PHILADELPHIA ROWHOME MAGAZINE VOLUME 19 ISSUE 29 2013 WWW.GOhomePHILLY.COM
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VOLUME _19 ISSUE 29_ 2013 gohomephilly.com
Insidethis issue
APRIL
| MAY | JUNE 2013
14_ NEWS & POLITICS Saving Race City rallies to keep Bike Race by Larry Gallone 18_The Public Record Lawyers try to fix Traffic Court by Jim Tayoun
28_ HEALTH It’s time to get your PowerBack by Maria Merlino 30_Spotlight on Health: Tips from the Pros edited by Maria Merlino
44_ P RH CONTRACTORS SPOTLIGHT Bravo! Local Contractor builds a dream by Dorette Rota Jackson photos by Paul Loftland Photography 48_Home Improvement: Tips from the Pros Time to start that project you put on hold! edited by Jennifer Barkowitz
60_BUSINESS Welcome to the Neighborhood! Valley Green Bank Opens South Philadelphia Branch
72_ON THE WATERFRONT SugarHouse Rocks the Dock by Dan Stevenson
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78_BRIDES GUIDE Dear Diary: A love story by Joseph Volpe, Cescaphe Event Group photos by Jessica Kripp Photography
GREENSPACE
82_ GREENSPACE Film Office sheds some light on “buy local” campaign An interview with Sharon Pinkenson, GPFO Executive Director by Kerri-Lee Mayland
86_ FASHION Sexy in the City: Hot Summer Sights by Alicia DeLeo & Phyllis Palermo photo by Jon Vincent Photography
86 FASHION
28 HEALTH
94_ ROWHOME REMEMBERS DIY Disasters by Tony Santini
64_ TIPS FROM THE PROS Put your best face forward by Sara Canuso
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CONTRACTORS SPOTLIGHT
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South Philly BRANCH
We’re excited about our new branch in South Philadelphia located at the corner of Broad Street and Tasker Avenue. You can expect exceptional customer service and great financial products for both personal and business banking. We’re looking forward to seeing you soon!
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Howard Briskin Vice President 267.968.6067
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VOLUME _19 ISSUE 29_ 2013 gohomephilly.com
regulars 6_FROM THE PUBLISHERS Philly loves a winner! photos by Phil Kramer
10_MAILBOX RowHome Goes International
12_NEIGHBORHOOD NOIR 16_HANGIN’ OUT Honorary Philadelphian Mark Wahlberg hangs out with Tony Luke, Jr. at the Philadelphia premiere of Broken City
25_MUSIC & THE ARTS 19th Annual Hair O’ The Dog photos by Phil Kramer
APRIL
| MAY | JUNE 2013
96 pressed
78_BRIDES GUIDE Something Old. Something New by Joseph Volpe, Cescaphe Event Group
82_GREENSPACE The “Greening” of Philadelphia’s Film Industry by Kerri-Lee Mayland
84_ON THE CORNER with Mark Casasanto Leap of Faith
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tips from the pros
96_PRESSED South Philly Etiquette by Dorette Rota Jackson
66_TIPS FROM THE PROS Car Fever by Bob Nigra, BMW & Mini of the Mainline
on the cover 78
brides guide
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photo by Paul Loftland Photography
Vincent Iannece, owner of Bravo General Contracting, built his dream house on the 600 block of Christian Street. Like many developers, he sees a surge in property development and renovations. Industry experts from the National Association of Home Remodeling report a rise in home renovations this year. Now’s the time to start that project you’ve been putting on hold. See page 44.
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The Grass is Always Greener John J. Dougherty, Business Manager
Join the Local 98 Green Initiative. Visit GoGreen98.com and help us keep the future BRIGHT for everyone.
Summer sizzles on the Waterfront! Philadelphia RowHome rolls the dice with the SugarHouse Team! All the slots & table games you love. Delectable Dining. Cocktails on the Deck. Rock the Waterfront with the summer’s hottest Bands. Free Parking or Catch the SugarHouse Express. visit sugarhousecasino.com
Left to Right: Mary Cheeks SVP of Finance Randi Talley VP of Operations Leigh Whitaker VP of Communications Wendy Hamilton General Manager Rose Cook VP of Gaming Operations John Ranere VP of Casino Marketing and VIP Operations Patricia Tuck VP of Human Resources Linda Powers VP of Marketing
fromthe publishers VOLUME _19 ISSUE 29 2013 gohomephilly.com photo by Phil Kramer Photography
Dawn weighs in with PAWC Medical Director, Dr. Richard Dittrich, while Dorette savors a powdered sugar snack she swiped off a staffer’s desk.
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VOLUME_19 ISSUE 29_APRIL | MAY | JUNE 2013 GOHOMEPHILLY.COM President | Publisher Dorette Rota Jackson
Vice President | Publisher Dawn Rhoades
Editor Dorette Rota Jackson
Vice President Marketing & Promotions Dawn Rhoades
There are two certainties in life. Only one comes with options.
Creative Director | production Omar Rubio
Contributors Jennifer Barkowitz Mark Casasanto David Cava Sara Canuso Pat Ciarrocchi Alicia DeLeo Clark DeLeon Frank DePasquale Jr., Esq Dr. Richard Dittrich Liz Emory Larry Gallone Brett Jackson Larry Kane
Anthony McBride Maria Merlino Dr. James Moylan Daniel Olivieri, III Phyllis Palermo Sharon Pinkenson Michael Rhoades Leo Rossi Jade Rota Tony Santini David Spitzberg, CPA Bob Wagner
EDITORIAL ASSISTANT Lauren Gordon
Green space Editor Kerri-Lee Mayland
THE BRIDES GUIDE Joseph Volpe
Marketing Communications Coordinator Carol Vassallo
Photographers Phil Kramer John McMullen
Account Manager
David M. Spitzberg 1505 South Broad Street Philadelphia, Pa. 19147 P: 215.952.8800 F: 215.952.0800 www.CPAforBusiness.com www.CPAforSolar.com info@CPAforBusiness.com 8
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gohomephilly.com
Theresa Palestino
NEW BUSINESS DEVELOPMENT MANAGER Mike Rhoades
Published by:
Philadelphia RowHome Inc. P.O. Box 54786 Philadelphia, PA 19148 Phone – 215.462.9777 | Fax – 215.462.9770 www.gohomephilly.com | www.phillyrowhome.wordpress.com
Philadelphia RowHome (PRH) Magazine and its contents are copyrighted. Content printed in the magazine may not be reproduced or reprinted, in whole or in part, by any other party without the expressed written consent of Philadelphia RowHome Magazine. 2013 Philadelphia RowHome Inc. All Rights Reserved. Printed in the USA. Published by Philadelphia RowHome Inc.
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Our friend sent us a copy of RowHome Magazine around Christmastime. Being an active duty member and recently deployed in the Pacific, we were truly inspired and amazed at how our neighborhood looked. We reminisced as we combed through each page of the magazine, recanting our times visiting each establishment. It was great to see people of interest, active politicians supporting our community and the development of our city. Being separated from friends, family and the neighborhood, reading the magazine gave us a warm feeling, especially over the Holiday season. Thank you for giving us a slice of home during our period of service abroad. Looking forward to an Isgro cannoli when we get back! Michael & Tabitha Duffy Okinawa, Japan
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You have one of the best magazines around today. I look forward to my copy in the mail. I love the recipe idea. Looking for cookie recipes from around my mother’s age. I am hoping their children send them in. It would be nice for the holidays to keep the traditions of South Philadelphia around forever. Maria S. Cherry Hill, NJ
Dear RowHome:
My family has a new favorite meal. Rigatoni with sausage and broccoli rabe in a blush sauce! Please thank the Mastroddi family for sharing it in your last issue! I have the pickiest eaters around and when I made that meal, there were no leftovers! Seriously! They ask for it at least once a week. And it’s so easy to make. Love your “Dining In” edition. Keep up the great work. Adele L. Washington Township, NJ
Dear Mark:
I just read the column, Essential Personnel (Mark Casasanto, Issue 28). Nice work! I just loved, “quicker than a swift tweezer pluck of a rogue eyebrow”. It was a really touching piece (and your daughter is beautiful). Danielle Kroungold Business Developer Community integrated Services
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12 | rowhome magazine www.gohomephilly.com
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rowhome magazine | 13
PRHNEWS
&
POLITICS
Saving Race City rallies to keep bike race
“I
by Larry Gallone
photo by Garr1s0n
’m a tradition guy and the bike race is a Philly tradition,” U.S. Rep. Robert A. Brady, D-Phila., said in a recent conversation with Philadelphia RowHome (PRH) Magazine. Toward the end of January, the City was looking at the end of a 28-year-old tradition — the Philadelphia International Cycling Championship — with its signature route featuring the iconic “Manayunk Wall.”
Event details: When: June 2, 2013 Where: The Philly Cycling Classic will run 12 miles from the famed Manayunk Wall to Lemon Hill in Fairmount. Who: The men’s race begins at noon and consists of 10 laps. The women’s race begins at 8:30 a.m. and consists of five laps.
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The Congressman said he heard about the cancellation while listening to the news. “I couldn’t believe what I was hearing. I knew we had to do something.” Brady said it didn’t take long for his phone to start ringing from City Council members to state reps and senators, business and community leaders. All with the same message, “We have to get this done.” Brady sprang into action and formed a community-based nonprofit group to help reclaim the classic event for his hometown. The goal was clear. “This bike race is as much a part of Philadelphia as other traditions like the Mummers Parade and the Flower Show,” Brady emphasized. “People don’t want to see things leave,” the Congressman said. His calls and efforts were on-course. One of the first things the group did was rename the bike race “The Philly Cycling Classic” which will replace the former championship. “Holding onto our traditions may not always be cheap and it may not be easy, but it is vital to our being the city we want to be — an international city with a world-class cycling race,” Brady stated in a press release. “The mayor has called for a premier cycling event and the team we have pulled together intends to deliver nothing less for the City of Philadelphia in 2013,” Brady continued. “As long as there is a Wall in Manayunk, there will be a world class cycling event in Philadelphia.” A lack of funds and sponsorship challenges put the brakes on this classic Philly
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event In late January, when the Pro Cycling Tour announced its cancellation. When Brady heard the news, supporters from throughout the region joined forces to come up with a plan to save the race. Brady said it took about a week to iron out the essential details. The Congressman credits the enthusiasm and dedication of the entire Philadelphia region — from elected officials to community leaders to the race’s new sponsors — for getting a deal done so quickly. “I received calls from Councilman Kenney, Councilman Squilla, Jones, O’Brien, state senators Vincent Hughes, Hardy Williams, State Rep J.P. Miranda and many others. Businesses, sponsors, community leaders. All wanted to make this work. So, we all worked together and we were able to make it happen,” Brady said. Additionally, Brady was able to secure sponsorships for the Philly Cycling Classic beyond this first year. Parx Casino signed a two-year deal as the title sponsor worth $250,000 per year. New Penn Financial will contribute $100,000 in each of the next two years. The Philadelphia Federal Credit Union will sponsor at a $50,000 level and Sunoco will contribute $25,000 in sponsorship dollars. According to recent reports, the race, scheduled for June 2, 2013, will be shorter this year and follow a new route. But like the race itself, some traditions are time-honored. The famed “Manayunk Wall” beckons all bikers. prh
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VOLUME _19 ISSUE 29_ 2013 gohomephilly.com
april|may|june 2013
1_ Dr. Fortino’s Weight Management Team Members Sharon Coya and Marie Marsiano hangin’ out with Will Smith. 2_ Honorary Philadelphian Mark Wahlberg, Tony Luke, Jr. and Jennifer Schloder at the premiere of Broken City. 3_ 2012. Sisters Paula Solipaca, Lillian DiPaolo, Denise D’Adamo and Rosa Casasanto enjoying a picturesque Thanksgiving in Ocean City, N.J.
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HANGIN’OUT
4_ Matthew Pooler, Jr., 4, enjoying the RowHome Salute to Service issue. 5_ Susan Corbett and her husband, Governor Tom Corbett sat with a well-dressed crowd at The Union League. “It’s cold”, he said. ”But we wouldn’t miss this parade for the world!”. photo:Maria Merlino 6_ 2013. Mob Wives Renee Graziano and Karen Gravano make PRH’s Mark Casasanto and the Imperial Security team an offer they can’t refuse! 7_ SugarHouse Casino staffers Judie Kriegler, Desaree Rutledge , Gary Stricker, Jessica Ross, Sheena Stone, Philomena Sutton
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8_ Sean, Jack and Scott Keenan with Philadelphia RowHome Magazine’s Mark Casasanto after the Leprechaun Leap in North Wildwood at Keenan’s Irish Pub. 9_ Danny McCaffery and Gary McCaffery wouldn’t miss the Mummers Parade if you begged them. They were at their favorite spot, right across from The Union League. photo:Maria Merlino 10_ SugarHouse Casino CEO, Wendy Hamilton and Mayor Michael Nutter were all smiles when they saw each other at the 2013 Mummers Parade. photo: Maria Merlino
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11_ Channel 17’s Frank Marciante and Sugar House VP of Sales, Dan Stevenson made sure all the strutters had face time on television. photo:Maria Merlino
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PRHNEWS
&
POLITICS
Lawyers Trying To Fix Traffic Court by Jim Tayoun
editor and publisher Philadelphia Public Record So. Philadelphia Public Record
P
resently, an attempt by a host of characters has put toge– ther a coalition under the guise of a “good government” flag to eliminate Traffic Court. In reality, it is an attempt to change the qualifications of those elected, from non lawyers to lawyers. They may succeed, this time.
Fighting to defend the Court are members of the Philadelphia Legislative caucus in the House and Senate. They are the last wall of defense, and from our read, they seem to be questioning the legitimacy of the legislation introduced by Sen. Domenick Pileggi to eliminate Traffic Court. They also have support from some of their peers who are politically hep, can read the future and understand Pileggi’s legislation. If it passes, it could be the forerunner of similar legislation to eliminate their District Court Judges, most of whom are non lawyers. The talk of service to the few, while the majority of citizens were given short shrift by the seating judges, has been sharply criticized. Yet, if a detailed investigation is conducted on each of the approximately 200 to 300 cases heard daily by each Traffic Court judge, it will reveal little influence was exerted on those judges by ward leaders, elected officials and committee people. In reality, talking to some of those judges revealed they simply “gave a little more time” to such cases, often finding “the police tickets were poor-
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ly written, information was often missing”, which allowed dismissal of the cases. In fact, it was noted at a recent House Judiciary Hearing, Traffic Court earned $24 million in 2012, in excess of money earned in 2011, issuing 200,000 citations to the process. Those figures were released by Judge Gary Glaser who was put in the Court’s top slot by the Supreme Court to “clean up Traffic Court”.
Nutter Ignores Unions On the Labor front, we see Mayor Michael Nutter taking his battle against the City’s top Unions to the Courts. Though he keeps losing, he still hopes to get one of those levels to side with him. His appeals are weak. But, he insists he has a right to abrogate union contracts and unilaterally change pension and medical terms. He fails to give face-to-face time to the leaders of those Unions, each of whom have already given serious concessions and actually have saved the city millions with those
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concessions. The City Unions could have gone on strike a long way back, save for their belief that only the citizenry would be hurt. Mayor Nutter is safe into his second term and will not heed the public outcry over mounting garbage piles. In short, they, too, need to wait for Nutter’s trek through the courts to run its course, which is costing the city hundreds of thousands of dollars. Should he lose, then his inaction to provide the Unions with new, long overdue contracts will pose a serious legal problem for him, one he cannot afford to heed. He could be in contempt. Organized Labor is partially to blame for permitting Nutter to head into a second term without putting him through the wringer by putting up a substantial challenger in the Primary. Knowing his resistance to bargaining with the City Unions, they gave him a free ride. What a mistake! Maybe they’ll understand you need to judge any incumbent by his actions in his first term, before trusting him to consider your concerns in a second term. A weekly tabloid with a circulation of 40,500, The Philadelphia Public Record and the So. Philadelphia Public Record provide readers with up-to-date information on Politics, Organized Labor and Community Leadership in the City of Philadelphia. Visit PhillyRecord.com for advertising and subscription details. prh
PRHContractors
A
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Contractors Spotlight
Move on!
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➽ Tip 3 Label boxes on all sides for easy identification. Keep a list of box contents or purchase Smart-move tape, color-coded with the room name right on the box!
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➽ TIP 4 Tightly seal boxes with packing tape to prevent dust from entering. ➽ TIP 5 Use space inside appliances to store small items such as towels, linens and small, fragile items. ➽ TIP 6 Pack heavy items such as books and tools in small boxes for easier handling. ➽ TIP 7 Use lots of paper to pack dishes and glassware. Place a layer of packing paper inside the bottom and top of cartons. Wrap each dish and glass separately and cushion them with crumpled paper. www.DevonSelfStorage.com is a member of the Philadelphia RowHome (PRH) Business Network
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PRHNEWS
&
POLITICS
Justinian Society honors Carmen Nasuti, Esq.
T
by Maria Merlino
he Justinian Society recently honored South Philadelphia native Carmen Nasuti, Esq., with its 19th annual Cesare Beccaria Award, named for an 18th century legal scholar and Father of the Modern Criminal Justice System. A legal
comprised of attorneys, “Justice is the organization judges and law students of Italian heritage, the Justinian Society serves the legal profession and constant and Italian-American the community, according to members, to uphold a positive image by perpetual wish to striving taking action against negative stereotyping against Italian-Americans. At a ceremony held in the Mayor’s render to every Reception Room, Nasuti, 68, was both humbled and inspired by the one his due.” award. “I’m going to hang this plaque
Emperor Justinian
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on the wall of my office to remind me what a good lawyer I am!” he laughed. Many of his fraternity brothers from Alpha Phi Delta were there to honor his achievement and enjoy the cuisine prepared by Luigi & Giovanni’s of Newtown Square. Married for 43 years to Ann Marie, the Nasutis’ son Carmen III is also an attorney. Register of Wills, Ron Donatucci, said his friendship with Nasuti goes back 50 years. “We both went to Central and then Temple University. We’ve shared every family event. Our children grew up together. There is no one more ethical or intelligent. He
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was number one in his third year at Dickenson Law School,” Donatucci added. Fraternity brother and Vice Chancellor of the Philadelphia Bar Association, William P. Fedullo, said “He taught me what I know about criminal law and is a good friend. ” ”His mother and my mother worked at Lit Brothers Department Store. It’s long gone now but we went to the same grade school and now have summer homes in Longport, NJ,” Republican Chair Vito Canuso shared. Attorney and long-time friend Frank DeSimone, said Carmen is “all about people. He is a man of integrity and humility.” Carmen is motivated to do the right thing says attorney John Mattioni, a friend for 55 years. “His values and ethics epitomize high standards.” “I find Carmen Nasuti to be a role model and living example of an Italian-American who projects a positive image for both Italian-Americans and specifically for Italian American attorneys,” says Vince Giusini, Esq., President of The Sons of Italy Commission For Social Justice. prh
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2.-Long-time law partner, Jeffery Miller, Esq., with Carmen Nasuti, Esq. 2.-The Nasuti family- Carmen Nasuti, wife Ann Marie and son Carmen. 2.-Ward Leader John Sabatina, Carmen Nasuti and Register of Wills, Ron Donatucci. 2.-Jury Commissioner Dan Rendine, Carmen Nasuti and the Hon. William J. Manfredi. 2.-Consultant Ken Adams, Carmen Nasuti and Jack Kapek, Esq. 2.-Republican Chair Vito Canuso, Sara Canuso, Carmen and Ann Marie Nasuti. 2.-Liz Preate Harvey, Esq., Dino Privitera, Esq., Kathleen D, Wilkinson, Esq,, Carmen Nasuti, Esq., Chancellor, Justinian Society, Annette Ferrara, Esq., Kevin Mincey, Esq. 2.-Carmen Nasuti and Vice Chancellor, Philadelphia Bar Association, William P. Fedulla, Esq. 2.-Vincent Giusini, Esq, and Carmen Nasuti. 2.-Carmen Nasuti and Frank DeSimone, Esq. 2.-Carmen Nasuti and John Mattioni, Esq.
