ACC:ESS June 2016 by PLDT Media

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JUNE2016 NEWS///////////////////////////////////////////////////////////////////////// 02 WELCOMING CHANGES PLDT MARKS 64TH ANNUAL STOCKHOLDERS’ MEETING WITH MAJOR MILESTONES 04 HELPING BRIDGE THE DIGITAL DIVIDE PLDT CO-ACQUIRES SAN MIGUEL TELCO UNIT WITH GLOBE 05 PLDT, GLOBE AGREE ON IP PEERING DEAL FOR BETTER INTERNET IN THE COUNTRY 09 PLDT HOME LEADS FIXED BROADBAND MARKET, ADDS 6 TIMES MORE SUBSCRIBERS THAN COMPETITION

12 FEATURES////////////////////////////////////////////////////////////////////// 12 PLDT, SMART UNVEIL NEW LOGOS IN LINE WITH ‘DIGITAL PIVOT’ Cover Story 14 PHOTO ESSAY: UNBOXING OF THE NEW pldt and smart LOGOS SIDEBAR 16 A NEW DAY MVP REMARKS AT THE 2016 PLDT ANNUAL STOCKHOLDERS’ MEETING 19 PERSEVERANCE GOES A LONG WAY NEW QUIZ BEE CHAMPIONS PAY IT FORWARD 25 pldt launches smart world in JAPAN

02 REGULARS///////////////////////////////////////////////////////////////// 01 From the Editor 11 Snapshots 27 The Bandwagoner 28 Life & ArtS

ABOUT THE COVER This issue’s cover, conceptualized by Media

Graphic Designer Mark Daryll Sambat, captures PLDT’s thriving efforts towards digital transformation. Developing better synergies and stronger convergence with Smart, the new logo, represented in a triangular shape, symbolizes change – a fitting description of the boundless possibilities in store and have yet to be offered by both companies. With the PLDT façade shown upfront, it creates a calculated mix of the old and the new – clinging to the milestones created in the past and overlooking a future that is set on rebuilding the business pillars of both companies centered on commitment, service, and innovation.

EDITORIAL

Telco

ng Bayan

t was #ANewDay for PLDT and Smart last June 13 as we unveiled our new logos to concretize our commitment to serve our customers better and inspire them to create a better tomorrow through our services. Shaped like a triangle, the logo’s three sides represent the Company’s three business pillars - meaningful innovations, our valuable customers, and exceptional people. According to our Chairman and CEO Manuel V. Pangilinan, these three pillars taken together create tremendous energy that will make our customers feel empowered to achieve their limitless potential. He added that the triangle’s three sides support each other and thus, an inherent strength flows harmoniously among the sides to sustain the structure. The new logo replaces the iconic 33-year old PLDT logo which was formed through a repetition of the abstract figure of the telephone receiver to complete four sides, and the former Smart logo with dots. Although they will be using the same triangle logo, the PLDT branding will keep its red color while Smart’s logo takes on a fresh green motif. The new logo also symbolizes the boldness of PLDT and Smart to face the rapid changes that are disrupting its business. “Today is a new day for your company. It is a day to change, and not fear or fight it,” MVP said. The triangle is actually the symbol for Delta, the fourth letter in the Greek alphabet, which means CHANGE. During the PLDT stockholders’ meeting on June 14, MVP emphasized the reason for the ongoing transformation in the Company. “Now that digital access and services have become so vital to the progress of the country, it remains our preponderant responsibility to deliver these services throughout the country - as we have done these past 88 years.” He stressed that no other telco has served the Filipino people longer and better. And with our history and affinity with what’s Filipino plus our size and presence make PLDT the “Telco ng Bayan.” As we face this new day, let these words of MVP inspire us: “PLDT has been a great company since its inception in 1928. I am confident that moving forward, we can make it an even better company.”

Jay-Anne R. Encarnado ACC:ESS is published monthly by PLDT Media Division for employees and friends. Address all communications to: The Editor-inChief, ACC:ESS, Ramon Cojuangco Building, Makati Avenue, Makati City. Telephones 810-3190 and 8168515. Email: jrencarnado@ pldt.com.ph http://issuu.com/ pldtmedia

Mon R. lsberto Public Affairs Head EDITORIAL Butch G. Jimenez Editor Jay-Anne R. Encarnado Editor-in-Chief Sennen F. Lacsamana Managing Editor Olive O. Barrozo Literary Editor

MAILBAG

ustomer Sonny Halili, president/ CEO and founder of Intellection (Intellect in Action), was delighted and grateful for the swift action on his FIBR Jacintos application. “Within the same day that I made the application, your field engineers were knocking on my door to process my application. The following morning, Franco they were back to install it in less than 20 minutes,” he said. Halili said he was extremely happy with the service that PLDT engineers Carlo Jacintos and Kheeno Franco provided, the quick response, swift and efficient action and for doing what they committed to do, for exceeding his expectations. “More power to you and PLDT Home!,” Halili said. CC:

Adrian T. Elumba Sarah Azucena-Reodica Katrina A. Mallari Raymond C. Co Writers Daniel G. Moratalla Jay F. Garcia Photographers Annie O. Salazar Arnel N. Samson Circulation

Carlo D. Gonzalez Graphic Design Contributors Paul Edward Alvarez, Krizelle Amoyo, Melvin Artugue, Laemar John V. Chavez, Danny Handayan, Luis Maglanoc, Rolly Natividad, Jr. Kristyl Palma, Patricia Ramirez, Rebelyn Q. Rosales, Marjory C. Sy, Mary Grace O. Sze, Bernard Testa, Interaksyon.com, Ma. Viktoria M. Viado, Smart ExRel

Nonong F. Noriega Columnist

O U R V I S I O N S T A T E M EN T To be the proactive strategic communications partner of our stakeholders so that together we can inspire brand love and loyalty for PLDT. #SUPERMEDIA

news

Welcoming Changes

PLDT marks 64th annual stockholders’ meeting with major milestones Changes abound for PLDT and Smart, marking both companies’ welcome for #ANewDay at the 64th annual stockholders’ meeting. With a majority of PLDT shareholders in attendance, PLDT Chairman and CEO Manuel V. Pangilinan led the announcements of PLDT’s major changes including the Company’s name change from “Philippine Long Distance Telephone Company” to simply PLDT Inc., and the launch of PLDT and Smart’s new logos, reflecting both companies’ considerable business transformations. “Today is a new day for your company. Today signals our commitment to change, to becoming

By Adrian T. Elumba MVP fields questions from the media on the changes that the Company is undertaking.

the digital services company of the future. Today, PLDT means – #internetforall, and #interneteverywhere,” Pangilinan said. (MVP’s full speech reprinted on pages 16 and 17) Pangilinan also highlighted PLDT’s performance metrics and visible improvements in the services in the first

quarter that signify the Company’s pursuit to make this ‘digital pivot.’ :: Consolidated revenues up 1% at P42 billion :: Core Net Income at P7.2 billion, in line with full year guidance :: Broadband revenues up 22% at P13.7 billion

:: Mobile internet revenues up 38% :: EBITDA lower by 14% to P16.6 billion :: Capex at P14.6 billion – a 4x increase over the same period last year “We’re committed to transforming our business, we’re committed in providing

A scale model of the new PLDT HQ to be built in Alabang is on display during the annual stockholders’ meeting.

The Company’s stockholders fill the ballroom of the meeting venue.

MVP reports the Company’s highlights and achievements for 2015.

The PLDT Canzonet Choir leads the singing of the national anthem to open the program.

today is a new day for your company. today signals our commitment to change, to becoming the digital services company of the future. today pldt means – #internetforall, and #interneteverywhere.” - MVP good customer service and customer experience and we’re committed to our mission in leading and inspiring Filipinos to see a better tomorrow,” Pangilinan also said. Stockholders, guests, and members of the press were also shown the scale model of the

plans for the new PLDT and Smart headquarters modeled after Silicon Valley, which will sport a campus-like layout to be built in Alabang. Also covered was the election of PLDT’s board of directors with Manuel V. Pangilinan as chairman of the board, together with Bernie Liu, former

Chief Justice Artemio Panganiban, Pedro Roxas, Helen Dee, Atty. Ray Espinosa, James Go, Tadashi Miyashita, Napoleon Nazareno, Hideaki Ozaki, Atty. Ma. Lourdes Rausa-Chan, Juan Santos, and Tony Tan Caktiong, while appointed members of the Advisory Board were Oscar Reyes,

Roberto Romulo, Benny Santoso, Washington Sycip, Orlando Vea, and Christopher Young. As the Company gears for its 88th year, it continues to touch and change lives proving its long-term commitment to the nation deserving to be number one, “Tunay na Telco ng Bayan.” CC:

PLDT Chairman and CEO Manuel V. Pangilinan and PLDT Head of Regulatory Affairs Ray C. Espinosa discuss details of the joint acquisition.

In addition to the 700MHz frequencies, PLDT will also receive supplementary frequencies in the 900MHz and 1800MHz bands which will enhance our current networks and increase capacity, resulting in faster and improved data services.

Helping Bridge the Digital Divide

PLDT co-acquires San Miguel telco unit with Globe PLDT Inc. recently co-acquired the telecommunications unit of San Miguel Corporation, together with Globe, in an effort to further provide improved internet services in the country. PLDT and Globe announced they closed a Sale and Purchase Agreement (SPA) with SMC to acquire the entire share capital of Vega Telecom Inc. which holds SMC’s telecommunications assets through its subsidiaries including Eastern Telecoms, Bell Telecoms, Cobaltpoint, and Tori Spectrum (formerly Wi-Tribe). This acquisition will provide significant benefits to PLDT, Smart, TNT and Sun Cellular customers, further improve internet and data services for the public, and speed up the country’s overall development efforts. Following the acquisition, customers will progressively experience faster internet and higher call and data quality across the fixed

and mobile networks of PLDT and Smart. “This transaction offers a breakthrough opportunity, not only for the companies involved but also for the industry and the country. This will enable existing operators to provide significantly improved internet and data services to the public and to our customers in the shortest time possible. At the same time, it leaves the door open for new entrants into the industry. Taken together, this will enable the industry to better support the country’s development efforts — especially significant with the onset of a new government,” said PLDT Chairman and CEO Manuel V Pangilinan. Capacity and coverage, both indoor and outdoor, will be expanded and enhanced. This will enable PLDT to provide attractive mobile connectivity and digital services to its consumer and enterprise customers at affordable prices. Stronger networks

and connectivity are key enablers for individual and enterprise sector productivity and cost efficiency. The rollout of service on the 700 MHz will be accelerated, allowing PLDT’s fixed and wireless subscribers to enjoy the significant benefits of this frequency at the soonest possible time. The additional spectrum will result in wider coverage and more efficient network utilization. This will enable PLDT to pursue a growth-focused expansion of its network and extend internet services to a larger number of customers in more areas of the country. In particular, Smart will be able to serve better the regional and rural areas of the Philippines by utilizing the 700MHz spectrum. This will help bridge the digital divide in the country and create more opportunities to utilize digital technologies to promote rural development.

