Brand Guidelines.
Engishare Brand guidelines
Welcome! This document will help you understand the character of the brand, its features and aspects to be considered by suppliers or persons related to Engishare who need to make use of it in every situation. Despite its conciseness, each data contained in this document is the result of a thoughtful work of graphic design and communication, thus the coherence and consistency of its treatment depends largely on the willingness of making an efficient use of it. Consult this manual whenever you need it. Use the brand responsibly.
Periferia Creative 2015
Engishare Brand guidelines
Contents
1 2 3 4
Our logo
06
Wordmark
08
Strapline & Logo
10
Our Typeface
12
Main
14
Complementary
16
Our colour palette
18
Brand Application
28
Letter and cards
30
Envelopes and adhesive tape
32
Dossier and Folder
34
Signing mail
36
1 Engishare Brand guidelines
Our logo is the primary element of our visual identity.
Logo
Main wordmark.
File: http://new.engishare.com/assets/engishare-black.zip
Low version from: 15mm / 177px
Engishare Brand guidelines 8 9
X X
X
X X
Reversed wordmark. Exclusion zone.
File: http://new.engishare.com/assets/engishare-white.zip
Solid version from: 15mm / 177px
Strapline & Logo
Soluciones electromecรกnicas a medida
Our strapline defines who we are. When using the strapline be particularly aware of the 35mm / 150px minimun size.
File: http://new.engishare.com/assets/engishare-strapline-white.zip
27,5mm / 325px
Engishare Brand guidelines 10 11
X
X X
Logo. Exclusion zone.
File: http://new.engishare.com/assets/engishare-wordmark-black.zip
Solid version from: 30mm / 355px
2 Engishare Brand guidelines
Our typeface is Rocwell. We specifically chose a font with lots of personality to distinguish i differentiate our wordmark.
Main
Aa For corporate media, main text, headlines and key communication messages use Rockwell Bold
type foundry: www.fonts.com
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Engishare Brand guidelines 14 15
Aa For corporate media, main text, headlines and key communication messages use Rockwell Regular
type foundry: www.fonts.com
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Complementary
Aa For writing letters, internal communications and email use Arial Bold.
type foundry: www.fonts.com
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Engishare Brand guidelines 16 17
Aa For writing letters, internal communications and email use Arial Light.
type foundry: www.fonts.com
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
3 Engishare Brand guidelines
Our colour palette consists of three colours, blue, red and green, and one blue gradient.
Blue
Engishare Brand guidelines 20 21
Pantone Process Blue C CMYK 82, 39, 0, 0 RGB 25, 113, 189 HTML 0081C6
Red
Engishare Brand guidelines 22 23
Pantone Warm Red C CMYK 0, 90, 75, 0 RGB 253, 57, 58 HTML FD393A
Green
Engishare Brand guidelines 24 25
Pantone Green C CMYK 95, 0, 63, 0 RGB 0, 173, 142 HTML 00AD8E
Blue Gradient in Logo
Engishare Brand guidelines 26 27
70% Blue
100% Blue
4 Engishare Brand guidelines
In order to truly understand Engishare’s branding application, we need to show how it will look like visually.
Letter and cards
Engishare Brand guidelines 30 31
Envelopes and adhesive tape
Engishare Brand guidelines 32 33
Dossier and Folder
Engishare Brand guidelines 34 35
Signing mail
Eduardo Vila Dirección Financiera
evila@engishare.com Soluciones electromecánicas a medida
902 023 184
Manuel Fernández Márquez 26 08918 Badalona (España)
Silvia Cerdán
administracion@engishare.com
Dpto. Administración Soluciones electromecánicas a medida 902 023 184
Manuel Fernández Márquez 26 08918 Badalona (España)
Oscar Sagristà
osagrista@engishare.com
Administrador Soluciones electromecánicas a medida 902 023 184
Manuel Fernández Márquez 26 08918 Badalona (España)
Toni Rodríguez
trodriguez@engishare.com
Dpto. Comercial
Soluciones electromecánicas a medida 902 023 184
Manuel Fernández Márquez 26 08918 Badalona (España)
Alicia Ruiz
comercial@engishare.com
Dirección
Soluciones electromecánicas a medida 902 023 184
Manuel Fernández Márquez 26 08918 Badalona (España)
Engishare Brand guidelines 36 37
Signatura Signatura correu-e Sed ut perspiciatis unde omnis iste natus sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur.
Silvia Cerdán
administracion@engishare.com
Dpt. Administració Soluciones electromecánicas a medida 902 023 184
Manuel Fernández Márquez 26 08918 Badalona (España)
Periferia Creative, S.L. Plaça Vella 13. 1-3 08221 Terrassa (Barcelona) T - 937 881 941 E - info@periferia.cat
Tw — @periferiadesign Fb — facebook.com/periferia Yt — bit.ly/periferia-video www.periferia.cat