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Team
School of Contemporary Media Viveck Vaswani Meha Jayaswal Anita Bora Asheesh Saini Maneesh Aggarwal Saher Motiwala Sonika Tewari Sruti Kulothungan Susmita Mukherjee Adwwait Harshe Aparna Mudi Arlene Pereira Asmita Aggarwal Avijit Ganguli Christina Alphonse
Dean Head Of Department Course Leader Course Leader Course Leader Course Leader Course Leader Course Leader Course Leader Student Coordinator Mentor Student Coordinator Mentor Mentor School Coordinator
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Debarati Sanyal Devinder Kumar Dipalie Mehta Gaurangana Sood Gaurav Vashisth Joseph Prasad Madhumita Ghosh Mukund Somvanshi Nimisha Sharma Pawan Kumar Prateek Chauhan Pritesh Rao Ramesh Tahiliani Ranjot Singh Rohit Dhingra Salil Bahl Sharmila Katre Vinayak Borkar Zahurul Hasan
Mentor Lab Incharge Mentor Mentor Mentor Lab Assistant Mentor Lab Incharge Mentor Lab Incharge Lab Incharge Mentor Mentor Student Coordinator Mentor Mentor Mentor Lab Incharge Mentor
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UG Fashion Media Communication
PG Fashion Communication
UG Media Communication
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UGFMC DELHI Anoushka Seth Esha Sharma Harsh Bajwa Jigyasa Sethi Khushreet Kaur Johal Meghna Singhal Namisha Jain Pallavi Bhasin Pawni Khannaa Rashi Goel Shivani Kaushik Shivang Shanker Shruti Kotiya Ujjaini Dutta Vanshika Gupta
PGFC DELHI Jatin Ahi Nidhi Singh Parvathi Nair Ritu Jain
14 16 18 20 22 24 26 28 30 32 34 36 48 40 42
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PGFC MUMBAI Ammu Mathew Asha Prakasha Esther Gulivindala Janice Marium George Priyanka Nazareth Tanisha Bhattacharya Vaishnavi Bhurke
56 58 60 62 64 66 68
UGMC DELHI Ansh Arora Dolphin Saniya Mahajan Shreya Gupta Siddhant Varshney Suhani Chandok Tanisha Wadhwa Tanya Kapoor Vanshika Aggarwal Vikram Tyagi
72 74 76 78 80 82 84 86 88 90
UGMC MUMBAI Ritika Thakur
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PG Media Communication
UG Advertising & Marketing
PG Diploma Event & Experimental Marketing
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PGMC DELHI Ayushi Bansal Diva Singh Kajal Gupta
98 100 102
UGA&M DELHI Anhad Katari Bhavya Goel Chhavi Alhwany Devika Khanna Manisha Keshwani Muskaan Tanwar Naureen Sethi Paridhi Jain Sejal Sandal
106 108 110 112 114 116 118 120 122
PGDEEM DELHI Anjali Godara & Neha Dubey Devika Gupta & Manan Jain Lakshita Taneja & Saloni Goel Srishti Chawla & Sachit Arora
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UNDERGRADUATE IN FASHION MEDIA COMMUNICATION
DELHI 2017-2021
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ANOUSHKA SETH FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
UGFMC 2017-2021
Cindrella: A Fit & A Miss In the fictional world of Walt Disney contemporary princesses are more widely preferred over traditional Disney princesses. The aim of the illustrated story book was to contemporize a traditional Disney princess who is a quintessential damsel in distress. Cinderella is possibly one of the most popular Disney Princesses and even a fairy tale princess before that. The essence and the
original storyline fundamentally stayed the same. The visual representation, however, was drastically different in terms of the portrayal of Cinderella as a stereotypical, fair-skinned, skinny Disney princess. The aspiration of the princess and the story itself changes to suit the needs of the modern times, but in the same graphic format of children’s story books.
FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MED 14
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DIA COMMUNICATION FASHION COMMUNICATION FASHIO 15
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ESHA SHARMA UGFMC 2017-2021
INVITE
Study of Title Design and its Impact on Narrative Style of Film Making 16
FINAL DESIGN
‘Louder Than’ is a digital magazine with visuals and illustrations, which would be appropriate to understand and experience title design as visual narrative style, as it is a powerful means of communication — design can be carried forward and have its own identity as a form of short film which is not just kinetic style. Artist and communicators have spent many moons design and birthing
the art form of typography. Development of type and visuals has advanced and flourished where artists have dedicated themselves to this. When one looks at a title, one sometimes fails to understand that it hides more than it reveals. It’s poetry of visuals. It’s a wonderful synergy of being inspired by typographic design and cinema, understand and seeing the unexpected.
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FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
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Shail’s Shell
In India for the past 70 years cinema has influenced clothing and lifestyle of people. Now with the rise of social media where stars are made over night and are being followed by millions, influence the clothing of the individuals in their age group which is also termed as “Drip”, meaning the cool clothes that the cool people of your age are wearing. In India, in recent years fashion designers have put in their contribution to costume design, pleasing to the eyes, design might appear perfect on the screen but the authenticity of the design is still in question as
the designer after studying the market comes up with motifs that are already trending in market or are projected to trend, making it a business for their brand. In this research we will be studying the factors that influence costume design and trends. We’ll be looking at different trends from the 21st century, which started on social media and had their trace in movies. After studying carefully about the trends and costume design we’ll find a way to in-cooperate the best from both the things and deliver eye catching frames to the audience.
