MAGAZINE OF THE SOCIETY FOR SCIENCE & THE PUBLIC
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M AG A ZINE OF THE SOCIE T Y F OR SCIEN CE & THE PUBLIC
. JA NUA RY 15, 2011
M AG A ZINE OF THE SOCIE T Y F OR SCIEN CE & THE PUBLIC
. AUGUST 13, 2011
Charismatic
Sea Babies on the Move
Your Brain On Rest | Tiny Particles, Big Problems | Supernova Oddball
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. july 18, 20 09
Carbon Nobel-winning graphene keeps surprising scientists
Tracking the Ocean’s Next Generation
Losing Louisiana Running on Quantum Bad BPA News
Brown Fat, Skinny Mice Life’s Gassy Catastrophe No Amygdala, No Fear
Adding Up Global Temperatures
Dirty Stars
3.625" from face (right hand trim)
Quantum Theory Gets Axiomatic
Searching for planetary remains in white dwarfs
Stress for Bigwig Baboons
.25" from foot (bottom trim)
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M AG A ZINE OF THE SOCIE T Y F OR SCIEN CE & THE PUBLIC
. JULY 16, 2011
the
Sunshıne vitamin How much D is enough?
Wrecked Probe Rescued
Clever Crows | Seismic Clairvoyance | Moody Visions
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. august 29, 20 09
Lasers Get a Life
Light Therapy for Diabetes
Stellar Brain Cells | Pathways to Longevity | Colorized Fossils
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s
aug ust 2, 20 0 8
Venom Versatility | Supernova Sleuthing | Chimps’ AIDS
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. august 15, 20 09 Toucan Bills Are Cool Dogs’ Genetic Shortcomings
Baby Stars From Green Peas
Not so
Great
Lakes
Sly Fungus Outfoxes Ants Tiny Swimmers’ Oceanic Impact
Behavior
Gene Dopers
Raindrop Breakup
Unhatched Embryos employ survival strategies
Scientists race to catch Olympic cheaters
They Were Once Merely Big Ponds
Light Offers Inside Look Farms Feminize Toads Coded Space Messages
Science News is not just a science magazine. We’re part of a much bigger bang. With 120,000 individual subscribers, over 220,000 Twitter followers, extensive reach at newsstands and through thousands of institutional subscribers, as well as nearly five million annual online visitors, Science News is the award-winning, trusted source for clear, credible, and concise news in all areas scientific. Building from traditional advertising value, Science News offers unique opportunity for partners and advertisers. Since 1922, Science News has been published by Society for Science & the Public (SSP), a nonprofit membership society. SSP is proud to engage students, parents, teachers, and the public in the beautiful world of science. SSP inspires endless possibilities through its publications and science competitions. These products and events provide a great opportunity for your organization to advertise/partner with SSP. www.sciencenews.org
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abo u t S SP Pu b li cat ion s Science News, the flagship magazine of the Society for Science & the Public, is a vital contributor to public discourse in science and a key component of SSP. Published since 1922, our biweekly publication reaches over 120,000 individual subscribers in print and digital formats. We also reach four million readers online through www.sciencenews.org. Science News offers readers concise, credible science news with editorial content by professional science journalists and editors covering new research findings across the spectrum of scientific disciplines. Science News for Kids is dedicated to children ages 9–14, their teachers, and parents. It offers timely, interesting news stories and features, accompanied by suggestions for hands-on activities, references, and web resources, attracting more than two million visitors annually. Science News Prime (SN Prime) presents Science News in tablet format. Each weekly issue delivers the top science news as reported by the Science News staff. Every issue of SN Prime also features select content not available elsewhere, including columns on math, science, popular culture, earth and atmospheric science, among other topics.
