Myself.
malema phemelo Hello, I am a Visual Creative Designer based in Gaborone, Botswana. I am currently working with The Practice, contracted as the Creative Director. I am a self motivated individual and inspired to bring heartfelt result in; • • • • •
Design and Layout Art Direction Typography Logo Design Print Work
Enjoy!
Phemelo Malema Creative Designer Block 6, Plot 38424, Gaborone pmasmalema@gmail.com +267 75401396
Summary When working with smart brands with big budgets, it becomes natural for me to make a impression every time. Malema has 9 years in the advertising industry working with local and international brands specialising in Design and Layout, Brand Design, Art Direction, Typography, Identity Design, Print etc.
Experience Creative Director at The Practice June 2019 – Present
Currently Malema is the Creative Director of The PR Practice. Malema is in charge of the Creative Department and the planning of company & client advertisements, monitoring brand campaigns, revising presentations, and shaping brand standards. Just of recent he worked on the Rebranding of Major Organisations such as Botswana Insurance Company, Letlole La Rona, and Getbucks to Firstcred. He is also been accredited with a Silver Award under Logo Design Category by ACA Botswana (Segai Awards 2016). Moreover, he had numerous encounter with corporates working on their Annual Reports. Annual Reports like for BIDPA, FURNMART, BURS, NORSAD, BICA, and BAMB.
Senior Graphic Designer at The Dialogue Group September 2016 – Present (2 years +)
The self motivated individual brought heartfelt result in; • • • • •
Design and Layout Art Direction Typography Logo Design Print Work
Creative Designer at Design Surgery
August 2014 - September 2016 (2 years 2 months) • Lead Designer on Editorial projects • Design and Layout of; catalogues, Company profiles, customized brochures & Annual Reports
Junior Graphic Designer/ Intern at The Works MMI May 2013 - July 2014 (1 year 2 months) • Design and Layout • Branding for Events • Mocking-up Designs
logofolio My logofolio consits of works that saw the light of the day and works that didn’t. However, it’s still the work that won awards, hearts, and gained respect in the Industry i operate in.
Award Winning Promotional logo Segai Awards 2016 Client: Mascom Project: Motse le Motsana Road Show logo Recognition: Silver Medal Late brief, quick execution, standing ovation. Lets call it a frustrated design.Unfortunately frustration is not that bad in Design. It can win an award.
Ked Interiors Logo
The build up: Duty of an Interior Design starts with an imagination that is later put into a sheet in a form of sketch. What is a sketch?
Ked Interiors Logo
The Reveal (Ked Interiors)
Letlole La Rona Rebranding
THE MAGIC BEHI ND THE
IMAG INARY LINE
Letlole La Rona Rebranding Logo Direction
Letlole La Rona Rebranding Logo Structuring
Oblique Character Line
The Oblique This symbol projects Character Line (\) is a typographical mark engaged, results (glyph) whose dynamic driven company attitude allows it to radiating from the be used as a symbol distinctive tail of for progress, action, the letter ‘R’. movement and energy. The letters A, K, V, and W, offer the same opportunities.
Letlole La Rona Rebranding Logo Engineering
R Ordinary Type
Cut and reimagined to express the innovation,dynamism, the core of the brand
Establishing the distinctive attitude of our brand signature’s Oblique Character Line
Brand Refresh
FirstCred Limited
Direction
Infinity
Device Beyond We do the right thing no matter the cost
Botswana Insurance Company Rebranding The build up: 1
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Other Logos and Marks
Shark Logo for a supplying company
Primary Attitude Emblem. (Personal Brand)
Dumisani Ncube (Signature Art)
artdirection A visual is a visual. Work can be just work. Communication could be anything that speaks. But with a thoughtful direction and execution comes an effective way of communicating.
Mascom Myzaka creative visual Mascom Myzaka, is a platform is which all mascom suscribers can receive or send money to one another.
Life Insuranc Profile
BotswanaLife Palapye Relocation Communications
BotswanaLife Palapye Relocation Communications
You are invited Palapye Branch Opening
Life Insurance Profile We have officially made the move and we would like you to join us for the opening of our new Botswana Life branch in Palapye. DATE
TIME
VENUE
RSVP
12th November 2018
0930 1030hrs
New Diphalane Mall (by Shell Filling Station) Plot No:20737 , Shop No: 20
Jacqueline Livingstone on jlivingstone@blil.co.bw 4922311
Liferewards Wall Mural Posters
Classic Run Half Marathon 2018 Campaign This is an yearly event where Botswana Life calls up everyone to come and participate in the Marathon. In this year’s marathon I came up with this graphic devices to lead us throughout the Event communications.
The Day We nal o Run Our Pers Best.
Classic Run Half Marathon 2018 Run Guide Classic Run Half Marathon 2018 Runners booklet
The Day We nal o Run Our Pers Best.
Venue
Race Number Pick-up
Date
Race Start
Gaborone
5 & 6 October 2018 Fri -1pm-6pm & Sat - 8am-1pm Fairgrounds Office Park
07 October 2018
From 0600 hrs Botswana Life Head Office Fairgrounds Office Park
Engen Botswana Fuel-Up Promotion
In an effort of communicating cash prizes and fuel itself an idea was created. Its Juxtaposition.
Engen Botswana Fuel-Up Promotion Posters
FUEL YOUR WAY TO P5 000
Boost your bank balance with Engen. P5 000 up for grabs every week along with fuel and convenience store vouchers.
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Spend P250 on fuel or P50 in the shop to qualify to win
Write your name and contact details at the back of your slip
Place the slip in the entry box
Promotion ends 31st March 2018. Terms and conditions apply.
Engen Botswana Easter Promotion Posters
Sky Girls Matswaka Bae Banners
E2
EPISOD
est Hott a s ’ W m B o Dra Radi
em
Stay
ing
in th true
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myimpact As a Senior i have had the privilledge to handle and execute crucial tasks ever in the Design and Advertising Industry. Tasks like designing brand Manuals, Annual Reports, Quartely Newsletters, Brand Campaigns and even just Brands for starters.
Conclusion Throughout my carrer, I have designed over hundreds of editorials. This includes; Annual Reports, Brand Manuals, and countless booklets and Newsletters. I would say this has been the most rewarding skill in my carrer. The passion and love for Editorials is forever growing. In a nutshell there is so much i have done and unfortunately all the other works cant be displayed here since this was meant to be brief. Contact me at +267 75401396 for more work and actual samples. Yours Creatively Phemelo Malema
thankyou