HARSH BAJWA UGFMC 2017-2021
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FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
Who Wore What
With the rise of street style fashion and the culture has made a huge popularity in the market Gender-free clothes still make up a tiny slice of the market, but it’s growing at a high speed. The ‘street’ approach to fashion and style is often based on individualism, rather than focusing solely on fashion trends. Using street style practise, individuals demonstrate their
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multiple negotiated identities, in addition to utilising subcultural and intersecting trends and style. The vlog style documentary talks about gender neutral fashion of Street style of urban youth of India. The objective of this study is to explore gender neutral fashion in India in a street style culture. It would depict street style in diversity and empowerment through clothing and gender.
JIGYASA SETHI UGFMC 2017-2021
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ASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
“Evolution of ‘Digital Feminism’ in the 21st Century Through Fashion”
With passage of time the term feminism has evolved. Diversity in feminism was discovered with modernization of the world. This project looks at how feminism is portrayed on social media and has evolved in 21st century and also how there has been different interpretations of this term by different fashion icons, Instagram influencers through fashion. Online social movements seek to counter the mainstream public,
claiming there is need to bring a change in society. Feminists have been incorporating digital landscapes into their activism for over a decade their participation has increased as well as the generation level of sophistication in their campaigns. My final project product was social media movement with versatile content and engagement. Thus, the page was known is Gender Blender.
KHUSHREET KAUR JOHAL UGFMC 2017-2021
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FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
The Role of Instagram in the Emerging Trend of Sustainable Fashion In today’s world Instagram is playing a major role in the emerging trend of sustainable fashion. The main purpose of this study was to understand the need gap in that area and resolve it. People have had this misconception of all the sustainable clothes being overly expensive and simplisctic. To
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resolve this issue I came up with the idea of making an Instagram lookbook, which collaborates with the budget friendly sustainable designers. This has been done so that people have one place to go to in search of sustainable looks for themselves if they would want to adapt this lifestyle. The name of the Instagram page is ‘Pallav’.
MEGHNA SINGHAL UGFMC 2017-2021
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The makeup and beauty industry has always been inclusive towards women and the female gender, not only in products but also in its promotion, especially in India. The goal of this project is to understand how influencers are breaking the gender stereotype and redefining beauty standards. The paper focuses on men’s makeup and its influence on Gen Z and millennials. To study its effect on people through male beauty influencers on social media through its visual content. Social media being a vital tool for communication and a medium
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NAMISHA JAIN UGFMC 2017-2021
to express oneself in terms of guy beauty. Visual tools like reels plays an important role in emphasizing the content with its ability to get featured and reach mass audience through authentic content.
Gender Inclusivity in Makeup and Beauty Industry
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E-comics on Greenwashing Design Proposal
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FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA
PALLAVI BHASIN UGFMC 2017-2021
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The project is based on the fact that climate change as a subject is popular but not a completely accepted lifestyle. This project brings climate change to comic art to the Generation Z. As they are still on the lookout for captivating imagery, comic art inspires a lot of Gen Z’s. The layout of comic book pages and their exaggerated fonts and messages often serves
to increase awareness of such issues, such as climate change. The comic is based on fictional cartoon characters implying the use of social media and fashion in climate change and creating awareness mainly about ‘greenwashing’. The medium used for this comic will be Instagram. The project has been named E Comico.
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FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA CO
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Provocative Art* as a Communication Tool in Fashion
“To Turn” is a fashion film which aims to portray Dadaism in its raw form through provocative fashion, a Dadaistic script and identity and expression as the two elements of the art movement. This fashion film with a voice over would be appropriate to understand and experience
provocative art in fashion, as it is a powerful means of visual communication, it would also provide a holistic audio-visual experience. With expression and identity as the main concept, the film takes inspiration from real life experiences and curating it into a form of storytelling.
PAWANI KHANNA UGFMC 2017-2021
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The Role of Influencer Markerting in Raising Awareness About the Handloom
In today’s world Influencers play an imperative role in raising awareness as they make the best use of the social media platforms and hence, influencer marketing helps in the increase of engagement, sales. The main idea behind the project was to study the role of influencers in spreading awareness about the handloom industry. Influencers
help in gaining followers as they build loyalty and trust with their audience. The end product was a collaboration with ‘The Amaanat’, a non- governmental organization. This translated to a social media marketing project and the promotion of the products which were handmade with love by the people working at ‘The Amaanat’.