Rolling out the first 700 MHzpowered cell sites Following the acquisition, Smart has fired up its first batch of three LTE (Long-Term Evolution) cell sites using the 700-megahertz (MHz) spectrum, and has posted peak download speeds of up to 222 mbps in one of those sites using LTEAdvanced with Carrier Aggregation. The three Smart cell sites fired up with 700 MHz are in Tanay, Rizal; Matina, Davao City; and Manggahan area in Pasig City, where peak download speeds of 101 Mbps were attained on a single-band, 700MHz LTE set-up. At the Tanay cell site, Smart combined its 700 MHz and 1800 MHz frequency bands using the Carrier Aggregation capability of LTE-A, resulting in peak speeds of up to 222 mbps. Smart plans to activate 360 cell sites with 700 MHz this year, initially in Metro Manila, Metro Cebu, and Metro Davao, as part of its threeyear program to bring faster, affordable, and reliable internet service to users all over the country. The PLDT subsidiary introduced carrier aggregation in the Philippines when it fired up the country’s first LTE-A service, also referred to as 4.5G, in the resort island of Boracay in April this year. CC:

Present during the contract signing are, from left: PLDT Head of Regulatory Affairs Ray C. Espinosa, PLDT EVP and Head of Enterprise, International, and Carrier Business Eric R. Alberto, Senator Bam Aquino, Globe Chief Technology Information Officer Gil Genio, Globe President and CEO Ernest Cu.

PLDT, Globe agree on IP peering deal for better internet in the country

PLDT has moved to establish a bilateral IP peering arrangement with Globe Telecom that will help improve local internet traffic quality and provide better internet experience for the subscribers of both telco operators. “This is a very positive development and is in line with our digital pivot. We are focused on taking effective measures to improve internet services in the country. IP peering is one such measure. By keeping local traffic local, we improve the internet experience of both PLDT and Globe subscribers,” said Ernesto R. Alberto, PLDT Executive Vice President and Head of Enterprise. “The other complementary effective measure is local caching. PLDT is working with global internet players like Google, YouTube, Facebook and Microsoft to store more popular internet content in the Philippines so Filipinos can access this more quickly. Caching is needed because about 90% of internet content frequently accessed

by Filipinos come from overseas. This is one reason why PLDT is building more state-ofthe-art data centers in different parts of the country,” said Atty. Ray C. Espinosa, PLDT Head of Legal and Regulatory Group and member of the PLDT Board of Directors. “Effective and efficient use of radio frequencies is another effective

to handle the rapid growth of data traffic. Complementing this, PLDT has stepped up its investment in fiber to the home. We currently have about half a million fiber lines, with speeds of up to 1 Gbps already available in certain areas,” Espinosa added. With the peering arrangement, PLDT and Globe will now allow direct local exchange of

This is a very positive development and is in line with our digital pivot. We are focused on taking effective measures to improve internet services in the country. IP peering is one such measure. By keeping local traffic local, we improve the internet experience of both PLDT and Globe subscribers. measure. Hence, Smart is quickly integrating the newly accessed frequencies from the San Miguel telco businesses into its mobile network rollout plan to provide additional capacity

traffic between PLDT’s Philippine Internet Exchange (PhIX) and Globe Internet Exchange (GIX) that is destined to each other’s own broadband and mobile customers.

“The intention here is to keep local traffic within the country which should lower latency due to less hops and thus, should result in marked improvements in fixed broadband and mobile internet services in the country,” Alberto noted. “This milestone agreement ushers in new ways of establishing partnerships within the industry in order to improve internet services throughout the country,” he emphasized. Senator Bam Aquino witnessed the signing of the memorandum of agreement (MOA) between PLDT and Globe held recently in Makati. The MOA paves the way for the initial phase of bilateral peering which is localized IP traffic exchange between the PLDT Group broadband and mobile subscribers and Globe Group subscribers. This should be completed 30 days after the execution of the MOA. It also dictates that the two telcos will work towards executing a fuller bilateral peering agreementwithin 90 days after the initial phase has been accepted. CC:

PLDT EVP and Head of EICB Eric Alberto welcomes guests.

PLDT Enterprise, IDC stage 2016 PH ICT Leadership Convention PLDT Enterprise, together with the International Data Corporation (IDC), recently hosted “Digital Now,” a Philippine ICT Leadership Convention participated in by top Philippine companies to take a hard look at how digital technologies are changing the rules of the game for their businesses. The two-day convention focused on how disruptive technologies collectively called “SMACS” – Social, Mobility, Analytics, Cloud and Security – are reshaping the strategies of enterprises and organizations. Top level executives, business leaders, and decision makers from the country’s leading enterprises across various industries were invited for the plenary and informative breakout sessions. Presented in association with premier global market intelligence provider IDC, the convention provided business leaders with in-depth information and insights on the future

of the digital enterprise and the breakthrough technologies that prominently figure in their business roadmap. “Today, going digital is no longer just an option for enterprises and organizations. The Philippine ICT Leadership Convention will highlight the strategic challenges and opportunities that digital technologies present to Philippine companies,” said PLDT Chairman and CEO Manuel V. Pangilinan. “As consumers become digitallyconnected regardless of demographic,

enterprises must also transform themselves by leveraging on new technologies to change the way they operate, and more importantly, to transform the way they engage with their customers and employees. The convention will help enterprises make this shift and usher in a more digitallyempowered Philippines,” Pangilinan added. Aside from presentations by industry leaders and technology experts, the convention allowed guests to experience various digital technologies within the

enterprise environment through workshops, exhibits, aside from the plenary and breakout sessions conducted. “The advent of new digital platforms has introduced disruptive technologies that are changing the way enterprises are interacting with consumers and the digital world. Through the convention, PLDT, along with industry leaders, will provide our insights to serve as a knowledge base for enterprises, enable them to take advantage of these disruptive technologies, and promote growth in

From left, are: ePLDT COO Nerisse Ramos, Alberto, FVP and Head of PLDT ALPHA Jovy Hernandez, IDC Asia Pacific Managing Director Dr. Christopher Holmes, and Cisco Philippines Country Manager Louie Castañeda.

their businesses,â&#x20AC;? said PLDT Executive Vice President and ePLDT CEO Eric R. Alberto. Attendees also participated in breakout workshops focused on specific technology tracks that include Data Center and Cloud, Big Data and Analytics, M2M and Internet of Things, Digital Engagement, Cyber Security, and Unified Communications and Collaboration. These topics, designed to provide a holistic approach to the benefits of technology tracks to enterprises, will enable participants to better understand the solutions that are at their disposal, and how these can significantly impact their businesses.

Hernandez gives the audience a sneak peek of the future of enterprise in his digital preamble.

Dentsu-Digit Managing Partner and Director Carlo Ople tackles the value of digital, being more than just the technology.

IDC Asia Pacific Country Manager for Indonesia and Philippines Sudev Bangah highlights the importance of optimizing economics of enterprise data center and cloud ecosystem.

Digital Breakouts Day 2 of the convention tackled specific topics presenting big companies today. PLDT AVP and Head for Corporate Business Solutions Gary Ignacio pointed out the importance of taking advantage of data centers and cloud as disaster recovery measures for their businesses as well as its scalability useful for certain industries. The concept of Big Data and Analytics is relatively new when it comes to making data work strategically for businesses today. The adoption of Big Data & Analytics is expected to exponentially scale not only the most forwardthinking organizations but even more pervasively into the broader market. This enables businesses to listen to global trends and actual use cases to transform the way people do business. M2M and the Internet of Things (IoT) was

IT managers and business owners choose from breakout sessions on day 2 to better learn about the topics discussed.

also discussed in a breakout session as more and more devices are utilized in business driving the need for more enterprise systems to deploy, manage, and make use of these devices and the data they generate, while the session on Digital Engagement highlighted customer

Smart AVP and Head of Digital Mobility Chet Alviz demonstrates the social VR device to turn a simple call into an immersive experience.

engagement through mobile, digital and social media, focusing on the Asia Pacific region and the Philippines. The session on Unified Communications & Collaboration (UC&C) discussed how these technologies can become powerful tools in enabling Smart

Workplace, as the solution itself allows workers to virtually take their office with them, anywhere and anytime, while the Cyber Security session covers the economic security threats brought about by cybercrime in the Philippines and the relevance of cyber security for the enterprise. CC:

PLDT campaigns have consistently garnered recognition from the annual Philippine Quill Awards by the IABC. Receiving the respective trophies for Gabay Guro and PLDT ALPHA Enterprise during the awards night are, from left: PLDT HOME’s Irwin De Guzman and Lynette Perez, VP and Head of HOME Marketing Gary Dujali, BTO’s Aileen Regio, Smart CFO Chaye Cabal-Revilla, Command Center and Special Operations Head Rose Gutierrez, Corporate Customer Engagement Head Mikey Smyth, ALPHA Enterprise’s Jill Gonzales, Sara De Guzman, and Corporate Business Solutions Head Gary Ignacio.