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PRHmusic&art
The Hollywood
Hotline
Is Selena Gomez a
non-Belieber?
photo by Joella Marano
A
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by Anthony E. McBride
ward season in Hollywood has come to a close for now but it does not mean Hollywood will be resting on its laurels for the next nine months. The Grammy Awards saw Gotye walk away with Record of the Year for their sleepy “Somebody That I Used To Know”
single. His Purple Majesty Prince presented band members with their award amidst more fanfare than the Grammys have seen since Michael Jackson’’s last appearance on the show. And Prince didn’t even perform! Fast-forward to The Oscars a couple of weeks later when Ben Affleck walked away with a statuette for Best Picture with “Argo” but not even a nomination for Best Director! The last time that happened was 1990 with “Driving Miss Daisy.” The Best Picture Oscar for “Argo” was announced via one of the best-kept secrets in the history of Oscar telecasts. First Lady Michelle Obama made an unprecedented video appearance from the White House to open the winning envelope. Seth MacFarlane proved to be a bit too edgy of a host for Oscar. My prediction for next year? The Academy will revert to a more conservative MC, ala Billy Crystal or Martin Short. The clock is ticking for Kim Kardashian’s July due date. The 32-year-old is said to be planning a wedding for her and first baby daddy Kanye West but many are wonder-
gohomephilly.com
ing if West is really the best. Will he stick it out in the Kardashian love nest? The Royal Family is sprucing up the Palace for the July arrival of Prince William’s & Princess Kate Middleton’s bundle of joy. Odds are 50 to 1 that both celebabies will be born on the same day. Now, if we could only get the royal couple and the reality couple in the same hospital… The big baby question in 2013? Will Janet Jackson finally become a mom? Jackson snuck off to marry her billionaire beau in 2012 but only revealed it last February! Wissam Al Mana certainly has the ability to reproduce, but at 46, will Janet stick to the rhythm method? Justin Beiber, 18, seems to be the biggest loser in love this year. His relationship with mega rising star Selena Gomez, 20, has hit the skids. With Gomez’s fame on the rise, will she be distracted enough to remain a non-Belieber in 2013? By the way, East Coast, new mom Snookie can’t seem to put down the cigarettes. if you see her puffing away, tell her to do it for baby Lorenzo! prh
South Philly’s in the ‘Dog’ House
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photos by Phil Kramer
enerous South Philadelphians played key roles in the fanfare at this year’s 19th annual Hair O’ the Dog. From marketing to music to fashions and flair, these talented pros helped turn the Lowe’s Hotel into the perfect backdrop for one of the city’s hottest fundraising events. Buffy Morgan, Director of Marketing for Chorus Communications, spearheaded a scintillating bash which included some of her talented South Philadelphia neighbors. Hot List DJ Perry Angelozzi, Madonna’s touring DJ, Enferno, VH1’s DJ, Royale and Party Rocker DJ Tully kept the crowd on its feet. East Passyunk Avenue’s hottest designers Janae Didonato and Monica Mullett of Aci Nae created a gown fit for the Queen O’ The Dog, Ashley Smyk, in honor of her courage and perseverance in her battle against cancer. Hosted by WMMR”s Marisa Magnatta, the posh, star-studded affair supports a variety of charities including Friends are by Your Side, founded by celebrity stylist Martino Cartier, who provided Smyk with a full make-over. The charity is a collaboration of salon owners, stylists and beauty industry leaders committed to helping women through the struggles of hair replacement from chemotherapy. In addition, Smyk received a Gift of Glow air brush tanning by Julie Dorenbos and Susie Celek of Skin Palette Salon, limousine service and VIP access to the gala. Smyk was crowned by Jessica Billings, Miss Pennsylvania 2013. Susan Forte was runner-up. The Hair O’ The Dog event is considered the longest running black tie affair in the country. Created in 1995 by longtime friends Daniel Cronin and Robert Molinaro, cofounders of Chorus Communications, 2014 marks the Dog’s 20th anniversary. prh
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PRHContractors
Tips from the Pros
Protect your property from flooding brought to you by I.B.E.W. Local 98
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ith the wrath of Hurricane Sandy still fresh on our minds, members of I.B.E.W. Local 98 shared these home modification tips for local residents living in flood-prone areas.
➽ Purchase Flood insurance. Even a few inches of water can cause serious damage resulting in thousands of dollars in repairs and restoration costs. A flood insurance policy offers protection against losses resulting from heavy and lengthy rainfalls, storm surges, blocked storm drains, melting snow and more. A separate policy can range from $129 or more based on the risk of flooding in your area. Along with flood insurance, you also can protect yourself by safeguarding your home and possessions, developing a family emergency plan and understanding your policy.
Should your residence flood, IBEW recommends the following: ➽ Hire a licensed and insured electrician. Hiring an unlicensed friend or someone who does electrical work “on the side” could end up burning you in the end. Licensed electricians are properly trained in the latest technologies, codes and permits required to do the work. They also carry insurance that limits the liability to the homeowner and guarantees a job done well (the first time!). After all, you can’t put a price on ensuring the utmost safety in electrical work throughout your home. ➽ Be Patient. Before entering a flood damaged home, wait for your electrician to disconnect all electrical systems. These trained professionals know what to look for when evaluating flood situations. Then wait until you are given the green light to use electrical appliances, lights or gas systems until they’ve been tested and deemed safe. It only takes a small spark to start a large fire. ➽ Move units to higher levels of your home. Move electric panels, water heaters, furnaces and electrical outlets to higher levels in the home. Doing so now will minimize flood damage in the future. Consider having the electrician install a backup generator in case of a lengthy power outage. IBEW Local 98 is a member of the Philadelphia RowHome (PRH) Business Network
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gohomephilly.com
POTITO’S
ITALIAN & AMERICAN PASTRIES
Specializing in Wedding Cakes and Custom Cakes! Contractors Spotlight
Knock, Knock
Y
our front door is more than just a way in and out of your home. It’s a statement. A first impression for visitors. It conveys your style, keeps your loved ones secure, displays holiday decorations and celebrates personal milestones like births and graduations. Unlike the standard wooden models of days gone by, today’s doors are loaded with a variety of fashionable features in styles certain to catch the eye of passersby. From metal to fiberglass, wood, steel and glass, the front door is a key feature for homeowners on the hunt for the perfect portal. ➽W ood vs. Steel Wooden doors have certainly been a staple in the home in the past, but current trends show that steel doors are taking their rightful place in the market. Though wooden doors are well-built and will likely remain a popular pick, they also are more prone to shrinkage and warping, according to the experts. Steel doors are known for their durability and are fast becoming a preference among consumers. Fire-resistant and energy efficient with weather stripping and foam insulation, steel doors are designed to withstand the hottest and coldest of climates. Afraid you will miss your wooden door? You can purchase paint in coatings that will make the door appear wooden! ➽ Chic vs. Sleek In addition to adding safety and security to your home, steel doors come in a variety of colors, sizes and finishes to help give your entrance a distinct look. Choose a satin finish for a more polished, classic look or a rust finish door for a more retro feel. Finally, choose from a variety of handle-set locks to complete the look -- distressed oil-rubbed bronze, brushed nickel, chrome, brass or satin nickel finishes. The choice is yours! ➽B est Buys Steel Doors Inc. has a team of experts ready to help you make the best selection for your home. Their extensive showroom features a variety of customizable doors for residential and commercial use. Steel Doors, Inc. is a member of the Philadelphia RowHome (PRH) Business Network
“Best of Philly” cannoli
Order Online On Our Website or at diningin.com We ship anywhere in the U.S. Corporate Accounts Accepted 215.334.2996 or 215.389.CAKE 1614 ritnEr StrEEt oPEn 7 DAYS A WEEK CEntEr CitY 1315 WAlnut StrEEt PhilADElPhiA / PA / 19107 215.545.CAKE
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w w w. p ot i to s b a k e ry. c om rowhome magazine
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PRHHEALTH
by Maria Merlino
It’s time to get your
PowerBack!
R
ed is the color of physical movement. It awakens our physical life force and motivates us to take action. It exudes a strong and powerful energy. When the team at Genesis HealthCare brainstormed for a new name for their rehabilitation centers, PowerBack was the obvious choice. “The company did a big study,” said Shannnon Tress, Director of Admissions for Powerback Rehabilitation. “What they found was twofold: that people who require rehabilitation therapy after surgery or illness want to be home and that people fear nursing homes. The research also proved that people are caught off-guard with no plan in place after the hospital discharge. This leads to emotional and rushed decision-making about where to go for extended care.” Waiting until the hospital discharge planner asks you which rehabilitation facility you want
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“PowerBack Rehabilitation also provides its patients with the red-carpet treatment. Guest Services Teams see to your every need, providing you with amenities you would find in hotels.”
to go to is too late, according to the PowerBack team. That is why they encourage individuals to order their own personalized PowerBack card. “We are encouraging people, especially if you’re 50 years old or older, to order their own personalized red PowerBack Card, to get your power back. It’s free. Keep it in your wallet. Then if you are ever in need of rehab, call the PowerBack CareLine and pre-book a stay for a smooth transition.” Everything at PowerBack is designed to get you back home sooner. From expert specialists in medical and therapeutic disciplines to the most advanced rehabilitative technologies and equipment, you will be on the fast track to recovery. PowerBack Rehabilitation also provides its patients with the red-carpet treatment. Guest Services Teams see to your every need, providing you with amenities you would find in hotels. A Concierge greets you in the lobby and introduces you to the medical and nursing staff, Tress explains. “You are in control of your therapy from the moment you arrive at PowerBack.” The PowerBack team notes specific details about their patients including food preferences and sleeping patterns to ensure their comfort. Additional on-site amenities include a salon and spa, free wireless Internet and television, 24-hour “always available” menus, a restaurant-style dining room. gardens and open-air courtyards. Joseph Nelson, 60, a local contractor and “proud member of the South Philly Vikings” Mummers brigade, found himself in need of rehabilitation after an amputation. “ The staff here is top-notch. My niece had a red card and told me about it. They’re very accommodating. Your normal routine is maintained. I get therapy every day for 2-3 hours and I’m walking with a walker after eight weeks. I told my wife Carolyn and our daughter Liz that I’ll be fitted with a prosthesis and will exceed.” Nelson says he felt at-home in his private room furnished by a team of interior designers. Every detail, from the contemporary bathroom to the door knocker at the entry to his room, keeps him relaxed and focused on recovery. “I’m happy with everything here,” he says.”They do what they have to do to make you better.” PowerBack Rehabilitation is brought to you by Genesis HealtchCare, one of the nation’s largest rehabilitation therapy and long-term care providers. Visit powerbackrehabilitation. com for more information. prh PowerBack Rehabilitation and Genesis HealthCare are members of the Philadelphia RowHome (PRH) Business Network.
“You’ve tried the rest, now try the best!”
Shipping now Available through our website!
www.cannulisausage.com 1640 W Ritner St. Philadelphia, PA 19145 1.215.468.7997 rowhome magazine
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PRHHEALTH
Food Fit
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Philly is on the move
by Noelle McManus
ith the surge of 21st century technology comes more reasons to exercise less on a daily basis. Add to that the busy schedules of the average American family and we understand why the fast food drive-thru is replacing homecooked meals around our kitchen tables. Stuck somewhere between fatty foods and less physical activity lies a nation battling obesity. An increased awareness about obesity and health has prompted many movements toward healthier lifestyles. Philadelphia has embraced that movement with its Get Healthy Philly initiative and Food Fit Philly, an organization headed by the City’s Public Health Department. Its goal is to make sure that healthier foods are more accessible to residents by creating 600 healthy corner stores that sell new, healthy products. It also is helping to establish farmers markets in low-income communities to make fresh produce available to families on the go. Food Fit Philly recently started a new program called Philly Food Bucks to help food stamp recipients purchase more fruits and vegetables Along with a healthier diet, Food Fit Philly promotes exercise as part of everyone’s daily routine, recommending at least 30 minutes of activity for adults and 60 minutes or more for kids and teens. Food Fit Philly says that “exercise” means any physical activity like walking or dancing. Short on time? Spread your exercise routine throughout the day. A brief walk outside counts toward your daily regiment. Stuck behind your desk at school all day? Food Fit Philly is working with schools to help create
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more opportunities to promote physical fitness. Like providing “movement breaks” to students throughout the day as well as before and after school. The organization also encourages residents to take advantage of city parks and playgrounds. Some neighborhood organizations may even provide low-cost fitness programs and activities for adults and children. Walking trails and Bike paths are a safe way to navigate the city and help promote healthy lifestyles as well as quality family time for everyone. Healthier food choices and exercise should be number one on everyone’s “to-do” list according to Food Fit Philly. Exposing youngsters to healthy eating and physical activity early on will promote healthier lifestyles in their futures. For themselves as well as their own families. More than 100 public schools already are taking advantage of Food Fit Philly initiatives like the HYPE (Healthy You. Positive Energy.) Program that works to promote healthy lifestyles in the schools. This youth campaign is designed to engage students in wellness goals by forming Youth Wellness Councils to involve their peers in making healthy changes in their schools and communities. Food Fit Philly Tip: One can of soda every day can pack on 15 pounds of body weight in one year. Drink water instead! By substituting a sugary drink with water at least once a day, you can eliminate 1,200 calories in one week! prh For more information about Food Fit Philly including locations of the City’s healthy corner stores, log onto FoodFitPhilly.org
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The Buzz on Green Coffee
F
ew of us can start our day without the eye popping power of a cup of rich roasted coffee. Coffee contains hundreds of compounds, many of which may be good for your health. Heat however destroys some compounds, like the fat-burning chlorogenic acid. When coffee is simply picked and not roasted, it’s called green. These green beans have been the subject of clinical trials, university studies and double blind experiments on numerous television programs including the Dr. Oz Show. The consensus? Chlorogenic acid found in green coffee is clinically proven to increase fat burning in the body by boosting metabolic rate. A recent study found that while taking green coffee over 22 weeks, individuals lost an average of 18 pounds, or 10 percent of their body weight. Green coffee not only helps boost metabolism but also helps slow down the release of sugar into the bloodstream. Reducing glucose concentrations after a meal and reducing glucose absorption in the intestine has two main advantages. It prevents fat build-up in the body and it helps curb sugar cravings and hunger pangs. Green coffee is said to be rich in antioxidants. These anti-aging benefits combat free radicals, help boost metabolism, release anti-inflammatory properties and flush out toxins from the body. Green coffee supplements are non-toxic and can be taken daily without producing any side effects. When taken regularly, it can restore the body to its natural state, enabling all organs to function normally. prh
Pleated Shades Roman Shades Drapes Valances
Call Eileen 215.465.7525 Discount Price with installation
1601 Oregon Ave. Philadelphia, PA 19145-4596
Harry Alessi Real Estate Associate Office: 215.389.2222 Fax: 215.467.5547 Cell: 609.636.9783
halessi@spectrumrealty.net
Residential
Real estate www.spectRumRealty.net rowhome magazine
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 PRHHEALTH
736 S 4th Street Philadelphia 19147 w w w. s a l o n 4 t h . c o m 215.625.2654
Workplace injuries are a pain in the rear by Dr. James E. Moylan
50 min Signature Massage $50 50 min Signature Hydrating Facial $50 2545 S. Broad St Philadelphia PA 19148 215.467.9666
www.HOTHANDSPHILLY.COM Like Facebook Yelp
M
usculoskeletal disorders related to the job are the leading workplace injuries in the United States. These include conditions that involve the nerves, tendons, muscles and intervertebral discs. Symptoms can vary from mild to severe. Work Related Musculoskeletal Disorders (WMSDs ) that are caused or made worse by the work environment can cause severe and debilitating pain, numbness and tingling. The result? Reduced worker productivity, lost time from work, temporary or permanent disability, the inability to perform job tasks and an increase in workers compensation costs. Low back pain is the most common medical complaint in the U.S. and accounts for 65 percent of work-related injuries.
Prevention
Preventing on-the-job injuries is far less expensive than treating ongoing conditions. Many companies are enlisting the services of chiropractors to help make workplace environments and activities safer. Doctors of Chiropractic visit the workplace and assess employee function and work duties. They gain an understanding of the work environment and help identify ways to improve conditions to avoid injury in the first place.
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Training
Employee training in proper postural technique of lift, bend, turn, climb, squat mechanics, prolonged certain positions, can assist in preventing injury. Employers should have an initial spinal and extremity screening conducted for all employees to determine if any current issues exist and to set a baseline. This is especially important for companies with physical labor forces (i.e. maintenance, construction) where higher instances of injury occur. A Chiropractic screening can also identify any pre-existing conditions that need treatment in order to prevent other injuries. Proper screenings can decrease workplace injuries and increase productivity.
Treatment
Methods of treatment that include narcotics are extremely risky and can lead to a lifelong addiction to prescription pain medications. At the same time, individuals who can’t feel pain due to their medications can cause further injury and become a detriment to themselves and others.Keeping open communications and access to proper healthcare and a safe work environment can be a major benefit to the employer and employee. prh James Moylan, D.C., Chiropractic Physician, is a member of the RowHome Magazine Business Network.
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PRHHEALTH
PROFESSIONAL
Aesthetics Wellness C E N T E R
Love the way life looks on you
PROFESSIONAL
Aesthetics Wellness C E N T E R
Love the way life looks on you
by Dr. Richard Dittrich Job Name: PAWC Logo – B&W Font(s): Dax – Medium Trajan Pro – Regular ©2011 Albert Magonagle. All rights reserved.
Serving patients for more than 30 years, Dr. Richard Dittrich has offices conveniently located in South Philadelphia at 1313 Wolf Street - 215.465.3000 - and in Voorhees, NJ - 856.435.9090. New patients are welcome!
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What’s the buzz about
Botox, Hormone Replacement, the OWL Diet and chemical peels? gohomephilly.com
The Professional Aesthetics & Wellness Center has the answers Q. What is the Professional Aesthetics & Wellness Center? A. Our office answers several calls a week from women (and men) who wonder what types of services are provided by our center. As advocates of wellness, we offer several weight-loss plans and bio-identical hormone therapy for both men and women. A wide variety of Nutraceuticals are available to enhance wellness. Aesthetic services provided by our center include facial enhancements such as Botox and Juvederm , laser hair removal, facials, chemical peels and microdermabrasion. Q. Are services available in both Philadelphia and New Jersey? A. All services are provided in the Philadelphia location. In N.J. we offer weight loss, bio-identical hormone therapy, Botox and Juvederm. Q. What are Bio-Identical Hormones? A. Bio-Identical hormones are hormones that are created naturally from plant sources. Q. What are the advantages of Bio-Identical hormone therapy? A. Both men and women experience a drop in hormone levels starting around age 40. Some symptoms of this drop include weight gain, memory impairment and decreased sex drive. Bio-Identical hormones are compounded specifically to the client’s individual hormonal levels for maximal results and are available in pellet or cream form. Q. Will my activities be restricted after BioIdentical pellets are inserted? A. It is recommended that strenuous exercise be limited the first three days after the pellets are inserted. Walking and routine activities are not restricted. Q. Will I have an increase in hair growth after pellets are inserted? A. Rarely do women experience hair growth after pelleting. Q. Does insurance cover aesthetic services and bio-identical hormone therapy? A. Insurance does not cover any portion of aesthetic services. Insurance will cover the office visit and lab work for bio-identical hormone therapy.
