Media & Sponsor Guide
Join Us! Pittsburgh Pride is the centerpiece of a month-long celebration of the uniqueness and rich diversity of the Lesbian, Gay, Bisexual, and Transgender (LGBT) community. It is a time to remember the Stonewall Riots, which happened in New York City in 1969, and is generally recognized as the beginning of the movement in the quest for Human Rights. Locally, Pittsburgh Pride is led by the Delta Foundation of Pittsburgh, a 501(c)(3) organization who is dedicated to improving the quality of life for and visibility of the members of our community. Pittsburgh Pride, the Delta Foundation’s largest event, is now a 10-day extravaganza on Liberty Avenue in downtown Pittsburgh that has grown from 2800 people in 2007 to over 35,000 in 2010 (according to City of Pittsburgh estimates).
In 2011, our 10-day event includes the following highlights:
• Friday, June 3
• Thursday, June 9
• Friday, June 10
• Saturday, June 11
• Sunday, June 12
Pride Advocacy Rally on the steps of City-County Building Splash! the always-popular pool party held on Mt. Washington Pub Crawl …we’ll do the driving as you visit over 13 bars around town Pride in the Street…Pittsburgh’s largest outdoor street party featuring well-known national entertainment Pride Awareness March and PrideFest, a street festival on Liberty Avenue We are excited to present to you our 2011 sponsorship guide. Inside you will find information on becoming a sponsor of Pittsburgh Pride, as well as advertising in our PrideMag. We look forward to working with you on how we can best meet your company’s needs and have your message be heard, be seen and be remembered!
Demographics LGBT consumers wield an estimated $743 billion in purchasing power and market studies have shown that this community is more proactive than other groups about using their dollars to support LGBT-friendly companies. According to the 2009-2010 LGBT Consumer IndexTM Survey conducted by Community Marketing, Inc. (CMI):
The LGBT consumer is…. Wealthy, loyal and educated
• The median age for lesbians and gay men is 46 and 45. • The median HHI is $87,000 vs. $46,326 • 38% of LGBT households earn over $100,000/year • 71% of LGBT households have earned a college or graduate education
Socially active and culturally aware
• 37% of LGBT consumers dine out with friends at least once a week • 49% frequent visit a bar or club at least weekly or monthly • 40% go out to a movie at least weekly or monthly • 21% attend a live performance at least monthly
Generous on self-expenditures
• 71% of LGBT consumers own a car • 54% own their own home • 39% live with a cat or dog • 38% go to a gym or athletic club at least once a week • Spend over $800 a year on health and beauty products and services, more than $1,000 on fashion, and $2,000 on personal travel
Strongly connected with the Internet & Social Media
• 30% of LGBT consumers report past-year purchases of a PDA/Smart phone • Overall, they spend 14 hours a week on the Internet • 31% check Facebook a few times a day • 63% use social networking sites to socialize and meet new people, find old friends, or seek out entertainment • 46% check e-mail a few times a day • 46% text a few times a day According to the Associated Press, the LGBT market is “advertising’s most elusive yet lucrative target market.” By becoming a sponsor of Pittsburgh Pride, you have the opportunity to position your brand with a valuable consumer group. You’ll be validating and reinforcing your existing market and associating your brand with a demonstrated, faithful consistuency. SOURCES: Community Marketing Inc (communitymarketinginc. com), Witeck-Combs, Harris Interactive, Omniture
88% of gay men and 91% of lesbians report that their purchasing decisions are favorably influenced by corporate sponsorships of LGBT events and participation in LGBT charities.
More than 33% of LGBT adults say they have switched products or service providers because they found a competing company that supports their community and causes.
