Content marketing Blogging Social Media& Photography Branding strategies& tactics Infographics Article writing Events marketing
Your trust, our inspiration.
Interested in
New Marketing for Pharma& Healthcare?
Have you ever envied the quality of the Social Media marketing of your competitor? Or you wish you had the same quality photo documentation of the events you organize? Or maybe you need scientifically documented articles for doctors, pharmacists or the general public or efficient and interesting content for your online presence?
Content Marketing is the key word in today's online presence of companies and brands. But what exactly is it?
Business to Business Content Marketing Tactics Tools
Content Marketing THE TREND
B2 B Content Markting Tactics Tools
The trend is impressive:
Photos/ illustrations were used by 69% of companies, in 2015 by 76% and in 2016. 93% of companies use Social Media content.
B2 B Content Markting Tactics Tools The trends 82% of companies use case studies, 81% of them exploit blogging to make their B2B marketing more effective. 81% use newsletters or in- person events
B2 B Content Markting Tactics Tools
The trends 79% of firms use articles and/or videos on their websites. 76% use photos/ illustrations in their online brand presence.
B2 B Content Markting Tactics Tools
The trends 66% of the surveyed firms use infographics. 67% of the companies use webinars/ webcasts.
B2 B Content Markting Tactics Tools Less then 50% of the surveyed companies said they used: Research reports E-Books Print magazines Mobile apps Virtual conferences Podcasts
And what can we do for you?
Help you be special, feel special, be felt special. Logo creation Slogan creation Ensure cohesive brand guidelines
Help you create a complete Brand Identity Logo creation Slogan creation Ensure cohesive brand guidelines
Help you create a visual Brand Identity and Brand Design Logo creation Slogan creation Ensure cohesive brand guidelines
Have you tought about a good slogan for your acne treatment lotion? What do you think about these?
End the nigthmare Beautiful again I love my skin My skin is smiling again
We will help you create a Brand identity Think about these:
Your Mission: what is your “why?� Your core Values: what are the beliefs that drive the organization?) Your Brand personality: if your brand was a person, what kind of personality would they have?) Your Positioning: how do you uniquely act, how do you differentiate yourself from the competition?) Your brand voice: if your brand was a person, how would it communicate?
We will help you create a Brand identity Answer these: What are the reasons why I started this business? What are beliefs and values that are important to us as a company? What are the elements of the business that we are better at than anyone else? What are the things that make us special? If we could describe our brand in three words at present, what would they be? What are the three words we would like our customers to use to describe us?
We will help you create a Brand identity Answer these: What are the reasons why I started this business? What are beliefs and values that are important to us as a company? What are the elements of the business that we are better at than anyone else? What are the things that make us special? If we could describe our brand in three words at present, what would they be? What are the three words we would like our customers to use to describe us?
The following Instagram/ Facebook graphics we have created for an online campaign of a pharmaceutical firm that promotes social acceptance of mental illnesses and reveals the terrible social stigma sufferers have to face. They are just a little part of our Online Branding portfolio.
Our task, our goal: We, together with you, must build a brand, bring it to life, and present zou in the most favourable way to the people who mean the most: YOUR CUSTOMERS.
The importance of Social Media in Pharma and Healthcare
The question above has been answered:
The question above has been answered:
We will help you: CLARIFY COMMUNICATE CAPITALIZE
We will help you reach these goals: CLARIFY: What are your Strength, from your own internal and from an external perspective. COMMUNICATE: Convey attractive, impressive, convincing messages about your Brand and service/ goods CAPITALIZE: Showcase your Strenghts, exploit Opportunities.
Logo proposal Any great business, any great brand begins with a great logo and slogan. If you want to get more attention than your competitor, if you want to make your business memorable, the Logo and the Slogan are the first key elements.
Marketing to GenZ- a contiuosly growing challenge Opportunities: Teens’ collective impact as consumers is growing! The target group for VERMIX can be easily identified.
Marketing to GenZ- everything starts with a market study! We can conduct a study for VERMIX on 60 urban teenagers, half girls, half boys finding answers to the following quastions that are essential for proper, efficient, well positioned, well targeted online& classic marketing.
Marketing to GenZ- everything starts with a market study! The questions: Do you have problems with acne? Have you used any any cosmetic solution or cream for your acne? Do you know any brand for acne treatment? How important is the price when you buy cosmetics? Have you ever bought cosmetics online?
The efficiency of Facebook campaigns for a brand product like VERMIX targeting teens and their mothers 80% of all Internet users use Facebook, it has over 1.85 billion users. It is measurable. It is fast, results come immediately. Almost half of Gen Z spends ten hours per day or more on the internet Problem: Less and less teens are using Facebook, only 51%, studies prove! Teens have an attention span of only eight seconds!
The increasing role of INFLUENCERS for targeting teens Influencers are social media actors who form powerful connections with large groups of audiences, especially teenagers. 70% of teenage YouTube subscribers say they relate to YouTubers more than to traditional celebrities!
The increasing role of INFLUENCERS for targeting teens Influencer marketing supports businesses and brands overcome the challenges of marketing to teens and exploit their undeveloped sense of brand loyalty and increasing buying power.
The efficiency of Youtube videos YouTube is the most widely used internet platform by American teens today! We can create videos for YouTube promoting VERMIX indirectly or directly in Hungarian, English and Romanian.
VERMIX online branding- targeting mothers Millennials are the generationY, born between 1980 and 1995. Generation X is those born between 1961 and 1981. Targeting these two demographic groups pose different challenges than the marketing to GenZ- the today teenagers!
VERMIX online branding- Use of Infographics We should not forget that he brain processes images faster. Visuals like Inforgraphics are catchy, they make data more readable and, consequently more shareable. A study conducted by OkDork and BuzzSumo which analyzed more than 100 million articles, online readers are more likely to share infographics than any other type of content!
VERMIX online branding- Use of Infographics By using Inforgraphics, the consumer’s understanding of their disease/condition can be enhanced. The brand can prove that it fits in with available treatment options and improve patient compliance with treatment Infographics can help you market directly to the consumer!
Four examples of Inforgraphics created by us for a Branding campaign of a Pharma company launching an new antipsychotic.
VERMIX online branding- Use of Blogging, Article writing We consider useful blog writing on the following topics - Teens and their problems with their self-image and social acceptance - Eco- cosmetics and beauty care for teens - Teens' health problems
VERMIX online branding- Use of Blogging, Article writing Blogs, professionally written articles with proper SEO (Search Engine Optimizations) can lead to increased traffic on VERMIX site, visitors then converted into customers. Every penny invested can be measured in site visit numbers by Google Analytics!
VERMIX online branding- Use of Blogging, Article writing- the possibilities Our own blogs on the VERMIX site Posting articles as guest blogggers on blogs for teens or mothers
VERMIX online branding- Use of Blogging, Article writing Blogs, professionally written articles with proper SEO (Search Engine Optimizations) can lead to increased traffic on VERMIX site, visitors then converted into customers. Every penny invested can be measured in site visit numbers by Google Analytics!
VERMIX online branding and increase of SALES- to summarize what we can do: - Conduct a professional marketing study among Transylvanian teenagers - Create new, catchy logo and slogan - Redesign website with aesthetics and content to target teen visitors Complete Content marketing: - Blogging, magazine articles - Complete management, daily posts of the new Facebook page - Creating YouTube videos, contact& contract teen Influencers - Creating Infographics, account& posts on Instagram, Pinterest, Tumblr
We are looking forward to a great collaboration!
The medico team