RASHI GOEL UGFMC 2017-2021
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SHIVANG SHANKER UGFMC 2017-2021
The art of puppetry (also called Kathputli) started a thousand years ago with the Bhat community. Patronized by many leading families in the state (Rajasthan), it soon developed into a leading art form. Puppetry today includes more than just emphasizing past renditions. The art continues to be reimagined by contemporary puppeteers, producing performances that mix old methods with forwardthinking ideas. Puppetry can
serve as an effective means of communication and can be used to bring into forefront the glorious and rich cultural heritage which has been handed over from times immemorial in the form of folktales, for the benefit of the present-day generation. There is definitely a need to contemporize this ancient art form to ensure its sustainability and a need to provide a common platform to facilitate and give due recognition to this art and the artiste.
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Puppetry as an effective tool of communication
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SHIVANI KAUSHIK UGFMC 2017-2021
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that serves traditional Rajasthani food along with a new take on veganism, targeting customers who have disposable income, are brand aspirants, living in Tier 1 cities, who have an active lifestyle and are passionate about sustainability and veganism and want to create a mindful impact on the environment. The restaurant is within premium price range and portrays the aesthetics and brand values of the brand.
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Saanchi by Anita Dongre: Brand Extension 37
FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHI
Fashion brand extension is a commonality now and the communication on parent brand image, how fashion brands have extended the parent brand in the Indian market and how consumers have responded towards it. This graduation product created is a brand extension which is a restaurant. The fictional design of the extension has been conceptualised for Anita Dongre. ‘Saanchi’ by Anita Dongre is a fusion restaurant
SHRUTI KOTIYA UGFMC 2017-2021
Lamestain ‘Lamestain’ is a tabloid that aims to revisit old trends and music genres that are becoming a rising trend over social media and digital platforms. It is the first music and fashion focused tabloid that indulges the reader in the past, present and future of Grunge music and the fashion that came with it along with focusing on the relevance of
the same in the contemporary world. It delivers information about the current street wear and Grunge trends as well through interviews with designers, brands and musicians with interactive features like Spotify codes for playlists curated specially for the audience along with a crossword to indulge the audience into the world of Grunge.
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UJJAINI DUTTA UGFMC 2017-2021
There is a strong visual representation of Bengali fashion in auteur Satyajit Ray’s cinematic adaptations of Rabindranath Tagore’s work. For this research, the literature review covered the in-depth study of Ray as a director of his three films – Ghare Baire, Charulata and Teen Kanya, with insight into the role of costumes, and those in Ray’s other cinematic adaptations as a comparative study and cinematic adaptations of Tagore’s work by other directors. The final product is a graphic novel which brings
Manik er Khata
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back the golden days of Tagore through Ray’s eyes in these films and aims to contain anecdotal stories which led to their creation influenced by Tagore’s world and Ray’s own meticulous eye for detail. The novel contains a fictional character (Manik) who narrates the anecdotes and stories through a second person’s viewpoint of the meticulous creation of these films. The illustration style, typography and print is inspired from Ray’s own style of documenting.
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FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUNICATION FASHION MEDIA COMMUN
VANSHIKA GUPTA UGFMC 2017-2021 The main objective of this project was to understand the portrayal of women’s sexuality in media and its effects on visual culture. To understand the foundation of how sexuality and gender have effected fashion and visual media and the contradiction on how women are perceived and represented as a sexual being. Lal-sa is a zine series, with the concept of ‘for you by you’. It is a platform, where it allows us (women) to acknowledge each other for who we are: strong, quirky, clever, unique, desirable,
beautiful and everything in between. Lal-sa zines wants to express a women’s sexuality. A harmony of colours and illustrations working together to represent what we women truly feel and desire. Her sexuality being a component not only in her personal life but in her personality.. A platform where intimacy, insecurities and restraints are spoken about at the same level; breaking down myths and creating new standards of how and what we (women) desire.
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Lal-sa Zine
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IA COMMUNICATION FASHION COMMUNICATION FAS 43
POSTGRADUATE IN FASHION COMMUNICATION
DELHI 2019-2021
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JATIN AHI PGFC 2019-2021
Himalayan Dream - Photobook Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination’s history and way of life. The essence on ‘Himalayan Dream’ is to capture this culture
at its very raw form – whether it be the people, their clothes or the beautiful yet rough terrain that they live in. The landscapes of Himachal Pradesh, India have this and much more to offer. Flourishing in lush green valley withplenty of natural resources life herein Manali is much sustainable. This book offers a chance to the readers to visualise that.
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NIDHI SINGH PGFC 2019-2021
\ Every brand is established initially by creating its essence which has the soul of the brand and for what the brand stands for. The exploration gives a clear picture about how the brand identity is shaped through the typefaces used for its logo. Typography influences and attracts the consumers having similar personality and make them understand what is the brand symbolizing, but the characteristics of the typeface used is not strongly
understood by the consumers. The final design for this project is a visual handbook on typography which initiates a simple and fun learning way to know about typography through their characteristics represented visually. This book consists of five most commonly used typefaces incorporating with their characteristics to the design elements and fun games to make the readers understand and learn about typefaces.
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The Importance of Typography in Creating Fashion Brands
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PARVATHI NAIR PGFC 2019-2021
The main objective of the project was to study how Instagram can be used a tool for decision making for purchase of clothes for millennials. The different perspectives on using social media as a tool for promoting brand is very important as we got to know how important it is to keep the brand alive and how people constantly use social media for review before making a purchase.