✚
Q. Is there a certain amount of weight loss that is guaranteed on the OWL (HCG) diet? A. The OWL (or HCG) diet is a low calorie diet that is unique because weight loss is enhanced by the use of injections of a hormone called HCG. Average weight loss on this diet ranges from one-half to 3 pounds per day. Exercise is DISCOURAGED on this plan, making it appealing to those who do not like to exercise. Q. Can I drink alcohol on the OWL diet? A. The OWL diet allows for one alcoholic beverage per day. Q. Are injections such as Botox or fillers like Juvederm painful? A. On the average, the injections are comparable to a mosquito bite. The level of pain depends on the injection site and personal pain tolerance. Creams to numb the area can be applied for client comfort. Q. How long do Botox and fillers last? A. Botox and fillers generally last as long as 6 months to a year. Longevity of the cosmetic result depends upon the amount of product used, the area treated and your body chemistry. Q. How many treatments are needed for Laser hair removal? A. The number of treatments depend on the size of the area being treated and the coarseness of the hair being removed. On the average, three to six treatments are needed to achieve lasting results. Q. Do you offer specials or promotions on your services? A. Yes, we do. You can “like” us on Facebook, call our office to be put on our e-mail list or stop by. prh The staff at the Professional Aesthetics & Wellness Center is always happy to answer any questions you may have about the services we offer! We are open Monday through Friday, 10 am to 6 pm and can be contacted at 215.465.9600.
Dr. Richard Dittrich is a member of the PRH Business Network.
Dr. Richard Dittrich & The Professional Aesthetics & Wellness Center are members of the Philadelphia RowHome (PRH) Business Network
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PRHHEALTH
A little “Home Helpers” goes a long way
W
e love our parents and we love our children. Watching the kids grow up though is not the same as watching Mom and Dad grow old. When the kids get sick, a trip to the pediatrician will help. But a call from our parents about a medical emergency or sudden illness can thrust us into the role of caretaker. Raising a family PLUS caring for aging parents can be stressful. Finding ways to provide our parents with the assistance they need and the autonomy they desire is especially challenging. Ralph Digneo is well aware of the strains that many families face. That is why he decided to do something about it. As the owner of Home Helpers, a Jefferson Health Systems preferred provider, Digneo started his family-owned business several years ago with wife Donna, daughter Jennifer and three helpers. He now has 50 employees. Home Helpers is not a medical team. It is a group of trained lay people who provide in-home personal care and companionship to 36
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the elderly. Tasks include light housekeeping, laundry, transportation and errands, recreational activities like arts & crafts -- whatever the person needs or desires. A supervising nurse is on-hand should helpers need additional guidance. “Our reputation speaks for itself. Word of mouth is our best friend.” To ensure that his clients receive the best helpers to meet their needs, Digneo said Home Helpers selects its own team of employees and does not use subcontractors. Every helper is bonded and insured. Digneo said his company conducts a telephone interview as well as a face-to-face interview. Prospective employees complete a competency and skills application, which is followed by an extensive criminal background check, four hours of orientation, visual media viewing, another test they must pass and handbook education. The Philadelphia Corporation on Aging (PCA), which oversees care for the elderly, including Meals-on-Wheels and senior center programs, also uses Home Helpers as
gohomephilly.com
a provider of senior services. Digneo says that new programs, services and technology are helping people to stay in their homes longer. “Many families opt to age in place. We will tailor a plan for each person, taking into account the socio-economic needs of the family. We also have a personal responder system called Direct Link, a wireless pendant or wrist band that is monitored 24/7. It’s been shown that seniors who use a responder system stay home for six years longer.” Digneo is also a member of The Alzheimer Association and provides care for those with Alzheimer/Dementia. You don’t have to be elderly to use the services of Home Helpers, Digneo points out. If you are a new mom, working parents of a sick child or rehabbing from surgery, Home Helpers will give you peace of mind knowing your day-to-day needs will be not be neglected. prh Home Helpers is a member of the Philadelphia RowHome (PRH) Business Network
edited by Maria Merlino
St. Monica Manor
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provides care for every stage of life
ith the tremendous need for senior services in Philadelphia, St. Monica Manor is committed to offering quality nursing care including shortterm rehabilitation, long-term nursing care and end of life care. Catholic Health Care Services, a system serving the community for more than 100 years, is dedicated to preserving dignity in the lives of its residents. Daily living at St Monica Manor includes social and recreational activities with programs to promote the physical, cognitive and psychosocial well-being of every resident. There are a variety of programs, including monthly events, which range from arts and crafts, bingo, exercise, music and pet therapy. Spiritual life is never forgotten. Residents can attend Mass and participate in programs such as Rosary and Bible Study. An integral part of daily life at the Manor is the dining experience with a registered dietitian overseeing and evaluating nutritional needs while also considering personal preferences. Themed meals and parties, including picnics, are celebrated throughout the year. Guests and families are always welcome. Professional social workers are there to assist with the adjustments to a new living environment.
❱ Rehabilitation Services
Catholic Health Care Services offers the very best in rehabilita-
tion programs with state-of-theart facilities and a dedication to mind, body and spirit with a “Keep Moving” mantra. After a hip or knee replacement, heart attack, stroke or other medical event, patients want to keep moving forward, to return to an active and healthy life. Other therapies include physical therapy, speech therapy, occupational therapy, IV therapy, post surgical care and respiratory therapy.
❱ Hospice Care
End-of-life hospice services provide support to residents and family members during this emotional time. One of the primary goals of hospice is ensure that patients remain as pain-free as possible while maintaining personal dignity. To address patients’ spiritual needs, Pastoral care support is an integral part of this program. The Angel’s Touch Program is offered to residents who are in failing health and is available to family, friends and staff involved with their care during the end of their life journey. Special comfort measures are available based upon the needs of the individual including massage, music and aromatherapy. Visit stmonicamanor.org for more information St. Monica Manor is a member of the Philadelphia RowHome (PRH) Business Network
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PRHHEALTH
• 24 Hour Nursing Care • Occupational Therapy • Physical Therapy • Speech Therapy • Lymphedema Therapy • Chinese Speaking Unit • Wound Care
Top 6 Reasons to Book a
To find out more call 215.233.5605
Massage today
“W
e all have been victims of our own environment. We hold on to tension which in turn makes the body adhere to a particular gait or posture. We wake up with headaches and lack of blood flow.” Damian Colella of Hot Hands Studio & Spa says that sometimes, the best way to handle the consequences of a hectic schedule is to schedule some time for yourself.
❱ Body Management & Awareness
Chronic stress is toxic and causes mental and physical harm. By continually focusing our energies outside our bodies - on our careers, relationships, worries about the past and future - we disconnect our energy and dull our minds. Therapeutic Massage teaches you to feel your body, know it and listen to it.
Rehabilitation & Skilled Nursing Care 24-Hour Nursing Care Cardiac Rehabilitation Therapy Amputee Rehabilitation Therapy Occupational, Speech, Physical Therapy
www.caringheartrehab.com
❱ Enhance Immunity
Massage therapy increases the efficiency of both the circulatory system and the lymphatic system. Blood circulation is responsible for bringing nutrients to the cells in the body and for removing toxic byproducts of metabolism. The lymphatic system, which is the primary component of your body’s immune system, also removes toxins and additionally captures and destroys invading bacteria and viruses. A lymphatic drainage massage will stimulate and improve lymphatic flow while the Swedish massage will increase blood circulation.
❱ Less Stress, Anxiety & Depression
Biochemically, massage therapy has been found to increase serotonin levels. This chemical neurotransmitter is a major contributor to feelings of
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well-being and happiness. People with high serotonin levels feel and appear happier than people with lower serotonin levels. It raises self-esteem and can reduce the strength and duration of migraines.
❱ Pain Management
Massage can trigger an endorphin release that raises your threshold for pain. Massage also helps increase range of motion and flexibility, especially for those with osteoarthritis. It is effective for providing long-lasting relief for patients suffering from chronic low back pain by reducing inflammation and releasing tension trapped within the muscles.
❱ Promote Healing
By helping the body pump more oxygen and nutrients to the tissues and vital organs, massage relaxes the muscles and helps in surgical rehabilitation - enabling more flexibility. Athletes at all levels, whether they are injured or not, can improve their flexibility by stretching the muscles when the body is warm and more elastic.
❱ Skin Care
Facial regiment treatments help reduce dark circles, refine lines and return the skin to normal pH levels. Facials also promote cell renewal, decreasing the signs of age. As we get older, our skin reacts to a variety of elements ranging from stress to the weather. A Facial massage can serve as an antidote to these cumulative consequences.
Hot Hands Studio & Spa is a member of the Philadelphia RowHome (PRH) Business Network
Dr. H usecall
1615 W. Oregon Avenue Philadelphia, PA 19145 215.334.2200
If you have a loved one who needs care, we are the medical practice for you. Our Doctors cater to the elderly in the privacy of their own homes and are on-staff and follow patients at Ivy Hill and Caring Heart Rehabilitation & Nursing Centers. CONTINUOUS HOME CARE 5 Windsor Avenue Upper Darby, PA 10082 610.853.6798 Bringing hand-holding back to home care for more than 17 years Skilled Nurse Physical, Occupational & Speech Therapy Home Health Aid rowhome magazine
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PRHHEALTH
Suntans
are a D-light
DJ JOHNNY LOOCH Follow DJ Johnny Looch on Facebook and Twitter and see what The Looch Groove is all about! The 2 GROUP pages on Facebook: www.joinlooch.com www.likelooch.com Become a member now for all of Looch's exciting updates! 215-238-0374 johnnylooch@verizon.net www.johnnylooch.com Photo by Joey Del Palazzo
W
hen it comes to suntanned skin, Tom Baker considers himself an expert. The owner of Beach Tanning Salon said that his salon is a member of Smart Tan Salons, one of more than 6,000 of the best professionally trained indoor tanning facilities in the country. When it comes to tanning, Baker said his salon adheres to the highest industry standards. “Education is important in the industry. You need to know how the tanning process works, types of skin, the difference in UV rays and post-tanning skin care.” Beach Tanning staff members attend courses and are required to pass a test as part of the Smart Tan Salon training process. “It’s a big misconception to want to go to the beach and burn that first day. We want to discourage people from burning because that damages the skin and delays the tan. Safely getting a base tan, with short exposure time, will act as Mother Nature’s sunscreen.”
Why are Tanning Salons so Popular? ❱❱ Control. Trained professionals control the intensity and duration of each session, minimizing the risk of an uneven tan or sunburn. ❱❱ Exposure. The summer sun and most tanning beds produce the same kind of light: 95% UVA and 5% UVB. The light from
sunbeds, however, is almost 4 times more intense than sunlight. Salon professionals know how much light is required to achieve a tan and control your exposure to harmful rays. ❱❱ Customized Programs. Like other Smart Tan members, Beach Tanning evaluates your skin type and customizes a program designed specifically for you. ❱❱ Vitamin D. Like sunlight, most sunbeds emit enough UVB light to trigger your skin’s natural production of Vitamin D. ❱❱ Protection. A smart tan naturally enhances your protection against sunburn. As the skin tans, the outer layer of skin thickens and is more resistant to sunburn. ❱❱ Spray Tans. An all-natural alternative to sunbeds, Baker says Beach Tanning uses an organic product that comes with a built-in bronzer. The sugarbased ingredient in the spray causes a chemical reaction with the amino acids in your skin, resulting in a tan. ❱❱ Why do teens love tanning? “Most teens think about tanning when their first prom comes up. My program is started at least four weeks ahead, just a few minutes each session. This allows them to come in 3-4 times a week and gradually build up to the tan. We monitor them carefully. Of course, spray tanning is always popular. It takes eight hours to develop, so do it a day ahead,” Baker advises.
Beach Tanning Salon is a member of the Philadelphia RowHome (PRH) Business Network 40
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Shed unwanted pounds with laser
H
ave you ever found yourself lying on the bed, jeans somewhere around your hips, sucking in your belly and yanking up the zipper with both hands? Or maybe you haven’t worn a skirt in a few months and after you try it on, somehow the button doesn’t meet the buttonhole anymore? Weight gain sneaks up on most of us. It’s a gradual process, a bitby-bit or bite-by-bite, no-brainer creep-up of tiny increments that, over the course of a few years, can pack on the pounds. Dr. Robert Fortino, Board Certified physician in internal medicine, specializes in weight loss and health revitalization. He also is the first physician to offer the newest FDA-approved IllumiWave liposculpting laser in South Philadelphia. “Unlike liposuction, the Illumiwave does not require the insertion of cannulas to physically remove fat with suction,” he explains. Instead, subcutaneous fat is emulsified using non-invasive “cold” lasers. The treatment does not involve bandages, sutures or anesthesia, he says. Unlike surgery, there is no bleeding, bruising, soreness or down-time of traditional liposuction. “Due to its gentle and non-invasive nature, almost everyone is eligible.” Visit drfortino.com for more information. Dr. Robert Fortino is a member of the Philadelphia RowHome (PRH) Business Network
IF THERE WAS A FIRE, YOU’D KNOW WHAT TO DO. WHAT IF YOU COULDN’T GO HOME AFTER YOUR HOSPITAL STAY? Waiting until the hospital discharge planner asks you which rehabilitation facility you want to go to is too late. You need a plan so you can stay in control. The goal is to get your life back and get back home as soon as possible. With the newest equipment available and aggressive therapy plans tailored just for you, tell the hospital discharge planner you want your POWER BACK!
CALL POWERBACK REHABILITATION at 888-982-2000. PowerBack Rehabilitation | Center City | 1526 Lombard Street | Philadelphia, PA 19146
By Genesis HealthCare
By Genesis HealthCare
PowerBackRehabilitation.com rowhome magazine
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Dr. Richard Dittrich & JoAnn Casella, CNP
 PRHHEALTH
Providing Comprehensive Gynecologic Care While Taking Care of Your Individual Needs Routine & Complex GYN Care Menopausal Treatment Contraceptive Maintenance HPV Testing & Prevention Breast Awareness Education 1313 Wolf Street • Philadelphia, PA 19148 215.465.3000 1000 White Horse Road, Suite 612 • Glendale Executive Campus Voorhees, NJ 08043 856.435.9090
De Fino Law Associates, P.C. Don’t Settle for Less
Michael Anthony De Fino
Vincent Anthony De Fino
Attorney at Law
Attorney at Law
Nicholas J. Starinieri
Nicholas L. Palazzo
Attorney at Law
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Areas of Practice Personal Injury DUI Wrongful Death Criminal Defense
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Veterans
deserve the finest home care
F
or more than 30 years, Addus HealthCare has been providing skilled home care services operating through licensed and Medicare-certified offices. From adult day care for seniors and young adults to veteran care, Addus can help clients recover from illness or injury, regain their independence and become as self-sufficient as possible. Whether clients are in need of short-term or longterm assistance, Addus HealthCare provides services including (bathing, dressing and grooming), in addition to assistance with meal preparation, housekeeping and shopping. These services are available on an ongoing or temporary basis and include emergency care as well as 24-hour care. Individuals with physical, cognitive or functional impairment, or those who simply need companionship, will benefit from Addus Evergreen Clubs, which provide supervised care in a safe place outside the home during the day. The programs also give family caregivers a break from the demanding day-to-day responsibilities of care-giving. Veterans and their family members may be eligible for in-home and home health care services, in whole or in part, through programs and other benefits available through the Veterans Administration. If you are a Veteran, the surviving spouse of a Veteran, or an Adult Child with Parent Care Needs, financial assistance and supportive services are available. Visit veteransdeserve@addus.com for more information. Addus HealthCare is member of the Philadelphia RowHome (PRH) Business Network
PRHthe menu 141 League Street TEL: 215 271 0403
headhousesalonphilly.com
Andreozzi PhotogrAPhy
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Advertisers for less than $30 a week
Pucker Up Travel Expert Kendra Thornton shares her recipe for D.I.Y Pomegranate Mojito with Dominic Condo at Cucina Domenico.
D.I.Y Pomegranate Mojito (Makes 2 cups)
Ingredients: ➜ 2 tablespoons of sugar ➜ 1 tablespoon of fresh lime-juice ➜ 10-12 fresh mint leaves ➜ 6 tablespoons of white rum ➜ cup of pomegranate juice ➜ fluid ounce of soda water Directions: Simply mix the lime-juice, mint leaves and sugar together until the sugar dissolves. Press the mint leaves against the edge of the glass with the back of a spoon so that they are slightly bruised. This will help them to infuse their flavor into the drink. Stir in the rum and pomegranate juice, and then fill the glass with ice and finish with a splash of the soda water. Or, if you happen to have a cocktail shaker in your home bar, toss the lime-juice, sugar, half of the mint and some ice cubes into the shaker. Give it a thorough shake. Add the pomegranate juice and rum and shake gently. Place some ice into a serving glass and strain the drink in, top up with soda water. Garnish with a slice of lime on the side of the glass and float a sprig of mint on top. I hope you enjoy this just as much as my friends and I do!
SEE THIS AD? Contact Theresa at 215.462.9777 for details. info@gohomephilly.com
Of course you do. And so do thousands RiveR To the RiveR of readers throughout region and neighboRhood across one the country. Advertising brings new business to your doorstep and reminds old customers to keep coming back. PRH Advertisers get results. Join Our Business Network Today. Rates as low as $250. 215.462.9777 Info@gohomephilly.com
Visit DomsKitchen.com for more recipes. rowhome magazine
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Contractors Spotlight
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Then
The Row Home– Philadelphia’s Gift to America by Dorette Rota Jackson
A
t the turn of the century, Philadelphia’s population was bursting at the seams. Every day, hundreds of Immigrants settled in the area in search of jobs and a better way of life for themselves and their families. Home ownership, back then, as it is today, was a source of pride -- viewed by others as a sign of success. Unlike many cities at that time, Philadelphia provided its residents with an opportunity to live in their own homes. Not in rooming houses or tenements or flats as they did in New York. But in real homes. Row Homes. The affordable Row Home enabled Philadelphia to achieve higher rates of home ownership. More than any comparable city at that time. By 1800, Philadelphia developers were building blocks of tidy row homes. Their simple construction and efficient floor plan called for the use of “brick and symmetrically arranged windows and doors to allow for speedy and inexpensive construction.” Some of the more exclusive row homes were made of brownstone. Builders found it easy to carve the
brownstone into elaborate ornamentation often used around the windows and doors of these prestigious homes. But due to its lack of durability, this particular type of sandstone was used for a short period of time. In 1893, Chicago hosted the World’s Columbian Exposition, celebrating the 400th anniversary of Columbus’ voyage to America. Forty-six nations participated in the Fair, which attracted 27 million spectators. Many of the products on display at the Expo later became features of American life -- like the world’s first ferris wheel. Philadelphia’s contribution to the Exposition was none other than a “model workingman’s home” -- a Philadelphia Row Home. Urban America started right here in Philadelphia. The Row Home stands as a tribute to our city of more than 150 unique neighborhoods. It stands in honor of the people and traditions that motivated a nation to build communities. It is Philadelphia’s contribution to America and symbolizes our pride in our city, our culture and the dream of home ownership. And it is the reason why we named our magazine Philadelphia RowHome.
