úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ ëĄìúą×ô PANYAPIWAT JOURNAL Volume 7 Supplementary Issue December 2015 ýéąíĄìÔąöÛĄçÔąöîŤààąóćúĄåìŢ
úąöýąöîŤààąóćúĄåìŢ îŖêĈė ÜíĄí 4VQQMFNFOUBSZ ëĄìúą×ô PANYAPIWAT JOURNAL Volume 7 Supplementary Issue December 2015
ÛĄçêĜąđçõ ýéąíĄìÔąöÛĄçÔąöîŤààąóćúĄåìŢ þôČŞ éììĐÛşÚúĄåìă èĜąíøíąÚèøąç ĀĜąďóĀîąÔďÔöĖç ÛĄÚþúĄçììêíċöĈ đêöûĄñêŢ đêöýąö
ñćôñŢêĈė đöÚñćôñŢĐþŞÚÛċÿąøÚÔöæŢôþąúćêõąøĄõ éììñàąēê îêċôúĄì ÔöċÚďêñĂ đêöûĄñêŢ đêöýąö http://www.cuprint.chula.ac.th & NBJM DVQSJOU!IPUNBJM DPN
ýÚúìøćÕýćêëćěèąôñöăöąÝíĄààĄèć
ðŘìǰĊę ǰÞïĆïǰ4VQQMFNFOUBSZǰíĆîüćÙöǰ ǰ7PM ǰ4VQQMFNFOUBSZǰ*TTVFǰ%FDFNCFSǰ ǰ*44/ǰ ǰ üćøÿćøðŦââćõĉüç Ć îŤǰĕéšéćĞ đîĉîÖćøêĊóöĉ óŤđñ÷ĒóøŠĂ÷ŠćÜêŠĂđîČĂę ÜêĆÜĚ ĒêŠðǰŘ ó ý ǰ ǰðŦÝÝčïîĆ đðŨîüćøÿćøìĊĂę ÷ĎŠ ĔîåćîךĂöĎúǰ5$*ǰ 5IBJ +PVSOBMǰ$JUBUJPOǰ*OEFYǰ$FOUSF ǰÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤǰúĞćéĆïìĊǰę ǰ ēé÷öĊîē÷ïć÷ÖćøÝĆéóĉöóŤǰ éĆÜîĊĚ úĄèéċîöăýÚ×Ţ ǰ ǰđóČęĂđñ÷ĒóøŠñúÜćîüĉÝĆ÷ĒúąñúÜćîüĉßćÖćøĔîÿć×ćüĉßćïøĉĀćøíčøÖĉÝǰ ÖćøÝĆéÖćøíčøÖĉÝĂćĀćøǰ üĉì÷ćÖćø ÝĆéÖćøǰýĉúðýćÿêøŤǰýċÖþćýćÿêøŤǰîĉđìýýćÿêøŤǰüĉýüÖøøöýćÿêøŤĒúąđìÙēîēú÷ĊǰĂčêÿćĀÖøøöđÖþêøǰĒúąîüĆêÖøøö ÖćøÝĆéÖćøđÖþêøǰ ǰ ǰđóČęĂđñ÷ĒóøŠÙüćöøĎšìćÜüĉßćÖćøĒÖŠÿĆÜÙöǰìĆĚÜĔîĒüéüÜüĉßćÖćøĒúąñĎšÿîĔÝìĆęüĕð ÕĀíďÕèïøÚąìêĈėöĄíèĈñćôñŢ ǰ ×Ăïđ×êđîČĂĚ ĀćǰðøąÖĂïéšü÷ǰÿć×ćüĉßćïøĉĀćøíčøÖĉÝǰÖćøÝĆéÖćøíčøÖĉÝĂćĀćøǰüĉì÷ćÖćøÝĆéÖćøǰýĉúðýćÿêøŤǰ ýċÖþćýćÿêøŤǰ îĉđìýýćÿêøŤǰ üĉýüÖøøöýćÿêøŤĒúąđìÙēîēú÷Ċǰ ĂčêÿćĀÖøøöđÖþêøǰĒúąîüĆêÖøøöÖćøÝĆéÖćøđÖþêøǰ ǰ ðøąđõìñúÜćîǰðøąÖĂïéšü÷ǰïìÙüćöüĉÝĆ÷ǰ 3FTFBSDIǰBSUJDMF ǰïìÙüćöüĉßćÖćøǰ "DBEFNJDǰBSUJDMF ǰ ïìüĉÝćøèŤĀîĆÜÿČĂǰ #PPLǰSFWJFX ǰĒúąïìÙüćöðøĉìĆýîŤǰ 3FWJFXǰBSUJDMF
ìđõíąõÔąöñćÛąöæąÔøĄėìÔöĀÚíê×úąô ǰ ǰïìÙüćöìĊÝę ąĕéšøïĆ ÖćøêĊóöĉ óŤǰêšĂÜñŠćîÖćøóĉÝćøèćÖúĆîę ÖøĂÜÝćÖñĎìš øÜÙčèüčçǰĉ 1FFSǰSFWJFX ǰĔîÿć×ć ìĊęđÖĊę÷üךĂÜǰÝĞćîüîĂ÷ŠćÜîšĂ÷ǰ ǰìŠćîêŠĂïìÙüćö ǰ ǰïìÙüćöìĊÝę ąĕéšøïĆ ÖćøêĊóöĉ óŤǰêšĂÜĕöŠđÙ÷êĊóöĉ óŤđñ÷ĒóøŠìĔĊę éöćÖŠĂîĒúąêšĂÜĕöŠĂ÷ĎĔŠ îÖøąïüîÖćøóĉÝćøèć ×ĂÜüćøÿćøĀøČĂÿĉęÜêĊóĉöóŤĂČęîĔé ǰ ǰïìÙüćöǰ ךĂÙüćöǰ õćóðøąÖĂïǰ ĒúąêćøćÜðøąÖĂïǰ ìĊęêĊóĉöóŤĔîüćøÿćøđðŨîÙüćöÙĉéđĀĘîĒúąÙüćöǰ øĆïñĉéßĂï×ĂÜñĎšđ×Ċ÷îĒêŠđóĊ÷ÜñĎšđéĊ÷üǰĕöŠđÖĊę÷üךĂÜÖĆïÿëćïĆîÖćøÝĆéÖćøðŦââćõĉüĆçîŤĒêŠĂ÷ŠćÜĔé ǰ ǰÖĂÜïøøèćíĉÖćø×ĂÿÜüîÿĉìíĉĝĔîÖćøóĉÝćøèćĒúąêĆéÿĉîÖćøêĊóĉöóŤïìÙüćöĔîüćøÿćø ÔĜąþìçñćôñŢďïõĐñöŞ ǰ ðŘúąǰ ǰÞïĆïǰÞïĆïìĊęǰ ǰöÖøćÙö đöþć÷î ǰÞïĆïìĊęǰ ǰóùþõćÙö ÿĉÜĀćÙöǰĒúąÞïĆïìĊęǰ ǰÖĆî÷ć÷î íĆîüćÙö èćçèŞĀÔĀÚíööæąëćÔąö ÿĞćîĆÖüĉÝĆ÷ĒúąóĆçîćǰÿëćïĆîÖćøÝĆéÖćøðŦââćõĉüĆçîŤ ǰĀöĎŠǰ ǰëîîĒÝšÜüĆçîąǰêĞćïúïćÜêúćéǰĂĞćđõĂðćÖđÖøĘéǰÝĆÜĀüĆéîîìïčøĊǰ ēìøýĆóìŤ ǰ ǰ ǰēìøÿćø ǰ ǰĂĊđöú ǰSFTFBSDI!QJN BD UIǰ đüĘïĕàêŤ ǰIUUQ KPVSOBM QJN BD UI
úąöýąöîŤààąóćúĄåìŢ îŖêĈė ÜíĄí 4VQQMFNFOUBSZ ëĄìúą×ô 1"/:"1*8"5 +063/"- Vol.7 Supplementary Issue December 2015 *44/ êĈėîöĉÔüą ĂíĉÖćøïéĊǰ øĂÜĂíĉÖćøïéĊǰ ñϚߊü÷ĂíĉÖćøïéĊǰ ĒúąÙèïéĊǰ ÿëćïĆîÖćøÝĆéÖćøðŦââćõĉüĆçîŤ íööæąëćÔąö ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø ìĉó÷ŤóćóøǰöĀćÿĉîĕóýćúǰ
øĂÜñĎšĂĞćîü÷ÖćøÿĞćîĆÖüĉÝĆ÷ĒúąóĆçîćǰ
öĀÚíööæąëćÔąö ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø ðøĉââćǰÿÜüîÿĆê÷Ťǰ
ÙèąüĉýüÖøøöýćÿêøŤĒúąđìÙēîēú÷Ċǰ
ÔĀÚíööæąëćÔąö ñĎšìøÜÙčèüčçĉõć÷îĂÖÿëćïĆî ýćÿêøćÝćø÷Ťǰ éø ñéčÜýĆÖéĉĝǰ øĆêîđéēßǰǰ øĂÜýćÿêøćÝćø÷Ťǰ éø ÖîÖóøǰîčŠöìĂÜǰǰ øĂÜýćÿêøćÝćø÷Ťǰ éø ðóùÖþŤïćøöĊǰ ĂčêÿćĀąüćèĉßÖĉÝ øĂÜýćÿêøćÝćø÷Ťǰ éø ìĉüĆêëŤǰ öèĊēßêĉǰ øĂÜýćÿêøćÝćø÷Ťǰ éø üĆúúõǰÿĆîêĉðøąßćǰ øĂÜýćÿêøćÝćø÷Ťǰ éø üĉæĎø÷Ťǰ đĀúĊ÷üøčŠÜđøČĂÜǰ øĂÜýćÿêøćÝćø÷Ťǰ éø ÿĉêćîîìŤǰ đÝþãćóĉóĆçîŤǰ ǰ øĂÜýćÿêøćÝćø÷Ťǰ éø đĂĘÝǰÿēøïúǰǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø îúĉîĊǰ êĆîíčüîĉê÷Ťǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø óøšĂöóĉĕúǰïĆüÿčüøøèǰǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø öÜÙúßĆ÷ǰüĉøĉ÷ąóĉîĉÝǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø ÿčõćüéĊǰ ĂøŠćöüĉì÷Ťǰ ǰ éø ÖćîêŤÝĉøćǰúĉöýĉøĉíÜǰ éø ĕóøĆêîŤǰ ýøĊßîąǰ éø úĎÖÝĆîìøŤǰ õĆÙøĆßóĆîíčŤǰ éø ÿćíĉöćǰðåöüĉøĉ÷ąüÜýŤǰ ǰ %S ǰ,FMWJOǰ$ , ǰ-".ǰ
öĀćüĉì÷ćúĆ÷íøøöýćÿêøŤ öĀćüĉì÷ćúĆ÷đÖþêøýćÿêøŤ öĀćüĉì÷ćúĆ÷öĀćÿćøÙćö öĀćüĉì÷ćúĆ÷øćßõĆäóøąîÙø öĀćüĉì÷ćúĆ÷ÿÜ×úćîÙøĉîìøŤ öĀćüĉì÷ćúĆ÷đßĊ÷ÜĔĀöŠ öĀćüĉì÷ćúĆ÷øĆÜÿĉê öĀćüĉì÷ćúĆ÷đÖþêøýćÿêøŤ öĀćüĉì÷ćúĆ÷íøøöýćÿêøŤ öĀćüĉì÷ćúĆ÷đÖþêøýćÿêøŤ ÝčāćúÜÖøèŤöĀćüĉì÷ćúĆ÷ ÝčāćúÜÖøèŤöĀćüĉì÷ćúĆ÷ öĀćüĉì÷ćúĆ÷ÿ÷ćö ïøĉþĆìǰđÙøČĂđÝøĉâēõÙõĆèæŤǰ ÝĞćÖĆéǰ îĆÖüĉÝĆ÷Ăĉÿøą öĀćüĉì÷ćúĆ÷õćÙêąüĆîĂĂÖđÞĊ÷ÜđĀîČĂ öĀćüĉì÷ćúĆ÷íčøÖĉÝïĆèæĉê÷Ť
ñĎšìøÜÙčèüčçĉõć÷ĔîÿëćïĆî øĂÜýćÿêøćÝćø÷Ťǰ éø üøüĉì÷Ťǰ ÿĉøĉóúüĆçîŤǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø ÝĉîêüĊøŤǰ đÖþöýč×ǰ ñϚߊü÷ýćÿêøćÝćø÷ŤĕÖøÙčÜǰĂîĆÙÛÖčúǰ ñϚߊü÷ýćÿêøćÝćø÷ŤîõĆÿóøǰĒÿÜóć÷Ćóǰ éø đðøöùìĆ÷ǰĒ÷šöðøąđÿøĉåǰ éø üĊøĉÿćǰēßêĉ÷ąðčêêąǰ éø ĀöŠĂöĀúüÜÿøÿĉøĉǰ üøüøøèǰ éø ĂčøćđóĘâǰ÷ĉĚöðøąđÿøĉåǰ ĂćÝćø÷ŤÝĉøõĆìøǰÖĉêĉíîóĆêǰ ĂćÝćø÷ŤÝĉøüčçĉǰ ĀúĂöðøąēÙîǰ ĂćÝćø÷ŤüĉîĆ÷ßćâǰÿøøóēøÝîŤóĆçîćǰ ĂćÝćø÷ŤÿćíĉêćǰíîìøĆó÷ŤđÖþöǰ
ÙèąîüĆêÖøøöÖćøÝĆéÖćøđÖþêø ÙèąîĉđìýýćÿêøŤ ÙèąýĉúðýćÿêøŤ ÙèąïøĉĀćøíčøÖĉÝ ÙèąÖćøÝĆéÖćøíčøÖĉÝĂćĀćø üĉì÷ćúĆ÷îćîćßćêĉ ÙèąýċÖþćýćÿêøŤ Ùèąüĉì÷ćÖćøÝĆéÖćø ÙèąĂčêÿćĀÖøøöđÖþêø ÙèąïøĉĀćøíčøÖĉÝ ÙèąïøĉĀćøíčøÖĉÝ ÙèąýĉúðýćÿêøŤ
ïČşêöÚ×ċæúċåćÔøĄėìÔöĀÚíê×úąô 3FWJFXFST
øĂÜýćÿêøćÝćø÷Ťǰ éø óîćøĆêîŤǰ øĂÜýćÿêøćÝćø÷Ťǰ éø ĂĞćĕóüøøèǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø ßčêĉÿĆîêŤǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø åĉêĉöćǰ ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø èĆäåŤßčéćǰ ñϚߊü÷ýćÿêøćÝćø÷ŤÖŠĂýĆÖéĉĝǰ éø óĉæĎøǰ éø õĎøĉüøøèǰ %S ǰ"0ǰ %S ǰ8&*ǰ
ðćîöèĊǰ õøćéøŤîčüĆçîŤǰ đÖĉéüĉïĎú÷Ťđüßǰǰ ĕß÷ąÖčúǰ üĉÝĉêøÝćöøĊǰ íøøöđÝøĉâÖĉÝǰ íîïéĊÖĉÝǰ üøćîčÿćÿîŤǰ $)&/ǰ .&/(ǰ
ǰ ǰ ǰ ǰ ǰ ǰ ǰ ǰ ǰ ǰ
öĀćüĉì÷ćúĆ÷íøøöýćÿêøŤ öĀćüĉì÷ćúĆ÷đÖþêøýćÿêøŤ ÿëćïĆîïĆèæĉêóĆçîïøĉĀćøýćÿêøŤǰ öĀćüĉì÷ćúĆ÷đÖþêøýćÿêøŤ öĀćüĉì÷ćúĆ÷đÖþêøýćÿêøŤ ĂéĊêĂćÝćø÷ŤðøąÝĞćÝčāćúÜÖøèŤöĀćüĉì÷ćúĆ÷ǰ ǰ ÿëćïĆîÖćøÝĆéÖćøðŦââćõĉüĆçîŤ öĀćüĉì÷ćúĆ÷îđøýüø ÿëćïĆîÖćøÝĆéÖćøðŦââćõĉüĆçîŤ öĀćüĉì÷ćúĆ÷íčøÖĉÝïĆèæĉê÷Ť
íêíööæąëćÔąö úąöýąöîŤààąóćúĄåìŢ ÜíĄí 4VQQMFNFOUBSZ ĒìöČîĐííóąüąÛĈìĐøăóąüąĀĄÚÔ÷ü ǰ ÿĆöóĆîíõćóøąĀüŠćÜǰĕì÷ ÝĊîǰöĊÙüćöñĎÖóĆîÖĆîöć Ă÷ŠćÜ÷ćüîćîĀúć÷øšĂ÷ðŘǰĕöŠüćŠ ÝąđðŨîĔîđøČĂę Ü×ĂÜđýøþåÖĉÝǰ ÖćøÙšćǰ ĒúąüĆçîíøøöǰ ÿČïđîČęĂÜÝćÖÖćøìĊęßćüÝĊîĕéšöĊ ÖćøĂó÷óđךćöćĔîðøąđìýĕì÷đðŨîÝĞćîüîöćÖĔîߊüÜ ÿÜÙøćöîĆîĚ ǰìĞćĔĀšđÖĉéÖćøêĆÜĚ øÖøćÖëĉîę åćîǰĒúÖđðúĊ÷ę î üĆçîíøøöǰĒúąêĉéêŠĂàČĂĚ ×ć÷àċÜę ÖĆîĒúąÖĆîǰÙüćöÿĆöóĆîíŤ øąĀüŠćÜǰĕì÷ ÝĊîǰÝċÜöĊÙüćöĔÖúšßĉééčÝéĆÜóĊęîšĂÜǰ ǰ ðøąđìýÝĊîǰđðŨîðøąđìýìĊöę ðĊ øąßćÖøöćÖìĊÿę éč ĔîēúÖǰ ĒúąđðŨîĂĊÖĀîċÜę ðøąđìýìĊöę đĊ ýøþåÖĉÝđêĉïēêĂ÷ŠćÜøüéđøĘüǰ ĒúąĔîÖćøđêĉïēêĂ÷ŠćÜêŠĂđîČęĂÜîĊĚđĂÜǰ ðøąđìýÝĊîÖĘĔĀš ÙüćöÿĞ ć ÙĆ â ìćÜéš ć îÖćøýċ Ö þćÙüïÙĎ Š ĕ ðéš ü ÷ǰ öĊ Ö ćø ÝĆéÖćøÙüïÙčöéĎĒúøąïïÖćøýċÖþćđðŨîĂ÷ŠćÜéĊǰÿŠÜđÿøĉö ĒúąÿîĆïÿîčîÖćøøĆïßćüêŠćÜßćêĉđךćöćýċÖþćĔîÝĊîǰ đóČęĂÿøšćÜÙüćöÿĆöóĆîíŤĂĆîéĊøąĀüŠćÜðøąđìýÝĊîĒúąǰ ðøąđìýĂČîę ėǰēé÷ÖøąìøüÜýċÖþćíĉÖćøÝĊîđñ÷üŠćǰĔîðŘǰ ǰ öĊîÖĆ ýċÖþćĕì÷đךćöćýċÖþćêŠĂĔîÝĊîÝĞćîüîǰ ǰÙîǰ àċęÜđðŨîĂĆîéĆïìĊęǰ ǰ øĂÜÝćÖđÖćĀúĊĔêšĒúąÿĀøĆåĂđöøĉÖćǰ UIBJCJ[DIJOB DPN
ǰ îĂÖÝćÖîĊǰĚ ÷ĆÜöĊîÖĆ ýċÖþćÝĊîđéĉîìćÜöćýċÖþćêŠĂĔî ðøąđìýĕì÷đðŨîÝĞćîüîöćÖđߊîđéĊ÷üÖĆîǰēé÷ÝąđĀĘîĕéš ÝćÖĔîðŘǰ ǰ öĊÝĞćîüîîĆÖýċÖþćÝĊîìĊęđךćöćýċÖþćêŠĂ Ĕîðøąđìýĕì÷ÖüŠćǰ ǰÙîǰ $IJOB DPN ǰîĆïĕéšüćŠ
ðøąđìýĕì÷đðŨîðøąđìýìĊęöĊÝĞćîüîîĆÖýċÖþćÝĊîđךćöć ýċÖþćêŠĂÙŠĂîךćÜÿĎÜìĊđéĊ÷üǰ đĀêčñúìĊęìĞćĔĀšîĆÖýċÖþćÝĊî êĆéÿĉîĔÝöćýċÖþćêŠĂĔîðøąđìýĕì÷îĆĚîǰ ÿŠüîĀîċęÜđðŨî đóøćąéšü÷ÙüćöìĊęöĊúĆÖþèąõĎöĉĂćÖćýǰ ÙüćöđðŨîĂ÷ĎǰŠ ĂćĀćøǰĒúąüĆçîíøøöĔÖúšđÙĊ÷ÜÖĆîǰÝċÜìĞćĔĀšÜŠć÷êŠĂÖćø ðøĆïêĆüǰ ĒúąöĊÙŠćĔߚ݊ć÷îšĂ÷ÖüŠćìćÜ÷čēøðĀøČĂĂđöøĉÖćǰ ĒêŠöĊöćêøåćîÿĎÜìĆéđìĊ÷öÖĆîǰ ǰ éšü÷ÿĆöóĆîíõćóìĊęéĊÜćöøąĀüŠćÜĕì÷ ÝĊîǰ üćøÿćø ðŦââćõĉüç Ć îŤǰÞïĆïǰ4VQQMFNFOUBSZǰîĊǰĚ ÝċÜ×ĂîĞćđÿîĂ ïìÙüćöĔîøĎðĒïïõćþćÝĊîĒúąõćþćĂĆÜÖùþǰđóČĂę đðŨî ÿŠ ü îĀîċę Ü ×ĂÜÖćøđñ÷ĒóøŠ Ē úąëŠ ć ÷ìĂéĂÜÙŤ Ù üćöøĎ šǰ éšćîêŠćÜėǰ øüöëċÜÿćîÿøšćÜÿĆöóĆîíõćóìĊęéĊøąĀüŠćÜÖĆîǰ ēé÷ĀüĆÜüŠćđîČĚĂĀćìĊęîĞćđÿîĂĔîüćøÿćøÞïĆïîĊĚÝąđðŨî ðøąē÷ßîŤĒÖŠìŠćîñϚÊćîǰ êúĂéÝîđðŨîĒĀúŠÜךĂöĎúìćÜǰ ÖćøýċÖþćĕéšđðŨîĂ÷ŠćÜéĊǰÿčéìšć÷îĊ×Ě Ă×ĂïÙčèñĎìš øÜÙčèüčçĉ ìčÖìŠćîìĊęÖøčèćߊü÷óĉÝćøèćïìÙüćöĂ÷ŠćÜđêĘöÖĞćúĆÜǰ đóČęĂĔĀšüćøÿćøðŦââćõĉüĆçîŤǰ ÞïĆïǰ 4VQQMFNFOUBSZǰ ÿĞćđøĘÝúčúŠüÜéšü÷éĊ ïøøèćíĉÖćø ñϚߊü÷ýćÿêøćÝćø÷Ťǰ éø ìĉó÷ŤóćóøǰöĀćÿĉîĕóýćú & NBJM ǰUJQQBQPSONBI!QJN BD UI
ýąöíĄà íê×úąôúćÛĄõ ⌠ഭॾӪᇦ᯿Աъࡋъሬੁǃ㓴ਸࡋъоࡋъ㔙᭸Ⲵޣᙗ⹄ウǰ
A RESEARCH ON THE RELATIONSHIP AMONG ENTREPRENEURIAL ORIENTATION, PORTFOLIO ENTREPRENEURSHIP AND ENTREPRENEURIAL PERFORMANCE OF THAI CHINESE FAMILY ENTERPRISE IN THAILAND
㭑㦓ᒴˈᗀҼ᰾
Chai Thanichanun, Erming Xu ⌠ഭॾӪᯠ〫≁ࡍࡋъ㘵Աъᇦ㋮⾎⹄ウǰ
THAILAND CHINESE IMMIGRANTS ENTREPRENEURS ENTERPRENEURIAL SPIRIT RESEARCH
䛍䭖㦓 ⊔ѻ
Jinrong Kuang, Zhimin Tang ഭᇦ᮷ॆ㿶䀂лⲴԱъ䜘᧗ࡦᵪ⨶⹄ウǰ
THE COMPARATIVE RESEARCH ON THE MECHANISMS OF AN INTERNAL CONTROL OF THE FIRMS BASED ON THE VIEW OF NATIONAL CULTURE
ᶘ⍚⏋ˈ⎧ߋ
Hungto Yeung, Haijun lu ⭏ᘱᆖᙍ㔤лⲴ⌠ഭߌъѝሿරԱъ୶ъ⁑ᔿ䖜ර䗷〻⹄ウǰ
A STUDY ON THE TRANSFORMATION OF THE AGRICULTURAL SME IN THAILAND BUSINESS MODEL: PERSPECTIVE FROM ECOLOGY
ᆉ㮷ˈᗀҼ᰾
Titanan Tomongkhon, Erming Xu ᔰਁࡋ䙐࣋—ԕ㔈⭫䇝㓳Ѫֻǰ DEVELOPMENT OF CREATIVITY - THE CASE OF TRAINING IN PAINTING
䜁⊦ˈ⊔ѻ
Wen Zheng, Zhimin Tang MESSAGE STRATEGIES AND YOUTH’S INTERPRETATION ON TELEVISED ANTI-SMOKING ǰ ADVERTISING CAMPAIGNS Siree Jittrikaweephon, Patama Satawedin, Suttanipa Srisai ESTIMATING TIME-VARYING SYSTEMATIC RISK BY USING KALMAN FILTER APPROACH: ǰ EVIDENCES FROM THE STOCK EXCHANGE OF THAILAND Muttalath Kridsadarat
INHIBITORY POTENTIAL OF RED PEPPER (Capsicum frutescens Linn.) AGAINST ǰ Streptococcus agalactiae INFECTION IN NILE TILAPIA (Oreochromis niloticus Linn.) Adithepchaikarn Pachanawan, Chartying Kasibal Parichart Phumkhachorn, Pongsak Rattanachaikunsopon
íê×úąôúćÝąÔąö ⌠ॾᇦᯩ᰾᮷ᆖࡋ䇪ǰ
THE ANALYSIS OF LITERARY CREATION OF A THAI OVERSEAS CHINESE WRITER FANGMING
ࡈ㢣呯
Chanya Winaisawat ⌠ॾ䰚ሿ䈤Ⲵ䈝䀰仾Ṭ઼ᇑ㖾㢪ᵟǰ
A BRIEF ANALYSIS OF LINGUISTIC STYLE AND AESTHETIC ART OF “CHINESE OVERSEAS” FLASH FICTION IN THAILAND
⦻
Wang Lei
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ࡪ֢Ԣыޕ؟ѣЏӫЏحէ澝ুՠӫЏЊӫЏ働ݼङ बҼूۅ९ " 3&4&"3$) 0/ 5)& 3&-"5*0/4)*1 ".0/( &/53&13&/&63*"- 03*&/5"5*0/ PORTFOLIO ENTREPRENEURSHIP AND ENTREPRENEURIAL PERFORMANCE OF THAI CHINESE FAMILY ENTERPRISE IN THAILAND 嚁哛 ٻ $IBJ 5IBOJDIBOVO ڰи ޢ &SNJOH 9V
ݤ
⌠ഭॾӪᇦ᯿Աъ൘䶒ሩᰕ⳺࣐Ⲵ⧟ຳн⺞ᇊᙗⲴᰦ ىᖸཊޜਨ䟷ਆ㓴ਸࡋъᡈ
⮕ԕᨀॷԱъㄎҹ࣋DŽ俆ݸӾ⨶䇪кৈо⌠ഭॾӪᇦ᯿Աъ㓴ਸࡋъⲴޣᾲᘥ ᖂ㓣઼ ᙫ㔃㓴ਸࡋъⲴᖡ૽ഐ㍐৺ަਟ㜭ӗ⭏Ⲵࡋъ㔙᭸˗ަ⅑ ᧒䇘ᇦ᯿Աъ㓴ਸࡋъǃࡋъሬ ੁ৺ࡋъ㔙᭸й㘵䰤Ⲵӂᖡ૽⭘ ␡ቲ⅑⹄ウࡋъሬੁǃ㓴ਸࡋъоࡋъ㔙᭸Ⲵޣޣ ㌫˗ᴰਾ 䙊䗷 ԭᴹ᭸ṧᵜ傼䇱Ҷ⌠ഭॾӪᇦ᯿Աъ㓴ਸࡋъ৺ࡋъሬੁሩࡋъ㔙᭸Ⲵ↓ ੁᖡ૽⭘ ᒦ傼䇱Ҷ㓴ਸࡋъ൘ࡋъሬੁ઼ࡋъ㔙᭸є㘵ѻ䰤Ⲵѝӻ⭘DŽ Ҽ୰ટ˖ࡋъሬੁ 㓴ਸࡋъ ࡋъ㔙᭸
"CTUSBDU ǰ 5IBJǰ$IJOFTFǰGBNJMZǰFOUFSQSJTFTǰJOǰ5IBJMBOEǰBSFǰGBDJOHǰHSFBUǰFOWJSPONFOUǰVODFSUBJOUZ ǰBOEǰ NBOZǰFOUFSQSJTFTǰBEPQUǰQPSUGPMJPǰFOUSFQSFOFVSTIJQǰTUSBUFHZǰUPǰJNQSPWFǰFOUFSQSJTFĴTǰDPNQFUJUJWFOFTT ǰ 'JSTUMZ ǰ UIFPSFUJDBMMZǰ DMBSJGZǰ UIFǰ SFMBUFEǰ DPODFQUTǰ PGǰ QPSUGPMJPǰ FOUSFQSFOFVSTIJQǰ PGǰ 5IBJǰ $IJOFTFǰ GBNJMZǰFOUFSQSJTFT ǰJOUSPEVDFǰBOEǰTVNNBSJ[FǰUIFǰJOŴVFODFǰGBDUPSTǰPGǰQPSUGPMJPǰFOUSFQSFOFVSTIJQǰ BOEǰJUTǰJOŴVFODFǰPOǰFOUSFQSFOFVSJBMǰQFSGPSNBODF ǰ4FDPOEMZ ǰEJTDVTTǰUIFǰNVUVBMǰJOŴVFODFǰBNPOHǰ GBNJMZǰ FOUFSQSJTFǰ QPSUGPMJPǰ FOUSFQSFOFVSTIJQ ǰ FOUSFQSFOFVSJBMǰ PSJFOUBUJPOǰ BOEǰ FOUSFQSFOFVSJBMǰǰ QFSGPSNBODF ǰ TUVEZǰ UIFǰ SFMBUJPOTIJQǰ BNPOHǰ UIFNǰ EFFQMZ ǰ 'JOBMMZ ǰ CZǰ BOBMZ[JOHǰ ǰ FGGFDUJWFǰǰ RVFTUJPOOBJSFTǰPGǰ$IJOFTFǰGBNJMZǰFOUFSQSJTFTǰJOǰ5IBJMBOE ǰWBMJEBUFǰUIFǰQPTJUJWFǰFGGFDUǰPGǰQPSUGPMJPǰ FOUSFQSFOFVSTIJQǰBOEǰFOUSFQSFOFVSJBMǰPSJFOUBUJPOǰPOǰFOUSFQSFOFVSJBMǰQFSGPSNBODF ǰBOEǰBMTPǰWFSJGZǰ ↓བྷ㇑⨶ᆖ䲒൘䈫ᐕ୶㇑⨶ঊ༛ ǰ1I % ǰ$BOEJEBUF ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰDBJS[I!TJOB DPN ᮉᦸ ǰ ↓བྷ㇑⨶ᆖ䲒 ǰ1SPGFTTPS ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰFNYV!SVD FEV DO
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
UIBUǰUIFǰNFEJBUJOHǰFGGFDUǰPGǰQPSUGPMJPǰFOUSFQSFOFVSTIJQǰCFUXFFOǰUIFǰFOUSFQSFOFVSJBMǰPSJFOUBUJPOǰ BOEǰFOUSFQSFOFVSJBMǰQFSGPSNBODF ǰ ,FZXPSET ǰ&OUSFQSFOFVSJBMǰ0SJFOUBUJPO ǰ1PSUGPMJPǰ&OUSFQSFOFVSTIJQ ǰ&OUSFQSFOFVSJBMǰ1FSGPSNBODF ږઈ
ԭᴹ᭸䰞ধሩٷ䇮䘋㹼Ự傼 ᗇࡠҶࡍ↕
ॾӪᇦ᯿Աъ䳶ഒⲴᖒᡀ઼ਁኅ ᱟㅜ
㔃䇪˖ㅜа ࡋъሬੁѝⲴࡋᯠᙗо仾䲙
Ҽ⅑ц⭼བྷᡈѻਾьইӊഭᇦ㓿⍾ਁኅⲴа
ᣵሩࡋъ㔙᭸ӗ⭏↓ੁᖡ૽˗ㅜҼ ৽᱐㓴
њᯠⲴ䟽㾱㓴ᡀ䜘࠶DŽ਼ṧ ॾӪᇦ᯿Աъ
ਸࡋъⲴഋњ㔤ᓖ ণӗ૱㓴ਸࡋᯠǃһъ
൘䘁ࠐॱᒤᶕ⌠ഭⲴ㓿⍾ᔪ䇮оਁኅѝਁᥕ
䜘㓴ਸࡋъǃޜਨ㓴ਸࡋъǃޜਨᡈ⮕㓴ਸ
Ҷᐘབྷ⭘ ׳䘋Ҷ⌠ഭ㓿⍾Ⲵਁኅ ࣐ᘛ
ᴤᯠ ᆳԜሩࡋъ㔙᭸Ⲵ׳䘋⭘䜭ᗇࡠҶ
Ҷ⌠ഭⲴ⧠ԓॆ䘋〻DŽо↔਼ᰦ ⌠ഭॾӪ
ᇎ䇱Ự傼Ⲵ᭟ᤱ˗ㅜй 㓴ਸࡋъሩࡋъሬ
ᇦ᯿Աъҏ൘ਁኅѝнᯝ༞བྷ㠚ᐡ ൘ц⭼
ੁ઼ࡋъ㔙᭸Ⲵޣ㌫ӗ⭏ѝӻ⭘DŽᴰਾᨀ
ॾӪ㓿⍾ѝঐᴹ䟽㾱ൠսDŽ⌠ഭॾӪᇦ᯿Ա
ࠪҶᵜ᮷Ⲵн䏣ԕ৺ᵚᶕⲴ⹄ウᯩੁDŽ
ъ䳶ഒ㓿শҶ䮯ᵏⲴࡋъǃ䍴ᵜ〟㍟ਾ Ҿ ᒤ䗾ᶕҶlj׳䘋ᐕъਁኅᣅ䍴⌅NJⲴ
ুՠӫЏ澝ӫЏحէङךۅЊࣲખֺࠥङ
亱ᐳDŽѪᮠՇཊⲴ⌠ഭॾӪᇦ᯿Աъ ᔰ
ߣڏ
ԕ↔Ѫཱྀᵪ ࡙⭘ަழҾ㓿㩕㇑⨶Ⲵњᙗо
ࡋъሬੁ৺ަоࡋъ㔙᭸Ⲵޣ㌫
⤜⢩㓿㩕ᯩᔿ 〟ᶱ૽ᓄ⌠ഭ᭯ᓌᨀࠪⲴ䘋
ਓᴯԓᡈ⮕ ᇎᯭᐕъॆਁኅ ॾӪᇦ᯿Ա
=DKUD HW DO ˗&RYLQ 6OHYLQ
ъ䳶ഒ䗵䙏ᖒᡀ ᒦнᯝਁኅ༞བྷ䎧ᶕDŽ
ᆳᱟᤷᖃ䶒ሩᐲ൪ᵪՊⲴᰦ ىԱъ
ᖃཆ䜘⧟ຳਁ⭏ਈॆᰦ ⋑ᴹࡋъᡈ⮕
ᡰާᴹⲴ㠚ѫ㹼ࣘǃࡋᯠǃ仾䲙ᣵǃ䎵ࡽ
Ⲵᤷሬ ᇦ᯿Աъ൘ࡋъ䗷〻ѝᖸᇩ᱃ཡ৫
㹼ࣘǃ〟ᶱ䘋ਆⲴੁ઼ ੁٮᱟሬ㠤ᯠ䘋
ݸᵪDŽ൘ࡋъ䗷〻ѝ ྲ᷌⋑ᴹሩࡋъᡈ⮕
ޕ㹼 Ѫ ᡰ ᕅ 䎧 Ⲵ 〻 ᒿ ǃ ᇎ 䐥 о ߣ ㆆ ⍫ ࣘ
ԕ৺ᖡ૽ࡋъ㔙᭸ᖡ૽ഐ㍐Ⲵ↓⺞䇔䇶 ᇦ
/XPSNLQ 'HVV DŽᴰᰙޣҾࡋъሬ
᯿Աъҏᖸ䳮ሩ〰ᴹࡋъ䍴ⓀⲴ࠶䝽᭸⦷઼
ੁо㓴㓷㔙᭸ѻ䰤ޣ㌫Ⲵ⹄ウᱟⴤ᧕㘳ḕє
᭸᷌ԕ৺ࡋъ㔙᭸Ⲵྭൿࠪڊ᰾⺞Ⲵࡔᯝ઼
㘵ѻ䰤Ⲵޣ㌫DŽӾࡋъሬੁⲴᾲᘥᶕⴻ ࡋ
䇴ԧ ഐ↔൘ਾ㔝Ⲵࡋъ䗷〻ѝҏᰐ⌅䘋㹼
ъሬੁᱟѪ䘭≲ᐲ൪઼ӗ૱нᯝࡋᯠⲴԱъ
ࠪڊᓄⲴ᭩䘋઼䈳ᮤDŽ⭡↔ਟ㿱 ਸ⨶ᴹ
৲оࡋᯠǃᣵаᇊ仾䲙ǃ䘋㹼䎵ࡽᙗࡋᯠ
᭸Ⲵᡈ⮕㿴ࡂᴹࣙࡋъഒ䱏ࡔⲴ⺞↓ࠪڊᯝ
⍫ࣘ ԕ↔ᶕᢃࠫㄎҹሩⲴ䗷〻DŽ䛓Ѹࡋ
઼ԱъⲴ䮯ᵏਁኅ /LQ 6RQJ ሩࡋ
ъሬੁоԱъ㔙᭸䰤ᓄ䈕↓ੁޣޣ㌫
ъරԱъ䶎ᑨ䟽㾱DŽ
ᖸཊᆖ㘵Ⲵ⹄ウ &RYLQ 6OHYLQ ˗
=DKUD HW DO ˗:LNOXQG 6KHSKHUG
ᵜ⹄ウ䙊䗷ᙫ㔃ࡽӪޣҾࡋъሬੁǃ㓴
ࡋ ъ ሬ ੁ ᱟ а њ Ա ъ ቲ 䶒 Ⲵ ᾲ ᘥ
ਸࡋъⲴ⹄ウᡀ᷌ 䇔Ѫࡋъሬੁо㓴ਸࡋ
᭟ᤱҶ䘉аٷ䇮 ᆳᱟ㓴㓷ᡀ࣏Ⲵа
ъሩࡋъ㔙᭸ӗ⭏↓ੁᖡ૽DŽᵜ⹄ウ䘈䙊䗷
њ䟽㾱㓴ᡀ䜘࠶ ᱟԱъ㧧ਆ઼؍ᤱㄎҹՈ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
࣯Ⲵޣ䭞㾱㍐ ቔަᱟ൘◰⛸ㄎҹⲴ⧟ຳл
:LNOXQG 6KHSKHUG DŽഭᆖ㘵䱸⊏
ࠐѾሩᡰᴹԱъⲴ⭏ᆈ઼ਁኅ䜭ᱟ㠣ޣ䟽㾱
઼䱸 ԕޜਨѪ࠶᷀অս Ӿ㓴㓷
Ⲵ /XPSNLQ 'HVV DŽ䲿⵰⹄ウⲴ䙀
ቲ䶒ᨀࠪҶањ䳶փ㔤ᓖⲴ㓴ਸࡋъᇊѹ
↕␡ ޕᆖ㘵Ԝਁ⧠ࡋъሬੁሩ㓴㓷㔙᭸Ⲵ
䇔Ѫ㓴ਸࡋъᱟᤷԱъṩᦞǃཆ⧟ຳ⣦ߥ
⭘ᒦнᱟപᇊнਈⲴ 5DXFK HW DO
൘㔤ᤱᴹ㓿㩕สк 㔬ਸ䘀⭘ӗ૱ࡋ
DŽ&RYLQㅹӪҾ ᒤⲴ⹄ウਁ⧠ ࡋ
ᯠǃһъ䜘઼ޜਨࡋᔪǃᡈ⮕䟽㓴ᡆᴤᯠㅹ
ъሬੁᱟа䍴Ⓚ⎸㙇රᡈ⮕ ᆳᱟа䮯
ㆆ⮕ Ӿ㘼ᇎ⧠Աъᯠǃᰗ㓴ᡀ䜘ԭᡆъ࣑
ᵏ ᡈ ⮕ 㘼 䶎 ⸝ ᵏ ᡈ ᵟ 㹼 Ѫ DŽ : L N O X Q G
Ո࣯ӂ㺕ǃॿ਼ᡀ䮯Ⲵаࡋъᡈ⮕DŽ㓴ਸ
Ⲵ㓥䍟⹄ウ㺘᰾ ޜਨࡋъ⍫ࣘሩ㓴
ࡋъѪаѝሿරԱъᡀ䮯ᡰ䟶ਆⲴа
㓷Ⲵ䮯ᵏ㔙᭸䍑⥞∄ሩ⸝ᵏ㔙᭸䍑⥞ᴤབྷ
ࡋъᡈ⮕ ަ⭘ᱟཊ䟽ⲴDŽ俆ࡋ ݸъ㘵
↓ᱟഐѪ䘉аഐ ᴹ䜘࠶ᆖ㘵Ⲵ⹄ウ㺘᰾
ࡋ࣎ㅜаᇦޜਨⲴ㓿傼ਟԕ䱽վަࡋ・ㅜҼ
ࡋъሬੁሩԱъ㔙᭸⋑ᴹ᰾ᱮ↓ੁޣޣ㌫
ᇦ৺ԕਾⲴԱъⲴ仾䲙˗ަ⅑ ࡋъ㘵䙊䗷
/HHㅹӪ Ⲵᇎ䇱⹄ウਁ⧠ ࡋъሬੁ
൘ࠐњн਼Ⲵӗъᡆ亶ฏ䘋㹼ᣅ䍴 䲿⵰ᐲ
оᯠࡋԱъⲴ㔙᭸ਚᴹᗞᕡⲴ↓ੁޣޣ
൪ཆ䜘⧟ຳⲴਈॆ 㜭ཏ䗵䙏൘н਼ⲴԱ
㌫DŽ
ъѻ䰤䈳ࣘԆԜⲴ䍴ᵜ˗⅑ 㓴ਸࡋъޜ ṩᦞк䘠ࡋъሬੁⲴ⹄ウᙫ㔃઼࠶
ਨ㜭ཏ㧧ਆᴤཊⲴཆᶕᣅ䍴˗ᴰਾ 䙊䗷ཊ
᷀ ᵜ⹄ウሩࡋъሬੁ䘉аਈ䟿䘋㹼ྲл⭼
ޜਨᡰᴹᵳ㧧ਆᇎ⧠ࡋъਁኅ઼ޜਨᡀ䮯DŽ
ᇊ˖ࡋъሬੁᱟᤷԱъ൘䶒ሩࡋъᵪՊ
⭡Ҿ㓴ਸࡋъᡈ⮕㔉ࡋъԱъᑖᶕⲴ䘉Ӌ⳺
ᰦᡰާᴹⲴ㠚ѫǃࡋᯠǃࣘݸǃ仾䲙ᣵǃ
༴ ᆳ൘⧠ᇎѝⲴᓄ⭘ᶱѪᒯ⌋ ቔަ൘䖜
〟ᶱㄎҹⲴੁ઼ੁٮDŽᵜ⹄ウ䇔Ѫࡋъሬ
ර㓿⍾ᡆਁኅѝഭᇦ ᐢᡀѪՇཊԱъᴰ䟽
ੁоࡋъ㔙᭸ѻ䰤ᆈ൘⵰↓ੁⲴޣޣ㌫
㾱Ⲵᡀ䮯ᡈ⮕ѻаDŽ㘼䲿⵰㓿⍾⧟ຳⲴнᯝ
ഐ↔ᨀࠪԕлٷ䇮˖
ਈॆ 㓴ਸࡋъҏ䙀⑀ᡀѪ䐘ഭޜਨа䟽
ٷ䇮 ࡋᯠᙗ↓ੁᖡ૽ࡋъ㔙᭸DŽ
㾱Ⲵ૱⡼ᔦըᡈ⮕DŽ
ٷ䇮 ࣘݸᙗ↓ੁᖡ૽ࡋъ㔙᭸DŽ
ٷ䇮 仾䲙ᣵ↓ੁᖡ૽ࡋъ㔙᭸DŽ
оࡋъ㔙᭸Ⲵޣ㌫ ⌘ޣԱъ䙊䗷㓴ਸࡋъ
ഐѪᵜ䇪᮷ᱟ⹄ウԱъ㓴ਸࡋъᡈ⮕
䗮ᡀԱъᡀ䮯Ⲵⴞḷ 䱸⊏ㅹӪ൘ ᒤᨀ
㓴ਸࡋъ৺ަоࡋъ㔙᭸Ⲵޣ㌫
ࠪⲴᾲᘥ㺘䗮Ҷᵜ䇪᮷ѝᡰ⹄ウⲴޜਨ㓴ਸ
⹄ウᆖ㘵Ԝ㿲ሏࡠ䇨ཊࡋъ㘵䜭ᤕᴹ
ࡋъⲴ⏥ ᰒнተ䲀Ҿᯠޜਨᇎփࡋᔪ䘉
䎵䗷аᇦԕкⲴԱъ ѪҶ᧒ራ䘉њ⧠䊑㛼
њѕṬ⭼ᇊ ৸໎࣐Ҷӗ૱ࡋᯠǃһъ䜘઼
ਾⲴഐ ⧠ԓԱъ㇑⨶ѝޣҾ㓴ਸࡋъ
ޜਨࡋᔪǃᡈ⮕ᴤᯠㅹᯠᇩ ᕪ䈳Աъ
3RUWIROLR (QWUHSUHQHXUVKLS Ⲵ⹄ウᔰ
ᯠǃᰗ㓴ᡀ䜘࠶ᡆъ࣑Ⲵॿ਼࣏᭸ᓄ ⽪
ࠪ⧠ %LUOH\ :HVWKHDG DŽᆖ㘵Ԝ
Ҷޜਨ㓴ਸࡋъᴰ⤜⢩Ⲵ࣏㜭 ഐ↔ ᵜ⹄
ّሬ⹄ウ㓴ਸࡋъᱟഐѪᆳሩࡋъ亶ฏⲴ
ウ䟷⭘䘉њᇊѹDŽᵜ⹄ウ䇔Ѫ㓴ਸࡋъоࡋ
ѹ䟽བྷ ᆳਟ㔉Ҹࡋъ䗷〻ањⲴ㓿⍾઼⽮
ъ㔙᭸ѻ䰤ᆈ൘⵰↓ੁⲴޣޣ㌫ ഐ↔ᨀ
Պ䟽㾱ᙗ :HVWKHDG :ULJKW ˗
ࠪԕлٷ䇮˖
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ٷ䇮 ӗ૱㓴ਸࡋᯠ↓ੁᖡ૽ࡋъ㔙
аᇊ仾䲙ǃ䘋㹼䎵ࡽᙗࡋᯠ⍫ࣘDŽ⭡↔ᡁԜ
᭸DŽ
ٷ䇮 һъ䜘㓴ਸࡋъ↓ੁᖡ૽ࡋъ
ٷ䇮 ޜਨ㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙
ᙗ նⴞࡽᆖᵟ⭼ሩ㓴ਸࡋъ઼ࡋъሬੁє 㘵ޣ㌫Ⲵ⹄ウ䘈нཊ ᡰԕᵜ⹄ウ䈅മ᧒䇘
᭸DŽ
ਟԕⴻࠪ 㓴ਸࡋъᡈ⮕઼ࡋъሬੁ൘ࡋᯠ ᙗǃࣘݸᙗ઼仾䲙ᣵㅹࠐњᯩ䶒ᆈ൘ޣ㚄
㔙᭸DŽ
൪઼ӗ૱ㄎҹ࣋нᯝᨀ儈 ৲оࡋᯠǃᣵ
ٷ䇮 ޜਨᡈ⮕㓴ਸᴤᯠ↓ੁᖡ૽ࡋ
ࡋъሬੁᱟሩ㓴ਸࡋъӗ⭏〟ᶱⲴ↓ੁᖡ ૽ ᵜ⹄ウ䇔Ѫࡋъሬੁо㓴ਸࡋъѻ䰤ᆈ
ъ㔙᭸DŽ
൘⵰↓ੁⲴޣޣ㌫ ഐ↔ᨀࠪٷ䇮 ˖ࡋъ
ṩᦞࡽ䶒ᡰᨀࠪⲴ њٷ䇮 ᵜ⹄ウ
ሬੁ↓ੁᖡ૽㓴ਸࡋъDŽ
ᶴᔪࠪㅜањ⹄ウᇎ䇱Ṷᷦ ྲമ ᡰ⽪
ਖཆṩᦞࡽ䶒ᡰᨀࠪⲴٷ䇮 ᵜ
⹄ウ䇔Ѫࡋᯠᙗǃࣘݸᙗǃ仾䲙ᣵǃሩࡋ ъ㔙᭸࠶࡛ާᴹ↓ੁⲴᖡ૽ޣ㌫ ণࡋъሬ ੁՊሩࡋъ㔙᭸ӗ⭏〟ᶱⲴ↓䶒ᖡ૽ޣ㌫DŽ 㘼ᡰᨀࠪⲴٷ䇮 䇔ѪࡋъሬੁՊሩ㓴ਸࡋъ ӗ⭏〟ᶱⲴ↓䶒ᖡ૽ޣ㌫ ᡰԕสҾٷ䇮 ǃٷ䇮 Ⲵ࠶᷀ ᵜ⹄ウ䇔Ѫࡋъሬੁਟ㜭䙊 䗷㓴ਸࡋъሩࡋъ㔙᭸ӗ⭏⭘DŽ൘↔ส к ᵜ⹄ウ䇮ᜣࡋъሬੁ俆⭘᧕ⴤݸҾ㓴 ਸࡋъ 䘋㘼䙊䗷ሩ㓴ਸࡋъⲴᖡ૽㘼䰤᧕ ⭘Ҿࡋъ㔙᭸DŽഐ↔ ᵜ⹄ウᨀࠪԕлٷ 䇮˖
ٷ䇮 ˖㓴ਸࡋъሩĀࡋъሬੁüü
ࡋъ㔙᭸āⲴޣ㌫䎧ࡠѝӻ⭘DŽ
֣ ᵜ⹄ウⲴᇎ䇱Ṷᷦ
㓴ਸࡋъሩҾĀࡋъሬੁüüࡋъ㔙
᭸āޣ㌫Ⲵѝӻ⭘
֣ ᵜ⹄ウᇎ䇱Ṷᷦ
㓴ਸࡋъᱟԱъ൘㔤ᤱᴹ㓿㩕Ⲵส
к 䟷ਆа䘋᭫ᙗǃࡽⷫᙗⲴࡋъ㹼
ࣘDŽ㘼ࡋъሬੁⲴᾲᘥҏᱟᤷԱъѪ䘭≲ᐲ
ウⲴٷ䇮ᙫ㔃ྲл˖
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
ṩᦞԕкⲴ⨶䇪࠶઼᷀᧘╄ ሶᵜ⹄
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ⲴԱъ൘ࡋъሬੁкᱟᴹᐞᔲⲴ 䘉ਆߣҾ
੮ ᵜ⹄ウⲴٷ䇮ᙫ㔃 پ՚
ᆳԜሩࡋъሬੁн਼㔤ᓖⲴ䟽㿶〻ᓖDŽᵜ⹄
ҝગ
ウࡋъሬੁⲴࡂ࠶㔤ᓖ䟷⭘ &RYLQ 6OHYLQ
+
ࡋᯠᙗ↓ੁᖡ૽ࡋъ㔙᭸
+
ࣘݸᙗ↓ੁᖡ૽ࡋъ㔙᭸
йњ㔤ᓖDŽ⇿њ㔤ᓖⲴⲴ⍻䟿ُ䢤Ҷ0LOOHU
+
仾䲙ᣵ↓ੁᖡ૽ࡋъ㔙᭸
&RYLQ 6OHYLQ Ⲵࡋъሬੁ䟿㺘 㕆
+
ӗ૱㓴ਸࡋᯠ↓ੁᖡ૽ࡋъ㔙᭸
ࡦѪ њ亩ⴞⲴ䈝ѹ४࠶䟿㺘DŽ
+
һъ䜘㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙᭸
㓴ਸࡋъⲴ⍻䟿
+
ޜਨ㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙᭸
+
ޜਨᡈ⮕㓴ਸᴤᯠ↓ੁᖡ૽ࡋъ㔙᭸
䖳ቁDŽ䱸⊏Ҿ ᒤⲴ⹄ウѝُ䢤6KDNHUޜ
+
ࡋъሬੁ↓ੁᖡ૽㓴ਸࡋъ
+
Ҿ ᒤᨀࠪⲴࡋᯠᙗǃࣘݸᙗ઼仾䲙ᣵ
ⴞࡽᆖᵟ⭼ޣҾ㓴ਸࡋъⲴᇊ䟿⹄ウ
ਨࡋъⲴйњ㔤ᓖ˖ࡋᯠ ,QQRYDWLRQ ǃ
㓴ਸࡋъሩĀࡋъሬੁüüࡋъ㔙 ᭸āⲴޣ㌫䎧ࡠѝӻ⭘
ࡋъ 9HQWXULQJ ઼ᡈ⮕ᴤᯠ 6WUDWHJLF 5HQHZDO ᢺ㓴ਸࡋъ䰞仈࠶Ѫйབྷ㊫˖ӗ૱ 㓴ਸࡋᯠ 3URGXFW 3RUWIROLR ,QQRYDWLRQ ъ ࣑ 㓴 ਸ ࡋ ъ % X V L Q H V V 3 R U W I R O L R
ՊङࡹЊ߽ߎલ߲
9HQWXULQJ ઼ޜਨᡈ⮕㓴ਸᴤᯠ &RUSRUDWH
ࡋъሬੁⲴ⍻䟿
3RUWIROLR 6WUDWHJLF 5HQHZDO DŽ䈕⹄ウ䘋
а↕ሶъ࣑㓴ਸࡋъ࠶Ѫє㊫˖һъ䜘㓴ਸ
ࡋъሬੁᱟ᧿䘠ањࡋъරޜਨⲴԧ
٬㿲ǃ⤜⢩⨶ᘥоޣ䭞⢩ᖱ ᱟа㓴㓷ቲ
ࡋъ 'LYLVLRQDO 3RUWIROLR 9HQWXULQJ
䶒Ⲵࡋъ⢩䍘઼ࡋъ᮷ॆDŽ0LOOHUо)ULHVHQ
઼ޜਨ㓴ਸࡋъ &RUSRUDWH 3RUWIROLR
俆⅑ሩࡋъሬੁⲴ㔤ᓖ䘋㹼Ҷࡂ
9HQWXULQJ DŽ⭡ҾޣҾ㓴ਸࡋъⲴᇎ䇱⹄ウ
࠶DŽ0LOOHU ᤷࠪ ࡋъරԱъⲴࡋ
ᖸቁ ᵜ⹄ウ䟷⭘䱸⊏Ⲵ⍻䟿ᯩ⌅ ሶ㓴ਸ
ᯠᙗǃ߂䲙ᙗ઼ࣘݸᙗйњ⢩ᖱ享਼ᰦާ༷
ࡋъ࠶Ѫӗ૱㓴ਸࡋᯠǃһъ䜘㓴ਸࡋъǃ
㕪анਟDŽ㤕ࡋᯠӵᱟ⁑ԯ ⋑ᴹ߂䲙ᙗ
ޜਨ㓴ਸࡋъǃޜਨᡈ⮕㓴ਸᴤᯠഋњ㔤ᓖ
㘼нᱟਁ᰾ ࡋᯠᙗᱟᰐ᭸Ⲵ ᡆ㘵㤕Աъ
㕆ࡦѪ њ亩ⴞⲴ䈝ѹ४࠶䟿㺘DŽ
н ާ ༷ ࣘ ݸᙗ ަ ࡋ ᯠ ᙗ ҏ ᱟ ᰐ ᭸ Ⲵ DŽ
ഐਈ䟿Ⲵ⍻䟿
/XPSNLQо'HVVҾ ᒤᨀࠪҶ㠚ѫᙗǃࡋᯠ
ᙗǃࣘݸᙗǃ仾䲙ᣵǃ〟ᶱㄎҹ䘉ӄњࡋ
ࡋъ㔙᭸ 㘼ሩᇦ᯿Աъࡋъ㔙᭸Ⲵ㺑䟿ḷ
ъሬੁ㔤ᓖ 䖳Ѫޘ䶒ൠᾲᤜҶࡋъරԱъ
߶ᒦ⋑ᴹ㔏аⲴᤷḷփ㌫ н਼Ⲵ⹄ウᖰᖰ
ᡰާ༷Ⲵ⢩ᖱ઼᮷ॆ ᒦ䇔Ѫ䘉ӄњ㔤ᓖѻ
⭡Ҿн਼Ⲵ⹄ウⴞⲴ㘼䘹ਆн਼Ⲵ㔙᭸ᤷ
䰤ᱟӂ⤜・ⲴDŽԆԜ䇔Ѫ ൘㔉ᇊⲴᛵຳ
ḷDŽⴞࡽབྷཊᮠ⹄ウሩԱъ㔙᭸㺑䟿䘋㹼ཊ
л ࡋъሬੁⲴӄњᱮ㪇㔤ᓖਟԕᖬ↔⤜・
ᯩ䶒઼ཊቲ⅑Ⲵ㘳ሏ нӵሩ䍒࣑㔙᭸䘋㹼
ਈॆ ਟԕ᤹➗н਼Ⲵ㓴ਸࠪ⧠ 䘉оԱъ
㘳ሏ 䘈㘳ሏ৽ᓄԱъԧ٬໎٬о㜭࣋ᡀ䮯
ᡰ䘭≲Ⲵࡋъ㹼Ѫ㊫රޣDŽࡋъሬੁⲴ⇿
Ⲵ䶎䍒࣑㔙᭸ 䘉֯ࡋᯠǃࡋъㅹ൘䖳䮯ᰦ
њ㔤ᓖᒦнᱟ䎺ཊ䎺ྭ 䟷⭘н਼ࡋъ㹼Ѫ
䰤ӗ⭏䍒࣑㔙᭸ⲴаӋ㾱㍐ᗇࡠҶ ⌘ޣ
ᵜ⹄ウᡰ䘹ਆⲴഐਈ䟿ᱟᇦ᯿ԱъⲴ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
Ӿ㘼ᔦըҶԱъ㔙᭸Ⲵ⏥DŽُ䢤0XUSK\
ѪㅜҼቲਈ䟿ᕅޕഎᖂᯩ〻 ᖒᡀ⁑ර
ᒤ Ⲵ ⹄ ウ 㔃 ᷌ ᵜ ⹄ ウ Ӿ ᭸ ⦷
ሩࡋъ㔙᭸䘋㹼എᖂ˖
HIILFLHQF\ ǃᡀ䮯ᙗ JURZWK ઼㧧࡙ᙗ
ࡋъ㔙᭸˙ȕc Աъ㿴⁑ˇȕc ൠ४ˇȕc 㹼ъ
SURILW ㅹࡋъ⹄ウѝᴰᑨ֯⭘Ⲵ㔙᭸ᤷḷ
ˇȕc ࡋᯠᙗˇȕc ࣘݸᙗˇȕc 仾䲙ᣵ
ސ३
ѝ䘹ਆ࡙⏖⦷ǃᣅ䍴എᣕ⦷ǃ䬰໎䮯ǃԱ ъᐲ൪ԧ٬ǃ亮ᇒ┑ᓖӄњ㔤ᓖ⍻䟿ࡋъ
㔙᭸DŽ
ᓄਈ䟿 ণӗ૱㓴ਸࡋᯠǃһъ䜘㓴ਸࡋ
ㅜй↕ ሶᵜ⹄ウ њ㓴ਸࡋъѫ᭸
ъǃޜਨ㓴ਸࡋъǃޜਨᡈ⮕㓴ਸᴤᯠ ֛ڡઋЊҝગࠒ
Ѫㅜйቲਈ䟿ᕅޕഎᖂᯩ〻 ᖒᡀ⁑ර
ṧᵜ৺ᮠᦞ᭦䳶
ሩࡋъ㔙᭸䘋㹼എᖂ˖
ࡋъ㔙᭸˙ȕs Աъ㿴⁑ˇȕs ൠ४ˇȕs 㹼ъ
㘳㲁ࡠн਼Ⲵ㻛䈳ḕ㘵Ⲵ䰵䈫Ґᜟ
ᵜ⹄ウⲴ䰞ধਁ᭮ᯩᔿѫ㾱䘹ᤙҶ㓨䍘䰞ধ
ˇȕs 㹼ъˇȕs ࡋᯠᙗˇȕs ݸ䘋ᙗˇȕs ӗ૱
઼⭥ᆀ䰞ধ਼ᰦਁ᭮Ⲵᯩᔿ ᢺєᖒᔿⲴ
㓴ਸࡋᯠˇȕs һъ䜘㓴ਸࡋъˇȕs ޜਨ㓴ਸ
䰞ধ䙊䗷䛞ᇴ઼⭥ᆀ䛞Ԧㅹᯩᔿ䜭ਁ᭮㔉㻛
ࡋъˇȕs ޜਨᡈ⮕㓴ਸᴤᯠ
ސ३
䈳ḕ㘵 Ӿ㘼؍䇱нᆈ൘എㆄⲴٿᐞDŽᵜ⹄
ᴰਾ䇑㇇йቲѻ䰤5 ӗ⭏Ⲵਈॆԕ৺
ウާփⲴᮠᦞ᭦䳶ൠ⛩䘹ᤙ൘⌠ഭᴬ䉧ǃ
䗸ㅹᐲDŽ
䘉ਈॆⲴ)Ự傼٬ ᒦ㘳ሏ5 ᱟᴹᱮ㪇Ⲵ
ٷ䇮Ự傼ᯩ⌅
ᨀ儈DŽ䙊䗷ԕк↕僔઼ᯩ⌅ሩ⨶䇪⁑රѝᨀ
ࠪⲴٷ䇮䘋㹼Ự傼DŽ
ѪҶỰ傼㓴ਸࡋъǃࡋъሬੁ઼ࡋъ
㔙᭸ѻ䰤ޣ㌫Ⲵ⨶䇪⁑ර ᵜ⹄ウ俆ݸሩ њ⹄ウਈ䟿Ⲵ⍻䟿䟿㺘ؑᓖ઼᭸ᓖ䘋㹼ҶỰ
ू९ৈખ
傼 傼䇱ᵜ᮷ᡰ䇮䇑Ⲵ䰞ধᱟ㜭ཏਟ䶐઼
䰞ধਁ᭮৺എ᭦Ⲵสᵜᛵߥ
↓⺞ൠ৽ᓄᵜ⹄ウᡰ⎹৺Ⲵᶴᘥᡆ⢩䍘DŽ
൘ 傼 䇱 Ҷ 䰞 ধ Ⲵ ਟ 䶐 ᙗ ઼ ↓ ⺞ ᙗ
䰤Ѫ ᒤ ᴸ㠣 ᒤ ᴸ ᴰ㓸എ᭦䰞ধ
ѻਾ 䘀⭘ቲ㓗എᖂ࠶᷀ +LHUDUFKLFDO
ԭ ަѝഐ䰞ধؑ㕪ཡ䗷ཊǃ䰞ধㆄṸ
5HJUHVVLRQ $QDO\VLV ᯩ⌅ 䘋а↕Ự傼й
нਸ⨶ ∄ྲ⍻䈾仈ㆄṸ䭉䈟ǃᡰᴹⲴ⍻亩
њਈ䟿ѻ䰤Ⲵޣ㌫DŽާփ↕僔ྲл˖
䜭䘹ᤙҶ਼ањ࠶ᮠㅹᛵߥ ަѝࠪ⧠ᴰཊ
ⲴᛵߥᱟᡰᴹⲴ⍻亩䜭䘹ᤙҶ਼ањ࠶ᮠ
ㅜа↕ 俆ݸሶᵜ⹄ウⲴ њ᧗ࡦਈ
ᵜ⹄ウਁޡ᭮Ҷ ԭ䰞ধ 䈳ḕᰦ
䟿 ᇦ᯿Աъ㿴⁑ǃᡰ൘ൠ४ǃᇦ᯿Աъᡰ
ㅹഐሬ㠤Ⲵᰐ᭸䰞ধѪ ԭDŽഐ↔ 㓿䗷
༴㹼ъ Ѫㅜаቲਈ䟿ᕅޕഎᖂᯩ〻 ᖒ
䖳ѕṬⲴㆋ䘹〻ᒿ ᴰ㓸ᗇࡠᇎ䱵ᴹ᭸䰞ধ
ᡀ⁑ර ሩࡋъ㔙᭸䘋㹼എᖂ˖
ԭDŽ㓿䗷㔏䇑 ᵜ⅑䈳ḕ䰞ধⲴഎ᭦⦷Ѫ
ࡋъ㔙᭸˙ȕ Աъ㿴⁑ˇȕ ൠ४ˇȕ 㹼ъ
ᴹ᭸⦷Ѫ ᴹ᭸എ᭦⦷Ѫ
ސ३
Ӿഎ᭦ṧᵜⲴᮠ䟿ᶕⴻ ਟԕ┑䏣
ㅜҼ↕ ሶᵜ⹄ウⲴ њࡋъሬੁѫ
ᵜ⹄ウᡰ⭘Ⲵཊݳഎᖂᯩ⌅Ⲵᴰሿṧᵜᇩ䟿
᭸ᓄਈ䟿 ণࡋᯠᙗǃࣘݸᙗǃ仾䲙ᣵ
㾱≲DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ؑᓖо᭸ᓖỰ傼
ᵜ⹄ウᡰ⎹৺Ⲵࡋъሬੁǃ㓴ਸࡋъ৺ࡋъ
㔙᭸൷䙊䗷᭸ᓖỰ傼DŽ⭡Ҿㇷᑵᡰ䲀 䘉䟼
൘ᇎ䇱⹄ウѝ ߶⺞ǃ㌫㔏ൠ᭦䳶㻛
䈳ḕሩ䊑Ⲵᮠᦞᱟа亩ᖸ䟽㾱ⲴᐕDŽ⭡Ҿ
нሶỰ傼㔃᷌ааኅ⽪DŽ
䰞ধ⎹৺㻛䈳ḕ㘵Ⲵѫ㿲ࡔᯝ Ự傼䘉Ӌ⍻
ཊݳഎᖂ࠶᷀
䟿ᗇࡠⲴᮠᦞⲴਟ䶐ᙗᡆᱟ↓⺞ᙗⲴ䰞仈ቡ
䴰㾱ُࣙؑᓖỰ傼 UHOLDELOLW\ WHVWV ઼
ཊњ䲿ᵪਈ䟿ѻ䰤Ⲵޣޣ㌫Ⲵᑨ⭘㔏䇑ᯩ
᭸ᓖỰ傼 YDOLGLW\ WHVWV DŽؑᓖо᭸ᓖᱟ
⌅DŽᵜ⹄ウ䟷⭘䘉єᯩ⌅࠶᷀ਈ䟿ѻ䰤Ⲵ
ᡰᴹ、ᆖ⍻䟿ⲴṨᗳ䇞仈DŽ
ӂޣ㌫ ᒦỰ傼ᨀࠪⲴᾲᘥ⁑රDŽ
ؑᓖᱟᤷ䟷⭘㔏аᯩ⌅ሩ਼аሩ䊑䘋
ཊݳഎᖂ࠶᷀оቲ㓗എᖂ࠶᷀ᱟ⹄ウ
俆ݸᵜ⹄ウሩ⁑ර ̚ 䘋㹼Ҷഎᖂ
㹼䈳ḕᰦ 㔃᷌Ⲵਟ䶐ᙗǃっᇊᙗ઼а㠤ᙗ
㔃᷌࠶࡛㿱㺘 ǃ㺘 ઼㺘 DŽ
৽᱐Ҷ⍻䟿ᐕާ㜭っᇊൠ⍻䟿⹄ウሩ䊑DŽ
൘ؑᓖỰ傼ѝ ᵜ⹄ウ֯⭘亩ⴞᙫփ࠶ޣ
ੁāⲴĀࡋᯠᙗāǃĀࣘݸᙗāоĀ仾䲙
᷀ሩ⍻䟿仈亩䘋㹼ࡔᯝ ራᒦࡐ䲔䛓Ӌ亩
ᣵā њѫ᭸ᓄਈ䟿ѻਾ ⁑ර ∄⁑ර Ⲵ5
ⴞࡐ䲔ਾਟԕᱮ㪇໎࣐ &URQEDFK V D ㌫ᮠ
໎࣐Ҷ ф䘉ਈॆ൘S ≤ᒣл
Ⲵ⍻䟿仈亩 ᒦࡐ䲔&,7&ሿҾ Ⲵ⍻䟿亩
ᱟᱮ㪇Ⲵ 䘉䈤᰾Āࡋъሬੁā⺞ᇎՊሩ
ⴞ˗਼ᰦ䟷⭘ &URQEDFK V D བྷҾ Ⲵḷ߶
Āࡋъ㔙᭸āӗ⭏ᖡ૽DŽ㘼ሩ∄⁑ර о⁑ර
ሩਈ䟿Ⲵ仈亩䘋㹼㓟ॆ Ӿ㘼䗮ࡠ㓟ॆ䟿㺘
࣐ޕĀ㓴ਸࡋъāⲴĀӗ૱㓴ਸࡋᯠāǃ
ⲴⴞⲴDŽ䙊䗷䘉аᯩ⌅ ᵜ⹄ウᡰ⎹৺Ⲵਈ
Āһъ䜘㓴ਸࡋъāǃĀޜਨ㓴ਸࡋъā
䟿˖ࡋъሬੁǃ㓴ਸࡋъ৺ࡋъ㔙᭸൷䙊䗷
৺Āޜਨᡈ⮕㓴ਸᴤᯠā њѫ᭸ᓄਈ䟿ѻ
ؑᓖỰ傼DŽ⭡Ҿㇷᑵᡰ䲀 䘉䟼нሶỰ傼
ਾ ⁑ර ∄⁑ර Ⲵ5 ৸໎࣐Ҷ ф
㔃᷌ааኅ⽪DŽ
䘉ਈॆ൘S ≤ᒣлᱟᱮ㪇Ⲵ 䘉䈤᰾
Ā㓴ਸࡋъā⺞ᇎҏՊሩĀࡋъ㔙᭸āӗ⭏
᭸ᓖ 9DOLGLW\ ᱟᤷ⍻䟿٬оⵏᇎ
ሩ∄⁑ර о⁑ර ࣐ޕĀࡋъሬ
٬Ⲵ᧕䘁〻ᓖ ৽᱐Ҷᾲᘥᇊѹ઼ॆᇊ
ᖡ૽DŽ
ѹѻ䰤Ⲵ੫ਸ〻ᓖ ণ᭸ᓖᱟᤷ⍻䟿Ⲵ↓⺞
ᙗ઼ᴹ᭸ᙗDŽᵜ⹄ウѫ㾱䟷⭘᧒㍒ᙗഐᆀ࠶
ሬੁⲴйњ㔤ᓖѝ ࡋᯠᙗⲴḷ߶E㌫ᮠѪ
᷀ ([SORUDWRU\ )DFWRU $QDO\VLV ()$
ф൘S ≤ᒣлᱮ㪇 䘉䈤᰾ࡋᯠ
ᯩ⌅ᶕỰ傼ᶴᘥⲴ⨶䇪ᔪᶴ㔤ᓖо᧒㍒ᙗഐ
ᙗሩҾࡋъ㔙᭸ާᴹ↓ੁᖡ૽ ⹄ウѝङҝ
ᆀ࠶᷀ᡰᗇࠪⲴᇎ䇱ᙗ㔤ᓖᱟㅖਸ Ӿ
ગ ੂࣘݸ˗ܴݵڱᙗⲴḷ߶E㌫ᮠѪ
㘼Ự傼ᶴᘥ᭸ᓖDŽ()$Ⲵっᇊᙗоṧᵜ䟿ᆈ൘
նഎᖂⲴ㔃᷌ᱮ⽪ࣘݸᙗሩࡋъ㔙᭸Ⲵ᭸ᓄ
⵰ᇶ࠷ޣ㌫DŽ䙊ᑨ䟷⭘Ⲵࡉᱟ ⇿䚃⍻䟿
нᱮ㪇 ᵜ䇪᮷ᨀࠪⲴू९ҝગ үԈ࠳ۅ
亩ⴞ䴰㾱 њṧᵜᡰ㧧ᗇⲴ࠶᷀㔃᷌䖳Ѫ
էڧրӫЏ働˗ܴݵੂߌ ݼ仾䲙ᣵḷ߶E
っᇊ .HUOLQJHU DŽഐѪᵜ⹄ウⲴṧ
㌫ᮠѪ ф൘S ≤ᒣлᱮ㪇 䈤
ᵜ䟿н䏣ԕっᇊⲴ਼ᰦ࠶᷀⁑රѝᡰᴹ⹄ウ
᰾仾䲙ᣵሩࡋъ㔙᭸ާᴹ↓ੁᖡ૽ ⹄ウ
ਈ䟿Ⲵ䟿㺘⍻䟿亩ⴞ ᡰԕ䟷⭘䙀亩࠶᷀䟿
ѝⲴҝગ ੂܴݵڱDŽ⭡ᱮ㪇≤ᒣਟԕᗇࠪ
㺘Ⲵᯩ⌅ᶕỰ傼ᶴᘥ᭸ᓖDŽ䙊䗷䘉аᯩ⌅
൘ĀࡋᯠᙗāǃĀࣘݸᙗā৺Ā仾䲙ᣵā
Ӿ㺘 ѝⲴ⁑ර ѝਟԕⴻࡠ ൘ࡋъ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
䘉 ࡋъሬੁ㔤ᓖѝ Ā仾䲙ᣵāሩࡋъ
ਨ㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙᭸ ҝગ ੂݵڱ
㔙᭸Ⲵᖡ૽ᴰѪᱮ㪇DŽ
ܴ˗ޜਨᡈ⮕㓴ਸᴤᯠⲴḷ߶E㌫ᮠѪ
Ӿ㺘 ѝⲴ⁑ර ѝਟԕⴻࡠ ᴹޣ㓴
ф൘S ≤ᒣлᱮ㪇 䘉䈤᰾ޜਨᡈ⮕㓴
ਸࡋъⲴഋњ㔤ᓖ ӗ૱㓴ਸࡋᯠⲴḷ߶E㌫
ਸᴤᯠ↓ੁᖡ૽ࡋъ㔙᭸ ҝગ ੂܴݵڱDŽ
ᮠѪ ф൘S ≤ᒣлᱮ㪇 䘉䈤
⭡ᱮ㪇≤ᒣਟԕᗇࠪ ൘Āӗ૱㓴ਸࡋᯠāǃ
᰾ӗ૱㓴ਸࡋᯠ↓ੁᖡ૽ࡋъ㔙᭸ ҝગ ੂ
Āһъ䜘㓴ਸࡋъāǃĀޜਨ㓴ਸࡋъā
˗ܴݵڱһ ъ 䜘 㓴 ਸ ࡋ ъ Ⲵ ḷ ߶ E ㌫ ᮠ Ѫ
৺Āޜਨᡈ⮕㓴ਸᴤᯠā䘉 㓴ਸࡋъѝ
ф൘S ≤ᒣлᱮ㪇 䘉䈤᰾һъ
Āӗ૱㓴ਸࡋᯠāǃĀһъ䜘㓴ਸࡋъāǃ
䜘㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙᭸ ⹄ウѝҝગ
Āޜਨ㓴ਸࡋъāሩࡋъ㔙᭸Ⲵᖡ૽ᴰѪᱮ
ੂ ޜ ˗ܴݵڱਨ 㓴 ਸ ࡋ ъ Ⲵ ḷ ߶ E ㌫ ᮠ Ѫ
㪇DŽ
ф൘S ≤ᒣлᱮ㪇 䘉䈤᰾ޜ ੮ ⁑ර ǃ ǃ എᖂ࠶᷀㔃᷌ ӫЏ働ݼ ਘՊ
ֺࠥ ߶ӕHރ
ֺࠥ Zқ
߶ӕHރ
ֺࠥ Zқ
߶ӕHރ
Zқ
᧗ࡦਈ䟿 Աъ㿴⁑
ࡋᯠᙗ
ࣘݸᙗ
仾䲙ᣵ
Աъᡰ൘ൠ४ Աъᡰ༴Ⲵ㹼ъ ѫ᭸ᓄ
ӗ૱㓴ਸࡋᯠ
һъ䜘㓴ਸࡋъ
ޜਨ㓴ਸࡋъ
ޜਨᡈ⮕㓴ਸᴤᯠ
5
'5 )٬ 䈳ᮤਾⲴ 5
S S S S
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ѪҶ傼䇱ᵜ⹄ウᨀࠪⲴٷ䇮 ᵜ⹄
㌫ᮠѪ ф൘S ≤ᒣлᱮ㪇 䘉
ウ⭘Āࡋъሬੁā㠚ਈ䟿ሩĀ㓴ਸࡋъāഐ
䈤᰾ ࡋъሬੁሩҾ㓴ਸࡋъާᴹᱮ㪇Ⲵ↓
ਈ䟿䘋㹼എᖂ ᗇࡠ⁑ර 㿱㺘 DŽӾ⁑
ੁᖡ૽ޣ㌫ ഐ↔ ٷ䇮 ᗇࡠ᭟ᤱDŽ
ර ਟԕⴻࠪ ࡋъሬੁሩ㓴ਸࡋъⲴḷ߶E ੮ ⁑ර എᖂ࠶᷀㔃᷌ ুՠӫЏ ਘՊ
ֺࠥ ߶ӕHރ
Zқ
᧗ࡦਈ䟿 Աъ㿴⁑
Աъᡰ൘ൠ४
Աъᡰ൘㹼ъ
ѫ᭸ᓄ ࡋъሬੁ
5
)٬
䈳ᮤਾⲴ 5
S S S S
ᵜ⹄ウ൘ԕл䜘࠶㔃ਸ⁑ර ǃ⁑ර
઼⁑ර 㿱㺘 Ự傼Āþ㓴ਸࡋъÿሩþ
ࡋъሬੁˉࡋъ㔙᭸ÿⲴޣ㌫䎧ࡠѝӻ ⭘ā䘉њٷ䇮DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
੮ ⁑ර ǃ എᖂ࠶᷀㔃᷌ ӫЏ働ݼ ਘՊ
ֺࠥ ߶ӕHރ
ֺࠥ Zқ
߶ӕHރ
Zқ
᧗ࡦਈ䟿 Աъ㿴⁑
Աъᡰ൘ൠ४
Աъᡰ༴Ⲵ㹼ъ ѫ᭸ᓄ ࡋъሬੁ
㓴ਸࡋъ
5
'5 )٬ 䈳ᮤਾⲴ 5
S S S S
ѪҶỰ傼Ā㓴ਸࡋъāሩĀࡋъሬ
ٷݸᇊ㠚ਈ䟿оഐਈ䟿ѻ䰤ᴹ䖳儈Ⲵ ޣ
ੁˉࡋъ㔙᭸āⲴޣ㌫䎧ࡠѝӻ⭘ٷ䇮
ᖃ൘ᆳԜѻ䰤࣐ޕѝӻਈ䟿ᰦ ྲ᷌㠚ਈ䟿
ᵜ⹄ウ俆ݸሶĀࡋъሬੁāᶴᘥⲴйњ㔤
оഐਈ䟿Ⲵޣᡆഎᖂ㌫ᮠ᰾ᱮ䱽վ ቡਟ
ᓖüüĀࡋᯠᙗāǃĀࣘݸᙗāǃĀ仾䲙
ԕ䇔Ѫѝӻ⭘᰾ᱮDŽṩᦞ %DURQ .HQQ\
ᣵā䘋㹼࣐ᵳ༴⨶ ਼ᰦ ҏሩĀ㓴ਸࡋъā
ᨀࠪⲴỰ傼ѝӻ⭘Ⲵᯩ⌅ 䴰㾱࠶
ᶴᘥⲴഋњ㔤ᓖüüĀӗ૱㓴ਸࡋᯠāǃ
↕僔䘋㹼എᖂDŽণ˖俆ݸỰ傼㠚ਈ䟿ሩѝӻ
Āһъ䜘㓴ਸࡋъāǃĀޜਨ㓴ਸࡋъā
ਈ䟿Ⲵ᭸ᓄᱟᱮ㪇˗ަ⅑Ự傼㠚ਈ䟿ሩഐ
৺Āޜਨᡈ⮕㓴ਸᴤᯠā䘋㹼࣐ᵳ༴⨶ ⭘
ਈ䟿Ⲵѫ᭸ᓄᱟᱮ㪇˗ᴰਾሶѝӻਈ䟿ԓ
ҾỰ傼Ā㓴ਸࡋъāሩĀࡋъሬੁˉࡋъ㔙
ޕ㠚ਈ䟿ሩഐਈ䟿Ⲵഎᖂᯩ〻ѝ Ự傼Ҽ㘵
᭸āⲴѝӻ᭸ᓄDŽ
ሩҾഐਈ䟿Ⲵ᭸ᓄ 㤕㠚ਈ䟿Ⲵ᭸ᓄоѻࡽ
∄བྷབྷ߿ቁ⭊㠣ਈѪ 䛓Ѹ䈤᰾䈕ਈ䟿Ⲵ
䙊ᑨ Ự傼ѝӻ᭸ᓄᰦ㾱㘳ሏ㠚ਈ䟿ǃ
ѝӻਈ䟿ǃഐਈ䟿ㅹ њਈ䟿ѻ䰤Ⲵޣ㌫DŽ俆
⺞䎧ࡠҶѝӻⲴ⭘DŽྲമ ᡰ⽪˖
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ࡋъ㔙᭸˙ȕc Աъ㿴⁑ˇȕc Աъᡰ൘ൠ४ ˇȕc Աъᡰ൘㹼ъˇȕc ࡋъሬੁ
ސ३ ࡋъ㔙᭸˙ȕs Աъ㿴⁑ˇȕs Աъᡰ൘ൠ४ ˇȕs Աъᡰ൘㹼ъˇȕs ࡋъሬੁˇȕs 㓴ਸࡋ ъ
ސ३ ֣ ѝӻਈ䟿Ự傼⽪മ
ሩҾㅜа↕㘼䀰 ᵜ⹄ウᐢ㓿൘ࡽ䶒
䙊䗷⁑ර Ự傼ࠪ ĀࡋъሬੁāሩĀ㓴ਸࡋ
ѪҶ傼䇱ٷ䇮 สҾ %DURQ .HQQ\
ъāާᴹᱮ㪇Ⲵ↓ੁᖡ૽⭘ 䘉䟼н䟽
Ⲵᯩ⌅ ᵜ⹄ウሶ࠶йњ↕僔ᶕ࠶࡛
༽䘋㹼Ự傼˗
Ự傼ԕлޣ㌫˖
ĀࡋъሬੁāሩҾĀࡋъ㔙᭸āⲴḷ߶£㌫
ㅜа↕˖Āࡋъሬੁāᱟᱮ㪇ᖡ
ሩҾㅜҼ↕㘼䀰 Ӿ⁑ර ਟԕⴻࠪ
૽Ā㓴ਸࡋъā˗
ᮠѪ фS٬ሿҾ 䘉䈤᰾Āࡋъ
ሬੁāሩĀࡋъ㔙᭸āާᴹᱮ㪇Ⲵ↓ੁᖡ૽
ㅜҼ↕˖Āࡋъሬੁāᱟᱮ㪇ᖡ
૽Āࡋъ㔙᭸ā˗
⭘˗
ㅜй↕˖൘ㅜҼ↕࠶᷀Ⲵสк ࣐
ሩҾᴰਾа↕㘼䀰 Ӿ⁑ර ਟԕⴻࠪ
ޕĀ㓴ਸࡋъāਈ䟿 Ự⍻Āࡋъሬੁā
ᖃ࣐ޕĀ㓴ਸࡋъāਈ䟿ਾ Āࡋъሬੁā
ǃĀ㓴ਸࡋъāоĀࡋъ㔙᭸āѻ䰤Ⲵޣ㌫
ሩҾĀࡋъ㔙᭸āⲴḷ߶£㌫ᮠਈѪ
㿲ሏĀࡋъሬੁāሩĀࡋъ㔙᭸āⲴ᭸ᓄ㌫
S٬ሿҾ ն㌫ᮠ߿ቁҶ фW٬
ᮠᱟਁ⭏᰾ᱮਈॆDŽ
ҏӾ л䱽Ѫ 䘉䈤᰾Ā㓴ਸࡋ
ъā⺞ᇎՊሩĀࡋъሬੁˉࡋъ㔙᭸ā䎧ࡠ
㤕ԕк↕僔Ⲵ㔃᷌൷ѪĀᱟā ࡉ+
㧧ᗇ᭟ᤱDŽ
ѝӻ⭘DŽ❦㘼 ⭡ҾĀࡋъሬੁāሩҾ
Āࡋъ㔙᭸āⲴḷ߶£㌫ᮠ⋑ᴹᱮ㪇߿ቁѪ
ሩᓄⲴഎᖂᯩ〻㺘⽪ྲл˖
㓴ਸࡋъ˙ȕ Աъ㿴⁑ˇȕ Աъᡰ൘ൠ४
ഐ↔ 䈕ѝӻਈ䟿㲭❦нᱟᆼޘѝӻ
ˇȕ Աъᡰ൘㹼ъˇȕ ࡋъሬੁ
⭘ նҏ䎧ࡠ䜘࠶ѝӻⲴ⭘DŽสҾԕкⲴ
ސ३
࠶᷀ ਟԕᗇࠪ㔃䇪˖ᵜ⹄ウѝᨀࠪⲴٷ䇮 㧧ᗇ᭟ᤱDŽ
ᵜ⹄ウᡰᴹٷ䇮ⲴỰ傼㔃᷌≷ᙫ 䈖
㿱㺘 DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
੮ ⹄ウٷ䇮Ự傼㔃᷌≷ᙫ ҝગ
ҝગੂەܴݵڱӑ
+ ˖ࡋᯠᙗ↓ੁᖡ૽ࡋъ㔙᭸
㧧ᗇ᭟ᤱ
+ ˖ࣘݸᙗ↓ੁᖡ૽ࡋъ㔙᭸
ᵚ㧧ᗇ᭟ᤱ
+ ˖仾䲙ᣵ↓ੁᖡ૽ࡋъ㔙᭸
㧧ᗇ᭟ᤱ
+ ˖ӗ૱㓴ਸࡋᯠ↓ੁᖡ૽ࡋъ㔙᭸
㧧ᗇ᭟ᤱ
+ ˖һъ䜘㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙᭸
㧧ᗇ᭟ᤱ
+ ˖ޜਨ㓴ਸࡋъ↓ੁᖡ૽ࡋъ㔙᭸
㧧ᗇ᭟ᤱ
+ ˖ޜਨᡈ⮕㓴ਸᴤᯠ↓ੁᖡ૽ࡋъ㔙᭸
㧧ᗇ᭟ᤱ
+ ˖ࡋъሬੁ↓ੁᖡ૽㓴ਸࡋъ
㧧ᗇ᭟ᤱ
+ ˖㓴ਸࡋъሩĀࡋъሬੁüüࡋъ㔙᭸āⲴޣ㌫䎧ࡠѝӻ⭘
㧧ᗇ᭟ᤱ
ཊ䟽ޡ㓯ᙗỰ傼
䘉Ӌн䏣઼ተ䲀ҏѪᵚᶕᴹ⌠ޣഭॾӪᇦ᯿
⭡Ҿ⁑ර ǃ⁑ර ⎹৺ࡠཊњਈ䟿 ф
ԱъⲴࡋъ⹄ウᨀҶаӋᴹ⳺Ⲵ⽪ ൘
ᱟᵜ⹄ウⲴ䟽⛩⁑ර ഐ↔ ᵜ⹄ウ⵰䟽ሩ
аᇊ〻ᓖкᨀҶ䘋а↕⹄ウⲴਟ㜭ᯩੁDŽ
䘉єњ⁑ර䘋㹼ཊ䟽ޡ㓯ᙗỰ傼DŽ
ާփ㘼䀰 ᵜ⹄ウⲴተ䲀ᙗѫ㾱փ⧠൘ԕл
ࠐњᯩ䶒˖
⹄ウ㔃᷌㺘᰾⁑ර ⇿њѫ᭸ᓄ㠚ਈ䟿
Ⲵᇩᗽᓖ٬ӻҾ ̚ ѻ䰤 䘌䘌བྷ
Ҿ Ⲵࡔᯝḷ߶ 㘼9,)٬ӻҾ
ࡋъሬੁ઼㓴ਸࡋъєњޣ䭞ഐ㍐ሩࡋъ㔙
̚ ѻ䰤 䘌䘌վҾ Ⲵࡔᯝḷ߶DŽഐ
᭸Ⲵᖡ૽ ሩҾަԆഐ㍐оࡋъ㔙᭸ѻ䰤Ⲵ
↔ ᵜ⹄ウⲴ⁑ර нᆈ൘ཊ䟽ޡ㓯ᙗ䰞仈DŽ
ޣ㌫⋑ᴹ䘋㹼␡᧒Ⲵޕ䇘 䘉൘ԕਾⲴ⹄ウ
⹄ウ㔃᷌㺘᰾⁑ර ѝࡋъሬੁⲴᇩᗽ
䗷〻ѝ䘈ᴹᖵ䘋а↕␡ޕDŽᵜ⹄ウ䙊䗷ሩࡋ
ᓖ٬Ѫ 䘌䘌བྷҾ Ⲵࡔᯝḷ߶˗ަ
ъ㔙᭸Ⲵ⨶䇪ᆖҐ઼ợ⨶ਁ⧠ ൘⨶䇪кᖡ
9,)Ѫ ҏ䘌䘌վҾ Ⲵࡔᯝḷ߶DŽ㓴
૽ࡋъ㔙᭸Ⲵഐ㍐ᴹᖸཊ ਖཆᵜ⹄ウᗇࠪ
ਸࡋъⲴᇩᗽᓖ٬Ѫ 䘌䘌བྷҾ Ⲵ
Ⲵᇎ䇱⹄ウ㔃᷌ѝⲴ5ᯩ٬ҏ∄䖳ሿ 䘉єњ
ࡔᯝḷ߶˗9,)Ѫ 䘌䘌վҾ Ⲵࡔᯝ
ᯩ䶒䜭䈤᰾䘈ᴹᖸཊᖡ૽ࡋъ㔙᭸ⲴަԆഐ
ḷ߶DŽഐ↔ ᵜ⹄ウⲴ⁑ර нᆈ൘ཊ䟽ޡ㓯
㍐൘ᵜ䇪᮷Ⲵ⹄ウѝ⋑ᴹ㘳㲁䘋৫ ԕਾ൘
ᙗ䰞仈DŽ
䘉ᯩ䶒䘈ᴹᖵ䘋а↕⹄ウDŽྲ˖ࡋъ⧟ຳǃ
ࡋъᆖҐㅹഐ㍐ሩԱъࡋъ㔙᭸Ⲵᖡ૽DŽ
ԕкᡰᴹỰ傼㔃᷌㺘᰾ ᵜ⹄ウⲴഎ
ᖂ࠶᷀㔃᷌ᱟᴹ᭸ᒦਟؑⲴDŽ
ㅜа ᵜ⹄ウⲴᇎ䇱⁑රѝӵӵ㘳㲁Ҷ
ㅜҼ ᵜ⹄ウ䟷⭘Ⲵ䰞ধ䈳ḕᯩ⌅ᗇࡠ
Ⲵᮠᦞᱟᡚ䶒ᮠᦞ &URVVˉVHFWLRQDO ू९߈ي
'DWD 㘼൘ᇦ᯿Աъࡋъ䗷〻ѝ ࡋъ⧟ຳ
઼ࡋъ㹼Ѫᵜ䓛ާᴹࣘᘱᙗ 㘼фࡋъ㇑⨶
ቭ㇑ᵜ⹄ウสᵜ䗮ࡠҶ亴ᵏⲴ⹄ウⴞⲴ
઼⹄ウⴞḷ նӽ❦ᆈ൘аӋн䏣઼ተ䲀ᙗ
ᇎ䐥ѝњ㠚ਈ䟿ሩࡋъ㔙᭸Ⲵᖡ૽ҏᱟࣘ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ᘱⲴDŽഐ↔ ሩᵜ䇪᮷Ⲵᡰ⹄ウⲴާփ䰞仈
ањ䰞ধປㆄӪ䘋㹼ᤱ㔝Ⲵ䐏䑚䈳ḕ ❦ਾ
㘼䀰 䙊䗷䶉ᘱᮠᦞ࠶᷀ሩࡋъሬੁǃ㓴ਸ
ሩᡰ㧧ਆࡠⲴᰦ䰤ᒿࡇᮠᦞ䘋㹼㔬ਸ⹄ウDŽ
ࡋъ઼ࡋъ㔙᭸ᡰᖒᡀⲴ䇔䇶䘈нཏޘ䶒
㔬кᡰ䘠 ൘ᵚᶕⲴ⹄ウѝ ਟԕ䘋а↕ሩ
⨶ ᜣ Ⲵ ᇎ 䇱 ⹄ ウ ᓄ 䈕 ᴰ ྭ 䟷 ⭘ 䶒 ᶯ ᮠ ᦞ
⌠ഭॾӪᇦ᯿ԱъⲴࡋъ䗷〻䘋㹼䮯ᰦ䰤Ⲵ
3DQHO 'DWD DŽণ 䇮ᇊањᰦ䰤䐘ᓖ ֻ
䈳ḕ䐏䑚 ໎࣐ᇎ䇱⹄ウⲴᰦ䰤ᒿࡇᮠᦞԕ
ྲ ᒤᡆ ᒤⲴᰦ䰤 ൘䘉ṧⲴа⇥ᰦ䰤
৺໎࣐ިරⲴṸֻ⹄ウ ҏᱟӺਾ⹄ウⲴа
䟷ਆ䮯ᵏ䐏䑚Ⲵᯩ⌅ ᓄ⭘਼Ⲵ䰞ধሩ਼
њ䶎ᑨᴹѹⲴᯩੁDŽ
Հৰࣣކ
#BSPO ǰ3 ǰ. ǰ ǰ,FOOZǰ% ǰ" ǰ ǰĶ5IFǰNPEFSBUPS NFEJBUPSǰWBSJBCMFǰEJTUJODUJPOǰJOǰTPDJBMǰQTZDIP MPHJDBMǰSFTFBSDI ǰ$PODFQUVBM ǰTUSBUFHJD ǰBOEǰTUBUJTUJDBMǰDPOTJEFSBUJPOTķ ǰJournal of Personality and Social Psychology ǰ51 ǰ #JSMFZ ǰ 4 ǰ ǰ 8FTUIFBE ǰ 1 ǰ ǰ "ǰ DPNQBSJTPOǰ PGǰ OFXǰ CVTJOFTTFTǰ FTUBCMJTIFEǰ CZǰ ijOPWJDFĴǰ BOEǰ ijIBCJUVBMĴǰGPVOEFSTǰJOǰ(SFBUǰ#SJUBJO ǰInternational Small Business Journal ǰ12 ǰ $PWJO ǰ + ǰ ( ǰ ǰ %FOOJT ǰ 1 ǰ 4 ǰ ǰ 4USBUFHJDǰ NBOBHFNFOUǰ PGǰ TNBMMǰ ųSNTǰ JOǰ IPTUJMFǰ BOEǰ CFOJHOǰ FOWJSPONFOUT ǰStrategic Management Journal ǰ10 ǰ $PWJO ǰ + ǰ ( ǰ ǰ %FOOJT ǰ 1 ǰ 4 ǰ ǰ "ǰ DPODFQUVBMǰ NPEFMǰ PGǰ FOUSFQSFOFVSTIJQǰ BTǰ ųSNǰ CFIBWJPS ǰ Entrepreneurship Theory and Practice ǰ16 ǰ ,FSMJOHFS ǰ' ǰ/ ǰ ǰFoundations of Behavioral Research ǰ SEǰFE ǰ$IJDBHP ǰ)PMU ǰ3JOFIBSUǰBOEǰ 8JOTUPO -FF ǰ$ ǰ-FF ǰ, ǰ ǰ1FOOJOHT ǰ+ ǰ. ǰ ǰ*OUFSOBMǰDBQBCJMJUJFT ǰFYUFSOBMǰOFUXPSLT ǰBOEǰ1FSGPSNBODF ǰ "ǰTUVEZǰPOǰUFDIOPMPHZ CBTFEǰWFOUVSFT ǰStrategic Management Journal ǰ22 ǰ -VNQLJO ǰ ( ǰ 5 ǰ ǰ (SFHPSZ ǰ ( ǰ % ǰ ǰ $MBSJGZJOHǰ UIFǰ FOUSFQSFOFVSJBMǰ PSJFOUBUJPOǰ DPOTUSVDUǰ BOEǰ MJOLJOHǰJUǰUPǰQFSGPSNBODF ǰAcademy Management Review ǰ21 ǰ .JMMFS ǰ% ǰ ǰ'SJFTFO ǰ1 ǰ) ǰ ǰ"SDIFUZQFTǰPGǰTUSBUFHZǰGPSNVMBUJPO ǰManagement Science ǰ24 ǰ .JMMFS ǰ% ǰ ǰ5IFǰDPSSFMBUFTǰPGǰFOUSFQSFOFVSTIJQǰJOǰUISFFǰUZQFTǰPGǰųSNT ǰManagement Science ǰ 29 ǰ 3BVDI ǰ" ǰ ǰ'SFTF ǰ. ǰ ǰHuman capital of small scale business owners and business success: A longitudinal study of moderators and mediators ǰ1BQFSǰQSFTFOUFEǰBUǰUIFǰ*$4#ǰ8PSMEǰ $POGFSFODFǰ ǰ#SJTCBOF 8FTUIFBE ǰ 1 ǰ ǰ 8SJHIU ǰ . ǰ ǰ /PWJDF ǰ QPSUGPMJP ǰ BOEǰ TFSJBMǰ GPVOEFST ǰ BSFǰ UIFZǰ EJGGFSFOU ǰǰ Journal of Business Venturing ǰ13 ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
8JLMVOE ǰ+ ǰ ǰ4IFQIFSE ǰ% ǰ ǰ,OPXMFEHF CBTFEǰSFTPVSDFT ǰFOUSFQSFOFVSJBMǰPSJFOUBUJPO ǰBOEǰ UIFǰQFSGPSNBODFǰPGǰTNBMMǰBOEǰNFEJVN TJ[FEǰCVTJOFTTFT ǰStrategic Management Journal,ǰ 24 ǰ 8JLMVOE ǰ+ ǰ ǰ5IFǰTVTUBJOBCJMJUZǰPGǰUIFǰFOUSFQSFOFVSJBMǰ0SJFOUBUJPOǰ ǰQFSGPSNBODFǰSFMBUJPOTIJQ ǰ Entrepreneurship Theory and Practice ǰ24 ǰ ;BISB ǰ4 ǰ" ǰ ǰ%FOOJTǰ. ǰ( ǰ ǰ*OUFSOBUJPOBMǰDPSQPSBUFǰFOUSFQSFOFVSTIJQǰBOEǰųSNǰQFSGPSNBODF ǰ 5IFǰ NPEFSBUJOHǰ FGGFDUǰ PGǰ JOUFSOBUJPOBMǰ FOWJSPONFOUBMǰ IPTUJMJUZ ǰ Journal of Business Venturing ǰ15 ǰ ;BISB ǰ4 ǰ" ǰ+FOOJOHT ǰ% ǰ' ǰ ǰ,VSBULP ǰ% ǰ' ǰ ǰ5IFǰ"OUFDFEFOUTǰBOEǰ$POTFRVFODFTǰPGǰ'JSN -FWFMǰ &OUSFQSFOFVSTIJQ ǰ 5IFǰ 4UBUFǰ PGǰ UIFǰ 'JFME ǰ Entrepreneurship Theory and Practice ǰ 24 ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
1BOZBQJXBU +PVSOBM Vol.7 Supplementary Issue December 2015
5IBOJDIBOVOǰ$IBJǰ $BJǰ3POH[IVBOH ǰSFDFJWFEǰIJTǰ.BTUFSǰ%FHSFFǰPGǰ #VTJOFTTǰ "ENJOJTUSBUJPOǰ .BOBHFNFOU ǰ NBKPSǰ JOǰ 3FUBJMJOHǰ #VTJOFTTǰ .BOBHFNFOUǰGSPNǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOUǰJOǰ ǰ"GUFSǰUIBU ǰ IFǰTUVEJFTǰIJTǰ%PDUPSǰPGǰ1IJMPTPQIZǰ1SPHSBNǰJOǰ#VTJOFTTǰ"ENJOJTUSBUJPOǰ BUǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOUǰJOǰ ǰBOEǰXJMMǰHSBEVBUFǰUIJTǰ ZFBS &SNJOHǰ 9Vǰ 1I % ǰ 3FONJOǰ 6OJWFSTJUZǰ PGǰ $IJOB ǰ JTǰ UIFǰ 1SPGFTTPSǰ PGǰ .BOBHFNFOU ǰ)FǰIBTǰCFFOǰJOWJUFEǰUPǰCFǰBǰMFDUVSFSǰCZǰNPSFǰUIBOǰUFOǰ VOJWFSTJUJFTǰ JOǰ $IJOB ǰ %S ǰ 9Vǰ IBTǰ CFFOǰ Bǰ WJTJUJOHǰ QSPGFTTPSǰ UPǰ NBOZǰ VOJWFSTJUJFTǰBSPVOEǰUIFǰXPSME ǰBOEǰBTǰBǰ'VMCSJHIUǰTDIPMBSǰUXJDFǰJOǰ64" ǰ )Fǰ IBTǰ BVUIPSFEǰ TFWFSBMǰ CPPLT ǰ POǰ TUSBUFHJDǰ NBOBHFNFOUǰ BOEǰ JOUFS OBUJPOBMǰ CVTJOFTTǰ BOEǰ IBTǰ QVCMJTIFEǰ OVNFSPVTǰ BSUJDMFTǰ POǰ 4USBUFHJDǰ .BOBHFNFOUǰBOEǰ*OOPWBUJPOǰJOǰTDIPMBSMZǰKPVSOBMT ǰ)FǰIBTǰCFFOǰSFTQPO TJCMFǰGPSǰSFTFBSDIǰPOǰNBOZǰTVCKFDUTǰQVUǰGPSXBSEǰCZǰUIFǰ/BUJPOBMǰ/BUVSBMǰ 4DJFODFǰ'PVOEBUJPO ǰUIFǰ/BUJPOBMǰ4PDJBMǰ4DJFODFǰ'PVOEBUJPO ǰBOEǰPUIFSǰ BVUIPSJUJFTǰBUǰQSPWJODJBMǰBOEǰNJOJTUSZǰMFWFM ǰ$VSSFOUMZǰIFǰJTǰBǰQSPGFTTPSǰ PGǰ 1BOZBQJXBUǰ *OTUJUVUFǰ PGǰ .BOBHFNFOU ǰ BOEǰ IJTǰ SFTFBSDIǰ BSFBTǰ BSFǰ SFMBUFEǰUPǰTUSBUFHJDǰNBOBHFNFOU ǰPSHBOJ[BUJPOBMǰUIFPSJFT ǰJOUFSOBUJPOBMǰ NBOBHFNFOUǰBOEǰFEVDBUJPOǰNBOBHFNFOU
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ࡪ֢Ԣыޏ१ࡇӬӫЏৱѣЏ؟ত॔ू९ THAILAND CHINESE IMMIGRANTS ENTREPRENEURS ENTERPRENEURIAL SPIRIT RESEARCH 愗୯哛 +JOSPOH ,VBOH ࡒФ ݽ ;IJNJO 5BOH
