Elevating Whisky Investing
From Collecting to IPO
Fah Mai Holdings
The 5 Mythical Creatures is a single cask bottling following from The Olympians, a limited release of 12 single cask bottles, each depicted by a Greek god. Startyourcollectiontoday
2024 is off to a racing start for many, and Fah Mai Holdings is no exception The company has almost completed the IPO process, which will see it listed in a further commercial market, further elevating its status as one of the world’s leading spirit traders and alternative asset management companies
There are many reasons to be excited about this company’s rising star, and a lot to be positive about as we enter 2024, and a new era of technologybased investing So let’s dive in and be immersed in our fabulous articles for January.
This month we thought we’d share a little about the rising star that is Fah Mai Holdings, and have a look at the amazing women in the whisky industry While we were at it, we thought we’d explore one of Thailand’s best hotels, and browse some watches for the finer sex
We hope you enjoy
Publisher: HEVN Creative info@hevn com au
Editor: Barry J Johnston info@hevn com au
Sales: Nigel Ng
production@hevn com au
Partners: Fah Mai Holdings louis@fahmaiholdings com
Art Director: Barry J Johnston info@hevn com au
Designers: Barry J Johnston HEVN
Contents
Page 3 Intercontinental Bangkok Page 14 Women In Whisky Page 21 FMH Elevating Whisky Page 30 Right On Time Page 32 Cartier Page 33 Hermes
Page 34 Jaeger LeCouture
Page 36 Rolex Page 37 Audemars Piguet
The City of Angels, Bangkok, Thailand, throbbed with an energy that is both old and new. It is where tall skyscrapers break the clouds, but ancient temples speak volumes of ancient times Amidst this fascinating disarray, located at the centre of town, is the grandeur of Thai Elegance, which offers luxury that will leave one with lasting memories
The TAT has stated that "domestic tourism is also projected to soar, with the TAT expecting 160 million trips within Thailand this year and a remarkable 200 million in 2024." These numbers give a promising picture of Thailand’s travel industry, showing its ability to sustain progress and economic well-being In combination with Bangkok's alluring charm and TATfocused endeavours, Thailand will remain a preferred vacation spot for many years
The tourism sector of Thailand is thriving, and attracting tourists from all around the world The country’s lively capital, Bangkok, has become one of the most visited cities in the world for 2023 by becoming number five on a Travel survey
This surge in popularity aligns with the Tourism Authority of Thailand's targets: In 2023, the number of international arrivals will range between 25 and 30 million while in Additionally, the TAT has forecast that 160 million domestic trips in the country are going to surge while an astounding 200 million have been predicted for 2024
Staying in high-rise hotels will guarantee you the luxurious getaway you yearn for The floorto-ceiling windows provide stunning views of the city’s skyline, while large soaking tubs and king-sized beds invite you to relax and enjoy
Despite this, a trip to Thailand is not complete without enjoying its food The culinary landscape of Bangkok is a musical exploration where master chefs reimagine traditional fare with modern flair, and local chefs cook their hearts out, ensuring the spice and sweetness are intertwined
After a day in the vibrant city, escape for restoration and relaxation through spa and massages – the Thai oasis to tranquillity where time stands still Feel free to bury your confidence under the knowledgeable hands of therapists who massage your muscles with traditional Thai methods or stimulate your senses through aromatic herbal treatments
Bangkok has luxurious hotels and is an entry point to Thailand's rich culture and history Being in Bangkok is almost essential to merge travel and culture
If you are looking for an opulent retreat, InterContinental Bangkok delivers the perfect blend of sensory fulfillment and lasting memories
Nestled in the centre of the hustle of Bangkok city, InterContinental is a hotel that combines Thai tradition with modern style - an epitome of luxury in Bangkok Now that we start our journey, you are welcome to dive into the magical world of this establishment
Located in Bangkok’s Central Business District directly adjacent to the BTS Chidlom Skytrain, InterContinental Bangkok is within walking distance of the capital’s central lifestyle shopping and significant business locations For two decades, the hotel has been part of the city of Angels’ landscape, and its recent multimillion-dollar renovation and impressive makeover now positions InterContinental Bangkok like never before, re-emerging as a modern grand hotel designed for contemporary living
The establishment reflects the rich cultural fabric that represents Thai sophistication and how perfectly it blends in with modernity As soon as one enters through its ornate Thaiinspired doorways, the hotel transports guests to a realm where opulence intersects with tradition
The hotel has re-emerged with artistic nods to the beauty of Bangkok’s architecturally magnificent palaces, cultural attractions, and the city’s famous skyline, offering 381 all-new luxury guestrooms, including Club InterContinental rooms and a range of suites