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Contractors Spotlight
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Now
Bravo! Local contractor builds a dream
B
photos by Paul Loftland Photography
ravo Construction owner Vincent Iannece had a dream. To build a house in the neighborhood his family has called home for five generations. A Row Home. A far cry from the minimalist architectural structures of centuries past, Iannece’s Christian Street Home is multi-tiered, spacious and chic. This newly constructed row home features three levels of contemporary flair with a prime view of the Center City skyline. Iannece rattles off the amenities without hesitation. White Carrera Marble floors. An 18-foot high marble fireplace. A Copper Bay. Arched Windows. Glass-encased stairwell. Stainless appliances. Granite Countertops. A Media Room. Hand-made custom trim “with no cuts.” Hand-Stained Hardwood floors. Custom exterior railing. Tankless hot water system. Separately zoned heating and air conditioning. “There are no obstructed views in the home. Wherever you stand, you can see the entire house.” His favorite room? A third-floor Master Suite with a Spa Bathroom and a Midnight Kitchen. “People thought I was crazy when I asked my architect to design a kitchen for the Master Suite. Everything you want is within reach. A balcony. Natural lighting. A million dollar view. And a kitchen so you never have to leave your room,” he laughs. He quotes author John Ruskin. “When love and skill work together, expect a masterpiece.” Iannece said he built the house with the intent to live there. But once it was completed, he knew he couldn’t stop at just one. He sold the home and has his eyes set on another project for three-years-young Bravo General Contracting. “It’s in the blood. I am living my dream.”
Builder Background
Vincent lannece, Owner, Bravo General Contracting BravoGC@aol.com ➽ Favorite Memory Growing up in South Philadelphia “Going to the P.A.L. Center at Broad & Jackson. It was a simple time for me. I played basketball and sports with friends from the neighborhood.” ➽ Why is Philly a great place to live? “It’s a city of diverse neighborhoods. Each section has its own identity and its own style.” ➽ Best friend growing up? “My older brother Chas was a role model for me. I always wanted to hang with him and finally did.” ➽ Corner Hang? “Southern High’s lot. We loved playing sports there. Everyone went home for dinner at 5. The streets were empty till around 7 when we all met up again.” ➽ Grade School? “Epiphany of Our Lord” ➽ Best advice anyone ever gave you? “If you love what you do, do it. It takes you to another level. Every day, you get paid.” ➽ Best advice you ever gave? “Under-promise and Over-deliver” ➽ What did you want to be when you grew up? “An archaeologist. But instead of digging up dinosaur bones, I dig up foundations to build on.” Bravo General Contracting is a member of the Philadelphia RowHome (PRH) Business Network rowhome magazine
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THE BARBERSHOP IS BACK!
PRHContractors
Contractors Spotlight
Speakeasy Doors make a comeback Haircuts
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FOR MEN ONLY Straight Razor Shaves
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Manicures
2800 S. 15th Street
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Facials
Railings lead the way
THANK YOU to our Family, Friends and Clients for our continued success over the past 30 years. donnasantore@comcast.net
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DonnaSantore.com
Follow us @…
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215.990.7042
@DonnaSantore Donna Santore Associates 530 Walnut Street, Suite 260 Philadelphia, PA 19106 215.625.6005
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F
or those of you who don’t know what a Speakeasy door is, think back to an old 1930’s Prohibition gangster movie. The scene where there’s a knock at the door. A small caged wooden window opens. The password? ‘Joe sent me.’ John Tenaglia, whose family started the milling company - John’s Custom Stairs - during that era, no doubt made a few original doors. “Today, history repeats itself,” Tenaglia is happy to report. “The hottest trend this season is the Speakeasy Door.” This vintage look in custom doors appears worn, or “stressed,” Tenaglia says. “It comes with an iron viewer where you might see a peephole in a standard door. They are very popular right now.” A key supplier of custom stairs, railings, doors and locks, the Tenaglia family has been doing business in the heart of the same South Philadelphia neighborhood for more than 80 years. “Long enough to see the Speakeasy Door become the hottest trend, again,” Tenaglia jokes.
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The railing is one of your home’s most significant details - an eye-catching vertical feature that joins the lower level to the upper levels of your home. “The railing dominates your room. If you want to change the look and feel of your home, focus attention on the railing,” Tenaglia suggests. You can change your railing’s balusters (spindles) for as little as $500 he says, and give your home a noticeable facelift. Balusters are available in a variety of finishes including iron, metal, wood, steel and aluminum and take less time to install than a custom staircase (up to two weeks). John’s Custom Stairs is a member of the Philadelphia RowHome (PRH) Business Network
edited by Jennifer Barkowitz Contractors Spotlight
Building Dreams
A
s one of 11 children growing up in Croatia, Marko Dundovich realized one thing, “The opportunities for success were none.” His drive for achievement led him to a boat headed for China. “I was 16 when I was hired and worked on that boat that went to China. I spent the next eight years with different shipping companies and traveled the world. That’s how I got to Philadelphia.” he shares. “I came to South Philadelphia because it’s very European. I saw Passyunk Avenue and it reminded me so much of my country, with all the mom and pop stores and the goods. I love it here.” Dundovich says hard work and determination really do pay off. As the proud owner of CRO Construction, he says his company was built on a solid foundation. “We’re very reputable. In fact, because of our reputation, my company has never missed a beat.” From the condo boom in the mid-1980s to the housing explosion in 2005, to the economic downturn we’re experiencing now, Dundovich says when customers see his work, they hire his company.
Over the past 27 years in business, Dundovich has rehabbed more than 250 upscale condos including City View, 2601 Pennsylvania Avenue, River West and numerous units around Rittenhouse Square. From South Philadelphia to Center City and beyond, he credits the secret to CRO’s success to quality and trust. Whether it’s a large commercial project or a residential rehab, Dundovich says pride in workmanship is a tradition to which he will always aspire. “We have pride in ourselves. Customers trust us. Our goal is to price the job right and stay within budget. And most importantly, finish on time.” “I have clients that literally grew up in my units. College kids who bought condos and are now successful business people. They want me to rehab their new properties. We give a good product. There is a handshake at the end to make sure everyone is happy.” CRO Construction LLC is a member of the Philadelphia RowHome (PRH) Business Network
St. Monica Manor We’re in your Neighborhood!
Short-term Rehabilitation Skilled Nursing Care Stop by to see our beautiful new Chapel and Short-term Rehab Unit!
2509 South 4th Street Philadelphia, PA 19148 215-271-1080 stmonicamanor.org
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PRHContractors
Contractors Spotlight
Buy your building supplies at auction! What is an auction and how does it work?
A
Troast-Singley Agency Your Insurance Professionals
Excellent Rates & Excellent Customer Service Auto | Homeowners | Business | Life Insurance 2700 S. 18th Street * Philadelphia, PA 19145 Call For A Free Quote!
215.339.0333 www.troast-singleyagency.com 50
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n auction is a pubic sale where goods or property are sold to the highest bidder. When an item goes up for bid, it will usually open at a low price. The auctioneer will raise the bid amount every time someone bids. When there are no more bids, the item is sold to the highest bidder. Ed Barkowitz, certified auctioneer at Associated Auctioneers, has been in the business of buying and selling for more than 25 years. Located in the Port Richmond section of Philadelphia, Associated Auctioneers holds monthly auctions where contractors and DIYers can purchase anything from sheetrock to flooring - and everything in between - often for pennies on the dollar. Barkowitz started his business on Washington Avenue in the 1980s then expanded to its current 50,000 square foot warehouse. “Our goal is to ensure that each sale is beneficial to both the seller and the buyer,” he says. “It is that reputation that has allowed Associated Auctioneers to become Philadelphia’s premiere auction company.” The Associated Auctioneers warehouse is located at 2400 East Tioga Street near the intersection of Aramingo and Tioga, just off of interstate 95. For more information on the auctions, whether you are in the market to liquidate or just looking for a bargain, visit www.associatedauctioneers.com and sign up for the mailing list or call the office at 215739-1021. Associated Auctioneers is a member of the Philadelphia RowHome (PRH) Business Network
Contractors Spotlight
Rentals are on the rise
City welcomes influx of students & young professionals
R
ental properties are in big demand. According to Theresa Criniti of A. Criniti Realty, more young people are searching the city for the hottest spots around. Over the past few years, Criniti says, the area has become more of a rental market rather than a sales market due to the economy. She said the stricter federal and financial regulations over the past few years made it difficult for buyers to obtain mortgages. So, househunters shifted their focus to the rental market. “The hottest area right now is Passyunk Avenue. Young people between the ages of 21 and 35 want to live and socialize in this area,” Criniti says. “In years past, mostly middle-aged people occupied this area, but the opening of new restaurants and retailers has breathed new life into Passyunk Avenue, moving it to the top of the list for college students and young professionals.”
Planning to rent?
Just like everything else, renting is a process. Below are some suggestions to keep in mind before you visit a realtor. ➽ Bring a copy of your ID. ➽ Bring proof of income (i.e. your most current pay stub). ➽ Be prepared to pay an application fee.
And keep in mind that your credit will be checked. Know Criniti says that realtors use a credit history to help them determine an individual’s level of responsibility. Do they pay their bills on time? For those with limited or no credit, Criniti suggests having a parent or relative with established credit co-sign for the lease, which will increase the likelihood of your application being accepted. “Young people must be made aware of the fact that good credit is so important in their purchasing power throughout life. They need to establish credit and maintain it without being late.”
Let us offer you a helping hand.
Maintenance is key
Once you have the keys to your new place, maintain the property’s original condition. It is just as important as paying the rent on time. If something needs to be repaired (i.e. leaks, running toilets or basic wear and tear), don’t wait until your rent is due before letting the landlord or rental agency know. It will spare more expensive repairs down the line and can prevent unnecessary property damage for both landlords and tenants.
A. Criniti Realty is a member of the Philadelphia RowHome (PRH) Business Network
Home Helpers provides exceptional inhome non-medical care so you can maximize your independence. We can help with: • Personal Care
(bathing, dressing and personal hygiene)
• Home Support
(meal preparation, light housekeeping and laundry)
• Errands and transportation • And much more Visit www.HomeHelpersPhilly.com or call 215-334-2600 and see how we can lend you a hand. rowhome magazine
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PRHContractors
Contractors Spotlight
Make sure your homeowners policy is up to par!
P
urchasing insurance can be a daunting task. How do you know what you need vs. what you will use? According to Kim Troast-Singley of Troast-Singley Insurance Agency, there are several types of homeowner insurance policies and you should know the difference.
Which is Which? “I’ve always trusted Nationwide Insurance® to protect my business.” - Dale Earnhardt Jr.
Co-Owner, JR Motorsports Nationwide Insurance Business Customer
Nationwide Business Insurance agents are specially trained to help protect your business. And with an On Your Side® Review, you can have the coverage you need at the right price for you. Call for a quote today
(215) 468-4116 John R. Ferullo Ferullo Insurance Agencies LLC ferullj@nationwide.com 1636 South Front Street, Front & Morris Streets Philadelphia, PA 19148 Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Home Office: Columbus, OH 43215. Subject to underwriting guidelines, review, and approval. Products and discounts not available to all persons in all states. The NASCAR Nationwide Series Champion logo and word mark are used under license by the National Association for Stock Car Auto Racing, Inc. and Nationwide Mutual Insurance Company. NASCAR® and the NASCAR® logo are registered trademarks of the National Association for Stock Car Auto Racing, Inc. Nationwide, Nationwide Insurance, On Your Side and the Nationwide framemark are service marks of Nationwide Mutual Insurance Company. © 2011 Nationwide Mutual Insurance Company. All rights reserved. The JR Motorsports logo and the name, likeness and signature of Dale Earnhardt, Jr., and all related rights are property of, are used with the permission of JR Motorsports, LLC and JRM Licensing, LLC. Paid Endorsement.
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➽R eplacement Cost Insurance Policies require an estimate of the value of your home including ALL the items in the home. A qualified insurance agent will obtain information about your home from top to bottom and give you an estimated cost in the event of a total loss. TroastSingley recommends this type of insurance because it covers your entire home, as opposed to giving the insured an amount based on market value. For example, your home would sell for about $200,000 but to rebuild your home would actually cost $250,000. If there were a total loss from a fire the Replacement Cost policy would cover the entire $250,000 whereas the Market Value policy only covers $200,000.
Pat & Anna Scioli
➽➽ Market Value Insurance Policies cover your home at its current market value. For example, If you purchased your home in 2005 for $210,000 and the housing crisis caused it to dip in value to $182,00, depending on the amount you chose to insure your house for, your insurance policy will cover the current market value ($182,00) and not the price to rebuild the home. This type of insurance is popular among investors who purchase properties to sell on the market.
Brand Name Designer Suits from Italy Sports Jackets • Pants • Dress Shirts Ties • Cashmere Top Coats Custom Alterations for men & women 1744 E. Passyunk Avenue 215.334.0990
➽➽ Renters If you rent a property, Renters Insurance is a MUST. Your landlord is required to insure the property, however, that policy does not cover your personal items. If the basement floods and you lose a flat screen TV, it is not covered unless you have your own insurance. Depending on the policy, renters insurance will cover your belongings up to any amount needed and provide you with Liability coverage. ➽➽ Shop Around Although shopping for insurance can be a lengthy process, knowing that you’re getting the most for your money is worth the time in the end. TroastSingley works with about 5 or 6 insurance companies to help you compare rates and get the best coverage for your money. ➽➽ Use Wisely Your insurance policy should be used only in the event of a catastrophic or unexpected loss. It is not an option to maintain the upkeep of your home. If you notice that your stairs are starting to crack or buckle, call a contractor to make the repair. Maintaining your home will not only increase its value, it will help keep your homeowner premiums at a consistent, affordable rate.
Vincent Gangemi Funeral Home, Inc.
To Claim or Not to Claim
If you need to file an insurance claim, the increase to your premium usually depends on how often you file, according to Troast-Singley. As a general rule, first-time claimants experience a minimal surcharge. Second and third-time claimants will notice a significant increase in their insurance premiums. Homeowners should also be aware that insurance companies track your claims between 3-5 years. If you filed a claim in 2010 and need to file another claim today, it will most likely be counted as your second claim. If you are interested in exploring your insurance options, all you need is a copy of your current Insurance Declarations page. Troast-Singley Insurance is a member of the Philadelphia RowHome (PRH) Business Network
James L. Guercio Funeral Director
Ann Gangemi Secretary/Treasurer
Vincent C. Gangemi, Jr. Supervisor
Serving the Community Since 1937 Vincent Gangemi Sr., Founder Vincent C. Gangemi Jr., Supervisor
2232-40 S. Broad Street Philadelphia, PA 19145 Funeral Pre-Planning Available Handicapped Accessible
P: 215.467.3838 F: 215.551.4247
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PRHContractors Contractors Spotlight
Made in the Shade
“I
f you’re looking for the perfect window treatments this season,” says Eileen Brumbach of Happy Windows, “you are going to love the new Pirouette Shade collection from Hunter Douglas.” This latest generation of window fashions controls light in an entirely new way while adding elegance to every room. Available in a variety of textures, fabrics and colors, Pirouette will create just the right mood in any room of your home. Enjoy unobstructed views when open and complete privacy when closed. Best of all, Pirouette’s patented technology lets you raise or lower your shades with the touch of a button! Visit Hunter Douglas for an online demonstration of the Pirouette Shade at www.hunterdouglas. com. Contact Eileen Brumbach at Happy Windows, 215.465.7525, for more information.
Happy Windows is a member of the Philadelphia RowHome (PRH) Business Network
CRO
CONSTRUCTION, LLC. PHILADELPHIA, PA
DREAM it, We can BUILD it! If you can
CRO Construction, LLC. 215.952. 8740 www.croconstruction.net 54
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HUNGRY YET? Hoagies Salads Wraps Specialty Sandwiches and much MORE!
Contractors Spotlight
Kitchen Switch
brought to you by A&P Kitchens
I
f a new kitchen is on your wish list, spring is a great time to take advantage of competitive prices and a variety of decorative options. “Kitchens are high on the list for modernizing,” says Tom Piccone of A&P Kitchens. “People are always looking for ways to make them more functional. Customized updates can really change the tired look of your kitchen and make it more energy-efficient.” Piccone and partner Sal Aquino share what’s hot and trending in Philadelphia’s favorite room.
➽ Countertops “Granite is still very popular. It comes in many colors, patterns and pricing,” Piccone says. A European style called Composite or Engineered Quartz has become very popular. Colors can be customized and dazzling, depending on the look you want to achieve.
MI-PALS Featuring
Cold Cuts
Deli & Caterer
Serving the entire Tri-State area 2300 S. 16th Street
We specialize in Pharmaceutical and Corporate Catering
Including delivery and set up
215.271.5545
➽ Appliances Energy-efficiency is no longer an option when it comes to saving money and the environment. Now is a good time to replace that outdated refrigerator. Available in a wide assortment of colors & styles, contemporary designs optimize food storage, organization and convenience. A&P Kitchens says the armoire style, with freezer units on the bottom, are really popular. Under-the-counter refrigeraMi_Pals-2009.indd tor drawers also are a popular choice for smaller rooms or to add more food and beverage storage space to any room in the house.
FAX: 215.271.3767
1
11/4/09 4:16:46 PM
➽ Cabinetry Bamboo is attracting a lot of attention these days. A sustainable product, it’s not only fashion-forward but environmentally chic. ➽ Décor Clean, sleek lines of the Art Deco era trump the Retro look. The television show Boardwalk Empire has been a big influence, Piccone says. A&P Kitchens is a member of the Philadelphia RowHome (PRH) Business Network
Small Change? Big Difference! Replace Cabinet Hardware. Bronze, Chrome, Brass, Traditional, Contemporary, Modern or Casual. Priced from $1-$100 each. Brighten Up! Add lighting under your cabinets to brighten up your space. Hard-wired or battery-operated, styles range from Bar, Puck & Rope lighting. Priced from $5-$5,000. Change your Faucet. Make a big splash with a new style! Stainless Steel, Bronze, Chrome or Nickel. Contemporary, Victorian, Modern, Traditional or Antique. Single handle, Double handle, High Arc or Pullout style. Priced from $15-$1,500. rowhome magazine
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PRHContractors Contractors Spotlight
Cool Options
brought to you by Condino Heating & AC
L
iving without air conditioning is no longer optional. Especially on those stifling hot days when even your knees sweat! With spring in the air and summer just around the corner, now is the time to decide whether to stick with window units or jump into the central air pool. Condino Heating & Air Conditioning has been serving Philadelphia and the surrounding areas since 1979, specializing in “difficult and out of the ordinary installations.” Whether you live in a newly constructed home or an older home that seemingly can’t be air conditioned, Condino can help.
Window/Through-the-Wall Units ➽ Size Matters
Air conditioners do more than cool your space. They neutralize the humidity levels in your home. When shopping for the right unit, choose one that will do both. And make sure it’s the right size to get the job done. Energy capacities for window units range from 6,000 BTUs to 25,000 BTUs and can cool rooms from 500 square feet to 1,700 square feet and up. When picking the proper BTUs for your home, consider the location for the unit. Kitchens are hotter and require more energy to keep cool. What rooms in the house are exposed to the most sunlight during the day? How many people live in your home? Consider these factors when deciding on the right amount of BTUs needed for various rooms in your house. Window and Through-the-Wall units range from $169-$600.
