Artem novikov

REVITALIZATION OF THE TELICHKA from an Economist's Point of View Artem Novikov Managing Partner Dialog-Classic advisory

May 2014

Target audiences of Telichka revitalization project

Students and senior pupils

Families with children

TARGET AUDIENCES

Young specialists

Tourists and sightseers

www.dialog-classic.com

Students and senior pupils*

Visiting:

Audience:

545,4 THS. PEOPLE

MON

–

FRI

SAT

SUN

21%

Income:

$

Transport:

PUBLIC

$70 PERSON PER MONTH

*Grade

9-12

Children: NO www.dialog-classic.com

Young specialists*

Visiting:

Audience:

306,7 THS. PEOPLE

FRI

SAT

SUN

12%

Income:

$

Transport:

PUBLIC & CARS

$350 PERSON PER MONTH

*Employed

population aged 20-29 years

Children: YES - 25% www.dialog-classic.com

Families with children

Visiting:

Audience:

426,3 THS. PEOPLE

SAT

SUN

51%

Income:

$

Transport:

PUBLIC & CARS & TAXI

$550 PERSON PER MONTH

Children: YES www.dialog-classic.com

Tourists and sightseers

Visiting:

Audience:

426,3 THS. PEOPLE

MON

–

FRI

SAT

SUN

16%

Spending:

$

Transport:

PUBLIC & TAXI

$200 PERSON PER DAY

Children: YES www.dialog-classic.com

Traffic forecast

Audience

Day

Morning

1st half

2nd half

Evening

Mon - Fri Students and senior pupils Sat-Sun Young specialists

Mon - Fri

Families with children

Mon - Fri

Tourists and sightseers

Mon - Fri

Sat-Sun

Sat-Sun

Sat-Sun

www.dialog-classic.com

Tasks within the project  To increase the constant flow of visitors  To maximize the length of time per visitor  To motivate visitors to be consumers (voting with money for your Concept)

www.dialog-classic.com

CONTACTS Dialog-Classic advisory Artem Novikov ph/fax: +38 044 360-41-47 bul. L. Ukrainky 7b, of.43, Kyiv, Ukraine e-mail: a.novikov@dialog-classic.com web: www.dialog-classic.com

www.dialog-classic.com