The lobby, decorated with Thai silk and natural tone colours, prepares the ground for a luxurious guest experience Furthermore, the sumptuous combination of traditional Thai and modern designs is present in every hotel corner Its attention to detail, from beautifully handcrafted furniture to each room being captivated by the lush colours of Thai silk, radiates a warm and welcoming ambience – one that is both classy and culturally rich
The accommodations are a symphony of luxury where each tone is carefully designed to produce an uplifting experience for the guests The rooms and suites, decorated in Thai style, provide luxury refuge. In the rich environment, local materials like detailed wooden headboards and hand-woven textiles create a sense of authenticity
The spectacular scenes of the Bangkok skyline from large glass windows in rooms take the guest experience to a new level As the skyline becomes an array of light in twinkling lights at night, guests are welcomed with a show that befits luxury. Each room is like a haven of peace, where modern facilities harmoniously combine with Thai elements and offer travellers an ideal combination of comfort and style The hotel is more than just a place to stay
It serves as a door that leads you into the cultural mosaic of Thailand Their dedication to the Thai style is reflected in their curated experiences that allow guests to experience local traditions and modernity
In the spectrum of spa and wellness, Bangkok is known for its oasis of tranquillity Thai-inspired spa therapies combine traditional practices and indigenous ingredients and take guests into a world of bliss The talented therapists who master Thai massage techniques will remove and rebalance your tensions from that overdue stress
Wellness amenities such as advanced gyms and relaxing pools add to guests' overall well-being, completing an all-rounded experience beyond what is typical.
While travellers enjoy Bangkok’s bustling streets, the InterContinental offers a haven of tranquillity at its state-of-the-art spa and wellness facilities The spa, whose every detail has been carefully curated, is a place of calm amidst the city’s vibrant energy where guests can restore their senses before heading for another journey.
The Intercontinental Hotel offers gastronomic enthusiasts a culinary adventure matching the city’s famous street food. The signature restaurants of the hotel, each a culinary jewel in its way, reveal the variety and depth of Thai cuisine
The classic Thai flavours are creatively displayed in a modern ambience at the hotel’s prestigious restaurants From Tom Yum (spicy soup) to Pad Thai (stir-fried noodles), every dish is a creation of genius that parades the chefs’ culinary skills.
The interior of the restaurants is a feast to behold as Thai artefacts are decorated with controlled colours and patterns with ambient lighting that makes them romantic and sophisticated
Their exquisite dining is something not to be missed, and we have compiled a list of their promising journey you can indulge in.
SoCal:
Experience the California splendour. This revolutionary restaurant is a new venture and the first establishment in Bangkok. Every other dish, including succulent lobster tostadas and tender slow-cooked lamb necks, is a testament to the abundant richness in the Californian culinary industry.
Espresso:
The authentic all-day dining venue will take you to the busy market streets of Bangkok You will get to observe talented chefs prepare culinary wonders at live cooking stations, utilising only premium products to regenerate the vivacity of Thailand. Every meal here has a gastronomic adventure that testifies to the artistic nature of Asian cuisine.
Fireplace Grill and Bar:
Their timeless classic, European-style restaurant opened in 1966 and was purposed for guests to enjoy traditional and delicious dishes Their steak and seafood are cooked to perfection for demanding taste buds Here is where tradition meets perfection, making your dining magical
Summer Palace:
Appreciate the complex flavours of Cantonese cuisine at this genuine restaurant, where all dishes are masterpieces created by skilful chefs. From beautifully constructed dim sum to lavishly prepared speciality dishes, every mouthful is a tribute to China's more than two thousand years of culinary tradition Guests can also see the artistry of ‘live’ kitchen cooking
expect to find a wide range of meeting and event
Business travellers can expect to find a wide range of meeting and event services at InterContinental properties worldwide, designed to help them host successful and productive gatherings The establishment offers guests from different group sizes with a wide range of meeting and event spaces
Whether in a private boardroom or one of the grand ballrooms, it can be met with just the suitable space Moreover, many InterContinental hotels have lovely outdoor spaces, such as gardens and terraces, where receptions or parties can be held
To meet the business travellers’ needs, the hotel offers a complete set of meeting and event services, ensuring a smooth planning & implementation process These services include event planning and management, audiovisual equipment rental, catering facilities arrangement, personal and team transportation arrangements, and on-site security