➽ Portable Units
Looking for an alternative to window units? You may want to consider a portable AC unit. As long as you have a way to vent the heat, you can carry your Portable AC units from room to room. Although convenient, portable units have to work harder to cool your room. And their ventilation systems require the installation of a hose through the window, making it more likely for hot air to trickle back into the room. Priced from $100-$700 depending on the size of your space.
➽ Central Air Units
There are many benefits to installing a central air system in your home. Unlike single units, central air ensures all rooms in the home will be the same temperature. An additional advantage, and perhaps the biggest benefit, is consistent humidity control, a Condino rep says. Central air units neutralize the humidity in your home to provide constant, cool air.
➽ Tips
Once you turn your A/C unit on, you should leave it on. Adjust the temperature based on the weather. If it’s a nice day outside and you want to open the windows to let some fresh air in, Condino recommends turning the temperature up on your thermostat instead of turning it off. The humidity levels in your home will remain at a comfortable level. If you turn your system off, your air conditioner will have to work twice as hard over the next 48 hours to completely remove the humidity from your home. Although a pricy option (installation begins at around $4,000) HVAC systems require less maintenance than window and portable units as well as increase the value of your home. Discuss your options and price ranges with your heating and air conditioning professional. Condino Heating & Air Conditioning is a member of the PRH Business Network.
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Contractors Spotlight
Top 10 Tools for your Home Repair Kit
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remodeling project is tough enough. Imagine how frustrating it would become without the right tools? There always will be a project to tackle at home, says Mario Carosella of C&R Building Supplies. Which is why his business was designed with the customer in mind. When it comes to tools, every home should have the basics, he says. It’s time to get over tool intimidation. “Our system is service-oriented, time-saving and convenient. We have a great selection for customers. Like a home repair, All-in-One. A basic $20 set includes a hammer, measuring tape, screwdrivers, pliers, a wrench, utility knife and assorted fasteners.”
Licensed & Insured
Here are C&R’s Top 10 Tools your home can’t do without: ➽➽ Hammer
Whether you’re hanging artwork or building a backyard deck, this basic tool is a must-have in every home.
➽➽ Screwdrivers
Think Phillips Head (star-tipped) and Flathead when stocking your toolkit. Whether you’re tightening a squeaky doorframe or building a bookcase, you will need one or the other. Mix & match styles and sizes for a better selection.
➽➽ Flashlight
Don’t forget the batteries and a supply of back-ups.
➽➽ Hand Drill
One of your best investments, many cost as little as $20. Pre-drill holes or assemble a wooden sculpture.
➽➽ Adjustable Wrench
You will appreciate this tool when it comes time to put together that new lawn furniture.
Vincent Iannece, Owner
➽➽ Tape Measure
Don’t underestimate the size of that sofa on the showroom floor. Measure your windows, doorways and floor space BEFORE the delivery truck arrives.
267.974.9017
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BRAVOGC@AOL.COM
➽➽ Stud Finder
Find out where your studs are located BEFORE you start hammering holes into your freshly painted walls. Avoid the aggravation (and the arguments) by getting it right the first time! Reasonably priced at $40 and up.
➽➽ Utility Knife
Good for cutting thick string, opening and breaking down boxes, cutting a straight line and many other purposes. Most come with additional blades.
➽➽ Duct Tape
Perfect for those temporary(or permanent!) quick fixes anywhere in the home. Great for sealing boxing for storage.
At Vincenzo's we take our cooking seriously
➽➽ Level
If you don’t want to chance “eyeballing it”, this is an essential that will keep everything you hang, build or replace in a straight line. C&R Building Supplies is a member of the Philadelphia RowHome (PRH) Business Network
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PRHContractors Real Estate
Housing Market on the Rise Consumer confidence makes a comeback
W
hat’s happening in the real estate market? Spectrum Realty’s Mario Tropea Jr. said consumer confidence in the housing market is making a comeback. As a result, more prospective buyers are now actively searching to purchase a home. “Because mortgage rates are low, buyers have more interest in purchasing property,” Tropea said. Although we aren’t likely to see real estate increases like we did in 2005, Tropea said home values have escalated 25 percent in recent months. “In the South Philadelphia market, the neighborhoods are in transition for the better,” he said. “Neighborhoods that were in decline have made a 180 degree turn. For example, zip code 19146, the Newbold/Point Breeze area, is part of this transition and the market is going crazy.” ➽ Winter vs. Spring Sales ➽ “Spring is typically the busiest time for homebuyers, but the warm winters have actually been good for sales,” Tropea said. “It is location, location, location, but price is a big factor. Price it right and it will sell.” ➽ Fixer-Uppers vs. Move-in Ready ➽ “Homes that need work are a little more difficult to sell,” Tropea explains. “More buyers are FHA buyers. With the low down payment,
Railings & Balconies
homes have to be in better condition or newer condition in order for lenders to approve a mortgage. Nonetheless, South Philadelphia has a greater demand in buyers than anywhere else in the city. This area is still affordable. ” ➽ Philadelphia’s Future is Bright ➽ “People are moving to Philadelphia from all over the country - New York, Connecticut, Los Angeles, Texas, Florida. They’re relocating here,” Tropea said. “The next casino is com-
Fences & Gates
ing. The Navy Yard Business Campus is home to more than 130 companies and 10,000 employees. These new industries have created thousands of jobs.” In addition, Tropea said that the interest in Rental properties is “going through the roof. If a person can’t qualify for home ownership, renting is a perfect option. Tenants eventually become homeowners.” ➽ Refinancing on the Rise ➽ With the downturn in the real estate market over the last two years, Tropea said that refinancing existing properties has increased 75 percent among homeowners. “People are staying put and making a lesser payment on their mortgage. With a low interest rate, it can mean the difference between a $1,200 monthly payment vs. a $700 payment. Spectrum Realty is a member of the Philadelphia RowHome (PRH) Business Network
Stairways
Miscellaneous
We Design, Manufacture & Install Family owned & operated since 1940
Residential & Commercial Ornamental & Wrought Iron Railings for Interiors & Exteriors
FREE ESTIMATES 1285 Little Mill Road Erial, NJ
1022-26 Washington Ave. Phila., PA 215.468.8300 Email us at anvilironworksinc@verizon.net
Check us out on the web at
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Member of National Ornamental & Miscellaneous Metals Association (NOMMA)
PRHbusiness
Frank Pizzo, VP
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Howard Briskin, VP
New Bank on the Block Meet Valley Green Bank alley Green Bank, headquartered in Northwest Philadelphia, is opening a third branch at the corner of Broad & Tasker Streets in South Philadelphia. In the digital era, when opening bank branches seems questionable, Valley Green Bank sees great potential in the South Philadelphia community. Bob Marino, a South Philadelphia native and President of Valley Green Bank’s Delaware Valley region, explains. “This is an excellent move for us. We have had experienced South Philadelphia bankers working for us for many months now. They are doing great business in South Philly and we believe their success and the potential for more growth will serve the community well.” ➽
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“I have been in banking in South Philadelphia for the last 30 years and I feel like I am at home with Valley Green Bank. This bank takes relationship-building to the community, as well. As a South Philly native, I know how important it is to have a financial institution like Valley Green Bank totally committed to the neighborhood. We look forward to a long partnership with South Philly.” Valley Green Bank opened its doors in 2005 as a one-branch operation in the Mt. Airy section of Philadelphia. Feeling disenfranchised by the big banks, local business and civic leaders felt a need for a neighborhood bank; a bank that would be responsive to the community. A year later, Valley Green opened a second branch in Chestnut Hill. All of this activity was happening during the economic downturn, but oddly enough, the banking crisis was good for Valley Green Bank. “Customers were turned off to the big banks. They wanted a local bank that knew them as people and not numbers. They wanted and expected exemplary customer service,” says President and CEO Jay Goldstein. “With our small business customers, we were able to make good, solid loans throughout the banking crisis when the big banks turned off their spigots. Why? We are experienced bankers who know and understand our customers. We are committed to their growth and success,” Goldstein added. Valley Green Bank also has commercial loan offices in
Center City and Radnor, PA. Tune into WIP94 sports radio to understand further why a move to South Philly is a natural for Valley Green Bank. As Bob Marino talks it up with his childhood friend and local sports radio figure, Anthony Gargano, “Banking’s all about relationships, Anthony!” Marino goes on to explain, “There are transactions and then there are relationships where the bank understands the unique aspect of a business and becomes a trusted, interested advisor. That’s a relationship.” Business developer Howard Briskin, another native South Philadelphian who has been with Valley Green Bank for more than two years, seconds Marino’s focus. “Relationship-building is how I like to do business. It’s the individual contact that builds longterm relationships. This dynamic is working; I am doing great business in South Philly!” Designated Valley Green Bank South Philadelphia branch manager, Frank Pizzo, rounds out the conversation by saying, “I have been in banking in South Philadelphia for the last 30 years and I feel
like I am at home with Valley Green Bank. This bank takes relationship-building to the community, as well. As a South Philly native, I know how important it is to have a financial institution like Valley Green Bank totally committed to the neighborhood. We look forward to a long partnership with South Philly.” Meanwhile, there’s lots of construction activity at the corner of Broad & Tasker. The signs are up announcing a Spring 2013 opening. The new branch has been designed by a local firm, Metcalfe Architecture and Design. An award-winning, nationally recognized architectural firm. Metcalfe designed Valley Green Bank’s other branches, as well. Bob Marino sums it up. “Opening this branch in South Philly makes perfect sense. We will capitalize on our existing relationships in South Philly and develop new ones. Plus, we are opening a branch designed to add to the already vital business scene.” prh Valley Green Bank is a member of the Philadelphia RowHome (PRH) Business Network
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PRHbusiness
Better
Business Banking with Precise Payroll Processing
2610 Juniper Street Phila, PA 19148 T-W 9-5, Th-F 9-6, Sat 9-5 Sun-M Closed 215.336.KUTS 215.336.5887
T
he rewards of running a small business are numerous but “handling payroll” rarely makes the list. Payroll is a complicated and often time-consuming necessity that can leave you mired in state and federal regulations. And mistakes can be costly, putting you at risk for heavy fines or back wages if errors are discovered. That’s why the Philadelphia Federal Credit Union offers expert, stress-free payroll processing and tax services to Delaware Valley businesses through Philadelphia Federal Payroll Services, LLC. Their payroll experts provide exceptional value with innovative payroll solutions at an affordable price. And they assume full responsibility for the accuracy and timely filing of all payroll tax deposits. No matter the size of your business, Philadelphia Federal Payroll Services has a solution. Enjoy: ❱❱ P ayroll preparation on your schedule ❱❱ Multiple payroll data input methods including online, email, phone or fax ❱❱ Preparation of quarterly payroll tax returns and documents ❱❱ Direct deposit of payroll funds into employee accounts ❱❱ HR services ❱❱ General ledger interface that works with most accounting systems ❱❱ Specialized payroll processing and reporting for the restaurant and hospitality industries To speak with a representative from Philadelphia Federal Payroll Services, call 215-437-7110 or visit philafedpayroll.com The Philadelphia Federal Credit Union is a member of the Philadelphia RowHome (PRH) Business Network.
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gohomephilly.com
Earn deep discounts for safe driving
brought to you by John Ferullo, Nationwide Insurance
D
riving safely is no easy feat. You must remain alert, avoid distractions and follow the rules of the road. A new program by Nationwide Insurance will give you feedback on your driving habits and you’ll earn an instant five percent discount when you sign up. The safer you drive, the higher the discounts—up to 30 percent.
“Safe drivers cost less to insure,” said John R. Ferullo, Nationwide Insurance Agent. “And we want to pass the savings on to you.” Drivers who sign up for Nationwide’s SmartRide program receive a small device that plugs into the computer outlet on the lower driver side of the dashboard of 1996 and newer car models, Ferullo explains. Nationwide recommends that the device, a small black box, remain attached for three months. This telematics device, programmed for one car only, collects driver behavior patterns such as miles driven, night driving, fast accelerations and hard braking. Parents, especially, are interested in the device for cars operated by their teenage drivers. “Parents can monitor any bad car driving habits,” Ferullo explains. “We also have a Good Student Discount. If your teenager is in a full-time school and maintains a B or 3.0 average, you can save some money.” Nationwide’s “Vanishing Deductible” program is another cost-saving measure that reduces out-of-pocket expenses for drivers in the event of an accident. For each year of safe-driving, Nationwide will reduce the poli-
cyholder’s deductible by $100 - up to $500. Here’s how it works: If you are accident-free for thee years and your deductible is normally $500, Nationwide will automatically reduce your deductible amount to $200. If you have a fender-bender in that third year, your deductible remains at $200. Even after an accident, Nationwide will put $100 back into your deductible bank. “Vanishing Deductible is an option coverage that has a premium charge. Ferullo says that Nationwide Insurance is committed to the safety of its drivers, providing them with programs and information to promote safety awareness. “We even have a simulator that shows drivers the consequences of driving and texting,” he said. Fan of NASCAR? Ferullo is proud to point out that Nationwide Insurance is their official sponsor. “With enough advance notice, we may be able to get an actual NASCAR driver to attend a Nationwide community safety demonstration.” prh Nationwide Insurance / Ferullo Insurance Agencies are members of the Philadelphia RowHome (PRH) Business Network
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come too fast? Have a teen driver in the house and worried about their incessant texting? Check out these low-cost apps that you can download to your teen’s phone to ensure their eyes are on the road instead of on their phone! ❱❱ Textecution ($29.99 one-time charge) This Android app cuts off texting ability if the device is moving faster than 10 MPH. www.textecution.com ❱❱ tXtBlocker ($6.99 monthly for a single user) Compatible with a wide range of Smart Phones, this app allows users to customize the locations and times of day—such as routine commuting or driving times—when texts and phone calls aren’t accepted. txtblocker.com ❱❱ DriveSafe.ly ($3.99/month or $13.95/year for a single user) Instead of shutting down communications entirely, this app reads text messages and emails out loud in real time and sends an auto response. www.drivesafe.ly
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PRHBUSINESS
Happiness How To Find It & Sustain It by Sara Canuso
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appiness. You can’t beg for it, or buy it, or even barter for it. But you can create it and better yet, sustain it. If you want to be happier long-term, make it a priority to create and sustain happiness. Consider applying some of the following ‘Happiness-Sustaining’ principles: ❱❱ Choose it
The old adage, “People are about as happy as they make up their minds to be,” is true. Choose to live a life of happiness. When you are not, ask yourself why and begin to eradicate your happiness block.
❱❱ Be Present Now
At any moment, all we have is that moment. Focusing our attention on the past and the future makes it impossible for us to fully experience this moment, right now. One way to remind yourself to be present is to take a deep breath any time you notice you are worrying about the future or experiencing regret about the past. Yesterday
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is your history. The future is a mystery. This moment is life’s true present to you.
❱❱ Make Your
Relationships Matter Your deepest, richest, most profound happiness in life will come from your relationships: the people you love, the people you meet who touch you, and the people whose lives you reach out to touch. Too often, we focus on the results we want rather than on the relationships that enrich our life. Put your relationships first and the results you are pursuing second, and happiness will rarely elude you. gohomephilly.com
❱❱ Acknowledge Others Often Adding acknowledgement to a relationship recipe always makes it better. When we express our appreciation to others, we are telling them that they matter to us and we are grateful for their contribution to our lives. Everyone can take in much more acknowledgment than they are receiving now. Acknowledge someone you love for sharing their feelings with you. Tell your friends how much they mean to you. Acknowledge your partner for all the little things. When you acknowledge others, you also are acknowledging to yourself how good your life is, which sustains your happiness. ❱❱ Practice Approval Part of what makes us unhappy is that we do things we do not want to do. Like going to a baby shower for someone we barely know. Driving two hours to get there and wishing we were somewhere else. If you are doing things because of a sense of obligation or societal, family or community pressure, you will be unhappy. Whatever you do, make sure you approve of it. Instead of asking yourself, “Should I do
this?” Ask yourself, “Do I approve of me doing this?” Whatever you do, make sure it is OK with you.
❱❱ Ask For What You Want
Do not wait for people to make you sweet offers. Do not fall into the trap of assuming people should know what you want. Ask for what you want every time you want something and you will get more of what you want more of the time.
❱❱ Release Judgment
You deserve to live the life you want to live. That, and fulfilling relationships, is what brings true happiness. Allow other people the ability to live the life they choose without your judgment and criticism. You can only control your life. Placing too much attention on how other people ought to live their lives will cause you nothing but disappointment and frustration.
❱❱ Don’t Worry About
What Other People Think One way to stop judging others is to stop thinking about what other people think of you. Trying to live up to other people’s expectations is hard, never-ending work. This is your life. You are the only one who has to approve of how you live it.
Happiness is less elusive than you might think. It is also contagious. Another great way to be happy is to be with happy people. Share this information with your happy friends and you can all support each other in enjoying long-term happiness. Bottom Line – Don’t Worry, Be Happy! Sara Canuso, President of A Suitable Solution, advises business executives, lawyers, financial advisors and solopreneurs on how to make the most of the impact of image and body language in communicating with others personally and professionally. A powerful speaker, author and coach, Sara is known for her insightful keynote presentations and corporate training seminars (Pennsylvania and NJ Governors Conference for Women, American Bar Association Women’s Rainmaking Conference, Women in Technology, Philadelphia Business Journal, National Association of Women Business Owners). Her views have been sought by the Wall Street Journal, NBC, CBS & KYW News Radio. She is a featured columnist on the impact of image in corporate America in the Legal Intelligencer, WestLaw Journal, Philadelphia Business Journal, Philadelphia Maven and the Burlington County Straight Word.
S
Home Equity Loan or Construction Loan? by John Nigrelli, United Savings Bank
o, you are looking to renovate a kitchen or bathroom or maybe tackle a larger project like a new addition. Your plans and specifications are finalized and your contractor is ready to go. The only question left is ‘How do I pay for all this?’ The answer? It depends. It depends on how much you need to borrow and how much equity you currently have in your property.
❱❱ Home Equity Line of Credit
A home equity line of credit (HELOC) is ideal when there is sufficient “pre-project” equity in your property. The HELOC will allow you to pay the contractor as invoiced while only paying interest on the money that has been dispersed. The HELOC will also avoid a construction lender from making inspections and approving draws before money can be dispersed. It gives the homeowner more control and flexibility over the process.
❱❱ Additional Loan Options Other options to consider when sufficient preproject equity is available include a term home equity loan or a cash out residential refinance. Generally, the advantage to these loans are a fixed rate and fixed payment. However, these loans require you to borrow all of the money up-front and start paying interest on the money before it is actually used. ❱❱ Construction Loans
When pre-project equity is not sufficient to cover your borrowing needs, the only option generally available is a construction or renovation loan. The
concept behind these loans is that the lender is going to have your home appraised “As Complete”, meaning post-project. With an “As Complete” appraisal, the lender is now basing his loan value off of the value of the home when the project is complete. The lender will then manage the draws to make sure that when the construction loan is fully dispersed, all the work is complete according to the plans and specifications as originally approved. With a construction loan, the lender, homeowner and contractor become partners of sort to manage the process and make sure that everyone’s expectations are met. Disadvantages of a construction loan are that they generally carry higher interest rates, have higher fees because of the additional work involved and could potentially slow down a project since the property needs to be inspected prior to dispersing money from the loan. Before you decide what makes the most sense for you, talk to your banker and get some guidance. What’s best for your project really depends. United Savings Bank is a member of the Philadelphia RowHome (PRH) Business Network rowhome magazine
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PRHTIPs FROM THE PROS
Car Fever by Bob Nigra BMW and MINI of the Main Line
I
t’s that time of year when we all start taking a closer look at our cars. You realize how harsh the winter may have been and maybe how much you might have neglected your baby. Do you spruce it up and get it detailed and ready for summer or is it time for an upgrade?