ݤ
䘁ᒤᶕˈԱъᇦ㋮⾎⹄ウᐢᡀѪ㇑⨶ᆖ⭼ᆖᵟ⹄ウⲴ䟽㾱䇞仈DŽ㾯ᯩ઼ѝഭⲴᆖ㘵Ԝ
Ӿཊњ䀂ᓖ৫᧒䇘Աъᇦ㋮⾎Ⲵ㓴ᡀ㔤ᓖ৺ަሩࡋъⲴ䟽㾱ᙗDŽᡁԜ൘ሩ ս⌠ഭॾӪॾט ᯠ〫≁ࡍࡋъṸֻ䘋㹼ᖂ㓣ᙫ㔃Ⲵสкˈ᧒㍒ࠪ⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵Աъᇦ㋮⾎Ⲵ 㔤ᓖDŽ䙊䗷ሩ Ӫ䰞ধ䈳ḕഐᆀ࠶᷀ˈᨀࠪҶԱъᇦ㋮⾎Ⲵ㠚ؑǃѫࣘǃᝏǃඊ丗ǃࡋ ᯠǃ߂䲙ㅹޝњ㔤ᓖⲴ⹄ウഐ㍐ ሩҾҶ䀓઼ษ㛢⌠ഭॾॾטӪᯠ〫≁Աъᇦ㋮⾎ᴹаᇊ䍑⥞DŽ Ҽ୰˖Աъᇦ㋮⾎ˈ⌠ഭॾӪᯠ〫≁ˈࡍࡋъ㘵
"CTUSBDU ǰ 0OFǰ JNQPSUBOUǰ UPQJDǰ PGǰ FOUSFQSFOFVSǰ TUVEJFTǰ JTǰ UIFǰ EJNFOTJPOTǰ PGǰ FOUSFQSFOFVSǰ TQJSJU ǰ #BTFEǰ POǰ UIFǰ QSFWJPVTǰ DBTFǰ TUVEJFTǰ PGǰ UIFǰ TBNFǰ BVUIPSTǰ POǰ UIFǰ OFXǰ $IJOFTFǰ JNNJHSBOUTǰ JOǰǰ 5IBJMBOE ǰ UIJTǰ QBQFSǰ TUVEJFTǰ UIFǰ EJNFOTJPOTǰ PGǰ FOUSFQSFOFVSǰ TQJSJUǰ PGǰ UIFǰ TBNFǰ UBSHFUǰ HSPVQǰǰ XJUIǰTVSWFZǰPGǰ ǰFOUSFQSFOFVST ǰ"DDPSEJOHǰUPǰUIFǰSFTVMUǰPGǰGBDUPSǰBOBMZTJT ǰJUǰJTǰGPVOEǰUIBUǰUIFǰ FOUSFQSFOFVSǰ TQJSJUǰ PGǰ OFXǰ $IJOFTFǰ JNNJHSBOUTǰ JOǰ 5IBJMBOEǰ IBTǰ TJYǰ EJNFOTJPOT ǰ TFMG DPOųEFODF ǰ JOJUJBUJWF ǰ TFOTJUJWJUZ ǰ UFOBDJUZ ǰ JOOPWBUJWFOFTT ǰ BOEǰ TQJSJUǰ PGǰ BEWFOUVSF ǰ *Uǰ DPOUSJCVUFTǰ UPǰ UIFǰǰ VOEFSTUBOEJOHǰ PGǰ FOUSFQSFOFVSǰ CFIBWJPSǰ PGǰ PWFSTFBǰ $IJOFTFǰ JOǰ 5IBJMBOEǰ BOEǰ EFWFMPQNFOUǰ PGǰ FOUSFQSFOFVSǰTQJSJU ,FZXPSET ǰ&OUSFQSFOFVSǰTQJSJU ǰ$IJOFTFǰJNNJHSBOUTǰJOǰ5IBJMBOE ǰ*OJUJBMǰWFOUVSF
↓བྷ㇑⨶ᆖ䲒൘䈫ᐕ୶㇑⨶ঊ༛ ǰ1I % ǰ$BOEJEBUF ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ&NBJM ǰUIBJXJOXPSME!HNBJM
DPN ǰ ᮉᦸ ǰ ↓བྷ㇑⨶ᆖ䲒 ǰ1SPGFTTPS ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰ[NU !IPUNBJM DPN
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ږઈ
ࡋъ㘵Ѫࡋъ⍫ࣘⲴѫሬ㘵ˈ䳶ཊ䟽
䓛ԭҾа䓛üüᰒᱟࡋъᵪՊⲴ䇶࡛㘵ˈ৸
ᡀ˛䘉ᱟ䶎ᑨ٬ᗇᡁԜ৫⹄ウ઼᧒䇘Ⲵањ 䈮仈DŽ
ᱟࡋъ䗷〻Ⲵਁ䎧㘵઼㓴㓷㘵ˈᴤᱟࡋъ㔃 ᷌Ⲵᤕᴹ㘵DŽഐ↔ˈࡋъ㘵Ⲵ㜭࣋≤ᒣሩࡋ
澝ू९ਅް
ъ⍫ࣘᡀ䍕䎧⵰㠣ޣ䟽㾱Ⲵ⭘DŽ൘ࡋъ㘵
䈨ཊⲴ㜭࣋㍐䍘ѝˈԱъᇦ㋮⾎⭡ҾᨀҶ
䶙ᔰ᭮Ⲵ䘋〻ˈѝഭഭ䰘䟽ᯠᢃᔰDŽ൘⨳ޘ
ࡋъ㘵൘ࡋъ⍫ࣘѝԕݻᴽ䲙䱫оഠ䳮ᡰᗵ
㓿⍾аփॆⲴབྷ㛼Ჟлˈѝഭ਼ц⭼ഭⲴ
享Ⲵ൘㋮⾎᭟᫁ˈᡀѪࡋъ㘵нਟᡆ㕪Ⲵ
㚄㌫઼Ӕᖰᰕ⳺ᇶ࠷ˈо↔ሩᓄⲴӪਓഭ
㜭࣋㾱㍐DŽ䘋 ޕц㓚ˈ⸕䇶㓿⍾Ⲵᖡ૽֯
䱵䗱〫ҏᰕ⳺仁㑱DŽṩᦞ ᒤѝഭޜᆹ䜘
⽮Պ༴ҾӾĀ⢙ⲴӗъāੁĀӪⲴӗъāⲴ
ࠪޕຳ㇑⨶ᒤ䢤ᡰᱮ⽪Ⲵᮠᦞˈѝഭ᭩䶙ᔰ
䖜ਈѝˈԱъᇦ㋮⾎൘Աъਁኅѝᢞ╄⵰䎺
᭮ԕᶕᐢ㓿ᢩ߶Ҷ ཊзӪࠪຳDŽަ
ᶕ䎺䟽㾱Ⲵ䀂㢢ˈԱъᇦ㋮⾎䙀⑀ᡀѪ⹄ウ
ѝ˖ ᒤ⭡ѝഭޜᆹᵪࠪ߶ᢩ᧕ⴤޣ
✝⛩DŽ
ഭᇊትⲴᴹ ཊзӪ⅑˗ԕ⮉ᆖǃ᧒Ӣǃᢰ
ཊᒤⲴ⹄ウ઼᧒䇘ˈԱъᇦ㋮⾎Ⲵޣ
ᵟᐕӪㅹѤᰦᖒᔿࠪഭӪઈ㓖ᴹ зӪ⅑DŽ
⨶䇪㓿䗷нᯝⲴ傼䇱ǃ↓؞о〟㍟ˈ൘㇑⨶
ᦞѝഭཆӔ䜘亶һਨՠ䇑˖ࡠ ᒤվѪ
ᆖ亶ฏѝᐢ㓿㠚ᡀа⍮ˈሩҾ䀓䟺ࡋъⲴ⢩
→ˈѝഭབྷ䱶ᯠ〫≁൘ц⭼ഭਆᗇት⮉ᵳ
ᙗо৺ࡋъ䗷〻⢩ᴹⲴ⧠䊑ˈᴹ⵰ަ↓ᖃᙗ
Ⲵབྷ㓖൘ зӪᐖਣDŽ㘼ᦞѝഭᮉ㛢䜘㔏
৺ਟ㹼ᙗ +DUULVRQ /HLWFKˈ DŽ
䇑˖ ᒤࡠ ᒤᓅˈ㊫ࠪഭ⮉ᆖӪઈ
❦㘼ˈҏᴹᆖ㘵䇔ѪˈԱъᇦ㋮⾎Ⲵ⹄ޣ
ᙫᮠ㓖 зӪˈ⮉ᆖഎഭӪઈᙫᮠ㓖
ウᴹ⵰ަݸཙᙗⲴ䲀ࡦо䳮ᓖˈ⢩࡛ᱟަᾲ
зӪDŽljഭ䱵Ӫ㬍ⳞҖ˖ѝഭഭ䱵〫≁
ᘥ䳮ԕ䟿ॆǃ⹄ウᮠᦞҏнᇩ᱃㧧ਆˈ䘈ᴹ
ᣕ NJ ѝഭоॆ⨳ޘᲪᓃ ᱮ
䜘࠶ᆖ㘵䇔ѪԱъᇦ㋮⾎Ⲵ⤜・ᙗнཏˈഐ
⽪˖ᡚ㠣ࡠ ᒤˈѝഭ⎧ཆ〫≁ᆈ䟿ᐢ䗮
↔ˈަṨᗳ⨶䇪䳮ԕоަԆ亶ฏᴹ᭸४࠶
зӪDŽ ᒤ໎䮯 DŽѝഭᐢӾ
6KDQH 9HQNDWDUDPDQˈ DŽնᱟˈ
ᒤⲴ⨳ޘㅜгབྷ〫≁䗃ࠪഭˈкॷѪㅜഋ
ᡁԜ䇔Ѫ˖ⴞࡽ㹼ъՇཊф⢩⛩ᔲˈфަ
սDŽӾ࠶࡛н਼䚃Ⲵ㔏䇑ᮠᆇ䈤᰾ˈ䲿⵰
䶒ѤⲴ⧟ຳ༽ᵲˈԱъᇦ㋮⾎Ⲵ⹄ウᓄо⧟
᭩䶙ᔰ᭮␡⨳ޘ઼ޕаփॆⲴ䘋〻ˈѝഭབྷ
ຳ઼ᇎ䐥㔃ਸᴹѹDŽ൘ࡋъ⍫ࣘѝˈ
䱶ት≁Ⲵഭ䱵䗱〫ᴹҶᱮ㪇Ⲵ໎䮯DŽབྷ䟿Ⲵ
Աъᇦ㋮⾎Ⲵ⹄ウਚᴹо⧟ຳ㔃ਸˈ㜭
ѝഭᯠ〫≁䎠ࠪഭ䰘ˈᖒᡀҶѝഭশਢкⲴ
փ⧠ᰦԓⲴ㾱≲ˈ㜭⹄ࡠڊウоᇎ䐥Ⲵ㔃
ㅜй⅑〫≁▞DŽ䘉Ӌབྷ䱶ᯠ〫≁Ⲵѫ㾱ᡀ࠶
ਸDŽ
Ѫ⮉ᆖнᖂǃᇦᓝഒ㚊ˈ䘈ᴹ䜘࠶ᱟᢰᵟ〫
⌠ഭॾӪॾטᯠ〫≁൘䗷৫Ⲵйॱཊᒤ
≁ǃᣅ䍴〫≁ǃࣣᐕ〫≁ㅹˈቊᴹаሿ䜘࠶
ѝࡋᔪࠪаབྷᢩᯠԱъˈᒦф൘⌠ഭ⽮Պѝ
Ѫ䶎⌅〫≁DŽԆԜѝ㔍བྷཊᮠᱟѪҶራ≲㠚
⭏ᆈ༞བྷDŽԆԜ亭ᕪⲴࡋъᘇᱟྲօ⺞
䓛ᵚᶕਁኅⲴѫ〫ࣘ≁ˈᒦф൷ᱟѪ㠚ᝯᙗ
・˛ԆԜⲴࡋъ㘵Աъᇦ㋮⾎ᱟᘾѸṧᖒ
〫≁ˈቁᮠӪѪҶ䗮ࡠњӪ〫≁ⲴⴞⲴˈ⭊
Ҽॱц㓚гॱᒤԓᔰˈդ䲿⵰ѝഭ᭩
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
├║─Е├╢├╜─Е├╢├о┼д├а├а─Е├│─З├║─Д├е├м┼в ├о┼Ц├к─Ч ─И ├Ь├н─Д├н 4VQQMFNFOUBSZ ├о├╢─Г├Ы─Ь─Е─П├з─К─А├м├л─Д├м├║─Е├Ч├┤
уагфЯ╖риЖ╥╢ф╢ОтМЕсб╗тЗе╟Држг╓пс┤╣╨╜уаЪсЭпт▓┤уАлтЙБ╥П
ц╛ЭтАл╓Ыргг▐ЖтАмрпБ╒ГреВреп╥ЭркЧ
с▒Яс╢▒╤ЪрбЫтзафКС╟Д╙╛с╕Ат┐╜сЬ┐╤╣╨║фЗв╦И╘Ж╘Ьс▒Ят╡П
тАл╓Ыргг▐ЖтАмрпБ
тЖУсЬ┐╤╣╨║т▓┤р┤нф▒╡уАлтЙБ╦Ис▒ЯсЦГ╘У╤Жтн╝╙криУтЖУсСи
т▓┤р┤нф▒╡сЩЧтН▒ргШт▓┤╨░фЬШра╢╟Д
т▓┤т╣ДуВж╙╛ ╤ЖуУЪсЙбсРвуУ┐сФ░р┐╗╦Ис┤░фШБраРре▒сТдсИй
сбБ╘Ьсо╖уДР╤Эсб░сиАрбат▓┤─АтМар┤нре╛╙кре╛тАл╫ШтАмспа
╘▒╤КсЗжуЛот╛От╣ДуВжсРвсбА╤куЗСти╢сЖЦт╣ДуВжр╗Офопс┤░сШЫ
уАлтЙБ─Бс▒Ясд╖ сТд╤Эр┤нснйф╢ЩсФ░снори╛╙╛╤Эр┤нр╜Ч
т▓┤ф║╢р╕П╤╗╨░╟ДтЭжуШ╝рба╙║р╜Щ╤ктЖТ╦ИрбЛ╤КуШ╡уЛот╛О
ф▒╢уАлсЙ╡тМар┤нспауАлтЙБ╦Ирд╡сдЬсРвуУ┐сдХс┤╣тМар┤нр┤нуЙ╜
т▓┤т╣ДуВжфШИтЛСс┤╣сЦТсбА╨░уадт▓┤с╛▓сШерк╝тАлт╣Дт▓┤ри╝▐бтАмуВж
т▓┤ре╛╙крк╝╙╜тЭжсд▒с┤╣╤Эр┤нр┤нуЙ╜╒╢р╡ШтМар┤нсдХс┤╣фоп
с╣╢с╖ж╟Д╙╛риЯ╘ХсйМуНТрбат▓┤со╖теЮфН┤спЙс╢Хт┤╗╦Ифк╕сИй
с╡ПсЙ╡тоЙс╡│т▓┤ре╛тАл╫ШтАм╟Дс╣йсжЮтМар┤нуАлтЙБсЙ░сЗИркИсиАтАл╫ЛтАм
╘▒╤КсЗжуЛот╛От▓┤т╣ДуВж╤лу╛▒ф│╢╤Эр╡Шр┤Л╤Ъспйф╢Т╦Ц
т▓┤╪СсЪЯ╦ИтМар┤нтзас┤╣ре╛╙кре╛тАл ▐б╫ШтАмр╜К╨╖╙к╦И
уШ╝ сТдснйф╢ЩсФ░снори╛сп╡сЙ╡тМар┤нт▓┤спаре╛тАлре╛╫ШтАм╙к
ри╜╘▒╤КсЗжуЛот╛От╣ДуВжсЖЦуШ╡6FKXPSHWHU фЗФ
уУЦ ╨╖╟Д
╤крбЛспауЛот╛Ос▒Я╘▒╤КсЗжуЛот╛От▓┤тЪехЕ▓╟Д'UXFNHU
╘▒╤КсЗжуЛот╛О (QWUHSUHQHXU VSLULW
сИй╘▒╤КсЗжуЛот╛О▐╡тПет▓┤т╣ДуВж╟ДукЗ
риБсКЕ╥╢6FKXPSHWHUт▓┤у┐▓тЫй╦И╘ЖсИ╢рбЛспа ц╛ЭреВрепрдЩрдйрдЩ╒Г█Ю╨г
╨╛╘▒╤КсЗжуЛот╛Оу┐╢╓М╨░т┐╜сЗОфРе╟Г╨░ф░ШсЖЦуАБ╦И╤Д
реВрепрдйрдЩ
фЗФ╤кфШЙт┐╜уЛот╛Оф┤░у╛▒р╡ШсЗОфРе╤Э╨╜спЭсиАре╖╟ДуКгрдВ
р╡ШрбЛ╤КуШ╡╘▒╤КсЗжуЛот╛Оти╢фЗкт▓┤сд╖
сИ╢╘▒╤КсЗжуЛот╛ОсЗК╤╣╤к▀Вф▓Щ╟Гф║┤у┐▒сЩЧрк╝
сИм╨╗╦ИфЩКфЧ╖сИйтМар┤нспауАлтЙБт▓┤тРбсУЦфЗпфИ╕рк╝с╣╕╓╗
рвЧтЫ╕т▓┤╙Чрл▒рбЛспатНлргШ╦ИфШЙ╙ЛтНлргШс┤╣ргЩ╥╛сзШргШ
ра╢с╖А╦ИтРбсУЦсзТфЗШтМар┤нре╛╙кре╛тАл╫ШтАмспауАлтЙБрбНрбЛ╤К
уУ┤уУ╖сбАфопрк╝рбЩтПЦтж╖р╗Офоп╟Д╘ЖфЗФ╤к╘▒╤КсЗжуЛот╛О
уШ╡╘▒╤КсЗжуЛот╛От▓┤сЦТсбАрк╝тБСсФ┐╟Д
р╕кс╡Ь▐╡тПерд╡сдЬ╦ЦфИК╪СсЖ╕тМЕ╟ГрбЛспа╨╛рбЛфЩР╟Гт╜о
фЩКфЧ╖сИйтМар┤нре╛╙кре╛тАл╫ШтАмспауАлтЙБ╘▒
╒КфНУ╘лсЭП╟Гри╕╓МфШЛриЖ╟Д╤Эр┤нсЖЦуШ╡с╡╛сШЗ╦Ис┤йфП│
╤КсЗжт▓┤р╜Чс╣зс╡ЬфИ│с╕Х╦ИтнШ╨║фШатБСр╢╗ра╢с╖АсЦВуУграк
уЧФ фЗФ╤к╦Ц╘▒╤КсЗжуЛот╛О╤лу╛▒▐╡тПеу║Штза
тМар┤нре╛╙кре╛тАл╫ШтАмспауАлтЙБрбЛ╤КуШ╡╘▒╤КсЗжуЛот╛От▓┤сб░
╤крбЛспа╟ГуАЯс╢▒фШЛриЖ╟Г▀Вф▓Щ╟ГсоЬ╤Кр╜╣теЮ╟Гри╕╓М
▐зс┤╣╤Ъ╓ГтвйсЦ▒╟Д
уЕ╣╟ДсЩлт▓┤с╢ХфИд╦И╘▒╤КсЗжуЛот╛О▐╡тПет▓┤т╣ДуВжс░Шр╡Ш
реВреп█Ю╨г═╣
сИлсворбЛфЩРсЩЧфАУ▀гспйс╣╕фЧ╖уА╗╤Эсб░у║Штзаракс╢Хт▓┤╨░
тМар┤нре╛╙кре╛тАл╫ШтАмспауАлтЙБс▒Я╤Эр┤нспауАлтЙБ
т┐╜▐╡р╡ШсЧ│ти╢твйфНШ╟Дс┤╣сЖЦуШ╡сЙб╘▒╤КсЗжуЛот╛От╣ДуВж
т▓┤фЯ╜у╛▒уУ┤сбАфЬШра╢╟Д▐ж╙ксоа╒Зр╜К╦ИтвйтЫйхЛМс░╛╦И
р╡Шр┤н▐╡т▓┤со╖теЮ╤Эрактзат▓┤тАл▐гтАмфнЮфЗ╜ф╗БсоауФПфЗС╦ИрбЛ
╘Ж╘ЬуАлтЙБтМар┤нри╛т▓┤уаЪ╤лрбЛ╤КсЬ┐рйБф╢ОсСисХктЫ╕╦И
спауАЯс╢▒фШЛриЖ╟Г▀Вф▓Щ╟ГсоЬ╤К╟Гр╜╣теЮуЕ╣тАл▐гтАмфнЮфЗ╜╘Х
р╡Шри┤р┤нре╛╙кре╛тАл╫ШтАмспауАлтЙБ╤Эф╢ОсСис┤╣╘Уу║ШсЩЧ╟ДтРб
фЦ│хДИт▓┤ф╗Бсоарактзар╡Шри┤╤Ът╣ДуВжсо╖теЮ╤Э╦И у┐▒у║Ш
тАлт╣Д▐ХтАмуВжсзТфЗШ╘Ж╘Ьт▓┤рбЛфЩРуШ╡╘▒╤КсЗжуЛот╛О╦ИсИйтАл▐ШтАм
╟Д▐ж╤ЭрбЛспасЙ╡ф┐Ж╦ИриЯу┐▒сЖЦуШ╡╘ЬсИй╥╛╘▒╤К
ти│т▓┤ре╛╙кре╛тАл╫ШтАмспауАлтЙБт▓┤рбЛ╤Кт╣ДуВжс┤╣т╡░сХЕф║╢╓М
сЗжуЛот╛От▓┤▐╡тПерд╡сдЬрбЛспауЛот╛ОфШЙ╨░тЫйс▒ЯсЦ╕фЗФриЯ
тнШ╟Дри╝с░ж╦И╥ПриЯ╘Х╙╛спауАлтЙБрбЛ╤Кт▓┤у┐╢фАВ╤асЗ╝
т▓┤╦ИуШ╝фШЙ╥П╨╛у╛пспйт▓┤╤лтН▒у┐▓тЫйт┤и╨░уад╟Д
╥╢с┤╣тАлрбЛ▐гтАм╤КуШ╡╘▒╤КсЗжуЛот╛От╣ДуВжт▓┤т┤итАлти╢▐гтАмфЗк╟Д
├▒┼а─З├о├Ц─З├╕├╕─Ж├п├╕─В├Ь├Щ─Н├и├╡─З├│├Э─З├Ц╟░5$*╟░ ├Ц├║─Н├╢┼а ├м─К╟░─Щ ╟░├┐─З├Ч─З├╢├о─Н├╛├╖├╜─З├┐├к├╕┼д─Т├║─Е├┐─Ж├Ь├Щ├╢├╜─З├┐├к├╕┼д
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
੮ Աъᇦ㋮⾎࠶㊫㔏䇑㺘 ӄؠ
ைރ
䘋ਆ
߂ 䲙
߂䲙
ᮜъཹ ⥞
औࣣ ǃ㤖 ǃᮜъ ǃྭᆖ ǃ 䍓ԫ ǃᆸᰦ ǃཹ⥞ ǃ࣑ᇎ
ਸ
ਸ
ަԆ
⡡ഭ ǃ䳶փѫѹ ǃ䶐㗔Շ ǃ
ࡋᯠ
ࡋᯠ ǃ᭩䶙
〟ᶱ䘋 ਆ
ҹ ݸǃㄎҹ ǃᨿ ǃ
≁ѫ ǃ䚥ᆸ㓚ᖻ ǃ㠚ؑ ǃ㠚ࡦ
ሩ Ա ъ ᇦ ㋮ ⾎ ᖡ ૽ ഐ ㍐ Ⲵ ⹄
ሩԱъᇦ㋮⾎⢩ᖱⲴ⹄ウDŽᶘ
ウDŽа㡜ᶕ䈤ˈԫօһ⢙Ⲵᖒᡀ઼ਁኅᙫᱟ
ᢜ൘ljԱъᇦ㋮⾎⹄ウ䘠䇴NJ а᮷
о䘲ᓄⲴ⧟ຳᇶнਟ࠶ˈ᭵Աъᇦ㋮⾎Ⲵ
ѝˈᙫ㔃ᖂ㓣Ҷཆഭᆖ㘵Ⲵ⹄ウ㔃᷌ˈợ⨶
ᖒᡀҏнᔰ⧟ຳഐ㍐Ⲵᖡ૽DŽ᮷ॆഐ㍐ᱟ
ࠪԱъᇦ㋮⾎ⲴᲞ䙽⢩ᖱDŽ 㿱㺘
ᆖ㘵ᨀ৺ᴰཊⲴᖡ૽ഐ㍐ѻаˈ᮷ॆഐ㍐
⏥ѠᇼˈᇇᮉؑԠǃӪ⭏㿲ǃԧ٬㿲ㅹ䜭Պ
ъᇦ㋮⾎⹄ウⲴᤃኅ䐣㝡Ҷ⹄ウԱъᇦњփ
ᖡ૽Աъᇦ㋮⾎ⲴᖒᡀDŽ
ⲴഝയˈሶԱъᇦ㋮⾎㿶Ѫа൘㍐䍘ሩ
н਼Ⲵѫփྲઈᐕǃуᇦǃߌ≁ㅹ൘н਼亶
傜ݻᙍg世՟൘ljᯠᮉՖ⨶о
ሩԱъᇦ㋮⾎ᤃኅⲴ⹄ウDŽԱ
䍴ᵜѫѹ㋮⾎NJаҖѝᤷࠪᯠᮉՖ⨶ກ䙐Ҷ
ฏⲴਁኅӗ⭏ᖡ૽Ⲵ⹄ウDŽ
䍴ᵜѫѹ㋮⾎ˈ᧘ࣘҶ㖾ഭ㓿⍾Ⲵ㑱㦓ਁ
ኅDŽ൘6WHSKHQ 3 5REELQV ⴻᶕˈ
⾎ᨀҶᖸྭⲴᙍ䐟ˈն䲿⵰⧟ຳⲴ༽ᵲᙗ
Ӫ⭏㿲઼ԧ٬㿲ᶴᡀҶԱъ᮷ॆⲴṨᗳˈሩ
нᯝ໎࣐ˈ㤕ӵሶԱъᇦ㋮⾎Ѫᆖᵟᾲᘥ
Աъਁኅ䎧ࡠ䟽㾱ᖡ૽⭘ˈᰐᮠԱъᇎ䐥
᧒ウ᱃⣟о⧟ຳ㝡ǃоᇎ䐥㝡㢲Ⲵ䙊⯵ˈ
ҏ䇱᰾Ҷ䘉⛩DŽ'UXFNHU 䇔Ѫࡋᯠഐ
ቔަᖃࡽ༽ᵲ⧟ຳл㹼ъՇཊф⢩⛩ᔲˈ
㍐ᰒᱟԱъᇦ㋮⾎Ⲵ⢩ᖱ৸ᱟަⓀ⋹ˈѫ㾱
Աъᇦ㋮⾎Ⲵ⹄ウᴤᓄᖃ᭮൘ާփ⧟ຳѝ䘋
㺘⧠൘㜭нᯝ䲔ᰗ⭏ӗᯩᔿǃࡋ䙐ᯠ⭏ӗ
㹼DŽ䘋 ޕц㓚ˈѪ㓿⍾໎䮯Ⲵ䟽㾱᧘
ᯩᔿⲴ䗷〻ˈᱟԱъᇦ㋮⾎ກ䙐ⲴⓀࣘ࣋DŽ
࣋ˈࡋъ༷ਇࡋˈ⌘ޣъⲴ⍫䏳〻ᓖᐢᡀѪ
бḻ㲩 ᮤਸҶԕкഐ㍐ˈᒦ൘ljԱ
㺑䟿ањ४ฏѳ㠣ањഭᇦ㓿⍾⍫࣋Ⲵ䟽㾱
ъᇦ㋮⾎NJаҖѝᨀࠪԱъᇦ㋮⾎Ⲵ њᖡ૽
ᤷḷѻаDŽնՇᡰઘ⸕ˈࡋъ䗷〻㢠㤖ᔲ
ഐ㍐ˈণ㔬ਸ᭸ᓄഐ㍐ǃ᮷ॆഐ㍐ǃࡋᯠഐ
ᑨˈࡋъ㘵㤕⋑ᴹᕪབྷⲴ൘᭟᫁ᱟᖸ䳮ਆ
㍐ǃ⽮Պޣޡޜ㌫ഐ㍐઼⽮Պᴽ࣑ഐ㍐DŽ
ᗇᡀ࣏Ⲵˈ䢤Ҿ↔ˈᵜ⹄ウ䈅മӾࡋъ㘵Ⲵ
ԕк⹄ウሩҾ⨶䀓઼ᢺᨑԱъᇦ㋮
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
Աъᇦ㋮⾎ѝራㆄṸDŽⴞࡽоࡋъ㘵Աъ
Пࠢھङउؔ
ᇦ㋮⾎⹄Ⲵޣウ䖳Ѫ〰ቁˈ、ީ㓣
.LU]QHU ᤷࠪԱъᇦሩࡋъᵪՊⲴ
,QWHUQDWLRQDO 2UJDQL]DWLRQ IRU 0LJUD
ᝏᓖ䶎ᑨ儈üüণᤕᴹĀࡋъ䆖㿹āDŽĀࡋ
WLRQ ,20 䇔Ѫ˖ഭ䱵〫≁㌫ᔰᵜӪѻ⾆
ъ䆖㿹āᱟԱъᇦ㋮⾎Ⲵ䟽㾱㓴ᡀഐ㍐DŽᦒ
㉽ഭᡆ↔ࡽⲴᑨտഭˈ䐘䎺ഭᇦ䗩⭼ˈѪҶ
㘼䀰ѻˈᖃࡋъᵪՊࠪ⧠ᰦˈԱъᇦᖰᖰᱟ
ᇊትᙗⴞⲴ㘼≨ѵᙗൠǃᡆ൘аᇊᰦᵏ⭏
ㅜањࠪ৽ᓄⲴњփˈਟԕ䈤ˈᱟᵪՊ䇶
⍫ҾਖаഭᇦⲴӪDŽ
઼࡛ᵪՊ૽ᓄⲴ䟽㾱њփDŽ䴧 5D\ 䇔
ѪԱъᇦࡋъⲴ傡ࣘ࣋䟿ᶕ㠚ҾњփⲴ㠚ሺ
ᤷĀᤕᴹѝഭഭ㉽Ⲵ⎧ཆ≁ޜāDŽ㘼ĀॾӪā
о仾䲙ᣵ〻ᓖDŽվ㠚ሺⲴӪнᝯᣵ仾
ࡉᤷĀትտ൘ѝഭѻཆˈнᤱᴹѝഭഭ㉽ն
䲙ᡆнᝯᣵᖸ儈Ⲵ仾䲙ˈ儈㠚ሺⲴӪত
؍ᤱѝॾ≁᯿㹰㔏઼⢩ᙗⲴӪāDŽ
ᙫ㜭ᣵоᛵຳ३䝽ᡰӗ⭏Ⲵ仾䲙DŽ
൘劽唈ቄ %DXPRO ⴻᶕˈԱъᇦᱟԕ䶎
ѝഭ᭩䶙ᔰ᭮ԕᶕˈӾѝഭབྷ䱶〫ትഭཆ
ᑨ㿴 QRQ URXWLQH Ⲵ⍫ࣘᯩᔿᶕᔰࡋԱъ㓿
㘵DŽ
⍾䘀ⲴњփDŽࡋъ⍫ࣘ䴰㾱ᜣ䊑࣋ǃ亶ሬ
࣋ǃ㛶䟿ǃ⇵઼࣋ߣᗳㅹ ᒦф䙊䗷䘉Ӌ⍫ࣘ
ަ㓿⍾ᡆ䶎㓿⍾ⴞⲴ㘼ѫࣘᢺᨑᵪՊˈࡋᔪ
ᶕ 㧧 ਆ ަ 䍒 ᇼ ǃ ᵳ ࣯ ઼ ൠ
ᯠⲴԱъԕࡋ䙐ԧ٬ǃᒦфнᯝᡀ䮯Ⲵ䗷
սDŽ'DYLGVVRQ ᤷࠪ ˖ ᡀቡⅢо
〻DŽ
ࡋъ㘵㹼Ѫᆈ൘↓ޣޣ㌫DŽ 仾䲙䇶
ᱟ⇿њԱъᇦᲞ䙽ާᴹⲴњᙗ⢩ᖱDŽ ሩ
⢩ᤷ ᒤѝഭ᭩䶙ᔰ᭮ਾት⌠ഭⲴॾӪ
仾䲙Ⲵᘱᓖ઼ਇ㜭࣋ᱮ⽪ࠪԱъᇦ儈ᓖ㠚
ॾטᯠ〫≁ㅜа⅑ࡋъ㹼ѪDŽ㘼Ҽ⅑ࡋън
ؑⲴਖањᙗ⢩ᖱDŽ㔬кˈࡋъ㘵ⲴԱъᇦ
൘⹄ウѻࡇDŽሩҾѝഭԱъ൘⌠ഭᣅ䍴㘼൘
㋮⾎լѾਟԕᾲᤜѪĀࡋъ䆖㿹āǃ㠚ሺǃ
⌠ഭᲲᰦት⮉ⲴӪˈ⭡ҾԆԜⲴት⮉ᒦнᱟ
仾䲙ᣵǃᜣ䊑࣋ǃ亶ሬ࣋ǃ㛶䟿ǃ⇵࣋ǃ
ԕ〫≁ѪⴞⲴˈᡰԕԆԜⲴԱъࡋᔪ㹼Ѫн
ߣᗳǃᡀቡⅢˈնቡ⹄ウᶕ䈤䖳Ѫ䴦ᮓˈо
൘ᡁԜ⹄ウѻࡇDŽ
ާփ⧟ຳⲴ㝡ҏ֯ᗇ䘉Ӌ㕪ѿѕ䉘ᙗDŽ⌠
ू९ҝગ
ഭॾӪॾࡋࡍטъ㘵Ѫањ⢩↺Ⲵ㗔փˈ
䓛༴Ҿ⢩↺Ⲵ⧟ຳˈਇࡠᶕ㠚ѝ⌠єн਼
кˈ㔃ਸ⌠ഭॾӪॾטᯠ〫≁Ⲵࡋъᛵߥˈ
᮷ॆⲴᖡ૽ˈԱъᇦ㋮⾎Ⲵᖒᡀᗵ❦ᑖᴹ⢩
ᡁԜਁ⧠˖⭡ҾᒤԓⲴн਼ǃ⧟ຳⲴн਼ǃ
ᇊ⧟ຳⲴ✉ঠˈަྲօᖒᡀǃ㓴ᡀѪօǃᘾ
仾؇᮷ॆⲴн਼ˈ⌠ഭॾӪॾטᯠ〫≁ࡋъ
ṧᖡ૽ࡋъ㹼Ѫ઼ࡋъ㔙᭸ˈ䘈ᴹ␡⹄ޕウ
㘵Աъᇦ㋮⾎ᴹަ⤜⢩Ⲵ⢩ᖱDŽᡁԜ䇔Ѫ˖
઼᧒䇘Ⲵ։ൠDŽ
⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵Աъᇦ㋮⾎⭡㠚
〫 ≁ Ⲵ ᇊ ѹ ˖ ഭ 䱵 〫 ≁ 㓴 㓷
ĀॾטāоĀॾӪā˖Āॾטā
ॾӪॾטᯠ〫≁˖ᱟᤷ ᒤ
ࡍࡋъ˖ᱟᤷࡋъ㘵ѪҶᇎ⧠
⌠ഭॾӪॾטᯠ〫≁ࡍࡋъ˖
൘བྷ䟿എ亮ᰒᖰ⹄ウᡀ᷌Ⲵส
ؑǃᝏǃѫࣘǃඊ丗ǃࡋᯠǃ߂䲙ޝњ㔤 ᓖ㓴ᡀDŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
੮ Աъᇦ㋮⾎ⲴᲞ䙽⢩ᖱ Ӏ߄ӫޏչՊஶङ۞જ
6FKXPSVWHU 6FKXPSVWHU +D\HN .LU]QHU 0DOHWKD઼2UVHQLJR
Ӏ߄ܛ܈கङਈԃ
0DUHKDOO 5LHKDUG &DQWLOOLRQ )DQN .QLJKW (YDQ - 'RXJODVㅹ 1LMNDPS
Ӏ߄Շ࣫ߑѫङਈԃ
+ROFRPEH 0LQQLWL 1LMNDP
7HG )XQHUD઼/RUUDLQH :DUUHQ
Ӏ߄ࢸڠङ҅ո۟չзЏڶ
+RPDGD\઼$ERXQG /XFKVLQJHU઼%DJE\O 5XOH઼,UZL 6KDW]H઼6FKZDUW] 3U\RU઼6KD\V &RIKQV
Ӏ߄ਧױङ㿺ପ澝ুৃ澝ح
&DQWLOORQ 7XUJRW 6D\ - %
Њੈࣲਈԃ
&KLVKROP &KLWWLSHGGL઼:DOOHWW +DUWPDQ /XFKVLQJHU઼%DJE\O 0F*LQQLV઼9HUQH\ 3U\RU઼6KD\V 6KDW]HU઼6FKZDUW]
߄ܨӯйѣЏ؟ত॔ۨङԚ
5RPHU $XGUHWVFK઼)ULWVFK $FV=ROWDQ
ֿ澝ކԗ澝Ӳچչ࣪
9DUJD $WWLOD 2RUW઼(ULN 6WDP
˖࢛݇ރĀԱъᇦ㋮⾎⹄ウ䘠䇴āˈᶘᢜˈ ˈ 䍒Պᴸ࠺ ㅜ ধл DŽ
澝ू९ࡣސ
㋮⾎Ⲵ᮷⥞઼⹄ウ㔃᷌䘋㹼࠶᷀ ᦼᨑަࡋъ
࢛ߛ݇ރ
㘵Աъᇦ㋮⾎Ⲵᾲᘥ઼⏥ ᙫ㔃ࠪⲴޣᖡ
૽ഐ㍐DŽ
ᵜ⅑䈳ḕᮠᦞѫ㾱ᶕⓀҾ⌠ഭॾӪ
䶂ᒤ୶ՊᢗငՊDŽ⌠ഭॾӪ䶂ᒤ୶Պᱟ⭡⌠
ഭॾӪॾטᯠ〫≁ᡰ㓴ᡀⲴ≁䰤⽮ഒ㓴㓷ˈ
⌠ഭॾӪॾࡋטъ㘵Աъᇦ㋮⾎Ⲵާփᇩ
⧠ᴹՊઈ ཊӪˈᢗငՊ ӪDŽ൷Ѫ
о৺൘ᇎ䐥ѝⲴާփ㹼Ѫ ᡁԜ࠶࡛ սᒤ䖫
ᒤᔰӾѝഭབྷ䱶〫≁⌠ഭਾ䘋㹼ࡋъⲴԱ
ⲴॾӪॾࡋࡍטъ㘵䘋㹼অ⤜䇯䈸 䈖㓶Ҷ䀓
ъᇦDŽ
ަࡋъࡍᵏⲴᜣ⌅઼ࡋъ䗷〻Ⲵ⌅ڊDŽ
Բગઋ
ᡁԜሩ⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵
࠶᷀ᖂ㊫DŽሩ㻛䇯㘵ᴹޣԱъᇦ㋮⾎Ⲵᇩ
Աъᇦ㋮⾎䰞ধⲴ䇮䇑ѫ㾱䙊䗷ԕл↕僔㕆
ᡰࠪ⧠Ⲵ仁⅑઼ަ䟽㾱ᙗ䘋㹼ᧂᒿˈᒦ৲㘳
ࡦ㘼ᡀ˖
ഭཆᴹޣԱъᇦ㋮⾎Ⲵ䰞ধ ࡦᇊࠪᡁԜ㠚
ᐡⲴ䰞ধ ޡ亩DŽ
᮷⥞࠶᷀˖ሩ⧠ᴹޣҾԱъᇦ
њṸ䇯䈸઼䰞ধ䈳ḕ˖ѪҶ䀓
ᖂ㊫ᙫ㔃˖ሩ䇯䈸Ⲵ㔃᷌䘋㹼
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ݶމத
Ṹֻ䇯䈸˖
ਁ᭮䰞ধDŽਁޡ᭮䰞ধ ԭˈ᭦എ ԭˈ
ᴹ᭸䰞ধ ԭDŽ
ᡁԜ俆ݸሩ⌠ഭॾӪॾטѝⲴ
ሩ⌠ഭॾӪ䶂ᒤ୶Պ ᢗင
սࡍࡋъ㘵䘋㹼অ⤜䇯䈸ˈᒦሩṸֻ䘋㹼
䰞ধ䟷⭘ᵾݻ⢩ 㓗䇑࠶⌅ ԕ
࠶᷀ᙫ㔃ˈ㔃ਸᰒᖰᆖ㘵Ⲵ⹄ウ㔃᷌ˈᖂ㓣
䶎ᑨ਼઼䶎ᑨн਼ѪҼᶱ ᶱѪ਼ࡉ䇠
ࠪо⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵Աъᇦ㋮⾎
࠶ 䶎ᑨн਼ࡉ䇠 ࠶DŽ
ᴹ Ⲵޣњ䰞仈DŽ 㺘 ੮ ⌠ഭॾӪᯠ〫≁ࡋъ㘵Աъᇦ㋮⾎㔤ᓖ࠶᷀㺘 ֳ柤֜প
ӫ֜ޏপ
ਘҒ֜প
ӈக֜প 仈ⴞ ˖ᡁ䇔
֜۟ݽপ
ПԈ֜প
仈ⴞ ˖ᛘ਼ 仈ⴞ ˖ᐕ
仈ⴞ ˖ᡁௌ
仈ⴞ ˖ࡋъ
仈ⴞ ˖ᡁਚ
⅒ᴹཻᯇ㋮
ᗵ享ᮒҾࡋ
൘ѾࡋъⲴ䗷 Ѫབྷ㛶ǃ⭊㠣 Աъᇦṩᦞ ѝ䙷ࡠ䰞仈ᰦ
⾎ˈнௌ⅒䲿 ᯠˈᮒҾケ ׯ᭮ᔳDŽ
DŽ
〻DŽਚ㾱ཻᯇ Ҿ߂䲙Ⲵ㹼
㠚ᐡⲴⴞḷ઼ ᡁՊѫࣘ䀓ߣ
䗷Ҷˈ䗮нࡠ ࣘˈ൘Ḁ ᙍ㔤ԕ㤖ࣚ 㘼нᱟԫަਁ ⴞⲴҏᰐᡰ
ѹкᶕ䈤ˈሩ ࣋Ⲵᐕᶕࡋ ኅDŽ
䉃DŽ
Ҿᇎ⧠ԱъⲴ ࣎ањᯠⲴԱ ᴰ㓸ⴞḷᱟᗵ ъੇ˛ 㾱ⲴDŽ
仈ⴞ ˖Ӫᆼ
仈ⴞ ˖ᡁௌ 仈ⴞ ˖ᡁሩ 仈ⴞ ˖൘㹼
仈ⴞ ˖ণ֯
仈ⴞ ˖ࡋъ
䙷ࡠᥛᣈ ᡁ
ᗵ享ᢃՐ㔏 ޘਟԕᢺᨑ㠚 ⅒ѫࣘࠪࠫ㘼 ᴹࡋޣъⲴؑ ъㄎҹѝˈᡁ
ҏՊඊᤱDŽ
ᙍ㔤ˈḷᯠ・ ᐡⲴભ䘀DŽ
нௌ⅒㻛ࣘ㹼 䶎ᑨᝏDŽ Պᣒঐݸᵪ
ᔲDŽ
ࣘDŽ
仈ⴞ ˖䇔߶
仈ⴞ ˖Աъ
ҶⲴһቡн㾱 ӗ૱ᗵ享нᯝ ॺ䙄㘼ᓏDŽ
ᴤᯠᦒԓDŽ
仈ⴞ ˖ᡁᴹ ᖸᕪⲴᚂᗳ઼ ⇵࣋DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
݇ރӣߤ
䘋㹼ഐᆀ࠶᷀ 㺘 䟷⭘ѫᡀ࠶࠶᷀⌅
ᣭਆ⢩ᖱ٬བྷҾ Ⲵഐᆀˈ㔃ਸ⺾⸣മˈ
֯⭘6366 㔏䇑࠶᷀䖟Ԧሩާփ
ᮠᦞ䘋㹼ᮤ⨶৺䘋㹼᧒㍒ᙗഐᆀ࠶᷀DŽ֯⭘
њᤷḷޡᣭਆ њޡޜഐᆀˈ㍟䇑䀓䟺ᯩᐞ
$026 䘋㹼傼䇱ᙗഐᆀ࠶᷀DŽ
Ѫ ˈㅖਸ䀓䟺䟿൘ ԕкⲴḷ߶ 㺘 ˉ
澝ৈߧӣߤ
֜ӣߤ
ᴰབྷᯩᐞ⌅䘋㹼ᤷḷ↓Ӕ䖜˖ሶ њޜഐ
ᆀ࠶࡛ભѪ˖ඊ丗ˈࡋᯠˈ㠚ؑˈѫࣘˈ
ᵜ᮷俆 ⭘࡙ݸ6366 䘋㹼
Ѫ䘋а↕᰾⺞ޜഐᆀⲴ㔃ᶴˈ⭘
%DUWOHWW ⨳ᖒỰ傼઼ .02 Ự傼ˈ࠶᷀㔃᷌
߂䲙DŽ઼ᝏᙗ 㺘 DŽ
㺘᰾ˈ њᤷḷⲴ %DUWOHWW ⨳ᖒỰ傼 [ ٬
Ғچӣߤ
Ѫ 㠚⭡ᓖ ˈVLJ ˈ њ
ᤷḷ৽᱐ⲴؑާᴹаᇊⲴ䟽ਐˈާ༷ഐᆀ
㹼ؑᓖ࠶᷀DŽ&URQEDFK ¢㌫ᮠྲ㺘 DŽ㔃
࠶᷀Ⲵᗵ㾱DŽ.02 Ự傼⭘Ҿ㘳ሏਈ䟿䰤Ⲵٿ
᷌㺘᰾˖њഐᆀ䲔Ҷᝏᙗ⮕վཆˈ൷䗮
ޣᙗˈਆ٬൘ ѻ䰤ˈ.02㔏䇑䟿䎺᧕䘁
ࡠ ԕкⲴ≤ᒣDŽ㔤ᓖ䜘ާᴹ䖳ྭⲴ
Ҿ ˈਈ䟿䰤Ⲵޣٿᙗ䎺ᕪˈഐᆀ࠶᷀Ⲵ᭸
䜘а㠤ᙗ 㺘 DŽ
ሶԕкᗇࠪⲴ њഐᆀⲴ њ䰞仈䘋
᷌䎺ྭDŽᵜ⹄ウ .02 ٬Ѫ ˈ㺘⽪䘲ਸ ੮ .02 ઼ %DUWOHWW ⲴỰ傼 ਆṧ䏣ཏᓖⲴ .DLVHU 0H\HU 2ONLQ ᓖ䟿DŽ %DUWOHWW Ⲵ⨳ᖒᓖỰ傼
䘁լᯩ GI 6LJ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
੮ 䀓䟺Ⲵᙫᯩᐞ Ӭګࣔқ
ݕՈސٵչૺҵ
ސٛङ ম॥
ۨѡ
ՠઋ
ՠઋ
ސٵޔչૺҵ
ސٛङ ম॥
ՠઋ
ސٛङ ম॥
ᨀਆᯩ⌅˖ѫᡀԭ࠶᷀DŽ
੮ 䖜ᡀԭ⸙䱥D ۨѡ
ඊ丗ഐ㍐
ඊ丗ഐ㍐
ඊ丗ഐ㍐
ඊ丗ഐ㍐
ࡋᯠഐ㍐
ࡋᯠഐ㍐
ࡋᯠഐ㍐
㠚ؑഐ㍐
㠚ؑഐ㍐
ѫࣘഐ㍐
ѫࣘഐ㍐
߂䲙ഐ㍐
߂䲙ഐ㍐
ᝏഐ㍐
ᝏഐ㍐
ᨀਆᯩ⌅ ѫᡀԭDŽ 䖜⌅ ާᴹ .DLVHU ḷ߶ॆⲴ↓Ӕ䖜⌅DŽ D 䖜൘ ⅑䘝ԓਾ᭦ᮋDŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
੮ ਟ䶐ᙗ㔏䇑䟿 )XUTHGIN Y 'RVNG
ாރ
ඊ丗ഐᆀⲴؑᓖᤷḷ
㠚ؑഐᆀⲴؑᓖᤷḷ
ࡋᯠഐᆀⲴؑᓖᤷḷ
߂䲙ഐᆀⲴؑᓖᤷḷ
ᝏഐᆀⲴؑᓖᤷḷ
ѫࣘഐᆀⲴؑᓖᤷḷ
ખ
⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵Աъᇦ㋮⾎Ⲵㅜ
ࡋъ㘵Աъᇦ㋮⾎ᱟᡁԜ⍻䟿ањњփ
Ҽ㔤ᓖDŽࡋᯠ㋮⾎оഭཆབྷཊᮠᆖ㘵Ⲵ⹄
ᱟާᴹࡋъੁⲴᴰสᵜⲴࡔᯝḷᘇˈᰒ
ウа㠤DŽࡋᯠѻᡰԕ㜭ཏᡀѪԱъᇦ㋮⾎Ⲵ
ᖰ⹄ウሩࡋъ㘵Աъᇦ㋮⾎Ⲵ࠶઼᷀ᖂ㓣ᐢ
ањ㔤ᓖ 䘉ᱟഐѪࡋъᵜ䓛ቡᱟаࡋᯠ⍫
㓿ਆᗇаᇊⲴᡀ᷌ նሩᯠ〫≁ࡋъ㘵Աъᇦ
ࣘDŽӾࡋъⲴᵜ䍘кᶕ䈤ˈቡᱟ㾱䘋㹼Āࡋ
㋮⾎㔤ᓖⲴ⹄ウত䶎ᑨ㕪ѿDŽᡁԜ䇔Ѫ˖ᯠ
䙐ᙗൠൿāˈӾ㘼᭩ਈ઼ᢃᴹⲴ㓿⍾
〫≁ࡋъާᴹަ䶎ᑨ᰾ᱮⲴ⤜⢩ᙗˈᡰԕˈ
〙ᒿˈࡋ䙐ࠪᯠⲴ㓿⍾〙ᒿDŽ⢩࡛ᱟ൘ᖃӺ
ᯠ〫≁ࡋъ㘵Աъᇦ㋮⾎ቡаᇊާᴹަоՇ
㓿⍾⨳ޘаփॆǃц⭼㓿⍾䗵䙏ਁኅⲴᰦ
н਼⢩ᖱDŽ
ԓˈ㘼䓛༴⌠ഭ䘉ṧањ㠚⭡ㄎҹⲴ୶ъ⧟
Ӿ㺘 ਟԕⴻࡠˈഐᆀ ඊ丗䀓䟺Ⲵᙫ
ຳѝˈᯠ〫≁ԱъӾ䈎⭏Ⲵㅜаཙ䎧ቡ༴Ҿ
ᯩᐞᱟ ˈᡰԕˈඊ丗ᱟ⌠ഭॾӪॾט
◰⛸Ⲵᐲ൪ㄎҹѝ ሩᐲ൪䴰≲઼ᐲ൪ਈࣘ৽
ᯠ〫≁ࡋъ㘵㋮⾎Ⲵㅜа㔤ᓖDŽᰐ䇪ᱟഭཆ
ᓄᴰѪᝏDŽ㾱⭏ᆈл৫ˈቡᗵ享ᢺᨑ⇿а
䘈ᱟഭⲴ⹄ウᱮ⽪ ࡋъⲴཡ䍕⦷䜭ᱟ
њᐲ൪ᵪՊ нᯝ䘋㹼ӗ૱ǃᐲ൪઼㇑⨶ᵪࡦ
ᖃ儈ⲴDŽഭཆ⹄ウᯠԱъ ᒤᆈ⍫⦷ӵѪ
ㅹᯩ䶒ⲴࡋᯠDŽӾᡁԜ䟷䇯ⲴṸֻᛵߥᶕⴻ
.DKQHPDQ ѝഭԱъⲴᒣ൷ሯભӵ
ՇཊⲴᯠ〫≁ࡋъ㘵Ӿ㠚ᐡӢ䓛Ⲵ㓿শ␡
Ѫ ᒤ 㘼ṩᦞᡁԜ䈳ḕⲴ䍴ᯉᱮ⽪ˈ⌠ഭ
ൠ䇔䇶Ҷ䘉а⛩DŽਚᴹᮒҾࡋᯠˈඊᤱӗ૱
ॾӪॾטᯠ〫≁ࡋъޜਨ ᒤᆈ⍫⦷
ᯠ仆⤜⢩ ᴽ࣑᧘䱸ࠪᯠ ᢰᵟнᯝᴤᯠ ࣐ᕪ
˗ ᒤᆈ⍫⦷Ѫ ˈ᰾ᱮ儈Ҿᰒᖰ⹄ウ㔃
Աъ⍱〻᭩䙐ˈ㜭㓸؍ᤱ㠚ᐡԱъⲴㄎ
᷌DŽ൘ᡁԜⲴ䇯䈸ѝਁ⧠ˈॾӪᯠ〫≁Ⲵ
ҹ࣋DŽ
ᘇ⢩࡛ඊᕪˈнࡠᴰਾޣཤ≨н䀰䍕DŽ൘䰞
ধ䈳ḕѝҏਁ⧠仈ⴞ ǃ ǃ ǃ Ⲵ᭟ᤱ⦷⢩
ഭॾӪॾטᯠ〫≁Աъᇦ㋮⾎Ⲵㅜй㔤ᓖDŽ
࡛儈DŽᡰԕˈᡁԜ䇔Ѫඊ丗ᱟ⌠ഭॾӪᯠ〫
㠚ؑ৽᱐Ҷ⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵㠚ᕪ
≁ࡋъ㋮⾎Ⲵㅜа䟽㾱㔤ᓖDŽ
нⲴᗳц⭼DŽԆԜ൘ѝഭࠪ⭏ˈࡠ⌠ഭ
⭏⍫ˈሩ㠚ᐡؑ┑ݵᗳˈሩᵚᶕ┑ݵᐼᵋDŽ
ഐᆀ ࡋᯠ䀓䟺Ⲵᙫᯩᐞᱟ ˈᡀѪ
ഐᆀ 㠚ؑ䀓䟺Ⲵᙫᯩᐞᱟ ˈᱟ⌠
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ԆԜާᴹᕪ⛸Ⲵᡀ࣏ᝯˈᵏᖵ൘һъкᴹ
ⴻᖵḀӋ୶ᵪ ᝏ⸕ࡠⲴᱟᵪՊ઼Ո࣯ˈ㘼о
ᡰѪDŽԆԜ㿹ᗇ⇿ањӪ䜭ਟԕᦼᨑ㠚ᐡ
↔਼ᰦˈަԆӪਟ㜭䇔Ѫ䘉୶ᵪᱟ઼࣓࣯
Ⲵભ䘀ˈᒦф䇔Ѫ˖ᡁਚ൘ѾࡋъⲴ䗷〻ˈ
ေ㛱DŽᡰԕˈ⌠ഭॾӪॾטᯠ〫≁ާᴹа
ਚ㾱ཻᯇ䗷Ҷˈ䗮нࡠⴞⲴҏᰐᡰ䉃DŽᡰ
⨶ᲪⲴ߂䲙㋮⾎DŽ
ԕˈԆԜሩ㠚ᐡⲴࡋъࡽᲟؑ┑ݵᗳˈ൘ࡋ
ъ䗷〻ѝՊᘇඊᇊˈнቸнᥐⲴ৫ᇎ⧠㠚
Պᝏ⸕㜭࣋ᱟࡋъ㘵ࡋъᡀ࣏ⲴṨᗳDŽሩࡋ
ᐡⲴỖᜣDŽᡁԜⲴ䇯䈸ሩ䊑ˈቡᴹཊӪᨀࡠ
ъᵪՊ䇶࡛Ⲵᝏᙗˈᱟ⌠ഭॾӪॾטᯠ〫
ሩࡋъⲴᵚᶕؑ┑ݵᗳˈਚ㾱ᡁԜԈࠪҶˈ
≁Ⲵањ∄䖳ケࠪⲴഐ㍐DŽԆԜӾѝഭ〫≁
ቡнՊ൘Ѿ㔃᷌DŽᡰԕˈᡁԜ䇔Ѫ䘉ᱟ⌠ഭ
⌠ഭˈ䜭ᣡᴹᕪ⛸ⲴࡋъᝯᵋˈԆԜՊнᯝ
ॾӪᯠ〫≁ࡍࡋъ㘵Աъᇦ㋮⾎Ⲵањ䟽㾱
㿲ሏ઼ᩌ㍒ˈᡆ࡙⭘㠚ᐡⲴ㖁㔌ޣ㌫৫ራ
㔤ᓖDŽ
ˈᰦᰦ䜭Պ⇿⌘ޣањࡋъᵪՊⲴࠪ
ഐᆀ ѫࣘ䀓䟺Ⲵᙫᯩᐞᱟ ˈᱟ⌠
⧠DŽ⭡ҾԆԜሩѝഭⲴᛵߥ⟏ᚹˈሩ⌠ഭⲴ
ഭॾӪᯠ〫≁ࡍࡋъ㘵㋮⾎Ⲵањ䟽㾱㔤
ᛵߥҏҶ䀓ˈᒦфสᵜкާ༷ৼ䈝㜭࣋ˈᡰ
ᓖDŽᯠ〫≁ᶕࡠᔲഭԆґˈ䶒ሩᯠⲴഭᓖˈ
ԕˈԆԜሩࡋъؑⲴᝏᓖՊሩ䖳儈DŽ
ഐᆀ ᝏᙗ䀓䟺Ⲵᙫᯩᐞᱟ DŽᵪ
ᯠⲴ⧟ຳˈԆԜᒦ⋑ᴹᜠᙗㅹᖵˈ㘼ᱟ〟ᶱ ੁкˈ࡙⭘㠚ᐡⲴޣ㌫㖁㔌઼ؑ㖁㔌ራ
澝ৈખ
୶ᵪˈаᰖਁ⧠ࡋъᵪՊˈԆԜᖰᖰ䟷⭘ѫ
ࣘࠪࠫⲴᯩ⌅ᣅ䓛ࡋъ⍫ࣘDŽ䇯䈸઼䰞ধ䈳
൷㺘᰾˖⌠ഭॾӪᯠ〫≁ࡋъ㘵ࡋъ㋮⾎⭡
ḕ㔃䇪ҏ䶎ᑨ᰾ᱮⲴ᭟ᤱ䘉а㿲⛩DŽ
ඊ丗ǃࡋᯠǃѫࣘǃ㠚ؑǃ߂䲙઼ᝏㅹޝ
ഐᆀ ߂䲙䀓䟺Ⲵᙫᯩᐞᱟ ˈҏᱟ
њ㔤ᓖ㓴ᡀDŽॾӪᯠ〫≁൘ѝഭࠪ⭏ˈᰒ؍
⌠ഭॾӪॾטᯠ〫≁ࡋъ㘵㋮⾎ⲴⲴањ⢩
ᤱ⵰ѝॾ≁᯿㤖㙀ࣣǃнᣈнᥐⲴՈ⿰Ր
⛩DŽሩҾࡋъ㘵ᶕ䈤ˈՊ∄㇑⨶㘵൘㙼ъߣ
㔏㖾ᗧˈ਼ᰦҏާᴹᮒҾ߂䲙ˈᮒҾࡋᯠⲴ
ㆆ઼୶ъ⍫ࣘѝ䶒Ѥᴤ儈Ⲵ仾䲙 ն䶒Ѥ儈仾
ᒤ䖫Ӫ≄䍘DŽԆԜ൘ᔲഭԆґࡋъˈнݽਇ
䲙䘉аһᇎᒦнᗵ❦ણ⵰ࡋъ㘵∄㇑⨶㘵
ࡠᖃൠ⧟ຳⲴᖡ૽ˈնԆԜࠝ⵰ඊ丗Ⲵ⇵࣋
ᴹᴤ儈Ⲵ仾䲙ੁٮDŽᡁԜⲴ䈳ḕ䍴ᯉਁ⧠ˈ
৫ࡋъˈᖒᡀҶ⌠ഭॾӪᯠ〫≁оՇн਼Ⲵ
⌠ഭॾӪᯠ〫≁ࡋъ㘵䶎ᑨᇼᴹ߂䲙㋮⾎ˈ
ࡋъ㘵Աъᇦ㋮⾎DŽࡋъ㘵Ⲵᵜ䍘⢩ᖱᱟࡋ
ն਼ᰦҏᱟ䶎ᑨᴹ⨶ᲪⲴDŽྲ仈ⴞ ᡁ䇔Ѫ
ъ㘵ⲴԱъᇦ㋮⾎ˈն਼ᰦࡋъ㘵䘈Պާᴹ
བྷ㛶ǃ⭊㠣Ҿ߂䲙Ⲵ㹼ࣘˈ൘Ḁѹкᶕ
ަԆаӋ⢩ᖱ ֻྲ˖ᙗ࡛ǃਇᮉ㛢〻ᓖǃӾ
䈤ˈሩҾᇎ⧠ԱъⲴᴰ㓸ⴞḷᱟᗵ㾱ⲴDŽԆ
ъ㓿শǃ⽮Պޣ㌫㖁㔌⣦ߥㅹㅹDŽྲਇࡠ਼
Ԝ䇔བྷ㛶ǃ߂䲙ሩᇎ⧠ԱъⲴᴰ㓸ⴞḷᱟ
ṧⲴཆ䜘ࡪ◰ н਼њᙗⲴњփቡՊӗ⭏н਼
ᗵ㾱Ⲵˈն䘉ਚᱟ൘Ḁѹк䈤DŽԆԜᮒ
Ⲵ৽ᓄDŽ㘼㜭ᖒᡀࡋъੁ ࡋъ㘵ⲴԱъ
ҾᣵࡋъⲴ仾䲙ˈն⋑ᴹᢺ㠚ᐡⴻᱟ߂
ᇦ㋮⾎ᱟ㠣Ѫ䟽㾱Ⲵᖡ૽ഐ㍐ ᒦфഐ㘼ᖡ૽
䲙㘵 ਚᱟ䇔ѪԆԜ൘䘭≲࡛Ӫн৫ራ≲Ⲵࡋ
ࡋъᵪՊ䇶࡛ǃࡋъ䗷〻о৺ࡋъ㔃᷌DŽਖ
ъᵪՊ ഐѪӪԜ൘ⴻᖵᵪՊкⲴᘱᓖн
аᯩ䶒ˈ⭡Ҿࡋъߣㆆᖰᖰᱟ⭡ࡋъ㘵њփ
аṧˈᡀ࣏Ⲵࡋъ㘵∄䶎ࡋъ㘵Պᴤ〟ᶱⲴ
ᡆ㘵ࡋъ㓴㓷ᡰᆼᡀ ࡋъ㘵Ⲵᵜ䍘⢩ᖱՊሩ
ԕк᧒㍒ᙗഐᆀ࠶઼᷀傼䇱ᙗഐᆀ࠶᷀
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ŕĄ?ŕĄ‹ŃŠăšźŃŞâ˛´ŕĄ‹ŃŠáœżŕŠ ÇƒŕĄ‹ŃŠáľŞŐŠä‡śŕĄ›Đžŕ§ş
ŕĄ‹áŻ ă‹ŽâžŽËˆĐ˝áŻ?ä˜‹ăšźá˘°áľ&#x;ŕĄ‹áŻ ŕŞźÓ—ŕŤąŕĄ‹áŻ Ëˆ
ŕĄ‹ŃŠă”ƒáˇŒäŽ§âľ°ßŁá‡Šá™—â˛´ÖŒâ˜Ç„
Óžă˜źÔ”ă šá?Ąâ˛´ÔąŃŠĐ˝áŻ?ŕ¨ áŠ…ŕźžŕ˝—Ç„
âš„ă‚Śŕ¨ â§ Ë–âŒ ŕ´ŕĽžÓŞáŻ 」≠ŕĄ?ŕĄ‹ŃŠă˜ľâ˛´
âĄŇžá°’á–°áˆŠŕĽžÓŞŕĽžâ€Ť×˜â€ŹáŻ ă€Ťâ‰ ŕĄ‹ŃŠâš„ă‚Śâˆ„
ÔąŃŠá‡Śă‹ŽâžŽËˆá°’á´šĐžÔ•á–°âš„ă‚Śâ˛´ÔąŃŠá‡Śă‹ŽâžŽ
ä–łă•ŞŃżËˆáĄ°Ô•ŕľ˜ŕĄ‹ŃŠă˜ľÔąŃŠá‡Śă‹ŽâžŽâ˛´âš„ă‚ŚŃ?
á´šâ€ŤŢĄâ€Źá™—ËˆŇ?á´šÔ†Ôœĺ‹Œá°žâ˛´â˘Šâ›ŠÇ„âŒ ŕ´ŕĽžÓŞŕĽž
â‹‘á´šŕ Şâ§ ä—ˇŕśŠä¸—ÇƒŃŤŕŁ˜ŕŞźáżá??ä˜‰áš§â˛´ă”¤á“–Ç„
â€Ť×˜â€ŹáŻ ă€Ťâ‰ ŕĄ‹ŃŠă˜ľâżšá˘ŻŃ?ŕĽžâ‰ áŻżŕśŠä¸—Đ˝á¤„â˛´Ő?
áĄ Ôœä‡”ŃŞä˜‰â†“áą&#x;⌠ŕ´ŕĽžÓŞŕĽžâ€Ť×˜â€ŹáŻ ă€Ťâ‰ ŕĄ‹ŃŠă˜ľ
ă”?ă‹ŽâžŽËˆÔ†Ôœâ˛´ŕĄ‹ŃŠáœżŕŠ â˘ŠŕĄ›á•Şâ›¸ËˆáĄ°Ô•áˆŠ
ÔąŃŠá‡Śă‹ŽâžŽâ˛´Đ°ŃšÓžâ›ŠËˆŇ?áą&#x;⌠ŕ´ŕĽžÓŞŕĽžâ€Ť×˜â€Ź
ोъᾪՊ䇜ज़䜎ᑨáżá??Ç„ŕ¨źá°ŚËˆÔ†ÔœáˆŠă šá?Ą
áŻ ă€Ťâ‰ ĐžŐ‡Đ˝ŕ¨źâ˛´Đ°äś’Ç„ă˜źâ†“áą&#x;âĄŇžâŒ ŕ´ŕĽž
â˛´ŕĄ‹ŃŠáľšáś•â€Ťâ”‘Ýľâ€Źă šŘ‘ËˆŃŞŇśá‡Žâ§ ă šá?Ąâ˛´ŕĄ‹ŃŠ
ÓŞáŻ ă€Ťâ‰ ĐžŐ‡Đ˝ŕ¨źâ˛´ŕĄ‹ŃŠă˜ľÔąŃŠá‡Śă‹ŽâžŽËˆÔ”
á?Żáľ‹ËˆĐ˝áœŒáˆŠĐ°Ó‹ŕśŃŠáľŞŐŠŃŤŕŁ˜ŕ Şŕ ŤËˆâŠă Ł
Ô†Ôœŕľ˜ŕĄ‹ŃŠáœżŕŠ ÇƒŕĄ‹ŃŠä—ˇă€ťŕŞźŕĄ‹ŃŠă”™á¸ă…šáŻŠ
â€Ťŕ ŞÚŠâ€ŹĐ°Ó‹â¨śá˛Şâ˛´ß‚ä˛™Ç„ŕĄ‹ŃŠä—ˇă€ťŃ?ŕżťă“¸ŕśŠá¤ą
äś’äœŐŠÓ—â?Đžá°’á–°âš„ă‚ŚĐ˝á†źâ€ŤŢ˜â€ŹĐ°áš§â˛´ă”ƒáˇŒÇ„
Հৰ‍ࣣކ‏ ă‘áĽ&#x;ă˜„ äˆ…ä‡ŞŃ?ŕ´âŽ§ŕ˝†ă€Ťâ‰ â˛´â€Ťŕ¨źŢĄâ€Źá™—Đžâ˘Šâ†şá™—ä°žäťˆ ŕĽžâ€ŤŕĽž×˜â€ŹÓŞŕŚśŕ¨˘âš„ă‚ŚËˆă…œ ধ 乸 ᰰǃä?Şä˜ŒâŠŹ 」≠ोъ⚄れ⧠⣌䇴ӝОᾚ᜕ኅᾋ ཆŕ´ă“żâ?žĐžă‡‘â¨śËˆ ŕŚ§ă…œ áľ? йḝ㲊 Թъᇌ㋎➎ â?ľŕĽžŕ˝—á†–ŕ ŞâĄ¸â˝Ž áľžá˜‡Çƒá´Šä?łă—” ÔąŃŠá‡Śă‹ŽâžŽâš„ă‚ŚáŽˇâĽžâ˛´Ţľá‡Šŕ śáˇ€ ä&#x;˝á’śá?•ŕśŕ˝—á†–á†–áŁ•Ëˆâ˝ŽŐŠă€ á†–âĄ¸ য় á´¸ŕ ş áˇ‡ŕ˘ â˝ŽŐŠă– ă”ŒÖŒâ˜ŇžŕĄ‹ŃŠăś˝ä?´â˛´áľŞŕĄŚâš„ă‚Ś ŕŚ‡á”°ă‡‘â¨śä‡´ä‡ŞËˆ ধ âŚťä–šă˜° Ń?ŕ´ŕ´äąľă€Ťâ‰ áŁ•ŕŠş â˝ŽŐŠă€ á†–áŽˇâĽžŕ ŞâĄ¸â˝Ž áś˜á˘œ ÔąŃŠá‡Śă‹ŽâžŽâš„ă‚Śä˜ ä‡´ ä?’ŐŠá´¸ŕ şËˆă…œ ধ
Barney, J. (1991). Firm resources & sustained competitive advantage. Journal of Management, 17(1), 99-120. Baumol, W. J. (1997). Entrepreneurship, Management, and the Structure of Payoffs. Cambridge: Mass. MIT Press. Casson, M. (1982). The Entrepreneur: An Economic Theory. Totowa: Bames & Noble Books. Das, T. K. & Teng, B. S. (2000). A resource-based view theory of strategic alliances. Journal of Management, 26(1), 31-61. Davidsson, P., Low, M. & Wright, M. (2001). Editor’s Introduction: Low and MacMillan Ten Years on Achievements and Future Directions for Entrepreneurship Research. Entrepreneurship Theory and Practice, 25(4). )BOF Ç°4 Ç° Ç°7FOLBUBSBNBO Ç°4 Ç° Ç°5IFÇ°QSPNJTFÇ°PGÇ°FOUSFQSFOFVSTIJQÇ°BTÇ°BÇ°ĹłFMEÇ°PGÇ°SFTFBSDI Ç° Academy of Management Review, 25(1), 217-226. ĂąĹ Ä‡ĂŽĂ–Ä‡Ă¸Ă¸Ä†ĂŻĂ¸Ä‚ĂœĂ™Ä?èþćóĂ?ćÖǰ5$*Ç° Ă–ĂşÄ?ÜŠÏĊǰę ǰÿć×ćÜÎÄ?ĂžĂˇĂ˝Ä‡ĂżĂŞĂ¸Ĺ¤Ä’ĂşÄ…ĂżÄ†ĂœĂ™ĂśĂ˝Ä‡ĂżĂŞĂ¸Ĺ¤
úąÜýąÜÎŤà à ąóćúĄüÏŢ ĂŽĹ–ĂŞÄ— Ĉ ĂœĂÄ„Ă 4VQQMFNFOUBSZ ĂŽĂśÄƒĂ›ÄœÄ…Ä?çĊĀÏÍĄÏúą×ô
Harrison, R. T. & Leitch, C. M. (1996). Discipline emergence in entrepreneurship: Accumulative fragmentalism or paradigmatic science. Entrepreneurship: Innovation and Change, 5(2), 65-83. Kirzner, I. M. (1973). Competition and Entrepreneurship. Chicago: The University of Chicago Press. Raphael, A. (1994). Academic Spin-off processes and types of ventures in regions outside high tech clusters The Case of Belgium. Ray, D. M. (1986). Perceptions of Risk and New Enterprise Formation in Singapore, Frontiers of Entrepreneurial Research. Wellesley MA: Babson College. Sehumpeter, J. A. (1983). The Theory of Economic Development. Harvard: Economic Studies. Siropolis, N. C. (1989). Small business management: A guide to entrepreneurship. (7th ed.). #PTUPO Ç°)PVHIUPOÇ°.JGĹłO Ç° Steinoff, D. (1989). Small Business Management Fundamentals. (2nd ed.). New York: MeGraw Hill. Welsh, J. A. & White, J. F. (1981). Converging on Characteristics of Entrepreneurs, Frontiers of Entrepreneurial Research. Wellesley MA: Babson College. Translated Chinese References Cai, Z. X. (2002). And the special problems of common Chinese diaspora. Overseas Chinese. History Studies, (2). [in Chinese] Chen, Y. & He, Y. Q. (2010). Evaluation of immigrant entrepreneurship research and future prospects. Foreign Economics and Management, 32(8). [in Chinese] Ding, D. H. (2010). “Entrepreneurship.â€? Tsinghua University Press. 2010. [in Chinese] Li, Z. & Cao, Y. Q. (2003). Content “entrepreneurshipâ€? analysis of the research literature Chongqing Technology and Business University (Social Sciences. Bimonthly). [in Chinese] -JO Ç°+ Ç° Ç°3FTFBSDIÇ°POÇ°UIFÇ°SPMFÇ°PGÇ°TPDJBMÇ°OFUXPSLTÇ°JOÇ°UIFÇ°NFDIBOJTNÇ°PGÇ°WFOUVSFÇ°ĹłOBODJOH Ç° Nankai Business Review, 2006 (4), 70-75. [in Chinese] Wang, H. Y. (2014). China International Migration Report (2014 Edition). Social Sciences Documentation Publishing House. [in Chinese] Yang, Y. (2012). Entrepreneurship Research. AND ACCOUNTING MONTHLY. 2012.5 [in Chinese]
ĂąĹ Ä‡ĂŽĂ–Ä‡Ă¸Ă¸Ä†ĂŻĂ¸Ä‚ĂœĂ™Ä?èþćóĂ?ćÖǰ5$*Ç° Ă–ĂşÄ?ÜŠÏĊǰę ǰÿć×ćÜÎÄ?ĂžĂˇĂ˝Ä‡ĂżĂŞĂ¸Ĺ¤Ä’ĂşÄ…ĂżÄ†ĂœĂ™ĂśĂ˝Ä‡ĂżĂŞĂ¸Ĺ¤
1BOZBQJXBU +PVSOBM Vol.7 Supplementary Issue December 2015
+JOSPOHǰ,VBOHǰHSBEVBUFEǰ.#"ǰGSPNǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOUǰ JOǰ ǰ /PXǰ IFǰ JTǰ Bǰ 1I % ǰ $BOEJEBUFǰ PGǰ 1BOZBQJXBUǰ *OTUJUVUFǰ PGǰ .BOBHFNFOUǰBOEǰ$IJFGǰ&YFDVUJWFǰ0GųDFSǰJOǰ5IBJ $IJOBǰ$VMUVSBMǰ*OEVTUSJFTǰ (SPVQǰ$PNQBOZ
%S ǰ;IJNJOǰ5BOHǰSFDFJWFEǰIJTǰ1I % ǰJOǰ6OJWFSTJUZǰPGǰ$BNCSJEHF ǰ)JTǰNBKPSǰ SFTFBSDIǰBSFBTǰJODMVEFǰUIFǰQPMJDZǰFOWJSPONFOUǰBOEǰCVTJOFTTǰTUSBUFHJFTǰ JOǰUIFǰ"TJBǰ1BDJųDǰVOEFSǰUIFǰCBDLHSPVOEǰPGǰHMPCBMJ[BUJPOǰBOEǰJOGPSNBUJPOǰ FDPOPNZ ǰ $VSSFOUMZǰ IFǰ JTǰ EFBOǰ PGǰ *OUFSOBUJPOBMǰ $PMMFHF ǰ 1BOZBQJXBUǰ *OTUJUVUFǰPGǰ.BOBHFNFOUǰBOEǰEJSFDUPSǰPGǰ$IJOBǰ"4&"/ǰ4UVEJFT
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąÜýąÜÎŤà à ąóćúĄüÏŢ ĂŽĹ–ĂŞÄ— Ĉ ĂœĂÄ„Ă 4VQQMFNFOUBSZ ĂŽĂśÄƒĂ›ÄœÄ…Ä?çĊĀÏÍĄÏúą×ô
֢‍ކŘ&#x;â€ŹÔ—ŕŞ‚ŕŞ…Đˆŕ¤™ŃŁĐ?Ó„ŕ‚‍Ý?‏Ӳߑࣲ༂༯ THE COMPARATIVE RESEARCH ON THE MECHANISMS OF AN INTERNAL CONTROL OF THE FIRMS BASED ON THE VIEW OF NATIONAL CULTURE ßœŕĄ˛äƒŠ )VOHUP :FVOH ⊢ࢠӋ )BJKVO -V
â€ŤŕŠ˝Ý¤â€Ź áľœâš„ă‚Śŕ¸ŞŇžŕ´á‡ŚáŽˇŕĽ†ăżśä€‚ˈԕŃ?Çƒă–žÔąŃŠŢľäœ˜á§—ŕĄŚâ˛´á?žá”˛ŃŞÖťËˆâš„ă‚Śŕ´á‡ŚáŽˇŕĽ†áˆŠŢľäœ˜ á§—ŕĄŚâ˛´ÖŒâ˜áľŞâ¨śÇ„ŕľ˜á–‚ă“ŁŃ?ŕ´Ő?ă”?áŽˇŕĽ†ŕ¸ŞáľœŢľáš¨â˛´ŕ¸Şâš°ĐşËˆâš„ă‚ŚŃ?ŕ´ÔąŃŠŢľäœ˜á§—ŕĄŚÖƒăŒŤâ˛´áś´ á”ŞËˆä™Šä—ˇáŽˇâĽžá¸•ä°ľŕ§şä‡Żäˆ¸Ëˆâš„ă‚Śŕ śáˇ€Ëˆŕ śáˇ€Ń?ÇƒăžŻáŽˇŕĽ†áˆŠÔąŃŠŢľäœ˜á§—ŕĄŚâ˛´Đ˝ŕ¨źá–ĄŕŤ˝ŕ´?ă??Ë—áť° 傟Āԧُ⨜ᙗОá?•Ţ§â¨śá™—Ä Đ˝ŕ¨źŕ¨†ŕŠ áˆŠŢľäœ˜á§—ŕĄŚá¸áˇŒâ˛´á–ĄŕŤ˝áľŞâ¨śË—áť°ĺ‚źÄ€ŃšÖƒŃŤŃšĐžäłśÖƒŃŤ ŃšÄ â˛´áŽˇŕĽ†â€ŤŕŠ ŮŽâ€ŹáˆŠŢľäœ˜á§—á¸áˇŒâ˛´á–ĄŕŤ˝áľŞâ¨śÇ„á¨€ŕ Şá”Şăƒťá†żăż˛á‰˛äś’â˛´â˝ŽŐŠá§—ŕĄŚŃŤăžąŕ´?ă??ÇƒÔąŃŠá‰˛ äś’â˛´Ţľäœ˜á§—ŕĄŚáŤ˝ÖŒá‡ŽŕŁ‘Ţľá‡ŠŕŞźŃšÖƒá‰˛äś’â˛´ă šáĄ á§—ŕĄŚâ˛´á–ĄŕŤ˝ŕ´?ă??ă…šÄ€ĐšŐ˝Đ°ÖƒÄ â˛´á§—ŕĄŚäŹŽÖƒăŒŤÇ„ Ňźŕ°ŕŞ&#x;Ë–Ţľäœ˜á§—ŕĄŚËˆŕ´á‡ŚáŽˇŕĽ†Ëˆâˆ„ä–łâš„ă‚Ś
"CTUSBDU This research is based on national culture Angle of view to the difference of internal control as an example, China and America, more research on the internal control mechanism of national culture. In summing up the basic kernel of Chinese traditional culture, on the basis of research on the construction of Chinese enterprise internal control system, through literature review and interviews, the research analysis in the western culture and different JOĹ´VFODFÇ°GBDUPSTÇ°PGÇ°JOUFSOBMÇ°DPOUSPM Ç°*OTQFDUJPOÇ°ÄśSBUJPOBMÇ°WBMVFÇ°BOEÇ°SBUJPOBMÇ°UPPMġ Ç°BOEÇ°UIFÇ° FGGFDUTÇ°PGÇ°EJGGFSFOUÇ°PSJFOUBUJPOÇ°POÇ°UIFÇ°JOUFSOBMÇ°DPOUSPMÇ°NFDIBOJTN Ç°*OTQFDUJPOÇ°ÄśJOEJWJEVBMJTNÇ° BOEÇ°DPMMFDUJWJTNġǰUFOEFODZÇ°PGÇ°DVMUVSBMÇ°JOĹ´VFODFÇ°POÇ°UIFÇ°FGGFDUÇ°PGÇ°JOUFSOBMÇ°DPOUSPMÇ°NFDIBOJTN Ç° Main factors proposed macro level of social control, the internal control of enterprise level PQFSBUJPOÇ°QSBDUJDFÇ°DPOUFOUÇ°BOEÇ°UIFÇ°JOĹ´VFODFÇ°GBDUPSTÇ°PGÇ°JOEJWJEVBMÇ°MFWFMÇ°PGÇ°TFMGÇ°DPOUSPMÇ°DIBJOÇ° of “trinityâ€? of control system. For building the Chinese SME internal control system are also proposed. Keywords:Ç° Internal control, National culture, Comparative research Ç° â†“ŕ˝—ă‡‘â¨śá†–ä˛’ŕľ˜äˆŤá?•ŕśă‡‘â¨śŕŚŠŕź› Ç° 1I % Ç° $BOEJEBUF Ç° 1BOZBQJXBUÇ° *OTUJUVUFÇ° PGÇ° .BOBHFNFOU Ç° & NBJM Ç° ZFVOH@FEHBS!
IPUNBJM DPN ŕ˘&#x;áŽ‰áŚ¸Ëˆâ†“ŕ˝—ă‡‘â¨śá†–ä˛’,
Associate Professor, Panyapiwat Institute of Management, E-mail: lvhaijunbjtu@sina.com
ĂąĹ Ä‡ĂŽĂ–Ä‡Ă¸Ă¸Ä†ĂŻĂ¸Ä‚ĂœĂ™Ä?èþćóĂ?ćÖǰ5$*Ç° Ă–ĂşÄ?ÜŠÏĊǰę ǰÿć×ćÜÎÄ?ĂžĂˇĂ˝Ä‡ĂżĂŞĂ¸Ĺ¤Ä’ĂşÄ…ĂżÄ†ĂœĂ™ĂśĂ˝Ä‡ĂżĂŞĂ¸Ĺ¤
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ږઈ
᧗ࡦᮤփṶᷦᰦᵏ઼Աъ仾䲙㇑⨶ᙫփṶᷦ
ᖃӺц⭼ˈᰐ䇪ਁ䗮ഭᇦ䘈ᱟਁኅѝഭ
ᰦᵏDŽᴰᰙⲴᱟ ᒤ5 +㫉କ࡙傜൘ljᇑ䇑
ᇦˈԱъ䜭ᱟ㓿⍾ਁኅ઼⽮ՊっᇊⲴ䟽㾱᭟
а⨶䇪оᇎ䐥NJѝሩ䜘᧗ࡦ⨶䇪䘋㹼Ҷࡍ
ḡDŽ൘ѝഭˈ᭩䶙ᔰ᭮ԕᶕˈ䖜ර㓿⍾㛼Ჟ
↕ᇊѹˈԆ䇔Ѫ䜘᧗ࡦᱟᤷањӪн㜭ᆼ
лⲴԱъᗇࡠ䮯䏣ਁኅˈᐡ䙀⑀ᡀѪ׳䘋ѝ
ޘ᭟䝽䍖ᡧˈਖањӪҏн㜭⤜・Ⲵ࣐ԕ᧗
ഭ㓿⍾໎䮯ǃ㑱㦓ᐲ൪ˈᢙབྷቡъ઼؍ᤱ⽮
ࡦⲴࡦᓖDŽ䲿⵰ᰦ䰤Ⲵ᧘〫ˈ䜘᧗ࡦ⨶䇪
ՊっᇊⲴ䟽㾱࣋䟿DŽቔަᱟѝሿԱъሩҾ
䙀↕ᗇࡠਁኅDŽ
བྷԱъ㘼䀰ަ㿴⁑ሿˈ㓿㩕ሩ⚥⍫ˈ᭸ˈ
൘аᇊ〻ᓖк◰⍫Ҷᐲ൪ㄎҹǃ໎䘋Ҷᐲ൪
൘lj䜘᧗ࡦ аॿ䈳ࡦᓖ㾱㍐৺ަሩ㇑⨶
᭸⦷ǃ׳䘋Ҷ㓿⍾໎䮯DŽ↔ཆˈѝഭⲴѝሿ
ᖃተ઼⤜・⌘Պ䇑ᐸⲴ䟽㾱ᙗNJⲴᣕѝ
Աъ䘈ࡋ䙐Ҷབྷ䟿ⲴቡъᵪՊˈ䲿⵰、ᆖᢰ
ㅜа⅑ሩ䜘᧗ࡦҶ㋮⺞ᇊѹ Ā䜘᧗ࡦ
ᵟⲴਁኅˈབྷԱъ൘䘭≲ᐕ᭸⦷Ⲵ਼ᰦ䙀
ᱟԱъᡰࡦᇊⲴᰘ൘؍ᣔ䍴ӗǃ؍䇱Պ䇑䍴
⑀䎻ੁҾԕ㠚ࣘᵪỠ䇮༷ԓᴯӪᐕࣣࣘˈѝ
ᯉਟ䶐ᙗ઼߶⺞ᙗǃᨀ儈㓿㩕᭸⦷ˈ᧘ࣘ㇑
ሿԱъׯᡀѪᯠ໎Ӫᐕࣣࣘ࣋Ⲵѫ㾱᧕᭦
⨶䜘䰘ᡰࡦᇊⲴ亩᭯ㆆᗇԕ䍟ᖫᢗ㹼Ⲵ㓴
㘵ˈᱟᇎ⧠⽮Պቡъ໎䮯Ⲵѫ࣋ߋDŽ⹄ウԱ
㓷䇑ࡂ઼ӂ䝽྇Ⲵᯩ⌅৺᧚ᯭāDŽ
ъ䜘᧗ࡦˈቔަᱟѝሿԱъⲴ䜘᧗ࡦቡ
ᱮᗇቔѪ䟽㾱DŽ
〻ᒿငઈՊ⅑ਁᐳljᇑ䇑〻ᒿޜㅜ
❦㘼ˈ⭡Ҿഭᇦ᮷ॆⲴᐞᔲˈѝഭབྷ䜘
ਧNJ᮷Ԧˈሩ䜘᧗ࡦⲴᇊѹҶ䟽ᯠ㺘
࠶ѝሿԱъ䜭ᱟᡰᴹᵳ઼㓿㩕ᵳ儈ᓖ㔏аⲴ
䘠ˈሶ䜘᧗ࡦࡂ࠶Ѫ䜘Պ䇑᧗ࡦ઼䜘
ᇦ᯿ᔿ㇑⨶⁑ᔿˈ൘Աъ䜘㇑⨶кཊѪĀ
㇑⨶᧗ࡦDŽ䜘Պ䇑᧗ࡦѫ㾱о䍒ӗ؍ᣔ઼
а䀰าāˈ㕪ѿᗵ㾱Ⲵᦸᵳᇑᢩǃ㙼ᵳ࠶
䍒࣑ؑⲴਟ䶐ᙗˈޣवᤜᦸᵳᢩ߶ǃ㙼
Ⲵ䜘㇑⨶ࡦᓖˈ֯ᗇѝሿԱъⲴਁኅ䶒Ѥ
࣑࠶ǃᇎ⢙؍ᣔǃ䜘ᇑ䇑ㅹ㜭ሩ䍒࣑䇠
⬦亸DŽԱъࠪ⧠䘉Ӌ䰞仈Ⲵഐˈ൘ᖸབྷ〻
ᖅӗ⭏ⴤ᧕Ⲵǃ䟽㾱ᖡ૽Ⲵᯩ⌅઼〻ᒿˈᇑ
ᓖкਟԕᖂ㔃Ѫ䜘᧗ࡦ㕪ཡᡆཡ᭸DŽᡰ
䇑Ӫઈᗵ享ሩᆳࠪڊ䇴ԧ 䜘㇑⨶᧗ࡦѫ㾱
ԕˈᵜ᮷Ӿ⹄ウѝǃ㖾єഭ᮷ॆᐞᔲޕˈ
оᴹ᭸㓿㩕઼䍟ᖫ㇑⨶ᯩ䪸ᴹޣDŽ䜘᧗ࡦ
ሩ᮷ॆഐ㍐ྲօᖡ૽Աъᶴᔪ䜘᧗ࡦփ㌫
ࡦᓖ䘉ԕ䜘Պ䇑᧗ࡦѪѫⲴᇊѹˈ㲭❦
䘋㹼࠶᷀ˈӾ㘼ѪѝഭԱъᴤྭⲴ䘋㹼䜘
㧧ᗇҶ⤜・ᇑ䇑⭼Ⲵ䇔ਟˈতኑኑ䚝ࡠ㇑⨶
᧗ࡦራᴹ᭸ᯩ⌅DŽᡰԕˈ⹄ウ䘉њ䰞仈ሩ
ӪઈⲴ᭫ࠫˈԆԜᤷࠪ䘉ṧн㜭䘲ᓄ㇑⨶䜘
ҾⴞࡽⲴѝഭԱъ㇑⨶ᴹަ䟽㾱Ⲵ⧠ᇎ
䰘Ⲵ䴰㾱DŽ
ѹDŽ
ᒤ㖾ഭՊ䇑ᐸॿՊⲴᇑ䇑〻ᒿငઈՊ
ࡠҶ ᒤ ᴸ㖾ഭՊ䇑ᐸॿՊⲴᇑ䇑
ᒤ㖾ഭ⌘Պ䇑ᐸॿՊ৸ਁᐳҶ
ljᇑ䇑߶ࡉޜㅜ ਧNJ 6$6 ˈԕĀ ࣣކଚ
䜘᧗ࡦ㔃ᶴāԓᴯĀ䜘᧗ࡦࡦᓖāˈᨀࠪ
䜘᧗ࡦ⨶䇪൘ഭ䱵кޤ䎧䖳ᰙˈަབྷ
䜘᧗ࡦ㔃ᶴⲴй㾱㍐ˈণ᧗ࡦ⧟ຳǃՊ䇑
փ㓿শҶӄњн਼Ⲵ䱦⇥ 䜘⢥ࡦᰦᵏǃ
㌫㔏઼᧗ࡦ〻ᒿˈн४࠶䜘Պ䇑᧗ࡦ઼
䜘᧗ࡦ㌫㔏ᰦᵏǃ䜘᧗ࡦ㔃ᶴᰦᵏǃ䜘
㇑⨶᧗ࡦˈᒦሶ䜘᧗ࡦ⧟ຳ㓣ޕ䜘᧗ࡦ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
㤳⮤DŽ䜘᧗ࡦ㔃ᶴᱟሩ䜘᧗ࡦ⨶䇪⹄ウ
кˈޜᐳҶljԱъ仾䲙㇑⨶ ᮤਸṶᷦNJ
Ⲵањ䟽བྷケˈḷᘇ⵰᧗ᐡ㓿ਁኅᡀѪ
(QWHUSULVH 5LVN 0DQDJHPHQW LQWHJUDWHG
аᡀ⟏Ⲵ⨶䇪DŽ
)UDPHZRUN (50 DŽ䈕Ṷᷦᱟ൘ ᒤ&262Ⲵ
䜘᧗ࡦṶᷦᣕⲴสкˈ㔃ਸlj㩘⨝
ᒤ ˈ ᓄ ৽ 㲊 ٷ䍒 ࣑ ᣕ င ઈ Պ
7UHDG ZD\ &RPPLWWHH 㾱≲ˈ⭡㖾ഭՊ䇑
ᯟ ྕݻᯟ࡙⌅ṸNJ൘ᣕᯩ䶒Ⲵ㾱≲ˈ䘋
ᆖՊǃ㖾ഭՊ䇑ᐸॿՊǃ䜘ᇑ䇑ᐸॿՊǃ
㹼ᢙኅ⹄ウ㘼ᗇDŽ䈕ṶᷦሶԱъ㇑⨶Ⲵ䟽ᗳ
䍒࣑㓿⨶ॿՊ઼㇑⨶Պ䇑ॿՊㅹཊњуъഒ
⭡䜘᧗ࡦ䖜ੁ仾䲙㇑⨶ˈᯠ໎Ҷйњ仾䲙
փ㓴㓷㚄ਸᒦ▌ᗳ⹄ウ䘁ഋᒤᰦ䰤Ⲵ&262ᣕ
㇑⨶㾱㍐ ĀⴞḷࡦᇊāǃĀһ亩䇶࡛ā
lj䜘᧗ࡦ ᮤփṶᷦNJ LQWHUQDO
઼Ā仾䲙৽ᓄāˈᒦᨀࠪањᯠⲴ㿲ᘥüĀ
&RQWURO LQWHJUDWHG )UDPHZRUN 㓸Ҿ䈎⭏ˈ
仾䲙㓴ਸ㿲āˈ㾱≲ԱъӾᙫփⲴǃ㓴ਸⲴ
ᆳᰐ⯁ᱟᖃӺц⭼кᴰᵳေǃᓄ⭘ᴰᒯ⌋Ⲵ
䀂ᓖ⨶䀓仾䲙DŽ&262൘ަ仾䲙㇑⨶Ṷᷦѝ䈤
䜘᧗ࡦ⹄ウᡀ᷌DŽᣕᤷࠪ䜘᧗ࡦवᤜ
᰾ˈ仾䲙㇑⨶Ṷᷦᔪ・൘䜘᧗ࡦṶᷦⲴส
ӄњӂޣ㚄Ⲵ㓴ᡀ㾱㍐ ᧗ࡦ⧟ຳǃ仾䲙䇴
кˈ䜘᧗ࡦᱟԱъ仾䲙㇑⨶ᗵнਟቁⲴ
ՠǃ᧗ࡦ⍫ࣘǃؑо⋏䙊઼ⴁⶓDŽሶ䜘
а䜘࠶DŽ仾䲙㇑⨶ṶᷦⲴ㤳ത∄䜘᧗ࡦṶ
᧗ࡦᇊѹѪ˖Ā⭡Աъ㪓һՊǃ㓿⨶ቲ઼ަ
ᷦⲴ㤳തᴤѪᒯ⌋ˈᱟሩ䜘᧗ࡦṶᷦⲴᢙ
ԆӪઈᇎᯭⲴˈᰘ൘؍䇱㓿㩕⍫ࣘⲴ᭸⦷઼
ኅDŽ&262൘㖾ഭѳ㠣ц⭼䜘᧗ࡦᔪ䇮ѝа
᭸᷌ǃ䍒࣑ᣕⲴਟ䶐ᙗ઼⌅ᖻ⌅㿴䚥ᗚᛵ
ⴤትҾ亶䐁㘵Ⲵս㖞ˈ㖾ഭ6(&䇔ਟⲴ䜘᧗
ߥ䘉й㊫ⴞḷᗇԕᇎ⧠Ⲵ䗷〻āDŽ&262ᣕ
ࡦṶᷦቡᱟ&262ṶᷦDŽ
ᕪ䈳ҶӪⲴ䟽㾱ᙗˈᤷࠪӪ઼⧟ຳᱟ᧘ࣘԱ
ъਁኅⲴᕅˈਚᴹᡰᴹઈᐕ᰾⺞ԆԜ㠚ᐡ
䜘᧗ࡦᤷইāˈ᰾⺞ᤷࠪˈޜՇޜਨ㇑
Ⲵս㖞о䀂㢢ˈ㜭ॿ䈳а㠤ˈ᧘਼ޡ䘋
⨶ቲ൘䘋㹼䜘䍒࣑ᣕ᧗ࡦ䇴ԧᰦˈᓄᖃ
䜘᧗ࡦⲴᴹ᭸䘀䖜DŽնᱟˈ⭡Ҿ&262ᣕᱟ
ᦞањਸ䘲ⲴṶᷦˈ㘼&262ᮤփṶᷦ৺ަ
ԕ㙼ъՊ䇑ᐸѪѫփ䱏ԽⲴ⹄ウᡀ᷌ˈަ
ᒤⲴlj䍒࣑ᣕ䜘᧗ࡦ ሿ㿴⁑ޜՇ
䜘᧗ࡦ㌫㔏ѝሩՊ䇑оᇑ䇑Ⲵ㘳㲁䘈ᖸ᰾
ޜਨᤷইNJቡᱟަ䇔Ѫਸ䘲ⲴṶᷦDŽ䶒ሩц
ᱮˈ䘈⋑ᴹӾᮤњ㇑⨶Ⲵ䀂ᓖ㘳㲁䜘᧗ࡦ
⭼ഭ⨶䇪оᇎ࣑⭼ሩ䜘᧗ࡦнᯝ᧘䱸ࠪ
䰞仈DŽ
ᯠⲴ⌅㿴઼᮷⥞ˈ&262Ҿ ᒤ ᴸ ᰕ
ਁᐳҶĀ䜘᧗ࡦ㌫㔏ⴁⶓᤷইā*XLGDQFH
ᒤˈ㖾ഭഭՊࠪਠҶlj㩘⨝ᯟ ྕ
ᒤ ᴸ ᰕˈ6(&ਁᐳҶĀ㇑⨶ቲᣕ
ݻᯟ࡙⌅ṸNJ 6DUEDQHV 2[OH\ $FW DŽ䈕
RQ 0RQLWRULQJ LQWHUQDO &RQWURO 6\VWHPV
⌅Ṹ ᶑⅮ㾱≲ޜՇޜਨ㇑⨶ᖃተሩԱъ
Ⲵ䇘䇪はˈᴤ࣐࠶ݵൠᔰਁҶ&262 ᒤⲴ
䜘᧗ࡦⲴᴹ᭸ᙗ䘋㹼ᣛ䵢ᣕˈ⌘Պ䇑ᐸ
lj䜘᧗ࡦüᮤփṶᷦNJⲴⴁⶓ㾱㍐ˈ䘲ਸ
ᗵ享ሩ䈕ԭᣕ䘋㹼ᇑ䇑ˈӾࡦᓖкሩ䜘
㿴⁑઼㔃ᶴⲴ㓴㓷᭩ழަ䜘᧗ࡦ㌫㔏
᧗ࡦᨀࠪҶᯠⲴ㾱≲DŽ
Ⲵ䍘䟿ˈԕ⺞؍䜘᧗ࡦ㌫㔏ᤱ㔝ᴹ᭸ൠ䘀
㹼DŽ
ᒤ ᴸˈ㖾ഭ&262ငઈՊ䪸ሩഭ䱵Ա
ъ⭼仁㑱ਁ⭏Ⲵ儈ቲ㇑⨶Ӫઈ㡎ᔺ⧠䊑ˈ൘
ⴞࡽѝഭഭሩԱъ䜘᧗ࡦ䰞仈Ⲵ⹄
ᒯ⌋੨᭦ഭ⨶䇪⭼઼ᇎ࣑⭼⹄ウᡀ᷌Ⲵส
ウ䖳ཊˈ㿶䀂䖳Ѫཊˈݳѫ㾱㺘⧠Ѫԕлࠐ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
њᯩ䶒˖ަаˈⴤ᧕ԕĀԱъⲴ䜘᧗ࡦ䰞
㹼⹄ウDŽྲሯⲴݳljԱъ䜘᧗ࡦᇑ䇑⹄
仈āѪ仈䘋㹼⹄ウDŽྲࡈݸ㢣Ⲵljᡁഭѝሿ
ウNJѫ㾱Ӿᇑ䇑⨶䇪㿶䀂ሩԱъ䜘᧗ࡦᨀ
Աъ䜘᧗ࡦ䰞仈⹄ウNJа᮷ˈӾഭ䱵к
ࠪᔪ䇞ǃ㿱˗ࡈ⍚Ⲵlj⍵᷀≁㩕Աъ䜘
䜘᧗ࡦ⨶䇪Ⲵਁኅ╄ਈ䗷〻ޕˈࢆ᷀Ҷѝ
Պ䇑᧗ࡦ䰞仈NJа᮷ӾՊ䇑᧗ࡦᯩ䶒Ⲵ㕪䲧
ഭ䜘᧗ࡦⲴਁኅশ〻ˈ䱀䘠ҶѝഭԱъ
ޕˈᨀࠪԱъ䜘Պ䇑᧗ࡦⲴ᧚ᯭ˗ᕐᐶ
䜘᧗ࡦࡦᓖⲴ⧠⣦ˈ࠶᷀Ҷᆈ൘䰞仈Ⲵਟ㜭
ⲴljสҾ䜘᧗ࡦⲴԱъ〾࣑仾䲙䱢㤳᧒
⯷㔃ᡰ൘ˈᒦԕѝഭ䜘᧗ࡦ㿴㤳Ѫˈᦞ
䇘NJӾ〾࣑仾䲙ᯩ䶒ሩ䜘᧗ࡦ䘋㹼䇪䘠DŽ
㔃ਸ &262 ᣕѝᖡ૽䜘᧗ࡦⲴഐ㍐ˈӾ
ᙫѻ⹄ウⲴ㿶䀂䖳Ѫ䈖㓶ǃާփDŽ
䜘᧗ࡦ⧟ຳǃ仾䲙䇴ՠǃ᧗ࡦ⍫ࣘǃཆ
ⴁⶓ᧗ࡦ৺ॿ䈳㓿㩕ᡈ⮕ǃԱъ⭏ભઘᵏо
ウDŽྲᕐ᰾ⲴljࡋъᶯԱъ䜘᧗ࡦоޜਨ
䜘᧗ࡦѻ䰤ޣ㌫ㅹⲴ䀂ᓖᨀࠪҶᓄⲴሩ
⋫⨶ޣ㌫ᇎ䇱⹄ウNJа᮷ѫ㾱൘ѝഭࡋъᶯ
ㆆᔪ䇞DŽ励ⲴޠljᡁഭѝሿԱъ䜘᧗ࡦ⹄
亶ฏԱъሩԱъ䜘᧗ࡦ䘋㹼⹄ウ˗ဌᲃᆷ
ウNJа᮷ˈԕѝഭԱъⲴ䜘᧗ࡦᵪࡦѪ⹄
Ⲵljഭᴹ⭥࣋ᐕ〻Աъ䜘᧗ࡦ⹄ウNJа᮷
ウሩ䊑 㔃ਸljԱъ䜘᧗ࡦสᵜ㿴㤳NJˈ䟷
Ӿ⭥࣋㹼ъ䘋㹼䜘᧗ࡦ⹄ウ˗䛃ភԚⲴlj
⭘᮷⥞⹄ウǃњṸ⹄ウⲴᯩ⌅࠶᷀ҶѝഭԱ
ь㧎ሿԱъ䟷䍝䜘᧗ࡦ᭩ழѻሩㆆNJа᮷
ъ䜘᧗ࡦⲴ⧠⣦৺ᆈ൘Ⲵ䰞仈ˈᒦᨀࠪҶ
ѫ㾱ሩѝഭь㧎ൠ४ⲴሿԱъ䜘᧗ࡦ䘋㹼
ᔪ䇞оሩㆆDŽ
⹄ウDŽᱮ❦ˈ䘉Ӌ⹄ウ䘈ᱟн㜭ሩѝഭԱъ
Ⲵᮤњ䜘᧗ࡦᵪࡦᴹањ䖳ޘ䶒Ⲵᆿ㿲к
ަҼˈ㔃ਸԱъṸֻ䘋㹼⹄ウˈӾިර
ަഋˈӾḀа亶ฏǃ㹼ъǃൠฏ䘋㹼⹄
Ṹֻѝ⍎ሏ䰞仈DŽ䘉ᯩ䶒Ⲵ⹄ウᴹⵏᇎṸֻ
Ⲵ⹄ウ㔃䇪DŽ
᭟᫁ˈф൘аᇊ〻ᓖк㕙ሿҶ仈ⴞ㤳തˈᡰ
ԕ⹄ウ䖳ཊDŽྲ⾿֣ⲴljᡁഭѝሿԱъ
ྲ傜↓ࠟⲴljLJԱъ䜘᧗ࡦสᵜ㿴㤳Lj䀓
䜘᧗ࡦ䘀⭘⹄ウüüԕ䟽ᒶ/ޜਨѪֻNJа
䈫NJа᮷ሩ ᒤ ᴸ ᰕѝഭ䍒᭯䜘ǃ䇱ⴁ
᮷ˈԕ䟽ᒶ/ޜਨѪ⹄ウሩ䊑 Ѫަ䟿䓛䇒
Պǃᇑ䇑㖢ǃ䬦ⴁՊǃⴁ؍ՊਁᐳⲴljԱъ
Ҷа྇䜘᧗ࡦ㌫㔏ˈሩ䟽ᒶ/ޜਨⲴ䜘᧗
䜘᧗ࡦสᵜ㿴㤳NJ䘋㹼䀓䈫ǃ࠶᷀˗䱸㢣
ࡦ⧠⣦䘋㹼Ҷᇒ㿲࠶᷀ ࠪҶᆈ൘Ⲵ䰞仈
ㅹ߉ⲴljLJԱъ䜘᧗ࡦ䇴ԧᤷᕅLj䀓䈫
൘࠶᷀Ҷӗ⭏䰞仈Ⲵഐਾ ṩᦞ/ޜਨⲴ⢩
઼ᇎᯭ᭸᷌亴⍻⹄ウ สҾѝ㖾 ᒤ
⛩ Ӿ᭩ழ䈕ޜਨ䜘᧗ࡦ⧟ຳࠪਁሩ/ޜਨ
䜘᧗ࡦ䇴ԧؑᣛ䵢Ⲵ࠶᷀NJа᮷ሩ䍒᭯䜘
䜘᧗ࡦⲴ᭩䘋ᨀࠪҶа㌫ࡇⲴ㿱઼ᔪ
ᒤ ᴸਁᐳⲴljԱъ䜘᧗ࡦ䇴ԧᤷᕅNJ
䇞DŽ䗩㢣ⲴljѝሿԱъ䜘᧗ࡦ⹄ウ ԕ0ޜ
䘋㹼␡ࢆޕ᷀DŽ䘉㊫⹄ウѫ㾱䙊䗷ሩᐢ㓿ᖒ
ਨѪֻNJа᮷ˈ䙊䗷ሩ0ޜਨ䜘᧗ࡦ⧠⣦Ⲵ
ᡀ⨶䇪Ⲵഭ䱵⹄ウ䘋㹼䀓䈫ˈ㔃ਸѝഭⲴഭ
࠶᷀ 䘀⭘䜘᧗ࡦⲴ⨶઼ᯩ⌅ ሩަᨀࠪ
ᛵ䘋㹼䘋а↕␡⹄ޕウⲴнཊDŽ
䜘᧗ࡦ䇮䇑ᮤփᙍ䐟ǃ䇮䇑ࡉ઼ާփ↕
僔 ԕ৺൘↔สкሩަᦸᵳᇑᢩࡦᓖ৺⍱〻
䘋㹼␡࠶᷀DŽྲ᷇䫏儈ǃ䜁ߋ߉Ⲵljส
ㅹ᧗ࡦᓖ䘋㹼ާփ䇮䇑DŽ
Ҿཱྀ㓖㿶䀂ⲴԱъ䜘᧗ࡦ⹄ウNJа᮷ᕅޕ
ཱྀ㓖㓿⍾ᆖ⨶䇪࠶᷀Ҷ䜘᧗ࡦоཱྀ㓖↓ޜ
ަйˈሩ䰞仈䘋㹼㓶ॆˈӾḀњח䶒䘋
ަӄˈሩ㿴㤳ǃᤷᕅㅹ᮷Ԧ䘋㹼䀓䈫DŽ
ަˈޝสҾḀа㿶䀂ˈሩԱъ䜘᧗ࡦ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
Ⲵ⭏ޡӂࣘᙗ 䘭≲࡙⳺࠶䝽Ⲵޜᒣ઼↓ѹᡀ
࣑NJаҖѝ уㄐ䇘䇪Ā᧗ࡦā ণ䜘᧗
Ѫ䜘᧗ࡦཱྀ㓖↓ޜᙗⲴՖ⨶䇹≲઼䚃ᗧ䇴
ࡦ 䰞仈 նᱟ ሩ᮷ॆᙫփк䘈ᱟᘭ㿶Ⲵ
ࡔDŽ䎥⡭߉Ⲵlj࡙⳺ޣ㘵㿶䀂ⲴԱъ
⭡⨶ḕᗧ /㧡⢩䟼ཛ 5LKFGDU / 5DWKI ㅹ
䜘᧗ࡦփ㌫⹄ウNJа᮷Ӿ࡙⳺ޣ㘵㿶䀂ˈ
Ӫ㕆߉Ⲵlj䜘ᇑ䇑⨶оᢰᵟNJ ㅜҼ⡸
㶽ਸԱъ䳶փ䘹ᤙ⨶䇪ˈ䘀⭘㿴㤳࠶᷀Ѫ
ㅜйㄐĀ᧗ࡦ㔃ᶴāѝ ᮷ॆ䘉а䟽㾱䰞仈
ѫǃṸֻ࠶᷀Ѫ䖵Ⲵ⹄ウᯩ⌅ˈ㔃ਸ᧗ࡦᵳ
਼ṧ㻛ᘭ⮕DŽᡚ→ࡠ ᒤ ᴸ ᰕ ൘ሩ
䍴ᵜᖒᘱࡂ࠶ⲴԱъ࠶㊫ᖒᔿˈᶴᔪҶа྇
ljѝഭᵏ࠺㖁NJᡰ䘋㹼ⲴỰ㍒ѝ ԕĀ䜘
࡙⳺ޣ㘵㿶䀂ⲴԱъ䜘᧗ࡦփ㌫DŽնӾ
᧗ࡦāѪĀㇷāᡰỰ㍒ࡠⲴ ㇷ䇪᮷ѝ
ഭᇦ᮷ॆǃӪᵜѫѹ઼ᯠჂփᰦԓ㿶䀂⹄ウ
оĀ᮷ॆāᴹⲴޣᴹ ㇷ ަѝ ཊᮠ䇪᮷
䜘᧗ࡦⲴ⹄ウቡ䖳Ѫ勌㿱DŽ
䜭ᱟത㔅⢩ᇊ㹼ъ ྲ୶ъ䬦㹼ǃߋ䱏Ա
⨶䇪⭼ሩᰕǃ㖾Աъ䜘᧗ࡦ∄䖳⹄ウ
ъǃ≁㩕Աъǃ५⯇ᵪᶴ઼ⴁ⨶Աъㅹ䘋㹼
ᱟᵜ⹄ウⲴ䟽㾱สDŽ࣐ᣔ䟾ᘐ⭧ǃ䟾ѝ䛱
᮷ॆ䇘䇪 ᒦфѫ㾱⛩⌘ޣᱟ䜘᧗ࡦо᮷
⅑䛾 Ⲵᇎ䇱䈳ḕ㺘᰾ˈ㖾ഭԱъٮ
ॆⲴޣᙗ 㘼нᱟสҾ᮷ॆ㿶䀂ሩ䜘᧗
ੁҾ䟷⭘䗃ࠪ᧗ࡦ઼ԕъ㔙㘳Ṩㅹ⺜᧗ࡦ㌫
ࡦࡦᓖᔪ䇮Ⲵ␡ቲ⅑⹄ウ ᴰഠᜁⲴᱟ⋑ᴹ൘
㔏ˈေᓹgབྷ 䇔Ѫˈ㖾ᔿ㓴㓷Ⲵ
䜘᧗ࡦࡠ᮷ॆⲴ࠷⛩ޕDŽᴹԓ㺘ᙗⲴ䇪
᧗ࡦᵪࡦн਼Ҿᰕᔿ㓴㓷ⲴĀਜ਼㫴Ⲵ᧗ࡦᵪ
᮷ ྲ䍮⊏ॾ Ⲵlj᮷ॆ᧗ࡦ สҾѝ
ࡦāˈ㘼ᱟĀ᰾᰾ⲭⲭⲴ᧗ࡦᵪࡦāˈབྷ
ഭ᮷ॆⲴ᧗ࡦNJ ᱟаㇷӾ᮷ॆ㿶䀂ሩ䜘
䘋а↕䀓䟺㖾ഭԱъ⭡Ҿу䰘ॆ〻ᓖᖸ儈ˈ
᧗ࡦ䘋㹼⹄ウⲴ䇪᮷ նᱟ ҏӵӵᱟሩѝ
ӂѻ䰤㕪ѿᐕкⲴҶ䀓઼ᛵᝏкⲴ⋏
ഭ᮷ॆᵜ䓛Ⲵ⢩↺ᙗ䘋㹼Ҷ䇘䇪 ⋑ᴹሩ᮷ॆ
䙊DŽഐ↔ˈḷ߶ॆਆԓҶᇶ࠷Ⲵޣ㌫ˈ᧗ࡦ
о䜘᧗ࡦⲴޣᙗ઼н਼᮷ॆᐞᔲሩ䜘
ᵪࡦቡᡀѪⴻᗇ㿱઼↓㿴ॆⲴь㾯ˈђᦹҶ
᧗ࡦⲴᖡ૽⹄ޕ␡ڊウDŽ
൘ਸ䗷〻ѝਟ㜭ᆈ൘Ⲵᗞ࿉ᙗ઼༽ᵲᙗDŽ
ᰕᵜԱъⲴާփ᧗ࡦ⇥о㖾ഭԱъᆈ൘ᱮ
ሩ䜘᧗ࡦᖡ૽Ⲵ⹄ウˈ∄ྲࡈ俉Ӂ