Their goal and vision are to deliver every event's success with hints of warmth and efficiency
If it's your first time in the country, there is no need to worry InterContinental Bangkok provides guided tours to nearby historical sites
or exclusive workshops on traditional Thai arts and crafts so travellers connect deeply with the vibrant culture of their destination The concierge is knowledgeable about the subtleties of Thai hospitality and can serve as a cultural intermediary for guests to provide them with insights that are more than just typical tourist information
At the core of InterContinental Bangkok’s appeal is its dedication to delivering impeccable service The staff’s hospitality is in itself an embodiment of Thailand’s graciousness and warmth Each interaction is an effortless combination of professionalism and sincere hospitality, making the guests welcome and treasured
Every detail of a guest’s stay is tailored
from the first welcome to the final goodbye The focus on detail, whether in meeting specific requests or anticipating the needs of sophisticated travellers, has become a hallmark that defines luxury within the hotel
The start of a dream getaway for travellers
Intercontinental Hotels, a brand synonymous with luxury, sophistication, and impeccable hospitality, has consistently set the standard for excellence in the global hospitality industry. With a history spanning several decades, Intercontinental Hotels has become a beacon of comfort and elegance for travellers worldwide The establishment traces its roots back to the mid-20th century when the first hotel in
the chain, the world famous Grand Intercontinental, first opened its doors in Belém, Brazil, in 1946 Since then, the brand has continued to expand its presence across continents, earning a reputation for absolutely unparalleled service and luxurious accommodations. The consistent commitment to delivering an extraordinary guest experience has solidified Intercontinental Hotels as a global leader in the luxury hospitality sector
InterContinental Bangkok belongs to the prestigious brand of The World’s First International Luxury Hotel Chain – InterContinental Hotels & Resorts Group (IHG), which builds on its long heritage in luxury hospitality and set itself poised to open more than 30 hotels within the next two years. Considering the hotel has recently celebrated its 75th anniversary, InterContinental is continuing to grow and reinvent itself with regard to discovery’s ethos of present luxury, where this new resort is a perfect epitome of these changes.
It is also one of 450 hotels that make up IHG’s luxury & lifestyle portfolio, the largest in the industry, with over 6,00 hotels on its Rewards platform Based on their guests, the world-class loyalty program provides richer rewards in 18 top brands of hotels and more opportunities to be rewarded than ever before with leading technology supporting all through the IHG One Rewards mobile app.
“As part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, InterContinental Bangkok is one of Thailand’s most premium hotels. Welcoming guests back to the InterContinental Life marks a significant milestone for us. Over the course of our renovation, we have thoughtfully woven in a blend of modern sophistication and Thai heritage inspired by the traditions of Thai welcoming ceremonies backed by world-class service Our elite network of concierges and colleagues combine local expertise and tradition with modernity to spark joy in our guests’ stay, creating truly exceptional experiences and moments that matter for our guests." Said Stephen Gould, General Manager, InterContinental Bangkok.
InterContinental Bangkok is not merely a hotel; it’s a portal This is where luxury casts off its predictable surface and wears the colourful embrace of Thai artistry. It is where the ancient echoes brush shoulders with modern wonders, resulting in an orchestra of memories that lasts even after you leave. Therefore, dear traveller, let InterContinental Bangkok be your refuge, playground and blank canvas. Create your own Thai tapestry, stitch by stitch, here, in the City of Angels’ colourful symphony, luxury and Thai magic.
As depicted on the whisky’s rich tapestry timeline, the women have weaved a pattern of invention and perseverance to the industry. From the early pioneers who braved the rough seas to today’s innovators disrupting the business status quo, their impact is as distinctive and deep as any of those captured in a fine dram.
While the contribution of women in whisky has roots going back many years, their role was often limited to behindthe-scenes tasks or the business run by families. For instance, in Scotland, women held crucial positions within the domestic distilling practices taught by successive generations.
Bessie Williamson’s World War II story has been considered symbolic for women in the whisky industry. With her husband going abroad, she persistently assumed control over Laphroaig and led the distillery through stormy seas with remarkable courage and cunning. However, not only did she save the distillery from collapse, but she also managed to guide its development, stimulating an upsurge of activity and exports.