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M AG A ZINE OF THE SO CIE T Y F OR SCIEN CE & THE PUBLIC
. F EBRUA RY 26, 2011
Pursuit of
Pleasure How your brain knows what you want
Feeling for Lost Limbs A Profusion of Planets Incest No Problem for Ant Clones
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abo u t S SP Sc ie n c e E du cat ion Pro gr am s The Intel® Science Talent Search® (Intel STS), a program of Society for Science & the Public, is the nation’s most prestigious science research competition for high school seniors. Since 1942, SSP has provided a national stage to feature the nation’s best and brightest young scientists who present original independent research to nationally-recognized professional scientists, who compete for a top award of $100,000. Seven alumni of the program have become Nobel Laureates. The Intel® International Science and Engineering Fair® (Intel ISEF), a program of Society for Science & the Public, is the world’s largest international pre-college science competition. The premier international competition for students in grades 9–12, Intel ISEF provides an annual forum for more than 1,500 high school students from 65 countries, regions, and territories to display and discuss their independent research. Each year, millions of students worldwide compete in local and school-sponsored science fairs; the winners go on to participate in SSP-affiliated regional and state fairs from which the best win the opportunity to attend Intel ISEF. Intel ISEF unites these top young scientific minds, showcases their talent on an international stage, enables them to be judged by doctoral-level scientists — and provides the opportunity to compete for over $4 million in prizes and scholarships. The Broadcom MASTERS™ (Math, Applied Science, Technology and Engineering for Rising Stars), a program of Society for Science & the Public, inspires and encourages scientists, engineers and innovators of the future. The national science, technology, engineering and math competition for 6th, 7th and 8th graders, Broadcom MASTERS features winning students from SSP-affiliated fairs throughout the U.S. From thousands of nominees nationwide, 300 semifinalists are named. Of these, 30 finalists win a trip to Washington, DC, where they compete for awards and prizes, including the top education award of $25,000. The SSP Fellowship provides funds and training to selected U.S. science and math teachers who serve under-resourced communities, to enable interested and motivated students to perform highquality independent scientific research.
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m ag a zine of the so cie t y f or scien ce & the public
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SCIENCE NEWS prin t su b sc riber s at- a - gl an c e
Loyal
Demographics
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• Average income: $125,000 • Average age: 55-64 • 73% male 25% female 2% no response
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65%
of readers are science enthusiasts
31%
of readers are employed in a science-related industry
28%
of these are science educators
96%
of those with Internet access spend an average of 14 hours per week online
60%
will enroll in a degree or continuing education program in the next two years
24%
of readers read no other science publication
Interested 82% read four out of four issues and 52% pass it along to one or two other readers
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More Abo u t O u r Pu b li cat ion s
Subscriber Tenure
Readership Profile
Science News subscribers are long-standing. On average, they have been subscribing to the magazine for over 13 years.
Science News subscribers are deeply engaged. The typical subscriber has read all of the last four issues, and 2 in 5 have purchased a product from our advertisements.
Number of LAST four Issues READ: 40 plus years
4%
20 – 39 years 10 – 19 years
23%
5 – 9 years 1 – 4 years less than 1 year
23%
82%
4 of 4
8%
3 of 4
7%
2 of 4
8%
1 of 4
1%
none
14% 23% 12%
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M AG A ZINE OF THE SO CIE T Y F OR SCIEN CE & THE PUBLIC
Mind
. JULY 2, 2011
Over Machine Controlling prosthetics with only the brain
Diving Spiders Mutant Weeds Water: Dr. Liquid and Mr. Gas
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Sc ienc e N e w s O nline Re ader s At a Gl an c e
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SCIENCE NEWS EDITORIAL S TAFF Bands Burden Penguins | Inside the Electron | Cold Water on Hot Hand www.sciencenews.org
M AG A ZINE OF THE SO CIE T Y F OR SCIEN CE & THE PUBLIC
. F EBRUARY 12, 2011
The Original
ABCs Seeking the source of the genetic code
Our award-winning and dedicated editorial staff brings the most up-to-date and interesting information to Science News’ loyal readers. Their mission: to provide clear, credible, concise science news.
Alexandra Witze, Contributing Editor, has covered science for nearly two decades. She has worked at Nature, The Dallas Morning News and Earth magazine. Her awards include the National Association of Science Writers’ Science-in-Society Award and the American Geophysical Union’s Walter Sullivan Award for Excellence in Science Journalism—Features.
