Point Magazine 01 02 2016

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Corporate Trade Magazine January - February 2016

Winter solstice, is a time of renewal, reconnection with the Earth

Hot & Peerless

AVAILABLE

1

EDITOR’S LETTER

A

s early as 2,500 years ago, about the Spring and Autumn Period (770-476 BC), China had determined the point of Winter Solstice by observing movements of the sun with a sundial. It is the earliest of the 24 seasonal division points. The time will be each December 21 or 22 according to the Gregorian calendar.

T

he Northern hemisphere on this day experiences the shortest daytime and longest nighttime. After the Winter Solstice, days will become longer and longer.

As ancient Chinese thought, the yang, or muscular, positive things will become stronger and stronger after this day, so it should be celebrated.

T

he Winter Solstice became a festival during the Han Dynasty (206 BC-220 AD) and thrived in the Tang and Song dynasties (618-1279). The Han people regarded Winter Solstice as a “Winter Festival”, so officials would organize celebrating activities. On this day, both officials and common people would have a rest.

The army was stationed in, frontier fortresses closed and business and traveling stopped. Relatives and friends presented to each other delicious food. In the Tang and Song dynasties, the Winter Solstice was a day to offer scarifies to Heaven and ancestors. Emperors would go to suburbs to worship the Heaven; while common people offered sacrifices to their deceased parents or other relatives. The Qing Dynasty (1644-1911) even had the record

that “Winter Solstice is as formal as the Spring Festival,” showing the great importance attached to this day.

I

n some parts of Northern China, people eat dumpling soup on this day; while residents of some other places eat dumplings, saying doing so will keep them from frost in the upcoming winter. But in parts of South China, the whole family will get together to have a meal made of redbean and glutinous rice to drive away ghosts and other evil things. In other places, people also eat tangyuan, a kind of stuffed small dumpling ball made of glutinous rice flour. The Winter Solstice rice dumplings could be used as sacrifices to ancestors, or gifts for friends and relatives. The Taiwan people even keep the custom of offering nine-layer cakes to their ancestors. They make cakes in the shape of chicken, duck, tortoise, pig, cow or sheep with glutinous rice flour and steam them on different layers of a pot. These animals all signify auspiciousness in Chinese tradition. People of the same surname or family clan gather at their ancestral temples to worship their ancestors in age order.

After the sacrificial ceremony, there is always a grand banquet.

MAGAZINE Editorial Team Europe Christian Sekula Editor Lars Kellner Deputy Editor berlin@pointonly.de

Editorial Team Asia Aileen Si Chen Editor Stella Wang Deputy Editor shanghai@pointonly.de

V.i.S.d.P. Editorial Staff: Christian Sekula (responsible) Editor: E-Point Electronics GmbH

Print&Production Wir machen Druck

Distributed by Point Group - E-Point Electronics GmbH Unter den Linden 21, 10117 Berlin Germany +493020924123 www.pointonly.cn - www.pointonly.de

Yours Christian Sekula

01 - 2016

Contents

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04

11

12

China to cut 2016 import tariffs

13

China Fair’s 2016

16

The EU - Korea Free Trade Agreement

20

Antica Latteria Milk

22

China News

24

Our New MED Collection

26

30

Helmstetter Franconia Vines Riviera - Holzhacker. Leading Pharmaceutical and Cosmetical Products Made in Austria since 1923 Dental Kosmetik - over 100 Years and Service for Dental Care

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Princely Handbags for All

34

de Crignis Cosmetics from Bavaria

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24

27, 38

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36

Trade News

From the first idea to the end product In a little toy adventure land in North Germany very close to Hamburg, experienced toy designers invent new toys and games for children every day, which develop their creativity, imagination, motor skills and sensibility.

For children, who want to experience a big, new adventure every day.

For them the excitement consists of seeing an idea develop into a first drawing, thinking up structures and devising colourful illustrations.

Imaginative and, as it were, unconventional “All employees know that everybody has to work imaginatively and a little unconventionally in order to make customers’ wishes come true” says Gollnest, who, like Kiesel, comes from a retailing family.

“Particularly in economically difficult times, the customer must be able to rely on good product quality, economic profitability of the goods bought, and on the cooperative behaviour of the supplier.”

A mature experienced quality management is present throughout all these stages. This ensures that the toys are really safe and that children cannot be endangered.

Five brand philosophies under one roof Whoever produces toys should carry a special responsibility for children’s development.

Five toy brands under one roof each brand stands for a particular responsibility of the Manufacturer.

goki is toys for children up until the age of eight. There is a lot to discover and find out. Playing will never be boring.

The HOLZTIGER figures are traditionally made individually by hand. Children love the feel of the high quality maple-wood for role play games, for example when the zoo visit is reenacted back at home.

With ty

‘cause

they

have

fulfilled

classical

toys

they

associate

HEIMESS

helps

the

very

ple

shapes

and

colours

are

made

completely

to

dream. our

youngest and

in

a

Germany

social

children

apply out

With

their of

this

brand

involvement

to

discover

newly the

the

acquired finest

for

against

world skills.

beech-

and

high child

qualilabour.

through

sim-

HEIMESS

toys

maple-wood.

ANKER-Stone building sets have been produced in Rudolstadt in Thüringen for over 130 years. They are the oldest system toy in the world and they have continued to fascinate both children and adults until the present day.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

There is not just one wooden train from goki. There are 19!

For children one of the best

Because children are as diffe-

things in the world is making their

rent as the toys they play with.

own music!

Drum with natural

skin

Good wooden toys are essential for the development and retention

On the farm there is a lot to

of motor, sensory and tactile skills.

discover. My puzzle from goki helps me to match the shapes and to understand the concepts

The Holztiger figures are large and good to grip for children’s hands. They are individually handcrafted out of solid maple wood, softly rounded and painted by hand using watercolours. They are about 2.5 cm thick and pleasant to the touch. They are distinguisThe king of the animals! He paces proudly through the savanna

hed by their high play value and are frequently collected for years until they form a complete play world.