Press Coverage
Marketing Outlet
Date
Title
Estimated Total Impressions or Readership
PRINT Pittsburgh Tribune Review Sun, May 30, 2010 Pittsburgh Quarterly Summer 2010 Issue WHIRL Magazine June issue OUT Newspaper June issue Pittsburgh Post-Gazette Wed, June 2, 2010 Pittsburgh City Paper Thurs, June 3, 2010 Pittsburgh Post-Gazette Sat, June 5, 2010 Pittsburgh Post-Gazette Pittsburgh City Paper Thurs, June 9, 2010 post-gazette.com Sun, June 13, 2010 Pittsburgh Post-Gazette Mon, June 14, 2010 OUT Newspaper July issue New Pittsburgh Courier July 7, 2010 WHIRL Magazine August issue
Internet POP City POP City Google Blog
Wed, June 9, 2010 Wed, June 16, 2010 Thursday, July 01, 2010
A Beautiful Day in the Neighborhood Calendar Blurb Event Blurb Pride 2010 Hits the Streets Rally, concert, parade part of gay pride festival Two Sides of Pride A Conversation with Cleve Jones Letting the Pride Flags Fly (photo & caption) June is bustin’ out all over Downtown Sins of the Father Arts Festival, PrideFest add much color to Downtown Arts Festival, PrideFest add much color to Downtown Pride 2010 Sets Another Record Josephine Baker, New CD for Cox Photo of Chuck Tierney & Chuck Honse
Stunning Pride Week kick-off Pride Parade (main picture & slide show) Celebrating Pride 2010
TV KDKA-TV News (CBS) Sun, June 13, 2010 WTAE-TV News (ABC) Sun, June 13, 2010 WPXI-TV News (NBC) Sun, June 13, 2010
6 pm News 11 pm News 6 pm News 11 pm News 6 pm News 11 pm News
RADIO KDKA Radio morning Show KDKA Radio
Friday, June 4 Fri, June 4, 2010
Nate Phelps interview with Larry Richert & John Shumway Nate Phelps interview with Mike Pintek
233,327 40,000 233,327 30,000 206,520 72,000 206,520 72,000 1,250,000 206,520 30,000 10,000 132,610 17,000 17,000 724,522 68,000 140,000 109,000 102,000 89,000 119,000 26,600 132,800
WEBSITE OUT Online OUT Online
Wed, June 2, 2010 Mon, June 7, 2010
Interview with Sidney Alverez Interview with Tony Molnar-Strejcek
E-BLASTS
Friday, May 07, 2010 Wed, May 12, 2010 Thurs, May 20, 2010 Thurs, May 27, 2010 Wed, June 2, 2010 Mon, June 7, 2010 Thurs, June 10, 2010
Pride Reminder Discount Pride Tix Reminder PrideFest and Picnic Reminder 13 Days Until Pride Pride Advocacy Rally Got your Tix? Pride is just 2 day away! PRIDE is HERE!
PROGRAM BOOK PrideMag
Saturday, May 22, 2010
TOTAL IMPRESSIONS
3,496 3,440 3,430 3,439 3,433 3,419 3,424 20,000
4,311,827
2009 - 2010 Sponsors
2009 - 2010 Additional Participants ACLU of Pennsylvania AGH Positive Health Clinic Allegheny County Health Department ALPHA - AIDS Leadership for the Promotion of Health Awareness American Laser Centers Ameriprise Financial Animal Advocates Inc. Baltimore Convention & Visitors Assoc. Barebones Productions Belmont Amusement Co. Bet Tikvah Bigfun, Inc. BiPGH Blue Moon Blumedia Brewer’s Burgh Bears Burn This Butler County PFLAG Camp Bow Wow Pittsburgh South Carnegie Library of Pittsburgh Carnegie Mellon University Allies Carriage Park Apartments Cattivo Center for Inquiry -- Pittsburgh Chevy USA Chipotle Mexican Grill Cindy’s Munchies Citizens for Arlen Specter Classic Travel & Tours CLO Cabaret Coldwell Banker Community House Community of Reconciliation Cory’s Deli Dance Zone Dancers Da Vinci Teeth Whitening Daquila Hair Color Studio Dawn Hartman Photography Dignity Pittsburgh Donny’s Place Dozen Bake Shop Drag King Contest Dreams of Hope
Dyke March Dykes on Bikes East Liberty Presbyterian Church Eastside Laser Edward Jones Investments Eons Fashion Antique Episcopal Church of the Redeemer Equality Advocates of Pennsylvania Equality Pennsylvania Erica Higgs Ernst & Young Family Grill Families United Network First United Methodist Church of Pittsburgh Flying Colors Gary Nicklow Gay Naturists International (GNI) Gertrude Stein Political Club GLCC GLENDA Global Education Foundation GLSEN Pittsburgh Grandma’s Fries Greater Pittsburgh Joint & Muscle Center Greater Pittsburgh Unitarians Green Party of Allegheny County Harris Grill Hello Bully Hopewell Avon Howard Hanna Real Estate Human Rights Campaign Iron City Squares James Manzella LCSW, MA Jewels by Park Lane Julies Passion Parties Kathleen Schneider, Esq. Kazour’s Gourmet Keystone Alliance/Gaylife Newsletter Larry Leahey Dental Lambda Foundation Lazlo Productions Legacy Remodeling Liberty Travel Lipton BRISK Macy’s
