Portfolio April 2015

Tiles with style

APRIL 2015

Raising the glamour stakes

Vive la difference!

Get your brand noticed

Alan Titchmarsh Interview Green fingered Chelsea Flower Show host +WIN tickets to National Trust gardens

&

Homes Gardens SPECIAL

The region’s largest property publication

FREE

NEW CROWBOROUGH SHOWROOM NOW OPEN!

Bring this advert into our shops to receive 15% off your order in April 2015 *

* Terms and Conditions apply

Crowborough

Brighton

Croft Road Crowborough TN6 1DR 01892 664152 info@mistersmith.co.uk

23 New Road Brighton BN1 1UF 01273 605574 sales@mistersmith.co.uk

www.mistersmith.co.uk

INSIDE Michael Ball, page 21

11

Property News

18

Up My Street in Rottingdean : Gill Siddle, Sussex Blinds

20

Calendar : Out and about in April

24

Talk Money : Where to invest your money

29

Howlett Clarke : Protecting intellectual property

32

Social Media : Property website tools

36

April Collection : The BEST courtyard gardens

43 45 50 59 96 49 55

New Homes : Barratt Homes Cover Story : Strut your brand Gardening : A taste of summer

National Trust, page 50

Cover Offer : WIN tickets to our National Trust Gardens Interiors : Tiles with style The City : Business news and views INTERVIEWS * MOTORING * GOLF * DINING * CAREER LADDER

Alan Titchmarsh BIG interview : Mr Greenfingers discusses the Chelsea Flower Show

Strut your brand, page 45

For advertising and general enquiries contact Lynne Edwards: 07931 537588 lynne@portfoliopublications.co.uk

www.portfoliopublications.co.uk Cover: Image courtesy of John Lewis www.johnlewis.com

Alan Titmarsh, page 96

See PORTFOLIO ONLINE AT www.portfoliopublications.co.uk 15

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spacious Victorian school house conversion in Kemptown. This Brighton’s converted traditiona brick Victorian l Sussex flint and red school over four parts: one part floors is a house contemporary of three home, one part offices and one annexe with part income home from its stylish renovated over basement flat. the last four Skilfully years, its sum and welcomin total is a unique, g family home. spacious Double-fronted windows and with gothic style doorway fronted arch by black wrought stands out on iron railings, a road with a it mix of Victorian housing. Potential and Georgian terraced remains to re-work annexe and the and further develop top floor to compleme the rear and family demands. nt your own particular lifestyle

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Fine & Country 52 Church Road, Hove, East Sussex Tel: 01273 739911 BN3 2FN www.fineandcou ntry.com

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Appear

The Old Scho ol House 39 Chesham Road Brighton BN2 1NB Price: £1,495,0 00 Bedrooms: 5 Bathrooms: 5 Extras: Suntrap courtyard garden; room; Self-con Formal dining tained flat Best Bits: Double height lounge Close to sea; with Mezzani Chain free ne;

Nursery T imes

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IN NEXT MONTH’S PORTFOLIO Find out how by calling Lynne Edwards

MAY 2015

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to PORTFOLIO newsletter and join a cast of thousands See our promotional promotional video now at www.portfoliopublications.co.uk

The PORTFOLIO team Managing Director: Lynne Edwards 07931 537 588 • lynne@portfoliopublications.co.uk

Business Editor: Maarten Hoffmann 07966 244 046 • maarten@platinumbusinessmagazine.com

Production Editor: Fiona McTernan portfoliomagazineproduction@gmail.com

Designer: Sally Wynn portfoliopublications@dollydesigns.co.uk

Chief Sub-Editor and Feature writer: Danny Lenovo portfoliomagazineeditorial@gmail.com

Interiors Editor: Tara de la Motte tara@sussex-homes.co.uk

Published by: All rights reserved. The views expressed in this publication are not necessarily those of the publisher. The publisher cannot accept responsibility for any errors or omissions relating to advertising or editorial. The publisher reserves the right to change or amend any competitions or prizes offered. No part of this publication may be reproduced without prior written consent from the publisher. No responsibility is taken for unsolicited materials or the return of these materials whilst in transit.

S ta ck ley H o us e

BRIG HT ON ROAD | H ASSOC KS Computer generated images are for illustrative purposes only.

