The Social Media and Rotary’s universe - Part 2 After we have completed the first part of the Public Image Reformulating Plan, involving essentially the visual realignment and the unification of institutional logos of Rotary and the Rotary Foundation and their programs, which correspond to almost 10 to 15% of the Plan that derived from a joint work with na external consulting company, we are going to start now the most important part and which dense content includes the public propagation of our brand, programs and projects and to effectively clarify to the public who we are, our purpose, relevance, values and principles. For this new step to be effective, the social media must be wisely used to spread these themes to humanity, particularly to whom they are mostly unknown. These focus groups must throughout the implementation of this process, recognize the Rotarians, as leaders with well defined purposes, available to join available resources and that are engaged in contribute to a positive change in the community to which they serve, producing impact in the local and global scale. For this to be viable, the several communication means must be set in motion in a coordinated way, for not only speak the same language and transmit a coherent message, but also utilize some fundamental aspects, common to all media, through pillars of content, which are: Rotary Headlines - with focus on what is happening because of Rotary and Rotarian’s action, advertisement of important projects
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