Metropolitan Community Church of Pittsburgh MG’s Makin’ Scents Miss Greensburg Nationwide Insurance O-Zone Pennsylvania Highlands Community College-Allies Club Pennsylvania Prevention Project Pennsylvanians for Alternatives to the Death Penalty Persad Youth Empowerment Project PFLAG Pittsburgh Pink Party Productions Pitt Mens Study Pittsburgh Action Against Rape Pittsburgh AIDS Task Force Pittsburgh City Council Pittsburgh CLO & Cabaret Pittsburgh Cultural Trust Pittsburgh Dykes on Bikes Pittsburgh Frontrunners Pittsburgh GLBT Corporate Roundtable Pittsburgh Irish Festival Pittsburgh Ironmen Pittsburgh Lesbian and Gay Film Society Pittsburgh Nitro Pittsburgh Prime Timers Pittsburgh Public Theater Pratique Yoga Pride at Work Priory Hospitality Group Project HOPE/DASBV Purple Jesus Coalition Rainbow Alliance at the University of Pittsburgh Real Luck Café RedWater Designs Renaissance City Choirs Renewal by Andersen Ronda Zegarelli Roseland Resort Salon Richards Sanford-Brown Institute Servicemembers Legal Defense Network (SLDN) SGI-USA
Sixth Presbyterian Church Shepherd Wellness Spin St. Andrew Lutheran Church/ Lutherans Concerned Steel City Bowling League Steel City Derby Demons Steel City Softball League Steel City Stonewall Democrats Steel City Volleyball League Super Dawg’s Tails of the Tundra Siberian Husky Rescue The Animal Rescue League of Western PA The Goodie Truck The Link The Soap Peddler The Spaghetti Warehouse Thomas Waters Three Rivers Leather Club Three Rivers Eastern Area Tournament (TREAT) TLA Entertainment Group Trans World News Treehug Trading Co. Unitarian Universalists of Greater Pgh University of Pittsburgh Clinical Research Site UPMC Center for Inclusion in Health Care VisitPittsburgh Walnut Capital Partners Western PA Advocacy Initiative Western PA Humane Society Wild Coyote Saloon Womansplace Youth Service Coalition
Pittsburgh PrideMag Ad Rates & Art Specs
The PrideMag is a glossy, full-color magazine filled with anything and everything about Pittsburgh Pride including a comprehensive calendar, maps, and feature articles, and information about each of our events. It also includes up-close and personal interviews with local leaders and national artists who will be performing at Pittsburgh Pride. The magazine is printed with soy ink on paper that is 30% post-consumer recycled content, is certified by the Forest Stewardship Council, and is printed with 100% wind energy. • Over 20,000 magazines will be printed and distributed all over the tri-state area at the beginning of May at partner businesseson or before May 13, 2011. • PrideMag distribution will occur at partner businesses in Pittsburgh, Cleveland, Columbus, Erie, Wheeling, Steubenville, and Morgantown just to name a few! • An online copy of the publication will be available on PittsburghPride.org.
Mag Page Size Full Page Full page (bleed) Full page (non-bleed) Half Page Vert/Horiz Half page V Half page H Quarter Square Quarter Sq Eighth Vert/Horiz Eighth V Eighth H
Width 8.375” 8.625” 7.75” 3.75” 7.75” 3.75” 1.75” 3.75”
Acceptable File Formats :o)
1. PDFs — Create the PDF document at the exact size of the desired ad (include bleed if your ad is a bleed). All graphics images or pictures used in the PDF must be 300 dpi at the exact size that they will appear. Color mode: CMYK 2. JPEG or TIFF files — only acceptable at the exact size of the ad at 300 dpi. TIFF files must have no layers. Save JPEG files as high quality - and NOT optimized for web. Color mode: CMYK. 3. EPS file — You must either RASTERIZE, or CREATE OUTLINES of the fonts used in your .eps file. Since EPS files can be heavy file sizes, we can accept them on CD, FTP download, or email.
