The Weekly Focus:
Published by SacLatino Magazine
July 20, 2017 - Volume 1, issue 4
Latinos makeup nearly 30 percent of the Sacramento Region’s Population...! Now that we got that out of the way, we can focus on the critical issues connected to that statistic. Through the Weekly Focus we will bring forth key issues, information, and possible solutions affecting Latinos living in the Sacramento region with emphasis on education, economic development, and political empowerment. We invite you to share this online publication, provide feedback, submit guest articles, but more importantly, to become engaged. Thank you for the opportunity.
Since Trump’s Election, Increased Attention to Politics – Especially Among Women! Most find it stressful to talk politics with those who differ on Trump!
have become more attentive to politics. But there are similarly wide gender gaps in heightened interest to politics among members of both parties: 63% of Democratic women say they are more attentive to politics, compared with 51% of Democratic men. Among Republicans, 54% of women and 43% of men say the same.! Democrats are about three times as likely as Republicans to say they have attended a political event (22% vs. 7%). Among Democrats, there are gender, age, race and education differences in the shares saying they have participated in a political event, rally or protest.! The new survey also finds that, nearly nine months after the election, most people (59%) say it is “stressful and frustrating” to talk about politics with people who have a different opinion of Trump than they do; just 35% find such conversations “interesting and informative.”! White Democrats and Democratic leaners are more likely than black and Hispanic Democrats to say it is stressful and frustrating to talk to people with different opinions of Trump. About three quarters of white Democrats (74%) say it is frustrating, compared with 56% of black Democrats and 61% of Hispanic Democrats.! Overall, more women (64%) than men (54%) say talking to people with a different opinion of Trump is stressful and frustrating. CLICK HERE for report.
Following an election that had one of the largest gender gaps in history, women are more likely than men to say they are paying increased attention to politics.! And while far more Democrats than Republicans say they have attended a political event, rally or protest since the election, Democratic women – especially younger women and those with postgraduate degrees – are among the most likely to have participated in such a political gathering.! The latest national survey by Pew Research Center, conducted June 27 to July 9 among 2,505 adults, finds that 52% of Americans say they are paying more attention to politics since Donald Trump’s election; 33% say they are paying about the same amount of attention, while 13% say they are paying less attention to politics.! Nearly six-in-ten women (58%) say they are paying increased attention to politics since Trump’s election, compared with 46% of men. Overall, more Democrats and Democratic-leaning independents than Republicans and Republican leaners say they Weekly Focus July 20 2017 - Page 1
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Generation Z, millennials dominate US streaming population! Michelle Clancy, Rapid TV News!
Generation Z and millennials now make up nearly half (48%) of the overall generational composition in the US, with both bringing digital-native sensibilities to their media usage. According to the first-quarter 2017 Nielsen Total Audience Report, millennials — who are most likely in the beginning stages of their careers — have the lowest household incomes and are more likely to rent their home and live in urban areas. They are thus more likely to have access to multimedia devices (such as Apple TV and Google Chromecast) and subscription video-on-demand (SVOD) services than other generations, allowing them to connect to multiple forms of content. Members of Generation Z, on the other hand, tend to live overwhelmingly in homes of three or more people, enabling them to benefit from the higher incomes of the family members they live with. This group has the highest penetration numbers for more expensive devices, such as enabled smart TVs (37%), video game consoles (73%) and tablets (78%) — gadgets that their well-established parents or other household members are able to give them access to.!
“While it’s long been known that age and life stage are instrumental in how media is consumed, the rise of Generation Z as the largest and most diverse generation presents a unique opportunity on the horizon for marketers,” Nielsen noted. “Couple this with the fact that new technology and forms of content are slowly being adopted by Americans of all ages and it becomes even more paramount to know how consumers are engaging with devices and platforms.”!
