Intro ducing
Retirement living, but not as you know it
History of Pegasus Leadership....................... Collaborators & Ta Recognition.................. Experience.................... The story so far....... Looking ahead.......... In the pipeline...........
sLife.................................4/5 ...............................................6/7 alent.................................8/9 ..........................................10/11 .........................................12/13 ........................................14/15 .........................................16/17 ........................................18/47
2012 2013 2014 2015 2016
HISTORY OF PEGASUSLIFE – 5
PegasusLife was established in 2012 on the premise of redefining the retirement housing market in order to overcome the chronic lack of relevant housing options available to the older generation in the UK. In the last century our society has seen unprecedented leaps in health, education, travel and communication – it’s time our homes reflected this.
Our work is fundamentally changing the way retirement property is understood and delivered in the UK. A new generation is emerging, who want and deserve more. They are our motivation for creating something that is unlike anything else in the country. The company was founded by Howard Phillips and Oaktree Capital Management, a substantial American private equity house with approximately £80bn under management. Oaktree allocated an equity pool of up to £300m, which has been significantly enhanced by a £450m debt facility provided by AIG. The company now has the strongest financial backing in the sector.
Our leadership team has substantial experience in the property sector. They are leading practitioners working together to change their industry for the better.
Leading from Howard Phillips
Ian Trinder
Mark Shirburne Davies
Howard Phillips has 33 years of experience within the sector. He has an MBA from University of Hertford, a BSC in estate management and property development from Leicester and is a fellow of the Royal Institute of Chartered Surveyors.
Ian joined PegasusLife in 2013, having previously worked as Finance Director at Hamptons International for 7 years. He set up and managed overseas operations in India, Italy and Morocco and was the main board director of Hamptons and Hamptons International Mortgages Ltd. More recently, he was Chief Financial Officer at Audley Retirement for 3 years where he was shortlisted for Young FD of the year 2012 and commended for being a “world class Finance Director”.
Over the course of his career, Mark has gained significant experience in contracting, development and systems integration. He spent fourteen years as an Architect and Director, working in Europe, Asia and North America, before holding directorial roles at BAA and First Base. He was then appointed Development & Design Director and Global Head of Architecture at Laing O’Rourke in London.
Chief Executive Officer
He has dedicated his executive career to delivering strategic leadership and innovation in the UK real estate and property management sector. He produced a consistently strong track record having spent 12 years on the board of McCarthy & Stone, and 7 years as CEO. During this time he transformed the company from a UK housebuilder into an award winning retirement lifestyle brand by building strategic alliances with key service providers within the market. His two most noteworthy achievements were in financial leadership and sector transformation. Howard is now moving the retirement living sector forward at a more rapid pace with PegasusLife, supported by the significant resources of Oaktree Capital Management. His goal is for PegasusLife to become the most admired provider of supported housing for older people in Britain – innovative, trusted, recognised and respected.
Chief Financial Officer
Ian trained as a chartered accountant at Ernst & Young and has spent most of his working life demonstrating an excellent understanding of the property market while amassing key contacts and relationships built up over a number of years. Ian also has significant experience of corporate transactions, investment decisions, business development and restructuring. In recent financing, Ian successfully negotiated and completed a £450m, 7-year development finance facility which will fund the business to maturity and beyond.
Chief Operations Officer
Prior to joining PegasusLife, Mark was Executive Vice President at airport developers ADAC. There he played a central role in delivering a 700,000 sq. m airport terminal building with 26,000 sq. m of retail space and a capacity for 30 million passengers. Bringing his extensive experience of working on development projects across a variety of sectors, Mark joined PegasusLife as Chief Operations Officer in 2016.
LEADERSHIP – 7
m the front John Nordon
Lorena Brown
Clare Bacchus
Since graduating with a degree in architecture from the University of Newcastle, John has amassed a range of experience in the architecture and design sector. A stint in Japan while studying informed his early career path, and upon returning he founded the London studio of the Japanese architectural practice Ushida Findlay.
Lorena has over 25 years of experience in sales and marketing in the property and retirement sectors. Her career began at Connells Estate Agency, where she gained a strong grounding in property marketing. From there she moved to Costain Homes before joining McCarthy & Stone in 1991, where she was provided with a considerable insight into all of the disciplines relating to sales and marketing.
Clare has a wealth of experience in hospitality and customer experience. She believes that a resolute focus on the evolving needs of the consumer will deliver the best commercial and environmental results for any business.
Design Director
He then established his own company IDEArchitecture, an innovative architectural practice working on collaboration projects with other small creative companies. In 2011, he joined Woods Bagot as the Design Intelligence Leader for their European Studio. As the primary method used to ensure the best possible outcome for clients, public stakeholders and end users, Design Intelligence ensured each Woods Bagot project succeeds in building an environment of lasting quality and value. John is also a trustee of the Cycle to Cannes project and a proud member of the first 17 to have cycled from London to the MIPIM international property event in Cannes. In 2013, he joined PegasusLife as Design Director, a role that involves developing new products and approaches to reinvent the retirement sector.
