Polish Market Special Edition - CeBIT

Polish Market Special Edition For CeBIT 2013

Polish Market If there are decisions that can be called “business bull’s eye”, then the decision of Hanover Messe in 1986 on the organization of the CeBIT technology trade fair is certainly one. And it is not about looking at the organizer’s financial statements. There is nothing to worry about here, given that within a few years’ time the event became the world’s leading trade fair, where an ordinary exhibition stand needs to be applied for as early as a year prior to the expo, and a better one even more in advance. It is mostly about the role CeBIT played in the development of the European and world ICT sector, including especially the comprehensive implementation of information technology in all sectors of the global economy.

Are we equally attractive when it comes to supply? We do not have a company like Nokia or Siemens, but the Polish ICT sector is made up of hundreds of thousands of businesses which, although rather small, often shine in their respective market niches. Arguably, Polish business service sector counts among European champions, being one of

the magnets attracting foreign direct investments to Poland. We have thousands of companies able to produce top-class software - from entertainment (such as “The Witcher” game) to highly specialized (such as simulators for operators of offshore oil rigs). We also have companies that - like ABC Data - are already the leaders of the equipment distribution market, at least in Central and Eastern Europe.

Are we able to show it to the world? CeBIT is a great window of opportunity which can be used even better now that its importance has been recognized by the Ministry of Economy. Last year, Poland had a national stand, which benefited Polish exhibitors. The Ministry’s debut was so successful that Poland got promoted to become one of the strategic partners of CeBIT 2013. Our exhibitors will be able to showcase their products under the slogan “Do it with Poland” at Polish national booths in as many as four specialized pavilions. And, we know it, they can attract the world’s interest. We, in Poland, know that. :: Krystyna Woźniak-Trzosek Editor-in-Chief President Rynek Polski Publishers Co. Ltd.

Special Edition for CeBIT 2013 Janusz Piechociński, Deputy Prime Minister and Minister of Economy; To make economy grow # 4

Jerzy Bojanowicz: Poland – partner country of CeBIT expo 2013 # 16

Bożena Lublińska-Kasprzak, President of the Polish Agency for Enterprise Development; E-service from strength to strength # 6

Remarks by deputy Economy Minister Dariusz Bogdan for the special edition of “Polish Market” devoted to the CeBIT 2013 fair # 17

“Shareconomy” as the leading theme of CeBIT expo in 2013 # 8

One-stop shop for proven and market deployed pay-TV software and cost-efficient set-top boxes # 22

Innovative E-service and B2B Technology Finalists and winners of the second edition of the competition # 10

O&S Computer-Soft – designs for the 21st century # 24

Publisher: Oficyna Wydawnicza RYNEK POLSKI Sp. z o.o.

(RYNEK POLSKI Publishers Co. Ltd.)

Contributors: Magdalena Szwed, Bogdan Sadecki, Agnieszka Turakiewicz

President: Krystyna Woźniak-Trzosek

Columnists: Małgorzata Zaleska, Maja Sujkowska, Chałas & Partners

Vice-Presidents: Błażej Grabowski, Grażyna Jaskuła Address: ul. Elektoralna 13, 00-137 Warsaw, Poland Phone (+48 22) 620 31 42, 652 95 77 Fax (+48 22) 620 31 37 E-mail: info@polishmarket.com.pl Editor-in-Chief: Krystyna Woźniak-Trzosek Deputy Editor-in-Chief: Ewelina Janczylik-Foryś redakcja@polishmarket.com.pl

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Writers/Editors: Maciej Proliński, Jan Sosna, Sylwia Wesołowska2013 Betkier, Grażyna Śleszyńska, Janusz Korzeń, Jerzy Bojanowicz, Janusz Turakiewicz

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REGON 011915685, NIP 526-11-62-572 Published articles represent the authors’ personal views only. The Editor and Publisher disclaim any responsibility or liability for their contents. Unsolicited material will not be returned. The editors reserve the right to edit the material for length and content. The editors accept no responsibility whatsoever for the content of advertising material. Reproduction of any material from this magazine requires prior written permission from the Publisher.

Polish Market

To make economy grow Janusz Piechociński, Deputy Prime Minister and Minister of Economy talks to “Polish Market.”

Over a month ago, President Bronisław Komorowski appointed you as Deputy Prime Minister and Minister of the Economy. This is a huge challenge. What aims did you set yourself to improve Poland’s economic performance?

The mission of the Ministry of Economy and mine as the Minister of Economy is to create the best conditions in Europe to do business. To this end, I will first of all take steps to improve the legal framework of doing business in Poland. An important element of support for our companies is investment incentives such as special economic zones, which is why we want to extend their lifetime.

A vital part of​​ the economy is energy. In this sector, too, legal regulations need to be adjusted to the changing market conditions and the EU requirements. The Ministry of Economy has prepared a package of energy bills that a re

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being examined by the government. After that, they will be going through a long legislative process.

The euro zone has recently been an object of a heated debate. Does it make sense to consider Poland’s accession to the euro zone if there is already talk of its meltdown?

When joining the European Union, we made a commitment to adopt the euro with no time frame being specified though. If you look at it from the economic point of view, entering the euro area could be beneficial under certain conditions. I believe that the primary benefit of being a member of the Economic and Monetary Union (EMU) is that it would enable to reduce transaction costs and exchange rate risk, and therefore to curb business operating expenses. Another positive aftermath would be boosting domestic and foreign investment.

Before making the decision to accede to the EMU, we should, however, consider any potential threats. I believe that joining the euro area Poland will, unfortunately, run a risk of losing its economic competitiveness when the ECB’s monetary policy proves pro-cyclical, i.e. not tailored to the real market situation. Portugal, Spain and Greece were among those affected.

At this point, I would like to draw attention to the fact that the recent global economic crisis has highlighted the advantages and the significance of the floating exchange rate. It serves as a sort of an automatic stabilizer, making the economy quickly adjust to adverse external conditions and mitigate a negative impact on exports. That is why, my

opinion is that adopting the euro at a rate other than that implied by the long-term balance would create yet another threat for Poland’s economic competitiveness.

We should also keep in mind that even if there are arguments in favour of the euro, this does not mean that we are ready and we can adopt it. The measure of EMU readiness are objective parameters, the so-called Maastricht criteria.

Special Economic Zones were created to exist until 2020, i.e. for 7 years from now on, but there are opinions that it is worth considering their lifetime. What do you think of it?

I believe that special economic zones should continue to exist, as they proved to be an effective instrument of stimulating investment and job creation. According to the data from the third quarter of 2012, over PLN 83.8 billion were invested and 186 thousand new jobs were created in special economic zones.

All governments provide assistance to entrepreneurs. Poland cannot afford to deprive itself of this measure, especially that it has no other support instruments to replace it.

EU funds for investment promotion and job creation have been virtually exhausted, and those under new operational programmes (2014-2020), probably less opulent, will be available no sooner than by the end of 2014.

Therefore, together with the Ministry of Finance, we will develop criteria for the operation of special economic zones in the regions affected by the structural unemployment. We will also analyze the instruments and rules of providing assistance to investors. ::

Polish Market

E-service from strength to strength Bożena Lublińska-Kasprzak, President of the Polish Agency for Enterprise Development (PARP), talks to “Polish Market.”

The Polish ICT market, the value of which is estimated at EUR 20 billion, is not big yet, as compared, for instance, with the IT sector in Germany, valued at EUR 150 billion. However, it shows the fastest growth rate in the EU - 12% per annum. When granting subsidies to projects in this sector, PARP is also one of the architects of its growth. From this perspective, how do you evaluate the future of the IT sector and its impact on the competitiveness of the entire Polish economy?

According to data from the Office of Electronic Communications, about 75% of Polish households have today access to the global network. Deloitte prepared three scenarios of Internet development in Poland: basic, dynamic and - the most optimistic one - a digital leap scenario. In all of them, it is expected that the number of web

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users will grow, drawing the growth of Polish GDP. In the first scenario, in 2020 this number may grow to 18 million, in the second one - to 20 million, and in the third one - to as much as 28 million. What is more, the number of mobile internet users is expected to note the most rapid growth - their number will be 3.5-7 times greater than now. How does the number of web user translate into the growth of Polish GDP? In 2010 the Internet enabled the generation of 4.8% of GDP, or PLN 68 billion. In 2020 - depending on the scenario - the figure will be 9.5%, 10.2% or 13.1%. This amounts to PLN 247, 267 and as much as 345 billion, respectively. In the most optimistic scenario, the increase of investments related to the Internet will result in the GDP growth rate amounting to 5.3% in 2014. The value of the above mentioned indicators makes the IT sector a special interest to PARP.

Can the support of IT projects completed in Poland hold in any way the draining of Polish IT specialists by the German or American market?

The Polish IT market is doing quite well. The IT specialists are one of the best earning groups of employees in Poland, and our companies are quite often exporting IT services. The financial resources distributed by PARP as part of measure 8.1 of the Operational Programme Innovative Economy also contribute to the fact that talented programmers stay in Poland.

They have an opportunity to start their own, well-run business. The new businesses also create jobs for IT specialists.

The projects eligible for subsidizing should have their “economic sense”. How can we evaluate the market success of e-services which were created as part of projects supported by PARP? The application documentation for measure 8.1 of the Operational Programme puts great emphasis on business aspects of the provision of the planned e-service. The entrepreneur completing an application for subsidy has to present, among others and an analysis of the competitors, substitutes for the planned e-service, a SWOT analysis, an outline of the marketing strategy, and an analysis of the e-service demand. Also the determination of innovative qualities of the eservice, evaluated at the stage of facultative substantial criteria evaluation, requires from the entrepreneur to indicate the competitive advantage. Of course, it is not possible to guarantee that the subsidized projects will be a market success. In particular, it has to be stressed that innovation always involves to some risk, and it is impossible to determine its market potential with absolute certainty. Nevertheless, the implementation results are satisfactory. The survival of start-ups supported by EU funds is much higher than in the case of similar market indicators.

The best projects among those subsidized as part of measure 8.1 of the Operational Programme appear among winners of various competitions or

Polish Market on lists of the best growing IT companies, and most of all, they generate for their creators and investors real revenues, which is the basic measure of a market success. We hope that the ultimate balance of outlays and revenues from the implementation of this measure, which will be known only in a few years’ time, will show the actual and clear advantages for the Polish economy resulting from launching this type of tool for promoting the e-economy.

Anyway, the existing results allow us to be optimistic.

The applications received as part of subsequent editions are full of ideas for e-business. Based on them, is it possible to say anything about the special features of the Polish IT sector? Is the share of new technologies increasing?

PARP’s experiences in implementing support programmes for the growth of businesses allow us to say that Polish businesses are very aware of all trends in technology and social interactions of the global and national economy. This however does not mean that the subsidized projects reflect these trends on an on-going basis based on examples originating from the Western markets.

Most of all, we have to be aware of psychological, financial and technological barriers relating to the national recipients of e-services. For instance, the saturation of the Polish market with mobile devices such as tablets or stateof-the-art smartphones, development of broadband networks, and in particular, of mobile networks, the financial potential of the Polish public with respect to payment for electronic services - these are factors which make the Polish market much different from the most developed economies and limit the adaptation possibilities with respect to the new technological advances. The applicants for support from measure 8.1 of the Operational Programme are not trying to be, at all costs, the pioneers of technological innovation. The subsidized projects are well thought-out, mainly business-wise. The evaluation principles assume that the innovations that will receive points necessary to obtain the support have to generate a specified competitive advantage, which means that they have to find their recipients on the target markets of the specific e-service. Therefore, we will find among the ideas mainly product

innovations, which virtualize and automate certain business processes or everyday activities specific for given social groups, aimed to make our lives easier. These are both ideas made in Poland and novel e-services existing on Western markets, mainly in the USA, adapted to the Polish reality.

PARP supports the development of the ICT sector not only by subsidizing projects, but also by carrying out an educational activity. One of such spectacular campaigns was the “E-business Academy” What are its effects and can we expect some activities of this kind next year?

For a few years now, we have been running a project “We Support e-Business”. As a part of it, the web.gov.pl service was created. At present, there are 12,000 registered users who form the largest community in Polish e-administration. The service has had more than 5 million visits so far; it features more than 1400 articles and the same number of posts promoting the e-services.

The service hosts the largest database of e-business events in Poland. It is also a huge knowledge base: more than 60 e-books and e-guides on e-business have been downloaded so far more than 100,000 times. As part of this project we launched the “E-business Academy”. The activities conducted under the auspices of the Academy are large-scale and gather a large number of participants. In the last three months alone, we organized a series of regional conferences entitled “E-business Academy”. They were attended by more than 700 persons present in conference halls throughout Poland. The same number of attendees were gathered at the eBusiness Forum in Warsaw, which was a summary of the “Academy”. The web transmission was watched by 10,000 web users. The “E-business Academy” also generated a huge knowledge base.

During just 2 weeks, the records from the conference were played more than 15,000 times. As part of the entire series of conferences, we were happy to host 75 experts, who in total gave almost 100 hours of lecture. The audio and video materials from all the meetings are available on PARP channels on Youtube.com/webgovpl. These numbers convince us there is a need for this type of meetings. We will be continuing these activities also in the next year.

The providers of e-services that made a commercial success on the Polish market should try to sell their products abroad. What support, apart from, for example financial assistance in the patent procedure, can PARP offer them?

The e-Business Forum mentioned earlier was held under the motto of foreign expansion of e-services and B2B technologies. We gathered experts and practitioner from Poland and abroad, and we talked about all the aspects of such expansions in six thematic groups. During the e-Business Forum we granted awards for the most innovative e-services and B2B technologies. The winners of the competition will be able to participate in the CeBIT expo as part of the stand organized by PARP. We also promote the best e-services in best practice catalogues. We support the beneficiaries with knowledge. Every year, we publish reports that present the level of development of the e-service sector in Poland and globally. We also make available many other specialist e-books.

Can the CeBIT expo this year, where we will be a strategic partner, be an opportunity for the Polish ICT sector to make a global appearance?

Will PARP be involved in this event in some special way?

CEBIT expo is one of the largest meetings of people from the ICT sector and digital economy in the world.

Since 1986, it has enabled establishing new business contacts, given an impulse for the sector to grow and mad market success easier. Year after year, the expo attracts thousands of visitors from all over the world. Last year, it was attended by more than 311,000 people (exhibitors and visitors) from more than 50 countries. This year’s expo is special - Poland is the Strategic Partner of CeBIT Expo 2013. The partnership of Poland in organization of the CeBIT expo is one of the elements of the 3-year programme of promoting the Polish ICT sector under the slogan “Do IT in Poland”, as part of the campaign “Polska Power”. This is a huge opportunity for Poland to promote the successes and opportunities of the ICT sector. We will be present there and we will have an opportunity to present our achievements and get inspired by knowledge and experience of others. :: special edition 2013 polish market :: 7

Polish Market

“Shareconomy” as the leading theme of CeBIT expo in 2013 CeBIT expo - the largest meeting of representatives of the ICT sector and digital economy in the world. For several years, it has been facilitating new business contacts and in consequence, giving an impulse to the growth of the sector and making it easier to succeed on the market. The expo is very popular and each year it attracts thousands of visitors from all over the world.

The expo responds to the market challenges and today the new challenge is the Shareconomy, which is global sharing of knowledge, joint use of intellectual resources and exchange of experiences using modern technologies.

After Cloud Computing in 2011 and Managing Trust in 2012, time has come for Shareconomy. It is a new form of cooperation based on trust which consists in sharing knowledge, contacts and resources. The private sector has found out a long time ago that cooperation - especially in times of economic crisis - is better than competition, as the joint use of achievements and ideas brings many profits. Nevertheless, the success of the idea of sharing depends on the willingness to cooperate, resourcefulness and openness in carrying out ideas.

Shareconomy was selected the leading theme of CEBIT 2013 expo because of opinions of management boards of the global leaders in the ICT sector and corporations which are the main recipients of this type of solutions. Market trend analyses were taken into consideration, too. Suggestions from CeBIT fans in social media were also important.

“More and more users use cloudbased solutions, more and more people trust in ICT innovations. So, the most important fair of the digital world takes up the new challenge: it consists in the popularization of knowledge sharing, joint use of intellectual resources and exchange of experiences as the new form of cooperation,” says Frank

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Pörschmann of the CeBIT expo management as part of Deutsche Messe AG. “The technological base of Shareconomy is built by new telecommunications and IT solutions. They enable the implementation of the knowledge sharing phenomenon, which is in its various aspects the foundation of a stable growth of companies and responsible management.”

The term Shareconomy describes an important social trend: change of attitude from the will to have to the need to share. Frank Pörschmann perceives various aspects of this trend: “Firstly, Shareconomy has a decisive influence on the course of various processes in the company - for instance on the increasingly popular use of social media by companies. Secondly, the world wide web becomes the main place of work and execution of tasks by project groups - both within the organization and outside.

Business partners, advisors, suppliers and customers are involved in particular elements of the business operations, becoming an element of a wider process. The boundaries between particular elements of the organization and between the company and its environment become blurred.

That is why both the managers and the employees must change their mindset and way of operating and must learn to share knowledge, contacts and resources.”

Successful market leaders have already implemented modern tools that allow for sharing knowledge quickly and efficiently. “Blogs, wikis, group

work systems, survey programmes and other applications of this type will significantly change our working environment in the coming years. The entire system of communication, the decision-making method, the role of management in the life of the company and even expectations of candidates towards potential employers will change,” Frank Pörschmann adds.

“To say in short: the global economy will become a network of connections.

Those who want to be successful need to find their feet in this new model similar to the Facebook structure.”

This philosophy is visible namely in the fact that more and more sectors get into a close cooperation - companies from various sectors cooperate on finding new solutions and developinnovations. A further growth of suppliers of applications and ICT services is increasingly dependent on the growth of sectors that are the main recipients of ICT solutions: the motor and power industry as well as the health care sector.

Changes can also be seen in the way consumer goods are used. The trend to possess is driven out by the trend to use, more and more people decide to rent instead of buying. “Carsharing – a system of co-owning cars - is one of the most important new mobility models.

Websites where you do not buy a given music composition and instead of downloading it to your computer, you only get a time-limited right to play it become increasingly popular, too,” explains Frank Pörschmann. Also software starts to be used today according to a completely different model - customized, adapted to specific needs, to specific purposes.

This significant change in the business model is also a challenge for politicians. “It is necessary to start an international debate on rights related to use of products without purchasing them as property. At present, these issues are not fully regulated, which becomes a restraint in the development of the new model of global economy.”

Frank Pörschmann stresses. ::

A CUTTING-EDGE COMPANY Hydromega was founded in 1988. From the beginning of its activity it has been dealing with designing and manufacturing hydraulic actuator systems and industrial automation. Parallel with the production of hydraulic power supplies and devices with hydraulic drive sys tems, Hydromega carries out research, development and implementation works. Permanent cooperation with industrial plants and solving, often difficult, technical issues gave the company practical knowledge which is used in its projects. The company has 17 utility models and patents, as well as over 8,000 solutions in the field on hydraulic actuator systems.

Owing to its many years of reputation and the fact that its brand is wellknown, Hydromega was able to establish permanent cooperation with technical universities, including the Military University of Technology, the Gdańsk University of Technology and the Military Institute for Tank and Automotive Technology.

Polish Market

Innovative E-service

and B2B Technology Finalists and winners of the second edition of the competition

I place – EuroFlorist Sp. z o.o.

Description of the project: EuroFlorist is a company which makes it possible to send flowers to any location in Polandand in the world. Owing to the accomplished project, the business processes taking place between the company and the group of over 700 co-operating florist shops are effected online.

One of the most important objectives of the project was the automation of the time-consuming tasks and the more efficient management of the flow of the information regarding such aspects as the following: the exchange of orders, the settlement of

the orders, the preparation of the innovative tools and materials supporting the sales. Eliminating the mechanical activities which were fraught with a risk of errors made it possible to focus all the functions in a still greater measure on the effective servicing of business partners and individual customers. Optimizing the key business processes made it possible to achieve tangible results, such as the significant shortening of the time needed to complete orders and reducing the costs connected with handling those orders. Also, a system of managing the florist shops and the automation of their marketing campaigns were implemented.

II place – Inventory Solutions Description of the project: Inventory Solutions Polska is the leader in the scope of the outsourcing of the asset inventory in Poland. The enterprise offers a broad spectrum of services for the leading all-Poland retail sales networks, production plants, warehouses and logistics centres. The list of the company’s regular customers includes: Carrefour Polska, Real, Tesco Polska, Piotr i Paweł, Ericsson, Cyfrowy Polsat, Nokia Siemens Networks, Dell Polska, Kakadu, Greenpoint and Cross Jeanswear Co. The project the company accomplished regarded the implementation of the system to conduct and to settle the asset inventory for the mobile collectors of data.

The implementation of the IT system supporting the ongoing work of the inventory auditors during the

process of physical calculation of the products and conducting further data processing led to the significant change in the organizational process, which change consisted in the following: :: accelerating the process of conducting the asset inventory, :: extending the scope of the goods included in the automated process, :: eliminating many errors connected with entering the data manually.

III Place – StayPoland Sp. z o.o.

contact person at CEBIT: Tomas Zukal e-mail: t.zukal@staypoland.com phone: 501 405 892 address: ul. Miła 2, 00-180 Warsaw

Description of the project: Fully independent, virtual “market place” to handle business trips in Poland. The system is used by hotels (they provide the prices and the accessibility of the accommodation), companies (they place orders for the services adjusted to their needs) and agents (travel agencies and “affiliates” offering the services of StayPoland.com).

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The support in question is provided mainly through the automation of bar code reading and through the electronic registering of the calculated quantities of products.

contact person at CEBIT: Andrzej Świderski e-mail: andrzej@euroflorist.pl phone: 601 576 055 address: ul. Bystra 7, 61-366 Poznań project name: Stimulating the creation of joint business undertakings conducted in the electronic form by purchasing a system and fixed assets. number of the agreement for subsidies: POIG.08.02.00-30-004/08-04 website: www.bring.euroflorist.pl

contact person at CEBIT: Tomasz Rams e-mail: trams@inventorysolutions.pl phone: 504 317 569 contact person in poland: Michał Matłoka, Weronika Łączna e-mail: wlaczna@agnus-network.pl phone: 61 662 34 00 address: ul. Sielska 8, 60-129 Poznań project name: Implementing the B2B system supporting the conducting and the settling of the process of asset inventory, with the use of mobile devices. number of the agreement for subsidies: POIG.08.02.00-30-033/09-06 website: www.inventorysolutions.pl

project name: Automating and improving the service and the sales activities when booking hotel rooms and tickets for the events for the business customers of StayPoland. number of the agreement for subsidies: POIG.08.02.00-14-109/09-03 website: www.staypoland.com

Polish Market E-business Category I place – Konrad Description of the project: Ktotomowi.pl is the first service in the world offering rehabilitation exercises specially dedicated to the children with impaired hearing, in particular with cochlear implants. The Institute of the Pathology and Physiology of Hearing in Kajetany is one of the leading centres in the world in which cochlear implant surgeries are performed – in Polandthere are thousands of children who have regained their hearing owing to the said treatment. Such an operation, even though complex, is only the beginning of a difficult path that a hearing-impaired child must walk in order to have

a normal life. A child with an implant must learn to hear – he or she receives sounds totally differently than a healthy child, so he or she must get used to new stimuli and to interpret them appropriately. So far the children have had materials only for speech therapy at their disposal – charts with drawings, puzzles, building blocks, etc. As regards the e-service, not only does it offer attractive, specially prepared games and animations, but it also provides thousands of natural sounds and the so-called onomatopoeias. It is an ideal supplement to a strenuous rehabilitation process. It is the first e-service in the world specially addressed to a target group.

II place – MDPL Description of the project: A service making available digital products (audiobooks) online through the Internet service at the address: audioteka.pl, offering audiobooks in the format suitable for downloading them directly via the Internet, which is at the same time the only mobile application platform in Polandmaking it possible to buy, to download and listen to audiobooks directly on smartphones, which constitutes a globally unique solution, owing to implementation of advanced mobile technology. An extensive range of audiobooks, with the

application of the latest, the most innovative and the most competitive technologies, in which the file is made available with the concealed recipient’s details (watermark, marking of the property of the audiobook, a system of securing objects against illegal use, which is innovative in the world) and the file is transferred to the recipients virtual “e-shelf” from where it may be downloaded at any time and any number of times. Audioteka is the leader on the Polish market and it has recently successfully started to expand its activity abroad.

III place – Filmaster Description of the project: Filmaster.TV makes available to large enterprises operating on the mass media market (e.g. cable TV stations, VOD services, cinema networks or portals) a service consisting in the immediate personalization of the video content, which is prepared for every single viewer on the basis of his or her personal taste and the current mood, as well as on the basis of the network trends. Filmaster is a service operated in the “cloud”

technology and available through the specialist API interface, without the necessity for installing software by the customer. The personalization enabled by Filmaster increases the competitiveness of the services of the video supplier and increases the revenues thanks to stimulating the consumption of the content.

contact person at CEBIT: Monika Kulińska-Tosiek e-mail: monika.kulinska@ktotomowi.pl phone: 518 977 890 address: ul. Samorządowa 5A, 05-410 Józefów project name: Effecting and promoting an online service providing the exercises which support the rehabilitation of hearing in children. number of the agreement for subsidies: POIG.08.01.00-14-438/09-00 website: www.ktotomowi.pl

contact person in Poland: Marcin Beme e-mail: marcin.beme@audioteka.pl phone: 601 559 990 address: ul. Puławska 182, 02-670 Warsaw project name: Implementing software in order to provide innovative digital services adjusted to the reality of the 21st century – that is, a century of information society. number of the agreement for subsidies: POIG.08.01.00-14-107/08-01 website: www.audioteka.pl

contact person at CEBIT: Borys Musielak e-mail: borys@filmaster.com phone: 795 158 581 address: ul. Stryjeńskich 19/50, 02-719 Warsaw project name: Filmaster.TV number of the agreement for subsidies: POIG.08.01.00-14-B17/09-01 website: www.filmaster.tv

Distinctions (finalists) S-Arts Stanisz Description of the project: Mintia is a new social platform, a source of original graphic projects created at specific orders by graphic designers from the entire world. Anyone who needs a graphic design may become an ordering party to Mintia, that is, that person may initiate a competition, specify a reward and then watch and evaluate the ready projects sent by our community. After the completion of the contest, the ordering party will select the winner from among several hundred works sent for the competition and the winner will receive the project of his or her choice on the spot. Mintia does not limit itself to delivering the designs of logotypes, advertisements

or business cards. The community of graphic designers may create any project to order – from letterhead paper or an imprint on a T-shirt, through appliqué designs, games, bulletins and websites to animations with a soundtrack. Mintia helps graphic designers to develop, to find jobs and work orders and to combine the world of business with the world of creativity in a more and more interesting manner, with the application of all kinds of e-services (selling graphic designs, searching for contractors for various projects, searching for an employee in a database of graphic designers).

contact person at CEBIT: Przemysław Stanisz e-mail: p.stanisz@mintia.com phone: 694 685 905 second contact person at CEBIT: Ludmiła Maruszewska e-mail: meewca@mintia.com address: al. Jana Pawła II 41 L, 31-864 Cracow project name: Mintia.com (Building a comprehensive portal offering a set of e-services for the advertising industry). number of the agreement for subsidies: POIG.08.01.00-12-199/10-02 website: www.mintia.com special edition 2013 polish market :: 11

Polish Market Distinctions (finalists) cont.

Digital Republic Description of the project: The system of monitoring the activity of net surfers in the social media. The tool is used by marketers, the employees of R&D institutions and PR agencies to analyze the brand status and the optimization of the communication conducted via interactive media. The service is rendered on the Polish, Czech, Hungarian and Romanian markets, due to applying unique semantic algorithms enabling identification of the discourses of the net surfers published on the internet forums, in social networks, on blogs, video portals and Internet services.

Furthermore, additional services are rendered as part of the platform which include: emergency messages sent to the customers at moments in which negative opinions appear in the analyzed online social communities, the automatic reports generated in the PDF format or the delivery of the source data in order to be applied internally by the customers. The additional services are based on the technology elaborated in the course of the realization of the e-service.

that industry with professional knowledge, tools and information from the market, while simultaneously increasing individual profits and helping those persons to manage their time more effectively. Large projects within the industry and innovative solutions, addressed also to the advertisers who are interested in the portal, are currently contributing to the company’s success.

human intervention.Automatest is the software which constitutes the expanded version of the first product. It allows creating and effecting automatic tests of the graphic user interface. The test scripts in a language similar to a natural language may be recorded in files and executed any number of times, whenever it is necessary.

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project name: e-trener – service for professionals specializing in the domain of training. number of the agreement for subsidies: POIG.08.01.00-24-174/09-05

contact person at CEBIT: Tytus Dobrzyński e-mail: tytus.dobrzynski@gmail.com phone: 502 66 66 63 address: ul. Polańska 11, 61-614 Poznań project name: GuiUnit – a tool for creating automatic tests of a graphic user interface. number of the agreement for subsidies: POIG.08.01.00-30-140/11-01 website: www.getautoma.com

LangMedia Description of the project: As part of the project the eTutor.pl platform was established – the first online school of foreign languages in Poland. The platform provides courses of English at all levels of advancement. The courses are based on the multimedia teaching materials and are prepared by a team of English teachers, methodologists and native speakers from Great Britain, the USA and Australia. The “e-Tutor English” and “Business English” courses are offered as self study e-service. All the dialogues, texts and words are provided with

contact person at CEBIT: Dominika Matczak e-mail: d.matczak@treco.pl phone: 504 934 414 address: ul. Dąbrowskiego 38, 41-500 Chorzów

website: www.treco.pl

BugFree Software Description of the project: The objective of the project is to create and to launch two highly useful tools: Automa and Automatest.

The first tool is used to automate the handling of GUI (clicking buttons, entering words into the text fields, etc.) both in the applications and on websites. The tool allows the automation of tedious (frequently repeated) activities connected with operating a computer, which now may be effected without the

project name: BuzzTracker – building a system providing the semantic analysis of the Internet content for marketing purposes. number of the agreement for subsidies: POIG.08.01.00-14-A38/09-02 website: www.digitalrepublic.com.pl

Treco Description of the project: Treco.pl is the first so complex and modern portal for people who provide trainings of various kinds, i.e.: trainers, coaches, managers conducting trainings, the employees of HR departments, as well as the training companies and all the persons who deal with the development of the competences or preparing for undertaking such work. The objective of the portal is to provide the professionals representing

contact person at CEBIT: Tomasz Kaszuba e-mail: t.w.kaszuba@gmail.com phone: 790 636 411 contact person in Poland: Marcin Krzosek e-mail: krzosek.marcin@gmail.com phone: 501 132 550 address: ul. Mazowiecka 38, 02-613 Warsaw

recordings of the pronunciation by the professional British and American speakers (in total over 100 thousand recordings). A few thousand high quality photos have been used as illustrations. At the user’s disposal there is also a built-in dictionary, containing over 160,000 entries. The dictionary received numerous awards, including the Webster Internet Academy Award for the best educational service of the year 2010, and the title of the Product of the Year 2011 according to PC World Komputer.

contact person at CEBIT: Marcin Kowalczyk e-mail: marcin.kowalczyk@etutor.pl phone: 506 756 717 contact person in Poland: Paweł Kowalczyk e-mail: biuro@etutor.pl phone: 505 310 799 address: ul. Skwierzyńska 25/3, 53-521 Wrocław project name: E-learning programme for studying English via an Internet multimedia application. number of the agreement for subsidies: POIG.08.01.00-14-113/08-04 website: www.etutor.pl

Polish Market Insigo G. Róg Description of the project: The service is an elearning platform, through which trainings are conducted regarding the IT technologies – graphics, website designing, software developing. The main form of offering training is teaching through video materials: recorded DVDs or videos made available online to be downloaded by the users. This year Virtual Academy has been launched, where live workshops are held almost every day and regard the latest technologies and techniques of working in the following fields: graphics, video, programming.

The workshops are organized as webinars and

offer similar possibilities as sessions held in training centers – the video recording from the camera, the image of the teacher’s desktop and the teacher’s voice are sent to the users who receive them on their computers. The participants may communicate with one another and ask questions to the teacher, which makes the platform fully interactive.

The platform also has a system of rewarding the users for the progress in learning with badges and other non-cash rewards. The certification system is supported by over 100 companies from the industry which recognize the certificates of eduweb.pl.

uczestnicy.pl Description of the project: The project aims at helping event organizers to manage registrations for events, the joint work of many organizers and letting in the participants to an event – owing to a mobile application. Due to the advanced integration with the Facebook service, it is possible to register the participants for an event in a simple manner, directly from a FanPage of the given organizer on Facebook. The integration with the przelewy24 service allows paying online for the participation in the events and it also facilitates the direct cash flow from the participants to the organizers. The service allows both the participants and the organizers to save a considerable amount of time when organizing events and when taking part in them.

number of the agreement for subsidies: POIG.08.01.00-14-154/08-01 website: www.eduweb.pl

contact person in Poland: Jakub Tabecki e-mail: Jakub.tabedzki@uczestnicy.pl phone: 501 444 487 address: ul. Rzepińska 21, 60-176 Poznań

of garden plants, the articles connected with the interior equipment or describing the general idea of the surroundings of a house. The most important need satisfied by the Projektoskop project is the need for obtaining information about the available designs of single-family houses included in the offer of several dozen architectural design offices and workshops, on the basis of a specified list of the search criteria. The project Projektoskop enables a prospective investor to contact a design office, whose designs have been presented to him or her by the innovative search engine for designs.

Petra Description of the project: Accounting for the companies Petra24.pl – a service for providing to companies a custom-built, user-friendly software with a module for issuing sales invoices.

An entrepreneur will receive hands-on instructions guiding him or her through filling in the subsequent fields with the data from the accounting documents. In the background, without the customer’s interventions, the software conducts complex accounting operations. Working with the software does not require any specialist knowledge, because such knowledge is

project name: Multimedia courses of software developing and learning computer techniques via the Internet.

contact person at CEBIT: Tomasz Grochowski e-mail: tomasz.grochowski@uczestnicy.pl phone: 601 170 649

Artefakt Description of the project: Projektoskop is an e-service addressed to a broad range of Internet users, in particular, to persons interested in building their own houses. The objective of the project was to create an intuitive and friendly eservice making it possible to review a database of house designs and to conduct an innovative search for the design desired by the user, from the offering of several dozen design and architectural offices. The service also contains a database of a few thousand articles on the subject of house design and general building industry, building and redecorating manuals, a database

contact person at CEBIT: Grzegorz Róg e-mail: grzegorz@insigo.pl phone: 601 555 216 address: ul. Hlonda 4K/1, 02-032 Warsaw

“in-built” in the programme. The software enables sending e-declarations and it may be extended by adding extra functionalities, for example, regarding the inventory management, the settlements and the Customer Relations Management (CRM). The user has a round-the-clock, permanent, remote access to his or her financial data and the copies of the data are stored on the company’s servers. Also, a low monthly charge for using the service is certainly an advantage. It is not necessary to purchase the software and the subsequent updates.

project name: Uczestnicy (Participants) – creating an Internet service for the implementation of the service of organizational support and registering the participants of various events. number of the agreement for subsidies: POIG.08.01.00-30-231/09-04 website: www.uczestnicy.pl

contact person in Poland: Błażej Miernikiewicz e-mail: biuro@artefakt.pl phone: 71 76 94 500 address: ul. Powstańców Śląskich 5, 53-332 Wrocław project name: Projektoskop – advanced search engine enabling users to select house designs. number of the agreement for subsidies: POIG.08.01.00-02-117/08-05 website: www.projektoskop.pl note: they have their own stand at CEBIT!

contact person at CEBIT: Dariusz Żurek e-mail: d.zurek@petrait.pl phone: 662 146 875 address: Pl. Matejki 20/2, 65-056 Zielona Góra project name: Creating an e-firma service (e-company) to enable management of the company’s documentation and settling the income tax and VAT. number of the agreement for subsidies: POIG.08.01.00-08-162/09-00 website: www.petra24.pl special edition 2013 polish market :: 13

Polish Market Distinctions (finalists) cont.

YouArtMe Description of the project: Youartme is a platform which embraces young contemporary artists from all-over the world. The platform aims at promoting original arts in the form of the reproductions of the works in various media. Additionally, the services of Youartme include some unique series of works representing the applied arts. The principal functionality of the e-service with regard to the commercialization of the arts is the functionality which enables purchase of digital reproductions of the works of art from contemporary artists, while simultaneously automatically creating a reproduction in one of the printing companies cooperating with Youartme. The target market is constituted by the entities involved in the transaction of ordering reproductions of the works of art on the territory of Poland and the EU: customer/artist/printing company. The most important functionalities of the service include:

:: Tests of the taste of the users and suggesting works of art which they are most likely to appreciate, :: Creator of the reproductions, which uses photos of the works of art published in the service, :: Visualization of works of art in the user’s environment, :: Implementation of invisible digital watermarks which hinder copying and unauthorized distribution of the reproductions, :: Calendar of exhibitions and cultural events connected with the arts, which automatically informs the users about the forthcoming events, :: System for the intelligent evaluation of the works of art, :: “Vestibule of artists”, that is, a system qualifying the works of art which meet the required level of the evaluation scores to be published in the service of the user’s own works, :: Enabling artists to contact the potential purchasers of the reproductions of their works and to contact various companies.

Stopango Description of the project: The Stopango platform allows planning routes for public transport, obtaining information about the scheduled departure times and checking the timetables. In the mobile devices a functionality for foot navigation is currently being developed. The current market for the service is the USA, Canada and Australia. For the cooperating companies an API is available and on its basis the said companies may create various products, such as interactive kiosks with departure times, timetables to be displayed on the bus stops or tram stops or widgets directing users to their websites.

Nearly 80 regions are covered by the service. At the moment an iPhone application is very popular. A great asset and an advantage of the platform over the competitors is the functionality for providing the carriers with tools for a simple integration with the system: an import tool from the Busman planning system, belonging to the AGC company, which system is very popular in Poland, or a tool for importing the timetables published in compliance with the international GTFS standard. The platform uses the geo-localization of the user, the online connection and the technologically advanced algorithms.

City-nav Description of the project: Jakdojade.pl is an electronic tool for planning a journey within the public transport in the biggest Polish cities. The system contains comprehensive passenger information made available in a simple and userfriendly manner by providing the users with optimum routes between the selected locations within the city. The routes are displayed as texts and as graphic images. The service enables planning of journeys in a “door to door” system from any point A to any point B, showing the sections which need to be covered on foot, as well as bus stops, tram stops and underground stations: the first and the last stop, all the points of changing vehicles along the route plus tram, bus and train lines (including connections with light city railway), as well as the underground lines which the passenger/the user will need to use

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when traveling in order to reach the destination.

The most important advantage of jakdojade.pl is the possibility of searching for optimum routes and for the public transport connections and the fact that the service takes into account all the currently implemented changes to the schedules of the public transport. Jakdojade.pl presents the best, that is, optimum connections, informing the user about the time of commencing and completing the journey, without the necessity for checking the timetables for the particular bus stops or tram stops. Jakdojade.pl is available also in the “light” version, dedicated to mobile phones and in the form of native applications for various mobile systems (iOS, Android, Symbian). The system is the leader on the Polish market.

contact person at CEBIT: Marek Kaliński e-mail: marek_kalinski@youartme.com phone: 606 645 590 address: Szosa Okrężna 10B/23, 87-100 Toruń project name: Creating an online service through which the e-service regarding the commercialization of the arts will be rendered. number of the agreement for subsidies: POIG.08.01.00-04-126/11-00 website: www.youartme.com

contact person at CEBIT: Michał Górski e-mail: m.gorski@stopango.pl phone: 662 08 07 00 address: ul. Potulicka 28/28, 70-234 Szczecin project name: Creating a mobile platform for travelers, by applying geolocalization, which platform makes available the information created by users in real time. number of the agreement for subsidies: POIG.08.01.00-32-147/09-01 website: www.stopango.pl

contact person at CEBIT: Bartosz Burek e-mail: bartosz.burek@city-nav.com phone: 790 890 617 address: ul. Dmowskiego 85, 60-204 Poznań project name: Jakdojade.pl – expanding an innovative journey planner for the public transport. number of the agreement for subsidies: POIG.08.01.00-30-108/09-01 website: www.jakdojade.pl

Polish Market

Sonbou Description of the project: Fiszkoteka is an effective tool for learning a foreign language online. Its effectiveness is owed to the fact that during the learning process several senses are used at the same time (eyesight, hearing, touch [copying]) and also intelligent repetitions are scheduled, which have been programmed on the basis of the research into the human memory.

From the perspective of the user, the learning process is exactly as it should be: fast, pleasant and effective.

In the service there are between ten and twenty professional language courses prepared in cooperation with the University of Warsaw. Besides, the users have a possibility

of using flashcards (in Polish: “fiszki”) of other students and creating their own flashcards (it is possible to create a few thousand flashcards in more than 20 languages), to which Fiszkoteka automatically adds speakers’ recordings and pictures. With one click the users may change their lists of flashcards into MP3 files, which may be listened to at any time (e.g. while taking a walk, traveling or before falling asleep).

Several learning modes are available (including games and tests). Also, a foreign version (memoteque.com) is available and the final tests of the mobile versions (Android/iOS) are currently under way.

BTC Connect Description of the project: Oxeris is an e-service realized in the “cloud” technology, which offers a possibility of protecting the mobile phones and laptops against theft, the loss of data and which enables a full supervision of the legality of the software for mobile and stationary devices in companies and institutions.

Additionally, the system performs an automatic inventory of the IT equipment. That is made possible due to applying the “cloud” technology to the e-service, so that the “cloud” could embrace the locations of the devices. The simplicity and intuitiveness of handling Oxeris ensures the effective protection of the user’s equipment against being stolen or lost. Oxeris allows the following:

:: Geo-localization of the devices – smartphones, tablets and laptops are always supervised. :: Data protection – in the case of the smartphone, tablet or laptop being stolen or lost there is a possibility of copying or deleting the data or blocking the device. :: Enabling a company/institution to have a 100% legal software – a possibility of monitoring the legality status of the software on an ongoing basis. :: Conducting the inventory of the equipment – the data about the devices is always handy and keeping the asset inventory could never be more pleasant.

contact person at CEBIT: contact person in Poland: Marcin Młodzki e-mail: marcin.mlodzki@gmail.com phone: 790 884 801 address: ul. Mielczarskiego 8/58, 02-798 Warsaw project name: Creating an online educational service dedicated to supporting the process of memorizing knowledge. number of the agreement for subsidies: POIG.08.01.00-14-217/09-05 website: www.fiszkoteka.pl

contact person at CEBIT: Michał Olan e-mail: molan@btc.com.pl phone: 500 114 606 contact person in Poland: Maciej Kaczyński e-mail: info@btc.com.pl phone: 91 433 18 96 address: ul. Południowa 25B, 71-001 Szczecin project name: Creating an electronic centre for rendering e-services regarding the safety, monitoring, conducting an inventory of mobile devices and their management.

Number of the agreement for subsidies: POIG.08.01.00-32-104/09-10 website: www.oxeris.com

special edition 2013 polish market :: 15

Polish Market

Poland

– partner country of CeBIT expo 2013 On March 4th, Chancellor Angela Merkel and Prime Minister Donald Tusk will open the International ICT expo CeBIT 2013 (5-9 March 2013), as this year, Poland is the partner of the trade show. The ceremony will be attended by 2,200 persons, including representatives of governments (including the Minister of Economy, Janusz Piechociński), public institutions, presidents of the largest IT companies and German and foreign journalists. The memorandum of understanding on strategic partnership for CeBIT 2013 expo was signed in Berlin on June 26, 2012

by Frank Pörschmann, member of the board of Deutsche Messe AG responsible for CeBIT expo, and Dariusz Bogdan, undersecretary of State at the Ministry of Economy.

Jerzy Bojanowicz

CeBIT expo (Centrum der Büro- und Informationstechnik) was organized for the first time in 1970, as the ”computer part” of the famous Hanover Fair. Since 1986, it has been an independent event organized in early March, a few weeks before the Hanover Fair. One has to add that in 1996 CeBIT HOME show was organized. It was supposed to take place every 2 years, but in 2000, due to the organization of the World EXPO in Hanover, it was relocated to Leipzig and ultimately, it was cancelled.

For many years, the show has been attracting thousands of visitors from all over the world. No wonder, as it is the largest IT (software and hardware) and new technologies (including mobile telephony and brown goods) trade show.

In 2012, products and services of 4200 exhibitors from 70 countries, shown in 26 halls and pavilions of total area

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of 466.1 thousand sq.m., were seen by about 312 thousand visitors.

But CeBIT is not only Hanover, as only this year, other CeBIT shows will be organized: CeBIT Bilisim Eurasia (Istanbul, Turkey), CeBIT Australia (Sydney) and BITS (Porto Allegre, Brazil).

“I am happy that Germany, our main trade partner, has noticed the potential of the Polish ICT sector and gave us the title of partner country for organization of the largest ICT trade show in the world - CeBIT 2013. We will take this opportunity to develop mutual cooperation in the scope of innovative technologies. I am convinced that in the coming years, the ICT sector will drive the economic growth of entire Europe, that is why it is worth investing in it today. The global meeting of the ICT sector in Hanover is a great opportunity for our companies to become known on the German market.

We do not consider CeBIT expo as a onetime event, but rather as an opportunity to develop innovative companies and to increase Polish and German trade

in the area of modern technologies.” said Da­riusz Bogdan, Vice-Minister of Economy, at the agreement signing ceremony, emphasizing that Poland’s partnership on CeBIT 2013 is a result of several years of efforts of the Polish government. In 1993, the Central and Eastern European countries were a partner region of CeBIT, appearing under the slogan “Business with Eastern Europe”.

“In the last twenty years, Poland went through an incredible growth, and survived the economic crisis from the years 2008/2009 almost without losses. We want to offer our neighbour the opportunity to be presented to the world as the country of modern technologies.” stressed Frank Pöschmann, member of the board of Deutsche Messe AG. “We are happy that, as a partner country, we can present a country that is an attractive place to locate projects and has a great growth potential for the ICT sector owing to its well educated specialists.”

Polish Market

The cooperation agreement betweenDeutsche Messe AG and the Ministry of Economy was signed on 26 October 2012 by Jörg Bode, Minister of Economy of Lower Saxony, who said that CeBIT is an indicator of the economic growth of Germany in a given year. “If the show is successful, one can assume that the economy will be successful too. I believe that Poland and Lower Saxony have a chance to drive the global economy.”

During the meeting, a sectoral memorandum was signed concerning cooperation between the German Federal Association for Information Technology, Telecommunications and New Media (BITKOM) and the Polish Chamber of Commerce of Electronics and Telecommunications (KIGEiT), Polish Chamber of Information Technology and Telecommunications (PIIT) and Polish Chamber of Commerce of High Technology (IZTECH).

“For many years, Poland has been one of the key trade partners with a fast growing and innovative economy.

Our neighbour is an attractive, promising market for ICT sector companies.

German companies will get many benefits from closer cooperation” stressed professor Dieter Kempf, President of BITKOM. “Our eastern neighbour is an attractive and constantly growing market for high tech companies. Mutual trade contracts will therefore result in tangible benefits to all the interested parties.”

Making contacts with potential contractors during the show and finding solutions adapted to specific needs are facilitated by profiled areas addressed to clearly defined groups of recipients. These are four thematic platforms grouping offers for different target groups: PRO (efficient and safe solutions for commercial companies), LAB (presentations by universities, science institutions and creative start-ups and units conducting technological projects of work results and achievements), LIFE (utility products for the mass recipient, including computer games, which is an area dynamically growing in Poland) and GOV (products which may help improve the work of the public sector and health care). As part of this platform, two large sectoral forums will be held - Public Sector Parc – presentation of new possibilities for institutions and

Remarks by deputy Economy Minister Dariusz Bogdan for the special edition of “Polish Market” devoted to the CeBIT 2013 fair Poland is a strategic partner of the CeBIT international fair for the ICT industry in Hanover. Why is it so important for us?

CeBIT is one of the world’s biggest meetings for those operating in the ICT and digital economy sector. Awarding Poland the status of partner country at this year’s fair is a special distinction for us and a sign of recognition of not only the potential of the Polish ICT sector but also the strength and stability of our economy. It is impossible to overestimate the importance of being the CeBIT partner for the international promotion of the Polish IT industry as a thriving sector of the economy with a potential for further expansion.

What do you expect of the CeBIT fair in terms of benefits for Poland as a strategic partner?

The Hanover fair is the culmination of Poland’s strategic partnership, which lasts a whole year. We are presenting the assets of the Polish IT sector at seminars and press conferences held all over the world. We want the sector to be seen as Poland’s speciality and an industry competitive on a European scale. Let me say that the ICT/IT sector generates almost 4% of Poland’s GDP. In my view, an excellent summary of the fair would be showing Poland as a country whose achievements in the ICT sector are translated into economic growth and attract investment. We also very much want to present Poland’s human capital, which is our big potential. Polish people are excellently educated, have vast knowledge and practical skills, are bright and creative.

We often say that the CeBIT fair creates enormous promotional opportunities for our businesses. What specifically are these opportunities?

The fair is an excellent opportunity to establish new contacts and find partners. This in turn is directly translated into enhancing the competitive edge of our businesses and narrowing the gap between Poland and Western European countries. The huge number of diverse thematic exhibitions at CeBIT provides an opportunity to compare one’s ideas to what is offered by others. This provides a boost to further activity and development.

What is more, presence in Hanover is an opportunity for international promotion, especially for businesses which have so far operated only on the Polish market. ::

citizens due to implementation of advanced technologies to the public sector and TeleHealth - presentation of changes made by digital innovations in outpatient clinics, hospitals, clinics and pharmacies, improving the comfort of doctors and patients.

The current knowledge of the most important trends in all the key areas of the new technology sector will be presented during the sectoral convention “CeBIT Global Conferences” (5-8 March): three parallel sessions with lectures, discussions and expert panel discussions with the participation of specialists from all over the world. The subject matter of the convention will include intersectoral global trends, breakthrough premieres and impact of technological changes on the labour market and social behaviour. The main thematic areas are: Social – social media, Mobile – mobile technologies, Cloud – cloud computing, Smart – smart solutions and Digital Lifestyle.

However, the main subject of this year’s fair, after Cloud Computing (2011) and Managing Trust (2012), is “Shareconomy” - sharing knowledge, resources and experience in the world of business.

“The sharing trend turned out to be clearly the most visible trend on the market. More and more users use cloudbased solutions, more and more people trust in ICT innovations. The most important show of the digital world takes up the new challenge: it consists in popularizing knowledge sharing, joint use of intellectual resources and exchange of experiences as the new form of cooperation - both in the economic and social context” explains Frank Pörschmann. ““Shareconomy”, which leads to greater transparency, encourages to participate and creates many new business models, is the catchword of the year and the subject of the most heated discussions. The technological base is built by new telecommunications and IT solutions which special edition 2013 polish market :: 17

Frank Pörschmann, member of the board of Deutsche Messe AG responsible for CeBIT expo, and Dariusz Bogdan, undersecretary of State at the Ministry of Economy signing the agreement.

Photo: Deutsche Messe AG

Polish Market

Photo: Ministry of Economy

From left: Frank Pörschmann, member of the board of Deutsche Messe AG responsible for CeBIT expo, Jörg Bode, Minister, Niedersachsen Ministry for Economic Affairs, Labour and Transport and Deputy Prime Minister, Germany and Dariusz Bogdan, undersecretary of State at the Ministry of Economy

An artist’s impression of the national stand

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allow materialization of the knowledge sharing phenomenon. That is why both the managers and the employees must change their mindset and way of operating and must learn to share knowledge, contacts and resources.”

The show also means competitions: CeBIT Innovation Award for young scientists and programmers with the total prize pool of EUR 100,000, inaugurated in December and addressed to start-ups - Start-me-Up (the winners received a free stand at the show) and Code_n addressed to new companies and start-ups. The creators of 50 most creative ideas will present them during the show to the public (in addition, the competition winners will receive prizes worth a total of EUR 30,000).

In recent years, both the number of Polish exhibitors and the exhibition space occupied by them constantly increased: in 2012, 75 companies presented themselves on an area of 1,500 sq. m. with additional 60 companies as part of the match-making. Exhibitions related to computer games, brain-computer interface developed by the University of Warsaw scientists, telemedicine solutions from Poznań and the Eye Tracker system developed by students from Szczecin. We will soon find out what was the hit this year.

As the partner country, Poland will be a joint organizer of the opening ceremony of CeBIT 2013, on which Polish exhibitions will occupy a record exhibition space of 3,680 sq. m. This includes the national stand in hall 6, in which we will present ourselves as a partner country, promoting Polish products and services, as well as stands of Polish companies, universities, local government units, foundations, technological parks and special economic zones.

The ceremony of opening of the National Stand (March 5) will be attended by Chancellor Angela Merkel and Prime Minister Donald Tusk. Participation of over 150 representatives of international media is expected. During the visit of the stand, the most interesting Polish IT solutions will be presented. The same day, Polish Evening will take place at NORD LB Forum, with the participation of about 500 persons, who will attend an artistic show promoting Polish culture.

The Polish exhibition aims to attract the attention of entrepreneurs both from Germany and all over the world

Polish Market

to the great growth potential of this sector in Poland. In 2010, the Internet generated 4.8% of GDP (PLN 68 billion) and in 2020 - according to the report

by Deloitte - this share will amount to 9.5-13.1% (PLN 247-345 billion) depending on the economic growth rate.

In the most optimistic scenario, the increase of investments related to the Internet will result in GDP growth rate amounting to 5.3% in 2014. According to EITO, the ICT market in Poland in 2012 increased by 2.6% and will amount to EUR 16 billion this year.

In CeBIT 2013, 195 entities will participate: 44 institutions and 143 companies which will present themselves as individual exhibitors, also as part of organized stands or as participants of the Future Match 2013 brokerage event.

The following institutions will have their stands: Polish Agency for Enterprise Development, Polish Information and Foreign Investment Agency, Social Insurance Institution, IT Projects Centre, Head Office of Geodesy and Cartography, Institute of Communications, Office of Electronic Communications, Małopolska Agencja Rozwoju Regionalnego SA, Wrocław Technological Park, ICT Pomorze Zachodnie Cluster, Warsaw University of Technology, National Center of Research and Development, Air Force Institute of Technology, Material Reserves Agency, Science and Technology Park in Ełk, Polish Chamber of Information Technology and Telecommunications, Polish Chamber of Commerce of Electronics and Telecommunications, Polish Chamber of Commerce for High Technology. Polish communes and regions, including Kalisz, Baranów Sandomierski and Świecie, as well as the Marshall Office of Wielkopolskie Province will also be represented at the show.

Of course, the area they take up varies. For instance, the Ministry of Economy will be presented on 1,314 sq. m., including 820 sq. m. on the national stand, the Ministry of Administration and Digitization - 549 sq. m., the Ministry of Science and Higher Education - 100 sq. m., Marshall Office of Wielkopolskie Province - 100 sq. m., Polish Information and Foreign Investment Agency - 130 sq. m. (13 companies as part of the Eastern Poland Programme); National Centre of Research and Development - 150 sq. m., while the technology parks Pomorski

Park Naukowo-Technologiczny and Wrocławski Park Technologiczny SA (4 companies) – 10 sq. m. each.

Hanover will also host 20 beneficiaries of measures 8.1 and 8.2 of the Innovative Economy Programme - winners of the competition for the most innovative e-services and B2B technologies organized by PARP. They will take part in the Match&Meet brokerage event and in interviews at the TV studio on the PARP stand.

In addition, the 15th edition of the Future Match Brokerage Event will take place during the show. The event is organized by Enterprise Europe Network (28 centres, including 12 from Poland) and Leibniz Universität Hannover. The event is an opportunity to receive new orders, discover new and innovative technologies, promote the company on foreign markets and exchange experiences with ICT experts. This year’s event will be attended by 123 participants, including 37 from Poland.

Polish entrepreneurs will occupy in total 1,817 sq. m.: 1,248 sq. m. in four PRO halls and 569 sq. m. in the LAB hall. Based on these locations, can one say we have nothing to show in the scope of products for the mass recipient and products that facilitate the work of the public sector and the health care sector?

The Ministry of Economy ordered a part of the tasks related to the Polish presence at CeBIT 2013 to the Polish Agency for Enterprise Development (PARP), which is responsible for development of the exhibition space, activities to promote Poland as a valuable partner in ICT during the show and after its completion, as well as maintenance of the public administration stands, organization of the Polish Evening and opening ceremony of the Polish national stand.

“The partnership of Poland in organization of the CeBIT expo is one of the elements of the 3-year programme of promoting the Polish ICT sector under the slogan “Do IT in Poland”, as part of the campaign “Polska Power”. This is a huge opportunity for Poland to promote the successes and opportunities of the ICT sector. We will be present there and we will have an opportunity to present our achievements and get inspired by knowledge and experience of others,” says Bożena LublińskaKasprzak, President of PARP.

PARP stand will feature a TV studio, which will broadcast 5 hours of programme daily: interviews with ebusiness representatives, documentaries from technology companies’ stands and a daily report summing up all the important events of the day.

The CeBIT expo was entered by the Ministry of Economy on the list of the sectoral programme for promotion of ICT/IT services. The businesses joining the programme may receive a refund of 75% of the costs of participation in the Trade show. Moreover, the Ministry of Economy prepared a programme of visits at the show for Polish students.

The buses will run along the routes Warsaw-Łódź-Poznań-Hanover and Cracow-Katowice-Wrocław-Hanover.

Owing to the status of strategic partner, Polish companies will be also able to participate in all the most important events related to ICT organized during the year in Germany, including in more than 10 ICT seminars.

The bilateral networking initiative will be supplemented by many special events and expert forums with participation of specialists from Poland and Germany.

“Selecting Poland to be the partner country is also an opportunity to talk with governments of both states about the strategy for the ICT sector and economic policy” says professor Kempf, president of BITKOM. The German and Polish ICT Summit will be such an opportunity - it will take place at the Hannover Congress Centrum, right after the show opening ceremony.

Of course, one has to remember that today, we live in a world of “first in, first served”. That is why the companies do not save their new products “for the fairs”. Naturally, they show some prototypes of products or services, but since “time is money”, for sure in a few months the market will see solutions not presented on the CeBIT expo! ::

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Polish Market

The best trade fairs in Poland Poznań International Fair (MTP) is again the leader of the Polish exhibition industry. With more than 505,000 visitors from 82 countries, 11,000 exhibitors, and 80 trade fair events, MTP closed 2012 with a 60% share in the Polish exhibition market, thus reaffirming its leadership in Central and Eastern Europe.

Poznań International Fair is the largest trade fair organizer in Poland. The most important MTP fairs include: Budma - International Construction Fair, Drema - International Trade Fair of Machines and Tools for the Wood and Furniture Industries, ITM Poland - Exhibition Innovations-Technologies-Machines, food-oriented fairs: Polagra-Tech, Polagra-Food, Polagra-Gastro or Tastes of Regions. Equally significant are Poleko - International Trade Fair of Environmental Protection, and Tour Salon - Fair of Regions and Tourist Products.

MTP is also a major organizer of international conferences and congresses. Situated on the grounds of MTP, the Poznań Congress Centre (PCC) is the largest conference venue in Poland and a prestigious meeting place. In December 2008 it hosted the global climate summit COP 14 as part of the United Nations Framework Convention on Climate Change (UNFCCC), attended by over 12,000 visitors from 189 countries. Participants, including representatives of the United Nations and Polish government, appreciated the way MTP organized the logistics.

At the turn of 2009/2010 MTP provided facilities to organize the 32nd Taizé European Meeting that brought together 30,000 young

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people from 50 countries. It is worth mentioning that in 2012 PCC commissioned the most modern congress centre in Poland, with a spectacular Earth Hall that can accommodate 2,000 people.

In addition to contractual business events, Poznań International Fair runs also projects dedicated to a wide audience, including competitions and equestrian equipment Cavaliada - a horse-riding equipment fair, Motor Show - Poland’s largest car exhibition and Poznań Game Arena (PGA) - a multimedia and entertainment fair. The last one attracted in 2012 over 35 000 visitors and was given a strong media coverage, with 320 accredited journalists. The exhibitors included: 4max, AMD, ASUS, CDP.pl, Creative, Cenega, Eizo, Entrymedia, FSP Fortron, Kingstone, Level 77, LG, Gamedot, Hama, Mad Catz, Microsoft, MSI, Natec, NTT, OCLab, Poznań University of Technology, Poznań Supercomputing and Networking Center, Steel Series, Techland, Turtle Entertainment, and X Note.

Poznań Game Arena started with the VIP Day - a day dedicated to the media and business, during which professionals, resellers and journalists had an opportunity to get familiar with the industry news. The fair programme

was also very rich in content, its most awaited point being the presentation of a report on the Polish games market, combined with a debate on copyrights and ACTA. Participants of the Poznań Game Arena enjoyed premiere shows of games and equipment, as well as a number of competitions.

The strong point of the programme was undoubtedly the tournaments, including League of Legends’ Cybresport finals, and an extremely popular game FIFA 2013. The Retro Games zone was very successful too, as it offered an opportunity to see games and computers from before 40 years. The ASUS booth attracted visitors by the latest models of laptops, netbooks and ultrabooks. Fans of extreme accomplishments were tempted by overlocking demonstrations performed by the leading specialists from OCLab.pl.

Visitors came out in force to see a family-dedicated pavilion. They could play there children’s computer games by Techland, or test their skills in Xbox 360 console.

Another fair’s novelty was the Congress Game Creators - an event dedicated both to amateurs and professionals. During several dozens lectures, participants were able to exchange opinions with the speakers, including the world-famous celebrities: Eoin O’Doherty from Rovio Entertainment Ltd and Oliver Jones from Zynga Game Network.

The next PGA will be held on October 18-20, 2013. The fair’s offer will be extended to new elements. Among them, special consideration should be given to the island of Polish game developers, where in addition to renowned producers, some independent creators will also be invited to advertise themselves. ::

Polish Market

One-stop shop

for proven and market deployed pay-TV software and cost-efficient set-top boxes Reducing pay-TV infrastructure operations costs Joseph Chitanta, Director of B2B Sales Division Cyfrowy Polsat S.A.

The digital TV domain will continue to undergo significant changes in various dimensions over the next ten years through innovations that will not only facilitate significant reduction of pay-TV

infrastructure operations costs, but also enable service providers to deliver more services over available network bandwidth and frequency plans.

These innovations shall be embedded in next generation head-end equipment to deliver improved digital signal processing and transmission as well as in consumer electronics devices offering enhanced quality of end-user experience in signal reception, processing, presentation and streaming to other connected devices.

Infrastructure operations cost savings for pay-TV providers shall come from using increasing numbers of portable devices independently purchased and owned by consumers to provide access to a wide choice of high quality pay-TV multimedia entertainment.

The capability to deliver more services over available bandwidth shall come through key innovations in audio/video encoding and compression techniques at the head-end side coupled with simultaneous multiple transport stream decoding and predictive channel switching on set-top boxes and tablets equipped with advanced next-generation chipsets that are already available today from major technology vendors.

Productization of innovations These upcoming innovations shall be produced and introduced to the pay-TV market as different types of commercial and consumer electronics devices through various distribution channels including Cyfrowy Polsat S.A. (cyfrowypolsat.pl) and Interphone Service Sp. z o.o. (interphone.com.pl), who under an already

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existing partnership shall continue to offer Electronics Manufacturing Subcontractor (EMS) services for a wide range of products such as costefficient hybrid set-top boxes for satellite, cable, terrestrial and IP networks as well as broadband access modems, to mention but a few.

Leveraging on successful payTV business and set-top box manufacturing experience Cyfrowy Polsat S.A. (www.cyfrowypolsat.pl) is the number one multi-play pay-TV operator in Poland, the number four satellite platform in Europe with over 3.5 million subscribers and 4 million set-top boxes manufactured from its own production facility. Under partnership with IPS, Cyfrowy Polsat S.A. shall continue to leverage on its proven market experience both as a multi-play pay-TV market leader with high volume Electronics Manufacturing services capabilities by providing a one-stop shop offer of current and next generation High Definition TV receivers/recorders for all types of Digital Video Broadcast networks for STB vendors, payTV operators, consumer electronics distributors and other EMS companies seeking contract manufacturing services in EMEA. The offer also includes software applications for Multiroom HD, Multi-screen and Mobile TV and iPLA (www.ipla.tv) on-demand video and music over-the-top services including the following offthe-shelf hybrid set-top boxes: T-HD 1000 HDTV Terrestrial Receiver, HD 3000 HDTV Satellite Receiver / Recorder, HD 6000 Hybrid HDTV Satellite Receiver / Recorder, PVR HD 7000 Premium HDTV Satellite Recorder. ::

For more information please contact: B2B Sales Division (jchitanta@cyfrowypolsat.pl)

Innovation finds its home A trigeneration system, a laboratory for non-destructive testing, technological-office complex - to a layperson these notions mean nothing, however, they mean everything to new technologies specialists. The construction of the complex - an innovative project called “From Wroclaw Technology Park to Innopolis Wroclaw” — is nearing an end. It is high time to decipher these mysterious expressions.

Wroclaw Technology Park (WTP) is one of the most thriving institutions, creating conditions for implementation of the most advanced technologies in business. Innopolis Wroclaw is a completely new, multidimensional project and is significantly expanding WTP’s possibilities.

It is predicted that about 200 companies will take advantage of the research and development services! A new quality, a cluster of new technologies, a complex introducing new technologies to business is being created in Wroclaw. Innopolis Wroclaw comprises four new buildings, each one of them performing a different function. In one of them, the so-called trigeneration system has been built. In a nutshell, it is a small heat and power station which produces electricity, hot water, heating. And, additionally in the summer it will work as an air conditioning station. The energy produced will be used to service the whole complex of Wroclaw Technology Park. Any potential surplus will be sold to open networks. So where is the innovation in the technology? What is new, is the fact that it will be possible to build such “heat and power stations” anywhere (which will provide savings in network

constructions), but most of all, this project assumes energy recovery in all these points, which in traditional points is being wasted. Such a solution constitutes a perfect perspective to power housing estates, oflice buildings and public purpose buildings.

Therefore, Innopolis is a self-sufficient power plant and also a large modern server room which aims to render services to external clients. The construction of the server room is a natural consequence of effective use of energy produced in place.

Innopolis Wroclaw is also a Non-destructive Testing Laboratory. The idea of such tests is that a sample taken for testing remains untouched as a result of applying electron and x-ray radiation. However the laboratory’s main advantage is its power. Thanks to technologies applied in the project it will be possible to x-ray, for example, steel of half a meter thickness! Then, on the basis of pictures taken in this process it will be possible to detect numerous faults in materials - air bubbles or corrosion; evaluate the quality of joints and such details. This solution can also be used to sterilise equipment, irradiate food or modify material properties, e.g. polymers.

The Innopolis Wroclaw complex came into being thanks to European Union resources - from the European Regional Development Fund as part of Operational Programme Innovative Economy, measure 5.3. The construction cost PLN 134 million, out of which 60% of the money was spent on the construction work and 40% on purchasing the laboratory process equipment. ::

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Polish Market

O&S Computer-Soft

– designs for the 21st century The ICT market in Poland is now in its Golden Age. The industry is developing, and the companies involved in it are intensely competing for clients, which results in more and more modern business support solutions. Our only task is to choose to whom we commit the responsibility for the development and support of our interests. In this situation, it is worth focussing on knowledge and experience. These are the values which, in connection with such terms as new technologies, innovation and development, best describe the O&S Computer-Soft company.

O&S Computer-Soft has unique competence enabling comprehensive customer services in terms of implementing IT, electronics and ICT projects. Its extensive experience and a strong team of IT and electronics specialists guarantees the completion of even the most complex projects - from the design to the completion stage. Each project implemented by O&S Computer-Soft is tailored to the Customer’s expectations. The company creates the product together with the Client, accompanying them at the stage of establishing requirements and system design, then in creating solutions, and finally in maintaining and developing the system. O&S Computer-Soft is distinguished in the fact that it implements its projects based on its own intellectual resources. Thus, a team of IT, ICT and electronics specialists is tasked with completing the whole project from start to finish. Due to this fact, short completion deadlines, low costs and the highest quality can be ensured.

2012 was a special year for O&S Computer-Soft. This was the year of the 20th anniversary of the company’s operation on the Polish IT market.

“When I founded this company in 1992, the ICT market in Poland was still in its infancy. Today, after twenty years, this is a dynamically-developing industry, among others, thanks to O&S

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Computer- Soft. From the very beginning, we‘ve had the words of Lord Kelvin in mind: “To measure is to know - if you cannot measure it, you cannot improve it.” Thus, our inspirations were high. Today, after twenty years, I can say that we have managed to rise up to the challenge. This can be confirmed by the numerous awards and distinctions we have gained - and – what makes us most content – the trust and satisfaction of our Clients,” says Euge­niusz Orłowski, President of the Board of O&S Computer-Soft Sp. z o.o.

For the twenty years of its operation, the Company has introduced many innovative solutions to the Polish market. Their value has been confirmed by the numerous awards and distinctions granted to O&S Computer-Soft, for instance, achieving the 45th position out of 3779 entries in the “Gazelles of Business” ranking, being twice nominated to the Chapter of the “Teraz Polska” Foundation, receiving an award of distinction in the “Polish Product of the Future” competition and receiving the “Kruszec Biznesu” statuette three times.

“Quality has always been a priority in the company’s activity. I am glad that the distinctions which we have received confirm that this activity is at

Eugeniusz Orłowski, President of the Board of O&S Computer-Soft Sp. z o.o.

the highest possible level. This is owing to our company’s entire team of specialists who contribute to their work, not only knowledge and skills, but also passion and enthusiasm,” President Orłowski comments.

The company specialises in creating systems and programs for ICT networks. Since 2011, within the Innovative Economy Operational Programme 2007-2013, work is being carried out on the newest project entitled Pegasus.

This is a device which will considerably rationalise and improve the quality of operation of ICT networks in terms of broadband access to the Internet. The project is an innovative solution, not only in Poland, but also in Europe. It was created due to cooperation with a group of scientists from the Silesian and Wrocław Universities of Technology, as well as numerous research and scientific centres from all over Poland, including Orange Labs. Apart from this, the company is developing its activity in other areas of the ICT industry. Its portfolio includes a number of applications created to support corporate management.

O&S Computer-Soft is not only a reliable and trustworthy business partner; it is also a group of people aware of the challenges faced by 21st-century business. Putting the principle of corporate social responsibility into practice, O&S Computer-Soft supports local cultural, social and sports initiatives.

“People are our priority. It’s them whom we create for and whom we give opportunities to. We know that today’s business is not only about making money. We are also aware that investment in human capital is the best investment we can make, so we organise training and internship programmes for young, ambitious people who wish to develop their skills. We also support local sports teams and we actively participate in the cultural life of the communities in which we live.

This is how sensible business should be like in our times,” recapitulates President Orłowski. ::

Over 20 years on the market Direct presence in 8 countries Active sales to 30 countries An extensive product portfolio: over 56,000 products over 300 suppliers

• The ABC Data group is the leading IT distributor in Central and Eastern Europe • Thanks to continuous development and multiyear investments in Internet customer service platforms, our company is one of the top online sales companies • In June 2011 ABC Data – Colorovo, a proprietary brand of ABC Data S.A., made its debut.

• Every year from 2009 to 2012, ABC Data S.A. was awarded by EMEA Channel Academy with the title of the best IT distributor in the CEE Region

Sygnity is a leading provider of IT solutions in Poland

It offers its own solutions, supplemented by global products and technologies. It provides a full range of services from consulting, through implementation, to outsourcing of IT projects for large and medium-sized companies in the key sectors of the economy: banking and finance, utilities, telekommunications, fuels, retail, construction, infrastructure and public administration institutions.

www.sygnity.pl www.sygnity.pl