Unacceptable File Formats >:^(
1. All GIFs and PNG files. Anything pulled from the internet has the chance of being unusable. 2. Some JPEGs. Photos downloaded off of the web (unless from a stock photo site or other high resolution online photo resource) will NOT reproduce in Pittsburgh Pride and Pittsburgh PrideMag are a project of the Delta Foundation of Pittsburgh. The Delta Foundation is a not-forprofit organization. The Delta Foundation is a recognized 501(c)(3) charitable organization as set forth by the IRC (Internal Revenue Code). All contributions are tax-deductible to the fullest extent permissible by law. *For the purpose of advertising rates, to be eligible for a Non-Profit Rate, the purchaser must be recognized by the Federal Government as a 501(c)(3) charitable organization. Terms and Conditions These terms and conditions shall be deemed incorporated into every insertion order, space contract, or uncontracted advertisement
Height Non-Profit* Business 8.375” $600 $800 8.625” 7.375” $400 $600 7.375” 3.625” $300 $400 3.625” $150 $250 3.625” 1.75” print. Using any image you pulled from the homepage of a website will make your ad pixelated. 3. RGB is the wrong color mode, switch to CMYK. 4. Native collected ad layouts, images, and fonts for Quark, Photoshop, Indesign or Illustrator are usable, but they are not preferred. 5. Office progams such as MS Word or MS Powerpoint, and similar progams are not acceptable. If you are not sure how to avoid these advertising production problems, please contact us and we can either help you figure it out or design your ad for you (for an additional fee). Email: pridemag@pittsburghpride.org Advertising disclaimer: All display ads that contain problems such as (but not limited to) grainy image quality, image pixelation, low resolution, wrong file format, wrong size, incorrect information, misleading information or typographical errors are the sole responsibility of the advertiser and is not the responsibility of Pittsburgh PrideMag, the Delta Foundation of Pittsburgh, or its volunteers, employees, affiliates or partner organizations.
to Pittsburgh PrideMag unless specifically modified in a written agreement signed by the Delta Foundation of Pittsburgh. Furthermore, advertisements are accepted only under the condition that the advertisers assumes liability and responsibility for any legal claims resulting from advertisement being printed or not printed. Pittsburgh PrideMag reserves the right to refuse any advertisement without explanation. Payment for an advertisement is admission by the client that all materials used (claims, logos, photos) have been obtained legally, with permission of respective parties and that model releases were signed with permission to be published in Pittsburgh PrideMag.
We’re Going Green
We do it because…. ….it saves us money.
Reducing, reusing and recycling our waste lowers our waste collection and disposal bill for the event. These savings will increase as the cost of disposing of waste to landfill continues to rise.
….it conserves resources.
Energy and raw materials go into making the products that we consume every day. The potential for waste is highest in the world of special events where energy, materials and time are used to make an experience happen in a short period of time. Keeping those materials in the production cycle allows for those resources expended and collected during extraction and refinement to be conserved
…our sponsors and volunteers want it.
34,000
Many households now have access to recycling facilities and we promote a positive and responsible image to our event participants, vendors and volunteers by implementing recycling practices.
33,000 32,000 31,000 30,000 29,000 28,000 27,000
….it’s the Law.
According to Pennsylvania Act 101, the Solid Waste Reduction and Recycling Act of 1988, mandated communities, including the City of Pittsburgh, are required to recycle, at a minimum: • aluminum cans • high-grade office paper • corrugated cardboard • leaf waste (if generated) We’ve taken it a step further and provide for collection and composting (or other beneficial use) of food waste.
We are pleased that Zero Waste Pittsburgh certified Pittsburgh Pride 2010 as a GOLD level event in the City of Pittsburgh. Pride in the Street and Pride Fest collected over 3.25 TONS of recyclables during our events resulting in a 75% diversion from the landfills. 30-40% is considered excellent. In addition, the
PrideMag is printed with soy ink on paper that was 30% postconsumer recycled content, was FSC certified, and was printed with 100% wind energy.
