EDITOR‘S LETTER
MAGAZINE Editorial Team Europe
The Dragon Boat Festival, also often known as the Tuen Ng or Duanwu Festival, is a traditional and statutory holiday originating in China. The festival occurs on the 5th day of the 5th month of the traditional lunar calendar. The focus of most celebrations involves eating zongzi (sticky rice treats wrapped in bamboo leaves), drinking realgar wine and racing dragon boats. The sun is considered to be at its strongest around the time of summer solstice, as the daylight in the northern hemisphere is the longest. The sun, like the Chinese dragon, traditionally represents masculine energy, whereas the moon, like the phoenix, traditionally represents feminine energy. The summer solstice is considered the annual peak of male energy while the winter solstice, the longest night of the year, represents the annual peak of feminine energy. The masculine image of the dragon was thus naturally associated with Duanwu.
Christian Sekula Editor Leona Schwentke Deputy Editor berlin@pointonly.de
Editorial Team Asia Aileen Si Chen Editor Jenny Yao Deputy Editor shanghai@pointonly.de V.i.S.d.P. Editoral Staff: Christian Sekula (responsible) Editor: E-Point Electronics GmbH
Other common activities include hanging up icons of Zhong Kui (a mythic guardian figure), hanging mugwort and calamus, taking long walks, and wearing perfumed medicine bags. Other traditional activities include a game of making an egg stand at noon (this „game“ is one that if you make the egg stand at exactly 12:00 noon, you will have luck for the next year), and writing spells. All of these activities, together with the drinking of realgar wine, were regarded by the ancients as effective in preventing disease or evil and promoting health and well-being.
Print&Production
In the early years of the Republic of China, Duanwu was celebrated as „Poets‘ Day“ due to Qu Yuan‘s status as China‘s first known poet. The Taiwanese also sometimes conflate the spring practice of egg-balancing with Duanwu.
Point Group - E-Point Electronics GmbH Unter den Linden 21, 10117 Berlin Germany +493020924123 www.pointonly.cn - www.pointonly.de
Enjoy !
Yours Christian Sekula
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Wir machen Druck
Distributed by
03 - 2016 Contents 3
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MĂśwe Pasta
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Novofruct Baby Food
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BĂźnting Tea since 1806
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Willkommen to Germany
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Schwarzkopf Hair Care
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Parfume/Fragrances
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Hong Kong has the longest Working Week in the World
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Sebamed Skin Care
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11th Asia-Pacific Weeks Berlin
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Hummel Sports
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Trade News
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Sanacell
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From Bavaria to the whole country: Since decades the white-blue diamond and the red band are connected to the salt of the bavarian alps. 1950 the success story of the brand started: the „Reichenhaller boiling salt“ was the first salt that came in handy 500 gram packs to the market, before that the salt was delivered in 50 kilogram bags to the grocery stores, which had to weight the indiviually desired amount of salt for each customer. The new, practical retail packing quickly became so popular, that the sales where extended to the whole country. The Base: brine from the depths of the alps The unique alpine brine is the natural raw ingredient for all Bad Reichenhaller salt products.
Produced by the primordial oceans evaporating 250 million years ago, the salt is stored protected in the depths of the Alps. The valuable salt has been removed very slowly from the rock with spring water for thousands of years now. Valuable Alpine brine is produced as a result.
New in bio specialized trade: The unique salt from the Alps · Tradition related manufacturer brand
· First class salts of pure natural brine · Without anti-caking agent and without additives
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From the former luxury to the base of good taste For many centuries salt was a luxury item, which was wheigted in gold. the special importance, was reflected in such phrases as the „ salted prices“ or „icing on the cake“. Today, the white gold of the alps isindeed affordable but not less precious and an essential companion when cooking and seasoning. Highquality natural product „made in Germany“ With it‘s origins in the bavarian alps, the Bad Reichenhaller Brands salt responds to the growing desire of many consumers that want to know where their food comes from and how it is made. Bad Reichenhaller products are without flavor enhancers and are gluten-free. They provide alpinesalt in different versions: either with or without valuable additions for example as iodine, fluoride and folic acid. The brands salt without additives can also be bought in coarse grain, that is ideal for the use in a saltmill or in a mortar. Also in the programm are practical seasoning salt mixtures for the modern kitchen. Many tasty variations with selected herbs and spices are also available in mills, which are a real eye-catcher!
