The Life of Plastics Packaging
Green Packaging Conference 21 November 2013 | Jakarta
Geert Van Ballaer | Marketing Manager Borouge Marketing Centre Film & Fibre
1
The Lives of Plastics Packaging
Green Packaging Conference 21 November 2013 | Jakarta
Geert Van Ballaer | Marketing Manager Borouge Marketing Centre Film & Fibre
2
Content
Borouge
Positioning plastics in packaging
Sustainability in food packaging
Borstar速 solutions
Food for thought 3
Content
Borouge
Positioning plastics in packaging
Sustainability in food packaging
Borstar速 solutions
Food for thought 4
Borouge‌groundbreaking international partnership at the forefront of next generation plastics innovation
5
We are a leading provider of polyethylene and polypropylene solutions
infrastructure
automotive 6
advanced packaging
Our mission: “Value Creation through Innovation” ‘Commodity’ path
Feedstock
Olefins
Polyolefins
‘Value Creation’ path
Feedstock
7
Olefins
Polyolefins Converters End users
Consumers
Re-use Recycle Recover
Solutions that address major global challenges
Less CO2 emissions
Climate
Safe medical devices
Health 8
Clean water distribution and sanitation
Water
Access to reliable energy
Energy
Food protection
Waste
and safety
Management
Food
Current production capacity Abu Dhabi
Fully integrated olefins and polyolefins site
Total annual capacity of 2 million tonnes polyolefins
9
Benchmark for HSE and Operational Excellence in the Middle East
1.14 million t/y of Borstar enhanced PE 800,000 t/y of Borstar enhanced PP
2 Ethane crackers, producing 2.1 million t/y ethylene
The world’s largest olefins conversion unit producing 752,000 t/y propylene
Borouge 3: Supplying growth for the future
10
3rd ethane cracker, producing 1.5 million tonnes of ethylene per year (t/y)
Two Borstar enhanced polyethylene units with a capacity of 950,000 t/y
Two Borstar enhanced polypropylene units with a capacity of 900,000 t/y
350,000 t/y LDPE (low density polyethylene) unit with unique technology for Film and W&C
Total annual capacity of Ruwais in 2014 will be 4.5 million t/y – the world’s largest integrated polyolefins plant
Content
Borouge
Positioning plastics in packaging
Sustainability in food packaging
Borstar速 solutions
Food for thought 11
Plastics are used in every part of modern living Around one third of plastics goes into protective packaging
Transport, housewares, crop protection and electronics also rely heavily on plastics
12
Plastic packaging is essential to modern living‌ Groceries bought loose and would be cooked on the same day for the whole family...
13
...but, we want to shop once a week, have fresh food each day and eat fruit out of season!
Revolution in food / retail packaging
14
Waxed paper replaced for dairy products
Boil in the bag
Thermoformed trays
Dairy pots with clickon / peelable lids
Rigid containers for fragile fruit
Vacuum packs Frozen food
Microwaveable pouches
Metalisable packaging
Plastic packaging image Borouge engages in discussions with consumer packaging brand owners and Start the presentation withretailers the “PLASTICS IN RETAILING� video
Together we aim to dispel the myths around plastics and actively work towards a truly sustainable approach to plastics packaging. 15
Myth-buster: Plastics are major contributor to waste…? Plastic packaging means less waste, less energy, fewer resources, less cost and lowest environmental impacts
Plastic packaging does not add to the world’s environmental burden
16
Myth-buster: Plastics consume valuable oil‌? Less than 4% of oil and gas ends up in the form of plastic
The average shopper uses more oil driving to the supermarket than is used in all the plastic packaging that protects their goods
17
Creating global challenges?
18
Addressing the real issues with plastics requires education… Reduce Overall carbon and water footprint reduction e.g. by material choice, product design and weight reduction
Reuse Enhance durability and reusability of applications
Support to reuse alternatives from pallet return to reusable bags
19
Recycle Design solutions allowing recycling and use of recycled material
Recover Solid Recovered Fuels Ensure suitability postconsumer plastic waste in energy recovery options
Use of Life Cycle Thinking an essential mindset for sustainability improvement Optimize overall performance by taking the entire life cycle into account
Reduce, Reuse, Recycle, Recover
Consumer
Food
Value National
Producer
Government Chain
Film
Distribution
Converter
& Retailer
optimized with total life cycle in mind
Polymer products are an essential part of the total product life cycle
Avoid piecemeal approaches that shift problems from one part of the life cycle to another
Brand Owner
Close the loop
& Packer
20
System & product design must be
Polymer Producer
Food Producer
How green are plastics? Example: Shrink/Stretch Film
x6
1 kg
Alternative materials
6 kg (metal, paper, cardboard, wood)
142 MJ
x 2.4 58 MJ
Plastic
Plastic
Greenhouse gas emissions (total LC) 8.8 kg CO2-Equiv
x4 2.2 kg CO2-Equiv
Plastic
Alternative materials
Energy consumption (in total life-cycle)
Alternative materials
Comparable mass (equal functional unit)
Use of 1kg plastics saves 84 MJ energy and 6,600g CO2 21
Source: Denkstatt, Germany
How green are plastics ? Example: Woven Fiber bag Cotton Highly resource-intensive production
7,000 – 29,000 liter water per kg Use of Pesticides Use of Land
Polypropylene 43 liter water per kg PP
Plastic Source: Denkstatt, Germany 22
Plastic
Plastic
How green are plastics ? Example: Sacks and Bags Alternative
Borstar PE Conventional LDPE
Paper bags Mass x 2.5 Energy x 1.5 Leaching ?