The HOLZTIGER figures are produced one by one by hand out of solid maple wood

Oink! Squeak, grunt! Together with his friends the rooster, donkey and cow, the boar is part of the Holztiger farming world

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

Expertise with tradition

HEIMESS wooden toys for babies and young children have been “Made in Germany” for over 50 years. .

The branded products are manufactured at our own plant in Vaihingen near Stuttgart. The GS mark on most of the toys indicates the recognition of independent testing institutes for “Tested Safety”.

HEIMESS Mini-Trapeze: High quality beech and maple wood from local cultivation

Toys for for the hands, minds and souls

’cause is much more than just a brand for high-quality toys.’cause

supports

children’s

imagination

and

creativity

and gives them toys for their hands, minds and souls. ’cause is The humming top is

the idea of combining the happiness of two children from two

a nostalgic tin toy. It

completely different worlds. ’cause frees children in the Third

still remains appealing

World from forced child labour and builds schools for them.

and fascinating to all children

For 130 years, Anker stones have been made by hand in Rudolstadt / Thuringia according to a traditional recipe. They are the oldest system toys in the world.

A tractor, a bridge and many 100 percent natural materials fulfil the strictest ecological criteria.

other structures, vehicles

The stones consist of chalk, quartz sand, colour pigments and linseed

or animals can be built with

oil. ANKER STONES are unique because they are made exclusively

these stones.

from natural materials, because they smell mysteriously of linseed oil and because they hold together without studs and glue.

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Founded as early as 1925 in Leipzig for premium cosmetics and wellness products.

The brands are what the success is based on. The various brands provide an excellent set-up for meeting the consumers’ differing requrirements.

Find out all about the brands.

We offer finished product lines which are already attractively packaged. The only detail that is still missing is your individual label and the products are ready for sale!

Close the bathroom door and experience the benefits of relaxation. Enjoy products inspired by the richness of the earth.

Our products contain proven care substances from all over the world. Some of these ingredients go back centuries, having already been tested and refined by generation after generation. Nature Factory products are made by hand and of the best quality.

Escoderma’s laboratories have been constantly working on new technological innovations since the firm was established in 1934.

Its high-tech care products for the most demanding requirements are based on the very latest manufacturing processes and innovative active substances.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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Passion All products and snack ideas are created with passion – a passion you can taste. All-natural.

A healthy boost Tradition & Innovation Natural Crunchy Snacks are We have over 25 years’

made with all natural ingredients and no artificial flavourings. Natural and crunchy – that’s the taste we want.

experience

in

cing

snacks

and

and

are

vating

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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produnibbles

constantly

with

new

innoideas.

•Established in 1978 in Hamburg •located in close to Hamburg citycenter •100% privately owned company •Focussed on specialities •Range of sweet and salty snacks, sweets & confectionery •International salesofbrands, private labels and seasonal products •Experts in air-tight packaging of metal tins •Co-operating with international suppliers •Stable relations with all German key account groups •12 agencies with 25 commercial agents servicing clients all over Germany •Offering services like labelling, stickering, re-packing and more

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China to cut 2016 import tariffs on 800 products

China will cut import tariffs on nearly 800 items from January 1 next year, the Ministry of Finance said in a statement yesterday.

Because of both rising tourism and increased shopping, China’s tourists spent about $165 billion overseas in 2014, up 28% from 2013, according to the State Administration of Foreign Exchange.

The range of goods for which tariffs will be cut include fresh food, nuts, industrial materials, equipment, and consumer goods such as suitcases, clothing, scarves, blankets, and sunglasses, according to the statement.

Some industry watchers said the cuts are a win for global companies.

Import tariffs for skin care products will be cut from 6.5 percent to 2 percent, plastic and fabric suitcases from 20 to 10 percent, leather coat from 23 to 10 percent, air purifier from 15 percent to 5 percent, and sun glasses from 20 to 6 percent, the statement said.

Tariffs on industrial items will be cut to support economic upgrading by encouraging the imports of advanced technology and products, while preferential tariffs on consumer goods will be extended, the ministry said.

Apparel company Hennes & Mauritz says it is evaluating the changes.

Photo: Brent Lewin/Bloomberg News

The Ministry of Finance already inb May 2015 stated that it will cut duties by half, on average, on imports including suits, fur garments and shoes beginning June 1. A tariff on cosmetics will fall to 2% from 5%, while a duty on diapers will decline to 2% from 7.5%, according to the ministry.

“This would be good news for international players in China, as the lower tariff would entitle the imported products to apply relatively more competitive prices in China than before,” said Linda Li, a senior research analyst at market-research firm Mintel Group Ltd.

The tax cuts come as China’s government looks for ways to boost spending within its borders. The country’s retailsales growth has been sliding and its economy grew 7% year-over-year in the first quarter, its worst performance in six years.

Mintel said 90% of Chinese consumers who went abroad in 2014 bought personal-care products and cosmetics, 85% bought clothes and footwear and 64% bought baby food or baby-care products.

The slowdown has swayed policy makers who had once worried that a duty reduction might hurt tax revenue, analysts say. The goal of the duty cuts is to encourage consumers to spend more domestically. Chinese tourists traveling abroad often buy goods as diverse as diapers and handbags to avoid import and consumer taxes back home. Chinese duties can make some luxury goods about 20% more expensive than they are overseas, consultants say.

French cosmetics major L’Oréal SA and apparel companies Gap Inc. and Hennes & Mauritz AB said they were evaluating the changes. Sportswear company Nike Inc., luxury brand Gucci, cosmetics maker Procter & Gamble Co. and travel retailer World Duty Free SpA didn’t respond to requests for comment.

