Profiling Your Development

PROFILING Your Development

YOUR DEVELOPMENT Expert

Thank you so much for inviting me to appraise your property and for asking me to prepare a comprehensive marketing plan for your review.

It would be my/our absolute pleasure to be able to represent you in the process when you are ready to go to market, and to prepare and implement a strategy that will ensure that no stone is left unturned in our quest to find you the very best possible buyer.

The purpose of this preliminary proposal is to provide you with my initial thoughts on this development and to introduce myself, my team and my company and to let you know that I am open to working with you on any requirements you have beyond this.

I have been reviewing and analysing the development details and have a good grasp of your site. I have identified a proposed strategic method of sale given the supply and type of land on offer.

I have a strong, experienced team specialising in developments working closely with developers, councils, builders, valuers, surveyors and other professionals. We have also sold many blocks

of land off-the-plan, and I have a lengthy list of developers who have expressed interest in future developments which I will roll into your campaign.

A well thought through approach and representation to selling this development is critical for its success, including keeping the range of digital and print marketing up to date and fresh, and reporting back to you through daily updates on the project sales status. I will be the point of contact for this project to ensure the start to end sale process is seamless and successful…working with you/your central point of contact, buyers, builders, lawyers and other stakeholders as required – 7 days a week.

I will ensure the comprehensive training of all sales staff on this development across our 6 offices, including the set up and display of marketing material at each office.

The power of the Petrusma Property brand is significant. We have over double the marketshare of our competitors with 35 sales agents across 6 offices.

My highly experienced business unit of agents, managers and directors delivers proven high-performance results, marketing, buyer management, negotiation and sale methods providing you the best chance of achieving optimal results through a seamless fully

resourced and professional service offering. The key to the sale of this development will be to allow the “off market campaign” provide the discovery needed to ensure we have created an educated sales campaign around the right price guide before going live to market.

One other critical factor will be to market the property in a way the buyers can ‘feel what the finish product will actually look like’ – via video and photos of the proposed finished product – this will give us the best chance of instant buyer engagement providing them with confidence to submit competitive written offers. I am able to work with experts regarding this or other material you may have or alternatively I can propose some options for you to consider. A simple plan, basic pictures will limit the success of the campaign and ultimately the end result.

I will also ensure each of our 6 offices and agents across Greater Hobart (Glenorchy, New Town, Sandy Bay, Lindisfarne, Howrah and Kingston) will be comprehensively trained and have all the materials ready for agents to promote to their buyers to take offers and have a display centre set up out of each Petrusma office. I qualify buyers rigorously to ensure I have genuine written offers that will execute and not fall over.

I appreciate the opportunity to meet and discuss your timing and objectives in further detail to enable me to provide you with a more detailed proposal. Included within are some key activities to consider in the sale, along with some background on Petrusma Property and myself.

Thank you once again for giving me the opportunity to present you with this proposal and I look forward to working with you to gain an amazing result for all concerned.

Warm regards,

John

GET TO KNOW

Petrusma Property

Petrusma Property is a premium brand, proudly Tasmanian owned and continues to be the largest independent real estate business in Tasmania. Our motto is more people, more property, and this means we have the largest buyer database in the state, including qualified buyers who have recently missed out on property and ready to be introduced to yours.

Not being a franchise carries its benefits including no franchise fees and other fees sent to head offices in other states, allowing us to support the local economy 100%. Petrusma Property also gives back to the community locally and abroad including but not limited to Helping Hands, Be Hers, Cancer Council, Kilo of Christmas and Compassion.

We are a professional and values-based company with 6 offices across Greater Hobart that is constantly striving for excellence, keeping abreast of the latest technology and marketing techniques as well as investing in regular training and development. Given our market share we have exclusive arrangements to maximise the exposure of property through digital and print media.

We have a high-performance based culture and financial models internally allowing for agents to introduce any of their buyers into the mix of competition to any listings across the company. This model is not always used across the industry and allows for a highly competitive environment.

Our image carries a fresh, youthful and professional image that clients want to align with – our sign boards and advertising reflect this. Everything we do at Petrusma Property is about making property the hero. We set stunning photography against a clean, modern and minimalistic style to showcase your property and help buyers to perceive its value.

Petrusma is a highly trusted organisation and we have represented the Public Trustee and many law firms across the city with the sale of property for several years.

We have a dedicated marketing department, social media experts, photographers and floor planners that are employed by Petrusma Property, along with contractor trades people and other professional services we are able to refer to.

GET TO KNOW John Smith

Throughout his career in real estate, Sam has built a strong reputation for being one of Hobart’s top performing consultants – selling over 80% of his listings in the first three weeks and regularly achieving record prices for his vendors. He is also an experienced auctioneer and is regularly featured in The Mercury for his numerous achievements and awards.

Sam brings a blend of infectious enthusiasm, outstanding people skills, honesty, integrity and a strong commitment to the best possible outcome for his clients. These qualities are regularly commented upon in the many testimonials and letters submitted by clients delighted with the results he has achieved and keen to recommend him to friends and family. His strong commitment to an outstanding results is balanced by a passion and love for life. When you deal with Sam you know that not only will you be delighted with the result, but the journey will be an absolute pleasure.

Sam is a keen diver/fisherman and has many other hobbies and interests including most sports – especially Rugby Union. He is also an avid bushwalker, however, the pastime that gives Sam the most pleasure is spending time with his family.

Sam and his wife Jessica have been married for over 18 years and are the proud parents of two gorgeous teenage kids – Ava and Dexter.

WHAT YOU GET WITH John Smith

PRIOR TO LISTING

Identify your objectives, timing and desired outcome.

Discuss my role as your agent, in particular to:

• Draw in the largest crowds.

