n Shop Management
Choosing the right social media platforms for your business can help improve the quality of engagement with your customer base. By Ron Coleman
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Plumbing & HVAC – May/June 2022
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et r ie v ing acc urate ne ws and information on your business is essential to any business operating in this day and age. The development of the internet arguably could have been one of the most impactful innovations in the way we now conduct business. Both in good and not so good terms. For instance, it allows for companies to get a better understanding of potential and existing customers for your business. Increasing brand awareness has never been so important and complicated. Social media is a great way to all that. It allows for you to stay connected with your followers and engage with them. Currently, 74 per cent of consumers rely on social media when making purchasing decisions. This comes from an ODM Group study, with several
other studies backing-up this conclusion, including Forbes. You need to be on the first page of their search, which comes via efficient search optimization engine (SEO) parameters. Another use for social media can be within the recruitment sector. Contractors are continuing to have problems hiring and retaining employees. An effective social media presence can reap the rewards in this area. This would be a very different content stream generally used for generating sales. This might all sound out of your comfort zone, but don’t get overwhelmed. Start slowly and build up. Four key areas to start with would be setting your goal, understanding your audience, choosing the platforms that work with your goals, and adding good content daily.
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