The new policies should boost Chinese stores that have lost customers to French and South Korean cosmetics counters, Erwan Rambourg, head of consumer and retail research at HSBC, said in a report on China’s tax overhaul.

The yuan, which has strengthened against the euro and many other currencies, has made shopping abroad even more appealing.

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Fair

Location

Schedule

Hong Kong

11. - 14. January 2016

Beijing

24. - 27. February 2016

AAC China

Guanghzhou

25. - 27. February 2016

PCHI Personal Care & Home Ingredients

Guanghzhou

01. - 03. March 2016

CIAE China Guangzhou Game Fair

Guanghzhou

09. - 11. March 2016

Vegetarian Food Asia/LOHAS Expo

Hong Kong

10. - 12. March 2016

electronica China

Shanghai

15. - 17. March 2016

Finefood

Shanghai

29. March - 01. April 2016

Guanghzhou

08. - 10. April 2016

Beijing

14. - 16. April 2016

Shenzhen

25. - 28. April 2016

Guanghzhou

13. - 15. May 2016

Kitchen & Bath China

Shanghai

01. - 04. June 2016

Shanghai Food & Beverage Exhibition

Shanghai

14. - 16. June 2016

IWE International Wine and Spirits

Guanghzhou

29. June - 01. July 2016

Coffeexpo

Guanghzhou

29. June - 01. July 2016

IOE IFE China

Guanghzhou

29. June - 01. July 2016

Food Expo

Hong Kong

11. - 15. August 2016

Asia Fruit Logistica

Hong Kong

7. - 9. September 2016

Shanghai

11. - 14. October 2016

Hong Kong Toys & Games Fair ispo Sports and Lifestyle

toy & hobby CIHIE - China Nutrition & Health Expo Gifts & Home Wood

China Brew & Beverage

Please check for latest updates on www.messeninfo.de

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Hand-made Natural Oils from purest Ingrediens.

Natural Oil, Unfiltered and free of any Additives.

100% Hand-Made 100% Made in Germany

The Oil Mill Werder has set itself the task to provide fresh natural vegetable oils that find their use in both the healthconscious cuisine, as well as the sophisticated skin care.

Located in the beautiful city of Werder upon Havel, famous for is fruit gardens and tree blossom festival, they manufacture hand-made oils in highest quality.

From Werder, at the gate to Berlin, the ﾃ僕mﾃｼhle delivers its fine oil to customers all over the world.

The Philosophy We only use selected seeds of the best quality, mostly organic. Our oils are cold pressed in a gentle process. An innovative method using water cooling allows us to produce oils in raw food quality. Our oils are left natural, they are unfiltered and free of any chemical or other additives. To ensure the freshness of our oils we press in small quantities , made to order.

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Apricot Seed Oil Bio Natural Apricots are originally from Asia, where they were cultivated in ancient China already 5000 years ago. They reached Europe around the year 100 BC. by the Romans. Apricot seed oil having a similar composition as almond oil. Apricot seed oil is composed of about 65% monounsaturated fatty acids. Because of its high content of essential fatty acids, it is considered to be extremely high quality.

In the kitchen it is often used as an accompaniment to desserts and baked goods because of its almond marzipan flavor. 100% Oil extracted, cold pressed, natural, unfiltered from pure pumpkin seed from Germany.

Argan Seed Oil Bio Natural The endangered argan tree, is a 25 million year old tree. It once covered large areas of northern Africa and southern Europe. Today, only 20 million trees exist in southwestern Morocco.

The oil from the argan tree is considered one of the most precious foods in the world and is comparable only with truffle in its rarity.

Mix the argan oil with cold-pressed black cumin oil and honey in a ratio 1:1:1. Enjoy it in a shot glass or egg cup and drink it in the morning for a great start into to the day. 100% Oil extracted, cold pressed, natural, unfiltered from roasted argan almonds from Marocco.

Cannabis Seed Oil Bio Natural Cannabis seeds are doubtlessly among the most nutritionally quality oil fruits. For thousands of years hemp seeds and hemp oil can be used for human consumption.

Cannabis oil, together with their ingredients are a particularly high-quality food. 15 to 20 grams of Cannabis oil can completely cover the daily needs of a human for most important essential fatty acids. Cannabis oil is particularly rich in polyunsaturated fatty acids (about 90%), that are vital for the human body. Especially emphasized are essential fatty acids linoleic acid (50-70%) and alpha-linolenic acid (15-25%); just the omega-3 fatty acid alphalinolenic acid comes in very few edible oils present in such proportions. Cannabis oil is through its wholly balanced fatty acid composition of one of the most valuable edible oils.

Hazelnut Oil Bio Natural Our cold-pressed hazelnut oil and natural state tastes very nice to selected desserts, fruit salads and fine pastries. 100% Oil extracted, cold pressed, natural, unfiltered from pure hazelnuts from Turkey.

Almond Oil Roasted The almond is known to us for thousands of years as a food, and therefore has a long history in the West and in China. Since it is the first tree that blooms even before the end of winter, the almond is a symbol of haste and hurry.

Like all other oils from our company the almond oil is gently and cold pressed and then (filtration, etc.) undiluted bottled without further treatment in dark bottles by hand. Pure cold pressed almond oil has hardly fragrances or flavors, It is used as a mild oil in the kitchen for refining of foods whose flavors you want to keep a priority.

Almond oil is used also by massage therapists because it has skin-careing properties and its mild fragrance unfolds no dominant odors.

Nigella Satvia Oil Bio Natural For about 3000 years, Black Seed Oil is particularly tried and tested in the Orient. You have never heard of black seed oil? Then you should Remember this name now, because there are unsuspected possibilities inherent in the black seed oil ...

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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The EU-South Korea Free Trade Agreement

The EU-South Korea Free Trade Agreement (FTA) entered into force in December 2015.

