15 esk wro

Wrocław - European Capital of Culture 2016

General goals for 2016

City’s objectives in the context of ECC 2016 AIMS INTERNAL:

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To double participation in culture

EXTERNAL:

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To double number of tourists

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Wrocław as a European metropolis

CITY: • Enhance brand of the city, especially abroad • Promotion of the existing tourist and cultural products • Creation and communication of new tourist products • Promote new cultural institutions

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Stakeholders

Surroundings (Poland) Tricity

Warsaw Poznań

Wrocław

Łódź Lublin

Kato wice Cracow

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Surroundings (Europe) Edyn burg

Glas tonb ury

London

Rosk ilde Monac hium

Berlin Kas sel

Paris

Wrocław Lviv

Avign on

Mil ano

Prague

Barcelona Ven ezia

Bratisl ava

Vienna Buda pest

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Programme

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Patrons of particular art disciplines Curators

Programme designed by patrons of particular art disciplines and partners Curators

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World Jazz Day

MUSIC – JAZZTOPAD ‚Japan Focus’

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Thanks Jimi Festival

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MUSIC – JAZZTOPAD ‚JapanJazz Focus’ an der Oder Festival

Guitarweltrekord

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Lviv in Wroclaw – April 2016

Contact Katarzyna Mlynczak-Sachs International Relation katarzyna.mlynczaksachs@wroclaw2016.pl +48 691 848 309