Fishermen of Human Beings Rotarians receive the nontransferable task of becoming FISHERMEN OF HUMAN BEINGS when they join Rotary. This means that as soon as we understand the meaning and true nature of our organization, we are transformed into fishermen and fisherwomen of human beings, a noble task for all Rotarians alike. Which human beings are we interested in? Adult men and women, who are honest, have good character and stainless reputation in both their professional and private life. What should we do to attract them? A well developed service project is the best way to attract these honorable citizens to Rotary. By implementing self-sustaining projects that respond to the needs of the community, we will attract and fascinate a multitude of top professionals. When invited to participate in this project before being invited to join the club, the prospect member not only learns all that the club does, but also starts to think about similar projects that would fit with Rotary’s commitment to serve the community. Our projects (or our bait) are held by several fishhooks in the shape of an “S,” symbolizing the 5 Ss of Rotary, which stand for qualities that Rotarians must have when working for our organization: SIMPLICITY, SERIOUSNESS, SAGENESS, SOLIDARITY and SERVICE. Even though our search for human beings may take us to deep waters, we can easily identify prospect members by observing their conduct in life and their willingness to help other fellow human beings to find a solution for their problems. The fishing line we are going to use will depend on the person’s qualities. In the case of those tougher candidates who at first may resist our 159