Paper
Borouge Borstar PE
1
17 % less mass than conventional LDPE
Plastic Source: Denkstatt, Germany 23
Plastic
2 Plastic
3
Content
Borouge
Positioning plastics in packaging
Sustainability in food packaging
Borstar速 solutions
Food for thought 24
Impact of plastics packaging on sustainability in the food supply chain
Packaging represents 4% of all the energy used in the food supply chain
Plastics packaging reduces the overall energy consumed in the supply chain logistics
Food Production 63% Energy Use Mix In Food Chain
Preservation of plastics through downgauging is essential for sustainability
Consumer Use 27%
Retailing 3% Packaging 4%
Transport to retail 3% Source: Table for One, Incpen (2009)
25
26
Extending shelf life... In the less developed world up to 50% of all food is wasted between harvest and home
In a ‘packaging-oriented’ society wastage is reduced to around 3%
50% WASTE HARVEST TO HOME
Modern storage and distribution 3% FOOD CHAIN WASTAGE LONGER ON THE SHELF
reduce spoilage
Research shows that shrink wrap extends the life of a cucumber on the shelf from around three days to more than ten days
Extended shelf life means less preservatives plus extended life in the home LONGER IN THE FRIDGE 27
Benefits of plastic packaging? Environmental impact of food distribution
Without plastic packaging, a retailer’s vehicle fleet would make 50% more journeys Source: Plastics Europe 28
Impact of food waste on carbon footprint of fresh meat packaging systems Example of impact of food waste (meat) on carbon footprint of overall system.
Seal failures are the leading cause of leaking packages.
High performance polyolefin-based sealants ensure efficient and safe product distribution.
Even small increases in seal failures can have a significant effect on environmental impact.
10
Carbon Footprint, Relative Value
9 8 7 6 5 4 3 2 1 0 Package Only
Package + Package + Package + 1% waste 2% waste 3% waste
Package Package Product Product Waste Waste (steak) Source: Sealed Air streamlined LCA; not peer-reviewed 29
Packaging Role in Enhancing Sustainability
Processor
Retailer
Consumer
30
Need/Opportunity
Packaging Solution
Spoilage/damage Production yield losses Contamination
Leak-resistant packaging Barrier technology Efficient filling systems
In-store prep losses Spoilage/damage Product expiration
Abuse resistant packaging Extended shelf life Vacuum or MAP packs
Cooked/served too much Not used in time Spoilage/damage
Portion control Resealable packs Freshness preservation
Content
Borouge
Positioning plastics in packaging
Sustainability in food packaging
Borstar速 solutions
Food for thought 31
Borstar technology thinner, stronger, tougher! Unique Borealis’ proprietary technology Catalyst and process technology enables enhanced polyethylene and polypropylene plastics solutions
Benefits Excellent balance of processability and mechanical properties
Improved properties such as increased stiffness and tensile strength
Reduced processing costs Material savings of up to 30 percent Less energy consumption 32
Benefits of Borstar in preserving resources Cooking oil stand-up pouch
Reference Film (C8 0.926 / C8 0.926 / C8 0.920) 130 µm Borstar Film (C8 0.926 / FB2310 / C8 0.920) 130 µm
The challenge
Cost reduction pressure of the customer yet maintaining pouch performance The solution
Borstar PE to replace core layer of an originally 3-layer C8 LLDPE film The benefits
Higher Dart Impact Strength Stiffness Ability to down-gauge by 12% while maintaining 100% pouch performance
Easy tear Replacement of more expensive C8 materials Superior stiffness / strength and ability to down-gauge 33
Borstar Film (C8 0.926 / FB2310 / C8 0.920) 115 µm
700 600 500 400 300 200 100 0
656 527
512 448 444 349
1% Secant Modulus (TD) MPa
Dart Impact (g)
50 40 30
39 32 27 22
20
14
11
10 0 Haze %
Tear (MD) (g)
Benefits of Borstar in preserving resources Pallet shrink film using monolayer extrusion The challenge
Shrinkage MD/TD 60/40% Good Retention / High Cold Shrink Force Balance of strength, toughness and stiffness The solution
Monolayer Blend: 50% LDPE (MFR 0.3) 50% Borstar The benefits
Down-gauging >20% Improved retention/very high cold shrink force Low hot shrink force, no hole burning Freedom to tailor the shrinkage properties with Borstar rich blends 34
Content
Borouge
Positioning plastics in packaging
Sustainability in food packaging
Borstar速 solutions
Food for thought 35
What else can packaging be used for ‌ ?
36
The public image of plastic packaging...
Is it right to deprive the world of the use of the most versatile, long lasting, cost effective part of modern living, because we cannot manage waste? 37
The solutions do exist… The solution to litter is not to damn plastic It’s disposal in a responsible way – reuse, recycle, recover!
38
Last word‌ A life without plastic?
39
Thank you
40