Hot Tubs Remain In
HIGH DEMAND
I
BY MARCUS PACKER t’s been an explosive two years of unprecedented growth for the hot tub and spa industry. A resurgence of consumer interest in backyard amenities such as swimming pools, hot tubs, and spas has seen hot tub sales jump in recent years. More consumers than ever before are looking to install a new hot tub or spa in their backyard and the demand for them remains white-hot. According to the Pool & Hot Tub Alliance, a trade association for the industry, sales of hot
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tubs and pools are rising across the country. In 2020, almost 45 percent of its members predicted revenue growth of 10% or more. “Hot tubs have been in the top 10 of ‘I want’ lists for a long time, but they’ve now moved up close to the top because some of the other things aren’t currently attainable, like travel,” says Kevin Richards, Vice President of Sales and Marketing at Master Spas. “We’re seeing more people finally saying, ‘It’s really time to get a hot tub’.”
POOL MAGAZINE - VOL 2, ISSUE 2
The president and CEO of the Pool & Hot Tub Alliance, Sabeena Hickman, is fully aware of the rising customer interest. “Hot tubs are definitely in hot demand,” she said. Hickman suggested a large percentage of that growth can be attributed to the quarantine conditions of the Covid-19 pandemic. Consequently, that demand has created another underlier for consumers to purchase a hot tub, they’re still relatively low-cost in comparison to building a swimming pool. Prices for inground pools have steadily risen over the past two years. Since 2020, the price for a swimming pool has gone up roughly 40%, skyrocketing throughout many areas of the country.