35,000
Attendance in Thousands
The Delta Foundation and Zero Waste Pittsburgh, a project of the Pennsylvania Resources Council, are committed to making Pittsburgh Pride a “zero waste” event.
Gaining Momentum
26,000 25,000 24,000 23,000 22,000 21,000 20,000 19,000 18,000 17,000 16,000 15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0
2007*
2008
2009
2010
Source: City of Pittsburgh Estimates and ticket sales *indicates data for Pride in the Street only
Sponsor Benefits Chart Pride Partner
$10,000
Premier
$5,000
Diamond
$3,000
Gold
Silver
$2,000 $1,000
Full customizable to suit your needs Logo projected on bldg at Pride in the Street Category exclusivity Naming rights to an event PrideMarch premium spot
first 1/4
Banner ad on pittsburghpride.org
first 1/2
90 Days
30 Days
VIP to tickets to: Splash, Pub Crawl, Pride in the Street, PrideFest Beer Garden and Hospitality Suite
6
4
2
Verbal recognition from the Pride in the Street stage
4
3
2
1
Verbal recognition from PrideFest stage
8
6
4
2
Full Page
Full Page
1/2 Page
1/4 Page
Number of Vendor Booth(s) Registration waived
Any
2
2
2
1
On-site banner placement
8
6
4
4
2
Logo in local & regional pre-event advertising
Ad in PrideMag
Premium Placement
Logo on Volunteer T-shirts Logo on banners
(not transferrable)
for Pride in the Street & PrideFest
Listing in PrideMag Logo on pittsburghpride.org linked back to your website Parade registration fee waived
Bronze
$500
Add-on and Customize Diamond PLUS
Options for diamond level benefits
Add $350 for a Full Page ad in PrideMag Add $500 for a Full Page ad in PrideMag and 2 additional VIP tickets to
Delta Foundation Pride Events (which includes Splash, Pub Crawl, Pride in the Street and PrideFest Beer Garden and Hospitality Suite)
Gold PLUS
Options for gold level benefits
Add $350 for a full page ad Add $500 for full page ad in PrideMag & 2 VIP tickets to Delta Foundation
Pride Events (which includes Splash, Pub Crawl, Pride in the Street and PrideFest Beer Garden and Hospitality Suite)
Silver PLUS
Options for silver level benefits
Add $150 for an 1/8 page ad in PrideMag Add $350 for an 1/4 page ad in PrideMag Add $500 for 1/2 page ad in PrideMag Add any of the following to a sponsor package (if not already included):
$3,500 Your company logo on 10,000 cups that will be used at Pride in the Street $2,500
Your company logo on 1,000 PrideFest Beer Mugs that will be used at the Beer Garden at PrideFest. A great lasting keepsake that people will be use over and over again!
$400 Project your company logo onto the buildings at Pride in the Street $300 Web banner on pittsburghpride.org that will run for a minimum 30 days $250
Brand your company logo onto the top of one of our picnic tables that we use at Pride and then donate back to the City of Pittsburgh to use in a city park. A great way for your company to “give back� to the community.
“For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with a piercing familiarity. This ‘wait’ has almost always meant ‘never.’ We must come to see with the distinguished jurist of yesterday that ‘justice too long delayed is justice denied.’” –MLK
“Mothers, tell your children: be quick, you must be strong. Life is full of wonder, love is never wrong. Remember how they taught you, how much of it was fear. Refuse to hand it down– the legacy stops here.” –Melissa Etheridge “No government has the right to tell its citizens when or whom to love. The only queer people are those who don’t love anybody.” –Rita Mae Brown “If God had wanted me otherwise, He would have created me otherwise.” –Johann von Goethe
“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” –Dr. Seuss
“It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences.” –Audre Lorde
a project of the
Delta Foundation of Pittsburgh | Pittsburgh Pride | 429 First Ave. Pittsburgh, PA 15222 p: 412- 246- 4451 f: 412- 542- 1570 e: info@pittsburghpride.org w: www.pittsburghpride.org