• Tactfully developed photography, leading photo on the Internet, videography, plan design, outside spaces script and other targeted marketing platforms.

• Being available from launch to buyers without delay and having systems in place to attract offers immediately with the aim of having your property under competition.

• Bring the best out of each offer (I will discuss the conversations I have to turn a buyer from their perceived best to their actual best).

Review what has sold in your surrounding area taking into consideration comparable, inferior and superior properties as well as current properties for sale. We will review various industry reporting guides also.

Provide advice, strategy and sales for subdivisions and off-the-plan developments.

Review my buyer qualification system to demonstrate that any offers I will obtain with a finance clause will be assessed. This is a critical part of my offering and you will understand via me the ins/outs and likelihood of a buyer obtaining finance.

How I negotiate offers from a-z. You will hear stories such as ‘it was sold before it hit the market’ or ‘x person received 8 offers.’ I will let you know how I work each offer and the actual strategies of getting the best out of each buyer…

not to just present you un-worked offers and get you to pick the best one. We have a proven system.

I will discuss how my staff will fit in to being behind supporting us in achieve a fantastic result. Help you develop a plan to be ‘photo ready’ whether it be next week, 3 months, 6 months or longer.

Develop a plan on a calendar with all specific events – e.g., photographer/draftsman and drone videographer booked, sign board up, pre to market launch, internet launch etc.

Tips on making improvements that will impact the value during the sale campaign. Review of different approaches to pricing the property and expected value.

Marketing options to maximise exposure to be tabled.

A 30–60-day strategy will be discussed. Book in any trades people if you require them. Work with tradies to ensure jobs are done if required.

ONCE LISTED

• Discuss and implement a business plan which will outline the timing of any needed property maintenance, agreed marketing activities and proposed inspection dates.

• Proceed with getting the photography, draftsman and video teams through the property.

• The next step is for me to introduce your property to the Petrusma sales team (6 offices in greater Hobart) via digital presentation, so they can contact clients on their database about your property.

• Then we advertise the property on realestate.com.au, Facebook and Instagram as a “coming soon listing” and invite enquiries. We also advise qualified developers registered on our company database via email and text message. When all interested buyers have been qualified, we hold an off market inspections. This is with the intention to not just to sell the property, but to create a “buzz” around the property, and to collate information from these buyers and my sales team to ensure we have created an educated sales campaign around the right price guide before going live to market.

• Please note that all marketing activities and final marketing price to be approved by the vendor.

• Lastly, we go live to market on all agreed marketing platforms such as online, social media and print.

MAKING YOUR PROPERTY The Hero

Marketing your property is a task we take very personally – we understand the importance of reaching 100% of buyers to maximise the sale price.

A SPEEDY Sale

By using the latest in technology and high-quality marketing we can make sure that we get you the best result and quicker. We don’t rely on contractors to do everything for us, we employ our own skilled team of multi-disciplined individuals to maintain the quality and expediency of our property marketing.

OUR Investment

We believe wholeheartedly in the importance of effective marketing, which is why we want to join you in the investment (total value $2,780).

| Specialist photography – including drone where required*

| Floorplan drafting

| Listed on all popular real estate websites realestate.com.au domain.com.au allhomes.com.au homely.com.au realestateview.com.au onthehouse.com.au + more

| Targeted buyer database – ‘Just Listed’ mailout – e-newsletters

| QR code statistical tracking

| Premium brochures

| Featured in our Property Showcase

| Submitted for The Mercury’s editorial property feature in the Real Estate Guide

| 1 sales team – 6 offices

| Visable on Petrusma Property’s social media platforms and website

*Subject to Civil Aviation Safety Authority regulations & restrictions.

PROPERTY Signage

Our signboards are a beautiful representation of your property to the market, 24/7.

Stand out above the crowd with the tallest and largest property sign in the market.

LARGE $590

(1800 x 2100 mm)

valued at $476. See the next page for more details.

Digital Marketing

Reach more potential buyers with a NewsXtend digital campaign.

Targeted Facebook and Google Ads ensure you maximise the number of relevant eyes on your listing (44k – 90k typical ad impressions)

Your unique property website will typically generate 275 – 900 visits.

You can track your campaign in realtime through live campaign reports.

PACKAGE TOTAL $476 (or FREE with a Full Page ad)

VISABLE AT

petrusma.com.au

Your property is also listed for free on our industry-leading website. Whether it be in your hand or on your desk, we’re committed to the best online experience possible.

VIDEO Property Profiling

e-Motion Media are proud to present ‘Video Property Profiles’ for Petrusma Property. The high-definition video will be available on petrusma.com.au, realestate.com.au, domain.com.au and on our dedicated Youtube channel giving your investment in video maximum online exposure.

VIDEO WITH FACE-TO-CAMERA & AERIAL FOOTAGE $550

PERSONALISED VIDEO WITH FACE-TO-CAMERA $440

403% more enquiry

88% longer on your listing

92% mobile users share videos

PETRUSMA PROPERTY NAMED

The ratemyagent Awards are based on over 250,000 verified reviews provided by customers through their website and we are honored to have both our Sales and Property Management teams recognised as real estate industry leaders.

Our Sales Team has been named the best Small Agency Network in Australia.

Our Property Management Team has been named the best Property Management Agency in Tasmania.

As a company, Petrusma Property has been serving greater Hobart for over 40 years, we would like to say thank you to all our past and present clients for placing your trust in us, and to our future clients – you’re in safe hands.

AGENCY OF THE

YEAR

SMALL AGENCY NETWORK #1 in AUSTRALIA

AGENCY OF THE YEAR

PROPERTY MANAGEMENT #1 in TASMANIA