Bessie's tenure at Laphroaig was marked by strategic decisions that sustained the distillery and propelled it towards growth and prosperity With an acute sense of the market dynamics and an entrepreneurial spirit, she managed to cope with challenges such as wartime conditions, still leading in a steady stream of whisky despite war turmoil By having a very sharp perception of the market trends and innovative business understanding, she went through wartime constraints and shortages to deliver a sufficient supply of whisky despite the volatile war environment
Bessie’s legacy is perpetuated well beyond her time as a manager of Laphroaig during the war Her spirit of innovation laid the ground for other females who, in their turn, wished to pursue greatness against all odds Her incredible life story is an inspiration to those who want to be great leaders, showing the power of courage that can really change lives
Similarly, during the Prohibition period in America, women were disguised as role players involved in producing as well as distributing whisky Although the environment had many hazards and legal consequences, these women demonstrated great tenacity and creativity in advancing their trades Today, women have taken on increasingly important positions within the whisky business while fighting stereotypes and blazing new trails With an increasing number of women drinking whisky, the industry is responding by providing a variety of products and promotion models that are inclusive of varieties
Whisky history is fundamentally linked to the patriarchal systems which have marginalised women or eliminated them from the field Although women have always been engaged in many aspects of alcohol production, from brewing to distilling, their role was often neglected or underestimated This exclusion lasted for centuries, mirroring the general paradigm of gender roles and labour division
As societal norms shifted in the latter half of the 20th century, the whisky industry slowly became favourable for females to participate in This was the start of a new era for the industry one that will become more diverse and tolerant
Women are steadily changing the whisky industry with their knowledge, expertise and enthusiasm. We are seeing master blenders, educators, CEOs, writers, and bar tenders women with these positions working in the industry and are paving the way for success and innovations Tradition also dominates in the whisky world
It is an industry that has been dominated by men for centuries, riddled with typical stereotypes Nevertheless, a silent revolution has been in progress, and women have been claiming their place to the extent that they are changing how whisky is produced, marketed and enjoyed
In recent decades, there has been a surge of women entering different aspects of the whisky industry, including production, marketing and others
This indicates wider social change and a realisation that women have to contribute in areas reserved for men only Female distillers and blenders have become trendsetters for their ingenuity, shattering the belief that whisky manufacture is exclusively a man’s province
Rachel Barrie's remarkable career in the whisky industry serves as an impressive example of the changing dynamics and increasing prominence of women within Scotland's whisky landscape She graduated with a Chemistry and Biochemistry degree before venturing into the whisky business Her scientific background gave her an understanding of the convoluted nature by which whisky is produced, thus paving the way to a future successful master blender.
Rachel’s love for whisky made her want to pursue a profession in the industry, which was considered traditionally male-dominated The journey started at Glenmorangie Distillery, where she learned from experienced individuals in the industry to develop skills as a sensory expert and blender
She became the first female master blender in 2017, working at BenRiach, Glenglassha and GlenDronach distilleries This achievement was a remarkable turning point for Rachel’s and the entire whisky industry as it proved that women can provide professional skills and knowledge as much as men
Her innovative approach to whisky blending, has cemented Rachel's tenure as a master blender. Building on her extensive, expert scientific background and a wealth of sensory knowledge, she has launched many novel blending methods as well as flavour orientations that have revived the established brands under her guidance In addition to her position as a master blender, she has become one of the leading voices in whisky education and consumer engagement With her workshops, VIP tastings and educational programmes, to further enhance the appreciation for Scottish whisky heritage, she has taken away the mystery surrounding this drink that is so loved and cherished among enthusiasts worldwide.
Her journey as the first female master blender has impacted how whisky is perceived, allowing more diversity and inclusivity in this beverage class. Her professionalism, love, and passion have made her an outstanding character in the industry, with global recognition as one of its leaders that motivates upcoming distillers and blenders.
Additionally, the dynamic shifts within the whisky industry are not limited to production positions only, women also advance significantly in areas such as brand management, marketing, and sales, allowing for new outlooks on the industry Their presence adds another layer to understanding how complex consumer preferences, and evolving market trends, guide the development of these advancing industries
Despite these developments, it is important to note that gender disparity still occurs within the whisky industry, focusing on representation in managerial positions and equal opportunities for career growth.
Combating these obstacles calls for an intentional effort to tear down structural inhibitions and establish a more conducive climate where women can grow and play their part in the ongoing development of this industry
Perhaps one of the most challenging obstacles women have to overcome in whisky is that the industry’s world belongs only to men. From distillation to tasting rooms, there is a longheld belief that males should drink and produce whisky
The prejudice is even reflected in the marketing of whisky since it has regularly been presented as a masculine pursuit, with rugged imagery and language that puts off potential female consumers.
