SELLING YOUR HOUSE
CONTENTS:
2 - OUR DIFFERENCE 4 - WHAT YOU SHOULD EXPECT 7 - REFERRALS 8 - MARKETING PLAN BENEFITS 10 - PERRYANDCO.COM 13 - LEADING REAL ESTATE COMPANIES OF THE WORLD 14 - SMART PHONE MARKETING 17 - COMPARATIVE MARKET ANALYSIS 19 - SHOWING YOUR HOME 20 - CONTACT INFORMATION
THE DIFFERENCE IS OUR CULTURE: Independent Perry & Co. is a midsized, family owned and locally-operated firm. We have proudly served our community nearly 50 years and have built our reputation on honesty, integrity, and personalized service. Perry & Co. believes in the power of a locally owned company. We have never been sold or operated by a franchise. We keep our ties in our community and are proud of our independent status.
Collaboration Our family atmosphere fosters collaboration, which is a key component to creating solutions in a fast-paced market. Sharing ideas and knowledge can’t be found in all firms. The strength of the Perry & Co. community benefits our clients directly as top real estate professionals share their knowledge of the current market and changes seen in our industry on a weekly basis. This idea and knowledge sharing helps all of us stay on the cutting edge of the always changing market and industry.
Answers As a mid-size firm we move quickly on decisions and ideas. Answers to critical questions can be attained immediately, as our resources and time is not spread thin, this allows us to provide direct service to all of our agents and customers. Selling real estate is a privilege, and is more than just the buying and selling of homes, it is helping people acquire their dream.
Marketing Power – Local & Global Reach At Perry & Co. we understand the power of marketing and have dedicated resources to produce direct mail and email campaigns, top industry web presence, an Internet lead team committed to responding to potential buyers within 10 minutes, and print and web ad buys to make sure your listing gets maximum exposure. Our size allows us to keep innovating and maintain responsiveness to the demands of the market.
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WHAT YOU SHOULD EXPECT: My goal is the same as yours; top dollar for your home, a smooth transaction and a successful closing. A personal approach and individual attention is taken with every client. As your Realtor I will see you through your entire transaction, from the beginning to beyond the closing table. I value the trust you have placed in me which is why critical questions, concerns and negotiations will never be handled by a personal assistant or second tier listing agent. When you hire me, I will handle your transaction with professionalism and care. It takes a professional with a customized strategy to sell your home. Market knowledge is a key component and it takes a full-time real estate professional to analyze all the factors to place you in the best negotiating position to achieve your objectives on your timeline. Pricing a home is critical to a well-crafted selling strategy. I don’t rely on one source; I use multiple sources to analyze all the factors influencing the real estate market to provide you with the most inclusive information to facilitate good decisions and the strongest negotiating position. A well-presented home can impact a buyer’s offer significantly. You are not alone, I will provide you with insider knowledge of current buyer trends and connect you to service providers that will prepare your home to get you top dollar.
your listing through the web, print, email notification and personal contact. I will also promote your listing within our agency through email, photo tours and a sales meeting announcement. Market your property to interested buyers using a customized strategy utilizing the options available in the Perry & Co. Marketing Plan. Enter your home in our electronic property showing system to track your showings, request feedback and maintain security. We never want to miss a showing, which is why we don’t use a third party service. Follow-up with anyone who tours your home. I will provide you with regular reports on showing and marketing activity along with feedback from potential buyers. Guide you through the entire selling process and manage a successful transaction. After contract acceptance I will stay in close contact with the buyer’s agent, loan processor, inspector(s), appraiser, closer, title company, and others involved in the transaction. Accompany you to the closing and guide you through the entire settlement process.
Assist you in finding and purchasing your new home. Or, if you are moving out of the Metro Denver area, I will refer you to a like-minded real estate agent in the area you plan to move to, through Submit detailed facts and professional photos of our international relocation networks, Leading your property to REColorado.com (MLS), which then Real Estate Companies of the World® and Luxury feeds to perryandco.com, Realtor.com®, and major Portfolio International™. syndicated sites like Zillow.com and Trulia.com. Get the word out. At Perry & Co., we make sure that brokers throughout the metro area know about
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All property photos are of Perry & Co. sold listings
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OUR CLIENTS REFER US YEAR AFTER YEAR. At Perry & Co. we sell homes based on our reputation, our experience, and the importance we place on client satisfaction.