It is the first of a new generation of FTAs. It goes further than any previous agreements in lifting trade barriers and it is also the EU’s first trade deal with an Asian country.

The agreement eliminates duties for industrial and agricultural goods in a progressive, step-by-step approach. On July 1st 2016, import duties will be eliminated on all products except for a limited number of agricultural products.

In addition to eliminating duties on nearly all trade in goods, the FTA addresses non-tariff barriers to trade with specific focus on the automotive, pharmaceuticals, medical devices and electronics sectors. The agreement also creates new opportunities for market access in services and investments, and includes provisions in areas such as competition policy, government procurement, intellectual property rights, transparency in regulation and sustainable development.

The agreement was amended in 2014 to also allow Croatia to benefit from the same preferences as the other 27 EU Member States since its date of accession to the EU on 1 July 2013. This amendment was needed because Croatia was not member of the EU when the agreement was signed in 2010.

Trade picture •

The EU and South Korea are important trading partners. South Korea is the EU’s eighth largest export destination, whereas the EU is South Korea’s fourth export destination (after China, US and Japan).

•

In 2014, EU exports of goods to South Korea amounted to 43.2 billion EUR, whereas imports from South Korea totaled 38.8 billion EUR. In terms of EU exports, the most important categories of products are machinery and appliances, transport equipment and chemical products. As far as EU imports from South Korea are concerned, the main product categories are machinery and appliances, transport equipment and plastics.

•

The EU records a significant surplus in trade in services with South Korea. In 2013 EU exports of services to South Korea amounted to 10.6 billion EUR, compared to imports of 5.6 billon EUR.

•

South Korean investments 2010 to 18.9 billion EUR vestment (FDI) in the EU. slightly from 37.5 to 32.6

in the EU have increased substantially from 13.1 billion EUR in in 2013, representing 0.5% of the total inward foreign direct inOver the same period, EU investments in South Korea decreased billion EUR, representing 23.8% of the total FDI in South Korea.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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Impact of the Free Trade Agreement 1 July 2015 marked the 4th anniversary of the EU-South Korea FTA. Comparing figures between the fourth year of the FTA being implemented with the year before the entry into force of it, we see that:

•

EU exports to South Korea of goods increased by 55% from 30.6 billion EUR to 47.3 billion EUR. EU exports of fully liberalised goods increased by 57%.

•

EU imports from South Korea EU imports from South Korea totalled 39.9 billion EUR, a slight increase since the reference period. The main reason for the weaker performance of the imports from South Korea has been the decreased demand in the EU due to the economic downturn. However, in the third and fourth year of FTA implementation imports from South Korea increased annually by 5-6%.

•

Imports of fully liberalised goods from South Korea increased by 35%. This gives a clear indication that the FTA has worked well also for South Korea.

•

As a result, the EU’s trade deficit with South Korea has turned into a trade surplus of 7.4 billion EUR. ec.europa.eu

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Vini Donini winery The vines of the upper Tiber valley Producing wine since 1921 Upper Tiber Valley represents a small Umbrian oenological production. This place has a proper climate; infact it is influenced by the Appenini mountains and the Tevere river. This sourrounding influences the characteristics of Donini wines: they have a good acid consistancy. Wines are always fresh, young, fragrant but full and with a good alcoholic content. We suggest to taste the wines with the typical spicy and perfumed dishes.

The company Vini Donini started producing and selling wines in 1921 when Donini Domenico, born in 1899 and his brother Donini Ruggero, born in 1895 returned from the first world war and decided to open a shop to sell their home-made wine. They choose Verna, a village close to Umbertide. With the help of their sons, Dino and Mario, the wine production was enlarged and oriented toward the local market.

In the early 1980s, in the attempt to spread the flavor of the Upper Tiber Valley, they began to produce wine with selected local grapes and grapes cultivated from the neighboring region of Valtiberino.

Vini Donini – finest wines from Umbria

Spina di rosa Grapes Sangiovese

Spina di rosa 90% Sangiovese 10% Cabernet Sauvignon

Vernino Grapes Trebbiano 50%, Malvasia 20% and White Pinot 30%

North West part of the Upper Tiber Valley, Umbria, Italy

North West part of the Upper Tiber Valley, Umbria, Italy

North West part of the Upper Tiber Valley, Umbria, Italy

Sangiovese divided from the skins after 12 hours steeping. Fermentation at 18° temperature. Alcohol: 13.5% Vol.

Maceration for 20 days at 28-30°C temperature. Aging process: one year on its lees in the steel tanks, two years in Slavonian oak and one year in bottle.

Fermentation in steel tanks at 16° C. Ripening on its lees for 3 months, bottling in spring. Alcohol: 12,5% Vol.

Pleasant and fragrant Taste.

Red fruits aroma.

Full-bodied and soft Taste, with elegant cocoa and spicy aromas and red jam.

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Fresh and delicate Taste. Apple and white flowers notes and citrus-scented.

If you want to know more, p to berlin@pointonly.de or

The first step into creating an excellent coffee blend is to carefully select the right kind of coffee bean from areas in the world known for their excellence for coffee beans. With 30 years of experience, Caffee Tre Ceri takes particular care in buying the best green coffee beans available. We are careful in selecting our beans in order to achieve an accurate blend that will make your daily coffee break a unique experience.

For this reason , Torrefazione Tre Ceri uses only the best „Arabica“ coffee, arriving from Costa Rica, Brazil, El Salvador, Columbia, Guatemala, Mexico, Jamaica and only the most exellent selections of „Robusta“coffee, arriving from India, Congo, Kenya and Cameroon.