PLDT bags 10 Philippine Quill awards for communication programs PLDT recently bagged a total of five Excellence and five Merit awards during the 2016 Philippine Quill Awards, making it a finalist for Company of the Year, for its successful implementation of the various communication campaigns that helped achieve business goals and improve lives. Organized annually by the International Association of Business Communicators Philippines (IABC– Philippines), PLDT was recognized for the work done by its leading business units PLDT ALPHA Enterprise and PLDT Smart SME Nation, and the flagship corporate social responsibility program Gabay Guro under the PLDT-Smart Foundation (PSF). Among its roster of recognized campaigns, PLDT’s annual Gabay Guro Grand Gathering for its teacherbeneficiaries and the classroom donations for calamity-affected areas each bagged an excellence award under the Communication Management and

Communication skills category. The group’s Teacher Training Program and their Crossover video were given Merit awards under the training and education, and audio/ visual categories, respectively. PLDT ALPHA Enterprise’s Annual Track Day that celebrated its partnership with the group’s growing enterprise clients through an activity-filled event and its businesslifestyle quarterly glossy publication HOT JOE magazine bagged Excellence awards under the special events and publications category, respectively. Its 2014 Christmas celebration with clients dubbed the PLDT Pasasalamat Night: A Glittering ALPHA Experience and their Enterprise Customer Engagement campaign took Merit Awards. Also bagging an Excellence award was PLDT Smart SME Nation’s Bossing Ako campaign that yearly recognizes exemplary business owners and entrepreneurs who have continuously innovated and excelled

PLDT SME Nation bags two trophies from the PH Quill Awards. In photo are PLDT SME Nation’s Chesca Tangco, Trade Marketing Specialist Jecee Castro, and Community Engagement Services Head Gabby Cui, from left.

in their respective industries. The group’s Small Business Month campaign which served as a revolutionary celebration of entrepreneurship enabling SMEs to go digital with business technology solutions added another Merit Award to PLDT’s list of accolades. “All of us in PLDT are at once elated and humbled by these awards given by IABC Philippines. This inspires us to do even better work in a communications environment that has become increasingly realtime and interactive,” said Ramon R. Isberto, Head

of Public Affairs for PLDT and Smart. PLDT has been a consistent recipient of various communications awards from different award-giving organizations both in the local and international scene. PLDT was also a finalist for the Company of the Year award, which was eventually won by Meralco, a company also led by PLDT Chairman and CEO Manuel Pangilinan, while Smart took second place. Adrian T. Elumba

PLDT HOME leads fixed broadband market, adds 6 times more subscribers than competition

PLDT, through its home digital services unit PLDT HOME, remains the leader in fixed broadband in the country as it acquired over six times more subscribers than its direct competitor in the first quarter of the year. PLDT HOME commands a market share of around 70% in the first quarter as it continues to offer unparalleled digital services to its nearly 1.3 million wired broadband customers. Broadband and data revenues now account for 53% of total PLDT HOME revenues at P4.23 billion as of end-March. “PLDT has posted strong gains in data, broadband, and digital services,” said PLDT Chairman and CEO Manuel V. Pangilinan. “Our experience in the fixed line business shows how growth can be restored by progressively building up our data and broadband revenues to critical mass.” According to PLDT EVP and Head of Consumer Business Ariel P.

Fermin, “PLDT HOME had a good head start, having been growing in revenues for five consecutive years now with its unmatched digital services and compelling content. We provide customers with the most number of home entertainment services running on broadband led by PLDT HOME DSL and PLDT HOME Fibr that serve as the foundation for value-added services such as linear IPTV with Cignal TV, catch up TV with Fox, and video on demand as offered by iflix. These services are available at home and on mobile devices.” “As we remain focused on serving the multimedia requirements of our customers – the Filipino families – we will also continue to provide them the strongest connections at home in this digital age,” Fermin added. Among the growing array of web-connected devices offered by PLDT HOME to customers are the Telpad, FamCam, and the TVolution Stick.

Broadband and data revenues now account for 53% of total PLDT HOME revenues at P4.23 billion as of end-March. The all-new Telpad is a tablet that serves as the hub of the digital services for the home. It can control home appliances thru WiFi and Infrared as well as the FamCam, a home monitoring security camera that transmits live footage to mobile devices. The TVolution Stick, launched in partnership with Intel and Microsoft, is a device that turns an ordinary TV into a personal computer. “In the first quarter of 2016 alone, revenues derived from the sale of these devices have reached over P700 million and are likely to exceed P2 billion for 2016,” Fermin said.

Last year, PLDT established partnerships with international content providers like iflix, Fox International Channels, and Disney Kids Channel to provide customers with a unified experience that brings together both content and connectivity. Other integrated content and services offered by PLDT include Cignal on Telpad which allows PLDT HOME Telpad subscribers to access select kid-friendly Cignal programs on Telpad, and Cignal on Broadband (Cignal over Fibr, and Cignal over DSL), the only IPTV service in the country. Olive O. Barrozo

PLDT Innolab streams Google I/O event Through the PLDT Innolabs in Baguio and Cebu, the communities of the Google Developers Group (GDG) in the Philippines, particularly in Northern Luzon and Visayas regions, were provided the opportunity to view and listen in on

the keynote and other main Google I/O sessions, which were streamed in real time from Google’s headquarters in Mountain View, California. “We can see the continuous growth in the number of developers

Developers from North Luzon attend the Google I/O event streaming at the PLDT Innolab in Baguio.

PLDT Innolab Cebu hosts interested participants in the streaming of the Google I/O event.

ePLDT, the digital enterprise enabler of the country’s leading telecoms and digital services provider, PLDT Inc., bolsters its industryleading managed security portfolio by expanding its best-in-class solution capabilities as well as enhancing its globalquality expertise to address escalating cyber security threats in the Philippines. “Every 34 seconds, an unknown malware is downloaded. Every five minutes, a high-risk application is used. Sensitive data are sent outside the organization every 36 minutes. Gone are the days when online security suites are considered nice to have. They should be part of any organization’s strategic IT assets,” said Nerisse Ramos, ePLDT Group Chief Operating Officer. “We have all seen how security risks and threats in the digital space can wreak havoc

in the country. The private sectors, together with the government, needs to be involved and support these developer communities to fuel its growth. As PLDT Innolab, we need to empower them by giving more than just a venue, but rather a home where innovators, thinkers and visionaries can gather and collaborate into one single roof, provide them with technology resources, and proper mentoring,” said PLDT VP and Head of Mainstream Business Development and Research & Innolab Joey Limjap.

The Google Developers Group (GDG) in the Philippines, an independent group of Filipino developers and enthusiasts, is one of the many communities who have a knack for fleshing out ideas from Google’s latest developments, and has seen strong support from PLDT’s ICT and R&D through the PLDT Innolab. Google products that were introduced during the Google I/O event included Google Assistant, Home, Allo, and Duo. Innovations that were announced were Daydream, which is an android-powered VR platform and Android Wear 2.0 making more Android devices wearable and functional. CC:

ePLDT solidifies cyber security leadership Present at the contract signing between ePLDT and Check Point are, from left: Nerisse Ramos, ePLDT Group Chief Operating Officer; Eric Alberto, ePLDT President and CEO; Steve McWhirter, Check Point VP for Asia Middle East and Africa; Tin Morales, Check Point Country Sales Manager.

on enterprises,” said Eric Alberto, PLDT EVP of Enterprise, International and Carrier Business and ePLDT President and CEO, noting that the impact of these attacks are not relegated to mere suspension of business operations, but can even adversely affect corporate reputation. “Our cybersecurity expertise in ePLDT, complemented by our partnership with Check Point Software Technologies, the largest pure-play security vendor globally, enables us to continuously deliver global-class security solutions and support, ensuring

worry-free protection for enterprises.” Check Point offers a suite of security architecture protecting enterprises’ networks from cyber attacks with an unmatched catch rate of malware and other types of attacks. ePLDT was named as Check Point’s first authorized Managed Service Provider in the Philippines in 2014. Today, ePLDT is the only local company to enjoy this status and attained the 3-Star Partner milestone after strong performance in their chosen specialization.

As a 3-Star Partner, ePLDT will jointly offer managed security services together with Check Point either as a hosted service, which includes management, upgrades, maintenance, and support, or as a managed security appliance located in the customers’ offices. Check Point makes use of a Star Program ensuring that their partners are able to commit to the same standards of technical know-how they are known for. CC:

snapshots

MVP panels at AIM business forum “Aim For Change” PLDT Chairman and CEO Manuel V. Pangilinan, 2nd from left, was recently invited to form part of a panel with some of the country’s leading businessmen to share their thoughts, insights, and economic outlook with the incoming Duterte administration. Pangilinan was joined by Magsaysay Group of companies President and CEO Doris Magsaysay-Ho, Ayala Corporation Chairman and CEO Jaime Zobel de Ayala, and SGV Group Chairman and Founder Washington Sycip, 3rd, 4th and 5th from left, to help shed light on economic discussions including poverty reduction and inclusive growth, private sector-government relations, and charter change. Influential businessmen and delegates listened in on the interactive discussion moderated by former ANC anchor Coco Alcuaz, extreme right, that involved real-time survey results from the floor. Also in photo is AIM President and Dean Jikyeong Kang, extreme left.

EmpDev head facilitates team dynamics for aviation captains, crews

PLDT partners with Cavitex for CSR project PLDT recently formed a partnership with Cavitex for the corporate social responsibility (CSR) project that involves landscaping of flowering plants and trees along Cavitex aimed at establishing a sustainable program of planting, growing and propagating endemic and indigenous species of land- and aqua-based flora. Photo shows PLDT Community Relations Head/ Consultant Evelyn M. Del Rosario handing over the P500,000 check to Cavitex Infrastructure Corporation President & CEO J. Luigi L. Bautista.

A lean team of pilots, aircraft mechanics, technical experts and administrators flexed teamwork muscles in a whole day’s learning encounter with each other during a Team Dynamics session facilitated by EmpDev Head Nonong Noriega for Pacific Global Aviation. Spearheaded by Safety Director & Head of Administration & Regulatory Compliance Arnold Picar, seated, 3rd from left, the workshop was designed to harness a work environment where accountability, open communication and integrity find expression in day to day interfaces. Preceded by a climate survey to determine norms in the work culture, findings served as partial reference in the design and execution of the activities. The captains and the crews drew insights from each other on how to improve relationships and manage setbacks to ensure operational efficiency. A follow-thru session is scheduled mid-year to preserve momentum and sustain the gains that brought out a wealth of learning realizations. Photo shows the celebratory ‘aiming high’ stance at the conclusion of the workshop.

cover story

PLDT, Smart unveil new logos in line with ‘digital pivot’ By Olive O. Barrozo

LDT and Smart recently welcomed a new day with a fresh brand identity that reflects their desire to empower their customers who are increasingly embracing digital services in their daily lives. The new logo also comes with the recent change in name of the company from “Philippine Long Distance Telephone Company” into “PLDT Inc.” to better represent the company’s current thrust to decisively shift its business to datadriven services. PLDT-Smart has embarked on a three-year digital pivot that aims to transform its networks into the country’s most data capable infrastructure, delivering a growing array of compelling digital services. This year alone, the Group has allocated P43 billion for capital expenditures. Around $100 million more in capex will likely be earmarked, following the acquisition of the telecoms business of San Miguel Corp. which included the utilization of the so-called digital dividend, the 700 MHz frequency band.

The new logo symbolizes the powerful convergence of pldt and smart, combining fixed and wireless technologies to serve individual and enterprise customers.

PLDT and its various subsidiaries such as Voyager Innovation and Talas Data Intelligence are also developing and offering digital and financial technology services that offer the Group’s customers higher levels of efficiencies and convenience. “Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital

lifestyle and the country’s growing digital economy,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan. “We shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips,” Pangilinan stressed.

