Pool Magazine - Volume 2 - Issue 2

Page 52

It’s Time To Recession Proof YOUR BUSINESS BY TALKING POOLS PODCAST Rudy Stankowitz, Andrea Nannini

W

e hate to be the one to say it, but the time has come to make some changes and recessionproof your pool business. We’ve been riding a wave that’s been an incredible boom for the industry. People have stayed home during the quarantine, and the money they would have spent on vacations has become disposable income that they’ve used to reinvest into the home. Home improvements are up in general during the pandemic and the end result has been

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nothing short of unprecedented in terms of growth for the pool industry. Over 94,000 pools were installed during 2020, up 21% from the previous year in 2019. The numbers aren’t in just yet for last year but as the dust still settles from 2021, the entire pool industry has boomed. This year, the complexion and outlook does not appear to be a repeat of the previous two years in terms of demand. Right now we’re looking at high inflation. Increases in fuel costs are soaring through the roof. We’re on the brink of a recession.

POOL MAGAZINE - VOL 2, ISSUE 2

Some folks had disposable income and used that towards home improvement. Others took out loans and mortgages. Many feel the inevitable crash is coming, and for those who are unprepared the change in the economy will hurt, perhaps irreparably. There are a few things that pool professionals need to consider in order to recession-proof their business. I think one may be coming within the next year. Hopefully, that doesn’t happen. Hopefully, you never need to use any of this advice in this article. However, there is absolutely nothing wrong with putting yourself in a good position to handle a recession, and it looks like one may be on the horizon.


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