The Weekly Focus Newsletter !
Latino Data and Information Published by SacLatino Magazine
September 5, 2017 - Volume 1: ISSUE 7
Sacramento City Leaders Rally To Support DACA Program! By Adrian Perez
With President Trump threatening to terminate the Deferred Action for Childhood Arrivals (DACA) program by September 5, 2017, Sacramento City officials gathered at a rally to support its continuation. The DACA program prevents the deportation of undocumented children who were brought to the US before their 16th birthday.! DACA is a national immigration policy founded by the Obama administration in June 2012. Its purpose is to allow certain illegal immigrants who entered the country as minors, to receive a renewable two-year period of deferred action from deportation and eligibility for a work permit.! "On behalf of our 13,000 'Dreamers' and our great Sacramento community, we ask you to uplift, not tear down,” Mayor Darrell Steinberg told the crowd referring to the DACA eligibles in the Sacramento region. ! The Pew Research Center estimated in 2014 that up to 1.7 million people might be eligible for the DACA program. As of June 2016, U.S. Citizenship and Immigration Services (USCIS) had received 844,931 initial applications for DACA status, of which 741,546 (88%) were approved, 60,269 (7%) were denied, and 43,121 (5%) were pending. Over half of those accepted reside in California and Texas.! “It doesn’t change anything that we do," said Sacramento Police Chief Daniel Hahn in reference to the possibility of the program being terminated. "I mean, our responsibility is to our community and enforce state and local regulations and a big part of that is maintaining trust.”! The DACA program was created after the federal government acknowledged that these undocumented children had been largely raised in the United States, and should be viewed as "low priority" individuals.
Moreover, approximately 65,000 of undocumented immigrant student population graduate from U.S. high schools on a yearly basis.! "They are wonderful, they are brilliant and they are the leaders," said Sacramento State University President Robert Nelsen. "President Trump needs to learn to lead with his heart.”! So does this mean President Trump is heartless or is he pressuring Congress to address the issue of immigration?! This issue could have been addressed in 2006 when Congress had proposed a bipartisan immigration reform bill, which was going to be signed by President George Bush, but was killed by Democrats to preserve their relationship with unions. In 2008, then candidate Barack Obama promised Latinos that immigration reform would be addressed in his first year in office. Instead he mounted the largest deportation campaign unlike never seen by the US. As a token of piece, after being called “the Great Deporter” by national Spanish media, he offered the DACA program, which did have an expiration date once a new president was elected.! In several statements made by candidate and now President Trump, DACA appears to have run its course. The White House has announced that Trump will end the program by no longer accepting new permits and allowing existing permits to expire. This is supposedly being done to pressure Congress into creating and passing immigration legislation that the White House would consider as adequate.! Because California and Texas will be the most impacted (125,000 in the Harvey disaster area alone), numerous legislators, Republican and Democrat, are telling the White House to reconsider the cancellation of the Program. This call includes Congressmen Jeff Denham and David Valadao, Senators Dick Durbin and Lindsay Graham. - SacLatino
Weekly Focus - September 5, 2017 - Page 1
Rededication September 6, 2017 300 J Street Sacramento, CA 6pm to 8 pm $25.00 Donation Weekly Focus - September 5, 2017 - Page 2
Click Here
Market Research Ad Age's 2017 Hispanic Fact Pack Is Out Now By Laurel Wentz, AdAge Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.! That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.! A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year.! Procter & Gamble Co. is at the top of the ranking of the 50 largest spenders in Hispanic media, at $368.3 million, up from $303.1 million the previous year. Telecom and entertainment companies make up half of the top 10 advertisers, starting with AT&T at No. 3, spending $128.7 million.! Many of those marketers are coming together under the aegis of the Association of National Advertisers to form AIMM, or the Alliance for Inclusive and Multicultural Marketing, to target multicultural audiences more effectively.! In the ranking of the 50 largest Hispanic agencies, Omnicom Group's Alma rose from No. 4