Nevertheless, these cliches are threatened as women get into high positions in all industry sectors For instance, look at the Global Brand Ambassador for Burn Stewart, Dr Kirstie McCallum, who was previously the head blender at the company
In marketing, Allison Parc, responsible for Brenne Whisky, has broken stereotypes with her revolutionary methods.
and the youngest in Scotland then With her chemistry background, Dr McCallum brings an alternative scientific approach to whisky-making and challenges the traditional view that only men can be good at the technical dimension of distillation
In marketing, Allison Parc, responsible for Brenne Whisky, has broken stereotypes with her revolutionary methods Not everything in Allison's life was the gentle tinkling of glasses and whirlpooling around amber liquid When she was still the renowned founder of Brenne Whisky, she had been a ballerina appearing on stages with her pirouettes and leaps However, the lady was destined to be part of the whisky family A fate she fully embraced and excelled in
Parc’s familiarisation with the world of whisky went back to France, where she was inspired by the country's rich terroir and rooted connections to farming Stirred by the local Cognac production, it was like an inner flame in her that ignited passion and inspiration to create something special – France in a bottle!
And thus, Brenne Whisky was introduced. Made with painstaking
precision and the lightness of a ballerina’s hand, Brenne is an Irish whiskey that sings on the tongue
This whiskey is crafted from locally sourced ingredients, it dwells in a French oak cask and plays a symphony note –the touch of fruit and vanilla whisper embraced by a floral flourish that remains on its finish
Every drop of Brenne demonstrates Parc’s passion for her trade This is not just a whisky-maker but an artist, storyteller, and pioneer She is questioning an established notion of what whisky can be, showing that beauty and sophistication may arise where one would not have thought possible Brenne Whisky is not only a beverage but an adventure, it is an experience to savour the beauty of France and its craftsmanship and appreciate art in every sip
Therefore, raise your glass to Allison Parc, the ballerina who dared be a dream in amber, and let Brenne’s spirit take you away
With a view to the future, it is evident that women have a place in influencing the way forward for the whisky industry They breathe new life into an old craft with their unique views and skills Women are innovating in ways that had never been dreamed of, from continually experimenting with new whisky flavours to redefining what is traditionally considered ‘whisky culture’
One of the biggest achievements brought forward by women is their ability to accommodate all kinds of audiences For instance, Lynnette Marrero is a renowned bartender and co-founder of Speed Rack,
a global cocktail competition highlighting female bartenders' skills Marrero's advocacy for gender equality in the bar industry has helped create a more inclusive environment for women whisky enthusiasts
Recognising the invaluable contributions of women, the industry is embracing initiatives like Diageo's "She Spirits" program, fostering mentorship and career advancement opportunities. Women being part of the industry comes with various contributions, such as:
Expanding Horizons of Style and Flavour: Women fearlessly tread new paths, sparking a wave of innovation and diversity in whisky creation, appealing to a broader spectrum of palates.
Embracing Sustainability and Ethical Sourcing: Heightened environmental and social awareness among women prompts a shift towards sustainable practices within the industry, echoing their commitment to responsible sourcing
Fostering Inclusivity and Diversity: As women dismantle barriers, the whisky community becomes more inclusive and representative, nurturing a tapestry of voices and experiences.
Whisky & Women: A Harmonious Blend Women's ascent in whisky transcends mere demographic shifts; it's a profound reimagining, enriching the very essence of the spirit. Whisky, with its intricate tapestry of flavours and heritage, mirrors the multifaceted nature of women—melding tradition with innovation, strength with subtlety, and an unwavering pursuit of excellence
So, let's raise our glasses to the trailblazing women reshaping the whisky world. Their fervour, commitment, and skill not only shape the future of this venerable libation but also kindle inspiration, one dram at a time. As we toast to the dram queens, let's revel in the vibrant future they craft a future brimming with flavour, inclusivity, and boundless possibilities. Every sip is a celebration of their indomitable spirit.
The whisky sector is changing, and women are leading the charge. Their skills, drive, and tenacity shatter boundaries, skewing definitions and changing perceptions about this water of life. Let's toast to whisky for all to celebrate the great women in this industry. Cheers!