Roasting is a very important process in treating the coffee beans. It is a kind of art, more than just an ability. Torrefazione Tre Ceri lies in a strong experience that passes from generation to generation, and has it’s strength in the absolute care they put in every step of such an important process. This slow handmade process is the only way to obtain a refined, rich and superior quality coffee like caffé Tre Ceri.

please sent us your inquiry r shanghai@pointonly.de

Torrefazione Tre Ceri offers it’s coffee in many varieties: from premium bar blends to ground coffee for home use. The exquisite coffee pod produced by Caffé Tre Ceri is one of the most sought after products we carry. The pod is one of the best ways to enjoy a superb espresso anywhere , either at your workplace or wherever you require an espresso prepared quickly, cleanly and in a narrow space.

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Long-Life Milk from Austria Manufactured by

AT 40138 EG

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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Antica Latteria di Montagna manufactured by Gmundner Molkerie 100% Made in Austria The

Gmundner

tria,

providing

Molkerei its

is

precious

one

of

the

products

all

Facts: -

Processed Milk per year: 331 Mio. kg/year

-

Daily received raw milk: ca. 910.000 liters

-

Fresh Milk: 30 Mio. units per year

-

Long Life Milk: 200 Mio. unity per year

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largest over

milk

producers

Europe

and

in

Aus-

worldwide.

Testing period ahead for China as trade prospects sour A downturn in exports during the first 11 months illustrates the unprecedented challenges facing China’s foreign trade, with enduring severe export pressure predicted throughout this year and due to last until next year.

China’s exports in November fell 3.7 percent year-on-year in yuan-denominated terms, which is worse than the

2.9 percent that experts predicted, according to figures released on Tuesday by the General Administration of Customs.

Against the backdrop of a weak global economic recovery and poor domestic and overseas demand, total exports from January to November fell by 2.2 percent year-on-year to more than 12.7 trillion yuan ($1.97 trillion), while im-

WRITTEN BY Zheng Xin (China Daily)

A stevedore works at Qingdao port in Shandong province, July 1, 2015. [Photo/IC]

ports dropped by 14.4 percent year-on-year to 9.37 trillion yuan, with the trade surplus widening by 63 percent to 3.3 trillion yuan, said the administration.

Experts said the decline in foreign trade is due to continue for the remainder of this year, while 2016 is also going to be tough for China’s imports and exports, as activity is weighed down by weak demand at home and abroad, factory overcapacity and

year faces challenges in exports and imports just as severe and stern, and called for more effective measures to boost China’s domestic market and further streamline related regulations.

cooling investment.

The outlook for foreign trade in 2015 was not rosy, thanks to weak global economic recovery, poor demand at home and abroad and the poor implementation of trade facilitation measures, said Zhang Jianping, director of the International Economic Cooperation Institute at the National Development and Reform Commission.

“While China’s foreign trade has a lot to do with the international economic situation and external demand recovery, accelerating foreign trade zones and promoting trade and investment facilitation will also help China’s foreign trade re-

Zhang predicted next

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cover,” he said.

Bai Ming, deputy director of the market research department at the Chinese Academy of International Trade and Economic Cooperation, share the same view.

China’s traditional competitive advantages in foreign trade are weakening along with economic restructuring and industrial upgrading, which is partly to blame for the poor performance of exports, Bai said.

However, China’s free trade agreements with South Korea and Australia, together with the demand for industrial upgrading, are likely to prompt an increase in foreign trade in the long run, especially imports, he said.

According to the General Administration of Customs, China’s total foreign trade－imports and exports－fell by 7.8 percent yearon-year to 22.08 trillion yuan in the first 11 months.

In November alone, total foreign trade fell by 4.5 percent to 2.16 trillion yuan, with exports dropping by 3.7 percent year-on-year to 1.25 trillion yuan and imports dropping by 5.6 percent to 910 billion yuan and trade surplus expanding by 2 percent to 343.1 billion yuan.

In our March/April Issue we will focus on Free Trade Business

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You can download ou NEW MED Catalogue at pointonly.cn or pointonly.de

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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“Empowering healthy living through innovation in nutritional healthcare.�

Vitabiotics 40 years;

has manufactured innovative health care products for over a British company committed to human health and research.

Based in London, Vitabiotics has created a unique portfolio of products at the forefront of scientific developments in key sectors, including nutrition and women’s health.

Designed to provide maximum efficacy by supporting the human body in its own natural processes, each product is developed using the latest research available, and produced to the highest pharmaceutical standards.

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Fine Wines From A World-Class Region

Great red & white wines from Franconia Vineyard Helmstetter The region of Franconia is a special wine growing region located in a beautiful and pure landscape created by the central German mountain ranges of Spessart and the river Main. Red wines are grown in this region for over 500 years.

In the vineyards in Centgrafenberg and Hundsrück, Helmstetter grows the wonderful Spätburgunder grapes.

Besides the traditional wines of the region, such as Pinot Noir, the Silvaner, Riesling and Müller-Thurgau, the range of wines from Helmstetter also includes modern and trendy drops for every taste. Among these you can find specialties like gray Burgundy and the Sauvingnon blanc. For red wines, especially the Frühburgunder should be emphasized, an old variety with typical Burgundian scent and wild berry flavors. Since 1986 Helmstetter creates a Brut-Blanc from

selected Pinot Noir grapes, a bright sparkling wine. The

Pinot Noir Brut-Blanc is traditionally processed in the bottle and matures for 18 months. A top product of a special kind. The red wines mature in the newly built winery in the barrique cellar in domestic Spessart oak barrels giving them a distinctive expressive strong and striking Franconian note. Finest grapes – Highly refined

Pinot Noir Spätburgunder Traditionally, powerfull and equally profound. The peak from Helmstetters red wines.

Vineyard Centgrafenberg A noble , slightly reservered and traditional Piont Noir.

Vineyard Hundsrück This one amazes with its rich variety of ripy cherry and berries. A whole world of secondary flavors, simply thrilling.

Pinot Madeleine Frühburgunder Elegant, playful, spicy, profound.

The good old revived Pinot Madeleine is still a special wine that opens ist secrets only to the true insider.