Our commitment to personal service, networking with other real estate companies, and keeping our clients informed has earned us one of the highest referral rates in the industry.
Nearly 90% of our sales last year were from repeat clients, friends and neighbors, and their referrals.
Floor or Sign Call Open Houses Geographic Farming 3% 2% 2% Family Internet/Social Media 4% 2%
Friends/Neighbors 23%
Former Clients 33%
Relocation Dept. Referrals Referrals 11% 20%
Perry & Co. Source of Business 2017
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MARKETING PLAN BENEFITS: I will use these marketing tools to reach prospective buyers: THE PERRY & CO. YARD SIGN Our professionally produced signs provide maximum impact, immediately. Texting and QR code technology gives consumers options to get information on your property fast. You may also select our Brochure Sign which gives consumers the information they want even faster — photos and descriptions — right on the sign!
PHOTOS, FLYERS & BROCHURES
15362 W. ILIFF DRIVE SOLTERRA | $725,000
A D E NV E R T R A D IT I O N
We know that most home searches start online, so professional photos make a positive first impression to get showings scheduled and your house viewed in person. A printed four-color brochure of your property can be used at your home and sent to other brokers. E-flyers can be sent to other agents locally, regionally, and nationally, and internationally.
OPEN HOUSES Open houses can be arranged for other agents and prospective buyers.
HOME TOURS Dozens of Perry & Co. Realtors® will physically tour your home to help your agent cross-promote it when they network with other area agents and their buying clients. 8
PROPERTY FEATURES: BEDROOMS
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BATHS
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GARAGE
3-Car Attached
STYLE
Ranch
YEAR BUILT
2011
FIREPLACE
1 (Living Room)
HEATING/COOLING
Gas Forced/Central Air
SQUARE FEET
2,172 sf
BASEMENT SQ. FT.
1,150 sf
LOT SIZE
8,050 sf
CONSTRUCTION
Stucco
ROOF
Concrete Tile
TAXES
$6,470 (2012)
EXCLUSIONS
Basement Freezer, Washer, Dryer, Kegerator
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JUST LISTED POSTCARD A just listed or a coming soon postcard is sent to at least 200 homes around your property to build interest and awareness around the neighborhood.
REALTOR.COM We subscribe to an enhanced listing package which showcases your property above others, with additional photos, open house dates and descriptions.
SYNDICATED DISTRIBUTION We will syndicate your listing on other real estate search sites including LeadingRE.com, (our international relocation network,) Zillow, Nextdoor and Trulia, ensure the highest level for visibility of your property. These combined sites represent 88% of all Metro Denver real estate online traffic. For properties over $1,000,000, we utilize the global marketing reach of Luxury Portfolio International™, The Wall Street Journal, and Juwai.com. The Perry & Co. Internet Response Team is committed to returning any request for information via email, text, or call within ten minutes.
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THE PERRY & CO. WEBSITE A NEW GENERATION OF SEARCH According to the National Association of Realtors® Annual Survey of Buyers, 9 out of 10 buyers go to the Internet as an information source in the home search process. Buyers can find your home by using an address or a map search. Unique LivingStyle icons help Buyers easily identify homes that have traits important to them such as near to shopping or mass transportation. Plus, our website has options other websites don’t offer, like MLS updates every 15 minutes, search criteria for Under Contract, Sold properties and Open Houses. Buyers can easily search for Open Houses happening today, tomorrow or this weekend. We also provide home sellers the opportunity to contribute content to our website through the “This is My Home” and “This is My Neighborhood” comment buttons. To our knowledge, no other company has this SEO-friendly function. Testimonials and agent reviews? We’ve got those too. When you list with us, you can be assured that your home – whatever its unique and special features – will be showcased and easy to find on perryandco.com.