Quite often, my friends, family and our clients ask me one very confusing question. ‘Do I buy my next car or lease it? ‘ Personally, I am a fan of leasing but for some, the best bet may be keeping your car for an extended period of time. Here are a few things to consider if you are stuck between leasing and financing your next car.
❱❱ Buying a car. The first several years of new car ownership include the greatest amount of depreciation and frankly, not the best investment. If you were to keep your car several years
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after the payoff and avoid costly repairs, then you would be well ahead of the game. Problem is, at some point, every car will need repairs after the warranty expires! Every day you drive the car, it depreciates. And without coverage, you gamble with every mile you put on the car. Not to mention the monthly payments are higher for a purchase vs. a lease. So, if you are on a budget, think twice.
❱❱ Leasing a car. Leasing, on the other hand, allows you to stay with a newer car for a lower monthly payment. Your vehicle is covered
gohomephilly.com
within the warranty period in most cases. You benefit from the newest safety and technology and, of course, you sport the newest ride every three years or so. At the end of the day, most people agree that leasing gives you the greatest value. In most cases, you get a more expensive car for less out-ofpocket money. Keep in mind, there are still some variables to consider like mileage driven per year and length of warranty on the car you are considering. The BMW and MINI products have a four-year, 50,000 mile warranty, which covers most leases, not to mention free maintenance on the vehicles. You can save money not needed to purchase oil changes, filters, brakes and other expensive maintenance items not normally covered by most manufacturers.
225 Bala Avenue Bala Cynwyd, PA 19004
130 Montgomery Avenue Bala Cynwyd, PA 19004
PRHthe menu brought to you by Lombardi’s Prime Meats
Rib-Eye Steaks in Red Wine Sauce Ingredients: ➜ 4 (1/2-inch-thick) boneless rib-eye steaks (2 pounds total) ➜ 2 tbs vegetable oil, divided ➜ 2 garlic cloves, finely chopped ➜ 3/4 cup dry red wine ➜ 1/4 cup water ➜ 1 1/2 tsp soy sauce ➜ 3 tbs unsalted butter, cut into 3 pieces ➜ 1 tbs chopped flat-leaf parsley
4 servings. Prep time: 25 minutes.
Directions: Pat steaks dry then sprinkle with 3/4 teaspoon salt and 1/2 teaspoon pepper (total). Heat 1 tablespoon of oil in a 12-inch heavy skillet over high heat until it simmers, then sauté steaks in 2 batches, turning once, about 4 minutes per batch for medium-rare. Transfer to a large plate and cover with foil. Pour off fat from skillet, then sauté garlic in remaining tablespoon of oil over medium-high heat until pale golden, about 30 seconds. Add wine and boil, stirring and scraping up brown bits, until reduced by half, 2 to 3 minutes. Add water, soy sauce and any meat juices from plate and boil until reduced by half, 3 to 4 minutes. Reduce heat to medium-low and whisk in butter, 1 piece at a time, until slightly thickened. Stir in parsley and pour sauce over steaks. Makes 4 servings. Prep time: 25 minutes. Lombardi’s Prime Meats is a member of the Philadelphia RowHome (PRH) Business Network
Ss. John Neumann-Maria Goretti Catholic High School Neumann-Goretti cordially invites you to the following May events: All current 8th grade students who are registered to attend Neumann-Goretti in the fall and their parents are urged to attend the 2013 Induction Ceremony on Thursday May 2nd in the NG auditorium. At this ceremony the class of 2017 will be formally introduced into the NG family! To RSVP please call 215-465-8437 Ext. 221 The social eveNT of The year is back! On Monday May 6th The Bob and Debbie Pantano Taste of South Philly will be held at Neumann-Goretti. Come out to see friends, listen to great music, and of course enjoy delicious food. The event will be 6:00 pm- 10:00 pm. Tickets are $30 and can be purchased by mailing a check to 1736 S. 10th Street Philadelphia, PA 19148 or by calling 215-465-8437 Ext. 221.
1736 South 10th Street • Philadelphia, PA 19148 “SUCCESS STARTS HERE” www.neumanngorettihs.org • 215-465-8437 rowhome magazine
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Facebook Poll
PRHthe menu
Within seconds of posting, hundreds of RowHome Readers logged on to answer PRH’s Facebook Poll. Favorite Penny Candy from Back in the Day
➻➻ Abba Zaba ➻➻ Fireballs ➻➻ Swedish Fish ➻➻ Watermelon Slices ➻➻ Tootsie Rolls ➻➻ BB Bats ➻➻ Black Cows ➻➻ Boston Baked Beans ➻➻ Powdered Orange
➻➻ Zotz Fizzy Candy ➻➻ Bonomo Turkish Taffy ➻➻ Jaw Breakers ➻➻ Candy Buttons (on paper strip)
➻➻ Chiclets ➻➻ Blow Pops ➻➻ Shoelaces ➻➻ Spearmint Leaves ➻➻ Candy Necklaces/
Slices
Bracelets
➻➻ Mint Juleps ➻➻ Red Hot Dollars ➻➻ Irish Potatoes (One reader shared, “Sometimes they put a penny inside, so you can buy another one! Of course, now I realize how unsanitary that was!”)
➻➻ Pixie Stix ➻➻ Bubble Gum Cigars ➻➻ Candy Cigarettes ➻➻ Satellite Wafers ➻➻ Grade A Chocolates ➻➻ Sour Patch Kids ➻➻ Mary Janes ➻➻ Tin Cups (One reader
➻➻ Chick-O-Sticks ➻➻ Lemonheads ➻➻ Root Beer Barrels ➻➻ Wax Lips ➻➻ Nik-L-Nip Wax Soda Bottles
➻➻ Gummy Bears ➻➻ Bottle Caps ➻➻ Brach’s Neapolitan Coconuts
➻➻ Bazooka Bubble Gum ➻➻ A Box of Funny Face ➻➻ Wacky Wafers ➻➻ Black Jacks
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RowHome Remembers
by Jennifer Barkowitz
bring back sweet memories
A
ll the talk about candy got readers thinking about their favorite corner candy (& ice cream) stores from the old neighborhood. Here are some of the mentions.
➻➻ Izzy’s, 3rd & Porter ➻➻ Bill’s, 3rd & Ritner ➻➻ Valli’s (next to St. Monica’s) ➻➻ Dot’s, American & Porter ➻➻ Jimmy Durkin’s ➻➻ Mary’s, Sartain & Moore ➻➻ Boot’s, Darien & Wolf ➻➻ Rocky’s, 9th & Moore ➻➻ Julie’s, 11th & Mifflin ➻➻ Raio’s, 9th & Pierce ➻➻ George’s (next to Colonial
Movies), 11th & Moyamensing (Bobby Rydell’s favorite)
➻➻ Dave’s (& wife Pearl), Camac & Moyamensing
remembered, “It came with a tiny spoon chocolate, strawberry & vanilla - it was some kind of fudge.”) 68
Pixie Stix & Waxed Lips
➻➻ Millie’s, 15th & Shunk ➻➻ 48 Flavors, 13th & Moore gohomephilly.com
photo by InterContinental Hong Kong
courtesy of domskitchen.com
Baked Pepper Shooters My version of pepper shooters is served up baked and breaded. I chose to use mini sweet peppers, which you can find bagged in the produce section of your grocery store. The sweet peppers come in multiple colors (red, yellow and orange), which make for a nice presentation. You can use jalapenos if you’re looking for more heat. In place of sharp provolone, I used a tomato-basil feta, which added a slight creamy texture and tangy taste that complemented the pepper. Come summer time, you can also grill these on the open flames! Ingredients: ➜1 12-oz package mini sweet peppers (you can substitute jalapenos for more heat) ➜ 1 6-oz container crumbled feta cheese (plain or seasoned, your choice) ➜ 4 slices of prosciutto or ham, torn into small pieces ➜ olive oil ➜ breadcrumbs Directions: Preheat oven to 350˚. Slice the peppers lengthwise, remove seeds (there won’t be many seeds in the mini sweets). Stuff the peppers with the crumbled feta, then top with a piece of prosciutto or ham. Lightly drizzle the peppers with olive oil, then add a light dusting of breadcrumbs on top. Place the peppers on a sprayed baking sheet. Bake for 15 minutes.
Remove from oven, plate and serve immediately.
The Stolfo Funeral Home Where everyone is treated like family Paul C. Stolfo, Director 2536 S. Broad Street Philadelphia, PA 19145 215.334.7376
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PRH Writers Block
Meatballs an excerpt from Waiting for the ‘32, A Memoir by Bob Russo My mother’s menu consisted of two choices: “Take it or Leave it.” – Hackett Things were sure different “back-in-the-day.” In the “dark ages,” before electricity and cars and supermarkets…way back in the 50’s. There were no giant super stores like “Shoprite or Super Fresh, etc.” There were individual stores for everything you needed. There was a shoemaker (where you had new heels and soles put on your shoes rather than buying a new pair). There was a bakery, a drug store, a grocery store, a pizzeria (pick-up or eat-in, no delivery) and a butcher shop. And they were all within walking distance of my home. From time to time, my mother asked my brother and me to run errands to any one of these stores. But there was one store that was the “black hole” of stores, the Bermuda Triangle, where young boys running errands were never heard from again. That place was John’s butcher shop on a Saturday morning. This Saturday morning, I was all set to play a double header against our arch rivals, the Wolves. Just as I was turning the knob of the front door to freedom, I heard the siren’s call disguised as my mother’s voice. “Robert, before you leave will you run an errand for me?” Please not the butcher shop I thought, knowing all too well where I was going on that particular Saturday morning. “Go to John’s and get a pound of mixed ground meat. Here’s a dollar and don’t forget to bring me the change.” In desperation I tried, “Mom can’t we have spam tonight? How about fish croquettes? We don’t need meat.” My mother, bless her soul, always answered my absurd ranting, all in the same manner. “Oh Robert, don’t be so silly. The faster you go, the faster you can go play.” I knew this was a futile argument so I jumped the five front steps and sped to John’s, straight arming imaginary tacklers along the way, under the delusion that if I ran really fast the store would be empty. If only. The first clue that Saturday was a bad time to go to John’s was that there were chairs in front of the meat counter. For ambiance, there was sawdust on the floor (that may have been the last time I saw sawdust) and carcasses of beef and pork hanging on hooks. The chairs were there so the seven or eight women waiting for their orders could get comfortable. I swear those women camped out at John’s on a Friday night just to be sure to get a seat. I wanted to shout, “I only want a pound of mixed ground meat!” But I was taught to respect my elders. And these women were ancient. They all were at least in their mid-forties. Up first, Millie, unfurled a list as long as a five year old’s list to Santa Claus. (Quick aside: no meat was pre-prepared. Everything
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was cut to order. For example, if you wanted, oh , let’s say a pound of mixed ground meat, John would cut a piece of beef, a piece of pork and a piece of veal, place them in the ringer and voile! A scant ten minutes later you had a pound of mixed ground meat). From time to time, John would cut a little too much meat and that left about a half a pound of ground meat. If he tried to use that in Millie’s order, Millie would scrunch up her face and say, “No, John, I want it fresh.” The only way that Millie could get if fresher was to steer her to a ranch and hand her a lasso. I had noticed that some of the women’s lists seemed amazingly short and I foolishly thought there was a chance to get out of there before sunset. Maybe I could play the second game if there were lights on the field. We were about halfway through Millie’s (the baseball hater’s) list. As if Millie could feel my optimism, she asked John if he had seen Dolly’s WEDDING pictures. The hairs on the back of my neck began to bristle. Wouldn’t a normal butcher say something like, “Maybe some other time, Millie. I have Bobby waiting here and he only wants a pound of mixed ground meat!” But what he said, as he began wiping his hands on his apron, was “little Dolly?” I can’t believe she is old enough to be a
bride. Let’s see those pictures.” I was doomed to sit the bench for the rest of my baseball life. What person takes 87 wedding pictures to a butcher shop? What person offers play-by-play of every picture? “This is the bridal party. There were 18 in the party. Aren’t the orange dresses different? This is Mario. You remember. He’s my sister Connie’s youngest son. Isn’t he handsome?” I wondered why Millie didn’t ask me what I thought of the Halloween dresses and Mario’s looks. And that opened the door to the next chapter of the desperate housewives. “Ro-Ro told us about her uncle Lou who passed away three months ago (In a half whisper she said, “Alcohol”). Gossip was always shared in a stage whisper. When it was really “juicy” it was either said in a lower whisper or it was said in Italian. Carmella had a sister who was getting a divorce. (In the ‘50s, that was a double whisper). And Angie from Bancroft Street’s unmarried daughter was pregnant! This sentence was a low whisper and in Italian. As the “Days of our Lives” dragged on, my only hope was a phone call from the governor. Rita finished her “three steaks, not too thick, can I see the meat before you cut it” order. And I was next! Just as I reached the counter, the door flew open and Annemarie from up the street
burst in. “John, John,” she panted. “I have the baby outside and I have to go back. I just need one thing.” John smiled and said, “I’m sure this nice young man won’t mind. “ But…But… John went on, “You know who this boy is Annemarie? He’s Margaret’s son from 17th Street.” Annemarie didn’t care if I was Tab Hunter. She just knew I was the dopey kid who let her order ahead of me. “What can I get you, Annemarie?” John asked. “Just a pound of mixed ground meat, not too much pork, you know how I like it.” I finally got to the counter and asked for my pound of mixed ground meat. John was going to use some of the ground meat left over from Annemarie’s order. I scrunched up my face and said, “No John. I want it fresh.” When I finally left the store, I saw Richie, our third baseman. “Rich, Rich, how did we do?” “We won both games. We killed them. Where were you?” In a stage whisper, I said, “Richie, did you know that Millie’s daughter Dolly got married? Reception at Palumbo’s. Was a nice time. About 200 people.” prh Bob Russo is a 35-year veteran of the Radio & Record Business. His new book, Waiting for the ‘32, is available on Amazon.com or visit www.WaitingForThe32.com
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I
by Dan Stevenson External Affairs Executive
t’s springtime in Philadelphia and a great time in our city. Philly always seems to come alive when the weather warms up and residents head outside to see all the great things the area has to offer. SugarHouse also is ready to indulge in the sunshine as Philly’s casino gets ready to open its Waterfront Deck, overlooking the beautiful views of the Delaware River and Ben Franklin Bridge. On warmer days, guests can relax on The Waterfront with a drink or sit under an umbrella and enjoy a meal from The Refinery Restaurant menu. Head chef Michael Sokoloski, formerly the executive sous chef at The Chelsea in Atlantic City, has created a mixture of Philly favorites as well as some innovative dishes that will have your mouth watering. SugarHouse will unveil plenty of new promotions for guests this spring, including the Casino’s $1 Million Mega Pick and several other initiatives that will keep the gaming excitement level as high as the prize values. One of those prizes is the Mega Pick promotion that gives Rush Rewards members the chance to win up to $1 million cash by selecting six random numbers at SugarHouse’s kiosk each day—and it’s free to enter! Six numbers will be chosen and announced on the gaming floor on Saturdays, 6 p.m. to 8 p.m., through the end of April. Prizes range from $5 of free play for two matching numbers to the $1 million cash prize for matching all six. This goes to show you that there really is always something fresh and fun happening at SugarHouse. But don’t worry, some of the favorite things Philly likes most about SugarHouse will still be available. Watch the PHL17 Phillies Post Game Shows from the Refinery Bar or enjoy the evenings of live music, Wednesdays through Saturdays, with some of the best talent from our area. Visit us at www.sugarhouserocks.com to see more of what SugarHouse has to offer. Click on “Entertainment” and get all the updates on events, food and beverage specials, daily music lineup and more! prh
by David W. Cava
PRH Writers Block
Lessons from my
Past
Many of us who were around in the early 1970s remember waiting in long lines to fill up at the pump. During the gasoline crisis, American automobile companies manufactured cars to compete with European compacts that got much better gas mileage. My father bought a Ford Fiesta that boasted an amazing 43 miles per gallon on unleaded gasoline. As we resolved that crisis, auto companies focused their attention on bigger, safer vehicles. But strange that not until we started plugging our cars into wall sockets did we again see autos with MPGs that high. Sometimes, priorities change and one right thing gets lost behind others.
Many of us who were around in the early ‘70s watched as a starship captain communicated with his mates miles away via a handheld device. Captain Kirk’s communicator was clipped on his belt next to his laser gun, which had the option of incapacitating foes rather than vaporizing them. It took some time but technology caught up with science fiction and the handheld wireless telephone opened the door to a brave new world of communicating with our mates. On May 3, 2010, a Phillies fan flipped open his communication device and called his father. Against his father’s wishes, that young man dashed onto the field at Citizen’s Bank Park. A security guard reached for his version of the Star Trek Phaser and incapacitated the fan. Sometimes, despite our technological advances and warnings from those we trust, we still decide to do the wrong thing. Many of us who were around in the early ‘70’s remember the day’s top scientists claim proof of a cooling trend in our weather. Our inter-glacial period was rapidly drawing to a close and we were heading into a new ice age! But by the 1980s, the pendulum com-
posed of our greatest scientific minds swung, resulting in a battle between no change in weather and global warming. Ice age to Global Warming to Climate Change – considering that all our research covers only a fraction of the earth’s history, maybe we ought to admit that we just don’t know. Sometimes, scaring people into doing the right thing isn’t the best way to go - despite our best intentions. As the saying goes, those who cannot remember the past are condemned to repeat it. We should build safe cars that run cleaner and get great gas mileage. We should behave ourselves and mind our manners. And we should do everything in our power not to pollute. For me at least, the 1970s were a simpler time. I was learning how to play nice with others in kindergarten when the decade began. Even with the gas crisis, the ‘70s was the decade of the Muscle Car. Today’s versions of the Ford Mustang, Chevy Camaro and Dodge Challenger are all modeled after those same muscle cars of the 1970s. Sometimes, right and wrong aren’t even part of the equation. Super cool always sells. prh
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 PRH
SPORTS
Where Are They Now? by Bob Wagner
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tanley “Kitten” Hayward was front and center during the last Golden Era of Philadelphia Boxing in the 1960s & ‘70s. He was a fan favorite who battled and brawled from The Spectrum to The Blue Horizon and back with a wicked two-fisted body attack against a crop of hard-nosed Philly fighters like Eugene “Cyclone” Hart, Willie “The Worm” and “Bad” Bennie Briscoe, as well as a few world contenders along the way. His pro career began in 1959 when he went on to win 16 of his first 18 matches. By 1964, Hayward found his groove and started working his way up the ladder to a title shot. His brutal four round victory over future Welterweight Champion Curtis Cokes opened the eyes of the boxing world. Kitten was on his way. In 1968, Hayward won a 10 round decision over former World Champion Emile Griffith. It undoubtedly was one of the biggest fights of his career, putting Kitten in line for that elusive title shot. On March 17, 1969, Hayward squared off against Freddie Little for the vacant WBA and WBC versions of the Junior Middleweight Title. But he lost a unanimous decision over 15 rounds. It was the beginning of a downward spiral for Hayward, who lost 10 of his last 15 fights. He was KO’d by other Philly legends, Willie “The Worm” Monroe and Eugene “Cyclone” Hart and lost a 10 round decision to “Bad” Bennie Briscoe. Hayward points out that all those later fights were at 160 pounds and he was really a Junior Middleweight. Stanley “Kitten” Hayward retired in 1977 with a 32-12-4 record against some of the best boxers of his era in his weight class - 147-160 pounds. Philadelphia RowHome Magazine recently sat down with the Boxing pro to talk about his life and career. PRH: Where did you grow up? KH: I was raised in North Philly. Times were tough for everyone back then so we moved a few times, but always in the North Philly area. PRH: There is an old expression - ‘He’s a typical Philly fighter.’ What is a Philly fighter to you? KH: Well, that can mean so many different things. But I think it was just the toughness. Times were tough and it made us tough. But you never knew how little you had because everyone was the same. PRH: Boxers usually have flamboyant, tough nicknames. Where did the name ‘Kitten’ come from? KH: (Laughs) Well, there’s a story to that. I was managed by a fellow named George Katz. One day, his girlfriend asked him what was my nickname? George told her they called me ‘Stonewall’ or something like that. She said that that was no nickname. Since his name was Katz, I should be a Kitten. And the name stuck. PRH: You turned pro in ’59 and by 1963, you compiled a very impressive 16-1-1 record. Looking back, do you think you were ready for the Jose Stable fight in Madison Square Garden? He was the #1 contender in the world at the time, wasn’t he? KH: Yes, he was. I definitely felt I was ready and it was a very close fight. I almost had him in the 10th Round but I just couldn’t finish him off. He won the decision.