ELEVATING WHISKY INVESTMENT TO NEW HEIGHTS
Fah Mai Holdings Ltd (FMH), a trailblazer in the whisky investment, is set to establish seamless experiences for its customers in 2024 In the run-up to what promises to be a spectacular IPO, the FMH team are more than celebrating this significant milestone; it is also guaranteeing their desire to create an easy to understand, and profitable experience for potential whisky investors
Their focus is twofold: improving what they offer today and developing the whisky investment scene, one drink at a time, in moderation
In terms of representing the dynamic and fast-growing whisky investments industry, FMH is more than a private company; it has become families of passionate people engaged in loving the “water of life” and focusing on its vast potential for alternative assets The organisation’s strategic initiatives include actively expanding its whisky collection, acquiring rare casks by diversifying portfolios and insisting on careful cask management practices
Whisky investment is not simply the purchase of casks It is a poignant dive into the essence of this spirited amber nectar Therefore, the team constantly expands their whisky spectrum and has an eye towards accessibility and transparency Here's what's distillingdiversification beyond just casksalthough the core holding remains in CASKS Services also focus extensively on rare bottles and curated collections This gives investors more autonomy and flexibility over their portfolios
Regarding a technology-driven platform, the FMH team uses technology to make investing easy and efficient. With their intuitive platform, namely PC, investors can access real-time market data, performance trackers, and expert insights, enabling them to make better decisions Furthermore, in the last quarter of 2023, the team launched their much-anticipated, whisky trading platform
The trading platform addresses the increased values to benefit PC members who have invested in assets and may wish to trade some of their fractions for profit The pricing dynamics for cask fractions are adjusted in response to their increased overall value The approach involves a thorough reevaluation of each cask every six months "It is also important to note that not all cask prices will experience an upward trend", said the PC team
Concerning the fees associated with the trading platform, please find below a summary of the relevant charges:
1
Buyer's Fee: A brokerage fee of 2 5% is applicable on top of the offer price for any fractional shares available in the marketplace.
2.
Seller's Commission: Sellers will incur a 20% commission fee on the profit generated from selling fractions Upon the seller's acceptance of an offer from the buyer, the credited amount to the wallet reflects the value after deducting the 20% commission fee
This year, FMH is dedicated to investor education The educational online and offline content and campaigns will become more extensive so that even a beginner investor gains knowledge to enter the world of whisky: a global reach and a local touch FMH has international subsidiaries in the UK, Thailand and the US Through these, the company are overcoming geographic barriers, making it possible to offer local expertise, thus enabling investors to benefit from exclusive whisky finds in different regions.
Whisky investment in 2023 has seen a resilient and growing year for the industry
Throughout 2023, the whisky investment market overcame economic threats; new innovations were created, and various aged whiskies were auctioned For instance, the accolade for the most expensive bottle of whisky sold was the Laphroaig 1967, 15-year-old Samaroli with a price of £55,000
The Rare Whisky 100 Index, a key benchmark, continued its upward trajectory, rising by 12 2% year-on-year
The robust need for whisky investment could be fueled by various factors such as age, global recognition, tangible assets and inflation Regarding ageing, scarcity plays a significant factor as scarce and limited cask releases and the maturation process lead to a natural shortage, which drives price appreciation
https://magazine whisky auction/articles /whisky-auction-highlights-of-2023/
https://www.rarewhisky101.com/indices /market-performanceindices/rare whisky 100 index
Now, with global recognition, whisky's image as an upper-class beverage is well entrenched, drawing investors to be intrigued by alternative assets Similarly, Japan has gained international recognition as an upper-class spirit, attracting investors interested in alternative investments
Cask investment is considered a tangible asset, different from volatile financial instruments
Whisky casks are physical assets forming part of investors’ fundamental value base Whisky has a history of performing well when inflation is high, so it will be an excellent hedge against inflation if the problem persists
The whisky investment forecast is seeing a positive golden future Whisky's trajectory remains bright Based on the projections by industry pundits, sustained growth is projected in the years ahead and up to a 10-15% increase annually for the Rare Whisky 100 Index.
This growth is attributed to various factors:
Emerging markets: The growth of wealth in Asia and other developing countries creates demand for premium whiskies
Maturing Market: Several regulatory activities and professionalisation are discernible as the whisky investment industry grows These changes lead to a more positive and stable climate within the market, which encourages growth over time and investment strategies with long-term objectives
The Allure and Wisdom of Whisky Investments with Platinum Cask and Fah Mai Holdings
Shifting demographics: The whisky investment landscape is experiencing a significant transformation as more sophisticated young investors are starting to invest in alternative assets such as whisky This population change is motivated by the need to diversify and realise profits, implying that more diverse investors are moving into the whisky investment arena
Millennial investors: The next generation is seeking alternative assets, and whisky’s fascination as a collectable luxury item has captured their attention
Investment diversification: If the existing investment opportunities encounter difficulties, investors are more motivated to diversify their options, and whisky is a winning option Whisky: Whisky is a preferred investment portfolio Its built-in value, scarcity, and history of beating inflation make whisky an attractive investment opportunity for investors
FMH has shared its key priorities and initiatives for this year
The primary focus is on successfully completing the Initial Public Offering (IPO), with a dedicated effort towards finalising the audit, which stands at an impressive 90% completion
Plans for their distillery project, including Cape Wrath, are underway, with careful consideration given to the lengthy planning permission process for an alternative space
With excellent management from the company's COO, bottlings are moving forward despite delays resulting from the cooperation with Glen Cairn and Fabergé Fah Mai's UK office focuses on linking the PC store and offices with the Fair and Branch locations.