Joining the toast at the launch of the new PLDT and Smart logos are, from left: Chief Technology and Integration Advisor Joachim Horn, SVP and Corporate Finance and Treasury CFO Anabelle Chua, Voyager President & CEO Orlando Vea, EVP and Consumer Business Head Ariel Fermin, Chief Procurement Advisor Ahmar Soorty, HR SVP Butch Jimenez, Chairman, President and CEO Manny Pangilinan, EVP and Enterprise, International and Carrier Business Head Eric Alberto, Finance Group Head Christopher Young, and Chief Strategy Officer Winston Damarillo.

New identity The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers. The new logo is shaped like a triangle with the three sides representing the PLDT and Smart’s business pillars — exceptional people, meaningful innovations, and our valuable customers.

devices for the home such as the online tablet Telpad that serves as the hub of digital services for the home, TVolution Stick which is a dongle that turns TV sets into personal computers, and FamCam which is a CCTV that streams video to mobile devices for added security in the home.

The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change.”

:: PLDT’s mobile unit Smart was also the first to deploy LTEAdvanced (LTE-A), also known as 4.5G in the country. Last April, Smart fired up the country’s first 4.5G service in the resort island of Boracay, using a feature of LTE-A called carrier aggregation that delivered data speeds of up to 250 Mbps.

“Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure,” Pangilinan said.

:: For enterprises, new innovations are introduced by leveraging on the digital platforms of Social, Mobility, Analytics, Cloud, and Security or SMACS. These are a portfolio of digital services that boost enterprise efficiency, business agility, and customer engagement.

The new logo replaces the iconic 33-year-old PLDT logo, which was formed through a repetition of the abstract figure of the telephone receiver to complete four sides. Smart has also changed its logo.

:: An example of these enterprise digital solutions is MarketBuilder which is the country’s first mobile application that enables SMEs to reach out to their customers by dynamic profiling through geo-fencing or locationbased marketing.

Still changing lives Now going on its 88th year, PLDT has been leading innovations to empower both consumers and enterprises in navigating the digital age. Here are some recent milestones: :: PLDT pioneered data sharing in the country that allows a PLDT HOME DSL customer to share 50GB of data to a Smart mobile subscription. :: PLDT has also deployed a growing array of web-connected

:: PLDT’s digital innovations unit, Voyager, and its recent spin-offs PayMaya and FINTQ have also created some breakthrough digital services and platforms. FINTQ, for example, through its Loans Marketplace is now the country’s biggest loans and remittance provider through its partnerships with banks and other financial institutions where transactions are all done via the convenience of mobile phones. CC:

THE PLDT LOGO THROUGH THE YEARS 1940S

1970S

1983

1996

2016

sidebar #ANewDay Unfolds

Unboxing the new PLDT and Smart logos

arching on towards the digital pivot, PLDT and Smart unveiled their new logos last July 13 unboxing both companies’ brand identities. Rooted in the desire to establish excellent customer service within a technologically advanced world, both companies strive to offer the best services by incorporating effective changes. With these freshly branded logos, PLDT and Smart are expected to establish a stronger convergence and more developed synergy, ultimately working towards shaping both companies’ business pillars of commitment, service, and innovation. PLDT and Smart Chairman and CEO underscored the growing capability of both companies in serving the best interest of their customers, focusing on bringing an even greater customer experience. “We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” Pangilinan said. “We shall lead the digital revolution by embracing the Smart Life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips.” A whole day event was staged in Makati for the internal and external launch of the new logos. Executives of both companies gathered in the morning for a toast celebrating the re-branding efforts with simultaneous events held at the RCB driveway, Smart Tower lobby, Cebu and Davao regional offices. A concert featuring the Eraserheads was held early in the evening for the external launch with lifestyle reporters, bloggers and influencers invited. Shown in this spread are some of the highlights during the event. CC:

ABSTRACT

BACKGROUND

feature

ood afternoon once more to our stockholders.

I would like first of all to thank Polly Nazareno for his long and loyal service to the Company. We wish him well after his retirement last December 2015. It now falls upon me to report on the performance last year – but more than this, to welcome a new day for us. We will propose to you that this be the last time we refer to our Company as: “Philippine Long Distance Telephone Company.” Going forward, we intend to change our name to “PLDT Inc.” You will see why in a short while. My report consists of two main parts: First, a quick review of results for 2015. Second, a view forward – first quarter 2016 performance, together with a description of the initiatives we’re undertaking to transform our Company, and secure its future in a world that is rapidly turning digital. 2015 results Turning to 2015, the key performance indicators reflect the tough challenges we’ve been facing: :: Consolidated revenues stable at P171 billion :: Fixed line revenues up 2% to P65.6 billion :: Wireless business lower by 4% to P110.7 billion :: EBITDA margin at 43%, EBITDA at P70.2 billion, down 9% :: Core net income at P35.2 billion, slightly above expectations :: Capital expenditure totalled P43.2 billion – an all-time high. Capex to revenues at 25% – also an historic high. The stories driving these numbers are familiar ones – shifting consumer behaviors and intense competition. As customers move to alternative

MVP Remarks at the 2016 PLDT Annual Stockholders’ Meeting digital means of communicating, our legacy businesses – international and domestic long distance voice services and text messaging – have been declining. By comparison, data and broadband continue to grow – by 15% year on year, contributing nearly P50 billion or 30% of total service revenues in 2015. With legacy revenues receding, our future clearly lies in data, broadband and the growing universe of digital applications. That is why it is so out of step with the times to keep calling ourselves a “long distance telephone company. Of course, we also face intense competition in our mobile phone business. The prepaid segment is particularly challenging. Despite a significant growth in mobile data revenues, we’ve lost subscribers to competition, causing overall wireless revenues to drop by 4%. This year, we have drawn the line firmly in the sand. An incremental approach which attempts to stretch our legacy businesses just doesn’t work. No matter what we do, no matter how hard we try, no matter how much we spend, long distance telephone is a business that will not sustain us going forward. That is why, looking ahead, we propose to simply call ourselves PLDT. An acknowledgment of our heritage from 1928 – but a reminder that we must always change to thrive. So the options are crystal clear – either we pivot, or we perish. 2016: Facing the digital future The journey to that digital future will be long, and the climb steep. There will be false starts, there will be speed bumps, there will surely be

mistakes made. Though we began in earnest this year, it will take us until 2018 – about three years – to execute our digital pivot. To achieve our metrics, capex levels will remain elevated at P43 billion in 2016, and beyond. That is before our recent acquisition of the telecoms business of San Miguel Corporation, which is likely to add about $100 million more capex this year. This capex spend reflects a massive effort to transform our networks into the country’s most extensive and data capable infrastructure. Our intense focus on this digital pivot is forcing us to adjust our financial trajectory for the next three years. For 2016, we initially reset our core income guidance to P28 billion. We have since revised that upwards, to P30 billion, in light of the partial sale of our Meralco shares – realizing an after tax gain of P7.3 billion. Going forward, this P30 billion income reflects a new base from which we expect to rise. We’ve retained our corporate policy of declaring regular dividends representing 75% of core earnings. However, to conserve cash and keep debts at prudent levels, your Board has decided to suspend special dividends for 2015. This fiscal discipline has kept PLDT’s debt profile healthy, with maturities well spread out. Our credit rating remains investment grade – in fact, one notch higher than that of the Philippines. First quarter 2016 Turning to our performance for the first quarter of 2016, our key performance metrics are as follows: :: Consolidated revenues up 1% at P42.8 billion

:: Core net income at P7.2 billion, in line with full year guidance :: Broadband revenues up 22% at P13.7 billion :: Mobile internet revenues up 38% :: EBITDA lower by 14% to P16.6 billion :: Capex at P14.6 billion – a 4x increase over the same period last year As you can see, whilst our digital pivot has only just started and the impediments to success remain significant, we are already seeing the first returns on our investments: first and most importantly, we have arrested our loss of subscribers; second, broadband and mobile internet revenues are up significantly; third, we’re expanding smartphone ownership to drive internet usage by way of subsidies. Consequently, EBITDA was lower year on year. Finally, the addition of San Miguel’s spectrums would enable Internet Everywhere, Internet for All. This addition will make possible a faster roll-out of nationwide coverage, with more reliable and affordable internet services. We’ve already fired up several cell sites using the new 700 Mhz frequency. By the close of 2016, we will have more than 300 cell sites on the 700 Mhz band in Metro Manila, Cebu and Davao - with expanding coverage throughout the country over the next three years. If you want to have an idea of what’s coming, take a look at this photo showing Smart’s speed test of its 700 cell site in Tanay, Rizal. By using LTE carrier aggregation on the 700 and 1800 mhz frequency bands, smart achieved a top download speed of 222 mbps. CONSUMER IS KING All that said, the enternal truism of our business – is that the consumer is king. Our entire effort – each and all of us must aim at a single, overarching goal – the consistent delivery of a delightful customer experience. Our new digital platforms Before I close, let me share with you some of the new and exciting digital platforms that will deliver the kind of amazing customer experiences that are symbolic of our new day. I’m pleased to announce that today, Smart is launching the SmartLife app – a single destination for living a smarter life – including

entertainment, payments and mobile commerce. Smart Life will also feature “Smart Perks” – an innovative offering that perfectly symbolizes the future of our digital pivot.“Smart Perks” is powered by an innovative platform called MarketBuilder. Developed by our subsidiary, Talas Data Intelligence, and offered by our enterprise group as well, MarketBuilder enables companies to deliver digital coupons to customers in a targeted way. Our B2B customers get our help acquiring new customers – helping them grow, while consumers get targeted, money saving promo offers like free Chicken Joy and Yumburger meals from Jollibee; free movie passes from SM; discount coupons for everything from Krispy Kreme doughnuts, to sports shoes from Zalora and digital watches from Lazada. SmartLife, featuring Smart Perks, is downloadable today from Google Play. And will be coming soon to the Apple app store.

Likewise, our Rove platform is now the biggest payments channel for government to person or G2P disbursements, specifically for government’s conditional cash transfers, and for donations received from the international aid agencies to the poor. Lastly, I want to highlight Fintq, a new business unit developing solutions for the Fintech sector. Our Fintq business is responsible for an innovative new platform for consumer salary loans. This new platform – called Lendr - is onboarding 25 partner-banks and four international banks, plus the

...since our founding 88 years ago, pldt has served our people longer, and better, than any other telco. our history with this nation, our affinity with what’s filipino, and yes, with our size and presence, pldt ‘ang tunay na telco ng bayan.”

