12 PW SEP2021
NEWS
Almond Breeze On-Pack AR Experience Maps Orchard-to-Shelf Journey Consumers are increasingly looking to food and beverage brands to supply them with greater transparency on the origins of the products they purchase—especially in categories such as plant-based, organic, and allnatural brands. With this in mind, Blue Diamond Growers reached out to immersive creative and production studio Tactic to develop an on-pack Augmented Reality experience for its Almond Breeze brand that would both educate and entertain consumers of their non-dairy milk, yogurt, and creamer products. “We reached out to Tactic and started engaging with them in 2019,” shares Almond Breeze Group Marketing Manager Micah Keith. “We saw how some brands were using AR technology to tell their own stories, and we felt this would be a great way to engage our consumers to tell the story of our cooperative of more than 3,000 almond growers and our delicious almond milk products. “We wanted to give consumers an inside look at the places, people, and work that make Almond Breeze one of the most trusted brands in non-dairy milk products. One of our main goals was to help consumers that already purchase us to understand us even more, and with this experience, we are hoping our consumers will fall even more in love with us and get to know us even better.”
News_0921.indd 12
8/19/21 7:38 AM