Tevatron Terminated
Tom Siegfried, Editor in Chief of Science News, began his journalism career at the Fort Worth Press. He later served on Texas Christian University’s journalism faculty before serving as The Dallas Morning News’ science editor from 1985 to 2004. His awards include the American Geophysical Union’s Robert C. Cowen Award for Sustained Achievement in Science Journalism, the American Association for the Advancement of Science-Westinghouse Award, and the American Chemical Society’s James T. Grady-James H. Stack Award for Interpreting Chemistry for the Public. He has authored three books. Slime Molds as Farmers Top 40 High School Scientists
Eva Emerson, Managing Editor of Science News magazine and its website, helped oversee the magazine’s redesign and a relaunch of the website. She previously was associate director of the office of communications at the University of Southern California College of Letters, Arts & Sciences, where she edited the alumni magazine. She earned a B.A. in biological sciences and a graduate certificate in science communication from the University of California, Santa Cruz. Janet Raloff, Senior Editor, has reported at Science News for more than three decades on the environment, energy, science policy, agriculture and nutrition. She was the first anywhere to report on the widespread tainting of streams and groundwater sources with pharmaceuticals. Her writing has won awards from the National Association of Science Writers, International Free Press Association, and the Institute of Food Technologists. Matt Crenson, Deputy Managing Editor, News, has worked for The Dallas Morning News, the Associated Press, and ABC News. From 2007 to 2009 he was content manager for 23andMe, a Mountain View, California, company that offers genetic testing directly to consumers. Elizabeth Quill, Deputy Managing Editor, Features, edits feature articles and oversees special editions. She has interned at The Ithaca Journal, National Geographic, the Cornell Lab of Ornithology, The Chronicle of Higher Education and Science. Erika Engelhaupt, Deputy News Editor, edits news and features. She is a former writer and senior associate editor for Environmental Science & Technology and a past AAAS Mass Media fellow at The Philadelphia Inquirer. She has interned at National Public Radio and at Boulder’s Daily Camera newspaper.
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Bruce Bower has written about the behavioral sciences for Science News since 1984. Before that he worked as a reporter at Psychiatric News. He is a past science writing fellow of the American Psychological Association. Nathan Seppa has been the biomedical writer at Science News since 1997. He has covered energy and economics for the Dow Jones News Service and served in the Peace Corps in Zaire, now Congo. He also inaugurated the Wisconsin State Journal’s science beat. Rachel Ehrenberg covers the environment and chemistry. She has written for ScienceNow, The Loh Down on Science, and the University of Massachusetts Amherst News Office. She won the 2009 Science Writing Award in Acoustics for Journalists for a Science News feature on whale strandings and sonar. Susan Milius, Life Sciences Writer, writes about botany, zoology and ecology. She has worked at The Scientist, Science, International Wildlife and United Press International. Two of her articles have been selected to appear in editions of The Best American Science Writing. Tina Hesman Saey, Molecular Biology Writer, covers genetics, cell biology and microbiology. She has a Ph.D. in molecular genetics, and her work has appeared in The Boston Globe and on Boston’s National Public Radio affiliate WBUR. She won the Endocrine Society’s 2010 Award for Excellence in Science and Medical Journalism. Laura Sanders, Staff Writer, covers a wide range of topics, from the physics of falling raindrops to the genetics of dogs. She earned her Ph.D. in molecular biology and her research has been published in scientific journals including Current Biology, Developmental Biology and BMC Genomics. Devin Powell, Physical sciences reporter, covers topics ranging from the tectonics of earthquakes to the invention of the tractor beam. Devin has been writing about physics since 2007, when he enrolled in the science writing master’s degree program at Johns Hopkins University. His stories have been published by New Scientist, Physics Today, ScienceNOW, Discovery News, MSNBC. com, ABCNews.com, FOXNews.com and half a dozen newspapers including the Minneapolis Star Tribune.
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M AG A ZINE OF THE SO CIE T Y F OR SCIEN CE & THE PUBLIC
Final
. JUNE 18, 2011
countdown After 30 years, NASA retires the shuttle
Geometry Without Textbooks Death to Zombie Ants Milky Way Grows an Arm
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