ANNUAL PACKAGE DESIGN GALLERY
Annual Package Design Gallery Each year, Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective. KEREN SOOKNE, DIRECTOR OF EDITORIAL CONTENT
Health By Habit Energy Supplement PROS + In matte white and yellow, the lightweight HDPE container features a unique, sturdy two-tone cap that twists to reveal an opening for capsules + With minimal graphics, the front of the label notes active ingredients in clear black type, with quippy copy + Black font on the back is clear, along with suggested serving size and social handles NOTES • Cap is removable by unscrewing the traditional way and offers a wide mouth for easy access to capsules • Without cues, some consumers may miss that the cap overlay twists to reveal an opening (where the yellow oval is in the image); while fast, several capsules came out at once when using the cap opening • The clean, minimalist aesthetic is nice, though it could be difficult for some users to read the white font on yellow background for the Energy blend in particular (other styles are different colors and easier to see) • The bottle stands out and doesn’t feature a carton, but it does have 2-in. headspace
28 | Healthcare Packaging • May/June 2022
0322_F3_PackageDesign.indd 28
6/1/22 3:23 PM
