The evolution of thinking: Shifting Paradigms In the business world, time and again changes require an evolution in the way products are made or services are provided, altering at times the culture of corporations. It’s not different with Rotary, although it happens with certain particularrities which are not always understood. Changes in Rotary require breaking free from paradigms. It requires time, as in Rotary we do not improvise. Such changes come about because of human needs or they are propelled by the use of available technology which can be employed to expand our ability to serve. In the past, we tended to believe that changes came in ready-to-use templates, but nowadays we know very well that one single template for change is a passport to failure. Because Rotary is all over the world, it is exposed to many cultures and idiosyncrasies that require flexibility on the application of methodologies to achieve our Objective. For example, if we are to attract young leaders to our ranks, we have to communicate accordingly, prepare them based on their expectations and act in a modern way. A young adult will only be attracted to a vibrant Rotary, one that offers solutions and the feeling of a job well done; a Rotary which validates the individual efforts put in the work at hand for the improvement of the communities. Let’s analyze some points.
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