㪇ᐞᔲˈေᓹgབྷ䇔ѪᰕᵜޜਨⲴ㇑⨶᧗
䇔Ѫˈᰕǃ㖾ᆈ൘єн਼Ⲵ⨶ᙗ㿲ˈণᰕ
ࡦᵪࡦᱟ䶎ᑨᗞ࿉Ⲵǃਜ਼㫴઼␡㯿н䵢Ⲵˈ
ᵜᱟԧ٬⨶ᙗˈᢺ䚃ᗧ㿴㤳Ѫ㇑⨶Ⲵ⨶ᙗ
ሩҾተཆӪᶕ䈤ˈᆳԜլѾнᆈ൘ˈ䘉ᵪ
㾱≲ˈᒦԕ↔Ѫ㹼ѪⲴ߶ࡉǃԧ٬ᤷੁ઼
ࡦᱟޘ䶒Ⲵˈ㓚ᖻᙗ䶎ᑨᕪˈ㾱≲㤋ˈն
䘭≲Ⲵ㓸ᶱⴞḷ 㘼㖾ഭⲴ㇑⨶⨶ᙗੁٿҾ
ҏᱟ䶎ᑨ⚥⍫ⲴDŽ%LUQEHUJ 6QRGJUDVV
ᐕާ⨶ᙗˈ⨶ᙗࡉᱟѪӪⲴ䴰≲઼ⴞḷᴽ
Ⲵᇎ䇱⹄ウҏ䇱ᇎҶ൘ᰕᵜԱъⲴ᧗
࣑Ⲵᐕާˈ㘼䶎ԧ٬䘭≲઼㓸ᶱⴞḷDŽє
ࡦ㌫㔏䎆ਜ਼㫴Ⲵ᧗ࡦᵪࡦˈ㘼㖾ഭԱъࡉ
н਼Ⲵԧ٬ਆੁሩ䜘᧗ࡦⲴ↓ᔿॆ〻ᓖᴹ
䎆᰾⺞Ⲵ᧗ࡦᢰᵟDŽ㘼䘉Ӌ൘䜘᧗ࡦᯩ
ᖸབྷⲴᖡ૽ˈᰕᵜ᮷ॆⲴ䘭≲ԧ٬⨶ᙗߣᇊ
䶒ⲴᐞᔲަṩⓀቡᶕ㠚он਼Ⲵ᮷ॆⓟⓀDŽ
ҶԱъᴹᵪփⲴ㓴㓷⢩ᖱˈӾ㘼ሬ㠤Ҷ䜘
᧗ࡦᵪࡦⲴḄᙗॆⲴ઼ԕӪѪᵜⲴ䎻ੁˈᕪ
൘ᐢ⸕Ⲵ⹄ウ᮷⥞ѝ о᮷ॆ⹄Ⲵޣ
ѝഭᴹቁᮠᆖ㘵Ⲵ⹄ウ⎹৺ࡠ᮷ॆഐ㍐
ウᡀ᷌ᒦнཊ㿱DŽࣣՖᯟ % ㍒㙦 /DZHUQFH
䈳䙊䗷᮷ॆԧ٬㿲઼Ֆ⨶䚃ᗧ䈳㢲ᶕ㿴㤳ઈ
% 6 ZD\HU ൘ަԓ㺘lj⧠ԓ䜘ᇑ䇑ᇎ
ᐕ㹼Ѫ 㘼㖾ഭ᮷ॆⲴᐕާ⨶ᙗ䘭≲ࡉᗵ❦
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ሬ㠤Ӫᙗٷ䇮Ⲵㆰঅॆˈণ⨶ᙗ㓿⍾Ӫٷ
᮷ॆሬੁⲴн਼ᱟྲօሬ㠤Աъ䜘᧗ࡦᵪ
䇮ˈ䇔ѪӪⲴ㹼Ѫ㜭ཏᲠൠ亴㿱ˈ࡙⭘↓
ࡦⲴᖒᡀˈᴰ㓸ᖡ૽ࡠ䜘᧗ࡦ᭸᷌Ⲵ䗷
ᔿⲴ◰઼࣡㓖ᶏࡦᓖᆼޘ㜭ཏ㿴㤳㹼ѪDŽഐ
〻ˈާᴹᖸ⧠ᇎⲴ䟽㾱ѹ઼⨶䇪ࡋᯠⲴਟ
↔ˈࡦᓖ᧗ࡦᡀѪ㖾ഭ䜘᧗ࡦⲴѫሬᖒ
㜭DŽ
ᔿDŽ
䘈ᴹᆖ㘵Ӿ᮷ॆⲴਖањ䀂ᓖˈণњփ
ू९ࡣސ
ѫѹо䳶փѫѹᶕ㿲ሏԱъަሩ䜘᧗ࡦⲴ
ᵜ᮷䚥ᗚ᮷⥞࠶᷀ ᨀࠪ䰞仈 ⧠䊑ᖂ
ᖡ૽DŽњփѫѹǃ㤡䳴ѫѹ઼⨶ᙗѫѹᱟ㖾
㓣 Աъ䇯䈸 Ṹֻ∄䖳⹄ウ ഐ䀓ࢆ
ഭ᮷ॆⲴйབྷѫѹˈ㘼ަѝњփѫѹ๚〠ᱟ
㔃䇪оᔪ䇞Ⲵᙍ䐟䘋㹼⹄ウDŽᦞԱъ䜘
㖾ഭ᮷ॆⲴ㋮儃ˈњփѫѹⲴ᮷ॆߣੁٮᇊ
᧗ࡦⲴสᵜᾲ䘠 Աъ䜘᧗ࡦⲴ⨶䇪ส
Ҷ⌘䟽њփⲴᵳ઼࡙䍓ԫⲴ⭼ᇊо㓶ॆˈ㖾
Աъ䜘᧗ࡦⲴ᮷ॆഐ㍐ Աъ䜘᧗
ഭԱъⲴ䜘᧗ࡦ⇥ᱟԕ、ቲ᧗ࡦѪѫˈ
ࡦสҾԧ٬⨶ᙗоᐕާ⨶ᙗн਼ਆੁⲴṸֻ
䎆ⲴᱟԱъ䜘䈖㓶Ⲵ㿴ࡉփ㌫ˈԕࡊᙗ
࠶᷀ Աъ䜘᧗ࡦสҾњփѫѹо䳶փѫ
Ⲵࡦᓖ㿴㤳ઈᐕⲴ㹼ѪˈަՈ࣯൘ҾׯҾઈ
ѹⲴ᮷ॆੁٮᐞᔲⲴṸֻ∄䖳 ѝഭԱъ
ᐕˈᖃ❦ҏᆈ൘аӋ㕪䲧ˈྲᕐᘇᆖ
䜘᧗ࡦสഐ᮷ॆഐ㍐Ⲵփ㌫ᶴᔪᙍ䐟䘋㹼࠶
ᙫ㔃ҶࡦᓖⲴ㕪䲧ˈণ䶎ᑨѕᇶⲴࡦ
᷀⹄ウDŽ
ᓖǃ㿴ࡉ઼⍱〻䲀ࡦҶઈᐕ㠚ѫᙗˈ᱃╄ॆ Ѫᇈ܊ѫѹ઼൘ᓄሩᯠᛵߥᰦⲴഠ䳮DŽᰕᵜ
⹄ウⲴ⨶䇪Ṷᷦྲമ ᡰ⽪˖
ԱъⲴՖ⨶ᱟᘐᆍ᮷ॆ ⦻ǃ䇨Տˈ ˈԱъоઈᐕ᱃ᖒᡀભ䘀਼ޡփˈ൘᮷ ॆк㺘⧠Ѫ䳶փѫѹ઼ഒ䱏㋮⾎ˈ䘉ቡߣᇊ Ҷ䜘᧗ࡦⲴสᵜঅݳнᱟњӪ㘼ᱟഒ䱏ˈ ᑨ⭘Ⲵ᧗ࡦᡈ⮕ᱟေᓹgབྷᨀࠪⲴሿഒփ ᧗ࡦˈ֯⭘Ⲵᱟ䈨ྲޜਨ᮷ॆǃޡӛⲴԧ٬ 㿲ǃ䈪ǃؑᘥㅹ⽮Պ⇥ᶕ᧗ࡦ㹼ѪDŽભ 䘀਼ޡփᱟ䘉᧗ࡦᡈ⮕䘀⭘Ⲵࡽᨀˈഒփ 䜘สҾӂؑԫˈ㺘⧠ࠪᴤཊⲴᱟਸ઼
֣ ˖ഭᇦ᮷ॆᐞᔲᖡ૽᧗ᡀ᭸䙫䗁Ṷᷦ
㠚ᡁ᧗ࡦˈ㘼䶎ާփⲴࡦᓖ᧗ࡦ ഒփ䜘 ൘ⴞ਼ޡḷⲴᤷᕅлˈᖒᡀ㊫լ䍘䟿ሿ㓴Ⲵ
ާփᶕ䈤⹄ウᯩ⌅ѫ㾱ᴹ˖
䶎↓ᔿ㓴㓷ˈӂ䇘䇪ˈѪ䜘᧗ࡦⲴᤱ㔝
⨶䇪࠶᷀оṸֻ࠶᷀㔃ਸᯩ⌅൘ሩ
᭩䘋䍑⥞Ცភ઼࣋䟿DŽն䘉Ӌ⹄ウᲞ䙽㕪ѿ
ѝഭԱъⲴ䜘⋫⨶㔃ᶴ৺䜘᧗ࡦࡦᓖⲴ
ⵏᇎ䇱ᦞⲴ᭦䳶઼ሩٷ䇮Ⲵ傼䇱ˈਚᱟสҾ
㕪ཡ࠶᷀ѝˈнӵ␡ޕ䱀䘠⨶ޣ䇪Ⲵᤷሬ
䙫䗁઼⨶䇪࠶᷀ˈᇎ䇱ᙗⲴ⹄ウнཏDŽᡰԕ
ѹˈ਼ᰦ㾱оԱъⲴᇎ䱵ᛵߥ㚄㌫ˈሩ
Ӿഭᇦ᮷ॆ㿶䀂৫⹄ウԱъⲴ䜘᧗ࡦᶴᔪ
ѝሿԱъᇎ䱵ᐕѝ᳤䵢Ⲵᕡ⛩он䏣䙊䗷
ԕ৺᮷ॆഐ㍐ሩ䜘᧗ࡦⲴᖡ૽ᵪ⨶ˈԕ৺
Ṹֻ࠶᷀ˈ⨶ࡠڊ䇪оᇎֻ࠶᷀㔃ਸDŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô ѝǃ㖾Ṹֻ∄䖳࠶᷀Ⲵᯩ⌅Ӿѝഭഭ
仈˖∄ྲĀ䇹ᡁޣҾ䍥ޜਨⲴ᭵һā˛
ǃഭཆݸ䘋Ⲵ㓿傼઼⨶䇪ࠪਁˈ䙊䗷Ṹֻ
ॺ㔃ᶴ䰞仈˖儈ቲ㊫˖ޜਨⴞḷ઼Աъ
∄䖳࠶᷀ࠪՈ⿰Աъ઼䰞仈Աъ൘ޜਨ⋫⨶
֯ભǃ㓿㩕ᡈ⮕ㅹ˗ㄎҹՈ઼࣯࣓࣯ˈӗ૱
㔃ᶴ઼䜘᧗ࡦ⧟㢲ⲴՈ઼࣯⢩⛩ˈ਼ᰦӾ
ᇊսㅹ˗ޜਨ⭘Ӫ⨶ᘥǃԧ٬㿲ǃԱъ㋮
᮷ॆ㿶䀂㔃ਸѝഭԱъо㾯ᯩԱъ൘ԧ٬⨶
⾎˗ሩ䍥ޜਨ䜘᧗ࡦⲴ䇴ԧо᧿䘠˗ѝቲ
ᙗоᐕާ⨶ᙗǃњփѫѹо䳶փѫѹᐞᔲл
㊫˖ྲօ㺑䟿ᡰ䗆ઈᐕⲴᐕъ㔙˗ޜਨ
Ⲵн਼Ⲵᖡ૽ഐ㍐ˈࡠн਼ਈ䟿ᱟྲօ
䜘≋തྲօˈઈᐕѻ䰤༴ᱟ㶽⍭˗ᱟ
ሩ䜘᧗ࡦᵪࡦ䙐ᡀᖡ૽ˈԕ৺ᖡ૽Ⲵᵪ⨶
Ѫઈᐕᨀᆼழਁኅ䇑ࡂ˗ሩޜਨᱻॷᵪࡦ
৺᭸᷌DŽ
ᴹօⴻ⌅˗สቲ㊫˖䈧᧿䘠䍥ޜਨⲴ㓿㩕⨶
㿴㤳⹄ウоᇎ䇱⹄ウ㔃ਸⲴᯩ⌅ˈ
ᘥ˗ᐕкⲴഠᢠ઼䰞仈ᱟ˗ሩᐕ䍴ǃ྆
ᵜ⹄ウ㔬ਸ䘀⭘Ҷ㿴㤳⹄ウоᇎ䇱⹄ウ⌅ˈ
䠁ǃ⾿࡙ਁ᭮ᯩᔿᴹօⴻ⌅˗ޜਨᱟᴹᖸ
䙊䗷㖁㔌઼മҖ侶ḕ䰵ѝഭഭཆⲴᴹޣ᮷
ᕪⲴࠍ㚊࣋DŽ
⥞䍴ᯉᒦ䘋㹼ᖂ㓣઼ᮤ⨶ˈ␡ޕҶ䀓ᒦᙫ㔃
ѝഭഭཆᴹޣ䜘᧗ࡦ⨶䇪Ⲵ⹄ウᡀ᷌ˈ
઼ٷ䇮DŽާփ⌅ڊᱟˈ൘ѝഭᵜൠ᭦䳶є㓴
ṩᦞѝഭ䜘᧗ࡦ㿴㤳৺а㌫ࡇ䝽྇ᤷᕅˈ
˄᧗ᴹ᭸ԱъѪĀѝഭӄⸯ䳶ഒāˈ᧗
Ӿഭᇦ᮷ॆ㿶䀂ˈ䟷⭘㔃ᶴ઼ॺ㔃ᶴॆ䇯
ᰐ᭸ṸֻѪĀѝ㡚⋩һԦā˅Աъṧᵜˈ⭘
䈸ǃ䈳ḕ⹄ウㅹ⇥ˈ࠶᷀ᗇࠪ㔃䇪ˈӾᆿ
ᔰ᭮ॺ㔃ᶴᔿ䇯䈸᭦䳶ࡽ䘠ਈ䟿ؑ˗䙊䗷
㿲ቲ䶒Ⲵ⽮Պ᧗ࡦǃԱъቲ䶒Ⲵ䜘᧗ࡦ઼
᮷⥞ḕ䰵ǃਁࠪ䰞ধ䈳ḕᡆ䇯䈸᭦䳶є㓴㾯
њփቲ䶒Ⲵ㠚ᡁ᧗ࡦо䜘᧗ࡦѻ䰤ᆈ൘Ⲵ
ᯩԱъ˄ᐤ᷇䬦㹼ٮ㾶Ṹǃ㖾ഭ䙊⭘⊭䖖ޜ
ޣޣ㌫ˈ᧒䇘᮷ॆഐ㍐ሩ䜘᧗ࡦⲴ
ਨ˅ṧᵜˈ᭦䳶ޣਈ䟿ؑ䘋㹼∄䖳࠶
ӂ⭘ᵪ⨶ˈᨀࠪഭᇦ᮷ॆ㿶䀂лⲴѝഭԱ
᷀DŽ
ᴰਾˈ൘ަԆṸֻѝỰ傼ਁ⧠Ⲵޣ㌫
ъ䜘᧗ࡦփ㌫ⲴᶴᔪDŽ
ཊṸֻⲴ⹄ウާփ⭘Ṹֻ∄䖳⹄ウⲴ
ू९ৈߧ
ᯩ⌅䘋㹼ᇎ䇱⹄ウˈণሶ䘹ᤙєᇦާᴹԓ㺘
⧠ԓԱъⲴ䜘᧗ࡦṩᵜкᶕ䈤ᱟሩԱ
ᙗⲴ㖾ഭ᧗᭸᷌䖳ྭⲴԱъ઼єᇦ᧗ཡ
ъⲴӪ䍒⢙Ⲵޘ䶒᧗ࡦˈնṨᗳᓄᖃᱟሩӪ
᭸Ⲵཡ䍕Աъ˗❦ਾ䘹ᤙєᇦާᴹԓ㺘ᙗⲴ
Ⲵ᧗ࡦDŽ࣐ᕪሩԱъ䜘ઈᐕⲴ᧗ࡦˈ◰ਁ
ѝഭ᧗᭸᷌䖳ྭⲴᡀ࣏Աъ઼єᇦ᧗ཡ
ઈᐕⲴࣚ࣋〻ᓖ઼ሩԱъⲴ䇔਼ᝏǃᨀ儈ሩ
᭸Ⲵཡ䍕Աъˈ䙊䗷䇯䈸ˈ㿲ሏˈ࠶᷀ˈ᮷
㠚䓛㙼ъⲴ䇔⸕≤ᒣˈᨀ儈ઈᐕሩԱъⲴᘐ
⥞᭦䳶䍴ᯉˈ᧿䘠ѝǃ㖾њᡀ઼࣏ཡ䍕Ṹ
䈊ᓖ઼ᖂᝏˈ׳䘋ઈᐕнӵѪҶ㠚䓛Ⲵਁ
ֻⲴ䗷〻઼ᛵᖒDŽ㔗㘼∄䖳ᡀ࣏ṸֻⲴᔲ਼
ኅ㘼ࣚ࣋ᐕˈᴤᱟѪҶ䘭≲Աъ઼㠚䓛Ⲵ
⛩ˈᖒᡀн਼Ⲵޣ䭞ਈ䟿˗∄䖳ཡ䍕ṸֻⲴ
ৼ䎒ਁኅ㘼ࣚ࣋ˈ䘋㘼׳䘋ઈᐕⲴѫࣘᙗ઼
ᔲ਼⛩ˈᖒᡀн਼Ⲵޣ䭞ਈ䟿˗ਁ⧠઼ٷ䇮
ࡋ䙐ᙗˈᴹ࡙Ҿᨀ儈ԱъⲴ㇑⨶≤ᒣ઼㓿⍾
ਈ䟿ѻ䰤Ⲵޣ㌫ᒦ䙊䗷䇱ᦞ᭦䳶䘋㹼傼䇱DŽ
᭸⳺DŽ਼ᰦˈԕӪѪᵜⲴ䜘᧗ࡦᴹ࡙ҾԱ
䇯䈸ᡆ㿲ሏᨀ㓢䇮䇑DŽ㚊❖䰞仈˖∄
ъሩઈᐕⲴ㹼Ѫ䘋㹼㓖ᶏ઼㿴㤳ˈᒦ㜭▌〫
ྲ䈧ԕ ḷ䇠Աъ᧗ᴹ᭸ᙗDŽᔰ᭮䰞
唈ॆⲴᖡ૽ઈᐕⲴᙍᜣ⨶ᘥǃ㹼ѪҐᜟㅹˈ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ᴰབྷ䲀ᓖⲴᔰਁઈᐕⲴ▌㜭ˈᨀ儈Աъ䜘
䓛āⲴ㋮⾎䘭≲ˈ㠚ᖻ઼㠚ⴱᱟњփ䙊ੁ㠚ᡁ
᧗ࡦⲴ䍘䟿઼᭸⳺ˈ׳䘋Աъ㓿㩕㇑⨶ᡈ⮕
㓖ᶏⲴ䟽㾱ᵪࡦDŽ
ⴞḷⲴᇎ⧠DŽ
൘Աъ䜘᧗ࡦⲴᮤњ㔃ᶴѻѝˈሩ
㿲൘⽮Պ⧠ᇎ䶒ࡽਁ⭏ҶаӋ䖜ਈ˖⽮Պቲ
䜘᧗ࡦⲴ⧟ຳᴹ⵰䟽㾱ᖡ૽Ⲵഐ㍐ѻаቡᱟ
䶒Ⲵ䚃ᗧ᧗ࡦ䎺ᶕ䎺ᰐ࣋˗৽ˈ൘䙀࡙ᙍ
᮷ॆⲴഐ㍐ˈഭᇦ᮷ॆҏሩ䜘᧗ࡦⲴᇎᯭ
ᜣⲴ᭟䝽лˈ㓴㓷ቲ䶒Ⲵޣ㌫ሬੁⲴᛵ⨶᮷
᭸᷌䇮䇑ᴹ⵰䟽㾱ѹDŽնᱟ⧠൘ᡁԜᆈ൘
ॆⴋ㹼ˈ⭊㠣ਁᢜݹབྷˈ䖫㿶ѳ㠣䙮䎺⌅ᖻ
н䏣ѻ༴˖аᯩ䶒ቡᱟሩ᮷ॆ䀂ᓖⲴ᧗⹄
Ⲵһᛵኑ㿱н勌˗њփቲ䶒ⲴѪՐ㔏᮷ॆ
ウ䘈ᱟᖸቁDŽ൘䘉䟼ᴹуᇦߟ൷、 ѝ
㋮儃Ⲵ㠚ⴱ㠚ᖻᵪࡦত䙀⑀㻛⧠ᇎ⽮Պᡰ䚇
ഭ䜘᧗ࡦ⹄ウᡀ᷌䘋㹼ᙫ㔃оᖂ㓣ˈԆ䇔
ᘈDŽഐ↔ˈӾ᮷ॆਈ䗱Ⲵ䀂ᓖቡн䳮⨶䀓
ѪԱъ൘䘉њᯩ䶒ᖰᖰ㺘⧠ᗇнཏ䟽㿶ˈ䘉
䜘᧗ࡦࡦᓖ൘ᡁഭԱъ᧘㹼Ⲵ䳮ᓖѻབྷˈӾ
ṧቡ֯ᗇሩҾ䜘᧗ࡦ൘⧠ᇎ⭏⍫Ⲵᖡ૽䱽
㘼ᴹᗵ㾱ṩᦞѝഭ᮷ॆⲴ⧠ᇎ⢩ᖱˈԕ䜘
վҶDŽਖаᯩ䶒ቡᱟ൘᧗⹄ウⲴ᮷⥞ѝᨀ
᧗ࡦⲴᴹ᭸ᇎᯭѪⴞḷˈᴹ䪸ሩᙗൠᶴᔪ઼
ࡠⲴ᮷ॆަᇎѫ㾱ᱟᤷԱъⲴ᮷ॆˈԆԜᖰ
᧘㹼ѝഭԱъⲴ᧗փ㌫DŽ
ᖰнՊ৫ޣᗳഭᇦ᮷ॆሩҾԱъⲴ⭘ˈ൘
ѝഭਔ㘱ᙍᜣⲴ⭘лⲴԱъ䜘᧗ࡦᖡ૽
лˈѝഭޜਨᓄ䟷ਆаӰѸṧⲴ䜘᧗ࡦ
Ⲵ⹄ウቡᴤቁѻ৸ቁDŽ
ࡦᓖ˛俆ˈݸᡁԜ䙊䗷ሩĀѝഭӄⸯ䳶
ഒāṸֻⲴ࠶᷀ਟԕⴻࠪˈӄⸯ䳶ഒⲴ㓿傼
Ӿ⹄ウⲴ㔃᷌ᶕⴻˈѝഭԱъⲴ䜘᧗
൘⽮Պ䖜රⲴ㛼ᲟлˈՐ㔏᮷ॆⲴԧ٬
䛓Ѹˈ൘䘉ṧаѝഭṨᗳ᮷ॆⲴᖡ૽
ࡦᱟᗵ享㾱㘳㲁ѝഭ⢩ᴹⲴ᮷ॆ⧟ຳⲴDŽ
䇹ᡁԜˈ൘ԕ䳶փѫѹѪሬੁⲴьᯩԱ
俆ˈݸѝഭഭᇦ᮷ॆᱟԕՐ㔏Ⲵ݂ᇦՖ⨶
ъˈ㾱֯䜘᧗ࡦᴹ᭸ᙗᨀ儈ˈṩᵜ൘Ҿᱟ
ᙍᜣѪ↓㔏઼ṨᗳⲴ᮷ॆԧ٬փ㌫ˈަสᵜ
㜭ᢃ䙐઼ᔪ・ањᴹ⵰䳶փ䇔਼ⲴԱъ᮷
Ṩਟԕ᤹➗⭡ᆿ㿲ࡠᗞ㿲⅑㺘䘠Ѫ˖ㅜаˈ
ॆˈ䘉ṧⲴԱъ᮷ॆᱟᴹ⵰㠚䓛勌᰾Ⲵ᮷
⽮Պቲ䶒Ⲵ᭯ᓌѫሬ᮷ॆDŽ䱞ࠔᒣ 䇔
ॆԧ٬㿲઼Աъ㋮⾎ⲴṨDŽণ֯᧗ࡦᓖ
Ѫˈᡁഭ䮯ᵏⲴ㹼᭯᮷ॆ઼ԧ٬㿲ѫ㾱㺘⧠
ᴹᰦнቭᆼழ઼ѕ䉘ˈն൘䘉ṧⲴаᴹޡ
Ѫˈ൘㓿⍾⍫ࣘѝѫ㾱䶐᭯⋫✝ᛵ઼㹼᭯
਼ᝯᲟ઼ԧ٬ਆੁⲴ䳶ഒ઼ഒ䱏ѝˈ䶐᮷ॆ
⇥ᶕ䘀ˈĀӪᛵޣ㌫āǃ㹼᭯ᵳ઼࣋䮯ᇈ
Ⲵᕅ亶઼ᐢ❦ᖒᡀⲴаޜਨ᮷ॆ≋തѝˈ
ᘇᒢ亴୶ъ⍫ࣘ˗൘⽮Պ㇑⨶઼⽮Պ䘀ᯩᔿ
ઈᐕՊ㠚ࣘ㠚㿹Ⲵ᤹ḀҐᜟ઼㋮⾎ԧ٬Ѫ
кˈ∄䖳⌘䟽ᵳ࣋᧗ࡦǃӪᗳ᧗ࡦ઼䚃ᗧ᧗
ሬੁࠪڊа㠤Ⲵ㹼Ѫˈ㘼ф䘉ṧⲴ㹼Ѫᴹ⵰
ࡦDŽㅜҼˈ㓴㓷ቲ䶒Ⲵᛵ⨶ѫѹ᮷ॆDŽо㾯ᯩ
勌᰾Ⲵ䳶փѫѹˈੁٮ൘аᇊⲴᆿ㿲ࡦᓖ⧟
᮷ॆⲴཱྀ㓖㋮⾎઼⌅ᖻѪⲴݸԧ٬㿲ሩ・ˈ
ຳ઼а㠤Ⲵ䚃ᗧḷ߶สкާᴹ਼䍘ᙗˈӾ
ᡁഭ൘㗔փޣ㌫к㺘⧠Ѫᛵ⨶ѫѹˈᴰケࠪⲴ
㘼֯Աъ䜘᧗ࡦ䗮ࡠа䖳儈Ⲵˈ⭡䳶փ
⢩ᖱᱟᐞᒿ᮷ॆˈণཆᴹ࡛ˈሩĀ㠚ᐡӪā
ѫѹ᧘㹼Ⲵ㠚㹼䘀㹼Ⲵ≤ᒣˈ䜘᧗ࡦᴹ᭸
઼Ā䶎㠚ᐡӪā᧗ࡦⲴᶮ㍗на㠤DŽㅜйˈњ
ᙗ㠚❦ҏቡ㜭㔤ᤱањ䖳儈Ⲵ≤ᒣDŽ
փቲ䶒Ⲵ㠚ᖻ઼㠚ⴱᵪࡦDŽ݂ᇦᙍᜣѝᴹĀ؞
䓛ǃ喀ᇦǃ⋫ഭǃᒣཙлā઼Ā੮ᰕйⴱ੮
Ⲵ⹄ウˈ䇙ᡁԜӾ᮷ॆⲴ␡ቲ⅑ਁ⧠ަᇎ൘
㘼Ӿਖањ৽䶒ⲴṸֻĀѝ㡚⋩һԦā
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ѝഭⲴԱъˈᖒᡀањสҾ䚃ᗧ઼Ֆ⨶Ⲵ
ᐕާ⨶ᙗѪሬੁⲴԱъ䜘᧗ࡦࡦᓖᗇԕᇎ
Աъ᮷ॆⲴ䟽㾱ᙗDŽ൘䘉аһԦѝˈྲ᷌
⧠ަⴞḷ઼ᨀ儈ަᴹ᭸ᙗⲴޣ䭞ᡰ൘DŽޜਨ
Āѝ㡚⋩āᴹањᖸྭⲴԱъ᮷ॆˈӾᙫ㓿
བྷˈਚ㾱ᴹа྇、ᆖⲴǃѕ䉘Ⲵǃḷ߶ॆ
⨶ᔰቡᖒᡀḀа࠷Ѫ㛑ь࡙⳺ǃѪᣅ䍴
Ⲵ䈖㓶Ⲵࡊᙗ᧗ࡦࡦᓖᒦ؍䇱ަѕṬǃ㿴
Ӫ࡙⳺⵰ᜣˈっڕ㓿㩕ˈ㿴ᆸ⌅Ⲵ᮷ॆⲴ
㤳ǃ㋮߶㘼ᴹ᭸Ⲵᢗ㹼ˈ䜘᧗ࡦቡ㜭ਁᥕ
䈍ˈ䛓ቡнՊਁ⭏䘉ṧⲴһᛵˈ㠣ቁ൘ᔰ
㢟ྭⲴ⭘DŽ
ࠪ⧠䰞仈ᰦҏ㜭৺ᰦ→տˈн㠣Ҿᴰਾࡠ ӗⲴຳൠDŽቔަᱟㅜа䍓ԫӪᙫ㓿⨶ྲ᷌ᴹ
ખ
ѝഭՐ㔏᮷ॆѪ⏥ⲴṨᗳԧ٬㿲ˈቡнՊ
൘ⅢᵋⲴ䚃䐟к䎺䎠䎺䘌ˈᴰਾ⭡Ҿ䍚Ⅲн
᮷ॆӪᵜ㿶䀂ⲴԱъ䜘᧗ࡦṶᷦ䟽ᔪᓄ䈕
㜭㠚ᤄˈા⭡㠚ਆDŽᡰԕˈѝഭԱъⲴ䜘
⌘䟽ԕлࠐњᯩ䶒˖
᧗ࡦ൘ᕅ䘋㾯ᯩޜਨ⋫⨶㔃ᶴⲴ㿴㤳ࡦᓖ
ᔪ・、ᆖⲴԱъӪᵜ䜘᧗ࡦփ㌫Ṷᷦ
ᰦˈҏ㾱㘳㲁⌘䟽ษޫ઼ᔪ・ᴹѝഭ᮷ॆ
ĀԕӪѪᵜāᱟᤷᢺӪᖃᡀѝᗳሩᐕ䘋
⏥ⲴԱъ᮷ॆˈ䘉ṧⲴ൘ԧ٬ਆੁ㜭ᴰ
㹼ኅᔰˈণᢺӪᖃᡀสˈĀԕӪѪᵜāᴰ
␡ൠ㜭ཏ㓖ᶏԱъӪઈˈቔަᱟ㇑⨶ӪઈⲴ
㓸Ⲵ㩭㝊⛩൘ĀӪāкDŽሩҾᡰᴹᤕᴹઈᐕ
㹼Ѫˈᡰԕˈ䴰㾱㘳㲁ѝഭ᮷ॆⲴ䘉൘
ⲴԱъᶕ䈤ˈሶઈᐕ᭮൘ԱъਁኅⲴสᵜᶑ
ԧ٬⨶ᙗⲴੁٮᖡ૽ഐ㍐ˈ㜭ⵏ↓ӾṩⓀ
ԦкˈᢺઈᐕᖃڊԱъⲴᴰབྷ䍒ᇼˈቡᱟᡁ
кᨀ儈Աъ䜘᧗ࡦⲴᴹ᭸ᙗDŽ
Ԝᡰ䈤ⲴĀԕӪѪᵜāDŽԱъ䜘᧗ࡦˈ
㘼ӾᡁԜ䘹ਆⲴ㾯ᯩԱъṸֻѝˈӾᐤ
ѪԱъᐕѝнਟᡆ㕪Ⲵа䜘࠶ˈᱟԱъਁ
᷇䬦㹼Ⲵٮ㾶ṸֻѝᡁԜਟԕⴻࡠˈ൘㾯ᯩ
ኅⲴ᧘઼ࣘ࣋ਁࣘᵪDŽԱъԕӪѪᵜⲴ䜘
ⲴԱъѝˈԕᐕާ⨶ᙗѪሬੁⲴԱъ䜘᧗
᧗ࡦˈнӵ⢥⎹ࡠઈᐕⲴ૱䍘ˈԧ٬㿲ˈ䘈
ࡦྲ᷌ሩࡦᓖ઼ࡦᓖⲴᢗ㹼ࠪ⧠䰞仈ᰦˈਾ
оԱъ㇑⨶ቲⲴ㓿㩕⨶ᘥ઼㩕䘀仾ṬㅹᴹޣDŽ
᷌ᱟн๚䇮ᜣⲴDŽ൘㾯ᯩⲴ᮷ॆѝˈ俆ݸᱟ
ሩԱъԕӪѪᵜ䜘᧗ࡦࡦᓖ࠶ࠪڊ᷀ᰦˈ
ٷᇊӪᱟᴹ㖚Ⲵˈᡰԕᗵ享⭘ѕṬⲴࡦᓖᶕ
俆ݸᓄ䈕ሩӪᡰ䎧Ⲵ⭘࣐ԕ⌘ޣDŽնӾⴞ
㓖ᶏӪⲴ㹼Ѫˈྲ᷌ࡦᓖᴹ㕪䲧ᡆ㘵ࡦᓖⲴ
ࡽᡁഭԱъѝԕӪѪᵜⲴ᧗᧗ࡦᔪ・ᶕⴻˈ
ᢗ㹼нࡠսⲴ䈍ˈสҾ㾯ᯩᐕާ⨶ᙗⲴ᮷ॆ
ӽ❦ᆈ൘аӋӏᖵ䀓ߣⲴ䰞仈DŽ
Ⲵੁٮ䜘᧗ࡦᵪࡦቡՊᆼޘཡ᭸ˈӪഐ⵰
ᵜⲴ㖚ᙗ઼Ӫᙗѝ㠚⿱䍚ႚⲴᵜᙗቡ㔍ሩ
઼ࡋ䙐ਟᤱ㔝ԧ٬Ⲵ㜭࣋ᶕ᧘ࣘԱъⲴ䮯ᵏ
Պሬ㠤䜘᧗ࡦᱟཡ䍕DŽ
䘀䖜઼Աъਟᤱ㔝ਁኅᡈ⮕ⴞḷⲴᇎ⧠ˈԕ
㘼ਖањ㖾ഭԱъ*(Ⲵ㓿傼䇹ᡁԜˈ
ӪѪᵜⲴ䜘᧗ࡦփ㌫Ⲵ䟽ᔪ൘Პ䙽Աъ
Աъབྷҏᱟਟԕ᧗ࡦⲴˈޣ䭞ᱟ㾱ࡠа
䜘᧗ࡦṶᷦⲴสкˈࡋᔪᡀѪवᤜ䜘᧗
њᰒㅖਸ⧠ԓԱъ㇑⨶㋮⾎ˈ৸࠷ᇎਟ㹼Ⲵ
ࡦⴞḷǃ䜘᧗ࡦ᮷ॆǃ䜘᧗ࡦࡦᓖǃ
࣎⌅DŽ㘼ф*(ⲴṸֻҏ⽪Ҷ൘㾯ᯩ᮷ॆⲴ
䜘᧗ࡦᵪࡦǃ䜘᧗ࡦ⍫ࣘǃ䜘᧗ࡦޣ
⧟ຳѝˈࡦᓖⲴ䇮䇑઼ᆹᧂᱮᗇቔѪ䟽㾱ˈ
㌫ǃ䜘᧗ࡦᣕǃ䜘᧗ࡦ䇴ԧㅹޛ㾱㍐
ѕ䉘Ⲵࡦᓖᆹᧂ઼ѕṬᴹ࣋Ⲵࡦᓖᢗ㹼ᱟԕ
൘ⲴࡋᯠⲴ䜘᧗ࡦփ㌫ˈԕ䜘᧗ࡦⴞ
สҾԕкⲴ⹄ウ㔃᷌ˈ൘ѝഭԱъⲴԕ
ѪҶᨀ儈䜘᧗ࡦփ㌫Ⲵ⧟ຳ䘲ᓄ࣋
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ḷѪ䎧⛩ˈ䜘᧗ࡦ䇴ԧѪ㓸⛩ˈᒦ৺ᰦ䘋
ྭᴤᕪਁኅࠪڊ䍑⥞DŽ
㹼䜘᧗ࡦ⍫ࣘⲴ৽侸䘋㘼傼䇱Աъ䜘᧗
ᶴᔪԱъ䜘᧗ࡦ᮷ॆ
ࡦ᭸᷌ˈ৺ᰦ↓؞Աъ䜘᧗ࡦⴞḷˈᢺ
ԕӪѪᵜⲴ䜘᧗ࡦࡦᓖ઼ԕӪѪᵜ
䜘᧗ࡦⲴ䟽ᗳ䙀↕䖜〫ࡠԕӪѪѫкᶕˈᒦ
Ⲵ䜘᧗ࡦ᮷ॆᱟԱъ䜘᧗ࡦ㠣ޣ䟽㾱Ⲵ
фធធᇎ⧠䜘᧗ࡦ㾱㍐䰤Ⲵ㺄᧕઼㚄
єᯩ䶒DŽԕӪѪᵜⲴ䜘᧗ࡦࡦᓖᴹ࡙ҾԱ
㌫ˈᴰ㓸ᖒᡀањᆼᮤǃᔰ᭮ǃࣘᘱǃ、ᆖ
ъ䜘〙ᒿⲴᴹᒿ䘋㹼ˈᴹ࡙ҾሩԱъઈᐕ
Ⲵ䜘᧗ࡦᴹᵪᮤփDŽ
ᢗ㹼䜘ߣㆆⲴ䟿ॆ㇑⨶ˈᒦሩઈᐕⲴ㹼Ѫ
ཊᯩᔿᆼழԱъ䜘᧗ࡦ
䎧ࡠ㓖ᶏ⭘˗㘼ԕӪѪᵜⲴ䜘᧗ࡦ᮷ॆ
ޘڕਸ⨶ⲴԱъ䜘᧗ࡦփࡦᱟԕӪ
㜭ᨀ儈ޘփઈᐕ৲оԱъ䜘᧗ࡦⲴ〟ᶱ
ѪᵜⲴ䜘᧗ࡦփ㌫ⴞḷᇎ⧠Ⲵᴹ᭸䙄ᖴDŽ
ᙗˈᒦᇎ⧠ઈᐕⲴ㠚ᡁ㓖ᶏǃ㠚ᡁ᧗ࡦDŽԱ
Ѫ↔Աъᓄᖃᔪ・ᶴᔪԕӪѪᵜⲴㄎҹᵪ
ъᔪ・ԕӪѪᵜⲴ䜘᧗ࡦ᮷ॆᰦᓄᖃ੨᭦
ࡦǃߣㆆᵪࡦǃ◰઼࣡㓖ᶏᵪࡦǃⴁⶓᵪࡦ
ᡁഭՐ㔏᮷ॆⲴ㋮ॾˈ䘭≲ཙӪਸаˈጷቊ
઼㔙᭸䇴ՠㅹᵪࡦˈᶕ׳䘋ԱъӪ࣋䍴Ⓚԧ
ሩⵏழ㖾Ⲵ䘭≲DŽާփᶕ䈤ˈԱъᓄᖃ䈊ؑ
٬ᇎ⧠ⲴᴰབྷॆDŽާփᶕ䈤ˈ俆ˈݸԱъᓄ
㓿㩕ˈнᔴ㲊ˈٷнٷڊ䍖ˈн⭏ӗ߂ٷ
ᖃᕅ䘋ᐲ൪ㄎҹᵪࡦṩᦞԱъⲴᇎ䱵ᛵߥޜ
՚࣓ӗ૱ˈнᦏᇣԱъ࡙⳺ޣ㘵Ⲵਸ⌅ᵳ
ᔰᤋ㚈儈㍐䍘ⲴӪˈ␈⊠нਸṬӪˈ࣐
⳺ˈ〟ᶱ৲о⽮Պ⳺ޜһъˈ਼ᰦˈԕӪѪ
བྷሩԱъ൘㙼ӪઈⲴᮉ㛢ˈнᯝՈॆԱъ
ᵜ䘋㹼㇑⨶ˈ㜭ⵏ↓䀓઼᭮ਁኅઈᐕⲴࡋ
ⲴӪ㔃ᶴˈ࠶ݵ䈳ࣘӪⲴ〟ᶱᙗˈᨀ儈
䙐࣋ˈ׳䘋ઈᐕⲴޘ䶒㠚⭡ਁኅDŽ䘉ṧ㜭
ԱъӪ࣋䍴ⓀⲴ࡙⭘᭸⦷઼ԱъⲴṨᗳㄎҹ
ᇎ⧠Աъ᮷ॆ઼ࡦᓖⲴ䖵ᡀˈ׳䘋Աъ
࣋˗ަ⅑ˈԱъᓄᖃ൘⌘䟽ߣㆆ᭸⦷Ⲵ਼
䜘᧗ࡦⲴᴰ㓸᭸᷌DŽ
ᰦˈެ亮ޜᒣ઼≁ѫˈඊᤱ、ᆖǃ≁ѫߣ
ㆆˈᆼழԱъⲴ⋫⨶㔃ᶴˈެ亮Աъ࡙⳺
ѝˈ䈊ؑᱟᶱަ䟽㾱ⲴˈሩԱъⲴਁኅާᴹ
ޣ㘵Ⲵᵳ⳺ˈѪަ৲оߣㆆᨀ⍱Ⲵ
᧘ࣘᙗ⭘ˈᒦфӾᵜ䍘кᖡ૽ࡠԱъⲴࡋ
䚃˗❦ਾˈᔪ・、ޘڕᆖਸ⨶Ⲵ◰࣡ǃ㓖ᶏ
ᯠਁኅDŽӾჂփ䀂ᓖ࠶᷀ˈԱъ൘ਁኅ䗷〻
઼ⴁⶓփࡦDŽнӵ㜭ᴹ᭸Ⲵ◰ਁઈᐕⲴࡋ䙐
ѻѝˈਚᴹ␡ޕ䍟ᖫ⽮ՊਁኅⲴสᵜ⨶ᘥ
࣋ˈ䘈㜭ᴤྭൠॿ䈳ԱъⲴᮤփⴞḷ઼ઈᐕ
㜭н㻛⽮Պᡰ␈⊠ˈቔަ൘Ⴢփ⽮ՊᶕѤѻ
ⲴњӪⴞḷˈ׳䘋Աъ㧧ᗇᴤ儈Ⲵ㓿⍾઼⽮
ਾˈ㊫රⲴჂӻӗ⢙㓧㓧ࠪ⧠ˈަѝ࡙
Պ᭸⳺˗ᴰਾˈᔪ・ԕӪѪѝᗳⲴ䇴ՠփ
⭘㖁㔌ㅹჂӻ䖭փˈ㜭ཏѪԱъⲴਁኅᢃ䙐
㌫ˈケࠪሩઈᐕⲴӪ᮷ޣᘰˈॿ䈳ྭԱъ࡙
䈊ᇎǃޜᒣⲴ䚃ᗧสDŽ∄ྲˈԱъਟԕṩ
⳺ޣ㘵Ⲵ࡙⳺ޣ㌫ˈᇎ⧠ᖬ↔䰤Ⲵ઼䉀ৼ
ᦞ㖁㔌ᡆ㘵ᗞঊㅹ䖭փˈᩌ㍒ޣ䭞䇽ሶԱъ
䎒ਁኅDŽਖཆˈԱъᓄᖃᔪ・ޘڕԱъⲴ
᮷ॆ䘋㹼␡࠶ޕ᷀ˈᒦфሶᗞঊԕ৺㖁㔌ѝ
䜘䍒࣑᧗ࡦˈሩԱъ䘋㹼Ⲵवᤜ⢙䍘䍴ᵜǃ
ᡰ⎹৺ࡠⲴԱъ᮷ॆ⏥䘋㹼ᮤ⨶ˈ֯ަާ
Ӫ࣋䍴ᵜԕ৺⽮Պ䍴ᵜㅹⲴᴹ᭸᧗ࡦˈ䘋а
ᴹаᇊⲴሬੁ⭘ˈ䘉ṧаᶕˈнӵਟԕሩ
↕ᶴᔪԕӪѪᵜⲴԱъԧ٬㿲ˈ◰ਁԱъ
ഭཆՈ⿰ԱъⲴ䈊ؑ᮷ॆ⧠⣦䘋㹼࠶᷀ˈ
ޣ㘵Ⲵࡋ䙐ᙗ઼ѫࣘᙗˈ਼ޡѪԱъⲴᴤ
ᒦф൘аᇊ〻ᓖкҏՊ䘋а↕ษ㛢ԱъⲴ⽮
٬ᗇаᨀⲴᱟˈ൘ԱъⲴਁኅ䗷〻ѻ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
Պ䍓ԫᝏˈ֯ަ㜭ཏ൘䈊ؑⲴԱъ᮷ॆѝн
䖳ཊˈᖒᡀҶаᇊⲴ⨶䇪փ㌫ˈնᱟ⹄ウ䘈
ᯝਁኅDŽ
ᆈ൘⵰䟽བྷн䏣ˈӽᖵ⹄ウᆼழⲴオ䰤䘈䖳 བྷDŽ⹄ウѝⲴн䏣ѫ㾱փ⧠൘ԕлࠐњᯩ
ৈધ
䶒˖ަаˈ⹄ウᡀ᷌ཊԕ⺅༛䇪᮷Ѫѫˈ䖳
Աъ䘋㹼ᴹ᭸Ⲵ䜘᧗ࡦˈ㜭ཏᴹ᭸ൠ
儈ቲ⅑Ⲵঊ༛䇪᮷ǃњӪу㪇ǃᵏ࠺䇪᮷䖳
ᨀ儈ԱъⲴ㇑⨶᭸⦷઼Ṩᗳㄎҹ࣋ˈᴹ࡙Ҿ
ቁˈ䘉൘аᇊ〻ᓖк㺘᰾ᖃࡽⲴ⹄ウᆖᵟ⹄
ԱъⲴਟᤱ㔝ਁኅˈ㘼Ӿഭᇦ᮷ॆ઼Ӫᵜ㿶
ウ䍘䟿нཚ儈ˈᙕ䴰ᴤཊⲴᆖ㘵䘋㹼ᴤ࣐у
䀂л䘋㹼Աъ䜘᧗ࡦ㜭ᴤྭⲴᇎ⧠䘉ӋՈ
ъⲴ⹄ウDŽަҼˈ⹄ウⲴ⨶䇪ӽᱮ䱸ᰗˈᆖ
࣯DŽѪ↔ˈԱъᓄᖃ㔗㔝䟽㿶᮷ॆഐ㍐઼
ᵟࡋᯠн䏣DŽӽ❦ѫ㾱䘀⭘䜘᧗ࡦᮤփṶ
Ӫ൘Աъ䜘᧗ࡦѝⲴṨᗳൠսˈᔪ・、ᆖ
ᷦ⨶䇪ԕ৺䜘仾䲙᧗ࡦ⨶䇪ሩ䰞仈䘋㹼⹄
Ⲵޘڕ䜘᧗ࡦփ㌫ˈ࠶ݵ䘀⭘ഭᇦ᮷ॆ൘
ウˈӽ⋑ᴹਆᗇ䟽བྷ⨶䇪ケDŽަйˈⴞࡽ
䜘᧗ࡦѝⲴ⭘ᵪ⨶ˈਁ࠶ݵᥕӪ࣋䍴Ⓚ
ሩѝሿԱъ䜘᧗ࡦⲴ⹄ウཊᱟӾъ࣑ᗚ⧟
ԧ٬ˈࡋ䙐ᴤཊⲴ⽮Պ㓿⍾᭸⳺ˈᆼழ䘲ਸ
ᯩ䶒৺ࡦᓖᔪ䇮ᯩ䶒ሩԱъⲴ䜘᧗ࡦ䰞仈
ѝഭഭᛵⲴ䜘᧗ࡦࡦᓖˈнᯝ໎ᕪᐲ൪ㄎ
䘋㹼⹄ウˈ൘ࡦᓖᔪ䇮ᯩ䶒ҏཊᱟ⋯㻝བྷර
ҹ࣋DŽ
ԱъⲴ㿴㤳ˈ⋑ᴹӾа㡜ԱъⲴ⢩↺ᙗࠪਁ
ᵜ⹄ウ㺘᰾ˈањԱъⲴ㓴㓷ᵪᶴᱟԱ
䘋㹼䰞仈⹄ウDŽᵜ᮷䘹ᤙഭᇦ᮷ॆѪ䜘
ъ᧗Ⲵ䓟ᒢˈ᧗⍱〻઼ࡦᓖࡉᱟ᧗Ⲵ
᧗ࡦⲴ⹄ウ㿶䀂ˈԕѝǃ㖾Աъ䜘᧗ࡦⲴ
㹰⏢ᗚ⧟㌫㔏ˈ䛓ѸԱъ᮷ॆࡉᱟԱъ᧗
ᐞᔲѪֻ⹄ウഭᇦ᮷ॆሩ䜘᧗ࡦⲴ⭘ᵪ
ᇎ⧠Ⲵⵏ↓Ⲵ⚥兲ᡰ൘DŽԱъ᮷ॆ৸ਇഭᇦ
⨶DŽ൘ᖂ㓣ѝഭՐ㔏᮷ॆสᵜṨⲴส
᮷ॆࡦ㓖ˈѝ㾯ᯩн਼Ⲵഭᇦ᮷ॆ⢩ᖱሬ㠤
кˈ⹄ウѝഭԱъ䜘᧗ࡦփ㌫Ⲵᶴᔪˈᴹ
Աъ᮷ॆᔪ䇮ѝ㾱⌘㾯ᯩ᮷ॆѝⲴᐕާ⨶
аᇊⲴࡋᯠᙗDŽᵚᶕ⋯⵰䘉њᙍ䐟䘈ਟԕሩ
ᙗ઼њփѫѹˈੁٮѝഭ᮷ॆѝⲴԧ٬⨶ᙗ
䘉а䰞仈㔃ਸՖ⨶ᆖǃᗳ⨶ᆖǃ㓴㓷㹼Ѫ
઼䳶փѫѹˈੁٮӾ㘼㶽ਸѝ㾯ᯩн਼᧗
ᆖǃᇇᮉᆖㅹ䘋㹼ᴤ␡⹄Ⲵޕウˈवᤜ᮷ॆ
⢩⛩ˈᶴᔪ、ᆖⲴѝഭԱъ䜘᧗ࡦփ㌫DŽ
Ⲵ⧠ԓᙗᖡ૽઼བྷᮠᦞؑᰦԓˈჂփᰦԓ
ሩ᮷ॆⲴ᭩ਈሩҾ䜘᧗ࡦⲴᖡ૽ㅹ䇞仈DŽ
ⴞࡽሩҾѝഭԱъ䜘᧗ࡦⲴ⨶䇪⹄ウ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
Հৰ˖ࣣކ 䱸᮷⌒ˈ⇥⩬⪮ 䇪н਼㓴㓷᮷ॆᶑԦлᢗ㹼ᯠࡦᓖⲴ仾䲙>-@ lj⒆ইᐕъབྷᆖᆖ
ᣕ ⽮Պ、ᆖ⡸ NJˈ 䱸ㄩ৻ ѝഭԱъ᮷ॆѻᙚ⧠䊑˖ᯠྨ୶᮷ॆ>-@ ljѝഭᐲ൪NJˈ 䱸ᲃ㡏 Խ ѩ 䜘᧗ࡦ⹄ウ᮷⥞Ⲵ㔬䘠৺䇴ԧ>-@ lj⒆ই䍒㓿儈ㅹу、ᆖṑᆖ
ᣕNJ ̢ ᑨ㤲ᶮǃᵾᖜ ޣҾᡁഭ≁㩕ԱъⲴ䜘᧗ࡦ lj⋣ই୶ъ儈ㅹу、ᆖṑᆖᣕNJ 㭑ᶠ ࡈ᱕ᘇ ᡁഭԱъ䜘᧗ࡦ䇴ԧ˖䰞仈оሩㆆ>-@ lj䍒Պᴸ࠺NJ ̢ ߟ൷、 ᮷ॆ㿶㿹лᨀ儈䜘᧗ࡦᴹ᭸ᙗⲴㆆ⮕᧒䇘>-@ ljѝഭ䜘ᇑ䇑NJˈ 儈ኡ ᡁഭѝሿԱъ䜘᧗ࡦ䰞仈⹄ウ>'@ lj俆䜭㓿⍾䍨᱃བྷᆖᆖᣕNJ ࣐ᣔ䟾ᘐ⭧ˈ䟾ѝ䛱⅑䛾 ᰕ㖾Աъ㇑⨶∄䖳>'@ˊㅜ ⡸ ेӜ˖й㚄Җᓇ ⨶ḕᗧ / 㧡⢩䟼ཛ 䜘ᇑ䇑⨶оᢰᵟ ㅜҼ⡸ >0@ 㘫䈁㓴䈁 ेӜ ѝഭᇑ䇑 ࠪ⡸⽮ O ᵾᆿᮼ ѝ㾯ᯩ⽮Պ᧗ࡦփ㌫∄䖳>-@ lj⊏≹䇪උNJˈ ᵾ䘎ॾ 㙲⎧⏋ ᡁഭ䜘᧗ࡦ⹄ウⲴᙍᜣѫ㓯৺ަ╄ਈ ljՊ䇑⹄ウNJ
ᵾᘇᮼ ഭᇦ᮷ॆ㿶䀂Ⲵ䜘᧗ࡦ⹄ウ>-@ ljՊ䇑⹄ウNJ ᵾ䍎ࠔ ሿරԱъ䜘᧗ࡦࡦᓖ䇮䇑⹄ウüสҾ%)ޜਨⲴṸֻ⹄ウ>'@ lj㾯ই䍒㓿བྷ
ᆖNJ ࡈᲦ ˄ ࠽䇞Աъᔪ・ԕӪѪᵜⲴ䜘᧗ࡦᆈ൘Ⲵ䰞仈 䍒㓿⭼ ᆖᵟ⡸ ⦻Ṳ㧢 สҾ⧠ԓ㌫㔏ᙍ㘳ⲴԱъ䜘᧗ࡦࡋᯠ⹄ウ ljՊ䇑ѻ৻NJ ᶘ䳴㜌 䜘᧗ࡦ⨶䇪䶒ѤⲴഠຳ৺ަࠪ䐟>-@ ljՊ䇑⹄ウNJ ̢ ᴮ≨䶂 Աъ䜘᧗ࡦ⧠⣦оਁኅሩㆆ࠶᷀>-@ lj⧠ԓ୶䍨ᐕъNJ ᵡ㤱ᆿ Աъ䜘᧗ࡦ䇴ԧփ㌫ᶴᔪ᧒䇘 lj䍒Պ䙊䇟NJ 䫏⧞ ᡁഭԱъ䜘᧗ࡦᴹ᭸ᙗ⹄ウ>'@ lj䍒᭯䜘䍒᭯、ᆖ⹄ウᡰ᮷⥞NJ ᕐ ⋫ݸᡤ᮷⏋ ѝഭԱъ䜘᧗ࡦ䇴ԧ㌫㔏⹄ウ>-@ ljᇑ䇑⹄ウNJ ᕐᆀ㤡 ഭཆԱъ䜘᧗ࡦ⹄ウⲴᴰᯠ䘋ኅ㔬䘠>-@ lj㇑⨶⹄ウNJ ̢
"MUBNVSP ǰ+ ǰ ǰ#FBUUZ ǰ" ǰ ǰ)PXǰ%PFTǰ*OUFSOBMǰ$POUSPMǰ3FHVMBUJPOǰ"GGFDUǰ'JOBODJBMǰ3FQPSUJOH ǰ Journal of Accounting and Economics, 49 ǰ "TICBVHI 4LBJGF ǰ) ǰ$PMMJOT ǰ% ǰ8 ǰ,JOOFZǰ+S ǰ8 ǰ3 ǰ ǰ-BGPOE ǰ3 ǰ ǰ5IFǰ&GGFDUǰPGǰ409ǰ*OUFSOBMǰ $POUSPMǰ %FųDJFODJFTǰ POǰ 'JSNǰ 3JTLǰ BOEǰ $PTUǰ PGǰ &RVJUZ ǰ Journal of Accounting Research, 47 ǰ #BSHFSPO ǰ - ǰ - ǰ -FIO ǰ , ǰ . ǰ ǰ ;VUUFS ǰ $ ǰ + ǰ ǰ 4BSCBOFT 0YMFZǰ BOEǰ $PSQPSBUFǰ 3JTL 5BLJOH ǰǰ Journal of Accounting and Economics, 49 ǰ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
#JSOCFSH ǰ+ ǰ( ǰ ǰ4OPEHSBTT ǰ$ ǰ ǰ$VMUVSFǰBOEǰ$POUSPM ǰBǰųFMEǰTUVEZ ǰAccounting, Organization and Society, 13 ǰ ǰ (PI ǰ# ǰ8 ǰ ǰ*OUFSOBMǰ$POUSPMǰ'BJMVSFTǰBOEǰ$PSQPSBUFǰ(PWFSOBODFǰ4USVDUVSFT ǰ"ǰ1PTUǰ4BSCBOFT 0YMFZǰ"DUǰ"OBMZTJT ǰGeorgia Institute of Technology, 4 ǰ
5SBOTMBUFE $IJOFTF 3FGFSFODFT $BJ ǰ+ ǰ+ ǰ ǰ-JV ǰ$ ǰ;I ǰ ǰ0VSǰDPVOUSZǰFOUFSQSJTFǰJOUFSOBMǰDPOUSPMǰFWBMVBUJPO ǰQSPCMFNTǰBOEǰ DPVOUFSNFBTVSFT ǰThe accounting ǰ10 ǰ ı ǰ<JOǰ$IJOFTF> $IBOH ǰ. ǰ4 ǰ ǰ-J ǰ# ǰ ǰ"CPVUǰPVSǰDPVOUSZǰQSJWBUFǰFOUFSQSJTFǰJOUFSOBMǰDPOUSPM ǰJournal of henan business college ǰ6 ǰ ǰ<JOǰ$IJOFTF> $IFO ǰ9 ǰ;I ǰ ǰ8V ǰ% ǰ ǰ*OUFSOBMǰDPOUSPMǰSFTFBSDIǰMJUFSBUVSFǰSFWJFXǰBOEǰFWBMVBUJPO ǰJournal PGǰIVOBOǰDPMMFHFǰPGǰųOBODFǰBOEǰFDPOPNJDT ǰ ǰ ǰ<JOǰ$IJOFTF> $IFO ǰ8 ǰ# ǰ ǰ%VBO ǰ2 ǰ+ ǰ ǰ5IFPSZǰPGǰUIFǰSJTLǰPGǰJNQMFNFOUJOHǰUIFǰOFXǰTZTUFNǰVOEFSǰUIFǰ DPOEJUJPOTǰPGǰEJGGFSFOUǰPSHBOJ[BUJPOBMǰDVMUVSF ǰJournal of hunan university of technology, 3 ǰ ǰ<JOǰ$IJOFTF> $IFO ǰ; ǰ: ǰ ǰ5IFǰTUSBOHFǰQIFOPNFOPOǰPGǰ$IJOFTFǰFOUFSQSJTFǰDVMUVSF ǰUIFǰOFXǰDVMUVSFǰPGǰ QSPųUFFST. The Chinese market ǰ3,ǰ ǰ<JOǰ$IJOFTF> 'FOH ǰ+ ǰ, ǰ ǰ*NQSPWJOHǰUIFǰFGGFDUJWFOFTTǰPGǰJOUFSOBMǰDPOUSPMǰTUSBUFHZǰVOEFSǰUIFǰDVMUVSBMǰWJTJPO ǰ China’s internal audit, 11,ǰ ǰ<JOǰ$IJOFTF> (BP ǰ4 ǰ ǰ0VSǰDPVOUSZǰTNBMMǰBOEǰNFEJVN TJ[FEǰFOUFSQSJTFǰJOUFSOBMǰDPOUSPMǰQSPCMFNǰSFTFBSDI ǰ The capital of economic and trade university, 5 ǰ ǰ<JOǰ$IJOFTF> -J ǰ) ǰ- ǰ ǰ/JF ǰ) ǰ5 ǰ ǰ5IFǰUISFBEǰPGǰUIPVHIUǰJOǰPVSǰDPVOUSZǰJOUFSOBMǰDPOUSPMǰSFTFBSDIǰBOEǰ JUTǰFWPMVUJPO ǰ ǰAccounting research, 3,ǰ ǰ<JOǰ$IJOFTF> -J ǰ) ǰ# ǰ ǰ$PNQBSJTPOǰCFUXFFOǰ$IJOFTFǰBOEǰXFTUFSOǰTPDJBMǰDPOUSPMǰTZTUFN ǰJianghan BBS ǰ 10 ǰ ǰ<JOǰ$IJOFTF> -JV ǰ + ǰ ǰ 4FSJFT ǰ UIFǰ DPNQBOZǰ FTUBCMJTIǰ Bǰ QFPQMF PSJFOUFEǰ QSPCMFNTǰ PGǰ JOUFSOBMǰ DPOUSPM ǰǰ 5IFǰųOBODF ǰ ǰ ǰ<JOǰ$IJOFTF> -J ǰ; ǰ# ǰ ǰ4UVEZǰPOǰUIFǰJOUFSOBMǰDPOUSPMǰPGǰOBUJPOBMǰDVMUVSBMǰQFSTQFDUJWF ǰAccounting research ǰ 10 ǰ ǰ<JOǰ$IJOFTF> -J ǰ; ǰ' ǰ ǰ4NBMMǰCVTJOFTTǰJOUFSOBMǰDPOUSPMǰTZTUFNǰEFTJHOǰSFTFBSDI ǰCBTFEǰPOǰUIFǰDBTFǰTUVEZǰ PGǰ#'ǰDPNQBOZ ǰ4PVUIXFTUFSOǰVOJWFSTJUZǰPGǰųOBODFǰBOEǰFDPOPNJDT 4 ǰ ǰ<JOǰ$IJOFTF> /POBLBǰJOUFOTJWFǰ ǰ8JMEǰMPZBMǰNFO ǰ ǰCompare the japan-american enterprise management ǰ #FJKJOH ǰ4BOMJBOǰ#PPLTUPSF ǰ<JOǰ$IJOFTF> 3JDIBSEǰ M ǰ 8SJHIUǰ SFFWF ǰ ǰ Internal auditing principles and techniques ǰ OEǰ FE ǰ #FJKJOH ǰǰ 5IFǰBVEJUǰPGǰ$IJOBǰQVCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF> ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
1BOZBQJXBU +PVSOBM Vol.7 Supplementary Issue December 2015
8BOH ǰ( ǰ- ǰ ǰ#BTFEǰPOǰNPEFSOǰFOUFSQSJTFǰJOUFSOBMǰDPOUSPMǰPGǰUIFǰTZTUFNǰUIJOLǰJOOPWBUJPOǰ SFTFBSDI ǰFriends of the accounting ǰ3 ǰ ǰ<JOǰ$IJOFTF> :BOH ǰ9 ǰ4 ǰ ǰ5IFǰQMJHIUǰPGǰUIFǰJOUFSOBMǰDPOUSPMǰUIFPSZǰBOEǰJUTǰXBZǰPVU ǰAccounting research ǰ 2 ǰ ǰ<JOǰ$IJOFTF> ;IPOH ǰ8 ǰ ǰ0VSǰDPVOUSZǰFOUFSQSJTFǰJOUFSOBMǰDPOUSPMǰFGGFDUJWFOFTTǰSFTFBSDI ǰThe ministry of ųOBODFǰJOTUJUVUFǰGPSǰųTDBMǰTDJFODFǰMJUFSBUVSF ǰ5 ǰ ǰ<JOǰ$IJOFTF> ;IBOH ǰ9 ǰ; ǰ ǰ%BJ ǰ8 ǰ5 ǰ ǰ$IJOBĴTǰFOUFSQSJTFǰJOUFSOBMǰDPOUSPMǰFWBMVBUJPOǰTZTUFNǰSFTFBSDI ǰ The audit research 1 ǰ ǰ<JOǰ$IJOFTF> ;FOH ǰ: ǰ2 ǰ ǰ&OUFSQSJTFǰJOUFSOBMǰDPOUSPMǰQSFTFOUǰTJUVBUJPOǰBOEǰEFWFMPQNFOUǰDPVOUFSNFBTVSFǰ BOBMZTJT ǰModern trade industry 14 ǰ ǰ<JOǰ$IJOFTF> ;IV ǰ; ǰ) ǰ ǰ&OUFSQSJTFǰJOUFSOBMǰDPOUSPMǰFWBMVBUJPOǰTZTUFNǰUPǰCVJME ǰAccounting communication ǰ19,ǰ ǰ<JOǰ$IJOFTF> ;IBOH ǰ ; ǰ : ǰ ǰ 5IFǰ MBUFTUǰ QSPHSFTTǰ JOǰ UIFǰ TUVEZǰ PGǰ UIFǰ JOUFSOBMǰ DPOUSPMǰ SFWJFXǰ GPSǰ GPSFJHOǰ DPNQBOJFT ǰManagement Research ǰ ǰ ǰ<JOǰ$IJOFTF>
)VOHUPǰ:FVOHǰ ߜࡲ䃊 ǰSFDFJWFEǰIJTǰ#BDIFMPSǰ%FHSFFǰPGǰ&DPOPNJDT ǰ NBKPSǰJOǰ'JOBODFǰGSPNǰ:VOOBOǰ6OJWFSTJUZǰPGǰ'JOBODFǰBOEǰ&DPOPNJDTǰJOǰ ǰ8JUIǰPVUTUBOEJOHǰFEVDBUJPOBMǰSFDPSE ǰIFǰBMTPǰSFDFJWFEǰBǰTDIPMBSTIJQǰ BTǰBOǰPVUTUBOEJOHǰTUVEFOUǰPGǰUIFǰVOJWFSTJUZ ǰ*Oǰ ǰIFǰHSBEVBUFEǰ.#"ǰ NBKPSǰJOǰ)PUFMǰBOEǰ5PVSJTNǰ.BOBHFNFOUǰGSPNǰ4PVUIFSOǰ$SPTTǰ6OJWFSTJUZ ǰ "VTUSBMJB ǰ)FǰJTǰDVSSFOUMZǰBǰGVMMǰUJNFǰQSPGFTTPSǰJOǰ'BDVMUZǰPGǰ&DPOPNZǰ BOEǰ'JOBODJBMǰ.BOBHFNFOU ǰ:VOOBOǰ/PSNBMǰ6OJWFSTJUZǰ#VTJOFTTǰ4DIPPM %S ǰ)BJKVOǰ-VǰSFDFJWFEǰIJTǰ1I % ǰJOǰ.BOBHFNFOUǰ4DJFODFǰBOEǰ&OHJOFFSJOHǰ BUǰTDIPPMǰPGǰ&DPOPNJDTǰBOEǰ.BOBHFNFOU ǰ)BSCJOǰ&OHJOFFSJOHǰ6OJWFSTJUZ ǰ )BSCJOǰ $JUZ ǰ $IJOB ǰ )Fǰ IBTǰ BVUIPSFEǰ TPNFǰ CPPLTǰ POǰ NBOBHFNFOU ǰ )FǰIBTǰCFFOǰSFTQPOTJCMFǰGPSǰSFTFBSDIǰPOǰTVCKFDUǰQVUǰGPSXBSEǰCZǰUIFǰ /BUJPOBMǰ /BUVSBMǰ 4DJFODFǰ 'PVOEBUJPO ǰ $VSSFOUMZǰ IFǰ JTǰ BOǰ BTTPDJBUFǰ QSPGFTTPSǰJOǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ)JTǰ3FTFBSDIǰ"SFBTǰ BSFǰ SFMBUFEǰ UPǰ .BOBHFNFOUǰ PGǰ 5FDIOPMPHZǰ BOEǰ *OOPWBUJPO ǰ 0SHBOJ[B UJPOBMǰ4USBUFHZ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ࣿہ؆ۃЈङࡪ֢ӌЏИֺشѣЏЏֺࠥڔଋ३ ू९ A STUDY ON THE TRANSFORMATION OF THE AGRICULTURAL SME IN THAILAND BUSINESS MODEL: PERSPECTIVE FROM ECOLOGY ㄋ囥 5JUBOBO 5PNPOHLIPO ڰи ޢ &SNJOH 9V ݤ ޣҾ୶ъ⁑ᔿ䖜ර䗷〻ˈ⢩࡛ᱟޣҾߌъѝሿԱъ䖜ර䗷〻Ⲵ⹄ウ൘ѝ᮷㇑⨶ᆖ⭼ѝ ਁ㺘Ⲵᡀ᷌䖳ቁDŽᵜ⹄ウ൘ᮤ⨶ᰒᴹⲴ⹄ޣウสкˈُࣙ⭏ᘱᆖⲴᙍ㔤ˈ䪸ሩ⌠ഭѝሿ රߌъԱъⲴ୶ъ⁑ᔿ䖜ර䗷〻䘋㹼Ҷ࠶᷀ˈ䇔Ѫ䖜රⓀҾཆ䜘ᐲ൪⧟ຳⲴਈॆоԱъ൘ ᴹ⭏ᘱսѝⲴ䘲ᓄ⣦ߥ䰤ࠪ⧠Ҷн३䝽ˈԱъਟԕ䙊䗷䈳ᮤަ୶ъ⁑ᔿᶕ䟽ᯠ䘲ᓄਈॆҶⲴ ᐲ൪⭏ᘱս⧟ຳˈ䗮ࡠᯠⲴ⭏ᘱᒣ㺑DŽ䲿ਾԕ⌠ഭḀᇦԱъѪֻ䘋㹼ҶṸֻ⹄ウDŽ㔃᷌൘а ᇊ〻ᓖкঠ䇱Ҷ䘉а࠶᷀䙫䗁ˈᒦ㺘᰾䙊䗷୶ъ⁑ᔿ䖜රⲴᯩ⌅䘋㹼䘲ᓄᱟᴹަ仾䲙Ⲵˈྲ ᷌н㜭ሩ䘉仾䲙䘋㹼亴ՠ઼ᓄሩˈԱъሶਟ㜭䎠ੁ⎸ӑDŽ Ҽ୰˖ѝሿԱъˈ୶ъ⁑ᔿˈ䖜රˈ⭏ᘱսˈ⌠ഭ
"CTUSBDU ǰ 5IFǰ TUVEZǰ BCPVUǰ QSPDFTTǰ PGǰ CVTJOFTTǰ NPEFMǰ USBOTGPSNBUJPOǰ FTQFDJBMMZǰ BCPVUǰ TNBMMǰ ǰCVTJOFTTǰJOǰUIFǰBHSJDVMUVSBM ǰJTǰMFTTǰQVCMJTIFEǰJOǰ$IJOFTFǰNBOBHFNFOUǰTDIPMBST ǰ5IJTǰBSUJDMF ǰXIJDIǰ XJUIǰUIFǰBJEǰPGǰFDPMPHJDBMǰUIJOLJOH ǰBOBMZ[FTǰ5IBJMBOEǰCVTJOFTTǰNPEFMǰUSBOTGPSNBUJPOǰQSPDFTTǰPGǰ TNBMMǰBOEǰNFEJVN TJ[FEǰBHSJDVMUVSBMǰFOUFSQSJTFTǰPOǰUIFǰCBTJTǰPGǰTPSUJOHǰUIFǰFYJTUJOHǰSFMBUFEǰSFTFBSDI ǰ DPODMVEFTǰUIBUǰUIFSFǰJTǰNJTNBUDIJOHǰCFUXFFOǰUSBOTGPSNBUJPOTǰBSFǰEFSJWFEǰGSPNǰFYUFSOBMǰNBSLFUĴTǰ FOWJSPONFOUǰDIBOHFǰBOEǰUIFǰFOUFSQSJTFTǰIBWFǰUPǰBEBQUǰUPǰUIFǰTJUVBUJPOǰJOǰUIFǰPSJHJOBMǰFDPMPHJDBMǰ OJDIF ǰFOUFSQSJTFǰDBOǰSFBEBQUǰUIFǰDIBOHFEǰNBSLFUǰFDPMPHJDBMǰOJDIFǰUIPVHIǰBEKVTUJOHǰUIFJSǰCVTJOFTTǰ NPEFMǰUPǰSFBDIǰUPǰUIFǰOFXǰFDPMPHJDBMǰCBMBODF ǰ5IFǰGPMMPXĴTǰDBTFǰSFTFBSDIǰXIBUǰBOǰFYBNQMFǰUPǰ BǰDPNQBOJFTǰJOǰ5IBJMBOEǰBMTPǰQSPWFEǰQBSUMZǰUIBUǰBOBMZTFTǰMPHJDǰBOEǰBMTPǰSFWFBMFEǰUIFǰNFUIPEǰ UIPVHIǰUSBOTJUJPOǰPGǰUIFǰCVTJOFTTĴTǰNPEFMǰUPǰBEBQUǰUIFǰOFXǰNBSLFUǰFOWJSPONFOUǰXJMMǰCFǰMFBEǰBǰ SJTL ǰBOEǰJGǰXFǰDBOOPUǰGPSFDBTUǰBOEǰSFTQPOTFǰUIJTǰSJTL ǰUIFǰFOUFSQSJTFǰXJMMǰFOE ǰ ,FZXPSET ǰCVTJOFTTǰNPEFM ǰ4.& ǰ&DPMPHZ ǰ5SBOTGPSNBUJPO ǰ ↓བྷ㇑⨶ᆖ䲒൘䈫ᐕ୶㇑⨶ঊ༛ ǰ1I % ǰ$BOEJEBUF ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰWJWJBO!YBJD OFU ǰ ᮉᦸˈ↓བྷ㇑⨶ᆖ䲒 ǰ1SPGFTTPS ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰFNYV!SVD FEV DO
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ږઈ
Ⲵ⹄ウ⵰❦䟽Ҿᡈ⮕ᯩੁˈ㘼ሩ୶ъ⁑ᔿ
୶ъ⁑ᔿᱟԱъᆈ൘ⲴᖒᘱˈԫօԱъ
ᖰᖰᱟ䈸ަࡋᯠˈѫ仈ⴤ᧕ᱟޣҾԱъ୶ъ
䜭ᴹ㠚ᐡⲴ୶ъ⁑ᔿDŽ䲿⵰ӂ㚄㖁ㅹᯠᢰᵟ
⁑ᔿ䖜රⲴ⹄ウቔަᱟ⨶䇪⹄ウᖃѻቁDŽ
Ⲵޤ䎧ˈ୶ъ⁑ᔿᰕ⳺ਇࡠᆖ⭼઼Աъ⭼Ⲵ
о䘉ᛵߥሩᓄⲴˈᱟ⎹৺Աъᡈ⮕䖜
⌘ޣDŽ⧠ᴹⲴ⹄ウᖰᖰᆈ൘ԕлє䎻࣯˖
රǃ୶ъ⁑ᔿࡋᯠㅹᯩ䶒Ⲵ⹄ウ઼⨶䇪ॱ࠶
аᱟ୶⌘ޣъ⁑ᔿⲴ࠶᷀ǃ㔃ᶴ઼⁑ර⭊Ҿ
ᓎᵲDŽ
୶⌘ޣъ⁑ᔿⲴ╄䘋઼ਈॆ˗Ҽᱟᴤ⌘ޣབྷ
රԱъᡆ儈、ᢰԱъˈሩՐ㔏㹼ъⲴѝሿԱ
৺Աъ䖜ර䰞仈Ⲵ⹄ウˈ䙊ᑨӾ䖜රࣘഐǃ
ъ⌘ޣн䏣DŽն൘ᇎ䱵Ⲵ㓿⍾⭏⍫ѝˈѝሿ
䖜ර䐟ᖴǃ䖜ර仾䲙ǃ䖜රⲴ䇴ԧㅹഋњᯩ
Աъᖰᖰᴤ䴰㾱⨶䇪Ⲵᤷሬˈ਼ṧѝሿԱъ
䶒ኅᔰDŽ↔ཆˈ䘈ᴹаӋ⹄ウᱟ⎹৺ᮤփᡈ
нն㓿ᑨᴹਟ㜭ሩ୶ъ⁑ᔿ䘋㹼䈳ᮤˈҏᴤ
⮕ᡆ୶ъ⁑ᔿࡋᯠⲴ㔬ਸᙗ⨶䇪⹄ウDŽྲ
ᇩ᱃ᇎᯭ䈳ᮤDŽഐ㘼ሩѝሿԱъ⢩ᴹⲴ୶ъ
3RUWHU 3RUWHU 䇔ѪˈԱъ㜭ᡀ
⁑ᔿ䖜ර䗷〻䘋㹼⹄ウˈᱟᴹަᇎ䐥ѹ
࣏ˈнӵਆߣҾᆳ൘ӗъㄎҹൠսᱟާ
ⲴDŽᵜ᮷ᕅ⭏ޕᘱᆖⲴᙍ㔤ᯩᔿˈ㔃ਸᐢᴹ
ᴹՈ࣯ˈ䘈ਆߣҾᆳᡰ༴൘Ⲵ㹼ъᡆӗъᱟ
Ⲵ⹄ウᡀ᷌ˈᶴᔪࠪа୶ъ⁑ᔿ䖜රࣘഐ
㜭ѪަᨀⲴ࡙オ䰤DŽ㘼൘Աъࡋᯠᯩ
઼䐟ᖴ䘹ᤙⲴ࠶᷀ṶᷦDŽᒦ㔃ਸ⌠ഭ䠁⢋䳶
䶒ˈ䮯ᵏԕᶕˈᆖ㘵Ԝሶ⌘࣋ѫ㾱䳶ѝ൘
ഒ䘉ṧањ൘⌠ഭӾһߌъᵪỠ䬰ъⲴѝ
ᢰᵟࡋᯠ઼ӗ૱ࡋᯠ㇑⨶ㅹ亶ฏˈն䲿⵰ؑ
රԱъⲴ୶ъ⁑ᔿ䖜ර䗷〻ˈሩ࠶᷀Ṷᷦ䘋
ᰦԓⲴࡠᶕ઼ӂ㚄㖁㓿⍾Ⲵޤ䎧ˈԕ&KHV
㹼Ҷࡍ↕Ⲵ傼䇱DŽ⹄ウᐼᵋሩ⌠ഭѝሿරԱ
EURXJK઼5RVHQEORRPѪԓ㺘Ⲵᢰᵟࡋᯠ⹄ウ
ъ୶ъ⁑ᔿⲴ䖜ර䗷〻䘋㹼ᴹаᇊᯠⲴ⨶
㘵ᔰ䙀↕䇔䇶ࡠˈᢰᵟⲴ▌൘㓿⍾ԧ٬ᗵ
䇪⹄ウˈԕ⽪ѝሿරԱъ୶ъ⁑ᔿࡋᯠⲴ
享䙊䗷୶ъ⁑ᔿࡋᯠᶕᇎ⧠DŽӾ㘼ሶᆖ⭼Ⲵ
ࣘഐǃ䐟ᖴ৺╄ॆᯩᔿˈ䘋㘼ᖒᡀ䖳Ѫᆼᮤ
⌘࣋Ӿᢰᵟ઼ӗ૱ࡋᯠⲴ⹄ウ䖜ੁ୶ъ⁑
Ⲵ⨶䇪Ṷᷦˈ൘⨶䇪к઼ᇎ䐥к䜭ާᴹ䟽㾱
ᔿࡋᯠ⹄ウDŽ
ⲴѹDŽ
ṩᦞ㘵ሩᰒᴹ᮷⥞Ⲵợ⨶ਁ⧠ˈ⎹
䲔ҶӾᆿ㿲Ⲵ㿶䀂㘳ሏԱъᡈ⮕ǃᡀ
䮯઼ࡋᯠ䰞仈Ⲵᆖ㘵ԕཆˈа䜘࠶ᆖ㘵ᴤޣ ू९֛ு
⌘ሩ୶ъ⁑ᔿࡋᯠ㹼Ѫᵜ䓛䘋㹼⽪DŽ਼ᰦ
澝ѣЏֺ۪ӫޏङࣲખू९֛ு
൘ѝഭ㇑⨶ᆖ⭼ሩ୶ъ⁑ᔿࡋᯠ⛩✝Ⲵ⌘ޣ
ҏ䳶ѝ൘ӂ㚄㖁оԱъⲴ㔃ਸкˈྲ㖇⧹
Ր㔏кˈޣҾԱъ䖜රⲴ⹄ウҾԱ
ъᡈ⮕㇑⨶⨶䇪Ⲵ⹄ウ㤳⮤ˈ㘵൘↔ࡽሩ
ᤷࠪӂ㚄㖁ᰦԓѝ䘎᧕Ⲵ䟽㾱ᙗDŽ
୶ъ⁑ᔿⲴợ⨶ѝਁ⧠ˈᰙᵏሩ୶ъ⁑ᔿⲴ
澝ѣЏֺଋ३ू९֛ு
⹄ウᱟоԱъᡈ⮕⹄ウᴹᡰ४࠶ⲴDŽ䲿⵰ᡈ
⮕㊫୶ъ⁑ᔿᇊѹ઼ᮤਸ㊫୶ъ⁑ᔿⲴᇊѹ
ᯠ⹄ウѝˈሩҾࡋᯠ઼䖜රࣘ࣋䀓䟺ᴹ⵰н
Ⲵޤ䎧ˈԱъ䖜රⲴ⹄ウ઼୶ъ⁑ᔿⲴ⹄ウ
਼Ⲵ䀓䟺DŽ⦻䪛䪛ㅹ ሶሩ୶ъ⁑ᔿ
ᴤ࣐㍗ᇶൠ㚄㌫൘Ҷа䎧DŽնᙫփ㘼䀰ˈቡ
ࡋᯠⲴࣘ࣋Ⲵ⹄ウᖂ㓣Ѫᢰᵟ᧘ࣘǃ䴰≲
&66&,᭦ᖅ᮷⥞ᶕⴻˈѝഭᆖ⭼Ⲵ⹄ウሩ䖜ර
ࣘǃㄎҹ䙬䘛ǃԱъ儈㇑઼㌫㔏ӄњ㿶䀂ˈ
൘ѝഭ઼㾯ᯩⲴ䖜රᡆ㘵୶ъ⁑ᔿࡋ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
㘼亩ഭ呿ㅹ ࡉሶࡋᯠࣘ࣋Ⲵ⹄ウᖂ
Ⲵᵪ⨶ࠪਁˈሩ䖜ර઼ࡋᯠⲴᵪࡦ䘋㹼Ҷ࠶
㓣Ѫй㿶䀂üüᯠᢰᵟᐲ൪ॆ᧘ࣘ࣋ǃ୶
᷀DŽྲӾ㌫㔏䇪㿶䀂⹄ウ୶ъ⁑ᔿࡋᯠⲴᆖ
ъ⧟ຳ࣋ǃᐲ൪ᵪՊࣘ࣋DŽᵜ᮷Ӿԕл
㘵ˈ=RWW $PLW 䇔Ѫ୶ъ⁑ᔿᱟ⭡Ա
ࠐњᯩ䶒ᖂ㓣⹄ウ㘵ԜሩҾԱъ䖜ර઼୶ъ
ъ⍫ࣘ㓴ᡀⲴ㌫㔏ˈ䘉Ӌ⍫ࣘᴹਟ㜭ᱟ䎵䎺
⁑ᔿࡋᯠⲴࣘഐ⹄ウ˖
ԱъⲴ䗩⭼ⲴˈᒦਟԕѪԱъо࡙⳺ޣᯩ
ࡋ䙐ԧ٬DŽ
ཆ䜘⧟ຳ࣋DŽ0DOKRWUD
䇔Ѫˈ୶ъ⧟ຳ䖜ਈѪࣘᘱⲴǃн䘎㔝Ⲵ⧟
ሩ୶ъ⁑ᔿ䖜රᡀ᭸䇴ԧⲴ⹄ウ䖳
ຳਾˈᰗᴹⲴ୶ъ⁑ᔿ䙊ᑨн㜭䘲ᓄˈӾ㘼
ቁˈवᤜ୶ъ⁑ᔿࡋᯠᡀ᭸䇴ԧ઼ᡈ⮕䖜ර
ᗵ享㾱䘋㹼ࡋᯠDŽ9HQNDWUDPDQ +HQGHU
ᡀ᭸䇴ԧⲴ⹄ウҏнཊDŽᰒᴹⲴ⹄ウ䙊ᑨҏ
VRQ 䘋а↕ൠ⹄ウҶ࣋׳䘋୶ъ⁑ᔿ
ᱟо䖜ර䐟ᖴ⹄ウᡆ୶ъ⁑ᔿᶴᡀ㾱㍐⹄ウ
ࡋᯠⲴ⭘ᯩᔿˈਁ⧠Աъ൘䘀㩕䗷〻ѝਇ
㚄㌫ⲴаӋ⹄ウDŽ
ࡠⲴᢰᵟ઼㓿㩕ᯩᔿㅹᯩ䶒Ⲵᤱ㔝࣋Պᤱ 㔝㍟〟ˈ䘋㘼ӗ⭏ਈ䶙Ⲵ䴰㾱DŽ ᐲ൪䴰
ӣߤࠃ߫ߣڏ
≲࣋DŽ/LQGJDUGWㅹ 䇔Ѫˈ൘㓿⍾ᖒ
澝ࣿہ؆Њࣿہѹࣲખ
࣯━එᰦˈԱъ䘋㹼୶ъ⁑ᔿࡋᯠ㜭ᴹ᭸ᣃ
տᐲ൪ѝⲴ⢩ᇊᵪՊDŽ ᯠᢰᵟ᧘࣋DŽᯠ
Ⲵ㇑⨶ᆖ઼㓿⍾ᆖ⹄ウ㤳ᔿˈ䙊䗷ྲԱъᡀ
ᢰᵟᰒवᤜԱъ䜘ᯠᔰਁⲴᢰᵟǃᯠⲴӗ
䮯⨶䇪ǃԱъࡋᯠ⨶䇪ǃᡈ⮕䖜ᦒ⨶䇪ㅹሩ
૱ᡆᯠⲴ⸕䇶ˈҏवᤜᐲ൪ཆ䜘⧟ຳѝࠪ⧠
Աъ䖜ර䰞仈䘋㹼࠶᷀DŽᵜ᮷ቍ䈅൘Ր㔏㇑
ⲴᯠⲴᢰᵟ㾱㍐DŽ Աъ䍴Ⓚᡆ㜭࣋Ⲵ᧘
⨶ᆖⲴสкˈӾ䐘ᆖ、Ⲵ䀂ᓖˈᕅަޕԆ
ࣘDŽ⦻ਹਁㅹ 䇔ѪˈԱъ䖜රⲴ䜘
ᆖ、Ⲵ㿶䀂ᶕ࠶᷀⌠ഭߌъᴽ࣑ъѝሿԱъ
ࣘഐⓀҾԱъⲴ䍴Ⓚǃ㜭࣋Ⲵ⣦ᘱ֯Աъᵚ
୶ъ⁑ᔿ䖜රⲴ䰞仈DŽ
㜭㧧ਆㄎҹՈ࣯DŽ Աъᇦ㋮⾎઼㜭࣋DŽ
аӋ㇑⨶ᆖ⹄ウ㘵ሶԱъᇦ㋮⾎㿶ѪԱъࡋ
⢙փо⧟ຳӂޣ㌫Ⲵ、ᆖDŽ⭏⢙ᱟᴹ⭏ભ
ᯠ⍫ࣘⲴࣘഐѻаˈྲ/LQGHU &DQWUHOO
Ⲵᴹᵪњփˈަ㜭ཏѫࣘሩ⧟ຳ䘋㹼䘲ᓄˈ
ᨀࠪˈԱъ儈㇑ᱟ᧘ࣘԱъ୶ъ⁑ᔿ
ᒦо⧟ຳ䘋㹼ӂࣘDŽ⭏ᘱᆖᴰࡍҾ㻛ᇊѹѪ
ࡋᯠⲴѫ㾱ࣘ࣋DŽ
⹄ウ⭏⢙оަ⧟ຳӂޣ㌫Ⲵ、ᆖ 䉒⦻
ሩԱъ䖜ර䐟ᖴⲴ⹄ウ⏥ⴆ㤳ത∄䖳
ѩˈ ˈն㓿䗷Ⲯ։ᒤⲴਁኅˈ⭏ᘱᆖⴞ
ᒯ⌋ˈवᤜሩ䖜ර ࡋᯠⲴ䐟ᖴǃ⁑ᔿǃ⁑ර
ࡽᐢ㓿ᡀѪа䰘⤜・Ҿ⭏⢙ᆖⲴสᆖ、ˈ
ㅹⲴ⹄ウDŽ
о⽮Պ、ᆖⲴ࠶᭟ᆖ、㔃ਸˈӗ⭏Ҷྲ⭏
а䜘࠶ᆖ㘵Ӿ୶ъ⁑ᔿࡋᯠᡆᡈ⮕䖜
ᘱ㓿⍾ᆖㅹ䗩㕈ᆖ、DŽ⭏ᘱᙍᜣⲴ᧘ᒯˈケ
රⲴ䗷〻ࠪਁˈሩ୶ъ⁑ᔿ䖜රⲴ䐟ᖴ䘋㹼
Ҷӵӵԕ⭏⢙Ѫѫ䘋㹼⹄ウⲴ㰙㈡ˈ䘋㘼
Ҷᖂ㓣ᙗⲴ࠶㊫DŽྲ+XPSKUH\ 6FKPLW]
ሶԫ⹄ウሩ䊑䜭༽ᖂ㠚❦ˈ䘋㘼ԕ⭏ᘱ㌫
ሶԱъ䖜රॷ㓗᰾⺞Ѫഋ㊫රDŽ䘉
㔏Ⲵݹᶕ䟽ᯠᇑ㿶ᆳ ᕐ⠊ ᕐ䭀 DŽ
䖜රॷ㓗Ⲵ࠶㊫ᯩ⌅ᗇࡠҶ䇨ཊᆖ㘵Ⲵ䇔
਼DŽਖа䜘࠶ᆖ㘵ࡉӾ୶ъ⁑ᔿ䖜රᡆࡋᯠ
㓴 㓷 ާ ᴹ о њ փ ⨶ ᙗ լ Ⲵ 䳶 փ ⨶ ᙗ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
ԕᖰⲴ୶ъ⁑ᔿ⹄ウᖰᖰ䳶ѝҾՐ㔏
⭏ᘱᆖᱟ⹄ウ㠚❦⭼ǃ⭏ᘱ㌫㔏ѝ⭏
㓴㓷⽮Պᆖ⨶䇪Ⲵ⹄ウᤷࠪˈ、ቲࡦ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
'L0DJJLR 3RZHOO ˈ㘼ԱъѪа
䖜ර⹄ウᴹᐘབྷⲴਁ⭘DŽ
њ⭡Ӫᡰ㓴ᡀ઼㇑⨶Ⲵǃާᴹިර、ቲࡦ⢩
ᖱⲴ㓴㓷ˈഐ਼ṧ൘аᇊ〻ᓖкާᴹ⨶ᙗˈ
ᰦオѝᆈ൘Ⲵཊњս⛩ˈ⭏ભփ൘╄ॆ઼⭏
ᒦ㜭ཏѫࣘቍ䈅䘲ᓄ⧟ຳˈо⧟ຳüüᐲ൪
ᆈㄎҹѝ䙊䗷ঐᦞ䘉Ӌս⛩ᶕᇎ⧠᯿Ⲵᔦ
઼⽮Պ䘋㹼⵰ӂࣘDŽо㠚❦⭼Ⲵ⭏ᘱ㌫㔏
㔝DŽ㘼ᓄⲴˈ⭏ભփ൘ঐᦞḀӋ⢩ᇊⲴ⭏
լˈԱъҏާᴹ⭏ᘱ㌫㔏Ⲵа㡜⢩ᖱˈѫ㾱
ᘱ⛩ᰦˈ䙀⑀╄ॆࠪн਼Ⲵᖒᘱ઼㜭࣋ˈ༴
㺘⧠൘˖Աъ⭏ᘱ㌫㔏⭡Աъ৺ަ⧟ຳᶴ
Ҿլ⭏ᘱսⲴ⭏⢙ᖰᖰ╄ॆࠪ䘁Ⲵ㜭࣋
ᡀ˗㊫լҾ㠚❦⭏ᘱ㌫㔏ᢗ㹼Ⲵ⢙䍘ǃؑ
઼ᖒᘱDŽ
઼㜭䟿Ӕᦒ࣏㜭ˈԱъ⭏ᘱ㌫㔏ҏ䎧⵰Ӕ⍱
୶૱ǃӪઈǃ䍗ᐱ઼ؑⲴ⭘ ᕐ⠊ ᕐ
ᐲ൪⧟ຳѝራǃঐᦞ⭏ᘱսᒦቍ䈅㔤ᤱަ
䭀 DŽഐ㘼ᵜ⹄ウѝُࣙ⭏ᘱᆖⲴᙍ
Ո࣯Ⲵᗚ⧟䗷〻DŽ൘ᵜ⹄ウѝˈ⭏ᘱսᰒᤷ
㔤ˈᒦнӵӵᱟሶԱъо⭏⢙䘋㹼ㆰঅⲴ㊫
㻛ঐᦞ㘵ᇊѹⲴս⛩ˈҏᤷ㻛オ䰤ᇊѹⲴս
∄ˈ㘼ᱟสҾ⭏ᘱᆖⲴṨᗳᙍᜣˈ䈅മሶԱ
⛩DŽн਼ԱъঐᦞⲴ⭏ᘱս ԕঐᦞ㘵ᇊѹ
ъ᭮൘ањབྷරⲴ୶ъ⭏ᘱ㌫㔏ѝ䘋㹼⹄
Ⲵ⭏ᘱս ѻ䰤ᴹਟ㜭ᆈ൘Ӕ৹ˈ㘼਼ањ
ウDŽ
⭏ᘱս ԕオ䰤ᇊѹⲴ⭏ᘱս ѝᴹਟ㜭ᇩ
Աъоᐲ൪ᮤփ⧟ຳⲴޣ㌫ˈᇎ䱵к
ㆰ㘼䀰ѻˈ⭏ᘱսⲴᾲᘥ᧿䘠Ҷཊ㔤
Աъ╄ॆⲴᵜ䍘ᱟԱъ൘୶ъ⧟ຳᡆ
㓣н→ањԱъDŽ
о㠚❦⭼ѝⲴ⭏ᘱ⧟ຳᆈ൘аᇊ㊫լˈ਼ṧ
ҏᱟаӂ䎆ǃӂࡦ㓖Ⲵ⭏ᘱޣ㌫ˈ
㓿㩕䗷〻൘Ҿ㔤ᤱ઼ᤃኅԱъᡰ༴Ⲵ⭏ᘱ
ഐ㘼ѪԱъⲴ୶ъ⁑ᔿⲴਈ䗱⹄ウᨀҶᇒ
սˈ㘼ԱъⲴ䖜ර䗷〻ᱟ䙊䗷Աъ䜘Ⲵ䈳
㿲ਟ㹼ᙗDŽ
ᮤሩᡰ༴⭏ᘱսⲴ䘲ᓄᡆ㘵䙊䗷୶ъ⁑ᔿⲴ
⭏ᘱս⨶䇪㻛Პ䙽䇔Ѫᱟ⭏ᘱᆖⲴṨ
䖜ਈᶕᇎ⧠⭏ᘱսⲴ䗱〫DŽഐ㘼Աъ୶ъ⁑
ᗳᙍᜣDŽ+XWFKLQVRQ Ⲵཊ㔤䎵փ〟⭏
ᔿⲴ䖜රнն൘ҾӾԧ٬䬮Ⲵањս⛩䗱〫
ᘱսᾲᘥѪ⧠ԓ⭏ᘱս⹄ウⲴ䘋а↕⹄ウྐ
ࡠਖањս⛩ˈҏ൘ҾӾᐲ൪ԧ٬Ⲵオ䰤࠶
ᇊҶส 0F,QWRVK ˈնԆሩ⭏ᘱս
ᐳѝራǃᔰᤃᯠⲴᐲ൪⭏ᘱսDŽ
ⲴᇊѹᱟสҾн਼⢙ᡰᇎ䱵ާᴹⲴ⤜⢩Ⲵ
⭏ᆈ઼㑱⇆Ⲵ⢩ᇊ⧟ຳDŽ㘼䘉ԕ⢙Ⲵᆈ
߫
൘ᶕᇊѹᰦオⲴᯩᔿਇࡠҶᯠⲴᙍᜣⲴ
ᡈDŽнቁᆖ㘵⌘ࡠĀオ⭏ᘱսāⲴ䰞仈ˈ
ᘱսⲴᾲᘥˈሩ୶ъ⁑ᔿ䖜රⲴ⨶䇪࠶᷀䘋
ণᰦオѝᱟᆈ൘ᵚ㻛⭏⢙ঐᦞⲴս㖞Ⲵ䰞
㹼Ҷ䟽ᯠợ⨶DŽ
仈DŽ൘䘉⨶䇪փ㌫ѝˈݱ䇨ᇎ䱵ᆈ൘ⲴĀ
ᇎ⭏ᘱսāˈ઼ਚᆈ൘Ҿ⨶䇪к㘼ᵚ㻛⭏⢙
㾱ᶕ㠚Ҿ⧟ຳѝҏቡᱟᐲ൪ѝⲴ࣋DŽ䘉
ঐᦞⲴĀオ⭏ᘱսāDŽ൘䖳ᯠⲴ⨶䇪ѝˈ⭏
ཆ䜘⧟ຳਈ䗱ᑖᶕⲴ࣋ˈ䙊ᑨਟ࠶Ѫйབྷ
ᘱսᱟཊ㔤ᰦオѝᐢ㓿ᆈ൘Ⲵս⛩ˈᱟ⭡ᰦ
㊫࡛ˈаᱟⓀҾઘᵏᙗⲴᖡ૽ˈྲӗъઘᵏ
オ㔃ᶴᡰᇊѹˈഐ㘼ᆈ൘⵰⋑ᴹ⭏ભঐᦞ
ᙗㅹ˗Ҽᱟ⭏ᘱսⲴㄎҹ৲о㘵໎࣐˗йᱟ
ⲴĀ䰢㖞ā⭏ᘱսDŽ㘼䘉⨶䇪ሩ୶ъ⁑ᔿ
ᖡ૽⭏ᘱսⲴަԆ㢲⛩ᡆ㢲⛩Ⲵঐᦞ㘵㹼Ѫ
Ӿ䘉㿶䀂ࠪਁˈᵜ⹄ウ䇔ѪˈԱъ
澝ࣿہ؆ંઅЈङЏֺࠥڔӣߤࠃ
ᵜ⹄ウӾ⭏ᘱᆖⲴ㿶䀂ˈ䙊䗷ᕅ⭏ޕ
Աъ൘ᐲ൪⭏ᘱս䰤Ⲵ䗱〫ˈࣘഐѫ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ࠪ⧠ਈॆˈሬ㠤Աъᡰ༴Ⲵ⭏ᘱսԧ٬ਁ⭏
սѝᔪ・⭏ᆈՈ࣯ˈ䜭о䘉Ӌഐ㍐Ⲵ⣦ߥ৺
ਈॆDŽ
ަਈॆᛵߥᴹᡰ㚄㌫DŽᰒᴹ⨶䇪ˈྲ』䠁⨶ ԕ⭏ᘱᆖ㿶䀂ᶕⴻˈ୶ъ⁑ᔿⲴ䖜ර
䇪ㅹˈ䜭ӵӵᤷࠪҶԱъ൘ㄎҹѝ䶒ѤⲴ䰞
ᱟѪҶᴤྭⲴ䘲ᓄᡰ༴Ⲵ㌫㔏⧟ຳˈާփࡠ
仈Ⲵঅаᯩ䶒ˈণަⲴ⌘ޣ㾱㍐ᛵߥᖰᖰ∄
⭏ᘱս⨶䇪ˈণ䈳ᮤ㠚䓛ԕ䘲ᓄᡰ༴Ⲵ⭏ᘱ
䖳অаˈᡆᱟཆ⭏Ⲵྲ㹼ъ⧟ຳˈᡆᱟ⭏
սᡆራᯠⲴĀオ⭏ᘱսāԕੁަ䗱〫DŽഐ
ⲴԱъ䍴Ⓚ㜭࣋DŽ
㘼䖜ර⁑ᔿⲴ䘹ᤙᆈ൘єབྷᯩੁˈণᨀॷ
䜘ԧ٬оራཆ䜘オ䰤Ⲵ䖜රDŽ
ᡰ༴Ⲵ⭏ᘱ⧟ຳᱟਇ㹼ъǃ㓿⍾⧟ຳㅹ㔃ᶴ
สҾ↔ࡽⲴ⨶䇪࠶᷀ˈᵜ⹄ウሶѝሿ
ᙗഐ㍐ᖡ૽Ⲵˈ਼ᰦˈԱъǃԱъ㇑⨶㘵㠚
ԱъⲴ୶ъ⁑ᔿᇊѹѪаᮤਸᙗ㌫㔏ˈᾲ
䓛Ⲵ㜭ࣘᙗ㜭֯ަ৽⭘Ҿཆ⭏㔃ᶴǃ䙊䗷
ᘥDŽሶѝሿԱъ୶ъ⁑ᔿⲴ䖜රᇊѹѪа
㔃ᶴᶕ䘋㹼㹼Ѫˈ䘋㘼᭩ਈԱъᡰ༴Ⲵ⭏ᘱ
ሩ䈕Աъ⢩ᇊⲴ୶ъ⁑ᔿ䘋㹼䈳ᮤǃॷ㓗઼
⧟ຳ઼⭏ᘱս⛩DŽ
㘼ᵜ⹄ウ䇔Ѫˈ䴰㾱䇔䇶ࡠԱъ
ਈ䶙Ⲵ䗷〻ˈ䘉䗷〻ᱟሩԱъⲴ୶ъ⭏ᘱ
⧟ຳⲴ䘲ᓄᡆ䘲ᓄDŽѝሿԱъ୶ъ⁑ᔿⲴ 䖜රਟԕᱟሩަ୶ъ⁑ᔿተ䜘⁑ඇⲴ䈳ᮤˈ ҏਟԕᱟ㌫㔏ᙗⲴਈ䶙ˈ䘉䗷〻ਟԕ࠶ ᡀ୶ъ⁑ᔿ䖜රࣘഐüü䐟ᖴ䘹ᤙüüᇎᯭ 䖜රüü⁑ᔿっᇊഋњ䱦⇥DŽ
ഐ㘼Աъ୶ъ⁑ᔿⲴ䖜රਟԕ֯⭘ࣘ
ഐ࠶᷀üü䖜ර⁑ᔿ䘹ᤙоᇎᯭüü䖜රᡀ ᭸䘉ṧⲴ䐟ᖴ䘋㹼࠶᷀DŽഐ↔⌠ഭߌъᴽ࣑
֣ Աъ⭏ᘱ䘲ᓄ࠶᷀Ṷᷦ
ъѝሿԱъⲴ୶ъ⁑ᔿ䖜ර࠶᷀䴰㾱⏥ⴆԕ лࠐ⛩˖
аǃ䖜රࣘഐDŽণԱъᱟสҾᘾṧⲴ
ຳˈ㹼ъࡉᤷԓԱъᡰ༴⭏ᘱսⲴᗞ㿲⧟
ഐ㘼ᨀࠪ䖜රDŽҼǃ䖜ර⁑ᔿDŽণԱъᱟ
ຳDŽᖃ㹼ъᡆᐲ൪оԱъ䰤Ⲵᒣ㺑⣦ߥਁ⭏
䘹ᤙ䖜රᡀᘾṧаᯠⲴ⁑ᔿDŽйǃ䖜රᡀ
ਈॆᡆਈॆ亴ᵏᰦˈሶሩԱъᰒᴹⲴ⭏ᘱս
䍕DŽণ䇴ԧԱъ୶ъ⁑ᔿ䖜රⲴ㔃᷌ˈণ䈤
䘲ᓄᛵߥӗ⭏࣋ˈ䘋㘼◰ਁԱъ䘋㹼ᯠа
᰾䘉ᯠⲴ⁑ᔿⲴՈ⛩ᡆ㕪⛩ᱟӰѸˈᡆ㘵
䖞Ⲵ䘲ᓄ㹼ѪDŽԱъⲴ䘲ᓄ㹼Ѫሶ䙊䗷а㌫
䈤䘉ᯠⲴ⁑ᔿᘾṧ᭩ਈҶԱъ൘⭏ᘱൿຳ
ࡇ⇥ᶕ᭩ਈԱъⲴṨᗳ㜭࣋DŽ䘉㹼Ѫ䈳
ѝⲴຳ䙷DŽ
ᮤሶ᭩ਈԱъᡰާᴹⲴ⭏ᘱ㜭࣋ˈ਼ᰦሩཆ
䖜රࣘഐⲴ࠶᷀Ṷᷦ
䜘⧟ຳᖒᡀᖡ૽ˈᴰ㓸Աъᡆ൘䈳ᮤѝ⎸
Ӿ⭏ᘱᆖⲴ㿶䀂ࠪਁˈԱъᡰ༴
ӑˈᡆ൘ᯠⲴ⭏ᘱս䗮ࡠሩᒣ㺑ˈᔰᯠ
⭏ᘱսઘത⧟ຳǃԱъሩ⭏ᘱս䘲ᓄ〻ᓖǃ
а䖞ਁኅDŽ䘉ԱъⲴ䘲ᓄ㹼Ѫ䈳ᮤᴹབྷᴹ
Աъ⭏Ⲵสഐ⢩䍘ˈ䜭ᱟߣᇊԱъᱟާ
ሿˈ୶ъ⁑ᔿ䖜රҾ䖳Ѫ◰⛸Ⲵ䘲ᓄ㹼
ᴹ⭏ᘱㄎҹՈ࣯Ⲵѫഐ㍐DŽԱъ㜭൘⭏ᘱ
ѪDŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
മѝᐲ൪ԓ㺘ҶᮤփⲴ⭏ᘱ⧟
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
สҾ䘉ṧⲴ࠶᷀Ṷᷦˈᵜ⹄ウ䇔
Ѫˈ֯׳䖜රⲴࣘ࣋ṩⓀҾԱъᡰ༴Ⲵཆ䜘 ⭏ᘱ⧟ຳሩԱъ⭏ᆈⲴаᤱ㔝࣋ˈ䘉 ࣋ਟԕⴤ᧕㺘⧠Ѫⴤ᧕ᖡ૽Աъ⭏ᆈⲴေ 㛱ˈҏਟԕ㺘⧠Ѫሩ䘉⭏ᆈေ㛱Ⲵ亴ᵏDŽ ሩԱъ㘼䀰ˈ୶ъ⁑ᔿ䖜රҾབྷⲴ䈳ᮤˈ ણ⵰ሩᰒᴹᒣ㺑Ⲵањ䖳Ѫѕ䟽Ⲵൿˈ Աъᖰᖰ䴰㾱㫴〟䏣ཏཊⲴ㜭䟿ਟ㜭ᇎᯭ 䘉ൿˈ਼ᰦҏᗵ享㾱ᴹ䏣ཏⲴ᧗ࡦ࣋ᶕ ᓄሩ䘉ཡ㺑ˈԕ≲൘ᯠⲴ⭏ᘱսкᇎ⧠ᯠ
֣ Աъ䖜ර䐟ᖴ࠶᷀Ṷᷦ
Ⲵᒣ㺑DŽ
䖜ර䐟ᖴⲴ࠶᷀Ṷᷦ
൘ཆ䜘⧟ຳ࣋Ⲵ⭘лˈԱъ
䘈ᱟ⭏ᘱս㔤ᤱⲴ䗷〻ѝˈ䜭ՊሩԱъⲴ㹼
䴰㾱ሩ⧟ຳࠪڊ䘲ᓄDŽ䘉䘲ᓄᆈ൘ࠐн
Ѫ䘋㹼䈳ᮤˈӾ㘼нਟ䚯ݽൠ㾱ሩ䜘઼ཆ
਼Ⲵ䐟ᖴ䘹ᤙˈྲ᭩㢟ᡆ䖜රDŽӾ⭏ᘱᆖⲴ
䜘Ⲵ䍴Ⓚǃ㜭࣋ㅹ䘋㹼䈳ᮤ઼ᮤਸˈᒦᴰ㓸
䀂ᓖࠪਁˈᵜ⹄ウሶ୶ъ⁑ᔿᇊѹѪԱъ䪸
൘ᯠⲴ⭏ᘱս⛩ᇎ⧠ᒣ㺑DŽ
ሩ⢩ᇊⲴ⭏ᘱս⧟ຳˈ䙊䗷䈳ᮤ㠚ᴹṨᗳ㜭
䖜ර㔃᷌Ⲵ࠶᷀Ṷᷦ
࣋ˈᇎ⧠ሩ⧟ຳ䘲ᓄⲴᯩ⌅DŽӾ䘉њᇊѹࠪ
ਁˈᵜ⹄ウ䇔Ѫˈ୶ъ⁑ᔿ䖜රⲴ䐟ᖴࡉ
ⓀҾ⧟ຳⲴ࣋ˈᒦ䙊䗷Աъ㠚䓛Ⲵ䈳ᮤሩ
кѫ㾱࠶Ѫԕлє㊫˖
⧟ຳ䘋㹼䘲ᓄⲴ䗷〻ˈഐ㘼㾱ࡔᯝԱъ䖜ර
аǃੁᯠⲴ⭏ᘱս䗱〫ᒦ䟽ᯠ䘲ᓄ
䗮ࡠҶањᘾѸṧⲴ㔃᷌ˈ䴰㾱ሩަ൘䖜ර
Ҽǃሩᰒᴹ⭏ᘱս䘋㹼䟽ᯠ䘲ᓄ
ਾሩᡰ༴⭏ᘱսⲴ䘲ᓄᛵߥ䘋㹼䇴ԧDŽ䘉
䘉є㊫䖜රⲴ䐟ᖴ⎹৺Ⲵ䖜රާ
䇴ԧสҾԕлࠐњᯩ䶒˖
ᰐ䇪ԱъԱъ൘䘋㹼⭏ᘱս䗱〫
ᵜ⹄ウ䇔ѪԱъ୶ъ⁑ᔿ䖜රᱟ
փ⇥઼ᯩ⌅ᱟᴹަ䘁ѻ༴ⲴˈᆳԜᰒਟ
ԕᱟሩ⧠ᴹⲴ䍴Ⓚ઼㜭࣋䘋㹼ҶབྷᑵᓖⲴ䈳
ⴞḷDŽ% Աъ䖜රਾᱟ㧧ᗇҶ㢟ྭⲴ⭏ᆈ
ᮤˈҏᴹਟ㜭ᱟᕅ䘋ཆ䜘䍴Ⓚˈ䘈ਟ㜭ᱟሩ
オ䰤DŽ& Աъ䖜ර䗷〻ѝᱟԈࠪ䗷བྷⲴᡀ
୶ъ䙫䗁䘋㹼Ҷབྷ㿴⁑ⲴਈᴤDŽ਼ᰦˈ୶ъ
ᵜDŽ
⁑ᔿⲴ䖜රᰒਟԕᱟ⎹৺ԱъᙫփⲴ䖜රˈ
ҏਟԕᱟӵӵ⎹৺ᴹ䲀Ⲵъ࣑ᡆ㘵䜘䰘Ⲵ䖜
㿶䀂ࠪਁˈ㔃ਸާփⲴṸֻˈሩ⌠ഭߌъᴽ
රDŽമ ᧿䘠ҶԱъ䖜ර䐟ᖴ࠶᷀ⲴสᵜṶ
࣑ъѝሿԱъ୶ъ⁑ᔿⲴ䖜ර䘋㹼࠶᷀⹄
ᷦˈަѝ䖜රᯩ⌅Ⲵ䘹ᤙ䶎ᑨཊˈṶᷦѝӵ
ウDŽ䘋㘼ᣭ䊑ࠪаӋ㔃䇪ˈѪ⹄ウⴞḷሩ䊑
ӾབྷⲴᯩ䶒ሩަڊҶสᵜⲴ࠶㊫ˈ㘼ҏᴹа
ާփⲴ㇑⨶䘀㩕઼ਁኅᨀ⨶䇪кⲴᑞࣙDŽ
$ Աъ䖜රਾᱟ䗮ࡠҶ亴ᵏⲴ
ᙫփ㘼䀰ˈᵜ⹄ウ䈅മӾ⭏ᘱᆖ
ӋާփⲴᯩ⌅ਟ㜭䎵ࠪҶṶᷦѝᨀࡠⲴࠐњ ᯩ䶒DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ू९ࡣސ
Ṹֻ⹄ウᯩ⌅䙊ᑨ⭘ҾԱъⲴᒿᰦ⹄ウˈ
ޣ㌫ㅹᯩ䶒ⴻˈ⌠ഭߌъ䴰㾱བྷ䟿ݸ䘋Ⲵߌ
ਟԕᖸᯩⲴׯ㿲ሏԱъ൘㓿㩕ѝ⧟ຳǃ㇑⨶
ъᵪỠᶕᑞࣙᕕ㺕ࣣࣘ࣋㕪ਓˈ⌠ഭ᭯ᓌሩ
⇥ㅹⲴਈ䗱઼Աъ㓿শⲴ㌫ࡇᙗਈ䶙DŽ਼
ᵜഭߌ≁ҏᇎᯭ⧠䠁㺕䍤ˈߌъᵪỠⲴᐲ൪
ᰦˈ㓥ੁᒿᰦঅṸֻ⹄ウᯩ⌅਼ṧ䴰㾱䚥ᗚ
䴰≲ᱟॱ࠶ᒯ䱄ⲴDŽ
Ṹֻ⹄ウⲴสᵜࡉ઼а㡜ᯩ⌅DŽᵜ᮷䟷⭘
⭏ᘱᆖ઼⭏ᘱս⨶䇪Ⲵ㿶䀂ˈᶴㆁҶа྇࠶
ࡽˈ⌠ഭ䠁⢋䶒Ѥ⵰ᶕ㠚㹼ъㄎҹሩⲴѕ
᷀Ṷᷦˈ൘↔สкˈ䙊䗷㔃ਸṸֻᛵߥ䘋
䟽࣋DŽᰗᴹⲴ䚃䚝ࡠㄎҹሩⲴ࠶ॆ઼
㹼࠶᷀ˈ傼䇱ᵜ᮷ᨀࠪⲴ䖜ර࠶᷀䙫䗁DŽ
⁑ԯˈᐲ൪ԭ仍䙀⑀㻛㳅伏ˈ㹼ъ亶Ⲵݸൠ
ᵜ᮷䘹ᤙ⌠ഭ䠁⢋䳶ഒѪ୶ъ⁑ᔿⲴ
սᴹᡰ߿ᕡˈ໎䮯⦷ҏ᰾ᱮ䱽վDŽӾ㺘 ѝਟ
䖜රṸֻˈѫ㾱ࠪҾԕл㘳㲁˖аǃ䠁⢋䳶
ԕⴻࠪˈ ᒤԱъ䍴ӗ䖳ࡽаᒤ໎࣐аؽ
ഒҾ㹼ъѝ䖳ѪިරⲴԱъ˗Ҽǃ䠁⢋䳶
ԕкDŽ❦㘼ˈ ᒤˈ䲔⍚≤৺᭯⋫ࣘҡㅹ
ഒ䟷⭘Ⲵ୶ъ⁑ᔿ䖜රᯩᔿާᴹаᇊⲴࡋᯠ
ഐ㍐ཆˈԱъㄎҹᘱ࣯ҏ᭦ࡠᖡ૽ˈ䍴ӗᙫ
ᙗ˗йǃӾ䍴ᯉⲴਟ㧧ᗇ䀂ᓖⴻˈᵜ᮷㘵
仍ᴹᡰ䱽վˈ᭦ޘ⏖઼࡙ޕ䜘ࠪ⧠л━DŽ
ሩ⌠ഭ䠁⢋Ⲵ㓿㩕ᛵߥ䖳Ѫ⟏ᚹDŽ䘉ᴹ࡙Ҿ
ሩԱъ䘋㹼䖳Ѫޘ䶒Ⲵ㘳ሏˈ֯࠶᷀Ⲵ㔃ᶴ
Ⲵ⌠ഭ䠁⢋䙊䗷᮷ॆᖒ䊑ᑖࣘ૱⡼ᇎփ㓿
ᴤ߶⺞઼ᴹ䀓䟺࣋DŽ
㩕ˈնᇎ䱵Ⲵ䬰䚃ᔪ䇮ӵӵᱟ൘Ր㔏Ⲵ
ӾӗъࡽᲟⴻ઼᭯ᓌ᭯ㆆǃ᭯ᓌ
Ӿ㹼ъㄎҹᯩ䶒ⴻˈ൘ᇎᯭ䖜ර
ӾԱъਸޣ㌫㖁㔌ⴻˈࡍࡋᵏ
࠶䬰փ㌫к䘋㹼Ⲵᗞࡋᯠˈަᵜ䍘❦ᱟа ࠄ҆ӣߤ
૱⡼䬰ԓ⨶Ⲵᦸᵳ㓿㩕⁑ᔿDŽѪ㓸ㄟ
澝ࠄ҆ਅް
Ⲵ৯㓗㓿䬰୶ᤕᴹ䖳䮯䍖ᵏˈԆԜᣵⲴ┎
ᵜ᮷䘹ਆⲴㅜањṸֻ⌠ഭ䠁⢋䳶ഒ
䬰仾䲙䖳ሿˈӾ㘼֯㓿䬰୶Ԝሩ૱⡼Ⲵᘐ䈊
ࡋ・Ҿ ᒤˈԕ䘋ਓ઼䬰ߌъᵪỠѪ
ᓖ઼䍓ԫᝏᴹཙ❦⅐㕪ˈ䜘࠶у㓿䬰୶⭊
ѫˈⴞࡽᱟ⌠ഭߌъᵪỠ䬰ъⲴԓ㺘ᙗԱ
㠣ᕅަޕԆ૱⡼㓿㩕DŽ
ъˈᒤ䬰仍 ӯ⌠䬒DŽ
澝ࠄ҆ӣߤ
䍴䠁䘋㹼㓿㩕ˈᣇ仾䲙㜭࣋ᴹ䲀DŽ
䖜රࣘഐ࠶᷀
⡼ᖒ䊑൘ᇎ䱵㓿㩕ѝਇࡠ䜘࠶վ䍘䟿୶૱Ⲵ
ᵜṸֻ⌠ഭ䠁⢋䳶ഒˈѫ㾱Ӿһ
ⲴᱟߌъἽъᵪỠⲴ䘋ࠪਓъ࣑DŽ
Ӿ䍴ᵜ䘀ᯩ䶒ⴻˈѫ㾱䶐㠚ᴹ Ӿ⭏㜭࣋ⴻˈ䠁⢋Ⲵ儈૱䍘૱
ߢࠫDŽ
੮ ⌠ഭ䠁⢋ ᒤ㓿㩕ъ㔙 ᶕⓀ˖ޜਨ䍒࣑ᣕ ᒤԭ
䍴ӗ
ᡰᴹ㘵ᵳ⳺
᭦ޕ
߰᭦ޕ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ᙫփⴻᶕˈ൘⌠ഭ䠁⢋ޜਨӾࡍ
ṩᦞ㜭࣋䇴ՠˈᵜ⹄ウᗇࠪԕл
ࡋࡠ儈䙏ਁኅࡠਁኅਇ䱫Ⲵ䘉⇥㓿㩕䗷〻
㔃᷌ˈԕ⭘Ҿ࠶᷀ԱъⲴՈ࣯ˈн䏣ˈᵪՊ
ѝˈ⌠ഭ䠁⢋㍟〟ҶаӋཆ䜘Ⲵ㓿㩕䍴Ⓚ
઼ေ㛱DŽ࠶᷀㔃᷌ྲ㺘 ᡰ⽪DŽ
઼㜭࣋Ո࣯ˈਁኅࠪа䘲ᓄ㜭࣋ˈԕ䘲ᓄ
ṩᦞ࠶᷀Ⲵ㔃᷌ᵜ⹄ウਁ⧠ˈ൘ᒤ䖜රࡽˈ
൘ሿߌᵪ䬰䘉њᐲ൪⭏ᘱսѝⲴ㓿㩕DŽԱ
Ӿӗ૱Ⲵ䍘䟿઼䬰䚃ㅹᯩ䶒ⴻˈ⌠ഭ䠁
ъࡊࡊࡋ・ᰦˈᐲ൪ѝⲴ⭏ᘱㄎҹሩᵜ䓛
⢋❦ᴹаᇊⲴՈ࣯ˈնᱟӪ࣋㜭࣋ᯩ䶒ᆈ
ᐢ㓿ᆈ൘࠶ॆˈഐ㘼⌠ഭ䠁⢋൘ࡍࡋᰦᵏ൘
൘᰾ᱮⲴ⸝ᶯˈ਼ᰦ㕪ѿѝ䮯ᵏ䘋а↕ਁኅ
ањㄎҹሩሩ䖳ቁⲴ㓶࠶亶ฏᡆ㓶࠶⭏
Ⲵ傡ࣘ࣋DŽ൘䶒ሩᖒ࣯ਈॆᰦᇩ᱃ਁኅਇ
ᘱսѝ㧧ᗇҶ儈䙏ᡀ䮯DŽն䲿⵰ᰦ䰤Ⲵ᧘
䱫DŽ
〫ˈ⌠ഭ䠁⢋䶒ሩⲴ⭏ᘱᛵߥਁ⭏ҶਈॆDŽ
ަаᱟԱъᢙᕐ֯ᗇԱъⲴ㓿㩕䗩⭼ᢙᕐ֯
䖜ර࠶ᡀҶєњ䱦⇥䘋㹼DŽ
ᗇԱъሩᓄⲴ⭏ᘱսབྷሿҏᗇࡠᡀ䮯ˈ䀖৺
Ҷ䛫⭏ᘱսⲴ䗩⭼DŽަҼᱟᯠⲴㄎҹሩ
㹼᭩䙐ˈሶᴹⲴ⤜・Ⲵൠ४࠶䬰୶⁑ᔿ䙀
ҏᔰ䘋⌠ޕഭ䠁⢋ᡰ൘Ⲵᐲ൪⭏ᘱսˈᒦ
↕᭩䙐ᡀⴤ㩕䘎䬱ᓇ⁑ᔿDŽㅜҼ䱦⇥ˈࡉᱟ
ᥔঐҶа䜘࠶⌠ഭ䠁⢋Ⲵ⭏ᆈオ䰤DŽަйᱟ
൘ߌъᵪỠ䬰亶ฏᕅ ޕ6ᓇⲴ㓿㩕⁑ᔿˈ
⌠ഭ䠁⢋Ⲵ㠚䓛ᴹⲴԱъ䘲ᓄ㜭࣋ᆈ൘ᶱ
ᒦԕ↔Ѫཱྀᵪˈޘ䶒ᢃޕབྷරߌᵪⲴ䬰ᐲ
䲀ˈоᢙབྷҶⲴ⭏ᘱսᰐ⌅३䝽ˈሬ㠤䘲ᓄ
൪DŽ
Ⲵ᭸⦷ࠪ⧠л䱽DŽަഋᱟо䠁⢋ᡰ⭏ᆈⲴᐲ
൪⭏ᘱս䛫᧕Ⲵ⭏ᘱս⛩ྲབྷරߌᵪ䬰
ᷦᶕⴻˈ⌠ഭ䠁⢋䘹ᤙⲴ䖜ර䐟ᖴⲴєњ䱦
亶ฏࠪ⧠ҶᯠⲴ⭏ᆈオ䰤ˈሩ⌠ഭ䠁⢋ӗ⭏
⇥ˈሩᓄⲴᱟ⭏ᘱ䘲ᓄⲴєњн਼ቲ⅑ᡆᯩ
Ҷ⭏ᘱ੨ᕅ࣋DŽ
⌅DŽ൘ㅜа䱦⇥ѝˈ⌠ഭ䠁⢋䈅മ䈳ᮤ㹼Ѫ
䖜ර䐟ᖴ࠶᷀
ᯩᔿԕ䈻≲൘ᴹ⭏ᘱսѝᴤྭⲴ䘲ᓄᐲ൪
൘ ᒤˈ⌠ഭ䠁⢋ߣᇊ൘ᴹ
⭏ᘱ⧟ຳⲴਈॆDŽ䙊䗷᭩ਈԱъⲴ䬰
୶ъ⁑ᔿⲴสк䘋㹼䈳ᮤ઼᭩䘋ˈᒦ䈅മ
䚃ˈ⌠ഭ䠁⢋㧧ᗇҶާᴹᴤՈ⿰Ⲵ䚃㜭
䙊䗷䘉ӋѮ᧚ᶕݻᴽ㓿㩕ѝⲴഠ䳮DŽ᤹ᵜ⹄
࣋DŽ㘼൘ㅜҼ䱦⇥ѝˈ⌠ഭ䠁⢋俆ݸᱟ䈅മ
ウⲴ䙫䗁ˈᤷⲴᱟ䙊䗷䈳ᮤ㹼Ѫ⁑ᔿ ୶ъ
ӾᴹⲴ䬰ሿරߌᵪⲴᐲ൪⭏ᘱս⛩ѝ䏳
⁑ᔿ ᶕᇎ⧠ሩᯠⲴᐲ൪⭏ᘱսⲴ䟽ᯠ䘲
䗱ࡠ䛫Ⲵǃާᴹᴤ儈䱴࣐٬Ⲵ䬰བྷරߌ
ᓄDŽ
ъᵪỠⲴᐲ൪⭏ᘱս⛩DŽ൘䘉䏳䗱Ⲵ䗷〻
൘ᇎ䱵ѝˈ⌠ഭ䠁⢋Ⲵ୶ъ⁑ᔿ ㅜа䱦⇥ᱟሩՐ㔏Ⲵ㓿䬰փ㌫䘋
㔬ਸ㘼䀰ˈӾᵜ᮷Ⲵ⨶䇪࠶᷀Ṷ
ᵜ⹄ウᕅޕԱъ㜭࣋䇴ՠᑞࣙ࠶
ѝˈ⌠ഭ䠁⢋䈅മ䙊䗷ᕅ ޕ6ᓇ㓿㩕䘉ᯠ
᷀䠁⢋䳶ഒ䖜ර䐟ᖴ䘹ᤙˈ㜭࣋࠶᷀Ⲵᶀᯉ
Ⲵ୶ъ⁑ᔿᡆ㘵࣏㜭 ᶴ䙐ᶕ䘲ᓄᯠⲴ⭏ᘱս
ᶕⓀѫ㾱䠁⢋䳶ഒᖃᰦⲴаӋᮠᦞ䍴ᯉ઼Ա
ਁኅDŽ
ъ㇑⨶ቲⲴ㠚䇴࠶DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
੮ ޣҾՈ࣯ǃн䏣ǃᵪՊ઼ေ㛱Ⲵ䇴ՠ㔃᷌ ѩԎ ቡъⲴ໎࣐
ؘஎەӑ 䠁⢋䘎䬱ᓇ઼ 6ᓇⲴᢙኅˈᨀҶᴤཊⲴ࣎ޜᇔ઼䬰ᯩ 䶒Ⲵս
䟽㿶୶ъѝⲴᢰᵟᓄ⭘
൘䇑㇇ᵪ઼ӂ㚄㖁ᯩ䶒Ⲵᣅ䍴໎࣐DŽ
Ҷ䀓୶૱ⲴᶕⓀ
൘ራѝഭࡦ䙐লᯩ䶒ˈᴹ㢟ྭⲴ䇔⸕઼㜭࣋DŽ
䍗⢙䍘䟿઼ḷ߶
⭘Ҿ⭏ӗⲴᶀᯉ享ਸṬˈࡦ䙐ল享ㅖਸḷ߶ᒦᗇࡠ䇔䇱
䍗⢙ሩᐲ൪Ⲵ䘲ᓄᙗ
оࡦ䙐ল㚄㌫㍗ᇶˈ䍗⢙ਟԕ㓸䘲ᓄᐲ൪䴰≲DŽ
ᯠӗ૱Ⲵᤱ㔝ᔰਁ
оᓄ୶ਸˈሩߌ⭘䇮઼༷ӗ૱Ⲵ䘋㹼ᤱ㔝ᔰਁDŽ
ᇊԧ㜭઼࡙࣋⏖⦷
оᓄ୶Ⲵᇶ࠷ޣ㌫ˈ䱽վҶ⭏ӗᡀᵜˈᒦ㜭ཏ㠚ѫ䇮ᇊ ԧṬˈ㧧ᗇ儈࡙⏖⦷DŽ
н䏣
ᇎ䱵ᛵߥ
䍴ṬǃઈᐕⲴᢰ㜭઼㜭࣋
аӋઈᐕн䘲ਸ⢩ᇊ㊫රⲴᐕˈн㜭൘սѝᓄ⭘ᯠ⸕ 䇶DŽ
ษ䇝н䏣
ሩ࣎ޜᇔӪઈ઼䬰ઈᐕⲴษ䇝нཏˈ൘䇑㇇ᵪˈӂ㚄㖁 ઼,7ษ䇝ᯩ䶒ҏн䏣DŽ
䬰ᨀॷᡈ⮕
⋑ᴹࡋᔪ׳䬰ㆆ⮕Ⲵ᰾⺞ḷ߶ˈҏ⋑ᴹޣҾ׳䬰ㆆ⮕ᡀ࣏ Ⲵ᰾⺞ᇊѹDŽ
䍴䠁н䏣
Աъ䴰㾱ᴤཊⲴ䍴ᵜᡆᯠᣅ䍴㘵DŽ
ᵪՊ
ᇎ䱵ᛵߥ
ㄎҹሿ
ᐲ൪ᇊս᰾⺞ˈᐲ൪ㄎҹн࠶ݵDŽ
൘ᐲ൪ѝ㧧ᗇ䇔ਟⲴӗ૱
䠁⢋૱⡼৺ަḷ߶ᐢ㓿㧧ᗇ⌠ഭߌъ㻵༷ᐲ൪ԕ৺⭘ᡧⲴ ᒯ⌋䇔ਟDŽ
ᶕ㠚ࡦ䙐লⲴ㢟ྭ᭟ᤱ
䈕Աъоࡦ䙐ল؍ᤱ㢟ྭޣ㌫ˈᒦ㜭㧧ᗇަᑞࣙˈ
ӗ૱ㅖਸ䈕ഭⲴ㓿⍾փ㌫Ⲵ
ߌъ䇮઼༷ӗ૱ሩ傡ࣘ䈕ഭ㓿⍾ਁኅᖸ䟽㾱DŽ
㾱≲ ေ㛱
ᇎ䱵ᛵߥ
㕪ѿᶕ㠚Ҿ᭯ᓌ઼⿱㩕䜘䰘
઼᭯ᓌԕ৺⿱㩕䜘䰘㕪ѿ㚄㌫ˈ㕪ቁަᑞࣙDŽ
Ⲵ᭟ᤱ 䬰ਇᆓ㢲઼᭯ᓌ᭯ㆆᖡ૽
ߌᵪ䇮઼༷ӗ૱Ⲵ䬰ਇᆓ㢲઼᭯ᓌ᭯ㆆᖡ૽DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
䖜රᡀ᭸䇴ՠ
ᔿ䖜ර䗷〻⨶䇪ṶᷦˈᒦሩṶᷦⲴ䙫䗁㔃ᶴ
䪸ሩṸֻԱъ⌠ഭ䠁⢋ˈަ୶ъ
䘋㹼Ҷ䱀䘠ˈᒦਁኅࠪа྇࠶᷀ᯩ⌅ˈᒦ䙊
⁑ᔿ䖜රⲴєњ䱦⇥ᒦ⋑ᴹᆼޘᆼᡀˈਚ䘋
䗷ᒿᰦⲴṸֻ⹄ウᯩ⌅࠶᷀Ҷ⌠ഭ䠁⢋Ⲵ୶
㹼Ҷተ䜘Ⲵ᧘ᒯˈ䳮ԕሩ⌠ഭ䠁⢋୶ъ⁑ᔿ
ъ⁑ᔿ䖜ර䗷〻ˈࡍ↕傼䇱Ҷ䘉྇ᯩ⌅Ⲵᇎ
䖜රⲴᮤփ⣦ߥ䘋㹼ޘ䶒Ⲵ䇴ԧDŽഐ㘼ӵ䪸
⭘ᙗDŽ
ሩⴞࡽᐢ䟷⭘᧘ᒯⲴᯠ⁑ᔿⲴ䘀㹼ᛵߥᶕ䇴
ՠDŽ
⭼ᐲ൪⭏ᘱ⧟ຳਈॆᡆѪҶᇎ⧠ਟᤱ㔝ਁኅ
ᵜ⹄ウ䇔Ѫˈ୶ъ⁑ᔿ䖜රᱟԱъ൘ཆ
Ӿ亴ᵏⴞḷкⴻˈ൘䟷ਆҶ䘎䬱
ᝯᲟⲴࡪ◰лˈ䙊䗷䈳ᮤԱъ䜘Ⲵ㾱㍐䝽
ᓇ㓿㩕Ⲵൠ४ˈ⌠ഭ䠁⢋ᐢ㓿ᡀ࣏ᇎ⧠Ҷᨀ
㖞ᡆ࣏㜭ᶴ䙐ˈሩ⧟ຳ䘋㹼䘋а↕䘲ᓄⲴ䗷
ॷ䬰䚃૱䍘ⲴⴞḷDŽӾ㧧ᗇ⭏ᆈオ䰤Ⲵ
〻DŽ䘉䘲ᓄ䗷〻ᰒਟԕᱟሩ⧟ຳⲴঅ㓟䘲
䀂ᓖⴻˈ䘎䬱ᓇ䇑ࡂ䙊䗷ᕪॆ઼ᨀॷ䚃઼
ᓄˈ৸ਟԕᱟ䙊䗷ራᯠⲴ⭏ᘱս⛩ੁަ䘋
૱⡼㜭࣋ˈᴹ᭸ⲴᐙപҶ⌠ഭ䠁⢋൘ᴹ⭏
㹼䏳䗱ᡆᢙ⧠ݵᴹ⭏ᘱսⲴ䗩⭼DŽ㘼ᖃԱъ
ᘱսѝⲴൠսˈ㘼 6ᓇ䇑ࡂᤃኅҶԱъⲴ㶽
ᴰ㓸ᡀ࣏䗮ࡠоᐲ൪⭏ᘱ⧟ຳⲴࣘᘱᒣ㺑
䍴⇥DŽӾ䖜රᡀᵜⴻˈ䖜ර䇑ࡂⲴᣅޕ
ᰦˈԱъⲴ୶ъ⁑ᔿሶ༴Ҿаっᇊ⣦ᘱˈ
ᖃᓎབྷˈնቍ䈅ᕅޕҶཆ䜘ᣅ䍴Ӫˈ࠶ᮓ䍴
Աъҏሶ㧧ᗇаᇊ〻ᓖⲴਁኅDŽնᖃ⭏ᘱ⧟
䠁ᡀᵜ઼仾䲙DŽ
ຳᡆԱъ㠚䓛ᛵߥ⅑ࠪ⧠ਈॆᰦˈ䘉⭏
ᘱᒣ㺑ሶ䚝ࡠൿˈԱъሶ䘋ޕᯠа䖞Ⲵ䖜
ᙫփᶕⴻˈ⌠ഭ䠁⢋Ⲵ୶ъ⁑ᔿ
䖜රᴹަ⤜⢩ⲴӞ⛩ˈ⢩࡛ᱟሶ䘎䬱ᓇ઼ 6
ර䗷〻ѝDŽ
ᓇ䘉є㓿㩕ᯩ⌅ᕅߌޕъᵪỠ䇮઼༷䴦Ԧ
Ⲵ䬰㓿㩕ъѝˈ਼ᰦ䖜රҏ㓸ത㔅⵰䠁
䈕ޜਨⲴ䖜රࣘഐǃ䖜ර䐟ᖴ䘹ᤙⲴᯩᔿ䜭
⢋ᴹⲴṨᗳ૱⡼㜭࣋ˈᱟሩ⌠ഭ䠁⢋ᴹ
оᵜ⹄ウ࠶᷀ṶᷦѝᡰᨀࠪⲴٷ䇮լDŽ
Աъ୶ъ⁑ᔿⲴаՐDŽ䘉っѝ≲䘋৸
ᇼᴹࡋᯠⲴ䖜රᯩ⌅ˈᴹᵋᐙപ⌠ഭ䠁⢋䳶
ԕл㔃䇪˖
ഒঐᦞⲴᐲ൪⭏ᘱսൠսˈҏᴹᵋᤃᇭަᡰ
༴⭏ᘱսⲴ䗩⭼ˈቡⴞࡽⲴᛵߥⴻˈ䘉୶
䘲ᓄ⣦ߥоԱъⲴཆ䜘⭏ᘱ⧟ຳⲴཡ㺑ˈާ
ъ⁑ᔿ䖜රᱟᴹ᭸ⲴDŽն൘୶ъ⁑ᔿ䖜රᇎ
փࡠԱъ୶ъ⁑ᔿⲴ㾱㍐ѝˈवᤜԱъཆ䜘
ᯭѝ䍴䠁ᡀᵜⲴ䗷ᓖ⎸㙇ሬ㠤Աъ༴Ҿᶱㄟ
ഐ㍐ǃԱъ⭏䍴Ⓚ઼㜭࣋ˈᖃԱъ䜘
仾䲙ѝⲴ䘉ᛵߥˈਁ⭏൘Ҷ⌠ഭ䠁⢋Ⲵ䖜
Ⲵ㜭઼࣋Աъ㓴㓷ᇎ⧠Ⲵ࣏㜭ᰐ⌅䘲ᓄ⧟
ර䗷〻ѝˈ䘉仾䲙ᱟަԆ⌠ഭߌъᴽ࣑ъ
ຳⲴ࣋ᰦˈԱъሶӗ⭏䖜රⲴࣘഐDŽ
ѝሿԱъ൘䘋㹼୶ъ⁑ᔿ䖜රᰦᓄᖃ〟ᶱ䚯
ⲴݽDŽ
〻ˈ൘䘉њ䗷〻ѝԱъⲴ䖜ර㹼Ѫᴰࡍᱟส
ᵜ⹄ウ൘ሩ䠁⢋ޜਨⲴṸֻ࠶᷀ѝਁ⧠ˈ
สҾԕк䇔䇶ˈ䙊䗷⹄ウˈᵜ⹄ウᗇࠪ Աъ୶ъ⁑ᔿⲴ䖜රҾԱъⲴ⭏ᘱ
ԱъⲴ୶ъ⁑ᔿ䖜රᱟањࣘᘱ䗷
Ҿ䖜රࣘഐ৽Ⲵࠪڊᓄˈն⭡Ҿᇎᯭ䖜රՊ ू९ৈખչ߈ي
ሩ⧟ຳ઼Աъ㠚䓛Ⲵ㜭઼࣋䍴Ⓚӗ⭏ᖡ૽ˈ
ᵜ᮷֯⭘⭏ᘱս⨶䇪ˈ൘᮷⥞⹄ウⲴส
ഐ㘼ᇎᯭ䖜රⲴ㹼Ѫ৸Պᖡ૽ࡠ䖜ර䗷〻Ⲵ
кᶴᔪࠪ⭏ᘱᆖ㿶䀂лⲴѝሿԱъ୶ъ⁑
ਁኅˈ൘䖜ර߶༷нݵ䏣Ⲵᛵߥлᴹਟ㜭Պ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
ĂşÄ&#x2026;ÜýÄ&#x2026;ÜÎŤà à Ä&#x2026;ĂłÄ&#x2021;ĂşÄ&#x201E;üÏŢ ĂŽĹ&#x2013;ĂŞÄ&#x2014; Ä&#x2C6; Ă&#x153;ĂÄ&#x201E;Ă 4VQQMFNFOUBSZ ĂŽĂśÄ&#x192;Ă&#x203A;Ä&#x153;Ä&#x2026;Ä?çÄ&#x160;Ä&#x20AC;ĂŹĂŤÄ&#x201E;ĂŹĂşÄ&#x2026;Ă&#x2014;Ă´
á&#x2C6;Źă ¤ÔąŃ&#x160;â˛´ŕŚĄáľŞŕ Şâ§ Ç&#x201E;
ă&#x201A;ŚË&#x2014; ŕ śáˇ&#x20AC;Ô&#x2022;á&#x2021;&#x160;á&#x2122;&#x2014;ŃŞŃŤË&#x2C6;ă&#x2022;ŞŃżáŽ ⨜ᚊáŚ&#x17E;Ë&#x2014;
á&#x2021;&#x17D;áŻä&#x2013;&#x153;රⲴâ&#x20AC;ŤŢŁâ&#x20AC;Źä&#x17E;ŕľ&#x2DC;Ҟᢎߜä&#x;˝áŻ ä&#x2DC;&#x2039;ăšźâ?
