Mission: Increase the Time the World Spends Listening by enabling emerging podcasters to grow and engage their audience
Podcoin is a Loyalty Points Program for Podcasts Listeners earn Podcoin while they listen.
Podcoin usage is growing every week - Currently growing ~10% WoW - Just surpassed 1,000,000 listening minutes per day and 11,000 DAU. - Achieved this in less than 4 months since launch.
Podcoin is beginning to get noticed! That’s Podcoin ahead of Overcast!!
Podcoin Listeners are Happy • Podcoin NPS score > Spotify • Only App that rewards you for listening
Podcasters are Happy! “I just want to say thanks. I’m really impressed with the app. I had the most listeners in 1 day ever today! Top stuff. I’m looking forward to a long and successful partnership with Podcoin.” — Adam, The Geeky Retro Nerdshow Podcast
“Thanks to podcoin we made the jump from 3.5k downloads to 8.5k in ONE WEEK.” – Richard, Toys Were Us Podcast
Podcoin Grows Podcast Listening for Vast Majority Total Weekly
Do you believe your total weekly podcast listening time increased since using Podcoin?
Podcast Listening Time
Not sure 16%
Increased No 16% Yes 68%
How do podcasts relate to human connection? • Podcasts are the long-form storytelling format of our times • Podcasting is personal and intimate. You feel like you’re in the room, that you a part of a meaningful conversation • Podcasts are that meaningful conversation for many people in today’s distraction-oriented media landscape … a way of seeking human connection • If live video is the lean-in experience to connection, podcasts are the lean-back experience
More than 40% of our Listening Minutes go to Bonus Podcasts!! • Rather than all the listening minutes going to the top 500 Podcasts, Podcoin has incentivized discovery so that 40% of our total listening minutes go to podcasts that work with us: our bonus podcasts
Future: Promote episodes by charging for hours of listening time
Authenticity is the Key to Everything We Do: Profile photos and soon likes/comments show real people
Authenticity is the Key to Everything We Do:
Access advanced analytics that track listening minutes and more.
Make Podcoin indispensable to emerging podcasters by building communities • Likes and comments – coming soon (We put you in control of your community) • Like-minded people connect around content they find meaningful • Push Notifications – coming soon (Be able to send a push to all your subscribers!) • Spend Podcoin on podcasters