to capture the top slot, posting double-digit growth in addition to the creative kudos from being the mostawarded Hispanic shop, largely for a digital campaign to promote Netflix's "Narcos" series about drug lord Pablo Escobar. In "Spanish Lessons," the lead actors
Weekly Focus - September 5, 2017 - Page 3
taught their most-used Spanish expressions, starting with Escobar's own favorite, Coma mierda.! The independent ad agency scene has shifted over the last year. After years of stalking Zubi Advertising, the Hispanic shop for Ford Motor Co., Ford's global holding company WPP finally bought Zubi in February 2017 in a deal done through GTB, the agency network that handles Ford. Longtime Chief Operating Officer Joe Zubi, whose mother Tere founded Zubi in 1976, left the company.! At Publicis Groupe's Lapiz, there are no plans to replace Gustavo Razzetti, the executive VP and managing director who left in April; Andrew Swinand, CEO of Leo Burnett North America, will also lead Lapiz.! Hispanic shops continue to expand their scope of work beyond the Latino market. Lopez Negrete Communications, the biggest independent U.S. Hispanic shop, last month made the cut in a tough review to be one of seven agencies certified to handle local advertising for McDonald's cooperative groups, despite not having worked for McDonald's previously. Client Fiat Chrysler invited the shop to two international pitches this year, and the agency won both, says President-CEO Alex Lopez Negrete. One new campaign, Jeep's "Battlefield," takes advantage of U.S. Hispanic soccer expertise by pairing Jeep's
relentlessness with the passion of the Fiat Chrysler-sponsored Italian soccer team Juventus. The spot targets the soccer team's 300 million global fan base.,! Hispanic media buying and planning is dominated by Publicis Media Multicultural's roll-up last year of formerly separate business Tapestry, MV42 and ZO Multicultural, and GroupM Multicultural's brand under the MEC, Mindshare, MediaCom and Maxus names. But various Hispanic agencies, including Publicis's Conill, Interpublic's Casanova//McCann and independent Lopez Negrete, still have their own media departments to plan and buy for clients.! On the media side, Univision Communications' private-equity owners appear no closer to a longdelayed initial public offering, and were reported to have talked with Liberty Media mogul and investor John Malone about taking a stake. Univision created a chief revenue officer post, and in July promoted Steve Mandala to president-advertising sales and marketing, succeeding Keith Turner.! Over at rival NBC Universal Telemundo Enterprises, part of Comcast Corp., Jacqueline Hernandez left in March and wasn't replaced as chief marketing officer.! The Hispanic Fact Pack is available. Order print copies at customerservice@adage.com or call 877-320-1721.
Weekly Focus - August 30, 2017 - Page 4
Black and Hispanic Women Lag in Recovering from the Recession! By Chandra Childers, Ph.D., Gladys McLean - Institute for Women’s Research
The year 2017 marks a decade since the start of the Great Recession, which ran from December 2007 to June 2009.[i] According to the Bureau of Labor Statistics, persons are counted as unemployed only if they do not have a job, are looking for work, and are available for work.[ii] ! The national unemployment rate in June 2017 was 4.4 percent, less than half the June 2009 rate of 9.5 percent.[iii] Although these rates seem to indicate that the labor force has largely recovered from the impact of the Great Recession,[iv] many American women are still struggling—young women in particular. ! This fact sheet examines how gender, race, and age together shape the unemployment experiences of young women and girls, aged 16-39, before and after the recession. Results show that the impact of the Recession differed considerably for women based on age, race, and ethnicity and by 2016, the last full calendar year for which data are available, many women and girls had not seen their unemployment rate fall below their 2007 rate.
Key Findings! • In 2016, the unemployment rate was higher than the pre-recession rate for all women (of all racial and ethnic groups) in each age group.! • Among all women and girls, unemployment rates have consistently been the highest for younger women, those aged 16-19. This is also the case for young women in each of the racial and ethnic groups.! • While women from each racial and ethnic group experienced increased unemployment during and directly after the Great Recession, the rates for Black women and girls were particularly dire. Across all age groups, Black women’s unemployment rates as of 2016 were higher than White women’s unemployment rates at their peak in 2010.! • Hispanic women have the 2nd highest unemployment rate after Black women.! • Asian women in the three oldest age groups (20– 24, 25–34, 35–39) often had the lowest unemployment rates of any group.