áľ&#x153;Ꭱá¨&#x20AC;ŕ ŞŇśâ?á&#x2DC;ąá&#x2020;&#x2013;ăżśä&#x20AC;&#x201A;ⲴԹŃ&#x160;ŕśŃ&#x160;â &#x2018;á&#x201D;ż
á&#x2DC;ąä&#x2DC;˛á&#x201C;&#x201E;Ⲵä?&#x;á&#x2013;´Ë&#x2C6;Óžă&#x2DC;źä&#x2DC;šá¤&#x2122;ާÖ&#x192;Ⲵᯊâ&#x152;&#x2026;Ë&#x2C6;á&#x2019;Śŕľ&#x2DC;
ä&#x2013;&#x153;ŕśťŕ śáˇ&#x20AC;᚜ᡌË&#x2C6;Őśá&#x2C6;ŠŇžä&#x2DC;&#x2030;âż˝ä&#x2013;&#x153;ŕśťä&#x2014;ˇă&#x20AC;ťâ˛´Ţ§Ö&#x192;
â&#x2020;&#x201D;ส⚰кâ&#x20AC;ŤŕžÚ&#x160;â&#x20AC;Źä?Łŕ˝?Ⲵ߶༷áĄ&#x2020;亴ᚸÔ&#x2022;á&#x201C;&#x201E;á&#x2C6;Šä&#x2013;&#x153;ŕśť
Ö&#x152;â&#x2DC;ᾪ⨜ă&#x2022;ŞŃżâ?Ąâ&#x20AC;Ťâš&#x201E;ⲴŢ&#x2022;â&#x20AC;Źă&#x201A;ŚË&#x2014; áľ&#x153;Ꭱâš&#x201E;ă&#x201A;Śä?´
á&#x2021;&#x17D;áŻä&#x2014;ˇă&#x20AC;ťŃ?ŕ Şâ§ â˛´áŻ á&#x203A;ľßĽÇ&#x201E;
áŻ&#x2030;э㞹สҞᚸ֝ԹŃ&#x160;á¨&#x20AC;â&#x20AC;Ťâ˛´×&#x2039;â&#x20AC;ŹŇźáĄťä?´áŻ&#x2030;Ë&#x2C6;ă&#x2022;ŞŃż
ă&#x2026;&#x153;аᥝⲴä&#x2C6;łá¸&#x2022;ટä&#x2021;Żä&#x2C6;¸ä?´áŻ&#x2030;Ë&#x2C6;ŕ śáˇ&#x20AC;Ⲵᴚá¸á&#x2122;&#x2014;ä´°
áľ&#x153;âš&#x201E;ă&#x201A;Śă&#x153;ŃŞâ&#x152; ŕ´Ń?á&#x2C6;żÔąŃ&#x160;Ë&#x2C6;á&#x2030;&#x201D;ŢŚáą&#x;ŕź´Ňž
Ő?ă&#x201D;?ăšźŃ&#x160;áĄ&#x2020;á´˝ŕŁ&#x2018;ŇžŐ?ă&#x201D;?ăšźŃ&#x160;ⲴŃ?á&#x2C6;żÔąŃ&#x160;á¨&#x20AC;â&#x20AC;Ť×&#x2039;â&#x20AC;Ź
ăžąä&#x2DC;&#x2039;Đ°â&#x2020;&#x2022;âš&#x201E;ă&#x201A;Śâ˛´ĺ&#x201A;źä&#x2021;ąÇ&#x201E;
Đ°á&#x2021;&#x160;Ⲵ৲ă&#x2DC;łŕŞźä&#x20AC;&#x201C;ߣä°&#x17E;äť&#x2C6;Ⲵá&#x2122;?ä?&#x;Ç&#x201E;՜ਟᰌáľ&#x153;âš&#x201E;
ă&#x201A;Śâ&#x20AC;Ťâ?Ś×?â&#x20AC;Źá&#x2020;&#x2C6;ŕľ&#x2DC;Đ°Ó&#x2039;Đ˝ä?ŁË&#x2013; ᚸ֝ä&#x2DC;šá¤&#x2122;ŕŚ&#x2026;Đ°Ë&#x2C6;
ટԹŃ&#x160;ä&#x2DC;&#x2039;ăšźä?&#x2DC;ᚸ֝Ⲵâš&#x201E;ă&#x201A;ŚË&#x2C6;ਟᰌŇ?ä&#x2DC;&#x2039;Đ°â&#x2020;&#x2022;á&#x2C6;Š
ă&#x2022;ŞŃżä?&#x2DC;ᚸ֝á&#x2C6;Šâ&#x2C6;&#x201E;ŕ śáˇ&#x20AC;âš&#x201E;ă&#x201A;ŚŕŞźŕ˝&#x2014;ᚧáľ&#x153;á&#x2021;&#x17D;ä&#x2021;ąâš&#x201E;
⨜ä&#x2021;Şŕ śáˇ&#x20AC;᚜ᡌä&#x2DC;&#x2039;ăšźá&#x2020;źŕŽ´Ç&#x201E;
䪸á&#x2C6;ŠÔ&#x2022;кнä?ŁË&#x2C6;ä&#x2DC;&#x2039;Đ°â&#x2020;&#x2022;âš&#x201E;ă&#x201A;Śá¤?ŕť&#x17D;ŕŁ?ăšźŃ&#x160;
Ő&#x20AC;ৰâ&#x20AC;ŤŕŁŁŢ&#x2020;â&#x20AC;Ź ă&#x2013;&#x2021;⧚ áľžÓ&#x17E;á&#x2020;ˇ Ó&#x201A;ă&#x161;&#x201E;ă&#x2013; á°ŚÔ&#x201C;ⲴŕśŃ&#x160;â &#x2018;á&#x201D;żŕĄ&#x2039;ᯠË&#x2013;ԧُŕĄ&#x2039;ä&#x2122;?ăżśä&#x20AC;&#x201A; Ń?ŕ´á?&#x2022;Ń&#x160;ă&#x201C;żâ?ž ⌝ਚਠß&#x;áąť áľžâ&#x2030;šäŤł ÔąŃ&#x160;ä&#x2013;&#x153;රⲴ޵â?Ľâš&#x201E;ă&#x201A;Ś ă&#x201D;?ä&#x2021;&#x2018;Оߣă&#x2020;&#x2020; ⌝äŞ&#x203A;äŞ&#x203A; ⌝á&#x2021;&#x2021;ß&#x2039; ŕ´ŕ˝&#x2020;ŕśŃ&#x160;â &#x2018;á&#x201D;żŕĄ&#x2039;ᯠâš&#x201E;ă&#x201A;Śă&#x201D;Źä&#x2DC; ŕ˝&#x2020;ŕ´ă&#x201C;żâ?žĐžă&#x2021;&#x2018;⨜ 亊ŕ´ĺ&#x2018;ż ŕŞ&#x2DC;ĺ&#x2018;żáś ŕśŃ&#x160;â &#x2018;á&#x201D;żŕĄ&#x2039;ᯠŕ´ŕ˝&#x2020;ᎡâĽ&#x17E;ă&#x201D;Źä&#x2DC; ŕ§şŕ śáˇ&#x20AC;᚜ᡌ᜴á&#x201D;Ş ŕśŃ&#x160;âš&#x201E;ă&#x201A;Ś ä&#x2030;&#x2019;⌝ъ áś&#x2DC;á&#x201D;Şáşľ â?á&#x2DC;ąá&#x2020;&#x2013;⨜ä&#x2021;Şŕľ&#x2DC;ă&#x201C;żâ?žă&#x2021;&#x2018;⨜亜ŕ¸?á&#x201C;&#x201E;â&#x2DC;Ⲵâš&#x201E;ă&#x201A;Śă&#x201D;Źä&#x2DC; ă&#x20AC; ᢰă&#x2021;&#x2018;⨜âš&#x201E;ă&#x201A;Ś á&#x2022;?â &#x160; á&#x2022;?ä&#x20AC; áĄ&#x2C6;âŽ&#x2022;â?á&#x2DC;ąá&#x2020;&#x2013; áĄ&#x2C6;âŽ&#x2022;⨜ä&#x2021;Şŕ¨ á&#x160;&#x2026;Ⲵᯠᯩ੠ă&#x20AC; á&#x2020;&#x2013;á&#x2020;&#x2013;âš&#x201E;ă&#x201A;Ś
DiMaggio, P. & Powell, W. (1983). The iron cage revisited:Institutional isomorphism and DPMMFDUJWFÇ°SBUJPOBMJUZÇ°JOÇ°PSHBOJ[BUJPOBMÇ°ĹłFMET Ç°American Sociological Review, 42(2), 147. Humphrey, J. & Schmitz, H. (2002). How does insertion in global value chains affect upgrading in industrial clusters?. Regional Studies, 36(9), 11. Linder, J. C. & Cantrell, S. (2001). Five business-model myths that hold companies back. Strategy & Leadership, 29(6), 6. Lindgardt, Z., Reeves, M. & Wallenstein, J. (2008). Waking the giant: Business model innovation in the drug industry. In Vivo, 6(26), 6. Malhotra, Y. (2000). Knowledge management and new organization forms: a framework for business model innovation. Information Resources Management Journal, 13(1), 10. McIntosh, R. P. (1985). The background of ecology : concept and theory. UK: Cambridge University Press. Porter, M. E. (1991). Towards a Dynamic Theory of Strategy. Strategic Management Journal, (12), 23. ùŠÄ&#x2021;ĂŽĂ&#x2013;Ä&#x2021;øøÄ&#x2020;ïøÄ&#x201A;Ă&#x153;Ă&#x2122;Ä?èþÄ&#x2021;ĂłĂ?Ä&#x2021;Ă&#x2013;Ç°5$*Ç° Ă&#x2013;ĂşÄ?ÜŠÏÄ&#x160;Ç°Ä&#x2122; Ç°ĂżÄ&#x2021;Ă&#x2014;Ä&#x2021;ÜÎÄ?ÞáýÄ&#x2021;ÿêøŤÄ&#x2019;ĂşÄ&#x2026;ĂżÄ&#x2020;Ă&#x153;Ă&#x2122;ÜýÄ&#x2021;ÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
Venkatraman, N. & Henderson, J. C. (2008). Four vectors of business model innovation: value capture in a network era From strategy to execution. Berlin: Springer. Zott, C. & Amit, R. (2010). Business model design: an activity system perspective. Long range planning, 43(2/3), 11. 5SBOTMBUFE $IJOFTF 3FGFSFODFT Luo, M. & Li, L. Y. (2015). The innovation of business model in ainternet era: persperctive from value creation. China Industrial Economics, 29(1), 95-107. [in Chinese] Wang, J. F., Feng, J. & Li, H. L. (2006). Study on the connotation of enterprise transformation. Statistics & Decision, 22(2), 153-157. [in Chinese] Wang, X. X. & Wang, Z. J. (2009). A review of researches on the innovation of business model. Foreign Economics & Management, 31(12), 33-38. [in Chinese] Xiang, G. P. & Zhou, P. J. (2011). Business model innovation: Foreign literature review and construction of analysis framework. Commercial Research, 55(4), 84-89. 9JF Ç°8 Ç°% Ç° Ç°:BOH Ç°+ Ç°. Ç° Ç°"Ç°SFWJFXÇ°PGÇ°UIFÇ°BQQMJDBOUJPOÇ°PGÇ°FDPMPHZÇ°UIFPSZÇ°JOÇ°UIFÇ°ĹłFMEÇ° of ecomic and management. Science and Technology Management Research, 24(3), 125-129. Zhang, Y. & Zhang, R. (2003). Strategic ecology: new direction of strategic theory development. Studies in Science of Science, 21(1), 35-40.
ùŠÄ&#x2021;ĂŽĂ&#x2013;Ä&#x2021;øøÄ&#x2020;ïøÄ&#x201A;Ă&#x153;Ă&#x2122;Ä?èþÄ&#x2021;ĂłĂ?Ä&#x2021;Ă&#x2013;Ç°5$*Ç° Ă&#x2013;ĂşÄ?ÜŠÏÄ&#x160;Ç°Ä&#x2122; Ç°ĂżÄ&#x2021;Ă&#x2014;Ä&#x2021;ÜÎÄ?ÞáýÄ&#x2021;ÿêøŤÄ&#x2019;ĂşÄ&#x2026;ĂżÄ&#x2020;Ă&#x153;Ă&#x2122;ÜýÄ&#x2021;ÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
5JUBOBOǰ 5PNPOHLIPOǰ SFDFJWFEǰ IFSǰ #BDIFMPSǰ %FHSFFǰ PGǰ &DPOPNJDT ǰ NBKPSǰJOǰ*OUFSOBUJPOBMǰ5SBEJOHǰGSPNǰ/BODIBOHǰ6OJWFSTJUZǰJOǰ ǰ"OEǰ JOǰ ǰTIFǰHSBEVBUFEǰ.#"ǰGSPNǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ /PXǰTIFǰJTǰBǰ1I % ǰ$BOEJEBUFǰPGǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU
&SNJOHǰ 9Vǰ 1I % ǰ 3FONJOǰ 6OJWFSTJUZǰ PGǰ $IJOB ǰ JTǰ UIFǰ 1SPGFTTPSǰ PGǰ .BOBHFNFOU ǰ)FǰIBTǰCFFOǰJOWJUFEǰUPǰCFǰBǰMFDUVSFSǰCZǰNPSFǰUIBOǰUFOǰ VOJWFSTJUJFTǰ JOǰ $IJOB ǰ %S ǰ 9Vǰ IBTǰ CFFOǰ Bǰ WJTJUJOHǰ QSPGFTTPSǰ UPǰ NBOZǰ VOJWFSTJUJFTǰBSPVOEǰUIFǰXPSME ǰBOEǰBTǰBǰ'VMCSJHIUǰTDIPMBSǰUXJDFǰJOǰ64" ǰ )Fǰ IBTǰ BVUIPSFEǰ TFWFSBMǰ CPPLT ǰ POǰ TUSBUFHJDǰ NBOBHFNFOUǰ BOEǰ JOUFS OBUJPOBMǰ CVTJOFTTǰ BOEǰ IBTǰ QVCMJTIFEǰ OVNFSPVTǰ BSUJDMFTǰ POǰ 4USBUFHJDǰ .BOBHFNFOUǰBOEǰ*OOPWBUJPOǰJOǰTDIPMBSMZǰKPVSOBMT ǰ)FǰIBTǰCFFOǰSFTQPO TJCMFǰGPSǰSFTFBSDIǰPOǰNBOZǰTVCKFDUTǰQVUǰGPSXBSEǰCZǰUIFǰ/BUJPOBMǰ/BUVSBMǰ 4DJFODFǰ 'PVOEBUJPO ǰ UIFǰ /BUJPOBMǰ 4PDJBMǰ 4DJFODFǰ 'PVOEBUJPO ǰ BOEǰ PUIFSǰ BVUIPSJUJFTǰ BUǰ QSPWJODJBMǰ BOEǰ NJOJTUSZǰ MFWFM ǰ $VSSFOUMZǰ IFǰ JTǰ Bǰ QSPGFTTPSǰ PGǰ 1BOZBQJXBUǰ *OTUJUVUFǰ PGǰ .BOBHFNFOU ǰ BOEǰ IJTǰ SFTFBSDIǰ BSFBTǰ BSFǰ SFMBUFEǰ UPǰ TUSBUFHJDǰ NBOBHFNFOU ǰ PSHBOJ[BUJPOBMǰ UIFPSJFT ǰ JOUFSOBUJPOBMǰNBOBHFNFOUǰBOEǰFEVDBUJPOǰNBOBHFNFOU
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ӫଭԃڐՇନूڬ९ љइઐীО҆ %&7&-01.&/5 8": 0' $3&"5*7*5: 5)& $"4& 0' 53"*/*/( */ 1"*/5*/( ୁ㿕 8FO ;IFOH
ࡒФ ݽ ;IJNJO 5BOH ݤ
ᵜ⹄ウ䟷⭘Ҷᇎ傼⌅ˈ⭘⤜・ṧᵜWỰ傼ᯩ⌅ˈ∄䖳Ҷᇎ傼㓴઼ሩ➗㓴൘ӄњࡋ䙐࣋ᆀ
ਈ䟿൘һ઼ݸһਾ⍻䈅ѝⲴᐞᔲDŽ㔃᷌ਁ⧠ᇎ傼㓴ᇎ傼ࡽਾᴹᱮ㪇ਈॆˈ㘼ሩ➗㓴ࡽਾ⋑ᴹ ᱮ㪇ᐞᔲDŽ㺘᰾ᙍ㔤Ⲵ⍱ᙗˈ⤜ࡋᙗˈ⚥⍫ᙗˈᝏᙗˈ઼⍎ሏ࣋ㅹӄњ㔤ᓖѪสᵜ㺘ᖱ Ⲵࡋ䙐࣋ˈਟԕ䙊䗷㢪ᵟᮉ㛢Ⲵ䇝㓳ᶕᨀ儈ˈᒦфਟԕ䘋㘼ᨀ儈ࡋᯠ≤ᒣDŽަᵪࡦᱟˈ䙊䗷 䇮䇑ᴹޣ䈮〻ᶕᨀ儈ᆖ⭏Ⲵᝏ⸕㜭࣋ˈᜣ䊑㜭࣋ˈ઼㺘䗮㜭࣋DŽᵜ⹄ウ傼䇱ҶᡀᒤӪษޫࡋ 䙐࣋ᨀ儈ࡋᯠᙗⲴਟ㹼ᙗˈѪᨀ儈ᡀᒤӪⲴࡋ䙐࣋ᨀҶањᴹ᭸Ⲵ䙄ᖴDŽ Ҽ୰ટ˖ࡋ䙐࣋ˈ㢪ᵟᮉ㛢ˈ㔈⭫䇝㓳
"CTUSBDU ǰ 6TFEǰUIFǰFYQFSJNFOUBMǰNFUIPE ǰUIJTǰTUVEZǰVTFEǰUIFǰJOEFQFOEFOUǰTBNQMFǰUǰUFTUǰNFUIPE ǰ DPNQBSJTPOǰPGǰUIFǰFYQFSJNFOUBMǰHSPVQǰBOEǰDPOUSPMǰHSPVQǰJOǰųWFǰDSFBUJWFǰDIJMEǰWBSJBCMFǰEJGGFSFODFTǰ JOǰQSJPSǰBOEǰBGUFSǰUIFǰUFTU ǰ5IFǰSFTVMUTǰTIPXFEǰUIBUǰUIFǰFYQFSJNFOUBMǰHSPVQǰIBWFǰNBEFǰTJHOJųDBOUǰ DIBOHFTǰCFGPSFǰBOEǰBGUFSǰUIFǰFYQFSJNFOU ǰBOEǰUIFǰDPOUSPMǰHSPVQǰOPǰTJHOJųDBOUǰEJGGFSFODFTǰCFGPSFǰ BOEǰBGUFS ǰ4IPXǰUIBUǰUIJOLJOHǰŴVFODZ ǰPSJHJOBMJUZ ǰŴFYJCJMJUZ ǰTFOTJUJWJUZ ǰBOEǰJOTJHIUǰJOUPǰųWFǰEJNFOTJPOTǰ BTǰ UIFǰ CBTJDǰ DIBSBDUFSJ[BUJPOǰ PGǰ DSFBUJWJUZ ǰ DBOǰ UISPVHIǰ UIFǰ USBJOJOHǰ UPǰ JNQSPWFǰ BSUǰ FEVDBUJPO ǰǰ BOEǰJUǰDBO ǰJOǰUVSO ǰJNQSPWFǰUIFǰMFWFMǰPGǰJOOPWBUJPO ǰ5IFǰNFDIBOJTNǰJTǰUIBU ǰUISPVHIǰUIFǰEFTJHOǰ UIFǰDPVSTFǰUPǰJNQSPWFǰUIFǰTUVEFOUTĴǰBXBSFOFTT ǰJNBHJOBUJPO ǰBOEǰQSFTFOUBUJPOǰTLJMMT ǰ5IJTǰTUVEZǰ EFNPOTUSBUFEǰUIFǰGFBTJCJMJUZǰPGǰDVMUJWBUJOHǰDSFBUJWJUZǰBEVMUTǰJNQSPWFǰJOOPWBUJWF ǰUPǰJNQSPWFǰUIFǰ BEVMUTĴǰDSFBUJWJUZǰQSPWJEFTǰBOǰFGGFDUJWFǰXBZ ,FZXPSET ǰDSFBUJWJUZ ǰBSUǰFEVDBUJPO ǰUSBJOJOHǰJOǰQBJOUJOH ǰ ↓བྷ㇑⨶ᆖ䲒൘䈫ᐕ୶㇑⨶ঊ༛ ǰ1I % ǰ$BOEJEBUF ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰ !RR DPN ǰ ᮉᦸˈ↓བྷ㇑⨶ᆖ䲒 ǰ1SPGFTTPS ǰ1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOU ǰ& NBJM ǰ[NU !IPUNBJM DPN
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ږઈ
ᔿˈᐖ㝁઼ਣ㝁Ⲵ࠶ᐕሬ㠤ӪԜᐖ㝁㔏⋫ᰕ
ࡋ䙐࣋ᱟᡁԜ䀓ߣ䰞仈Ⲵ⚥ᝏⓀ⋹ˈ、
ᑨ⭏⍫ˈ㘼㔈⭫ቡᱟ㾱䇙ਣ㝁༽㣿ˈ⭘а࠷
ᆖߣㆆⲴᙍ㔤สDŽᡀ࣏ᔰਁࡋ䙐࣋ᱟ㇑⨶
⇥䘧ᜁǃⅪ僇ǃ៸ᙐᐖ㝁ˈ䀓᭮ਣ㝁Ⲵ⚥
ᆖ⹄ウⲴањ䟽㾱䈮仈DŽ
ᝏˈӾ㘼ᔰਁࠪࡋ䙐࣋DŽ
Āࡋ䙐࣋āⓀҾб䈝FUHDUH ণࡋ
ᒤ 㖾ഭ㢪ᵟ䍴ࣙᵪᶴޜᐳҶ㖾ഭ
䙐ǃࡋᔪǃ⭏ӗǃ䙐ቡ ৸〠Ѫࡋ䙐㜭࣋DŽ
㢪ᵟᮉ㛢⣦ߥⲴ䈳ḕ⹄ウᣕülj䎠ੁ᮷᰾
㻛䂹ѪĀ⧠ԓࡋ䙐ᆖᔰኡ啫⾆āⲴ) 儈ቄ亯
㢪ᵟᮉ㛢ᣕ 7RZDUH FLYLOL]DWLRQ $
)UDQFLV*DOWRQ Ҿ ᒤ俆⅑൘lj䚇ՐⲴཙ
5HSRUW RQ $UWV (GXFDWLRQ DŽᣕ䇔Ѫ 㢪
NJаҖѝᨀࠪҶࡋ䙐࣋Āཙ䚇Ր⨶䇪ā
ᵟᮉ㛢ⲴⴞⲴᱟĀ䍻Ҹ䶂ᒤӪԕ᮷᰾ᝏ ษޫ
ᔰࡋҶĀࡋ䙐ᗳ⨶ᆖāᴰᰙⲴ⹄ウDŽ➺ᖬ⢩
ࡋ䙐࣋ Րᦸᴹ᭸Ⲵ⋏䙊㜭࣋ ᨀᡰ䈫ǃᡰ
ᒤ൘ަ㪇lj㓿⍾ਁኅ⨶䇪 ሩҾশԫǃ
㿲઼ᡰ䰫ሩ䊑ⲴᐕާDŽāഐ↔⭡㖾ഭབྷ
䍴ᵜǃؑ䍧ǃ઼࡙㓿⍾ઘᵏⲴ㘳ሏѝNJ俆
ᆖlj䴦⛩亩ⴞNJ =HUR 3URMHFW ǃᮉ㛢⍻
⅑ᨀࠪҶࡋᯠ ,QQRYDWLRQ ⨶䇪Ⲵสᵜ㿲
䈅ᴽ࣑⽮ (GXFDWLRQDO 7HVW 6HUYLFHV ԕ৺
⛩DŽ 㓖⪏ཛ ➺ᖬ⢩ ਹቄ⾿⢩*XLO
३ ީ ๑ ・ ޜᆖ ṑ 3 L W W V E X U J K 3 X E O L F
IRUG Ҿ ᒤሶࡋ䙐࣋ᇊѹѪ㜭࣋Ⲵǃ䟽
6FKRROV ਼ޡᔰਁҶĀ㢪ᵟ᧘䘋ā䈮〻ˈሩ
㿶њӪ㓿⭡ᙍ㘳㘼㺘⧠ҾཆⲴ㹼ѪDŽ਼ᰦˈ
ࡋ䙐࣋ษޫ⹄ウӗ⭏Ҷ䟽㾱ᖡ૽DŽ
Ԇ৸ᨀࠪҶĀ⤝ѹࡋ䙐࣋ā઼Āᒯѹࡋ䙐
࣋āⲴᾲᘥDŽ⤝ѹࡋ䙐࣋ᤷᴰ㜭ԓ㺘ࡋ䙐ᙗ
䇝㓳ࡪ◰ᨀ儈Ⲵᙍ䐟ˈ䙊䗷ᇎ傼ᶕ᧒䇘ࡋ䙐
Ӫ⢙⢩ᖱⲴ㜭࣋˗ᒯѹⲴࡋ䙐࣋ࡉᤷࡋ
࣋ᔰਁⲴ䙄ᖴDŽሶ⨶䇪оᇎ䐥䘋㹼㔃ਸˈ䇱
䙐ᙗӪṬˈᆳᱟањԓ㺘ࡋ䙐ᙗӪ⢙⢩ᖱⲴ
ᇎࡋ䙐࣋ᱟਟԕ䙊䗷аᇊⲴ⇥ษޫᨀ儈
㓴㓷ᯩᔿⲴ䰞仈DŽ൘Ԇⴻᶕˈࡋ䙐࣋нᱟа
Ⲵˈሩབྷᆖ⭏ษޫԕ৺䴰㾱ᨀ儈ઈᐕࡋᯠ㜭
অаⲴ㜭࣋ˈ㘼ᱟ⭡ཊн਼㜭࣋ᶴᡀⲴ
࣋Ⲵ䜘䰘ᨀҶањਟ䘹ᤙⲴ⇥DŽ
ᵜ⹄ウ↓ᱟสҾབྷ㝁Ⲵ⍫䏳ᙗਟԕ䙊䗷
㔬ਸ㜭࣋DŽ *XLOIRUG ࡋ䙐࣋Ⲵᴰࡍ ⹄ウ䳶ѝҾӪṬ SHUVRQDOLW\ ǃ㛼Ჟ㓿শ
ू९ऩङ
DQWHFHGHQW FRQGLWLRQ ઼䇔⸕ഐ㍐ FRJQL
WLYH IDFWRU ሩࡋ䙐࣋Ⲵᖡ૽ ਾᶕⲴ⹄ウ৸
䇘䇪ࡋ䙐࣋ษޫⲴਟ㜭ᙗ઼ᵪࡦDŽ
⹄ウⲴ⹄ウⴞḷᱟԕ㔈⭫㜭࣋䇝㓳Ѫֻˈ
࣐кҶࣘᵪ PRWLYDWLRQ ઼⧟ຳ HQYLURQ PHQW DŽ ڵц א
ू९ङӀѽू९ொ
ᯟ֙䟼 6SHUU\ Ⲵ⹄ウਁ⧠ 䠁བྷ
䙊䗷䇮䇑઼ᇎᯭษޫᝏ⸕ˈᜣ䊑઼㺘䗮
࣬ ˈӪ㊫བྷ㝁࣏㜭Ⲵৼ䶒ᙗ઼Ӫ㊫䇔
йњᯩ䶒㜭࣋Ⲵ㔈⭫䈮〻ˈ⹄ウ䘉Ӌ䇝㓳ᱟ
⸕⁑ᔿⲴӔ㶽ᙗˈ㿶㿹ᝏ⸕Ҿⴤ᧕ᝏ⸕⁑
㜭Ӿᙍ㔤Ⲵ⍱ᙗ IOXHQF\ ˈ⤜ࡋᙗ
ᔿˈᱟਟษޫⲴˈᱟан਼ⲴĀᙍ㔤䗷
RULJLQDOLW\ ˈ⚥⍫ᙗ IOH[LELOLW\ ˈ
〻āˈ਼ᰦҏᱟࡋ䙐䗷〻ѝнਟᡆ㕪Ⲵ㓴ᡀ
ᝏᙗ VHQVLWLYLW\ ˈ઼⍎ሏ࣋ SHQHWUD
䜘࠶DŽ䍍㪲 ⡡ᗧॾⲴ⹄ウ䇪䇔ѪᆖҐ㔈⭫ᱟ
WLRQ ӄњᯩ䶒ᶕᨀ儈ࡋ䙐࣋DŽ
ᴹ᭸ษޫࡋ䙐ᙗᙍ㔤ǃࡋ䙐࣋Ⲵᐕާᡆᯩ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ू९ङ۞У
ሩสᵜݳ㍐Ⲵђཡǃнॿ䈳ǃна㠤ㅹ⧠䊑
ᡁഭⴞࡽⲴࡋ䙐࣋ษޫ⹄ウˈ㾱Ѹ䗷Ҿ
ਈᗇᝏˈᒦࠪഠ䳮ˈራ≲䀓ߣ䙄ᖴˈڊ
ח䟽Ҿᮉ㛢ᗳ⨶ᆖˈ㾱Ѹᆼޘᱟ䈮〻䇮䇑ᡆ
ࠪ⥌ᜣᡆᶴᡀٷ䇮ˈሩٷ䇮䘋㹼Ự傼઼Ự
ᇎ傼ˈ⨶䇪оᇎ䐥㔃ਸ䖳ᕡDŽᵜ⹄ウሶᇎ傼
傼ˈҏ䇨ᱟ؞᭩઼Ự傼ˈ䗮ࡠᴰ㓸㔃
傼䇱⨶䇪㔃ਸˈާᴹᇎ䐥ԧ٬઼ᯩ⌅䇪Ⲵ䍑
᷌DŽ 7RUUDQFH )HLVW䇔Ѫˈࡋ䙐࣋
⥞DŽ䈕⹄ウⲴ䇝㓳ᯩᔿˈቡᱟ൘ቍ䈅ᨀа
ᱟᯠ仆㘼ф䘲ҾѪ䰞仈䀓ߣⲴᯩ
њᴹ᭸ൠ㍟〟ǃ䞍䞯ǃਁᯩᔿǃ⇥DŽ֯
⌅DŽ )HLVW *UXEHU ઼ :DOODFH 䇔
ࡋ䙐࣋ᖒᡀ䗷〻ѝⲴ㾱㍐˖䭀Ⲵ㿲ሏ࣋ǃ
Ѫࡋ䙐࣋Ⲵᇊѹवᤜᯠ仆ᙗ઼ԧ٬ˈࡋ䙐ᙗ
儈᭸Ⲵ䇠ᗶ࣋ǃ䳶ѝⲴ⌘࣋ǃᢩࡔᙗⲴ䇴
ӗ૱ᗵ享ᯠ仆фփ⧠ࠪㅖਸḀӋཆ൘ḷ߶Ⲵ
ԧ㜭࣋ǃࡋ䙐ᙗⲴᙍ㔤㜭࣋ ਜ਼ᜣ䊑㜭࣋
ԧ٬DŽ *UXEHU :DOODFH 6WHUQEHUJ
ǃ㺘⧠㜭࣋ǃࣘ㜭࣋ᗇࡠᴹ᭸䇝㓳DŽ֯ᴤ
ᨀࠪ ޣҾࡋ䙐࣋Ⲵᇊѹᆈ൘єњ਼ޡ㾱㍐
ཊӪᴹਟ㜭ᤕᴹࡋ䙐ᙗᙍ㔤㜭࣋ˈ䘋㘼ާ༷
ণĀᯠ仆ᙗā઼Ā䘲⭘ᙗā Ԇሶࡋ䙐࣋ᇊ
ࡋ䙐࣋DŽᡰ䉃Āཙ䍻ᔲ⾰āⲴӪˈਚн䗷ᱟ
ѹѪаࡋ䙐ᰒᯠ仆 ᤷࡽᡰᵚᴹǃ⤜ࡋ
ᣃտҶਸ䘲Ⲵབྷ㝁ᙍ㔤⁑ᔿ䖜ᦒⲴ࣎⌅ˈ䘉
Ⲵǃ亴ᜣнࡠⲴ ৸䘲⭘ ᤷ൘⢩ᇊⲴᛵຳ
࣎⌅ˈቡᱟᡁԜ㾱⹄ウⲴࡋ䙐ᙗᙍ㔤⁑ᔿ
ѝ н䎵ࠪ⧠ᴹᶑԦⲴ䲀ࡦ ӗ૱ާᴹ⽮Պ
Ⲵ䇝㓳DŽ
ԧ ٬ ᡆ 㘵 њ Ӫ ԧ ٬ Ⲵ ӗ ૱ Ⲵ 㜭 ࣋ ā DŽ 6WHUQEHUJ $PDELOH
ࣣކଚ
ޣҾࡋ䙐࣋⹄ウⲴ⨶䇪䎠ੁǃ⹄ウᯩ⌅ǃ
㘼䀰 ᱟӪާᴹⲴሩࡋ䙐࣋ਁኅ઼ሩࡋ䙐ԫ࣑
փ㌫ᔪ䇮оᆖ、ൠսㅹޣᇩ ᐢ㓿ᗇҶབྷ
ᆼᡀ䎧׳䘋ᡆ؍䇱⭘Ⲵњᙗ⢩
䟿Ⲵ⨶䇪оᇎ䐥ᡀ᷌DŽ㲭❦ˈᴹབྷ䟿Ⲵ⹄ウ
ᖱDŽ*XLOIRUGˈ6WHUQEHUJDŽᐤ嗉 %DUURQ ઼
⹄ウҶࡋ䙐࣋ˈࡋ䙐࣋Ⲵᗳ⨶ᆖഐ㍐ǃࡋ䙐
᷇亯 +DUULQJWRQ ሶަᾲᤜѪ ᴹ䖳儈Ⲵᇑ
࣋Ⲵ⭏⨶ᆖഐ㍐ˈࡋ䙐࣋Ⲵᶴᡀˈࡋ䙐࣋Ⲵ
㖾㜭઼࣋ᒯ⌋Ⲵޤ䏓 ௌ⅒༽ᵲⲴһ⢙ ㋮࣋
ᖒᡀ䗷〻ˈࡋ䙐࣋Ⲵษޫˈࡋ䙐࣋Ⲵ⍻䟿ˈ
ᰪⴋ ާᴹ⤜・ࡔᯝ㜭࣋ 㠚ѫᙗᡆ⤜・ᙗ䖳
նᱟࡋ䙐࣋ᖒᡀⲴޣ䭞⛩˖ࡋ䙐࣋ᙍ㔤⁑ᔿ
ᕪ ᴹ㠚㿹࣋ 㠚ؑ ᴹ㜭࣋༴⨶ᡆ䘲ᓄ൘㠚ᡁ
Ⲵษޫ઼䖜ॆⲴ䙄ᖴতаⴤਜ਼DŽ⧠ᴹⲴࡋ
ᾲᘥѝ᰾ᱮሩ・ᡆӂߢケⲴњᙗ⢩ᖱ ԕ
䙐࣋⹄ウᲞ䙽䇔Ѫˈࡋ䙐࣋ᱟ⭡Ც࣋ഐ㍐઼
৺ඊᤱ㠚ᐡⲴࡋ䙐࣋DŽ ڵц א
䶎Ც࣋ഐ㍐ᴹᵪ㔃ਸᖒᡀⲴDŽ
㘼䀰 ѫ㾱᧒䇘ࡋ䙐࣋ӗ⭏Ⲵ䗷〻 ণ⵰䟽Ҿ
ሩࡋ䙐ᙗⲴ䇔䇶ቭ㇑ᆈ൘⵰࠶↗ նӪԜ
澝ӫଭۅЗы VKXYUT DŽቡࡋ䙐ᙗњӪ
澝ӫଭۅଋ३ VXUIKYY DŽቡࡋ䙐ᙗ䗷〻
∄䖳ᇩ᱃᧕ਇⲴ⹄ウṶᷦ㠣ቁवᤜ њᯩ䶒
䇔⸕ᗳ⨶䗷〻Ⲵ᧒䇘DŽ䘉оᗳ⨶ᆖ⹄ウѝⲴ
ǃࡋ䙐ᙗњӪ SHUVRQ ˗ ǃࡋ䙐ᙗ䗷〻
ؑ༴⨶ LQIRUPDWLRQ SURFHVVLQJ ᡆ䇔⸕
SURFHVV ˗ ǃࡋ䙐ᙗӗ૱ SURGXFW ˗
⁑ᔿ FRJQLWLYH PRGHO ᱟⲴޣDŽࡋ䙐
ǃࡋ䙐ᙗ⧟ຳ HQYLURQPHQWᡆSODFH DŽ
Ⲵ䗷〻䈤ޣҾࡋ䙐䗷〻Ⲵ⹄ウ ᒤᗧഭ⭏
7RUUDQFH 䇔Ѫˈࡋ䙐࣋ᱟ䘉ṧањ䗷
⨶ᆖᇦ㦧ᴬ 㦧㫉䎛ީᨀࠪҶࡋ䙐Ⲵй 䱦⇥
〻ˈণሩ䰞仈ˈሩн䏣ˈሩ⸕䇶кⲴ㕪䲧ˈ
䈤DŽ㦧㫉䎛ީᢺㅜањ䈳ḕ⹄ウⲴ䱦⇥〠Ѫ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
㍟〟䱦⇥ˈㅜҼ䱦⇥Ѫᆥॆ ᡆ␡ᙍ⟏㲁
ᡀ᷌ᡆӗ૱DŽĀᯠ仆ᙗā RULJLQDOLW\ о
䱦⇥ˈㅜйњケ❦ࡠ䀓ߣᯩṸⲴ䱦⇥Ѫ
Ā䘲ᇌᙗā DSSURSULDWHQHVV ᱟࡋ䙐࣋ӗ૱
ਁ䱦⇥DŽ
⹄ウѝⲴᲞ䙽⏥DŽ㢮ᴬ䍍ቄ $PDELOH ᤷ
ࠪ བྷ䜘࠶ᆖ㘵Პ䙽䇔਼ᯭ⌠ഐ 6WHLQ ൘
ԕਾ⌅ഭᮠᆖᇦӘ࡙ ঊᚙ࡙ࠟ൘↔
สк৸ᨀࠪഋ䱦⇥䈤˖ ㍟〟 ǃᆥॆ
ᒤ㔉ࠪࡋ䙐࣋ᇊѹ ࡋ䙐࣋ᱟሬ㠤ҶḀ
ǃ傼䇱 ਁDŽ⌅ഭᮠᆖᇦ䱯䗮⧋䘋а↕
ᯠ仆Ⲵ㔃᷌ 䘉њᯠⲴӗ૱ᱟᴹ⭘Ⲵǃ・
傼䇱Ҷк䘠ഋ䱦⇥䈤DŽ
ѻᴹᦞⲴǃᡆԔӪ┑ⲴDŽ ⢩ѭ㩘Ь㢮ᴬ䍍
ቄljࡋ䙐ᙗ⽮Պᗳ⨶ᆖNJ ᯩኅ⭫ㅹ䈁
൘ࡽӪ⹄ウⲴสк ᒤᗳ⨶ᆖ
ᇦॾ㧡༛⹄ウࡋ䙐ᙗᙍ㔤Ⲵ䗷〻 ൘ ᒤᨀ
䘉аᇊѹቡᕪ䈳Ҷӗ૱ⲴĀᯠ仆ᙗāоĀᇎ
ࠪ Ҷ 㪇 Ⲵ Ā ࡋ 䙐 ഋ 䱦 ⇥ ā 䇪 ࡈ Ԣ ᷇
⭘ᙗāDŽ
DŽԆ䇔Ѫԫօࡋ䙐ᙗ⍫ࣘ䜭वᤜ䘉ṧഋ
њ䱦⇥ ߶༷䱦⇥ SUHSDUDWLRQ ㍟〟
ቡࡋ䙐ᙗ⧟ຳ㘼䀰 ѫ㾱ᤷᖡ૽ࡋ䙐࣋Ⲵ⧟ຳ
䞍䞯䱦⇥ LQFXEDWLRQ ᆥॆ ᰾ᵇԧ⇥
ഐ㍐DŽࡋ䙐ᙗ⧟ຳᴰࡍᱟᤷ⧟ຳሩࡋ䙐㘵䘋
LOOXPLQDWLRQ ਁ 傼䇱䱦⇥ YHULILFD
㹼ࡋ䙐ᰦӗ⭏Ⲵ࣋ SUHVV SUHVVXUH DŽ
WLRQ 傼䇱
ᔿˈᵜ⹄ウ⵰䟽Ⲵሶᱟࡋ䙐ᙗ䗷〻DŽ
ц㓚 ᒤԓˈ㖾ഭᗳ⨶ᆖᇦᶠ
澝ӫଭ ࣪ۅKT\OXUTSKTZ۪VRGIK
䘉ഋњᯩੁᱟࡋ䙐࣋⹄ウⲴสᵜᯩ
՟ 㪋Ḅᙍᨀࠪањ䶎ᑨ䟽㾱Ⲵᾲᘥˈণ൘㦧 㫉䎛ީⲴ㍟〟䱦⇥ѻࡽ࣐ањ䱦⇥˖ਁ⧠
ӫଭूۅ९ङࣲખՇࠢيӑ
ᡆ᰾⺞䰞仈Ⲵ䱦⇥DŽ㪋Ḅᙍᤷࠪˈࡋ䙐࣋н
ӵӵᱟ䀓ߣᐢ㓿ᆈ൘ᡆнᯝ൘ӪԜ⭏⍫ѝࠪ
нᯝ㌫㔏ॆⲴ╄䘋䗷〻DŽ䘁ᶕ ӪԜੁٮҾӾ
⧠Ⲵ䰞仈DŽᴹࡋ䙐࣋ⲴӪ㓿ᑨ〟ᶱൠራᒦ
㌫㔏㿲Ⲵ䀂ᓖ⹄ウࡋ䙐࣋DŽࡋ䙐࣋㌫㔏㿲
ਁ⧠࡛Ӫ䘈⋑ሏ㿹ࡠⲴ䰞仈ˈᒦ࣐ԕ䀓ߣ
&UHDWLYLW\ V\VWHP YLHZ 䇔Ѫ ࡋ䙐࣋ᱟ
$ + ݻᡰ䈤 Āࡋ䙐䗷〻Ⲵ䘉ࡂ
ཊഐ㍐ӂ⭘Ⲵӗ⢙ वᤜњփⲴ⸕䇶㛼
࠶ ਚᱟᾲᤜൠ৽᱐ҶᆳⲴ㔃ᶴDŽᇎ䱵к 䱦
Ჟǃ䇔⸕仾ṬǃӪṬ⢩䍘ǃࣘᵪ ԕ৺њփᡰ
⇥ⲴപᇊⲴ⅑ᒿᱟнᆈ൘ⲴDŽྲ᷌⭡↔ᗇࠪ
༴Ⲵ⭏⍫㛼Ჟǃ᮷ॆ㛼Ჟѳ㠣ᮤњ⽮Պབྷ㛼
㔃䇪䈤 ਾа䱦⇥ਚ㜭൘ࡽа䱦⇥ᆼᡀԕਾ
ᲟDŽࡋ䙐࣋⹄ウ㓿শҶањӾঅ㔤ࡠཊ㔤ǃ
ᔰ 䘉ᱟн߶⺞ⲴDŽāĀ⇿а䱦⇥䜭ᱟࡋ䙐
нᯝ㌫㔏ॆⲴ╄䘋䗷〻DŽࡽᵏࡋ䙐࣋⹄ウབྷ
䗷〻ᗵ㾱Ⲵ઼ᮤփⲴ㓴ᡀ䜘࠶DŽնᱟ ᆳԜ㓿
㠤ਟԕᾲᤜѪޝབྷਆੁ ণ⾎〈ѫѹਆੁ
ᑨᱟӂ⑇䘿ⲴDŽāᡁഭ⭏⢙ᆖᇦᶘ㓚ටӾ
P\VWLFDODSSURDFK ǃᇎ⭘ѫѹਆੁ SUDJ
ањᴤѪᒯ⌋Ⲵ䀂ᓖᨀࠪҶਖаഋ䱦⇥䇪
PDWLF DSSURDFK ǃᗳ⨶ࣘ࣋ਆੁ SV\FKRG\
ণᇎ䐥 6 DŽᖂ㓣 * ⨶ᜣ / ╄㓾 < 䇔Ѫ
QDPLF DSSURDFK ǃᗳ⨶⍻䟿ਆੁ SV\FKR
ӪⲴ、ᆖ䇔䇶ቡᱟ䘉ഋњ䱦⇥Ⲵᗚ⧟ 㷪
PHWULF DSSURDFK ǃ䇔⸕ѫѹਆੁ FRJQLWLYH
ᔿкॷ Ԇ〠ѻѪ6*/<ᗚ⧟DŽ ࡋ䙐࣋Ⲵᇊ
DSSURDFK ઼⽮ՊӪṬਆੁ VRFLDO SHUVRQ
ѹǃ㔃ᶴ઼ቲ⅑؎நӁ
DOLW\ DSSURDFK DŽ 6WHUQEHUJ /XEDUW
澝ӫଭۅфս VXUJ[IZ DŽቡࡋ䙐ᙗӗ
ࡋ䙐࣋⹄ウ㓿শҶањӾঅ㔤ࡠཊ㔤ǃ
૱㘼䀰 ѫ㾱ᤷࡋ䙐ᙗ䗷〻ѝӗ⭏Ⲵ儈ࡋ䙐ᙗ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ࡋ䙐࣋Āཊഐ㍐䇪ā䇔Ѫ㓴ᡀࡋ䙐࣋н
ӫଭۅଋ३ङࡹ
ӵᴹᲪ࣋ഐ㍐ 㘼фᴹᲪ䇶㓿傼ഐ㍐઼њᙗഐ
㍐DŽ䘉Ӌഐ㍐वᤜҶ˖ ⸕䇶ǃ㓿傼ഐ
ᒯ⌋Ⲵࡋ䙐࣋⍻䇴ᯩᔿDŽަѝਁᮓᙗᙍ㔤⍻
㍐ǃ Ც࣋ഐ㍐ǃ 䶎Ც࣋ഐ㍐DŽ䍩ቄⲫ䊚
傼ᱟࡋ䙐࣋⍻䟿ⲴѫሬDŽ䘉а㊫රⲴ⍻傼ᔰ
)HOGQKXVHQ ᨀࠪࡋ䙐࣋वᤜйњᯩ䶒
Ҿਹቄ⾿ᗧⲴ62,ᡀ྇⍻傼ˈަѝབྷ䟿仈ⴞ
⸕䇶ส㓴ᡀⲴ⸕䇶㓿傼ഐ㍐ ᝏ⸕㜭࣋
⍻䟿Ҷਁᮓᙗᙍ㔤Ⲵ⍱ᙗǃ⚥⍫ᙗǃࡋ
ǃݳ䇔⸕ᢰ㜭ᖒᡀᲪ࣋ഐ㍐ ࡋ㜭࣋ ઼
ᙗǃ઼㋮㠤ᙗDŽ䲿ਾᢈޠᯟสҾ62,⍻傼㕆ࡦ
ӪṬഐ㍐ߣᇊⲴњᙗ૱䍘ഐ㍐ ৽ᙍ㜭࣋ ণ
Ҷ䗴ӺѪ→䘀⭘ᴰᒯⲴањਁᮓᙗᙍ㔤⍻
㧧ᗇࡋ䙐࣋ᓄާ༷ањᒯ⌋Ⲵ⸕䇶ส৺⢩
傼üüࡋ䙐ᙗᙍ㔤⍻傼 77&7 DŽᇎ䱵кਁ
ᇊ亶ฏⲴᢰ㜭ǃа࣐྇ᐕᯠ઼ؑ֯⭘ᴹ
ᮓᙗᙍ㔤⍻傼䇴ՠⲴᱟਁᮓᙗᙍ㔤㜭࣋ণњ
⸕䇶สⲴݳ䇔⸕ᢰ㜭 ԕ৺а㌫ࡇᘱᓖǃ⾰
փ൘ᴹ䲀ᰦ䰤ӗ⭏ᖸཊᯠ仆ᜣ⌅Ⲵ㜭࣋ˈ
䍻ǃࣘᵪㅹӪṬഐ㍐DŽ )HOGQKXVHQ
ԕ↔ᇎ⧠ሩࡋ䙐▌㜭Ⲵՠ䇑DŽ
նнᱟࡋ䙐࣋ቡㅹҾ䘉йഐ㍐ㆰঅਐ࣐ѻ
઼ ࡋ䙐࣋ᱟवᤜӾᗳ⨶䗷〻ࡠњᙗᗳ⨶⢩ᖱ
䟽㾱㓴ᡀ䜘࠶ᴹ˖ᝏ⸕㜭࣋ǃᙍ㔤㜭࣋ǃࡋ
൘ⲴӪⲴᗳ⨶ᙗᮤփ࣏㜭 ᱟ൘ӪⲴᗳ⨶⍫
㜭࣋DŽ㔈⭫䇝㓳䙊䗷ᆖՊ㔈⭫Ⲵสᵜᢰ
ࣘⲴᴰ儈≤ᒣкᇎ⧠Ⲵ㔬ਸ㜭࣋DŽ
ᐗˈᗇࡠᴹ᭸Ⲵ䭫⛬઼ᨀ儈ˈᒦਟԕ䙊䗷ᇎ
傼⍻䈅䇱ᇎDŽ
⧠ԓⲴ㌫㔏ࡋ䙐㿲˗$PDELOHҾ ᒤ俆
㜭࣋ሬੁⲴࡋ䙐࣋⍻䇴ᱟᴰᰙфᓄ⭘ᴰ
ṩᦞࡽᵏⲴ⹄ウˈਟԕ᧘䇪˖ࡋ䙐࣋Ⲵ
ݸᨀࠪҶࡋ䙐࣋йᡀ࠶⁑රDŽᨀࠪ˖ࡋ䙐࣋ ᱟᐕࣘᵪǃᴹޣ亶ฏⲴᢰ㜭ǃᴹࡋޣ䙐࣋
ू९ङӫޏФה
Ⲵᢰ㜭ㅹഐ㍐ӂ⭘Ⲵ㔃᷌DŽ ⭠৻
䈺ˈ 䈕⁑ර䇔Ѫަѝ ᴹࡋޣ䙐࣋Ⲵᢰ
3URMHFW =HURlj䴦⛩亩ⴞNJ৺lj㢪ᵟ᧘䘋亩
㜭वᤜ 䇔⸕仾Ṭ वᤜྲօᓄሩഠ䳮 ྲօ
ⴞNJⲴⲴᇎᯭᯩṸ ԕ৺䍍㪲 ⡡ᗧॾⲴࡋ䙐
൘䰞仈䀓ߣѝᢃᙍ㔤ᇊ࣯DŽҏቡᱟᢃപ
࣋ษ䇝䇮䇑ˈ⹄ウԕ㢪ᵟᮉ㛢䈮〻ษޫࡋ䙐
ᴹᙍ㔤⁑ᔿⲴ㜭࣋DŽ ਁӗ⭏ᯠ㿲ᘥⲴ⸕
࣋Ⲵ⇥ˈᇎ⧠㢪ᵟ㜭࣋ѝⲴ㔈⭫㜭࣋䖜ॆ
䇶 ྲ৽ⴤ㿹Ⲵᯩ⌅DŽ ᐕᯩᔿ ྲᐕᰦ
Ѫࡋ䙐࣋▌㜭ᡰ䴰㾱Ⲵާփޣ㌫઼ᯩ⌅DŽ
ᱟ㚊㋮Պ⾎ 㜭ᢺަԆഠ䳮Ჲᰦ᭮㖞а
䗩 ᱟ㋮࣋⋋ݵDŽ
ࡋ䙐࣋ⲴᲪ࣋⢩ᖱˈᆖҐ㘵ቡਟ㜭ӗ⭏㿶㿹
䲿⵰ࡋ䙐࣋⹄ウⲴ␡ ޕӪԜ䙀⑀䇔䇶ࡠ
ᝏ⸕ᙍ㔤䈝䀰ᒦ䖜ॆѪࡋ䙐ᙗᙍ㔤⁑ᔿⲴ⢩
ࡋ䙐࣋䲔Ҷᵜ䓛ⲴᲪ㜭ǃࣘᵪǃӪṬㅹ൘
ᖱˈ֯ަާ༷ࡋ䙐࣋DŽԕ↔Ự傼Ҷ㢪ᵟᮉ㛢
ᶑԦѻཆ ቊ䴰ᴹ࡙Ⲵ⧟ຳоѻӔӂ⭘ᗇ
ᴹ࡙ҾѝഭⲴབྷᆖ⭏ᖒᡀࡋ䙐࣋Ⲵ᧘䇪DŽ֯
ԕਁᥕ ߥфᴹࡋޣ䙐࣋ⲴӪṬ⢩䍘ǃࣘᵪо
ࡋ䙐࣋ษޫ⨶䇪оᇎ䐥ᇎ⧠㔃ਸDŽഐ↔傼䇱
ࡋ䙐ᢰ㜭ㅹᯩ䶒 ҏ䴰䘲ᖃⲴ⧟ຳ㜭ษޫ㘼
Ⲵษޫ⁑ᔿሶާᴹᲞ䙽Ⲵ䘲⭘ԧ٬DŽ
ᵜ⹄ウ䟷ਆᇎ傼⌅䘋㹼⹄ウDŽ৲㘳㖾ഭ
ᖃ㔈⭫䇝㓳ᴹ᭸ൠษޫҶᆖҐ㘵Ⲵ亩
ᡀDŽ ∋䘎ˈ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ू९ࠃ߫
ᝏ⸕ǃሩ⢙փઘ䗩⧟ຳⲴᝏ⸕ǃሩ⢙փޣ㌫
ᵜ᮷ሶࡋ䙐࣋䇮Ѫഐਈ䟿DŽᆳवᤜ$⍱
∄ֻⲴᝏ⸕ǃሩ⢙փᱮᙗ䳀ᙗ䜘࠶Ⲵᝏ⸕о
ᙗ IOXHQF\ ˈ%⤜ࡋᙗ RULJLQDOLW\ ˈ&⚥
ሩ⢙փᆼᮤᖒᘱⲴᝏ⸕ㅹӄњᯩ䶒DŽ മ
⍫ᙗ IOH[LELOLW\ 'ᝏᙗ VHQVLWLYLW\
(⍎ሏ࣋ SHQHWUDWLRQ ӄњᆀਈ䟿 㺘 DŽ
䊑㜭࣋ˈ઼㺘䗮㜭࣋й䜘࠶Ⲵ㔈⭫䇝㓳㜭ཏ
㘼㠚ਈ䟿ᱟѪᇎ傼ѝᒢ亴亩Ⲵ㔈⭫䇝㓳DŽ
᰾ᱮᨀ儈ᆖ⭏䙊䗷ᙍ㔤Ⲵ⍱ᙗˈ⤜ࡋᙗˈ
㔈⭫䇝㓳Ⲵᮉ〻वᤜᝏ⸕㜭࣋ˈᜣ䊑㜭࣋ˈ
⚥⍫ᙗˈᝏᙗˈ઼⍎ሏ࣋㘼㺘⧠ࠪᶕⲴࡋ
઼㺘䗮㜭࣋ㅹйབྷ䜘࠶DŽ
䙐࣋DŽ
ᵜ᮷⹄ウⲴٷ䇮ᱟ˖䙊䗷ᝏ⸕㜭࣋ˈᜣ
ަѝᝏ⸕㜭࣋৸㓶࠶Ѫ˖ሩ⢙փ䗩⭼Ⲵ
֣ ˖⹄ウṶᷦ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
੮ ࡋ䙐࣋ᆀਈ䟿Ⲵᇊѹ઼⍻䟿 Պ
ࡶईۅ
ࣞӫۅ
ࢲࡴۅ
ۅ۟ݽ
ࡰبԃ
LR[KTI_
UXOMOTGROZ_
LRK^OHOROZ_
YKTYOZO\OZ_
VKTKZXGZOUT
ণᙍ㔤ᦧˈ৽ᓄ ণᴹӗ⭏ᯠⲴ䶎ࠑ ণާᴹ䖳ᕪⲴᓄਈ ণ ᇩ ᱃ ᧕ ਇ ᯠ ⧠ ণ㜭ཏ䙊䗷㺘䶒⧠ ᇊѹ
䗵䙏ˈሩ⢩ᇊⲴ䰞 ᙍᜣⲴ㜭࣋ˈ㺘⧠ 㜭઼࣋䘲ᓄᙗˈާ 䊑ˈਁ⧠ᯠ䰞仈
䊑ˈ䇔һ⢙Ⲵ
仈ᛵຳ㜭亪࡙㔉ࠪ Ѫ ӗ ⭏ ᯠ ཷ ǃ 㖅 ᴹ⚥⍫᭩ਈᇊੁⲴ
൘ਜ਼ѹǃ⢩ᖱᡆཊ
ཊ৽ᓄᡆㆄṸ
㿱ǃ俆ࡋⲴ㿲ᘥ઼ 㜭࣋ˈ㜭ਁᥕ㠚⭡
ṧᙗˈ㜭ཏ䘋㹼
ᡀ᷌
㚄ᜣ
ѹӔᦒDŽ
仈ⴞᒿ
ǃ ǃ ǃ ǃ
ǃ ǃ ǃ
ǃ ǃ ǃ ǃ
ǃ ǃ ǃ ǃ
ǃ ǃ ǃ ǃ
ਧ
ǃ ǃ ǃ
ǃ ǃ ǃ
ǃ ǃ ǃ
ǃ ǃ ǃ
ǃ ǃ ǃ ǃ
ǃ ǃ Oǃ
ǃ ǃ ǃ
ǃ ǃ ǃ
ǃ ǃ ǃ
Oǃ ⍻䈅仈
ӄњㆄṸѝଚањ ӄњㆄṸѝଚањ ࠪоՇн਼Ⲵа ྲ᷌ᡰᴹⲴ⭢䜭ᱟ ࠪоՇн਼Ⲵа
ֻѮ
ᱟᴰྭⲴ㊫∄˛ᐕ ᱟᴰྭⲴ㊫∄˛㝊 њ˖
҉ˈ⋑ᴹањ҉ᱟ њ˖ D ই⬌ E 㪑
ᐕӪӪӪᐕӪӪᐕ ሩҾ㞯ᖃҾሩҾ 1 $ 9 + ) D E щˈ䛓Ѹˈаᇊ⋑ 㨴 F 哴⬌ G ⦹㊣ ሩҾ ᖃ
F G H
ᴹањщᱟ⭢DŽ䘉 H 䉼䉶
ҾᐕᐕӪӪᐕӪӪ D 㛈 E 㟍 F
ਕ䈍ᱟ
ᐕ ሩ Ҿ
D ሩⲴ E 䭉Ⲵ
D 㝊䏮 G ᤷ H
E 㟲
F ᰒнሩҏн䭉
F G H
ू९ࡣސ
઼࣋ᙍ㔤㜭࣋DŽ
䈕⹄ウ䟷ਆᇎ傼⌅䘋㹼⹄ウDŽ
ǃᆖҐሩ䗩㓯ᝏ⸕ˈ䇝㓳ሩ䰞仈䗩⭼Ⲵ
ᝏ⸕DŽ ू९ङӀѽொ
䈕⹄ウ䪸ሩᖒᡀࡋ䙐࣋Ⲵᙍ㔤⁑ᔿˈሩࡋ䙐
オ䰤ᱟӰѸṧⲴDŽ䇝㓳ሩ䰞仈ᆈ൘Ⲵઘ䗩⧟
࣋ᖒᡀ䗷〻䘋㹼⹄ウ࠶᷀ǃ䇴ՠDŽ⹄ウٷ䇮
ຳⲴᝏ⸕DŽ
൘⢩ᇊⲴᶑԦᒢ⎹лˈ䙊䗷⢩ᇊਈ䟿Ⲵᒢ
亴ˈษޫࡋ䙐࣋Ⲵޣ䭞Ც࣋ᶴᡀ˖ᝏ⸕㜭
仈䜘࠶Ⲵ∄ֻޣ㌫Ⲵᝏ⸕˖ᖒᡀ䰞仈Ⲵޣ
࣋ǃᙍ㔤㜭࣋ǃࡋ㜭࣋ӂ⭘ޣ㌫ˈ൘
䭞䜘࠶ǃнਟਈᴤ䜘࠶ǃਟਈ䜘࠶Ⲵޣ㌫઼
㢪ᵟᮉ㛢Ⲵབྷ䟿ؑǃ㹼ѪⲴࡪ◰лˈỰ傼
∄ֻDŽ
䘉Ӌਈ䟿ᱟᴹ᭸ൠ䖜ਈѪࡋ䙐࣋DŽާփⲴ
䇝㓳ᇩᴹ˖
Ⲵਟ㿲ሏⲴ ઼䱤ᖡѝⲴ 䳀㯿Ⲵ 䜘࠶Ⲵ
ᝏ⸕DŽ
аǃ䘋㹼ᐖਣ㝁Ӕᦒ䇝㓳ˈษޫᝏ⸕㜭
ǃᆖҐሩオ䰤Ⲵᝏ⸕ˈᝏ⸕⢙փઘതⲴ
ǃᆖҐӂޣ㌫∄ֻⲴᝏ⸕ˈ䇝㓳ሩ䰞
ǃᆖҐݹᖡⲴᝏ⸕ˈ䇝㓳ሩ䰞仈 ਟ㿱
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô ǃᆖҐሩᮤփⲴᝏ⸕ˈ䇝㓳ሩ䰞仈Ⲵᆼ
䘹ᤙḀа䍘ᝏⲴᶀᯉˈṩᦞᶀᯉⲴ⢩ᙗ䟽ᯠ
ᮤᖒᘱⲴᝏ⸕ˈ⨶䀓һ⢙Ⲵ⢩ᙗǃᵜ䍘DŽ
ࡋѪ㔈⭫ᡆ⎞䴅૱DŽṩᦞḀа㔈⭫
૱ˈ䘹ᤙᓄⲴ仈ᶀ䘋㹼ࡋѪ⎞䴅ǃ䴅
䇝㓳䘉ӄ㿲ሏᯩ⌅ˈᰒਟԕ䇙ᆖՊ
㔈⭫Ⲵสᵜᢰᐗˈ䘈ਟԕ䇙ᆖՊ⭘㿶㿹ᝏ
ກ૱
⸕⁑ᔿⴻ䰞仈ǃ༴⨶ؑDŽᴹ᭸䇝㓳䭀Ⲵ
Ҽǃษޫ㢪ᵟ䢤䍿㜭࣋DŽ
㿲ሏ࣋ǃ儈᭸Ⲵ䇠ᗶ࣋ǃ䳶ѝⲴ⌘࣋ǃᢩ
йǃษޫࡋ㜭࣋DŽ
ࡔᙗⲴ䇴ԧ㜭࣋DŽਁӪԜ〟ᶱᔰਁ㠚ᐡⲴ
䘉ᱟਟԕ֯བྷ㝁ᴹ᭸᭦䳶ؑਁ⧠䰞仈
ਣ㝁̣̣൘Ր㔏ᮉ㛢㌫㔏ѝ㻛ᘭ㿶Ⲵࡋ䙐࣋
Ⲵᙍ㔤⁑ᔿˈ䘉↓ᱟࡋ䙐࣋䗷〻䇪ѝ㿲ሏ઼
བྷ㝁ˈ㧧ᗇаᯠⲴ㿶䀂ˈۿ㢪ᵟᇦаṧⴻ
༴⨶ؑⲴ䱦⇥DŽаᰖ䘉ӄᢰ㜭⟏㓳ᮤਸ
һ⢙ˈᒦф㺘䗮ࠪᶕˈа䗩ᆖҐа䗩㔈⭫ˈ
ѻࡠаᇊ〻ᓖਾˈሩ䰞仈Ⲵ⨶䀓㜭࣋ቡՊࠪ
൘䘉њ䗷〻ѝᔰਁ㠚ᐡབྷ㝁Ⲵࡋ䙐ᙗ▌࣋ˈ
⧠а⅑᰾ᱮⲴᨀॷDŽ᧕лᶕቡᱟ㍟〟઼ؑ
Ӿ㘼൘ᰕᑨ⭏⍫ǃᆖҐǃᐕѝ㧧ᗇаᯠ
䞍䞯Ⲵ䇝㓳ˈѪ㠚❦ൠ䘋ޕᆥॆ䱦⇥ ࡋ
勌Ⲵᇼᴹࡋ䙐࣋Ⲵ䀓ߣ䰞仈ⲴᯩᔿDŽ䘉ᱟࡋ
㜭࣋ ༷߶ྭڊ
䙐࣋䗷〻䇪ѝ㿲ሏ઼༴⨶ؑⲴ䱦⇥DŽ᧕л
ᶕቡᱟ㍟〟઼ؑ䞍䞯Ⲵ䇝㓳ˈҏᱟᙍ㔤㜭
ࠪањᾲᘥˈሩᝏ⸕Ⲵ⹄ウӪઈⲴࡠⲴ㔃᷌
࣋Ⲵ䇝㓳ˈѪ㠚❦ൠ䘋ޕᆥॆ䱦⇥ ࡋ㜭
ᱟ˖ĀᡁԜⲴབྷ㝁൘һᇎਁ⭏ԕࡽቡᗇࠪҶ
࣋ ˖༷߶ྭڊ
㔃䇪DŽā ⍋⩣ 0 ᐳ䲶⧋ˈ lj㿶㿹ᝏ
ǃ ཤ㝁仾᳤ᔿⲴ㔈⭫ˈᘛ䙏Ⲵ⭘㓯ᶑ⭫
⸕Ⲵ⨶NJ ṩᵜቡнᱟᡁԜⵏ↓⭘ⶋⴻ
ࠪုᘱˈ䇝㓳ԕ䗮ࡠ⭘ᴰᘛⲴ䙏ᓖ㔉ࠪㆄ
ࡠⲴь㾯DŽᖸ᰾ᱮˈ䘉ӋĀᝏ⸕ᙗⲴٿ㿱ā
Ṹˈ䇝㓳ਁᮓᙍ㔤DŽ
䇙ᡁԜⲴ⭏⍫ਈᗇㆰঅDŽն䰞仈ᱟ䘉Ӌཚ䗷
ᕪབྷˈԕ㠣ҾᡁԜᖸ䳮ⵏ↓ൠ৫ⴻһ⢙DŽ
ǃ ԕ㵇⢋Ⲵ䙏ᓖ⭫DŽ䘉ᱟሩ㿲ሏ㓶㢲
⭡ҾᡁԜⲴབྷ㝁ՊӾབྷ䟿Ⲵؑѝㆰॆ
Ⲵ䇝㓳DŽ㕃ធ㘼␡ޕൠ㿲ሏ䰞仈Ⲵ⇿а㓶
㢲ˈ䇝㓳ࠪᡰᴹ㓶ሿⲴ⯁⛩઼ᮤњ䰞仈Ⲵ
ᕅሬӪԜᆖՊ᧕ਇⶋⴻ㿱Ⲵһ⢙DŽ䘋㘼⭘
ӂ㚄㌫DŽ䇝㓳䳶ѝᙍ㔤DŽ
䘿㿶⌅઼ᱮۿᶯˈԕ৺һ⢙Ⲵⵏᇎ∄ֻⲴᑞ
ǃ ᣋᔰᡁԜⲴٷ䇮ᶕ⭫DŽ䇝㓳ሩ䰞仈
ࣙˈ䇝㓳ⵏ↓ᆖՊ⭘ⶋ৫㿲ሏһ⢙DŽᒦн
ઘതオ䰤Ⲵ઼⌘ޣ䀓䈫ˈᑞࣙ㿲ሏᒦ䇔ࠪа
ᱟᾲᘥѝһ⢙Āᓄ䈕ᱟāⲴṧᆀDŽ䇙བྷ㝁䘲
Ӌᐢ㓿㻛ᢝᴢⲴ䇔нࠪᶕⲴؑˈራᯠⲴ
ᓄн൘പᇊⲴ䱸ᰗᾲᘥҶ㘳㲁઼㿲ሏ䰞仈DŽ
⹄ウ㓯㍒઼ᯩੁDŽ䇝㓳ᣭ䊑ᙍ㔤DŽ
ᜟ⌘࣋অаൠᣅੁањᡆа㓴䰞仈Ⲵᰦ
ǃᣋᔰᡁԜⲴ亴䇮ˈؑⶋˈ䇝㓳䙫
ᡰԕˈᡁԜՊ䟷ਆᗚᒿ⑀䘋Ⲵᯩᔿˈݸ
ᖃᆼᡀҶᡰᴹⲴ䇝㓳ˈᇎ傼ሩ䊑ᐢ㓿Ґ
䗁ᙍ㔤ˈ⭘䙫䗁ᙍ㔤ᶕ⭫⭫ˈ䇙һᇎ䎠ࡠਠ
ˈىҏቡᱟ╛䮯Ⲵ㍟〟䗷〻㔃ᶏҶDŽ
ࡽᶕDŽ
ǃ䇝㓳・փᙍ㔤ˈṩᦞ丣Ҁǃ䈇ⅼǃᮓ
ն⺞ᇎᱟ൘ធធ᧕䘁䛓њ⾎ཷⲴᰦDŽഐ
᮷૱ˈ䟽ᯠࡋѪ㔈⭫ᡆ⎞䴅ǃ䴅ກ
Ѫˈབྷ㝁൘᧕ਇҶབྷ䟿ⲴؑˈᒦᖒᡀҶᴹ
૱DŽ
᭸ൠᙍ㔤⁑ᔿѻਾˈᆳՊ㠚ᐡᆼᡀᙍ㘳Ⲵ䗷
〻DŽĀ䇙Āབྷ㝁āˈ䘉њ䇽ᴹᆼᮤ㘼৸Ѡᇼ
ǃ䇝㓳䘶ੁᙍ㔤ˈṩᦞḀа䴅ກ૱ˈ
㲭❦ˈ䘉њ〟㍟䗷〻Ⲵ䮯⸝ഐӪ㘼ᔲˈ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015 Ⲵਜ਼ѹˈӾ㘼֯ӪԜнᘰ⯁བྷ㝁ᙍ㘳ᱟњ
䈝⌅䭉䈟DŽāüü- = ᶘljབྷ㝁Ⲵ〻
、⭏DŽṧᵜ䟿ԕؑ価઼ѪᓖDŽ
ᒿNJ DŽ
ᇎ傼㓴˖൘㾯ই᷇ъབྷᆖᮤ㗔䘹ਆᵜ ⍻䈅仈ⴞ䘹ᤙ˖䟷⭘䙊⭘Ⲵ77&7ǃေᓹ
ᯟࡋ䙐࣋⍻䈅仈ǃᲞ᷇ᯟ亯ǃቔ䠁ࡋ䙐࣋⍻ ू९ਸ֠
䈅仈ㅹ⍻䇴ᯩ⌅DŽ
䈕⹄ウሶ䘹ᤙᖡ૽ࡋ䙐࣋ᖒᡀⲴഐ㍐ˈ
ㅜҼ䜘࠶˖ᇎ傼㓴䘋ޕ䇝㓳DŽᝏ⸕㜭࣋ǃ
ሩᖒᡀⲴࡋ䙐ᙗᙍ㔤⁑ᔿⲴสᵜ㾱㍐䘋㹼ษ
ᙍ㔤㜭࣋ǃࡋ㜭࣋Ⲵ䇝㓳˖
ޫᇎ傼⹄ウˈᒦ⍻䈅DŽ⹄ウሩ䊑Ѫབྷᆖ⭏DŽ
㲭❦൘བྷᆖ⭏ѝ㾱᧘㹼ᵜᓄ൘ሿᆖ䱦⇥
൘བྷ㝁ާ༷⸕Ⲵ࠶ݵ䇶༷ۘⲴᛵߥлˈՊ
ቡ䈕ᆼᡀⲴ䇝㓳ᴹаᇊⲴ䳮ᓖˈնҏнᱟᆼ
ਁ⧠䰞仈ˈࡋ䙐ᙗ䀓ߣᯩṸՊࡠᶕDŽ䘉ቡ
⋑ޘᴹՈ࣯DŽሿᆖ⭏Ⲵᐖਣ㝁ਁ䗮〻ᓖ䖳᧕
㾱≲བྷ䟿ൠ᭦䳶༷ۘؑǃ༴⨶ؑDŽᐖ㝁
䘁ˈⴤ㿹ᙗ䖳ᕪˈᝏᙗᙍ㔤㜭࣋ҏᴤ࣐⍫
Պᆼᡀབྷཊᮠ᭦䳶ؑⲴ䗷〻ˈ㘼ਁ⧠䰞
䏳ˈ䘉䶎ᑨᴹ࡙Ҿࡋ䙐࣋Ⲵษޫˈ䘉ᱟབྷᆖ
仈ǃ༴⨶ؑⲴ䗷〻ࡉ༽ᵲᗇཊˈ䘉њ䗷〻
⭏ᰐ⌅∄ᤏⲴՈ࣯DŽབྷᆖ⭏ˈቔަᱟѝഭⲴ
ᖸཊᰦىᱟᰐ⌅⭘䇽≷᧿䘠઼㺘䗮ⲴDŽᡁԜ
བྷᆖ⭏ˈ䮯ᰦ䰤ⲴĀᓄ䈅ᮉ㛢āᐢ㓿֯ਣ㝁
ਟԕ⭘ᆖՊ㔈⭫ⲴᯩᔿˈਁӪԜ〟ᶱᔰਁ
Ⲵ⍫䏳〻ᓖབྷབྷ䘰߿DŽн䗷↔ᰦ↓ᱟᆖ⭏㠚
㠚ᐡⲴਣ㝁̣̣൘Ր㔏ᮉ㛢㌫㔏ѝ㻛ᘭ㿶Ⲵ
ᡁᮉ㛢઼ᆖҐⲴ哴䠁䱦⇥ˈᆖ⭏ⲴᆖҐ㠚㿹
ࡋ䙐࣋བྷ㝁DŽ䘉䟼ˈᡁԜሶᡰᴹᇎ傼࠶Ѫഋ
ᙗ≤ᒣ᰾ᱮ儈Ҿሿᆖ⭏ˈབྷᆖ⭏ਟԕᴹⴞⲴ
њ↕ཿ˖
ൠˈ㠚㿹ൠᆹᧂǃ᧕ਇࡋ䙐࣋ᆖҐDŽ䘉Ⲵ
аǃ㢪ᵟ䢤䍿䇝㓳DŽ
㠚㿹ᆖҐˈਟԕ䗮ࡠ䖳儈ⲴᆖҐ≤ᒣˈ䘉ᱟ
Ҽǃ䘋㹼ᐖਣ㝁Ӕᦒ䇝㓳ˈษޫᝏ⸕㜭
བྷᆖ⭏ⲴՈ࣯DŽ
࣋ǃᙍ㔤㜭࣋ǃࡋ㜭࣋˖㍐᧿ǃ㢢ᖙส
н䇪ᱟଚаࡋ䙐࣋⹄ウˈ䜭䇔Ѫਚᴹ
䇝㓳DŽ ؘث
йǃࡋ㜭࣋䇝㓳DŽ
ᇎ傼㓴˖㾯ই᷇ъབྷᆖ⧟ຳ䇮䇑у
ഋǃ㠚ѫࡋኅ⽪ᇎ傼㔃᷌DŽ
ъǃᔪㆁᆖуъǃഝ᷇䇮䇑уъᆖ⭏DŽ⧟ຳ
᧕лᶕDŽ䙊䗷䈮าᮉᆖˈሩᆖ⭏䘋㹼㢪
䇮䇑уъⲴᆖ⭏ᴹаᇊⲴ㔈⭫สˈᔪㆁᆖ
ᵟ૱䍿᷀ˈࡋᤷሬDŽ
уъ઼ഝ᷇䇮䇑уъⲴᆖ⭏⋑ᴹ㔈⭫สDŽ
ᇎ傼Ӫᮠ˖ Ӫ˗৲࣐⍻䈅Ӫᮠ˖ ӪDŽ
ሩ➗㓴оᇎ傼㓴ሶ਼ڊа྇⍻䈅仈DŽ
ሩ➗㓴˖൘㾯ই᷇ъབྷᆖഝ᷇䇮䇑у
ъDŽ䘹ᤙӪᮠ˖ Ӫˈᆼᡀ⍻䈅Ӫᮠ˖ ӪDŽ
ㅜй䜘࠶˖һਾ⍻䈅DŽ ԕ㔈⭫䈮Ⲵᯩᔿˈሶᇎ傼䇝㓳ᇩӔ৹
䘋㹼ᇎ傼DŽ⇿а㓴ᇎ傼䈮ᰦѪ 䈮ᰦˈ࠶ ཙ ᆼᡀDŽ䘹ᤙйњ⨝㓗࠶࡛䘋㹼DŽ࠶࡛䘋㹼ᝏ
ؘગઋЊ࠵
⸕㜭࣋ˈᜣ䊑㜭࣋ˈ઼㺘䗮㜭࣋Ⲵษ䇝DŽ
ㅜа䜘࠶˖һ⍻ݸ䈅DŽ
ᇎ傼ൠ⛩˖㾯ই᷇ъབྷᆖ㢪ᵟᆖ䲒DŽ
ሩ➗㓴˖൘㾯ই᷇ъབྷᆖᮤ㗔䘹ਆᵜ
、⭏DŽṧᵜ䟿ԕؑ価઼ѪᓖDŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ࡹડӄ࠵ؠ
ू९ৈߧ˖
⍻䈅仈ⴞ䘹ᤙ˖䟷⭘䙊⭘Ⲵ77&7ǃေᓹ
ؘӹДুٛۅڑӣߤ
ᯟࡋ䙐࣋⍻䈅仈ǃᲞ᷇ᯟ亯ǃቔ䠁ࡋ䙐࣋⍻
ᵜ⹄ウ䟷⭘Ҷ⤜・ṧᵜWỰ傼ᯩ⌅ˈ∄
䈅仈ㅹ㔬ਸ⍻䇴ᯩ⌅DŽࡋ䙐࣋ӄњᆀਈ䟿⍻
䖳Ҷᇎ傼ࡽᇎ傼㓴઼ሩ➗㓴൘ӄњࡋ䙐࣋ᆀ
䈅仈仈ਧDŽ 㿱㺘
ਈ䟿кⲴᐞᔲDŽ㔃᷌ਁ⧠є㓴⋑ᴹᱮ㪇ᐞᔲ
㺘 ˈ⍱ᙗˈ⤜ࡋᙗˈ⚥⍫ᙗˈᝏᙗˈ
࠶࡛ሩᇎ傼㓴઼᧗ࡦ㓴䘋㹼һ઼ݸһਾ
⍎ሏ࣋ˈⲴ7٬࠶࡛ᱟ ǃ ǃ
⍻䈅ˈ䇠ᖅ⍻䈅㔃᷌DŽ
ǃ ǃ ˈ3٬࠶࡛ᱟ ˈ ˈ ˈ ˈ ˈ䘲ਸ⭘ᶕڊ ሩ∄ᇎ傼DŽ ੮ ᇎ傼ࡽᇎ傼㓴઼ሩ➗㓴є㓴㔤ᓖᗇ࠶∄䖳 ؘӹ ⍱ᙗ
⤜ࡋᙗ
⚥⍫ᙗ
ᝏᙗ
⍎ሏ࣋
ӣু
4
֮қ
߶ӕٛ
ሩ➗㓴
ᇎ傼㓴
ሩ➗㓴
ᇎ傼㓴
ሩ➗㓴
ᇎ傼㓴
ሩ➗㓴
ᇎ傼㓴
ሩ➗㓴
ᇎ傼㓴
ᇎ傼㓴
:қ
6қ
ؘুٛۅڑӣߤ˖
ᱟ ˈ ˈ ˈ ˈ
∄䖳Ҷᇎ傼ࡽਾᇎ傼㓴൘ӄњࡋ䙐࣋
ˈ3٬࠶࡛ᱟζ ˈζ ˈ
ᆀਈ䟿кⲴᐞᔲDŽ㔃᷌ਁ⧠ᇎ傼ࡽਾᴹᱮ㪇
ζ ˈζ ˈζ ˈ㺘᰾㔈⭫䇝㓳
ᐞᔲ 㺘 ᇎ傼ࡽਾⲴ⍱ᙗˈ⤜ࡋᙗˈ
Ⲵᒢ亴ᱮ㪇ᨀ儈Ҷᆖ⭏Ⲵࡋ䙐࣋DŽ
⚥⍫ᙗˈᝏᙗˈ⍎ሏ࣋ˈⲴ7٬࠶࡛
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
੮ ᇎ傼㓴ᇎ傼ࡽਾ㔤ᓖᗇ࠶∄䖳 3KGT
4
9ZJ *K\OGZOUT
ᇎ傼ࡽ⍱ᙗ
ᇎ傼ਾ⍱ᙗ
ᇎ傼ࡽ⚥⍫ᙗ
ᇎ傼ਾ⚥⍫ᙗ
ᇎ傼ࡽᝏᙗ
ᇎ傼ਾᝏᙗ
ᇎ傼ࡽ⤜ࡋᙗ
ᇎ傼ਾ⤜ࡋᙗ
ᇎ傼ࡽ⍎ሏ࣋
ᇎ傼ਾ⍎ሏ࣋
Zқ
6қ
ζ
ζ
ζ
ζ
ζ
澝ুࣁثٛۅڑӣߤ
ᱟ ˈ ˈ ˈ ˈ ˈ
∄䖳Ҷሩ➗㓴൘ӄњࡋ䙐࣋ᆀਈ䟿൘
3٬࠶࡛ᱟ ˈ ˈ ˈ ˈ
һ઼ݸһਾ⍻䈅ѝⲴᐞᔲDŽ㔃᷌ਁ⧠ࡽਾ⋑
ˈ㺘᰾є⅑⍻䈅ᵜ䓛нՊᒢᢠ⍻䈅㔃
ᴹᱮ㪇ᐞᔲ 㺘 DŽᇎ傼ࡽਾⲴ⍱ᙗˈ⤜
᷌DŽ
ࡋᙗˈ⚥⍫ᙗˈᝏᙗˈ⍎ሏ࣋ˈⲴ7٬࠶࡛ ੮ ሩ➗㓴һࡽһਾ⍻䈅㔤ᓖᗇ࠶∄䖳 3KGT
4
9ZJ *K\OGZOUT
ᇎ傼ࡽ⍱ᙗ
ᇎ傼ਾ⍱ᙗ
ᇎ傼ࡽ⚥⍫ᙗ
ᇎ傼ਾ⚥⍫ᙗ
ᇎ傼ࡽᝏᙗ
ᇎ傼ਾᝏᙗ
ᇎ傼ࡽ⤜ࡋᙗ
ᇎ傼ਾ⤜ࡋᙗ
ᇎ傼ࡽ⍎ሏ࣋
ᇎ傼ਾ⍎ሏ࣋
Zқ
6қ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô ⭡к㺘䝽ሩWỰ傼㔃᷌ᱮ⽪˖ਁᮓᙍ
ሩᓄⲴ3٬൷ሿҾ ˈᐞᔲᴹ㔏䇑ᆖѹDŽ
㔤ǃ䳶ѝᙍ㔤ǃ⍱ᙗǃ⚥⍫ᙗǃᝏᙗǃ
ণ൘ᮓᙍ㔤ǃ䳶ѝᙍ㔤ǃ⍱ᙗǃ⚥⍫ᙗǃ
⤜ࡋᙗǃ⍎ሏ࣋Ⲵ↓⺞൷ᮠᇎ傼ࡽਾ∄䖳7٬
ᝏᙗǃ⤜ࡋᙗǃ⍎ሏ࣋ˈ↓⺞൷ᮠ൷儈Ҿ
࠶ ࡛Ѫ ǃ ǃ ǃ
ᇎ傼ࡽDŽሩ➗㓴ࡽਾㆄṸᰐਈॆDŽ
ǃ ǃ ǃ ǃˈ ੮ ᇎ傼ࡽਾ㔤ᓖⲴⲮ࠶∄ᛵߥ ؘӹ࠳ेघӣࡁ
ؘե࠳ेघӣࡁ
ਁᮓᙍ㔤
䳶ѝᙍ㔤
⍱ᙗ
⤜ࡋᙗ
⚥⍫ᙗ
ᝏᙗ
⍎ሏ࣋
ખ
ڊҶᆼᮤⲴ࠶㊫ ᒦ⢩࡛䱀䘠Ҷ㢪ᵟㅖਧ ྲ
㓿䗷ᇎ傼ˈ䇱ᇎҶᶴᡀࡋ䙐࣋Ⲵӄњ㔤
丣ҀⲴǃ䈇ⅼⲴǃုᘱⲴǃ㿶㿹മᖒⲴㅖа
ᓖˈਟԕ䙊䗷㢪ᵟᮉ㛢Ⲵ㔈⭫䇝㓳Ⲵ䙄ᖴᗇ
ਧ ㌫㔏৺ަ൘㺘䗮઼⋏䙊ѝⲴ䟽㾱⭘DŽԆ
ࡠᨀ儈DŽ、ᆖᙍ㔤о㢪ᵟᙍ㔤ᴹн਼Ⲵа
䇔Ѫ 㢪ᵟнӵӵᱟᛵᝏ઼ⴤ㿹Ⲵ亶ฏ 㘼ф
䶒ˈնᴤᴹ䙊ǃ㺕Ⲵа䶒DŽє㘵㕪ан
ާᴹ䇔⸕ᙗ 㢪ᵟᙍ㔤઼、ᆖᙍ㔤ᱟ਼ㅹ䟽
ਟˈਚᴹ਼ᰦᦼᨑ䘉єᙍ㔤ˈᱟޘ䶒ਁ
㾱Ⲵ䇔⸕ᯩᔿDŽԆ䇔Ѫ㢪ᵟᙍ㔤ҏ㾱䶐䙫
ኅⲴӪDŽ
䗁ˈ、ᆖᱟਁ⧠ǃ࠶᷀ǃ䀓ߣ䰞仈Ⲵ䗷〻ˈ
ᐕ、Ⲵᆖ⭏нਟ䇔Ѫ㠚ᐡ㕪ѿ丣Ҁ㓶㜎ǃ
㢪ᵟ䗷〻਼ṧ㾱ਁ⧠ǃ࠶᷀ǃ䀓ߣ䰞仈DŽሩ
ӄ丣нˈޘ䘈䈤˖Āᡁ⋑ᴹ㢪ᵟ㓶㜎DŽā᮷
Ҿབྷ㝁Ⲵᐕᶕ䇢⋑ᴹ४࡛DŽԆ䇔Ѫᖒ䊑ᙍ
、ᆖ⭏ҏн㾱䈤㠚ᐡнழҾᣭ䊑ᙍ㔤㘼ᝏᛵ
㔤઼䙫䗁ᙍ㔤ᴹᖸཊ਼ޡѻ༴ˈਟԕӂᕕ
ѠᇼˈਚՊ⎚╛ˈ䘉䜭ᱟ䭉䈟ⲴDŽ
㺕ǃӂ׳䘋DŽ䘉єᙍ㔤ᯩᔿ䜭ᱟӪ㊫䟽
ᵜᇎ傼৲㘳Ҷlj䴦⛩亩ⴞNJ䈮仈DŽ䈕䈮
㾱Ⲵᙍ㔤ᯩᔿDŽն䚇ⲴᱟӪԜሩᖒ䊑ᙍ㔤
仈ᱟ㖾ഭབྷᆖᮉ㛢⹄ウ⭏䲒㪇ଢᆖᇦ
઼㢪ᵟᮉ㛢Ⲵ䇔䇶ᗞѾަᗞDŽ⨶䇪кˈ⇿њ
ቬቄЬਔᗧᴬ 1HLVRQ *RRGPDQ ൘ ᒤࡋ
Ӫ䜭ާ༷࣐ᗧ㓣ᡰᇊѹⲴгᲪ㜭ˈ⇿њӪ
ᔪⲴDŽਔᗧᴬᮉᦸࡋᔪlj䴦⛩亩ⴞNJⲴⴞⲴ
䜭ᓄᖃࣚ࣋ਁᥕ㠚ᐡⲴ▌㜭ˈᡀѪެާ、ᆖ
ᱟੁঐ㔏⋫ൠսⲴĀ䈝䀰ǃ䙫䗁ㅖਧ㌫㔏∄
ᙍ㔤઼㢪ᵟᙍ㔤㜭࣋Ⲵ༽ਸӪDŽᵾ᭯䚃ᮉ
ަԆ㺘䗮઼㚄㔌⋏䙊㌫㔏ਢ䟽㾱ā䘉аՐ㔏
ᦸ䈤˖Ā、ᆖо㢪ᵟᱟањ⺜ᐱⲴє䶒ˈ䈱
㿲⛩ⲴᡈDŽԆሩӪ㊫֯⭘Ⲵѫ㾱ㅖਧ㌫㔏
ҏнᔰ䈱DŽā
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ᵜ⹄ウⲴ㔃䇪ᰦਟ䟽༽Ⲵˈሩᓄ㕪ѿࡋ
%⤜ࡋᙗ RULJLQDOLW\ ˈ&⚥⍫ᙗ IOH[LELO
䙐࣋䇝㓳Ⲵѝഭབྷᆖ⭏઼ᡀᒤӪᱟањᴹ
LW\ ˈ'ᝏᙗ VHQVLWLYLW\ ˈ(⍎ሏ࣋
᭸ǃ⨶ᜣⲴ㺕ݵDŽᒦфˈ䈕ᇎ傼ਟԕ䘋а↕
SHQHWUDWLRQ ˈӄњᆀਈ䟿DŽ㘼㠚ਈ䟿ᱟ
␡ˈޕᡀѪᴹ᭸Ⲵˈᨀ儈ᐕӪઈࡋᯠ࣋Ⲵ
Ѫᇎ傼ѝᒢ亴亩Ⲵ㔈⭫䇝㓳DŽ㔈⭫䇝㓳Ⲵᮉ
ษ䇝䈮〻DŽ⭡Ҿᇎ傼ሩ䊑ሩঅаˈ䈕ᇎ傼
〻वᤜᝏ⸕㜭࣋ˈᜣ䊑㜭࣋ˈ઼㺘䗮㜭࣋ㅹ
䘈ਟԕ䘋а↕ᢙབྷᇎ傼㤳ത䘋㹼傼䇱DŽ
йབྷ䜘࠶DŽަᵪࡦᱟˈ䙊䗷䇮䇑ᴹ䪸ሩᙗ䈮
〻ˈࡪ◰ਣ㝁Ⲵ⍫࣋ˈਁ⭘㿶㿹ᙍ㔤Ⲵᓄ ৈખ
⭘ˈ֯ᐖਣ㝁Ⲵ⍫ࣘ䎻Ҿᒣ㺑ˈਁᮓᙍ㔤઼
⭡↔ਟ㿱ˈԕᙍ㔤Ⲵ⍱ᙗˈ⤜ࡋᙗˈ
䳶ѝᙍ㔤ᴹ᭸㔃ਸᶕᨀ儈ᆖ⭏Ⲵᝏ⸕㜭࣋ˈ
⚥⍫ᙗˈᝏᙗˈ઼⍎ሏ࣋Ѫ㺘ᖱⲴࡋ䙐࣋
ᜣ䊑㜭࣋ˈ઼㺘䗮㜭࣋ˈ֯ᙍ㔤Ⲵ⍱ᙗǃ
ਟԕ䙊䗷㢪ᵟᮉ㛢Ⲵ䇝㓳ᶕᨀ儈DŽᵜ᮷ሶࡋ
⚥⍫ᙗǃᝏᙗǃ⤜ࡋᙗᗇࡠᨀ儈ˈӾ㘼ᨀ
䙐࣋䇮Ѫഐਈ䟿DŽᆳवᤜ$⍱ᙗ IOXHQF\
儈ࡋ䙐࣋≤ᒣDŽ
Հৰࣣކ 䍍㪲 ⡡ᗧॾ ljᘛ䙏㔈⭫˖ᔰਁࡋ䙐࣋NJˈेᯩ᮷㢪ࠪ⡸⽮ ⇥ษӜ ਹቄ⾿⢩䇪ࡋ䙐࣋>-@ ljᗳ⨶ਁኅоᮉ㛢NJ ڵц אഭཆࡋ䙐ᆖоࡋ䙐ᮉ㛢ਁኅᾲߥ>-@ lj㠚❦䗙䇱⌅⹄ウNJ ڵцࡋ א䙐ᆖウㄏᱟӰѸ">-@ lj、ᆖᆖ⹄ウNJ - 3 ਹቄ⾿ᗧ ޣҾࡋ䙐࣋⹄ウ ǰഎ亮઼ኅᵋ>-@ lj⨳ޘᮉ㛢ኅᵋNJ 㓖⪏ཛ ➺ᖬ⢩ lj㓿⍾ਁኅ⨶䇪NJ ेӜ ୶࣑ঠҖ侶 䠁བྷ࣬ བྷ㝁ਣॺ⨳䇶࣏㜭Ⲵਁ⧠üü5Ь:Ьᯟ֙䟼、ᆖਁ⧠⁑ᔿ᧒䇘lj㠚❦䗙 䇱⌅⹄ウNJ ᯭᔪߌ ࡋ䙐ᙗ㌫㔏⁑ර >-@ ljᗳ⨶ᆖࣘᘱNJ ⭠৻䈺 ཊݳᲪ㜭⨶䇪㿶䟾лⲴࡋ䙐࣋ษޫ>-@ lj⧠ԓᮉ㛢、ᆖNJ ᕐᒶ᷇ 5 - 6WHUQEHUJ ljࡋ䙐ᙗ⹄ウNJ>0@ ᡀ䜭 ഋᐍᮉ㛢ࠪ⡸⽮
'FMEOIVTFO ǰ + ǰ ' ǰ ǰ $SFBUJWJUZ ǰ "ǰ ,OPXMFEHFǰ #BTF ǰ .FUBDPHOJUJWFǰ 4LJMMT ǰ BOEǰ 1FSTPOBMJUZǰǰ 'BDUPST ǰJournal of Creative Behavior, 29 ǰ (BSEOFS ǰ) ǰ ǰFrames of Mind: The Theory of Multiple Intelligences. /FXǰ:PSL ǰ#BTJDǰ#PPLT )PQQF ǰ, ǰ% ǰ ǰ,ZMF ǰ/ ǰ- ǰ ǰ%VBMǰ#SBJO ǰ$SFBUJWJUZ ǰBOEǰ)FBMUI ǰCreativity Research Journal, 3 ǰ 3VODP ǰ. ǰ" ǰ ǰ$SFBUJWJUZ ǰAnnual Review of Psychology ǰ ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
5SBOTMBUFE $IJOFTF 3FGFSFODFT %VBO ǰ1 ǰ+ ǰ ǰ(JMMǰGPSEǰDSFBUJWJUZǰUIFPSZ ǰJournal of psychological development and education ǰ 2 ǰ &EXBSE ǰ# ǰ ǰ2VJDLǰESBX ǰEFWFMPQNFOUǰPGǰDSFBUJWJUZ ǰ ǰUIFǰOPSUIFSOǰXFOZJǰQSFTT 'V ǰ4 ǰ9 ǰ ǰ$SFBUJWFǰTUVEZǰBCSPBEǰBOEǰDSFBUFǰFEVDBUJPOǰEFWFMPQNFOU ǰJournal of dialectics of nature, 7,ǰ 'V ǰ4 ǰ9 ǰ ǰ8IBUǰFYBDUMZǰJTǰBǰDSFBUJWFǰTUVEZ ǰScience ǰ12 ǰ (VJMGPSE ǰ+ ǰ1 ǰ ǰ"CPVUǰDSFBUJWJUZǰSFTFBSDI ǰSFWJFXǰBOEǰQSPTQFDUT ǰGlobal education outlook, 25 +JO ǰ% ǰ+ ǰ ǰ$POTDJPVTOFTTǰPGǰSJHIUǰIFNJTQIFSFǰGVODUJPOTǰGPVOEǰ ǰS ǰX ǰTQFSSZǰTDJFOUJųDǰ EJTDPWFSZǰNPEFMǰOBUVSBMǰEJBMFDUJDTǰTUVEZ ǰ 4DIVNQFUFS ǰ+ ǰ ǰ#FJKJOHǰFDPOPNJDǰEFWFMPQNFOUǰUIFPSZ ǰThe commercial press,ǰ 4IJ ǰ+ ǰ/ ǰ ǰ5IFǰDSFBUJWFǰTZTUFNǰNPEFM ǰJournal of psychology, dynamic, 3 ǰ 5JBO ǰ : ǰ : ǰ ǰ 5IFǰ QFSTQFDUJWFǰ PGǰ UIFǰ UIFPSZǰ PGǰ NVMUJQMFǰ JOUFMMJHFODFTǰ DSFBUJWJUZǰ DVMUVSF ǰ Modern education science ǰ11 ǰ ;IBOH ǰ2 ǰ- ǰ ǰ4UFSOCFSH ǰ3 ǰ+ ǰ ǰResearch on creative manual.ǰ$IFOHEV ǰTJDIVBOǰFEVDBUJPOǰ QSFTT 8FOǰ;IFOH ǰJOǰ+VMZǰ ǰ)BJOBOǰVOJWFSTJUZǰDPMMFHFǰPGǰBSUǰPJMǰQBJOUJOHǰ 8JUIǰ Bǰ CBDIFMPSĴTǰ EFHSFFǰ JOǰ GPVSǰ ZFBSTǰ PGǰ VOEFSHSBEVBUFǰ DPVSTFǰ HSBEVBUJPO ǰ*Oǰ+VMZǰ ǰUIFǰPJMǰQBJOUJOHǰEFQBSUNFOUǰPGǰYJǰijBOǰBDBEFNZǰ PGǰųOFǰBSUTǰ(SBEVBUFEǰGSPNǰUISFFǰZFBSTǰHSBEVBUFǰTUVEFOUǰXJUIǰBǰNBTUFSĴTǰ EFHSFF ǰ*Oǰ.BSDIǰ ǰ ǰ4FQUFNCFSǰ ǰ1BSJT ǰ'SBODF ǰ'SFODIǰMBOHVBHFǰ TDIPPM ǰ *Oǰ 0DUPCFSǰ ǰ ǰ JOǰ 0DUPCFSǰ ǰ 1BSJT ǰ 'SBODF ǰ 7FSTBJMMFTǰ BDBEFNZǰPGǰųOFǰBSUT ǰ &DPMǰEFTǰ#FBVYǰ"SUTǰ%&ǰ7FSTBJMMFT 5IFǰDVSSFOUǰ GVMM UJNFǰ JOǰ TPVUIXFTUǰ $IJOBĴTǰ :VOOBOǰ QSPWJODFǰ GPSFTUSZǰ VOJWFSTJUZǰ BTTPDJBUFǰQSPGFTTPS %S ǰ ;IJNJOǰ 5BOHǰ SFDFJWFEǰ IJTǰ 1I % ǰ JOǰ 6OJWFSTJUZǰ PGǰ $BNCSJEHF ǰ )JTǰ NBKPSǰ SFTFBSDIǰ BSFBTǰ JODMVEFǰ UIFǰ QPMJDZǰ FOWJSPONFOUǰ BOEǰ CVTJOFTTǰ TUSBUFHJFTǰJOǰUIFǰ"TJBǰ1BDJųDǰVOEFSǰUIFǰCBDLHSPVOEǰPGǰHMPCBMJ[BUJPOǰBOEǰ JOGPSNBUJPOǰ FDPOPNZ ǰ $VSSFOUMZǰ IFǰ JTǰ EFBOǰ PGǰ *OUFSOBUJPOBMǰ $PMMFHF ǰ 1BOZBQJXBUǰ*OTUJUVUFǰPGǰ.BOBHFNFOUǰBOEǰEJSFDUPSǰPGǰ$IJOBǰ"4&"/ǰ4UVEJFT
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
.&44"(& 453"5&(*&4 "/% :065)IJ4 */5&313&5"5*0/ 0/ 5&-&7*4&% "/5* 4.0,*/( "%7&35*4*/( $".1"*(/4 ÔøõċêëŢýąöĐøăÔąöèĈ×úąôÕĀÚÔøċŞôďõąúÝìïČşöĄíýąöèŞĀóąñõìèöŢđÙüæą öæöÚ×ŢďøćÔýČííċþöĈėêąÚđêöêĄûìŢòöĈêĈúĈēêõ 4JSFF +JUUSJLBXFFQIPO 1BUBNB 4BUBXFEJO BOE 4VUUBOJQB 4SJTBJ3 "CTUSBDU ǰ 5IFǰTUVEZǰUBSHFUFEǰUPǰTUVEZJOHǰBOǰBHSFFNFOUǰCFUXFFOǰNFTTBHFǰTUSBUFHJFTǰVTFEǰBEWFSUJTJOHǰ BQQFBMTǰ BOEǰ BEWFSUJTJOHǰ FYFDVUJPOǰ JOǰ UFMFWJTFEǰ BOUJ TNPLJOHǰ BEWFSUJTJOHǰ DBNQBJHOT ǰ CPUIǰ JOǰǰ HFOFSBMǰBOEǰQBSUJDJQBUPSZǰUZQFTǰBOEǰUBJMPSFEǰCFUXFFOǰ ǰBOEǰ ǰBOEǰZPVUIĴTǰJOUFSQSFUBUJPOǰ POǰ TVDIǰ TNPLJOHǰ DFTTBUJPOǰ DBNQBJHOTǰ MBVODIFEǰ POǰ UFMFWJTJPOǰ TUBUJPOT ǰ 5IFǰ NJYǰ NFUIPETǰ PGǰǰ DPOUFOUǰBOBMZTJT ǰEPDVNFOUBSZǰSFTFBSDI ǰJO EFQUIǰJOUFSWJFXT ǰBOEǰGPDVTǰHSPVQTǰXFSF ǰUIFSFGPSF ǰ FNQMPZFE ǰ 5IFǰ ųOEJOHTǰ SFWFBMFEǰ UIBUǰ UIFSFǰ XBTǰ Bǰ TIBSFEǰ BHSFFNFOUǰ CFUXFFOǰ XIBUǰ UIFǰ 5IBJǰ )FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰper seǰJOUFOEFEǰUPǰDPOWFZǰBOEǰUIBUǰXIBUǰUIFǰZPVUITǰJOUFSQSFUFE ǰ 5IJTǰKVTUǰIBQQFOFEǰXJUIǰUIFǰHFOFSBMǰUFMFWJTFEǰBOUJ TNPLJOHǰBEWFSUJTFNFOUT ǰOPUǰXJUIǰCFJOHǰFYQPTFEǰ UPǰ UIFǰ POFTǰ DSFBUFEǰ CZǰ UIFǰ ZPVUIT ǰ *Uǰ XBTǰ TQFDJųDBMMZǰ BQQBSFOUǰ UIBUǰ FNPUJPOBMǰ BQQFBMTǰ BOEǰǰ JOGPSNBUJPO SBUJPOBMǰBQQFBMTǰXFSFǰEFMJWFSFEǰJOǰCPUIǰUZQFTǰPGǰBEWFSUJTFNFOUT ǰ"MUIPVHIǰSFNJOEFSǰ BEWFSUJTJOHǰXBTǰEJTTFNJOBUFEǰJOǰUIFǰHFOFSBMǰUZQFT ǰJUǰXBTǰOPUǰTFFOǰJOǰUIFJSǰDPVOUFSQBSUT ǰ)PXFWFS ǰ UFBTFSǰBEWFSUJTJOHǰXBTǰIJHIMJHIUFEǰJOǰQBSUJDJQBUPSZǰBEWFSUJTFNFOUT ǰCVUǰOPUǰGPSǰSFNJOEFSǰBEWFSUJTJOH ǰ ǰ 5IFǰZPVUITǰTIBSFEǰUIFJSǰQFSTQFDUJWFTǰUIBUǰNPSFǰPEETǰPGǰQFSDFJWFEǰBXBSFOFTT ǰGFFMJOHT ǰ BOEǰ BDDFQUBODFǰ XFSFǰ HFOFSBUFEǰ XIFOǰ TNPLFSTǰ BOEǰ OPOTNPLFSTǰ XFSFǰ CFJOHǰ FYQPTFEǰ UPǰ UIFǰǰ BEWFSUJTFNFOUTǰJOJUJBUFEǰCZǰUIFǰ5IBJǰ)FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰUIBOǰUIFǰPOFTǰQSPEVDFEǰCZǰ UIFǰZPVUIT ǰ'BJMVSFTǰJOǰUIFǰQBSUJDJQBUPSZǰBEWFSUJTJOHǰXFSFǰCFDBVTFǰPGǰUIFJSǰTQFDJųDǰUBSHFUǰBVEJFODFT ǰ OPǰJNQBDUTǰPGǰDIBOHJOHǰTNPLJOHǰCFIBWJPVS ǰBOEǰQFSDFJWFEǰOFHBUJWFǰJNBHFǰBOEǰUIPVHIUTǰPOǰUIPTFǰ XIPǰ TNPLFE ǰ 5IJTǰ SFTFBSDIǰ DPOUSJCVUFEǰ UPǰ UIFǰ GVSUIFSǰ EFWFMPQNFOUǰ PGǰ BOǰ BEWFSUJTFNFOUǰ BOEǰ DBNQBJHOǰGPDVTJOHǰPOǰBǰQBSUJDVMBSǰUBSHFUǰHSPVQǰJODMVEJOHǰTFDPOEIBOEǰTNPLFST ǰNBMFǰTNPLFST ǰBOEǰ GFNBMFǰTNPLFST ǰ ,FZXPSET ǰ "OUJ TNPLJOHǰ DBNQBJHOT ǰ .FTTBHFǰ TUSBUFHJFT ǰ :PVUIĴTǰ JOUFSQSFUBUJPO ǰ 1BSUJDJQBUPSZǰǰ BEWFSUJTJOHǰ ǰ
(SBEVBUFǰ4UVEFOUǰ#BOHLPLǰ6OJWFSTJUZ ǰ& NBJM ǰFFSJT@TJSFF!IPUNBJM DPN 1BUBNBǰ4BUBXFEJO ǰ1I % ǰ%FQBSUNFOUǰPGǰ1VCMJDǰ3FMBUJPOT ǰ4DIPPMǰPGǰ$PNNVOJDBUJPOǰ"SUT ǰ#BOHLPLǰ6OJWFSTJUZ ǰ & NBJM ǰQBUBNB T!CV BD UI ǰ 4VUUBOJQBǰ4SJTBJ ǰ1I % ǰ%FQBSUNFOUǰPGǰ1VCMJDǰ3FMBUJPOTǰ4DIPPMǰPGǰ$PNNVOJDBUJPOǰ"SUTǰ6OJWFSTJUZǰPGǰUIFǰ5IBJǰ $IBNCFSǰPGǰ$PNNFSDF ǰ& NBJM ǰTVUUBOJQB!HPPHMFNBJM DPN ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
íêץçõŞĀ ǰ ÜćîüĉÝĆ÷ßĉĚîîĊĚöĊüĆêëčðøąÿÜÙŤđóČęĂýċÖþćÖú÷čìíŤǰ ÖøèĊîĊĚöčŠÜýċÖþćĒøÜÝĎÜĔÝĒúąÖćøéĞćđîĉîÖćøĔîēÛþèćǰǰ Ĕîõćó÷îêøŤēÛþèćøèøÜÙŤđúĉÖÿĎïïčĀøĊęìćÜēìøìĆýîŤǰ ìĆĚÜìĊęñúĉêēé÷ǰÿÿÿ ǰĒúąđ÷ćüßîìĊęđךćöćöĊÿŠüîøŠüöǰĔîðŘǰ ó ý ǰ ǰĒúąÖćøêĊÙüćö×ĂÜđ÷ćüßîñĎšøĆïÿćøêŠĂõćó÷îêøŤēÛþèćøèøÜÙŤéĆÜÖúŠćüǰÜćîüĉÝĆ÷ßĉĚîîĊĚđðŨîÜćîüĉÝĆ÷đßĉÜ ñÿöñÿćîǰēé÷ðøąÖĂïéšü÷ÖćøüĉđÙøćąĀŤđîČĂĚ Āćǰ $POUFOUǰ"OBMZTJT ǰÖćøüĉÝ÷Ć đĂÖÿćøǰ %PDVNFOUBSZǰSFTFBSDI ǰ ÖćøÿĆöõćþèŤǰ *O EFQUIǰJOUFSWJFXT ǰĒúąÖćøÿĆöõćþèŤÖúčöŠ ǰ 'PDVTǰHSPVQT ǰñúÖćøüĉÝ÷Ć óïüŠćǰöĊÙüćöÿĂéÙúšĂÜÖĆî øąĀüŠćÜǰ ÙüćöêĆĚÜĔÝ×ĂÜñĎšÿŠÜÿćøìĊęÝąÿŠÜÿćøĂĂÖĕðĒúąÖćøêĊÙüćö×ĂÜđ÷ćüßîǰ àċęÜÖøèĊîĊĚÝąđÖĉé×ċĚîĒêŠđÞóćąēÛþèć øèøÜÙŤđúĉÖÿĎïïčĀøĊę×ĂÜǰÿÿÿ ǰđìŠćîĆĚîǰñúÖćøüĉÝĆ÷ßĊĚĔĀšđĀĘîĂ÷ŠćÜßĆéđÝîüŠćǰēÛþèćìĆĚÜǰ ǰĒïïǰĔßšÖú÷čìíŤéšćîĂćøöèŤ ÙüćöøĎÿš Öċ ĒúąÖú÷čìíŤéćš îךĂöĎúđĀêčñúǰĒöšüćŠ ÖćøĔßšÖú÷čìíŤéćš îÖćø÷ĞćĚ đêČĂîÝąëĎÖĔßšĔîēÛþèćøèøÜÙŤđúĉÖÿĎïïčĀøĊ×ę ĂÜǰ ÿÿÿ ǰĒêŠĕöŠđÖĉé×ċîĚ ĔîēÛþèćøèøÜÙŤĒïïöĊÿüŠ îøŠüö×ĂÜđ÷ćüßîǰĒêŠÖćøĔßšÖú÷čìíŤéćš îÖćø÷Ćüę đ÷šćÝąóïĕéšĔîõćó÷îêøŤ ēÛþèćøèøÜÙŤĒïïöĊÿŠüîøŠüö×ĂÜđ÷ćüßîǰĒêŠĕöŠóïĔîēÛþèćøèèÜÙŤđúĉÖÿĎïïčĀøĊę×ĂÜǰÿÿÿ ǰ ×èąìĊęđ÷ćüßîÿĎïïčĀøĊęĒúąĕöŠÿĎïïčĀøĊęǰ đöČęĂéĎēÛþèć×ĂÜǰÿÿÿ ǰÝąöĊÙüćöêøąĀîĆÖǰöĊÙüćöøĎšÿċÖøŠüöĒúąÖćø ÷ĂöøĆïöćÖÖüŠćēÛþèćøèøÜÙŤđúĉÖÿĎïïčĀøĊĒę ïïöĊÿüŠ îøŠüö×ĂÜđ÷ćüßîǰÙüćöúšöđĀúü×ĂÜēÛþèćìĊđę ÷ćüßîñúĉêđÖĉé×ċîĚ ÝćÖÖćøöĊÖúčŠöđðŜćĀöć÷đÞóćąđÝćąÝÜöćÖđÖĉîĕðǰ ĕöŠöĊñúÖøąìïêŠĂÖćøđðúĊę÷îĒðúÜóùêĉÖøøöÖćøÿĎïïčĀøĊęĒúąđÖĉé õćóúĆÖþèŤǰđÖĉéÙüćöÙĉéĔîđßĉÜúïêŠĂÙîìĊÿę ïĎ ïčĀøĊǰę ÜćîüĉÝ÷Ć ßĉîĚ îĊÖĚ ĂŠ ĔĀšđÖĉéðøąē÷ßîŤĔîéšćîÖćøóĆçîćõćó÷îêøŤēÛþèć øèøÜÙŤđúĉÖÿĎïïčĀøĊęǰ ĒúąēÙøÜÖćøøèøÜÙŤìĊęđðŨîđÞóćąÖúčŠöđðŜćĀöć÷ĔéđðŜćĀöć÷ĀîċęÜǰ đߊîǰ ÖúčŠöñĎšÿĎïïčĀøĊęöČĂÿĂÜǰǰ ÖúčŠöñĎšÿĎïïčĀøĊęßć÷ĒúąĀâĉÜ ÙĞćÿĞćÙĆâ ǰÖú÷čìíŤÿćøǰÖćøđúĉÖÿĎïïčĀøĊęǰ ÖćøöĊÿŠüîøŠüöǰõćó÷îêøŤēÛþèćøèøÜÙŤǰ ÖćøêĊÙüćö
*OUSPEVDUJPO ǰ *Oǰ UIFǰ SFDFOUǰ BOEǰ GPSUIDPNJOHǰ EFDBEFT ǰ UIFSFǰ BSFǰ UIFǰ PEETǰ PGǰ CFJOHǰ EFBEǰ CFGPSFǰ DPNFTǰPGǰBHFǰBNPOHǰNBMFǰBOEǰGFNBMFǰBEVMUT ǰ QSJNBSJMZ ǰSFTVMUTǰGSPNǰDJHBSFUUFǰTNPLJOHǰ 8PSMEǰ -VOHǰ 'PVOEBUJPO "NFSJDBOǰ $BODFSǰ 4PDJFUZ ǰ O E ǰ 4NPLJOHǰ JTǰ Bǰ NBKPSǰ DBVTFǰ PGǰ EFBUIǰǰ XIFOǰBQQSPYJNBUFMZǰBMNPTUǰ ǰNJMMJPOǰQFPQMFǰ HMPCBMMZǰ BSFǰ LJMMFEǰ CZǰ IFBSUǰ BUUBDLTǰ BCPVUǰǰ POF UIJSET ǰ*UǰJTǰGPMMPXFEǰCZǰDBODFSǰBOEǰBDVUFǰ SFTQJSBUPSZǰ JOGFDUJPOǰ 8PSMEǰ )FBMUIǰ 0SHBOJ[B UJPO 3FHJPOBMǰ0GųDFǰGPSǰ4PVUI &BTU ǰ ǰ ǰ "MUIPVHIǰ QFPQMF ǰ FTQFDJBMMZǰ UFFOBHFSTǰ JOǰ 5IBJMBOEǰBSFǰBXBSFǰPGǰSJTLTǰBOEǰESBXCBDLTǰPGǰ UPCBDDPǰVTFǰBOEǰBSFǰFYQPTFEǰUPǰBOUJ TNPLJOHǰ
DBNQBJHOTǰ /BUJPOBMǰ 4UBUJTUJDTǰ 0GųDF ǰ ǰ 1IBOVDIBSBTǰ ǰ $IBMPOHTVL ǰ ǰ UIFZǰ TUBSUǰ TNPLJOHǰBUǰBOǰFBSMJFSǰBHF ǰJ F ǰ ǰZFBSTǰPGǰBHFǰ /BUJPOBMǰ4UBUJTUJDTǰ0GųDF ǰ ǰ5IFǰOPO TUPQǰ TNPLJOHǰ JTǰ NBJOMZǰ SFBTPOFEǰ CZǰ JNJUBUJOHǰǰ TVSSPVOEJOHǰ QFPQMF ǰ QBSUJDVMBSMZǰ GSJFOETǰ BOEǰ GBNJMZǰNFNCFSTǰBOEǰCFJOHǰQFSDFJWFEǰBTǰBEVMU IPPEǰ BOEǰ NBUVSJUZǰ )FBMUIǰ -JUFSBDZǰ 4QFDJBMǰ $PMMFDUJPO ǰ O E ǰ 7JDIJU 7BEBLBOǰ FUǰ BM ǰ ǰ *OUFSFTUJOHMZ ǰUIFSFǰJTǰBǰESBNBUJDǰTIJGUǰJOǰTNPLFSTĴǰ HFOEFSǰXIFOǰNPSFǰGFNBMFǰTUVEFOUTǰQSFTFOUMZǰ BSFǰCFDPNJOHǰTNPLFSTǰUIBOǰQSFWJPVTMZǰCFDBVTFǰ PGǰ HFOEFSǰ FNQPXFSNFOUǰ BOEǰ FRVBMJUZǰ 5IBJǰ )FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰ ǰ5IFǰTUVEZǰ PGǰ ,MBOHSBIBE ǰ #IPPO /BLǰ ǰ 3VFOHWJMBJWBUFǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ǰ MJLFXJTF ǰ GVSUIFSǰ DMBSJųFEǰ UIBUǰ USJBM ǰǰ JNJUBUJPO ǰ TPDJBMǰ BDUJWJUJFT ǰ GBNJMJBSJUZ ǰ BOEǰǰ BDDFTTJCJMJUZǰBSFǰUIFǰJNQPSUBOUǰSBUJPOBMFTǰXIZǰ GFNBMFǰTUVEFOUTǰJOWPMWFǰJOǰBǰTNPLJOHǰDJSDMF ǰ ǰ "EWFSUJTFEǰ TNPLJOHǰ DFTTBUJPOǰ DBNQBJHOTǰ IBWFǰ DPOUJOVPVTMZǰ CFǰ QSPNPUFEǰ CZǰ NBOZǰǰ PSHBOJ[BUJPOTǰ BOEǰ GPVOEBUJPOTǰ JODMVEJOHǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPO ǰ *Uǰ QMBZTǰ WJUBMǰSPMFTǰPGǰJOJUJBUJOH ǰFODPVSBHJOH ǰTVQQPSUJOH ǰ BOEǰDPPQFSBUJOHǰXJUIǰTFWFSBMǰQBSUJFTǰDPODFSOJOHǰ UPǰ ESJWFǰ BOEǰ CVJMEǰ 5IBJTĴǰ QIZTJDBM ǰ BGGFDUJWF ǰ DPHOJUJWF ǰ BOEǰ TPDJBMǰ XFMMOFTTǰ BOEǰ IBQQJOFTTǰ 5IBJǰ)FBMUIǰ1SPNPUJPOǰ'PVOEBUJPO ǰO E ǰ5IFǰ PSHBOJTBUJPOǰIBTǰQBJEǰGPSǰBOUJ TNPLJOHǰJOUFSWFO UJPOTǰ BCPVUǰ Bǰ RVBSUFSǰ Bǰ ZFBSǰ 8PSMEǰ )FBMUIǰ 0SHBOJ[BUJPO 3FHJPOBMǰ 0GųDFǰ GPSǰ 4PVUI &BTUǰ "TJB ǰ O E ǰ /POFUIFMFTT ǰ TPNFǰ TUPQ TNPLJOHǰ DBNQBJHOTǰ BSFǰ VOMJLFMZǰ UPǰ CFǰ FGGFDUJWFǰ JOǰǰ RVJUUJOHǰUPCBDDPǰVTFǰ 4JSJSBTTBNFFǰFUǰBM ǰ ǰ ;BXBIJSǰFUǰBM ǰ ǰ5IFǰDBVTFǰBQQFBSTǰUPǰCFǰ BǰMBDLǰijPGǰEJBMPHJDBMǰDPNNVOJDBUJPOǰSBUIFSǰUIBOǰ POǰMJOFBSǰDPNNVOJDBUJPOĴǰ 5VGUFǰ ǰ.FGBMPQVMPT ǰ ǰ ǰ 5IFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPOǰ SFDPHOJTFTǰ UIFǰ JNQPSUBODFǰ PGǰ ZPVUITĴǰ BOEǰ UFFOBHFSTĴǰ QBSUJDJQBUJPOǰ XIJDIǰ JTǰ TUJMMǰ CFJOHǰ MBDLFE ǰ 5IFǰ CFOFųUTǰ PGǰ JUǰ BSFǰ BTǰ GPMMPXT ǰǰ ǰUIFSFǰBSFǰNPSFǰDPPQFSBUFEǰQBSUOFST ǰ ǰUIFZǰ DBOǰ HFUǰ SJTLFEǰ TUVEFOUTǰ BOEǰ UFFOBHFSTǰ BXBZǰ GSPNǰ CFJOHǰ Bǰ OFXǰ TNPLFS ǰ BOEǰ ǰ UIFZǰ XJMMǰǰ CFǰ TQFBLJOHǰ UIFǰ TBNFǰ MBOHVBHFǰ BTǰ EPǰ UIFǰǰ 5IBJǰ)FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOĴTǰUBSHFUFEǰ BVEJFODFǰ UFFOBHFST ĴǰTBZTǰBǰ5IBJǰ)FBMUIǰ1SP NPUJPOǰ 'PVOEBUJPOǰ TUBGGǰ JOUFSWJFXFEǰ POǰ ǰ %FDFNCFSǰ ǰ
