August 3 2017 Weekly Focus

The Weekly Focus Newsletter

Published by SacLatino Magazine

August 3, 2017 - Volume 1, issue 6

Millennials and Gen Xers outvoted Boomers and older generations in 2016 election!

BY RICHARD FRY - PEW Research Center Baby Boomers and other older Americans are no longer the majority of voters in U.S. presidential elections.!

Millennials and Generation Xers cast 69.6 million votes in the 2016 general election, a slight majority of the 137.5 million total votes cast, according to a Pew Research Center analysis of Census Bureau data.

Meanwhile, Boomers and older voters represented fewer than half of all votes for the first time in decades.

The shift has occurred as Millennials accounted for a growing share of the electorate and as those in the Silent and Greatest generations aged and died.!

Millennials (those ages 18 to 35 in 2016) reported casting 34 million votes last November, a steep rise from the 18.4 million votes they cast in 2008. But, despite the larger size of the Millennial generation, the Millennial vote has yet to eclipse the Gen X vote, as 35.7 million Gen Xers (ages 36 to 51 in 2016) reported voting last year.!

It is likely, though not certain, that the size of the Millennial vote will surpass the Gen X vote in the 2020 presidential election. The Millennial generation as a whole is larger than Gen X (both in absolute size and in the number of birth years it spans). In addition, the ranks of the nation’s Millennials are growing faster than older generations due to immigration, which is likely to be accompanied by increased naturalizations. As a result, Millennials are likely to be the only adult generation whose number of eligible voters will appreciably increase in the coming years.

In addition, while voter turnout is difficult to predict, the general pattern is that as a generation ages its turnout rate more closely matches that of the next older generation. Consequently, the difference in turnout between Millennials and Gen Xers is expected to narrow in 2020 (63% of Gen X eligible voters reported voting in 2016, versus 49% of Millennials).!

Continued on Page 3 - MILLENNIAL VOTE

Weekly Focus August 3, 2017 - Page 1

Weekly Focus August 3, 2017 - Page 2

MILLENNIAL VOTE, from Page 1 The ascendance of the Millennial vote is noteworthy because Millennials are more likely to be self-described independents, but they also are more Democratic than older generations in their political preferences. Among Millennials, 44% were independents in 2016, compared with 39% of Gen Xers and smaller shares of Boomers (31%) and members of the Silent Generation (23%). At the same time, Millennials lean to the Democratic Party to a much greater degree than other generations. In 2016, 55% of all Millennials identified as Democrats or Democratic-leaning independents, while just 33% identified as Republicans or GOP-leaning independents. By comparison, 49% in Generation X, 46% of Boomers and 43% of members in the Silent

Generation identified with or leaned Democratic. And on issues such as marijuana legalization and same-sex marriage, Millennials take more liberal positions than those than those in older generations.!

The 35.7 million votes Gen Xers cast in 2016 were the most ever cast by this generation. Generation X was the only generation whose voter turnout rate peaked in 2016. In addition, the number of Gen Xers eligible to vote was greater in 2016 than in prior presidential elections (again due to naturalizations).!

The Baby Boomer vote peaked at 50.1 million votes in the 2004 election. With turnout stuck at 69% among this generation in presidential elections since 2004, the declining Boomer vote reflects the declining number of Boomers eligible to vote (due to death and emigration).

Bilingual play “La Victima” spans language and time!

BY KAREN MARKS/Sacramento Bee Sacramento, CA - Teatro Espejo, and the role of Chicano theater in California. CLICK Sacramento’s longest-running Latino theater HERE to read more. company, will perform “La Victima” at the Three Penny Theater. A bilingual play chronicles the life of a Mexican woman who immigrates to the United States with her parents as a child and is ultimately deported by her long-lost son. “La Victima” was written by Teatro de la Esperanza in 1976 and will be directed by Teatro Espejo’s Antonio Juarez.!

Retired Sacramento State professor Manuel Pickett is the artistic director of Teatro Espejo.