Sales & Marketing Director
During her time at McCarthy & Stone, Lorena managed the fund to buy and sell dependent part-exchange properties, which involved buying and selling over 450 units. She progressed from Area Sales Manager to Regional Sales & Marketing Director, before becoming Managing Director with responsibilities spanning land acquisition, design, construction, sales and marketing, and accounts. Latterly, she held the role of National Sales & Marketing Director for McCarthy & Stone, and has experience working on a range of projects across the whole of the UK. Having managed in excess of 16,500 units over the course of her career, Lorena joined PegasusLife as Sales & Marketing Director in 2013.
Customer Experience Director
Prior to joining PegasusLife, Clare worked at Deutsche Bank, developing their worldwide customer and workplace experience. With a brief to communicate the Deutsche Bank brand in reception spaces, office restaurants, meeting rooms and conference spaces, she led a global service redesign project impacting 2000 offices in 84 countries. Clare also spent 4 years at Virgin Atlantic Airways, working on the airport experience for premium customers. This led to multiple industry accolades for best business lounges, and her work was recognised at the world travel awards in 2009, 2010 and 2012. In 2012, having already led a project to reinvent the on-board food and beverage experience for first class and premium travellers, Clare created and drove a new customer service strategy for all 5000 Virgin Atlantic customer-facing teams. This project delivered, for the first time, a customer service experience that was connected and consistent across all areas of the business. Through celebrating the personality and individuality of team members, this market-leading approach ensured exemplar service, while voicing the ethos of the brand. Clare brings this extensive experience to her role as Customer Experience Director for PegasusLife.
Working with the best
C O L L A B O R AT O R S & TA L E N T – 9
We bring together the country’s leading designers, academics, creative thinkers and producers to make our vision a reality. This roster of talent means that the highest level of expertise is brought to all areas of the business. Together we ensure that each development is uniquely designed to embody the history, character and personality of its location, creating the right environment to give people an experience based on what matters to them.
In the sp Our pioneering approach to designing retirement living was celebrated for setting the standard for the entire residential housing industry at the annual Housing Design Awards in 2015 and 2016. David Birkbeck, Housing Design Awards judge and one of the team behind the HAPPI (Housing Our Ageing Population) report said: 2009 HAPPI report encouraged “ The developers to make their homes a more
appealing proposition for people considering downsizing. But none of the report team thought we’d see developments that would be the outstanding offer in the locality, making all other homes look dull by comparison.
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R E C O G N I T I O N – 11
potlight H A PPI W I N N ER 2 016
Hampstead Green Place, Hampstead H A PPI W I N N E R 2 015
One Bayshill Rd, Cheltenham H A PPI W I N N E R 2 015
Steepleton, Tetbury 10 sites shortlisted 2015 & 2016
the
E X P E R I E N C E – 13
Every area of a PegasusLife development is tailored to benefit the wellbeing and social lives of those who will live there. From hydrotherapy pools, treatment rooms and swimming pools, to restaurants, cafés and gardens – not a detail is overlooked. The day-to-day running of the developments is managed by expert staff who go above and beyond to ensure that people can make the most of all opportunities on their doorstep.
The story ys 33 sites acquired in 4 years in highly desirable locations around the UK. All our sites are carefully selected to be a short walk from important amenities. SITES ACQUIRED INCLUDE:
Bath Bournemouth Bristol (x2) Brockenhurst Bude Canford Cliffs Chigwell Cobham Cheltenham (x2) Dawlish Falmouth Guildford Hampstead (x2) Harpenden Horsell, Woking
Lyndhurst Portishead Purley Sandbanks (x2) Seaford Sevenoaks Sidmouth Lichfield Tetbury Tunbridge Wells Westminster Weybridge Wilmslow Woodbridge
T H E S TO RY S O FA R – 15
so far The last 18 months have seen over 18 developments gain planning permission, and work has begun to transform these sites. Over time, these developments will contribute significantly to the communities in which they are situated, as well as to the wellbeing of the residents.
8 4
15
18
12
2
11
16 19
17 5
14
9 20
7 10 6 1 3 13
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Chimes, Westminster Steepleton, Tetbury Wildernesse House, Sevenoaks Chapter House, Lichfield Woodlands, Canford Cliffs No. 79 Fitzjohn’s Avenue, Hampstead Hampstead Green Place, Hampstead Chapelwood, Wilmslow The Landing, Sandbanks Carriages, Purley One Bayshill Rd, Cheltenham Shell Cove, Dawlish Hortsley, Seaford Park House, Harpenden Marina Gardens, Portishead Clarence Gardens, Cheltenham The Vincent, Bristol The Fitzroy, Falmouth Moors Nook, Horsell ACE, Sandbanks
What
2017 holds...
