PRABHJOTE KAUR PORTFOLIO BA FASHION HERIOT-WATT UNIVERSITY 2017
I N D E X
ABOUT ME ME, MYSELF AND I Womenswear SS17 DIVERSITY Womenswear AW18 URBAN LUXURY Womenswear AW18
PERSONAL INFORMATION Prabhjote Kaur
Indian pjkb@hotmail.com 07851214635
SKILLS Digital skills (Photoshop, Illustrator, InDesign, Premiere pro) Excellent communication skills Pattern cutting, sewing Cooperative team member Detail-oriented
EDUCATION
Heriot-Watt University / BA Fashion Design(Womenswear) SEPTEMBER 2015 - MAY 2017, LONDON Heriot-Watt University / BTEC Diploma in Fashion Design JANUARY 2015 - AUGUST 2015, LONDON London College of Contemporary Arts / BTEC Diploma in Contemporary Context FEBRUARY 2014 - NOVEMBER 2014, LONDON
EXPERIENCE HEMYCA / Design Intern SEPTEMBER 2016 - DECEMBER 2016, WHITECHAPEL, LONDON Babylon / Waitress OCTOBER 2015 - DECEMBER 2015, STRATFORD, LONDON Best One / Customer Assistant JUNE 2015 - JULY 2015, EARL’S COURT ROAD, LONDON The Cagecity / Fashion Intern NOVEMBER 2014 - DECEMBER 2014, SYDENHAM, LONDON
A young designer came from India to pursue a career in fashion, something that she has been passionate about from an early age. I took a big step by moving to London and study fashion. A versatile, motivated and committed individual within the workplace who possesses a diverse range of transferable skills including a good standard of communication skills, the ability to work own initiative or within the framework of a team. I am comfortable in positions of responsibility and have the ability to work calmly under pressure. The concept of my production is to create contemporary, and detail oriented ideas as a designer. My aesthetic is developed by taking inspiration from the surroundings and challenging the boundaries of construction, fabric manipulation, pattern cutting techniques.
CONCRETE RUFFLES
FASHION THEORY INTO MANUFACTURE ME, MYSELF AND I BA FASHION YEAR 3: SEMESTER 1
CO N CR E TE R UF F L ES The project focuses on the indivdual’s style and aesthetics. It begins with the introduction of my background, by exploring the cultural, religious aspect and interpreting it with the project. ‘Concrete Ruffles’ the title originated with the appreciation for architecture and feminine elements. I researched on 1950’s modernist Indian architecture and traditional indian silhouettes, these references were combined with SS17 trends, i.e.- ruffles. The concept is to merge the cultural references with latest trend and simple silhouette by emphazizing the details to produce high end designs.
CONSUMER
DEMOGRAPHICS Age- 23- 45 Income level- £20,000- £50,000 Ethnicity- Not specified Education- Graduated from LSF/ UAL Location- Urban Employment- Not Specified Marital status- Unmarried/married PSYCHOGRAPHICS Personalities- Active, creative, artistic, independent Attitudes- Positive, reserved Interest- Books, art (sketching), reading Lifestyle- Travelling, indulging different cuisines.
NAME- Prisha Foster AGE- 25 OCCUPATION- Fashion stylist, Blogger, Model LOCATION- Shoreditch INCOME- £30,000/ year STYLE- Artistic, confident, trend influenced DESIGNER LABELS- Comme des Garcon, Maison Martin Margeila, Loewe, Gareth Pugh LIFESTYLE- Love visiting art galleries and museum, Liberty, Dover Street Market, going for dinner in central London. INTEREST- Fashion, making artworks, travelling
COMPETITORS
PRICE COMPARISON TABLE ROKSANDA
GARETH PUGH
TOP
£495-£1600
£279-£500
JACKET
£1200-£4000
£900-£1900
TROUSER
£625-£900
£300-£900
SKIRT
£795-£3000
£370-£600
DRESS
£995-£1800
£380-£1300
MOODBOARD
SILHOUETTE
TREND
RUFFLES VOLUMINIOUS ABSTRACT
CONCRETE RUFFLES
RESEARCH/SKETCHBOOK
TAKING INSPIRATION FROM DESIGNERS I LIKE AND MIXING THE IDEA WITH THE INDIAN 1950s ARCHITECTURE AND RUFFLES.
PAPER SAMPLES PAPER SAMPLES BASED ON INITIAL RESEARCH
CUT DIFFERENT SIZE OF CIRCLES IN PAPER AND PINNED IT ON THE MANNEQUIN FREELY
FABRIC SAMPLES -
GATHERS MACHINE EMBROIDERY GEOMETRIC SHAPE CIRCLE AND SEMI-CIRCLE FOR RUFFLES
RUFFLED AND PLEATED FABRIC STITCHED TOGETHER AND ACHIEVED A NEW DESIGN
COLLAGING IDEAS/ DESIGN DEVELOPMENTS
FINAL OUTFIT
LIMITLESS
FASHION DESIGN FOR A COMMERCIAL CONTEXT DIVERSITY BA FASHION YEAR 3: SEMESTER 2
Fashion industry gives an exciting opportunity to individuals to develop creative ideas worn by everyone. ‘Diversity Now’ encourages new designers to invent design ideas for people with different abilities, shape, colour and sizes. The idea is to design garments for disabled arthritis patients, that are comfortable and accessible to wear. After researching about the condition, I chose three main functional details for the collection. I looked at knee, elbow, waist pads as arthritis patients tend to wear them to have support. I added details such as the magnetic fastener, fabric manipulation & zips. With the help of trends, colour and fabric, I designed a collection named ‘Accessible’ and it’s for the Autumn Winter 2018 season and the colour palette is ‘Fade to grey’. The title of the concept is ‘Limitless’, free like birds. The essence of comfort and still be fashionable is put together into the collection. The beauty of this collection is that it can be worn by everyone.