Interestingly, the report also found that Both cohorts also are more multicultural in streaming penetration is growing among their overall race/ethnic composition than Generation Xers and Baby Boomers as well. For previous generations. For instance, Generation the latter group, penetration increased 29% yearZ holds the largest percentage of Hispanics and over-year, while penetration among Generation X non-Hispanic blacks at 22% and 15%, increased 23%. SVOD services are also growing respectively. Compare that to the Greatest in popularity with older generations, as 51% of Generation (those aged 71 and over), whose baby boomers and 69% of Generation Xers use make-up is overwhelmingly non-Hispanic white them (at least a 10% lift for both groups since last! at 78%, with 9% of its population non-Hispanic Continued on Page 3 - Media Use black and 8% Hispanic. Weekly Focus July 20 2017 - Page 3
California Hispanic Chambers of Commerce Announces Julian Canete as Next Chief Executive Officer! Juan Garcia - juan@cahcc.com
Sacramento, CA - The California Hispanic Chambers of Commerce (CHCC), the premier organization promoting the development of Hispanic entrepreneurs and emerging Latino businesses in California, is announcing that Julian Canete has been chosen to lead the organization as its new Chief Executive Officer.! Julian Canete served as the Director of Public Policy and Strategic Partnerships for the California Asian Pacific Chamber of Commerce. Julian previously served as President and CEO of CHCC from 1999 - 2006 and again from 2009-2012. During his tenures the CHCC was recognized as country's largest statewide ethnic chamber of commerce. "I'm honored, and grateful to the board for the opportunity to lead this exceptional organization of creative, dedicated and talented professionals," said Canete. "I am committed to the values of the CHCC and look forward to working alongside our board members, local chambers, and corporate partners to grow the organization and to promote the interest and ensure the livelihood of businesses statewide."! In the interim, the CHCC has been led by Frank Montes, Chairman of the Board. "We had many strong candidates from throughout the state. Julian is the right choice. He brings more than 17 years of diverse business, operational, domestic, international, and public policy experience to the Chamber and is uniquely positioned to lead the organization." Montes added, "We are pleased to welcome Julian back to the CHCC and feel that his leadership and proven track record will compliment the Chamber's staff and keep the organization on a path to reach new heights."! Canete is an active leader in the business community. He is currently a member of the California Utilities Diversity Council (CUDC), serves on the Department of General Services Small Business Advisory Board, and the Californians for Affordable & Reliable Energy (CARE) coalition. Julian has served as the Chairman of the San Joaquin County Private Industry Council, on the National Association of
State Latino Chambers of Commerce. ! "We are very pleased to announce this appointment," reported Juan Garcia the Deputy Director of CHCC. "Julian brings leadership, stability, and credibility. I'm excited to work by his side and to build on the foundation focusing on the growth of our local chambers and the CHCC."The selection of Canete caps a search process facilitated by James Duran, Chairman of the CHCC Foundation and an experienced HR professional. "Canete is the best choice from a deep pool of interested and highly qualified candidates," said Mr. Duran. "He's been a successful executive here and elsewhere with strengths in strategic agility, business acumen, vision, expansive network, and mission-driven orientation. We're delighted that he's accepted the position." Media Use, from page 2! year), narrowing the gap between them and their younger counterparts — in which three out of four have SVOD access — for the same service.! Read more: Generation Z, millennials dominate US streaming population | Media Analysis | Business https://www.rapidtvnews.com/ 2017071748035/generation-z-millennialsdominate-us-streamingpopulation.html#ixzz4n6NbfhLX ! Follow us: @rapidtvnews on Twitter
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Volunteers needed for California Voter’s Choice Act advisory committees By Phil Serna, County Supervisor Last year the State of California passed Senate Bill 450, allowing select counties to conduct elections by vote-by-mail ballot while also providing regional Vote Centers to be open 10 days prior to Election Day through close of voting on Election Day. On June 6, 2017 the Sacramento County Board of Supervisors approved this new voting model which will provide the most voting options for Sacramento County voters, making voting more convenient and accessible.!
County Supervisor Phil Serna
To enhance accessibility, Sacramento County Voter Registration and Elections is seeking volunteer committee members to serve on the Voting Accessibility Advisory Committee (VAAC) and the Language Accessibility Advisory Committee (LAAC).!
VAAC members may review a new voting system, suggest improvements to vote centers and procedures, and provide feedback on other matters to be in compliance with the Americans with Disabilities Act (ADA) as it relates to voting activities. Tentatively scheduled meetings for VAAC applicants are on Tuesday, August 1, 5 p.m., and on Wednesday, August 16, 6 p.m. Interested individuals can pick up and submit an application at the meetings or online. Read more here.! LAAC members may provide recommendations for identifying and prioritizing activities, programs, and policies relating to access to the electoral process by voters with limited-English proficiency. Tentatively scheduled meetings for LAAC are on Wednesday, August 2, 5 p.m., and Thursday, August 17, 5 p.m. More details can be found here.
LACK 0F VOTING KEEPS LATINO ISSUES DOWN - Opinion!
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Since the Sacramento Latino Community Roundtable has been meeting, presentations regarding the need to get more Latinos to vote has been a big and important issue. The significant efforts to get Latinos registered to vote in the region has been led by Carlos and Norma Alcala, and by Latinos Unidos. Their strategies of targeting high school seniors and US Citizenship ceremonies have produced hundreds of new registered voters and based on these continued efforts, the region should see a significant percentage of voter registration growth by 2018. But, the problem is not getting them registered, the problem is getting them to vote.! Until 2014, Latinos in Sacramento had been absent in public office for 16 years, until current City Council Member Eric Guerra ran a very energetic campaign in his 2015 special election bid for office. His election relied heavily on a community-wide effort with dozens of Latinos helping to raise funds and get voters out. We believe he is in a safe seat. But, can we repeat that level of enthusiasm again? Unfortunately, the 2016 voter data tells us that unless Latinos are motivated by a specific candidate or issue, they will sit out the 2018 election. What this apathy does is perpetuates and delays actions on ensuring critical Latino issues are addressed, including education, housing and health. These issues cannot be left at the bottom of public policy consideration, but unless Latinos vote, that’s where they will be placed. ! - Adrian Perez, Publisher/Editor! adrianp@saclatino.com
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National Latino Opinion Leaders Survey!
Latino Leaders on the! NCLR Rebranding to UnidosUS! By Angelo Falcรณn - The NiLP Report!
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The announcement that the National Council of La Raza (NCLR) was changing its name to "UnidosUS" drew a decidedly mixed reaction from Latino leaders and activists across the country. The NCLR is the largest Latino national civil rights organization, founded in 1968 and, according to their latest publicly available financial report (2015), have a budget of $35.8 million and net assets of $57.3 million. The news coverage on this issue ranged from that which was mostly positive to that which was very negative, with no consensus emerging from these initial reactions.! Given the importance of NCLR as an advocate on Latino issues in the United States, especially in this Age of Trump, we were interested in exploring this reaction a bit more more deeply by asking Latino opinion leaders from across the country their reactions to this name change through our National Latino Opinion Leaders Survey. ! Our survey is a unique independent source of elite Latino opinion not currently available elsewhere. This online survey on the NCLR rebranding was conducting on July 12-17, 2017 with 139 respondents. Reasons for and against the change were culled from news coverage of the issue. Although changes in the organization's logo are also part of the rebranding process, we do not address this aspect in this survey.!
Reasons to Support the Change! There was no consensus on the reasons supporting the NCLR name change among the Latino opinion leaders. The main reason given by the Mexican (32percent) and Other Latino opinion leaves (23 per-
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For or Against the Change?! Overall, there was support for the name change by the Latino opinion leaders. However, there were striking differences between the three groups of the leaders. Although mostly split on the subject, a majority of the Mexican opinion leaders (55 percent) opposed the change. This opposition is in contrast to 56 percent of the Puerto Ricans and 72 percent of the Other Latinos who support the change. The greatest concern about the name change, therefore, came from the NCLR's original base in the MexicanAmerican community. The fact that the Puerto Rican and Other Latino opinion leaders were in strong support of the change validates the goal of the name change to allow the organization to reach out to the broader Latino community.
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cent) was that "The organization is tired of defending itself against charges of extremism spurred by its name." For the Puerto Rican leaders (31 percent) it was that "While there is a high recognition of NCLR's mission and history, the NCLR name was not engaging younger and more diverse audiences who are critical to its mission and the nation's future.�!
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Reasons Against the Change! Among those opposing the name change, there also was no consensus. The top reason given by the Mexican opinion leaders (36 percent) was that "This change seems like caving into conservatives who criticize the use of the term 'Raza' as racist." For the Other Latino opinion leaders (46 percent), the top reason given was that "The new name, 'UnidosUS,' doesn't say anything." For the Puerto Ricans, their two top reasons: "Historically, the National Council of La Raza name is an important institution in our community and should be retained" and "The new name, 'UnidosUS,' don't say anything." There continue to be significant differences between the different Latino subgroups of opinion leaders in reaction to the name change.!
liberal approach to policy and political issues. Despite their approaching their 50th anniversary next year, the continual cynical and relentless Rightwing attacks on NCLR serve to cloud public perceptions of their actual mission and work. This name change indicates they felt that using the acronym, NCLR, to avoid speaking the term "La Raza" wasn't working. Whether a name change will result in ultimately addressing this problem, only time will tell.! This debate over this name change can be seen in the end as a positive development in acknowledging the national importance of NCLR (I mean UnidosUS). In so doing, it also opens up their mission and work to a broader community scrutiny than usual, perhaps leading to greater accountability to the people they purport to serve. With the current unfortunate national Latino leadership vacuum, perhaps by repeating "UnidosUS" over and over again, like a hypnotist would, it will lull Latinos to finally come together in some miraculous way (beyond just acting like a gaggle of chickens) But, on second thought, this may be too much to ask of a rebranding.
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Discussion! Much of the controversy over the name change was over the dropping of the term "La Raza." One issue is that the term identified the NCLR as a Mexican-American or Chicano-focused organization at a time when the organization has been working to become more pan-Latino. In the 1980s the organization had been criticized by Puerto Ricans as promoting "Chicano imperialism" as it sought to extend its reach outside of the Southwest. With Mexican-Americans making up over 60 percent of the nation's Latino population, it is not that clear how important this aspect of the renaming is, but it explains the resentment of the change by those in this community about the organization moving away from its roots.! This term has also been seized upon by the Right as a criticism of the NCLR and the Chicano movement in general as evidence of a racial agenda that is un-American and divisive, with a subversive open borders agenda. This has no doubt been frustrating for NCLR because of the way it has distorted what is basically their very mainstream Weekly Focus July 20 2017 - Page 7
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NEWS BRIEFS Sponsored by Imperial Homes and Investments Target CEO Warns That Hispanics May Be Shopping Less!
Info-graphic: Black, Hispanic students much less likely to be identified as ‘gifted’!
By Matthew Townsend and Spencer Soper!
By Hayley Munguia, The Pasadena Star-News!
Bloomberg News Target Corp. Chief Executive Officer Brian Cornell is sounding alarm bells over the state of Hispanic shoppers in the U.S. -- a key growth demographic for many retailers and consumer brands.! “The Hispanic consumer in the U.S. is shopping much less,” Cornell said at the Fortune Brainstorm Tech event Tuesday in Aspen, Colorado. “They are staying home. They are going out less often.”! Cornell didn’t mention President Donald Trump by name, but he talked about a shift in behavior this year and mentioned “border towns” -- where retailers for years have depended on shoppers from northern Mexico for higher revenue. Trump took office in January after promising to crack down on undocumented immigration, especially from Mexico. Purchases by Hispanics at U.S. retailers in categories tracked by researcher NPD Group have fallen 8 percent this year.! “There’s clearly been a pullback” since Trump was elected, said Marshal Cohen, an analyst at NPD. “There’s concern about going out in an environment where you could be deported.” ! To Read More, CLICK HERE
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Gifted and talented education programs, also known as GATE, fill an important niche in the education world. It’s well-documented that highachieving students who aren’t sufficiently challenged in school can develop issues with behavior, social awareness and self-image.! But many of these programs are more successful at identifying students from more advantaged backgrounds,meaning their populations skew away from black, Latino, low-income and other underserved groups.! Data from the National Center for Education Statistics show that in 2012, 36 percent of students enrolled in GATE programs in the state of California were Hispanic and 4 percent were black. By comparison, 53 percent of California’s total student population in 2012 was Hispanic and 6 percent was black.! The Pasadena Unified School District isn’t immune from this problem. Data provided by the district shows that in the 2015-16 school year, black and Hispanic students were much less likely to be identified as gifted than white and Asian students. Similarly, other underserved populations, such as low-income students and English learners, were not likely to be identified as gifted.! To Read More, CLICK HERE
Governor signs gaming compact with Wilton Rancheria for Elk Grove casino! Mark Anderson - Sacramento Business Journal! Gov. Jerry Brown has signed a tribal-state gaming compact with the Wilton Rancheria, a big step in the tribe’s effort to build a casino resort in Elk Grove. The compact was signed Wednesday by Brown, after it was approved by the tribe at the end of June.! The compact sets the rules and guidelines for operations and management of a casino, and it is a requirement before the tribe can offer gaming. The compact allows the tribe to operate up to 2,500 gaming devices. The Wilton tribe is planning to build a casino on 36 acres inside a dormant mall site on the south side of Elk Grove, just off Highway 99. To Read More, CLICK HERE. Weekly Focus July 20 2017 - Page 8
NEWS BRIEFS Sponsored by Imperial Homes and Investments Black, Latino Students Rally in Support of Local Control Funding Formula (Video)! By Manny Otiko - California Black Media!
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(CBM) – Several Black and Latino student, parents, and educators held a rally in Sacramento in front of the California Department of Education to offer support for the Local Control Funding Formula (LCFF) July 12. The students are working with Californians for Justice, a statewide organization that organized communities in Oakland for racial justice in 1996. Californians for Justice now focuses on organizing communities and young people to reform local schools and public education.! The students at the rally represented 17 organizations and came from 30 cities.! Passed in 2013, the LCFF law gives school districts more control on which programs they spend money on. According to a KPCC article,
schools get assigned funds based on their most neediest students.! However, the LCFF has come under attack in recent years. According to the Atlantic, some critics have complained the new funding formula is difficult to understand. The Atlantic also stated that 571 parents told a California Department of Education survey that school spending plans have grown too complex.! “The State Legislature enacted LCFF four years ago. While it was a watershed change in the financing structure of California’s education system, many districts have yet to establish Local Accountability Plans. The problems associated with depriving our kids with a quality education are far too great to not look at immediate solutions and action. I share the concerns with many educators that believe LCFF was never perfect from the onset. We’ve learned enough four years later to guide us in making it better,” said Senator Ben Hueso (D-San Diego), Chair of the Legislative Latino Caucus.! To Read More CLICK HERE.
These Latino Artists and Entrepreneurs Are Transforming Fresno, California!
own thing. You have to really work at it,” said Fresno’s new poet laureate Bryan Medina, a gentle man with long twisted locks who is the founder of the Inner Ear Poetry Jam.!
by VANESSA COLON - NBC NEWS!
“There was always the artists; the art was first. Now, the city has come around. It’s revitalizing downtown, it's giving people something to do here," said Medina, who is of Haitian and Mexican descent.!
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FRESNO, Calif. --An underdog city in Central California has been slowly transforming its image, and its love for the arts has been a big part of its makeover.! Often ridiculed for its bad air, high unemployment and scorching summers, Fresno has been cultivating an artistic vibe that has drawn and encouraged new and interesting businesses.!
Medina describes the transformation of the city's downtown as trying to create the best torta, which takes time and the right ingredients.! Come September, its $22 million project will bear fruit when Fulton Street, a pedestrian mall, opens up to vehicle traffic. A string of restaurants and three Latino-owned local breweries will follow along with the expansion of existing restaurants and the opening of another brewery.!
Behind these changes are many Latino artists and entrepreneurs. They're making an impact in downtown Fresno, an area that’s seen a flurry of Craig Scharton, interim CEO of the Downtown activity since 2013, when the city made its big push to Fresno Partnership, said the revitalization started revitalize it.! with the artists, who paved the way. "They’ve set the! “There’s always been a need for Fresno to have its To Read More, CLICK HERE Weekly Focus July 20 2017 - Page 9
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Editorial Staff Adrian Perez, Editor/Publisher ! John Neri, Associate Editor ! Cecelia Perez, Graphics/Layout ! T.B. Player, Online Distribution/Social Media!
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