Simple search right on the home page
Mobile optimized
Open house search
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STRONG PARTNERSHIPS GIVE US POWERFUL REACH As an affiliate Leading Real Estate Companies of the World®, our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best international service. Our organization produced more home sales in 2016 than any national real estate brand, $368 billion, representing over 1.1 million transactions.
Leading Real Estate Companies of the World® out-performs every real estate franchise and brand year-in and year-out.
The Perry & Co. Relocation Department utilizes the 130,000 sales-associate strong LeadingRE network as the primary source for servicing our transferring clients.
Volume shown in billions of dollars
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SMART PHONE “GREEN” MARKETING: YOUR LISTING - INSTANTLY Perry & Co. supports two cutting-edge real estate technologies that not only help consumers get the information they want but also help the environment by eliminating “brochure box” paper waste! Perry & Co. continuously aims to innovate and be environmentally conscientious.
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Here’s how these technologies work: historically, a potential buyer drives through a neighborhood looking at “For Sale” signs in front of houses. The buyer pulls over and walks up to the sign to get a paper flyer – and may or may not find one there. With our “green” technology initiatives, buyers can get all the information they want by texting the word “NOW” to 59559 or by using a scanning app on the QR code. Either method will provide the Buyer with instant property information on their mobile device. These technologies also assure sellers that your virtual “brochure boxes” will never be empty.
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COMPARATIVE MARKET ANALYSIS ACCURATE PRICING OF YOUR PROPERTY A Comparative Market Analysis (CMA) provides data about properties, similar to yours, that have sold within the last six months, or those listings currently on the market and currently under contract. The data associated with these comparable listings provides a variety of information on properties that are in direct competition to your home. I will analyze this data in order to provide you a realistic price range for listing your property. We will discuss both pricing and marketing in order to best meet your individual goals when deciding on a listing price.
Information associated with the comparable sold, active and under contract listings includes many features I will use in my evaluation: • List and sold prices • Days on Market (DOM) • Absorption Rate (how much supply exists to meet current demand) • Square footage • Bedrooms and baths • Finishes and upgrades • Car storage • Location/neighborhood • Amenities • Condition of the property • Views and privacy • Area and specific neighborhood market trends
Note: If I have not seen your property prior to preparing the CMA, adjustments may be necessary.
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THE SIGN IS UP OUR PROCEDURES FOR SHOWING YOUR HOME Showings by Appointment Only Any licensed real estate agent wishing to show your home must first call our office and give us their office information and individual ID number. After verifying their credentials, our showing desk assistant will set the showing based on your specific instructions. Showing instructions will be discussed at the time we list your property and begin active mark.
Showings When You Are Home If possible, leave during showings. Both the showing agent and buyer need time to explore your home and will feel more comfortable discussing its attributes without you being present. If it is not convenient or possible for you to leave, let the showing agent do their job. The agent knows the buyer’s requirements and can best emphasize the features of your home. Do not discuss anything concerning the sale with the showing agent or buyer. Let
Your Safety Matters Do not, under any circumstances, let anyone — whether a Realtor® or not — into your home without a set appointment about which you have received notification. Doing so could compromise your safety and your ability to get the highest price and best terms for the sale of your home. If someone should knock on your door wanting to tour your home, ask them to please leave and call our office to make an appointment. You may also give them a brochure and my card and suggest they call me directly. If they are persistent in their request to see your home, please call me or my office immediately — 303.399.7777 — and request that an agent come over to show it to them.
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main office 101 S. Madison St. Denver, CO 80209 — In Cherry Creek
cherry creek 2902 E. 3rd Ave. Denver, CO 80206 — In the heart of Cherry Creek North
greenwood village / dtc 5375 Landmark Place, #104 Greenwood Village, CO 80111 —
In the Village Shops at the Landmark
our mission:
To be the premiere boutique real estate company in metro Denver by creating a unique customer experience emphasizing extraordinary service. our core values:
HONEST PERSONAL CLASSIC LUXURY in all price points
main: 303.399.7777 | fax: 303.399.7783 | toll free: 877.218.2777 | concierge@perryandco.com
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