MARKET
RESEARCH
DEMOGRAPHICS Age- 22- 35 Income level- £20,000- £30,000 Ethnicity- Not specified Education- Graduated from Kingston, Middlesex University Location- Urban Employment- Not Specified Marital status- Unmarried/married PSYCHOGRAPHICS Personalities- Creative, independent, workaholic Attitudes- Positive, reserved Interest- Writing, reading articles and novels Lifestyle- Visiting places and embracing life, appreciating surroundings and people.
N A M E- R ose Pa tel AGE- 27 E DU C ATIO N- MA LI TERATURE OC C UP ATIO N- A ssi stant Professor i n K i n gst o n U n i v e r si t y L OC ATI O N- S h oredi tc h, East London I N C O ME- £ 2 0 , 0 00/ year S TY LE - C om f o rt abl e bu t fashi onabl e, m i x i n g i de a s wi t h l a t e st t r e n ds I N T E R ESTS- Readi ng magazi nes, onl in e bl o gs , wr i t i n g a n d ba k i n g L I F E S T YLE- V isiti ng mu seu ms and gal l e r i e s, L i be r t y wi t h fr i e n ds a n d fa m i l y.
COMPETITORS ALEXANDER WANG - Sportswear - Contemporary - Streetwear ALEXANDER WANG
Y3 - YOHJI YAMAMOTO - Minimal
Y3
CHRISTOPHER RAEBURN
TOPS
£50-£900
£85-£355
£100-£590
SKIRTS
£60-£900
£270-£400
£70-£680
TROUSERS
£300-£400
£95-£750
£150-£900
JACKETS
£300-£4500
£270-£900
£300-£2500
DRESSES
£100-£5500
£140-£500
£625-£1000
- Sportswear - Urban - Contemporary
CHRISTOPHER RAEBURN - Sportswear - Contemporary - Urban
MOODBOARD
SILHOUETTE
TRENDS
DETAILS
TEXTURE/COLOUR/FABRIC
RESEARCH/SKETCHBOOK
SKETCHES ON URBAN CLOTHING PLACED DIFFERENTLY ON THE MANNEQUIN. GETTING INSPIRATION FROM URBAN GARMENTS AND IT’S DETAILING FROM SPORTSWEAR
LOOKING AT THE DIFFERENT BODY SHAPE - CURVED, BENT, DEFORMED AS MOST ARTHRITIS PATIENTS SUFFER FROM STANDING STRAIGHT
LUCY JONES, A BRITISH DESIGNER CREATED A COLLECTION FOR DISABLED PEOPLE. LOOKING AT THE COMFORTABLE SILHOUETTE AND DETAILS DERIVED FROM KNEE PADS
INITIAL DEVELOPMENT BASED ON RESEARCH - PLEATED KNEE COVERS ATTACHED TO THE TROUSERS - ZIPS FOR ACCESSIBILITY - ROUND SILHOUETTE TO SHAPE THE BODY CURVES
EXPERIMENTED WITH THE MAGNETIC FASTENER AND SHAPE INFLUENCED BY KNEE AND ELBOW PADS. ZIP ON KNEE COVERS SAMPLE
DESIGN
DEVELOPMENTS
LIMITLESS
‘ACCESSIBLE’ COLLECTION
FRONT
BACK
FINAL
GARMENT
DIVERSION
CAPSULE COLLECTION- URBAN LUXURY BA FASHION YEAR 3: SEMESTER 2
‘Diversion’ the title name originated while researching about cubism, architecture and geometric shapes. Luxury to me is a comfort as not everyone can have that either it’s financial comfort or wearing a stunning outfit. My concept of adding luxurious look is to have good quality fabrics, a properly finish to the garment and how comfortable it is to be worn. I also looked at sportswear inspired garments and details for my collection. The collection name is ‘Arc-Lines’ and it’s for Autumn Winter 2018 season. I chose magnets because how they make the garment more accessible to everyone such as less able people. My aesthetic is to have a simple silhouette and use interesting details. I also looked at another functional detail i.e. pockets specifically origami pockets which came to my mind because of the geometric shapes. My idea is to have this collection for disable people too to bring more diversity.
MARKET RESEARCH ROKSANDA - Inspired by art, sculpture and architecture - contemporary Luxury
CHRISTOHER KANE - Inspired by architecture - Urban - contemporary
DELPOZO - Luxury - Urban acrchitectural based silhouette
JANICE PERKINS, A 28 YEAR OLD WOMAN -WORKS AS A FASHION EDITOR FOR DAZED -EARNS £50,000 PER ANNUM -LIVES IN MAYFAIR -LIKES ROKSANDA, STELLA MCCARTNEY, JOHN GALLIANO -ENJOYS VISITING GALLERIES, TRAVELLING, READING -SHOPS AT DOVER STREET MARKET, FARFETCH.COM, ASOS -STYLE IS COMFORTABLE, DETAILS ORIENTED, TRENDS INFLUENCED
MOODBOARD
SILHOUETTE
INITIAL RESEARCH COLLAGING BY MIXING THE IDEAS
EXPERIMENTING WITH THE FABRIC MANIPULATION TECHNIQUES- PLEATS, ORIGAMI POCKET, DARTS MANIPULATION PLEATING IN DIFFERENT WAYS - IRONING, STITCHING AND ADDING RIBBON FOR AN ARCHITECTURAL LOOK.
DIVERSION ‘ARC-LINES’ COLLECTION
OUTFIT 1
OUTFIT 2
TOILE MAKING FOR BOTH OUTFITS
PROCESS FINAL GARMENT MAKING