At the start of this year, we have been focused on a new updated version of our organisational chart to optimise efficiency and productivity Emphasis is placed on the reorganisation of the sales team to drive revenue generation In contrast, the account team has been restructured to ensure consistency and streamline workflow with an entire team in place
A compliance strategy has been implemented to establish proper processes across all operations and gather comprehensive updates for the impending IPO Additionally, we have partnered with a new entity focused on training and licensing, which has been established in Singapore
Collaborations have been forged with a long-term supplier in Singapore to enhance transparency in our Singaporean trade
The Bull branding initiative is underway, and efforts are directed towards increasing corporate social responsibility initiatives, particularly at the Mercy Centre this year Priority is given to bolstering the sales team's knowledge base At the same time, initiatives in bulk spirits trading, cask bottles, IPO preparations, and subsequent
distillery operations are pursued to expand market presence and strategic positioning.
In the event realm, 2023 was a fruitful year for their brand awareness FMH Thailand signed the contract to be the “Official Whisky Partner” of the PropertyGuru Thailand Property Awards 2023, PropertyGuru Asia Property Awards (Grand Final) 2023, and Property Guru Asia Real Estate Summit - VIP After Party, which were held on the last quarter of 2023
The royal gala dinner for the PropertyGuru Thailand awards is a spectacular event, where developers are crowned as the leaders in their respective fields and honoured with commendable contributions to shaping the Thai property sector This unique event acts as a platform that rewards and celebrates the finest projects, latest designs or breakthroughs that have revolutionised the industry over the last year
As Thailand's most prestigious and soughtafter real estate awards program, The PropertyGuru has achieved unmatched respect Forming an integral part of the prestigious regional PropertyGuru Asia Property Awards series, which has been running since 2005, this award is a hallmark of excellence in the real estate landscape
During the three events, the branding for Fah Mai Holdings and Glenlee was showcased across the screens during the Gala presentations It was featured within the rotation of sponsors’ and partners’ logos. They were also acknowledged by the emcee/s and mentioned in the relevant press release(s) as an “Official Whisky Partner” appearing on the PropertyGuru Asia Property Awards and PropertyGuru Asia Real Estate websites The team were given a booth space at all three events to present the company's offerings and four complimentary seats
FMH's drive towards simplified operations will see us become importers of Thailand, sourcing partners for distribution like Siam Dandee and premium Thai Brands The PC platform is set to expand with new features and revenue streams, focusing on wholesale activities to maximise profitability.
The upcoming Whisky Live event participation is facilitated by partnering with the events management company and respected partners
This year, Louis Haseman, Founder and CEO of FMH, strives to pursue an intent-based stance for events, as every engagement will fulfil a particular objective, like lead acquisition deal closure or even strategic social media campaigns
FMH stands out as an investment partner with a proven track record of successful acquisition, management and sale of casks, providing impeccable returns to its investors In addition, a team of experienced whisky specialists with comprehensive market information, single malt Scotch whisky selection, and valuation skills underpin the company’s openness to its investors, who are supplied with unambiguous investment-related facts on
casks in focus In line with an investor-centric philosophy, FMH encourages individuals to take part in the journey of passion, excitement, and potential by investing in whisky, referred to as the water of life, as a rewarding asset
Mindful of innovation, keeping their finger on the pulse, and putting investor achievements first, FMH is set to become one of those who will influence the future of whisky investment Investors are encouraged to share in this adventure, unravelling the intricacies of whisky not as a mere drink but as an investment opportunity that could add value to their portfolios
The investment appeal is the durability of the whisky’s attraction, which can be found in its ever-present status, providing diversification and exposure to tangible assets with the possibility for significant gains
This triumvirate of appealing characteristics makes whisky tempting for long-term investors seeking stability and consistent profits in their investment portfolios With these unique attributes gaining prominence within the industry, whisky deems itself a fascinating option among other investment options.
There is also a continued upward trend. Industry analysts and experts predict the continued growth of the whisky investment sector, with much attention given to rare malts’ performance surpassing that of traditional market competitors in times ahead. This development shows an understanding that whisky’s value proposition is unlike anything else in the investment world.
Finally, Louis expressed his deep appreciation, "we will make efforts to focus on central data collection and improving our efficiency in accessing information I would like to thank you for your efforts and dedication while we move on with the great year ahead in 2024.
The FMH team has established bold objectives, outlining strategic initiatives highlighting future growth and prosperity Thank you all for your undying loyalty that will propel us into the next year with confidence and hope."