Former Philly champ “Kitten” Hayward takes us back to the Golden Era
PRH: Tell us about your 1964 fight with future world champ Curtis Cokes at the Blue Horizon. KH: That was a tough fight! It was the last Friday night fight held there. I won that on guts! I got dropped in the second round but kept working the body and then knocked out Curtis in the 4th Round. PRH: Tell us about your first match with Bennie Briscoe in 1965. KH: We fought at the Old Philadelphia Arena and that was a real Philadelphia fight. A war! I took that fight very seriously and trained hard for it. I didn’t always train well. (Laughs) But I was in great shape and we went toe-to-toe for 10 rounds. I got the decision. PRH: That fight was supposed to pave the way for a shot at the welterweight title against Emile Griffith in 1966. What happened? KH: Well, my manager wouldn’t take the bout. Back in those days (laughs), the Mob was still around and you fought who you were told to fight. So it didn’t happen. But you had to play ball to get your shot. PRH: You finally did get a chance to fight Emile Griffith, although it was not a title fight. Correct? KH: Right. We finally got together in 1968. I trained up at Deer Lake – the facility that Muhammad Ali later bought and trained at. That was a great place! It was a good, close fight and I got the decision in that one.
PRH: Toward the end of your career, you had a very famous re-match with Bennie Briscoe in 1975. What do you recall most about that fight? KH: Well, he got the decision but I won the fight! (laughs) The crowd at The Spectrum thought I won it too! Man, they was booing! But you know, that’s how boxing is sometimes. I lost a lot of fights I shouldn’t have, especially out of town fights. PRH: During your career, you fought in a number of weight classes -Welterweight, Junior Middleweight and Middleweight divisions. When were you at your best? KH: Welterweight. Especially when I was younger. I was a tiger. I was more comfortable as a Welterweight. PRH: Where did life take you after you hung up the gloves in 1977? KH: I worked for Common Pleas Court. I became a Court Crier with the City of Philadelphia and stayed in that position for 33 years. PRH: Do you think we ever will see another Golden Era of Philadelphia boxing like we did in the 1960s & ‘70s? KH: No. I don’t even watch boxing anymore. These kids today don’t want to be boxers.
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PLANNERS
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n March 9th, Philly-born Bernard Hopkins became the oldest boxer to hold a title in history when he beat Tavoris Cloud in a unanimous decision at the Barclays Center in Brooklyn, N.Y. “I have a history of destroying young champions and having to never see them again. I don’t know if you will see Tavoris Cloud again,” Hopkins said shortly after the bout. At 48, Hopkins surpassed George Foreman as the most senior champion. Foreman was 45 when he won the heavyweight title in 1994. Hopkins, who has been fighting professionally since 1988, claimed the IBF light heavyweight crown with his victory over Cloud. “I was really working on my speed and reflexes. At 48-years-old, I wanted to display them,” Hopkins told HBO’s Max Kellerman during a post-fight interview. “I’m with the 40-and-up club, and it still rules.” ✽
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DAVID MAIALETTI/STAFF PHOTOGRAPHER/PHILADELPHIA DAILY NEWS
CRUISE
PRHsports SM
 PRHbrides guide
Something Old Something New
photos by Jessica Kripp Photography
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Dear Diary
heirs is a love story. It tells the tale of high school junior Christine Moylan, who was so ga-ga over senior Erik Krawiec that she got stage fright the first time the two came face-to-face. She even told her diary that she was going to marry him. In the meantime, Erik couldn’t help but notice the beautiful girl with long hair and a great sense of humor. But it wasn’t a candlelit dinner that brought the two closer together. It was Erik’s sports injury. The daughter of a chiropractor, Christine lent a sympathetic ear. Still in high school when Erik left for college,
by Joseph Volpe, Cescaphe Event Group If there is something that never grows old, it is the story of a couple’s love. I know you will enjoy the story of Christine and Erik Krawiec. As with many love stories that we have witnessed through the years, it won our hearts. We are all hopeless romantics and know our venue will become a treasured memory in their timeless love story.
Introducing the Down Town Club As I roam around the construction site of our newest venue, The Down Town Club, I replay their fairytale wedding in my head. I realize that time may go by, but the love of Christine and Erik will never grow old. I laugh as I realize that it is not necessarily the same for the place where couples celebrate the union of that love! The walls of The Down Town Club have seen many celebrations of love. The furnishings have witnessed
Christine visited every Saturday, returning home by 9 pm. When it was her turn to go to college, Erik encouraged her to follow her dream and attend school in Massachusetts. For the next six years, they had a commuter relationship. Christine said she knew the two would get engaged but she didn’t know when. And Erik kept her guessing the whole time. Frustrated, Christine vented to a friend that she was pining for that proposal. As they walked toward the iconic LOVE statue in Center City, Erik popped out from behind the giant letters and popped the question. Of course, she said yes. On the day of her wedding, Christine gave Erik a framed copy of her diary page. She also honored Erik’s deceased parents by carrying a memento photo of them in her bouquet of flowers.
wonderful words of toasts and blessings. And the floors certainly have felt the dancing of those celebrations. I could still feel the lingering romance in the air as I walk through the space. But The Down Town Club was a tired and worn host, giving everything it had to its special guests. As my wife and I walked through this historic structure for the first time, we both felt the life still left in its grand and natural beauty. And we both recognized its need for some Cescaphe love. Months later, The Down Town Club boasts a striking new panoramic view of the city. Its original hand-carved wood accents have been restored and a rediscovered marble floor breathes new life into a weary structure. I could not be more
proud. We are excited to open its doors and present a rejuvenated host to Philadelphia and a new generation of never-ending love.
Reviving Vintage Space for New Love In our 10 years at Cescaphe Event Group, we have seen our fair share of a venue revival. It first started with the Cescaphe Ballroom, where the Imperial Theater in Northern Liberties sat empty and forgotten. It now rejoices in its restored opulence and guests are, once again, cooing over its beauty and history. Tendenza also has its own Cinderella story, transformed from a musty, concrete warehouse into a jaw-dropping beauty dripping
in crystals and tinted in wedding lighting. And, of course, there is Vie, our grand dame. Once a car dealership, the old structure was rewarded for its years of duty with imported, hand-crafted mosaics and elegant chandeliers. Nothing gives me more joy than seeing our vision of an amazing transformation come to life, becoming the backdrop to the celebration of Love. In this issue, Philadelphia RowHome Magazine writes about the revival of homes through reconstruction and renovations. We can relate all too well! In its revival, our team at Cescaphe Event Group is reminded that time may go by and its original ambiance may need some enlivening, but love (and its host) should never grow old! prh
Cescaphe is a member of the PRH Business Network. About Joseph Volpe, the Brides Guide. Ever keeping his eyes focused on the latest wedding trends, Cescaphe Event Group CEO/Chef Joseph Volpe is recognized as the area’s leading authority on ballroom bliss. With his innovative approach to the most important celebration of your life, his award-winning Cescaphe Ballroom, The Atrium at the Curtis Center, Tendenza and Vie, combine a captivating ambiance with exquisite cuisine for an unforgettable experience. Visit cescapheballroom.com or call 215.238.5750.
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PRHbrides guide
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ontemporary. Traditional. Elegant. Dramatic. Your wedding cake symbolizes your love and commitment to each other. And Isgro Pasticceria has been celebrating brides for the past 109 years. With a custom design to mark your momentous occasion, your day will be an affair to remember.
Color Your wedding cake is the centerpiece of your reception. Why not match it to the theme of your wedding? If you are getting married in the spring, consider draping a sweet bouquet of roses around the cake. Want something more traditional? Isgro’s staff is also well-versed in ribbons and lace, flowers and fresh fruit. Your imagination is the limit. Shape Your wedding cake doesn’t have to be oval or square. When it comes to designs, think outside the box. Tiered layers? The sky is the limit. Let them eat cake! Don’t wait until your first-year anniversary to taste your wedding cake. Artisans like Gus Isgro spend hours creating a custom cake to mark one of the most treasured moments in your life. Take time to share a slice with your guests. The center of attention Don’t hide your cake in the corner! Show it off on a display near the dance floor so your guests can’t miss it. Isgro Pasticceria is a member of the Philadelphia RowHome (PRH) Business Network
ISGRO PASTICCERIA 1009 Christian Street Philadelphia, PA 19147 215.923.3092 Hours: Sun / 8 am - 4 pm Mon - Thur / 8 am - 6 pm Fri - Sat / 8 am - 8 pm www.bestcannoli.com 80
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Fast Fact: Wedding Cake History Dating back to the ancient Greeks, the groom’s fruit cakes were served at weddings as a sign of fertility & prosperity. Since all married men wanted to have plenty of children, the wedding cake quickly gained in popularity. The Bride’s “pie” eventually transformed into the modern wedding cake we know today.
Summer
Fun
Bella Angel Bridal Hair & Makeup
Cruising
2013
brought to you by Liz Emory of Seasational Cruises
A
s a Cruise Specialist, I have traveled the high seas and experienced the fun of summer cruise ships. And what’s the best part? There is a cruise vacation fit for any group of people. Whether you are looking for a romantic cruise for two, a family fun experience, an individual or group cruise, a reunion or wedding and honeymoon, I can plan it all! With a beautiful cabin, entertainment to wow you, sensational night life, dancing, dining options galore and the best casinos ever, there is something for everyone to do! Take a break from the everyday life and enjoy a wonderful cruise vacation to relax and enjoy summertime pleasure.
Norwegian Breakaway Cruise Ship. The newest Cruise Ship to the Cruise Industry. Norwegian loves the Big Apple and now is committed to sailing year-round from New York to Florida and the Bahamas and also from New York to Bermuda. Norwegian Breakaway is the newest and hottest ship to the cruise lines. The ship, built in Germany, holds 4000 passengers, and sets sail for the first time this April 2013. Experience its amazing restaurants, desserts by the Cake Boss, pools, whirlpools, cocktail lounges, dancing, live entertainment and casinos. And there’s plenty for the children to do, as well. The choices are endless. Relax in a State Cabin or pamper yourself in a Spa Suite. Cabins start as low as $599 per person with double occupancy.
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Royal Caribbean Explorer of the Seas Mega Ship 9 Night Bermuda and Caribbean Cruise Cruises are now booking from May 2013 to December 2013 Departs from Cape Liberty Cruise Port, N.J. to Kings Wharf Bermuda, Phillipsburg St. Maarten, San Juan Puerto Rico, Labadie Haiti. Returns to Cape Liberty Cruise Port, N.J. Explorer of the Seas offers several pools on deck as well as whirlpools, sports courts, skating rink, rock climbing, mini golf course, day spa & gym. Enjoy themed bars and dancing, lounges, restaurants, live entertainment, casino & beautiful shore excursions. Prices start from $949 per person for double occupancy. Book your cruise today! Email: Liz@seasationalcruises.com www.seasationalcruises.com Phone: 267.252.4792 Toll Free: 877.327.7707 Seasational Cruises is a member of the Philadelphia RowHome (PRH) Business Network rowhome magazine
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PRHGreenSp ce
The “Greening” of Philadelphia’s Film Industry by Kerri-Lee MAYLAND
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Sharon Pinkenson’s “Buy Local” campaign sheds some light on local talent
O
ur first meeting was on a humid Saturday in July in South Philly. Dawn and Dorette were sweating it out at a South Philly gym doing the “015 Workout.” Their “torture” session was right before mine. I recognized them from reading RowHome and was thrilled to meet them and gush about their magazine and how much I looked forward to reading it. Their love of all things Philly was admirable, as was their drive to put their platform “Go Home Philly. Stop & Shop at our Local Spots.” onto beautiful glossy pages. They made me their GreenSpace editor and since 2008, my goal has been to further their platform and showcase all things “green” in the City of Brotherly Love. RowHome has given me the chance to sing the praises of area farmers and encourage you to hit the brakes when you pass a farm stand and “Buy Fresh, Buy Local.” Over the years I have written about bringing green into your home, your life… and now, your films! There is someone I’ve always wanted to interview. From a wardrobe stylist to the executive director of the Greater Philadelphia Film Office (GPFO), where she’s called successive shots for two decades, Sharon Pinkenson needed to get the word out about her “Buy Fresh, Buy Local” film campaign. After all, her success of boosting the southeastern Pennsylvania region’s economy by $4 billion is a bragging right in the film industry. I jumped at the chance to interview her. By the way, the Pennsylvania Association for Sustainable Agriculture (PASA) shares the very same slogan.
❱❱ PRH: What motivated you to become a supporter and advocate for “buying fresh” and keeping the Philly Film Industry “local?”
Sharon Pinkenson Executive Director Philadelphia Film Office
Sharon: GPFO’s Buy Fresh Buy Local campaign is not exactly a food-based program, notwithstanding the fact that a great percentage of production expenses are in fact food related. Our Buy Fresh Buy Local campaign is more of a public relations effort encouraging tradesmen and women (crew), professional service providers and business owners (vendors) to support the local film commission by purchasing a sponsorship, advertisement or listing on FILM. ORG. The value proposition—beyond civic pride—is the fresh marketing and social networking benefit, a result of recent website upgrades. To be fair, we have established a system where credited crew and vendors pay to list and advertise on the website. In doing so, we are able to produce a working list of active professionals for the producers. Recently, we have observed that many local crew and vendors have opted to purchase on international production resource hubs. That is fine for the individual who wants to travel and take a more nomadic production journey. For individuals who want to live and work in Southeast Pennsylvania (SEPA), we encourage purchasing a listing or ad. This will ensure that when a producer is looking to set up shop in a region that has a built-in crew base, the proof is just a click away.
❱❱ PRH: Have you ever been challenged when you encourage a film, commercial or television producer to use local vendors? Sharon: I don’t know any business person who would rather pay for multiple hotel nights for possibly hundreds of people they have to fly-in from elsewhere and pay per diem, over hiring from a capable and proven LOCAL workforce.
❱❱ PRH: Do you wonder if your work now, will have environmental or historical implications as well as the obvious economic ones? Sharon: The film industry, compared to other multibillion dollar industries operating locally, is fairly green. And with the digital revolution, production is becoming less and less wasteful. However, that has not stopped GPFO from adopting a Green Initiative called GreenerSETS (Setting Entertainment Toward Sustainability). We produce and update frequently a downloadable resource guide offering free listings of green businesses and resources for production. This is our part to help reduce our industry’s carbon footprint in this region. GreenerSETS has been in existence since 2008, though we have always produced a Recycling Guide in our formerly printed and now totally digital database-driven Production Guide. In fact, the Producers’ Guild of America has adopted our guide as a model to establish their burgeoning PGAGreen program. Of course, such programs are only as good as the available funding. To support GreenerSETS and other GPFO community focused initiatives, please contact our office and ask about our Executive Producer program.
❱❱ PRH: With the current economy, we’ve all been called upon to find new, innovative ways to create jobs and encourage job growth. Do you believe this will help bring jobs to (and keep jobs in) the Philadelphia area for those working in production? Sharon: As an economic development agency, the GPFO is committed to stimulating job growth. We do that by touting the many benefits of filming in the region. One of the leading benefits is our trained crewbase. When producers begin meeting with our office about filming in the region, they look to us for crew and vendor recommendations. If you believe that producers make production decisions on such variables, than you should support the Greater Philadelphia Film Office. All proceeds from listings, ads and sponsorship go to fund the work we do to support production and cultivate the local creative economy. After more than two decades of hard work, Sharon Pinkenson, has turned Philadelphia from a maybe movie town into a definite movie city. In the future, she plans to remain in the film office, promote Philadelphia and work with foreign nations who have a developing film industry. ✽ rowhome magazine
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PRHon the corner
LEAP OF
FAITH It takes a leap of faith to get things going
It takes a leap of faith you gotta show some guts It takes a leap of faith to get things going In your heart you must trust … Bruce Springsteen
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ON THE CORNER with Mark Casasanto As this past winter rolled in, so did the realization that my first-born, my namesake and junior, was turning 19. While that’s not exactly earth shattering information, it was a quiet, yet significant movement on my own personal Richter Scale. My father died unexpectedly when I was just 19 - the harshest of realities for this youngest child of five. While we shared special and magical moments, it was just too brief a time. We were just getting to know each other as adults. It was then that I realized the importance of a father-child relationship and vowed to spend as much time with my children, despite the challenges. I think Bill Cosby said it best. “Nothing I’ve ever done has given me more joys and rewards than being a father to my children.” ☞
Love the way life looks on you A couple of weeks after his 19th birthday and almost 28 years to the day my father died, an opportunity presented itself for some father and son bonding. An adventure that I would have easily shared with my dad — and now looked forward to sharing with my son. With no convincing necessary, we headed to the beach to tackle the frigid Atlantic Ocean. Every winter, as I watched the Polar Plunges take place around the region, I never envisioned that one day, I too, would join those people I used to call “nuts.” Why would anyone want to jump into a freezing cold ocean in the middle of winter? This past February, on the 15th Street Beach in North Wildwood, I — I mean “we” — became two of those “nuts.” There we were, jumping and stretching to keep limber on the cold and rainy beach. Cardinals, priests, ballerinas, three blind mice, sumo wrestlers and many other assorted nuts from life’s container of humanity joined us. The call would soon come to dash fast and furiously into the Atlantic Ocean for the 5th Annual Leprechaun Leap. (Sponsored by Keenan’s Irish Pub, proceeds benefit the Philadelphia Fallen Heroes Survival Fund.) Donned in the purple and gold of our Roman Catholic High School soccer jerseys, we ran (or at least in my case, I called it running!), in honor of slain Officer Robert Skerski, father of children whom I have the pleasure to know and have coached. Kids my own children call friends and teammates. Ali Gorman of 6 ABC News counted it down - 3, 2, 1! There we went! Breathtaking and cold but amazingly cleansing, the exuberant dip into the icy waters is difficult to describe. The worst thing to happen was my beloved yellow Crocs went AWOL — one soon returned with the rolling tide; the other in the hands of another leaper. A lot of great memories were made on that winter beach day. Fathers and sons, friends and neighbors, people on a mission to remember a hero. prh
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 PRHfashion
Sexy and the
City 86
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Hot Summer Sights by Alicia DeLeo & Phyllis Palermo
It’s time to clean out your closet and make room for the season’s hottest essentials.