Weekly Focus - September 5 2017 - Page 5
NEWS BRIEFS… Facebook snags hit Latino YouTube shows for its Watch video tab! By Saqib Shah, Engadget
Facebook is steadily adding shows to its recently launched Watch video tab for mobile, desktop, and TV. Last week, it nabbed a docuseries based on viral blog Humans of New York, which already boasts a massive following on the social network. The same goes for its latest additions -- two new latino shows that have found considerable success on rival video service YouTube. The weekly programmes come courtesy of digital video network Mitú, and include Mom's Movie Reviews, and What's Good in Your Hood.! In case you're not familiar with Mitú, the online media company claims it attracts around 600 million monthly content views. Its output can be found on YouTube, Comcast's Watchable streaming service, and Snapchat Discover. It's also been busy amassing millions of followers across social media, including Instagram, Twitter, and (its biggest platform) Facebook. That success has brought with it the attention of some notable backers -- the likes of Verizon, YouTube network Awesomeness TV, and ad agency WPP have poured $43 million into the company.! CLICK HERE TO READ MORE
Oil refineries in Hurricane Harvey’s path are polluting Latino and low-income neighborhoods! By QUARTZ!
!
Oil refineries and chemical plants are 24-hour operations. They’re not designed to be turned off. But when a hurricane barreled through the refinery and chemical plant capital of the United States, many didn’t have a choice.! When refineries are forced to shut down—as
were at least 11 along the Texas coast and the greater Houston area, due to Hurricane Harvey—they often release far greater volumes of toxic air pollution than the normal legal limits would allow. In industry parlance, these pollution spikes are called “exceptional events.” The excess pollution is considered an emergency necessity to prevent worse outcomes, like an explosion, so plants are exempt from fines they would ordinarily pay for exceeding their legal pollution limits.! CLICK HERE TO READ MORE
Study: School closures more likely to affect black and Hispanic students! By Education Drive!
The closing of a school can be traumatic for parents, educators, students and entire communities, but past research has shown that the outcomes for students are not always negative. A 2015 study by the Consortium on Chicago School Research at the University of Chicago showed that more than 90% of students whose schools were closed ended up in schools with higher performance ratings. Those who chose not to attend their designated “welcoming schools,” however, sometimes ended up in schools with lower performance ratings. The researchers noted that families also consider multiple factors in choosing another school, not just academic performance, and that many wished they had more information about choices and time to make decisions.! A 2015 New York University study on school closures in New York City showed that the eighth graders who would have attended the schools that were shut down ended up in high schools with higher achievement and attendance than students in a control group. Both studies, however, said more research is needed on how closures affect teachers.! The CREDO study suggests that school districts and charter school authorizers review policies and… CLICK HERE TO READ MORE
Weekly Focus - September 5, 2017 - Page 6
NEWS BRIEFS… Best Ways To Celebrate Hispanic Heritage Month In San Francisco! By Melanie Graysmith, CBS BAY AREA
!
National Hispanic Heritage Month, celebrated September 15 to October 15, is an annual opportunity to recognize the varied contributions of Hispanic and Latino Americans to the United States. The recognition became a month long commemoration in 1988, with the September 15 start chosen to acknowledge the independence day anniversaries of five Latin American countries that declared independence in 1821: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua; Belize, Chile and Mexico independence followed just a few days later. Most importantly, National Hispanic Heritage Month celebrates the presence, achievements and rich contributions of Hispanic and Latino Americans in North America. San Francisco, with its abundance of Hispanic and Latino influence and culture, is full of ways to observe the heritage all month long.! CLICK HERE TO READ MORE
PhD Project Report: NC A&T Business School Led U.S. in Number of Underrepresented Faculty in 2016-17; Rutgers Had Most Among Majority-Serving Institutions! By Markets Insider! MONTVALE, N.J. -- The PhD Project, an awardwinning program to create diversity in management, today released results of its survey on the representation of African-Americans, HispanicAmericans and Native Americans on U.S. business school faculties. North Carolina A&T State University had the greatest number of the three
underrepresented minority groups on faculty, and Rutgers had the most among all majority-serving institutions.! The survey, disclosing the latest numbers available, covers the 2016-17 academic year. North Carolina A&T had 22 African-American, HispanicAmerican or Native American professors on faculty. Howard had 19, Florida A&M 15 and Rutgers 14. Morgan State was fifth with 13.! Rounding out the top ten, were: DePaul, Texas Southern, Florida International, University of TexasAustin and North Carolina Central (see table below).! CLICK HERE TO READ MORE
U.S. now has more than 77 Million in school ! By Central Valley Business Times! The number of people – children and adults -enrolled in America’s schools reached 77.2 million in 2016, a new record, says the U.S. Census Bureau. Since 1996, total school enrollment has grown 9.9 percent.! Enrollment in kindergarten through eighth grade has not significantly changed during the past decade, increasing from 36.1 million in 2006 to 36.6 million a decade later. These 2016 figures show that nonHispanic whites made up nearly 51 percent of all students in kindergarten through eighth grade, while Hispanic students made up 25.1 percent. Black students were 15.1 percent of the total; Asian students were 5.4 percent! The number enrolled in high school remained steady between 2011 and 2016, while full-time college enrollment (undergraduate and graduate) increased over the same time for men, women and all race groups. Full-time college enrollment in 2016 was 75.1 percent of all college enrollment, up from 70.0 percent in 2006 and 66.3 percent in 2000.! CLICK HERE TO READ MORE
Weekly Focus - September 5, 2017 - Page 7
BUSINESS NEWS GC Micro Wins California Hispanic Chamber John Aguilar Award PETALUMA, CA --GC Micro received the California Hispanic Chamber of Commerce’s John Aguilar Procurement Award at the CHCC 2017 convention. The award was given to GC Micro for excellence in procurement and for leading the way for other Hispanicowned small businesses. ! California Hispanic Chamber Chairman Frank Montes presented the award to GC Micro President and founder Belinda Guadarrama at the CHCC Awards Gala in Rohnert Park, California on August 25th. Congressman Mike Thompson was a special guest at the event. Other special guests at the convention included Oscar De La Hoya, Benjamin Ramirez, Cheech Marin, Blanca Rubio, Susan Rubio, Sandra Lopez and the Chairman of the Latino Coalition Hector Barreto.!
businesses, women-owned small businesses and minority owned businesses. She was named Small Business Person of the Year by the State of California. In 2002, GC Micro was recognized by the Small Business Administration as one of the top three small businesses in the United States.! GC Micro has continued to be named one of The Best Places to Work in Northern California.! GC Micro is a firm supporter of programs that build communities and help people expand their horizons. The programs listed on their website are featured examples of GC Micro's numerous community interests and commitments.
In her acceptance speech Ms. Guadarrama stated, “The levels of success that the Hispanic community has achieved in America today is an unrealized dream for the rest of the world.”! Belinda Guadarrama founded GC Micro in 1986. Her firm has received over 250 awards from Fortune 500 firms, the federal government and government prime contractors. GC Micro has received awards for excellence as a supplier from organizations including Lockheed Martin, Northrop Grumman, Sandia National Laboratories, the United States Department of Agriculture, NASA, the US Department of Commerce, Lawrence Livermore National Laboratories and Boeing. GC Micro has been repeatedly named one of the top 500 Hispanic-owned small businesses in America.! Belinda Guadarrama has been recognized for over 30 years for her outspoken advocacy for small Weekly Focus - September 5, 2017 - Page 8
Check Us Out
NATIONAL LATINO EMPLOYMENT NETWORK National, State, and Local-Regional Jobs! Community Relations Coordinator - New York Yankees (MLB)! Political Affairs Officer - United Nations! Military Legislative Assistant - Republican Senator on Armed Services! Senior Director, Media Relations - Sacramento Kings (NBA)! State & Local Manager - Government Affairs - Wireless Infrastructure Association! Associate Director, Research Partnerships - The Michael J. Fox Foundation for Parkinson's Research! Online Order Fulfillment team member - Target, Lincoln,CA! Vice President Youth Market - American Heart Association – Sacramento, CA! Regional Vice President - Numotion – Sacramento, CA! Member Solution Specialist (Personal Banker) - Patelco Credit Union Sacramento, CA! DIRECTOR OF COMMUNICATIONS AND MARKETING - UC Davis, Davis, CA ! Retail Store Manager - Talbots - Sacramento, California!
Recruiting? ! !
Get your job ad seen by thousands each week !
! Only $10 per post!! ! ! Contact us! (916) 914-4665!
adrianp@saclatino.com
Front End Department Manager - Natural & Organic Grocery Store! Sacramento Natural Foods Coop Sacramento, CA 95814 USA
SUBSCRIBE TODAY! Get The Weekly Focus each week in your in-box. Each issue is filled with data, information, news and images to help you and your organization plan appropriately. Only $2 per week!
Editorial Staff Adrian Perez, Editor/Publisher ! John Neri, Associate Editor ! Cecelia Perez, Graphics/Layout ! T.B. Player, Online Distribution/Social Media!
!
The Weekly Focus is a product of SacLatino Magazine and is solely intended for our subscribed readers. Any reproduction, partial or whole, is prohibited. Reprints require prior written authorization. Opinions and views of contributing writers do not necessarily represent those of the Weekly Focus, SacLatino Magazine, and our sponsors. Subscriptions, comments, and guest writer requests may be submitted via email at weeklyfocus@saclatino.com. For advertising requests call (916) 914-4665.
Weekly Focus - September 5, 2017 - Page 9
TECHNOLOGY/ENERGY
Why Are Latinos Being Left Out of California’s Clean Energy Revolution?! By Maricela Morales, CAUSE
With President Trump pushing pipelines and drilling, California leaders have made bold claims about our commitment to clean energy and climate action. A few months ago, Senate leader Kevin de León introduced legislation that would get California to 100% renewable energy by 2045. If you just read the headlines, you would think California is some kind of clean air utopia where every community is shining with solar panels. But in many working-class immigrant communities like Oxnard, we live with a different reality.! Our community is fighting a plan to build yet another dirty gasfired power plant on our coast, next to fields where farmworkers pick strawberries 10 hours a day and public beaches where our hard-working families go to rest. The polluting industry always seems to get dumped in communities like ours, while big oil and gas companies hope to encounter little resistance.! But they were wrong about Oxnard. Our people have lived for generations in a sacrifice zone, alongside power plants, landfills and a toxic waste Superfund site. The fumes from all this heavy industry, combined with airborne pesticides, have led to some of the state’s highest asthma rates in a town where one in five residents don’t have health coverage. In the neighborhood where I am raising my two-year-old son, the same Census tract as the proposed power plant and two other existing plants, the asthma rate is higher than 92% of all communities in California. Enough is enough. We
demand clean air and environmental justice!! For the past two years, hundreds of Oxnard residents have shown up to countless hearings to speak out against this proposed power plant. Our youth have shared their dreams for a future where Oxnard’s coastline isn’t lined with smokestacks. They envision the future de León is proposing with his renewable energy bill. But despite this bold vision, all we see in Oxnard is another gas-fired power plant.! Our community overwhelmingly opposes this power plant, as do our elected city, county, state and federal representatives. Yet it’s still being forced on us because NRG, the largest power plant corporation in the United States, stands to make a lot of money selling dirty energy. Fed up with our voices being drowned out by a process that doesn’t heed public input, our local youth put their bodies on the line in an act of civil disobedience to shut down a meeting of the California Energy Commission, who will decide Oxnard’s fate.! Since that time, an investigation by the Los Angeles Times revealed that California is awash in far more power plants than we need, leaving ratepayers with the bill while they pollute our air. The fossil fuel industry’s greed and dishonesty has been exposed, giving us new hope to keep fighting.!
!
Maricela Morales is the Executive Director of the Central Coast Alliance United for a Sustainable Economy (CAUSE).
Weekly Focus - September 5, 2017 - Page 10
present
Latino Professionals Development Project Saturday, September 23, 2017 7:30 am to 7:00 pm
! Honorable Travis Allen, Assembly Member - 72nd Assembly District
Julio Enrique-Reyes Alvarado Developer/Rainmaker
Double Tree by Hilton Hotel! 2001 Point West Way! Sacramento, CA 95815! Register Here ! REGISTER HERE!
Katy Grimes Investigative Journalist/CoAuthor
Frank Zaccari Author/Motivational Speaker
Adrian Boysel Adrian Graphics/Internet Marketing Silvia Alvarenga/Mike Torres Imperial Homes and Investments
PHONE: (916) 914-4665
Roni Deutch The Tax Lady/Radio Host-The Roni Deutch Radio Show-iheart Radio
EMAIL: info@latinoproexpo.com
Weekly Focus - September 5, 2017 - Page 11
Weekly Focus - September 5, 2017 - Page 12