ǰ 1SFWJPVTǰBOEǰSFDFOUǰTUVEJFTǰBSFǰOPSNBMMZǰ CBTFEǰ POǰ FYQMPSJOHǰ GBDUPSTǰ BGGFDUJOHǰ TNPLJOHǰ ǰQFSDFOU ǰBOEǰTUSBUFHJFTǰUPǰRVJUǰTNPLJOHǰ ǰ QFSDFOU ǰ +JUBSBN ǰ ǰ NPSFPWFS ǰǰ "ǰ EFHSFF ǰ4 3ǰSFTFBSDIǰQSPKFDUǰIBTǰOPUǰCFFOǰ EJTDPWFSFEǰBOEǰUIFǰPOFǰQSPUFDUJOHǰQFPQMFǰGSPNǰ VTJOHǰUPCBDDPǰIBTǰGPVOEǰMJUUMF ǰ5IFǰ5IBJǰ)FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPOǰ JOUFSWJFXFEǰ POǰ ǰǰ %FDFNCFSǰ ǰDPOųSNFEǰUIBUǰVOEFSTUBOEJOHǰ BOEǰTUVEZJOHǰXIBUǰXFǰJOUFOEǰUPǰDPNNVOJDBUFǰ BOEǰXIBUǰUIFǰBVEJFODFTǰJOUFSQSFUǰIFMQTǰHJWJOHǰ NPSFǰWBMVBCMFǰUIPVHIUTǰBOEǰGVUVSFǰEFWFMPQ NFOUǰJOǰBOUJ TNPLJOHǰDBNQBJHOT ǰ ǰ 5IJTǰSFTFBSDI ǰUIFSFGPSF ǰUBSHFUFEǰUPǰTUVEZJOHǰ NFTTBHFǰTUSBUFHJFTǰBQQMZJOH ǰBEWFSUJTJOHǰBQQFBMTǰ BOEǰ BEWFSUJTJOHǰ FYFDVUJPOǰ JOǰ UFMFWJTFEǰ BOUJ TNPLJOHǰBEWFSUJTJOHǰDBNQBJHO ǰCPUIǰJOǰHFOFSBMǰ BOEǰQBSUJDJQBUPSZǰUZQFTǰBOEǰUBJMPSFEǰCFUXFFOǰ ǰBOEǰ ǰBOEǰUPǰFYQMPSJOHǰZPVUIĴTǰJOUFS QSFUBUJPOǰPOǰTVDIǰTNPLJOHǰDFTTBUJPOǰDBNQBJHOTǰ MBVODIFEǰPOǰUFMFWJTJPOǰTUBUJPOTǰCZǰDPNQBSJOHǰ CFUXFFOǰTNPLFSTǰBOEǰOPOTNPLFST ǰ ǰ 5IFǰ DVSSFOUǰ TUBUJTUJDTǰ PGǰ UIFǰ /BUJPOBMǰǰ 4UBUJTUJDBMǰ0GųDFǰ O E ǰSFWFBMFEǰUIBUǰBMUIPVHIǰ 5IBJǰQFPQMFǰIBWFǰBǰMJNJUFEǰUJNFǰPGǰSFMBYBUJPO ǰ J F ǰ ǰIPVSTǰBǰEBZ ǰUIFǰNPTUǰGBWPVSJUFǰBDUJWJUZǰ UIFZǰEPǰJOǰUIFJSǰGSFFǰUJNFǰJTǰXBUDIJOHǰUFMFWJTJPO ǰ -JLFXJTF ǰ BOBMPHVFǰ BOEǰ EJHJUBMǰ UFMFWJTJPOǰ BSFǰ UIFǰųSTUǰUXPǰDIBOOFMTǰBEWFSUJTFSTǰVTFǰUPǰMBVODIǰ UIFJSǰ BEWFSUJTFNFOUT ǰ "EWFSUJTJOHǰ "TTPDJBUJPOǰ PGǰ5IBJMBOE ǰ
ǰ 5IJTǰ SFTFBSDIǰ QSPWJEFTǰ BDBEFNJDǰ BOEǰǰ QSBDUJDBMǰDPOUSJCVUJPOT ǰ'JSTUǰPGǰBMM ǰJUǰVOEFSMJOFTǰ UIFǰJNQPSUBODFǰPGǰNFEJBǰMJUFSBDZ ǰJ F ǰQFPQMFǰ DBOǰJOUFSQSFU ǰBOBMZTF ǰBOEǰEJGGFSFOUJBUFǰBTǰXFMMǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
BTǰ JOUFSBDUǰ XJUIǰ NFEJBǰ NFTTBHFTǰ XJTFMZǰ BOEǰ DPOTDJPVTMZ ǰ 'VSUIFSNPSF ǰ UIJTǰ TUVEZǰ TIJGUTǰ TDIPMBSTĴǰ WJFXQPJOUTǰ GSPNǰ Bǰ TJOHMFǰ UPǰ Bǰ ǰ EFHSFFǰ SFTFBSDI ǰ -BUFSǰ PO ǰ UIFǰ ųOEJOHTǰ PGǰǰ UIFǰTUVEZǰDBOǰCFǰFNQMPZFEǰBTǰBǰQMBUGPSNǰUPǰ EFWFMPQǰ TNPLJOHǰ DFTTBUJPOǰ DBNQBJHOTǰ BOEǰ TUSBUFHJFTǰ GPSǰ UIFǰ VMUJNBUFǰ HPBMǰ PGǰ SFEVDJOHǰ IFBMUIǰSJTLTǰBOEǰQSPEVDJOHǰBOEǰQSPNPUJOHǰHPPEǰ IFBMUIǰPVUDPNFT ǰ
-JUFSBUVSF 3FWJFX ǰ "EWFSUJTJOHǰ JOWPMWFTǰ QFPQMFĴTǰ EBJMZǰ MJWFTǰ BOEǰQFPQMFǰJOǰBOZǰXBMLǰPGǰMJGFǰCFDBVTF ǰBTǰBOǰ JOUFHSBUFEǰ NBSLFUJOHǰ DPNNVOJDBUJPOǰ UPPM ǰǰ JUǰ IFMQTǰ UBJMPSǰ JOGPSNBUJPOǰ BOEǰ DPOUFOUTǰ PGǰ QSPEVDUTǰ BOE PSǰ TFSWJDFTǰ JOǰ PSEFSǰ UPǰ CVJMEǰ VOEFSTUBOEJOHǰBNPOHǰDPOTVNFSTǰBOEǰQFSTVBEFǰ UIFNǰUPǰEFDJTJPOǰNBLJOHǰBOEǰCVZJOHǰCFIBWJPVSǰ PSǰ CFIBWJPVSBMǰ DIBOHFǰ 1BPTBXBUZBOZPOH ǰ ǰ 4BNQBUUBWBOJDI ǰ ǰ 4BSFFSBU ǰ ǰ 1BSUJDVMBSMZ ǰ UIFǰ PCKFDUJWFTǰ PGǰ BEWFSUJTJOHǰ BSFǰ UPǰSBJTFǰBXBSFOFTT ǰUPǰJOGPSNǰBCPVUǰQSPEVDUTǰ BOE PSǰ TFSWJDFT ǰ UPǰ ESBXǰ JNBHF CVJMEJOH ǰ UPǰ SFNJOE ǰBOEǰUPǰQFSTVBEFǰ "LLBXPSBLJU ǰ ǰ 4VDDFTTǰ PSǰ GBJMVSFǰ JOǰ BEWFSUJTJOHǰ EFQFOETǰ POǰ BEWFSUJTJOHǰTUSBUFHZ ǰDSFBUJWFǰDSFBUJPO ǰBDIJFWF NFOU ǰBOEǰNFEJBǰTFMFDUJPOǰ 8JMMJBNǰFUǰBM ǰ Message Strategy ǰ &WFOǰCFJOHǰPVUǰPGǰEBUF ǰCVUǰJUǰJTǰUSVFǰUIBUǰ EFųOJOHǰBǰ<NFTTBHF>ǰTUSBUFHZǰJTǰTIBQFEǰCZǰBOǰ JOEJWJEVBMǰ 5IPOHNFFBSLPN ǰ ǰBOEǰDPOTJTUFEǰ PGǰ BQQFBMǰ UZQFTǰ BOEǰ DSFBUJWFǰ QSFTFOUBUJPOǰ UFDIOJRVFTǰ 4BNSPFOH ǰ ǰ *Oǰ UIJTǰ TUVEZ ǰ IPXFWFS ǰNFTTBHFǰTUSBUFHZǰJTǰEJWJEFEǰJOUPǰUISFFǰ
DPNQPOFOUTǰ BQQFBMǰ UZQFT ǰ DSFBUJWFǰ NJY ǰ BOEǰ DSFBUJWFǰ QSFTFOUBUJPOǰ UFDIOJRVFTǰ PSǰ DSFBUJWFǰ FYFDVUJPO ǰ ǰ "QQFBMǰUZQFTǰJOWPMWFǰIPXǰBOǰBEWFSUJTFNFOUǰ DBOǰ SFTQPOEǰ UPǰ Bǰ QFSTPOĴTǰ OFFEǰ 4BNSPFOH ǰ ǰ *Gǰ CFOFųUTǰ BSFǰ BEWFSUJTFE ǰ JUǰ XJMMǰ CFǰǰ SBUJPOBMǰNPUJWF ǰ#VU ǰJGǰQTZDIPMPHJDBMǰBOEǰTPDJBMǰ BOEǰ QFSDFQUVBMǰ OFFETǰ BSFǰ SFTQPOEFE ǰ FNP UJPOBMǰ NPUJWFǰ DBOǰ CFǰ UIFǰ SFTVMUǰ 4BNSPFOH ǰ ǰ4BOHMPVOHǰ O E ǰ4BSFFSBU ǰ ǰGVSUIFSǰ BSUJDVMBUFEǰ UIBUǰ FNPUJPOBMǰ BQQFBMTǰ DBOǰ CFǰ BDUFEǰCZǰVTJOHǰIVNPS ǰGFBS ǰTFY ǰHVJMU ǰTFDVSJUZ ǰ BOEǰDPOWFOJFODF ǰ 7FSCBM CSBOEǰOBNF ǰIFBEMJOF ǰTMPHBO ǰBOEǰ TPǰ POǰ BOEǰ OPOWFSCBMǰ DPNQPOFOUT ǰ QJDUVSF ǰ TPVOEǰ FGGFDU ǰ NVTJD ǰ MPHP ǰ USBEFNBSL ǰ TQBDF ǰ DPMPVS ǰ GPOUǰ TJ[F ǰ BOEǰ TPǰ GPSUIǰ BSFǰ NFBOUǰ UPǰ DSFBUJWFǰNJYǰ4BOHMPVOHǰ O E ǰTFDPOEMZ ǰ"DDPSEJOHǰ UPǰUIFǰTUVEZǰPGǰ4SJXJTBJǰ ǰJUǰJTǰTIPXOǰUIBUǰ NPSFǰ OPOWFSCBMǰ DPNNVOJDBUJPOǰ JODMVEJOHǰǰ QJDUVSFǰBOEǰTQBDFǰBSFǰTVQFSJPSǰUPǰUIFǰWFSCBMǰ DPVOUFSQBSUǰCFDBVTFǰUIFTFǰDBOǰESBXǰBVEJFODFǰ JNBHJOBUJPOǰBOEǰFOHBHFNFOU ǰ ǰ #BTJOHǰPOǰUIFǰMJUFSBUVSFTǰPGǰ#FMDIǰ ǰ#FMDIǰ ǰ4BOHMPVOHǰ O E ǰ1PPSBUǰ ǰDSFBUJWFǰ QSFTFOUBUJPOǰUFDIOJRVFTǰPSǰDSFBUJWFǰFYFDVUJPOǰ IPXǰ UPǰ QSFTFOUǰ BOǰ BEWFSUJTFNFOUǰ JODMVEFǰ TUSBJHIUǰ TFMMǰ PGǰ GBDUPSǰ NFTTBHFT ǰ TDJFOUJųD UFDIOJDBMǰFWJEFODF ǰEFNPOTUSBUJPO ǰDPNQBSJTPO ǰ UFTUJNPOJBM ǰ BOJNBUJPO ǰ QFSTPOBMJUZǰ TZNCPM ǰ GBOUBTZ ǰESBNBUJ[BUJPO ǰBOEǰIVNPS ǰ Audience Interpretationǰ ǰ 8IFUIFSǰ PSǰ OPUǰ BOǰ BEWFSUJTFNFOUǰ BOEǰ DBNQBJHOǰJTǰTVDDFTTGVMǰJNQJOHFTǰVQPOǰMJTUFOJOHǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
OPUǰPOMZǰUPǰBǰTFOEFS ǰCVUǰBMTPǰUPǰBǰSFDFJWFSǰPSǰ BVEJFODFǰ CFDBVTFǰ UIFSFǰ NVTUǰ CFǰ Bǰ TQFDJųDǰ UBSHFUǰHSPVQǰEFųOFEǰ 6UTBIBLJU ǰ ǰ)VNBOT ǰ OPSNBMMZ ǰ QBZǰ NPSFǰ BUUFOUJPOǰ UPǰ POFǰ SBUIFSǰ UIBOǰBOPUIFS ǰEVFǰUPǰUIFJSǰSFMFWBODFǰ 4QFSCFSǰ ǰ 8JMTPO ǰ ǰ 5IFZǰ GVSUIFSǰ TUBUFEǰ UIBUǰǰ DPNNVOJDBUJPOǰJTǰTVSSPVOEFEǰCZǰFODPEJOHǰBOEǰ UXPǰ MFWFMTǰ PGǰ JOUFOUJPO ǰ J F ǰ UIFǰ JOGPSNBUJPOǰ JOUFOUJPO ǰUPǰSBJTFǰBXBSFOFTTǰBOEǰUIFǰDPNNV OJDBUJPOǰ JOUFOUJPO ǰ UPǰ EFDPEFǰ NFBOJOHǰ BOEǰ PCKFDUJWF ǰ 8IBUTPFWFS ǰ JUǰ WBSJFT ǰ GPMMPXJOHǰ UPǰ EJGGFSFOUǰDPOUFYUT ǰ ǰ 5IJTǰ TUVEZǰ LFFQTǰ BOǰ FZFǰ POǰ UISFFǰ UZQFTǰǰ PGǰ JOUFSQSFUBUJPOǰ QSPQPTFEǰ CZǰ #FMDIǰ ǰ #FMDIǰ ǰ JODMVEJOHǰ DPHOJUJWF ǰ BGGFDUJWF ǰ BOEǰǰ CFIBWJPVSBMǰSFTQPOTFT ǰ"TǰGPSǰDPHOJUJWFǰSFTQPOTF ǰ JUǰJTǰBVEJFODFTĴǰBUUFNQUǰUPǰUIJOL ǰVOEFSTUBOEǰ JOGPSNBUJPOǰSFDFJWFEǰPSǰBEWFSUJTJOHǰNFTTBHFT ǰ BOEǰ ųOBMMZǰ BOBMZTFǰ JGǰ Bǰ DMBJNǰ JTǰ BDDFQUBCMF ǰǰ *OǰPUIFSǰXPSET ǰJUǰJTǰBTLFEǰJOǰFYUFOUǰUPǰXIJDIǰ NFTTBHFTǰ BSFǰ PCWJPVTǰ BOEǰ VOEFSTUBOEBCMFǰ 8FMM ǰ #VSOFUUǰ ǰ .PSJBSUZ ǰ ǰ XIJDIǰ JTǰ GSBNFEǰ CZǰ QFSTPOBMǰ CFMJFG ǰ LOPXMFEHF ǰ BOEǰ FYQFSJFODFǰ )BXLJOT ǰ #FTUǰ ǰ $POFZ ǰ ǰ &NPUJPOT ǰ GPSǰ JOTUBODF ǰ GFBS ǰ FOKPZNFOU ǰ BOEǰ IVNPSǰ BSFǰ UIFǰ JOUFSQSFUBUJPOǰ UIFǰ BVEJFODFǰ FNPUJPOBMMZǰFYQSFTTǰXIJMFǰPSǰBGUFSǰCFJOHǰFYQPTFEǰ UPǰ BOǰ BEWFSUJTFNFOU ǰ 3FHBSEMFTTǰ PGǰ IBWJOHǰ QSJPSǰLOPXMFEHFǰPGǰBǰQSPEVDUǰPSǰNFTTBHFǰBOEǰ DPHOJUJWFǰSFTQPOTF ǰBGGFDUJWFǰJOUFSQSFUBUJPOǰDBOǰ FNFSHF ǰ*UǰJTǰJOUFSFTUJOHMZǰTUBUFEǰUIBUǰBGGFDUJWFǰ GBDUPSǰJTǰNPTUMZǰBUUBDIFEǰUPǰQSPEVDUǰDBUFHPSJFTǰ PGǰCFFS ǰXJOF ǰDMPUI ǰGSBHSBODF ǰNPCJMFǰTFSWJDF ǰ BOEǰ DPNQVUFSǰ CFDBVTFǰ EFDJTJPO NBLJOHǰ JTǰ DBVTFEǰ CZǰ JNJUBUJPOǰ BOEǰ CSBOEǰ FYQFSJFODFǰ
+VMBQPOHTBUIPSO ǰ ǰ 8JUIPVUǰ DPOTJEFSJOHǰ XIFUIFSǰJUǰNFFUTǰBOǰPCKFDUJWFǰPGǰBOǰBEWFSUJTF NFOU ǰMBTUǰCVUǰOPUǰMFBTU ǰCFIBWJPVSBMǰSFTQPOTFǰ JTǰUIFǰJOUFOUJPOǰUPǰIBWFǰBǰCFIBWJPVSǰ #FMDIǰ ǰ #FMDI ǰ ǰ3PPL ǰ ǰ
3FTFBSDI .FUIPET ǰ 'PMMPXJOHǰUPǰUIFǰSFTFBSDIǰRVFTUJPOTǰPGǰUIFǰ TUVEZ ǰJ F ǰXIBUǰLJOEǰPGǰNFTTBHFǰTUSBUFHJFTǰXFSFǰ VTFEǰJOǰUFMFWJTFE ǰBEWFSUJTFEǰDBNQBJHOTǰBHBJOTUǰ UPCBDDPǰVTFǰCZǰNBLJOHǰBǰDPNQBSJTPOǰCFUXFFOǰ HFOFSBMǰ BOEǰ QBSUJDJQBUPSZǰ DPNNFSDJBMTǰ BOEǰǰ IPXǰ EJEǰ TNPLFSTǰ BOEǰ OPOTNPLFSTǰ JOUFSQSFUǰ NFTTBHFTǰPGǰTVDIǰBEWFSUJTFNFOUT ǰ5IJTǰSFTFBSDI ǰ IFODF ǰFNQMPZFEǰBǰNJYFEǰNFUIPEǰPGǰJO EFQUIǰ JOUFSWJFXT ǰBMUPHFUIFSǰXJUIǰDPOUFOUǰBOBMZTJTǰBOEǰ EPDVNFOUBSZǰSFTFBSDIǰGPSǰUIFǰGPSNFSǰSFTFBSDIǰ RVFTUJPOǰBOEǰGPDVTǰHSPVQTǰGPSǰUIFǰMBUUFSǰPOF ǰ ǰ "Tǰ GPSǰ EJTDPWFSJOHǰ NFTTBHFǰ TUSBUFHJFTǰ PGǰ TNPLJOHǰ DFTTBUJPOǰ BEWFSUJTJOHǰ DBNQBJHOTǰ JOǰ UFSNTǰ PGǰ BEWFSUJTJOHǰ BQQFBMTǰ BOEǰ BEWFSUJTJOHǰ FYFDVUJPO ǰ UIFǰ SFTFBSDIFSTǰ DPOEVDUFEǰ UIFǰǰ JO EFQUIǰ JOUFSWJFXTǰ LFZǰ JOGPSNBOUTǰ GSPNǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPO ǰ "MTP ǰǰ ǰBEWFSUJTFNFOUTǰDSFBUFEǰCZǰUIFǰ5IBJǰ)FBMUIǰ 1SPNPUJPOǰ'PVOEBUJPOǰBOEǰMBVODIFEǰGSPNǰ ǰ UPǰ ǰ BOEǰ GPVSǰ QBSUJDJQBUPSZǰ DPNNFSDJBMTǰ BJSFEǰJOǰ ǰXFSFǰBOBMZTFEǰFOǰNBTTF ǰ5IFǰ ǰ DPNNFSDJBMTǰ XFSFǰ Tobacco = Cigarette = Death (A Temple), Kung - Sutirat Wongthewan, Jinreedkao Wongthewan - Surang Pewon, Third - Passakorn Klangmontree, Prang Sipaporn (Bubha Saenboonsri), Peaw Peaw - Preawpan Hassadee, Mkie Piromporn, Un Yong - Karnrawee ,PTPMQJTJU ǰ &BTZǰ UPǰ "EEJDU ǰ %JGųDVMUǰ UPǰ 2VJUǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
(Nong Aday), Nonsmoking House Super Jiew V.1, Nonsmoking House Super Jiew V.1, Smoking Kids (Thai), Smoking Kids (English Subtitle). Cigarette is Dangerous (Uncle and Aunt), Mouth, Smoke, and I do not smoke BOEǰUIFǰGPVSǰ QBSUJDJQBUPSZǰBEWFSUJTFNFOUTǰXFSFǰOpponents, Nonsmoking Beauty, Broken Heart, and Stay Alive *UǰJTǰXPSUIǰOPUJOHǰUIBUǰUIPTFǰBEWFSUJTF NFOUTǰ BHBJOTUǰ TNPLJOHǰ MBTUJOHǰ ǰ TFDPOETǰǰ XFSFǰTFMFDUFEǰBOEǰTDSVUJOJTFE ǰ0OMZǰIFBEMJOFT ǰ DPOUFOU CPEZ ǰBOEǰDPODMVTJPOǰXFSF ǰMJLFXJTF ǰ PGǰ DPODFSO ǰ 5IFǰ POFTǰ BMMPXJOHǰ ZPVUITǰ BOEǰ UFFOBHFSTǰUPǰTIBSFǰUIFJSǰJEFBTǰBOEǰDSFBUJWJUJFTǰ IBEǰCFFOǰCSPBEDBTUFEǰPOMZǰJOǰZFBSǰ ǰ ǰ %SBXOǰ BOEǰ BQQMJFEǰ GSPNǰ "EWFSUJTJOHǰ BOEǰ 4BMFTǰ 1SPNPUJPOǰ CZǰ #FMDIǰ ǰ #FMDIǰ ǰǰ "EWFSUJTJOHǰ 1SJODJQMF ǰ BOEǰ 1FSTVBTJWFǰ 4QFFDIǰ 3VCSJDǰXFSF ǰJOǰBEEJUJPO ǰEFWFMPQFE ǰ*OǰEFUBJMT ǰ BEWFSUJTJOHǰ BQQFBMTǰ JODMVEFEǰ GPVSǰ GBDUPSTǰǰ PGǰ JOGPSNBUJPO SBUJPOBMǰ BQQFBMT ǰ FNPUJPOBMǰǰ BQQFBMT ǰ SFNJOEFSǰ BEWFSUJTJOH ǰ BOEǰ UFBTFSǰǰ BEWFSUJTJOH ǰ 5IFSFǰ XFSFǰ ǰ JTTVFTǰ IJHIMJHIUFEǰ GPSǰBEWFSUJTJOHǰFYFDVUJPO ǰBMJLF ǰJ F ǰTUSBJHIUǰTFMMǰ PGǰGBDUPSǰNFTTBHF ǰTDJFOUJųD UFDIOJDBMǰFWJEFODF ǰ EFNPOTUSBUJPO ǰDPNQBSJTPO ǰUFTUJNPOJBM ǰTMJDFǰ PGǰMJGF ǰBOJNBUJPO ǰQFSTPOBMJUZǰTZNCPM ǰGBOUBTZ ǰ ESBNBUJ[BUJPO ǰBOEǰIVNPVS ǰ'BSǰCFZPOE ǰUISFFǰ MFWFMTǰPGǰSVCSJDTǰUBLFOǰGSPNǰ1FSTVBTJWFǰ4QFFDIǰ 3VCSJDǰ ǰ BMXBZTǰ DPNNVOJDBUJPO ǰ BEWFSUJTJOHǰ BQQFBMTǰ BOEǰ BEWFSUJTJOHǰ FYFDVUJPOǰ XFSFǰǰ DPNNVOJDBUFEǰUISPVHIPVUǰUIFǰBEWFSUJTFNFOUT ǰ ǰOFVUSBMǰDPNNVOJDBUJPO ǰBEWFSUJTJOHǰBQQFBMTǰ BOEǰBEWFSUJTJOHǰFYFDVUJPOǰXFSFǰDPNNVOJDBUFEǰ QBSUMZǰPSǰJOǰBǰQBSUǰPGǰIFBEMJOFT ǰDPOUFOU CPEZ ǰ
BOEǰ DPODMVTJPO ǰ BOEǰ ǰ MFTTǰ DPNNVOJDBUJPO ǰ OPǰBEWFSUJTJOHǰBQQFBMTǰBOEǰBEWFSUJTJOHǰFYFDVUJPOǰ XFSFǰDPNNVOJDBUFEǰJOǰUIFǰDPNNFSDJBMTǰXFSFǰ EFTJHOFE ǰ ǰ 5Pǰ MJTUFOǰ UPǰ TNPLFSTĴǰ BOEǰ OPOTNPLFSTĴǰ WPJDFT ǰ GPDVTǰ HSPVQTǰ XFSFǰ DPOEVDUFEǰ BOEǰǰ EJWJEFEǰ JOUPǰ GPVSǰ IPNPHFOFPVTǰ HSPVQT ǰ *Oǰ PUIFSǰXPSET ǰUIFSFǰXFSFǰNBMFǰTNPLFST ǰGFNBMFǰ TNPLFST ǰ NBMFǰ OPOTNPLFST ǰ BOEǰ GFNBMFǰǰ OPOTNPLFST ǰ'PSǰUIPTFǰXIPǰTNPLFE ǰUIFZǰXFSFǰ CFUXFFOǰ ǰBOEǰ ǰZFBSTǰPGǰBHFǰBOEǰDPVMEǰCFǰ OFXǰ PSǰ FYQFSJFODFEǰ GPSǰ TNPLJOHǰ XJUIǰ BOǰǰ VOMJNJUFEǰQFSJPEǰPGǰUJNFǰXIJMFǰUIPTFǰXIPǰEJEǰ OPU ǰUIFJSǰBHFTǰXFSFǰBMTPǰCFUXFFOǰ ǰBOEǰ ǰ ZFBSTǰ PGǰ BHFǰ CVUǰ IBEǰ OFWFSǰ TNPLFEǰ CFGPSF ǰ &BDIǰHSPVQǰDPOTJTUFEǰPGǰųWFǰQBSUJDJQBOUT ǰ5IFTFǰ QBSUJDJQBOUTǰXFSFǰSFDSVJUFEǰWJBǰQFSTPOBMǰOFUXPSLǰ BOEǰ DPOOFDUJPOǰ CFDBVTFǰ DPOWFOJFODFǰ BOEǰ GBNJMJBSJUZǰXFSFǰQSFGFSBCMF ǰ"MTP ǰUIFTFǰTFMFDUFEǰ TNPLFSTǰBOEǰOPOTNPLFSTǰIBEǰUPǰCFǰFYQPTFEǰ UPǰ POFǰ PGǰ UIFǰ TUJNVMVTǰ ESJWJOHǰ UIFǰ ŴPXǰ PGǰǰ JOGPSNBUJPOǰ XFSFǰ GPVSǰ HFOFSBMǰ Tobacco = Cigarette = Death (A Temple), Smoking Kid, &BTZǰUPǰ"EEJDU ǰ%JGųDVMUǰUPǰ2VJUǰ /POHǰ"EBZ ǰ Cigarette is Dangerous (Uncle and Aunt) BOEǰ UIFǰ PUIFSǰ GPVSǰ QBSUJDJQBUPSZǰ BEWFSUJTFNFOUTǰ Opponents, Nonsmoking Beauty, Broken Heart, and Stay Alive ǰ5IFǰQBSUBLFSTǰXFSF ǰNPSFPWFS ǰ HJWFOǰ UIFǰ PQQPSUVOJUJFTǰ UPǰ MJTUFOǰ UPǰ WPJDFǰ IFBSEǰPOMZ ǰXBUDIǰ QJDUVSFǰXBUDIFEǰPOMZ ǰBOEǰ CPUIǰMJTUFOǰUPǰBOEǰXBUDIǰUIFǰTUJNVMVTǰPODF ǰ ǰ *UǰXBTǰWFSZǰJNQPSUBOUǰUPǰNFOUJPOǰUIBUǰUIJTǰ SFTFBSDIǰXBTǰBQQSPWFEǰCZǰUIFǰ3FTFBSDIǰ&UIJDTǰ $PNNJUUFF ǰ#BOHLPLǰ6OJWFSTJUZ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
'JOEJOHT ǰ 5IFǰSFTVMUǰSFWFBMFEǰUIBUǰNFTTBHFǰTUSBUFHJFTǰ UIFǰ5IBJǰ)FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰJOUFOEFEǰ UPǰDPNNVOJDBUFǰBOEǰUIFǰZPVUITǰJOUFSQSFUBUJPOǰ XFSFǰOPUǰGPVOEǰEJGGFSFOU ǰCVUǰJOǰBǰDPOEJUJPOǰPGǰ UIFǰ HFOFSBMǰ BOUJ TNPLJOHǰ DBNQBJHOT ǰ J F ǰ UIFǰ POFTǰ UIBUǰ XFSFǰ DSFBUFEǰ CZǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPO ǰ *Uǰ XBT ǰ IPXFWFS ǰ WJDFǰ WFSTBǰGPSǰUIFǰQBSUJDJQBUPSZǰBEWFSUJTJOH ǰ 'PSǰ FYUFOTJPOǰ PGǰ UIFǰ ųOEJOHT ǰ CPUIǰ UIFǰ HFOFSBMǰBOEǰQBSUJDJQBUPSZǰDPNNFSDJBMTǰTIBSFEǰ UIFJSǰ TJNJMBSJUJFTǰ JOǰ BEWFSUJTJOHǰ BQQFBMT ǰ *Oǰ PUIFSǰXPSET ǰFNPUJPOBMǰBQQFBMTǰXFSFǰPGǰNPTUǰ QPQVMBSJUZ ǰ&WFOǰIBWJOHǰEJTQBSJUZǰJOǰFNPUJPOBMǰ UZQFT ǰJ F ǰTPSSPXǰBOEǰBOHFS ǰGPSǰJOTUBODF ǰCPUIǰ Cigarette is Dangerous (Uncle and Aunt)ǰBOEǰ Opponents DPNNVOJDBUFEǰ FNPUJPOBM ǰ WJTVBMǰ BOEǰ BVEJPǰ NFTTBHFTǰ UISPVHIPVUǰ UIFǰ FOUJSFǰ BEWFSUJTFNFOUT ǰ*UǰXBTǰVTVBMǰUIBUǰXIFOǰMFBSOJOHǰ BOEǰ FYQFSJFODJOHǰ OFXǰ UIJOHTǰ XFSFǰ ESJWFOǰ CZǰ POFĴTǰ PXOǰ DVSJPTJUZǰ BOEǰ FOUIVTJBTNǰ $IVTJO ǰ ǰ*OGPSNBUJPO SBUJPOBMǰBQQFBMTǰXFSFǰUBLFOǰ GPSǰHSBOUFEǰBGUFSXBSET ǰ ǰ "ǰ TMJHIUǰ EJGGFSFODFǰ XBTǰ EJTDPWFSFEǰ XIFOǰ SFNJOEFSǰ BEWFSUJTJOH ǰ CVUǰ OPOFǰ PGǰ UFBTFSǰǰ BEWFSUJTJOHǰ XBTǰ DVMUJWBUFEǰ BNPOHǰ HFOFSBMǰǰ BOUJ TNPLJOHǰDPNNFSDJBMT ǰ*UǰXBTǰWJDFǰWFSTBǰGPSǰ UIFJSǰ DPVOUFSQBSUTǰ XIFOǰ UFBTFSǰ BEWFSUJTJOHǰ GBJMFEǰJOUPǰUIFǰQBSUJDJQBUPSZǰBEWFSUJTJOH ǰCVUǰOPUǰ GPSǰ SFNJOEFSǰ BEWFSUJTJOH ǰ 5IFǰ LFZǰ JOGPSNBOUǰ GSPNǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPOǰ ǰVUUFSFEǰUIBUǰĶSFQFUJUJPO SFNJOEJOHǰDPVMEǰ NBLFǰ WJFXFSTǰ SFNFNCFSJOHǰ DPOUFOU TUPSZǰ SPMMFEǰ PVUǰ BOEǰ BXBSFǰ PGǰ EJTBEWBOUBHFTǰ PGǰ TNPLJOHǰDJHBSFUUFT ķ
ǰ *Oǰ DPOTJEFSBUJPOǰ PGǰ BEWFSUJTJOHǰ FYFDVUJPO ǰ JOǰ UIFǰ BEWFSUJTFNFOUTǰ EFTJHOFEǰ CZǰ UIFǰ 5IBJǰ )FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰJUTFMG ǰUFTUJNPOJBMǰ XBTǰ GSFRVFOUMZǰ UBJMPSFE ǰ *Uǰ XBTǰ GPMMPXFEǰ CZǰ TMJDFǰ PGǰ MJGF ǰ DPNQBSJTPO ǰ TDJFOUJųD UFDIOJDBMǰ FWJEFODF ǰ BOEǰ EFNPOTUSBUJPO ǰ *Uǰ DPVMEǰ CFǰǰ SFBTPOFEǰCZǰUIFǰJOGPSNBUJPOǰQSPWJEFEǰJOǰUIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ 'PVOEBUJPOǰ XFCTJUFǰ UIBUǰQFPQMFǰXFSFǰWJFXFEǰBTǰOPO JOOPDFOUǰXIPǰ IBEǰFYQFSJFODFEǰTNPLJOH ǰEVFǰUPǰBOǰJODSFBTJOHǰ OVNCFSǰ PGǰ TNPLFST ǰ #FDBVTFǰ BOFDEPUBM ǰǰ QFSTPOBMǰ FWJEFODFǰ XBTǰ UPMEǰ CZǰ ZPVUITǰ BOEǰ UFFOBHFSTǰXIPǰHPUǰJOWPMWFEǰJOǰTUPSZUFMMJOHǰBOEǰ UIJOLJOHǰPGǰTQFBLJOHǰUIFǰTBNFǰMBOHVBHF ǰJOǰUVSO ǰ TMJDFǰPGǰMJGFǰXBTǰQSJPSJUJTFE ǰ'PSǰFYBNQMF ǰUIFǰ TUPSZǰPGǰBroken Heart BEWFSUJTFNFOUǰCSPVHIUǰ Bǰ UFFOBHFSĴTǰ MPWFǰ TUPSZǰ BOEǰ UIFǰ TUBSUJOHǰ PGǰ TNPLJOHǰ DJHBSFUUFTǰ GPSXBSE ǰ 5IBUǰ JTǰ UPǰ TBZ ǰ XIFOFWFSǰ UFFOBHFSTǰ GBDFEǰ Bǰ QSPCMFN ǰ UIFZǰ DIPTFǰ BOǰ JOBQQSPQSJBUFǰ TPMVUJPO ǰ CFDBVTFǰ PGǰ UIFJSǰ JNNBUVSJUZǰ BOE ǰ SBUIFSǰ UIBOǰ QBSFOUT ǰǰ QTZDIPMPHJDBMMZ ǰGSJFOETǰXFSFǰUIFǰCFTUǰDIPJDFǰ UPǰ HPǰ XJUIǰ CFDBVTFǰ NFOUBMǰ BOEǰ BUUJUVEJOBMǰ TJNJMBSJUJFTǰXFSFǰOPUJDFBCMFǰBOEǰQBSFOUTĴǰBSFǰBǰ DIJMEĴTǰ GPSHJWFOFTTǰ JTǰ BMXBZT ǰ CVUǰ JUǰ OPUǰ GPSǰ GSJFOETǰ .FOUBMǰ)FBMUIǰ"TTPDJBUJPOǰ6OEFSǰUIFǰ 3PZBMǰǰ1BUSPOBH ǰ ǰ5IFǰPUIFSǰUPQ PG NJOEǰ BEWFSUJTJOHǰ FYFDVUJPOǰ XBTǰ DPNQBSJTPOǰ BOEǰ ESBNBUJ[BUJPO ǰSFTQFDUJWFMZ ǰ 5IBOLTǰUPǰTNPLFSTǰBOEǰOPOTNPLFSTĴǰJOUFS QSFUBUJPO ǰUIFZǰIBEǰOPǰEJTQBSJUZǰJOǰVOEFSTUBOEJOHǰ BOEǰ GFFMJOHǰ PGǰ UIFǰ HFOFSBMǰ BOUJ TNPLJOHǰ BOEǰ QBSUJDJQBUPSZǰBEWFSUJTFNFOUT ǰOPǰNBUUFSǰUISPVHIǰ WPJDFTǰIFBSEǰPOMZ ǰQJDUVSFTǰXBUDIFEǰPOMZ ǰBOEǰ CPUIǰBVEJPǰBOEǰWJTVBMǰDPNQPOFOUT ǰ5IFSFǰXBTǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
BOǰFYDFQUJPO ǰUIPVHI ǰXIFOǰNPSFǰFGGFDUJWFOFTTǰ PGǰ UIFǰ HFOFSBMǰ DJHBSFUUF RVJUUJOHǰ UIBOǰ JUTǰǰ DPVOUFSQBSUTǰ CFDBVTFǰ UIFǰ GPSNFSǰ DPVMEǰ HJWFǰ UIFǰTBNQMFEǰZPVUITǰLOPXMFEHFǰBOEǰCFOFųUT ǰ F H ǰEBOHFSTǰPGǰTNPLJOHǰBOEǰRVJUMJOFǰBOEǰJOGPS NBUJPOǰ BOEǰ BSPVTFǰ UIFJSǰ FNPUJPOBMǰ GFFMJOHT ǰ QFSDFQUJPOT ǰBOEǰBDDFQUBODF ǰ*OǰDPOUSBTU ǰUIFǰ QBSUJDJQBUPSZǰDPNNFSDJBMTǰTQFDJųDBMMZǰUBJMPSFEǰ UPǰBǰTQFDJųD ǰVOJRVFǰHSPVQǰPGǰQFPQMFǰBOEǰDPVMEǰ NBLFǰTNPLFSTǰBOEǰOPOTNPLFSTǰBHHSFTTJWFǰBOEǰ QFTTJNJTUJDǰBCPVUǰBǰTNPLFSĴTǰJNBHF ǰ ǰ 1BSUJDVMBSMZ ǰBMMǰNBMFǰBOEǰGFNBMFǰTNPLFSTǰ BOEǰ OPOTNPLFSTǰ VOEFSTUBOEǰ UIFǰ NFTTBHFTǰ EFMJWFSFEǰBOEǰGFMUǰEFQSFTTFE ǰBNB[FE ǰGFBSGVM ǰ BOEǰTPǰGPSUIǰBGUFSǰXBUDIJOHǰUIFǰDPNNFSDJBMTǰ EFTJHOFEǰ CZǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰǰ 'PVOEBUJPO ǰ "Oǰ PVUTUBOEJOHǰ ųOEJOHǰ XBTǰ UIBUǰ CFDBVTFǰUIPTFǰXIPǰTNPLFE ǰBǰHVJMUZǰPGǰCFJOHǰBǰ TNPLFSǰXBTǰBWPJEFEǰCZǰTQFBLJOHǰPUIFSǰNBUUFST ǰ 'VSUIFSǰUPǰUIJT ǰGFFMJOHTǰXFSFǰFYQSFTTFEǰNPSFǰ CZǰ NBMFǰ BOEǰ GFNBMFǰ TNPLFSTǰ UIBOǰ UIFJSǰǰ PQQPOFOUT ǰ'PSǰFYBNQMF ǰUIFZǰFMVDJEBUFE ‘[I felt] like I was slapped in the face BUǰBǰUSBGųDǰMJHIU ǰJGǰBǰLJEǰBTLFEǰXIZǰZPVǰ smoked even though it was not good.’ǰ NBMFǰTNPLFS ǰ
‘It is so frightening. I’m afraid that it would happen to me.’ GFNBMFǰTNPLFS ǰ
‘When I saw this advertisement [Tobacco = Cigarette = Death], I quitted. Because I couldn’t stand on it, however, I repeat smoking.’ǰ NBMFǰTNPLFS ǰ
ǰ *OǰDPOUSBTUǰUPǰUIFǰHFOFSBMǰBEWFSUJTFNFOU ǰ UIFǰ QBSUJDJQBUPSZǰ BEWFSUJTFNFOUTǰ DPVMEǰ OPUǰ NBLFǰ NBMFǰ BOEǰ GFNBMFǰ TNPLFSTǰ VOEFSTUBOEǰ BOEǰGFFMǰBOZUIJOHǰBCPVUǰTNPLJOHǰDFTTBUJPO ǰ.PSFǰ JNQPSUBOUMZ ǰUIFZǰGFMUǰBTǰJGǰUIFTFǰDPNNFSDJBMTǰ JOJUJBUFEǰCZǰUIFǰZPVUITǰXFSFǰOPUǰEFTJHOFEǰUPǰ QFSTVBEFǰUIFNǰUPǰTUPQǰVTJOHǰUPCBDDP ǰ ǰ 0Oǰ UIFǰ DPOUSBSZ ǰ NBMFǰ BOEǰ GFNBMFǰ OPO TNPLFSTǰTIBSFEǰUIFJSǰDPNNPOǰVOEFSTUBOEJOHǰ BOEǰ FNPUJPOBM PSJFOUFEǰ DPODFSOTǰ BCPVUǰǰ TNPLFSTĴǰIFBMUIǰTUBUVTǰBOEǰDPOTFRVFODFT ǰ5IFZ ǰ BEEJUJPOBMMZ ǰKVTUǰGFMUǰXIBUǰUIFǰBEWFSUJTFNFOUTǰ USVMZǰ SFŴFDUFEǰ BOEǰ DPNNVOJDBUFE ǰ 5IFZǰ WJFXFEǰUIFǰTUPSJFTǰPOǰBǰUSVMZǰCBTJTǰSBUIFSǰUIBOǰ TFMG JNBHJOBUJPO ǰ5IFZǰXFSFǰMVDLZǰOPUǰUPǰCFǰBǰ WJDUJNǰ PGǰ EBOHFSPVTǰ TNPLJOH ǰ *Uǰ XBTǰ OPUBCMZǰ GPVOEǰ UIBUǰ TVDIǰ QBSUJDJQBUPSZǰ FOEPSTFNFOUTǰ XFSFǰGVOOZǰBOEǰNBEFǰUIFǰOPOTNPLFSTǰDPOGVTFEǰ XIBUǰXFSFǰDPNNVOJDBUFEǰBGUFSǰCFJOHǰFYQPTFEǰ UPǰUIFǰDPNNFSDJBMT ǰ ǰ *Uǰ XBT ǰ NPSFPWFS ǰ JNQPTTJCMFǰ UPǰ ESBXǰ Bǰ EJGGFSFODFǰCFUXFFOǰGFNBMFǰTNPLFSTǰBOEǰOPO TNPLFSTǰBGUFSǰDPOTVNJOHǰUIFǰHFOFSBMǰTNPLJOHǰ DFTTBUJPOǰDPNNFSDJBMTǰCFDBVTFǰUIFTFǰUXPǰHSPVQTǰ SFBDIFEǰUPǰBǰNBJOǰQPJOUǰPGǰEJTBEWBOUBHFTǰUPǰ TNPLJOHǰBOEǰXFSFǰBǰSFBMǰUISJMMǰUPǰHFUǰGSPNǰUIFǰ BGUFSNBUIǰPGǰTNPLJOH ǰ5IPVHI ǰUIFǰBHSFFNFOUǰ XBTǰ OPUǰ SFWFBMFEǰ XIFOǰ DPNQBSJOHǰ CFUXFFOǰ UIFǰ NBMFǰ TNPLFSTǰ BOEǰ UIFJSǰ OPOTNPLFST ǰǰ "MUIPVHIǰUIFZǰIBEǰTBNFǰTFY ǰUIFǰNBMFǰTNPLFSTǰ XFSFǰBHBJOTUǰUIFǰQFSTVBTJPOǰUPǰDFBTFǰTNPLJOHǰ BOEǰWJFXFEǰTNPLJOHǰPQUJNJTUJDBMMZǰBTǰOPUǰBǰCBEǰ NBOOFS ǰ POǰ Bǰ DPOUSBSZ ǰ OBUVSBMMZ ǰ UIFǰ NBMFǰ OPOTNPLFSTǰQSPKFDUFEǰTNPLJOHǰBTǰBǰESFBEGVMǰ CFIBWJPVSǰ BOEǰ TIPVMEǰ OPUǰ TUBSUǰ JUǰ VOMFTTǰ Bǰ QFSTPOǰXPVMEǰCFǰBǰCVSEFOǰUPǰIJTǰOFYUǰPGǰLJO ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
*OǰUFSNTǰPGǰUIFǰSFŴFDUJPOǰUPǰUIFǰQBSUJDJQBUPSZǰ DPNNFSDJBMT ǰUIFǰNBMFǰTNPLFST ǰFYDFQUJPOBMMZ ǰ GFMUǰUIBUǰUIFTFǰXFSFǰBCTVSEǰBOEǰEJEǰOPUǰMJLFǰ TPNFǰDPNNFSDJBMTǰTJODFǰUIFZǰXFSFǰBOǰJOTVMUǰ UPǰ TNPLFSTǰ FWFOǰ UIPVHIǰ UIFZǰ XFSFǰ USZJOHǰ UPǰ CFǰBǰHPPEǰQFSTPO ǰ*UǰXBTǰWJDFǰWFSTB ǰUIPVHI ǰ GPSǰUIFǰNBMFǰOPOTNPLFSTǰXIFOǰUIFZǰGPVOEǰUIFǰ DPNNFSDJBMTǰGVOOZ ǰCVUǰDSFBUJWF ǰ ǰ 8IFOǰUIFǰQBSUJDJQBOUT ǰJOǰNPSFǰEFUBJMT ǰKVTUǰ MJTUFOFEǰUPǰUIFǰBEWFSUJTJOHǰTUJNVMJ ǰVOEFSTUBOEJOHǰ BOEǰ GFFMJOHǰ WBSJFE ǰ GPMMPXJOHǰ UPǰ Bǰ QBSUJDVMBSǰ DPNNFSDJBM ǰ.PTUǰQBSUJDJQBOUTǰVOEFSTUBOEǰXFMMǰ JOǰBMMǰUIFǰDPNNFSDJBMT ǰFYDFQUJOHǰCigarette is Dangerous (Uncle and Aunt). 8JUIǰOPǰTVSQSJTF ǰ UIJTǰXBTǰCFDBVTFǰUIFǰQSFTFOUFSǰIBEǰBOǰBDUVBMǰ QSPCMFNǰXJUIǰIJTǰUISPBU ǰXJOEQJQF ǰBOEǰTQFBLJOH ǰ TP ǰIFǰDPVMEǰOPUǰTQFBLǰDMFBSMZ ǰ"TǰBǰSFTVMU ǰUIFǰ QBSUJDJQBOUT ǰFTQFDJBMMZǰUIFǰGFNBMFǰTNPLFSTǰBOEǰ OPOTNPLFSTǰIBEǰOPǰVOEFSTUBOEJOHǰBOEǰBTLFEǰ UPǰSFQFBUǰBGUFSǰCFJOHǰIFBSEǰUPǰUIFǰDPNNFSDJBM ǰ /Pǰ PSǰ MPXǰ VOEFSTUBOEJOHǰ BOEǰ GFFMJOHǰ PGǰ UIFǰ QBSUJDJQBUPSZǰ BEWFSUJTJOHǰ XBTǰ QSFTFOUFE ǰ "GUFSǰ CFJOHǰFYQPTFEǰUPǰThe Opponent ǰGPSǰFYBNQMF ǰ BǰNBMFǰOPOTNPLFSǰ ǰTVEEFOMZǰFYQSFTTFEǰ UIBUǰ ij*ǰ EPOĴUǰ LOPXǰ XIBUǰ <UIFǰ BEWFSUJTFS>ǰ JTǰǰ USZJOHǰUPǰTBZ ǰ*OTUFBE ǰ*ǰGFMUǰSBUIFSǰUIBUǰDIJMESFOǰ BSFǰ ųHIUJOHǰ UIBOǰ RVJUUJOHǰ JTǰ FODPVSBHFEĴ ǰ /Pǰ JEFBǰBOEǰVOEFSTUBOEJOHǰXBTǰBSUJDVMBUFE ǰFJUIFSǰ XIFOǰUIFǰQBSUJDJQBOUTǰXFSFǰMJTUFOJOHǰUPǰPUIFSǰ BEWFSUJTFNFOUT ǰ'PSǰJOTUBODF ‘[I] thought it is a mouthwash advertisement. After listening to the advertisement, I’m not aware of the importance of quitting smoking.’ǰ GFNBMFǰ OPOTNPLFS ǰ
‘It seems to me that if you want to be more beautiful, you should use a collagen cream.’ǰ NBMFǰTNPLFS ǰ
$PODMVTJPO BOE %JTDVTTJPO ǰ %BUBǰDPMMFDUFEǰGSPNǰUIFǰJO EFQUIǰJOUFSWJFXT ǰ DPOUFOUǰ BOBMZTJT ǰ EPDVNFOUBSZǰ SFTFBSDI ǰ BOEǰ GPDVTǰHSPVQTǰSFQPSUFEǰUIBUǰUIFSFǰXBTǰBǰTIBSFEǰ BHSFFNFOUǰ CFUXFFOǰ XIBUǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ'PVOEBUJPOǰJOUFOEFEǰUPǰDPOWFZǰBOEǰ UIBUǰ XIBUǰ UIFǰ ZPVUITǰ JOUFSQSFUFE ǰ 5IJTǰ KVTUǰ IBQQFOFEǰ XJUIǰ UIFǰ UFMFWJTFEǰ BOUJ TNPLJOHǰ BEWFSUJTFNFOUTǰ DSFBUFEǰ CZǰ UIFǰ 5IBJǰ )FBMUIǰ 1SPNPUJPOǰ'PVOEBUJPOǰQFSǰTF ǰ*UǰXBTǰUIFǰPUIFSǰ XBZǰSPVOEǰXIFOǰCFJOHǰFYQPTFEǰUPǰUIFǰPOFTǰ BMMPXJOHǰZPVUITǰUPǰQBSUJDJQBUFǰJOǰDSFBUJOHǰUIFǰ BEWFSUJTFNFOUT ǰ*UǰXBTǰSFDPNNFOEFEǰUPǰMBVODIǰ QBSUJDJQBUPSZǰ BEWFSUJTJOHǰ JOǰ GSFFǰ UFMFWJTJPOǰǰ DIBOOFMTǰBOEǰųOEǰPVUǰFGGFDUJWFǰNFBTVSFT ǰ ǰ &NPUJPOǰBOEǰJOGPSNBUJPO ǰSBUJPOBMJUZǰXFSFǰ UIFǰųSTUǰUXPǰQSFGFSBCMFǰBQQFBMT ǰJOǰUIFǰTJHIUTǰ PGǰUIFǰ5IBJǰ)FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰBOEǰ UIFǰZPVUIT ǰ*UǰXBTǰDPOTJTUFOUǰXJUIǰUIFǰTUVEZǰPGǰ 4BNSPFOHǰ ǰ XIFOǰ FNPUJPOBMǰ BQQFBMTǰǰ BSFǰ GSFRVFOUMZǰ EFMJWFSFEǰ TPǰ UIBUǰ OFFETǰ PGǰǰ CFIBWJPVSBMǰ DIBOHFǰ XFSFǰ NFU ǰ &WFOǰ CFJOHǰǰ EJGųDVMUǰ UPǰ DIBOHFǰ TPNFPOFĴTǰ CFIBWJPVS ǰ UPǰ SFEVDFǰ Bǰ SBUJPǰ PGǰ TNPLJOHǰ CFIBWJPVSǰ XBTǰǰ UIFǰVMUJNBUFǰHPBMǰUIFǰ5IBJǰ)FBMUIǰ1SPNPUJPOǰ 'PVOEBUJPOǰ SFJOGPSDFE ǰ UIPVHI ǰ "MUIPVHIǰ UIFǰ TNPLFSTǰ BOEǰ OPOTNPLFSTǰ DPVMEǰ JOUFSQSFUǰǰ EJSFDUMZǰ UIFǰ NFTTBHFTǰ EFMJWFSFEǰ CZǰ UIFǰ 5IBJǰ )FBMUIǰ1SPNPUJPOǰ'PVOEBUJPO ǰMPOH UFSNǰTNPLJOHǰ DFTTBUJPOǰEJEǰOPUǰFWFOǰIBQQFO ǰ4IBSJOHǰGFFMJOHT ǰ BUUFOUJPO ǰ JOUFSFTU ǰ BOE ǰ TPNFUJNFT ǰ EFTJSFǰǰ XBTǰ POMZǰ FYQSFTTFE ǰ 'BJMVSFTǰ JOǰ DBNQBJHOJOHǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
BHBJOTUǰTNPLJOHǰDPOUJOVFEǰFWFOǰUIPVHIǰQFPQMFǰ EJTBHSFFEǰ XJUIǰ UIFǰ VTFǰ PGǰ DJHBSFUUFTǰ BOEǰǰ NPEFSBUFMZǰ TUPQQFEǰ TNPLJOH ǰ FYQPTVSFǰ BOEǰ SFNFNCSBODFǰUPǰBOUJ TNPLJOHǰDBNQBJHOTǰXFSFǰ JOFGGFDUJWFǰ ,FFMBQBOH ǰ ǰ 0OFǰ JNQPSUBOUǰ SFBTPOǰ XBTǰ UIFǰ FYDMVTJPOǰ PGǰ TFDPOEIBOEǰǰ TNPLFSTǰXIPǰSFDFJWFEǰUIFǰOFHBUJWFǰFGGFDUTǰPGǰ TNPLJOHǰBMJLF ǰ'VUVSFǰSFTFBSDIFTǰBOEǰDBNQBJHOTǰ TIPVME ǰUIFSFGPSF ǰUBSHFUǰUPǰUIJTǰQBSUJDVMBSǰHSPVQǰ CZǰCPPTUJOHǰUIFNǰUPǰUBLFǰDBSFǰPGǰUIFNTFMWFTǰ BOEǰUPǰHJWFǰXBSOJOHǰBOEǰTVHHFTUJPOǰUPǰTNPLFST ǰ ǰ *Uǰ XBTǰ UIFǰ PUIFSǰ XBZǰ SPVOEǰ GPSǰ UIFǰǰ QBSUJDJQBUPSZǰ BEWFSUJTJOH ǰ J F ǰ UIFǰ TUPSJFTǰ XFSFǰ EJSFDUFEǰUPǰUIFǰZPVUITǰOPUǰUPǰCFDPNFǰBǰOFXǰ DPNFSǰBOEǰNPSFǰJOOPWBUJWF ǰDSFBUJWFǰUIBOǰUIFǰ HFOFSBMǰBEWFSUJTJOH ǰ/POFUIFMFTT ǰUIFǰTNPLJOHǰ BOEǰ OPOTNPLJOHǰ QBSUJDJQBOUTǰ IBEǰ QSPEVDFEǰǰ OPǰ BXBSFOFTTǰ PGǰ UIFǰ EBOHFSTǰ PGǰ TNPLJOH ǰǰ )BWJOHǰ HSFBUFSǰ SJTLǰ PGǰ BEWFSTFǰ IFBMUIǰ FGGFDUTǰ BOEǰ PVUDPNFTǰ XBTǰ BMTPǰ JSSFBTPOBCMF ǰ 5IFǰǰ QBSUJDJQBUPSZǰBEWFSUJTJOHǰPOMZǰQMBZFEǰUIFǰSPMFǰ BTǰijBǰUVSOJOH QPJOUǰHVJEFMJOFǰGPSǰUIFǰZPVUITĴ ǰ ǰ .PSFǰ FYFDVUJPOǰ BOEǰ EJGGFSFOUǰ BOHMFTǰ PGǰ TUPSZUFMMJOHǰ XFSFǰ GPVOEǰ JOǰ UIFǰ HFOFSBMǰ BOUJ TNPLJOHǰDPNNFSDJBMTǰUIBOǰUIFJSǰDPVOUFSQBSUT ǰ 5IFǰ5IBJǰ)FBMUIǰ1SPNPUJPOǰ'PVOEBUJPOǰGBWPVSFEǰ UFTUJNPOJBMǰNPTUǰXIJMFǰUIFǰZPVUITǰGFMMǰJOǰMPWFǰ XJUIǰTMJDFǰPGǰMJGF ǰ3FBMJUZǰXBTǰNPSFǰQFSDFJWFEǰ JOǰUIFǰGPSNFSǰUIBOǰUIFǰMBUUFS ǰ*UǰXBTǰTUJMMǰDVSJPVTǰ BCPVUǰ SFJOGPSDJOHǰ MPOH UFSN ǰ OPO TNPLJOHǰǰ CFIBWJPVSǰ BOEǰ EFDSFBTJOHǰ Bǰ OVNCFSǰ PGǰ OFXǰ TNPLFSTǰCFDBVTFǰUIFǰQBSUJDJQBOUTǰIBEǰQPJOUFEǰ PVUǰUIBUǰBDUPST BDUSFTTFTǰDPOUBJOFEǰOPǰDSFEJCJMJUZ ǰ GPSǰFYBNQMF ǰDPOUJOVJOHǰBOEǰSFQFBUJOHǰTNPLJOHǰ CFIBWJPVSǰBOEǰXPVOETǰQPTTJCMZǰDBVTFEǰGSPNǰ
PUIFSǰGBDUPST ǰOPUǰKVTUǰGSPNǰTNPLJOH ǰ7BHVFOFTTǰ TIPVMEǰCFǰFMJNJOBUFEǰGPSǰGVUVSFǰBOUJ TNPLJOHǰ BEWFSUJTFNFOUT ǰ5IJTǰDPVMEǰCFǰUIFǰSFBTPOǰXIZǰ QFPQMFǰIBEǰBǰMPXǰMFWFMǰPGǰNFEJBǰFYQPTVSFǰBOEǰ SFNFNCSBODFǰ ,FFMBQBOH ǰ ǰ 8JUIǰ CJBT ǰ NPSFǰ JOUFSFTUJOHMZ ǰ TNPLJOHǰ SFQSFTFOUFEǰǰ TPDJBMJTBUJPOǰBOEǰOPǰGBVMU ǰJOǰUIFǰJOUFSQSFUBUJPOǰ PGǰUIFǰNBMFǰBOEǰGFNBMFǰTNPLFSTǰXIFSFBTǰUIFǰ PQQPOFOUTǰ BHSFFEǰ POǰ TNPLJOHĴTǰ CBEǰ FGGFDUTǰ POǰPOFĴTǰPXOǰBOEǰPUIFST ǰ 4FYVBMǰ EJGGFSFODFǰ IJHIMJHIUFEǰ EJGGFSFOUǰǰ JOUFSQSFUBUJPOT ǰJ F ǰNBMFTǰXFSFǰNPSFǰMJLFMZǰUPǰ FTDBQFǰGSPNǰUIFǰSFBMJUZǰXIFOǰUIFZǰLFQUǰBTLJOHǰ UIFǰ FYUFOUǰ UPǰ XIJDIǰ TNPLFSTǰ DPVMEǰ HFUǰ CBEǰ FGGFDUTǰPGǰTNPLJOHǰBOEǰXIFUIFSǰUIFSFǰTIPVMEǰ CFǰ PUIFSǰ WBSJBCMFTǰ DBVTJOHǰ UIFǰ EFBUI ǰ 'VUVSFǰ BOUJ TNPLJOHǰ BEWFSUJTFNFOUTǰ BOEǰ DBNQBJHOTǰ TIPVMEǰCFǰEFTJHOFEǰBOEǰEFWFMPQFEǰUPǰNFFUǰǰ Bǰ QBSUJDVMBSǰ UBSHFUǰ HSPVQǰ JODMVEJOHǰ NBMFǰ BOEǰ GFNBMF ǰ ǰ /PUǰPOMZǰBǰUISFF ZFBSǰSFTFBSDIǰTUVEZ ǰCVUǰ BMTPǰBǰMBSHFS TDBMFǰTUVEZǰTIPVMEǰCFǰUBLFOǰJOUPǰ DPOTJEFSBUJPOǰGPSǰUIFǰGVUVSF ǰ
"DLOPXMFEHFNFOUT ǰ 5IJTǰQBQFSǰJTǰPSJHJOBUFEǰJOǰUIFǰUIFTJTǰFOUJUMFEǰ .FTTBHFǰ4USBUFHJFTǰBOEǰ:PVUITĴǰ*OUFSQSFUBUJPOǰ POǰ5FMFWJTFEǰ"OUJ 4NPLJOHǰ"EWFSUJTJOHǰ$BNQBJHOTǰ TVCNJUUFEǰGPSǰUIFǰ.BTUFSĴTǰEFHSFFǰJOǰ$PNNV OJDBUJPOǰ "SUTǰ 4USBUFHJDǰ $PNNVOJDBUJPOT ǰǰ #BOHLPLǰ 6OJWFSTJUZ ǰ 1SPGPVOEǰ HSBUJUVEFǰ XBTǰ FYQSFTTFEǰGPSǰUIFǰLFZǰJOGPSNBOUT ǰQBSUJDJQBOUT ǰ BOEǰ BMMǰ QBSUJFTǰ DPODFSOJOHǰ XIPǰ HBWFǰ GSVJUGVMǰ BOEǰCFOFųDJBMǰLOPXMFEHFǰBOEǰJOGPSNBUJPOǰBOEǰ LJOEǰIFMQT
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
3FGFSFODFT "EWFSUJTJOHÇ° "TTPDJBUJPOÇ° PGÇ° 5IBJMBOE Ç° Ç°Ad Expenditure Ç° 3FUSJFWFEÇ° 0DUPCFSÇ° Ç° Ç° GSPNÇ° IUUQ XXX BEBTTPUIBJ DPN "LLBXPSBLJU Ç°/ Ç° Ç°Advertising creative strategy Ç°#BOHLPLÇ°6OJWFSTJUZ #FMDI Ç° ( Ç° & Ç° Ç° #FMDI Ç° . Ç° " Ç° Ç° Advertising and promotion: An integrated marketing communications perspective Ç° UIÇ°FE Ç°/FXÇ°:PSL Ç°.D(SBX )JMM $IVTJO Ç° 1 Ç° Ç° Teaching about the Nature of Science in British National.Ç° .BTUFSÇ° UIFTJT Ç°Ç° 1JCVMTPOHLSBNÇ°3BKBCIBUÇ°6OJWFSTJUZ 'PVOEBUJPO "NFSJDBOÇ°$BODFSÇ°4PDJFUZ Ç° O E Ç°The tobacco atlas Ç°3FUSJFWFEÇ°.BZÇ° Ç° Ç°GSPNÇ°IUUQ XXX UPCBDDPBUMBT PSH UPQJD TNPLJOHÇ°T EFBUI UPMM )BXLJOT Ç°% Ç°- Ç°#FTU Ç°3 Ç°+ Ç° Ç°$POFZ Ç°, Ç°" Ç° Ç°Consumer behavior: Implication for marketing strategy Ç° UIÇ°FE Ç°$IJDBHP Ç°*SXJO )FBMUIÇ°-JUFSBDZÇ°4QFDJBMÇ°$PMMFDUJPO Ç° O E Ç°'SPNÇ°UIFÇ°ĹłSTUÇ°UPÇ°UIFÇ°MBTUÇ°BTI Ç°5IFÇ°IJTUPSZ Ç°FDPOPNJDTÇ° Ç° hazards of tobacco.Ç°3FUSJFWFEÇ°.BZÇ° Ç° Ç°GSPNÇ°IUUQ IFBMUIMJUFSBDZ XPSMEFE PSH EPDT UPCBDDP 6OJU XIZ@QFPQMF@TNPLF IUNMÇ° +JUBSBN Ç°1 Ç° Ç°Research synthesis for smoking.Ç°*OTUJUVUFÇ°PGÇ°1IZTJDBMÇ°&EVDBUJPOÇ°4VQIBOCVSJ +VMBQPOHTBUIPSO Ç°. Ç° Ç°Creative strategies and information content in Thai magzine advertising.Ç°.BTUFSÇ°UIFTJT Ç°$IVMBMPOHLPSOÇ°6OJWFSTJUZ ,FFMBQBOH Ç° 7 Ç° Ç° The effectiveness of the media campaign for Thai Health Promotion Foundation In the youth aged between 15-24 years Ç°.BTUFSÇ°UIFTJT Ç°$IVMBMPOHLPSOÇ°6OJWFSTJUZ ,MBOHSBIBE Ç°$ Ç°#IPPO /BLÇ°$ Ç° Ç°3VFOHWJMBJWBUF Ç°- Ç° Ç°Smoking behavior of female students. .BTUFSÇ°UIFTJT Ç°,BTFUTBSUÇ°6OJWFSTJUZ .FOUBMÇ° )FBMUIÇ° "TTPDJBUJPOÇ° 6OEFSÇ° UIFÇ° 3PZBMÇ° 1BUSPOBH Ç° ).Ç° Teenagers and friends Ç° 3FUSJFWFEÇ° .BSDIÇ° Ç° Ç°GSPNÇ°IUUQ XXX KJUKBJ DPN CMPH QPTU@ IUNM /BUJPOBMÇ° 4UBUJTUJDTÇ° 0GĹłDF Ç° O E Ç° Statistics on viewing advertising through the media on a daily basis Ç°3FUSJFWFEÇ°%FDFNCFSÇ° Ç° Ç°GSPNÇ°IUUQ XXX OTP HP UI /BUJPOBMÇ°4UBUJTUJDTÇ°0GĹłDF Ç° Ç°The smoking and drinking behaviour survey 2011 Ç°3FUSJFWFEÇ°.BZÇ° Ç° Ç°GSPNÇ°IUUQ TFSWJDF OTP HP UI OTP OTPQVCMJTI UIFNFT ĹłMFT TNPLF3FQ QEG 1BPTBXBUZBOZPOH Ç°# Ç° Ç°-JGFTUZMFÇ°QBUUFSOTÇ°BOEÇ°FYQPTVSFÇ°UPÇ°BEWFSUJTJOHÇ°DBNQBJHOT Ç°ĹłMNTÇ°XJUIÇ° the decision to buy materials and audio recording of moviesÇ° Ç°5IFÇ°QPQVMBUJPOÇ°PGÇ°#BOHLPL Ç° 5IBNNBTBUÇ°6OJWFSTJUZ Ç°#BOHLPL 1PPSBU Ç° 5 Ç° Ç° Approach of advertising: strategies and processes.Ç° 5IBNNBTBUÇ° 6OJWFSTJUZ Ç°Ç° #BOHLPL 1IBOVDIBSBT Ç° % Ç° Ç° $IBMPOHTVL Ç° 3 Ç° Ç° 4NPLJOHÇ° CFIBWJPSÇ° BOEÇ° TNPLJOH SFMBUFEÇ° LOPXMFEHFÇ° PGÇ° TUVEFOUTÇ°BUÇ°4JMQBLPSOÇ°6OJWFSTJUZ Ç°5IBJMBOE Ç°4JMQBLPSOÇ°6Ç°4DJFODFÇ° Ç°5FDIÇ°+ Ç° Ç° Ç° ùŠÄ&#x2021;ĂŽĂ&#x2013;Ä&#x2021;øøÄ&#x2020;ïøÄ&#x201A;Ă&#x153;Ă&#x2122;Ä?èþÄ&#x2021;ĂłĂ?Ä&#x2021;Ă&#x2013;Ç°5$*Ç° Ă&#x2013;ĂşÄ?ÜŠÏÄ&#x160;Ç°Ä&#x2122; Ç°ĂżÄ&#x2021;Ă&#x2014;Ä&#x2021;ÜÎÄ?ÞáýÄ&#x2021;ÿêøŤÄ&#x2019;ĂşÄ&#x2026;ĂżÄ&#x2020;Ă&#x153;Ă&#x2122;ÜýÄ&#x2021;ÿêøŤ
ĂşÄ&#x2026;ÜýÄ&#x2026;ÜÎŤà à Ä&#x2026;ĂłÄ&#x2021;ĂşÄ&#x201E;üÏŢ ĂŽĹ&#x2013;ĂŞÄ&#x2014; Ä&#x2C6; Ă&#x153;ĂÄ&#x201E;Ă 4VQQMFNFOUBSZ ĂŽĂśÄ&#x192;Ă&#x203A;Ä&#x153;Ä&#x2026;Ä?çÄ&#x160;Ä&#x20AC;ĂŹĂŤÄ&#x201E;ĂŹĂşÄ&#x2026;Ă&#x2014;Ă´
3PPL Ç°% Ç°8 Ç° Ç°5IFÇ°SJUVBMÇ°EJNFOTJPOÇ°PGÇ°DPOTVNFSÇ°CFIBWJPS. Journal of Consumer Research. 12 Ç° Ç° 4BNQBUUBWBOJDI Ç°4 Ç° Ç°Motivation and Advertising Ç°5IBNNBTBUÇ°6OJWFSTJUZ Ç°#BOHLPL 4BNSPFOH Ç°4 Ç° Ç°Message strategy and consumersâ&#x20AC;&#x2122; responses toward public service advertising in television Ç°.BTUFSÇ°UIFTJT Ç°$IVMBMPOHLPSOÇ°6OJWFSTJUZ 4BOHMPVOH Ç° , Ç° O E Ç° Advertising Creative Strategy.Ç° 3FUSJFWFEÇ° 'FCSVBSZÇ° Ç° Ç° GSPNÇ° IUUQ LXVBODIFFXB FYUFFO DPN QBHF 4BSFFSBU Ç°4 Ç° Ç°Advertising and promotionÇ°management. #BOHLPL Ç°1 Ç°4 Ç°1BUUBOB 4JSJSBTTBNFF Ç° 5 Ç° 4JSJSBTTBNFF Ç° # Ç° #PSMBOE Ç° 3 Ç° 'POH Ç° ( Ç° 5 Ç° Ç° )BNNPOE Ç° % Ç° Ç° Adolescentsâ&#x20AC;&#x2122; perceptions of the new anti-smoking advertisement Ç°'JOEJOHTÇ°GSPNÇ°UIFÇ°*$5Ç°5IBJMBOEÇ°4VSWFZ Ç° 1PTUFS Ç°QSFTFOUFEÇ°BUÇ°UIFÇ°8$50)Ç°JOÇ°4JOHBQPSF Ç° 4QFSCFS Ç°% Ç° Ç°8JMTPO Ç°% Ç° Ç°Relevance: Communication and Cognition Ç°0YGPSE Ç°#MBDLXFMM Ç° 4SJXJTBJ Ç°7 Ç° Ç°Strategies to create advertising messages in the media and interpretation of consumers. 4DIPPMÇ°PGÇ°&EVDBUJPOBMÇ°4UVEJFT Ç°.BTUFSÇ°UIFTJT Ç°4VLIPUIBJÇ°5IBNNBUIJSBUÇ°0QFOÇ° 6OJWFSTJUZ 5IBJÇ° )FBMUIÇ° 1SPNPUJPOÇ° 'PVOEBUJPO Ç° O E Ç° About us.Ç° 3FUSJFWFEÇ° .BZÇ° Ç° Ç° GSPNÇ° IUUQ XXX UIBJIFBMUI PS UI "CPVUVT IUNM 5IBJÇ°)FBMUIÇ°1SPNPUJPOÇ°'PVOEBUJPO Ç° Ç°Female studentsâ&#x20AC;&#x2122; smoking Ç°3FUSJFWFEÇ°0DUPCFSÇ° Ç° Ç° GSPNÇ°IUUQ XXX UIBJIFBMUI PS UI $POUFOU 5IPOHNFFBSLPN Ç°1 Ç° Ç°The effects of spacing and repetition of identical and varied versions of TVCS on advertising recall and recognition.Ç°.BTUFSÇ°UIFTJT Ç°$IVMBMPOHLPSOÇ°6OJWFSTJUZ 5VGUF Ç°5 Ç° Ç°.FGBMPQVMPT Ç°1 Ç° Ç°Participatory Communication: A practical guide Ç°8BTIJOHUPO Ç° % $ Ç°5IFÇ°*OUFSOBUJPOBMÇ°#BOLÇ°GPSÇ°3FDPOTUSVDUJPOÇ°BOEÇ°%FWFMPQNFOU 5IFÇ°8PSMEÇ°#BOL Ç° 6UTBIBLJU Ç° $ Ç° . The content analysis of public relations advertising commercials.Ç° .BTUFSÇ° UIFTJT Ç°$IVMBMPOHLPSOÇ°6OJWFSTJUZ 7JDIJU 7BEBLBO Ç°/ Ç°"FLQMBLPSO Ç°8 Ç°5BOZBOPOU Ç°8 Ç° Ç°1PPNLBDIBS Ç°) Ç° Ç°Prevalence of smoking and related factors in school students in Thailand Ç°3FUSJFWFEÇ°.BZÇ° Ç° Ç°GSPNÇ°IUUQ XXX TFBUDB PSH ENEPDVNFOUT @QSFWBMFODF@PG@TNPLJOH@BOE@SFMBUFE@Ç°GBDUPST@JO@TDIPPM@ TUVEFOUT@JO@UIBJMBOE QEG 8FMM Ç°8 Ç°#VSOFUU Ç°+ Ç° Ç°.PSJBSUZ Ç°4 Ç° Ç°"EWFSUJTJOH Ç°QSJODJQMFTÇ° Ç°QSBDUJDF Ç° UIÇ°FE Ç°6QQFSÇ°4BEEMFÇ° 3JWFS Ç°/+ Ç°1SFOUJDF )BMM 8JMMJBN Ç°8 Ç°4BOESB Ç°. Ç°+PIO Ç°# Ç° Ç°.BZ Ç°- Ç° Ç°Advertising-Principles and Effective IMC Practice Ç° 1FBSTPOÇ°1SFOUJDFÇ°)BMM Ç°4JOHBQPSF
ùŠÄ&#x2021;ĂŽĂ&#x2013;Ä&#x2021;øøÄ&#x2020;ïøÄ&#x201A;Ă&#x153;Ă&#x2122;Ä?èþÄ&#x2021;ĂłĂ?Ä&#x2021;Ă&#x2013;Ç°5$*Ç° Ă&#x2013;ĂşÄ?ÜŠÏÄ&#x160;Ç°Ä&#x2122; Ç°ĂżÄ&#x2021;Ă&#x2014;Ä&#x2021;ÜÎÄ?ÞáýÄ&#x2021;ÿêøŤÄ&#x2019;ĂşÄ&#x2026;ĂżÄ&#x2020;Ă&#x153;Ă&#x2122;ÜýÄ&#x2021;ÿêøŤ
1BOZBQJXBU +PVSOBM Vol.7 Supplementary Issue December 2015
8PSMEǰ)FBMUIǰ0SHBOJ[BUJPO 3FHJPOBMǰ0GųDFǰGPSǰ4PVUI &BTU ǰ ǰThai Health Promotion Foundation ǰ 3FUSJFWFEǰ.BZǰ ǰ ǰGSPNǰIUUQT BQQT XIP JOU JOGPCBTF .PSUBMJUZ BTQY M (SPVQ 3#5 $OUZ#Z3H %%-$OUZ#Z3H 4&"3 %%-$OUZ/BNF %%-:FBS 5FYU#PY*NH/BNF HP ;BXBIJS ǰ4 ǰ0NBS ǰ. ǰ"XBOH ǰ3 ǰ:POH ǰ) ǰ#PSMBOE ǰ3 ǰ4JSJSBTTBNFF ǰ# ǰ'POH ǰ( ǰ5 ǰ ǰ)BNNPOE ǰ % ǰ ǰEffective of antismoking media messages and education among adolescents in Malaysia and Thailand ǰ'JOEJOHTǰGSPNǰUIFǰ*OUFSOBUJPOBMǰ5PCBDDPǰ$POUSPMǰ4PVUIFBT
4JSFFǰ+JUUSJLBXFFQIPOǰSFDFJWFEǰIFSǰCBDIFMPSĴTǰEFHSFFǰGSPNǰGBDVMUZǰPGǰ IVNBOJUZ ǰ NBKPSǰ JOǰ 5IBJǰ BOEǰ NJOPSǰ JOǰ 'SFODFǰ 'SPNǰ 4SJOBLIBSJOXJSPUǰ 6OJWFSTJUZǰ JOǰ ǰ .Zǰ XPSLǰ BOEǰ FYQFSJFODFǰ XBTǰ JOǰ ǰ BUǰ 5IBJSBUIǰ $P ǰ *Oǰ UIFǰ TBNFǰ UJNFǰ Jǰ XPSLFEǰ BUǰ #VOMVFHSPVQǰ 'SFFMBODF ǰ TDSJQUǰ"E ǰDPSSVQUJPOǰDBSUPPO ǰ"OEǰJOǰ ǰ4IPSUǰTUPSZǰDPOUFTUǰXJOOFSTǰ GSPNǰ5IBJIFBMUIǰĶNPMBTVNLMVNLIXBOķ 4VUUBOJQBǰ4SJTBJǰIBTǰUBVHIUǰQVCMJDǰSFMBUJPOTǰBUǰ4DIPPMǰPGǰ$PNNVOJDBUJPOǰ "SUT ǰ 6OJWFSTJUZǰ PGǰ UIFǰ 5IBJǰ $IBNCFSǰ PGǰ $PNNFSDFǰ TJODFǰ ǰ BOEǰ IBTǰBǰXJEFǰSBOHFǰPGǰJOUFSFTUTǰMBSHFMZǰGPDVTFEǰPOǰUIFǰQSBDUJDFǰPGǰQVCMJDǰ SFMBUJPOT ǰTPDJBMǰNFEJB ǰBOEǰDVMUVSFT ǰ)FSǰRVBMJųDBUJPOTǰDPNQSJTF ǰ1I % ǰ JOǰ 'JMNǰ ǰ .FEJBǰ QVCMJDǰ SFMBUJPOT ǰ 6OJWFTJUZǰ PGǰ 4UJSMJOH ǰ 6, ǰ . " ǰ JOǰ %FWFMPQNFOUǰ $PNNVOJDBUJPOǰ 'BDVMUZǰ PGǰ $PNNVOJDBUJPOǰ "SUT ǰ $IVMBMPOHLPSOǰ6OJWFSTJUZ ǰ5IBJMBOE ǰBOEǰ# 4D ǰJOǰ4UBUJTUJDTǰ 'BDVMUZǰPGǰ 4DJFODFǰBOEǰ5FDIOPMPHZ ǰ5IBNNBTBUǰ6OJWFSTJUZ ǰ5IBJMBOE 1BUBNBǰ4BUBXFEJOǰSFDFJWFEǰIFSǰ1I % ǰBOEǰ."ǰJOǰ.BTTǰ$PNNVOJDBUJPOTǰ GSPNǰUIFǰ6OJWFSTJUZǰPGǰ-FJDFTUFS ǰ6,ǰBOEǰBǰ#"ǰ TUǰDMBTTǰIPOPVS ǰGSPNǰ UIFǰ %FQBSUNFOUǰ PGǰ 1VCMJDǰ 3FMBUJPOT ǰ 'BDVMUZǰ PGǰ $PNNVOJDBUJPOǰ "SUT ǰ $IVMBMPOHLPSOǰ6OJWFSTJUZ ǰ5IBJMBOE ǰ$VSSFOUMZ ǰTIFǰJTǰBǰGVMM UJNFǰMFDUVSFSǰ JOǰUIFǰ1VCMJDǰ3FMBUJPOTǰ%FQBSUNFOU ǰ4DIPPMǰPGǰ$PNNVOJDBUJPOǰ"SUTǰBUǰ #BOHLPLǰ 6OJWFSTJUZ ǰ )FSǰ BSFBǰ PGǰ JOUFSFTUǰ JTǰ JOǰ )FBMUIǰ $PNNVOJDBUJPO ǰ $SJTJTǰ$PNNVOJDBUJPOǰBOEǰ$SJTJTǰ.BOBHFNFOU ǰ1VCMJDǰ3FMBUJPOT ǰ.BSLFUJOHǰ $PNNVOJDBUJPO ǰBOEǰ.FEJBǰ$PNNVOJDBUJPO