Starting as a musician in Cesar Chavez’s farmworker movement and eventually becoming a musical director and actor for Teatro del Campesino, Pickett became a professor atCSUS and founded Teatro Espejo. He retired from the university in 2012.!

The Bee spoke to Pickett about “La Victima” Weekly Focus August 3, 2017 - Page 3

5 key facts about U.S. lawful immigrants!

BY D’VERA COHN - PEW Research Center Lawful immigrants account for three-quarters of the foreign-born population in the U.S. – 33.8 million people out of 44.7 million in 2015, the most recent year for which numbers were available. Among lawful immigrants, those who hold U.S. citizenship (19.8 million in 2015) outnumber lawful permanent residents (11.9 million).!

The rest of the foreign-born population consists of 11 million unauthorized immigrants and 2.1 million people in the U.S. on temporary visas. The total foreign-born population, 13.4% of the U.S. population in 2015, is somewhat below the historic high of 14.8% in 1890, when 9.2 million immigrants lived in the U.S.!

President Donald Trump endorsed a Senate bill on Aug. 2 that would reduce the number of foreigners granted lawful permanent resident status each year by half, with the intention of decreasing immigration levels overall. The bill would change decades of policy in deciding who should receive lawful permanent resident status by shifting the emphasis on family ties to the value of job skills that applicants would bring. It would also eliminate the “diversity” category for immigrants from countries with low immigration to the U.S. and decrease refugee admissions.!

Here are five key facts about the nation’s lawful immigrant population:!

1) One million immigrants receive lawful permanent resident status each year – also known as a green card – that puts them on a path to citizenship, and most are sponsored by family members. Among the 1,051,031 people granted green cards in fiscal 2015, 65% were relatives of a U.S. citizen or lawful permanent resident. Most of these relatives are spouses (25% of new lawful permanent residents), parents (13%) and minor children (6.3%) of U.S. citizens ages 21 and older; they are admitted without quotas. Other family admission visas – for adult children and siblings of U.S. citizens, and spouses and children of lawful permanent residents – are subject to category and country limits. About 144,000 green cards in fiscal 2015 went to people on employment visas and their family members. About 152,000 went to refugees and people granted asylum.

Nearly 48,000 went to immigrants admitted under a “diversity” program to provide additional visas to nations with low U.S. immigration. From fiscal 2004 to 2015, 57% of people who got green cards already lived in the U.S. on temporary visas: There were a total of 5.5 million new arrivals, compared with a total of 7.4 million already living in the U.S. who adjusted their immigration status.!

Continued on Page 5 - IMMIGRATION

Weekly Focus August 3, 2017 - Page 4

IMMIGRATION from page 4 2) The most common regions of origin for lawful immigrants differ from those of unauthorized immigrants, according to Pew Research Center estimates. Lawful immigrants are more likely to be from Asia (29% in 2014, compared with 13% of unauthorized immigrants), as well as from Europe and Canada (16% compared with 5%) and the Caribbean (12% vs. 4%). Lawful immigrants are markedly less likely than unauthorized immigrants to be from Mexico as unauthorized immigrants (20% vs. 52%), though lawful immigrants from Mexico (6.3 million in 2014) outnumber unauthorized immigrants from that country (5.8 million).!

3) Lawful immigrants are more concentrated in certain metro areas than the overall population, with New York (4.8 million in 2014) and Los Angeles (3.5 million) having the largest, according to Pew Research Center estimates. Other metro areas with more than a million lawful immigrants in 2014

include Miami (2 million), Chicago (1.3 million), San Francisco (1.2 million) and Washington, D.C. (1 million). Among lawful immigrants, 43% live in these six metros; among the total U.S. population, 19% live in these six metros. Some of these lawful immigrants have temporary visas.!