Fashpad is an idea conceptualised to bring a data based website to the consumers which covers aspects of digital marketing and the role of influencers in the fashion sphere. The project proposes to create a data-based website which is beneficial for both the consumers as well as brands. Consumers seeking information about a particular product or an influencer can visit this website.
Influence of Social Media on Consumer Behavior 50
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FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FAS
Digital Illustrations as a Medium of Visual Communication for Independent Music Artists The indie-music scene in India is making a noticeable shift when it comes to visually communicating their songs. From aesthetic videography and carefully orchestrated scenes, the indie artists are now moving towards digitally illustrated videos and covers for their songs. This visual hook aids in getting a song recognised amongst the youth through its aesthetics. This new wave is creating a bridge between independent digital illustrators and indie artists.
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Some absolutely beautiful collaborations have birthed giving rise to a whole new music-art aesthetic in India. Thus, the final project was an Instagram page by the name of Artone. The page focuses on curated artworks and music along with original digital artworks created to convey the music by indie music artists. The graphics on the page are close to minimalist visuals with little to no textual noise and focus on certain lyric sets to cater to all the emotions of the audience.
RITU JAIN PGFC 2019-2021
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POSTGRADUATE IN FASHION COMMUNICATION
MUMBAI 2019-2021
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Role of New Media in Reviving and Uplifting Kathakali
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FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FA
AMMU MATHEW PGFC 2019-2021
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New media has helped in reviving traditional art forms, focusing on traditional performing arts. Not only does new media contribute to documenting these transitions or changes occurring in these traditional art forms, New media and technology does play a very significant role in uplifting and popularising traditional performing arts, artists as well as art organisations, because it reduces geographical limitations
and allows more people to hear about it. To make it interesting for the viewers to identify with Kathakali an Interactive video has been made to represent the role of new media in reviving traditional art forms focusing on performing arts accurately, as performing arts can be best expressed visually. The Interactive video is specifically focus on the role of new media in reviving and uplifting Kathakali.
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FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FASHI
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ASHA PRAKASHA PGFC 2019-2021
Sustainability as a marketing strategy can reduce consumption and make us realize the difference between need and want. Inferring from the surveys and interviews, creating a sustainable marketing strategy has benefits like consistent growth of the company, long term benefits, more profit, less wastage of the resources, preservation of natural resources, and most importantly to be responsible. The design solution – ‘ECODE’ is to bring all the necessities for upcoming fashion brands to adapt
to is a digital app that serves as a platform and is sustainable in its marketing ways. It also creates awareness about nature and the ecosystem and helps us be a part of a conscious lifestyle. Digital marketing serves as a two-way street, where customers also get to directly interact with the brand. The amalgamation of traditional and digital technology will help us bring out the best usage of marketing and reaching out to the maximum audience.
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Sustainable ways of Marketing Using Alternative Platforms for Upcoming Fashion Brands
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ESTHER GULIVINDALA PGFC 2019-2021
is an effective approach. Social media has contributed to its popularity and the perspectives of the audience. Based on this premise the concept of inFIT mobile app was created to provide the consumers a platform to go through a database of various clothing items and understand where it comes from. This app is built on an idea to offer fashion history regarding chosen garments so that there is an awareness with and intuitive user interface.
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An Exploratory Research on Call-Out Culture on Social Media Within the India Fahsion Industry 61
FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FAS FASHION COMMUNICATION
Fashion criticism has various new platforms and anonymous voices on social media platforms like Instagram which propagates ‘callout culture’, an internet cultural phenomenon. These accounts are holding fashion designers, marketers, editors and everyone in between, accountable not only for plagiarism within fashion but also for perceived bigoted behaviour. This research paper examines this ‘call-out culture’ in the fashion industry; on how and why have this account gained traction and whether calling-out
Fashion Brands Communicating Through Digital Mixed Media Art on Instagram
The main objective of this project is to understand if digital mixed media art is a communicative medium for fashion brands on Instagram. Mostly fast fashion and luxury brands use digital mixed media art as a tool for marketing their products on Instagram. However, local or small fashion brands have content strategies for only photos and videos, without exploring more simpler creative content. Viewers prefer attractive and creative
visuals rather than captions, and Instagram is the best medium to do so. The design proposal thought of is focused mainly on existing small fashion brands that might be struggling or startups seeking new creative content, like the use of digital mixed media art in their Instagram posts or stories. To prove this projects objective I worked alongside a fashion brand creating digital mixed media art content for their Instagram page.
JANICE MARIUM GEORGE PGFC 2019-2021
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FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION FAS
Academic Research that Explores Fashion’s Eurocentric Approach and its Presence in the Indian Fashion Industry
This project aims to understand the layers and the historical significance of Eurocentrism in the world. Through the study we aim to define the biases of this worldview and identify parameters that help define what Eurocentric fashion is. The study also aims to identify the presence of Eurocentrism
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in the Indian fashion industry and how prevalent it is today. The final conclusion that can be made is that there is also a lack of representation of Indian brands due to the lack of platform and space provided to them. The project culminates into a platform for home-grown Indian brands through an app called
PRIYANKA NAZARETH PGFC 2019-2021
Fashion Outpost. It is a onestop destination for specifically curated fashion and brands that are making waves in the Indian fashion industry but lack the resources to reach the right audience. The app becomes the bridge for the consumers looking for curated Indian fashion brands.