Day: City Chic
For the perfect lips, don’t leave the house without Chanel Red. Add a great pair of Oversized Sunglasses and you are sporting the right attitude. Pair those sleek Skinny Jeans with a Fitted Tee and lightweight Flouncy Blouse or Jacket and you are unstoppable.
Night: Sizzling Skyline
Take a stroll through Center City or wander the cobblestone streets of Old City in a short Leather Jacket in colors like turquoise, yellow or ivory. Keep it comfy in a sleeveless Graphic Neon Tee and Short Skirt. Or, soften it with a Frilly Floral Dress. Wedges, Flats, Platforms or Stilettos in all shapes, colors and textures will keep your look as soft (or edgy!) as you want.
Day: Beach Scenes
Bathing Beauties, get ready to welcome 2013 in swimsuits that highlight your greatest assets. Bursts of color, sexy cuts and unique embellishments head to the beach this season. From barely-there bikinis to figure-flattering one-piece styles, it’s time to make your statement on the sandy shores. Colors. Pick your favorite flavors like Magenta, Orange, White, Chocolate & Licorice Styles. Shirred One-Piece, Bold Bandeau,
Vintage Two-Piece, Itsy Bitsy Bikini. Want to really shake things up? Slip into a Monokini or a high-cut one-piece that will brighten up any pool party. Trends. Fringe, Animal Print, Tribal Patterns, Bejeweled, Tea Party Prints, Vintage Inspired, 80s Color Block. Accessories. Hats - Large Brims, Straws & Fedoras.
Night: Casino Royale
Keep it Short. Beaded. Strapless. Backless. A Short Dress is your best bet for a night out on the town. Best Foot Forward. Ankle Wrap Flats or Wedge Sandals from the Christian Louboutin collection keep your options open all season long. Studs are back. And Strappy Heels never disappoint. Check out Gucci and Manolo Blanik for the latest looks.
Day: Beach Best
Any Occasion. Every Day.
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Cover Up. A sexy Cover-Up is a must-have whether you are reading a book by the water’s edge or sipping on a fruity cocktail poolside. A white gauze Caftan is a summer staple. Or choose something more retro in a bold floral print. Comfort is key with a beaded Kimono or LA-s‐ tyle Jumpsuit over your barely-there bikini.
RowHome Grown Krystal Tini jet-sets from coast to coast as an actor, model, choreographer and hair & makeup stylist. Since moving to LA from South Philadelphia in 2008, Krystal served as Choreographer & Costume Designer for the movie musical Standing Ovation. Her experience served her well, landing her a job as Costume Designer, Dancer & Choreographer for the 2011 independent film Cafe, starring Jennifer Love Hewitt and Jamie Kennedy. In 2012, audiences caught a glimpse of Krystal in a cameo scene with Colin Farrell and Terrence Howard in Dead Man Down, filmed in her hometown Philadelphia. Tini was chosen as spokesmodel for Vaute Couture, a clothing line based in NYC. She also is a dancer in the concert backdrop video for rock band KISS’ European Tour. Coming up? She plays the role of Grace Summers in the film Star Power, set for release later this year. Keep up with Krystal Tini on the web @ www.ktini13.webs.com
Cedrone’s Flowers
photo by Jon Vincent Photography
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Looking for a
Fauxhawk? by Jennifer Barkowitz
M
ichael Rosetti has been cutting hair since he was 12 years old. “I started cutting hair for friends in my basement,” he laughs. “I guess you can say it grew from there.” In 2007, Rosetti decided it was time to move up from the basement. He opened King’s Kut at 2610 Juniper Street -- in the heart of his South Philadelphia neighborhood, -- and his friends followed. So did their friends. And people from neighborhoods all around the city. From tots to teens to Pops of all ages, Rosetti said his staff specializes in both modern and classic cuts and everything in between. Mohawks, Fauxhawks. Rosetti’s seen it all. And keeping pace with the changing styles keeps customers coming through his doors. “People feel comfortable here. It’s a friendly place with great conversations going all the time. And to top it off, you’ll leave with a great haircut.” Reminiscent of his early days in the basement, Rosetti said he even plays movies on the flatscreen in his shop. “It’s good for the ambiance.” No appointments necessary. Walk-ins are welcome. 215.336.KUTS (5887). King’s Kut is a member of the Philadelphia RowHome (PRH) Business Network
Anthony’s Italian Coffee House is the celebration of a century-long Family Tradition of Excellence in Philadelphia’s Italian Market. Owned & operated by the 4th Generation of the Anastasio Family, Anthony’s Italian Coffee House is Philadelphia’s Premier Italian Café, featuring the area’s finest selection of Coffees, Chocolates and Gelato. Located in our Family’s original retail store on the Italian Market, Anthony’s Italian Coffee House now offers nationwide shipping of our specialty products for all to enjoy—whether you’re across town or across country.
Nail it!
N
by Dominique Verrecchio
ail Polish tells a lot about a girl. Her mood. Originality. Style. Most importantly, the perfect manicure can accent any outfit. As the seasons change, so do nail trends. Light, subtle colors like pale pinks and nudes were seen recently on the runways during New York Fashion Week. Metallic-colored polish and funky designs like Ombré, multicolor combinations, stripes, jewels, the moon manicure, sparkles, the half-painted nail and different patterns also were spotted. Expect to see these colors and designs hop right off the shelves and onto the nails of women all around the world in the upcoming seasons. The deep, darker colors and the brights that consumers love remain in style, sealing their top spot on the list of hot nail trends for the warm weather months ahead. Rich blacks, deep blues and dark purples will continue to make a strong fashion statement, along with hot pinks, intense oranges and bright greens. Looking for a break from the bold? The natural look is very
trendy this season. If you want your nails to look fashionable and fabulous, keep them short and either rounded or squared off. The French manicure - a timeless style of nail art - is back and better than ever. The new and improved version of the French manicure features bright combinations of colors, uneven tips and clear bases with dark tips. Match your nails with your eye shadow or lipstick for a very cool summer look. Get your “Beach Feet’ ready! Match your fingers and toes or get creative with colors. Mix and match! For the perfect beach feet, think ‘BPMPF.’ BUFF your feet to remove dry skin. Get a PEDICURE. Trim and shape your toenails the way you want them. Keep your feet MOISTURIZED. Apply lotion daily to keep your skin baby soft. Keep your nails POLISHED between pedicures, especially if you want to show off that new pair of flip-flops. FRESHEN up every day. Keep your feet clean, soft and healthy all summer long. Pick the perfect shade of polish and get ready to stand in the sand! prh
Italian Coffee House 903 S. 9th st 215-627-2586 Chocolate House 915 S. 9th St 215-627-5080 Open 7 Days a Week Mail Order 800-833-5030
www.ItalianCoffeeHouse.com
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 PRHfashion
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Top 10 Things on a Girl’s Summer Wish List by Marialena Rago
10
Redesign your room with funky animal prints, stripes & colors to turn your space into paradise after a long day at the beach.
9
Catch up on some reading like “City of Bones: The Mortal Instruments and Beautiful Creatures” by Cassandra Clare.
8
Go to the Movies! F. Scott Fitzgerald’s “The Great Gatsby” stars Leonardo DiCaprio (May 10 release date) and the boys of One Direction hit the big screen with a concert movie (August 30th).
7
Femme Fatale - a throwback to 1940s Hollywood - is a fashion statement this summer. Get vintage with girly looks like high waists, curvy lines and pops of purple & pink!
6
Get your Flatforms! The best of both worlds - platform shoes & flats in one! You get the effect of being tall without the annoying heel!
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Beach Waves are the way to go when spending hours on the beach. This summer, add color to your tips for the girly grunge look (It washes right out too!)
4
Graphic Tees are perfect at the beach. Add a cute blazer and high-waisted skirt and you’re good to go just about anywhere!
PFCU.com | 215.934.3500 929 Snyder Avenue Philadelphia, PA 19148
3
DIY! Search the web or Blogs like Pinterest for one-of-a-kind gear like jewelry, cool ripped jeans & Hair Accessories.
2
Turn up the music! Beyonce, Britney Spears, even the Backstreet Boys, are coming out with new albums and summertime jams!
1
Anything NEON! From jeans to bags. If the color pops, it’s a must-have this summer!
PHILADELPHIA FEDERAL PAYROLL SERVICES, LLC
For a Free, No-Obligation Quote, call 215.437.7110 or visit PhilaFedPayroll.com
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Diamond Crest Motel Life’s a Beach
S
ummer in the city is so close you can smell the salt air. With its fivemile stretch of sandy shores, the Wildwoods once again got top votes for Best Beaches in New Jersey. And they’re free! Get the summer started by booking your vacation at the Diamond Crest Motel. Located just off the beach in Wildwood Crest, each suite at the Diamond Crest includes separate bedrooms and kitchen amenities. The Motel also features an Olympic-size swimming pool, fenced-in pool for the kiddies and is located minutes from many of Wildwood’s most popular attractions! ❱❱
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rates Type of Unit
A Luxury 2 Room Motel Suite Pool/Oceanview
B Luxury 2 Room Eff. Suite Pool/Oceanview
$50
$53
$53
Memorial Day Weekend $279
$289
$279
May 27th – June 6th
$65
$60
2013 Dates May 1 to May 23
C Oceanfront Deluxe Motel Room
D Oceanfront 1-Room Efficiency
E Motel Guest Room
Extra Person
$60
$45
$7
$289
$205
$7
$65
$55
$7
Rates Include 2 Persons
$60
Rates Include 4 Persons
2 Persons
June 10th – June 20th
$85
$90
$85
$90
$60
$10
June 21st – July 2nd
$99
$110
$99
$110
$75
$10
July 3rd – July 7th
$140
$150
$140
$150
$90
$10
July 8th- July 26th
$150
$160
$150
$160
$120
$10
July 27th –Aug. 22nd
$175
$180
$175
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$130
$10
Aug. 23rd – Aug. 30th
$135
$140
$135
$140
$80
$10
Sept. 3rd- Sept. 18th
$80
$85
$80
$85
$55
$10
Sept. 22nd – Oct. 18th
$70
$75
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$50
$7
gohomephilly.com
PRHSCHOOLYARD
Book your Vacation Early! Save 10% off your Vacation Stay Based on Availability
❱❱ Reasons to Book your Diamond Crest Getaway
If “convenience” is high on your wish-list, the Diamond Crest Motel fits the bill. Grab your towel and sunscreen and head for the beach directly across the street from your room! Or sip a cool drink poolside while you watch the waves crash toward the shore. Take the Wildwood Crest Bike Path to the famous Boardwalk- the hub of happiness in the Wildwoods. Visit Adventure, Morey’s, Surfside and Mariner’s Landing Piers for rides, restaurants, arcades, games and shops spanning two miles. Rides are open from Noon to Midnight beginning May 25th. Waterparks open from 10 a.m. to 5 p.m. daily.
The Diamond Crest Motel 7011 Atlantic Avenue Wildwood Crest NJ 08260 609.522.1700
❱❱ Music to your ears
Beginning May 26th, Centennial Park offers free summer concerts for all ages, Wednesdays & Saturdays. Go to www.VisitWildwoodCrest.com for a list of upcoming events and live band schedules. Don’t forget your beach chair!
❱❱ Water-logged
Nearby Sunset Lake boasts “views that compete with the Florida Keys.” Enjoy crabbing, kayaking, sailing and other water sports. Also check out their craft fairs and boating events throughout the summer. Visit www.Wildwood.com for details.
❱❱ Adults Only
Looking for a night out on the town? The Diamond Crest Motel can help you arrange roundtrip limousine service to and from Atlantic City.
❱❱ Wildwood Tackles Tech
Want info at your fingertips? Download the “Wildwoods” app for Android and iPhone to get scoop on shopping, restaurants and the latest Wildwood events. This app even helps you find activities on rainy days!
Located directly across the street from the Beach in beautiful
Wildwood Crest! 2-Room Suites & Efficiencies Olympic Size Pool Ocean View Sun Deck Minutes away from Wildwood’s famous Boardwalk, Amusements & Water Parks Book Now for Special Rates & Packages! Mention Philadelphia RowHome Magazine for deeper discounts! Visit
www.DiamondCrestMotel.com for more information
Visit www.DiamondCrestMotel.com for more information. Tell them you read it in RowHome for RowHome Reader discounts. The Diamond Crest Motel is a member of the Philadelphia RowHome (PRH) Business Network
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PRHRemembers
Home Repairs Gone Wild by Tony Santini
T
here are people - men and women - who can fix anything around the house, tackle minor automotive problems, build an addition, hang wallpaper and replace a faucet. And then there’s the other 99% of us. Let’s face it. One time or another, we’ve all had that burst of “DIY” (Do It Yourself) confidence when we convinced ourselves we can tackle a home repair job alone to save time, money, or just to prove that ‘I have this!’ You soon come to realize that not only did you not “have this,” you probably should have never considered it. Sometimes, you can look back on those situations and laugh. Sometimes, you look back and still want to cry. I once helped a relative install a hook & eye lock on a door frame. Seemed simple enough. “No problem,” I said. ”I got this!” I took my power drill over to his house because I was going to do this right. Unfortunately, while bearing down to bore the pilot hole, the drill bit snapped and the drill and my hand went through the screen. This home repair job just went from 49 cents to $24. Ouch. Some home repair situations are comical. My Dad had a rain spout malfunction at the house. Rain water was flowing into the basement. To fix that problem, he put up a metal brace to direct the water into the drain. When the drain couldn’t handle the water after big storms, he positioned a shovel to redirect the water to the alley. When the water caused the cement to crack, he added a wooden plank to change the direction of the water flow into the yard. By the time he called in
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the professionals, the yard looked like the old game “Mousetrap!” My friend once attempted a “small” project. Wallpapering the Powder Room in his house. With thoughtful planning on his part, he removed the toilet and sink to get the paper behind them. While hanging the very first sheet of wallpaper, his foot slipped off the ladder and hit the toilet supply valve. The water started gushing straight up and all over the room. He managed to reposition himself but both hands were holding the sheet of wallpaper with the glue on it. While trying his best to save the wallpaper, he reached down to shut off the water valve.That’s when he slipped off the ladder, grabbing onto the medicine cabinet to break his fall. It didn’t break his fall, of course, but it did crash to the ground and scratched his brand new tile floor. Ooops! Another friend acknowledged his mechanical incompetence but, in an attempt to save a little money, hired an unlicensed contractor to install new plumbing. The only problem, the handyman he hired had a bit of a drinking problem. Since the house was gutted at the time, my friend left the worker with the keys and went on vacation. When he returned, the entire house was dripping water and the living room looked like the Rainforest Café. Apparently, the “contractor” was not an expert in soldering, either. The hired helper never returned to fix the damage but he did leave all of his tools and a six pack of beer behind. The moral of these stories? Those who can, do! Those who can’t, hire a professional. prh
Now of fering Facials & Professional Skin Care Products 17 th & Oregon Avenue, Philadelphia | 215.389.8100 www.thecuttingpointsalon.com
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PRESSED By Dorette Rota Jackson
South Philly Etiquette
by Dorette Rota Jackson
I
’m watching Dr. Phil flip out on a mother who has keg parties with her son’s friends. The door flies open. Dawn looks pale. Sweat is dripping from her upper lip. “You’re not going to believe what just happened,” she huffs. “I almost killed a man on Shunk Street. He’s on his Schwinn in a suit and tie. His briefcase is shoved sideways into a basket on the front of his handlebars. And he’s going the wrong way down Shunk! Is he serious!” she screams. I try to be the voice of reason. Calm her down so I can hear Dr. Phil go off on this lady. “It’s the Green thing. People are serious about the environment,” I tell her. “Here’s how they can conserve the environment. Shove your bike into the trunk of your car and drive down the Lakes. It’s nice and green there. And you’re not going to get killed! What’s wrong with all these people? When you move to the city, you have to learn the rules of the city. Take the subway to work. Or a bus. Or here’s a green idea - walk! Park your bikes, people. It costs a lot more for a funeral than you will ever save in gas!” “You sound like an old lady,” I say. “A miserable nagging old 96
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woman.” The lady’s in tears on the TV. Tells Dr. Phil that her mother used to let her have keg parties. “I’m really happy to see all these new people moving into the neighborhood. But they have to learn how to hang.” Dawn’s still on a roll. I avoid eye contact hoping that she will stop talking. It’ doesn’t work. “And what’s up with three people walking down the street together? All in a row on the pavement? They see me coming toward them. Shouldn’t somebody drop to the back of the line to let oncoming traffic through? I have to walk in the street to pass them! Everybody knows that only two people fit comfortably across a pavement so anyone coming in the opposite direction can get by. You don’t force people into the street! It’s common sense. Move over!” I tell her about the mother and the keg parties. “Keg parties! She’s an idiot. She should worry about sweeping her pavement!” I don’t get the connection but I know this rant session is far from over. I can forget about Dr. Phil. “And how about people who sweep only their pavements! Didn’t their mothers teach them that you sweep both sides of your neighbors’ pavements with yours. gohomephilly.com
There are no property lines in Philly. if you don’t feel like sweeping everybody’s pavement, don’t go outside until you do!” OMG. I can’t believe she’s still talking. “And put your dirt in a trash bag! Don’t sweep it into the middle of the street. Like it’s going to stay there! Don’t these people have wind where they came from? All the dirt blows back onto your pavement! Everybody knows you shovel the dirt into a Hefty. Bring the bag inside and put it out on trash night. It’s really quite simple.” I know it’s coming. She’s going to talk about the therapeutic benefits of the garden hose. “Hosing is very therapeutic,” she says right on cue. She points to her new lime green slinky model from Home Depot. It’s attached to the faucet in front of the house. “It never tangles,” she brags. “I love my hose. After you sweep, you water the pavements. Yours and the neighbors on both sides. There’s nothing like the smell of clean cement.” I think this would make a great episode for Dr. Phil. “Same rules apply to shoveling. If you’re not in the mood to shovel all three pavements, don’t go outside until you are. If you dig your car out of the parking spot,
it’s yours for 24 hours. That’s how we were raised or am I nuts?” she asks without really wanting an answer. “They take your parking spot and get on the subway! After you dug out for 3 hours! I see people fist-fighting in the streets during snowstorms! And it all comes down to common courtesy.” Someone honks the horn outside. “God forbid you try to unload your ShopRite bags! Your heart shuts down trying to run the bags to your front step. People see you unloading your groceries. It’s an unwritten rule of the city. If there’s nowhere to park when you get home with your grocery bags, you are allowed to unload them onto your pavement without anyone honking.” Are you blocking traffic? I ask as I look for an excuse to leave the room. Someone is honking. I open the door and see Dawn’s lime green slinky hose unfurled into the middle of the street. Water is spurting from the faucet in all directions. Must have gotten caught under the wheels of the five kids on Schwinns that just drove by. “Hey Dawn. How many Schwinns fit comfortably across the pavement at one time?” prh
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