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Spicery salt A specil combination of Bad Reichenhaller brands iodizez salt and naturally pure alpinebrine, fine herbs and spices. It contains iodine and vitamine-b folic acid, which helps to have a healthy and balanced nourishment. Natßrlich glutenfrei, ohne zugesetzte Geschmacksverstärker und ohne kßnstliche Aromen Of course its gluten-free and without flavor enhancer and without synthetic aroma.
Alpine saline The alpine salt is take from the depth of the alps from pure natural brine, there is no bat wash and addition inside. The salt is mold-made and refined with bio-herbs and bio-spicery.
Mills The mills are a combination of rough-textured alpine salt from natural alpinebrine and herbs or spices up to 50 percent.
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Salt specialities The highquality gourmetsalt is made of natural alpinebrine using a traditionel technique. Pure Spraysalt The natural brine is filled in bottles withaout any further converting, ready to spray.
Brands salt Boiling salt made of natural alpine brine. The pure brands salt without or with iodine, fluoride or folic acid is a big part of our nutrition today. Its part of generations of households in germany and other countries all over the world.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 7
The Möwe Purity Law Our pasta is made exclusively from the finest natural ingredients. Nothing else ! Möwe Pasta is free of dyes, flavourings and preservatives. Quality management The quality of our products is paramount. Which is why Möwe quality management is certified to the strict specifications of the IFS standard. In addition to organic certification, Möwe is a certified Kosher producer. Noodles are made from durum wheat. In comparison to standard wheat, it has special gluten qualities, making the high-quality, robust cooking pasta more „Al dente“. At the same time the dough has a firm consistency and maintains its shape. Pasta made of durum wheat holds up particularly well to cooking and is firm to the bite. Water Another important ingredient for pasta production is the water which has to comply with the strict requirements of drinking water regulations. Eggs The addition of egg contributes significantly to the fine taste of the pasta. It also gives egg pasta its typical golden look, improved cooking properties and increases the nutritional value. We only use eggs from barn hens kept in certified and traceable barn conditions.
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Nutritionists discovered that complex carbohydrates have a positive influence on mood, meaning pasta makes you happy in the truest sense of the word. A substance in the brain, a so-called neuro transmitter known as serotonin, is responsible for good feelings. It commands our nerve cells to turn our soul from dark to light again. Carbohydrates, amongst others, are vital for for the production of serotonin. Scientifically the following occurs: The brain usually builds serotonin independently. This requires differing substances, in particular the amino acid tryptophan. We obtain tryptophan mainly from meat, yogurt, fish and eggs. With a simultaneous intake of carbohydrates, such as pasta, the following hapHow much tryptophan finds its way into the pens: brain depends on what else we eat. The more complex carbohydrates we eat at the same The pancreas distributes insulin to break time, the more tryptophan enters the brain. down the carbyhydrates. The link is in and of itself quite simple. Other amino acids have the desire to get into the brain. Neutral long-chain amino acids use both the same carrier and transport system in the central nervous system as tryptophan. Therefore there is a certain competition.
Insulin also promotes the absorption of neutral amino acids into the muscles. Since the absorption of long-chain neutral amino acids by the muscles is thus amplified, there is less competion with tryptophan to pass through bloodbrain barrier. More tryptophan can then be absorbed by the brain and stimulate the production of serotonin. Consuming plenty of carbohydrates together with foods rich in tryptophan provide therefore ideal prerequisites to shim a blue mood into a positive. An ideal combination is found in egg pasta. This means the claim „pasta makes you happy“ can be scientifically proved.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 9
NOVOFRUCT processes fresh fruit, vegetables and meat at its Nové Zámky plant, with the final products being (fruit and vegetable) infant nutrition, baby foods, canned fruits and vegetables, meat spreads and ready-to-serve meals. The Company’s priority, in all its business activities, is to have the products and services it provides achieve maximum quality, in line with the expectations of its business partners, end consumers and the Company’s own employees. NOVOFRUCT has been fulfilling its established mission of strict compliance with current legislation, while meeting legal and other requirements in all the sectors where it operates. In the area of quality, it has accepted challenges and goals comparable to the world’s best producers, utilizing all available opportunities to build up its NOVOFRUCT and OVKO brands. Quality, environmental protection, workplace health and safety and the continual optimizing of all its processing are the cornerstones and main criteria in everything the company is doing to strive for prosperity and success in the market. Novofrcut carries infant nutrition products whose significant success has been documented both inside and outside Slovakia and whose excellent quality has been recognized in the Slovak Republic by the Ministries of Agriculture and Health. Besides traditional canning methods, pediatric and expert knowledge of recent trends in nutrition is being increasingly utilized in products dedicated to infants and made from natural ingredients. The Company has a diverse line of baby foods incorporating fruit, dairy, vegetable and meat products. The firm’s pride is our newly-constructed meat processing plant, which meets EU criteria and is registered with European No. 625 marked in an oval field. NOVOFRUCT is ISO 9001: 2000, ISO 14001: 2004 and OHSAS 18001: 2005 certified and has an approved HACCP system. At the end of the year 2008 the company was certificated for ISO 2200: 2005, BRC and IFS. A significant step forward is the Company’s right to use the Quality Food seal (Značka kvality), used to promote quality Slovak products and awarded by the Agriculture Ministry of the Slovak Republic, while the Company was also presented with the Golden Sickle Award (Zlatý kosák) at the international Agrokomplex exhibition. In 2008, NOVOFRUCT was honored by the Czech-Slovak magazine Modern Business (Moderní obchod) with its prestigious GOLDEN DUCAT (Zlatý Dukát) award for outstanding performance in food production and business.
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If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 11
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Welcome to Leikeim, the traditional family brewery. We still brew our beer using artisanal methods which are nonetheless state of the art in terms of technology and hygiene. It goes without saying that we only brew in accordance with the German purity law (since 1516) and are proud of the fact that Leikeim regularly receives awards from the German Agricultural Society. That’s because only the finest ingredients and raw materials from the Bavarian region go into making our first-class beer. This gives Leikeim a distinctive, unique taste – in many different varieties and specialities, so that everyone can say: “I leik it.” Are you familiar with the new face of Leikeim? In our campaign, many nice people get together and they all have one thing in common: they enjoy drinking an Original Leikeim. And one more important thing: we brew responsibly – in tune with man and nature. Cheers, and good health!
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The malt - the strenght of our beer! Double spaced summer brewing barley and wheat are coming from franconia and are the main raw materials , which are used to make wheatmalt and barleymalt. The hop - soul of our beer! Used is only the best hop, from several bavarian and franconian producer regions. The brewingwater - the body of our beer! Pure, soft and clear it comes from a deep well. The minerals in the water add a magnificent flavour to our beer. The brewer‘s yeast - the spirit of our beer! We just use our own top-fermented and bottom-fermented yeast strain, that we wind in our clean breed facility. That leads to a intensive fermentation.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 15
In 1851 Ernst Schering bought a pharmacy in Berlin and named it „Green pharmacy“. He expanded the industrial production of pharmaceutical chemicals and in 1857 the first buildings of the nowadays worldwide known Schering AG were build. While Ernst Schering witnessed the great rise of Schering AG in management and supervisory boards, the „Green Pharmacy“ remains family-owned and is run by son Richard Schering. 1881 his Son founded an additional factory called „R. Schering chemical pharmaceutical preparations“. Supplies include specialities like: „Pure malt extract“, Liquid tar-soap, „medical soap“ and in particular „Medical Wine“. These products take leading positions because of their high quality and impact. The second World War shatters decades of work and ownership, of the family. The farmacy and factory remain destroyed in East Berlin. After the War, the Hanseatic city Lübeck becomes the keypoint of today‘s company Blücher-Schering GmbH & Co. KG. All products have as in the past an natural origin. A more recent addition to the supply, is the bottling of a famous wine called „Lübeck Rotspon“. Only Blücher-Schering is allowed to bottle the „Rotspon“, store and dispense it in the Hanseatic city.
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Anti-Dandruff Shampoo
Brimstone soap
gall soap
AF Tonic ÂŽ
LĂźbecker Rotspon
Pepsin-Wine
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 17
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For more than 60 years (1898 Company foundation of Schwarzkopf as a chemist in Berlin), Schauma is Europe’s trusted brand for the entire family known to strengthen the hair and care down to the tips. 1970 - Schauma further broadens its assortment, becoming the family shampoo par excellence. From now on the legendary Schauma Family is printed on the label. The unique formulas with Intensive-Care-Protein regenerate the hair structure and give the hair back what it has lost. For perfectly cared, strong and beautiful hair. Schauma as a family brand offers hair care products for each hairtype, each age, each gender, babies, kids and adults. The Schauma product line contains classic hair shampoos, conditioners and hair treatments for the perfect all-around hair care. Schauma enjoys a high level reputation among German consumers and wins the Pegasus Award as ‚Most trusted brand‘ for the second consecutive time. Awarded once a year by the Reader‘s Digest Magazine, Schauma is ranked #1 out of 116 brands within the hair care category.
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If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 21
Fragrances
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If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 23
Hong Kong has the world's longest working week with an average of more than 50 hours, according to a survey recently conducted by the United Bank of Switzerland (UBS). Covering 15 sectors of the workforce in 71 cities, the survey discovered that the average working time of Asian people is longer than that of Europeans. Hong Kong topped all cities with a working week averaging 50.11 hours. Taipei averages 41 hours, Tokyo 39.5 hours, and Beijing 37.42 hours. Of the 71 cities, Paris enjoys the shortest working week of 30.84 hours. Lyon, in central France, follows Paris with an average working week of 31.36 hours. To avoid people bringing work home, France is considering making a law that would prohibit people from sending work emails in the evenings and on weekends. The survey also looked at paid annual leave, which in Hong Kong is only 17.2 days a year, less than the 23-day average.
Top 5 cities with the longest working week 1) Hong Kong (China): 50.11 hours 2) Mumbai (India): 43.78 hours 3) Mexico City (Mexico): 43.48 hours 4) New Delhi (India): 42.57 hours 5) Bangkok (Thailand): 42.13 hours
Top 5 cities with the shortest working week: 1) Paris (France): 30.48 hours 2) Lyon (France): 31.36 hours 3) Moscow (Russia): 31.67 hours 4) Helsinki (Finland): 31.90 hours 5) Vienna (Austria): 32.26 hours 24
Causeway Bay, Hong Kong
HK has world‘s longest working week
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Sebapharma GmbH & Co. KG, which was founded in 1983, is the sales company for Sebamat GmbH, Herzpunkt Pharma GmbH, and Maurer Pharma GmbH. Today, it trades all over the world and achieves an annual turnover of over 100 million euros. SEBAPHARMA currently has approximately 200 employees. Thanks to its renowned brand sebamed, the company has operated successfully as a competent, innovative and performance-orientated enterprise for years now. The QC Department is responsible for the compliance and control of stringent quality requirements assigned for all sebamed products. From raw material through packaging to the final product - every substance and item is scrutinized until perfection according to stringent guidelines. Not a single sebamed container, flacon or tube gets onto the market without the approval of the QC Department. Cost-efficient manufacture of sebamed products by subcontracted manufacturers would not be possible without the stringent quality control of the QC Department. Checks are carried out on site before the start of production, during production and on the final product. The purity, identity and concentration of the constituents are examined by the Analysis Department using the latest technologies such as HPLC (high-pressure liquid chromatography) and GC (gas chromatography). The level of individual substances in the finished product is also examined, thus completing the quality control system. For the Microbiology Department the safety of the products in terms of microbic contamination has top priority. Already during the product development stage the use of preservatives is optimized by means of preservative load tests (repeated inoculation and incubation of products with relevant bacteria and fungi under the stipulation that they should not reproduce in the product) to ensure that only the smallest possible amount of preservatives necessary is used. Raw materials, packaging and production systems as well as the finished products are closely checked for microbiological purity. No pathogen manages to get past the staff of the Microbiology Department with their state-of-the-art laboratory equipment. Based on this system, stringent dermatological requirements for modern medicinal skin care can be ensured by all Sebapharma GmbH & Co.KG products, which have set standards time and time again. Sebamed represents one of the leading brands for medicinal skin care with a pH value 5.5 of healthy skin. All products of the sebamed range contain high-quality active ingredients which cleanse and nourish the skin without destroying the natural acid protection mantle. More than 120 scientific studies have tested the high effectiveness and very good skin compatibility of all sebamed products and confirm their skin care competence for sensitive and problematic skin. 26
100% soap-free, mild body cleansing of the delicate baby skin, making it smooth and soft, minimizing the risk of dryness or irritation.
The very mild wash-active compound offers high skin tolerance for the extra gentle daily cleansing of a newborn‘s delicate skin.
The efficiently moisturizing and emollient complex is rapidly absorbed for gentle protection to safeguard babys delicate skin. Against dryness.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de
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The milwa company that we know today is a „descendent“of the crafts producer Gottlieb Wilhelm Schladitz which was founded 1818 in Bad Schmiedeberg. His son, Carl Moritz Schladitz moved to Prettin, where he founded a soap factory in 1871. Until 1939 they mostly produced curd soap, fine-quality soap, soft soap and laundry detergent. Everything was sold directly to the consumer through their shop or with the help of sales representatives. After the 2nd World War, the factory was still owned by family Schladitz, but they stopped direct sales. They added a vary of new products to their range, for example scouring powder, household soft soap and various liquid cleaners. Starting in 1958, milwa began to export soap to Holland, England, Finland, Belgium and Singapore. From 1960-1970 milwa slowly but steadily startet to rearange their range of products. They then began to produce only pulverized laundry detergent and cleaning supplies. Today the Schladitz milwa GmbH provides only pulverized laundry detergent and cleaning supplies and is flexible in theire packing. Milwa is a company with over 140 years of tradition as a manufacturer of household chemicals and has lots of customers all over the world whom are convinced by the german quality standards. If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 28
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The Asia-Pacific Weeks (APW) annually invite leading experts to Berlin for an exchange with an economic region with highest growth-rates and a notable influence on the global future. Join us, for an exchange between specialists from the Asia-Pacific region and their European colleagues on vital topics from economics and politics, research and science, culture and society, and also economic entanglement and transfer of knowledge. Since 1997 the Asia-Pacific Weeks Berlin (APW) have offered a unique European platform for an interdisciplinary, European-Asian dialogue with players from various fields, enabling debates on globally relevant subjects like smart cities, industry 4.0, digitalization, start-ups, their innovations. In 2016 the APW takes place from May 23rd through to June 3rd in Berlin. Under the title „Asia-Europe Innovation Dialogue“, this year’s focus is on Startups and their facilitative, innovative ecosystems. ___ Speakers at the APW 2016 The APW already has sucess stories to tell and lays the ground for more to come. Among the about 50 experts coming to the APW are: Manhong Mannie Liu (President of the Chinese National Venture Capital Research Committee & author of the book „Angels without borders“) MAI Gang (Vice-President & Co-Founder China Young Angel Investors Association) Alexander Kölpin (Managing Director and Partner, WestTech Ventures, Berlin) Vikram Upadhyaya (GHV Accelerator, India) Ramin Niroumand (Partner & Founder Finleap, Berlin) Clas Neumann (Senior Vice President SAP AG) Jan Lüdtke (Country Manager (DACH) at moovit) Constantin Robertz (Managing Director Zalora) Kalaya Kobidvitsh (CEO of Fabcafe Bangkok, Thailand). www.apwberlin.de
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Berlin is a bustling international and creative metropolis with one of the fastest growing ecosystems for startups, according to “The Global Startup Ecosystem Ranking 2015”. In this study, by the research agency Compass, Berlin is now on rank 9 with a growth index of 10, followed by Bangalore with a growth index of 4.9. For this survey diverse data has been collected, from startup hubs worldwide and from surveys and public accessible sources, such as AgelList or Crunchbase and all together 11.000 participants from 40 countries were researched. According to an article on Startup Blink over 2.000 startups are settled in Berlin and more than 2 billion USD got invested in this city during the last two years, which is more than in all the years prior combined. Software and App-Startups present the biggest sectors, with about 60.000 people working in the digital industry in Berlin. Many startups also focus on sustainability and new technology therefore topics such as cleantech, biotech, mobility, logistics etc. are well represented as well. McKinsey published in 2013 a study that states which states that by 2020 there could be 100 000 new jobs – around 40 000 within those startups and 60 000 due to the so called multiplier effect. Another study in 2014 by the University Münster focused on VC activity in Berlin, showing, that in the time of 2012 - 2013 Berlin became No. 2 in the market for venture capital investments with an investment volume of 873 million Euro, 51% of that from foreign investors. Two third of this capital was invested into information and communication sector with internet services, ecommerce, mobile services and software Some of the best known success stories of Berlin’s startup scene are the ecommerce website and fashion distributor Zalando, the incubator Rocket Internet - also very active in the (Southeast) Asian market - and the online music exchange platform Soundcloud. diverse range of incubators, accelerators and (government) initiatives are backing up the ecosystem. For example a “High-Tech Strategy” by the German government was published in 2014“for the aim of moving Germany forward on its way to becoming a worldwide innovation leader.” Innovation labs, accelerators and coworking spaces in Berlin are for example: Climate-KIC, Euref-Campus, CHIC - Charlottenburger Innovationszentrum, Adlershof Accelerator A2, Centre for Entrepreneurship TU, Betahaus , Ahoy! Berlin, Rainmaking Loft, Startup Bootcamp Berlin, Berlin Startup Academy and GTEC. There are also several initiatives to connect Asia with Berlin, such as: Exa-Summit (Berlin-Taiwan), Sendinaden (Berlin-Shanghai) or Accelerate Korea (Berlin-Korea).
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In 1923 the shoemaker Albert Messer had the idea, to attach cleats to the sole of soccer shoes to make playing in the rain possible when the ground gets muddy. That idea changed the way of playing soccer. Albert founded his company and created innovative equipment for sport. The company is named after the small little insect, that is not supposed to fly, the bublebee. In 1988 hummel signs a sponsorship deal with mighty Real Madrid – and with the club’s biggest star, Danish football’s nightmare, Emilio Butragueño. The deal sees the sale of hummel products hit the roof across Europe. With THORNICO as the new owner, Christian Stadil makes his entrance at hummel. He launches a collection of reintroduced, original sport styles into the fashion market. This establishes hummel® as a trendsetting sports apparel brand. In 2012 hummel strengthens in the German market by signing a sponsorship deal with Karlsruher SC and also introducing an off-field deal with FC St. Pauli which equips the club with boots, bags, underwear, goalkeeper gloves and fashion sneakers. In 2014 hummel extended his collaboration with FC St Pauli and Füchse Berlin; an exciting new development that underline hummel as a leading handball brand and strengthens our presence on the football field. Apart from their colourful profile, FC St Pauli is also engaged in several projects with the aim to change the world through sport; a focus completely in sync with hummel’s vision.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 32
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Slicers, toasters, kettles household appliances made in Germany ritterwerk, established by Franz Ritter in 1905, is a traditional Bavarian company that looks back with pride on more than 100 years of history. ritterwerk is a mediumsized company that develops and manufactures free-standing and built-in household appliances that help make routine kitchen tasks a little easier. Since 1905, the traditional Bavarian company ritterwerk has developed and produced household appliances such as food-slicers, toasters, built-in scales and many more. Our appliances help to make your day-to-day work around the kitchen that bit easier. Save space by installing a built-in slicer, toaster, scales and bread pan As a medium-sized company, we can offer you a large selection of quality built-in household appliances, as well as appliances integrated into the table. We develop and manufacture space-saving built-in solutions for household appliances – installing a built-in scales, built-in toaster, built-in bread bin and built-in food slicer will free up space on the kitchen work surface. Producing household appliances here in GrÜbenzell, near Munich, means much more to us than just preserving and creating jobs in Germany. High standards of quality, suitable materials and a functional design are part of our self-image and the related Bauhaus tradition from the 1920s. A fusion of the Zeitgeist (spirit of the age) and elements of the Bauhaus tradition acts as the basis for the development of other household appliances to complement our range, based on the condition of the market and the technical possibilities in the future.
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Along with manufacturing high quality products, we also provide excellent customer service for every household appliance from our shop floor. We guarantee that, even many years after your purchase, we will continue to provide you with accessories for cutting machines and household appliances as well as suitable replacement parts. In terms of repair, we have our own workshop for repairing your ritter devices even decades after they have been purchased. Generating eco energy A large photovoltaic system has been installed on the roof of our production facilities in order to make a positive contribution in terms of sustainability. The durability of our products and the energy saved through the use of ECO engines in our food slicers are also significant factors in this regard. Excellent products
BAUHAUS DESIGN of Germany
Upon the 100 year anniversary of the company, ritter was awarded the prestigious TOP 100 award, thus placing it among the 100 most innovative mediumsized German companies. Other product and design awards for both our kettles and toasters as well as for our food slicers confirm the high quality of our products.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 35
The bilateral cooperation programme of the BMEL With its bilateral cooperation programme, the Federal Ministry of Food and Agriculture (BMEL) supports partner countries in establishing a productive, yet resource-conserving agri-food industry via practice-oriented project activities.
Opening ceremony with the ministers Schmidt and Han The Chinese Minister of Agriculture Han Changfu and Federal Agriculture Minister Christian Schmidt opened the German-Chinese Agricultural Centre (DCZ) in Beijing, Source: BMEL
Political and economic cooperation The bilateral cooperation programme promotes and supports political and economic cooperation. It results in the creation of new networks based on a spirit of partnership and on equal terms. The main priorities and objectives of the bilateral cooperation programme are: • • •
Advising governments on law-making and administrative implementation Demonstration projects in cooperation with the private sector, with a focus on conducting trials and on the transfer of knowledge and technology Cooperation between industry associations: collaboration of farmers‘ associations and co-operatives at international level In the partner countries, cooperation projects make an important contribution towards ensuring that
• • • • • •
the legal foundations for a market-based and environmentally responsible agri-food industry are created (e.g. land legislation, cooperative law, food law, consumer health protection) regular bilateral contact between parliaments and governments takes place important institutions that support the agri-food industry (e.g. associations, agricultural consulting firms, training centres) are set up or improved in exemplary fashion more attention is given to legal and institutional issues relating to food safety and consumer health protection the earning power of farms is sustainably increased global food security is enhanced At www.bmel-kooperationsprogramm.de you will find information about the BMEL‘s current international projects and the project partners.
SANACELL Drinking Water Filter Systems for your Home Pure Water !
Product quality and long-term environmental protectionare part of the Sanacell philosophy: The highest quality levels when choosing the raw and other materials as well as for the manufacturing process guarantees that all of the products adhere to the European regulations. The quality and effectiveness of the Sanacell water filtering systems is observed and controlled in close cooperation with well know universities and research institutes in Germany, like the Technical University in Berlin, University of Bielefeld and the TĂœV. The Sanacell filter restores the pure characteristics of our water: no contamination, full of energy, fresh like springwater.
The systems purifys the water without using any chemicals. It uses the best available carbon filter block from CARBONIT, a world wide market leader.
Center pieces of the SANCACELL water filters is the award winning CARBONIT filter block. This remarkable filter was twice awarded with the Hugo Junkers Innovation Prize in the years 2002 and 2006. This speaks for a high level of professional precision and for the courage to look for new, technology-oriented solutions.
WATER Fresh drinking water is essential for our daily life. The water we use today for our homes and families should be fresh and of perfect quality. The Sanacell drinking water filter systems provide you with fresh water for your daily life. Water of purest quality: - no harmless substances - Full of Energy - Fresh as Spring Water
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Since 1997, “Filters made in Germany” have been designed, developed and produced by CARBONIT. Nowadays the CARBONIT is the market leader in Germany and Europe for high quality filter elements for the preparation and processing of drinking water. The internationally patentedand TÜV -checked systems guarantee the highest level of filtration performance and optimal water quality for consumers and industry. CARBONIT products have an enormous global sales potential due to their high quality.
Choosing the right filter type: SANCELL offers different types of filter blocks from CARBONIT for their water filtering systems. This enables you to choose the perfect solution for your requirements. NFP C-Premium Filter. The effective and economic solution IFP S-Puro Filter The solution for highest performance.
When you open the faucet you will receive healthy drinking water for your family. You receive lively water in spring water quality. All of this is combined in this well designed filtering system.
The SANACELL PERLE Water Filtering Systeme is a Allin-One solution for filtering and revitalizing your tap water. The perfect system for every home. It uses a CARBONIT carbon filter block. It is especially usefull in regions with a high grade of pollution with heavy metals from old water pipes, pharmaceuticals, pesticides and insects.
If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 39
Winix U300 Plasmawave
&
Winix U450 Plasmawave
The next Issue gets released in the End of June 2016