The Olympians Series from Platinum Cask is a limited release set of 12 single cask bottles Each bottle represents one of the original Greek Gods, starting with our first bottling Artemis, and focuses on showcasing some of the more unusual and characterful casks from our collection.
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TOP FIVE LUXURY WOMEN'S WATCHES YOU SHOULD HAVE IN 2024
In a world of smartphones and smartwatches, the simple, classic wristwatch remains an icon of sophistication and style In addition to simply telling the time, wearing a watch is a statement that passes with the trends and gives stylisation to one’s image We live in an age where technological advancement focuses on time, and the simple act of wearing a watch transcends mere telling of time; it's as much a deliberate choice influenced by tradition, attention to detail and style
So, the subtle way of creating a style is through wearing various watches Similarly, like fashion accessories reveal one's personality traits, a perfectly chosen watch may also be an accessory that completes the whole image
Whether it's a vintage-inspired watch with a leather strap for a classic look or a modern, sleek design for a contemporary aesthetic, the choice of a watch reflects an individual's taste, values, and appreciation
Every brand has its own lineage and design philosophy in luxurious watches.
A Cartier might conjure a feeling of everlasting romance; a fabulous Rolex represents luxury and achievement, while Audemars Piguet demonstrates an avant-garde class
When people select the watch that defines their own style, they leave an impression beyond just fashion trends
To the professionals, a watch means more than just an elegant piece of jewellery; it is about professionalism and the need to be punctual A watch subtly checks the time without taking out a phone during a meeting or workplace
A watch becomes a scheduling instrument, which implies excellent responsibility to the workforce and consideration of other people’s time frames Let's say some occupations and industries may even require employees to wear a watch as part of the dress code
Individuals perpetuate this legacy when they are wearing a watch It gradually transforms into a physical tie with the past, an object that reminds us of how art and engineering have been fine-tuned to sophistication over the centuries We have curated a short list of elegant watches to incorporate into your lifestyle
Cartier, a name that we sophistication, continue in the world of luxury commitment to artistr exemplified in the "Bal collection. The Ballon B marries classic des aesthetics, resulting contemporary timepiece
Hermés, the French luxury brand renowned for its impeccable craftsmanship and timeless design, presents the "Cape Cod" collection as a standout choice for women seeking a blend of artistry and functionality. The Cape Cod watch pays homage to the brand's equestrian heritage, incorporating elements that reflect the horse's spirit.
The distinctive square case of the Cape Cod watch is an immediate eye-catcher, and its design is inspired by the shape of a horse's head. Hermés offers a variety of materials, including stainless steel, rose gold, and diamonds, allowing women to choose a timepiece that suits their style The interchangeable straps add a playful element, allowing for customisation and versatility
Jaeger-LeCoultre, a Swiss watchmaker renowned for its technical prowess and commitment to innovation, graces our list with the "Reverso" collection With its iconic reversible case, the Reverso has become a symbol of timeless elegance and ingenuity since its introduction in the 1930s.
In 2024, Jaeger-LeCoultre continues to captivate women with the Reverso, offering a perfect blend of tradition and modernity. The reversible case allows wearers to personalise their timepieces, with one side featuring a classic dial and the other serving as a canvas for artistic expression. The collection includes various materials, such as stainless steel, rose gold, and diamonds, catering to diverse tastes.
Rolex, a name synonymous with luxury and prestige, has consistently set the standard for watchmaking excellence While Rolex has been predominantly associated with men's watches, the brand's foray into crafting exquisite timepieces for women has not gone unnoticed The "Pearlmaster" collection, in particular, stands out as a beacon of elegance and sophistication The Rolex Pearlmaster, characterised by its softly curved lines and exquisite gem setting, is a testament to the brand's commitment to perfection Crafted from precious metals such as gold and platinum, the Pearlmaster is a dazzling display of Rolex's expertise in metallurgy and gemology The bezel is often adorned with diamonds, enhancing the watch's allure
Audemars Piguet, a Swiss luxury watchmaker renowned for pushing the boundaries of traditional watchmaking, graces our list with the "Royal Oak" collection The Royal Oak, initially introduced in the 1970s, revolutionised the industry with its octagonal bezel, exposed screws, and integrated bracelet In 2024, the Royal Oak continues to symbolise avant-garde design and mechanical excellence
The Royal Oak collection for women showcases Audemars Piguet's commitment to combining femininity with bold design elements Available in various materials, including stainless steel, rose gold, and even high-tech ceramics, the Royal Oak caters to diverse tastes The signature octagonal bezel is often adorned with diamonds, adding a touch of glamour to the iconic design
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