4) Lawful immigrants are more likely to be of working age (18 to 64) than people born in the U.S., and they are overrepresented in particular occupations. Three-quarters (76% in 2014) are in this age group, compared with 60% of the U.S. born and 92% of unauthorized immigrants. The 19.5 million lawful immigrants in the labor force made up 12% of U.S. residents who were working or looking for work in 2014, up from 9% in 1995. By job type, they are overrepresented in some occupations and underrepresented in others. Lawful immigrants accounted for 20% of farming, fishing and forestry workers in 2014 – the largest share of the workforce among major occupation groups – but only 9% of office and administrative support workers. Some of these immigrants include those with temporary visas.!

5) Not all U.S. lawful immigrants eligible to apply for citizenship do so. Two-thirds (67%) of those eligible for citizenship had obtained it by 2015, according to Pew Research Center estimates. The share of those eligible who have naturalized is at its highest level in more than two decades. However, there are sharp differences among country of origin groups: Only 42% of eligible Mexican lawful immigrants had obtained U.S. citizenship by 2015, compared with 83% of those from the Middle East. To become a U.S. citizen, lawful permanent residents must meet length-of-stay requirements (usually five years of continuous residence) as well as other requirements.

Weekly Focus August 3, 2017 - Page 5

Here’s How Much Hispanic Millennials Spend !

At Top Retailers!

By VIANT, The Marketer’s Guide to Hispanic Millennials While Hispanic Millennials (18-35) have lower household incomes than their non-Hispanic counterparts, they match them in spending, according to a study [download page] from Viant.

But where they choose to spend their money differs, per the report.!

The analysis, which focused on a population of roughly 2 million Hispanic Millennial consumers and 13 million non-Hispanic Millennial consumers during Q4 2016, found that JCPenney is a favorite among young Hispanics.!

In fact, not only are Hispanics Millennials 26% more likely than their non-Hispanic counterparts to shop at JCPenney, but they also outspend them by 10%.!

And while Hispanic Millennials also are more likely than non-Hispanic youth to shop at Nordstrom (+26%) and Macy’s (+10%), they reserve their largest quarterly spending for JCPenney.!

Overall, during the fourth quarter, Hispanic Millennials averaged $146 in spending at JCPenney, compared to $132 at Macy’s, $83 at Kohl’s and $59

at Nordstrom.!

Hispanic Millennials Spend on Amazon, Just Not As Much As Others!

Notably, Amazon receives more spending dollars from Hispanic Millennials than any of the abovementioned department stores, with a $207 average.!

In fact, 1 in 5 Hispanic Millennials shops at Amazon, and these youth shop at Amazon 60% more often than they do at Nordstrom.!

Even so, non-Hispanic Millennials are 39% more likely to shop at Amazon, spending 12% more there on average.!

Sephora & Ulta Beauty Matched in Spend!

The report reveals that Hispanic Millennials spend more on a quarterly basis at some beauty stores than they do at department stores such as Nordstrom and Macy’s.!

All told, Hispanic Millennials average just over $100 ($102) in quarterly spending at both Sephora and Ulta Beauty, per the study. For Sephora, that’s about $8 less spending than non-Hispanic Millennials. Download here [download page].

Weekly Focus August 3, 2017 - Page 6

Servicing the Latino Business Community ! in Los Angeles!

By Sam Boyer - Insurance Business Magazine Los Angeles, CA - Maribel Arias, a secondgeneration American from Mexico, was born and raised in California. Now with Chubb, she’s helping out the Los Angeles Latino community.!

Arias, SVP and executive field underwriter for Chubb’s North American Commercial Insurance Division, was instrumental in a company initiative in Los Angeles to serve the Hispanic Business Owner community, by better understanding the market, their buying habits, and important community organizations.!

not have been targeted or adequately served in the past, although that’s beginning to change.!

A Chubb subsidiary, Combined Insurance, last year launched a Latino Sales Zone to better understand the Latino market and offer insurance sales in Spanish.!

