The future of Rotary in our hands Let’s start with a quick analysis of what is considered service in the 21st century. Service is a unique combination of philosophy and actions and in this century will continue to have an ethical, responsible and humble role. It will continue to be the antithesis of the impersonal low-level and narcissistic conduct of a part of our society that has deteriorated over time. As a result of globalization, the 21st century will see the development of more multiracial and multicultural communities. This will generate opposed interests and consequently, the need for an entity capable of mediating these disputes and with emphasis in solidarity, peace and world understanding. Rotary will become the catalyst of the forces generated by this new global community, for which service has been defined by providing financial or physical help, but that now needs to change. Rotary will have to find possible solutions for the new requirements of service, and leverage their promotion. The 21st century will surely be based on technology. Our mission will also be to serve as a bridge between these technological developments and people in need. For Rotarians around the world to be successful in the future, they have to focus on three major missions of service: 149