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
&45*."5*/( 5*.& 7"3:*/( 4:45&."5*$ 3*4, #: 64*/( ,"-."/ '*-5&3"1130"$) &7*%&/$&4 '30. 5)& 450$, &9$)"/(& 0' 5)"*-"/% ÔąöîöăôąæתąýĄôîöăýćêëćě×úąôďýĈėõÚêĈėďîŦìöăííÞĉėÚďîøĈėõìĐîøÚèąôďúøą đçõèĄúĐíí Kalman filter ÔöæĈûĉÔüąÛąÔèøąçþøĄÔêöĄñõŢĐþŞÚîöăďêûēêõ .VUUBMBUI ,SJETBEBSBU "CTUSBDU ǰ 5IFǰPCKFDUJWFǰPGǰUIJTǰTUVEZǰJTǰGPDVTJOHǰPOǰUIFǰUJNF WBSZJOHǰTZTUFNBUJDǰSJTLǰPSǰCFUBǰFTUJNBUJPOǰ CZǰVTJOHǰUIFǰQSPQFSǰNPEFMǰXIJDIǰDBOǰFYQMBJOǰUIFǰTZTUFNǰUIBUǰWBSJFTǰUISPVHIǰUJNFǰBQQSPQSJBUFMZǰ MJLFǰ,BMNBOǰųMUFSǰNPEFM ǰ5IFǰNPUJWBUJPOǰPGǰUIJTǰTUVEZǰDPNFTǰGSPNǰSFRVJSFNFOUǰPGǰJOWFTUPSTǰBOEǰ NBSLFUǰDPOUSJCVUPSTǰUIBUǰXJTIǰGPSǰUIFǰTVJUBCMFǰUPPMTǰUPǰFTUJNBUFǰCFUBǰQSPQFSMZ ǰ5IFO ǰUIJTǰTUVEZǰ JOUSPEVDFEǰ ,BMNBOǰ ųMUFSǰ XIJDIǰ JTǰ UIFǰ QPQVMBSǰ TUBUFǰ TQBDFǰ NPEFMǰ UPǰ JNQSPWFǰ UIFǰ QSPDFTTǰ PGǰǰ FTUJNBUJPO ǰ 5IFSFǰ XFSFǰ UISFFǰ NPEFMǰ TQFDJųDBUJPOǰ VTFEǰ JOǰ UIJTǰ TUVEZǰ XIJDIǰ XFSFǰ SBOEPNǰ XBMLǰ NPEFM ǰSBOEPNǰDPFGųDJFOUǰNPEFMǰBOEǰBVUPSFHSFTTJWFǰNPEFMǰ "3
ǰNPEFM ǰ5IFǰSFTVMUTǰPGǰFTUJNBUJPOǰ XFSFǰDPNQBSFEǰXJUIǰTUBUJDǰCFUBǰGSPNǰPSEJOBSZǰMFBTUǰTRVBSFTǰNFUIPE ǰ5IFǰEBUBǰBQQMJFEǰJOǰUIJTǰ TUVEZǰXFSFǰUIFǰEBJMZǰSFUVSOǰPGǰ5IBJMBOEǰ4UPDLǰ&YDIBOHFǰJOEVTUSJFTǰHSPVQǰJOEFYǰTJODFǰ+BOVBSZǰ ǰ UPǰ+VOFǰ ǰBOEǰUIFSFǰXFSFǰFJHIUǰJOEVTUSJFTǰHSPVQǰJOEFYFT ǰ5IFǰSFTVMUTǰGPVOEǰGSPNǰUIFǰQMPUTǰPGǰ UJNF WBSZJOHǰCFUǰBTǰUIBUǰUISFFǰNPEFMTǰPGǰ,BMNBOǰųMUFSǰDBOǰDBUDIǰVQǰWPMBUJMJUZǰPGǰSJTLǰRVJDLFSǰBOEǰ CFUUFSǰUIBOǰ0SEJOBSZǰMFBTUǰTRVBSFT ǰ"OEǰUIFǰNPTUǰWPMBUJMFǰCFUBǰBNPOHǰUISFFǰNPEFMTǰPGǰ,BMNBOǰ ųMUFSǰJOǰNPTUǰPGǰUIFǰJOEVTUSJFTǰJTǰUIFǰGPSNǰPGǰSBOEPNǰDPFGųDJFOUǰNPEFM ǰ'JOBMMZ ǰUIFǰNPEFMǰXFSFǰ FWBMVBUFEǰUIFǰQFSGPSNBODFǰUISPVHIǰSPPUǰNFBOǰTRVBSFǰFSSPSǰBOEǰNFBOǰBCTPMVUFǰFSSPSǰDBMDVMBUJPO ǰ UIFǰTUVEZǰGPVOEǰUIBUǰ,BMNBOǰųMUFSǰ"3 ǰNPEFMǰDPOųSNTǰUIFǰTVQFSJPSJUZǰJOǰDBQUVSJOHǰ5JNF 7BSZJOHǰ 4ZTUFNBUJDǰSJTL ,FZXPSET ǰUJNF WBSZJOHǰTZTUFNBUJDǰSJTL ǰ%ZOBNJDǰCFUB ǰ,BMNBOǰųMUFS ǰ"VUPSFHSFTTJWFǰNPEFM ǰ3BOEPNǰ XBMLǰNPEFM ǰ3BOEPNǰDPFGųDJFOUǰNPEFM
ǰ
1I % ǰ $BOEJEBUF ǰ 4DIPPMǰ PGǰ %FWFMPQNFOUǰ &DPOPNJDT ǰ /BUJPOBMǰ *OTUJUVUFǰ PGǰ %FWFMPQNFOUǰ "ENJOJTUSBUJPO ǰǰ & NBJM ǰNVUUBMBUI!HNBJM DPN
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
íêץçõŞĀ ǰ üĆêëčðøąÿÜÙŤ×ĂÜÖćøýċÖþćĔîÙøĆĚÜîĊĚđðŨîÖćøðøąöćèÙŠćÿĆöðøąÿĉìíĉĝÙüćöđÿĊę÷ÜìĊęđðŨîøąïïǰ àċęÜđðúĊę÷îĒðúÜ êćöđüúćēé÷ĔßšêĆüĒïïǰ,BMNBOǰųMUFSǰàċęÜđðŨîìĊę÷ĂöøĆïĔîÙüćöÿćöćøëĔîÖćøĂíĉïć÷ךĂöĎúìĊęđðúĊę÷îĒðúÜêćöđüúć ĕéšĂ÷ŠćÜéĊǰìĆÜĚ îĊÙĚ üćöđךćĔÝĔîÙüćöđÿĊ÷ę ÜìĊđę ðŨîøąïïĂ÷ŠćÜëĎÖêšĂÜđðŨîðøąē÷ßîŤĂ÷ŠćÜ÷ĉÜę ÖĆïîĆÖúÜìčîǰđóČĂę ìĊÝę ąêĂïÿîĂÜ ÖĆïÙüćöñĆîñüî×ĂÜêúćéìčîĕéšĂ÷ŠćÜøüéđøĘüǰ éĆÜîĆĚîüĉíĊĔîÖćøðøąöćèÙŠćìĊęđĀöćąÿöÝċÜđðŨîđÙøČęĂÜöČĂìćÜÖćøđÜĉîǰ ìĊęÿĞćÙĆâ×ĂÜîĆÖúÜìčîǰ ÖćøýċÖþćĔîÙøĆĚÜîĊĚÝċÜöčŠÜđîšîìĊęÖćøĔßšêĆüĒïïǰ ,BMNBOǰ ųMUFSǰ ĔîÖćøóĆçîćÖćøðøąöćèÙŠć ÿĆöðøąÿĉìíĉĝÙüćöđÿĊę÷ÜìĊęđðŨîøąïïĔĀšëĎÖêšĂÜöćÖ×ċĚîǰ ēé÷êĆüĒïïǰ ,BMNBOǰ ųMUFSǰ ìĊęĔßšöĊìĆĚÜĀöéǰ ǰ êĆüĒïïǰ ĕéšĒÖŠǰ êĆüĒïïǰ3BOEPNǰXBMLǰêĆüĒïïǰ3BOEPNǰDPFGųDJFOUǰĒúąêĆüĒïïǰ"VUPSFHSFTTJWFǰ "3
ǰēé÷ñúÖćøðøąöćè ÙŠćēé÷êĆüĒïïìĆÜĚ ǰ ǰîĊÝĚ ąîĞćöćđðøĊ÷ïđìĊ÷ïÖĆïñúÖćøðøąöćèÙŠćÿĆöðøąÿĉìíĉÙĝ üćöđÿĊ÷ę ÜìĊđę ðŨîøąïïēé÷üĉíÖĊ ćøüĉđÙøćąĀŤ ÖćøëéëĂ÷Ēïïǰ0-4ǰךĂöĎúìĊęĔßšĔîÖćøýċÖþćĔîÙøĆĚÜîĊĚđðŨîךĂöĎúñúêĂïĒìîøć÷üĆîÝćÖéĆßîĊÖúčŠöĂčêÿćĀÖøøöêŠćÜėǰ êćöêúćéĀúĆÖìøĆó÷ŤĒĀŠÜðøąđìýĕì÷ǰ ðøąÖĂïĕðéšü÷ǰ ǰ ÖúčŠöĂčêÿćĀÖøøöǰ ĒúąĔߚךĂöĎúøć÷üĆîêĆĚÜĒêŠöÖøćÙöǰǰ ó ý ǰ ǰëċÜöĉëîč ć÷îǰó ý ǰ ǰÝćÖñúÖćøýċÖþćēé÷ÖćøÿøšćÜĒñîõćóóïüŠćǰêĆüĒïï×ĂÜǰ,BMNBOǰųMUFSǰìĆÜĚ ǰ ǰĒïï ÿćöćøëĒÿéÜĔĀšđĀĘîëċÜÙüćöñĆîñüî×ĂÜêúćéĕéšøüéđøĘüĒúąéĊÖüŠćêĆüĒïïÖćøüĉđÙøćąĀŤÖćøëéëĂ÷Ēïïǰ 0-4ǰ Ēúą êĆüĒïïìĊĔę ĀšÙćŠ ÿĆöðøąÿĉìíĉÙĝ üćöđÿĊ÷ę ÜìĊđę ðŨîøąïïñĆîñüîìĊÿę éč ǰÙČĂǰêĆüĒïïǰ3BOEPNǰDPFGųDJFOUǰàċÜę ĔĀšñúÿĂéÙúšĂÜÖĆî ĔîÖúčŠöéĆßîĊĂčêÿćĀÖøøöÿŠüîĔĀâŠǰ ĔîÿŠüîÿčéìšć÷ǰ ÖćøýċÖþćĔîÙøĆĚÜîĊĚĕéšìĞćÖćøðøąđöĉîÙüćöÿćöćøë×ĂÜêĆüĒïïǰ ēé÷ÙĞćîüèøćÖìĊÿę ĂÜ×ĂÜÙüćöÙúćéđÙúČĂę îÖĞćúĆÜÿĂÜđÞúĊ÷ę ǰ SPPUǰNFBOǰTRVBSFǰFSSPS ǰ3.4& ǰĒúąÙüćöÙúćéđÙúČĂę î ÿĆöïĎøèŤđÞúĊ÷ę ǰ NFBOǰBCTPMVUFǰFSSPS ǰ."& ǰñúÖćøýċÖþćóïüŠćǰêĆüĒïïǰ,BMNBOǰųMUFSǰ"3 ǰđðŨîêĆüĒïïìĊĔę Āšñú ÖćøðøąöćèÙŠćÿĆöðøąÿĉìíĉĝÙüćöđÿĊę÷ÜìĊęđðŨîøąïïǰàċęÜđðúĊę÷îĒðúÜêćöđüúćĕéšéĊÖüŠćêĆüĒïïĂČęîĔîÖćøýċÖþćĔîÙøĆĚÜîĊĚ ÙĞćÿĞćÙĆâ ǰÙüćöđÿĊę÷ÜìĊęđðŨîøąïïàċęÜđðúĊę÷îĒðúÜêćöđüúćǰǰđïêšćìĊęđðúĊę÷îĒðúÜêćöđüúćǰǰ,BMNBOǰųMUFSǰǰêĆüĒïïǰ "VUPSFHSFTTJWFǰǰêĆüĒïïǰ3BOEPNǰXBMLǰǰêĆüĒïïǰ3BOEPNǰDPFGųDJFOU
*OUSPEVDUJPO ǰ 'SPNǰNPEFSOǰUIFPSZǰPGǰųOBODFǰQFSDFQUJPO ǰ POFǰPGǰUIFǰNPTUǰFTTFOUJBMǰSJTLTǰGPSǰJOWFTUPSǰJTǰ UIFǰTZTUFNBUJDǰSJTL ǰ*UǰJTǰUIFǰSJTLǰUIBUǰSFMBUFTǰUPǰ NBSLFUǰSFUVSOTǰBOEǰDBOOPUǰCFǰFMJNJOBUFEǰCZǰ VTJOHǰEJWFSTJųDBUJPOǰNFUIPE ǰ"DDPSEJOHǰUPǰUIJTǰ DIBSBDUFSJTUJD ǰUIFOǰTZTUFNBUJDǰJTǰUIFǰPOMZǰPOFǰ UZQFǰPGǰSJTLǰUIBUǰTIPVMEǰCFǰSFXBSEFE ǰ 4IBSQ ǰ ǰ-JOUOFS ǰ ǰ.PTTJO ǰ ǰ#MBDL ǰ ǰ .PSFPWFS ǰTZTUFNBUJDǰSJTLǰJTǰUIFǰHFOFSBMǰNFBTVSF NFOUǰ GPSǰ NBSLFUǰ TXJOHǰ TFOTJUJWJUZǰ (SVOEZǰ ǰ .BMLJFM ǰ ǰ$POTFRVFOUMZ ǰLOPXǰUIFǰNBSLFUǰ SJTLǰDPSSFDUMZǰJTǰUIFǰCFOFųUǰGPSǰBMMǰPGǰJOWFTUPSTǰ
UPǰUBDLMFǰXJUIǰUIFǰJOTUBCJMJUZǰPGǰUIFǰNBSLFUǰBOEǰ CFǰ SFBEZǰ GPSǰ UIFǰ JOWFTUNFOUǰ PQQPSUVOJUZ ǰ 5IFSFGPSF ǰUIFZǰUSZǰUPǰųOEǰUIFǰQSPQFSǰNPEFMǰGPSǰ CFUUFSǰTZTUFNBUJDǰSJTLǰFTUJNBUJPO ǰ5IFǰDPNNPOǰ NFUIPEPMPHZǰPGǰTZTUFNBUJDǰSJTLǰNFBTVSFNFOUǰJOǰ UIFǰNBSLFUǰJTǰUIFǰTJNQMFǰNBSLFUǰNPEFMǰCZǰVTJOHǰ PSEJOBSZǰ MFBTUǰ TRVBSFTǰ XIJDIǰ JTǰ BDDFQUFEǰ JOǰ UFSNǰPGǰTUSBJHIUGPSXBSEOFTTǰJOǰCFUBǰFTUJNBUJPOǰ GPSǰCPUIǰFEVDBUJPOBMǰSFTFBSDIǰBOEǰSFBMǰJOWFTUNFOUǰ TFDUPSTǰGPSǰNBOZǰZFBST ǰ/FWFSUIFMFTT ǰUIFSFǰBSFǰ NBOZǰSFTFBSDIFTǰUIBUǰGPVOEǰTPNFǰQSPCMFNTǰJOǰ UIJTǰXFMM LOPXOǰNPEFM ǰ0SEJOBSZǰMFBTUǰTRVBSFTǰ SFHSFTTJPOǰ IBTǰ GPVOEǰ UIFǰ OPOTUBUJPOBSJUZǰ JOǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
QBSBNFUFSTǰ BOEǰ FSSPSǰ UFSNTǰ JOǰ FTUJNBUJPO ǰ .PSFPWFS ǰUIFǰJOUFSUFNQPSBMǰEFQFOEFODFTǰJOǰUIFǰ OVNCFSǰPGǰPVUMJFSTǰBSFǰBMTPǰFYBNJOFEǰJOǰUIJTǰ NFUIPEPMPHZ ǰ #FZǰ ǰ1JODIFT ǰ ǰ'SPNǰUIFTFǰ ųOEJOHT ǰUIFZǰJOGFSSFEǰUIBUǰ0SEJOBSZǰMFBTUǰTRVBSFTǰ NPEFMǰ JTǰ OPO (BVTTJBOǰ NPEFM ǰ 'PSUVOBUFMZ ǰ UIFSFǰJTǰUIFǰOFXǰIZQPUIFTJTǰXIJDIǰUIFǰDPODFQUǰ PGǰWBSZJOHǰUISPVHIǰUJNFǰPGǰUIFǰTZTUFNBUJDǰSJTLǰ JTǰ BDDFQUFE ǰ 'BCP[[Jǰ ǰ 'SBODJT ǰ ǰ #PTǰǰ ǰ /FXCPME ǰ ǰ "OEǰ UJNF WBSJBUJPOǰ CFUBTǰ DBOBMTPǰFYQMBJOǰBOPNBMJFTǰGPSǰFYBNQMFǰJOEVTUSZǰ BOEǰTJ[Fǰ 'BNBǰ ǰ'SFODI ǰ ǰ'FSTPOǰ ǰ)BSWFZ ǰ ǰ 'SPNǰ QSJPSǰ TUVEJFT ǰ UIFSFǰ BSFǰ TFWFSBMǰ SFTFBSDIFTǰJOUSPEVDFEǰUIFǰUXPǰNPEFMTǰXIJDIǰ BMJHOǰ XJUIǰ UIJTǰ OFXǰ IZQPUIFTJTǰ XIJDIǰ BSFǰǰ ,BMNBOǰųMUFSǰBOEǰ.VMUJWBSJBUF ǰ.PSFPWFS ǰUIFZǰ DPNQBSFEǰUIFǰQFSGPSNBODFǰPGǰUIFTFǰUXPǰGBNPVTǰ NPEFMTǰBOEǰNPTUǰPGǰUIFǰTUVEJFTǰTVQQPSUǰ,BMNBOǰ ųMUFSǰ BTǰ UIFǰ TVQFSJPSǰ NPEFMǰ UPǰ FTUJNBUFǰ UIFǰ UJNF WBSZJOHǰCFUB ǰ5IJTǰCSJOHTǰUPǰUIFǰNPUJWBUJPOǰ PGǰUIJTǰQBQFSǰUPǰVTFǰ,BMNBOǰųMUFSǰNPEFMǰXIJDIǰ DBOǰFYQMBJOǰUIFǰTZTUFNTǰUIBUǰDIBOHFǰUISPVHIǰ UJNFǰ CZǰ VTJOHǰ JEFBǰ PGǰ TUBUFǰ TQBDFǰ NPEFM ǰǰ )PXFWFS ǰBTǰUIFSFǰBSFǰWBSJPVTǰGPSNǰPGǰ,BMNBOǰ ųMUFSǰNPEFMǰBOEǰNPTUǰPGǰUIFǰQSJPSǰTUVEJFTǰEJEǰ OPUǰ DPNQBSFǰ UIFǰ FWBMVBUJPOǰ QFSGPSNBODFǰ PGǰ UIFTFǰGPSNT ǰ5IFSFGPSF ǰUIJTǰTUVEZǰDBOǰųMMǰUIJTǰ HBQǰCZǰBQQMZJOHǰUIFǰUFDIOJRVFǰPGǰTUBUFǰTQBDFǰ NPEFMǰXJUIǰ$"1.ǰUPǰFTUJNBUFǰCFUBTǰPGǰJOEVTUSZǰ JOEFYǰ GPSǰ 5IBJMBOEǰ 4UPDLǰ &YDIBOHFǰ QSPQFSMZǰ BOEǰFWBMVBUFǰUIFǰQFSGPSNBODFǰPGǰ,BMNBOǰųMUFSǰ NPEFMTǰUPǰųOEǰUIFǰCFTUǰFTUJNBUPS ǰ "OPUIFSǰ DPOUSJCVUJPOǰ GSPNǰ UIJTǰ QBQFSǰ JTǰ GPDVTJOHǰPOǰTUPDLǰNBSLFUǰJOǰFNFSHJOHǰDPVOUSJFT ǰ "DDPSEJOHǰUPǰNPTUǰPGǰUIFǰTUVEJFTǰIBEǰGPDVTFEǰ
POǰ&VSPQFBOǰTUPDLǰNBSLFUTǰXIJDIǰBSFǰEFWFMPQFEǰ TUPDLǰNBSLFUT ǰ5IJTǰCSJOHTǰUPǰUIFǰBTQJSBUJPOǰUPǰ EJSFDUǰ POǰ FNFSHJOHǰ NBSLFUǰ UPǰ TFFǰ XIFUIFSǰ UIFSFǰJTǰUIFǰTJNJMBSǰQBUUFSOǰPSǰOPU ǰ5IFSFGPSF ǰ UIJTǰTUVEZǰGPDVTFTǰPOǰ5IBJMBOEǰ4UPDLǰNBSLFUǰBTǰ UIJTǰTUPDLǰFYDIBOHFǰJTǰUIFǰHPPEǰSFQSFTFOUBUJWFǰ PGǰFNFSHJOHǰNBSLFU ǰ5IFǰTUPDLǰFYDIBOHFǰBMTPǰ IBTǰUIFǰIJHIFTUǰMJRVJEJUZǰJOǰUIFǰSFHJPOǰBOEǰIBTǰ SJTFOǰDPOTJEFSBCMZǰUPǰCFDPNFǰPOFǰPGǰUIFǰUPQǰ UXPǰTUPDLǰFYDIBOHFTǰJOǰ"4&"/ǰXJUIǰ4JOHBQPSF ǰ .PSFPWFS ǰ UIFǰ MBSHFTUǰ QSPQPSUJPOǰ PGǰ 5IBJMBOEǰ TUPDLǰ NBSLFUǰ JTǰ SFUBJMǰ JOWFTUPSTǰ XIJDIǰ DSFBUFǰ TUBCJMJUZǰUPǰUIFǰFYDIBOHFǰBTǰXFMM
0CKFDUJWF PG UIF TUVEZ ǰ "DDPSEJOHǰ UPǰ UIFǰ OFXǰ IZQPUIFTJTǰ XIJDIǰ TUBUFTǰUIBUǰCFUBǰDBOǰCFǰDIBOHJOHǰUISPVHIǰUJNF ǰ ųOEJOHǰ UIFǰ TVJUBCMFǰ NPEFMǰ UPǰ FTUJNBUFǰ UIFǰ UJNF WBSZJOHǰQSPQFSMZǰCFDPNFTǰUIFǰBTQJSBUJPOǰ PGǰUIJTǰTUVEZ ǰ5IFǰPCKFDUJWFǰPGǰUIJTǰTUVEZǰJTǰUPǰ GPDVTǰPOǰVTJOHǰUIFǰ,BMNBOǰųMUFSǰNPEFMǰJOǰUISFFǰ GPSNBUTǰUPǰFTUJNBUFǰUIFǰTZTUFNBUJDǰSJTLǰPSǰCFUBǰ PGǰJOEVTUSZǰJOEFYFTǰPGǰ5IBJMBOEǰTUPDLǰNBSLFU ǰ "OEǰUIFǰQFSGPSNBODFǰPGǰFBDIǰNPEFMǰJOǰFTUJNB UJPOǰXJMMǰCFǰDPNQBSFEǰUISPVHIǰFSSPSǰDBMDVMBUJPOǰ UPǰ TFFǰ UIBUǰ XIJDIǰ GPSNǰ PGǰ ,BMNBOǰ ųMUFSǰ DBOǰ CFOFųUǰJOǰFYQMBJOJOHǰUJNF WBSZJOHǰCFUBǰCFUUFSǰ UIBOǰ UIFǰ PUIFST ǰ *Oǰ BEEJUJPO ǰ UIFǰ TUVEZǰ XJMMǰ QSPWJEFǰ UIFǰ FYQMBOBUJPOǰ PGǰ UIFǰ WPMBUJMFǰ CFUBǰ PGǰFBDIǰJOEVTUSZǰUISPVHIǰCFUBǰQMPUUJOH ǰ0WFSBMM ǰ UIJTǰTUVEZǰBJNǰUPǰPGGFSǰUIFǰHPPEǰNPEFMǰXJUIǰ QSFDJTFǰTZTUFNBUJDǰSJTLǰFTUJNBUJPOǰUPǰSFTQPOEǰUPǰ NBSLFUǰDPOUSJCVUPSTĴǰDPOTUSBJOUǰJOǰUJNF WBSZJOHǰ TZTUFNBUJDǰSJTL
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
-JUFSBUVSF 3FWJFX ǰ 5IFSFǰ BSFǰ TFWFSBMǰ TUVEJFTǰ XIJDIǰ USJFEǰ UPǰ DPNQBSFǰUJNF WBSZJOHǰCFUBTǰCZǰUIFǰUXPǰGBNPVTǰ UFDIOJRVFTǰXIJDIǰBSFǰ.VMUJWBSJBUFǰ("3$)ǰBOEǰ ,BMNBOǰųMUFS ǰ.PTUǰPGǰUIFNǰGPVOEǰUIBUǰ,BMNBOǰ 'JMUFSǰJTǰTVQFSJPSǰUIBOǰ.VMUJWBSJBUFǰ("3$)ǰBOEǰ TJNQMFǰ NBSLFUǰ NPEFM ǰ 'BGGǰ FUǰ BM ǰ ǰ IBTǰ FYBNJOFEǰUIFǰQFSGPSNBODFǰPGǰNPEFMJOHǰUFDI OJRVFTǰ UIBUǰ FTUJNBUFǰ UJNFǰ WBSZJOHǰ TZTUFNBUJDǰ SJTLǰCFUXFFOǰ.VMUJWBSJBUFǰ("3$)ǰBOEǰ,BMNBOǰ 'JMUFSǰCZǰVTJOHǰEBUBǰPGǰ6,ǰQPSUGPMJP ǰ5IFǰSFTVMUTǰ GPVOEǰUIBUǰVTJOHǰJO TBNQMFǰGPSFDBTUTǰPGǰJOEVTUSZǰ SFUVSOT ǰ POMZǰ UIFǰ ,BMNBOǰ ųMUFSǰ SBOEPNǰ XBMLǰ NPEFM ǰDPOTJTUFOUMZǰQFSGPSNTǰCFUUFSǰUIBOǰUIFǰ TJNQMFǰ NBSLFUǰ NPEFMǰ CFUBǰ XIJMFǰ TVSQSJTJOHMZǰ GPVOEǰUIBUǰUIFǰTJNQMFǰNBSLFUǰNPEFMǰDPNQBSFEǰ CFOFųDJBMMZǰ XJUIǰ NPSFǰ DPNQMFYǰ ("3$)ǰ UZQFǰ NPEFMT ǰ ǰ $IPVEISZǰ ǰ 8Vǰ ǰ EJEǰ UIFǰ TUVEZǰ CZǰ VTJOHǰ("3$)ǰNPEFMǰBOEǰ,BMNBOǰųMUFSǰNPEFMǰUPǰ FTUJNBUFǰUIFǰUJNF WBSZJOHǰCFUBǰPGǰUIFǰDPNQBOJFTǰ JOǰ 6, ǰ 5IJTǰ BSUJDMFǰ FYBNJOFTǰ UIFǰ GPSFDBTUJOHǰ DBQBCJMJUZǰPGǰUISFFǰEJGGFSFOUǰ("3$)ǰNPEFMTǰBOEǰ BMTPǰ UIFǰ GPSFDBTUJOHǰ BCJMJUZǰ UIFǰ OPO ("3$)ǰ NFUIPE ǰ,BMNBOǰųMUFSǰBQQSPBDI ǰ"OEǰUIFǰSFTVMUTǰ BMTPǰ DPOųSNǰ UIBUǰ ,BMNBOǰ ųMUFSǰ BQQSPBDIǰ JTǰ TVQFSJPSǰUIBOǰPUIFSǰUISFFǰNPEFMTǰPGǰ("3$) ǰ /FYUǰJTǰUIFǰQBQFSǰPGǰ.FSHOFSǰ ǰ#VMMBǰ ǰ XIJDIǰ BMTPǰ JOWFTUJHBUFEǰ UIFǰ UJNF WBSZJOHǰ PGǰ TZTUFNBUJDǰSJTLǰGPSǰFJHIUFFOǰ&VSPQFBOǰTFDUPSTǰ CZǰDPNQBSJOHǰUIFǰQFSGPSNBODFǰPGǰUISFFǰUZQFǰ PGǰNPEFMTǰXIJDIǰBSFǰU ("3$) ǰUXPǰNPEFMTǰPGǰ ,BMNBOǰ ųMUFSǰ XIJDIǰ BSFǰ SBOEPNǰ XBMLǰ NPEFMǰ BOEǰ BVUPSFHSFTTJWFǰ "3
ǰ NPEFMǰ BOEǰ UXPǰ NPEFMTǰPGǰ.BSLPWǰTXJUDIJOHǰCZǰVTJOHǰXFFLMZǰ
EBUBǰGSPNǰ ǰUPǰ ǰ5IFǰSFTVMUǰGPVOEǰUIBUǰ UXPǰ ,BMNBOǰ ųMUFSǰ UFDIOJRVFTǰ PCWJPVTMZǰ PVU QFSGPSNǰ PUIFSǰ UXPǰ NPEFMTǰ XIFOǰ DPNQBSJOHǰ CPUIǰFSSPSǰNFBTVSFT ǰ 5IFǰ SFTFBSDIǰ PGǰ /JFUP ǰ 0SCFǰ ǰ ;BSSBHBǰ ǰ JTǰ BOPUIFSǰ FWJEFODFǰ UPǰ TVQQPSUǰ UJNF WBSZJOHǰTZTUFNBUJDǰSJTLǰFTUJNBUJPO ǰ5IFZǰVTFEǰ OJOFǰNPEFMTǰGSPNǰUISFFǰBQQSPBDIFTǰGPSǰFTUJNB UJPOǰXIJDIǰBSFǰ0SEJOBSZǰMFBTUǰTRVBSFTǰBQQSPBDI ǰ ("3$) CBTFEǰ BQQSPBDIǰ BOEǰ ,BMNBOǰ ųMUFSǰǰ BQQSPBDI ǰ5IFǰEBUBǰVTFEǰJOǰUIFJSǰSFTFBSDIǰBSFǰ ǰTUPDLTǰSFUVSOTǰJOǰ.FYJDBOǰ4UPDLǰ&YDIBOHF ǰ 5IFǰ ųOEJOHǰ PGǰ UIJTǰ SFTFBSDIǰ FYQSFTTFEǰ UIBUǰ ,BMNBOǰųMUFSǰJOǰGPSNBUǰPGǰSBOEPNǰDPFGųDJFOUǰ NPEFMǰTIPXFEǰUIFǰMPXFTUǰFSSPSTǰBNPOHǰPUIFSǰ NPEFMT ǰ 5IFSFGPSF ǰ UIFZǰ DPODMVEFEǰ UIBUǰ UIJTǰ NPEFMǰJTǰUIFǰCFTUǰFTUJNBUPSǰXIJDIǰQSPEVDFTǰBǰ HPPEǰųUǰJOǰUIJTǰSFTFBSDI ǰ 'SPNǰUIFǰQSFWJPVTǰTUVEJFTǰXIJDIǰTUBUFEǰUIBUǰ ,BMNBOǰ'JMUFSǰOPSNBMMZǰPVUQFSGPSNTǰ.VMUJWBSJBUFǰ ("3$)ǰBOEǰTJNQMFǰNBSLFUǰNPEFM ǰ5IFSFGPSF ǰ UIJTǰTUVEZǰXJMMǰGPDVTǰJOǰVTJOHǰ,BMNBOǰųMUFSǰJOǰ FTUJNBUJOHǰ UIFǰ UJNF WBSZJOHǰ CFUB ǰ )PXFWFS ǰ UIFSFǰBSFǰWBSJPVTǰGPSNTǰPGǰ,BMNBOǰųMUFSǰUIBUǰ BSFǰVTFEǰJOǰQSFWJPVTǰTUVEJFT ǰ'BCP[[Jǰ ǰ'SBODJTǰ ǰ$PMMJOTǰFUǰBM ǰ ǰVTFEǰGPSNǰPGǰSBOEPNǰ DPFGųDJFOUǰ ,BMNBOǰ ųMUFSǰ NPEFMǰ JOǰ 64ǰ EBUB ǰ 8FMMTǰ ǰIBTǰTUVEJFTǰUJNF WBSZJOHǰCFUBTǰPGǰ UFOǰJOEJWJEVBMǰBTTFUTǰPOǰUIFǰ4UPDLIPMNǰFYDIBOHFǰ CZǰ VTJOHǰ GPSNǰ PGǰ ,BMNBOǰ ųMUFSǰ SBOEPNǰ XBMLǰ NPEFMǰ BOEǰ ,BMNBOǰ ųMUFSǰ SBOEPNǰ DPFGųDJFOUǰ NPEFM ǰ.PPOJTǰ ǰ4IBIǰ ǰGPDVTFEǰPOǰUFTUJOHǰ UJNF WBSZJOHǰ CFUBTǰ JOǰ *OEJBǰ FRVJUZĴTǰ NBSLFUǰǰ CZǰVTJOHǰUIFǰNPEJųFEǰ,BMNBOǰųMUFSǰPGǰ)BSWFZǰ FUǰ BM ǰ ǰ BOEǰ DPNQBSJOHǰ UISFFǰ GPSNTǰ PGǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
NPEFMTǰXIJDIǰBSFǰNFBOǰSFWFSUJOHǰCFUB ǰSBOEPNǰ DPFGųDJFOUǰ CFUBǰ BOEǰ SBOEPNǰ XBMLǰ CFUB ǰ $IPVEISZǰ ǰ8Vǰ ǰBMTPǰVTFǰUXPǰNPEFMTǰPGǰ ,BMNBOǰ ųMUFSǰ XIJDIǰ BSFǰ SBOEPNǰ XBMLǰ NPEFMǰ BOEǰNFBOǰSFWFSUJOHǰNPEFM ǰ'PSǰQBQFSǰPGǰ/JFUP ǰ 0SCFǰ ǰ ;BSSBHBǰ ǰ UIFZǰ BMTPǰ VTFEǰ UXPǰ HFOFSBMǰGPSNTǰGPSǰ,BMNBOǰųMUFSǰFTUJNBUJPOǰUIBUǰ BSFǰ UIFǰ SBOEPNǰ DPFGųDJFOUǰ NPEFMǰ BOEǰ UIFǰ SBOEPNǰXBMLǰNPEFM ǰ'SPNǰUIFTFǰTUVEJFT ǰNZǰ TUVEZǰDPODMVEFEǰUPǰDPWFSǰBMMǰUISFFǰGPSNBUTǰPGǰ ,BMNBOǰųMUFSǰNPEFMTǰXIJDIǰBSFǰSBOEPNǰXBMLǰ NPEFM ǰ SBOEPNǰ DPFGųDJFOUǰ NPEFMǰ BOEǰ BVUP ǰ SFHSFTTJWFǰ "3
ǰNPEFM
.FUIPEPMPHZ ǰ 5IFǰEBUBǰVTFEǰJOǰUIJTǰQBQFSǰXFSFǰDMPTJOHǰ QSJDFǰ PGǰ FRVJUZǰ JOEVTUSZǰ JOEFYǰ JOǰ UIFǰ 4UPDLǰ &YDIBOHFǰPGǰ5IBJMBOE ǰ5IFSFǰXFSFǰFJHIUǰFRVJUZǰ JOEVTUSJFTǰ XIJDIǰ BSFǰ BHSJDVMUVSFǰ QSPEVDUǰ BOEǰ GPPEǰJOEVTUSZǰ "(30 ǰDPOTVNFSǰQSPEVDUǰFRVJUZǰ TFDUPS $0/46.1 ǰųOBODJBMTǰFRVJUZǰTFDUPSǰ '*/ ǰ JOEVTUSJBMTǰFRVJUZǰTFDUPSǰ */%64 ǰQSPQFSUZǰBOEǰ DPOTUSVDUJPOǰ JOEVTUSZǰ 1301$0/ ǰ SFTPVSDFǰ FRVJUZǰTFDUPSǰ 3&4063$& ǰTFSWJDFTǰFRVJUZǰTFDUPSǰ 4&37*$& ǰBOEǰUFDIOPMPHZǰFRVJUZǰTFDUPSǰ 5&$) ǰ 5IJTǰ QBQFSǰ VTFEǰ EBJMZǰ DMPTJOHǰ QSJDFǰ PGǰ FJHIUǰ JOEVTUSZǰJOEFYFTǰBOEǰBMTPǰUIFǰDMPTJOHǰQSJDFǰPGǰ UIFǰ 4UPDLǰ FYDIBOHFǰ PGǰ 5IBJMBOEǰ 4&5ǰ *OEFY ǰ 5IFǰQFSJPEǰPGǰEBUBǰTUBSUFEǰTJODFǰ+BOVBSZǰ ǰ UPǰ+VOFǰ ǰXIJDIǰPGGFSFEǰ ǰPCTFSWBUJPOTǰ BWBJMBCMFǰGPSǰFTUJNBUJPO ǰ5IFǰEBJMZǰDMPTJOHǰQSJDFǰ PGǰ JOEVTUSZǰ JOEFYǰ BOEǰ 4&5ǰ JOEFYǰ NVTUǰ CFǰǰ USBOTGPSNFEǰJOUPǰSFUVSOTǰPGǰFBDIǰJOEVTUSZǰBOEǰ NBSLFUǰSFUVSOTǰCZǰDPOUJOVPVTǰDPNQPVOEǰSFUVSOǰ NFUIPE ǰ5IFǰGPMMPXJOHǰGPSNVMBǰXBTǰBQQMJFEǰUPǰ
DBMDVMBUFǰUIFǰSFUVSOTǰBTǰNFOUJPOFE ǰ 3FUVSOJ ǰ MPHǰ 1SJDFJ Uǰ ǰ1SJDFJ U
ǰ #ZǰBQQMZJOHǰUIFǰUIFPSZǰPGǰ,BMNBOǰųMUFSǰXJUIǰ $"1. ǰUIFǰSFUVSOTǰPGǰJOEJWJEVBMǰBTTFUǰJOǰ$"1.ǰ DBOǰCFǰFYQMBJOFEǰCZǰNFBTVSFNFOUǰFRVBUJPO ǰ "OEǰ UIFTFǰ NFBTVSFNFOUǰ FRVBUJPOTǰ BSFǰ UIFǰ TBNFǰGPSNBUǰGPSǰBMMǰNPEFMTǰPGǰ,BMNBOǰųMUFS ǰ 'SPNǰ$"1. ǰUIFǰSFUVSOTǰPGǰUIFǰJOEJWJEVBMǰBTTFUǰ EFQFOEǰPOǰUIFǰTFSJFTǰPGǰNBSLFUǰSFUVSOTǰUJNFǰ XJUIǰCFUB ǰ5IFSFGPSF ǰXIFOǰUIJTǰTUVEZǰTJHOJųFTǰ UIFǰ SFUVSOTǰ CZǰ NFBTVSFNFOUǰ FRVBUJPO ǰ UIFǰ JOEVTUSZǰJOEFYFTǰSFUVSOTǰXJMMǰCFǰDBMDVMBUFEǰCZǰ TFSJFTǰPGǰ4&5ǰJOEFYǰSFUVSOTǰUJNFTǰXJUIǰUIFǰUJNFǰ VQEBUFǰ FRVBUJPOǰ XIJDIǰ JTǰ UIFǰ SFQSFTFOUBUJWFǰ PGǰ UIFǰ UJNF WBSZJOHǰ CFUB ǰ $POTFRVFOUMZ ǰ UIJTǰ TUVEZǰFTUJNBUFEǰUIFǰUJNFǰVQEBUFǰFRVBUJPOǰCZǰ BQQMZJOHǰ ǰJUFSBUJPOTǰPGǰFTUJNBUJPOǰJOǰUISFFǰ NPEFMTǰPGǰ,BMNBOǰųMUFS ǰ 5IFǰ ųSTUǰ NPEFMǰ JTǰ SBOEPNǰ XBMLǰ NPEFMǰ XIJDIǰ JTǰ UIFǰ VODPNQMJDBUFEǰ GPSNǰ PGǰ ,BMNBOǰ ųMUFSǰNPEFMǰJOǰUIJTǰTUVEZ ǰ5IFǰFRVBUJPOǰ ǰJTǰ UIFǰNFBTVSFNFOUǰFRVBUJPOǰXIJDIǰTUBUFTǰUIBUǰ UIFǰ JOEVTUSZǰ JOEFYǰ SFUVSOTǰ DIBOHFTǰ GSPNǰ UIFǰ TFSJFTǰPGǰNBSLFUǰSFUVSOTǰBOEǰUIFǰUJNFǰVQEBUFǰ GVODUJPO ǰ5IFǰFRVBUJPOǰ ǰFYQSFTTFEǰUIFǰUJNFǰ VQEBUFǰFRVBUJPOǰXIJDIǰTIPXTǰUIBUǰUIFǰDVSSFOUǰ UJNFǰVQEBUFǰWBMVFǰEFQFOETǰPOǰUIFǰUJNFǰVQEBUFǰ JOǰUIFǰQSFWJPVTǰQFSJPE ǰ Ytǰ ǰFtșt + vtǰ
ǰ ștǰ ǰ șt – + Ȧtǰ
ǰ 'SPNǰUIFǰFRVBUJPOT ǰ :UǰJTǰUIFǰJOEVTUSZǰJOEFYǰSFUVSOTǰBUǰDVSSFOUǰ QFSJPEǰ U
FUǰJTǰUIFǰTUPDLǰFYDIBOHFǰPGǰ5IBJMBOEǰSFUVSOTǰ BUǰDVSSFOUǰQFSJPEǰ U
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015 ștǰJTǰUIFǰJOEVTUSZǰJOEFYǰUJNF WBSZJOHǰCFUBǰ
BUǰDVSSFOUǰQFSJPEǰ U
vtǰBOEǰ ȦtǰBSFǰUIFǰFSSPSǰUFSNT ǰ 5IFǰTFDPOEǰGPSNǰPGǰ,BMNBOǰųMUFSǰJTǰSBOEPNǰ DPFGųDJFOUǰNPEFMǰXIJDIǰFYQSFTTTǰJOǰFRVBUJPOǰ ǰBOEǰ ǰ*OǰUIJTǰNPEFM ǰUIFǰUJNF WBSZJOHǰCFUBǰ XIJDIǰFYQMBJOFEǰCZǰUIFǰUJNFǰVQEBUFǰFRVBUJPOǰ JTǰWBSJFEǰUISPVHIǰUJNFǰCZǰUIFǰSBOEPNǰDPFGųDJFOU ǰ 5IFǰQSFWJPVTǰWBMVFǰPGǰUJNFǰVQEBUFǰEPFTǰOPUǰ FGGFDUǰPOǰDVSSFOUǰWBMVFǰPGǰUJNFǰVQEBUF ǰ Ytǰ ǰFtșt + vtǰ
ǰ ștǰ ǰC t + Ȧtǰ
ǰ 'SPNǰUIFǰFRVBUJPOT ǰ :UǰJTǰUIFǰJOEVTUSZǰJOEFYǰSFUVSOTǰBUǰDVSSFOUǰ QFSJPEǰ U
FUǰJTǰUIFǰTUPDLǰFYDIBOHFǰPGǰ5IBJMBOEǰSFUVSOTǰ BUǰDVSSFOUǰQFSJPEǰ U
ștǰJTǰUIFǰJOEVTUSZǰJOEFYǰUJNF WBSZJOHǰCFUBǰ BUǰDVSSFOUǰQFSJPEǰ U
vtǰBOEǰ ȦtǰBSFǰUIFǰFSSPSǰUFSNT ǰ 5IFǰMBTUǰTFUǰPGǰFRVBUJPOTǰJTǰUIFǰBVUPSFHSFT TJWFǰ NPEFMǰ XIJDIǰ JTǰ TIPXOǰ CZǰ FRVBUJPOǰ ǰǰ BOEǰ ǰ5IFǰUJNFǰVQEBUFǰFRVBUJPOǰJOǰUIJTǰGPSNǰ GPMMPXTǰ BVUPSFHSFTTJWFǰ "3
ǰ NPEFMǰ XIJDIǰǰ UIFǰDVSSFOUǰWBMVFǰPGǰUIFǰUJNFǰVQEBUFǰCBTFTǰPOǰ UIFǰ UJNFǰ VQEBUFǰ JOǰ QSFWJPVTǰ QFSJPEǰ BOEǰ UIFǰ DPFGųDJFOUǰ$ ǰBTǰUIFǰGPSNǰPGǰ"3 ǰ Ytǰ ǰFtșt + vtǰ
ǰ ștǰ ǰC + C șt – + Ȧtǰ
ǰ 'SPNǰUIFǰFRVBUJPOT ǰ :UǰJTǰUIFǰJOEVTUSZǰJOEFYǰSFUVSOTǰBUǰDVSSFOUǰ QFSJPEǰ U
FUǰJTǰUIFǰTUPDLǰFYDIBOHFǰPGǰ5IBJMBOEǰSFUVSOTǰ BUǰDVSSFOUǰQFSJPEǰ U
ștǰJTǰUIFǰJOEVTUSZǰJOEFYǰUJNF WBSZJOHǰCFUBǰ
BUǰDVSSFOUǰQFSJPEǰ U
vtǰBOEǰBSFǰ ȦtǰUIFǰFSSPSǰUFSNT ǰ 5IFǰ TUFQǰ PGǰ TUVEJFTǰ JOǰ UIJTǰ BSUJDMFǰ XBTǰ TFQBSBUFEǰJOUPǰGPVSǰTUFQT ǰ'JSTUMZ ǰUIFǰCFUBTǰUIBUǰ XFSFǰ FTUJNBUFEǰ CZǰ UIFǰ NBSLFUǰ NPEFMǰ VTJOHǰ TUBOEBSEǰSFHSFTTJPOǰBQQSPBDI ǰ5IFǰSFTVMUTǰXFSFǰ FYQFDUFEǰUPǰQSPWJEFǰUIFǰFWJEFODFǰUIBUǰNBSLFUǰ SFUVSOTǰXFSFǰUIFǰTJHOJųDBOUǰGBDUPSǰUPǰJOEVTUSZǰ SFUVSOǰ BOEǰ UIFǰ CFUBTǰ BMTPǰ GPMMPXǰ TUBUJPOBSZǰ NFBO SFWFSUJOHǰQSPDFTT ǰ4FDPOEMZ ǰUIFǰNPEFMǰ IBTǰCFFOǰDIBOHFEǰUPǰUIFǰ,BMNBOǰųMUFSǰJOǰUISFFǰ NPEFMT ǰ5IJSEMZ ǰUIFǰCFUBTǰUIBUǰXFSFǰFTUJNBUFEǰ CZǰ UIFTFǰ WBSJPVTǰ NFUIPETǰ XFSFǰ QMPUUFEǰ UPǰ DPNQBSFǰUIFǰQBUUFSOǰBOEǰUSFOEǰPGǰTZTUFNBUJDǰ SJTLǰJOǰFBDIǰJOEVTUSZ ǰ.PSFPWFS ǰUIFǰQMPUTǰXFSFǰ BJNFEǰ UPǰ TFFǰ IPXǰ FBDIǰ NPEFMǰ DBQUVSFǰ UIFǰ DIBOHFǰJOǰUIFǰTZTUFNBUJDǰSJTLǰPGǰUIFǰJOEVTUSJFT ǰ 'PVSUIMZ ǰUIFǰQFSGPSNBODFǰPGǰ,BMNBOǰųMUFSǰBOEǰ UIFǰ0SEJOBSZǰMFBTUǰTRVBSFǰXFSFǰDPNQBSFEǰCZǰ SPPUǰNFBOǰTRVBSFǰFSSPSǰ 3.4& ǰBOEǰUIFǰNFBOǰ BCTPMVUFǰFSSPSǰ ."& ǰJOǰUFSNǰPGǰTVQFSJPSJUZǰPGǰ FTUJNBUJPO
3FTVMUT ǰ 'JSTUMZ ǰUIFǰTUVEZǰUFTUFEǰUIFǰ0SEJOBSZǰMFBTUǰ TRVBSFTǰ FTUJNBUJPOǰ PGǰ CFUBǰ GSPNǰ UIFǰ NBSLFUǰ NPEFM ǰ5IFǰSFTVMUTǰPGǰFTUJNBUJPOǰXFSFǰTIPXOǰ JOǰ UBCMFǰ ǰ 5IFǰ UJNF WBSZJOHǰ PSǰ CFUBTǰ PGǰ BMMǰ JOEVTUSJFTǰXFSFǰTJHOJųDBOUMZǰEJGGFSFOUǰGSPNǰ[FSPǰ BUǰ ǰ DPOųEFODFǰ JOUFSWBM ǰ *Uǰ JNQMJFEǰ UIBUǰ TZTUFNBUJDǰSJTLǰJOǰUIFǰNBSLFUǰIBEǰDPOTJEFSBCMZǰ JNQBDUǰPOǰSFUVSOTǰPGǰFBDIǰJOEVTUSZǰJOEFY ǰ"OEǰ UIFǰDPFGųDJFOUǰPGǰFBDIǰFRVJUZǰTFDUPSǰXBTǰBMJHOFEǰ XJUIǰ JOUVJUJWFǰ TFOTF ǰ 'PSǰ FYBNQMF ǰ DPOTVNFSǰ QSPEVDUǰFRVJUZǰJOEVTUSZǰIBEǰUIFǰMPXFTUǰCFUBǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
BNPOHǰUIFǰPUIFSTǰBOEǰSFTPVSDFǰFRVJUZǰJOEVTUSZǰ XBTǰUIFǰMBSHFTUǰCFUB ǰ/FYU ǰUIFǰTUVEZǰFTUJNBUFEǰ SBOEPNǰ XBMLǰ NPEFMǰ ,BMNBOǰ ųMUFS ǰ "OEǰ UIFǰ PVUDPNFǰXBTǰQSFTFOUFEǰJOǰUBCMFǰ 5BCMFǰ ǰ0SEJOBSZǰMFBTUǰTRVBSFTǰFTUJNBUJPO
UIJTǰSFBTPO ǰBTǰUIFǰDPFGųDJFOUǰXBTǰUJNF WBSZJOHǰ GBDUPS ǰUIFǰUJNFǰVQEBUFǰPSǰCFUBǰFTUJNBUFEǰNVTUǰ IBWFǰ CFFOǰ UJNF WBSZJOHǰ BTǰ XFMM ǰ 5IFǰ SFTVMUTǰǰ PGǰ CFUBǰ FTUJNBUJPOǰ CZǰ SBOEPNǰ DPFGųDJFOUǰ NPEFMǰXFSFǰJMMVTUSBUFEǰJOǰUBCMFǰ ǰ.PTUǰPGǰUIFǰ JOEVTUSJFTǰ XFSFǰ GPVOEǰ UIBUǰ UIFǰ CFUBTǰ XFSFǰ TJHOJųDBOUMZǰBGGFDUFEǰGSPNǰNBSLFUǰSFUVSOTǰFYDFQUǰ UIFǰDPOTVNFSǰQSPEVDUǰJOEVTUSZ 5BCMFǰ ǰ ,BMNBOǰ ųMUFSǰ SBOEPNǰ XBMLǰ NPEFMǰ FTUJNBUJPO
ǰ 'SPNǰSBOEPNǰXBMLǰNPEFM ǰUIFǰUJNFǰVQEBUFǰ FRVBUJPOǰ PGǰ ,BMNBOǰ ųMUFS ǰ XIJDIǰ JOǰ UIJTǰ DBTFǰ XFSFǰ CFUBT ǰ XFSFǰ DIBOHFEǰ UISPVHIǰ UJNFǰ CZǰ QBUUFSOǰ PGǰ SBOEPNǰ XBML ǰ "OEǰ UIFǰ CFUBǰ JOǰǰ QSFWJPVTǰQFSJPEǰ U ǰIBEǰBMTPǰJNQBDUFEǰPOǰUIFǰ CFUBǰUIBUǰXBTǰQSFTFOUMZǰFTUJNBUFE ǰ*OǰBEEJUJPO ǰ UIFǰSFTVMUǰTIPXFEǰUIBU ǰJOǰBMMǰPGǰUIFǰJOEVTUSJFT ǰ UIFǰTZTUFNBUJDǰSJTLǰSFUVSOTǰJNQBDUFEǰPOǰJOEVTUSZǰ SFUVSOT ǰ ǰ /FYUǰJTǰUIFǰSFTVMUǰGSPNǰ,BMNBOǰųMUFSǰSBOEPNǰ DPFGųDJFOUǰBQQSPBDI ǰ'SPNǰUIFǰNPEFMǰTUSVDUVSF ǰ UIFǰCFUBǰJOǰQSFWJPVTǰQFSJPEǰ U ǰEJEǰOPUǰFGGFDUǰ UPǰ UIFǰ CFUBǰ UIBUǰ JTǰ DVSSFOUMZǰ FTUJNBUFE ǰ 5IFǰ CFUBTǰJOǰUIJTǰNPEFMǰXFSFǰWBSJFEǰCZǰUIFǰSBOEPNǰ DPFGųDJFOUǰUIBUǰŴVDUVBUFEǰUISPVHIǰUJNF ǰ'SPNǰ
ǰ /FYUǰ JTǰ UIFǰ SFTVMUTǰ GSPNǰ BVUPSFHSFTTJWFǰ NPEFM ǰ UIFǰ GBDUPSTǰ UIBUǰ JNQBDUǰ UPǰ UIFǰ UJNFǰ VQEBUFǰ PSǰ CFUBǰ XFSFǰ UIFǰ DPFGųDJFOUǰ $ ǰ BOEǰ QSFWJPVTǰWBMVFǰPGǰUIFǰCFUBǰJUTFMGǰ ș ǰ5IFǰNPEFMĴTǰ FTUJNBUFEǰSFTVMUTǰXFSFǰTIPXOǰJOǰUBCMFǰ ǰ'SPNǰ UIFǰSFTVMUTǰPGǰBMMǰPGǰJOEVTUSJFT ǰJUǰJTǰGPVOEǰUIBUǰ UIFǰCFUBTǰXFSFǰUJNF WBSZJOHǰBOEǰUIFǰQSFWJPVTǰ WBMVFǰPGǰUIFǰCFUBǰJUTFMGǰXBTǰGPVOEǰTJHOJųDBOUMZǰ JNQBDUFEǰ POǰ UIFǰ CFUBǰ UIBUǰ XBTǰ DVSSFOUMZǰǰ FTUJNBUFEǰBTǰXFMM ǰ*OǰBEEJUJPO ǰUIFǰSFUVSOTǰPGǰ JOEVTUSZǰ JOEFYFTǰ XFSFǰ JOŴVFODFEǰ CZǰ NBSLFUǰ
ǰ
ǰ
4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBMǰ ǰ 4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBMǰ ǰ 4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBM
4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBMǰ ǰ 4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBMǰ ǰ 4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBM
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
SFUVSOTǰ JOǰ NPTUǰ PGǰ UIFǰ JOEVTUSJFTǰ FYDFQUǰǰ DPOTVNFSǰQSPEVDUJPOǰJOEVTUSZ ǰ5IJTǰųOEJOHǰXBTǰ TJNJMBSǰUPǰUIFǰSFTVMUǰGSPNǰSBOEPNǰDPFGųDJFOUǰ NPEFM 5BCMFǰ ǰ ,BMNBOǰ ųMUFSǰ SBOEPNǰ DPFGųDJFOUǰǰ FTUJNBUJPO
ǰ /FYU ǰ UIFǰ CFUBTǰ GSPNǰ UISFFǰ NPEFMTǰ PGǰǰ ,BMNBOǰ ųMUFSǰ BOEǰ TUBUJDǰ CFUBǰ GSPNǰ 0SEJOBSZǰ MFBTUǰTRVBSFǰXFSFǰDPNQBSFEǰJOǰUIFǰMJOFǰHSBQIT ǰ $POTFRVFOUMZ ǰ UIFǰ CFUBǰ GSPNǰ PSEJOBSZǰ MFBTUǰ TRVBSFTǰ XBTǰ UIFǰ DPOTUBOUǰ WBMVFǰ XIJDIǰ XBTǰ TIPXOǰCZǰPOFǰIPSJ[POUBMǰMJOFǰBMPOHǰUIFǰQFSJPEǰ XIJMFǰUIFǰQBUUFSOTǰPGǰCFUBǰGSPNǰUISFFǰNPEFMTǰ PGǰ,BMNBOǰųMUFSǰIBWFǰCFFOǰWBSJFEǰUISPVHIǰUJNF ǰ 'SPNǰUIFǰMJOFǰHSBQITǰJOǰųHVSFǰ ǰUIFZǰTIPXFEǰ UIBUǰ UISFFǰ MJOFTǰ PGǰ CFUBǰ GSPNǰ ,BMNBOǰ ųMUFSǰ NPEFMǰ JODSFBTFEǰ BOEǰ EFDSFBTFEǰ BSPVOEǰ UIFǰ 0-4ĴTǰCFUBT ǰ"OEǰUIFǰNPTUǰWPMBUJMFǰCFUBTǰDBNFǰ GSPNǰ"VUPSFHSFTTJWFǰ "3
ǰNPEFM
ǰ
4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBMǰ ǰ 4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBMǰ ǰ 4JHOJųDBOUǰBUǰ ǰDPOųEFOUǰJOUFSWBM
ǰ
5BCMFǰ ǰ,BMNBOǰųMUFSǰBVUPSFHSFTTJWFǰNPEFMǰFTUJNBUJPO
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
'JHVSFǰ ǰ"(30ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ1301$0/ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ$0/46.1ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ3&4063$&ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ'*/ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ4&37*$&ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ*/%64ǰJOEVTUSZǰ#FUBǰ1MPU
'JHVSFǰ ǰ5&$)ǰJOEVTUSZǰ#FUBǰ1MPU
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ǰ
5BCMFǰ ǰ$PNQBSJOHǰ3.4&ǰBOEǰ."&ǰPGǰUIFǰNPEFMT
ǰ 5IFǰ JOEVTUSZǰ XIJDIǰ QSPWJEFEǰ UIFǰ MPXFTUǰ UJNF WBSZJOHǰTZTUFNBUJDǰSJTLǰXBTǰUIFǰDPOTVNFSǰ QSPEVDUǰJOEVTUSZǰ 'JHVSFǰ ǰ(FOFSBMMZ ǰUIFǰCFUBǰ PGǰUIJTǰJOEVTUSZǰJTǰBSPVOEǰ ǰBOEǰUIFSFǰXBTǰBǰ ESBNBUJDBMMZǰJODSFBTJOHǰPGǰCFUBǰJOǰTPNFǰQFSJPEǰ PGǰ UJNF ǰ *Oǰ PUIFSǰ XPSE ǰ UIFǰ JOEVTUSZǰ XIJDIǰ EFMJWFSFEǰUIFǰMBSHFTUǰUJNF WBSZJOHǰCFUBǰJTǰUIFǰ SFTPVSDFǰJOEVTUSZǰ 'JHVSFǰ ǰ5IJTǰXBTǰCFDBVTFǰ NBOZǰPGǰJOEJWJEVBMǰTUPDLTǰJOǰUIJTǰJOEVTUSZǰIBWFǰ MBSHFǰWPMVNFTǰPGǰUSBEJOHǰJOǰUIFǰNBSLFU ǰ.PSF PWFS ǰUIFǰUSFOEǰPGǰUJNF WBSZJOHǰCFUBǰPGǰSFTPVSDFǰ JOEVTUSZǰDBOǰCFǰPCTFSWFEǰCZǰUIFǰCFUBǰQMPUUJOHǰ PGǰSBOEPNǰXBMLǰNPEFMǰBOEǰ"3 ǰNPEFM ǰ5IFǰ UJNF WBSZJOHǰCFUBTǰFTUJNBUFEǰGSPNǰUIFTFǰUXPǰ NPEFMTǰ XFSFǰ BMJHOFEǰ XJUIǰ UIFǰ FOFSHZǰ USFOEǰ UIBUǰIBEǰEFDMJOJOHǰUSFOEǰGSPNǰUIFǰFOEǰPGǰ ǰ UPǰ UIFǰ FOEǰ PGǰ ǰ )PXFWFS ǰ UIFSFǰ JTǰ OPǰǰ PCWJPVTǰUSFOEǰGSPNǰSBOEPNǰDPFGųDJFOUǰNPEFM ǰ .PSFPWFS ǰ JOǰ TPNFǰ JOEVTUSJFT ǰ XFǰ DBOǰǰ PCTFSWFǰUIFǰQBUUFSOǰPGǰCFUBǰUIBUǰNBUDIǰXJUIǰ UIFǰSFBMǰTJUVBUJPO ǰ'PSǰFYBNQMF ǰXFǰDBOǰPCTFSWFǰ UIFǰ EFDMJOJOHǰ QBUUFSOǰ JOǰ ųOBODJBMǰ JOEVTUSZǰ JOǰ ǰXIJDIǰXBTǰUIFǰTBNFǰQFSJPEǰBTǰųOBODJBMǰ TFDUPSǰ DSJTJTǰ JOǰ 64ǰ 'JHVSFǰ ǰ "OEǰ UIFǰ FGGFDUǰ
GSPNǰ UIBUǰ DSJTJTǰ BMTPǰ JNQBDUFEǰ UPǰ ųOBODJBMǰǰ TFDUPSǰJOǰ5IBJMBOE ǰ"EEJUJPOBMMZ ǰUIFǰJODSFBTJOHǰ QBUUFSOǰPGǰUJNF WBSZJOHǰCFUBǰJTǰBMTPǰPCTFSWFEǰ GSPNǰUIFǰTFDPOEǰRVBSUFSǰPGǰ ǰUPǰUIFǰFOEǰ PGǰ ǰ"OPUIFSǰFYBNQMFǰJTǰUIFǰFWJEFODFǰGSPNǰ 5FDIOPMPHZǰ*OEVTUSZǰ 'JHVSFǰ ǰ5IFǰJODSFBTJOHǰ QBUUFSOǰPGǰUJNF WBSZJOHǰCFUBǰIBTǰDMFBSMZǰTIPXOǰ TJODFǰUIFǰFOEǰPGǰ ǰ$POWFSTFMZ ǰBDDPSEJOHǰ UPǰJOTUBCJMJUZǰPGǰ (ǰCJEEJOHǰJOǰ5IBJMBOEǰBUǰUIBUǰ QBSUJDVMBSǰ QFSJPE ǰ UIFSFǰ XFSFǰ NBOZǰ QFSJPETǰ XIJDIǰUIJTǰJOEVTUSZǰDPOGSPOUFEǰXJUIǰEFDMJOJOHǰ USFOEǰBTǰTIPXOǰJOǰUIFǰQBUUFSOǰPGǰUJNF WBSZJOHǰ CFUB ǰ 'JOBMMZ ǰUIJTǰTUVEZǰBTTFTTFEǰUIFǰQFSGPSNJOHǰ PGǰ UIFǰ NPEFMTǰ CZǰ NFBTVSJOHǰ NFBOǰ BCTPMVUFǰ FSSPSǰBOEǰSPPUǰNFBOǰTRVBSFǰFSSPSǰPGǰ0SEJOBSZǰ MFBTUǰ TRVBSFTǰ BOEǰ UISFFǰ NPEFMTǰ PGǰ ,BMNBOǰ 'JMUFS ǰ5IFǰSPPUǰNFBOǰTRVBSFǰFSSPSǰJTǰUIFǰTRVBSFǰ SPPUǰ PGǰ UPUBMǰ RVBESBUJDǰ FSSPSǰ EJWJEFEǰ CZǰ UIFǰ OVNCFSǰPGǰPCTFSWBUJPOǰBOEǰNFBOǰTRVBSFǰFSSPSǰ PSǰ ."&ǰ JTǰ TVNǰ UIFǰ BCTPMVUFǰ WBMVFǰ PGǰ FSSPSǰ EJWJEFEǰ CZǰ UIFǰ OVNCFSǰ PGǰ PCTFSWBUJPO ǰ 5IJTǰ TUVEZǰDBMDVMBUFEǰ3.4&ǰBOEǰ."&ǰPGǰ0-4ǰBOEǰ ,BMNBOǰųMUFSǰBTǰTIPXOǰJOǰUBCMFǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ǰ 'SPNǰUBCMFǰ ǰJOǰNPTUǰJOEVTUSJFT ǰ,BMNBOǰ ųMUFSǰ"3 ǰNPEFMǰQSPWJEFEǰMFBTUǰWBMVFǰPGǰCPUIǰ 3.4&ǰBOEǰ."&ǰXIJDIǰNFBOǰUIBUǰUIJTǰNPEFMǰJTǰ TVQFSJPSǰ JOǰ 5JNF 7BSZJOHǰ CFUBTǰ BNPOHǰ UISFFǰ NPEFMT ǰ .PSFPWFS ǰ JUǰ QSPWJEFTǰ MPXFSǰ 3.4&ǰǰ BOEǰ."&ǰUIBOǰPSEJOBSZǰMFBTUǰTRVBSFTǰJOǰNPTUǰ JOEVTUSJFTǰFYDFQUǰųOBODJBMǰJOEVTUSZ ǰ$PNQBSJOHǰ UPǰQSJPSǰTUVEJFT ǰUIFǰųOEJOHǰGSPNǰUIJTǰQBQFSǰJTǰ EJGGFSFOU ǰ 5IFǰ FBSMJFSǰ QBQFST ǰ XIJDIǰ NPTUMZǰ GPDVTFEǰPOǰ&VSPQFBOǰTUPDLǰNBSLFU ǰGPVOEǰUIBUǰ 38ǰNPEFMǰJTǰUIFǰNPTUǰQSFGFSBCMFǰNPEFM ǰ5IJTǰ NBZǰ DPNFǰ GSPNǰ VOBMJLFǰ PGǰ DIBSBDUFSJTUJDǰ PGǰ EFWFMPQFEǰ NBSLFUǰ BOEǰ FNFSHJOHǰ NBSLFU ǰ *Oǰ DPODMVTJPO ǰ ,BMNBOǰ ųMUFSǰ "3 ǰ NPEFMǰ JTǰ UIFǰ HPPEǰ DIPJDFǰ GPSǰ FTUJNBUJOHǰ UJNF WBSZJOHǰ CFUBǰ BNPOHǰ0SEJOBSZǰMFBTUǰTRVBSFǰBOEǰPUIFSǰNPEFMTǰ JOǰ5IBJMBOEǰTUPDLǰNBSLFU
$PODMVTJPO ǰ 'SPNǰUIFǰWPMBUJMJUZǰUIBUǰPCTFSWFEǰJOǰ5IBJMBOEǰ 4UPDLǰ.BSLFUǰBOEǰUIFǰNPUJWBUJPOǰUPǰVOEFSTUBOEǰ UIFǰTZTUFNBUJDǰSJTLǰPGǰUIFǰNBSLFUǰQSFDJTFMZ ǰUIJTǰ TUVEZǰBJNǰUPǰųOEǰUIFǰNFUIPEPMPHZǰUPǰFTUJNBUFǰ CFUBǰ PSǰ TZTUFNBUJDǰ SJTLǰ JOǰ Bǰ CFUUFSǰ XBZǰ CZǰǰ JOUSPEVDJOHǰ,BMNBOǰųMUFSǰNPEFMǰTJODFǰUIFǰNPEFMǰ VTFǰTUBUFǰTQBDFǰNPEFMǰXIJDIǰDBOǰDBQUVSFǰUIFǰ
UJNF WBSZJOHǰJOǰCFUBǰQSPQFSMZǰBOEǰCFUUFSǰUIBOǰ 0SEJOBSZǰMFBTUǰTRVBSFTǰNPEFM ǰ5IFǰTUVEZǰTUBSUFEǰ CZǰ FTUJNBUFǰ CFUBǰ PGǰ FBDIǰ 5IBJMBOEǰ *OEVTUSZǰ *OEFYǰ CZǰ USBEJUJPOBMǰ MFBTUǰ TRVBSFǰ SFHSFTTJPO ǰ 5IFǰSFTVMUTǰQSPWFEǰUIBUǰUIFǰTUBUJDǰCFUBǰFTUJNBUFEǰ VTJOHǰTJNQMFǰ0SEJOBSZǰMFBTUǰTRVBSFTǰFYIJCJUFEǰ IFUFSPTLFEBTUJDJUZǰ QSPCMFN ǰ /FYU ǰ UIFǰ TUVEZǰ JOUSPEVDFEǰUISFFǰGPSNTǰPGǰ,BMNBOǰųMUFSǰNPEFMTǰ XIJDIǰXFSFǰSBOEPNǰXBML ǰSBOEPNǰDPFGųDJFOUǰ BOEǰ BVUPSFHSFTTJWFǰ BOEǰ NPTUǰ PGǰ UIFǰ JOEVTUSZǰ JOEFYFTǰTIPXFEǰUJNF WBSZJOHǰQBUUFSOǰCZǰVTJOHǰ UIFTFǰUISFFǰNPEFMT ǰ5IFO ǰUIJTǰTUVEZǰTIPXFEǰ UIFǰ MJOFǰ HSBQIǰ QMPUUJOHǰ PGǰ UJNF WBSZJOHǰ CFUBTǰ XIJDIǰXFSFǰFTUJNBUFEǰCZǰUIFǰUISFFǰGPSNTǰPGǰ ,BMNBOǰųMUFS ǰ*UǰXBTǰGPVOEǰUIBUǰUIFǰUJNF WBSZJOHǰ CFUBǰ FTUJNBUFEǰ CZǰ VTJOHǰ SBOEPNǰ DPFGųDJFOUǰ NPEFMǰQSFTFOUFEǰUIFǰIJHIFTUǰŴVDUVBUJPOǰBNPOHǰ UIFǰ PUIFST ǰ 'JOBMMZ ǰ UIFǰ NPEFMǰ QFSGPSNBODFǰ FWBMVBUJPOǰXBTǰBTTFTTFEǰCZǰVTJOHǰSPPUǰNFBOǰ TRVBSFǰFSSPSǰBOEǰNFBOǰBCTPMVUFǰFSSPSǰDBMDVMB UJPO ǰ "OEǰ SFTVMUǰ GPVOEǰ UIBUǰ ,BMNBOǰ ųMUFSǰǰ "VUPSFHSFTTJWFǰNPEFMǰ "3 ǰNPEFM ǰQSPWJEFEǰ UIFǰMPXFTUǰCPUIǰSPPUǰNFBOǰTRVBSFǰFSSPSǰBOEǰ NFBOǰBCTPMVUFǰFSSPSǰBNPOHǰUIFǰPUIFSTǰBOEǰ0-4ǰ JOǰNPTUǰPGǰUIFǰJOEVTUSJFTǰXIJDIǰDPOųSNFEǰUIFǰ CFUUFSǰNPEFMǰPGǰUJNF WBSZJOHǰCFUBǰFTUJNBUJPO
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
3FGFSFODFT #FZ ǰ 3 ǰ ǰ 1JODIFT ǰ ( ǰ ǰ "EEJUJPOBMǰ FWJEFODFǰ PGǰ IFUFSPTLFEBTUJDJUZǰ JOǰ UIFǰ NBSLFUǰ NPEFM ǰǰ +PVSOBMǰPGǰ'JOBODJBMǰBOEǰ2VBOUJUBUJWFǰ"OBMZTJT ǰ15 ǰ #MBDL ǰ' ǰ ǰ$BQJUBMǰNBSLFUǰFRVJMJCSJVNǰXJUIǰSFTUSJDUFEǰCPSSPXJOH ǰJournal of Business, 45 ǰ #PMMFSTMFW ǰ5 ǰ&OHMF ǰ3 ǰ' ǰ ǰ8PPMESJHFǰ+ ǰ. ǰ ǰ"ǰ$BQJUBMǰ"TTFUǰ1SJDJOHǰ.PEFMǰXJUIǰ5JNF 7BSZJOHǰ $PWBSJBODF Journal of Political Economy 96 ǰ #PT ǰ5 ǰ ǰ/FXCPME ǰ1 ǰ ǰ"OǰFNQJSJDBMǰJOWFTUJHBUJPOǰPGǰQPTTJCJMJUZǰPGǰTUPDIBTUJDǰTZTUFNBUJDǰSJTLǰ JOǰUIFǰNBSLFU Journal of Business, 57 ǰ $BNQCFMM ǰ+ ǰ: ǰ ǰ7VPMUFFOBIP ǰ5 ǰ ǰ#BEǰCFUB ǰ(PPEǰ#FUB ǰAmerican Economic Review ǰ94 ǰ $IPVEISZ ǰ5 ǰ ǰ8V ǰ) ǰ ǰ'PSFDBTUJOHǰUIFǰXFFLMZǰUJNF WBSZJOHǰCFUBǰPGǰ6,ǰųSNT ǰ("3$)ǰNPEFMTǰ WT ǰ,BMNBOǰųMUFSǰNFUIPE $PMMJOT ǰ% ǰ8 ǰ-FEPMUFS ǰ+ ǰ ǰ3BZCVSO ǰ+ ǰ ǰ4PNFǰGVSUIFSǰFWJEFODFǰPOǰUIFǰTUPDIBTUJDǰQSPQFSUJFTǰ PGǰTZTUFNBUJDǰSJTL ǰJournal of Business ǰ60 ǰ &OEFS ǰ8 ǰ ǰApplied Econometric Time Series ǰ SEǰ FE ǰ)PCPLFO ǰ+PIOǰ8JMFZǰBOEǰ4POT ǰ 'BCP[[J ǰ' ǰ ǰ'SBODJT ǰ+ ǰ ǰ#FUBǰBTǰBǰ3BOEPNǰ$PFGųDJFOU ǰ+PVSOBMǰPGǰ'JOBODJBMǰBOEǰ2VBOUJUBUJWFǰ Analysis, 13 ǰ 'BGG ǰ3 ǰ8 ǰ)JMMJFS ǰ% ǰ ǰ)JMMJFS ǰ+ ǰ ǰ5JNFǰWBSZJOHǰCFUBǰSJTL ǰBOǰBOBMZTJTǰPGǰBMUFSOBUJWFǰNPEFMJOHǰ UFDIOJRVFT ǰJournal of Business Finance and Accounting ǰ27 ǰ ı 'BNB ǰ& ǰ' ǰ ǰ'SFODI ǰ, ǰ3 ǰ ǰ*OEVTUSZǰDPTUTǰPGǰFRVJUZ Journal of Financial Economics ǰ43 ǰ 'FSTPO ǰ8 ǰ& ǰ ǰ)BSWFZ ǰ$ ǰ3 ǰ ǰ$POEJUJPOJOHǰ7BSJBCMFTǰBOEǰUIFǰ$SPTTǰ4FDUJPOǰPGǰ4UPDLǰ3FUVSOT Journal of Finance 54 ǰ (SVOEZ ǰ, ǰ ǰ.BMLJFM ǰ# ǰ( ǰ ǰ3FQPSUTǰPGǰCFUBĴTǰEFBUIǰIBWFǰCFFOǰHSFBUMZǰFYBHHFSBUFE Journal of Portfolio Management 22 ǰ )BSWFZ ǰ" ǰ$ ǰ3VJ[ ǰ& ǰ ǰ4FOUBOB ǰ& ǰ ǰ6OPCTFSWFEǰDPNQPOFOUǰUJNFǰTFSJFTǰNPEFMTǰXJUIǰBSDIǰ EJTUVSCBODFT The Journal of Econometrics ǰ52 ǰ -JOUOFS ǰ+ ǰ ǰ5IFǰWBMVBUJPOǰPGǰSJTLǰZǰBTTFUTǰBOEǰUIFǰTFMFDUJPOǰPGǰSJTLZǰJOWFTUNFOUTǰJOǰTUPDLǰ QPSUGPMJPTǰBOEǰDBQJUBMǰCVEHFUT Review of Economics and Statistics, 47 ǰ .FSHOFS ǰ 4 ǰ ǰ #VMMB ǰ + ǰ ǰ 5JNF WBSZJOHǰ CFUBǰ SJTLǰ PGǰ 1BO &VSPQFBOǰ JOEVTUSZǰ QPSUGPMJPT ǰǰ "ǰDPNQBSJTPOǰPGǰBMUFSOBUJWFǰNPEFMJOHǰUFDIOJRVFT ǰThe European Journal of Finance ǰ14 ǰ .PPOJT ǰ4 ǰ" ǰ ǰ4IBI ǰ" ǰ ǰ5FTUJOHǰGPSǰUJNF WBSJBUJPOǰJOǰCFUBǰJOǰ*OEJB Journal of Emerging Market Finance ǰ2 ǰ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
.PTTJO ǰ+ ǰ ǰ&RVJMJCSJVNǰJOǰBǰDBQJUBMǰBTTFUǰNBSLFU Econometrica, 34 ǰ /JFUP ǰ# ǰ0SCF ǰ4 ǰ ǰ;BSSBHB ǰ" ǰ ǰ5JNF WBSZJOHǰNBSLFUǰCFUB ǰEPFTǰUIFǰFTUJNBUJPOǰNFUIPEPMPHZǰ NBUUFS ǰStatistics and Operations Research Transactions ǰ ǰ 4IBSQF ǰ8 ǰ ǰ$BQJUBMǰBTTFUǰQSJDJOH ǰBǰUIFPSZǰPGǰNBSLFUǰFRVJMJCSJVNǰVOEFSǰDPOEJUJPOTǰPGǰSJTL ǰ Journal of Finance, 19 ǰ 5TF ǰ : ǰ , ǰ ǰ 5TVJ ǰ " ǰ , ǰ $ ǰ ǰ "ǰ .VMUJWBSJBUFǰ ("3$)ǰ .PEFMǰ XJUIǰ 5JNF 7BSZJOHǰ $PSSFMBUJPOT +PVSOBMǰPGǰ#VTJOFTTǰ ǰ&DPOPNJDǰ4UBUJTUJDT ǰ20 ǰ ǰ 8FBMDI ǰ( ǰ ǰ#JTIPQ ǰ( ǰ ǰAn Introduction to the Kalman Filter.ǰ6OJWFSTJUZǰPGǰ/PSUIǰ$BSPMJOBǰ BUǰ $IBQFMǰ )JMM ǰ %FQBSUNFOUǰ PGǰ $PNQVUFSǰ 4DJFODF ǰ 3FUSJFWFEǰ +BOǰ ǰ ǰ GSPNǰ IUUQ XXX DT VOD FEV _XFMDI NFEJB QEG LBMNBO@JOUSP QEG 8FMMT ǰ$ ǰ ǰ7BSJBCMFǰCFUBTǰPOǰUIFǰ4UPDLIPMNǰFYDIBOHFǰ ǰApplied Financial Economics ǰ 4 ǰ
.VUUBMBUIǰ ,SJETBEBSBUǰ SFDFJWFEǰ IFSǰ #BDIFMPSǰ %FHSFFǰ PGǰ &OHJOFFSJOH ǰ NBKPSǰ JOǰ $JWJMǰ &OHJOFFSJOHǰ GSPNǰ $IVMBMPOHLPSOǰ 6OJWFSTJUZǰ JOǰ ǰ *Oǰ ǰTIFǰHSBEVBUFEǰ.#"ǰNBKPSǰJOǰ'JOBODFǰGSPNǰ4DIPPMǰPGǰ#VTJOFTTǰ "ENJOJTUSBUJPO ǰ/BUJPOBMǰ*OTUJUVUFǰPGǰ%FWFMPQNFOUǰ"ENJOJTUSBUJPO ǰ4IFǰ DVSSFOUMZǰTUVEJFTǰ1I % ǰJOǰ&DPOPNJDT ǰNBKPSǰJOǰ'JOBODJBMǰ&DPOPNJDTǰBUǰ 4DIPPMǰPGǰ%FWFMPQNFOUǰ&DPOPNJD ǰ/BUJPOBMǰ*OTUJUVUFǰPGǰ%FWFMPQNFOUǰ "ENJOJTUSBUJPOǰ BOEǰ BMTPǰ XPSLTǰ BTǰ Bǰ GVMM UJNFǰ QPSUGPMJPǰ BOBMZTUǰ JOǰ Bǰ DPNQBOZǰJOǰFOFSHZǰCVTJOFTT
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
*/)*#*503: 105&/5*"- 0' 3&% 1&11&3 Capsicum frutescens -JOO "("*/45 Streptococcus agalactiae */'&$5*0/ */ /*-& 5*-"1*" Oreochromis niloticus -JOO
îöăýćêëćóąñÕĀÚñöćÔÕĈĘþìČ Capsicum frutescens -JOO ĒìÔąöõĄíõĄĘÚďÝĊĘĀ Streptococcus agalactiae êĈėèćçĒìîøąìćø Oreochromis niloticus Linn.) "EJUIFQDIBJLBSO 1BDIBOBXBO $IBSUZJOH ,BTJCBM 1BSJDIBSU 1IVNLIBDIPSO3 BOE 1POHTBL 3BUUBOBDIBJLVOTPQPO4 "CTUSBDU ǰ 5IJTǰTUVEZǰGPDVTFTǰPOǰUIFǰJOWFTUJHBUJPOǰPGǰBOUJNJDSPCJBMǰBDUJWJUZǰPGǰ3FEǰ1FQQFSǰ“Capsicum frutescensǰ-JOO ķǰBHBJOTUǰS. agalactiae BOEǰUIFSBQFVUJDǰFGGFDUǰPGǰC. frutescensǰTVQQMFNFOUFEǰųTIǰ EJFUTǰ POǰ S. agalactiaeǰ JOGFDUFEǰ /JMFǰ 5JMBQJBǰ Oreochromis niloticus ǰ 3FEǰ 1FQQFSǰ XBTǰ FYUSBDUFEǰ VTJOHǰUISFFǰEJGGFSFOUǰTPMWFOUTǰJODMVEJOHǰNFUIBOPM ǰ ǰFUIBOPMǰBOEǰFUIZMǰBDFUBUF ǰ#ZǰVTJOHǰBHBSǰEJTDǰ EJGGVTJPOǰBTTBZ ǰJUǰXBTǰGPVOEǰUIBUǰNFUIBOPMǰBOEǰ ǰFUIBOPMǰBMDPIPMǰFYUSBDUTǰPGǰC. frutescensǰIBEǰ UIFǰIJHIFTUǰBOUJNJDSPCJBMǰBDUJWJUZ ǰ#BTFEǰPOǰUIFǰBOBMZUJDBMǰPGǰDPODFOUSBUJPOǰMFWFMǰPGǰBOUJNJDSPCJBMǰ BDUJWJUZǰJOǰC. frutescens BTǰUIFǰNJOJNBMǰJOIJCJUPSZǰDPODFOUSBUJPOǰ .*$ ǰ#BTJDBMMZǰJUǰTIPVMEǰCFǰFYUSBDUTǰ UIFǰTQFDJNFOTǰXJUIǰNFUIBOPMǰDPODFOUSBUFE ǰ'SPNǰUIFǰSFTVMUTǰPGǰUIFǰFYUSBDUJPOǰPGǰC. frutescensǰ TIPXFEǰUIBUǰUIFǰC. frutescensǰJTǰMPXFTUǰ.*$ǰXJUIǰUIFǰWBMVFǰPGǰ ǰNH N- ǰ"DDPSEJOHǰUPǰUIFǰ PSBMǰ BENJOJTUSBUJPO ǰ ųTIǰ EJFUTǰ TVQQMFNFOUFEǰ XJUIǰ C. frutescensǰ BUǰ UIFǰ SBUJPǰ ǰ ǰ ǰ BOEǰǰ ǰX XǰSFTQFDUJWFMZǰXFSFǰHJWFOǰUPǰFYQFSJNFOUBMǰS. agalactiaeǰJOGFDUFEǰųTI ǰ*UǰXBTǰGPVOEǰUIBUǰUIFǰ TVQQMFNFOUFEǰEJFUTǰDPVMEǰTJHOJųDBOUMZǰSFEVDFǰUIFǰNPSUBMJUZǰSBUFǰPGǰUIFǰJOGFDUFEǰųTI ǰ*OǰTVNNBSZ ǰ UIJTǰTUVEZǰTIPXFEǰUIFǰJOIJCJUPSZǰFGGFDUTǰPGǰC. frutescensǰPOǰ4. agalactiaeǰCPUIǰJOǰWJUSPǰBOEǰJOǰWJWP ǰ ǰ ,FZXPSET ǰStreptococcus agalactiae ǰBOUJNJDSPCJBMǰBDUJWJUZ ǰNJOJNBMǰJOIJCJUPSZǰDPODFOUSBUJPOǰ .*$ ǰ Capsicum frutescens, Oreochromis niloticus ǰ
