PRESS RELEASE 2012

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Florence Design Week Firenze culla del Design Florence, the cradle of Design text by Davide Cattaneo Nuove idee, proposte innovative, opere e installazioni dal mondo della progettazione: dal 22 al 27 maggio scorso, l’intera città di Firenze si è trasformata nella culla del Design. Il Florence Design Week, Festival Internazionale del Design giunto alla terza edizione, ha mantenuto le promesse e ha attirato migliaia di visitatori grazie agli accattivanti format e dalle suggestive location.

Designer esordienti e grandi nomi del panorama nazionale e internazionale, come Dima Loginoff e Giovannetti, sono stati i protagonisti del Festival, sempre più aperto a scenari internazionali, grazie anche alla proficua partnership con London Design Festival e Melbourne Design Festival e con il main partner Design D’Autore. Molto interessante il tema scelto, “Connecting time”, così descritto dagli organizzatori Marta Mandolini e Alessandro Pumpo, dell’Associazione Culturale Immaginae Creative Communication, che commentano anche il successo dell’iniziativa: “La connessione tra passato e futuro, tra linguaggio digitale e forma materica, ma anche connessione tra i diversi linguaggi dell’attualità creativa e imprenditoriale. Un mix di convivialità e business, contaminazioni fertili e virtuose, hanno portato ancora Firenze al centro del dibattito estetico per manifestare una bellezza visiva etica e funzionale agli occhi del mondo. Si è realizzatoun connubio tra mondo degli affari e convivialità, tra incontri b2b per le aziende e art de vivre, lifestyle, pleasure in un modo del tutto peculiare che solo Firenze può offrire”. Tra le novità di maggior successo dell’edizione 2012 occorre senza dubbio menzionare il focus dedicato al Design Russo, ovvero il Russian Pavilion un intero padiglione espositivo allestito, per la prima volta in Italia, presso Lungarno Collection, gruppo Ferragamo. Grande attenzione anche per gli allestimenti d’autore all’interno dei Palazzi Storici fiorentini, all’interno dei quali il design strettamente italiano si è alternato a un focus sul design tradizionale egiziano e sull’arte contemporanea turca. Già deciso anche il tema del 2013: “Crossing People”.

New ideas, innovative proposals, projects and installations from the world of design: the entire city of Florence was a cradle of Design from May 22 through 27. The third Florence Design Week, international festival of design, lived up to its promise, attracting thousands of visitors with its attractive formats and evocative locations. Emerging designers and big names on the Italian and international design scene such as Dima Loginoff and Giovannetti were featured at the Festival, which is becoming an increasingly international event thanks to fruitful partnerships with the London Design Festival and the Melbourne Design Festival as well as its main partner, Design D’Autore. This year’s theme was particularly interesting: “Connecting time”. As described by organisers Marta Mandolini and Alessandro Pumpo of the cultural association Immaginae Creative Communication, who also offered their comments on the success of the initiative: “The link between past and future, between digital vocabulary and material form, but also the link among different idioms in creativity and enterprise today. A blend of conviviality and business, fertile and virtuous contaminations which brought Florence back into the centre of aesthetic debate and revealed a visual beauty which is ethical and functional in the eyes of the world. We managed to establish the right combination of business and conviviality, the right balance between meetings for enterprises and art de vivre, lifestyle and pleasure, in a very particular way which only Florence can offer”. The most successful new features of the 2012 festival undoubtedly included a focus on Russian design, with a Russian Pavilion set up for the first time in Italy at the Ferragamo Group’s Lungarno Collection. The designer installations in Florence’s historic palaces also attracted a lot of attention, where strictly Italian design alternated with a focus on traditional Egyptian design and contemporary Turkish art. 2013’s theme has already been decided: “Crossing People”.

22-27 May 2012

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Florence Design Week www.florencedesignweek.com

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