I always want to highlight today the great strides our digital innovations group – Voyager – has made for the unconnected, the unbanked and the uncarded. On the payments side, Paymaya has taken the lead in the fast-growing mobile payments business with a throughput of almost P50 billion in the first quarter. Full year transaction volume of the Paymaya platforms will approximate P200 billion – not bad for a rather new innovation. This combined throughput of P200 billion this year will come from three sources: (i) Paymaya – the #1 mobile wallet app for millenials; (ii) Paymaya Business – the #1 mobile payments acquiring; and (iii) Smart Padala – the #1 domestic remittance service. In particular, Smart Padala, PayMaya’s mobile money transfer service, posted a 52% increase in revenues for this quarter. Smart Padala now handles about one-third of domestic remittances and will soon expand its business to foreign remittances.

association of rural banks and thrift banks – with more waiting in the wings, here and abroad. Launched only last year, Lendr has already handled over P9 billion loan releases in this first quarter. Conclusion Let me close by saying that since our founding 88 years ago, PLDT has served our people longer, and better, than any other telco. Our history with this nation, our affinity with what’s Filipino, and yes, with our size and presence, PLDT “Ang Tunay na Telco ng Bayan.” We’re committed to transforming our business. We’re committed to providing great customer experiences. We’re committed to our vision of leading and inspiring Filipinos to create a better tomorrow. Today is a new day for your Company. Today signals our commitment to change, to becoming the digital services company of the future, providing innovative digital access and services that will be vital to the progress of the country. Today, PLDT means – #internetforall, and #interneteverywhere. PLDT has been a great company since its birth in 1928. I am confident that moving forward, we can make it an even better company. CC:

17 13

Binibining Pilipinas-Universe Maxine Medina:

On becoming PLDT HOME's newest ambassador

Binibining PilipinasUniverse 2016 Maxine Medina is the new PLDT ambassador.

By Ma. Viktoria M. Viado, Student-Trainee, FEU-Manila

PLDT Chairman and CEO Manuel V. Pangilinan joins the Binibing Pilipinas winners.

when they have to be apart. As a subscriber, PLDT HOME DSL is a bridge for their family to keep their strong connection and rekindle fond memories. “I have two brothers who work in the U.S. We are also quite clingy. Thankfully, PLDT HOME helps us stay connected no matter how far away they are,” Medina shared. Even more determined to share such an experience, Medina wants her fellow Filipinos to have the same strong connection at home. The queen and her court arrive at the PLDT headquarters.

espite the usual trappings of glamour and beauty, being a pageant queen is not just about the beauty that’s visible to the eye. Trite as it may seem, real beauty does come from within, the kind that glows from inside. Beauty pageants have always been an avenue for touching the lives of others. Last year, Pia Wurtzbach brought pride to the Philippines when she finally bagged the Miss Universe title after 42 years of drought for that elusive crown. The country was overjoyed as the Filipina beauty stood out among 80 other contestants from around the world. This year, as she tries to make history again in the upcoming Miss Universe 2016, Maxine Medina is capturing the hearts of Filipinos. In God’s perfect time Medina, the 25 year-old beauty from Quezon City, was a firsttime Binibini. She is, however, a professional model with a degree in

interior design from the De La Salle College of Saint Benilde. For her, it was all in God’s perfect time. Three years ago, she also tried to join Binibing Pilipinas but did not push through because of some conflicts she encountered. But with support from her family and friends, she never gave up in following her dreams. “Pageants are highly celebrated in our country. They are very competitive and always highly anticipated events. Never in my wildest dreams did I think I could join the most prestigious competition in the Philippines, the Binibining Pilipinas, and much less win,” she said. PLDT HOME DSL ambassador But before this Filipina beauty battle for the crown, she continues to fulfill her duties as a PLDT HOME DSL ambassador. Home, for this stunner, is doing simple things like attending mass, sitting down and having conversations with her family. But there are times

“[It] is an honor because I can help let subscribers know and witness the high-speed connection it offers, and how it can make a difference in their lives,” she added. For Medina, her title is a privilege as well as an opportunity to be a blessing to her countrymen. A heart for others Undoubtedly, the stakes are high and the pressure is on for Medina. This only makes her even more determined to win the Miss Universe crown again. As she takes on this journey, she believes that being open to new things and experiences will allow her to grow even better as a person. “Winning the crown will help me reach more Filipinos as an ambassador of goodwill, and if God permits, it is truly in my heart to be of service to others and do something great for my country,” Medina said. “Through being simple and having a heart that is centered for others, I will reach out and be the voice of those who want to be heard.” CC:

PERSEVERANCE GOES A LONG WAY

New quiz bee champions pay it forward

imee Joy Javilagon did not expect to reach the finals of the prestigious online academic competition even if motivated to the hilt. She was just one among thousands of cyber athletes who competed in the elimination rounds and the regional finals, and the school she came from, Sta. Filomena Integrated School in San Pablo, Laguna, is but a name among thousands of public schools, involving school division superintendents, division ICT coordinators and school principals nationwide. But Aimee Joy persevered to prove her worth and to show her gratitude to PLDT Chairman and CEO Manuel V. Pangilinan, Public Affairs Head Ramon R. Isberto, and especially to PLDT Community Relations Head/ Consultant Evelyn M. Del Rosario, her trainers, parents, family and hometown. The social studies teacher’s persistence paid off, when she was declared Grand Champion (Teacher Category) of the 8thPLDT HOME DSL Broadband Quiz Finals recently held in Manila. Joining Aimee Joy among the competition’s roster of winners were Jarah Ann Balgos and Hadjie Bernales from the Commissioner Ruiz R. Asis National High School in Panay, Capiz who bagged the championship for the Student Category, beating three other finalists.

These three were the grand champions who bested the thousands of Infoteach program beneficiaries whose lives were touched and changed as they venture on to impart to others what they learned in the program.

Aside from the provinces of Capiz and Laguna, the other grand finalists represented Iloilo, Antique, and La Union. Paying it forward For Balgos, a Grade 9 student,

PLDT Home DSL Broadband Quiz teacher-category champion Aimee Joy A. Javilon from Sta. Filomena Integrated School, San Pablo City, Laguna, 6th from left, receives the gift check from PLDT ComRel Head/Consultant Evelyn M. Del Rosario, 8th form left.

PH’s largest online academic competition Now on its eighth year, the annual PLDT HOME DSL Broadband Quiz pits some 18 schools divisions under the Department of Education during the elimination phase, covering Luzon, Visayas and Mindanao. The competition pits some 20 schools divisions under the Department of Education, with 105 teachers and 249 students competing at the division level and 17 teachers and 34 students vying in the regional level.

it is not enough for the youth to become digitally competent. “We must also be responsible in using computers,” she said, citing propriety in using Internet communications tools such as social media. For Javilagon, she pays forward the privilege of being a part of the Infoteach program by teaching digital learning skills to other students in her hometown. “The youth should be able to adopt with the knowledge and the necessary skills to compete in a 21st century

Del Rosario, 8th from left, presents the gift check to PLDT Home DSL Broadband Quiz student-category champions Jarah Ann Balgos and Hadjie Bernales Jr. of Comsr. Luis R. Asis NHS, Capiz, 7th and 6th from left.

learning environment,” she added. In an interview prior to the finals competition, one contestant vowed to use the cash prize—if fortunate enough to win—to redeem her family’s mortgaged piece of land and to buy her father a carabao to help with work in the rice fields. Luckily enough, the said contestant, Jane Candelaria from the Egaña National High School in Sibalom, Antique, finished as a third runner-up in the Teacher Category, and went home with a cash prize of P25,000 and a PLDT gift to her delight. Globally competitive internet users Floramel Joy Songsong, chief of the Partnership and Linkages Office of the Technical Education and Skills Development Authority (TESDA), said the Filipino youth must adapt well in this era of rapid global modernization. Since 2004, 19,793 graduates have benefited from the PLDT Infoteach Outreach Program. During the 2015-2016 Infoteach graduation, PLDT ComRel welcomed 6,207 21st century skilled teacher- and student-graduates. Reaching out and changing lives It came as a surprise to some that the usual favorites, teams from the National Capital Region, failed to reach the finals. But to many, this may be an indication of the overall success of the program in engaging its beneficiaries and in enhancing their digital knowledge and skills. The prospect looks promising for others in the Philippines similar to Aimee Joy, Jarah and Hadjie. With the proven success of PLDT’s Infoteach Outreach, the program can reach all corners of the archipelago, where more lives will be touched and more lives will be changed. CC:

PLDT ComRel Head/Consultant Evelyn M. Del Rosario, along with Las Piñas Alabang CSOZ Head Benjie Causon Jr. and HRIS Head Ed Marquez turn over the painting materials and carpentry tools to Putatan Elementary School OIC and Math Division Supervisor Ermelita D. Bautista, Ed.D.

PLDT ComRel supports 2016

Brigada Eskwela

by Patricia Ramirez and Ma. Viktoria Viado, Student-Trainees, FEU-Manila

ne of the many outstanding characteristics of the Filipinos is the bayanihan spirit — a sense of togetherness in achieving a positive goal without expecting anything in return. In its continuous efforts to lead this, PLDT supports this year’s Brigada Eskwela, with the theme: Tayo Para sa Paaralang Ligtas, Maayos at Handa Mula Kindergarten Hanggang Senior High School. PLDT Community Relations headed by Evelyn M. Del Rosario, together with 20 ComRel employee-volunteers, brought to life five classrooms of Putatan Elementary School in Muntinlupa with newly painted walls of bright hues. Ensuring that classrooms

are conducive to learning, carpentry tools used for repair and construction of chairs were also given. Other public schools from Luzon as well as Mindanao were also given donations in kind. Also known as the National Schools Maintenance, Brigada Eskwela was initiated by the Department of Education (DepEd) to seek help from different organizations, individuals, private corporations, and to anyone willing to volunteer and help the government improve the quality of education.CC:

Del Rosario focuses on painting one of the classrooms for the young students of Putatan Elementary School in Muntinlupa.

the social innovation That Is Messy Bessy

Founder Krie Lopez talks about making a difference Messy Bessy Founder Krie Reyes-Lopez strives to alleviate poverty by creating the Helping Ourselves through Sustainable Enterprises (HOUSE) project, which seeks to help the disadvantaged Filipino youth.

eople seldom choose a path towards self-discovery, a path that may lead to establishing self-sustaining programs designed to enable others to discover their true potentials. In 2005, Kristine “Krie” ReyesLopez found herself in a crisis. Although she was the head of the Corporate Social Responsibility (CSR) Department of a big corporation, she often felt the need to do more and perhaps do something on her own. Not wanting to rely on other people’s money to continuously create positive change, Lopez chose the latter. As a Management Engineering graduate from the Ateneo de Manila University, Lopez has often been guided by the Jesuit ideals of magis, a philosophy which revolves around the idea of being and doing more, ultimately becoming a woman for others. restoring lives Pursuing an advocacy that is focused on restoring the lives of the disadvantaged youth, Lopez established Messy Bessy in 2007. Messy Bessy, the first business of Lopez’s project Helping Ourselves through Sustainable Enterprises (HOUSE), is a manufacturer, wholesaler and retailer of allnatural, non-toxic household and personal care products. The business sustains development programs for the young adults who are provided with work training, formal education in high

By Katrina A. Mallari school and tertiary levels, work ethic enhancement programs and counselling. “Our social program is the heart of our company. We’ve developed a very unique and replicable, sustainable program that enables young adults to gain work experience and capacity building through our business,” Lopez said. Messy Bessy is tied up with over 30 foundations and depressed communities from which the young adults come from. Hoping to make a difference in their lives, Lopez established Messy Bessy to enable these young adults to develop good work ethic and preparedness in a work environment. These young adults who she fondly calls her Lopez firmly believes in the power of social entrepreneurship, which ultimately shapes the lives of the youth.

