Equal Magazine Media Kit

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About Equal Magazine Rising stars in our community

GAY

PARENTING

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LGBTaste:

What to wear

RIGHT NOW

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What's at stake:

eLeCtION 2012

Equal Magazine, published by the Delta Foundation of Pittsburgh, is a new monthly publication for the Pittsburgh LGBT community and its allies. With over five years of experience publishing the Pride Mag, the official publication of Pittsburgh Pride, we kept hearing from the community that they were interested in seeing a similar type of magazine on a more regular basis and that’s how Equal Magazine was born!

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Starting in November 2012, Equal will be helmed by the same team of seasoned writers, photographers, and designers. This full color glossy magazine will deliver news, politics, entertainment, health, fitness, and travel features with a unique Pittsburgh twist and in an objective, entertaining and socially responsible format.

The LGBT Market MarketResearach.com in partnership with Witeck-Combs Communications estimates the US-based buying power of gay men and lesbians will exceed $2 trillion in 2012 and projects the community now includes 16.3 million individuals. According to Greenfield Online, four out of ten (40%) gays agree that ads influence their purchasing decisions for one product or service over another, and eight out of ten (80%) prefer to buy from companies that advertise directly to them.

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Our Readership...Affluent, Educated & Loyal!

Unlike any other LBGT publication in the region, Equal Magazine will guarantee to publish and distribute a minimum of 10,000 copies which will include 5,000 copies mailed to an exclusive list of LGBT movers and shakers. Additional copies will be distributed at LBGT friendly bars, restaurants, hotels, coffee shops, and theater lobbies in the Western Pennsylvania area.

Why advertise to the LGBT community?

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We dine out more than 10 times per month.

We are 6 times more likely to attend a concert or live theater performance.

We are 3 times more likely to go to a movie, nightclub or party.

We are educated and are 4 times more likely to have a graduate degree.

We are 3 times more likely to belong to a health club.

We are 2 times more likely to travel out of the country…68% of our population has traveled internationally and 87% has traveled domestically –in the past 3 years.

We are luxury car buyers (88% own or lease their own automobile).

We are technologically savvy (95% make purchases online and 81% use the internet for banking and bill paying.

Demographics based on Simmons Marketing Research/Community Marketing Inc.

Rates Business Rates Full Page Half Page Quarter Page Eighth Page

12x $800 $600 $400 $250

6x 1,000 800 500 350

1x 1,200 1,000 600 450

Please inquire about inside front cover, inside back cover, and back cover rates.

Non-Profit organizations are eligible for a 25% discount off published rates.

“Sponsored education” rates are available for a 25% surcharge.

Space is limited. All advertising is net. Guaranteed positioning is available for an additional cost.

Publication Schedule Equal Magazine will publish 11x per year on or around the first of every month. Artwork is due the 15th of the month prior. The Pittsburgh Pride issue will be a combined May/June issue.

Terms and Conditions All ads must be pre-paid by the time of publication. Ads are accepted only under the condition that the advertisers assume all liability and responsibility for any legal claims resulting from ads printed or not printed. No refunds.

Sizes

Mag Page Size

Width Height 8.375” 8.375”

Full Page Full page (bleed) 8.625” 8.625” Full page (non-bleed) 7.75” 7.375” Half Page Vert/Horiz Half page V 3.75” 7.375” Half page H 7.75” 3.625” Quarter Square Quarter Sq 3.75” 3.625” Eighth Vert/Horiz Eighth V 1.75” 3.625” Eighth H 3.75” 1.75”

Production Specs Acceptable File Formats 1. PDFs — Create the PDF document at the exact size of the desired ad (include bleed if your ad is a bleed). All graphics images or pictures used in the PDF must be 300 dpi at the exact size that they will appear. Color mode: CMYK 2. JPEG or TIFF files — only acceptable at the exact size of the ad at 300 dpi. TIFF files must have no layers. Save JPEG files as high quality - and NOT optimized for web. Color mode: CMYK. 3. EPS file — You must either RASTERIZE, or CREATE OUTLINES of the fonts used in your .eps file. Since EPS files can be heavy file sizes, we can accept them on CD, FTP download, or email.

Unacceptable File Formats 1. All GIFs and PNG files. Anything pulled from the internet has the chance of being unusable.

2. Some JPEGs. Photos downloaded off of the web (unless from a stock photo site or other high resolution online photo resource) will NOT reproduce in print.

Using any image you pulled from the homepage of a website will make your ad pixelated.

Advertising disclaimer: All display ads that contain problems such as (but not limited to) grainy image quality, image pixelation, low resolution, wrong file format, wrong size, incorrect information, misleading information or typographical errors are the sole responsibility of the advertiser and is not the responsibility of Equal Magazine, the Delta Foundation of Pittsburgh, or its volunteers, employees, affiliates or partner organizations.

3. RGB is the wrong color mode, switch to CMYK. 4. Native collected ad layouts, images, and fonts for Quark, Photoshop, Indesign or Illustrator are usable, but they are not preferred.

5. Office progams such as MS Word or MS Powerpoint, and similar progams are not acceptable.

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If you are not sure how to avoid any of these problems, please contact us. Email: ads@equalmagazine.org

Join us!

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For more information, to ask a question, or to place an ad, please contact us at 412-246-4451 or ads@equalmagazine.org.

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4 Delta Foundation of Pittsburgh | PO Box 100057 | Pittsburgh, PA 15233-0057

p: 412- 246- 4451 f: 412- 246- 7120