“Combined Insurance offers an opportunity for “Working on the Latino business has been one of agents to engage with members of their communities the most rewarding parts of my career,” Arias said. and provide meaningful services to families and “As a Latino … you tend to cover it up a bit, to individuals in the language they prefer,” Combined assimilate, to succeed in the corporate structure that sales exec Modesto Flores said. “We are building a exists. So to be able to really bring that out, and have team of leaders and are hiring insurance agents who it supported by the organization you work for – not represent a new evolution in how our community is just in talk, but also in dollars – it’s extremely served in this industry.” rewarding and energizing.!

“I came from a very modest beginning. My parents were first-generation, and I was the first generation to graduate from college, and I feel like I’ve been fortunate in the opportunities I’ve been given.”!

A graduate of UCLA, Arias gained an internship at Bank of America out of university with the help of INROADS, an organization that seeks to increase workplace diversity by assisting Blacks, Latinos, and Native American students into the ranks of major corporations.!

After four years at the bank, she moved to Chubb, where she trained as an underwriter working in the P&C middle market. Fast-forward 20 years and Arias jumped at the chance to work in the Los Angeles Latino community.! “[Now] I’m giving other people a leg-up and an opportunity to succeed,” she said. “I feel like it’s the best way to give back to the community.”!

According to the US Census Bureau, the number of US residents aged five years and older who spoke Spanish at home rose 120% from 1990-2013, increasing from 17.3 million to 38.4 million. Latino business owners have been a community that may Weekly Focus August 3, 2017 - Page 7

Check Us Out

NEWS BRIEFS Sponsored by Imperial Homes and Investments Cardenas aims to become largest Facebook's New-Graduate Hires Hispanic retailer in U.S.!

Help Diversify Workforce!

By Dan Orlando - Supermarket News

By Yoree Koh - DOWJONES NEWSWIRE!

The newly formed Cardenas Markets LLC intends to add between 5-10 stores per year going forward.!

Facebook Inc. said its efforts to diversify its workforce are starting to bear fruit, thanks in part to an effort to hire more women straight out of college.!

It’s strategy that may establish it as the Hispanic market front-runner.!

“We’ve grown 50% in just the last six months,” said John Gomez, the company’s CEO. “We’re going to be the largest Hispanic, not just grocery store, but retailer in the country.”!

Gomez discussed the strength that comes from marketing to a demographic as “vibrant and growing” as the company’s Hispanic base.!

To Read More, CLICK HERE

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The social network has made strides in increasing the percentage of women at the company over the past year. Women now account for 35% of global employees, up from 33% the previous year, Facebook said Wednesday. In technical roles-positions where there are typically the fewest female, black and Hispanic employees--the percentage of women has increased from 17% to 19%.!

Facebook said 27% of all new-graduate hires in engineering were women. That outpaced the 18% of computer-science graduates who are women, said Maxine Williams, Facebook's head of diversity, citing a statistic from the National Center of Education Statistics.!

Too Much Government Stifles The Entrepreneurial Spirit!

"I'm happy with the trends, I'm feeling good about the growth, but I want more," Ms. Williams said.!

One is the garage where Steve Jobs and Steve Wozniak founded Apple Computers, and assembled the first 50 Apple 1 computers.!

Ms. Williams said there are also systemic issues at play. While the company can take steps to improve its hiring process and try to reduce unconscious bias, she attributed problems to the pipeline issue, referring to the pool of candidates available to hire.!

Facebook, like its tech peers, has struggled to make its workforce more diverse, which experts say

By Daniel Garza - Investors Business Daily! is key to producing technology adapted for a wide In the San Francisco Bay Area, two historic variety of audiences. Experts say there are several garages sit about 10 miles apart. One is in Los Altos, causes for the homogeneity, from the universities and the other in Palo Alto. Each belongs to a nice but companies tend to favor recruiting from, to the referral relatively ordinary suburban home.! hiring programs that limit potential candidates to a You might be wondering how two ordinary garages narrow network of friends that typically come from similar backgrounds.! can be historic.!

The other is the site where Bill Hewlett and Dave Packard founded Hewett-Packard, and where they developed an audio oscillator used by Walt Disney to improve the sound quality in the classic "Fantasia."!