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TANISHA BHATTACHARYA PGFC 2019-2021
This project – Costume Chronicle speaks the language of costumes in period films. The content focuses on the characterization, development and definitions of characters influenced by costumes. It showcases the impact of fabrics, silhouettes, accessories – the whole costume designing process in the narrative of a period films. When we speak of costume design for films accuracy and relevance of costumes in character representation,
relevance of period clothing patterns in the narrative – all of these factors matter. The functionality and practicality of costumes in a certain era, costume manipulations for characterization purpose and the various factors such as social surroundings, political obligations, and emotional vulnerability – all corroborate to build a story for the process of characterization through costumes.
An E-Journal Website on Period Costumes Named Costume Chronicle 66
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VAISHANAVI BHURKE FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION
PGFC 2018-2021
Nyunatam - Minimalism in Fashion Photography Minimalism as a concept is subjective, but its core belief is to rid things of unnecessary elements and letting the work or object be in its utmost basic state with no additions. Today, minimalism is noticed on various platforms, one of them being fashion photography and the paper shows how the concept is present in today’s time used in editorials and campaigns. A simpler, minimal and neater
approach is noticed to be taken in terms of fashion imagery. ‘Nyunatam’, to the core will show minimalism in terms of visual aesthetic and even styling to showcase minimalist fashion photography. Displaying Indian ethnic wear through minimalism in terms of fashion and styling, a visual not very common, will bring about a new vision in contrast to the maximalist Indian fashion aesthetic.
FASHION COMMUNICATION FASHION 68 COMMUNICATION FASHION COMMUNICATION F
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FASHION COMMUNICATION FASHION COMMUNICATION 69
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UNDERGRADUATE IN MEDIA COMMUNICATION
DELHI 2018-2021
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This project examines the effectiveness of black and white photography by understanding its types and studying how various brands have utilised this medium to communicate their ideas. The scope of black and white as a valuable tool is assessed through professional insight and people’s attitudes towards them. It concludes with a photobook which is all about the new normal in the COVID era, how humans are living,
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working & managing their lives. There is no specific segment for this photobook, anyone can have a look irrespective of any age, gender, colour, nationality, economic status.
ANSH ARORA UGMC 2018-2021
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Black and White Photography as a Powerful Tool of Communication
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DOLPHIN UGMC 2018-2021
Role of Comic Books as a medium to raise Awareness about Social Issues
The power of comic visuals reaches a wide section of society and with an increasing versatility of comics, a comic book or comic strip can be a good medium to communicate when it comes to spreading awareness about social issues. The entire concept of the web comic – ‘The Social Strips’ is to showcase social issues like,
gender based violence, gender discrimination, social justice, racism, alcohol & drug abuse, sexuality and gender identity etc. These issues can be communicated through comics and the message can be conveyed, influence and reach out to a wider audience. The web-comic is communicated via Instagram.
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Exploring Interactive Media Application as a Tool for Influencers
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MEDIA COMMUNICATION MEDIA COMMUNICATION MEDIA COMMUNUCATION MEDIA COM
SANIYA MAHAJAN PGFC 2019-2021
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On the internet, it is hard to find strategies which can help an influencer in gaining followers/ subscribers with the help of interactive media applications. The idea is to make a fictional short film on the theme “how does a food delivery guy use interactive media applications to become an influencer”. The name of the short film will be “Prabhav”. The main objective of the film would
be to spread awareness about the importance of interactive media applications in the journey of an influencer. Also, the short film will help to motivate nano-influencers and people who are planning to become an influencer to use interactive media applications. The film will be uploaded on YouTube and will be promoted on Instagram.
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FASHION COMMUNICATION FASHION COMMUNICATION FASHION COMMUNICATION MEDIA
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SHREYA GUPTA UGMC 2018-2021
OTT platforms have a vast library of content from all genres to their special availableaffordable plan making it more famous, but the excessive use of adult content makes it unsuitable for children and early teens to watch. The design solution is a business proposition plan along with a prototype which is basically a line extension of an existing brand Netflix. To create
an online space for consumers to discover this new side of OTT streaming services, where you can customise your profile according to your content preferences. The website will also comply and follow certain guidelines throughout the content which is presented on the OTT channel. Along with this we aim to explore the edutainment side of Netflix, “Netflix plus”.
A study of Over-The-Top-Media Platfroms and its Censorship in India 78
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The Weekly E-dispatch 80
SIDDHANT VARSHNEY UGMC 2018-2021
Social media has turned into the guardian angel for mistreated individuals and made them ready to voice their sentiments and thinking. Web-based media has uncovered three major zones inside reporting: the public’s trust of the media; the significance of nearby news associations and their probability to stay on paper; and the way where news is and will be covered utilizing sources.