“kids” are given the opportunity to become financially independent and to ultimately get themselves out of poverty. “For the youth of today who would like to make something of themselves, work ethic is extremely important,” stressed Lopez. “In the work force, that’s the first thing that people look for. It’s really a way for you to maximize and optimize all the

opportunities around you. If you don’t have a good work ethic, what you’ve learned [in school] would be irrelevant.” social innovations Eight years into the business, and on the onset of their first college graduate, Lopez proudly admits that this time around, Messy Bessy spurred some noise around its social programs. “We are now more confident about our social innovations,” Lopez said. “Hopefully, as a way to inspire others to do the same, we’ll be able to face social challenges with more innovative and creative means through business.” Lopez plans on firming up Messy Bessy by hiring the right people to grow the business. Her management team is made up of very experienced and capable individuals who have intensive background in growing businesses and leading much bigger companies. As Messy Bessy continuously gains ground as a trusted brand for environment-friendly products and a sustainable social business model, there are still struggles faced with growing the company. new experiences, new people In the constant effort of trying to find the right solutions to further expand Messy Bessy and its social programs, Lopez admits that she finds comfort in her openness to continuously learn and discover new things. With the recent trip to Silicon Valley organized by PLDT Smart SME Nation to winners of the #BeTheBoss search, Lopez

expressed her gratitude to PLDT for giving her the opportunity to encounter new experiences and meet new people. Recounting her Silicon Valley experience as life-changing, Lopez recalled how the program enabled her to see things anew and in a whole different light. Immersing herself in the experience of going to places where entrepreneurship is greatly encouraged, Lopez greatly appreciated the opportunity to be with some of the biggest names of respectable entrepreneurs. “I was at a place where entrepreneurship is really encouraged at a level I’ve never seen,” Lopez said. “It was a place where people were encouraged to face solutions head on.” Lopez narrates her eye-opening experience at Singularity University, where people sincerely believed all problems in the world can be solved by technology. According to Lopez, they were shown virtual reality, robots, 3D printing and even 3D printing organs for transplants. “People (at Singularity University) really believe they can solve every problem we are facing today Lopez encourages a work environment where everyone treats each other like family and where hard work and perseverance is at the heart of every Messy Bessy employee.

through technology, and that kind of mindset is quite mind-blowing and life-changing for me,” Lopez said. For Lopez, one of the many insights which stood out for her was the time she visited Cupertino where the idea that anything is possible truly inspired her. “Technology is really our tool to be able to solve the many challenges we are facing,” Lopez said. “I’m a convert now. People from Singularity University believe it, and now I kind of believe it, too.” “The future is really bright for us. People just really need to believe it, and understand that it can really happen,” Lopez added. CC:

Inspired by a bamboo bike building project in Africa, Bambike Founder Bryan McClelland brought the bamboo innovation in the Philippines, which started in 2007 with firmed up plans in 2010.

Pedaling the Bamboo Innovation

Bambike’s Bryan McClelland on sustainable livelihood By Katrina A. Mallari

t takes relentless effort and hard work in order to create and maintain a sustainable program that will provide opportunities to many Filipinos as well as open doors to a unique innovation that is both ecofriendly and profitable. One such venture is Bambike – an idea that was started in 2007 by Filipino-American Bryan Benitez McClelland. While volunteering for Gawad Kalinga (GK) resettlement in Victoria, Tarlac, McClelland was inspired by a bamboo bike building project in Africa. Thinking how it would be a good fit in the Philippines, McClelland pushed for the idea to happen in the country, firming up plans for Bambike in 2010. sustained livelihood Part of PLDT SME Nation’s immersion program in Silicon Valley, McClelland had always wanted to provide assistance to Filipino families within the community by providing them sustainable livelihood. “It’s a community development project for qualified low-income families. I decided to hand select a few competent

builders from there and train them the skills necessary to build the bamboo bike,” he said. From only two builders in Victoria, Tarlac, Bambike has added more full time builders both in its GK community in Tarlac and in Intramuros with nine and six people, respectively, amounting to a total of 15 employees. Seeing a gap in the market when it comes to guided bike tours, McClelland started the Bambike ecotours on Earth Day in 2014. “We wanted to cater more to the local market and develop a way in which we could provide a service here in the Philippines,” McClelland said. “We started in Plaza San Luis Complex in Intramuros, which has been great because we’ve been able to take thousands of customers from over 70 different countries to share our Philippine heritage and experience riding around on a Bambike.” bamboo ecotours As Bambike pursue growth through its sustainable program, McClelland thrives in the idea of bike tourism, highlighting possible expansion in Bambike ecotours in other places such as Silay in Bacolod, Vigan, and Subic. “There is a lot of potential in the Philippines for bike

tourism, so we want to be a part of that growth and move into more Philippine heritage centers, especially in places with existing cultural tourism,” Mclelland said. Thinking bigger For McClelland, PLDT SME Nation’s Silicon Valley tour was a culmination of a mind-opening experience. The caliber of entrepreneurs, who were also hailed as PLDT SME Nation Bozz winners and finalists, inspired McClelland to continuously work towards creative collaboration. “The Silicon Valley experience enabled us to develop our business people’s skills and think on a larger scale,” McClelland said. “It was really inspiring to see successful Filipinos in the tech field and learn strategies from them as well as do workshops in order to further improve our businesses.”

while optimizing the newly engineered bamboo treatment process. “We’re planning on developing a more scalable bike model wherein we can try to capture more of the market and make our Bambikes more affordable. We want to develop products that can be used by more people,” Mclelland said. “We’re utilizing the new engineering bamboo technique and joints system, which I think we will have a planetary advantage as well as focusing more on our brand awareness and the quality of our products.” As Director of Sustainability in Enderun Colleges, McClelland is determined to create a new undergraduate degree program in sustainability, which will be the first Bachelor of Science in Sustainability in the country. “Through leadership by example, Local and foreign tourists can enjoy riding these innovative bikes through the Bambike ecotours.

Bambikes are made of eco-friendly bamboo material, which is naturally shock-absorbent.

As a developing ecosystem rises, where creative entrepreneurial Filipinos can work together towards the development of synergies, McClelland underscores the importance of thinking bigger and the use of data. “Data analytics and the scope to which we need to operate have a real impact.

systems into bikes, so that we can have bike-share programs and accessible mobility that can be integrated in our country’s tourism platform,” McClelland added. Riding on strength Passing the European standards for bike fatigue and impact testing, McClelland reassures that Bambikes are strong enough, emphasizing the steel-like quality of the bamboo. Bambikes are made of high quality bamboo, which are grown locally in the Philippines. “Bamboo is arguably the greenest building material out there. When it is built in our bike frame it actually makes for a really nice bike ride because bamboo is naturally shock absorbent,” McClelland said. “Aside from the unique look and having the social component we have, one gets to have the performance of a normal bike but with a smoother ride quality.“ With the price varying on the range of components chosen by the customer, Bambike frames cost from P20,000 up to P55,000 with a five-year warranty. According to McClelland, the bestselling Bambikes include Mira Nila and Luntian, which are the urban road bike and mountain bike, respectively. CC: Bambikes range from P20,000 to P50,000, with a five-year warranty.

we are really looking forward to hone the next generation of Filipino leaders, focusing on sustainable development,” McClelland said.

The Silicon Valley experience taught me a great deal on how to do collaborative business initiatives and maintain an entrepreneurial ecosystem that can inspire entrepreneurs in the Philippines to collaborate, expand business initiatives and really work together to make world-class Pinoy businesses,” McClelland said.

In adapting to the everchanging world of technology, McClelland plans to strategically incorporate technology in Bambike by utilizing smartphones to help develop self-guided tours. “There’s a lot of interesting technology out there which could be applied in Bambike,” McClelland said. “For the development of our self-guided tour, it can use applications on your smartphone that are GPSenabled, making the entire process quicker and more efficient.”

Thus, McClelland also focuses on innovating new bike models

“We also plan on possibly incorporating smart-lock

PLDT Global launches Smart World in Japan By Sarah G. Azucena-Reodica

AI OI EI

PLDT Global President Alex Caeg presents the Smart Life app to select Manila-based media in an exclusive press briefing in Ginza, Tokyo. Photo by Smart ExRel

T NTT Docomo’s stateof-the-art Future Park boasts of advanced technologies that underscore the mobile operator’s leadership. Here, members of the press try to experience the advanced Augmented Reality technology of NTT Docomo. Photo by Jay-Anne Encarnado

he Company’s three-year digital pivot does not stop in the Philippines, as it ripples a thousand miles all the way to Japan. For the first time, PLDT Global is launching a digital Mobile Virtual Network Operator (MVNO)—and it certainly won’t be the last. “The pivot won’t stop at Tokyo. It will continue in Hong Kong, Singapore, and Malaysia, as we offer more over-the-top (OTT) content,” PLDT Global President Alex Caeg told reporters in an exclusive press briefing held in Ginza, Tokyo. To satisfy the increasing data consumption of around 240,000 Filipinos in Japan, PLDT Global is bundling the Smart World pocket WiFi with plans of up to 10GB per month, with free remittance transactions of up to 100,000 Japan Yen, plus free calls and texts to the Philippines, and free calls to other popular international destinations.

