REVITALIZATION OF THE TELICHKA from an Economist's Point of View Artem Novikov Managing Partner Dialog-Classic advisory
May 2014
Target audiences of Telichka revitalization project
Students and senior pupils
Families with children
TARGET AUDIENCES
Young specialists
Tourists and sightseers
www.dialog-classic.com
Students and senior pupils*
Visiting:
Audience:
545,4 THS. PEOPLE
MON
–
FRI
SAT
SUN
21%
Income:
$
Transport:
PUBLIC
$70 PERSON PER MONTH
*Grade
9-12
Children: NO www.dialog-classic.com
Young specialists*
Visiting:
Audience:
306,7 THS. PEOPLE
FRI
SAT
SUN
12%
Income:
$
Transport:
PUBLIC & CARS
$350 PERSON PER MONTH
*Employed
population aged 20-29 years
Children: YES - 25% www.dialog-classic.com
Families with children
Visiting:
Audience:
426,3 THS. PEOPLE
SAT
SUN
51%
Income:
$
Transport:
PUBLIC & CARS & TAXI
$550 PERSON PER MONTH
Children: YES www.dialog-classic.com
Tourists and sightseers
Visiting:
Audience:
426,3 THS. PEOPLE
MON
–
FRI
SAT
SUN
16%
Spending:
$
Transport:
PUBLIC & TAXI
$200 PERSON PER DAY
Children: YES www.dialog-classic.com
Traffic forecast
Audience
Day
Morning
1st half
2nd half
Evening
Mon - Fri Students and senior pupils Sat-Sun Young specialists
Mon - Fri
Families with children
Mon - Fri
Tourists and sightseers
Mon - Fri
Sat-Sun
Sat-Sun
Sat-Sun
www.dialog-classic.com
Tasks within the project To increase the constant flow of visitors To maximize the length of time per visitor To motivate visitors to be consumers (voting with money for your Concept)
www.dialog-classic.com
CONTACTS Dialog-Classic advisory Artem Novikov ph/fax: +38 044 360-41-47 bul. L. Ukrainky 7b, of.43, Kyiv, Ukraine e-mail: a.novikov@dialog-classic.com web: www.dialog-classic.com
www.dialog-classic.com