"TTJTUBOUǰ QSPGFTTPS ǰ MFDUVSFS ǰ 'BDVMUZǰ PGǰ "HSJDVMUVSFǰ BOEǰ 5FDIOPMPHZ ǰ /BLIPOǰ 1IBOPNǰ 6OJWFSTJUZ ǰ & NBJM ǰǰ LBJQBDIBOBXBO!IPUNBJM DPN ǰ "TTJTUBOUǰ QSPGFTTPS ǰ MFDUVSFS ǰ 'PPEǰ 5FDIOPMPHZǰ PGǰ "HSJDVMUVSFǰ BOEǰ 5FDIOPMPHZ ǰ /BLIPOǰ 1IBOPNǰ 6OJWFSTJUZ ǰǰ & NBJM ǰDIBUZJOH@L!IPUNBJM DPN ǰ "TTJTUBOUǰQSPGFTTPS ǰMFDUVSFS ǰ%FQBSUNFOUǰPGǰ#JPMPHJDBMǰ4DJFODF ǰ'BDVMUZǰPGǰ4DJFODF ǰ6CPOǰ3BUDIBUIBOJǰ6OJWFSTJUZ ǰ & NBJM ǰTDQBSJQI!NBJM VCV BD UI ǰ 1SPGFTTPS ǰ-FDUVSFS ǰ%FQBSUNFOUǰPGǰ#JPMPHJDBMǰ4DJFODF ǰ'BDVMUZǰPGǰ4DJFODF ǰ6CPOǰ3BUDIBUIBOJǰ6OJWFSTJUZ ǰ& NBJM ǰ SBUUBOBDIBJLVOTPQPO!ZBIPP DPNǰ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
íêץçõŞĀ ǰ ÝčéöčÜŠ Āöć÷ĔîÖćøýċÖþćĔîÙøĆÜĚ îĊđĚ óČĂę êøüÝÿĂïðøąÿĉìíĉõćóĔîÖćø÷Ćï÷ĆÜĚ đßČĂĚ ǰStreptococcus agalactiaeǰ ×ĂÜóøĉÖ×ĊĀĚ îĎǰĔîĀšĂÜìéúĂÜǰĒúąïĞćïĆéøĆÖþćĔîðúćîĉúìĊêę éĉ đßČĂĚ éĆÜÖúŠćüîĊéĚ üš ÷ǰēé÷îĞćóøĉÖ×ĊĀĚ îĎöćÿÖĆééšü÷ÿćøúąúć÷ ìĊĒę êÖêŠćÜÖĆîÿćößîĉéǰðøąÖĂïéšü÷ǰđöìćîĂúǰđĂìćîĂúǰ ǰĒúąđĂìĉúĒĂúÖĂăĂúŤǰìĞćÖćøìéÿĂïĔîĀšĂÜìéúĂÜ ēé÷üĉíĊǰBHBSǰEJTLǰEJGGVTJPOǰóïüŠćǰóøĉÖ×ĊĚĀîĎìĊęÿÖĆééšü÷ǰđöìćîĂúǰĒúąđĂìćîĂúǰ ǰöĊðøąÿĉìíĉõćóĔîÖćø÷Ćï÷ĆĚÜ ÿĎÜÿčéǰĒúąĕéšîĞćĕðĀćÙüćöđךöךîìĊęîšĂ÷ìĊęÿčéĔîÖćø÷Ćï÷ĆĚÜđßČĚĂǰ .JOJNBMǰJOIJCJUPSZǰDPODFOUSBUJPO ǰ.*$ ǰóïüŠćǰ óøĉÖ×ĊĚĀîĎìĊęÿÖĆééšü÷ǰđöìćîĂúǰöĊÙŠćǰ.*$ǰîšĂ÷ìĊęÿčéǰđìŠćÖĆïǰ ǰöĉúúĉÖøĆö öĉúúĉúĉêøǰÝċÜĕéšîĞćĕðìĞćÖćøýċÖþćǰ ĔîðúćîĉúìĊêę éĉ đßČĂĚ ǰStreptococcus agalactiaeǰēé÷îĞćĕðñÿöĔĀšðúćÖĉîĔîĂĆêøćÿŠüîóøĉÖêŠĂĂćĀćøÿĞćđøĘÝøĎðđìŠćÖĆïǰ ǰ ǰ ǰ Ēúąǰ ǰ îĞĚćĀîĆÖēé÷îĞĚćĀîĆÖǰ ĀúĆÜÝćÖìĞćÖćøýċÖþćĕðĒúšüÿĂÜÿĆðéćĀŤǰ óïüŠćǰ ĂćĀćøìĊęñÿöǰ óøĉÖ×ĊĚĀîĎìčÖĂĆêøćÿŠüîöĊñúìĞćĔĀšĂĆêøćÖćøøĂéêć÷ÿĎÜÖüŠćÖúčŠöìĊęĕöŠöĊÖćøñÿöóøĉÖ×ĊĚĀîĎĔîÖćøïĞćïĆéðúćîĉúìĊęêĉéđßČĚĂǰ Streptococcus agalactiaeǰ Ă÷ŠćÜöĊîĆ÷ÿĞćÙĆâǰ Q ǰ àċęÜÝćÖÖćøýċÖþćĔîÙøĆĚÜîĊĚĒÿéÜĔĀšđĀĘîüŠćǰ óøĉÖ×ĊĚĀîĎǰ öĊðøąÿĉìíĉõćóĔîÖćø÷Ćï÷ĆĚÜđßČĚĂǰStreptococcus agalactiaeǰìĆĚÜĔîĀšĂÜðäĉïĆêĉÖćøĒúąĔîÿĆêüŤìéúĂÜ ,FZXPSET ǰđßČĚĂǰStreptococcus agalactiaeǰǰÖćø÷Ćï÷ĆĚÜđßČĚĂÝčúĉîìøĊ÷Ťǰ ǰÙüćöđךöךîìĊęîšĂ÷ìĊęÿčéĔîÖćø÷Ćï÷ĆĚÜđßČĚĂǰ óøĉÖ×ĊĚĀîĎǰ ǰðúćîĉú
*OUSPEVDUJPO Oreochromis niloticusǰBMTPǰLOPXOǰBTǰTilapia niloticaǰBOEǰSarotherodon niloticusǰJTǰBǰDPNNPOǰ GSFTIXBUFSǰ TQFDJFTǰ GPVOEǰ JOǰ NPTUǰ USPQJDBMǰǰ XBUFST ǰ*UǰIBTǰTFWFSBMǰDPNNPOǰOBNFTǰTVDIǰBTǰ /JMFǰ5JMBQJB ǰ4U 1FUFSĴTǰ'JTIǰBOEǰ"RVBUJDǰ$IJDLFO ǰ *UǰJTǰBǰNFNCFSǰPGǰUIFǰ$JDIMJETǰ'BNJMZǰBOEǰUIFǰ 0SFPDISPNJTǰ(FOVT ǰ5IFZǰGFEǰPOǰQIZUPQMBOLUPOǰ BOEǰCFOUIJDǰBMHBF ǰ5JMBQJBTǰBSFǰOBUJWFǰUPǰ"GSJDBǰ BOEǰUIFǰ.JEEMFǰ&BTU ǰ5IFZǰIBWFǰCFFOǰEJTUSJCVUFEǰ NBJOMZǰ UISPVHIǰ JOUSPEVDUJPOǰ GPSǰ ųTIǰ GBSNJOHǰ TJODFǰ ĴT ǰ 5PEBZ ǰUJMBQJBTǰBSFǰPOFǰPGǰUIFǰNPTUǰQPQVMBSǰ ųTIǰGPSǰDVMUVSFǰJOǰUIFǰXPSME ǰCFJOHǰSFBSFEǰJOǰ "GSJDB ǰ &VSPQF ǰ UISPVHIPVUǰ UIFǰ 1BDJųD ǰ $IJOB ǰ *TSBFM ǰ64"ǰBOEǰUIFǰ$BSJCCFBO ǰ(FOFSBMMZ ǰ5JMBQJBTǰ BSFǰPGǰJOUFSFTUǰGPSǰGBSNJOHǰJOǰNBOZǰDPVOUSJFT ǰ FTQFDJBMMZǰJOǰEFWFMPQJOHǰDPVOUSJFT ǰCFDBVTFǰPGǰ UIFJSǰBCJMJUZǰUPǰSFQSPEVDFǰJOǰTNBMMǰQPOETǰBOEǰ
UIFJSǰUPMFSBODFǰPGǰQPPSǰXBUFSǰRVBMJUZǰ 1PQNBǰ ǰ-PWTIJO ǰ ǰ*Oǰ5IBJMBOE ǰ5JMBQJBǰGBSNJOHǰ JTǰ DPOUJOVPVTMZǰ HSPXJOHǰ CFDBVTFǰ UIFǰ ųTIǰ BSFǰ UIFǰMPXǰDPTUǰIJHIǰQSPUFJOǰGPPEǰGPSǰ5IBJǰQFPQMF ǰ )PXFWFS ǰ BRVBDVMUVSFTǰ PGǰ 5JMBQJBǰ JOǰ 5IBJMBOEǰ IBWFǰ CFFOǰ EJTUVSCFEǰ CZǰ NBOZǰ ųTIǰ EJTFBTFT ǰ 0OFǰPGǰUIFǰNBKPSǰEJTFBTFTǰQSPCMFNTǰBGGFDUJOHǰ 5JMBQJBǰDVMUVSFǰJOǰ5IBJMBOEǰJTǰUIFǰCBDUFSJBMǰJOGFD UJPOǰDBVTFEǰCZǰStreptococcus agalactiae ǰ5IFǰ TZOESPNFTǰPGǰUIFǰEJTFBTFǰFYQSFTTFEǰCZFYPQI UIBMNJBǰ XJUIǰ PQBDJUZ ǰ IBFNPSSIBHFǰ JOǰ FZF ǰ BCEPNJOBMEJTUFOUJPO ǰEJGGVTFEǰIFNPSSIBHJOHǰJOǰ PQFSDVMVNǰXIJDIǰBSPVOEǰUIFǰNPVUI ǰBOVTǰBOEǰ CBTFǰ PGǰ ųOT ǰ FOMBSHFEǰ OFBSMZǰ CMBDLǰ TQMFFOǰǰ BOEǰIJHIǰNPSUBMJUZǰ '"0 ǰ ǰStreptococcus agalactiaeǰJTǰBǰHSPVQǰ#ǰ4USFQUPDPDDVTǰDBVTJOHǰ TJHOJųDBOUǰ NPSCJEJUZǰ BOEǰ NPSUBMJUZǰ BNPOHǰ Bǰ WBSJFUZǰPGǰGSFTIXBUFSǰBOEǰTFBXBUFSǰųTIǰTQFDJFTǰ PGǰUIFǰXPSMEǰ 3PCJOTPOǰ ǰ.FZFS ǰ ǰ&WBOTǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
FUǰBM ǰ ǰ*UǰIBTǰCFFOǰDPOTJEFSFEǰUPǰCFǰBǰ NBKPSǰQSPCMFNǰMFBEJOHǰUPǰFDPOPNJDBMǰMPTTFTǰ JOǰ BRVBDVMUVSF ǰ 0VUCSFBLTǰ PGǰ 4USFQUPDPDDPTJTǰ XFSFǰGPVOEǰJOǰNBOZǰųTIǰBSPVOEǰUIFǰXPSME ǰ'PSǰ FYBNQMF ǰUIFǰųSTUǰPVUCSFBLǰPGǰ4USFQUPDPDDPTJTǰ XBTǰSFDPSEFEǰJOǰ+BQBOǰUIBUǰJTǰ3BJOCPXǰ5SPVUǰ Oncorhynchus mykiss ǰ DVMUVSFEǰ BTǰ BOǰ "TJBǰ BSFBTǰ "VTUJOǰ ǰ"VTUJO ǰ ǰ"GUFSǰUIFǰPVUCSFBLǰ JOǰ+BQBOǰDPVOUSZ ǰUIFOǰUIFǰMBUFSǰSFQPSUFEǰJTǰJOǰ UIFǰ 64"ǰ PGǰ GSFTIXBUFSǰ ųTIǰ UIBUǰ JTǰ (PMEFOǰ 4IJOFSǰ Notemigonus crysoleucas ǰ BOEǰ PGǰǰ TFBXBUFSǰ ųTIǰ TVDIǰ BTǰ 4triped Mullet (Mugil cephalus ǰ .FOIBEFOǰ Brevoortia patronus ǰ TFBǰ DBUųTIǰ Arius felis ǰ XIFSFBTǰ UIFǰ PUIFSǰǰ PVUCSFBLTǰPGǰUIFǰEJTFBTFǰIBWFǰCFFOǰSFQPSUFEǰ JOǰ3BJOCPXǰ5SPVUǰDVMUVSFEǰJOǰ4PVUIǰ"GSJDBǰBOEǰ 4QBJOǰ "VTUJOǰ ǰ"VTUJO ǰ ǰ'PSǰNBOZǰDFOUVSZ ǰ UIFǰ BOUJCJPUJDTǰ IBWFǰ CFFOǰ VTFEǰ UPǰ DPOUSPMǰǰ UIFǰ EJTFBTFTǰ DBVTJOHǰ UIFǰ PVUCSFBLǰ JOǰ BRVBUJDǰ BOJNBM ǰFTQFDJBMMZǰJOǰBRVBDVMUVSF ǰ"MUIPVHIǰUIFǰ BOUJCJPUJDǰIBTǰIJHIǰFGGFDUJWFǰCVUǰJUTǰTJEFǰFGGFDUTǰ UIBUǰJNQBDUTǰUPǰUIFǰBRVBUJDǰBOJNBMT ǰDPOTVNFST ǰ BOEǰFOWJSPONFOUǰTPǰPO ǰ5IFǰJNQSPQFSǰVTFǰPGǰ JUǰDBOǰBMTPǰMFBEǰUPǰUIFǰEFWFMPQNFOUǰPGǰESVHǰ SFTJTUBODFǰ JOǰ FUJPMPHJDǰ QBUIPHFOTǰ PSǰ NJDSP ǰ PSHBOJTNT ǰ 5IVT ǰ NBOZǰ BOUJCJPUJDTǰ TVDIǰ BTǰ DIMPSBNQIFOJDPM ǰ FOSPŴPYBDJO ǰ SJGBNQJOǰ BOEǰ TQFDUJOPNZDJOǰ BSFǰ CBOOFEǰ UPǰ VTFǰ JOǰ GPPE QSPEVDJOHǰBOJNBMTǰBOEǰBOJNBM ǰGFFEǰQSPEVDUT ǰ .PSFǰ BOUJCJPUJDTǰ BSFǰ FYQFDUFEǰ UPǰ CFǰ CBOOFEǰǰ JOǰUIFǰGVUVSF ǰ'SPNǰUIFǰQBTUǰEFDBEF ǰUIFǰBOUJ CJPUJDTǰVTVBMMZǰVTFEǰGPSǰDPOUSPMMFEǰUIFǰCBDUFSJBMǰ EJTFBTFTǰJOǰBRVBDVMUVSFǰNBJOMZ ǰBTǰUIFǰSFTVMUTǰ PGǰDPOUJOVPVTǰJOUFOTJWFǰVTFǰPGǰBOUJCJPUJDTǰUIBUǰ MFBETǰUPǰUIFǰESVHǰSFTJTUBODFǰEFWFMPQNFOUǰPGǰ
QBUIPHFOT ǰBOEǰSFEVDFEǰFGųDBDZǰPGǰUIFǰESVHTǰ BUǰ UIFǰ TBNFǰ UJNF ǰ .PSFPWFS ǰ UIFǰ BOUJCJPUJDǰ SFTJTUBODFǰDBOǰCFǰUSBOTGFSSFEǰUPǰUIFǰFOWJSPO NFOUBMǰBOEǰIVNBOǰQBUIPHFOJDǰCBDUFSJBǰJOǰUIFǰ QVCMJDǰIFBMUIǰPGǰIVNBOJUZǰJTTVFǰ "MEFSNBOǰ ǰ )BTUJOHT ǰ ǰ*OǰBEEJUJPOǰUPǰGPMMPXJOHǰBOUJ ǰ CJPUJDTǰ BDDVNVMBUFEǰ JOǰ UIFǰ FOWJSPONFOUǰ BOEǰ ųTI ǰ UIBUǰ JTǰ Bǰ QPUFOUJBMǰ SJTLǰ UPǰ DPOTVNFSTǰǰ BOEǰFOWJSPONFOU ǰ3FDFOUMZ ǰNBOZǰFGGPSUTǰIBWFǰ CFFOǰQVUǰUPǰųOEǰTBGFSǰBMUFSOBUJWFTǰUPǰUSFBUǰųTIǰ EJTFBTFT ǰ .BOZǰ IFSCTǰ BOEǰ TQJDFTǰ IBWFǰ CFFOǰ JOWFTUJHBUFEǰUPǰCFǰVTFEǰUPǰSFQMBDFǰBOUJCJPUJDTǰ CFDBVTFǰUIFZǰBSFǰOBUVSBMǰQSPEVDUTǰBOEǰDPOTJEFSFEǰ UPǰCFǰTBGF ǰ3PTNBSJOVTǰPGųDJOBMJTǰXBTǰSFQPSUFEǰ UPǰCFǰBCMFǰUPǰUSFBUǰUIFǰCBDUFSJBǰJOGFDUJPOǰDBVTFEǰ CZǰ Streptococcus iniaeǰ JOǰ Oreochromisǰ TQ ǰ UJMBQJB ǰ "CVUCVMǰFUǰBM ǰ ǰ*OWFTUJHBUFEǰUIFǰ SFTVMUTǰ PGǰ UXPǰ $IJOFTFǰ IFSCT ǰ 3BEJYǰ "TUSBHBMJǰ BOEǰ 3BEJYǰ 4DVUFMMBSJBFǰ Astragalus radixǰ BOEǰ Scutellariaǰ radix ǰ XFSFǰ BMTPǰ GPVOEǰ UPǰ IBWFǰ UIFSBQFVUJDǰ FGGFDUǰ POǰ EJTFBTFEǰ UJMBQJBǰ Oreochromis niloticus ǰ :JOǰ FUǰ BM ǰ ǰ )PUǰ DIJMJǰ QFQQFSǰJTǰBǰDPNNPOǰTQJDFǰJOǰ5IBJǰDVJTJOFǰBOEǰJUǰ XJEFMZǰDPOTVNFEǰBTǰBǰGPPEǰBEEJUJWFǰUISPVHIPVUǰ UIFǰXPSME ǰQBSUJDVMBSMZǰJOǰ4PVUIǰ&BTUǰ"TJBǰBOEǰ -BUJO "NFSJDBOǰDPVOUSJFT ǰCapsicum frutescensǰ -JOO ǰJTǰDPNNPOMZǰLOPXOǰBTǰSFEǰQFQQFSǰUIBUǰJTǰ VTFEǰBTǰBǰOBUVSBMǰDPOEJNFOUǰJOGPPE ǰ"OEǰBMTPǰ VTFEǰBTǰXFMMǰBTǰSBXǰNBUFSJBMǰGPSǰQIBSNBDFVUJDBMǰ JOEVTUSJFT ǰ5IFTFǰGSVJUǰJTǰDPNNPOMZǰSFEǰDPMPSǰ XIFOǰ SJQF ǰ PCMPOHǰ MBODFPMBUFǰ JOǰ TIBQF ǰ BOEǰ ǰ DNǰ JOǰ MFOHUI ǰ 1VOHFODZǰ IPUǰ ŴBWPVS ǰǰ JTǰUIFǰNPTUǰJNQPSUBOUǰRVBMJUZǰBUUSJCVUFǰPGǰSFEǰ QFQQFSǰXJUIǰTVCTUBODFTǰSFTQPOTJCMFǰGPSǰQVOHFODZǰ BSFǰ DBQTBJDJOPJETǰ #PTMBOEǰ ǰ 7PUBWB ǰ ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
$BQTBJDJOǰJTPOFǰPGǰUIFǰQVOHFODZǰDBQTBJDJOPJETǰ XIJDIǰ JTǰ UIFǰ DPNQPVOEǰ UIBUǰ GPVOEǰ JOǰ DIJMJǰ QFQQFST ǰ*UǰJTǰEFNPOTUSBUFEǰBTǰBǰIJHIǰEFHSFFǰ PGǰ CJPMPHJDBMǰ BDUJWJUZǰ BGGFDUJOHǰ UIFǰ OFSWPVT ǰ DBSEJPWBTDVMBS ǰBOEǰEJHFTUJWFǰTZTUFNTǰ $PSEFMMǰ ǰ "SBVKP ǰ ǰ 4VSIǰ ǰ -FFǰ ǰ $BJǰ FUǰ BM ǰ ǰ 4FWFSBMǰ BUUFNQUTǰ IBWFǰ CFFOǰ NBEFǰ UPǰ UFTUǰXIFUIFSǰ$BQTJDVNǰUJTTVFTǰIBWFǰBǰQPUFOUJBMǰ WBMVFǰ BTǰ BHFOUTǰ JOǰ UIFǰ USFBUNFOUǰ PGǰ PUIFSǰ NFEJDBMǰDPOEJUJPOT ǰ.BOZǰPGǰUIFTFǰFGGPSUTǰIBWFǰ GPDVTFEǰPOǰQPTTJCMFǰBOUJNJDSPCJBMǰFGGFDUTǰ $IFOǰ FUǰBM ǰ ǰ$BDFSFTǰFUǰBM ǰ ǰ$JDIFXJD[ǰ ǰ 5IPSQF ǰ ǰ "MEFSNBOǰ ǰ )BTUJOHT ǰ ǰ 'SVJUTǰ PGǰ Capsicum annuumǰ DPNCJOFEǰ XJUIǰ *CP[Bǰ NVMUJŴPSBǰ MFBWFTǰ IBWFǰ CFFOǰ VTFEǰ GPSǰ DPOUSPMMJOHǰUIFǰ/FXDBTUMFǰEJTFBTFǰ /% ǰ .JOKB ǰ ǰ.PSFPWFS ǰBǰMPDBMǰQSFQBSBUJPOǰDPNQSJTJOHǰ Capsicum frutescensǰIBTǰCFFOǰSFQPSUFEǰUPǰIBWFǰ UIFSBQFVUJDǰFGųDBDZǰBHBJOTUǰ/%ǰJOEPNFTUJDǰGPXMǰ BUǰ /PSUIFSOǰ 5BO[BOJBǰ .UBNCPǰ FUǰ BM ǰ ǰ 5IJTǰ TUVEZǰ GPDVTFTǰ POǰ JOWFTUJHBUJPOǰ PGǰ BOUJ ǰ NJDSPCJBMǰ BDUJWJUZǰ PGǰ C. frutescensǰ BHBJOTUǰ S. agalactiae BOEǰ QPTTJCJMJUZǰ PGǰ C. frutescensǰ NJYFEǰEJFUǰUPǰUSFBUǰS. agalactiaeǰJOGFDUFEǰųTI ǰ Oreochromis niloticusǰPGǰTVSWJWBMǰSBUF
.BUFSJBMT BOE NFUIPET ǰ .JDSPPSHBOJTNǰBOEǰHSPXUIǰNFEJB ǰ 5IFǰNJDSPPSHBOJTNǰVTFEǰJOǰUIJTǰTUVEZǰXBTǰ S. agalactiaeǰ EPOBUFEǰ GSPNǰ UIFǰ %FQBSUNFOUǰ PGǰ'JTIFSJFT ǰ'BDVMUZǰPGǰ"HSJDVMUVSF ǰ,IPO,BFOǰ 6OJWFSTJUZ ǰ5IBJMBOE ǰ*UǰXBTǰQSPQBHBUFEǰJOǰ#SBJOǰ )FBSUǰ *OGVTJPOǰ #)* ǰ %JGDP ǰ .% ǰ 64" ǰ CSPUIǰ BUǰ q$ǰGPSǰ ǰI ǰ5IFǰCBDUFSJBMǰDVMUVSFǰTUPDLǰXBTǰ LFQUǰJOǰ#)*ǰCSPUIǰXJUIǰTVQQMFNFOUFEǰBTǰ ǰ
HMZDFSPMǰ 7 7 ǰBUǰ q$ ǰ ǰ )FSCTǰBOEǰQSFQBSBUJPOǰPGǰIFSCǰFYUSBDUT ǰ 1SFQBSBUJPOǰ BOEǰ FYUSBDUJPOǰ PGǰ IFSCǰ CZǰǰ FYUSBDUTǰGSVJUTǰBOEǰTFFETǰPGǰC. frutescens ǰ4UBSUJOHǰ GSPNǰųSTUǰTUFQ ǰTVDIǰIFSCǰXBTǰPWFO ESJFEǰ q$ǰ GPSǰ ǰI ǰBOEǰQPXEFSFEǰCFGPSFǰFYUSBDUJOHǰXJUIǰ UISFFǰ EJGGFSFOUǰ TPMWFOUTǰ JODMVEJOHǰ NFUIBOPM ǰ ǰFUIBOPMǰBMDPIPMǰBOEǰFUIZMǰBDFUBUF ǰ0OFǰ HǰPGǰIFSCǰXBTǰBEEFEǰUPǰ ǰNMǰPGǰFBDIǰTPMWFOU ǰ "GUFSǰTUJSSFEǰGPSǰ ǰIǰBUǰ q$ ǰUIFǰFYUSBDUTǰXFSFǰ UIFOǰDFOUSJGVHFEǰBUǰ ǰSQNǰ ǰNJOǰBUǰSPPNǰ UFNQFSBUVSFǰ 4PSWBMMǰ*OTUSVNFOUTǰ%VQPOUǰ3$ $ ǰ /:3 ǰBOEǰUIFǰTVQFSOBUBOUTǰXFSFǰDPMMFDUFEǰBOEǰ TUPSFEǰ BUǰ q$ǰ VOUJMǰ VTF ǰ "GUFSǰ ESZJOHǰ PGǰ IFSCǰ FYUSBDUTǰ ǰ wMǰ WJBǰ 4QFFEǰ 7BDǰ 1MVTǰ 4D " ǰ *OTUSVNFOUT ǰ4PSWBOU ǰUIFOǰUIFǰESZǰXFJHIUǰPGǰ IFSCǰFYUSBDUTǰXBTǰEFUFSNJOFE ǰ 4DSFFOJOHǰ PGǰ BOUJCBDUFSJBMǰ BDUJWJUZǰ CZǰ BHBSǰEJTLǰEJGGVTJPOǰNFUIPE ǰ 4DSFFOJOHǰ PGǰ BOUJCBDUFSJBMǰ BDUJWJUZǰ CZǰ #)*ǰ BHBSǰEJTLǰEJGGVTJPOǰNFUIPE ǰ)FSCǰFYUSBDUTǰBOUJ NJDSPCJBMǰ BDUJWJUZǰ BHBJOTUǰ S agalactiaeǰ XBTǰ UFTUFEǰVTJOHǰUIFǰEJTL BHBSǰNFUIPEǰXJUIǰTPNFǰ NPEJųDBUJPOTǰ "MEFSNBOǰ ǰ 4NJUI ǰ ǰǰ S. agalactiaeǰDVMUVSFǰXJUIǰUIFǰDPODFOUSBUJPOǰPGǰ ǰ$'6 NMǰXBTǰTQSFBEǰXJUIǰTUFSJMFǰTXBCTǰPOUPǰ #)*ǰBHBSǰQMBUFT ǰ4UFSJMF ǰTJYǰNN EJBNFUFSǰQBQFSǰ EJTLTǰXFSFǰQMBDFEǰPOǰUIFǰBHBSǰQMBUFTǰBOEǰ ǰwMǰ PGǰFBDIǰIFSCBMǰFYUSBDUǰXFSFǰQVUǰPOUPǰUIFǰEJTLT ǰ 1SFQBSJOHǰPGǰUIFǰDPOUSPMǰTFUǰUPǰDPSSFTQPOEJOHǰ TPMWFOUTǰXFSFǰTJNJMBSMZǰUFTUǰTFUǰBOEǰBMTPǰBUǰUIFǰ TBNFǰ DPOEJUJPOǰ UIBUǰ UBLFǰ UIFǰ DPOUSPMǰ QMBUFTǰ JODVCBUFEǰ BUǰ q$ǰ GPSǰ ǰ IPVST ǰ BGUFSǰ UIBUǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
NFBTVSFEǰ EJBNFUFSTǰ PGǰ JOIJCJUJPOǰ [POFT ǰ 5IFǰ BDUVBMǰ BOUJCBDUFSJBMǰ BDUJWJUZǰ XBTǰ PCUBJOFEǰ CZǰ TVCUSBDUJOHǰUIFǰNFBTVSFEǰEJBNFUFSTǰPGǰUFTUFEǰ USFBUNFOUTǰXJUIǰUIPTFǰPGǰDPSSFTQPOEJOHǰDPOUSPMǰ USFBUNFOUT ǰ ǰ %FUFSNJOBUJPOǰ PGǰ NJOJNBMǰ JOIJCJUPSZǰ DPODFOUSBUJPOǰ .*$
ǰ .JOJNBMǰJOIJCJUPSZǰDPODFOUSBUJPOǰ .*$ ǰXBTǰ EFUFSNJOFEǰCZǰVTJOHǰBOǰBHBSǰEJMVUJPOǰNFUIPEǰ "MEFSNBOǰ ǰ 4NJUI ǰ ǰ JODMVEJOHǰ TMJHIUǰ NPEJųDBUJPOTǰGPSǰIFSCǰFYUSBDUT ǰ.*$ǰXBTǰEFųOFEǰ BTǰ UIFǰ MPXFTUǰ DPODFOUSBUJPOǰ PGǰ IFSCǰ FYUSBDUǰ UIBUǰDPNQMFUFMZǰTVQQSFTTFEǰDPMPOZǰHSPXUI ǰ ǰ 'FFEǰQSFQBSBUJPO ǰ 'FFEǰ QSFQBSBUJPOǰ GSVJUTǰ BOEǰ TFFETǰ PGǰ C. frutescens XFSFǰHSPVOEǰUPǰųOFǰQPXEFS ǰEJMVUFEǰ XJUIǰEJTUJMMFEǰXBUFSǰ ǰN- ǰNJYFEǰTVDIǰNBUSJYǰ XJUIǰHSBJOFEǰDPNNFSDJBMǰųTIǰGFFEǰ 4BLVSBǰųTIǰ GFFEǰ ǰQSPUFJO ǰJOǰBǰSBUJPǰ ǰX Xǰ %JFUǰ5 ǰ 6TJOHǰ UIFǰ TBNFǰ NBUSJYǰ SBUJPǰ GPSǰ QSFQBSJOHǰ PGǰ GFFEǰUIBUǰBSFǰ ǰ %JFUǰ5 ǰ ǰX Xǰ %JFUǰ5 ǰ ǰX Xǰ %JFUǰ5 ǰBOEǰDPNNFSDJBMǰųTIǰGFFEǰ OPUǰNJYǰQPXEFSǰPGǰC. frutescensǰ %JFUǰ5 ǰGPSǰ DPOUSPMǰCZǰSFTQFDUJWFMZ ǰ 'JTI ǰ /JMFǰ5JMBQJBǰ Oreochromis niloticus ǰNFBOǰ PGǰCPEZǰXFJHIJOHǰ ǰsǰ ǰH ǰMFOHUIǰ ǰsǰ ǰDNǰ XFSFǰPCUBJOFEǰGSPNǰ'SFTIXBUFSǰ"RVBUJDǰ(FOFUJDǰ *NQSPWFNFOUǰ$FOUFS ǰ$IBSPFOǰ1PLQIBOEǰ'PPEǰ 1VCMJDǰ $PNQBOZǰ -JNJUFEǰ $1ǰ HSPVQ ǰ 1SJPSǰ UPǰ UIFǰFYQFSJNFOUT ǰTVDIǰųTIǰXFSFǰNBJOUBJOFEǰJOǰ ǰ-ǰQMBTUJDǰDPOUBJOFSTǰBUǰ ǰsǰ q$ ǰBOEǰUIFOǰ
TVCKFDUFEǰUPǰBǰ ǰIǰMJHIU ǰIǰEBSLǰJOǰDZDMF ǰBOEǰ GFEǰUIFNǰXJUIǰBǰDPNNFSDJBMǰUJMBQJBǰEJFUǰ ǰ QSPUFJOǰ 4BLVSBǰųTIǰGPPE ǰ4&& "--ǰ"26"3*6.4ǰ $0 ǰ-5% ǰGPSǰ ǰXFFLT ǰ.BJOUJBOFEǰųTIǰNVTUǰGSFFǰ GSPNǰ CBDUFSJBMǰ JOGFDUJPO ǰ 3BOEPNMZǰ TFMFDUFEǰ UIBUǰųTI ǰUIFOǰTBDSJųDFEǰUIFJSǰMJWFSǰBOEǰLJEOFZǰ BTFQUJDBMMZǰ TUSFBLFEǰ POǰ #)*ǰ BHBS ǰ UIFOǰ ųOBMMZǰ JODVCBUFEǰ UIFNǰ BUǰ q$ǰ GPSǰ ǰ I ǰ #BTFEǰ POǰǰ UIFǰ NFUIPEPMPHZ ǰ BMMǰ FYQFSJNFOUǰ TFUTǰ XFSFǰ DPOEVDUFEǰJOǰ ǰ-ǰBRVBSJB ǰ5IFSFGPSFǰTVDIǰųTIǰ XFSFǰ TUPDLFEǰ JOǰ UIFǰ BRVBSJBǰ UIBUǰ BSFǰ ǰ ųTIǰ QFSǰPOFǰBRVBSJVN ǰGPSǰUXFOUZǰGPVSǰIPVSTǰCFGPSFǰ TUBSUǰUPǰEPǰDPNNFODFNFOUǰPGǰUIFǰFYQFSJNFOU ǰ "DDPSEJOHǰUPǰGFFEJOHǰXBTǰTVQQMJFEǰUXJDFǰEBJMZǰ BUǰBǰSBUFǰPGǰ ǰPGǰųTIǰCPEZǰXFJHIUǰQFSǰEBZ ǰ BOEǰ SFHVMBSǰ GPPEǰ XBTǰ HJWFOǰ POǰ UIFǰ EBZǰ PGǰ TUPDLJOH ǰ *Uǰ XBTǰ GPVOEǰ UIBUǰ EJFUTǰ GFEǰ UPǰǰ VOJOGFDUFEǰųTIǰGPSǰBǰQFSJPEǰPGǰ ǰXFFLTǰIBEǰOPǰ BEWFSTFǰ FGGFDUǰ POǰ TVSWJWBM ǰ BQQFBSBODF ǰ PSǰ CFIBWJPSǰEVSJOHǰQSFMJNJOBSZǰFYQFSJNFOU ǰ 8BUFSǰRVBMJUZǰFWBMVBUJPO ǰ .POJUPSJOHǰ PGǰ XBUFSǰ RVBMJUZǰ JOǰ BRVBSJVNǰ BOEǰDPOUSPMMFEǰBUǰUIFǰPQUJNVNǰMFWFMTǰJOǰEBJMZ ǰ %JTTPMWFEǰPYZHFOǰXBTǰNFBTVSFEǰXJUIǰ%0ǰUFTUǰLJUǰ "%7"/$&ǰ1)"3."ǰ$0 ǰ-5% ǰUIFǰ%0ǰDPOTUBOUTǰ MFWFMǰTIPVMEǰXJUIJOǰ ǰNH - ǰ.FBTVSFNFOUǰPGǰ Q)ǰCZǰVTJOHǰQ)ǰNFUFSǰ .FUSPINǰ-UE ǰ$)ǰ ǰ )FSJTBVǰ4XJU[FSMBOE ǰ ǰBOEǰUFNQFSBUVSFǰXBTǰ NFBTVSFEǰ XJUIǰ UIFSNPNFUFS ǰ NBJOUBJOFEǰ BUǰǰ q$ ǰ"MMǰPGǰBRVBSJBǰTIPVMEǰCFǰDMFBOFEǰJOǰ EBJMZǰXJUIǰTJQIPOJOHǰPGGǰ ǰXBUFSǰBGUFSǰųOJTIǰJOǰ BMMǰNBJOUBJOFEǰųTIǰBOEǰQSFMJNJOBSZǰFYQFSJNFOU ǰ BOEǰUIFOǰSFQMBDFEǰXJUIǰGSFTIǰXBUFS ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ǰ 'JTIǰGFFEJOHǰFYQFSJNFOU ǰ "DDPSEJOHǰUPǰTUVEZǰUIFǰFGGFDUǰPGǰC. frutescensǰ on S. agalactiaeǰJOGFDUJPOǰJOǰWJWP ǰUIFǰGPMMPXJOHǰ FYQFSJNFOUǰXBTǰDPOEVDUFE ǰ(JWFǰUIFǰEJFUTǰGFFEǰ BTǰ GPMMPXJOHǰ 5 ǰ 5 ǰ 5 ǰ 5 ǰ PSǰ 5 ǰ TFFǰ GFFEǰ QSFQBSBUJPO ǰGPSǰųTIǰJOǰųWFǰEBZT ǰ5IFTFǰųTIǰXFSFǰ JOGFDUFEǰXJUIǰS. agalactiae CZǰJOUSBQFSJUPOFBMǰ J Q ǰJOKFDUJPOǰPGǰ ǰwMǰPGǰCBDUFSJBMǰTVTQFOTJPO ǰ BUǰBǰDPODFOUSBUJPOǰPGǰ ǰYǰ ǰ$'6 N-ǰQFSǰųTI ǰ BǰEPTFǰDBVTJOHǰ ǰNPSUBMJUZǰ EBUBǰOPUǰTIPXO ǰ POǰ UIFǰ TJYUIǰ EBZ ǰ BGUFSǰ UIBUǰ DPOUJOVFEǰ UPǰ CFǰ GFEǰXJUIǰUIFǰBTTJHOFEǰEJFUTǰGPSǰ ǰEBZTǰUPǰTVDIǰ ųTI ǰ&YBNJOFEǰEBJMZǰJOǰCFIBWJPSBMǰBMUFSBUJPOT ǰ GFFEJOHǰSFTQPOTF ǰBOEǰNPSUBMJUZǰPGǰųTI ǰ8IFOǰ GPVOEǰEFBEǰųTI ǰJUǰTIPVMEǰCFǰSFNPWFEǰEBJMZǰ GPSNǰUIFJSǰHSPVQ ǰUIFOǰCBDUFSJBǰXFSFǰBTFQUJDBMMZǰ JTPMBUFEǰGSPNǰUIFǰMJWFSǰBOEǰLJEOFZT ǰS. agalactiaeǰ XBTǰQSFTVNQUJWFMZǰJEFOUJųFEǰBTǰCFJOHǰBǰOPO NPUJMF ǰ HSBN QPTJUJWFǰ DPDDVT ǰ BOEǰ DBUBMBTF OFHBUJWF ǰ 8IFSFBTǰ UIFǰ TVSWJWJOHǰ ųTIǰ XFSFǰ TBDSJųDFEǰBOEǰJOUFSOBMǰPSHBOTǰXFSFǰTUSFBLFEǰPOǰ
#)*ǰBHBSǰUPǰDPOųSNǰUIBUǰUIFZǰXFSFǰGSFFǰGSPNǰ UIFǰJOGFDUJPOǰPOǰEBZǰPGǰ UI ǰ5IFǰFYQFSJNFOUǰ JOǰUIJTǰTUVEZǰXBTǰDPOEVDUFEǰJOǰUISFFǰSFQMJDBUFTǰ XJUIǰ ǰųTIǰQFSǰPOFǰSFQMJDBUF
3FTVMUT BOE %JTDVTTJPO ǰ *OǰWJUSPǰBOUJCBDUFSJBMǰBDUJWJUZǰEJTLǰEJGGVTJPOǰBTTBZ ǰ 5IFǰ SFTVMUTǰ PGǰ UIFǰ EJTL BHBSǰ UFTUǰ BSFǰǰ QSFTFOUFEǰ JOǰ 5BCMFǰ ǰ )FSCǰ FYUSBDUTǰ XFSFǰǰ DMBTTJųFEǰ JOUPǰ ǰ HSPVQTǰ CBTFEǰ POǰ TJ[FTǰ PGǰǰ JOIJCJUJPOǰ[POFTǰUIFZǰQSPEVDFE ǰ5IFǰFYUSBDUTǰ XJUIǰ TJ[FTǰ PGǰ JOIJCJUJPOǰ [POFTǰ PWFSǰ ǰ NN ǰ CFUXFFOǰ ǰBOEǰ ǰNN ǰBOEǰCFMPXǰ ǰNNǰ XFSFǰDPOTJEFSFEǰUPǰIBWFǰIJHI ǰNPEFSBUF ǰBOEǰ MPXǰBOUJCBDUFSJBMǰBDUJWJUZ ǰSFTQFDUJWFMZ ǰ.PTUǰPGǰ UIFǰIFSCǰFYUSBDUTǰXFSFǰJOǰUIFǰHSPVQǰXJUIǰMPXǰ BOUJCBDUFSJBMǰBDUJWJUZǰXIFSFBTǰPOMZǰUISFFǰFYUSBDUTǰ JODMVEJOHǰNFUIBOPMǰBOEǰ ǰFUIBOPMǰFYUSBDUTǰ PGǰC. frutescensǰ 'JHVSFǰ ǰXFSFǰJOǰUIFǰHSPVQǰ XJUIǰIJHIǰBOUJCBDUFSJBMǰBDUJWJUZ
5BCMFǰ ǰ"OUJNJDSPCJBMǰBDUJWJUZǰPGǰIFSCǰFYUSBDUTǰBHBJOTUǰS. agalactiaeǰ 4PMWFOUT )FSCT Capsicum frutescens $POUSPMǰ TPMWFOU
%JBNFUFSǰPGǰUIFǰJOIJCJUJPOǰ[POF .FUIBOPM ǰ&UIBOPM &UIZMǰBDFUBUF +++ +++ ++ ++ ++ ++
3FNBSLT ǰ ǰ ǰ JOIJCJUJPOǰ[POFǰNPSFǰ ǰNNǰCVUǰOPUǰUIBOǰ ǰNN ǰ
ǰ ǰ JOIJCJUJPOǰ[POFǰNPSFǰ ǰNNǰCVUǰOPUǰUIBOǰ ǰNN ǰ
ǰ ǰ JOIJCJUJPOǰ[POFǰPWFSǰUIBOǰ ǰNN
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ǰǰ 'JHVSFǰ ǰ.FUIBOPMǰFYUSBDUTǰ " ǰ ǰFUIBOPMǰBMDPIPMJDǰFYUSBDUǰ #
ǰ .JOJNBMǰJOIJCJUPSZǰDPODFOUSBUJPOǰ .*$
ǰ 0OMZǰPOFǰFYUSBDUǰPGǰFBDIǰIFSCǰHJWJOHǰUIFǰ CFTUǰ JOIJCJUJPOǰ FGGFDUǰ BHBJOTUǰ S. agalactiaeǰǰ XBTǰTFMFDUFEǰGPSǰEFUFSNJOJOHǰ.*$ǰBHBJOTUǰUIFǰ CBDUFSJVN ǰ .FUIBOPMǰ FYUSBDUǰ PGǰ C. frutescensǰ XBTǰ GPVOEǰ UPǰ IBWFǰ UIFǰ MPXFTUǰ .*$ǰ XJUIǰ UIFǰ WBMVFǰPGǰ ǰ ǰNH NM ǰ ǰ ǰ #FIBWJPSǰBOEǰQBUIPMPHZǰPGǰJOGFDUFEǰųTI ǰ &YQFSJNFOUBMMZǰ CBDUFSJBMǰ JOGFDUFEǰ ųTIǰǰ FYIJCJUFEǰWBSJPVTǰTXJNNJOHǰBCOPSNBMJUJFTǰTVDIǰ BTǰ TMVHHJTIǰ CFIBWJPSǰ BOEǰ TXJNNJOHǰ POǰ UIFJSǰ TJEF ǰ FSSBUJDǰ TVSGBDFǰ PSǰ CPUUPNǰ TXJNNJOHǰǰ JODMVEJOHǰTFSQFOUJOFǰNPWFNFOU ǰVOJMBUFSBMǰPSǰ CJMBUFSBMǰ FYPQIUIBMNJBǰ BOEǰ DPSOFBMǰ PQBDJUZ ǰ TDBMFǰMPTT ǰEBSLǰCPEZǰDPMPSBUJPO ǰ"EEJUJPOBMMZ ǰ UIFZǰ TIPXFEǰ IFNPSSIBHJOHǰ PGǰ UIFǰ FZFǰ BOEǰ NPVUI ǰBOEǰPQFSDVMVNǰSFHJPO HJMMT ǰBUǰUIFǰCBTTǰ PGǰUIFǰųOTǰBOEǰBOVT ǰVMDFSBUJPOǰPGǰCPEZǰTVSGBDFǰ BOEǰ BCEPNJOBMǰ EJTUFOUJPO ǰ "SFBTǰ QBSUJDVMBSMZǰ BGGFDUFEǰBSFǰUIFǰTJEFǰPGǰCPEZ ǰKVTUǰBOUFSJPSǰUPǰ DBVEBMǰQFEVODMF ǰUIFǰPQFSDVMVN ǰBSPVOEǰUIFǰ NPVUI ǰBOE ǰUIFǰVOEFSTJEFǰPGǰUIFǰPQFSDVMVN ǰ
-FTJPOTǰBSFǰGSFRVFOUMZǰTFFOǰJOǰUIFǰBOBMǰBSFB ǰ JOWPMWJOHǰUIFǰBOBMǰųOǰBOEǰBMTPǰUIFǰWFOUǰJUTFMGǰ 'JHVSFǰ ǰ *OUFSOBMMZ ǰ UIFSFǰ BSFǰ IZQFSFNJBǰ PGǰ CSBODIǰWFTTFMTǰBOEǰOFDSPTJTǰMFBEJOHǰUPǰNBTTJWFǰ IFNPSSIBHFǰBOEǰEFBUI ǰ5IFǰJOUFTUJOBMǰUSBDUǰBMTPǰ NBZǰ CFǰ IZQFSFNJD ǰ XJUIǰ TJHOJųDBOUǰ TMPVHIJOHǰ PGǰ UIFǰ NVDPTB ǰ 5IFǰ QSJODJQBMǰ WJTDFSBMǰ PSHBOTǰ BGGFDUFEǰ BSFǰ UIFǰ TQMFFOǰ BOEǰ MJWFSǰ BOEǰ UPǰ Bǰ NPSFǰMJNJUFEǰEFHSFFǰUIFǰIFBSUǰBOEǰLJEOFZ ǰ5IFǰ MJWFSǰJTǰHFOFSBMMZǰQBMF ǰXJUIǰOVNFSPVTǰBSFBǰPGǰ GPDBMǰ OFDSPTJT ǰ XIJMFǰ UIFǰ TQMFFOǰ JTǰ FOMBSHFEǰ XFSFǰPCTFSWFE ǰ 'JHVSFǰ $ ǰ% ǰ'JTIǰQFSJUPOFBMǰ JOKFDUFEǰXJUIǰS. agalactiaeǰBOEǰUIFOǰUSFBUǰJOǰ EJGGFSFOUǰC. frutescensǰNJYFEǰEJFUǰIBEǰTVSWJWBMǰ SBUFTǰ SBOHJOHǰ GSPNǰ ǰ ǰ ǰ XJUIJOǰǰ ǰEBZTǰ 5BCMFǰ ǰ ǰ *Oǰ UIJTǰ TUVEZ ǰ FYUSBDUTǰ PGǰ C. frutescensǰ TUSPOHMZǰJOIJCJUFEǰUIFǰHSPXUIǰPGǰS. agalactiae ǰ "DDPSEJOHǰUPǰUIFǰBOUJNJDSPCJBMǰPGǰC. frutescensǰ FYUSBDUTǰ XFSFǰ GPVOEǰ UPǰ JOIJCJUJPOǰ BHBJOTUǰ PGǰ Bacillus cereus, B. subtilis, Clostridium sporogenes, C. tetaniǰBOEǰS.ǰpyogenes $JDIFXJD[ǰ ǰ5IPSQF ǰ ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
5BCMFǰ ǰ4VSWJWBMǰSBUFǰ ǰPGǰųTIǰBGUFSǰJOGFDUFEǰS. agalactiaeǰBOEǰUIFOǰUSFBUNFOUǰXJUI C. frutescensǰ GPSǰ ǰEBZT 3FQMJDBUJPO
*
**
***
5PUBMǰ 5PUBMǰ ǰ4VSWJWBMǰ ǰ.PSUBMJUZǰ (SPVQ TVSWJWBM .PSUBMJUZ SBUFǰ SBUFǰ 5 ǰB ǰB 5 ǰB ǰB 5 ǰB ǰB 5 ǰB ǰB 5 ǰC ǰC 7BMVFTǰXJUIǰUIFǰTBNFǰTVQFSTDSJQUǰJOǰUIFǰTBNFǰDPMVNOǰBSFǰOPUǰTUBUJTUJDBMMZǰEJGGFSFOUǰ Q
'JHVSFǰ ǰ4ZNQUPNTǰPGǰ/JMFǰUJMBQJBǰBGUFSǰ4USFQUPDPDDVTǰBHBMBDUJBFǰJOGFDUJPOǰ " ǰ-FTJPOǰPGǰCPEZ ǰ# ǰ6MDFSBUJPOǰPGǰCPEZ ǰBOBMǰųOǰBSFB ǰ$ ǰ1BMFǰMJWFS ǰ% ǰ/FDSPTJTǰPGǰQBMFǰMJWFS
$PODMVTJPO ǰ 4USFQUPDPDDPTJTǰ JTǰ JNQPSUBOUǰ EJTFBTFǰ PGǰ BRVBDVMUVSFǰ ųTIǰ JOǰ OFUǰ DBHFǰ .FLPOHǰ BOEǰǰ .FLPOHǰTVC SFHJPOǰSJWFS ǰTQFDJBMǰ/JMFǰ5JMBQJBT ǰ Streptococcus agalactiaeǰ JTǰ (SBN ǰ QPTJUJWFǰ
DPDDJ ǰDBUBMBTFǰOFHBUJWF ǰ*UǰJTǰPOFǰPGǰUIFǰNBKPSǰ QBUIPHFOTǰJOǰ/JMFǰUJMBQJB ǰS. agalactiaeǰJOGFDUFEǰ ųTIǰ TIPXǰ WBSJPVTǰ TXJNNJOHǰ BCOPSNBMJUJFTǰǰ TVDIǰBTǰTXJNNJOHǰPOǰUIFJSǰTJEF ǰFSSBUJDǰTVSGBDFǰ PSǰ CPUUPNǰ TXJNNJOHǰ JODMVEJOHǰ TFSQFOUJOFǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
NPWFNFOU ǰFYPQIUIBMNJBǰBOEǰPQBDJUZ ǰ*OUFSOBMMZ ǰ TQMFOPNFHBMZ ǰ BTDJUFTǰ BTǰ XFMMǰ BTǰ QBMFǰ MJWFSǰ EJTDPMPSBUJPOǰ BSFǰ PCTFSWFE ǰ "OUJCJPUJDTǰ IBWFǰ CFFOǰVTFEǰUPǰDPOUSPMǰEJTFBTFTǰJOǰBRVBDVMUVSF ǰ "MUIPVHIǰUIFZǰBSFǰFGGFDUJWF ǰSFTVMUFEǰJOǰBEWFSTFǰ FGGFDUTǰJOǰBOJNBMT ǰDPOTVNFSTǰBOEǰFOWJSPONFOU ǰ BOEǰBMTPǰUIFJSǰJNQSPQFSǰVTFTǰDBOǰBMTPǰMFBEǰUPǰ ESVHǰ SFTJTUBODFǰ JOǰ NJDSPPSHBOJTNT ǰ *Oǰ DPOTF RVFODFǰPGǰNBOZǰFGGPSUTǰIBWFǰCFFOǰSFDFOUMZǰQVUǰ UPǰųOEǰTBGFSǰBMUFSOBUJWFTǰUPǰUSFBUǰųTIǰEJTFBTF ǰ #FDBVTFǰIFSCTǰBOEǰTQJDFTǰBSFǰOBUVSBMǰQSPEVDUTǰ BOEǰDPOTJEFSFEǰUPǰCFǰTBGF ǰNBOZǰPGǰUIFNǰIBWFǰ CFFOǰJOWFTUJHBUFEǰUPǰCFǰVTFEǰUPǰSFQMBDFǰBOUJ CJPUJDT ǰ'SPNǰUIJTǰTUVEZǰDSVEFǰNFUIBOPMǰBOEǰ ǰ FUIBOPMǰ FYUSBDUTǰ PGǰ C. frutescensǰ IBEǰǰ UIFǰ IJHIFTUǰ BOUJNJDSPCJBMǰ BDUJWJUZǰ XJUIǰ UIFǰǰ EJBNFUFSǰ PGǰ JOIJCJUJPOǰ [POF ǰ *Oǰ UIFǰ QSFTFOUǰ TUVEZ ǰC. frutescensǰNFUIBOPMǰFYUSBDUǰTIPXFEǰ
MPXFTUǰJOIJCJUPSZǰBDUJPOǰBHBJOTUǰS. agalactiae ǰ *TPMBUJPOǰBOEǰJEFOUJųDBUJPOǰPGǰBDUJWFǰDPNQPVOETǰ BUUSJCVUFEǰUPǰBOUJNJDSPCJBMǰBDUJWJUJFTǰTIPVMEǰCFǰ GVSUIFSǰ TUVEJFTǰ UPǰ FTUBCMJTIǰ UIFǰ DPOOFDUJPOǰ CFUXFFOǰ UIPTFǰ BDUJWJUJFTǰ BOEǰ DIFNJDBMǰ DPN QPTJUJPOǰ PGǰ UIFTFǰ QMBOUT ǰ 4USJDUMZǰ SFHVMBUJPOTǰ TIPVMEǰCFǰVTFǰUIFǰDPOUSPMǰDIFNJDBMǰESVHǰBOEǰ BOUJCJPUJDTǰ JOǰ BRVBDVMUVSFǰ CFDBVTFǰ PGǰ UIBUǰ TUJNVMBUFEǰESVHǰSFTJTUBODFǰJOǰCBDUFSJB ǰBDDVNV MBUJPOǰPGǰDIFNJDBMTǰJOǰDPOTVNFST ǰBOEǰJNQBDUTǰ UPǰUIFǰFOWJSPONFOU ǰ5IFǰSFTVMUTǰTIPXFEǰUIBUǰ UIFǰ QPUFOUJBMǰ PGǰ C. frutescensǰ TPMVUJPOǰ for controlling S. agalactiae JOǰ/JMFǰUJMBQJBTǰDPVMEǰ CFǰVTFEǰJOǰPSHBOJDǰųTIǰDVMUVSF
3FGFSFODFT "CVUCVM ǰ4 ǰ(PMBO (PMEIJSTI ǰ" ǰ#BSB[BOJ ǰ0 ǰ ǰ;JMCFSH ǰ% ǰ ǰ6TFǰPGǰ3PTNBSJOVTǰPGųDJOBMJTǰBTǰ Bǰ USFBUNFOUǰ BHBJOTUǰ Streptococcus iniaeǰ JOǰ UJMBQJBǰ Oreochromisǰ TQ ǰ Aquaculture ǰ ǰ "MEFSNBO ǰ% ǰ+ ǰ ǰ)BTUJOHT ǰ5 ǰ4 ǰ ǰ"OUJCJPUJDǰVTFǰJOǰBRVBDVMUVSF ǰEFWFMPQNFOUǰPGǰBOUJCJPUJDǰ SFTJTUBODF QPUFOUJBMǰGPSǰDPOTVNFSǰIFBMUIǰSJTLT ǰInt. J. Food Sci. Technol ǰ33 ǰ ǰ "MEFSNBO ǰ% ǰ+ ǰ ǰ4NJUI ǰ1 ǰ ǰ%FWFMPQNFOUǰPGǰESBGUǰQSPUPDPMTǰPGǰTUBOEBSEǰSFGFSFODFǰNFUIPETǰ GPSǰ BOUJNJDSPCJBMǰ BHFOUǰ TVTDFQUJCJMJUZǰ UFTUJOHǰ PGǰ CBDUFSJBǰ BTTPDJBUFEǰ XJUIǰ ųTIǰ EJTFBTFT ǰ Aquaculture ǰ196 ǰ "VTUJO ǰ # ǰ ǰ "VTUJO ǰ % ǰ " ǰ ǰ Bacterial Fish Pathogen: Disease in Farmed and Wild Fish.ǰǰ $IJDIFTUFS ǰ&MMJTǰ)PSXPPEǰ-UE #PTMBOE ǰ1 ǰ8 ǰ ǰ7PUBWB ǰ& ǰ+ ǰ Vegetable and Spice Capsicum ǰ-POEPO ǰ$"#ǰ1VCMJTIJOH ǰ $BDFSFT ǰ " ǰ "MWBSF[ ǰ " ǰ 7 ǰ 0WBOEP ǰ " ǰ & ǰ ǰ 4BNBZPB ǰ # ǰ & ǰ ǰ 1MBOUTǰ VTFEǰ JOǰ (VBUFNBMBǰǰ GPSǰ UIFǰ USFBUNFOUǰ PGǰ SFTQJSBUPSZǰ EJTFBTF ǰ 4DSFFOJOHǰ PGǰ ǰ QMBOUTǰ BHBJOTUǰ HSBNǰ QPTJUJWFǰ CBDUFSJB ǰJournal of Ethnopharmacology ǰ ǰ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
$BJ ǰ8 ǰ2 ǰ-J ǰ4 ǰ' ǰ ǰ.B ǰ+ ǰ: ǰ ǰ%JTFBTFTǰSFTJTUBODFǰPGǰ/JMFǰUJMBQJBǰ Oreochromisniloticus ǰ CMVFǰUJMBQJBǰ Oreochromis aureus ǰBOEǰUIFJSǰIZCSJEǰ GFNBMFǰ/JMFǰUJMBQJBǰ9ǰNBMFǰCMVFǰUJMBQJB ǰ UPǰAeromonas sobria Aquaculture ǰ229 ǰ ǰ $IFO ǰ) ǰ$IBOH ǰ. ǰ ǰ$IBOH ǰ5 ǰ ǰ"OUJCBDUFSJBMǰQSPQFSUJFTǰPGǰTPNFǰTQJDFǰQMBOUTǰCFGPSFǰBOEǰ BGUFSǰIFBUǰUSFBUNFOU ǰChinese Journal of Microbiology and Immunology ǰ ǰ $JDIFXJD[ ǰ3 ǰ) ǰ ǰ5IPSQF ǰ1 ǰ" ǰ ǰ5IFǰBOUJNJDSPCJBMǰQSPQFSUJFTǰPGǰDIJMJFTǰQFQQFSTǰ Capsicumǰ TQFDJFT ǰBOEǰUIFJSǰVTFTǰJOǰ.BZBOǰNFEJDJOF ǰJournal of Ethnopharmacology ǰ52 ǰ $PSEFMM ǰ( ǰ" ǰ ǰ"SBVKP ǰ0 ǰ& ǰ ǰ$BQTBJDJO ǰ*EFOUJųDBUJPO ǰOPNFODMBUVSF ǰBOEǰQIBSNBDPUIFSBQZ ǰ The Annual of Pharmacotherapy ǰ27 ǰ &WBOT ǰ + ǰ + ǰ ,MFTJVT ǰ 1 ǰ ) ǰ (MJCFSU ǰ 1 ǰ . ǰ 4IPFNBLFS ǰ $ ǰ " ǰ "M 4BSBXJ ǰ . ǰ " ǰ -BOETCFSH ǰ + ǰǰ %VSFNEF[ ǰ 3 ǰ "M .BS[PVL ǰ " ǰ ǰ "M ;FOLJ ǰ 4 ǰ ǰ $IBSBDUFSJ[BUJPOǰ PGǰ CFUB IFNPMZUJDǰ (SPVQǰ#ǰStreptococcus agalactiae JOǰDVMUVSFEǰHJMUIFBEǰTFBCSFBN ǰSparus auratusǰ - ǰBOEǰ XJMEǰNVMMFU ǰLiza klunzingeriǰ %BZ ǰJOǰ,VXBJU ǰJournal of Fish Disease ǰ25 ǰ ǰ #FOTDI ǰ" ǰ(JBOOJ ǰ. ǰ(S«CPWBM ǰ% ǰ4BOEFST ǰ+ ǰ4 ǰ ǰ)KPSU ǰ" ǰ ǰWorldwide review of bottom ųTIFSJFTǰJOǰUIFǰIJHIǰTFBT ǰ3FUSJFWFEǰ+VOFǰ ǰ ǰGSPNǰIUUQ XXX GBP PSH ųTIFSJFT FOǰ .JOKB ǰ . ǰ . ǰ + ǰ ǰ $PMMFDUJPOǰ PGǰ 5BO[BOJBOǰ NFEJDJOBMǰ QMBOUTǰ GPSǰ CJPMPHJDBMǰ BDUJWJUZǰ TUVEJFT ǰǰ Proc. 7th Tanzania Vet. Assoc. Sci. Conf.ǰ"SVTIB ǰ5BO[BOJB ǰ%FDFNCFSǰ ǰ .UBNCP ǰ . ǰ . ǰ " ǰ .VTIJ ǰ & ǰ + ǰ ,JOBCP ǰ - ǰ % ǰ # ǰ .BFEB .BDIBOH ǰ " ǰ .XBNFOHFMF ǰ ( ǰ - ǰ . ǰǰ :PHPMP ǰ. ǰ( ǰ4 ǰ ǰ5FNV ǰ3 ǰ1 ǰ$ ǰ ǰ&WBMVBUJPOǰPGǰUIFǰFGųDBDZǰPGǰUIFǰDSVEFǰFYUSBDUTǰ PGǰCapsicum frutescens ǰCitrus limonǰBOEǰOpuntia vulgarisǰBHBJOTUǰ/FXDBTUMFǰEJTFBTFǰJOǰ EPNFTUJDǰGPXMǰJOǰ5BO[BOJB ǰJournal of Ethnopharmacology ǰ ǰ ǰ 1PQNB ǰ5 ǰ+ ǰ ǰ-PWTIJO ǰ- ǰ- ǰ ǰWorldwide Prospects for Commercial Production of Tilapia. International Center for Aquaculture and Aquatic Environments ǰ%FQBSUNFOUǰPGǰ'JTIFSJFTǰ BOEǰ"MMJFEǰ"RVBDVMUVSFǰ"VCVSOǰ6OJWFSTJUZ ǰ"MBCBNB ǰ ǰ 3PCJOTPO ǰ+ ǰ" ǰ ǰ.FZFS ǰ' ǰ1 ǰ ǰ4USFQUPDPDDBMǰųTIǰQBUIPHFO ǰJournal of Bacteriology ǰ92 ǰ 4144 ǰ ǰSPSS Base Windows User’s Guide ǰ$IJDBHP ǰ4144ǰ*OD ǰ 4VSI ǰ : ǰ + ǰ ǰ -FF ǰ 4 ǰ 4 ǰ ǰ $BQTBJDJO ǰ Bǰ EPVCMF FEHFEǰ TXPSE ǰ 5PYJDJUZ ǰ NFUBCPMJTN ǰ BOEǰǰ DIFNPQSFWFOUJWFǰQPUFOUJBM ǰLife Sciences ǰ56 ǰ :JO ǰ ( ǰ +FOFZ ǰ ( ǰ 3BD[ ǰ 5 ǰ 9V ǰ 1 ǰ +VO ǰ 9 ǰ ǰ +FOFZ ǰ ; ǰ ǰ &GGFDUǰ PGǰ UXPǰ $IJOFTFǰ IFSCTǰǰ Astragalus radixǰ BOEǰ Scutellaria radix ǰ POǰ OPO TQFDJųDǰ JNNVOFǰ SFTQPOTFǰ PGǰ UJMBQJB ǰǰ Oreochromis niloticus.ǰAquaculture ǰ253 ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
1BOZBQJXBU +PVSOBM Vol.7 Supplementary Issue December 2015
"TTJTUBOUǰ QSPGFTTPSǰ %S ǰ "EJUIFQDIBJLBSOǰ 1BDIBOBXBOǰ SFDFJWFEǰ IJTǰ #BDIFMPSǰ%FHSFFǰPGǰ'JTIFSJFTǰGSPNǰ.BFKPǰ6OJWFSTJUZ ǰ$IJBOHǰ.BJǰ5IBJMBOEǰ JOǰ ǰ IFǰ HSBEVBUFEǰ .BTUFSǰ PGǰ 4DJFODFǰ JOǰ #JPMPHZǰ GSPNǰ $IJBOHǰ .BJǰ 6OJWFSTJUZ ǰ$IJBOHǰ.BJǰ5IBJMBOEǰJOǰ ǰBOEǰIFǰHSBEVBUFEǰUIFǰEFHSFFǰ PGǰ %PDUPSǰ PGǰ 1IJMPTPQIZǰ JOǰ #JPUFDIOPMPHZǰ GSPNǰ 6CPOǰ 3BUDIBUIBOJǰ 6OJWFSTJUZǰ JOǰ ǰ )Fǰ JTǰ DVSSFOUMZǰ Bǰ GVMMǰ UJNFǰ MFDUVSFSǰ JOǰ 'BDVMUZǰ PGǰ "HSJDVMUVSFǰBOEǰ5FDIOPMPHZ ǰ/BLIPOǰ1IBOPNǰ6OJWFSTJUZ ǰ5IBJMBOE "TTJTUBOUǰ QSPGFTTPSǰ $IBUZJOHǰ ,BTJCBOǰSFDFJWFEǰIFSǰ#BDIFMPSǰ%FHSFFǰ )PNFǰ&DPOPNJDTǰ GPPEǰBOEǰ/VUSJUJPO ǰGSPNǰ*OTUJUVUFǰPGǰ5FDIOPMPHZǰBOEǰ 7PDBUJPOBMǰ &EVDBUJPO ǰ #BOHLPLǰ 5IBJMBOEǰ ǰ 4IFǰ HSBEVBUFEǰ .BTUFSǰ )PNFǰ&DPOPNJDTǰ 'PPEǰBOEǰ/VUSJUJPO ǰGSPNǰ,BTFUTBSUǰ6OJWFSTJUZ ǰ#BOHLPLǰ 5IBJMBOEǰJOǰ ǰ4IFǰJTǰDVSSFOUMZǰBǰGVMMǰUJNFǰ-FDUVSFSǰJOǰ'PPEǰ5FDIOPMPHZǰ PGǰ"HSJDVMUVSFǰBOEǰ5FDIOPMPHZ ǰ/BLIPOǰ1IBOPNǰ6OJWFSTJUZ ǰ5IBJMBOE "TTJTUBOUǰQSPGFTTPSǰ%S ǰ1BSJDIBUǰ1IVNLIBDIPSOǰSFDFJWFEǰIFSǰ#BDIFMPSǰ %FHSFF ǰ# 4D ǰ .FEJDBMǰ5FDIOPMPHZ ǰ,IPOǰ,BFOǰ6OJWFSTJUZ ǰ5IBJMBOEǰJOǰ ǰ4IFǰHSBEVBUFEǰ.BTUFSǰPGǰ4DJFODF ǰ. 4D ǰ .JDSPCJPMPHZ ǰ.BIJEPMǰ 6OJWFSTJUZ ǰ5IBJMBOEǰJOǰ ǰ4IFǰHSBEVBUFEǰ1I % ǰ #JPMPHZ ǰ,IPO,IBOǰ 6OJWFSTJUZ ǰ 5IBJMBOEǰ JOǰ ǰ 4IFǰ JTǰ DVSSFOUMZǰ Bǰ GVMMǰ UJNFǰ -FDUVSFSǰ JOǰ %FQBSUNFOUǰPGǰ#JPMPHJDBMǰ4DJFODF ǰ'BDVMUZǰPGǰ4DJFODF ǰ6CPOǰ3BUDIBUIBOJǰ 6OJWFSTJUZ 1SPGFTTPSǰ %S ǰ 1POHTBLǰ 3BUUBOBDIBJLVOTPQPOǰ SFDFJWFEǰ IJTǰ #BDIFMPSǰ %FHSFF ǰ# 4Dǰ 'JSTUǰ$MBTTǰ)POPVST ǰJOǰ3BEJPMPHJDBMǰ5FDIOPMPHZ ǰ.BIJEPMǰ 6OJWFSTJUZ ǰ 5IBJMBOE ǰ ǰ )Fǰ HSBEVBUFEǰ .BTUFSǰ PGǰ 4DJFODFǰ . 4D ǰ "OBUPNZ ǰ .BIJEPMǰ 6OJWFSTJUZ ǰ 5IBJMBOEǰ JOǰ ǰ )Fǰ HSBEVBUFEǰ 1I % ǰ .PMFDVMBSǰ#JPMPHZ ǰ-FIJHIǰ6OJWFSTJUZ ǰ1FOOTZMWBOJB ǰ64"ǰJOǰ ǰ)FǰJTǰ DVSSFOUMZǰ Bǰ GVMMǰ UJNFǰ -FDUVSFSǰ JOǰ %FQBSUNFOUǰ PGǰ #JPMPHJDBMǰ 4DJFODF ǰ 'BDVMUZǰPGǰ4DJFODF ǰ6CPOǰ3BUDIBUIBOJǰ6OJWFSTJUZ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ࡪԢҁކޢސ؟؆ӫҁખ THE ANALYSIS OF LITERARY CREATION OF A THAI OVERSEAS CHINESE WRITER FANGMING Өਪ渇 $IBOZB 8JOBJTBXBU ݤ
⌠ॾᇦᱟањ⢩↺Ⲵ᮷ᆖࡋ㗔փˈᯩ᰾ᱟަѝ䖳ާԓ㺘ᙗф٬ᗇ⹄ウⲴаսDŽᯩ
᰾᮷ᆖࡋབྷփ࠶Ѫሿ䈤ǃᮓ᮷઼ᵲ᮷йњ㊫࡛DŽ૱⹄ウԕሿ䈤ѪṨᗳ䇪䘠ᇩˈ࣋≲亪 ⋯ᯩ᰾ⲴӪ⭏䖘䘩㿲ަᰙᵏ૱ࡋᙍᜣо仾ṬⲴਁኅо╄ਈˈ਼ᰦ㔃ਸ᮷ᵜ㓶䈫৺བྷ䟿 ᇦ㠚䘠ˈ᧒䇘ᯩ᰾᮷ᆖࡋⲴᙍᜣᇩԕ৺Ӿᯩ᰾᮷ᆖࡋⲴ㢪ᵟ⢩ᖱˈ࠶᷀ሿ䈤Ӫ⢙ᖒ 䊑ກ䙐ǃਉһ䀂ᓖ઼ѝ⌠᮷ᆖ䈝䀰Ⲵࡋ䙐ᙗ䘀⭘ㅹᇩDŽ Ҽ୰ટ˖ ᯩ᰾ˈ⌠ॾᇦˈሿ䈤ࡋ
"CTUSBDU ǰ 5IFǰPWFSTFBTǰ$IJOFTFǰXSJUFSǰPGǰ5IBJMBOEǰJTǰBǰHSPVQǰPGǰXSJUFSTǰXJUIǰVOJRVFǰDIBSBDUFSJTUJDTǰ JOǰMJUFSBSZǰDSFBUJPO ǰ"NPOHǰUIFN ǰ'BOHNJOHǰSFQSFTFOUTǰBǰHPPEǰFYBNQMFǰPGǰTVDIǰDBQBCJMJUZ ǰ5IJTǰ SFTFBSDIǰIBTǰDMBTTJųFEǰ'BOHNJOHǰMJUFSBSZǰXPSLTǰJOUPǰUISFFǰDBUFHPSJFT ǰOBNFMZǰOPWFMT ǰQSPTFTǰBOEǰ FTTBZT ǰ*UǰIBTǰGPMMPXFEǰ'BOHNJOHĴTǰMJWFMJIPPEǰBOEǰJOTQFDUFEǰIJTǰXSJUJOHǰTUZMFǰEFWFMPQNFOUTǰBOEǰ DIBOHFT ǰUIFǰTJHOJųDBOUǰQPJOUǰPGǰXIJDIǰJTǰUPǰBOBMZ[FǰIJTǰSFBMJTNǰTUZMFǰPGǰXSJUJOHǰFYQSFTTJOHǰMJUFSBSZǰ XPSLTǰPOǰSFTFOUGVMǰMJWFTǰPGǰIVNBOǰCFJOHT ǰ5IJTǰSFTFBSDIǰBOBMZTFEǰIJTǰFYDFQUJPOBMǰXSJUJOHǰTLJMMǰJOǰ IJTǰFBSMZǰQFSJPEǰOPWFMTǰBTǰBHBJOTUǰIJTǰMBUFǰQFSJPEǰOPWFMTǰXIFOǰIFǰXBTǰXFMMǰFTUBCMJTIFE ǰ*OǰUIFǰ NFBOUJNF ǰJUǰTUVEJFEǰBǰMBSHFǰOVNCFSǰPGǰUIFǰXSJUFSĴTǰTFMGǰFWBMVBUJPO ǰ*UǰUPVDIFEǰPOǰUIFǰDBQBCJMJUZǰ PGǰ UIFǰ XSJUFSĴTǰ DSJUJDJTN ǰ TFBSDIJOHǰ GPSǰ UIFǰ IBSNPOZǰ PGǰ Bǰ RVBMJųFEǰ QFSTPOǰ BOEǰ Bǰ HPPEǰ QJFDFǰ PGǰ XSJUJOH ǰBTǰXFMMǰBTǰCMFOEJOHǰUIFǰ5IBJǰBOEǰ$IJOFTFǰDVMUVSFǰBOEǰLOPXMFEHFǰJOǰMJUFSBSZǰXPSLT ǰ*UǰBMTPǰ FOKPZFEǰUIFǰXSJUJOHǰTLJMMǰPGǰ'BOHNJOHĴTǰWJFXQPJOUTǰBOEǰBOBMZTFEǰUIFǰDIBSBDUFSTǰJOTJEFǰ'BOHNJOHĴTǰ OPWFMTǰJOǰEFUBJMǰBOEǰUIFǰXBZTǰIFǰEFTDSJCFEǰTUPSJFTǰBOEǰFNPUJPOT ǰ ,FZXPSET ǰ'BOHNJOH ǰ5IBJǰ0WFSTFBTǰ$IJOFTFǰ8SJUFS ǰOPWFM ǰ ⌠ഭॾטጷབྷᆖ ǰ )VBDIJFXǰ $IBMFSNQSBLJFUǰ 6OJWFSTJUZ ǰ & NBJM ǰ MJVZBOIPOH !HNBJM DPN ǰ DIBOZBXJO!DQBMM
DP UI ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ږઈ
䳶NJㅜа㔹ǃljᯩ᰾᮷䳶NJㅜҼ䗁઼ᗞරሿ
䈤у䗁lj⚠㢢ཙオNJˈњӪ᮷䳶аޡйᵜˈ
ᯩ᰾ᱟаᣡᇊĀ᮷ᆖ৽᱐Ӫ⭏āᙍᜣ
Ⲵ⌠ॾᇦDŽԆⲴ૱価㱨ѝॾՐ㔏᮷ॆⲴ
ਖ䐏ཛӪ༠ࠔྣ༛ਸࠪ᮷䳶lj䗋औⲴ᭦㧧NJ
ㅄ໘ˈ৸␡ਇ⌠ഭᵜൠ᮷ॆⲴ⓻ޫDŽ䘉Ӌ⧽
᭦䳶૱वᤜᮓ᮷ǃ⸝ㇷሿ䈤ǃᗞරሿ䈤ǃ
䍥Ⲵ᮷ᆇ䇠ᖅᆼޘӗ⭏઼〟㍟Ҿањ⢩↺Ⲵ
⧠ԓ䈇ǃؑᵝǃ䇴䇪᮷ㄐㅹⲮ։ㇷ૱ˈ⌻
њփ ণᇦᵜӪ䓛༴ањ⢩↺Ⲵൠ⨶⧟
⌻⍂⍂䙮ॱзᆇDŽ䘉Ӌᑖᴹᵜ൏ส䈳ф䰚⛱
ຳǃ⢩↺Ⲵ⽮Պ㔃ᶴо⢩↺⭏⍫ᯩᔿлⲴњ
⵰⨶ᜣѫѹݹ䖹Ⲵ᮷ᆇˈᡀѪᡁԜフ᧒䘉ս
Ӫ䮯ᵏᇎ䐥DŽ䲿⵰ањᰦԓণሶ䙍৫ˈ⌠ॾ
⌠ॾᇦᗳц⭼ԕ৺᮷ᆖ㿲Ⲵ䟽㾱㓯㍒DŽ
᮷උаབྷᢩ൏⭏൏䮯ⲴՈ⿰ᇦ઼૱㹼ሶ
л᮷䈅ᢺᯩ᰾Ⲵ᮷ᆖ૱࠶ሿ䈤ǃᮓ᮷઼
㻛⋑ˈ㘼ަ᮷ॆᙍᜣо㋮⾎⢩䍘ѳѝॾ
ᵲ᮷йњ䜘࠶࣐ԕ䱀䘠DŽ
≁᯿Ր㔏᮷ॆᇍᓃѝаㅄнਟཊᗇⲴ䍒ᇼˈ ٬ᗇӾশਢ઼Ӫ᮷䀂ᓖ㔉Ҹ␡ᓖ᥆ᧈDŽ㠚⌠
ഭॾטጷབྷᆖоѝഭॾטབྷᆖ㠚 ᒤ䎧
شપ
㚄ਸ㓴࣎ѝഭ⧠ᖃԓ᮷ᆖ⺅༛⨝ˈ൘⌠ഭᵜ
ൠᦰ䎧Ҷа㛑⹄ウ⌠ॾ᮷ᆖⲴ✝▞ˈࠪ⧠Ҷ
ᣕNJ᮷㢪⡸Ⲵ⸝ㇷሿ䈤lj䈱ѻ䗷NJˈࡠ䗴Ӻ
аӋԕ⌠ॾᇦᡆ⌠ॾ૱Ѫ⹄ウሩ䊑Ⲵ䇪
нᯝ㙅㙈㿱ᣕ৽᱐⽮Պ仈ᶀⲴ䰚ሿ䈤ˈ
᮷ˈ֯⌠ॾ᮷ᆖ൘ᆖᵟ⹄ウк䗮ࡠҶањᯠ
ᰦ䰤䐘ᓖ䮯䗮ӄॱཊњ᱕⿻ˈަ䰤ᨱㅄഋॱ
Ⲵ儈ᓖDŽ㘼ⴞࡽቡ⌠ॾᇦњӪ৺૱Ⲵ⹄
䖭DŽնᴸ⍱䙍ᒦнણ⵰ᯩ᰾→ڌҶሩӪ
ウѪᮠнཊˈ㘼䪸ሩᯩ᰾᮷ᆖࡋᙍᜣᇩ
⭏Ⲵ㿲ሏоᙍ㘳ˈᚠᚠ৽ˈѠᇼⲴӪ⭏䰵
ԕ৺૱㢪ᵟ⢩ᖱᔰኅ㔬ਸᙗ⹄ウⲴ䇪᮷ቊ
শݵᇎᔰᤃҶᇦⲴᙍᜣ઼ࡋ㿶䟾DŽ
オⲭˈᵜ䇪᮷ቍ䈅䙊䗷᮷ᵜ㓶䈫৺བྷ䟿Ⲵ
ᇦ㠚䘠ˈሩ⌠ॾᇦ䘉њ㗔փⲴশਢᙗǃ
৺൘փ㻱ᴤѪ㋮⛬Ⲵ䰚ሿ䈤ঐ㔍བྷཊᮠDŽѪ
⽮Պᙗ઼᮷ॆᙗ䘋㹼␡᧒ޕウDŽ
Ҷ৽᱐ᯩ᰾ሿ䈤ࡋޘ䊼ᒦ␡᧒ޕ䇘ˈл᮷
љؘ࣫ПУত॔੮࣫ࡇࣿ⫸ۆङ
Ӿаҍӄгᒤгᴸ࠺ⲫ൘ljॾݹ
ᯩ᰾᮷ᆖ૱ѝ⸝ㇷሿ䈤ǃᗞරሿ䈤ԕ
ࡂ࠶ᰙᵏሿ䈤઼ᵏሿ䈤єњᰦ⇥࣐ԕᙫ㔃
ކޢސ؆ӫҁङঝӰ
ԕᗚᰦ䰤㓯㍒᧒ᚹᯩ᰾ሿ䈤൘н਼䱦⇥ሩ
ᯩ᰾ˈᯩ䭷᰾ˈ⾆㉽ᒯьᲞᆱ
ᡰ༴⽮Պ⭏⍫оᰦԓ仾䊼Ⲵ৽᱐DŽ
৯ˈаҍйгᒤࠪ⭏Ҿ⌠ഭᴬ䉧й䰘४DŽ ᒤ䶂ᰦᢗ䗷ᮉ䷝ǃᖃ䗷䙊䇟䇠㘵ˈ䘈൘ᣕ㓨
кਁ㺘䗷ሿ䈤ˈᒤ䟽ㅄ໘ˈ㔝᮷ㅄDŽ
ߊشપ ▲Ьммਙ▲Ьҹҹ ٶ
ਟԕ䈤ˈ䲔Ҷ㓿୶ˈԆа⭏ӾһⲴབྷ䜘࠶ᐕ
䜭䐏Җ߉ᴹޣDŽᯩ᰾аҍӄӄᒤӾһॾ᮷
ཊц㓚ԕࡽⲴаҍӄӄᒤDŽѪаॾ㼄ᆀ
ᮉ㛢ᐕˈަ䰤✝ᛵᣅޕ᮷ᆖࡋˈᴮ㻛䇴
ᕏˈॱޛⲴᯩ᰾ᔰҶॾ᮷ࡋⲴᆖҐˈ
ঃલ㓟ѯ߄ئઊЍ۞Уङޝ
ᯩ᰾Ⲵ᮷ᆖѻ䐟䎧↕Ҿॺњ
Ѫаҍޝޝᒤᓖ⌠ॾ᮷උՈ⿰ᇦDŽਾᔳ᮷ Ӿ୶ˈаҍҍгᒤ䟽ᯠᢗㅄࡋ᮷ᆖ૱ˈ
ǰ ᯩ᰾ ᯩ᰾᮷䳶 ㅜҼ㔹 ᴬ䉧 ইབྷࠪ⡸⽮
ަ䰤䰤䳄ഋॱ։ᒤˈᯩ᰾ࠪ⡸Ҷljᯩ᰾᮷
ǰ ᯩ᰾ᕐ༠ࠔ 䗋औⲴ᭦㧧 ᴬ䉧 ইབྷࠪ⡸⽮
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
䲿ਾᢺᶱབྷⲴࡋ✝ᛵᣅ⌘൘ሿ䈤ࡋкˈ
ᛢ૰ㅹDŽ
㓿䗷н៸Ⲵࣚ࣋ˈԆⲴሿ䈤ᰦᴹ㿱ᣕ ㅄ Ā⿻༠āǃĀ᷇◌āˈ⸝⸝ᮠᒤ㇇ᱟሿᴹ
ᡀቡDŽ
ߊشપ ▲ЬЬЄਙя
аҍޝޝᒤˈᯩ᰾㻛䇴Ѫ䈕
ॹૡߎ֦বޞۻїਉ㡨ङޮ
аҍࡠޝޝаҍҍгᒤᱟᯩ
ᒤᓖ⌠ॾ᮷උॱབྷՈ⿰ᇦѻаDŽ㧧྆૱
᰾᮷ᆖ⭏⏟ⲴĀ䶉唈ᵏāˈ䖽ㅄ䮯䗮йॱ
Ѫ⸝ㇷሿ䈤lj⭏ѻ૰ⅼNJDŽᡰ䉃Āॱᒤ⼘а
ᒤDŽ൘䘉а⇥╛䮯Ⲵᰦᰕ䟼ˈоަ䈤ᱟᯩ᰾
ࢁāˈ䘉⇥ᰦᵏሩҾᒤቁ䙒ᰦⲴᯩ᰾ᶕ䇢ˈ
њӪⲴӪ⭏䖘䘩ਁ⭏Ҷᖸབྷਈॆˈнྲ䈤ᱟ
ᱟԆњӪ᮷ᆖ⡡ྭоࡋ✝ᛵ㶽ਸᓖᴰ儈Ⲵ
ᮤњ⌠ॾ⽮Պ㓿শҶа൪㘫ཙ㾶ൠⲴਈ䗱DŽ
ᰦᵏDŽ
ഐѪ䛓ᰦى䖽ㅄ؍ᤱ㔴唈Ⲵнਚᯩ᰾аӪˈ аҍӄгᒤˈ仾ॆ↓㤲Ⲵᯩ
㘼ࠐѾᱟᮤњ⌠ॾ᮷උDŽњѝ㕈⭡ਟӾཆ
᰾ᶕࡠ䍛ഠˈे⌠Ⲵܫٿ൘аᡰኡൠሿᆖᢗ
єᯩ䶒ഐ࣐ԕᙫ㔃ˈཆഐᱟൠ༴ьইӊṨ
ᮉDŽ䘉䟼ⲴᐕǃᆖҐ઼⭏⍫ᶑԦॱ࠶㢠
ᗳൠᑖⲴ⌠ഭˈ൘ൠ⨶кঐᴹ䟽㾱ᡈ⮕ս
㤖ˈ❦㘼ᯩ᰾ত䘹ᇊ䘉䟼ᡀѪԆ↕⽮ޕՊⲴ
㖞ˈশᶕਇࡠь㾯ᯩഭᇦⲴ䟽㿶DŽ࣐ѻ䛖
Ӫ⭏䎧⛩DŽ൘ਚ䓛䰟㦑Ⲵᴸ䟼ˈᯩ᰾ቍቭ
䇶ሩཆᶕһ⢙о᮷ॆപᴹⲴᔰ઼᭮᧕㓣ᘱ
ᇲሎ⓻ણˈ䰢Ჷᰦᔰ㤖⹄䈫শਢ઼ᇦ
ᓖˈ⌠ഭ⭡↔ᡀѪь㾯ᯩ᮷ॆ䇶Ӕ㓷оߢ
૱ˈԆփሏ⽮Պǃᙍ㘳Ӫ⭏ˈᒦ䈅മ䘿䗷
ࠫⲴṨᗳൠDŽ䜘ഐᱟ⌠ഭᵜ䓛Ⲵ᭯⋫փ
᮷ᆖ૱ᶕࢆ᷀Ӫᙗˈ䘉൘ԆᰙᵏࡋⲴ
ࡦ㕪䲧ሬ㠤ഭ᭯⋫䮯ᵏҡˈаҍйҼᒤ
lj䈱ѻ䗷NJǃlj⭏ѻ૰ⅼNJǃljᚘ⎧䳮ປNJ
ੋѫ・ᇚਾᴤᱟޥਈ仁⭏ˈѿᴹањ䮯ᵏっ
ㅹሿ䈤૱ѝᗇԕᲠփ⧠DŽ㲭❦㠚৽᱐
ᇊ઼ᴹ᭸⦷Ⲵ᭯ᓌDŽഭཆࣘ㦑Ⲵ᭯⋫仾Ӂ
Ⲵ᮷ॆ㛼Ჟǃ᭵һᛵ㢲н਼ˈᡰກ䙐ⲴӪ⢙
ⴤ᧕㔉䘉њഭᇦⲴ⽮Պǃ㓿⍾о᮷ॆᑖᶕᖡ
ᖒ䊑оᙗṬн਼ˈնᯩ᰾㔉й䜘ሿ䈤аᾲᢃ
૽઼ਈࣘDŽ൘䖠䖠⛸⛸Ⲵ৽ޡ仾▞ѝ ⌠ॾ⽮
кҶᛢᡣঠDŽ⭡↔৽᱐ࠪᇦᵜӪᰙᵏⲴ
Պ㠚❦䳮䘳ަਈDŽѪަѝⲴа࠶ᆀˈ⌠ॾ
ц⭼㿲৺ަњӪᙗṬᖒᡀⲴࣘഐᡰ൘DŽਟԕ
᮷ᆖ䘉ਦᡱ㡏༴൘仾䴘伈᩷ѻѝDŽ
䈤˖䶂ᒤᰦԓ㢠㤖Ⲵ⭏⍫ᶑԦ઼ݻᴽ㤖
䳮Ⲵশ㓳ˈ֯ᯩ᰾ᰙᵏሿ䈤ާ༷Ҷєབྷ᰾ᱮ
ᒤ䟽ᯠㅄˈ㔝߉Ӫ⭏ѝ⚯⛲ⲴĀ᮷ᆖㅜҼ
⢩ᖱ˖Ā૰ՔāĀ䆖цāDŽሿ䈤㹼᮷ѝ⑇䘿
᱕āDŽ↔ᰦᯩ᰾Ⲵᇦᓝ઼һъᐢ⑀֣ޕຳˈ
⵰ᰐ⌅⣦Ⲵ૰Քѻᝏˈ䘉പ❦䐏ᇦⲴњ
ྲօᢃਁ⭏⍫ѝབྷᢺⲴ䍻䰢ᰦ䰤ˈਈᡀаԦ
Ӫ㓿শǃᙍᜣᙗṬԕ৺ᡰ༴⧟ຳਈॆᴹޣDŽ
ԔӪ㤖ᚬⲴһDŽҾᱟ⊹ᇲᐢѵⲴ᮷ᆖᙍ㔤
㘼䘉аᰦᵏⲴሿ䈤ࡋ・勌᰾ൠՐ䗮ࠪᯩ
⅑◰⍫ Ԇԕᴤ࣐␡䚳Ⲵᙍᜣ৲䘿Ӫ⭏ˈ⭘
᰾䘿䗷᮷ᆖ૱ੁ⽮Պᨀࠪ䆖⽪Ⲵࡋᘱ
ਁ䭀Ⲵݹ㿲ሏ⽮ՊˈᒦሶᝏᛏԈ䈨
ᓖˈ䘿䗷⧠ᆈй䜘ሿ䈤ˈн䳮ⴻࠪަѝཊቲ
᮷໘DŽ
⅑Ⲵ䆖⽪㮤˖Ӫ⭏ભ䘀ཊṰⲴᛢ૰ǃሿᐲ
≁䍚ច㲊㦓ྭ䙨ᚦࣣⲴᛢ૰ǃሱᔪ⽬ᮉ䙐ᡀ
ᯩ᰾ᴮ㓿ᴹ䗷наṧⲴᙍ㘳ˈԆ䈤˖Ā䎧ࡍ
ӪᙗᢝᴢⲴᛢ૰ǃ⽮Պнޜሬ㠤Ӫᙗ⌟⚝Ⲵ
ᡁ䇔Ѫԕѝ᮷߉ᓄާѝഭॆ㢢ᖙᱟ↓
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
аҍҍгᒤˈᯩ᰾ԕ㙣亪ѻ
ሩҾ㠚ᐡⲴ᮷ᆖࡋ仾Ṭˈ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
⨶DŽ⭡Ҿ⭏⍫Ⲵ⼘ˈ䶒ሩ⧠ᇎˈᡁⲴ㿲⛩
㓨кˈ䍑⥞䈫㘵DŽā ᯩ᰾Ⲵᮓ᮷↓ᱟ䘉ṧˈ
䲿⵰ᰦ䰤᧘〫㘼䖜ਈDŽāԆᢺњӪ仾Ṭ઼߉
൘ᣂਁᛵᘰǃՐ䙂ᙍᜣⲴ਼ᰦˈߣн⸛ᛵǃ
ᗳ䐟䇠ᖅ൘lj䟽䘄᮷උॱᒤഎNJ а᮷
ㅄ໘⌋┕DŽ䘉а⛩࠶ݵփ⧠൘Ԇ⬴䘹仈ᶀᯩ
ѝˈᒦ䀰䚃˖Ā੮Ӫ⭏Ҿᯟǃ䮯Ҿᯟˈᐢᢺ
䶒ˈ⭘Ԇ㠚ᐡⲴ䈍䈤˖ĀᡁнՊ߉仾㣡䴚
ṩ␡Ἵ൘⌠ഭ൏ൠˈ㲭❦нᘈ⾆ṩᱟڊӪⲴ
ᴸˈ∛ᰐѹⲴһDŽāᦞ㿲ሏˈնࠑᯩ᰾䘹
૱ᗧˈնᝏᚙҾ⭏ᡁ㛢ᡁѻ൏ൠ਼ṧᱟ੮Ӫ
ᤙ㩭ㅄⲴ仈ᶀˈаᛵǃаᲟǃа⢙ǃаһǃ
ᓄާ༷Ⲵ䚃ᗧʽօߥ⭏⍫Ҿᯟа䖸ᆀˈ仾൏
аӪˈᗵᇊ㮤Ѡˈ৽᱐ᖃൠⲴ⽮Պ⧠ᇎ
Ӫᛵᐢ㶽ޕ੮Ӫ⭏⍫⇿ањ⧟㢲ˈެѻᆀᆉ
о᮷ॆ仾ᛵDŽ൘䘉Ӌᮓ᮷Ⲵ・ѝˈҏ᰾ᱮ
㑱㹽ˈ൘ᯟൠՐˈᵚᶕᡁᴹᵪՊᢗㅄˈᓄ
⍱䵢ࠪᇦ勌᰾ⲴњӪᙍᜣ઼㠚ᡁ䇶DŽ
ᱟᵜ൏ॆⲴ૱DŽā
・䏣ᵜ൏ˈ㍗ᢓᰦԓ㜹ᨿˈ
䰘㿱ኡⴤ᧕⛩仈ˈ亪ᓄᡰ䇮ᇊⲴᰦ䰤ᡆオ䰤
ഐ↔ᡀѪᯩ᰾ᵏሿ䈤Ⲵ䟽㾱⢩ᖱDŽ䓛Ѫа
〙ᒿֳֳ㘼䈸ˈ䙀ቲ⅑ਉ䘠DŽ䲿ᗳᡰⅢ㘼৸
൏⭏൏䮯Ⲵ⌠ഭॾ㼄ˈᯩ᰾ާᴹᕪ⛸Ⲵ᮷
փ⧠ᇦᵜӪⲴ勌᰾њᙗˈᑖ㔉䈫㘵ᗳ⚥Ⲵ
ॆՐ䇶ˈ㿶ᢺ㠚ᐡ䓛䗩ਁ⭏Ⲵһᘐᇎൠ
䴷઼ᙍ㔤Ⲵ䀖ࣘDŽ㔵ᘰㄕᒤ⭏⍫Ⲵljᡈ
䇠ᖅлᶕѪᐡԫDŽаᯩ䶒ᱟդ㓸⭏Ⲵ᮷ᆖ
⾨ǃཙ⚮Ӫ⾨৺ॾטNJੁ䈫㘵ӻ㓽Ҷ൘ᰕߋ
ޤ䏓ˈਖаᯩ䶒ᱟ᮷ॆՐⲴ䍓ԫо֯ભˈ
ॾץᡈ⾨ѝ価ਇⲴㄕᒤᯩ᰾˗എᗶݯᰦ
Ҽ㘵а㓿㔃ਸˈਁ㔉ᯩ᰾ⲴࡋᨀҶᯩ
≲ᆖ㓿শⲴlj╛↕Ӫ⭏䐟NJˈ൘ࣘ㦑ᒤᴸ䟼
ੁ઼ࣘ࣋DŽԆᢺ㠚ᐡሩӪ⭏ǃሩᇦഭǃሩ⽮
䗇䖜ᆖҐॾ᮷Ⲵቁᒤᯩ᰾˗㓶૱lj᱕仾ॆ䴘
ՊⲴ⨶䀓䖜ॆѪањњާᴹ᮷ॆᓅ㮤Ⲵ≹
ᗶᖃᒤNJˈԕᴽ࣑⽮ՊѪᐡԫⲴ䶂ᒤᮉᐸᯩ
ᆇˈ䘿䗷᮷ᆖࡋⲴ㺘⧠⌅ˈ㕆㓷ᡀањ
᰾˗䙊䗷lj䇹䈤ᴸᑖ৫ᖰһNJ㌫ࡇㇷѝ
њ㋮ᖙⲴ᭵һˈⵏᇎൠ৽᱐ࠪ⌠ഭᖃൠॾ⌠
⭡Ā᮷ॆӪā㵅ਈᡀĀᢩਁ୶āⲴᯩ᰾˗㘼
є᯿Ӫ≁Ⲵ⭏⍫⣦ߥ઼ᰦԓຳ䙷DŽ
lj৸ᱟਖањ᱕ཙNJǃljٮقᙍ㿵ᰗһNJ
ᯩ᰾Ⲵᮓ᮷аᰖ⺞ᇊѫ仈ˈׯᔰ
ㅹཊㇷᮓ᮷ˈࡉᱟশቭ⋗ẁⲴ㘱ᒤᯩ᰾ᢺа
аӊыؘࣿ࣫չ࣒۩䀁ࠆङކށ
⇥⇥শਢ✏Ӂ၃၃䚃ᶕDŽ䘉Ӌᮓ᮷൘ਉ䘠
ᯩ᰾ᮓ᮷⌘䟽Җ߉⧠ᇎӪ⭏DŽԆ