Smart World also offers free Philippine mobile subscription that allows family members and friends in the Philippines to call and text their loved ones in Japan at Philippine rates, perfect for the growing base of tourists and working Pinoys in Japan. The launch of Smart World in Japan is anchored on a strategic partnership with NTT Docomo, Japan’s leading mobile operator. With its extensive 3G and LTE networks, NTT Docomo will allow subscribers of Smart World to enjoy a total experience in one of the most digitally advanced countries. “It’s not just the overseas Filipino workers. It is really the overseas Filipinos. Digital space is a great equalizer in this realm. This is positive proof that PLDT Global is now in the digital world. We have pivoted,” PLDT Global Head of Global Operations John Palanca said. CC:

Participants gamely engage in interactive segments.

Enter’train’ment at its finest with Learning Development Officer Osie Bayot at the helm.

kicking off EmpDev’s Quick Skills Series

TelTec campus rocks with “body language” learning session By Kristyl Palma

Bayot and EmpDev Head Nonong Noriega rev up the audience to stir excitement.

ave you ever been in a situation when you felt that something didn’t just work out right in the thick of interface with someone - probably with a client, a business partner or a fellow employee?Perhaps they were saying yes, but their actions were saying otherwise. Being both sensitive and receptive to what others are not saying may just be the key to elude possible miscommunications, a skill that is apparently much needed in the working spheres. A four-hour mini-course dubbed “See Me Say” a.k.a “S.M.S.” was creatively crafted by Learning Development Officer Osie Bayot who is on top of EmpDev’s competency building interventions on sales. This

particular session delves on the very foundations of nonverbal cues. In this quick skills training, most commonly used body gestures and mannerisms were demonstrated to almost a hundred, deeply enthralled audience. Here, he talked about the importance of being mindful of our own body stance and gestures because even the simplest mannerisms may project different interpretations and messages to others. This course also enlightened the learners that it is crucial to be able to uncover the hidden references of body language especially in establishing productive business transactions. S.M.S is just one of the many shortened or “snippetized”

courses created by the brilliant minds of the Empdev team in response to the growing need for skills enhancement trainings that will mesh well with our employees’ busy schedules. These are specially designed with a “beyond-the classroom” concept, which aim to fill you to the brim with new knowledge and exciting workshops that will leave you craving for more, given the ever-changing waves of trends in training facilitation. More snippetized, unorthodox courses are coming your way soon! Who says learning can’t be fun, convenient and truly learner-centered? CC:

Rappler’s multimedia business reporter Chrisee Dela Paz faces off with Philippine Star’s Agri-Mining reporter Maureen Simeon.

The Energy team, all clad in their Adidas ensemble, wins the Best in Uniform. In this photo, they are joined by their fitness inspiration Mark Neumann. Photo by Smart ExRel

ges EJAP n e l l a h c u a e r u B ia d e M P MV & ROUGH sportsfest

to a TOUGH

very year, the MVP Media Bureau— the collective PR teams of companies under MVP—gives the Economic Journalists Association of the Philippines (EJAP) a unique, fun, and thrilling sportsfest experience. This year, things just got more challenging as they bring TV5’s TOUGH & ROUGH Obstacle Race Course to the Meralco grounds, testing the physical limits of the hardworking business reporters.

The Meralco field becomes a battleground of physical endurance, strength, and strategy as it hosts 7 tough and rough obstacles.

Under the scorching May sun, six teams conquered the seven-stop Obstacle Course in their best time. Totally different from their day jobs in covering business sectors such as Banking, Department of Finance, Agri-Mining, Energy, PSE-SEC and of course, Telco, the reporters literally had to get their tough on to crawl, sprint, jump high, carry heavy load at a fast pace, climb a wall, and then plunge in a cold pool. In the end, the PSE-SEC team emerged unscathed and victorious by grabbing the Championship title, with a collective time of 13 minutes and 51 seconds for a total of six players. The MVP-Male and MVP-Female also hailed from their team, with Reuters’ Jerome Morales clocking one minute and 32-second record, and Manila Bulletin’s Mads Miraflor gunning 2 minutes and one second. They were trailed by the Banking team in second place, the Department of Finance team in third place, the Telco team in fourth, AgriMining team in fifth, and the Energy team coming in at sixth.

Showing that they are tough and rough not just as business reporters but as Obstacle Race Course warriors, too, Reuters’ Jerome Morales and Manila Bulletin’s Mads Miraflor from Team PSE-SEC claim their MVP trophies with MPIC’s Del Rosario and Coach Pagulayan. Photo by Smart ExRel

Special prizes were given to Telco team for being the earliest team to arrive, while the Energy team were judged by TV5 talents as the Best in Uniform. TV5 talents Mark Neumann, Akihiro Blanco, Martin Escudero, Nicole Estrada, Malak So, and Chris Leonardo joined the fun to represent each team. Neumann, an avid parkour practitioner, even did one round of the Obstacle Race Course as a demo before the actual competition began.

Team PSE-SEC flash triumphant smiles as they claim their Championship trophy. With them is Metro Pacific Investments Corporation (MPIC) AVP and Head of Corporate Communications Melody Del Rosario, 2nd from right, and Coach Joseph Pagulayan, extreme right, the man behind the country’s first Obstacle Race Course. Photo by Smart ExRel

At the end of the day, the spirit of competition and camaraderie was awakened, and the invaluable fellowship between EJAP and the MVP Media Bureau remained king. CC:

THE BANDWAGONER

By Nonong noriega

Balancing change and continuity

hange has been more than sufficiently harped as an imperative to stay ahead of the game or at the very least, ensure an organization’s staying power. Companies trumpet the call for meaningful transformation in this age of game changers. Dare we not lower our guard on being in the lookout for customer preferences and an ever changing lifestyle that explores and exploits social media to lead the competition in radical waves and raves! We want to see change in our operating systems. We want shop initiatives aligned so that we all march to the same tune to impact bottom line aspirations in business growth and customer experience. We want to see change in management infrastructures to expedite project implementation and weed out barriers to productivity. We want to see change in behavior by reinforcing a culture of transparency and embraced accountabilities. The change must be felt. If President elect Rodrigo Duterte’s leadership plays up on the tagline, “Change is coming,” in the business world, we know that change has already been constantly taking place and has put to the acid test our threshold for adaptability, flexibility and accelerated learning. How will the change in style of national governance affect the way we manage our own change programs? Let’s face it. The new President is bound to operate within his gift zone – peace and order. His radical approach to cleaning up the mess of corruption and unlawful practices will heighten the necessity for organizations to also police from within. Will his brutal frankness, irreverent demeanor, controversial stand on many issues and his bias for ‘quick action producing quick

results’ be replicated as an example to take the cue from, or do we foresee a lot of opposition given his unabashed opinions on causes that have offended conservative and linear thinkers? This is where we need to strike the balance between change and continuity. While fresh perspectives can excite, tired as we are in dealing with lousy practices that stunt progress, we must look at the meaningful gains of the past that attest to where we scored well. We cannot totally abolish systems that helped usher in substantial developments and enabled us to grow the economy. We must sustain programs that strengthen our stature as a revitalized nation where it’s good to do and grow business. This is also a classic case of an outgoing leader who thought and executed strategically but lacked charisma and an incoming crime busting punisher who nevertheless identified with

the multitude who salivate for change and in more ways than one, became the mouthpiece for their lamentations, albeit with the rawness of a folksy street-smart ‘macho’ enforcer whose candid remarks elicit both amusement and dismay from a divided citizenry. Rant or rave – there must be a way to welcome the good that this change promises coupled with a way to take a stand for what we need to continue, lest the momentum gets busted and we find ourselves picking at remnants which we couldn’t piece back together. Business organizations will be challenged with both the internal and external intramurals of change and continuity. Let our tribe thrive through this ambiguous process. CC:

Taking charge of change in winning ways has been the permeating theme of North Luzon Technology Operations’ Goals Cascade and Team Workout Session in La Union.

life

arts

behind bars “Unchained” Artwork by Rolly Natividad, Jr. Student-Trainee, FEU-Manila

By Maria Viktoria M. Viado, student trainee – Far Eastern University We cage ourselves inside a series of bars we made. Afraid, terrified and confused about life; We never really want to fail and get hurt Because when we wake up on a dark day, We doubt ourselves if we can even get through it. What to do, where to go, who to trust? Our thoughts are our own graves We let every bit of thought grow and consume us. Depressing it may seem but it is the reality. Society, culture and norms dictate to us And piece by piece they are eating us alive. Never letting us escape the pit we made. What to do, where to go, who to trust? Take a deep breath and let your lips smile. Indeed it is hard but this is what we need; What to do? Embrace change and let ourselves move on. Drastic, yes but we need to continue our lives. Where to go? Get out! Be brave to open your own lock. Who to trust? No one else but yourself, darling.

poetry | prose | artworks | photography

To be Free

By Mary Grace O. Sze, Support Management Auxillary Services How does it feel to be free? To let go of whatever is wearing you down Accepting that what is will be And casting away all your doubts. How does it feel to be free? Shouting from the mountaintops Hearing gleeful voices Carried by a carefree wind from below. How does it feel to be free? To put an end to all the misery Looking to start again, a new beginning For this you know is your personal victory. How does it feel to be free? Finally unrestrained, take a leap! Dancing in abandon for everyone to see Or diving reckless in the deep blue sea? How does it feel to be free? To break through the mold Standing out so everyone can see Nothing will stop you or take you ahold. How does it feel to be free? To hear your heart singing Of hope and dreams and everything in between For at last, life again has a new meaning. How does it feel to be free? To soar in the wide expanse of blue skies Like dandelions floating in the breeze Rising, climbing, lifting high.