Social correspondence through web-based media is expanding. The manner in which popular assessment is framed is unequivocally affected by these new media. News backgrounder provides relevance to today’s audience and digital medium by starting a news website which offers background stories in a quick, palatable format for ease of consumption of news to youths.
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SUHANI CHANDOK UGMC 2018-2021
The Indian cinema has notably changed in the recent years by moving towards showing responsible cinema which leads to having a stronger impact on the masses. Even though it has been a slow process but now the industry is moving in the right direction which is producing movies on various topics to increase awareness of certain topics such as AIDS, women empowerment,
sexism, women equality, and so on. Even though many filmmakers still want to produce purely entertaining films that do not have a great societal impact. This paper will study the various films that have had a social impact and also a cross – cultural impact on society. The study will discuss few movies and how they influenced the society.
The Influence Films have on Indian Society from a Socilogical and Cross Cultural perspective 82
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TANISHA WADHWA MEDIA COMMUNICATION MEDIA COMMUNICATION MEDIA COMMUNICATION MEDIA COMM
UGMC 2018-2021
Beeline stories This Instagram project is named ‘Beeline.stories’ which will showcase fictional storylines on topics related to social media. ‘Beeline Stories Introduces a new method of storytelling through short form video content, as people are now interested more in short videos rather than IGTV videos on alsmost all social
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media platforms. The viewership of IGTV has declined since the introduction of Reels, since the attention span of viewers has also become less. Each season will be on a different topic and they are going to be independent of each other. Each season will have 9-12 episodic reels and showcase one storyline.
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TANYA KAPOOR UGMC 2018-2021
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vlogger. This aims provide the best facilities to create content make sure it is as raw yet professional and as real as a vlog should be. Unscripted and not influenced to support small businesses to reach out to public by creating best possible vlogs about them, about the real experience of their product.
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RK Films
MEDIA COMMUNICATION MEDIA COMMUNICATION MEDIA COMMUNICATION MEDIA COMMUNICATION
RK HOUSE is an agency which provides vloggers with equipment, editing soft-wares and tie-ups with recognised brands to help them gain audience and reach. Main aim of RK HOUSE is to provide budding vloggers with professionals who teach them the techniques of vlogging, how to gain audience and how frequent should they post as a budding
VANSHIKA AGARWAL UGMC 2018-2021
The main objective of this study is to understand the power of new media in influencing people to vote for a particular party. The internet has created channels of communication that play a key role in circulating news, and new media has the power to change not just the message, but the dynamics of politics. Through
the use of new media in election processes, global conflict, and extreme politics, diplomacy around the world has become less private and susceptible to the public perception. This led to the making of a short feature film – ‘Prachar pe Vichaar’ which will be shareable across new age media platforms.
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VIKRAM TYAGI UGMC 2018-2021
Impact of Social Media on Self Actualisation
With the development of the internet, the polarisation between public and private media is not only limited to bulletin boards instead, now a person can spread any information or message through various mediums. Nevertheless, most everyday communication remained dominated by two prior forms, public broadcasting and the private dyadic. The rise of social
media has meant that people are more connected than we have ever been in the history of time. But our reliance on social media can have a detrimental effect on our mental health. While social media platforms can have their benefits, using them too frequently can make you feel increasingly unhappy and isolated in the long run.
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UNDERGRADUATE IN MEDIA COMMUNICATION
MUMBAI 2018-2021
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RITIKA THAKUR UGMC 2018-2021
During the last decade, the social impact of documentaries has become a renewed focus for filmmakers, public interest media organizations and, in particular, the funders supporting them. As digital platforms have given filmmakers new opportunities and tools to reach audiences and create social action or “audience engagement ” campaigns. The fluidity of the
documentary form has become particularly evident in an era defined by tectonic shifts in the media environment. Networked digital media technologies – from the Web to social media to smartphones – have enabled an exponential growth in the amount of nonfiction media content being produced and the number of channels through which it is distributed.
Interactive Documentary Films: Catalysts for Change in India 94
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POSTGRADUATE IN MEDIA COMMUNICATION
DELHI 2019-2021
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yushi Bansal PGMC 2019-2021
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Challenges and Experiences of Curating Digital Immersive Technology in the Field of Event Management In recent years events have transformed themselves into experience immersion platforms, using a range of new technologies, including augmented reality, virtual reality, mixed reality and 5G to provide greater levels of immersion. Events in particular lend themselves to the development of immersive experiences because they often provide a ‘time out of time’ – a
moment and a space away from everyday life that lets participants escape into or create new worlds of experience. Digital events are interactive, staged and experienceoriented events, which are realized in digital space (online) with a wide variety of platforms and tools. A comprehensive and well thoughtout concept is the key to success.
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Diva Singh PGMC 2019- 2021
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Instagram as a tool for Authentic Self Expression Self-expression values are at an all-time high, and people are increasingly depending upon social media platforms to express themselves positively and accurately. The desire to portray self in a way that is ideal and authentic is not mutually exclusive; on the contrary, both are likely to be desired simultaneously by a person. This happens in part
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because self-idealization and authentic self-expression fulfil disparate psychological needs and are associated with different psychological costs. The point of this research is to understand whether self-expression, when articulated on and for an audience, can be deemed authentic be it creative or otherwise.
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ajal Gupta PGMC 2019-2021
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Digital Feminism: Rewriting the Narrative of the Feminism Through Social Media The last decade has seen a pronounced increase in feminist activism and sentiment in the public sphere, which scholars, activists, and journalists have dubbed the “fourth wave” of feminism. A key feature of the fourth wave is the use of digital technologies and the internet for feminist discussion. This dissertation aims to broadly understand what is
“new” about fourth wave feminism and how social media intersects with everyday feminist practices in the digital era. This work also reasserts the continued need for feminist activism, by showing that the material realities of gender inequality persist, often obscured by an illusion of empowerment.
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UNDERGRADUATE IN ADVERTISING AND MARKETING
DELHI 2018-2021
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Anhad Katari
UGA&M 2018-2021
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Factors Affecting Customer Engagement & Consumer Behavior in Skin Care Industry The skincare industry is growing faster than any other industry, especially in online retail sphere. This research study was aimed to identify the factors affecting customer engagement in shaping customer behaviour especially in the skincare industry. Skincare product users are positively related to self and health consciousness. The major findings of this research were the focus of consumers towards health, self-care, and routines, and regimens.
The global skin care products market size was valued at 134.8 billion in 2018 and is projected to expand at a CAGR of 4.4% from 2019 to 2025 on account of the rapidly expanding global cosmetics industry. Consumers also value their state of emotion and physical well-being. In terms of skincare products, it is one of many factors influenced to maintain one’s need for care of the general appearance. The rapid expansion of social media, simplification of buying
processes while interacting with the brands were the core influencing factors of better customer engagement thereby bringing positive consumer behaviour. These findings were applied to the Biotique case study for the brand to apply correction in their online sale.
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havya Goel
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UGA&M 2018-2021
Factors Affecting Customer Engagement in Online Shopping Over the past few decades, the Internet has developed into a vast global marketplace for the exchange of goods and services. The purpose of this study was to analyze factors affecting the online shopping behavior of consumers – perhaps the most important issues of e-commerce and the marketing field. The study identified that website design, discounts, and customer reviews affected the attitude toward online shopping. Results
also indicated that domain-specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected the online shopping behavior of consumers. This study was applied to the live ongoing brand BENACHE.
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Chhavi Alhwany UGA&M 2018- 2021
The Effectiveness of Podcast Advertising The main objective of this study is to extend the research on the effectiveness of podcast advertising by exploring how advertising is perceived by listeners in terms of how they interact with ads, their advertising preferences, and their feelings of relatability between ad messaging and specific podcast content. Podcasts have gained popularity among advertisers as an effective method for reaching out to their intended audience. The reason
for this popularity is the niche content delivered to targeted audiences. Advertisers find these audiences to be narrowly targeted and therefore brand placement messages can have a greater consumer impact. The pandemic’s disruptive forces have accelerated digital marketing’s growth in India. A huge number of brands now are penetrating podcast marketing to connect with their audience along with audio ads.
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evika Khanna
UGA&M 2018-2021
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Stealth Marketing: The Impact that Lies Beneath This research focusses on ‘Stealth Marketing: The impact that lies beneath’ and how it impacts customers, businesses, and society. The dynamics of the market changes almost every day now, and with an increase numbers of market players and marketing messages, customers are looking for more creative and interactive ways to reach out to them. The creative element of this research study was to develop something based on the learnings that can be used by masses to either get aware or educated or maybe practically implement in the industry. For this particular topic, I developed a model named ‘DK’s Model of Stealth Marketing’ which highlights
all the findings of the research and the ways how industries can use it to make a successful stealth campaign for themselves. With the help of the model the industry can understand that whether or not they require this technique for promotion and then make a choice. The research concludes that if stealth strategies is implemented accurately it results in a Win-Win situation for the business and the customers which ultimately suffice the agenda of marketing.
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anisha Kheswani
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UGA&M 2018-2021
Role of AR Technology in Advertising The main objective of this study was to find effectiveness of AR technology in advertising. As we know technology is changing our world. It’s changing the way we think, feel, choose and live. There is a thin line between virtual and real life all thanks to developers and innovators around the world for changing the world. AR is now prominent, enabling brands to create experiences, engage customers and promote conversions in interesting ways. An emerging trend in marketing and sales campaigns is
Augmented Reality (AR). Because now customers can access their mobile devices, AR helps brands to deliver immersive experiences to them. The final outcome include, creating business case studies in different industries, benefits, cost analysis, and effectiveness of AR technology in advertising through AIDA model.
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Muskaan Tanwar
UGA&M 2018- 2021
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Significance of Influencer Marketing in Driving Customer Satisfaction Social media marketing has become more mainstream than ever before, with influential people emerging from all parts of the globe. Influencer marketing is a type of social media marketing that incorporates endorsements and product mentions from individual influencers who have a devoted social network and are seen within their niche as experts. Due to the high level of trust that social influencers have built up with their fans, influencer marketing works. Industry influencers can help reach marketing goals in a more robust, impactful, and real way, regardless of
what industry. This can create a more positive and real image of the brand in the market. Also, Influencers know their audience better than anyone else and know how to turn them into potential customers. And their content is viewed as authentic by consumers. Also, I had a keen interest in influencer marketing, and being a beginner in this industry myself. My research work is a ready reference for any brand that wants to start a venture by collaborating with brands and helping the brands to reach the right influencer for their brand.
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aureen Sethi UGA&M 2018- 2021
Role of Sonic Branding in Driving Customer Satisfaction Branding with music and sound – has been viewed as ‘the following enormous thing’ in branding towards the purchasers for about a 10 years, it is a dissipated field as yet sitting tight for its leap forward. The current purchaser-oriented survey of writing offers new bits of knowledge in Sonic Branding today, and gives suggestions for future advertising examination and practice. The current article likewise proposes that there is need for utilizing a typical arrangement of Sonic Branding ideas to bring together the field. Further, most of the organizations don’t yet
comprehend this as the extraordinarily customer arranged practice it has the potential to be. Understanding the way that customers themselves use music is essential to a fruitful brand management.Nonetheless, for scholars and experts the same, the test lies in building up those ideas and marks for Sonic Branding that joins the field, and increment its future effect.
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aridhi Jain
UGA&M 2018- 2021
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Meme Marketing: The New Age of Social Media Advertising This project emphases on social media marketing, youth marketing, content, and meme marketing. The research paper successfully concludes that memes are the new age of social media marketing. However, this requires a lot creative thinking, and planning. Topical content as well as regular posting of memes requires attention, so that it is on point and does not hurt the sentiments of target audience. The nature of memes
is so dynamic, that content creators and social media managers need to stay on top of trends. In view of these learnings and conclusions, the design brief is to create a microblogging and content curation platform, on Instagram to educate people about meme marketing and how to effectively and efficiently use it.
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Sejal Sandal
UGA&M 2018- 2021
Impact of Tourism Marketing in Movies Tourism marketing via the entertainment segment – especially cinema has gained traction in the last few years. The Coronavirus situation has drastically declined the demand for the tourism industry. However, people are now inclined towards travelling as soon as the lockdowns are eased. The travel choice of destinations has also depended on the kind of shows people binge watched during their time in quarantine.
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No matter the urge in people to visit new places and do new adventures, people are obviously worried about their health and want a COVID-safe environment as well. This led to a content curation platform that aims to inform people about locations portrayed in movies and TV shows. This would also help tourism marketing via movies to shine in a new light.
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POSTGRADUATE DIPLOMA IN EVENTS AND EXPERIENTIAL MARKETING
DELHI 2020-2021
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Anjali Godara
PGDEEM 2018- 2021
Wedding The COVID 19 pandemic has affected lives in every facet of the society all over the world. In order to pacify the ongoing misery of people specially the ones getting hitched , we thought of presenting virtual wedding whereby the motto was to showcase an experience near similar to what the couple and
their family had dreamt of. Including serving food in accordance with the menu at doorsteps of those who could not attend, theme based mehandi, sangeet, dance competiton, and much more whereby the guests were included through virtual screen installed to ebb the distance and adore the beautiful moments.
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Neha Dubey PGDEEM 2018- 2021
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Devika Gupta & Manan Jain PGDEEM 2018-2021
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Live PeMilo The COVID 19 pandemic has put the spotlight on creating effective and impactful digital events to deliver a seamless visual experience. The concept of Livepemilo starts from this idea. Since attendees have been participating from remote locations, powerful live streaming of videos helped us to support multiple platforms and reach as many
screens as possible. #Livepemilo is a platform where people could come together in tough times and have a relaxing and fun filled evening with their family and friends. The event was conducted with the aim to rejuvenate the lives of people with music, comedy, yoga and motivational talks.
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Lakshita Taneja & Saloni Goel
PGDEEM 2018-2021
The D-Tour An event where a relay marathon of sorts would happen around Delhi where a group of 30-40 people would start and cover a couple of kilometres and then pass the baton to another group at the next check point. It aims to break the curse of staying at home while serving as a fitness event and also intends to give the people of Delhi a fresh wave of positivity.
The point of not letting one complete a marathon and breaking it down into chunks is a little metaphorical to the current pandemic of COVID-19, as the virus spreads from one person and goes on to another, we intend to do the same with this positive energy we want to create.
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rishti Chawla achit Arora PGDEEM 2018-2021
Inspodium Inspodium is an effort to bring positivity and inspiration in troubled times of pandemic. It is an effort to throw light to the stories of people who have achieved something exemplary and are an inspiration for the society in their own unique ways. These people are the catalyst of change and the heroes that we need. In challenging times like these when we can’t bring the audience to the event, it is an humble effort to bring the event to the audience. It is an endeavour to bring inspiration, fun, entertainment and positivity to the audience through their computer and mobile screens.
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