marketplace managing brand and consumer influencer collaborations
the problem there are 12+ million eCommerce companies in the world that have issues with affordably scaling:
trusted product promotions and brand awareness page 1
authentic content (UGC) and customer feedback
the solution consumer influencers: social users w/<10K followers have higher trust
2X
more ROI
3.2X
less costs
100%
higher consumer trust on product recommendations compared to online advertising.
higher engagement on social posts compared to influencers with 10K+ followers.
of consumer influencers are compensated for their promotions with just products
Source: Statistica
Source: Markerly
Based on Stack Influence terms
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business model
free products
consumer influencer marketplace platform Platform discovers, manages and insures scalable collaborations between eCommerce brands and social media consumer influencers.
flat fee
We charge brands a flat fee ($25 avg) for each completed social media promotion. Go to market strategy is focusing on USA eCommerce sellers ($1M+ ARR), Instagram social media users, and the beauty/fitness niches. page 3
social posts
our traction completed total of 25,160 transactions at $25 avg fee Founded in 2018, bootstrapped for 3 years. In 2020 we 5X gross revenue to $525K. Sourced and analyzed using A.I. over 17M micro influencer profiles on Instagram. Worked with 27 clients but have had inbound interest from 496 brands.
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featured in leading press
marketplace growth
$8,625,000 $6,000,000 $2,625,000
$10,000,000
$7,500,000
$1.7M GMV in 2020 Community Size = 45,224 Influencer CAC = $6.64 Influencer LTV = $50 Retention = 68%/year LTV:CAC Ratio= 7.5:1 *Gross Merchandise Value (GMV) *Product Transactions (Rebate Fees) *Gross Revenue (Management Fees)
$5,000,000
$2,500,000
$23,000 $13,000 $10,000 $0
2018
actual
$168,000 $74,000 $94,000 2019
actual
$1,725,000 $1,200,000 $525,000
2020
actual
Statements [and models/forecasts/projections] are based on the company management's opinions and estimates only, and do not represent any guarantee, representation, or warranty.
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2021
projected
market competition leaders with largest market presence according to G2
micro influencers
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only product exchange guaranteed promotions page 6
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low commitment fully managed offerings
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target market size
$30K
X
70K
=
$2.1B
average amount spent on micro influencers annually
number of US eCommerce sellers making $1M+
total USA serviceable available market size
Source: Influencer Marketing Hub
Source: PipeCandy
Based on avg spend and $1M+ US sellers
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$750K investment investment return instrument - SAFE note
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grow technology
grow brands
grow marketing
Build engineering team to automate manual processes and handle pent-up demand.
Build sales team to increase product catalog for community and 5X our net revenue.
Increase marketing budget to run online ads, get more press, and increase search engine presence.
leadership team stress cube
CEO
CTO
co-founder
co-founder
laurent vincent
ayor abushawashi
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CMO
co-founder
william gasner
COO
early employee
merone tadesse
where creativity is currency
thank you email: william@stackinfluence.com | call: 401.864.0838