NONPROFIT
AFFORDABLE AND EFFECTIVE PRINT PRODUCTS FOR NONPROFIT ORGANIZATIONS By Conquest Graphics
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onprofit organizations are dedicated to making a difference in the community. Many of these taxexempt organizations serve the public interest with limited monetary resources, which can negatively impact its outreach efforts. Whether focused on raising funds or increasing awareness about its mission, nonprofit groups must make careful selections with regard to how to utilize the budget. Organizations usually base these decisions on its objectives and how much money it can spare for promotional initiatives. Fortunately, there are several print marketing options that are both affordable and effective in sending a strong message. Below are the most popular, lower-cost print marketing pieces utilized by nonprofit organizations to make a statement and create results.
Business cards
Business cards are inexpensive and essential to making a solid first impression with an organization’s official communications. They add a touch of professionalism to inperson meetings and are easy to distribute. The design should include relevant contact information and branding, as well as any mission statements or taglines. Another benefit of ordering business cards is that they are a low-risk project for individuals learning how to utilize an online printing service, as they comparatively low cost and available in smaller quantities.
Postcards
Postcards are useful for increasing awareness about community causes and are relatively affordable to produce.
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Personalized designs and tailored content can target a specific audience. If an organization would like to reach its audience directly, it can work with a printing company to utilize its bulk mailing service. With a well-crafted appeal mailer or informational postcard, one can introduce itself to a new audience and raise awareness or donations with a small cost of entry. When planning to do a mailing project, it may seem less expensive on the surface to mail the postcards out after receiving them from the printer. However, organizations can take advantage of significant postage discounts by having a mail house do the work. Because they do high volumes of mail, a mail house has the necessary permits with the USPS to perform “standard presort” or “marketing” mail, which is often much more cost effective than using stamps or FirstClass mail. Many printing companies have in-house mailing teams that allow postcards to be printed and mailed at the same time, by the same company. This cuts down on transit costs by not having to ship the postcards from one place to another, as well. To mail with a printing company, just provide a mailing list along with the artwork for the postcard, and they handle the rest. Since they are managing the entire project from start to finish, organizations don’t have to worry about learning USPS regulations on things like required sizes, paper thickness, etc. – these are all things your mail house will take care of. Experienced printing companies and mail houses can often provide helpful information for those new to mailing or printing. If there is not a list of donors or recipients to mail to, a mail house actually can purchase a list based on the desired audience and target area. www.ksaenet.org