We have an ambitious, busy year ahead of us. Our current sites will be progressing through construction and sales, and we aim to acquire even more sites. 2017 will see the PegasusLife vision become a reality in many towns and cities around the UK.
L O O K I N G A H E A D – 17
10 new s
ites ac
quired
9
ents m p o l e v de ed t e l p m o c
7
developments begin construction
in the pipeline 2017 sees the development of a number of PegasusLife sites in a variety of locations, from coastal towns to city centres. Across the following pages, we’ve picked out just some of the developments that we have in the pipeline.
I N T H E PI PE L I N E – 19
THE L ANDING – 21
An aerial view of The Landing
An apartment’s balcony at The Landing
The Landing is a development of 9 apartments, thoughtfully designed in consideration with the local environment of Poole Harbour. Situated on Evening Hill, a leafy, secluded area on the coast, its gardens lead down to the water where a decked terrace offers longreaching views across the harbour.
THE LANDING – 23
An apartment’s bedroom at The Landing
WOODLANDS – 25
A view of the main entrance at Woodlands
An apartment’s kitchen at Woodlands
Woodlands is a development of apartments in the muchloved coastal town of Canford Cliffs. The innovative architecture blends with the landscape of sea, sand and pine woods. There are extensive gardens at Woodlands, including the woodland floor garden that acts as an outdoor living room, and the planted roof inspired by the area’s microclimate.
WOODLANDS – 27
A view of Woodlands from the courtyard
CHAPTER HOUSE – 29
A view of the exterior of Chapter House
The orangery at Chapter House
Chapter House is a development of 38 one and two bedroom apartments on the site of the Old Friary in Lichfield. Remnants of the Friary can still be seen at Monks Walk, a publicly maintained garden that borders the development. In keeping with the traditional architecture of Lichfield, the red brick building looks out over a charming courtyard and orangery, and large dormer windows fill the rooms with light.
CHAPTER HOUSE – 31
An apartment’s living area at Chapter House
THE VINCENT – 33
The spa at The Vincent
Situated in Bristol’s Redland district, The Vincent is a development of 65 one, two and three bedroom apartments spread across the newly refurbished Queen Victoria House and two Regency-style terraces. A grade II listed obelisk dating back two centuries stands at the heart of the historic grounds.
THE VINCENT – 35
An apartment’s kitchen area at The Vincent
O N E B AY S H I L L R D – 3 7
The entrance to One Bayshill Rd
An apartment’s living area at One Bayshill Rd
One Bayshill Rd is a unique development designed by Glenn Howells Architects and located in Montpellier, the most sought-after Cheltenham address. The one, two and three bedroom apartments span two Grade II listed villas and a new modern building that seamlessly connects them.
O N E B AY S H I L L R D – 3 9
An apartment’s kitchen at One Bayshill Rd
N O. 7 9 F I T Z J O H N ’ S AV E N U E - 41
A view of No. 79 Fitzjohn’s Avenue from the street
An apartment’s living area at No. 79 Fitzjohn’s Avenue
No. 79 is a collection of apartments on Fitzjohn’s Avenue, a prestigious tree-lined avenue that leads up to Hampstead Village. The development comprises two mansion blocks that have been designed to offer a modern contribution to the historic street. Inside, the two and three bedroom apartments have spacious living areas and floor-to-ceiling windows that let in plenty of natural light.
N O. 79 FIT Z J O H N ’ S AV EN U E – 4 3
The spa at No. 79 Fitzjohn’s Avenue
HAMPSTEAD GREEN PL ACE – 45
The terrace at Hampstead Green Place
The restaurant at Hampstead Green Place
Hampstead Green Place is a development of 59 one and two bedroom apartments in one of London’s most historic villages. The development has been thoughtfully designed to complement neighbouring buildings, make the most of greenery and outdoor spaces, and offer far-reaching views across the city.
HAMPS TE A D GREEN PL ACE – 47
An apartment’s living area at Hampstead Green Place
For all queries regarding land acquisition, get in touch with our dedicated Land Directors. For any other enquiries or to find out more about PegasusLife, get in touch with us using the general contact details below.
L AND DIRECTORS
John Kerr
Andy Barrett
Central & Greater London, South East
West Midlands, East, North
jkerr@pegasuslife.co.uk 01962 710 706 - 07786 554 335
abarrett@pegasuslife.co.uk 01962 710 739 - 07876 455 666
G E N E R A L C O N TA C T S
Royal Court Church Green Close Kings Worthy Winchester SO23 7TW
Design
pegasuslife.co.uk
Press
designenquiry@pegasuslife.co.uk
Sales & Marketing
salesenquiry@pegasuslife.co.uk
mediaenquiry@pegasuslife.co.uk
Development
​developmentenquiry@pegasuslife.co.uk
Public Policy/Planning
planningenquiry@pegasuslife.co.uk
Retirement living, but not as you know it
February 2017