PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES
130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS
PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES PPC AFRICA CELEBRATES
130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS 130 YEARS
PPC AFRICA CELEBRATES
130 YE Africa’s Strength has always been her People.
EARS 3
PPC 130 YEARS CELEBRATION
1. LOGO OVERVIEW This section sums up the graphic and typographic elements that constitute the brand identity.
4
5
FULL LOGO> PPC 130 YEARS CELEBRATION
6
FULL LOGO
The primary use case, in full colour applications directed at marketing audiences, the logo is set in PPC RED and GREY highlights.
>>>
7
PPC 130 YEARS CELEBRATION
GLASS IMPRESSION
8
SILVER METALIC IMPRESSION
9
PPC 130 YEARS CELEBRATION
2. COLOUR PALETTE This section explores the approved colour specifcations, including their Primary and Secondary usage.
10
11
> RED >
COLOUR IS
A POWERFUL TOOL FOR COMMUNICATING THE CHARACTER
OF A BRAND.
13
PPC 130 YEARS CELEBRATION
3. LOGO CONSTRUCTION This section tackles the basic concept and creative engineering of the 130 YEARS LOGO
14
15
PPC 130 YEARS CELEBRATION
1.
2.
3.
4.
INSPIRATION
THE ROOTS
PPC ELEPHANT
THE PROPOSED LOGO
ICONOGRAPHY
PPC ELEPHANT EXTRACT ELEPHANT FOR THE ORIGINAL LOGO
16
REIMAGINED STENCIL
5.
6.
7.
8.
PPC ONE AFRICA
CELEBRATING 130 YEARS
130 YEARS IMPRESSION
PPC 130 YEARS
AFRICA MAP ELEMENT
BREAKING THE MAP
130 YEARS STENCIL
FULL LOGO
17
PPC 130 YEARS CELEBRATION
LOGO VARIATIONS
18
19
PPC 130 YEARS CELEBRATION
4. VISUAL LANGUAGE This section describes the brand’s image, photographic style and visual concept recommendations.
20
21
PPC 130 YEARS CELEBRATION
COMMUNICATION STYLE
22
23
PPC 130 YEARS CELEBRATION
5. CO-BRANDING This section comes into play during the collaboration of brand/Sub brands identities of PPC and affliates.
24
25
PPC 130 YEARS CELEBRATION
CO-BRANDING
26
Percentage Layout
27
PPC 130 YEARS CELEBRATION
6. STATIONERY This section provides guidance on correct use of brand signatures in corporate communication collateral.
28
29
PPC 130 YEARS CELEBRATION
PRESS RELEASE
Press Release for immediate release
COMPLIMENTARY SLIP
BEST WISHES
Date: HEADING GOES HERE Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius moditempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? ENDS.
ppcbotswana
ppcbotswana
ppcbotswana
30
ppcbotswana
GIFT BOX
31
PPC 130 YEARS CELEBRATION
A4 DOCUMENT FOLDER
32
ENVELOPE DL
33
PPC 130 YEARS CELEBRATION
7. PROMOTIONAL ITEMS This section provides examples of brand signature applications on promotional collateral.
34
35
PPC 130 YEARS CELEBRATION
36
37
PPC 130 YEARS CELEBRATION
LUXURY SWEATER
38
ONE AFRICA
39
PPC 130 YEARS CELEBRATION
LUXURY WOMENS SHIRT
40
41
PPC 130 YEARS CELEBRATION
SUBLIMATED T-SHIRT
42
HEAT PRESS T-SHIRT
43