ᇦњӪ㓿শ઼ᣂਁᝏᛵⲴ਼ᰦˈҏ䇙䈫㘵
ᰦᑨ䘹ਆ㠚ᐡ൘ᰕᑨ⭏⍫ѝੜࡠǃⴻࡠᡆ䚝
Რൠ䇔䇶Ҷаս㠚ѫ䇶䶎ᑨケࠪⲴ⌠ॾ
䙷ࡠⲴḀаһԦˈᢺњӪᙍᜣᝏᛵⵏᇎᰐ䚇
ᇦDŽ
ൠᣂਁҾㅄㄟˈ⥞㔉䈫㘵аㇷㇷᵤᇎᰐॾ
㘼৸䀖⻠ᴹ⚥Ⲵ᮷ᆇDŽྲ਼lj⧠ԓ᮷ᆖ߉
ᡁᛵᝏDŽҖؑփⲴlj䟂ᶕᯩ⸕ỖᱟⵏNJǃ༽
NJᕅ䘠䀰ѻ˖ĀѮࠑഭ䱵ഭབྷһˈ⽮Պ
ेӜаսᆖ㘵Ⲵؑljаሱ伈ੁ䘌ᯩⲴؑNJǃ
ᇦᓝⲴ㓶᭵ˈᦰཙѻ⎚ˈа⢙ѻᗞˈ㠚ᐡⲴ
lj䳄ཙ䈸⎧NJǃljᰦተਈॆᑖᶕ俘⭏⍫NJǃ
а⇥㓿শˈаэᝏ䀖ˈаᛢ⅒ˈаᱏߕ
lj䈸╄⽮טਈNJǃljㅄቆлⲴ৻ᛵNJǃljа
ᯩ᰾䘈ௌ䘿䗷ҖؑⲴᯩᔿ㺘䗮㠚
ᜣˈᖰᰕⲴߴᜦˈӺᵍⲴ⅒ᘛˈ䜭ਟԕ〫Ҿ ǰ 㪓ሿ⦹ ằཊӞ 㫢≨ᐍ ⧠ԓ᮷ᆖ߉ 䟽ᒶ 㾯ইᐸ ᯩ᰾ ᯩ᰾૱᮷䳶ㅜ 䳶 ᴬ䉧
㤳བྷᆖࠪ⡸⽮ ㅜ 亥
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ሱѵѵࣘㅄⲴؑNJㅹᮓ᮷ˈ䜭ᴮ㓿࠺ⲫ൘
ⲴঠቬॾӪཻㅄ⯮Җˈ㛟ᇊҶ⎧ཆॾॾט㼄
⌠ഭᇦॾ᮷ᣕкDŽᯩ᰾ॆ䙊ؑሩ䊑Ѫ䈫
ሩᑖࣘትտൠ㑱㦓ᡰԈࠪⲴࣚ࣋ˈ⢰࡙䪸⹝
㘵ˈ䈸⿱ᇦһቁˈ䇪ᇦഭትཊˈ䈍仈⎹⤾ц
⤜㻱у᭯䙮йॱᒤⲴঠቬᙫ㔏㣿ᢈ⋫ഭн
؇≁ᛵǃᰦһਈ䗱ǃѝॾ᮷ॆǃᮉ㛢⨶ᘥˈ
࣋ˈᘲᚯ᭯ᇒࡦ䙐≁᯿⸋ǃଶ᯿
ᇩ೬ѻᴹણǃѹ␡ˈᘗഭᘗ≁ѻᗳᱝ
↗㿶DŽ䘉ㇷᵲ᮷⧠ࠨ࠶ݵᯩ᰾ᴹ㹰ᴹ㚹ǃԇ
❦⽪ѻDŽ
ѹⴤ䀰Ⲵ⤜⢩њᙗˈⵏਟ䉃᮷ྲަDŽ
ᯩ᰾䓛൘⎧ཆˈᛵ㌫⾆ഭˈቔަ
峭ИԢەЊ܅ӮնӃӀङߒކ
ޣᗳѝഭኩ・Ҿц⭼ѻ᷇Ⲵൠս઼ᯩ䶒һ
ቡ߉⢩ᖱ㘼䀰ˈᯩ᰾ࡋሿ䈤
ъⲴਁኅ ԆⲴ᮷ㄐlj᭮ц⭼ ᛵ㌫ѝഭNJ
ᰦ⌘䟽Ӫ⢙ᖒ䊑Ⲵກ䙐઼⧠ᇎѹⲴࠨᱮˈ
઼ljӪ䚃ǃӪᵳօԧNJ࠶࡛᭦ᖅ൘⭡ेӜᇓ
߉ᮓ᮷ᰦ䮯䇠䘠ሩ⭏ભ䗷〻Ⲵᝏᛏ઼㠚
↖४ᖂഭॾט㚄ਸՊѫ࣎Ⲵljᇓ↖ט䇟NJㅜ
ᡁᛵᝏⲴ⍱䵢ˈ㘼ᵲ᮷ࡉᱟᢺԆњӪ䈍䈝ᵳ
ഋᵏ઼ㅜॱӄᵏˈᯩ᰾બ↓ѹˈሩ㖾ഭᚽ
ਁᥕᗇᴰ⏻╃ቭ㠤Ⲵ᮷ᆇˈྲ਼ԆᵜӪаṧ
❦⛞䖠ѝഭ֯侶ᝏࡠѹປ㟪ˈሩ⾆ഭભ䘀
↓≄ࠋ❦ǃᮒ⡡ᮒᚘDŽ
Ⲵޣᗳਟ䉃䐏ᒯབྷഭӪ਼બ੨ǃޡભ䘀DŽ
ᯩ᰾Ⲵᵲ᮷ྲ਼аާਔ⩤ˈ丣㢢
Ҽ䴦䴦ӄᒤࡽᰕᵜᇚޥьਢ䛾Ҿ
䍘ᵤǃ◰ᰲ㘼нྒॾDŽ◰ᢜⲴ᮷ᆇྲ⩤༠൘
ҍॱҼ儈喴৫цˈഐަ⭏ࡽሩॾץ㹼Ѫ␡
ᕩᤷ䰤ˈ⌫ٮ儈Ӓ◰ᰲˈᥟ㙻ਁ㚙DŽᇦᵜ
ᴹ䟂ᛏˈཊ⅑ੁѝഭӪ≲ᚅᒦݵᖃӪ䇱ˈᯩ
Ӫ⢰࡙Ⲵᙍ䗘㿲⛩઼ሩᇦһǃഭһǃཙлһ
᰾ᖃণ᮷lj䚕᛬ьਢ䛾NJ㔉Ҹࠝˈᒦሩ
ⵏ䈊Ⲵˈ࠷ޣᆇ䟼㹼䰤Რൠ᱐ሴࠪаս㜨ᘰ
ѝഭ㘱ⲮဃⲴᇭᆿབྷ䟿㔉Ҹ✝ᛵ䇤ⅼDŽ
䎔䈊ѝॾᛵⲴ⌠ॾᇦ䓛кᡰ⢩ᴹⲴըᕐ↓
ѹǃੁᖰޜᒣ઼⑤ᵋӪ㊫⽮Պ઼䉀Ⲵ⤜・Ӫ
ᤱа仇⨶ᲪⲴཤ㝁ˈԆழҾਁ⧠㓿䗷
Ṭоጷ儈㋮⾎DŽ
Āव㻵āⲴ䛚ᚦˈᒦ⨶ⴤ≄༞ൠ㔉Ҹ䵢ˈ
↓ᡰ䉃ӪྲަDŽᯩˈᴹἡᴹ䀂˗
䪸ሩ㖾ഭ儈ѮӪᵳ઼≁ѫᰇᑌᚽ❦ᒢ亴Ԇഭ
᰾ˈ䊑ᖱݹ᰾DŽᯩ᰾Ⲵ⌠᮷Āîć÷ÿüŠćÜāҏ
᭯Ⲵ㹼Ѫˈᯩ᰾ⴤ䀰߉лlj㖾ഭ㾱ڊц⭼
䟺Āݹ᰾āⲴѹDŽᦞ䘉սĀݹ᰾⭏ݸā
䵨ѫNJǃljཊ⯁ᗳ⤝ⲴኡབྷNJǃlj䈱൘
㠚䘠˖Āᡁ⽮Ӕᆇᱟᯩ᰾ˈ߉Ⲵㅄҏ
ࡦ䙐ц⭼ҡ˛NJǃlj10'㜭؍ኡབྷᆹ
ԕᯩ᰾ѪѫDŽᱟъ։㘵DŽā䀰䗎䰤❦ؘ
˛ޘNJǃljᕡ㘵≨䳮оᕪ⁚㘵䇪⨶NJㅹ⽮䇪
ᴹĀབྷиཛ㹼нᴤˈн᭩ဃāⲴ䊚䗸≄
᮷ㄐDŽ
ᾲDŽѪаṩ൘ᔲഭԆґⲴ⚾哴ਾ㼄ˈ
ᯩ᰾нӵጷቊݹ᰾ˈੁᖰཚ䱣Ⲵ᳆Პ➗Ӫ
ᰦһਈॆ߉䇴䇪ˈ䈨ྲlj״㖇ᯟ䠁㶽仾
䰤བྷൠˈ㘼фԆሩ䱣ݹнᴮ➗ሴࡠⲴ䱤᳇䀂
᳤NJ߉Ҿаҍҍޛᒤ״㖇ᯟ⠶ਁ㓿⍾ডᵪѻ
㩭ҏቔަ⌘ޣDŽаҍҍޛᒤᯩ᰾䟽䘄⌠ॾ᮷
ਾDŽlj㇑フьইӊഭᇦⲴ㓿⍾NJǃlj⍵䈸ь
උѻࡍˈঠᓖቬ㾯ӊ⠶ਁ㪇ⲴĀӄᴸᧂॾ
ইӊ㓿⍾བྷ仾᳤䎧ഐNJ߉Ҿаҍҍгᒤьই
һԦāˈᯩ᰾൘ᴬ䉧❦ᨀㅄ ߉лᵲ᮷lj༴
ӊഭ⠶ਁ䠁㶽ডᵪᰦᵏDŽ൘䠁㶽ࣘ㦑Ⲵ
൘Ӫ䰤ൠ⤡ⲴঠቬॾӪNJ Ѫ㫉ਇн↓ޜᖵ䙷
ᴸˈᯩ᰾䶉㿲ަਈˈ䇴䇪᮷ㄐа䪸㿱㹰DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
൘ⅼ亲ழ㢟Ⲵ਼ᰦˈᯩ᰾нᘈ؍
ᯩ᰾ޣᗳц⭼㓿⍾ˈԆ㓿ᑨṩᦞ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ྲ ᇎ 䇠 䖭 ᯩ ᰾ 㓿 ୶ ᗳ 䐟 শ 〻 Ⲵ
䖭শਢⲴ䍓ԫˈԆᝯѪѻԈ䈨࣋ޘDŽ
lj䇹䈤ᴸᑖ৫ⲴᖰһNJ㌫ࡇㇷˈᇦᵜӪ
ӾĀ᮷ॆӪā㵅ਈᡀĀ୶Ӫāˈ㲭䈤ᱟᰦԓ
ഭ⽮Պˈ䈫㘵㜭␡ᓖҶ䀓ࡠаԓ⌠ഭॾӪⲴ
о⧟ຳ֯❦ˈնަѝ㓿শᶱާ⤜⢩Ⲵњᙗ㢢
ᙍᜣ઼㋮⾎仾䊼DŽᙫ㔃ྲлй⛩˖
ᖙˈгㇷ⸝᮷㠚ᡀ᮷ǃᇩ䘎䍟ˈᰒᴹሩ
୶⭼Ӫ༛⤑䇸ᐲᢩⲴי䇴઼䷝᥎ˈҏᴹሩӪ
ޣᗳ᭯⋫ф䘌ᵜ൏᭯⋫DŽ
⭏ᮉ䇝Ⲵ亶ᛏ઼䆖⽪DŽᵤᇎⲴ䈝䀰ǃѝ㛟Ⲵ
䈤ᴽˈփ⧠䖳儈᮷ᆖ㍐ޫ઼⢰࡙Ⲵ⨶ᙗᙍ䗘
ޣᗳ㓿⍾ф䍒㓿䇶ᶱᕪDŽ
㜭࣋DŽ
䘿䗷ᯩ᰾᮷ᆖ૱઼ԆㅄлⲴ⌠
ྲ਼Շཊ⎧ཆॾӪ䛓ṧˈᯩ᰾ ྲ਼Շཊ⎧ཆॾӪ䛓ṧˈᯩ᰾ ྲ਼ᒯབྷ⎧ཆॾ㼄䛓ṧˈᯩ᰾
ޣᗳ⽮Պф䍓ԫ䇶ᶱᕪDŽ
ކޢސ؆ङۃӄؠ
⌠ॾྣᇦ㤕㨽䈸ࡠᯩ᰾৺ԆⲴ૱
ኅⲴѝඊ࣋䟿ˈ䘉а⛩䲔Ҷփ⧠൘⽮Պ㓿⍾
䀰䚃˖Āᯩ᰾ѪӪ↓ⴤǃᙍᜣ␡ˈ䈤䈍ڊ
ᯩ䶒ཆˈ䘈㺘⧠൘⽮Պ᮷ॆ઼Ӫᛵц᭵кˈ
һᶱᇼ↓ѹᝏDŽԆⲴ૱ҏаṧDŽᯩ᰾Җ߉
ᯩ᰾ᵜ⵰ᕪ⛸Ⲵ⽮Պ䍓ԫᗳˈ䘿䗷䈨ཊ૱
ⲴһԦᴰⵏᇎˈ䇨ཊ⽮ՊһԦ䜭⧠൘ԆⲴ
ሩ⽮Պ⧠ᇎ䰞仈䘋㹼Ҷ␡ቲ⅑Ⲵ᥆ᧈDŽ
᮷ᆇ䟼DŽ⋑ᴹᰐѝ⭏ᴹˈ⋑ᴹ؞侠ᡆ㖾
ॆDŽ䘉䟼ᕪ䈳४࠶᮷ᆖⲴ㢪ᵟ࣐ᐕ઼Ⲵ
ѹDŽljࣛग़NJ䇢䘠Ҷ䱯ᕪᇦⲴ䠁䬪㻛ࣛˈ䆖
㠚ᡁ③ḃˈҼ㘵Ր䗮ࠪᶕⲴᛵᝏᱟнаṧ
ᯩᵪᲪᬂ㧧↩ᗂⲴ᭵һDŽ㺘䗮ҶᇦᵜӪબ
Ⲵˈњ࡛ཆᶕᇦⲴ૱᰾ᱮ㠚ᡁ③ḃDŽ
㢟⸕ˈްᵋ䆖ሏըᕐ↓ѹⲴᙍᜣDŽ
ᯩ᰾૱ާᴹ␡Ⲵ⧠ᇎѹˈԆⲴࡋ㿲
⛩ᱟ䶎࠶᰾ǃӾн⁑ἡєਟˈҏн䚯䟽ቡ䖫
⭏㿲DŽlj䟂ᛏNJ᧿߉੍ஜሿ≄а䖸ᆀⲴ㘱
৫߉аӋ㲊⎞Ⲵǃ㺘䊑Ⲵ仈ᶀDŽਟԕ䈤ˈᯩ
㖇ˈᕕ⮉ѻ䱵ᯩ䟂ᛏаᶟⲭ≤ሩ⭏ભⲴԧ
᰾ᒦ⋑ᴹᢺ㠚ᐡᖃᡀᇦ൘߉ˈԆᱟ⭘㠚
٬˗lj≨ц䳮ᘈNJ৽᱐Ҷа൪⡡ᛵߣᇊҶа
ᐡⲴㅄҖ߉㠚ᐡⲴᗳˈഐ㘼ҏᴰ㜭৽᱐⌠ഭ
њӪⲴભ䘀ᡀ࣏о˗ljௌNJҶӄᒤ䖞
ॾӪᵜ൏᮷ॆ㋮⾎ѻᡰ൘DŽā
ἵⲴ㘱ཚཚˈ൘ণሶ㠚Ҷ↻⭏ѻ䱵ˈ൘↫ӑ
൘⌠ഭˈॾӪᱟ᭟ᤱᖃൠ⽮Պਁ
䘿䗷᮷ᆖ૱ˈᯩ᰾બӪ㊫↓
䘿䗷᮷ᆖ૱ˈᯩ᰾㺘⧠䉱䗮Ӫ
䶒ࡽケਁ≲⭏ࣘ࣋㘼ㄉ䎧ᶕ㹼䎠DŽ
㑾ުކ؆ङ࣫܅ؘӮԅਈ
䘿䗷᮷ᆖ૱ˈᯩ᰾䉤䍓нѹԕ
ᯩ᰾ඊؑ᮷ᆖሩ⧠ᇎⲴᢩࡔ࣏㜭ˈ
ኅ⧠ӪᙗޣᘰDŽ䈨ྲ˖аཡ䏣ቁྣѪޫ⍫ᆙ
ඊؑ᮷ॆⲴ࣋䟿䘌䘌䎵䗷⧠ᇎ⭏⍫DŽഐ↔ˈ
ᆀ㹼コˈнᯉᣃྩⲴ䎵ᐲ㓿⨶↓ᱟᣋᔳྩⲴ
Ԇ⇵❦㘼ඊᇊൠ䘹ᤙҶᵜ൏᮷ᆖⲴࡋ䚃
⭧ᆀDŽ ljᛵ䍬NJ 㘱ӪᝏࣘҾ㺇䗩আ㣡ቁᒤ
䐟ˈ䙊䗷њӪⲴ㿲ሏ㿶䀂઼ㅄ䀖ᡰ৺ѻൠˈ
Ⲵ䮯ᵏ➗亮ˈҾᱟߣᇊᢈԈ䓛ਾ䍒ӗDŽljழ
ᢺ⌠ॾ⽮Պ⧠ᇎ⭏⍫઼㋮⾎᮷ॆ⧠ᗇ⏻╃
ᣕNJਁࠪĀᱟӢᰐᛵӢҏ⮿ˈ䶎ӢᴹᛵӢҏ
ቭ㠤DŽ൘ᯩ᰾ᗳ␡༴ˈᵜ൏᮷ᆖ૱ᱟᵜ
ᇶāⲴᝏ䀰DŽ㝮≄⚛⠶ⲴԆਁ⧠ᥭᮁݯᙗ
ൠ᮷ॆԧ٬㿲Ⲵփ⧠DŽѪа൏⭏൏䮯Ⲵ
ભⲴ५⭏ㄏᱟ䐏Ԇҹᣒ䚃䐟Ⲵ傮䖖ӪDŽ˄lj䭉
⌠ഭॾ㼄ˈᯩ᰾䇔Ѫփ⧠ᵜൠ᮷ॆ㋮儃ާᴹ
ᙚNJ˅
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ଝࡌыսЊކսङؙ২▲
ሿ㿱བྷˈнӵ৽᱐␡䚳Ⲵ⏥ˈ䘈䘿䵢ࠪ⎃
ᡰ䉃Ā᮷ྲަӪāˈᤷⲴᱟ߉
⎃Ⲵᵜ൏ણ䚃DŽ䰚ሿ䈤lj⣩䊛NJ઼ljྣⲴݯ
ӪⲴ૱ᙗ઼ަ૱Ⲵ仾僘൘㢪ᵟᇑ㖾઼㋮⾎
⮉䀰NJ䟷ਆҶ਼ṧⲴਉһ䀂ᓖˈ䜭ᱟ䙊䗷⡦
仾䊼к儈ᓖ઼䉀DŽ↔䈍ᡆ䇨н䘲ਸ⭘ᶕ䇴
Ӣ䈫Ҷྣ⮉Ⲵݯ䀰ਾӗ⭏ᝏᛏDŽlj⣩䊛NJ䇢
䇪ᡆ䈐䟺ᡰᴹ᮷ᆖᇦ઼ԆԜⲴ૱ѻ䰤Ⲵޣ
䘠ҶѪ৲࣐᭯⋫䳶Պ㘼ᢺᇦᓝ䍓ԫᔳѻн亮
㌫ˈնሩҾᯩ᰾㘼䀰ˈԆⲴ૱⺞ᇎ㜭൘ᖸ
ⲴԆˈⴻࡠྣׯⲴݯᶑਾ㓸Ҿᴹᡰ㠚ⴱˈᔰ
བྷ〻ᓖк㻂䵢ᇦᵜӪⲴᗳо㋮⾎ц⭼DŽ
ሩݵᖃ᭯⋫ⴢ⍱ӗ⭏ᙍ㘳˗ljྣ⮉Ⲵݯ
ᯩ᰾䈇lj᳞ᒤ⭏⍫NJҾҼ䴦䴦ޛᒤӄᴸॱ
䀰NJ䇢Ⲵᱟ䓛䍏㔤ᤱ䳶Պ⋫ᆹⲴ䆖ሏ⡦Ӣ઼
ᰕਁ㺘Ҿᴬ䉧ljц⭼ᰕᣕNJĀ⑴ই⋣āу
৲࣐৽᭯ᓌ䳶ՊⲴᆀ઼ྣݯѻ䰤ᖬ↔⨶䀓
ḿˈ䘉ᱟᯩ᰾ሩ㠚ᐡ᮷ᆖỖᜣⲴ䈐䟺DŽ
઼➗亮Ⲵ㶽⍭ޣ㌫˗䘈ᴹljਖ㊫䘹ᤙNJѝ䛓
᳞ᒤ⭏⍫
њ൘ⴢⴞ䘭ᦗ᭯ᇒо㔤ᣔሿᇦᓝᒨ⾿ѻ䰤ˈ
ᯩ᰾
⨶Ცൠ䘹ᤙҶਾ㘵Ⲵ⡦ӢDŽਟ㿱ᯩ᰾нӵ൘
߉ᱟ⎸⼘ᰦ䰤ᴰ֣ᯩ⌅
䙊䗷૱৽᱐⽮Պ⧠ᇎˈ㘼ᱟ䘿䗷૱ᨀࠪ
߉ᱟᴰ㓿⍾Ⲵ⭏⍫⎸䍩
аӋާᴹ⸋ߢケ઼㢠䳮ᢹᤙⲴ䰞仈ˈ䇙Ӫ
߉ᱟ䭫⛬㝁࣋ᴰྭ㢟ᯩ
Ԝ䘋ޕањӪᙗॷॾⲴ⨶ᙗᙍ㘳ຳ⭼DŽ
⭘ᙍ㔤ࡋ䙐㠚ᐡⲴཙൠ ⋑ᴹэ∛⿰ᗳᘱDŽㆰঅǃᇎ൘ǃ
ИࡪކԗङઍऽЊс壝
⋑ᴹⓒ㖾ѻ䀰˗⦷ⵏǃᵤᇎǃ⋑ᴹэ∛䙐
˗᰾ᘛǃㆰ⌱ǃᰐ享؞侠DŽ䘉ቡᱟᯩ
༴ьইӊṨᗳൠᑖˈ൘ᇇᮉǃ᮷ᆖǃ䈝䀰઼
᰾DŽ
㢪ᵟк䘌䐍᧕ਇҶབྷ䟿ᶕ㠚ঠᓖᇇᮉⲴ᮷
Ӿൠฏ᮷ॆՐ䀂ᓖⴻˈ⌠ഭൠ
ॾӪᰙᒤ䗱〫Ⲵѫ㾱ഐнཆѾ
ॆᖡ૽ˈ㘼ф㻛⌠ഭⲷᇦ઼к⍱⽮Պᡰ᧕
ཙ⚮ǃӪ⾨ᡆᡈҡˈഐ↔ˈ〫ት⎧ཆⲴॾӪ
ਇˈᗇԕਁኅᡀѪ⌠ഭⲴѫ⍱᮷ॆDŽն൘⽮
ާᴹањᱮ㪇Ⲵᙍᜣޡᙗ 䈻≲⭏ᆈDŽ↓ᱟ䘉
Պǃ㓿⍾ǃ઼≁䰤⭏⍫ㅹᯩ䶒ˈ⌠ഭ≁䰤ਟ
䘌⚮⾨ǃ䈻≲⭏⍫Ⲵ≲っᗳᘱˈԔаབྷ
䉃䘁䐍᧕ਇ઼੨㓣Ҷѝഭ᮷ॆˈ䘉Ӌ᮷ॆ
ᢩ⎧ཆॾӪח䟽ԕ㓿୶ᶕᯭኅ㠚䓛ॾˈӾ
ᶕ㠚བྷᢩᶕ⌠ഭᇊትⲴॾ⋑ˈ≁〫טᴹ䱤䲙
㘼ᱮᗇሩઘത᭯⋫⧟ຳ═нޣᗳDŽ䘉⸋
Ⲵ᭯⋫ⴞⲴǃ⋑ᴹ⮕ץᢙᕐⲴᚦˈॾטᶕ
ᗳᘱ਼ṧࠪ⧠൘ᯩ᰾᮷ᆖ૱䟼ˈԆㅄлⲴ
⌠ഭˈ㓟㋩ᱟѪҶ⭏⍫DŽቔަ൘Āཙ㹼ˈڕ
Ӫ⢙Ӿ᭯䇶⎸ᶱˈնতॱ࠶ޣᗳഭᇦ᭯
ੋᆀԕ㠚ᕪн˗ൠ࣯ඔˈੋᆀԕᗧ䖭
⋫DŽ䘉ѫ㾱Ⓚ㠚ᯩ᰾ሩᮤњ᭯⋫փࡦӗ⭏Ⲵ
⢙āⲴՐ㔏ᙍᜣᕅሬлˈॾӪॾ㼄Ԝᘰ⵰ᝏ
⯁ᜁˈ൘㓧㓧ᢠᢠⲴ᭯⋫㓐㓧һԦѝˈᯩ᰾
ᚙѻᗳ〟ᶱᑞࣙ⌠ഭᖃൠᔪ䇮оਁኅˈаӋ
䘹ᤙߧ䶉ൠ㿲ሏˈߧ䶉ൠᙍ㘳ˈߧ䶉ൠҖ
≁䰤仾؇઼⭏⍫Ґᜟ൘≁䰤Ӕ⍱ˈᴹⲴ≤ң
߉ˈԆᢺᙍ㔤䀖䀂␡⽮ࡠޕՊ␡ቲˈ൘н㓿
Ӕ㶽ࡠࠐѾ࠶нウㄏᱟ⌠ഭ䘈ᱟѝഭⲴ
ѝ䇢䘠аẙẙሿһˈ⽪ањњ䚃⨶ˈ⭡
ҶDŽ∄ྲ⌠ഭॾӪ⌠≹ᩝ䝽ᱮ㪇Ⲵ⌠᮷ဃ
ˈаӋӪᢺᶕⲴѝ᮷ဃ∿Ⲵѹ䳀㯿൘ ǰ ᯩ᰾ ᯩ᰾૱᮷䳶ㅜ 䳶 ᴬ䉧
䟼ཤˈ䘈ᴹаӋӪᒢ㜶ਆѝ᮷ဃ∿Ⲵ⌠᮷ਁ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
丣 Ѫ ᇇ ဃ ˈ ྲ ˖ ÿößć÷ǰ ĒàŠ êĆę Ü ǰ ᆻ 䍒 ဃ
᱐ࠪᯩ᰾␡ਇᮉ᮷ॆᖡ૽Ⲵ᮷ᆖᙍᜣDŽ
䱸˗üćÿîćǰĒߊēÜšü ဳ㩘၌ ဃㅹㅹˈ↔ཆӾ
⌠䈝᧕ਇ≹䈝Ⲵᖡ૽кҏਟ㿱аᯁˈ∄ྲ൘
༿ᵜ൏ˈ⌠ॾᇦԜ⋑ᴹབྷᢩਇՇⲴ䘭ᦗˈ
侞伏઼✩侚ᯩ䶒ˈ⌠᮷᧕㓣Ҷ㊫լ
đÝĊ ÷ ü
ᙫ㔃㘼䀰ˈ⌠ॾࡋഝൠ䘌ॾ
⋑ᴹࠪҖ䎊䫡Ⲵ⢙䍘䈡ᜁˈҏ⋑ᴹ⋭䫃䂹
❾ǃêčţî ⛆ㅹࡽᡰᵚᴹⲴ䇽≷ˈ㘼䘉㊫䇽≷
Ⲵᓨ؇㘳䟿DŽ䘉䟼অঅ㓟㓟ǃӵӵਚᱟа㗔
ⲴᶕⓀˈ↓ᱟॾӪ㍐ௌ⟏伏Ⲵ⭏⍫ҐᜟDŽ
ѝॾ᮷ॆ㯚⚛Ր㘵⭘ᗳ⚥ᆸᣔⲴ㋮⾎᮷ॆ
ᇦഝDŽ
ᯩ᰾✝⡡⌠ഭˈ✝⡡оԆ⭏਼ޡ
⍫൘䘉⡷✝൏кⲴн਼᮷ॆ᯿㗔ⲴӪԜüü ⌠᯿਼㜎DŽᯩ᰾૱lj╛↕Ӫ⭏䐟NJ䟼ᴹа
ކޢސ؆ӫҁङਫߐࣔګ
⇥ᯩ᰾ਁ㠚ᗳⲴ㺘ⲭ˖ĀᡁԜ⭏Ҿᯟǃ䮯
䶂ᒤᰦᵏሩ᮷ᆖⲴ⣲✝ˈ֯׳ᯩ᰾▌
Ҿᯟˈᖃ❦✝⡡ᡁԜ䎆ԕṆ⭏ࡋъⲴትտ
ᗳ⹄䈫Ҷབྷ䟿䘋↕᮷㢪૱ˈӾѝᆖҐࡠн
ഭˈѝഭᱟᡁԜ⾆⭏ࠪⲴݸൠˈҏᱟॾ㼄Ⲵ
ቁޣҾ᮷ᆖࡋⲴ߉⌅ˈྲ䙊䗷⨶ᙗᙍ
ṩˈሩҾ⌠ѝє᯿Ⲵ᮷ॆ৺仾؇Ґᜟᰙҏӂ
䗘ሩѫ仈䘋㹼䗷└ǃ䘀⭘㓶㠤㿲ሏሩ仈ᶀ䘋
਼ॆˈॾ㼄ҏҐᜟᰙ൘䰘ਓᡆᐧਓㅹ⵰
㹼ㆋ䘹ˈवᤜ䇮ᇊӪ⢙ǃᆹᧂᛵ㢲ԕ৺ሩ䈝
઼ቊࡠᶕ㲄䈊Ⲵੁ઼ቊ⊦ˈ⭧Ⲵࡠ㘼・ѻ
䀰Ⲵ༴⨶ㅹDŽᯩ᰾ᢺ䘉Ӌ㢪ᵟ࣐ᐕ⌅ᚹᮠ
ᒤˈҏ䈊ㄳⲴࡠሪ৫ࠪᇦˈⲸ䰘ᤱ
䘀⭘൘ሿ䈤ࡋѝˈກ䙐ࠪнቁ৽᱐⧠ᇎ⭏
ᡂˈѪ⭏䓛⡦⇽⾿ሯˈᣕ䚃ޫ㛢ѻᚙDŽ㘼
⍫ⲴӪ⢙ᖒ䊑ˈᒦ䍻Ҹަ㢪ᵟ⭏ભоԧ٬DŽ
⌠᯿ⲴݴᕏԜ⇿䙒ᒤ㢲ҏௌ⅒㡎⤞ˈ╄Ộ䞜 ⾎ˈ╄Ⲵ㲭ᱟѝഭՐ㔏শਢ᭵һˈն╄ઈԜ
ॹ۞ࢋӶङы࣒⸾ڥଭ
ୡࠪᶕⲴᴢ䇽তᱟ⌠䈝ˈሩⲭҏᱟ⌠䈝ˈ╄
ઈ⭊фҏᱟ⌠Ӫʽ㘼䗮ᇈᱮ䍥Ԝփ⍱Ⲵ
㋮㓳ˈᴹ᭸ກ䙐н਼Ӫ᮷Ჟ㿲઼⭏⍫ᯩᔿⲴ
ᱟє᯿Ⲵ㹰㔏ʽⵏᱟ≤ңӔ㶽DŽā ਟ㿱൘⌠
Ӫ⢙ᖒ䊑ˈӾ㘼⽪⌠ॾѳ㠣⌠ഭ⽮Պ⭏⍫
ഭˈॾӪо⌠Ӫѻ䰤Ⲵᖡ૽ᱟӂⲴDŽሩᯩ
ᵜ䍘DŽᰐ⯁ᱟᯩ᰾Ӿһሿ䈤ࡋⲴ㠣儈䘭
᰾㘼䀰ˈԆᱟ≹⌠є᮷ॆ≤ңӔ㶽ⲴӢ䓛
≲DŽ٬ᗇаᨀⲴᱟˈᯩ᰾勌ቁ⎹⤾৽᱐⌠ഭ
ᇎ䐥㘵DŽ
ߌᶁ⭏⍫ǃк⍱⽮Պԕ৺ⲷᵳ㔏⋫䱦ቲⲴ仈
᮷ㄐㇷᑵ⸝ሿǃ㔃ᶴ㍗ࠁǃ䈝䀰
⌠ഭӪㄳؑᮉˈᮉ䇢≲ശ㶽ˈ
ᶀˈԆກ䙐ⲴӪ⢙ᖒ䊑ࠐѾ䜭ᱟ⌠ഭ⽮Պ䜭
нᮉӪᧂᯕᔲᐡDŽᮠⲮᒤᶕˈ⌠ഭ⦻ᇔሩᖵ
ᐲᓅቲⲴሿӪ⢙DŽ䘉ਆᶀ䀂ᓖᱮ❦䐏ᇦ
ཆ᧕Ⲵט㓣᭯ㆆˈ֯⌠ഭ⽮Պ㓿শҶањཊ
Ӣ䓛㓿শ઼⭏⍫⧟ຳᴹޣDŽᮠⲮᒤᶕ 䗱ᗉࡠ
᮷ॆǃཊ᯿Ӕ⍱㦏㨳Ⲵ䗷〻ˈӾ㘼ᖒᡀа
⌠ഭᇊትⲴᯠ㘱ॾ㼄 ൘⌠ഭᶴᡀањ㿴⁑н
њн਼ҾьইӊަᆳഭᇦⲴ⤜⢩ॾ㼄᮷ॆփ
ሿⲴ᮷ॆ᯿㗔ˈ؇〠Ā⌠ॾ⽮ՊāDŽॾӪޣ
㌫DŽаԓ⌠ॾᇦⲴ᮷ᆖ૱ˈᱟሩ⌠ॾ⽮
⌘⧠ᇎ⭏⍫ˈؑཹཙǃൠǃӪⲴ᮷ॆᙍᜣˈ
Պ⭏⍫⣦ߥоӪ᮷ᙍᜣ㋮⾎Ⲵ䳶ѝᙫ㔃DŽᯩ
ԕᓎབྷⲴӪਓ઼ࣣࣘ࣋᧘ࣘ⌠ഭ⽮Պਁኅˈ
᰾߉ሿ䈤ˈ৽᱐⭏⍫DŽ䘿䗷䘉Ӌሿ䈤 ҏ৽
⌠ॾ⽮Պҏഐ㠚㠣㓸৲оᖃൠⲴߌූᔰਁ
઼㓿⍾ᔪ䇮㘼ᡀѪ⌠ഭ⽮ՊᓅቲⲴаඇ䟽㾱 ǰ ᯩ᰾ ᯩ᰾᮷䳶 ㅜа㔹 ᴬ䉧 ޛ丣ࠪ⡸⽮
ส⸣DŽᯩ᰾ѪгⲮз⌠ॾ਼㜎ѝⲴаઈˈ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ԆⲴ᮷ॆᙍᜣǃ⽮Պ⍫ࣘѳ㠣ԆⲴ᮷ᆖ૱
ᜣশ〻ᴹ⵰ᇶ࠷Ⲵ㚄㌫DŽ൘ඊᤱᵜ൏᮷ॆࡋ
ቡᱟ⌠ॾ⽮ՊⲴ䟽㾱ިරѻаDŽ
ᙍᜣӾおᄙ䎠ੁᡀ⟏Ⲵ䗷〻ѝˈᯩ᰾㓿শ
ᯩ᰾൘㩭ㅄກ䙐Ӫ⢙ᖒ䊑ᰦˈᖰ
Ҷањ⽮ՊоᰦԓⲴᐘབྷਈ䗱DŽԆⲴњӪ߉
ᖰᣡᴹ䈅മሩ㓧ᵲ㑱༽Ⲵ⧠ᇎ⭏⍫㔉Ҹ儈ᓖ
ޤ䏓ӗ⭏ҾቁᒤᰦԓˈᖃᰦⲴॾṑǃ⽮ט
ᾲᤜⲴ䇹≲DŽ∄ྲ൘Ԇᗞරሿ䈤ѝࠪ⧠䗷ཊ
оॾ᮷ᣕ䜭␡ਇѝഭĀӄഋā䘀ࣘਾᵏ䘋↕
⅑Ⲵᒤ䖫ྣᙗᖒ䊑üüĀྩāˈቡᱟањᶱ
ᙍᜣⲴᖡ૽DŽᯩ᰾⧠ᇎѫѹࡋ᮷仾Ⲵᖒᡀ
ᇼ⏥ⲴӪ⢙ᖒ䊑DŽ䙊䗷䘉њнާⲴྣᙗ
䐏Ԇ䰵䈫ⲴҖ㉽ԕ৺৽༽ર೬᮷ᆖ㪇Ⲵ䰵
ᖒ䊑ˈн਼ⲴӪਟ㜭Ӿѝⴻࠪн਼Ⲵྣᙗц
䈫Ґᜟᴹ⵰ⴤ᧕ޣ㚄ˈሩҾlj励䗵ޘ䳶NJˈ
⭼DŽᮉ㛢ᇦᡆ䇨Ӿѝᗇࡠ䟽ᯠ㘳䟿儈ṑ⭏䚃
ᵾ䴱䟾Ⲵᮓ᮷䳶lj励䗵㋮⾎NJǃljབྷ࡙䇯
ᗧ૱䍘ԕ৺⭏⍫㇑⨶Ⲵᨀ⽪˗⽮Պᆖᇦਟ⭡
䰞䳶NJˈ䈁㪇lj᮷ᆖо䶙ભNJㅹᒤ䖫ᰦ䞹ᗳ
ањĀྩāኅᔦ㚄ᜣࡠॳॳззᒤ䖫ྣᙗⲴ
䰵䈫⭊㠣㤖䫫⹄䗷Ⲵ䘋↕Җ㉽ˈᯩ᰾㠣Ӻ
⭏ᆈຳ䙷˗㓿⍾ᆖᇦᡆ㜭Ӿѝⴻࠪᐲоґ
ӽ㜭ᵇᵇкਓDŽᖃࡋ⸝ㇷሿ䈤lj䈱ѻ䗷NJ
ᶁѻ䰤൘⽮Պൠսо㓿⍾ᛜ↺Ⲵ䰞仈DŽ㘼䘉
ᰦˈᒤӵҼॱҼⲴᯩ᰾㩭ㅄѻ㘱䗓ˈ䘹ᶀ
аྣᙗӪ⢙ᖒ䊑Ⲵ・ѻ␡ˈࡉᱟ᮷ᆖᇦ
ѻ㋮䗏ˈቔަᱟਉһ䀂ᓖ❦ؘᴹ励䗵ѻ仾DŽ
ᴤѪޣᗳ઼൘ⲴDŽ
儈ቄสᴮ㓿䈤䗷˖Āབྷᇦǃ㘱
ሿՉ䇑Ⲵ㿶䀂ˈੁ䈫㘵䈐䟺Ҷ⭏⍫൘ߧ䞧ᰐ
ᇦ઼ਔިᇦㅄлⲴިරᱟӰѸᙍ˛
ᛵ⽮Պ⧟ຳѝⲴᛢӪ⢙ᆄ҉ᐡDŽᯩ᰾Ⲵ⸝
䘉ᱟӾ⢋ңѝ⛬ࠪᶕⲴࠍңˈ䘉ᱟаਁ䗷
ㇷሿ䈤lj䈱ѻ䗷NJ਼ṧ䘹ਆањĀᒤቁⲴ䛫
䞥Ⲵь㾯ˈаᨀ⛬䗷Ⲵь㾯DŽā ᯩ᰾൘lj
ትāѪਉһ䀂ᓖˈ᮷ѝԆᢺྣѫӪ㗱〠ѻ
⾿⾨ޞᡰԿNJ䟼ກ䙐ࠪⲴĀ呝㝟䇨ā઼Āབྷ
ѪĀ㛕ྸāˈ䘿䗷ԆⲴ㿶䀂㔉䈫㘵䇢䘠Ҷа
㛕᷇āˈቡᱟєњᨀ⛬㠚⧠ᇎ⭏⍫ⲴӪ⢙ᖒ
њਁ⭏൘ॾӪ䍛≁४䟼Ⲵᛢ᭵һDŽ᮷ㄐа
䊑DŽնቭ㇑Ā呝㝟䇨āоĀབྷ㛕᷇āਆᶀҾ
ᔰཤˈᯩ᰾ቡ䘀⭘〠䉃ਈॆ⭫ҶĀ㛕ྸā
⧠ᇎˈᯩ᰾൘ກ䙐䘉єњӪ⢙ᖒ䊑ᰦতᒦ䶎
ⲴӪ⢙ᖒ䊑о᳤ᡮᙗṬˈਉһ㘵〠ྩĀ㛕
ᆼޘԯ᭸⭏⍫ˈ㘼ᱟሩєњӪ⢙ᖒ䊑䘋㹼Ҷ
ྸāˈն䱻ᐧ䟼ⲴӪ㛼ൠ䟼ਛྩĀ㛕ၶāˈ
⢩↺Ⲵ࣐ᐕ઼༴⨶ˈ䙊䗷а㌫ࡇ䈝䀰ǃ㹼
㴞⁚ᢃӪਾˈĀӾ↔ޘᶑᐧⲴӪ㛼ਾҏн
ࣘǃᗳ⨶⍫ࣘⲴ᧿߉ˈᖒᡀа↓а䛚Ⲵ৽
ਛྩ㛕ၶˈ᭩ਓਛྩᚦၶҶʽā
ᐞˈ䇨ǃ᷇ҼӪ൘⭏⍫ѝаழаᚦˈ൘᮷ᆖ
૱䟼ањᮖ㘱ᇎˈਖањྨ䇸ശ━˗а
㘵ⴻࡠĀ㛕ྸāⲴӪ⢙ཆᖒüü㛕˖Āྩ䓛
њ৸儈৸ⱖˈਖањ৸⸞৸㛕DŽ⧠ࠪᡚ❦
䓟㛕㜆ǃ┑㝨⁚㚹ĂĂā˗Ҷ䀓ࡠĀ㛕ྸā
н਼ⲴӪ⢙њᙗˈᖒ䊑બѻⅢࠪˈṙṙྲ
Ⲵњᙗüü儈儈൘кˈн䎧࡛ӪˈĀᙫᱟ
⭏ˈԔӪ᧙ধӽ䳮ᘈᘰDŽ
੨⵰᭟✏ˈᴹаਕ⋑аਕнབྷ⨶Ӫᇦā˗
励䗵Ⲵljᆄ҉ᐡNJ䘿䗷૨Ә䞂ᓇ
䘿䗷ਉһ㘵Ⲵݹᡰ৺ѻ༴ˈ䈫
ⴻࡠĀ㛕ྸā⊹䞹Ҿ㲊㦓Ⲵ㋮⾎ц⭼˖Ā㘱
⦼ࣞڶӀङՋзઅچЊەਭ
ᱟ᩶䎧þᇼྦᖒÿṧĂĂཨ㘰ྩӾࡽྲօ
Ӿһሿ䈤ࡋᰦ䘹ਆⲴਉһ䀂ᓖ
仾ˈݹᇦ䟼ᴹћཤཹֽĂĂā˗ⴞⶩࡠĀ㛕
ѳ㠣ᛵ㢲ᆹᧂˈ䐏ᯩ᰾ⲴњӪ⭏⍫㓿শ઼ᙍ
ྸāⲴൿ㝮≄üüࠦᚦ᳤ᡮ˖ॸⶑ Ⲵ㛕ྸ㻛
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015 гሿᆙ䑒⨳䟂ਾˈĀ㛕ၶㄉ䎧ᶕࠦᐤᐤ
ൠ᧤ҶቆႦݯᆀањ㙣 ݹቆႦݯᆀॺ
⌠Ӫབྷཊㄳؑᮉˈሪᓉᆷ䲿༴ਟ㿱DŽ
䗩㝨㛯Ҷ䎧ᶕā˗亶⮕ࡠĀ㛕ྸāⲴ㴞⁚䵨
ᇦᙍᜣᢺӪ⭏࠶Ѫ䗷৫ǃ⧠൘઼ᵚᶕⲴц⭼
䚃˖ĀቆႦ⢥⵰ݯᆀྩ䇪⨶ˈ৽㔉ྩ傲
㿲␡␡ൠᖡ૽⵰⌠ഭॾӪˈ䐏ԆԜо⭏ءᶕ
њ⤇㹰⏻ཤˈ㻛ྩ䛓ྲ⇽ཌ৹Ⲵࠦ
Ⲵ݂ᇦՐ㔏ᙍᜣӂ㶽ਸDŽ䘉䮯ᵏⲴǃᰐ
䘰ʽā਼ᰦˈ䈫㘵ҏ⨶䀓Ҷ䱻ᐧት≁нᮒᤋ
ᖒⲴ᮷ॆᖡ૽࣋䘿䗷ᯩ᰾૱ᗇࡠҶᴹᖒⲴ
ᜩ㛕ྸⲴࡍ㺧˖ĀӪӪ⸕䚃㛕ၶⲴহᇣˈᱟ
փ⧠DŽਟԕ䈤ˈᯩ᰾૱ሩ䊑Ⲵ䘹ᤙ઼ࡋ
ањнਟ⨶௫ⲴӪˈ⋑ᴹањӪᮒᜩྩʽሩ
䙐ˈаᇊ〻ᓖкቡਇࡠҶᮉ᮷ॆⲴᖡ૽DŽ
ྩ䚯ᔰୟ ᶕн৺ʽā
䘉փ⧠൘Ԇሩ㲊ᤏ䊑Ⲵ䟷⭘઼ࡋᙍᜣ
кDŽ
᭵һᛵ㢲䘎䍟ˈቲቲ᧘ੁ儈▞DŽ
ᴰਾԕа⬦䗷ᵏ㦟ᵛሬ㠤ሿᆉ↫ݯӑ㔃ᶏDŽ
ањ勌⍫Ⲵሿ⭏ભ㻛а㗔ᝊ᱗ᰐ⸕ǃཤ㝁䟼
亶ฏ˄ߕ⭼оỖຳ˅ˈ䖜ᦒਉһ䀂ᓖˈᢺӪ
ᡤ⵰⊹䟽㋮⾎ᷧ䬱ⲴӪ㔉ᵰҶDŽ䘉ṧањ
⢙ᖒ䊑ṩἽ൘ањ䶎⨶ᙗⲴ㲊ᤏຳ⭼ˈ⏻╃
⍫⭏⭏ⲴᵰӪ൪䶒ˈ䙊䗷ањ䛫ᇦᆙㄕⲴ
ቭ㠤ൠሩӪ䰤⧠ᇎ㔉ҸᰐᛵⲴ䵢оᢩࡔDŽ
ݹᡰ৺㘼࣐ԕ㺘⧠ˈᴤ࣐ާᴹ䴷࣋ˈԔӪ
ljᒨ⾿ᶁⲴ᭵һNJ䇢䘠Ҷᒨ⾿ᶁⲴґ≁Ԝ䘧
ӗ⭏␡Ⲵᙍ㘳DŽᖃ❦ˈањĀᰗᗇࠐѾⴻ
ؑཙ⾎üü㜑ԉခˈᔪᓉ㓚ᘥᰦѮ࣎ⴋབྷ㟌
нᾊᆇ䘩Ⲵ㦟ᵛ⬦ā 䘉њ䚃ާ൘໎㢪
ᤌި⽬ˈ↺н⸕⾎᰾ሩ↔়ᚦ㠣ᶱˈ㓧㓧䘳
ᵟᝏḃ࣋кᰐ⯁ਁᥕࠪ䶎ࠑⲴ᭸᷌DŽ䘿䗷к
DŽ൘䘉䟼ˈᯩ᰾䟷⭘䈉䉀Ⲵ⌅ˈሩцӪ
䶒䘉⇥᮷ᆇˈ䳀䳀㓖㓖ቊਟフ㿱励䗵ㅄлॾ
㠚⸋ⲴĀ՚ழā㔉Ҹ䗋䗓ౢ䇭DŽ߶⺞ൠ
ሿṃ઼⾕᷇ჲ䛓㻛⤬ਬ䎠ҶⲴᆙᆀ䱯∋Ⲵᖡ
ᣃտ㜑ԉခⴻࡠĀ⭘䶒㊹ࡦᡀⲴ⍫⚥⍫⧠Ⲵ
ᆀDŽሩ➗ѻлн䳮ࡔᯝˈҼॱц㓚ࡍѝഭՏ
ࣘ⢙㘫⵰ⲭᯌ㿶ྩˈྭߴ࠶ॱۿᙘⲴṧ
བྷⲴ᮷ᆖᇦ励䗵ሩ⌠ॾᇦᯩ᰾ᰕਾᡀѪа
ᆀĂĂāⲴᇎ⢙ѻĀ䊑āԕ৽᱐઼㺘䗮㠚ᐡ
⧠ᇎѫѹᇦӗ⭏Ҷ䟽㾱Ⲵᖡ૽DŽ
ሩ䘉՚ழѻѮⲴн┑ѻĀāDŽ
⌠ഭᱟьইӊൠ४㪇Ⲵ䛖ˈ
ᯩ᰾ᢺ⧠ᇎ⭏⍫ᩜࡠਖањᰦオ
ᯩ᰾൘ࡋѝབྷ㛶ᶴᔪ㲊ᤏ䊑
Ӱࣿڐவङ۞ଣܫЊӫଭ
ॆᇎѪ㲊 㲊ѝਆᇎ བྷབྷᢙݵҶ૱䖭փⲴ
䊑ˈᰙ൘ljઘ᱃ ㌫䗎NJѝᐢ
ᇩ䟿ˈփ⧠ᯩ᰾⤜⢩㋮⾎⢩䍘઼䊑䘹ᤙо
ᴹĀ㿲⢙ਆ䊑āǃĀ・䊑ԕቭāѻ䈤DŽ䘉
ࡋ䙐ˈᒦ㺘䵢ᇦᵜӪĀلᕪн䲿؇⍱āⲴ
ᱟᇦ൘ࡋ䗷〻ѝᢺ㠚ᡁᛵᘰоާփ⢙䊑
ᗳᘱ઼㋮⾎᮷ॆ⢩ᖱDŽ
㔃ਸ㘼ᶴᔪࠪⲴᙍ㔤⍫ࣘӗ⢙DŽᯩ᰾Ѫ
а䮯ᵏ⎨␛Ҿ⌠ഭ᮷ॆ≋തⲴॾ᮷ᇦˈ
ᯩ᰾ᢺ⭏⍫ѝᴰ䟽㾱Ⲵᰕᑨ⍫ࣘüüоਲ਼ᴹ
൘䊑䘹ᤙ઼ࡋ䙐к㠚❦ਇࡠҶ▌〫唈ॆⲴ
Ⲵޣ䊑઼᮷ᆖࡋ㚄㌫ˈ㿶䀂ᯠ仆⤜
ᖡ૽ˈ൘ᗳ⨶઼ᙍ㔤⁑ᔿǃᇑ㖾㿲ᘥ઼ᛵ䏓
ࡠˈ䗵䙏ᕅਁ䈫㘵ޡ呓ˈྲҼ䴦䴦гᒤҍᴸ
ㅹᯩ䶒䐏ᖃൠ᮷ॆ䗮ᡀа㠤ˈᖒᡀަ᮷ᆖ
Ҽॱഋᰕਁ㺘Ҿljц⭼ᰕᣕNJĀ⑴ই⋣ā࢟
૱࡛ާ⢩㢢Ⲵ䊑ࡋ䙐DŽ
࠺Ⲵє俆ሿ䈇૱˖
䊑䘀⭘ᑨ㿱Ҿᯩ᰾Ⲵ䈇ⅼࡋˈ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ljሿ䈇NJ
ᰒ≤ңӔ㶽৸ᱮަ㓶㞫઼࡛㠤ˈ㔉䈫㘵ԕ
ᱟаણሿਲ਼
Ո㖾䳭≨ѻᝏDŽྲlj⭏↫ѻӔNJ䟼䟷⭘Āᥔ
а⻏ሿ㨌
ᗇۿ㖀ཤ䟼Ⲵ勛劬аṧāᖒᇩӪ㗔ᤕᥔⲴ⧠
㓿⍾ᇎᜐ
䊑ˈቡᱟањ㓿ިⲴ⌠᮷؞䗎ֻਕ ĀđïĊ÷éÖĆî
ԔӪഎણ
đĀöČĂîðúćÖøąðŞĂÜāˈ㓿ᯩ᰾ѻُ≹䈝㔉Ҹ
⭡Āሿ䈇āࡠĀሿਲ਼āࡠĀሿ
䙊؇ൠ㺘䗮ˈᱮᗇ⭏ࣘǃՐ⾎ǃ∛ᰐ䘍઼
㨌āˈӾ䈝丣䘁լⲴ઼䉀ࡠ䊑䘹ᤙ␡Ⲵ
ᝏDŽ㇇ᗇкᱟᯩ᰾᮷ᆖ૱Ⲵ䈝䀰⢩㢢ѻ
⏥ˈᖒ䊑ൠ䘁Ҷ䈫㘵оሿ䈇ᯠ᮷փⲴ䐍
аDŽ
ˈӢ࠷ᝏ⋩❦㘼⭏DŽ䙊䗷䐏ਲ਼᮷ॆᴹⲴޣ
䊑ˈᕅਁ䈫㘵ᗳⲴޡ呓ˈ◰⍫䈫㘵ᗳ
䘋㹼᧿߉Ⲵࡋ⌅ˈԆㅄлⲴӪ⢙䜭ᱟ⭏
ⲴӪ᮷⏥DŽ
⍫൘⌠ഭⲴ▞ᐎӪˈഐ↔ᢺ▞ᐎ䈝䀰ᡰ㮤ਜ਼
ᯩ᰾а䍟⿹ᤱ䍤⵰Ӫ⢙њᙗᗳ⨶
Ⲵ᮷ॆ䇔⸕䙊䗷᮷ᆖ૱Ր䙂ࠪᶕˈҏ㇇ᱟ
ண⛻һङކ؆ધઈऀ
ᯩ᰾᮷ᆖ૱ⲴĀ؇āѻᡰ൘DŽ∄䖳є䜘ᰙ
ᵏ૱ਟ㿱˖
н䇪ଚа᮷փⲴ૱ˈᯩ᰾൘
⛩仈ᯩ䶒㺘⧠ࠪᶕⲴ䈝䀰䘀⭘≤ᒣ䜭๚〠а
澦Фଋ澧䉸ٖސઈङކ؆ऀ
䳵DŽᡰ䉃ߠ߫йቪˈ䶎аᰕѻሂˈᯩ᰾ሩ߶
བྷཤᇦ ᤷབྷ㘱ᶯDŽ
⺞䘀⭘ᆇ䇽઼Რ⛩仈Ⲵᰦᵪ䜭ᦼᨑᗇᚠࡠ
ଂਫ˖ᤷᐲ൪DŽ
ྭ༴DŽѪҶࠨᱮ૱ѫ仈ˈᯩ᰾䘀⭘ཊᯩ
ᵲ仍˖ᤷᢃᵲⲴᐕDŽ
ᔿⲴ⛩仈⌅ˈ֯૱Ⲵ㋮⾎ѫ仈䍟クޘ
㼔ཤᯩ㦟ᮓ˖ᤷ㯿ᧆ൘㼔ཤ䟼Ⲵ㦟DŽ
᮷ˈᮓਁࠪ勌᰾Ⲵ㢪ᵟ㺘⧠࣋DŽ
澦ࣿФ⫸࠱澧䉸ٖސઈङކ؆ऀ
ᓺѫ˖ᤷ㓿⨶ӪDŽ
ᯩ᰾᮷ᆖ૱ѻਖа䳵൘Ҿᇦ
⚥⍫䘀⭘≹䈝؞䗎ˈᐗ࿉֯⭘᮷ᆖ䈝䀰㩕䙐
ᗳ䍔˖ᤷՊ䇑ᡆ䇠䍖ઈDŽ
㢪ᵟ≋തˈӾ㘼໎ᕪ૱ᝏḃ࣋DŽһᇎкˈ
Ẑᩝ্˖ᤷь㾯ࠁᩝᔪ䎧ᶕⲴἊᆀDŽ
ᇎⲴ䈝䀰࣏ཛ઼䶂᱕伎ᢜⲴ᮷䟷ᰙ൘ᯩ᰾
Ѽ≄˖ᤷ⚛≄ǃᙂ≄DŽ
ࡽᵏ૱ljഝбNJǃljਜ਼㗎㥹NJǃlj᳆൘
Ӫ䰤NJǃljੁᰕ㪥NJǃljՏབྷⲴ⡡NJቡᗇԕ
փՊᯩ᰾᮷ᆖ૱ᡰ㮤ਜ਼Ⲵ▞ᐎᯩ䀰ણ䚃ˈ
ࠨ⧠ˈ䘉Ӌ᮷ㄐࡋҾаҍޝޝᒤᵏ䰤DŽ
䈫㘵ᵜ䓛䴰㾱ާᴹаᇊⲴ൘⌠⭏⍫㓿傼઼▞
ᐎ䈝䀰สDŽ
ᯩ᰾ᢺ∄௫ǃᤏӪǃ䙊ᝏㅹ≹䈝
䘉䟼䴰㾱䈤᰾Ⲵа⛩ᱟˈ㾱ᆼᮤ
؞䗎⌅ᐗ࿉ൠ䘀⭘Ҿሿ䈤ਉһ䗷〻ˈྲ ljഝбNJ䘉ㇷሿ䈤ˈᯩ᰾ᢺњӪሩĀᮉᐸۿ
ৈધ
ഝбāⲴ㙼ъ䇔⸕Რൠ䬱ᇊ൘Āഝбā䘉
њ䀂㢢кDŽ٬ᗇаᨀⲴᱟˈᯩ᰾൘߉Ӫǃ߉
ॾᇦDŽԆⲴ૱価㱨ѝॾՐ㔏᮷ॆⲴㅄ
⢙ǃਉһᰦ䘈Ӕ৹䘀⭘⌠≹䈝䀰ѝⲴཊ؞
໘ˈ৸␡ਇ⌠ഭՐ㔏᮷ॆⲴ⓻ޫˈᮓਁ⵰⎃
䗎㢪ᵟˈнᰦᢺ⌠᮷Ⲵ؞䗎ᯩᔿ䙊䗷≹䈝㺘
䛱ⲴൠᯩӪ᮷㢢ᖙDŽਟԕ䈤ˈ൘ॾ㼄о⌠ഭ
䗮ࠪᶕˈ䈝䀰ᢰᐗⲴ儈䎵䘀⭘ˈԔє᮷ॆ
ᖃൠ≁᯿нᯝ㶽ਸоਁኅⲴশਢ䘋〻ѝˈᯩ
ᯩ᰾ᱟаᣡᇊĀ᮷ᆖ৽᱐Ӫ⭏āⲴ⌠
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015 ᰾ⲴӪ⭏䖘䘩ˈ䖭Ҷаԓ⌠ഭॾ㼄൘ᔲൠ
⇥শਢᰦᵏⲴ㋮⾎ц⭼DŽ
䈻≲⭏ᆈⲴӪ⭏ؑԠˈᣈሴࠪ⌠ഭॾ㼄൘а Հৰࣣކ ᯩ᰾ˈᕐ༠ࠔ 䗋औⲴ᭦㧧 ᴬ䉧 ইབྷࠪ⡸⽮ ᯩ᰾ ᯩ᰾᮷䳶 ㅜа㔹 ᴬ䉧 ޛ丣ࠪ⡸⽮ ᯩ᰾ ᯩ᰾᮷䳶 ㅜҼ㔹 ᴬ䉧 ইབྷࠪ⡸⽮ ᯩ᰾ ⚠㢢ཙオ ᴬ䉧 ⌠ൠࠪ⡸⽮ ᯩ᰾ ᯩ᰾૱᮷䳶ㅜ 䳶 ᴬ䉧 ᕐ༠ࠔ ഒ㚊൘䠁⿻ ᴬ䉧˖⌠ൠࠪ⡸⽮ 㪓ሿ⦹ˈằཊӞˈ㫢≨ᐍ ⧠ԓ᮷ᆖ߉ 䟽ᒶ 㾯ইᐸ㤳བྷᆖࠪ⡸⽮ ڵьॾ ᮷ᆖⲮ仈 俉 ьইӊҖተ ⋉㗭 ᘾṧ߉᮷ㄐ к⎧ ঊ᮷Җᓇ ᕐഭษ ц㓚⌠ഭॾ᮷᮷ᆖਢ ⊅ཤ ⊅ཤབྷᆖࠪ⡸⽮
5SBOTMBUFE $IJOFTF 3FGFSFODFT %POH ǰ 9 ǰ : ǰ ǰ -JBOH ǰ % ǰ - ǰ ǰ 1V ǰ : ǰ $I ǰ ǰ Modern Literary Writing ǰ $IPOH2JOHǰ 4PVUIXFTUǰǰ /PSNBMǰ6OJWFSTJUZǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF> 'BOH ǰ. ǰ ǰCollection of Fang Ming 1 ǰ#BOHLPL ǰ#B:JOǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF> 'BOH ǰ. ǰ Collection of Fang Mingwen 2 ǰ#BOHLPL ǰ/BO%Bǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF> 'BOH ǰ. ǰ ǰGray sky ǰ#BOHLPL ǰ5BJ%Jǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF> 'BOH ǰ. ǰ Collection of Fang Mingwen 4-6 ǰ#BOHLPL ǰ<JOǰ$IJOFTF> 'BOH ǰ. ǰ ǰ;IBOH ǰ4 ǰ' ǰ ǰHard harvest ǰ#BOHLPL ǰ/BO%Bǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF>
Fu, D. H. (1961). Literature 100 Questions Kong. Southeast Bookstore [in Chinese] Sha, Y. (1939). How to write literature. ShangHai: Bowen Bookstore. [in Chinese] ;IBOH ǰ ( ǰ 1 ǰ ǰ 20th Century Chinese Literature History of Thailand ǰ 4IBO5PV ǰ 4IBO5PVǰǰ 6OJWFSTJUZǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF> ;IBOH ǰ4 ǰ' ǰ ǰMeeting in the autumn ǰ#BOHLPL ǰ5BJ%Jǰ1VCMJTIJOHǰIPVTF ǰ<JOǰ$IJOFTF>
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
$IBOZBǰ 8JOBJTBXBUǰ SFDFJWFEǰ IFSǰ #BDIFMPSǰ PGǰ &EVDBUJPOǰ BUǰ +JOBOǰ 6OJWFSTJUZ ǰ(VBOH[IPV ǰ$IJOB ǰ4IFǰDPNQMFUFEǰBOǰ*OUFOTJWFǰ5IBJǰ1SPHSBNǰ BUǰ5IFǰ5SBJOJOHǰ$FOUFSǰ0Gǰ:VOOBOǰ5SBOTMBUPSĴTǰ"TTPDJBUJPO ǰ4IFǰJTǰBMTPǰ TUVEZJOHǰ UIFǰ .BTUFSǰ PGǰ "SUTǰ 1SPHSBNǰ JOǰ .PEFSOǰ BOEǰ $POUFNQPSBSZǰ $IJOFTFǰ -JUFSBUVSF ǰ BOEǰ JTǰ DVSSFOUMZǰ XPSLJOHǰ BTǰ Bǰ EFQVUZǰ EFQBSUNFOUǰ NBOBHFSǰBOEǰBTTPDJBUFEǰTQFDJBMJTUǰGPSǰUIFǰ$1ǰ"MMǰ1MD
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ࡪԢشપङધઈࠀչؙ২ਫߐ A BRIEF ANALYSIS OF LINGUISTIC STYLE AND AESTHETIC ART OF “CHINESE OVERSEAS” FLASH FICTION IN THAILAND ࣦ䬰 8BOH -FJ
ݤ
⌠ॾ䰚ሿ䈤ᱟ൘ѝഭབྷ䱶䰚ሿ䈤Ⲵสкፋ䎧Ҿ⌠ॾ᮷උⲴˈ൘⎧ཆॾ᮷䰚ሿ䈤⭼ᴹ
⵰䟽㾱ൠսDŽѪҶ࣐␡ሩ⌠ॾ䰚ሿ䈤Ҷ䀓ˈ࠶↗ަ⢩ᴹⲴ䈝䀰઼㢪ᵟ仾ṬDŽ䙊䗷ሩlj⌠ॾ䰚 ሿ䈤䳶NJ䰵䈫ᮤ⨶ˈሶ⌠ॾ䰚ሿ䈤ṩᦞ仈ᶀ઼৽ᓄⲴ⽮Պ䰞仈৺Ֆ⨶䚃⨶ㅹഐ㍐࠶Ѫ њ㊫ ࡛ˈ⹄ウ䗷〻ѝ࠶ݵ㔃ਸ䰚ሿ䈤⢩ᖱˈ㍗㍗ᣃտ⌠ॾ䰚ሿ䈤ᰦԓᙗ઼᮷ᆖᙗˈᖂ㓣Ҷн਼仈 ᶀⲴ⌠ॾ䰚ሿ䈤Ⲵ㺘䗮ᯩᔿ઼ᇑ㖾⢩⛩ˈᴰ㓸ᙫ㔃Ҷ⌠ॾ䰚ሿ䈤Ⲵ䈝䀰仾Ṭ઼ᇑ㖾㢪ᵟDŽ Ҽ୰ટ˖⌠ॾ䰚ሿ䈤ˈ䈝䀰仾Ṭˈᇑ㖾㢪ᵟ
"CTUSBDU ǰ $IJOFTFǰPWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOEǰJTǰEFWFMPQFEǰPOǰBǰCBTJTǰPGǰUIFǰŴBTIǰųDUJPOǰPGǰ $IJOFTFǰ.BJOMBOE ǰXIJDIǰJTǰWFSZǰJNQPSUBOUǰJOǰUIFǰBSFBǰPGǰUIFǰ$IJOFTFǰPWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ UIFǰ XPSME ǰ *Oǰ PSEFSǰ UPǰ HFUǰ Bǰ EFFQFSǰ DMVFǰ LOPXJOH ǰ PGǰ UIFǰ $IJOFTFǰ PWFSTFBTĴǰ ŴBTIǰ ųDUJPOǰ JOǰǰ 5IBJMBOE ǰBOEǰBOBMZTFǰUIFǰMJOHVJTUJDǰBOEǰBSUJTUJDǰDIBSBDUFSJTUJDǰTUZMF ǰ5ISPVHIǰSFBEJOHǰBOEǰųOJTIJOHǰ XPSLǰPGǰ$PMMFDUJPOTǰPGǰ$IJOFTFǰPWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOEǰBOEǰBDDPSEJOHǰUPǰUIFǰTVCKFDUǰ BOEǰDPOUFOUǰPGǰUIFǰ$IJOFTFǰPWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOE ǰUIFǰBVUIPSǰEJWJEFTǰJUǰJOUPǰ ǰTPSUT ǰ "UǰUIFǰTBNFǰUJNF ǰJOǰUIFǰQSPDFTTǰPGǰSFTFBSDIJOHǰBOEǰDPNCJOJOHǰUIFǰDIBSBDUFSJTUJDTǰPGǰUIFǰOPWFMT ǰ HSBTQJOHǰUIFǰUJNFTǰBOEǰMJUFSBSJOFTTǰPGǰUIFǰ$IJOFTFǰPWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOE ǰTVNNBSJ[JOHǰ NBOZǰ EJGGFSFOUǰ TVCKFDUTǰ BOEǰ DPOUFOUTĴǰ FYQSFTTJOHǰ NFUIPETǰ BOEǰ BFTUIFUJDǰ GFBUVSFTǰ PGǰ $IJOFTFǰ PWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOE ǰTVNNJOHǰVQǰUIFǰMJOHVJTUJDǰTUZMFǰBOEǰBFTUIFUJDǰBSUǰPGǰ$IJOFTFǰ PWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOEǰųOBMMZ ,FZXPSET ǰ$IJOFTFǰPWFSTFBTĴǰŴBTIǰųDUJPOǰJOǰ5IBJMBOE ǰMJOHVJTUJDǰTUZMF ǰBFTUIFUJDǰBSU ॾטጷབྷᆖ⧠ᖃԓ᮷ᆖ⺅༛уъᆖ⭏ˈ4UVEFOUǰ GSPNǰ )VBDIJFXǰ $IBMFSNQSBLJFUǰ 6OJWFSTJUZ ǰ NBKPSǰ JOǰ .PEFSOǰ ǰ
$POUFNQPSBSZǰ$IJOFTFǰ-JUFSBUVSFǰPGǰ.BTUFSǰ%FHSFF ǰ& NBJM ǰXBOHMFJ !HNBJM DPNǰ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ږઈ
ᆖփ㻱䜭ᴹᰐ䰤൘ӂ⭘ǃ⑇䘿઼ᖡ
ⴞࡽˈഭཆޣҾ⌠ॾ䰚ሿ䈤Ⲵ⹄ウ⭊
૽DŽሿ䈤઼ᮓ᮷䜭ᱟཆ㿶⛩᮷ᆖ૱ˈሿ䈤
ቁˈޣҾ⌠ഭ䰚ሿ䈤⹄ウⲴ᮷⥞ҏӵተ䲀൘
ᰘ൘╄㓾᭵һˈᮓ᮷䫏ᛵҾ㔈⭫ཆ൘ц⭼˗
ࡍ↕䱦⇥ˈᖸቁᴹޘ䶒࠶᷀ⴞࡽ⌠ॾ䰚ሿ䈤
䈇ᱟ㿶⛩᮷ᆖDŽ߉ਉһᮓ᮷Ⲵᰦ≲࣋ˈى
Ⲵ᮷⥞DŽҼॱц㓚ॱޛཊᒤᶕⲴ⌠ഭ⧠ԓॾ
ᛵᲟ᧿߉઼䇞䇪Ⲵ㶽ਸˈՊ࣐ޕ䘲ᖃⲴⲭ
᮷᮷ᆖˈ㓿শҶнቁ仾仾䴘䴘ˈҏࠪ⧠ҶՇ
᧿˗߉ሿ䈤߉ࡠޣ䭞༴ᰦҏՊ⭘ࡠⲭ᧿ˈ⭊
ཊᴹⲴᇦˈྲਨ傜᭫ǃᴮᗳㅹㅹDŽ⌠ഭ
㠣⭘ᮓ᮷ㅄ䈳㩕䙐⧟ຳǃӪ⢙ǃᛵ㢲Ⲵ≋
᮷ᆖҏ䲿⵰ᰦԓਁኅࠪ⧠Ҷཊ᮷ᆖᖒᔿˈ
ത˗߉䇴䇪ˈ൘ᣭ䊑ᙍ㔤ⲴสкˈҏՊ⭘
ަѝ⌠ॾĀ䰚ሿ䈤āቡᱟⴞࡽ䖳ⴋ㹼Ⲵа㊫
ࡠᖒ䊑ᙍ㔤ˈ֯䈝䀰ᇼᴹᛵ䏓઼᮷㢪㢢ᖙ˗
᮷ᆖᖒᔿDŽ൘Ր㔏ሿ䈤ⲴՐ㔏кˈ൘ᗞරሿ
߉䈇ⅼᰦ⌘䟽ᣂᛵ઼㩕䙐䊑ˈᗵ㾱ᰦҏՊ
䈤Ⲵޤ䱁⧺ѝˈਖ䗏аᶑ㖺㛐ሿ䚃ˈ䎠䘋
⭘㿶ᙗⲴĀ䇞āˈ֯䈇ⅼ㠚㿹ൠӾ⭏⍫ѝ
ањᴤᗞ࿉Ⲵሿ䈤ѻ䐟DŽ䰚ሿ䈤ਟ㜭ᡀѪ⌠
ॷॾ䎧ᶕˈ⭊㠣䘈⭘кᗞරሿ䈤ѝᴰਾᢃࠫ
ॾ᮷උ৸ањᕪ᮷ᆖ㊫࡛ˈ䈫㘵Ⲵਖањ
࣋䟿ⲴĀ⅗gӘ࡙ᔿ˄2 +HQU\˅㔃ቮā DŽ
䫏⡡᮷㊫DŽ㘵䈅മ䙊䗷ሩ⌠ഭ䰚ሿ䈤Ⲵ仈
⌠ॾ䰚ሿ䈤൘ࡋ䗷〻ѝҏާᴹަԆ᮷ᆖփ
ᶀǃѫ仈ǃᙍᜣ઼⏥Ⲵ࠶᷀ˈ⢩࡛Ӿ
㻱Ⲵ㢪ᵟ⢩ᖱDŽ
lj⌠ॾ䰚ሿ䈤䳶NJᡰ᭦ᖅⲴ ㇷ䰚ሿ䈤ѝᙫ 㔃ࠪҶ 仈ᶀˈ࠶࡛ᱟ˖
ધઈङত䅹ۅ
Ӫ⭏䱵䙷˖ޡᴹ ㇷˈ ս㘵
䰚ሿ䈤ᱟሿ䈤ᱏオⲴ䰚⭥ˈަѫ㾱⢩
ႊါᙻ⡡˖ޡᴹ ㇷˈ ս㘵
ᖱᱟ⸝ሿ㋮⒋ˈ㘼ㇷᑵᮠᆇ䖳ቁˈ䘉ቡሩ䈝
ᇦᓝ䰞仈˖ޡᴹ ㇷˈ ս㘵
䀰㺘䗮ᯩ䶒ሩ㘵ᨀࠪҶ䖳儈㾱≲DŽ
⽮ՊⲮᘱ˖ޡᴹ ㇷˈ ս㘵
䚃ᗧ⊹⋖˖ޡᴹ ㇷˈ ս㘵
ᧂⲴ㋮ᙍDŽᴮᗳⲴᣇ⍚ᮁ⚮㌫ࡇ䰚ሿ䈤ቡᖸ
Ӫ䰤ⵏᛵ˖ޡᴹ ㇷˈ ս㘵
ྭൠփ⧠Ҷԕкࠐ⛩DŽ㋮䘹仈ᶀˈྲlj⾵
㠚❦⚮ᇣ˖ޡᴹ ㇷˈ ս㘵
Ⲵ㘱ӄNJˈ⍚≤㚶㲀ѝаᇦӪ нᐢˈୟ
Ӫޭޣ㌫˖ޡᴹ ㇷˈ ս㘵
ᴹᒤ䘁ⲮⲴ㘱ӄ䭷ᇊ㠚ྲˈ➗ᑨ⾵DŽ䘉
㘱Ӫຳ䙷˖ޡᴹ ㇷˈ ս㘵
ᱟԆⲴӪ⭏ؑԠоᝏᛏˈӾ㘼㔉Ҷᆀᆉഋԓ
ሪᓉһ˖ޡᴹ ㇷˈ ս㘵
ᡈ㜌⚮䳮ⲴؑᗳDŽ㋮䘹䀂ᓖˈྲlj≤࡙у
ᙍᜣԓ⋏˖ޡᴹ ㇷˈ ս㘵
ᇦNJˈ⭥㿶ਠ䈧ᶕҶᮉᦸ䇢䀓≤⍱Ⲵ䎠
᭯ተ䰞仈˖ਚᴹ ㇷˈ ս㘵
ੁˈĀ࠶᷀ଚӋҾ儈ড䲙४āˈ㗔Շؑԕ
ަᆳ˖ޡᴹ ㇷˈ ս㘵
ѪⵏˈਚᴹᮉᦸⲴ䛫ትнؑDŽ㔃᷌ˈ≤ᮉ
䙊䗷ሩ㊫仈ᶀⲴ࠶᷀⹄ウˈ㘵䈅മ
ᦸᇦˈཨཨަ䈸ǃнㅖᇎⲴᮉᦸᡀҶབྷᇦ
ᙫ㔃Ҷ⌠ॾ䰚ሿ䈤Ⲵ䈝䀰仾Ṭ઼ᇑ㖾㢪ᵟDŽ
ⲴㅁᷴDŽ㋮ᙍণ㋮ᐗⲴᶴᙍˈᆳᱟޣѾ䰚ሿ
ࡪԢشપङધઈࠀ
ǰ 䱸ࣷ ˄ ˅ ц⭼ॾ᮷ᗞරሿ䈤Ⲯᇦ䇪>0@ 㫉ਔӪ≁
ц䰤⋑ᴹаᆔ・㔍㕈Ⲵ㢪ᵟˈ᮷
䈝䀰Ⲵ㋮⒋वᤜ仈ᶀⲴ㋮䘹઼ᛵ㢲ᆹ
ࠪ⡸⽮DŽ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
䈤ᡀ䍕Ⲵޣ䭞ˈҏᱟ㘵ᗵ享⵰࣋䀓ߣⲴ䰞
઼ቊˈањᖃҶቬခDŽѪӰѸՊ䘉ṧ˛㘵
仈DŽྲljᢟᔰ㫉䶒ᐮNJˈ⭘Ⲵᱟ䖜ᣈ⌅˖
ҏ⋑ᴹӔԓDŽн䗷ˈ䘉њⴻլᒣ䬪ⴤਉⲴ㔃
Ā㘱བྷǃ㘱Ҽǃ㘱йᱟาݴᕏāˈԆԜѫࣘ
ቮˈত⎹৺ࡠ᮷ᵜѻཆⲴ䚃ᗧᆸǃ⡡ᛵᘐ
ݵᖃᘇᝯ㘵৲࣐ᣇ⍚ᮁ⚮ˈĀ⚮≁ԜᢺԆԜ
䍎ㅹ༽ᵲⲴᙍᜣᝏᛵDŽྲԆⲴljᛵ␡ᚘᴤ
ᖃ㠚ᐡⲴӢӪāˈ⋑ᜣࡠĀ⚮≁ᑨᴹь㾯
␡NJˈُ⭘᰾ԓⲴশਢ㛼Ჟˈ㺘⧠Ҷањབྷ
ཡコāˈ㘱བྷǃ㘱Ҽ㓴㓷ᐑ䙫䱏ˈᣃࡠⲴ㫉
ѹ⚝ӢⲴ᭵һDŽа㗔ٝᇷߢ䘋ቬခᓥˈаቬ
䶒䍬ㄏ❦ᱟ㘱йʽྲlj䎵ᓖᰦNJ⭘Ⲵᱟ≲
ခৼаᢜˈᘥ⨐伎ࠪˈᾬᇷ㓧㓧قൠˈਚ
ཷ⌅˖Ḁᐕল䈧ᶕ઼ቊˈѪ൘⍚≤ѝ䙷䳮Ⲵ
ᴹањᆹ❦ᰐᚉDŽ䘉њٝᇷੁቬခ≲侦ˈቬ
йսᐕӪᘥ㓿䎵ᓖˈнᯉަѝаս䎦ᶕ৲
ခতੁਾาબ˖Āሿ㧢ˈᵰ↫⡦⇽Ⲵྨ
࣐ˈᗇབྷᇦબĀ㿱公āˈᶕԆᱟ㻛ߋ
䍬൘↔DŽāᴰਾˈሿ㧢ሶ䘉њٝᇷⲴཤ亵ࢢ
Ӫᮁлˈ᧕⵰亯ᰦޘ൪⅒㞮DŽྲlj⋉वNJ⭘
лˈѪ⡦⇽ᣕҶ㹰⎧␡ӷDŽᇦ൘㺘⧠䘉⇥
Ⲵᱟᛜ⯁⌅˖Āⴻ⵰Ҡ㘵ᧂ䮯嗉䱥ˈԧṬа
᭵һᰦˈ⭘ᇼҾࣘᙗⲴ䈝䀰ⴱ⮕Ҷᖸཊ
ཙ䘎⏘й⅑āˈ㘱ᶯケ❦ਛᓇઈޣ䰘ˈĀᴹ
ᇩDŽՇٝᇷقൠˈୟ⤜ањ⋑ᴹقлˈ䘉ቡ
Ӫᘰ⯁৸㾱ᣜ儈ԧṬҶāˈ䈱⸕㘱ᶯሶҍॱ
᳇⽪ࠪˈቬခ䇔ࠪҶڊҶٝᇷᑞࠦⲴࡽཛˈ
ҍ㺻⋉वޘ䜘Ѫᮁ⚮ழⅮˈᰐˈ⥞ཹگᝏ
∅ㄏᴮᴹ䗷а⇥ཛᛵˈሩԆ䘈⮉ᴹᛵ䶒DŽ
Ӫ㠣␡DŽ
ቬခሿ㧢ُᵪᣕᵰᇣ⡦⇽ѻӷˈᴤᱟㅄ䀖 ⤜ࡠDŽྩнᗽᗳӢᵰ↫䘉њ䍕㊫ˈն৸н
ધઈङԈҁۅ
㜭䈵ԆˈҾᱟࠪሿ㧢ᶕᣕӷDŽ䘉ṧⲴ᧿
ेᆻଢᆖᇦઘᮖ什൘ԆⲴlj᮷䗎NJѝ
䘠ˈᰒ⭏ࣘൠ⽪ࠪቬခᗳ༽ᵲⲴᙍᜣᝏ
ᤷࠪ˖Ā䀰㘼ᰐ᮷ˈ㹼ѻн䘌DŽā䰚ሿ䈤Ⲵ
ᛵˈҏኅ⽪ࠪྩⲴབྷѹࠋ❦Ⲵ⡡ഭ㋮⾎DŽ䜁
ਉһ䈝䀰нӵ㾱㓶㞫ޕᗞˈ䘈㾱㺘ᛵ䗮ˈ
㤕⪏ⲴljᶕNJ൘߉ᇦ䮯䟼⸝Ⲵ⩀һᰦˈҏ
㘼㾱ࡠڊ䘉⛩ˈ䰚ሿ䈤䈝䀰䴰㾱ُ䢤ᠿ䈝
ᱟ䘀⭘ࣘᙗⲴ䈝䀰ˈ⽪ࠪབྷუྷⲴ䳴㘰
䀰ⲴĀࣘᙗāDŽᠿ䈝䀰Ⲵࣘᙗˈᱟᤷ
Ⲵ⚥兲DŽ㘱⡨൘䞂ᾬ䗷⭏ᰕᰦˈྣݯǃუ
Ӫ⢙ਠ䇽нӵ㺘⧠ࠪӪ⢙Ⲵᗳ⨶⍫ࣘǃᙍᜣ
ྷǃྣႯǃᆉݯ䜭ᶕᒶ䍪DŽ㘱⡨ᣵᗳ㔉ᇦѝ
ᝏᛵˈ䘈㾱᳇⽪ࠪ㿲Շ൘㡎ਠк⋑ᴹⴻࡠⲴ
儈喴㘱⇽ҠⲴॸ佀ਈ߹ˈۜ׳བྷᇦഎᇦˈབྷ
ᛵ㢲ˈ᧘ࣘᛵⲴਁኅDŽ䰚ሿ䈤䈝䀰Ⲵࣘ
უྷ〟ᶱ૽ᓄDŽਟᱟᖃ䖖൘ᇦ䰘ਓڌлᰦˈ
ᙗѫ㾱փ⧠Ҿԕ㲊߉ᇎˈ⭘ᇼҾ᳇⽪ᙗⲴ䈝
བྷუྷĀᴰݸл䖖āˈн亮ޜ⡩Ā⾆⇽Ⲵॸ
䀰㺘⧠ࠪᇦⴱ⮕Ⲵᇩˈ᳇⽪ࠪᇦⲴ䀰
佀൘䘉䟼āⲴᨀ䟂ˈᙕᙕᘉᘉൠĀߢ䘋ቻ
ཆѻDŽ
䟼āˈĀ侢ᯉࡠቻਾ৫侢ޫྩⲴᇐ⢙āDŽ
ਨ傜᭫ⲴljჲNJ䈝䀰ᖸᴹࣘᙗDŽ
㘵⵰䟽᧿䘠Ҷབྷუྷк䘠Ⲵ㹼Ѫࣘˈ䈝
བྷ⢋䗷цਾˈަཊ⅑ᢈӪѪሿ䈤Ӣˈն
䀰ㆰ㓳㘼ᖒ䊑ˈሕሕᮠ䈝ቡ⽪ࠪབྷუྷሩ
䜭㻛ᤂ㔍ˈഐѪሿ⡡кҶჲᆀDŽ㘼ᖃሿ
ྩⲴᇐ⢙Ⲵޣᗳ䘌䘌㜌䗷ሩ⾆⇽ⲴޣᗳDŽ㠣
ੁჲᆀ㺘ⲭᗳ䘩ѻਾˈჲᆀতཡ䑚ҶDŽჲᆀ
ҾྩⲴᆍ䚃ྲօˈн䀰㠚᰾ˈᰐ享ཊ䍩ㅄ໘
ѪӰѸཡ䑚˛㘵⋑ᴹӔԓDŽаᒤਾˈ൘କ
ҶDŽ⢩࡛ᱟĀʽᶕüüāⲴ㔃ቮˈⴱ⮕
କⲴໃࡽˈᕏᕏ䙷ࡠҶჲᆀˈਟᱟањᖃҶ
ҶĀྲ↔āєᆇˈᴤԔӪ䚀ᜣˈᴤᱟ↔༴ᰐ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
༠㜌ᴹ༠DŽ䘉ྲ਼≤໘⭫ᇦⲴ⭫䶒⮉ⲭˈ
ᱟ䈱Ⲵᵪ˛āаਕ䈍֯ᗇሿ䈤ᛵ㢲ਁ⭏䘶
ԕ㲊㺜ᇎˈ䀰ㆰ䍵ˈᇼᴹ㖾ᆖᕐ࣋DŽ
䖜DŽ䘉њ䘶䖜ྲ਼ಘާⲴᢣаṧˈሶ 䈫㘵䰵䈫Ⲵ䙫䗁ᢣੁᒭ唈Ⲵ䙫䗁ˈӾ㘼ӗ⭏
ધઈङ㎸௳ۅ
Ҷᛵ㢲ࡽਾⲴ⸋ˈࠪѾ䈫㘵Ⲵᯉˈሬ㠤
䲿⵰⧠ԓ䍴䇟Ⲵਁኅˈ᮷ᆖ䰵䈫䙀⑀
ᛵ㢲Ⲵ䲙ˈᕅ䎧䈫㘵ⲴཷDŽնᱟ䘉Ā
䎻ҾĀၡҀॆāˈӪԜራ≲㋮⾎Ⲵ⎸䚓о㍗
䲙ā઼Āཷāˈᱟаս⭧༛þ亪ׯā
ᕐᛵ㔚Ⲵ䟺᭮DŽ㘼᮷ᆖĀၡҀॆāҏՊሬ㠤
䎧ᵪǃ᧕ੜ⭥䈍ᡰ䙐ᡀⲴˈഐ㘼䘉䘶䖜
᮷ᆖĀ⺾⡷ॆāˈӪԜᰘ൘䰵䈫ѝ㜭ཏᔰᗳ
৸൘⨶ѻѝDŽ
аㅁˈ䟺᭮㍗ᕐⲴᗳᘰˈ䘉ҏቡ䍻ҸҶवᤜ
䰚ሿ䈤൘ⲴаӋ㋮⸝૱Ⲵᒭ唈૱ṬDŽሿ
ח䶒ˈ䇢ウਉ䘠Ⲵ㢲ཿ઼ਉ䘠Ⲵ≋തˈᑨᑨ
䈤䈝䀰Ⲵᒭ唈ᙗवਜ਼ཊ؞䗎⌅ˈྲৼ
ᱟԕһԦਁ⭏ᰦ䰤઼ѫӪޜ⍫ࣘオ䰤Ⲵ㠚❦
ޣǃ䇭ࡪǃ䈉䉀ǃཨᕐǃ䗲എǃ৽༽ㅹˈԕ
ᔦըᶕ㔃ᶴ᭵һDŽ൘ợ⨶ᛵ㢲ᰦˈ⌘䈳䘲
Ცភ઼⨶ᙗѪṨˈԕ㖾ⲴᖒᔿѪཆ㿲ˈԕ
ᯉѻཆоᛵ⨶ѻѝⲴ䗙䇱ޣ㌫ˈӾ㘼֯ᗇ
亲ᢜⵏழ㖾ǃ䷝᥎ٷсᚦⲴⴞⲴDŽ⌠ॾ䰚ሿ
ሿ䈤ᛵ㢲ᰒ亪⨶ᡀㄐˈㅖਸ⭏⍫Ⲵ⌅ࡉˈ৸
䈤䈝䀰Ⲵᒭ唈ᙗˈᑨᑨᱟ䙊䗷㩕ᶴᒭ唈Ⲵᛵ
൘ᛵ㢲䘶䖜ѝˈࠪѾӪԜⲴᯉѻཆˈࡠڊ
ຳˈُࣙᛵ㢲Ⲵਉ䘠оӔԓˈࡦ䙐ᛜᘥˈ֯
ᛵо⨶Ⲵᇒ㿲ᙗⲴ㔏аDŽᜏަྲ↔ˈՊ㔉
䈫㘵ሩл᮷ӗ⭏ྭཷⲴᗳ⨶˗㔗㘼ሩᛜᘥ࣐
䈫㘵ԕĀ㔍༴䙒⭏āѻᝏˈ㜭ࠪѾᯉˈ
ԕ③ḃ઼䬪ෛˈклˈᖠᱮᛜᘥⲴ≄
֯䈫㘵ᝏࡠ䉱❦ᔰᵇˈḣ᳇㣡᰾ˈᰒ൘ᯉ
≋˗ᴰਾˈㅄ䬻а䖜ˈᡣٷ䊑ˈ䀓䲔ᛜ
ѻཆˈ৸൘ᛵ⨶ѻѝˈн⾱Ṹ〠ཷˈӗ⭏
ᘥˈӗ⭏䘶䖜ⲴケਈDŽ
ᒭ唈Ⲵ㖾ᆖ᭸ᓄDŽ
䘉ᒭ唈ᛵຳᱟሿ䈤ਉһုᘱⲴањ
ٚ䮯⑨Ⲵlj਼㊫NJ䟼ˈб՟㡎ࣘՎᶆ
ԕ傡䎦⤇ˈྣ⤇ѫতѪ⤇䗙ᣔ䈤˖Āᆳн
ધઈङކ؆ۅ
ՊӪˈਚᱟ㿱ࡠ⟏Ӫˈ൘ᢃᤋબDŽā䘉ਕ
н਼ᇦ൘ަ૱кՊփ⧠н਼Ⲵ䈝
䈍䈤ᗇቆǃ䗲എˈਟᱟб՟ҏнᱟⴱ⋩Ⲵ
䀰⢩㢢ˈնᱟབྷཊՊ䟷⭘᮷ᆖᙗⲴ䈝䀰䘋㹼
⚟ˈԆഎㆄ䈤˖Ā䐏ᆳ਼㊫៲ᗇᆳⲴ
䰚ሿ䈤ࡋDŽ
ᙍDŽā䘉єਕሩ䈍ˈ䇭ࡪǃቆ㘼৸ާᴹᒭ
唈ǃౢᔴⲴણ䚃ˈྲ᷌⋑ᴹ㔃ቮᰦⲴ䘉ࠐਕ
䈨ྲ᮷ᆖ⭘䈝ˈྲĀྩⲴᙗṬਈᗇᴹ⛩ਔ
ሩ䈍ˈ䘉ㇷ䰚ሿ䈤ቡᱮᗇᒣ␑ᰐཷDŽঊཛⲴ
ᙚˈௌ⅒⭘∛ᰐ㺘ᛵⲴⶋþᢃÿӪDŽྲ᷌
lj᧕⭥䈍NJ˖൘儈ቄཛ⨳൪ᴤ㺓ᇔˈа䜘
㜭⾵ޕᇊॆオа࠷ˈ䛓ሶᱟањᣃഎཡ৫
ᵪ૽ҶᖸѵˈᘾѸ⋑ᴹӪ᧕ੜ˛ࡦ䙐Ҷᛜ
ᒣ㺑ᗳᘱⲴ㖁āˈࠍ㓳ǃ䳵㠤ˈᇼᴹ㺘⧠
ᘥDŽ᧕⵰аս⭧༛䎧ᵪˈሩᯩᱟаսྣ
࣋˗ҏᴹ≁䰤ਓ䈝ˈྲĀྩйњྣݯ䜭ԕѪ
༛DŽྣ༛့┤┤ൠᨀࠪᦒᇍ傜䖖ǃҠᡯᆀㅹ
ᱟ⭧ᆙˈᱟþᤌ䎠䘋⾆ᓉüü䭉Ҷ
㾱≲ˈԆ䜭ㆄᓄҶDŽ䘉ᱟሩᛜᘥⲴ䘋а↕③
䰘ÿā˗ҏᴹᯠ仆Ⲵ∄௫ˈྲĀԆҏ䇨⭡Ҿ
ḃо䬪ෛˈ৽᱐ࠪ䘉њྣӪо᧕⭥䈍㘵Ⲵޣ
а ᰦ ཚ ケ ❦ ˈ ᙍ ᜣ ∛ ᰐ ߶ ༷ ˈ ྲ 㵑 ۿӪ
㌫䶎਼а㡜DŽᴰਾ⭧༛ᤲᯝ⭥䈍䰞䚃˖Ā䘉
þܥÿ൘ߧᇔⲴⵏオѝāˈᯠ勌仾䏓ˈާᴹ
ԕᴮᗳⲴ䰚ሿ䈤ࡋѪֻˈԆՊ䟷⭘
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
⭏⍫≄˗䘈ᴹ⭘ި᭵ˈྲljйᶟ䞂NJᖃѝ
ཊᗇᱟāˈྣݯᔪ䇞⡨⡨Āᴰྭտ䘋ޫ㘱
ᕅ⭘Ҷ∋⌭ьⲴ䈇䇽ĀӾཤ䎺ˈ㣽ኡྲ⎧ˈ
䲒āDŽĀޫݯ䱢㘱ˈ〟䉧䱢侕āⲴՐ㔏ᖫᓅ
↻䱣ྲ㹰āˈ䈇䇽䇠ᖅⲴᱟѝഭᐕߌ㓒ߋਆ
ፙˈ㘱Ӫ䛱䰧㔍ᵋⴤ㠣цDŽйᱟ␡ॆҶ
ᗇㅜањབྷᡈᖩⲴ㜌࡙ˈ⭘↔ި᭵ᖒ䊑Ⲵ㺘
ᙍᜣ⏥DŽ䈤ᱟĀ࿉⭘āˈަᇎᱟĀ৽⭘ā
䗮Ҷ⭣ྕᡀ࣏ਾ䳴ု㤡ਁǃᧂ䲔з䳮Ⲵؑᗳ
DŽ㘱ӪᵜᴹĀаハāˈѪҶ䱢ᛓҾᵚ❦ˈԆ
оࣷ≄ˈ䘈ᴹ㘱䱸䙍цࡽ⋑䎦кेӜྕ䘀Պ
ݸਾሶྣݯ䘱ᖰഭཆˈ৫㓿㩕ĀㅜҼハā
Ⲵਜᔰˈ⮉л䚇ౡĀᇦ⾝ᰦˈॳз࡛ᘈ䇠
઼ĀㅜйハāDŽ⭡Ҿ⌠ഭⲴ㓿⍾ডᵪˈԆⲴ
⸕⌠ഭ઼ѝഭ㧧ᗇⲴ྆⡼āˈ䇙Ӫ㚄ᜣࡠ䱶
ӗъق䰝ˈԆⲴĀаハāӾབྷࡠሿǃӾ䊚ॾ
⑨ⲴĀᇦ⾝ᰐᘈѳ㗱āDŽ䘉Ӌާᴹ᮷ᆖᙗ
ࡠㆰ䱻ˈᐢᱟ仾䴘伈᩷ˈԆнᗇнаᛵᝯ
Ⲵ䈝䀰⢩㢢Ѫ䰚ሿ䈤Ⲵਟ䈫ᙗ໎ݹᖙн
ൠᢺᴰਾⲴᐼᵋᇴᢈ൘ĀҼハāкDŽᰦԓ൘
ቁDŽ
ᴤ䘝ˈц⭼൘ਈॆˈ䛓ĀҼハāᴹ⋑ᴹᔪ・
ᡀ䈝Ⲵ࿉⭘ˈҏփ⧠Ҷ⌠ॾ䰚ሿ䈤䈝
䎧ᶕҏ䳮䈤ˈウㄏᱟᮉ㛢Ⲵཡ䍕䘈ᱟᓄሩⲴ
䀰Ⲵ᮷ᆖᙗDŽྲᴮᗳⲴ䰚ሿ䈤ljハNJⲴ仈ⴞ
ཡㆆˈᡆ㘵ެ㘼ᴹѻˈ䏣ཏ䈫㘵ᙍ㍒DŽᴰਾ
Ⓚ㠚ᡀ䈝Ā⤑ބйハāˈ൘ᤷ⤑⥮Ⲵބᆀ
а⇥ԕањ䛫ትཚၶⲴ䈍Ѫ㔃ቮ˖Āⵏਟ
ᴹйњ⍎イˈਟԕ亴ཊ䚯⾨Ⲵ߶༷DŽᴮ
ᙌˈ↫ࡠ䘎ањハҏᰐʽā䇙ᡁԜⴻࡠˈ୶
ᗳሶ䘉њᡀ䈝ؑᶕˈҶ↔䰚ሿ䈤Ⲵ仈
૱⽮Պᐕާ㠣кˈ⢙Ⅲ⁚⍱ǃ㋮⾎━එǃ䚃
ⴞˈަ࿉⭘ᴹй˖
ᗧཡ㺑ˈᐢ㓿䗮ࡠҶօㅹ〻ᓖˈн㜭нᕅ䎧
Ⲵ≁ޘ䟽㿶DŽ
аᱟ㓴ᔪҶ䘉њ૱DŽ㘱Ӫᴹаᆀа
ྣˈԆؑĀ⤑ބйハāˈഐ㘼н亮ᆀⲴ ৽ሩሶᆀྣ࠶࡛䘱৫㖾ഭ઼㤡ഭˈ࣐к㠚ᐡ
ࡪԢشપङؙ২ਫߐ
տⲴ࡛ີˈ↓ྭᱟ䚯⾨ⲴĀйハāDŽ⋑ᜣࡠ
ொऩত׳
һоᝯ䘍ˈѪҶޫєњᆙᆀ൘ഭཆкᆖ઼
ྭⲴ仈ⴞ㜭ᕅ䎧䈫㘵Ⲵޤ䏓ˈഐѪ䈫
Ѫᆀ⋫⯵ˈԆਈআҶ࡛ີˈਚྭտ䘋ޜሃ
㘵ᖰᖰᱟݸௌ⅒Җᡆᱟ᮷ㄐǃሿ䈤Ⲵ仈ⴞ
ᗽਇ䍛⯮оᆔᇲⲴᣈ⼘DŽ㲭❦ഭཆቊᴹĀҼ
㘼䰵䈫ǃ᭦㯿DŽ䰚ሿ䈤ㇷᑵ䶎ᑨ⸝ሿˈ䲔Ҷ
ハāˈնᱟ⋑ᴹᆍᗳⲴྣݯ൷нᶕࣙˈ↫
㔃ᶴ㕆ᧂཆˈഐ↔仈ⴞሩҾᆳᶕ䈤ቔަ㠣ޣ
Ҷйཙਾ㻛ਁ⧠ˈ⭡ழᵪᶴᶕ᭦ቨDŽҼ
䟽㾱DŽ
ᱟ㋮ㆰҶ᮷ᆇㇷᑵDŽሿ䈤߉ҶаᇦഋਓⲴભ
䘀ˈਉһᴹཤᴹቮˈ࠷䘁⧠ᇎˈ䇙䈫㘵䴦䐍
ᯠ仆Ⲵˈྲ˖ᛵ␡ᚘᴤ␡ǃ仾䴚ཌᖂӪǃ䳮
᧕䀖ˈ໎ᕪҶ㢪ᵟᝏḃ࣋DŽྲєཛҹ
ѝ㿱ⵏᛵǃ 䘏䘏ᖂǃ⸝ㅋ⌓ሂཌǃ↔а
ᰦˈᆀ㾱ሶྣ⮉ݯ൘䓛䗩ˈĀᡁ㘱Ҷᴹ
ᰦᖬаᰦǃᕪѝ㠚ᴹᕪѝㅹˈ䘉Ӌᇼᴹ䈇
Ӫ➗亮āˈԆত㾱ᢺྣݯ䘱৫㤡ഭˈ䘈㠚
Ⲵ仈ⴞˈᴰݸቡ㜭ᕅ䎧䈫㘵Ⲵޡ呓DŽᡀ䈝
䈙Āⴞݹ䮯䘌āˈнᴮᜣࡠ㻛Āⴞ⸝ݹ⍵ā
ҏᡀҶਨ傜᭫䰚ሿ䈤Ⲵ仈ⴞˈྲ˖ᗳᴹ⚥
Ⲵᆀа䈝䀰ѝ˖Āሿᗳ㚚᰾৽㻛㚚᰾
⢰ǃᛄѻ㧛৺ǃᰐ⤜ᴹڦǃ↫н䙒䗠ǃભѝ
䈟ʽāԆⲴྣݯ䜭⋑ᴹ↓䶒ࠪ⧠ˈਚᱟӾഎ
⌘ᇊǃੋᆀѻ仾ǃⲶབྷ⅒ௌㅹDŽ
࠭ѝ䘿䵢Ҷؑˈݯᆀ䈤Ā൘㖾ഭ⤜ት㘱Ӫ
ਨ傜᭫Ⲵ䰚ሿ䈤૱Ⲵભ䜭ᱟ∄䖳
ᴮᗳⲴ䰚ሿ䈤ཊᮠҏᴹањ㋮࿉Ⲵḷ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
仈DŽᴹⲴᱟѫ㾱һԦⲴᨀ⽪ˈྲljї⽬кⲴ
ᨿᰦˈᘭ㿹㜨䰧㜨Ⰻˈ⸕བྷ䲀ሶ㠣ˈӽඊᤱ
䱼⭏ӪNJˈ߉䜁唈ѻ৫цˈަойњᵚࠪ
Ѫ⯵Ӫᢺ㜹ˈⵏᱟĀ䷐䓜ቭⰱˈ↫㘼ਾᐢāDŽ
ჱⲴྣݯଝїˈॺ䚃ᵰࠪњ〻䠁ˈᶕҶњ
Āйњᤷཤāᱟᵡаᯠ५ᗧǃ५ᵟⲴޘ䶒ኅ
ਛĀ⡨⡨āⲴ⭧ᆙ৺⭧ᆙⲴྸྸˈ䛓ྸྸ䘈
⽪ˈҏᱟ䴷䈫㘵ᗳ⚥Ⲵ⾎ᶕѻㅄDŽ
ᤱᴹ↓ᔿⲴ㔃ႊ䇱ˈਟԕา㘼ⲷѻൠҹཪ䜁 ᇦ䍒ӗˈ䇙Ӫ䈗нᐢDŽަ㋮࿉ѻ༴ࡉᱟ
কٱिش
⭘Ā䱼⭏Ӫā੨ᕅҶ䈫㘵Ⲵ⌘࣋ˈԕᑨ⨶
䰚ሿ䈤Ⲵᇑ㖾⢩ᖱ俆ݸ㾱ާᴹሿ䈤Ⲵ
ᶕ⨶䀓ˈї⽬кࠪ⧠Ⲵ䙊ᑨᱟӢᡊᡆᴻ৻ˈ
⢩ᖱˈণ㾱ᴹሿ䈤Ⲵᵜ䍘˄ਉһ˅о㾱㍐
ԕĀ䱼⭏ӪāѪ仈Ѫ䰚ሿ䈤ᇩⲴ䖜ᣈл
⧟ຳǃӪ⢙ǃᛵ㢲 ˗ަ⅑ᱟᗞරˈㇷᑵ⸝
ᶕԿㅄˈ㋮࿉фާᴹ੨ᕅ࣋DŽྲlj⍱㹰NJ
ሿˈᆇᮠᶱቁDŽӾ㺘䶒ⴻˈ䘉єњ⢩ᖱᱟ⸋
ˈ᮷ㄐᔰཤ᧿䘠Ҷѕ䟽Ⲵᰡᛵˈьे䜘Ḁኡ
ǃӂнᇩⲴˈ䘉ҏᱟ↔㊫᮷փ᱃߉䳮ᐕ
ґ䘎ᶁ≁்≤䜭ᡀ䰞仈ˈѫӪޜ၈⭠㛙а
Ⲵѫ㾱ഐˈሩ㘵Ⲵॾо㜭࣋ᱟаѕ
ᣵオ≤Ầˈ⢥⵰йⲴྣݯ৫ᶁ䮯ᇦ䰘ਓĀ
ጫⲴ㘳傼DŽӾ䘉њᯩ䶒ᶕ䈤ˈᡁԜਟԕ䈤䰚
ㅹᖵࠐॱޜ䟼ཆⲴ≤ᓃᣭᶕⲴ≤āDŽанሿ
ሿ䈤ᱟа㋮࿉Ⲵਉһ㢪ᵟDŽ
ᗳˈ⇽ྣؙ൘䐟к᪄Ҷа䐔ˈྣ⋑ݯᴹ᪄
Քˈ⇽ӢⲴሿ㞯ᴹа䚃ՔⰅᒦ㿱Ҷ㹰DŽ᮷ㄐ
䏳ˈޣҾަㇷᑵˈѝഭབྷ䱶䰚ሿ䈤ᇦԜᲞ䙽
ԕĀ⍱㹰āѪ仈ˈнӵᕅਁ䈫㘵䈗ᔲ˖Ⳟ㚹
䇔Ѫ ᆇԕ൷ਟˈ㘼ਨ傜᭫䇔ѪᓄĀᆇ䲀
Ⲵ䖫ՔᴹӰѸѹ˛ն䲿⵰䍴ࣙᣭ≤Ⲵ㘱
൘ ᆇࡠ ᆇѻ䰤ᴰѪ䘲ᇌāDŽ䘉ṧѕ࣐
ᶯࠪ⧠ˈ⢥ࠪҶаẙӄᒤࡽⲴႊཆᛵ˖၈⭠
䲀ࡦᆇᮠⲴ᮷ᆖփ㻱ˈཊቁՊ䲀ࡦ㘵Ⲵਁ
ࡠᴬ䉧Ḁᔪㆁޜਨᖃ㙼ઈˈ㻛䘉ս㘱ᶯⴻ
ᥕˈնᱟ᮷ㄐ㺘⧠Ⲵѫ仈ত䖳ѪᲠ᰾⺞ˈ
кˈнѵਾᘰᆅˈĀѪҶн䇙㘱ᶯᇦᓝ
ᡆ⧠⽮ՊⲮᘱᡆᣈሴӪᙗ༽ᵲˈ਼ᰦҏ㘳
㻲ˈྩѫࣘ㾱≲എґᖵӗˈ㘼㘱ᶯᗳ㛐䘈
傼Ҷ㘵ᦅ㓶㢲ǃ䘿㿶ᵜ䍘Ⲵ㜭࣋DŽ
ྭˈ⇿ᴸ᳇ѝ㔉ྩ≷ⅮDŽ䘉ṧаᱳׯഋᒤ
ཊˈྣݯ㠣Ӻᵚ㿱ࡠ⡨⡨āDŽѪ亮ޘ㘱ᶯⲴ
ǃ䖜ǃਸ༴⨶ᗇᖸ⸝˄㢪ᵟࡋᑨ⭘Ⲵ㔃
䶒ᆀˈ၈⭠⋑ᴹᖃՇ䇔ˈ㘼ᱟ߉Ҷаᕐ㓨
ᶴᢰᐗѻаˈᰗᰦ᮷ᜟ⭘Ⲵ㹼᮷ᯩ⌅ˈਾ
ᶑˈ㓖Ԇᖃᶕᇦ䟼ˈ❦㘼㤖㤖ㅹҶаཌˈ
ᶕ䙀⑀⌋ᤷ᮷ㄐⲴ߉⌅DŽ˅DŽྲᴮᗳⲴ
ҏᵚ㿱䍏ᗳӪⲴ䓛ᖡDŽྩᨲ⵰ྣݯᣭ⌓䎧
ሿ䈤ljഭᰇNJˈ߉ањ≤ᐢࡠ㝊䐏Ⲵ⭧ᆀ
ᶕˈĀ㜨ਓᗞᗞਁⰋˈլѾᗳ䟼ҏ൘⍱㹰ā
ӽ൘䱣ਠкᘉ⵰н㛟к㡩ˈ䘉ᱟĀ䎧ā˗Ā
DŽҏᴹሩӪ⢙ᙗṬⲴᾲᤜˈྲljйᝓNJˈ߉
ۜˈ䘈н㿱лᶕāˈᱟĀā˗ᮁ⚮ᘇᝯ
Ⲵᕐӊ⢋५⭏ⴻ⯵DŽᝓཤᝓ㝁ˈሩа
㘵Ā⺜ᢺԆк㡩āˈᱟĀ䖜ā˗ᶕԆᱟ
Ⲯ⌠䬒䇺䍩䘈䇘ԧ䘈ԧ˗ੜ䈤ॾ᮷ሿᆖণሶ
њଁᐤˈѪҶᢺа䶒൘⍚⍱ѝ儈儈伈ᢜⲴഭ
༽࣎ˈㄏឧម䀓ˈআҶൠⳞᦀࣙᆖṑDŽࡽ
ᰇ⭫лᶕ㘼н亮њӪᆹডˈᱟĀਸāDŽޘ᮷
ਾሩ∄ˈ৽ᐞᕪ⛸ˈҏᝏӪ㠣␡DŽᡆѪสᵜ
н䗷 ᆇˈত൘ᶱ⸝Ⲵ䖜ᦒѝሶ⡡ഭѫѹ㋮
ࣘⲴ⧠ˈྲljйњᤷཤNJˈ߉㻛Ӫ䂹
⾎оབྷᰐ⭿≄ᾲቭᱮᰐ։DŽྲljᢃ䍼NJˈ
ѪĀᵡॺԉāⲴ㘱ѝ५ᵡаᯠˈ൘࠷⯵㘵㜹
ሩ䚃䐟ᱟՊ≤ˈᇦ䟼ᆈ൘࠶↗ˈ⡨⡨
⌠ॾ䰚ሿ䈤∄ᗞරሿ䈤ᴤオ⚥ǃᴤ䐣
ㇷᑵ⸝ሿнӵᤷᆇᮠቁˈҏᤷ䎧ǃ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
䈤ĀᇈᯩнՊҡ䈤ˈаᇊᴹᦞāˈྸྸ
❦ˈᇩ䍥൘ᯠ勌㘼仈ᶀᖰᖰᱟ㲊ᶴⲴDŽā
䈤ĀᖃᇈⲴаੁ⡡䇢བྷ䈍ˈᮉᦸⲴ䈍∄䖳ਟ
↔ཆˈਨ傜᭫䘈ᕪ䈳Ā䰚ሿ䈤ᱟᴹѪ㘼ਁā
䶐āˈᴹ䚃⨶ҏᴹᲞ䙽ᙗˈҹᢗнлׯ
DŽਨ傜᭫Ⲵཊㇷ䰚ሿ䈤૱ѝ䰚ࠪҶѝॾ᮷
ᢃ䎧䍼ᶕDŽ
ॆ઼䚃ᗧüüᘐǃᆍǃӱǃ⡡DŽྲljᛵ␡ᚘ ᴤ␡NJǃlj䶐デ䛓ᕐᒺNJǃljՔᗳ⋣䗩僘NJ
ྸྸ䈤˖Āᡁ䎒ˈ㾱ᡂ✏ʽā⡨⡨
ǃlj仾䴚ཌᖂӪNJㅹˈ䘉Ӌሿ䈤Ⲵ仈ᶀˈ᰾
䈤˖Āᡁ䎒˛āྸྸнㆄˈᆙᆀԓㆄ˖
ᱮᴹᔲҾѝഭབྷ䱶Ⲵ䰚ሿ䈤DŽަᇎˈབྷॳц
Āн㾱ਁ㝮≄ʽāྸྸٷ㻵㾱ᢃԆˈᆙᆀа
⭼ˈ⇿ཙн਼Ⲵ䀂㩭ਁ⭏н਼Ⲵһˈݯᇦ
䰚ˈ䓢ᔰҶDŽ
Ԝ䘿䗷䭀࡙Ⲵⶋ઼ᗳ⚥Ⲵデᡧˈᝏਇǃ䟷 䳶ǃᦅ䘉Ӌ㓶ᗞⲴ⭏⍫仈ᶀˈ䘀⭘᮷ᆇ
ሩ䈍ㆰ⸝ˈњᙗ勌᰾ˈ⧠Ҷаᇦ઼
Ⲵ㖾઼؞侠ᶕケࠪǃփ⧠⭏⍫DŽ
䉀㶽⍭ǃӢᇶᰐ䰤Ⲵ≄≋ˈ䘉ᱟབྷ⚮䱽Ѥѻ
ྲᴮᗳⲴ䰚ሿ䈤㌫ࡇˈ仈ᶀॱ࠶ᒯ
ᰦᡰᴰ䴰㾱ⲴDŽ㔃ቮ߉傜䐟ਈᡀ≤䐟ˈĀྸ
⌋ˈᰒᴹ⎹৺⽮Պ䰞仈ǃᇦᓝ䰞仈ǃᮉ㛢䰞
ྸᙅ䖖ᆀþ↫ÿ⚛ˈᙕᘉਛᆙᆀഎཤāˈ㍗
仈ቔަᱟॾ᮷ᮉ㛢ˈҏᴹ߉㓿⍾ডᵪ઼ᐲ
᧕⵰ањ⢩߉˖
㔬ਸ⯷ㅹˈ䙊䗷䘉Ӌ仈ᶀ⵰䟽᧒䇘ҶӪᙗǃ 䚃ᗧǃՐ㔏оṩഋњ⇽仈DŽᴮᗳ䇔Ѫˈ䈊ᇎ
⡨⡨൘䖖ࡽˈн༠н૽ˈ⥋੨аਓ
Ӫ൘สቲˈӪᙗѝᴤཊⲴᱟⵏ䈊ǃழ㢟о㖾
ᐢ⛩⟳Ⲵ俉✏ਾˈׯᢺॺᡚ✏㪲ੁ䖖ཆа
DŽ⭡Ҿ⢙Ⅲ⁚⍱ԕ৺㓿⍾ডᵪⲴߢࠫˈĀ⽬
ђˈ䲿⵰Ӿ㺓㺻ᦿࠪаव䘈࢙лҍ᭟俉✏Ⲵ
ፙҀൿāˈ䚃ᗧࠪ⧠Ҷѕ䟽Ⲵ䭉սо⋖їˈ
✏ⴂˈ⤐⤐৸ੁ䖖ཆђ৫DŽ
䴰㾱ᕅ䎧⽮ޘՊⲴ⌘DŽԆᒦнаણൠപᆸ
Ր㔏ˈਚ㛟ᇊ䛓Ӌᴹԧ٬Ⲵ䜘࠶ˈĀௌ⅒߉
ᴹ䘉ṧ䟽䈪ǃ䇢ؑ⭘ǃᴹߣᗳⲴ
Ӌᴹ≁᯿䇶Ⲵˈᡆ⭡≁᯿䇶⭏ਁࠪц⭼
Ӫˈ䘈ᴹӰѸ㢠䳮䲙䱫ݻᴽнҶⲴ˛н䴰
䇶оഭ䱵䇶Ⲵь㾯āˈն㔍нᇩᗽс
㾱ཊ։Ⲵᯱⲭˈㆰ⌱Ⲵ઼ࣘㆰ⸝Ⲵㇷᑵˈ
ᚦǃⅪ僇оᝊ᱗DŽᴮᗳ㲭ࠪ⭏Ҿ⌠ഭᴬ䉧ˈ
ׯሶѫ仈㺘⧠ᗇ⏻╃ቭ㠤DŽ
նᱟ⾆㉽ᱟᒯьᲞᆱˈഐ㘼㿶ѝॾ᮷ॆѪԆ ⭏ભⲴṩˈޣ⡡ѝഭቡޣۿ⡡⌠ഭаṧˈн
ॹ۞ޏ梁
ѝഭ䰚ሿ䈤ᖸཊ仈ᶀケࠪⲴᱟ䇭ࡪ઼
㛟ᴹэ∛Ⲵ߿ቁᡆ享㠮Ⲵ࠶DŽ
䵢ᇈ൪ǃӪᙗс䱻ѪѫDŽഐ⽮Պࡦᓖ઼Ӫ
ৈߣࢲٙ
᮷ǃ⭏⍫Ґ؇ᴹᔲˈ⌠ॾ䰚ሿ䈤൘仈ᶀкᴹ
᭵һᛵ㢲ሩ䰚ሿ䈤Ⲵ䟽㾱ᙗᱟн䀰㘼
н਼ѻ༴DŽ
௫ⲴDŽ᭵һᛵ㢲ѝ㓶㢲ᧂࡇⲴᢰᐗˈ൘ᖸབྷ
〻ᓖкᖡ૽ࡠᇦਉһ㢪ᵟ≤ᒣⲴ儈վDŽ䰚
ԕਨ傜᭫ⲴњӪ䰚ሿ䈤䳶ljᗳᴹ⚥
⢰NJѪֻˈ䟼䶒᭦䳶Ҷ ㇷ䰚ሿ䈤૱ˈᴹ ⡡ᛵǃӢᛵǃӪᛵǃᗳᛵ઼਼ᛵㅹDŽਨ傜᭫ ൘㠚ᒿѝ䈤˖Ā䰚ሿ䈤єйⲮᆇˈаⴞҶ
ǰ 䱸ࣷ ༽ᵲⲴӪᙗоਈᒫⲴцᛵ ᪈㠚KWWS Z[V KL QHW FRP
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
ሿ䈤ഐփᗞᔿ⸝ˈᆇᮠቁˈᡰԕ⢩࡛䇢ウ㔃
රሿ䈤᮷փⲴ䇔䇶о䘀⭘ˈᆳެᴹĀ㔃ቮā
ᶴDŽ᭵һᴹཤᴹቮˈն㾱≲儈ᓖ⎃㕙˗᭵һ
оĀ䈇āє䟽ѹDŽ
ᴹཤᰐቮᡆᰐཤᰐቮˈࡉᴤ䴰㾱䇮䇑оᐗ
ᙍDŽ
ᯉˈ৸ࡽᴹ䬪ෛ≤ࡠᡀˈ㔉䈫㘵аⷜ䰤
ᴮᗳⲴ䰚ሿ䈤ljਔ㪓NJˈ߉䳴䍒䈧㘱
䇦о⥋⛸ࡪ◰ˈ䇙ᡁԜ㚄ᜣࡠ㖾ഭ⸝ㇷሿ
৻ࡠᇦ䟼ሿ㚊ˈᑞԆ䢤䍿аԦਔ㪓DŽᵜᶕᱟ
䈤བྷᐸ⅗gӘ࡙ㅹᇦޣҾᗞරሿ䈤Ⲵѫ
аẙᖸᒣᑨⲴһˈቡഐѪ䇮䇑оᐗᙍˈ㘼߉
ᕐDŽ
ᗇ仾⭏≤䎧ˈ⥌ᜣཊㄟˈ։ણᰐェDŽ䇮䇑ᆹ
ᧂ൘˖㚊ՊⲴᰦ䰤㢲⛩൘䳴䍒䗷ॱޝሯ䗠ˈ
ഐѪĀ䈇āᱟ䈇ⅼѝᴰ㜭ᔰᤃᰘ઼㺘⧠
ањਚᇌ⾍䍪н᱃䰩Ⲵௌᒶᰕᆀ˗Āਔ
࣋ᴰᕪⲴޣ䭞䇽ਕDŽ൘ѝഭਔި䈇䇽ѝˈަ
㪓āѪ⡦ӢйॱᒤࡽⲴ䚇⢙ˈᱟᇒ
ս㖞ᱟнപᇊⲴˈഐ㘵ഐ૱㘼ᔲˈवᇩ
Ā㕪ቁᜩⲴь㾯āˈ⢩Ӿᾬкᩜлᶕ㻵⛩
ᙗ઼⚥⍫ᙗ䜭ᖸབྷDŽᆳᴰᰙ㿱Ҿ㣿䖬Ⲵ䈇
≄≋ˈ亪ੁׯ㘱৻䈧ᮉˈнᯉ৫ᕅ䎧а൪⯁
ⅼˈĀཙ࣏ҹੁ㛼ˈ䈇ᐗ໎ᦏāDŽަ㺘⧠
ṸDŽᐗᙍփ⧠൘˖䘉Ѹ䟽㾱ⲴĀਔ㪓ā䳴䍒
ᖒᔿᴹҼˈаѪ䈇䇽ѝᴰ㋮⛬Ր⾎ⲴḀњ
তн⸕ަѪօ⢙ˈĀਚ〰䇠ᗇ⡦Ӣ൘цᴮ
ᆇˈҼѪޘ䈇ޘ䇽ѝᴰ㋮ᖙǃᴰޣ䭞ᙗⲴਕ
䈤˖þᱟԦ〰ᴹਔ⧙ˈ㾱ྭྭ⧽㯿DŽÿā৽
ᆀDŽ൘䰚ሿ䈤ѝˈĀ䈇āᒦ䶎аᆇᡆа
㘼ᕅ䎧㘱৻ԜⲴޤ䏓оㄎ⥌ˈ㘱৻нཊн
ਕˈ㘼ᱟ䍟クޘ᮷ᕅ亶ᛵ㢲ਁኅⲴṨᗳDŽ
ቁˈ↓ྭ$ǃ%ǃ&ǃ'ഋսˈሩᓄᴰ㓸Ⲵㆄ
ṸĀഋнۿāˈ㘼'ੋⲴ⡦ӢഋॱᒤࡽཡコⲴ
ᒤⲴ߉ࣘᵪˈᴮᗳ䈤ᱟᴹᝏҾѝ५൘⌠ഭ
ᚠᚠᱟ䲻ୀ䦿䠁ĀഋнۿāDŽሿ䈤Ⲵ㔃ᶴቡ
Ⲵᔿᗞ˖Āѝ५ᖸ䳮ࡠþᗂᕏÿˈՐլ
ᱟ䘉ṧᆼᡀⲴDŽᴹཤ˖䗷⭏ᰕˈⴻਔ㪓ˈ$ੋ
ѾࡠҶþ㔍䐟ÿˈഐ↔ᡁᖸᜣ߉аㇷത㔅䘉
⥌ᱟ㖺ˈ%ੋ䈤ᱟ傜ˈ&ੋᤷѪ⢋ˈਾࡠ'ੋĀ
њѫ仈Ⲵᗞරሿ䈤DŽā⭡ҾԆ⟏ᚹ䘉њ㹼
ᱟњਔ⧙ᇦāˈĀ⭡ҾԆⲴࡠᶕˈ$ǃ%ǃ&ੋ
ъˈ㝁ᆀ䟼ᴹнቁ㘱ѝ५Ⲵᖒ䊑ˈ߉ᗇᖸ亪
䜭þ䶐䗩ㄉÿҶDŽā䘉ᰒᱟ⭏ࣘǃՐ⾎Ⲵⲭ
࡙ˈ䎺߉䎺ˈ⾎ޕ൘߉ࡠ㻛Ӫ䂹ѪĀᵡॺ
᧿ㅄ⌅ˈҏᱟ㓶㠤ǃ␡Ⲵޕᗳ⨶᧿߉ˈᶱᇼ
ԉāⲴ㘱ѝ५ᵡаᯠ࠷ᛓ㘵㜹ᨿᰦˈᘭ㿹㜨
њᙗˈᶱަ㋮ᖙʽ૱ᡋ❦㘼→ˈᴹཤᰐ
䰧㜨Ⰻˈ㠚⸕བྷ䲀ሶ㠣ˈӽඊᤱѪ⯵Ӫᢺ
ቮˈ⮉лаึ⯁䰞䈫㘵⥌ᜣ˖'ੋՊнՊ䈤
㜹ˈᆀᆉԜ䜭࣍䈤Ԇӛ⾿ˈ⭊㠣ᔪ䇞ਆл
ࠪĀਔ㪓āⲴ〠˛䘉Ԧᇍ⢙ᱟᘾṧཡコ
䇺ᡰⲴ⡼ᆀˈᩜࡠ䛺ཆ࡛ີ৫տDŽ
ѪĀ㔃ቮāˈᆳケ❦䖜ᣈࠪѾӪ
䈤ᆳᱟĀ䈇āˈլѾнᆼˈ⺞↓ޘ
ԕᴮᗳⲴljйњᤷཤNJѪֻˈഎ亮ᖃ
Ⲵ˛єᇦ䮯䖸ᴹօ䗷㢲ᡆᚙᙘ˛䳴䍒ՊнՊ о'ੋਁ⭏ߢケ˛Āഋнۿāᴹᰐਟ㜭എᖂ
ੜࡠ䘉Ӌ䈍ˈԆቡਁ⚛Ҷˈྭۿ㾱Ҷ
ѫ˛ 㔉Ӫԕᒯ䱄Ⲵᙍ㍒ཙൠˈᔰᴤ
ԆⲴભ˖Āਚ㾱ᡁᵡаᯠ䘈⍫⵰ˈᡁⲴþᵡ
ཊⲴ㔝ㇷоࡋ䙐DŽ
аᯠ䇺ᡰÿቡн䇨ਆлʽā
Ȕৈҩȕ
Ā㔃Ღݯā儈ᓖᾲᤜҶ䰚ሿ䈤ᇦሩᗞ
ѝॾ᮷ॆˈаᗳ⍾цᮁ≁ˈ㿶㠚ᐡⲴ㙼ъѪ
ањلᕪⲴ㤡䳴ᖒ䊑䏳❦㓨кDŽ✝⡡
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
⭏ભˈ൘䘭䙀࡙ǃᐗਆ䊚ཪⲴ⽮ՊᱟཊѸ
ᰦԓӾਔᵚᴹⲴ፝ᯠ᮷ᆖᲟ㿲˗ĂĂᆳᱟⵏ
䳮㜭ਟ䍥৸ᆔ⤜๚ᙌʽ
↓䘲ᓄᖃԓ⭏⍫㢲ཿǃᖃԓᛵ㔚ᇓ⋴ǃᖃԓ
↓ᱟ⭏⍫ǃփ傼ǃᜣ䊑Ⲵнᯝ␜⛬ˈ
Րᯩᔿ઼ᖃԓ䰵䈫䴰≲Ⲵޘᯠࡋ䙐DŽഐ
ᙍᜣǃᛵᝏǃ㢪ᵟⲴᆼ㖾㶽ਸˈۜ⭏Ҷᴰਾ
↔ˈᡁ䇔Ѫߣн㜭ӵഐަ⸝ሿ㘼ⴻڊᱟሩ兿
ⲴĀ㔃Ღݯā˖
ᱻᰦԓᘇᙚ઼ᘇӪሿ䈤Ⲵഎᖂ઼༽ਔˈӖн 㜭ㆰঅ㿶㓿ި᮷ᆖ䈝ຳлᗞරሿ䈤Ⲵ㘫
䘉ᰦى䇺ᡰˈਚ࢙лй⯵ਧˈׯ䈧
⡸DŽ ā
ԆԜࡠগᇔ৫DŽ䓪൘ᒺкⲴԆˈըࠪйњᤷ
ཤˈᢺᆼㅜањ⯵ਧⲴ㜹˗৸ըࠪйњᤷ
ԕ৺䙊䗷оᇦԜ䇯䈸ਾҶ䀓ࡠˈᒯབྷ䰚ሿ
ཤˈ仔ᣆൠᢺᆼㅜҼњ⯵ਧⲴ㜹˗ըࠪй
䈤ᇦᝏࡠ䎺߉䎺㢠䳮ˈԯᡤ⵰䮓䬀䐣㡎ˈ
њᤷཤᢺᴰਾањ⯵ਧᰦˈԆⲴйњᤷཤ
亷ਇṾ䭒ˈࡋࠪⲴ૱㲭❦ҏᴹ⚥ݹа⧠
ҏнՊࣘҶˈ⺜ܥൠڌ൘⯵Ӫ䐣ࣘⲴ㜹ᨿ
ѻ֣ˈնᴤཊⲴᱟᵪᲪ⇥ᆀᡆᒭ唈ㅁ䈍ѻ
к
㊫Ⲵь㾯ˈ᮷ᆖણн⎃ˈ㢪ᵟᙗн儈ˈ䘉н
㲭❦䰚ሿ䈤ᒯਇྭ䇴ˈ❦ਾᐲ൪䈳ḕ
ᗇнᕅ䎧ᡁԜⲴ儈ᓖ䆖ᜅDŽഐѪа᮷փⲴ
䘉њ㔃ቮⲴࠪ⧠ˈྭۿ㿱ࡠ᮷ѝⲴ
ˈⴋޤᗵ享㩶ᴹᰪⴋⲴ⭏ભ࣋ˈ㘼нᱟ᱉㣡
Āⶋāˈণѫ仈ḷⲴᱮ䵢DŽĀйњᤷ
а⧠ׯ唟❦䉒DŽഐ↔ˈᡁԜҏ㾱ⴻࡠˈ䘈
ཤā䘉њ䇽㓴ᐢ൘ࡽ᮷ࠪ⧠䗷а⅑ˈ㔃ቮ৸
ᆈ൘нቁഐ㍐ࡦ㓖⵰䰚ሿ䈤ⲴਁኅDŽ∄ྲ䰚
ࠪ⧠ഋ⅑䟽༽ᕪ䈳ˈᴤ䘭࣐Ҷަ㿶㿹᭸᷌৺
ሿ䈤⨶䇪ᢩ䇴┎ਾˈቔަ㕪ѿ㌫㔏䱀䘠䰚ሿ
ߢࠫ࣋䟿DŽ
䈤Ⲵ⨶䇪ᢩ䇴˗∄ྲ䰚ሿ䈤ࡋѝ㋮૱䇶
㓿䗷䇯䈸㺘䘠઼ᴮᗳ൘lj㬍ⶋNJа
нᕪˈнቁ㘵Ⲵ૱ᮠ䟿㲭❦ཊˈն〠ᗇ
ҖѝⲴ㠚ᒿѝਟԕⴻࠪˈĀ㔃Ღݯāᶕ㠚⧠
к㋮૱ⲴতнཊDŽ䘉Ӌ䰞仈ˈ൘ӺਾⲴ䰚ሿ
ᇎ⭏⍫ˈ㓿䗷Ҷ䞍䞯ˈ䈳ࣘҶĀ㿶㿹ǃੜ
䈤ਁኅѝ䜭䴰㾱࣐ԕ䟽㿶DŽ
㿹ǃ௵㿹ǃણ㿹ǃ䀖㿹āⲴޘ䜘ᝏᇈˈ䶐
ᜣ䊑ǃ㲊ᶴǃᢰᐗˈ䘋㹼Ҷⵏᇎॆǃިරॆ
а↕ਁኅⲴ䱦⇥DŽ⌠ॾ䰚ሿ䈤䈕ྲօᢙབྷ㿶
Ⲵ࣐ᐕˈӾ㘼൘ᛵо⨶ᆼޘӔ㶽Ⲵสкᗇ
䟾ˈ࣐ᕪоѝഭབྷ䱶䰚ሿ䈤ⲴӔ⍱㚄㌫ˈԕ
ࡠ䛓аĀ㠚ؑоௌāDŽ
൘⎧ཆॾ᮷䰚ሿ䈤⭼ਁᥕ䟽㾱Ⲵᕅ亶⭘˗
⌠ॾ䰚ሿ䈤ࡊࡊፋ䎧ˈ䘈༴Ҿᴹᖵ䘋
ྲօ࣐ᕪо⌠ഭ᮷ᆖⲴӂُ䢤⭘ˈ੨ਆ ৈધ
⌠ഭ⸝ㇷሿ䈤Ⲵ㋮ॾᒦ䘀⭘ࡠ⌠ॾ䰚ሿ䈤ࡋ
䰚ሿ䈤Ⲵፋ䎧нᱟˈⲴ❦ڦ㘼ᱟᓄ䘀㘼
ѝ˗ྲօࡋ儈䍘䟿Ⲵ⌠ഭ⢩㢢䰚ሿ䈤ˈ
⭏ˈᆳ亪ᓄҶؑᰦԓⲴਁኅˈㅖਸᖃԓ⽮
ࡋᔪ⌠ॾ᮷ᆖ⢩㢢Ⲵ䰚ሿ䈤䇴䇪৺ࡋ⨶䇪
ՊӪԜĀ⺾⡷ॆāⲴ䰵䈫ੁٮDŽ䇴䇪ᇦօᐼ
ㅹㅹˈ䜭ԫ䟽㘼䚃䘌DŽ
ࠑ䈤˖Ā൘ᡁⴻᶕˈᆳ˄䰚ሿ䈤˅俆ݸᱟሩ Ր㔏᮷ᆖ㿲ᘥⲴа⅑ߣ㔍࡛˖ᆳ␑ॆҶ᮷ ᆖⲴ㋮㤡・൪ˈ㘼о⧠ԓՐჂ઼ѪᖃӺᕪ ࣯䈍䈝ⲴབྷՇ᮷ॆ㚄ါˈᡀѪ䘉њ㓿⍾ㄎҹ
ǰ 㭑ѝ䬻 仾㹼ཙл䰚ሿ䈤ˈᕅ亶䰵䈫ᯠ▞⍱ ᪈㠚 KWWS EORJ VLQD FRP FQ V EORJB IHD G H J] KWPO
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
Հৰࣣކ 㭑ѝ䬻 仾㹼ཙл䰚ሿ䈤ˈᕅ亶䰵䈫ᯠ▞⍱ ᪈㠚KWWS EORJ VLQD FRP FQ V EORJB IHD G H J] KWPO 〻ᙍ㢟 ᲪភⲴ䰚ݹüljᗳᴹ⚥⢰NJ䇴䇪䘹 ⌠ॾ᮷ᆖࠪ⡸⽮ 䱸ௌ݂ ⌠ॾᇦਨ傜᭫ঠ䊑 Ӫ≁ᰕᣕ⎧ཆ⡸ 䱸ࣷ ц⭼ॾ᮷ᗞරሿ䈤Ⲯᇦ䇪 㫉ਔӪ≁ࠪ⡸⽮ 䱸ࣷ ༽ᵲⲴӪᙗоਈᒫⲴцᛵ ᪈㠚KWWS Z[V KL QHW FRP
ljㅜҼቺц⭼ॾ᮷ᗞරሿ䈤བྷ䎋㧧྆૱䳶NJ к⎧᮷㢪ࠪ⡸⽮ 嗉ᖬᗧ ᴮᗳᗞරሿ䈤㢪ᵟ ⮉ѝབྷᆖࠪ⡸⽮ Ỗ㦹 ᲪភⲴ䰚ݹüᒿ䰚ሿ䈤䳶ljᗳᴹ⚥⢰NJ ⌠ॾ᮷ᆖࠪ⡸⽮ Ỗ㦹 Ӫ⭏ଚᗇࠐഎ㚊 Ӂইⴱᖃԓ᮷ᆖ⹄ウՊ᮷ᆖ䇴䇪䘹 ਨ傜᭫ 䑺ᖴ䰚ѝᶕüüᒿlj⌠ॾ䰚ሿ䈤䳶NJ ⌠ॾ᮷ᆖࠪ⡸⽮ ਨ傜᭫ ᡁо䰚ሿ䈤 ⌠ॾ᮷ᆖࠪ⡸⽮
lj⌠ॾ䰚ሿ䈤䳶NJ ⌠ॾ᮷ᆖࠪ⡸⽮ lj⌠ॾ᮷ᆖNJ 䰚ሿ䈤уḿ ᕐഭษ 䇪⌠ॾᇦਨ傜᭫Ⲵᗞරሿ䈤 ѝኡབྷᆖᆖᣕ 6L ᴮᗳ ᴮᗳ᮷䳶 䰘咝⊏ࠪ⡸⽮ ᴮᗳ 㬍ⶋ ⌠ഭᰦԓ䇪උࠪ⡸⽮ ᴮᗳ ⎸ཡⲴᴢ༠˄ц⭼ॾ᮷ᗞරሿ䈤㓿ި˅ ഋᐍ᮷㢪ࠪ⡸⽮
5SBOTMBUFE $IJOFTF 3FGFSFODFT $BJ ǰ;I ǰ' ǰ ǰ'MBTIǰųDUJPOǰGBTIJPOǰXPSME ǰMFBEJOHǰUIFǰ/FXǰ8BWFǰSFBEJOH ǰGSPNǰIUUQ CMPH TJOB DPN DO T CMPH@ GFB E F H[ IUNM $IFO ǰ9 ǰ3 ǰ ǰThe impression of Chinese Overseas’ writer Si Magong in Thailand. 1FPQMFĴTǰ %BJMZǰ0WFSTFBTǰ&EJUJPO $IFO ǰ: ǰ ǰWorld Chinese Micro Fiction on one hundred.ǰ*OOFSǰ.POHPMJBǰ1FPQMFĴTǰ1VCMJTIJOHǰ )PVTF $IFO ǰ: ǰ ǰ$PNQMFYǰIVNBOJUZǰ ǰ$IBOHJOHǰXPSMEǰTJUVBUJPO ǰGSPNǰIUUQ XYT IJ OFU DPN $IFOH ǰ4 ǰ- ǰ ǰ8JTEPNǰŴBTIIJTFMFDUFEǰMJUFSBSZǰDSJUJDJTNǰPGǰ'MBTIǰųDUJPOǰDPMMFDUJPOǰĶNJOETķ ǰ 5IBJMBOEĴTǰ-JUFSBUVSFǰ1SFTT $SFBUJWFǰ XSJUJOHǰ ŴBTIǰ JOǰ UIFǰ QBTUǰ ǰ UIFǰ TFRVFODFǰ Ķ5BJIVBǰ ŴBTIǰ ųDUJPOǰ DPMMFDUJPOķ ǰ ǰǰ 5IBJMBOEĴTǰ-JUFSBUVSFǰ1SFTT -POH ǰ# ǰ% ǰ ǰZeng Xin’s Micro Fiction Art ǰ5IBJǰ-JV[IPOHǰ1SFTT .FOH ǰ- ǰ ǰ8JTEPNǰŴBTIIJ1SFGBDFǰPGǰ'MBTIǰųDUJPOǰDPMMFDUJPOǰĶNJOETķ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
1BOZBQJXBU +PVSOBM Vol.7 Supplementary Issue December 2015
.FOH ǰ- ǰ ǰLife Rare a Time For Friend ǰ:VOOBOǰ$POUFNQPSBSZǰ-JUFSBUVSFǰ3FTFBSDIǰ4PDJFUZǰ TFMFDUFEǰMJUFSBSZǰDSJUJDJTN. 4J ǰ. ǰ( ǰ ǰ*ǰBOEǰŴBTIǰųDUJPO ǰ5IBJMBOEĴTǰ-JUFSBUVSFǰ1SFTT 5IBJMBOEǰŴBTIǰųDUJPOǰDPMMFDUJPO.ǰ . 5IBJMBOEĴTǰ-JUFSBUVSFǰ1SFTT 5IBJMBOEǰ-JUFSBUVSF.ǰ . 'MBTIǰųDUJPOǰDPMVNO 5IFǰ4FDPOEǰ8PSMEǰ$IJOFTFǰ.JDSP ųDUJPOǰ$POUFTUǰ"XBSETǰ$PMMFDUJPOT ǰ .ǰ4IBOHIBJǰ"SUǰ1SFTT ;FOH ǰ9 ǰ Zeng Xin’s Anthology.ǰ9JBNFOǰ-VKJBOHǰ1SFTT ;FOH ǰ9 ǰ ǰBlueeyes ǰ5JNFTǰ'PSVNǰPGǰ5IBJMBOEǰ1SFTT ;FOH ǰ9 ǰ ǰThe disappearance of song sound ǰ4JDIVBOǰ"SUǰ1SFTT ;IBOH ǰ ( ǰ 1 ǰ ǰ "OBMZTJTǰ PGǰ UIFǰ $IJOFTFǰ 0WFSTFBTĴNJDSP ųDUJPOǰ JOǰ 5IBJMBOE ǰ Journal of Sun Yatsen University
8BOHǰ-FJǰSFDFJWFEǰIJTǰ#BDIFMPSǰ%FHSFFǰPGǰ4DJFODF ǰNBKPSǰJOǰ&EVDBUJPOǰ 5FDIOPMPHZǰGSPNǰ)BJOBOǰ/PSNBMǰ6OJWFSTJUZǰJOǰ ǰ8JUIǰPVUTUBOEJOHǰ FEVDBUJPOBMǰSFDPSEǰBOEǰFYDFMMFOUǰ5IBJǰDPNNVOJDBUJPOǰTLJMMT ǰIFǰBQQMJFEǰ GPSǰ Bǰ NBTUFSǰ EFHSFFǰ JOǰ 5IBJMBOE ǰ *Oǰ ǰ IFǰ HSBEVBUFEǰ .PEFSOǰ ǰ $POUFNQPSBSZǰ$IJOFTFǰ-JUFSBUVSFǰNBKPSǰXJUIǰBǰ.BTUFSǰ%FHSFFǰPGǰ"SUTǰ GSPNǰ 6OJWFSTJUZǰ $PVODJM ǰ /PXǰ IFǰ JTǰ UIFǰ BTTJTUBOUǰ PGǰ UIFǰ QSFTJEFOUǰ PGǰ $POGVDJVTǰ*OTUJUVUFǰ"TTVNQUJPOǰ6OJWFSTJUZǰJOǰ5IBJMBOE ǰ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
×ĜąĐìăìĜąĒìÔąöďèöĈõôíê×úąô ÔąöÛĄçñćôñŢíê×úąô ǰ Ùüćö÷ćü×ĂÜïìÙüćöǰ ǰ ĀîšćÖøąéćþǰ " ǰ óĉöóŤĀîšćđéĊ÷üǰ ÖĞćĀîéøą÷ąĀŠćÜÝćÖ×ĂïÖøąéćþǰǰ ǰîĉĚüǰ ǰàö ǰđìŠćÖĆîìčÖéšćî ǰ ïìÙĆé÷ŠĂĒúąïøøèćîčÖøöǰóĉöóŤǰ ǰÙĂúĆöîŤǰ đîČĚĂĀćïìÙüćöǰóĉöóŤǰ ǰÙĂúĆöîŤǰ ÷ŠĂĀîšćǰ ǰàö ǰ êĆüĂĆÖþøĔßšøĎðĒïïǰ5)ǰ4BSBCVOǰ14,ǰ×îćéĒúąßîĉéêŠćÜėǰéĆÜîĊĚ ×šĂÙüćö
×îćé ßîĉé ßČęĂđøČęĂÜǰ õćþćĕì÷
ǰ $5
êĆüĀîć ßČęĂđøČęĂÜǰ õćþćĂĆÜÖùþǰ ǰêĆüóĉöóŤĔĀâŠ
ǰ $5
êĆüĀîć ßČęĂñĎšđ×Ċ÷î ǰ 3+
êĆüĀîć êĞćĒĀîŠÜǰĀîŠü÷ÜćîìĊęÿĆÜÖĆéǰĒúąĂĊđöú×ĂÜñĎšđ×Ċ÷îǰ 'PPUOPUF
ǰ -+
êĆüíøøöéć ĀĆüךĂ×ĂÜïìÙĆé÷ŠĂ "CTUSBDU ǰ -+
êĆüĀîć đîČĚĂĀćïìÙĆé÷ŠĂ "CTUSBDU ǰ -3+ ǰ êĆüíøøöéć ÙĞćÿĞćÙĆâ ,FZXPSETǰ ǰ -+ ǰ êĆüíøøöéć ĀĆüךĂđøČęĂÜǰ ĕöŠúĞćéĆïđú×
ǰ -+ ǰ êĆüĀîć ĀĆüךĂ÷ŠĂ÷ ǰ -+ ǰ êĆüĀîć đîČĚĂđøČęĂÜ ǰ -3+ ǰ êĆüíøøöéć ïøøèćîčÖøö ǰ -+ ǰ êĆüíøøöéć ßČęĂêćøćÜǰ øąïčĕüšïîêćøćÜ
ǰ -+
êĆüĀîć ßČęĂøĎðǰßČęĂĒñîõĎöĉǰ øąïčßČęĂĕüšĔêšøĎðǰĒñîõĎöĉ
ǰ $5
êĆüĀîć $5ǰ ǰ$FOUSFǰ5FYU ǰ-+ǰ ǰ-FGUǰ+VTUJųFE ǰ3+ǰ ǰ3JHIUǰ+VTUJųFE ǰ-3+ǰ ǰ-FGUǰ ǰ3JHIUǰ+VTUJųFE
ýŞúìîöăÔĀíÕĀÚíê×úąô ǰ ǰßČęĂđøČęĂÜïìÙüćöǰ ìĆĚÜõćþćĕì÷ĒúąõćþćĂĆÜÖùþ
ǰ ǰßČęĂñĎšđ×Ċ÷îìčÖÙîǰ óøšĂöøąïčêĞćĒĀîŠÜìćÜüĉßćÖćøǰ ëšćöĊ ǰ êĞćĒĀîŠÜÜćîǰ ĀîŠü÷ÜćîìĊęÿĆÜÖĆéǰ ĒúąĂĊđöúǰ ìĊęǰ 'PPUOPUFǰ õćþćĕì÷ĀøČĂõćþćĂĆÜÖùþ×ċĚîĂ÷ĎŠÖĆïõćþćĔîÖćøđ×Ċ÷îïìÙüćö
ǰ ǰïìÙĆé÷ŠĂǰ "CTUSBDU ǰÙüćö÷ćüĕöŠđÖĉîǰ ǰÙĞćǰĒúąÙĞćÿĞćÙĆâǰ ,FZXPSET ǰ ǰÙĞćǰ ìĆĚÜõćþćĕì÷Ēúą õćþćĂĆÜÖùþ
ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
Panyapiwat Journal Vol.7 Supplementary Issue December 2015
ǰ ǰđîČĚĂđøČęĂÜ ǰ ǰ ǰ ïìÙüćöüĉßćÖćøǰðøąÖĂïéšü÷ǰïìîĞćǰđîČĚĂĀćǰĒúąïìÿøčð ǰ ǰ ǰ ïìÙüćöüĉÝĆ÷ǰ ðøąÖĂïéšü÷ǰ ïìîĞćǰ ìïìüîüøøèÖøøöǰ üĉíĊÖćøüĉÝĆ÷ǰ ñúÖćøüĉÝĆ÷ǰ Ăõĉðøć÷ǰ Ēúąǰ ÿøčðñúÖćøüĉÝĆ÷ ǰ ǰđĂÖÿćøĂšćÜĂĉÜ ǰ ǰëšćöĊøĎðõćóǰĒñîõĎöĉǰ êćøćÜðøąÖĂïǰĀøČĂĂČęîėǰêšĂÜöĊĀöć÷đú×ÖĞćÖĆïĔîïìÙüćöǰĂšćÜĂĉÜĒĀúŠÜìĊęöć×ĂÜ ×šĂöĎúĔĀšëĎÖêšĂÜǰ ßĆéđÝîǰ ĒúąĕöŠúąđöĉéúĉ×ÿĉìíĉĝ×ĂÜñĎšĂČęîǰ ĔßšøĎðõćóÿĊĀøČĂ×ćü éĞćǰ ìĊęöĊÙüćöÙößĆéǰ ĒúąÿŠÜõćóëŠć÷ êšîÞïĆïĀøČĂĕôúŤøĎðõćóĒ÷ÖêŠćÜĀćÖǰĒîïöćóøšĂöÖĆïïìÙüćöéšü÷
ÔąöĀşąÚĀćÚďĀÔýąö ǰ ǰÖćøĂšćÜĂĉÜĔîđîČĂĚ ĀćǰđóČĂę ïĂÖĒĀúŠÜìĊöę ć×ĂÜךĂÙüćöîĆîĚ ǰĔĀšĔßšüíĉ ÖĊ ćøĂšćÜĂĉÜĒïïîćö ðŘǰēé÷øąïčßĂČę ñĎđš ×Ċ÷îǰ ðŘóĉöóŤǰ Ēúąđú×Āîšć×ĂÜđĂÖÿćøǰ ĕüš×šćÜĀîšćĀøČĂךćÜĀúĆÜ×ĂÜךĂÙüćöìĊęêšĂÜÖćøĂšćÜĂĉÜǰ đߊîǰ ÿčßćêĉǰ ðøąÿĉìíĉĝøĆåÿĉîíčŤǰ ǰ ǰļ ǰĀøČĂǰ ǰ /FXNBOǰ ǰ$VMMFO ǰ ǰ ǰĀøČĂǰ ǰ ýĉøĉüøøèǰđÿøĊøĆêîŤǰ ĒúąÙèą ǰ ǰ
ǰ ǰÖćøĂšćÜĂĉÜìšć÷ïìÙüćöǰĔĀšøüïøüöđĂÖÿćøìĊęĔߚÚćÜĂĉÜĕüšìšć÷ïìÙüćöǰđøĊ÷ÜêćöúĞćéĆïĂĆÖþøßČęĂñĎšđ×Ċ÷îǰ ēé÷ĔßšøĎðĒïïÖćøđ×Ċ÷îĂšćÜĂĉÜêćöøąïïǰ"1"ǰéĆÜîĊĚ üćøÿćøĒúąîĉê÷ÿćø øĎðĒïï ǰǰßČęĂñĎšĒêŠÜ ǰ ðŘìĊęóĉöóŤ ǰßČęĂđøČęĂÜ ǰßČęĂüćøÿćø ǰðŘìĊę ÞïĆïìĊę ǰĀîšćĒøÖ Āîšćÿčéìšć÷ êĆüĂ÷ŠćÜ ǰ ×üĆâùìĆ÷ǰÙĞć×ćüǰĒúąđêČĂîĔÝǰÿćöĀšü÷ ǰ ǰÿĊíøøößćêĉ ǰüćøÿćøÙĀđýøþåýćÿêøŤ ǰ ǰ "DUPO ǰ( ǰ+ ǰ*SWJO ǰ# ǰ- ǰ ǰ)PQLJOT ǰ# ǰ" ǰ ǰ5IFPSZ UFTUJOHǰSFTFBSDI ǰCVJMEJOHǰUIFǰTDJFODF ǰAdvance in Nursing Science, 14 ǰ ĀîĆÜÿČĂ øĎðĒïï ǰǰßČęĂñĎšĒêŠÜ ǰ ðŘìĊęóĉöóŤ ǰßČęĂĀîĆÜÿČĂ ǰđöČĂÜìĊęóĉöóŤ ǰÿĞćîĆÖóĉöóŤ êĆüĂ÷ŠćÜ üĉÝćøèŤǰ óćîĉß ǰ ǰ ÖćøÝĆéÖćøÙüćöøĎšǰ ÞïĆïîĆÖðäĉïĆêĉ ǰ óĉöóŤÙøĆĚÜìĊęǰ ǰ ÖøčÜđìóĄ ǰ ÿëćïĆîÿŠÜđÿøĉöÖćøÝĆéÖćøǰ ÙüćöøĎšđóČęĂÿĆÜÙö $IBLSBWBSUIZ ǰ# ǰ;BIFFS ǰ" ǰ ǰ;BIFFS ǰ4 ǰ ǰKnowledge Sharing in Organizations: A Field Study.ǰ .JOOFBQPMJT ǰ4USBUFHJDǰ.BOBHFNFOUǰ3FTPVSDFǰ$FOUFS ǰ6OJWFSTJUZǰPGǰ.JOOFTPUB øć÷ÜćîÖćøðøąßčöĀøČĂÿĆööîćìćÜüĉßćÖćø øĎðĒïï ǰ ßČĂę ñĎĒš êŠÜ ǰ ðŘìóĊę öĉ óŤ ǰßČĂę đøČĂę Ü ǰßČĂę đĂÖÿćøøüöđøČĂę Üøć÷ÜćîÖćøðøąßčö ǰüĆîǰđéČĂîǰðŘǰÿëćîìĊÝę éĆ ǰđöČĂÜìĊóę öĉ óŤ ǰ ÿĞćîĆÖóĉöóŤ ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ
úąöýąöîŤààąóćúĄåìŢ îŖêė Ĉ ÜíĄí 4VQQMFNFOUBSZ îöăÛĜąďçĊĀìëĄìúą×ô
êĆüĂ÷ŠćÜ ÖøöüĉßćÖćø ǰ ǰ ÖćøðøąßčöðäĉïĆêĉÖćøøèøÜÙŤđóČęĂÿŠÜđÿøĉöîĉÿĆ÷øĆÖÖćøĂŠćî ǰ ǰ óùýÝĉÖć÷îǰ ǰǰ èǰüĉì÷ćúĆ÷ÙøĎöĀćÿćøÙćöǰÝĆÜĀüĆéöĀćÿćøÙćö ǰÖøčÜđìóĄ ǰýĎî÷ŤóĆçîćĀîĆÜÿČĂǰÖøöüĉßćÖćø %FDJ ǰ & ǰ - ǰ ǰ 3ZBO ǰ 3 ǰ . ǰ ǰ "ǰ NPUJWBUJPOBMǰ BQQSPBDIǰ UPǰ TFMG ǰ *OUFHSBUJPOǰ JOǰ QFSTPOBMJUZ ǰǰ *Oǰ 3 ǰ %JFOTUCJFSǰ &E ǰ Nebraska Symposium onǰ .PUJWBUJPO ǰ 7PM ǰ ǰ 1FSTQFDUJWFTǰ POǰ Motivation QQ ǰ ǰ-JODPMO ǰ6OJWFSTJUZǰPGǰ/FCSBTLBǰ1SFTT ǰ ïìÙüćöÝćÖĀîĆÜÿČĂóĉöóŤ øĎðĒïï ǰǰßČęĂñĎšĒêŠÜ ǰ ðŘìĊęóĉöóŤ ǰđéČĂîǰüĆîìĊę ǰßČęĂđøČęĂÜ ǰßČęĂĀîĆÜÿČĂóĉöóŤ ǰĀîšćìĊęîĞćöćĂšćÜ êĆüĂ÷ŠćÜ ÿć÷ĔÝǰéüÜöćúĊ ǰ ǰöĉëîč ć÷îǰ ǰöćúćđøĊ÷úćöǰ ǰÝü ǰĔêšêĂîïîǰÿí đøŠÜÙčöđךöÖĆîđßČĂĚ ĒóøŠĀîĆÖ ǰÙö ßĆé úċÖ ǰ %Jǰ3BEP ǰ" ǰ ǰ.BSDIǰ ǰ5SFLLJOHǰUISPVHIǰDPMMFHF ǰ$MBTTFTǰFYQMPSFǰNPEFSOǰTPDJFUZǰVTJOHǰUIFǰ XPSMEǰPGǰ4UBSǰ5SFL ǰLos Angeles Time, Q ǰ" üĉì÷ćîĉóîíŤ øĎðĒïï ǰ ßČęĂñĎšĒêŠÜ ǰ ðŘìĊęóĉöóŤ ǰßČęĂüĉì÷ćîĉóîíŤ ǰßČęĂðøĉââć ǰÿëćïĆîÖćøýċÖþć êĆüĂ÷ŠćÜ óĆîìĉóćǰ ÿĆÜ׍đÝøĉâ ǰ ǰ üĉđÙøćąĀŤïìøšĂ÷ÖøĂÜđîČęĂÜĔîüēøÖćÿüĆîđÞúĉöóøąßîö óøøþćǰ ǰ íĆîüćÙö ǰ ðøĉââć îĉóîíŤÖćøýċÖþćöĀćïĆèæĉê ǰöĀćüĉì÷ćúĆ÷ýøĊîÙøĉîìøüĉēøç ǰ %BSMJOH ǰ$ ǰ8 ǰ ǰGiver of Due Regard: The Poetry of Richard Wilbur. 1I % ǰ5IFTJT ǰ6OJWFSTJUZǰ PGǰ$POFDUJDVU ǰ64" ÿČęĂĂĉđúĘÖìøĂîĉÖÿŤ øĎðĒïï ǰǰßČęĂñĎšđ×Ċ÷î ǰ ðŘìĊęđñ÷ĒóøŠìćÜĂĉîđìĂøŤđîĘê ǰßČęĂđøČęĂÜ ǰÿČïÙšîđöČęĂ ǰÝćÖǰ63-ǰ"EESFTT êĆüĂ÷ŠćÜ ðøąóîíŤǰñćÿč×÷Čé ǰ ǰÖćøÝĆéÖćøÙüćöøĎš ÿĎŠĂîćÙêìĊęĔòśòŦî ǰÿČïÙšîđöČęĂǰ ǰöĊîćÙöǰ ǰÝćÖǰIUUQ XXX TJ NBIJEPM BD UI LN BENJO BEE@JOGPSNBUJPO EPDVNFOU@ųMFT @ QEG 5SFFTPO ǰ- ǰ ǰExploring a KM Process for Retaining Critical Capabilities.ǰ3FUSJFWFEǰ'FCSVBSZǰ ǰ ǰ GSPNǰ IUUQ LNFEHF PSH ǰ LOPXMFEHF NBOBHFNFOU QSPDFTT SFUBJOJOH DSJUJDBM DBQBCJMJUJFT IUNM
ÔąöýŞÚíê×úąô ǰ ñĎšÿîĔÝđÿîĂïìÙüćöÿćöćøëÝĆéÿŠÜïìÙüćöëċÜÖĂÜïøøèćíĉÖćøüćøÿćøðŦââćõĉüĆçîŤǰ ñŠćîøąïïǰĶ1BQFSǰ 4VCNJTTJPOķǰĕéšìĊęđüĘïĕàêŤǰ IUUQ KPVSOBM QJN BD UI ñŠćîÖćøøĆïøĂÜÙčèõćóÝćÖǰ5$*ǰ ÖúčöŠ ìĊǰę ǰÿć×ćöîčþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêøŤ