DALI'S GALA

First worldwide edition

DALI’S GALA International Gran Gala’ of Surrealism

. .celebrating Salvador Dali’ opera, an homage dedicated to surrealism from arts and design industry . .

La idea A partir de un evento similar organizado por el artista Salvador Dalí en los años 70, el formato quiere proponer un ambiente único que combina el arte, la comida , y un diseño elegante en nombre de la caridad. El propósito del evento, que se celebrará en el estilo y los temas, la vida y la obra de Salvador Dalí y, más en general, el movimiento surrealista, será recaudar fondos para algunas iniciativas de caridad.

El format La Gran Gala surrealista sí mismo como un evento único en el panorama internacional por su fusión de arte, la moda, la comida, la música y el diseño. Dentro de una ubicación amueblado surrealista, el mismo que llevará a los huéspedes en su ropa se sirven platos inspirados en la cocina española, francesa y años 20. Incluso la música elegida como fondo, a continuación, prosiga con el ambiente de ensueño típico del surrealismo.

La ubicación La sala de recepción de un hotel grande, el interior de un palacio o un castillo: la Gran Gala surrealista quiere crear una atmósfera onírica y, por lo tanto, se presta particularmente prestigiosa ubicación, encanto y misterio. El formato, debido a su versatilidad, puede tener cabida dentro de otros eventos dedicados al arte, la música, la literatura, el diseño, el cine y la gastronomía.

...SPAIN...COSTA BRAVA ...CADAQUES ......PURE BEAUTY.....

WHO WE ARE

OUR PARTNER DESIGN D’AUTORE WITH MORE THAN 900.000 FANS READY TO CELEBRATE 1.000.000!!

Florence Design Week is a multi-disciplinary and creative project designed to communicate the identity of individuals, businesses, cultures, and societies to the world.

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CROSSING PEOPLE OCIAL MEDIA DESIGN CAMPAIGNS APPS FOR TABLETS FLORENCE WEEKE2013 !

“CROSSING PEOPLE” IS THE TOPIC CHOSEN FOR THE FOURTH EDITION OF FLORENCE DESIGN WEEK. PEOPLE MEET AND CROSS EACH OTHER DURING THE FESTIVAL, THEY EXCHANGE THEIR EXPERIENCES AND DESIRES IN AN UNFORGETTABLE EVENT, THAT PERFECTLY EXPRESSES THE CONTEMPORARY CULTURE OF DESIGN. THE EVENT IS DEDICATED TO ALL CREATIVE ENTITIES THAT ARE WILLING TO PRESENT THEIR CULTURE AND BUSINESS WITH PASSION, THROUGH PARTICIPATION IN A PRESTIGIOUS INTERNATIONAL PROJECT, WHERE DESIGN, LIFESTYLE AND PLEASURE ARE FRAMED IN SOME OF THE MOST PRESTIGIOUS FLORENTINE LOCATIONS. DURING FLORENCE DESIGN WEEK 2013 - CROSSING PEOPLE, THE CULTURE OF A COUNTRY AND THE VALUES OF THE INDIVIDUAL ARE EXPRESSED THROUGH DESIGN IN AN INTERNATIONAL AND VIRTUOUS DIALOGUE.

..THE PROJECT...

FLORENCE - DALI’ - NEW REINASSENCES - WORLDWIDE NETWORK - F CONTEMPORARY SCENE - A NEW FESTIVAL - ONE UNFORGETTABLE NIGHT The Birth of Venus is probably Botticelli's most famous painting. The picture hung in the country villa of the Medici along with "Primavera", indicating that the work was commissioned by the Medici family. Venus rises from the sea, looking like a classical statue and floating on a seashell, in what is surely one of the most recognisable images in art history.

On Venus' right is Zephyrus, God of Winds, he carries with him the gentle breeze Aura and together they blow the Goddess of Love ashore. The Horae, Goddess of the Seasons, waits to receive Venus and spreads out a flower covered robe in readiness for the Love Goddess' arrival. ...celebrating Salvador Dali’ opera, an homage dedicated to surrealism from arts and design industry ... ...DALI’S GALA PURE IMAGINATION...

Dali’s Dream of Venus (1939 World’s Fair Exhibition) Surrealist in nature, Dali created a dream: a fantasty funhouse embodying e Birth of Venus Creation story. Involved live, scantily clad models interacting with installations by Dali, not unlike a play or performance art.

It was described as: Dalí’s Surrealist pavilion, Dream of Venus, featured a spectacular façade curved made up of so protrusions, like that of Gaudí’s Pedrera building, and was accessorized with semi-clothed beauties acting out an underwater fantasy. Neither sleek nor functional, Dream of Venus was an extraordinary example of the artist’s vision and, for fairgoers, an introduction to the Surrealist movement. mystifying

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• e creative and the cuisine.

“All of my tastes correspond to ideas I’ve had since I was a child. For example, the bread that I o• en wear on my head is a hat that I showed up wearing at home when I was six. I emptied out a pan de crostons, a kind of three-pointed Catalan bread, and I put it on my head to amaze my parents.”

It has been noted that eggs, spaghetti, bread, crustaceans, ducks, cheeses, pig hooves, snails and chocolate, were among Dali’s key inspirations, and it is clear from the frequent occurances of such images in his works that this was so. Even his famous melting clocks were thought to resemble the shape of “fried bacon.”

Les Diners de Gala is an opulent cookbook which Dali conceived and illustrated. It showcases Dali’s ornamentation of menus from such legendary restaurants as Maxim’s and La Tour d’Argent and features the recipes of their chefs. Dali stages himself within the sumptuous culinary mise-enscene. Les Diners de Dali moves between ‘sado-masochistic pleasure’, ‘acute sybaritism’, Rabelaisian scatology, religious ecstasy, and anaesthetic asceticism.” With 136 recipes in 12 categories: exotic dishes; eggs & sea food; first course; meats; snails & frogs; fish & shell fish; game & poultry; pork; vegetables; aphrodisiacs; desserts; hors-d’ oeuvre.

The creative and the clothes.

Dali’s Freudian-inspired and dreamlike motifs were never chained to the canvas. In his World’s Fair installation he designed and executed all of the costumes for The Dream of Venus. He reproduced some of his most famous creations into three dimensional objects such as sculpture, furniture, jewelry and fashion. A fashion fanatic himself, Dali was flamboyant in style, including a formidable, and highly recognizable moustache – long, black, waxed straight out to the sides with curled ends. Fortunately for Dali two of fashion’s most legendary designers, Paris-based rivals Coco Chanel, and the avant-garde Elsa Schiaparelli were close friends who inspired him to design clothes. He even collaborated with Schiaparelli on textile design for some pieces of her collection.