A rare type of grape only cultivated by very ambitious growers. Still this precious wine can compete with the top red wines.

Domina The Domina grape is famous for its deep red color and the rich full taste.

Their fragrance and flavor reminds of fresh blackberries or subtly sour cherries.

Matured rels in

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

26

in oak barrique the Helmstetter

barcellar.

Yuan to be a freely traded, convertible currency by 2020 The yuan will be a convertible and freely tra-

To help achieve its goals, China will drive its Belt

ded

currency

by

ding

to

head

2020,

accor-

and Road initiative, which aims to boost China’s

central

bank.

trade and investment links with countries across

Within the same timeframe, more than a third of

Asia, Europe and Africa, while also relaxing cross-

China’s total payments will be settled in yuan, Zhou

border

the

the of

end

of

China’s

foreign

exchange

regulations,

Zhou

said.

Xiaochuan, governor of the People’s Bank of China, was quoted as saying in an article in yesterday’s

Meanwhile, he stressed the importance of buil-

People’s Daily outlining the nation’s financial re-

ding an effective financial security system, des-

form targets for the next five-year plan period.

cribing

“We will drive the yuan to be a convertible and

The

currency

freely usable currency ... and facilitate its use

jor

targets

it

as

“essential reforms set

by

to are the

national

security.”

among

17

central

mabank.

within neighboring countries and emerging markets,

before

extending

to

international

finan-

Others include boosting the role of bonds and equity

cial centers and developed countries,” he said.

markets in corporate fundraising, developing a “green” bond market for funding environment-friendly pro-

Zhou’s comments were made as the yuan is set to be

jects, creating data platforms to support Internet finan-

included among the International Monetary Fund’s

cing, and allowing the opening of more private banks.

basket of currencies, which is a key step in its move to be accepted as a global reserve currency along-

shftz.gov.cn

side the US dollar, yen, British pound and euro.

27

Riviera has been a family business since 1923, and has quickly developed from a one-man fi rm to a leading production company in the pharmaceutical and cosmetic sector. For three generations the traditional brand names of Riviera have stood for highest quality.

The new company premises were established in Tulln on the Danube in 2007. A modern plant enables

the

research

development

and

produc-

tion of the latest standard of technology and science.

Founder Robert Schrenk und Josef W채chter Holzhacker Natural Products have enjoyed a reputation of highest quality and reliability for generations. Riviera is well known all over Europe for the manufacturing of phytocosmetics, ointments, creams and oils, as well as for the production of the brand names Original Sweden Bitters and Holzhacker Brandy. In Tulln the company concentrates on the research and development of the extraction of herbs and medicinal drugs and their processing to liquid medicines and medicinal pastes. Riviera offers innovative enterprises products, that demand the highest quality in partnership for development and production.

DAKOTA

Production, bottling, raw material storage and wash-rooms are tailored to integrate needs in a clean room functionality and offer good hygiene requirements according to the Good Manufacturing Practice (GMP). The latest processing and bottling plant with automatic process-controlled production programs signify highest quality demands. The microbiological quality controls take place in house-own GMP-conform laboritories.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

28

•

Clean room class D (production, bottling, raw material, storage, laboratory-MIBI)

•

Bottling with laminar air flow

•

Clean room – walls, ceilings and floors

•

Autonomous ventilation system (own emergency power unit)

•

Environmental monitoring systems

•

Hygiene monitoring for entire system by an accredited microbiology

•

laboratory provider

•

Reversalosmosis plant (aqua purifi cata for processing and cleaning)

•

Process controlled CIP-Plant (cleaning in place)

29

Made in AUSTRIA

Significant characteristics of the equipment are:

el- ce med COOL FRESH

THE PROBLEM: Children who have started school should use a toothpaste which contains the right amount of fluoride for their age for optimal caries prophylaxis. Toothpaste should taste good and make teeth cleaning fun – therefore a special toothpaste is required for kids

Sorbitol, Aqua, Hydrated Silica, Glycol,

Cellulose

Gum, Sodium C14-16 Olefin Sulfonate, Aroma, Tetrapotassium Pyrophos- phate, Sodium Fluoride,

Sodium

Calcium

Glycerophos-

te,

Sodium

Mica,

for

the

te

they

have

age used

appropriate up

until

then,

transition to

the

from

adult’s

the

toothpaste

children’s they

will

toothpasuse

later.

THE CAUSE:

INGREDIENTS:

Propylene

–

Saccharin, pha-

Methylparaben,

Limonene,

CI

74160

After their second, permanent set of teeth have come through, the development stage

of

the

for

as

long

dental as

enamel

possible,

begins. the

use

In of

order a

to

keep

so-called

the

permanent

teeth

adult’s

toothpaste

is

healthy

recommen-

ded from this time on. Most kids, however, find this unpleasant, hard and boring.

THE SOLUTION: At this age, it is not just the correct fluoride content (1450 ppm) that is important for dental and oral hygiene (recommendations of the DGZMK (Deutsche Gesellschaft für Zahn-, Mund- und Kieferheilkunde e.V. – registered German Association for Dental, Oral and Jaw Medicine), the DGK (Deutsche Gesellschaft für Kinderheilkunde und Jugend- medizin – German Association of Paediatrics and Youth Medicine) and the DGE (Deutsche Gesellschaft für Ernährung – German Nutrition Society)), but also a great taste and an appealing look that helps to motivate regular teeth cleaning. el-ce med COOL FRESH for cool kids: •

with optimal, age appropriate fluoride content

•

with extra calcium for strong teeth

•

cool gel toothpaste with glitter effect

•

with extra cool BUBBLEGUM flavour

Making teeth cleaning – which is crucial for healthy teeth and gums – routinely fun! el-ce med COOL FRESH for cool kids.