Artwork by Danny â&#x20AC;&#x153;Bimboâ&#x20AC;? Handayan, PLDT Tondo Sales & Service Center

The Heart of Letting Go

By Patricia Ramirez, student trainee – Far Eastern University

t was a Saturday afternoon when you smiled and asked me if you’re in the right group and I nodded. You were charming enough to sway my walls down and you saw the whole of me beyond the usual bounds. I never thought that one day I’ll be screaming in frustration on my pillow because you forgot about me during the day. I had to settle for the weekends when you were generous enough to give me your time. I knew you were toxic but you were the best poison that revived my stone heart. You are so damaged as much as I was, both souls lost in the young years of life. Maybe they were right, we were meant to meet but never meant to be together. As days passed, I went back to my usual routine, a cup of coffee in the morning, then I made myself realize that I deserve better, I didn’t have to stay when you already left. But my heart just won’t let go of you, I can’t free you because I was longing for the whole of you. So one night I texted ‘Hey how are you?’ you immediately responded and my feelings were shaken, I was shattered. You said ‘Better’ and you didn’t know I wasn’t, you never knew I was hurting. You were gone without a goodbye, I fell on the wrong side with the worse person. You deprived

Artwork By Krizelle Amoyo, student trainee – Feu manila me of the happiness of being loved. I questioned our fate if I wronged anyone because it was cruel enough to have met you. Now I’m left with no choice but to free myself from dreaming of you. I need to remind myself that I’m a queen of my own world and only a king deserves my priceless love. You need some fixing, and I do too, from the storm you created. Though someday I want our paths to cross again and be the one to tell you that I’m better, much better without you and that my heart had fully let go. CC :

La Libertad en Cristo Solamente By Marjory C. Sy, ProdServ Fears on the uncertain, unknown and uncharted Always echo from reading the headlines greeting the day I long to break away from this anxious and depressing state True freedom, I believe, is found in Christ Jesus His Guidance and Protection, I seek each single moment of every day Hindrance to my dreams, the external forces may try to build Only His Truth will set my spirit flying towards where He leads Perfect Plan my Lord has in store for me, and no man can Embezzle, stain or quash the Price He has paid for my liberty in Calvary Lord, I know only Your Love can transform and release me Out from dark alleys of sins this world tries to envelope my soul Vindicate me in Your Righteousness and embrace me with Your Grace Empower me to share to others the Miracles You have blessed me Faith, hope and love – the key elements of independence Faith in Christ, in joyful hope anchored in His Promise of Salvation Surrounded by His Great and Unwavering Love… For me, independence is spelled as “in Christ alone, I depend”

Live and love free By Luis Maglanoc, CSO-BPM

I dream what others thought impossible! Write what I feel, and feel what I write. Thankful that I can express, say what I am able. Recreate and savor memories every night! Influence my children with no worries to bother. Mold them to be what God had wanted. My days of gold will soon be a closed chapter But these will live on like a novel much read! Someday, you’ll spread your wings my child! Never be too hard on yourself, yet with a zest of wild. Explore what life truly is, embrace the present. For tomorrow is today and HOPE is never absent Live and love freely, where some can only imagine! Care for those neglected, Respect those who earned it. For along the way, you will find where I have been. Questions you’ll ask once two roads meet! Remember to listen, listen with good intent Though you might be eager to talk, wait. A meaningful gesture, no emotional constraint. Explanations mean nothing compared with fate. Opportunities abound in youthful galore! Choose wisely, note all considerations. Though today we may have freedom and more, Cherish and give importance as there are many options! I Am Kristian Miguel

Photography by Laemar John V. Chavez, Fixed Service Network Quality Assurance

Artwork By Krizelle Amoyo, student trainee – Feu manila

Escape on a Strange Night By Laemar John V. Chavez, Fixed Service Network Quality Assurance Another night in a strange land comes to a close Thinking about tomorrow In a place where day emerges on a whim And night falls on a blink Every minute that passes is a month-long wait In a mysterious jungle of surprising beings Such as that gray rhino running ahead And a golden lion suddenly at your side Escaping might be impossible With thick trees, streams and rivers flowing Finding a trail to follow and go Is as difficult as searching for oasis in the driest desert Taking a risk, even if it feels creepy With a soul willing to fly, it could be worthy Facing the dangers as they’re always there Daunting but not really assaulting Running as fast as the deer Soaring like a bird on a rush Never failing to find inspiration To keep going for the sought-after trail

“Splash” photography by rolly natividad, jr. student-trainee, feu-manila

inaning kalayaan

Ni Rebelyn Q. Rosales, Business Process Assurance Sa sandaling naimulat ko ang aking mga mata Natutong magsalita, lumakad at tumawa Sa bawat tayo na ako’y nadadapa Nandiyan laging umaalalay si lolo’t lola Gabay ko sa aking paglaki ang kanilang mga utos Ang magsimba tuwing Linggo at manalig sa Diyos Aral sa umaga, laro sa hapon at libro sa gabi Diyan umikot ang aking mundo hanggang sa’king paglaki Kapag magpapaligaw doon sa bahay Hindi kung saan-saan nalang maibigan Dahil dito mo raw makikita ang intensiyong totoo Kung paano rumispeto ang lalaking mamahalin mo Choose character over beauty Yan ang laging paalala ni Lolo Daddy Na huwag gawing batayan ang gandang pisikal Isang sikreto para ang samahan ay tumagal Tamang pananamit sa akin ay naituro Kapag sumasagot laging may po at opo Huwag kalimutang magmano kay tita’t tito Dahil kung hindi sermon ang aabutin mo Minsan lang maging bata kaya ito’y sulitin Maglaro, tumuklas, magkamali at matuto Sumunod at makinig sa mga tagubilin Dahil ang lahat ng ito’y para rin sa atin Dumating ang puntong ako’y napagod din Ang pagiging masunuri’y mahirap palang gawin Ang magcutting classes gusto ko noong subukan Magkaroon ng failing grade kahit minsan lang Oo ako’y nainggit sa kapwa ko kabataan Malaya nilang gawin ang bawat naisin Pero bakit pagdating sa akin Hanggang sana nalang ang aking daing Bilanggo ako sa pangangaral Pero hawak ko pa rin ang aking kalayaan Ayoko sa lahat ang napapagalitan Kaya ako’y sumunod na lamang Hindi matatawaran ang saya’t tamis ng tagumpay Ang mga parangal at pagkilala ay tunay na walang kapantay Para sa aking lolo’t lola, nanay at tatay Maraming salamat sa tamang paggabay.

飛 (Tobu – Fly) By Melvin Artugue, FMA – ESAM TEAM C There was a man who saw a little boy Holding a cage and a bird as a toy The old pal approached the youngster The boy just smiled as he stared “What do you want from me?” – the kid asked “You bought that bird, what is its task?” “Do not pester me with your questions! “I will play with this and don’t ask me why!” “Tell me what you will do to that buddy.” “I will toy with it, kill it, and laugh at it, no sorry.” The man took out his purse and handed him some money “Oh, I only bought this with a single penny.” “Yes, I will just buy it from you my lad.” “Okay, this money’s too much, I am glad!” The lad left the man with the poor little bird Holding the cage, with the bird inside sitting very still He brought it into the fields And opened the cage The bird took flight, it is now free Just as happened to you and me We were in the chains of sin and death is our wage But God stepped down and broke our cage The enemy came to destroy and kill But the Son’s sacrifice saved us and made us well.

Artwork by Danny “Bimbo” Handayan, PLDT Tondo Sales & Service Center

How To Make Gourmet Food In 7 Masterful Steps

By Leopoldo Lalim

ost people do not want to be free.

Most people simply want convenience. First, ask yourself why did you read this article? The title MUST have brought you in - didn’t it? You were FREE to choose any article but you chose this one because you were curious to know how to EASILY cook gourmet food (in 7 masterful steps). In having your supposed “freedom” you have just brought down an artform to a very low level. With our “freedom”, we are becoming the generation that do not have time to pursue mastery but instead aim for anything that has enough of a creative twist, which, mind you, usually just looks good. Freedom should cultivate passion and investment of time and not simply wont. Second, has it occurred to you, if you’re still reading this, that you will not read anything about the title in this article? For those who will not continue, adieu. For those who have decided to finish, i will try not to disappoint. Right now, you are FREE to NOT FINISH. With your supposed “freedom” you have just judged without seeing something in its entirety. With our “freedom,” we have found justification for our interpretations of an incomplete experience. Freedom should always pursue to grasp the extent of a full experience. Third, do you even know the theme for this month? Most have surmised already, some actually knew. Why do we even have this part in the magazine? Why do we even have ACC:ESS in the first place? How many of us have turned the magazine into a paperweight? With our supposed “freedom” we have lost the ability to appreciate and value the things around us. In turn, almost NOTHING pleases us. Almost EVERYTHING DISpleases us. Freedom always has a shit ton of value - give it out or it will stink (see what i did there?).

Fourth, AND LAST, yes because I’m a badass that way, are you even mad? Are you even thinking of looking for this writer and giving him a piece of your mind? With our supposed “freedom” we choose not to hold people, ourselves included, accountable, worse, we forget, worst, we become defenders of what we so valiantly fought against for the future. It has become so easy to go back on our choices. We are so ready to critique that we throw our axes even before the fight begins. Instead of fighting with our bare hands as the time comes, we kneel down only to pick up our axes to stab someone in the back. Freedom should be based on equal and SOLID ground that does not waver. Fifth, yes, there’s a fifth, because I am the writer and you can do nothing about it! What am I getting at? Freedom has become the go to word today for saying “screw your side this is what i want.” Our supposed “freedom” becomes so large that others have no place in it. We do not realize how small the world is. In our “freedom” we send children to bring bombs to refugee camps. We chastise religions for saying their side and make open mockeries while pursuing our own. We are building walls and labels and definitions that not only keep people away but make it harder for ourselves to go out and see how everyone can simply get along. Freedom should be a constant that is as large as the population of the earth at any given moment, a lack of one means no freedom for all. Sixth, sleep at least 6 hours a day Seventh, drink at least 8 cups of water a day. My freedom is my every step, without lingering thoughts, into a 100 foot jump because i have taken enough strides (fast enough) to ensure that i reach the water. I am still not free. I am getting there. CC:

Movie Review: How to be Single By Maria Viktoria M. Viado, student trainee – Far Eastern University

o those who were left behind or to those who chose to leave, to anyone who depends on something or someone, and to those who are afraid to try at relationships, this is the movie for us. How To Be Single is about Alice (Dakota Johnson) trying to find herself after she decides to break-up with her long-time boyfriend. She moves in with her sister, Meg (Leslie Mann), who also has her own “being single” problem, albeit she is in denial. Together with Robin (Rebel Wilson), her new-found friend, Alice starts to find her lost self in the crowds of New York City. A few days after her break-up, she meets a bartender, Tom (Anders Holm), whose numerous sexual relationships with girls never got around to being serious. Though different in many aspects, the characters share one thing in common: they are all single and struggling to understand themselves.

They are their own enemies. They’ve locked themselves to their own ideas about love and relationships. They keep on doing the same things over and over again, never finding happiness in the process.

The movie makes you realize that indeed, change is good. Sometimes it may be drastic but in every beginning there will always be challenges, but as soon as you get through them you’ll find yourself satisfied and happy that you took a leap. The movie also tells you to go after the things that make you happy because at the end of the day you only have yourself. How To Be Single is not entirely about being single in terms of relationship. It’s being able to stand alone and accepting the things life gives us. It’s freeing yourself first and escaping the cage of doubts you are building that hinders you from attaining happiness. I kind of regret that I’ve seen this movie only recently but I feel good that I somehow related with the characters and am freeing myself from my own cage just like every character in the movie. How about you, when will you be free? CC: