No. 237 / 2016 Polish Market SPECIAL EDITION

C E L E B R AT I N G 20 YE ARS

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special edition No. 1 (237) /2016 :: www.polishmarket.com.pl

POLAND INDIA prospective economic partners

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THE CHANCES OF SUCCESS IN BILATERAL

ECONOMIC DIPLOMACY

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ndia rules! – this is the prevailing tone of the comments at this year’s World Economic Forum in Davos. In recent years, among the BRIC countries, which are considered a motor of the world economy, only India has managed to keep up the pace. The problems of Brazil, Russia and China are becoming a major challenge to the world’s economic growth. India, on the other hand, brings hope that the growth rate can be maintained.

India is not a discovery of this season. For several years its position among world leaders has been forecast by renowned analysts from Citigroup, Goldman Sachs, PricewaterhouseCoopers and Harvard University. India’s government is also optimistic and is planning to make India the world’s third-largest economy by 2025.

What is the basis for such plans? Today India’s population is over 1.2 billion people, over 50% of whom are under the age of 25, which makes them a very young nation. Furthermore, India’s residents form the largest Englishspeaking group in the world. India is also one of the largest global spaces for the production and sales of mass consumer goods. The retail sector is worth USD 800 billion. Therefore, it is hardly surprising that after abandoning the doctrine of economic self-sufficiency, India’s market has become of interest to the world’s business. The modernisation of India’s economy is already evident – India has introduced a number of essential changes, thanks to which the country’s production capabilities have improved significantly within the last few years. India’s exports have been extended to more technologically advanced sectors such as the pharmaceutical, automotive and electronics sectors.

The government is expecting that due to the many reforms introduced in various sectors of India’s economy, including changes in regulations referring to foreign direct investments and the launching of the “Make in India” programme, the value of FDIs inflowing to India will rise by 45% in 2016.

The development stimulus that India brings to the global economy is not overlooked by Polish business. Poland has a well-balanced and continuously

developing economy, which is the only one in the EU not to have succumbed to the successive waves of global recession. When in the years of crisis the EU’s economy came to a standstill, that of Poland grew by a quarter. Poland’s current GDP growth at 3.5-4% cannot compete with the world’s top players, but still is among Europe’s best. The banking sector, recapitalised at the right time, has become a crucial stabilising element in Poland’s economy. The problem of instability among the major buyers of Polish products and services was alleviated by the “Go Global” programme, by finding new markets and strengthening Poland’s export expansion. This makes Poland a serious and reliable partner.

Will India’s vast and dynamic market be another challenge for the Polish government and the business sector to bring mutual benefits? As shown by recent history, the prospect seems realistic. The cooperation in the years 1960-90 in the field of defence, supplies for the agriculture and food-processing sectors, the coal mining and the power industries, are still visible today, for instance in the form of 12 operating power plants constructed in India by Polish companies.

Today our starting position for common ventures also looks promising.

We are not a major exporter of capital, but India occupies the fifth position in the category of Poland’s foreign investments and ranks second among Asian countries in which Poland invests. These operations are not marginal cases.

Among the Polish companies involved in business on the Indian market are Can Pack, Toruńskie Zakłady Materiałów Opatrunkowych, Bioton and Polmor. The Indian companies cooperating with Poland include Arcelor Mittal, which hires over 11 thousand people in Poland, Tata Consultancy Services, Infosys BPO, HCL Technologies, Wipro, MphasiS, ZenSar Technologies (all from the IT sector), Sharda Group (fabrics and bedclothes), Videocon (kinescopes), Escorts (agricultural tractors), Eurobatt (batteries, household appliances), Essel Propack (packaging), Rishabh Instruments Pvt. Ltd. (control and measurement devices), Uflex (foil packaging producer).

Poland’s and India’s entrepreneurs are thus facing a prospect for of discovering many opportunities to their mutual benefit. Poland has a lot to offer in such domains as the mining and power industry, the food and agriculture sector, furniture, next-generation technologies (biotechnologies, environmental protection, materials engineering, pharmacy, medical equipment, etc.) The opportunities for developing cooperation in the defence sector, petroleum and gas exploration, and the modernisation of India’s coal mining and the power sector are also considered highly promising. The chances of success of the common ventures are increasing due to the growing bilateral economic diplomacy, solidified by increasingly numerous high- and top-level national visits.

Krystyna Woźniak-Trzosek Editor-in-Chief President Rynek Polski Publishers Co. Ltd.

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CONTENTS

4. Prof. Piotr Gliński, deputy Prime Minister and Minister of Culture and National Heritage: TO DO BETTER! 6. Mateusz Morawiecki, deputy Prime Minister and Minister for Economic Develompent: INDIA IS A COUNTRY OF UNLIMITED OPPORTUNITIES FOR POLISH EXPORTERS AND INVESTORS 7. Krzysztof Jurgiel, Minister of Agriculture and Rural Development: POLISH EXPORTS TO INDIA INCREASE

13. Zbigniew Magdziarz, Counsellor, Head of the Trade and Investment Promotion Section Embassy of the Republic of Poland in New Delhi: THE POLISH-INDIAN TRADE FIGURES ARE OPTIMISTIC 14. Marek Kłoczko, Vicepresident-General Director of Polish Chamber of Commerce: THE POLISH CHAMBER OF COMMERCE SUPPORTS BUSINESS 15. THE POLAND-INDIA ECONOMIC RELATIONS

8. Radosław Domagalski-Łabędzki, deputy Minister for Economic Development: “WE WANT TO INCREASE THE SHARE OF POLISH CAPITAL IN INVESTMENT”

18. THE CURRENT ECONOMIC SITUATION OF POLAND

9. Radosław Domagalski-Łabędzki: PARTNERSHIP BASED ON SOLID BUSINESS AND CULTURAL RELATIONS

22. Sławomir Sosnowski, Marshal of the Lubelskie region: OPENING UP TO THE WORLD

10. Ajay Bisaria, Ambassador of India in Poland and Lithuania: MAKE IN INDIA-THE GOVERNMENT’S NEW FLAGSHIP PROGRAMME

24. LUBELSKIE REGION - A PLACE WORTH INVESTING IN

11. Tomasz Łukaszuk, Ambassador of the Republic of Poland to India: PROMOTION OF POLAND AND COMPANIES FROM POLAND 12. J. J. Singh, President of Indo-Polish Chamber of Commerce and Industry (IPCCI): MAKE IN INDIA

20. POLAND - DREAM DESTINATION

26. POLISH FOOD AT ANNAPOORNA - WORLD OF FOOD INDIA IN MUMBAI

Photos on issue: www.shutterstock.com

SPECIAL EDITION

Publisher: Oficyna Wydawnicza RYNEK POLSKI Sp. z o.o.

(RYNEK POLSKI Publishers Co. Ltd.) President: Krystyna Woźniak-Trzosek Vice - Presidents: Błażej Grabowski, Grażyna Jaskuła Address: ul. Elektoralna 13, 00-137 Warszawa, Poland Phone (+48 22) 620 31 42, 652 95 77 Fax (+48 22) 620 31 37 E-mail: info@polishmarket.com.pl Editor-in-Chief: Krystyna Woźniak-Trzosek Deputy Editor-in-Chief: Ewelina Janczylik-Foryś redakcja@polishmarket.com.pl Marcin Haber m.haber@polishmarket.com.pl

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Writers/Editors: Maciej Proliński, Jan Sosna, Sylwia Wesołowska- Betkier, Janusz Korzeń, Jerzy Bojanowicz, Janusz Turakiewicz, Contributors: Agnieszka Turakiewicz Graphic design: Godai Studio Agnieszka Andrzejczak -Charuba, Joanna Wiktoria Grabowska Sales: Phone (+48 22) 620 38 34, 654 95 77 Marketing Manager: Marianna Dąbkowska marianna.dabkowska@polishmarket.com.pl

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REGON 011915685, NIP 526-11-62-572 Published articles represent the authors’ personal views only.

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TO DO

BETTER!

Prof. Piotr Gliński, deputy Prime Minister and Minister of Culture and National Heritage, talks to “Polish Market.”

The objective of every trade mission is to establish new contacts for Polish business. What kind of businesses do we want to promote in India? Is the government going to support every sector?

I want to say one thing: although economic relations between our countries have been developing, with a double-digit growth in our trade recorded last year, I assess them simply as too modest considering the size of our countries and the diversity and extent of potential areas of cooperation. So, we have a lot to do. Poland would very much like our trade and joint projects to reach a much bigger scale. This does not mean that I do not appreciate what we have achieved so far. But we can simply do better.

What sectors and companies will be cooperating with Indian partners will be best assessed by those interested. The government is not a party to contracts, which does not mean that we are not trying to help by, for example, making efforts to remove some barriers and through promotion at governmental level. During our visit to India we will be promoting the food sector, for instance, in which we are a global power. I will be talking with Prime Minister Modi about making access to the Indian market easier for our exporters of fresh fruit. I also want PM

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to promote other sectors, like extraction technologies, waste recycling, ICT, food processing and the arms industry.

At the inauguration of the Innovation Council, you said: “Without an innovative economy we have no chance in the global economy. We have to build our competitive advantages based on knowledge and innovative solutions.”

You are right. And how does your remark relate to the forthcoming trade mission? Will we really show in India innovative solutions and new technologies, and attract Indian capital with them?

Poland has a lot to offer to India in the sectors I have mentioned and in many others. I want not only to promote investment and encourage Indian partners to buy Polish goods and technologies, but also to talk about joint undertakings. The two countries have well-developed IT industries and are known in the world for having very good and numerous specialists.

Why not to combine our forces more often than so far? Another example is the mining industry and clean technologies. In these fields, Poland has many achievements to its credit. Some of the solutions are quite unique and can be offered to our partners.

PM

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And what do we expect from the Indian side? What companies would be welcome in Poland?

Indian companies have been present in Poland in many sectors for a long time. And we know that they are good investors.

In coming years, Poland will be seeking investors creating new jobs, and bringing in their capital and technologies. This is what Poland has been doing so far, but we will give more preference to investors generating a higher value added in Poland and involving the longest possible chains of Polish business partners, not only suppliers, but also partners in developing new technologies. In other words, companies which want to put down deep roots in Poland and for a long time are particularly welcome.

PM

And what are we going to offer to Indian companies? How are we going to attract Indian capital? Why should they invest in Poland?

Poland is a country with increasingly good infrastructure, a very convenient location and well-qualified human resources.

I think the fact that Poland is among the most stable and secure places for business is something not to be sniffed at in today’s world. Additionally, we propose many incentives to the investors who offer innovation and, in particular, promise a high value added to be generated in our country. We invite them to our special economic zones, technology parks and enterprise incubators.

PM

Will you be seeking cooperation in the field of culture during the trade mission to India as deputy prime minister and minister of culture?

Looking from a global and long-term perspective, culture is of overriding importance for nations. Poland and the Polish people have survived thanks to their culture and religion, which largely corresponds with the historical experience of the Indian people.

I would like us to undertake broader cooperation in the area of our common heritage and shared history. We remember that during the Second World War Maharaja of Nawanagar Jam Saheb Digvijaysinhji offered shelter to nearly 1,000 Polish children released from Soviet camps. Among those who have marked their presence in India is Polish artist Stefan Norblin.

Polish public television is now working on a film about the life of Wanda Dynowska (Uma Devi), who started her work to bring Poland and India closer to each other as early as before the Second World War. Poland is famous in the world for its excellent specialists in conservation and restoration of cultural heritage. We will always be eager to offer our assistance in saving India’s tangible cultural heritage and to discuss ways of preserving intangible heritage, to which more and more attention is paid.

India does not have to worry about its popularity in Poland, where Indian cuisine is one of the most fashionable this season and Bollywood film showings electrify social networking portals.

In contrast, the task of promoting Polish culture in the Indian subcontinent is very difficult. However, I am convinced that Poland’s over 1,000-year-old culture is rich enough to contain elements able to appeal to anyone in any place in the world.

Let us note that this is already happening, largely thanks to private initiatives. Poland, as a film location, and Polish specialists are present in the world’s biggest film industry.

A Polish city, Warsaw, has finally played itself in “Kick,” a Bollywood film which has been shot here. We will continue to PM

WE WILL ALWAYS BE EAGER TO OFFER OUR ASSISTANCE IN SAVING INDIA’S TANGIBLE CULTURAL HERITAGE AND TO DISCUSS WAYS OF PRESERVING INTANGIBLE HERITAGE, TO WHICH MORE AND MORE ATTENTION IS PAID.

encourage cooperation in the film industry. As a result, we hope for increased interest in our country as a tourist destination. We ceaselessly invite tourists to Poland and encourage them to get familiar with its cultural and natural heritage. We also hope for the exchange of students and scholarship holders.

I have visited India several times in connection with my trips to the Himalayas. But I saw the whole country. My latest visit to India was to Kashmir a few years ago to attend an annual congress of the Sociological Society. Former president of the Indian Sociological Society Ishwar Modi is my friend. I hope • to meet him during my forthcoming visit.

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INDIA IS A COUNTRY OF UNLIMITED OPPORTUNITIES FOR POLISH EXPORTERS AND INVESTORS Mateusz Morawiecki, deputy Prime Minister and Minister for Economic Develompent

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n coming years, India will be ranking in top places in the global league table of the world’s economies. The Polish government, putting special emphasis on innovation and exports promotion, cannot ignore a market with such a huge potential. We have noted with satisfaction that the state of Polish-Indian relations is very good.

We should cultivate them and give them a strategic dimension based on partnership and solid cooperation.

I would like to stress that the main task of the public administration sector is to identify each other’s needs and economic policy directions. Their implementation will be necessary for the further economic development of our countries. Making Indian business and government bodies familiar with the export potential of Polish companies will be translated into higher interest from Indian firms in looking for trade partners in Poland. I hope that, thanks to these joint activities, cooperation between our countries will be exemplary and will bring notable benefits to both economies.

The rapid expansion of the Indian economy, its large potential and the growing importance of India on world markets allow us to project that there is a great potential for boosting our trade. In my view, trade between Poland and India, although it has more than tripled in the past decade, still does not measure up to the potential and ambitions of the two economies. We export products of the machine and electrical industry, metallurgical industry, chemical and light industry. We are aware that Polish companies can expect more. I mean especially the manufacturing, machine-building, ship-building and defence sectors. The attractive locations for foreign investment in India also include the energy, construction, pharmaceutical and service

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sectors. Mining, including deliveries of mining machines and equipment, on-shore oil and gas exploration coupled with the delivery of equipment and software, may be an important topic for our bilateral discussions. It is also worthwhile to talk about the transfer of technology in the area of environmental protection, the export of medical equipment and cooperation in such rapidly expanding sectors as construction, the hotel industry, transport services and telecommunications.

Let us remember that India is a country of unlimited opportunities for Polish exporters and investors, a country looking for new economic partners and open to cooperation with Poland. We should exploit this opportunity and we want to do so. Besides bilaterial cooperation, our shared experience on the markets of third countries, including markets in South Asia and on other continents, may be extremely valuable.

Poland and India need partnership based on solid business and cultural relations. We are on the right track to build them in the area of economic cooperation and political dialogue.

While we are happy that our country is developing, we are aware of further challenges. The world is gathering momentum and the processes in which we are taking part require commitment and mutual cooperation. I am convinced that thanks to our efforts the favourable trends in the development of the Polish economy will continue and that brand Poland will be recognizable across the world.

India is undoubtedly a distant and difficult market. But this market is huge and enormously promising and friendly to Poland.

I hope that politics will successfully pave the way for business so that we continue to improve our positive balance in trade between our countries.

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POLISH EXPORTS

TO INDIA INCREASE Krzysztof Jurgiel, Minister of Agriculture and Rural Development

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griculture is the fourth biggest sector of the Polish economy. Its contribution to the country’s GDP is much higher than the European Union average.

At present, the output produced by Polish farms puts Polish agriculture in seventh place in the EU in terms of value. We are an EU leader in the production of poultry, apples, blackcurrants, button mushrooms, raspberries, strawberries and carrot. Poland is the EU’s third biggest producer of cereals, sugar, potatoes and onion, fourth biggest producer of milk and one of Europe’s largest producers, processors and exporters of rapeseed. Additionally, Poland is also a major producer of cheese, butter, tomatoes and tobacco.

Fruit juices - of apple, sour cherry, blackcurrant, strawberry and chokeberry – are Poland’s flagship exports. Our country is the world’s leader in the production of deep-frozen fruit and vegetables. We export around 60% of our deep-frozen vegetables and 75% of deep-frozen fruit.

The success of the Polish food sector has been spectacular over the past 26 years and there is every indication that it will continue. The excellent agricultural raw materials and products that we produce under four EU and five national quality systems, coupled with one of the most modern food-processing industries in Europe, have become our passport to many foreign markets.

The agricultural and food sector is one of the drivers of Polish exports. Its share in the overall value of Polish exports is around 13%. More than 30% of Polish food is exported to over 70 countries across the world. Polish agriculture makes a huge contribution to the food security of the EU and the world.

In 2014, the value of Polish agricultural and food exports increased by 7.1% to EUR21.9 billion. In 2015, receipts from agrifood exports may increase by around 15% compared to the previous year and reach close to EUR25 billion. It is worth noting that in 2014 more than one third of the output of the food-processing industry was intended for export.

For many years European Union countries have been Poland’s most important partner in trade in agricultural and food products. Germany has been the biggest buyer of Polish agri-food products for years, followed by Britain, France, the Czech Republic and Italy. The Polish food-processing industry is a major food producer in the European Union, ranking sixth with a market share of almost 9%. The factors which have contributed to such a significant increase in food production by the Polish agri-food

DESPITE STRONG COMPETITION ON GLOBAL MARKETS, POLISH EXPORTERS HAVE RECORDED A STEADY INCREASE IN TRADE IN AGRICULTURAL AND FOOD PRODUCTS. sector include restructuring measures taken in agriculture, the food-processing industry and their environment in the period before and after EU accession, the opening for Polish producers of access to the EU market of over 500 consumers, carrying out reasonable adjustment processes by using, for example, available funding from EU sources and the national budget, modernizing farms and their equipment, increasing the scale of farms’ production, and competitiveness resulting mainly from the cost and price advantage.

Despite strong competition on global markets, Polish exporters have recorded a steady increase in trade in agricultural and food products. One of the strategies for the expansion of Polish exports is to look for opportunities to establish direct trade relations in third countries, so that the export of Polish agri-food products no longer requires EU countries as go-betweens.

Agri-food products are gaining in importance in Polish exports to India. In the 11 months to the end of November 2015, the value of Polish agri-food exports to India rose by around 35% to EUR8.2 million compared to a year earlier. A marked increase was noted in the exports of bread, cakes, cookies and apples.

Under the plan for the promotion of Polish agri-food products in 2016, India has been selected as one of the 13 target markets on which our promotional activities will be focussed. We would like to encourage you to get to know the Polish agri-food products that are presented at trade fairs in India.

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“WE WANT TO INCREASE THE SHARE OF POLISH CAPITAL IN INVESTMENT” Radosław Domagalski-Łabędzki, deputy Minister for Economic Development

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oland is entering a special time when simple mechanisms driving its economic growth are slowly becoming exhausted. Relatively low labour costs, or foreign capital, are no longer an optimal model for building our competitive advantages. We want to raise the efficiency and productivity of the Polish economy. We also want to increase the share of Polish capital in investment. The road to success, to avoiding the middle-income trap, is quite obvious to us. This is why we have to base our economic growth on innovation, research and development, and on enhancing the competitiveness of Polish businesses, especially exporters.

Work is now underway at the Ministry for Economic Development to introduce a new model of support for exports and enterprise. We believe that it will have a positive influence on the ability of Polish business to compete on foreign markets. The new solutions involve centralizing the support system. An agency for supporting exports, promotion and investment will be established. It will be a single institution managing from the central level most operational programmes dedicated to exporters. The agency will also take part in financing Polish exports. Today, responsibility for operational programmes is shared by several ministries and several agencies. We hope that a single central institution will enable us to save a significant amount of money on administrative costs and spend it on supporting exports. It will also enable us to pursue a coherent policy in the area of exports coordination. I personally take part in this work and am directly responsible for it.

I believe that the whole model has to operate in a single organizational chain. This is why the agency will be closely cooperating with executive bodies. I mean Polish missions abroad, like for example Trade and Investment Promotion Sections. We are holding consultations with other ministries, especially the Ministry of Foreign Affairs, on adopting an optimal model for the functioning of our foreign missions. We want to orient them at providing quality rather than quantity in services to Polish businesses. We also plan to strengthen the Trade and Investment Promotion Sections in terms of their expertise and staff. It is unfortunate that in recent time the Polish state has limited its institutional presence on many important foreign markets. We want to at least stop this trend, or reverse it, which would be the best thing. This is why we will be increasing our institutional presence on new markets through Trade and Investment Promotion Sections.

I am convinced that Polish entrepreneurs are faring excellently on European Union and Western European markets. And this

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is where an overwhelming majority of Polish exports go. But today we want to open opportunities for the development of Polish firms on other markets. It is obvious that the centre of gravity in both politics and economy is gradually shifting to the Far East.

Taking this fact into consideration, we want to make Polish exporters interested in expansion onto developing markets in Asia and Africa. In this connection, we are going to create operational programmes which will be supporting Polish entrepreneurs in their expansion on the Chinese market. We will also develop special enterprise hubs in China and one of the ASEAN countries.

Our sectoral promotional programmes contain strategies for supporting the 12 sectors that are indicated by them. We want the strategies to be coherent with our institutional presence on target markets. We will be strengthening the Go China and Go Africa programmes. We plan to introduce a new model to these programmes and add a few new programmes, like Go Iran and Go India. We regard these markets as very promising.

Cooperation with regional units in Poland will be a very important part of the new system of support for Polish businesses. This is actually the basis for the proper functioning of the whole model because public administration does not have such local units of its own. We do not aspire to set up our regional agencies. The organizations, foundations and associations which already operate locally will do that excellently. We want to base our cooperation on very close exchange of information and communication with regional units. Trade associations and organizations of entrepreneurs will also be playing an important role. Thanks to such close cooperation under a single, integrated and coherent model, entrepreneurs will have much easier access to public administration and support instruments, which they will be able to use more effectively. Today, one of the fundamental problems is insufficient knowledge about the support instruments. Some entrepreneurs are not aware of the existence of support programmes. We will be changing this state of affairs through cooperation with regional units.

As part of the work conducted at the Ministry for Economic Development, we will be focusing on supporting Polish exports and enhancing the competitiveness of Polish firms. At present, their contribution to Polish exports is below 50%. This has to change.

Companies which increase their exports enhance their competitiveness. I strongly believe that by combining this with support for innovation we will be able to achieve our goals.

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PARTNERSHIP BASED ON

SOLID BUSINESS AND CULTURAL RELATIONS Radosław Domagalski-Łabędzki, head of the Polish-Indian Joint Commission for Economic Cooperation, Deputy Minister of the Economic Development

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ndia is a promising market for our trade and investment, which is why we have decided to carry out the Go India programme. Go India is an instrument to encourage Polish companies to be more active on the Indian market. This project is also a demonstration of the commitment of the economic administration of Polish Government to supporting the activities of entrepreneurs on the important and promising Indian market. We would like to strengthen our economic cooperation and conduct joint projects with Indian companies. Visits to India by Polish government officials accompanied by Polish entrepreneurs and visits to Poland by Indian government officials with the participation of Indian businessmen confirm our bilateral efforts to strengthen mutual relations.

The value of trade between our countries reached in 2014 almost USD2.3 billion, rising by 16%. We hope that the figures for 2015 will be equally strong because we would like to double our trade in the coming period and establish solid cooperation in such industrial sectors as coal mining, the power industry, defence industry, agri-food processing and environmental protection.

The Poland-India Joint Commission for Economic Cooperation held its fourth meeting in Warsaw on June 15, 2015. The plenary session was preceded by meetings of three joint working groups appointed under the Protocol of the 3rd Session held on October , 2013 in New Delhi. In the second half of 2016 we would like to prepare the fifth Session of the Joint Commission as well as a second sessions of joint working groups. The establishment of the three joint working groups: for mining and the extraction industry, for agri-food processing and for the innovative IT/ICT sector – is to enable in-depth analysis of the economic sectors which can be developed by businesses

from the two countries. The meetings of the working groups were attended by Polish and Indian businesses. The main goal of their work is to indicate specific needs of the economy in the important sectors in the context of the government’s economic policy on the one hand and to point to the opportunities for cooperation and trade beneficial to both sides.

As the head of the Polish side of the Committee, I would like to stress that Poland believes that a greater commitment on the part of Polish firms to cooperate with Indian business may bring enormous economic benefits to both countries. We also perceive India as the economic leader in South Asia and a promising market for Polish exports and investment.

The basic task of the working groups and the Joint Committee is to improve conditions for access to the partner’s market.

The Indian authorities’ opening access to the Indian market for Polish milk and dairy products, after the partner has approved Polish certificates issued by relevant authorities for Polish exports, is an example of such efforts. We expect that the certificates for access to the market for fish will be confirmed in the near future.

The process of agreeing on the question of access to the Indian market for Polish apples, and fresh fruit and vegetables is still underway. Poland imports from India many agri-food products which are not available in Poland, like for example mango, papaya and other exotic fruits.

Poland and India need partnership based on solid business and cultural relations. We are on the right track to build them in the area of economic cooperation and political dialogue.

I hope that thanks to our joint activities at the highest governmental level cooperation between our countries will be exemplary and will bring notable benefits to the economies of the two countries.

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MAKE IN

INDIA

- THE GOVERNMENT’S NEW FLAGSHIP PROGRAMME Ajay Bisaria, Ambassador of India in Poland and Lithuania

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ndia has awakened. According to a report from “The Economist” published in February 2015, emerging markets are slowing down but the Indian subcontinent “has the chance to fly high blown by the wind of the global economy”. The government of Prime Minister Narendra Modi has been introducing thorough reforms to facilitate investment and production in India.

The new administration has to date introduced 14 systemic regulations to support business activity. Investors from 150 countries can get an Indian visa on arrival, without the need to apply for it at home. The “plug and play” rule makes the implementation of infrastructure projects easier. The government’s new flagship programmes such as “Make in India”, “Smart Cities”, “Digital India”, “ Skill India” and “Clean India” bring many new opportunities to foreign investors. Among the measures which are designed to make life easier for business, the most important are: the rationalization of employment restrictions, regulations on environmental protection and foreign direct investment, and the introduction of a one-stop-shop system for new businesses to allow them to settle online about 100 different issues handled by the central or local administration.

The reforms introduced in the manufacturing sector are innovative, but at the same time friendly to business. The aim of the new policy in this sector is to increase its contribution to GDP to 25% and to create 100 million new jobs over the next decade.

In the “Make in India” programme the government puts strong emphasis on creating clusters, “smart” urban centres, as well as domestic and international “industrial corridors” (for example, India-Myanmar).

The world is aware of these changes. The “Make in India” programme has already attracted the attention of a large part of global companies. In January 2015, the value of foreign direct investment doubled to reach almost USD4.5 billion, which means an increase of 36% compared to the previous year.

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IN THE “MAKE IN INDIA” PROGRAMME THE GOVERNMENT PUTS STRONG EMPHASIS ON CREATING CLUSTERS, “SMART” URBAN CENTRES, AS WELL AS DOMESTIC AND INTERNATIONAL “INDUSTRIAL CORRIDORS”.

We would like to encourage Polish entrepreneurs to join this process. Poland is now the largest trade and investment partner of our country in Central and Eastern Europe. Our trade turnover has exceeded USD2 billion and Indian investment in Poland has reached USD3 billion. Polish solutions respond to the needs of the Indian market; the Polish government programme “Go India” matches the Indian programme “Make in India.” Poland is India’s gateway to Europe, India is a gateway to Asia for Poland.

Billions of dollars’ worth of economic opportunities are waiting for Polish companies in India’s key infrastructure projects (ports, railways, renewable energy and mining).

The Indian economy is ready for a double-digit growth.

• Welcome on board, Polish companies.

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PROMOTION OF

POLAND POLAND AND COMPANIES FROM

Tomasz Łukaszuk, Ambassador of the Republic of Poland to India

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ndo – Polish relations have intensified significantly over recent years. This is best measured by the number of high-level visits as well as visits of business delegations on both sides. I must emphasize strongly that India is one of Poland’s most important strategic partners globally and we are connected by the intensive economic and cultural cooperation as well as political dialogue.

In 2014 Poland and India celebrated the 60th anniversary of their diplomatic relations. Poland and India officially established their diplomatic relations in 1954 but our cultural bonds should be dated back much earlier. In fact, it was as early as in 1893 the Department of Sanskrit at the Jagiellonian University in Kraków was established and the scholarly research on Indian culture began.

Figures regarding economic relations between India and Poland are very promising. In 2014 our bilateral trade grew to almost USD 2.3. I strongly believe that these numbers can be even higher in the near future. And my optimism is very well founded as in 2014 our exports to India grew significantly.

Recognizing the status of India as a global economic power, Poland wishes not only to strengthen our economic cooperation, but also intends to identify the most profit-bringing areas in our bilateral contacts, especially in the energy sector, food processing industries, advanced technologies as well as in research and development. We put big hopes on ambitious and diversified investments in both directions in order to make the presence of Indian companies much stronger in Poland as well as Polish companies more competitive in India. We offer a large number of incentives to the Indian business community with whom we have invariably excellent relations.

Making review of only one month of October in reference to Polish activity in India shows participation in two big events in India. Poland was a Partner Country during India – Central Europe Business Forum in Bangalore on October 5– 6, which means that our country and our

WE OFFER A LARGE NUMBER OF INCENTIVES TO THE INDIAN BUSINESS COMMUNITY, WITH WHOM WE HAVE INVARIABLY EXCELLENT RELATIONS.

economy was in the focus of the Forum. Poland was also a Partner Country during Progressive Punjab Investors Summit.

The official governmental delegation together with Lubelskie Region as well as a business delegation took part in the Summit.

While the first of these events was mainly focused on the promotion of India as a business partner, the second event was fully focused on the promotion of the state of Punjab. Our participation in both big events is just taking a unique opportunity for promotion of Poland and companies from Poland as reliable and reputating business partners. Our aim is also to present investment opportunities in Poland to business from India and particularly from Punjab.

I always remain committed to strengthening and diversifying Indo-Polish business relations. I am deeply convinced that this publication will enable you to explore Poland as the land of unlimited opportunities where your creativity and entrepreneurial spirit can be materialized in the best possible way. •

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MAKE IN INDIA J. J. Singh, President of Indo-Polish Chamber of Commerce and Industry (IPCCI)

O

n the surface it might seem that Poland and India do not really have much in common. Statistics and history at first glance do not speak in favour of developing mutual relations based on the synergy of potentials. India is the Asian subcontinent, an area ten times larger than Poland, with a population already exceeding 2.5 times the number of EU citizens. Poland has only 38 million people, as many as the Indian state of Rajasthan, one of the 29 states and seven union territories of India.

Poland, however, is much closer to India than it seems, be-

IN INDIA, PRESS READERSHIP AND THE MIDDLE CLASS ARE BOTH GROWING AND PEOPLE ARE OPEN TO NEW TECHNOLOGIES AND GLADLY ACCEPT FOREIGN PRODUCTS, INCLUDING LUXURY ONES. cause the people are similar. The common features include: smartness, resourcefulness and enterprise, as well as centuries of experience of struggling against foreign influences. Diplomatic relations between the two countries date back to the 1930s and were officially established in 1954. The recently-celebrated 60th anniversary of cooperation between the two countries gave us an opportunity to reassess the relationship.

12 polish marketspecial edition 2016

Poland and India are also connected by business. There are several sectors particularly promising for businesses from both countries: energy, information and communications technologies, BPO services, food industry, healthcare, chemical industry and the luxury goods market. Two years ago Prime Minister Narendra Modi came to power in India. Having served as chief minister of the state of Gujarat for years, he became aware of the need to support entrepreneurs and innovators and promote a favourable image of the country globally. His comprehensive plan of reforms that began in the subcontinent in the second half of 2014 falls under the slogan “Make in India,” a campaign aimed to encourage global companies to shift production to the subcontinent. Bureaucratic barriers are being removed, as are stereotypes of the Indian official as being anti-business. According to the prime minister, India is eliminating “red tape” and laying out the “red carpet” for business.

Prime Minister Modi continues to seek to convince the world that India is an excellent business partner. Increasing foreign investment and capital inflows will enable a more dynamic economy, at the same time boosted by large public projects - including transport corridors, a high-speed rail network, smart solutions in the cities and the construction of industrial centres with high energy efficiency.

The stronger and more open India becomes, the more opportunities there are for Europe and Poland. This is a market of consumers who are young, “hungry for success,” mobile and seeking employment opportunities. In India, press readership and the middle class are both growing and people are open to new technologies and gladly accept foreign products, including luxury ones. Enterprise, individual activity and coping successfully in difficult times is what our two peoples have in common.

This is a great basis on which to build more intensive economic relations.

•

Contact: www.ipcci,pl jjsingh@ipcci.pl

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THE POLISH-INDIAN TRADE FIGURES ARE OPTIMISTIC Zbigniew Magdziarz, Counsellor, Head of the Trade and Investment Promotion Section Embassy of the Republic of Poland in New Delhi

I

ndia - a country which fascinates and overawes, intimidates the big and constitutes a question mark for the small. But does it really? Statistics on trade between Poland and India for recent years show that the volume of business between these countries has grown at an impressive pace and this proves that India is a serious and noti¬ceable business partner for Poland.

And vice versa – Poland is more and more recognized in India as a modern democratic, fast grooving and innovating country. Companies from both countries are looking for reliable and competence partners for business and cooperation. Trade and Investment Promotion Section of the Embassy of the Republic of Poland to India is the facilitator of such a contacts.

THE MAIN TASKS OF THE TRADE AND INVESTMENT PROMOTION SECTION IN NEW DELHI ARE AS FOLLOWS: • To promote Poland and Polish economy in India, Nepal, Sri Lanka, Bangladesh, Bhutan and Maldives • To give assistance to Polish exporters seeking new markets • To encourage Indian companies to invest in Poland • To support Indian investors willing to invest in Poland with the information and contacts • To supply the necessary information to Polish companies which consider starting production, unfolding commercial activities, locating investments or providing services in India • To assist Polish and Indian companies in establishing mutual contacts • To search the available data bases for suitable distributors, importers and exporters • To provide information on exhibitions and trade fairs in India and in Poland • To participate in the important trade fairs in India and South Asia • To provide assistance to trade missions of Polish entrepreneurs visiting trade fairs in India • To assist Polish special trade missions to India and other mentioned above

• To support Indian firms and organizations in business missions to Poland • To organize seminars with a view to promote sectors, regions and investment possibilities in Poland • To co-operate with various Indian Chambers of Commerce in the organizations of seminars and trade missions • To answer queries and questions received from Polish and Indian entrepreneurs.

Our services are free of charge.

Please do not hesitate to send your question – will be answered as soon as possible.

Our team is to serve you!

Mr. Zbigniew Magdziarz - Counsellor, Head of Section (Polish, English, Russian) tel: +91 (11) 414 96 959 e-mail: newdelhi@trade.gov.pl Mr. Jan Kucharz – First Secretary (Polish, English, Russian, German) tel: +91 (11) 414 96 925 e-mail: newdelhi@trade.gov.pl Mrs. Seema Bahl – Business Development Manager (English, Hindi, Punjabi) tel: +91 (11) 414 96 959 e-mail: poltrade@trade.gov.pl Mr. Gaurav Sharma – Business Development Officer (English, Hindi, Polish) tel: +91 (11) 414 96 924 e-mail: poltrade1@trade.gov.pl Trade and Investment Promotion Section of The Embassy of the Republic of Poland 50M Shantipath, Chanakyapuri 110021 New Delhi, India polish market

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THE POLISH CHAMBER OF COMMERCE SUPPORTS BUSINESS Marek Kłoczko, Vice-president and General Director of the Polish Chamber of Commerce (KIG)

T

he Polish Chamber of Commerce is the largest association of businesses in Poland, bringing together over 140 regional and bilateral chambers, organisations and associations.

The Polish Chamber of Commerce has for years been collaborating with partners from India in organising business missions abroad, holding economic forums in Poland and participating in international fairs.

We have signed cooperation agreements with all major organisations of business operating in India.

In our promotional activities we collaborate closely with our foreign partners, with the Ministry for Economic Development, Ministry of Foreign Affairs, Polish-Indian Chamber of Commerce and Indo-Polish Chamber of Commerce and Industry.

We have co-organised major Polish-Indian events on the occasion of the visit of the President of India to Poland, missions accompanying official visits by high-ranking representatives of the former Ministry of Economy, seminars at the joint session of the Polish-Indian Joint Commission for Economic Cooperation.

We have worked on activities related to the participation in the European Business and Technology Centre project and in the Programme for Promotion of Mining Machinery and Equipment Industry.

Within the mining promotion programme we organised the Energy Summit in New Delhi and Polish Mining Conference in Kolkata during the 5th Asian Mining Congress. At the same time we coordinated the participation of almost 15 Polish leading mining companies in the International Mining Fair in Kolkata.

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We co-organised a series promotional events celebrating the 60th anniversary of establishing of diplomatic relations between Poland and India.

In January last year we prepared an economic mission to India to the Vibrant Gujarat Global Summit, accompanying the deputy prime minister’s official visit to India.

Economic cooperation between Poland and India develops dynamically, yet numerous untapped opportunities still exist in a number of industry sectors.

We have a lot to offer in the extraction industry, for example innovative mining technologies and machines. Two other sectors in which Polish companies excel (food processing and pharmaceuticals) are already present in India through the investments made by the can manufacturer Can Pack and the Toruń-based producer of dressing materials.

Cooperation in the agricultural sector is extremely important. In India interest is shown in our product line in terms of imports of both food and agricultural machines.

Still other areas in which we could actively cooperate include the broadly understood environment protection, promotion of clean technologies, biotechnology and state-of-the-art transport solutions. In these areas the Polish Chamber of Commerce collaborates with the EBTC (European Business and Technology Centre, Eurochambers) organising seminars, conferences and consultations with Polish, Indian and European businesses. •

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THE POLAND-INDIA

ECONOMIC RELATIONS POLISH TRADE WITH INDIA (IN USD MLN) The state of Polish-Indian economic relations is very good. India is for Poland one of the most important strategic partners in the global arena. The two countries benefit from extensive economic cooperation and political dialogue, as well as solid economic relations. However, despite the steadily increasing mutual trade, they do not fully exploit the potential of their economies.

Polish trade with India in 2012-2015 (in USD m) 2012

2013

Change 2013 / 2012

2014

Change 2014 / 2013

JanuaryNovember 2014

JanuaryNovember 2015

Change*/ JanuaryNovember 2015 / JanuaryNovember 2014

TURNOVER

1 905.9

1 956.3

103.0%

2 261.8

116.0%

2 098.8

2 031.3

97.0%

EXPORTS

665.8

491.2

74.0%

550.6

112.0%

497.0

425.4

86.0%

IMPORTS

1 240.1

1 465.2

118.0

1 711.2

117.0%

1 601.8

1 440.2

100.0%

BALANCE

- 574.3

- 911.6

x

- 1 160.6

x

-1 104.8

-1 180.6

x

Source: INSIGOS/Ministry of the Economy

*/ In euro terms, the value of Polish exports to India grew by 4% year on year in January-November 2015 while the value of trade between the two countries rase by 17%.

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India continues to offer Polish enterprises ​​untapped opportunities in terms of export and investment.

THE COMMODITY STRUCTURE OF TRADE WITH INDIA In recent years, there have been positive changes in the commodity structure of Polish exports to India. The exports have seen a steadily increasing share of relatively highly processed goods, i.e. electromechanical products. In 2014, these accounted for 41.6% of Polish exports to India compared to approx. 35% in 2010.

In 2010-2014, the exports of electromechanical products increased nearly 2-fold, to USD 230 million, with the following goods gaining most in importance: • machinery and mechanical appliances and their parts, whose sales increased more than 2-fold (up to approx.

USD 120 million), and the share rose by 4.3%, to 22.1%; • electrical machinery and equipment and their parts, whose exports increased 3-fold, to nearly USD 80 million, and the share soared from less than 8% to 14.3% in 2014.

The second place in terms of export share fell to metallurgical products (25.9% in 2014), whose exports in 2010-2014 grew by 50%, to USD 143 million. The dominant role was that of iron, cast iron and steel, although their exports grew relatively slowly (by 5.3%). On the other hand, sales clearly accelerated of tools, utensils, knives, spoons, forks, cutlery (6.7-fold), copper and copper products (2.8-fold) and aluminum and aluminum products (3-fold).

The sales of chemical products increased in 2010-2014 by 75%, to nearly USD 110 million (20% of the export share, third place). This was the result of a dynamic increase in exports of plastics and plastic products (more than 3-fold) and rubber and rubber products (2.7-fold).

As regards Polish imports from India, the most important changes in 2010-2014 were registered for: • chemical products, whose imports increased almost 3-fold, to more than USD 0.5 billion, and the import share soared from 18% to approx. 30%, with organic chemicals in the lead (approx. 3.5-fold); • light industry products, whose imports grew much slower than average, i.e. by less than 30%, to approx.

USD 480 million, which resulted in a decrease in import share from 37.6% to 28% in 2014; • electromechanical products, whose imports increased by almost 40%, to USD 240 million, while the import share decreased to 14%, down by 3.5%.

By the end of 2014, there were over 1,033 Polish exporters to and nearly 4,000 importers from India.

The year 2014 was a special one in the Polish-Indian economic relations: we celebrated the 60th anniversary of the establishment of diplomatic relations between the two countries.

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On this occasion, the Governments of both countries, with the support and involvement of their respective diplomatic missions, took a number of initiatives in terms of promotion and information aimed at boosting the mutual economic cooperation.

INVESTMENT AND CAPITAL COOPERATION India is one of the most important economic partners of Poland among non-European countries. Poland is one of the EU leaders in terms of attracting Indian capital. At the same time, we are the largest recipient of Indian FDI in Central and Eastern Europe.

According to NBP estimates, the value of capital invested

by Indian companies in Poland amounted to USD 45.4 million by the end of 2014. It should be noted, however, that its cumulative value hits new highs every year, with a 7-fold increase relative to 2004. Poland is also among the EU countries attracting the most of Indian capital, as well as the largest recipient of Indian FDI in Central and Eastern Europe. In 2014 alone Indian companies invested in Poland a total of USD 2.7 million.

According to GUS data, by the end of 2014, there were 122 companies with Indian capital operating in Poland, most of which (99) employing up to 9 people. During this period, there were 7 Indian companies on the Polish market whose investments exceeded USD 1 million.

Also, 7 companies from India made it to the ranking of Major Foreign Investors by the Polish Information and Foreign Investment Agency (PAIiIZ) in 2014.

In recent years, there has been an increase of interest from Indian companies in the Polish services sector. The vast majority of Indian companies have been investing in business services centres serving Western European markets. The list of Indian companies that set up their centres in Poland includes among others: Tata Consultancy Services (Warsaw), Infosys BPO (takeover of the Philips BPO centre, including in Łódź), HCL Technologies (Kraków), Wipro (Wrocław), MphasiS (Wrocław) ZenSar Technologies (Gdańsk). Here are some examples of other Indian companies established in Poland: Sharda Group (textiles and bedding), Videocon (CRTs), Escorts (tractors), Eurobatt (batteries, household appliances), Essel Propack (packaging), Rishabh Instruments Pvt. Ltd. (85% shares in Lubuskie Electrical Apparatus Factory Lumel SA), Uflex (a plastic packaging factory in Września).

NBP statistics regarding the Indian capital investments in Poland fall short of Arcelor-Mittal, which, due to it being headquartered in Luxembourg, is considered as Luxembourgian capital. Arcelor-Mittal Poland is the biggest steel producer in Poland, with a headcount of over 11,000 people working in six locations in the provinces of Śląskie, Małopolskie and Opolskie. In 20042013, the company invested in Poland approx. PLN 4.8 billion.

After Singapore and ahead of China, India is Poland’s second largest FDI location in Asia. By the end of 2012, Polish FDI in India was worth a total of USD 217.5 million, while the amount of Polish investment inflows to India in 2012 reached USD 34.2 million. Polish investors in India are thus more active in terms of capital involvement than Indian investors in Poland.

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POLISH ESTABLISHMENTS IN INDIA The majority of Polish investment flowed into the manufacturing industry. Among the largest Polish investors in India are: Can Pack (can producer), Bella India (Toruń’s dressing materials producer TZMO has formed a joint venture with an Indian partner). Bioton is also present in India (construction of a factory in Pune), and Polmor has teamed up with an Indian partner to form a company producing welded structures for rail vehicles in Hyderabad.

India is a highly attractive market for foreign investors due to its potential (the size of the internal market, as well as development opportunities, including for technologies). Polish companies can count on cooperation opportunities in the manufacturing industry: food processing, machine building, shipbuilding and armaments. Other attractive investment sectors in India are energy, construction, chemical and pharmaceutical industries and services.

POSSIBLE AREAS OF FURTHER BILATERAL COOPERATION A relatively rapid pace of growth of the Indian economy, its great economic potential, as well as its growing importance in the world economy allow to anticipate an increase both in Poland’s activity on the Indian market and in India’s interest in Poland.

According to the Ministry of Economy, new possibilities are opening up for cooperation in traditional sectors where Polish companies have already an established reputation, e.g.:

Trade and Investment Promotion Section Embassy of Poland in New Delhi Zbigniew Magdziarz Counsellor, Head of Trade and Investment Promotion Section 50 M (Gate 4) Shantipath, Chanakyapuri 110021 New Delhi Tel.: +91 11 414 96 959 Fax: +91 11 268 89 215 www.newdelhi.trade.gov.pl Economic Section Embassy of Poland in New Delhi 50-M Shantipath, Chanakyapuri, New Delhi Tel.: (+91 11) 414 96 918 Fax: (+91 11) 414 96 952 www.newdelhi.msz.gov.pl

Polish Honorary Consulate in Kolkata: Mr Mohan Goenka - Honorary Consul 687 Anandapur, EM Bypass, Kolkata 700 001 West Bengal, India Tel.: 0091 33 6613 6264 Fax: 0091 33 6613 6800, 6613 6400 Email: pol_con_kol@emamigroup.com Polish Honorary Consulate in Bangalore Mr Abhishek Poddar - Honorary Consul Sua House, 26/1 Kasturba Cross Road, Bangalore - 560 001, Karnataka, India

• mining (underground and open-cast) – construction of complete plants (including mines and coal preparation plants), supply of machinery and mining equipment, as well as services and works for the Indian coal mining; • energy – supply of services and assemblies, components and spare parts for repairs and overhauls (improving energy efficiency) of power plants built in India in the 1970s and 1980s, among others, by Elektrim and Megadex; • armaments – cooperative partnership, technology transfer, development of R&D cooperation.

Tel.: 0091 80 41120782

New opportunities have emerged in areas such as:

Polish Honorary Consulate General in Kathmandu (Nepal)

Fax: 0091 80 22128189 Polish Honorary Consulate General in Colombo (Sri Lanka) Mr Desamanya Kandiach Ken Balendra - Honorary Consul General Phoenix Ventures Ltd, 409 Galle Road, 2nd floor, Colombo 3, Sri Lanka Tel.: 009411 2565612 Fax: 009411 4727060 Email: CherylD@brandix.com

Mr Lokmanya Golchha - Honorary Consul General

• on-shore exploration of oil and natural gas, including supply of equipment, instrumentation and software, and conducting drillings (research, exploitation and directional drillings) • pharmaceuticals and medical equipment – due to expanding Indian health care, both state and private, with a market of over one billion potential patients and consumers of medical and hygiene products and medicines; • food processing machinery and equipment; • installations and technology transfer in the field of environmental protection; • R&D cooperation.

Golchha House, Ganabahal, P.O.Box-363, Kathmandu, Nepal Tel.: 00 9771 4250001, 4249114 Fax: 00 9771 4249723 Email: lmg@golchha.com or polishconsulatenepal@gmail.com Polish Honorary Consulate in Dhaka (Bangladesh) Mr Reshadur Rehman - Honorary Consul Erectors House (10th Floor), 18 Kemal Ataturk Avenue, Banani C/A, Dhaka - 1213, Bangladesh Tel.: 00 88 02 9821426; 00 88 02 9821422-23 Fax: 00 88 02 8822244 Email: polcondhaka@gmail.com

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THE CURRENT ECONOMIC SITUATION OF POLAND • In 2014, the Polish economy was characterised by a stable growth of economic activity, the overall economic situation being better than in 2013. Poland’s GDP growth was 3.4% throughout 2014.

• In Q3 2015, GDP grew by 3.5% year on year.

• In 2014, industrial production growth amounted to 4.1% in annual terms, while output in the manufacturing industry grew more than the entire sector to 4.6% year on year. In the period of January-November 2015, production growth amounted to 4.7% year on year.

• Construction and assembly output in 2014 increased by 5.9% year on year, rebounding from a deep fall in 2013. In the period of January-November 2015, construction and assembly output rose by 3.3% year on year.

• In 2014, retail sales increased by 4.1% compared to the previous year. In January-Nowember 2015, retail sales in constant prices grew by 3.4% year on year.

• Prices of consumer goods and services in 2014 remained unchanged compared to 2013. Producers prices decreased by 1.5% and construction and assembly prices were lower by 1.2% year on year. In the eleven months of 2015, the Producer Price Index (PPI) was lower by 1.0% and construction and assembly output prices fell by 0.5%. In Q1 2015 Consumer Price Index (CPI) fell by 2.3% year on year.

• The average employment in the business sector in the period of January-December 2014 increased by 0.6%, to 5,529,000. In manufacturing, which has the largest share in employment, the headcount was 2,071,000 up by 2.1%. In the period of January-November 2015, the average employment in the business sector was 1.1% higher year on year and amounted to 5,588,000.

• The average monthly wage in the business sector in 2014 increased by 3.7%, to PLN 3,980.

In the period of eleven months of 2015, it was 3.3% higher year on year and amounted to PLN 4,082.

• At the end of 2014, the unemployment rate amounted to 11.5%, which was 2.0% lower than a year earlier. According to estimates of the

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•

•

•

Ministry of Labour, the unemployment rate in November 2015 was 9.6% (against 11.4% in November 2014).

In 2014, exports increased by 7.0%, reaching over EUR 165.7 billion. During the same period, imports increased by 7.3% to nearly EUR 168.4 billion. As a result, the trade deficit exceeded EUR 2.7 billion against EUR 2.0 billion in 2013.

The largest share of Polish exports went to Germany (26.1%), Britain (6.4%) and the Czech Republic (6.3%), and of imports - from Germany (22%), China (10.5%) and Russia (10.5%). In the period of January-November 2015, exports increased by 7.4%, to EUR 164.2 billion, and imports - by 3.7%, to EUR 160.7 billion, with a positive trade balance of EUR 3.4 billion.

2014 saw an increase in deficit on the current account relative to 2013 (EUR -8.3 billion against EUR -4.9 billion a year earlier). In the period of January-November 2015, the current account balance was negative and totalled EUR -0.26 billion, while in the same period of 2014 it was negative and amounted to EUR -7.3 billion.

In 2014, the Monetary Policy Council changed interest rates only once (in October). In March 2015, the Monetary Policy Council made a reduction in interest rates by 0.5%. Currently, the interest rates are as follows: reference rate - 1.5%, deposit rate - 0.5%, lombard rate - 2.5% and rediscount rate - 1.75%.

ECONOMIC PRIORITIES Among the main priorities of the Ministry for Economic Development are: • to accelerate the pace of economic growth in Poland until 2019 as a result of a significant increase in funding for investment and innovation; • to invest PLN trillions in development, in order to stimulate investment and increase its share in GDP. Currently, the investment-toGDP ratio is approx. 20%;

• to support for entrepreneurship, especially SMEs, which are likely to be the engine of Polish exports and centers of Polish innovation. Support for companies shall be, inter alia, the introduction of the Long Term Reinvestment Operation, which means lowinterest loans for development purposes, which will allow for a significant reduction in the credit gap, limiting the development of these companies. The system of investment incentives will also include the possibility of depreciation of investments during the year, and in the case of innovative investments even double the amount of depreciation during the period, which should encourage reinvestment of earned profits in the further d velopment of their businesses. It is also contemplated to intr duce a 15% CIT for small businesses; • to reindustrialize Poland in the next 4 years, i.e. to rebuild the maritime economy and support for the power, chemical, defense, IT services sector and the creative industry. To strengthen entrepreneurship centres such as the aviation valley, the milk valley, and to build new ones, eg. the railway valley; • to establish research facilities for closer cooperation between universities and research centres with business in order to enhance the economic activity in Poland, to deepen entrepreneurs ambitions regarding the transition to higher levels of development and innovation; • to support the development of Polish enterprises, foster innovation and investment which will translate into more and more advanced processes, that would increase employment, particularly among skilled workers and also increase wages; • to introduce changes in the tax system, ie. the sectoral tax, banks and supermarkets’ taxes and to improve VAT collection and avoid tax evasion, which will improve the revenue side of the budget, making it possible to effectively manage the expenditure side. •

THE POLISH CHAMBER OF MILK IS POLAND’S largest dairy industry organization.

It brings together the biggest Polish milk processors, cooperatives and companies.

It is a strategic partner of the dairy industry, government and the EU institutions.

The aim of the organization is to promote the development of the Polish dairy industry in Poland and abroad. The organization is a national competence center for Polish dairy industry and gives a boost to bilateral trade relations. Polish Chamber of Milk accounts for above 70 percent of polish milk purchase. Members of Polish Chamber of Milk produce all kind of dairy products: Milk UHT/pasteurised, skimmed and whole milk powders, WPC and MPC, liquid whey and whey powder, cream, yoghurts, kefir, yoghurt drinks, butter, buttermilk, cheese, cottage cheese, condensed milk, granulated milk andy many others.

AGNIESZKA MALISZEWSKA

Director of the Polish Chamber of Milk

Poland is exporter of high quality dairy products. Main activity of the Polish Chamber of Milk is assistance for polish milk producers and processors, especially in finding new markets and promotion on domestic and foreign markets.

POLISH CHAMBER OF MILK 7/23 Mickiewicza Street, 15-213 Białystok, Poland phone: +48 85 674 73 29 fax: +48 85 874 43 88 e-mail: izba@izbamleka.pl www.izbamleka.pl Sfinansowane z Funduszu Promocji Mleka

POLAND DREAM DESTINATION

P

oland is blessed with a picturesque landscape, rich cultural heritage, magnificent castles and diverse architectural and historical monuments. The country is endowed with spectacular coastal beaches, beautiful lakes, bountiful islands, river beds and dense green forests, which fascinate tourists from all around the globe.

The eastern plains of Poland are surrounded widely by water bodies, while the northern part is dominated by sparkling sand and beaches. The crystal clear water of the Baltic Sea has the lowest salt content in the world and its beaches are outstretched with clean fine sand. The southern region of Poland is outlined by a range of mountains.

Poland is a fascinating country, which surprises the majority of first-time visitors. It is a dream destination for those who like sightseeing. Poland has 16 UNESCO sites, some of which are whole city complexes, as the Old Towns of Warsaw, Kraków, Toruń, and Zamość. Many more cities have historical city centres, castles, and palaces. Due to Poland’s turbulent history, each Polish city is different in its culture, style, and history.

Travelling through the exotic beaches and sanctuary is definitely amusing. Children admire the seal sanctuary, the butterfly house and lofty sand dunes along the coasts. A journey through the Jurassic Park in Bałtów enthralls the visitors. Tourists can walk without fear with the wild animals and also feed them in the Wild Animal Park in Kadzidłowo or, Deer Farm in Kosewo. The gracious glaciers dazzle in the shape of pyramids, moraines, kames, drumlins, terraces, cirques and hanging valleys in the Suwałki Landscape Park.

The secluded routes through wild vegetation and sound of birds chirping all around are an exotic experience for newlywed couples.

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The Museum of Romanticism in a neo-baroque palace mesmerizes the couples. Poland is also a paradise for nature lovers. It is one of few countries in Europe which is lucky to have a great variety of landscapes: a long Baltic Sea coastline with beautiful sandy beaches and rolling sand dunes, lake provinces with more than 10,000 lakes, lowlands, hilly regions and diverse mountain ranges.

Our 23 national parks are located in all of these regions. Eight of these parks are also on the UNESCO List of World Biosphere Reserves. You can observe here animal and plant species which are extinct elsewhere in the world.

Poland has over 200 SPA resorts in 40 health centers. One can choose from luxurious resorts or smaller spa centres, centres located near big cities or in the middle of nature far from the crowds. Polish health and spa resorts take advantage of various kinds of mineral waters and mud available in Poland, for healing and relaxation, combined with the use of modern equipment.

Increasingly popular are also salt caves. Polish land has abundant natural springs, hot springs, rushing rivers, wells, and geothermal waters. The luxurious spas in resorts and small spa centres provide a range of healing therapies. The natural supplements of mineral water and mud serve the need of relaxation and rejuvenation. The wide range of therapies include Ayurveda, herbal baths, Finnish sauna and swimming pools with various luxurious facilities.

Plan your trip to Poland to experience the thrilling bumps of excursion. Fly high and see the panoramic views through windsurfing, bungee jumping, paragliding, kayaking, skiing, horse riding and driving round the countryside. The scenic beauty of the Masurian lakes constitutes 3000 lakes. The calm and serene land is a holiday destination for swimmers, cruising fans, trekkers, anglers and nature lovers. Thanks to the big diversity of landscapes,

Poland is an attractive destination for activity tourism. It is a dream come true for water sports enthusiasts thanks to the long cost line, thousands of lakes, and many rivers and canals. It is also a winter sports destination.

Poland also offers a large number of bike and trekking trails in all kinds of terrain, good conditions for alpinism due to the diverse types of mountains, plenty of studs offering horseback riding courses, and facilities for golfers.

Beauty cannot be imagined, it can be experienced and to feel it you will have to discover Polish art, culture and heritage.

Plan your visit to Poland and witness a slice of paradise on Earth. The seasonal changes in Poland create favourable conditions for every traveller. Poland is also a paradise for tourists interested in cultural events. The list of various festivals, music competitions, theatre workshops, fairs and outdoor events is endless! Many of them have an international character and are famous worldwide. The biggest concentration of galleries and cultural attractions is in Kraków, where rich cultural legacy co-exists with modern life and extravagant art. Wrocław has been chosen as the European Capital of Culture for 2016 thanks to its especially wide range of cultural attractions.

Dining, entertainment and shopping are inseparable parts of each trip, and Poland is the place for each of them. For centuries Polish cuisine was an arena for competing influences from France and Italy, enriched by the exotic taste of Tatar, Armenian, Lithuanian, Hungarian and Jewish dishes.

The choice of restaurants as well as clubs and pubs is extremely wide. Poland is also a perfect shopping destination. Each big Polish city has several huge and modern shopping centres with hundreds of stores, many of which belong to world famous chains, as well as restaurants/pubs/coffee shops and multiplex movie theaters where films are played in the original language versions and thus are foreigner friendly. These shopping centres are open 7 days a week until 10 pm.

Each year a Polish shopping centre wins one of the European Shopping Centre Awards. And shopping here is a bargain!

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“BEAUTY CANNOT BE IMAGINED, IT CAN BE EXPERIENCED AND TO FEEL IT YOU WILL HAVE TO DISCOVER POLISH ART, CULTURE AND HERITAGE. PLAN YOUR VISIT TO POLAND AND WITNESS THE SLICE OF PARADISE ON EARTH.“

www.poland.travel

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OPENING UP TO THE

WORLD Sławomir Sosnowski, Marshal of the Lubelskie Region, talks to “Polish Market”.

Agri-food products from the Lubelskie region are conquering new markets. Your cheese, honey, fruits and vegetables can be found not only in Europe, but also in many countries around the world. What are the export destinations for the local food producers?

Germany, the Netherlands, France, Saudi Arabia, China, Canada… The list of export outlets for our agri-food products is long. These countries are both well-proven commercial partners and rapidly growing economies, largely dependent on food imports. I mean here especially Saudi Arabia, although the largest buyer of our agri-food products remains Germany, which is a leading importer of our fruits and vegetables, as well as animal feed and meat. It is confirmed in statistics that our producers are doing increasingly well on foreign markets. Agrifood exports have seen a stable annual growth of 11% over the past few years. Products of companies such as Ambra, Agram, Cisowianka, or Apis have been present on foreign markets for years. Dairy producers have been successful, too, if only to mention Spomlek from Radzyń Podlaski and SM Ryki. Cheeses produced by these cooperatives find their way to plates in Russia, Bulgaria, Germany and the United States.

PM

What about the new export directions? What is the place of India on that list?

We are establishing contacts, building relationships. It is a very promising market for the Lubelskie region. In the opinion of Trade and Investment Promotion Department, it is precisely food processing at large that is the most interesting business area for Polish entrepreneurs. But some opportunities are also anticipated for companies offering technologies, machines and equipment, in particular for the processing of fruit and vegetables. Aside from foodstuffs, our strong point is machinery, especially spare parts and accessories for food processing. The Indian side is also interested in technologies for the storage of PM

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agricultural products, as well potential cooperation in milk processing and dairy production. We should not forget about the energy industry, including renewables, biotechnology and health care. In each of these areas we have something to offer our Indian partners.

What could you say about the cooperation of the region’s government and local entrepreneurs with India?

It has gained momentum. In the last few months alone, there have been several meetings with Indian partners. Recently, the Lubelskie region has been visited by entrepreneurs from India and Indonesia, including managers of hospitals and clinics, distributors and importers of laboratory and medical equipment, medical clothing and accessories, as well as drug manufacturers.

There were also some international trade agents targeting the Indonesian and Indian markets. The Lubelskie region’s delegation was made up of manufacturers of medical equipment and apparatus, medical accessories and hospital equipment (liquid disinfectants, bandages, probiotics) and suppliers of innovative solutions in medical diagnostics and dentistry. Each participant had an opportunity to present his business, illustrating it with slides or films. For our part, we were invited to join the trade mission to India, at the turn of April and May 2015, during which we had an opportunity to present our investment potential. We visited Mumbai, Ahmedabad and Bangalore, and we can already see a growing interest in cooperation. In July last year, we hosted in Lublin delegations from the state of Punjab. The mission was organised in collaboration with the former Ministry of Economy.

Moreover, last October we organised a trade mission for 8 entrepreneurs from Lubelskie to participate in 2nd Progressive Punjab Investors Summit in Chandigarh. During the event Vice-Marshal Krzysztof Grabczuk, who led the mission, signed Memorandum of Understanding with the State of Punjab which has created a framework for developing cooperation between the regions. I am pleased to state, without false modesty, that in recent years the Lubelskie region has become one of the fastest growing regions in Poland. Of course, there is still a lot of work ahead of us, but we can already today boast of favourable conditions for doing business, a high research and development potential of our universities, as well as agriculture producing healthy food. Through the use of EU funds we were able to carry out the investments that contributed greatly to strengthening the competitive advantages of the Lubelskie region. In a joint effort, we are building a region that will be associated with high technologies, innovation and smart specialisation.

THERE IS STILL A LOT OF WORK AHEAD OF US, BUT WE CAN ALREADY TODAY BOAST OF FAVOURABLE CONDITIONS FOR DOING BUSINESS, A HIGH RESEARCH AND DEVELOPMENT POTENTIAL OF OUR UNIVERSITIES, AS WELL AS AGRICULTURE PRODUCING HEALTHY FOOD.

PM

Is Lublin conquering the whole world?

Yes, we are open to the whole world. Lublin’s company Ursus is already present in Africa. The first contract for the supply of tractors amounted to USD 100 million. We hope it is not the end of cooperation. Asia is a very promising market as well, an opportunity not to be missed out on by the Lubelskie region. In April 2015, I headed a trade mission to China’s Henan province, with which we have cooperated for 10 years now. In response, Henan’s delegation paid a visit to the Lubelskie region in June. We are seeking opportunities to win further contacts and promote ourselves, both at home and abroad. A series of economic spots have been aired recently on BBC World News channels: Europe, Asia Pacific and the Middle East. We hope this will enable us to reach out to new investors and consumers.

PM

In recent years, the Lubelskie region has got strongly involved in the marketing economy. Are you going to keep up that trend in 2014-2020?

We are opening the world to our companies, and they are developing for the region, creating jobs. We have already done dozens of foreign missions over the last months. They were attended by nearly 300 regional entrepreneurs. The list of countries visited by our entrepreneurs is long. It includes the United States, Germany, Latvia, the United Arab Emirates, Angola, Tunisia and France. Support for entrepreneurship is our priority. We will continue to work hard to strengthen the growth potential of businesses, as well as to increase the region’s export capacity and investment attractiveness. We have a lot of ideas, but the most important thing is full cooperation with businesses and responding to their needs. We want to allocate for this purpose almost PLN 45 million.

PM

You will admit that your plans and activities are very ambitious, won’t you?

This is the result of the developments going on in the region for years. I can happily admit that in recent years the Lubelskie region has become one of Poland’s most active regions in terms of supporting exporters and investors. Through the use of EU funds we were able to carry out the investments that contributed greatly to strengthening the competitive advantages of the Lubelskie region. In a joint effort, we are building a region that will be associated with high technologies, innovation, smart specialisation, and most of all, with openness to the world.

• PM

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Photo: Sławomir Kłak ZA Pulawy

LUBELSKIE REGION

A PLACE WORTH INVESTING IN L

ubelskie region is a dynamically developing part of Poland, with friendly institutional infrastructure and universities with an established tradition. Here, you can not only develop your business, but also relax, surrounded by unique nature and benefit from a wide range of cultural events.

One of the biggest assets of the Lubelskie region is human capital. The region offers vast educational opportunities through its 18 universities and a number of vocational schools. You will find there an abundance of skilled workers, university students, including foreign ones, and graduates. In Lublin, the region’s capital, there is a large supply of office space, and the whole region is known for competitive labour costs and employment stability (low staff turnover).

The Lubelskie region can boast of well-developed border crossing infrastructure, one of Europe’s most modern car terminals in Koroszczyn and a dry transshipment port in Małaszewicze. It neighbours on a free customs zone, open to investors interested in the production and distribution of goods.

Recent years have seen an increased importance of the Broad Gauge Metallurgy Line, in the southern part of the region, connecting the east of Europe with the terminal and logistics centres of western Poland. The accessibility of the region has been helped along by the commissioning of the Lublin-Świdnik Airport and the proximity of transcontinental routes. A significant role is also played by the presence of science and technology parks and research institutions, which encourage the creation of start-ups and innovative business solutions. The region offers

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investment areas available as part of the special economic zones (14 subzones), which are geared towards particular industries and have a wide range of tax reliefs and investment incentives.

Biznes Lubelskie, a team of experts providing support to exporters and investors, makes for the region’s new quality of business service, based on international standards. Both foreign companies interested in starting a business in the Lubelskie region, and local entrepreneurs who want to venture outside Poland are assigned a dedicated investment pilot – a person who has adequate knowledge of greenfield and brownfield sites, a list of potential clients within the Lubelskie region and provides professional support.

Biznes Lubelskie organises study visits, B2B meetings and serves as a facilitator in contacts between business, science and business environment institutions. It operates a help desk, which is the first point of contact for entrepreneurs with its team.

A dedicated phone number and email are available outside of normal office hours. The help desk is a fast-response service, whose operator communicates the whole package of economic information about the region and, if needed, can efficiently put you in contact with potential business partners.

The Lubelskie region has ambitions to become a region recognisable worldwide. As part of the project Biznes Lubelskie, trade missions abroad and participation in trade fairs are organised for local entrepreneurs. In the period 2013-2015, there were almost 40 such outgoing trade missions, attended by nearly 300 entrepreneurs. There were also incoming missions of entrepreneurs from outside the EU who held bilateral talks with

Photo: Lubelskie region / Kazimierz Dolny

It comes as a natural result of the geographical proximity and an established track record of business relationships. However, while the existing partners represent a stable, well-known and safe market, it is developing countries that will experience the greatest demand for foodstuffs, opening up additional opportunities for entrepreneurs from the Lubelskie region.

The agri-food trade structure in the Lubelskie region is stable - the largest importer has long been Germany. In recent years, local producers, mainly due to quality products, have also strengthened their presence in Britain and the U.S. Large exports are also shipped to the Netherlands, Italy, and Ukraine.

Last year’s experience reveals the growing interest of Asian and African players in cooperation with businesses from the Lubelskie region. Local entrepreneurs participated in trade missions to China seven times have already, where they took part in trade fairs. Entrepreneurs from Africa can also prove to be good partners for Polish companies – the Ursus tractors assembled in a factory in Lublin are already sold to Ethiopia. The company is handling an order for 3,000 tractors, a contract worth close to USD 100 million. TV spots designed to encourage investment in the Lubelskie region were aired on Al Jazeera. The local government wants to take advantage of the wave of interest in the Lubelskie region and open up to Arab markets, as a follow up to the trade missions to Saudi Arabia and the United Arab Emirates.

The common challenge ahead for the initiative Biznes Lubelskie and the entire region in the coming years is to create the economic image of the region as a competitive and investor-friendly partner, boost the export potential of local firms and build a coherent system of economic information enabling professional services dedicated to businesses from the Lubelskie region. •

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local partners, and attended study visits and seminars, during which the region’s economic potential and investment incentives were presented.

A study commissioned by the local government identified foreign markets with the absorptive capacity for Polish goods, leading to an increase in the value of exports to these destinations. Considering the most promising export directions, the following sectors are of key importance for the region: the agri-food, mechanical engineering, automotive, aviation and furniture industries.

The region harbours a high agri-food potential. Good soil and sunlight conditions are conducive to the cultivation of extremely demanding plants. In addition, high-quality soils keep down the costs associated with irrigation and fertilisation of crops. The Lubelskie region specialises in growing fruits and vegetables, with a number of dedicated research units. Organic food creates a great opportunity for the region’s food industry, including its expansion into foreign markets. The increasing consumer awareness as to healthy lifestyles, as well as production processes drive the demand for natural and organic products, something that - coupled with the natural image of the Lubelskie region - is a fertile ground for promoting brands that rely on healthy eating. This is confirmed by the increasing number of organic farms across the region - over 2,000. Eastern Poland’s largest wholesale market in Elizówka near Lublin makes wholesale trade ever easier.

The value of agri-food exports in the Lubelskie region continues to increase. In 2009-2013, exports grew at an annual rate of 11%, reaching a total of almost PLN 2.8 billion, which affords fine prospects for the future. Among export directions preferred by local food exporters are developed countries, mostly in Europe.

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POLISH FOOD AT ANNAPOORNA WORLD OF FOOD INDIA IN MUMBAI

P

olish food products are attractive to consumers, not only due to their price but, above all, for their taste and quality, as Polish food is always made of high quality raw materials. Natural raw materials and traditional processing methods are the key to success.

The Polish agri-food industry uses the world’s top technology and meets the highest safety and quality standards. It is for these reasons that Polish food products successfully compete on the global market. Not only do they have good nutritional value and taste, but are also aesthetically pleasing, functional and affordable. The Polish food sector has also proved its capability to adapt to the changing market and consumer needs.

Agencja Rynku Rolnego (Agricultural Market Agency) ul. Karolkowa 30 01-207 Warszawa tel. +48 22 376 72 26 www.arr.gov.pl eksporter@arr.gov.pl

Photo: ARR

Poland’s involvement with the EU has had a major effect on the development of the Polish food industry. It has given the country’s food producers unrestricted access to the EU market of over 500 million consumers. The rapid growth of food exports due to the competition, in both quality and price, of the agri-food sector on the European market has become the most important factor in the development of this sector in Poland.

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Participation in agri-food trade fairs in India is one of the best ways for Polish agri-food products to pave their way to the Indian market. This is done with the help of the Polish government supporting Polish companies in their efforts to mark their presence on international markets. The Agricultural Market Agency (ARR) is deeply involved in this process.

In 2016 the Agricultural Market Agency will avail itself of the opportunities offered by the 11th edition of Annapoorna World of Food India in Mumbai on September 22-24 - one of the most important international sourcing trade fairs for food and beverage trade, catering and the retail market in India and its neighbouring countries. The ARR will organize a business mission for Polish companies of the agri-food sector, including their participation in the fair and presenting their products within the space of the ARR’s information stand. The mission will also cover such events as participation in B2B meetings, a review of merchandise in retail stores (a store-check) as well as an information and training meeting regarding the Indian market.

You can visit the ARR’s stand at Annapoorna - World of Food India fair and get a taste of Poland.

The Agricultural Market Agency is a state institution subject to the Ministry of Agriculture and Rural Development, implementing the agri-food sector support and development policy.

One of the most important areas of ARR activity is the promotion of agri-food products. The ARR dynamically develops activities aimed at supporting trade in agri-food products. It cooperates with Polish and foreign agri-food companies, participates in the biggest international agri-food trade fairs and runs the activities aimed at supporting the participation of Polish food companies in international trade events. For foreign agri-food entrepreneurs, interested in importing Polish food products, the Agency organizes trade missions to Poland, B2B matchmaking events, as well as meetings with representatives of trade associations and institutions of the Polish food sector.

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Poland tastes good Best Polish food products Important Polish food exporters Be our guest and taste Polish delicious food Visit the Polish Pavilion during the 11th edition of Annapoorna World of Food India in Mumbai on 22 - 24 September 2016

Photo: Sławomir Kłak ZA Pulawy

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