30

Founded

PERLODONT blue mint

THE PROBLEM: Cavities, mon

tartar lifestyle

and

gum

diseases,

and

disease they

can

are

among

significantly

the impact

most your

com-

well-being.

THE CAUSE: The move away from food that requires more chewing toward fast food and ready-made meals that are high in sugar causes plaque to collect on and between the teeth. Bacteria feed on these food scraps and produce tooth- damaging acids that can attack the teeth and irritate the gums.

THE SOLUTION:

INGREDIENTS:

When used regularly, Perlodont blue mint toothpaste provides comprehention and long-term care for your teeth and gums. An optimal dose (1450 ppm of fluoride)

guarantees

especially

sive protec-

of sodium fluoride

Aqua, Sorbitol, Hydrated Silica, Propylene

Glycol,

Sodium

effective cavity protection, while the an-

C14-16 Olefin Sulfonate, Aro-

tibacterial ingredient zinc chloride provides reliable protection against plaque and tartar.

ma, Tetra- potassium Pyrophosphate,

Its long-lasting mint flavor provides a pleasantly fresh, clean feeling for your mouth.

Cellulose

Gum,

Sodium Fluoride, Alumina, Zinc Chloride, Sodium Saccharin, Mentha Arvensis

Leaf

Oil,

CI 74160, CI 77891Contains sodium fluoride (1450 ppm F)

in 1907

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

31

32

The Story Striving

to

create

add

not

simplicity

only

stylish

into but

our

customers’

lives

we

also

affordable

handbags.

The MISSION: HANDBAGS FOR ALL Princely is the first handbag company to bring you phenomenal quality, and amazing designer experience - for way under 100 Euro.

We all stand on the same ground in one way or another.

We belie-

ve that everyone has an equal right to have access to amazing handbags that will last a lifetime, and not have to pay a fortune for them.

In sense of every girl, it’s better to have two handbags than only one.

THE COLLECTION We worked and educated ourselves for the last years to develop our collection. We were inspired by the most iconic handbag designs from the last decades. We took these designs and combined them with our own to create our first collection, with the finest attention to detail.

Our handbags are timeless and classic, withstanding seasons and trends, never going out of style.

Princely brown a

handbags handbags

splash

of

redefine

the

-

by

adding

color.

We

make

age a

old

modern

stylish

bags

boring twist, for

black

lifestyle stylish

or and

women.

The brand embodies the freedom of choice and expression to every woman. We want you to express yourself the way you want. Princely handbags will always be about color, classiness and you. We set out to make handbags for the classy, trendy and cool kids - handbags

that

are

good

looking,

premium

quality

and

affordable!

The designs are timeless and elegant and have a modern twist with a splash of color.

Logo

and

Name:

The

Princely

Logo

symbolizes

the

trendi-

ness of London and the British classiness of royal heritage. Our brand name stands for what we are doing. We enable everyone to wear something trendy and classy to make her feel “Princely”.

Color: We wanted to stray far away from boring black handbags - so we made ours with bold & tasteful colors. We designed handbags for the entire spectrum - subtle pops of color to bright and vibrant handbags that really do give life to any outfit you wear!

33

34

PROFESSIONAL SKIN CARE AND PERFUMES

As a modern cosmetics company, De Crignis offer you a continuously growing range of high-quality care products whose effectiveness has been dermatologically tested. All the care product ranges and perfumes are their own creations. Individual in nature and suitable for every skin type, they complement the special preparations contained in their skin treatment range perfectly. De Crignis does not manufacture any mass-produced articles, but instead produces natural cosmetics using select ingredients from nature, and has been doing so for more than 30 years. Today it is particularly important to have products on the market that stand out from the rest, and in order to achieve this, it is extremely important that the presentation method chosen be individual and tailored to both the product and customers. De Crignis manufactured products are strictly controlled to ensure that they might the high quality-standards.

These standards are based not only on the high statutory requirements but also on our even higher product requirements with respect to richness and effectiveness. De Crignis a company set their own quality-standards, and strict adherence to them, together with the continuous improvement of our products, are both for the benefit of our customers.

Your customers FEEL IT – OTHERS SEE IT. In their laboratories new and innovative products are continuously being developed and an existing range too is being perfected using the latest ingredients and research discoveries. As a result, all products are state-of-the-art cosmetic products.

In order to meet the high reliability and quality requirements, it goes without saying that all the areas of their company are equipped with modern technical equipment. With their customers they aim to establish long-term, trusting relationship and professional partnerships. You too can benefit from the wealth of ideas, know-how and experience. All around the talk is customer service there is made up of of experience, know-how, creativity, and commitment. All partners have a permanent contact within the company – something we consider essential for long-term, successful customer co-operation.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

35

Thick air in China

High Danger

Danger

Unhealthy

Not Healthy

Not Healthy for sensitive people

Good

particulate air pollution (Source US Embassy Beijing) The greenhouse gas CO2 is odorless and invisible - of which also came from coal power plants, automobiles and industrial smokestacks fine does not. Just in time for the start of the UN Climate Change Conference in Paris went in recent days shocking images from China's capital around the world. It actually looks almost nothing, because Beijing will disappear almost in dense smog.

The reason for the new smog-highs, the authorities claimed the seasonal emissions by Kohleheizรถfen.

But not only the view of suffering, the extremely high concentration of particulate matter with a diameter less than 2.5 microns is hazardous to health.

Considering the daily maximum of the last 6.5 years zoom, a particulate air pollution was measured almost every other day, which is at least classified as unhealthy.

Currently strong winds have caused a return to acceptable levels in the short term. But alone, the number of 155 coal power plants which have already been re-approved by the Chinese government this year, suggests: After Smog in Beijing before the smog. www.spiegel.de

Getty Images

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

36

Our Solution

The right climate improves the quality of life Clean and fresh air lets you sleep well in the night. During the day, a comfortable room temperature supports your concentration and efficiency. Mobile air conditioners are the simplest solution for a pleasant room climate. Whenever a permanent climate controle installation is not possible or desired, the mobile air conditioning units from AxAir are the ideal solution. All models are very quiet in operation, easy to maintain, have a remote control and are characterized by an attractive design and high quality materials. Plug & Play With the plug & play air conditioning units you can set the room temperature individually and flexible Especially if only one single room has to be air conditioned, these units show their full strenght and power.

Easy to Use The flexible AxAir climate controle units can be installed easily in almost any place, without the installation of additional cooling pipes. Regulate the Humidity Next to the classic cooling function our devices also regulate the air humidity at the same time to a pleasant level. The filter of the devices hold back most of the house dust, pollen and unpleasant odors, producing only clean air.

H

i

g

h

l

i

g

h

t

•

High quality material

•

Easy installation

•

Flexible applicati

•

Plug & Play

•

Silent operation

•

Attractive Design

s

Uwe Praneviscius Head Swegon Climate Europe Our expercienced, advanced and mature systems will help you to protect the health of your family Stylus Aquarius

Winix U300/450 PlasmaWave

37

Chinese Baby-Goods Market Grows Up Fast

Just moments after the announcement from Beijing regarding their plans to remove its one-child policy it changed everything for the mother-and-child market.

The policy change led to instant advertisements on television and social media attempting to connect pregnant females with doctors.

China is attempting to improve its birthrate through this policy and as a result would give rise to the sector catering to the healthcare of pregnant and new mothers. A welcome indicator was last week on Singles Day, which

Parenting during a Beijing supermarket this month; investigate organisation Analysys forecasts China’s marketplace for businesses targeting mothers and babies will grow 15% this year, to $244 billion.

Photo: Fred Dufour/Agence France-Presse/Getty Images

is China’s equivalent of the Black Friday and cyber Monday, the baby-goods category outperformed.

Venture Capitalists who invest in high risk startup businesses believe that there is a higher chance for this industry to boom than the technology industry and would be more likely back the baby products after this policy shift in China. Parents want to spend on getting healthier and safer products for their children and are also considering ordering from abroad through E-com-

The Chinese families are changing, they are more health conscious and the priority is not the price but safety of the products. The biggest problems for mothers is to trust the product they are using for their children. But the main idea is that the market has still more room to grow as the population starts to gather pace and there are many mothers who are still yet to be served.

This article was interesting as it gives businesses the opportunity to expand it’s operations. The objective of the marketing department is to reach out to this target market and maximize on its sales revenue.

merce giants Alibaba Group. They have been offering baby supplies through the internet as China had a babyformula scandal which rocked China in 2008.

The Wall Street Journal Published : Nov. 15, 2015 8:00 p.m. ET

38

China’s Winemakers Seek Their Own Napa Valley YINCHUAN, China — On a fall evening in a fluorescentlit classroom at Tsinghua University in Beijing, a dozen students listened intently. The speaker, Emma Gao, held a glass to the light and asked them to study the swirling liquid inside. Tsinghua is known as the “M.I.T. of China,” but this was no freshman seminar in fluid mechanics. It was a gathering of the student wine club.

Ms. Gao, a diminutive woman with a quick smile, was conducting a tasting of recent vintages from her familyrun winery in Ningxia, a remote Chinese region on the edge of the Gobi Desert. Behind desktops lined with glasses, the students sniffed and sipped, comparing a fruity red with a richer, oakier French-style wine.

Since her winery has begun to win international acclaim, Ms. Gao, who is 38, has emerged as the unlikely new star of an even more unlikely new Chinese industry.

The winery, Silver Heights, has been a pioneer in China, bringing sophisticated Western winemaking techniques to what had been an industry focused on bulk production.

Taking a cue from that boutique-winery model, Ningxia has ambitions to become the Napa Valley of China. Local winemakers have won prestigious awards, and plans are underway to double the region’s vineyards and create a wine tourism hub. Foreign investors have also taken notice. The French Champagne maker Möet & Chandon makes sparkling wines there, while the spirits giant Pernod Ricard is spending heavily to modernize its local winery.

“People know Napa makes the best wines in America and Bordeaux makes the best wines in France,” says Hao Linhai, a top regional official who oversees the

While China is better known for fiery, 100-proof baijiu than prized vintages, its fast-growing middle class is increasingly demanding Western delights. And that includes fine wine.

Chinese drinkers quaffed more than 1.5 billion bottles of red wine in 2014, double the level of 2008, according to IWSR, a research firm based in London. Over all, China ranks fourth in red wine consumption, behind France, the United States and Italy. Wine production in the country has surged to meet that demand. From virtually nothing in the early 1980s, it is now the world’s seventh-largest winemaker.

Aided by the same long-range planning and government support that have brought success in everything from textiles to high-end electronics, China made 120 million cases of wine in 2014. That’s a bit less than a third of what is produced in the United States, and just behind the export powerhouses Australia and Argentina.

But Chinese wine is made almost exclusively for the domestic market, says Ma Huiqin, a professor at China Agricultural University in Beijing who works closely with Ningxia’s wine industry. And until recently, most of it was barely drinkable

by Western standards, produced by giant industrial winemakers.

Now a new generation of Chinese winemakers is trying to upgrade quality in an effort to win over local wine drinkers as their tastes become more discerning, as well as capture the aficionados who drink mostly imports from France, America and elsewhere. And eventually, as with many other Chinese industries, the most successful will look to sell their wines overseas.

“They’ve got all the money in the world, they’ve got all the ambition in the world, and they’ve hired all the top consultants,” says Steven Spurrier, the British wine merchant who organized the “Judgment of Paris,” the 1976 blind tasting that stunned the wine world when California wines beat the French. “It’s inevitable the Chinese are going to make better and better wines.”

By JANE SASSEEN

39

The next Issue get released in the End of February 2016