"The pipeline is not everything, but it's part of the issue," she said.!

Overall, Facebook's workforce still looks These aren't the first great American companies to overwhelmingly white, Asian and male.! be started in simple circumstances — far from it.!

The percentage of black and Hispanic workers at Henry Ford built his first automobile at his home in the company in the U.S. ticked up 1 percentage point Detroit. McDonald's was launched by two brothers as each to 3% and 5%, respectively.

To Read More, CLICK HERE Weekly Focus August 3, 2017 - Page 8

NEWS BRIEFS Sponsored by Imperial Homes and Investments Efforts to increase federal Hispanic workforce have stalled since Clinton era!

BY Eric Englert - FEDERAL TIMES

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The effort to ensure increased recruitment and retention of Latino federal employees has largely stalled since the Clinton administration, and leaders of Latino federal workers said Tuesday that President Donald Trump should revive and fund the effort through executive order.!

President Bill Clinton signed executive order 13171 in 2000 that sought to influence federal agency directors to use their discretionary funding to make Hispanic employment a priority.!

However, the law largely remains an unfunded mandate with which agency heads can choose whether to comply, and it needs to be more than that, Hector E. Sanchez, executive director of the National Council for Latin American Advancement, said at a meeting of the Hispanic Council of Federal Employment.!

To Read More CLICK HERE.

Losing Hispanic Consumers?

Don't Blame Trump, Blame Amazon !

By E.J. Schultz and Adrianne Pasquarelli - ADAGE! Donald Trump's anti-Mexican rhetoric might be dampening retail sales in border towns. But across America, Hispanic consumer spending is not about to fall off a cliff. It's just headed to Amazon.!

The shopping habits of the fast-growing demographic are under new scrutiny following recent comments by Target CEO Brian Cornell that Hispanic consumers are "shopping much less" and "staying at home," a behavior he chalked up to a "cocooning factor." But while there is evidence of a slowdown in foot traffic across retail—especially along border

towns due to immigration crackdown fears—the larger problem for big retailers like Target is a migration to Amazon, which is taking its own steps to attract the group. !

"Latinos are not backing off" from spending, said Alex Lopez Negrete, president and CEO of Hispanic agency Lopez Negrete Communications, whose clients include Walmart. "The impact of e-commerce is absolutely undeniable." Another Hispanic ad agency executive, speaking on the condition of anonymity, called the notion of a slowdown "unfounded."!

To Read More CLICK HERE.

‘La Bamba’ At 30: Director Luis Valdez, Esai Morales Talk About Film that Redefined Latino Roles!

By KRISTINA PUGA - NBC News!

The 1950’s in America: Families would gather around the television every night, and young people sang and danced to the rock and roll of Elvis Presley and Chuck Berry. For a short time, there was also a teen sensation from Pacoima, California, who made teen girls go wild.!

His name was Ritchie Valens, and he was only 16 when his songs, “La Bamba” and “Donna” became Billboard hits. A year later, in 1959, his life came to an abrupt end in a plane crash, along with fellow rock stars Buddy Holly and the Big Bopper.!

Few knew then that the singer’s real name was Richard Valenzuela and that he was Mexican American. At first, even award-winning Chicano writer and director Luis Valdez thought he was Italian, like other known singers of the time, Frank Sinatra and Dean Martin.!

However, little did Valdez know then that in 1987 he’d be bringing the talented Valens back to life by writing the screenplay and directing the iconic film based on his short life. “La Bamba,” which made it to the top 5 in the box office on opening weekend and was nominated for a Golden Globe, turned 30 on July 24. In many ways, the movie redefined Latino roles in Hollywood and showed that a Latino teen To Read More, CLICK HERE

Weekly Focus August 3, 2017 - Page 9

Editorial Staff Adrian Perez, Editor/Publisher !

John Neri, Associate Editor !

Cecelia Perez, Graphics/Layout !

T.B. Player, Online Distribution/Social Media!

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