Marketing to GenZ- a contiuosly growing challenge
Opportunities:
Teens’ collective impact as consumers is growing!
The target group for your Product can be easily
identified.
Marketing to GenZ- everything starts with a market study!
We can conduct a study for on 60 urban teenagers, half
girls, half boys finding answers to the following
quastions that are essential for proper, efficient, well
positioned, well targeted online& classic marketing.
Marketing to GenZ- everything starts with a market study! The questions in case of an anti- acne brand:
Do you have problems with acne?
Have you used any any cosmetic solution or cream for
your acne?
Do you know any brand for acne treatment?
How important is the price when you buy cosmetics?
Have you ever bought cosmetics online?
The efficiency of Facebook campaigns for a brand product targeting teens and their mothers
80% of all Internet users use Facebook, it has over
1.85 billion users.
It is measurable.
It is fast, results come immediately.
Almost half of Gen Z spends ten hours per day or
more on the internet
Problem: Less and less teens are using Facebook,
only 51%, studies prove!
Teens have an attention span of only eight seconds!
The increasing role of INFLUENCERS for targeting teens
Influencers are social media actors who form powerful
connections with large groups of audiences, especially
teenagers. 70% of teenage YouTube subscribers say they
relate to YouTubers more than to traditional celebrities!
The increasing role of INFLUENCERS for targeting teens
Influencer marketing supports
businesses and
brands
overcome the challenges of marketing to teens and exploit
their undeveloped sense of brand loyalty and increasing
buying power.
The efficiency of Youtube videos
YouTube is the most widely used internet platform by
American teens today!
We can create videos for YouTube promoting your
product indirectly or directly in Hungarian, English
and Romanian.
Online branding- targeting mothers
Millennials are the generationY, born between 1980
and 1995.
Generation X is those born between 1961 and 1981.
Targeting these two demographic groups pose
different challenges than the marketing to GenZ- the
today teenagers!
Online branding- Use of Infographics
We should not forget that he brain processes images
faster.
Visuals like Inforgraphics are catchy, they make data
more readable and, consequently more shareable.
A study conducted by OkDork and BuzzSumo which
analyzed more than 100 million articles, online readers
are more likely to share infographics than any other type
of content!
Online branding- Use of Infographics
By using Inforgraphics, the consumer’s understanding of
their disease/condition can be enhanced.
The brand can prove that it fits in with available
treatment options and improve patient compliance with
treatment
Infographics can help you market directly to the
consumer!
Four examples of Inforgraphics created by us for a Branding campaign of a Pharma company launching an new antipsychotic.
Online branding- Use of Blogging, Article writing
We consider useful blog writing on the following topics
- Teens and their problems with their self-image and
social acceptance
- Eco- cosmetics and
beauty care for teens
- Teens' health problems
Online branding- Use of Blogging, Article writing
Blogs, professionally written articles with proper SEO
(Search Engine Optimizations) can lead to increased
traffic on your website, visitors then converted into
customers.
Every penny invested can be measured in site visit
numbers by Google Analytics!
Online branding- Use of Blogging, Article writing- the possibilities
Our own blogs on your website Posting articles as guest blogggers on blogs for teens or mothers
Online branding- Use of Blogging, Article writing
Blogs, professionally written articles with proper SEO
(Search Engine Optimizations) can lead to increased
traffic on VERMIX site, visitors then converted into
customers.
Every penny invested can be measured in site visit
numbers by Google Analytics!
Online branding and increase of SALES- to summarize what we can do:
- Conduct a professional marketing study among
Transylvanian teenagers
- Create new, catchy logo and slogan
- Redesign website with aesthetics and content to target
teen visitors
Complete Content marketing:
- Blogging, magazine articles
- Complete management, daily posts of the new Facebook
page
- Creating YouTube videos, contact& contract teen
Influencers
- Creating Infographics, account& posts on Instagram,
Pinterest, Tumblr
We are looking forward to a great collaboration! The
medico
team