STUNNING NEW HOME WITH TRIPLE GARAGE & ANNEXE/OFFICE SPACE IMMACULATE CONTEMPORARY FINISH INSIDE & OUT • Individual detached double fronted house with balcony, offering 4,745sq ft of living space set in a secluded location unseen from the road

• Built-in outdoor Kitchen by fire Magic surrounded by a spacious patio area for easy outdoor entertaining

• Detached triple garage with additional 411sq ft home office or extra living space above

• 7 minute walk to Hassocks Town Centre and mainline station

• Comprehensive Master Bedroom suite with full height vaulted ceiling, extensive fully fitted dressing room and a large en-suite bathroom with freestanding bath

• 41 minutes to London Victoria by rail

• Five further bedrooms, four with en suite bathrooms and an additional spacious family bathroom • Bespoke made-to-order German Kitchen fitted with integrated Miele appliances

• Close to both superb state and private educational facilities including the prestigious Hurstpierpoint College and Burgess Hill School for Girls and a little further afield, Brighton College, all offering excellent bus links.

Offers in the region of £1,595,000

• Open plan Kitchen / Family /Breakfast Room designed to maximise everyday family living with folding doors onto an overly generous secluded garden

For more information, please contact Mansell McTaggart:

01273 843377

www.mansellmctaggart.co.uk

T: 01403 214900 www.green-plan.co.uk

Hova Villas, Hove BN3Villas, 3DG Wilbury Hove BN3 6SE

Hove BN3 Guide Price6SE ÂŁ499,995 ÂŁ1.2m - ÂŁ1.275m 65

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e purchasers only and should not be relied on as statements of fact. facilities are in good working order. 3. All Measurements are approximate.

www.mishonwelton.com

Wilbury Avenue, Hove BN3Villas, 6GH Wilbury

Hove BN3 Guide Price6SE £499,995 - £795,000 £775,000 54

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94 Church Road, Hove, East Sussex BN3 3EB

Tel: 01273 778 877

Newtown Road, Wilbury Hove BN3Villas, 6AB

Hove BN3 6SE Guide Price ÂŁ499,995 - ÂŁ675,000 ÂŁ650,000 45

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facilities are in good working order. 3. All Measurements are approximate.

www.mishonwelton.com

Lorna Road, Hove BN3Villas, 3EN Wilbury Hove BN3 6SE Guide Price ÂŁ499,995 ÂŁ650,000 45

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Inut pharetra. Etiam Etiam faucibus sagittis ex, ex, utrecent ultriciesyears, lectus pharetra. faucibus sagittis ultricies lectus the owners have had the house superbly lacinia sit sit amet. amet. lacinia enlarged, to create a fine master suite. The suite has been very well designed to include, Pellentesque eleifendwith orci in inadui dui feugiatintegrated rhoncus. Nullam Nullam aPellentesque large bedroom useful eleifend orci feugiat rhoncus. sodalesarea, augueen-suite eu ligula ligula semper semper molestie.

Sedand rhoncus study dressing room, sodales augue eu molestie.

Sed rhoncus bathroom. dapibus ex. ex. Suspendisse Suspendisse eget eget rhoncus rhoncus tortor. tortor. quam. quam. dapibus Vestibulum at mi id felis sollicitudin tristique vel sed

Vestibulum at mi id felis sollicitudin tristique vel sed Externally, the house benefits from a lovely, magna. netus netus et et malesuada malesuada fames ac turpis turpis egestas. egestas. magna. enclosed, rear garden, fames whichac enjoys an open and particularly sunny aspect.

94 Church Road, Hove, East Sussex BN3 3EB

Tel: 01273 778 877

Beyond your expectations www.hamptons.co.uk

The Minnels, Hassocks £825,000 A beautifully refurbished four bedroom detached family home situated in a quiet location. EPC: D

Tongdean Place, Hove £2,500,000 Detached executive six bedroom home in private gated estate in sought after location. EPC D

Third Avenue, Hove £650,000 Three bedroom flat with own entrance and private garden. EPC D

Vernon Terrace, Brighton £450,000 Two bedroom first floor flat with balcony in fabulous location. EPC N/A

Hamptons International Estate Agents Hove Sales. 01273 796 061 | Lettings. 01273 796 063

NEWS

NEWS WIN THE ULTIMATE ELECTRIC BUNDLE FOR YOUR HOME! Hamptons International have partnered up with Twentieth Century Fox to mark the release of DreamWork’s Animations Home. Home follows the story of Oh, a loveable misfit from another planet, who lands on Earth and comes to understand the true meaning of the word Home. The film features an A-list voice line-up of stars including Rihanna, Jim Parsons, Jennifer Lopez and Steve Martin.

To celebrate the partnership Hamptons International is offering the chance for clients to win the ultimate electrical bundle which includes: 1 x Samsung smart 3D 48” LED TV; 1 x Samsung sound bar; 1 x Samsung smart 3D Blu-ray player with Freeview+ HD recorder and 1 TB hard drive; 1 x Xbox One; 5 x Xbox One games of winner’s choice; 1 x Canon DSLR camera; 2 x Canon DSLR camera lenses; 1 x Bose portable wireless speaker; 1 x iPad mini 3, 16GB and 1 x Beats by Dre on-ear headphones.

The competition runs until 13th April and is open to all those who instruct Hamptons International to either sell or let their home during the stated time period. The winner will be announced at the end of May. www.hamptons.co.uk

ConveyancingFOCUS By

ISSUE 2 | SPRING 2015

SEARCHES UK First Class Service

CONVEYANCING TODAY SPRING ISSUE

Searches UK recently published the second edition of Conveyancing Focus. Launched at the beginning of January 2015, this is a brandnew quarterly magazine for the searches industry and is published on a quarterly basis by Portfolio Publications.

The magazine features interviews, news, articles and more about trends in the market, new products and commentary from industry experts, plus an interview with TV presenter and architect George Clarke. Existing clients will be sent the magazine, and copies can be requested by emailing info@searchesuk.co.uk or via Searches UK’s website to download a digital version. www.searchesuk.co.uk.

PROPERTY PROFESSIONALS LUNCH

QUICK QUOTE

Speed Up Quoting And Referrals

VEYO

Coming soon

QUALITY SOLICITORS Trends In Conveyancing

RESTORATION MAN

George Clarke on the multi-functional home

www.searchesuk.co.uk

searches-uk-ISSUE2.indd 1

05/03/2015 11:38

The next Property Professionals Lunch will be on the 16th April at Pub du Vin, Brighton.

Organised by Portfolio Magazine and Searches UK, the event is a great way of networking with others in the property industry in an informal environment while also enjoying a three course lunch with wine. There will be a short presentation by guest speaker Paul Addison from DevAssist about planning and development in Sussex, and the whole event is in support of the Rockinghorse children’s charity.

This month’s raffle prize, also in aid of Rockinghorse, is a lunch for two at lovely Blenheim Palace.

To book your place on the event on April 16th, please email Melanie@searchesuk.co.uk as soon as possible to book your place.

PORTFOLIO COMMENT PORTFOLIO welcomes the news that in the recent budget the Chancellor, George Osborne, announced the introduction of a Help to Buy ISA, due to be launched in the Autumn. The Help-to-Buy ISA will see first time buyers given a boost by the Government increasing their savings by 25%.

This means that, for every £200 people save for a deposit, the government will top up by £50. Once savers are ready to buy a home, they will withdraw their savings and receive a government bonus of 25% of the total account balance. The government bonus will be capped at a total of £3,000.

The Government bonus can only be put towards a first home located in the UK with a purchase value up to £450,000 in London and up to £250,000 in all other parts of the UK.

PORTFOLIO 13

THE COST IS JUST £30 PER PERSON (INCLUDING 3 COURSE LUNCH, WINE AND COFFEE) IF YOU WOULD LIKE TO JOIN US PLEASE RSVP: melanie@searchesuk.co.uk

NEWS

NEWS GETTING ON THE PROPERTY LADDER AT UNIVERSITY New research from small business insurer Direct Line for Business suggests that around 280,000 parents of teenagers are hoping to purchase a property for their child to live in whilst at university. The most popular reason (40 per cent) for putting a child on the property ladder is to provide a safe and stable environment to live in. However, financial motivation is also a driver of this trend; a quarter (25 per cent) of parents are hoping for regular income from the property and one in six (17 per cent) are hoping for capital returns.

With high tuition fees and increasing living costs, it is no surprise that parents are looking towards alternative forms of income to support their children at university. The research highlights that one in six (17 per cent) parents also see property as a way of reducing the cost burden for their children living away from home at university through saving money on rent. Research from Direct Line for Business reveals that over a quarter of university students (26 per cent) are currently living in accommodation owned by themselves, family or friends. The Landlord Knowledge Centre at Direct Line’s website has tips and guidance for prospective landlords. www.directlineforbusiness.co.uk

ROOTED IN DESIGN Sprout Home’s Guide to Creative Indoor Planting. A stylish and full-color guide to creatively integrating indoor plants with home decor from the owners of the popular Sprout Home garden design boutiques.

Indoor plants play a large role in the design and feel of a space. Focusing on indoor gardening--from small containers and vertical installations with air plants to unique tabletop creations--Rooted in Design provides readers with the means to create beautiful and long-lasting indoor landscapes.

Tara Heibel and Tassy De Give, owners of the successful Sprout Home gardening stores, offer expert advice for choosing plant varieties and pairing them with unique design ideas. Sharing practical tips honed through hundreds of plant design classes, Heibel and DeGive tell readers everything they need to know to care for their one-of-a-kind green creations. Publication Date: 23 Apr, 2015, £20

WE LOVE: ECOPODS

Let your plants take care of themselves with the Ecopods – self watering planters.

Produced so that your indoor plants and herbs can look after themselves, the Ecopods provide a self-watering function so that you don’t have to worry about your inside greenery losing its life no matter how busy your work or social life may get and their stylish and modern design means they should fit in with your house décor perfectly.

Eco Pod offers a modern, stylish and effortless way to grow herbs, small flowers and plants indoors. Fill the Eco Pod with your desired herbs and water, hang and watch them blossom! £14.95 for a set of two. www.geniegadgets.com We have three sets to give away. Just email your name and address to competitions.portfoliomagazine@gmail.com with Ecopod in the subject line for a chance to win one!

BRIGHTON, UK Hilton Brighton Metropole today unveiled plans for a major £3.75 million renovation, which will see the landmark building transformed this year with refurbished guest rooms, meeting rooms and a brand new restaurant and spa. The announcement marks the start of an exciting year for the hotel which celebrates its 125th anniversary in the spring.

Sascha Koehler, General Manager, Hilton Brighton Metropole, said, “We are thrilled not only to be unveiling our renovation plans for the guest rooms but also to be sharing our plans to open The Salt Room restaurant later this month.

The Salt Room will be a relaxed, informal, urban dining retreat with covered terrace seating and ocean views. The contemporary dining experience is the perfect complement to its sister restaurant, The Coal Shed, and it will showcase the best of British food - with a particular focus on British fish and crustaceans cooked over a real charcoal oven.

Hilton Brighton Metropole will remain open to guests throughout the renovation work. To find out more, contact the hotel on telephone +44 1273 775432 or visit www.hilton.com/brightonmet.

PORTFOLIO 15

maslen.co.uk

Kingsbury Street, Brighton

ÂŁ350,000 FREEHOLD

A charming 2 bedroom terraced town house Located in the vibrant and cosmopolitan Open Market and London Road area of the city it offers easy access to Brighton’s mainline station. The house has a lovely bright and airy feel throughout and offers many features including a woodburning stove, exposed pine floorboards and a delightful patio garden.

Energy rating: D63

Maslen Estate Agents 39 Lewes Road, Brighton BN2 3HQ t:01273 677001 e:lewesroad@maslen.co.uk

LEWES ROAD

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WOODINGDEAN

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HOVE

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FIVEWAYS

BEAUTIFUL homes

KEMP TOWN HOUSE

A

stunning Victorian town house situated in the heart of vibrant Kemp Town. A wonderful south-facing sun terrace and private rear garden are two of the highlights of this contemporary period home. Situated close to the seafront, this property has flexible accommodation throughout, and is ideal for immersing yourself in the Kemp Town lifestyle and embracing the wealth of entertainment the local area offers. Accommodation is arranged over three floors, with a wonderful open-plan kitchen and dining area, office, utility, shower room and garden on the lower level. A spacious sitting room and bathroom occupy the ground floor. The half landing gives access to a fantastic south-facing sun terrace with a few more stairs to the two double bedrooms on the first floor. This is an opportunity to own a truly beautiful home in a fabulous location.

4 College Street Kemp Town Brighton BN2 1JG Price: ÂŁ565,000 Bedrooms: 2 Bathrooms: 2 Extras: South-facing sun terrace; Home office; Openplan basement kitchen Best Bits: Located in vibrant Kemp Town, close to sea Maslen Estate Agents 39 Lewes Road Brighton BN2 3HQ 01273 677001 www.maslen.co.uk

PORTFOLIO  17

UP MY STREET... ...WE SPEAK TO GILL CLAMP ABOUT WHERE SHE LIVES AND WHY SHE LOVES IT

GILL CLAMP IS THE OWNER OF FAMILY-OWNED BLINDS AND SHUTTERS COMPANY SUSSEX BLINDS WHERE DO YOU LIVE? Rottingdean, I love the village, and being able to walk to local shops and pubs.

WHAT WOULD MAKE YOUR DREAM GARDEN? More sunshine!

TELL US ABOUT YOUR HOUSE I live in a detached house with my family and two cats, I fell in love with it because of the open plan living space and amazing views of the windmill and sea.

WHAT HAVE YOU CHANGED ABOUT YOUR PROPERTY SINCE LIVING THERE? We only moved in recently, so have only replaced flooring and carpets, which were supplied by Completely Carpets of Woodingdean. And, of course, fitted plantation shutters, which I love.

WHAT PARKS OR OPEN SPACES ARE THERE IN YOUR NEIGHBOURHOOD? We are lucky enough to have the South Downs on our doorstep and the beach at the end of the road.

WHAT WOULD YOU CHANGE IF YOU WERE IN CHARGE OF THE COUNCIL? The traffic congestion in the City centre is a constant issue for us.

WHAT ABOUT HISTORICAL OR CULTURAL POINTS OF INTEREST IN YOUR NEIGHBOURHOOD? The village has the beautiful Kipling gardens and the village pond.

DO YOU PREFER TO ENTERTAIN AT HOME, OR DO YOU LIKE EATING OUT LOCALLY? I love to eat and socialise in our local pubs in Rottingdean. The Black Horse and The Plough are my favourites. I also love to entertain friends and family at home, especially in the summer.

ARE YOU A SPORT FAN? My husband, Nigel, is a season ticket holder for Brighton and Hove Albion; I`m more of a Rugby fan myself.

ARE YOU A MEMBER OF ANY LEISURE OR FITNESS CLUBS? I have been a member of Virgin Active for years. I did run the Brighton Marathon a few years ago and find exercise a great way to de-stress after work.

WHERE DO YOU ALWAYS TAKE VISITORS? The Lanes, especially the North Laine, for the diversity of the shops and people.

DO YOU EVER HANKER TO LIVE SOMEWHERE ELSE IN THE WORLD? Not at the moment, but who knows what the future holds…?

“I love to eat and socialise in our local pubs in Rottingdean. The Black Horse and The Plough are my favourites” Sussex Blinds, 36-38 Warren Road, Woodingdean, Brighton BN2 6BA 01273 684848 | www.sussexblindsltd.co.uk

PORTFOLIO 18

solicitors Incorporating Johnson McCabe

local & independent

We are local, independent solicitors providing an expert legal service with a personal approach Property

Civil Litigation

• Buying and Selling Property • Re-Mortgages • Freehold Enfranchisement • Lease Extensions • Buying and Selling Investment Properties

• Employment • Debt Recovery • Property • Contentious Probate • Insurance Claims • Fraud Claims to include Defending SOCA Claims • Consumer Law • Neighbour disputes • Dispute Resolution/ Mediation of Claims

Business • Landlord and Tenant and Commercial Property • Buying and Selling Businesses and Shares • Employment Law • Licensing

Commercial Litigation

• Wills • Probate and Administration of Estates • Inheritance Tax Planning and Trusts • Lasting Powers of Attorney and Court of Protection • Elderly Client Care

• Commercial contract/ Consumer Disputes • Director/Shareholders/ Partnership Disputes • Insurance Claims • Construction and Engineering • Commercial Property Disputes • Professional Negligence Claims • Intellectual Property Disputes

Vallance Hall, Hove Street, Hove, East Sussex BN3 2DE

Life and Family

Personal Injury

info@engleharts.co.uk • 01273 204411

• Family and Matrimonial • Co Habitation Agreements/Disputes • Civil Partnerships • Pre-nuptial Agreements • Divorce

• Road Traffic Accidents • Medical Negligence • Accident at Work and on Construction Site • Fatal Accidents • Structured Settlements

Wills and Trusts

For more information please contact us at Engleharts Solicitors:

www.engleharts.co.uk

CALENDAR of events

APRIL Our pick of April events, featuring music, comedy, theatre and Easter events

30 April Alan Carr - Yap Yap Yap No stranger to yap, Alan Carr will be yapping his way around the UK & Ireland with his brand new stand up show ‘Yap, Yap, Yap!’ The BAFTA and British Comedy Award winning comedian, author and chat show supremo returns to his stand up roots with his hilarious take on life.

“An absolute natural on stage… a born storyteller, sheer entertainment.” London Evening Standard “A comedian who owns the space he is working in so much, he could put a flag up” The Independent De la Warr Pavilion. Bexhill-on-Sea, 8pm. www.dlwp.com

7 April

4 April

McBusted

Orquesta Buena Vista Social Club

With the excitement of 2014’s arena tour still ringing in fans’ ears nationwide, and almost exactly one year on from their formation, McBusted return to the live stage. McBusted announced their debut elevendate tour for 2014 last November, with the initial shows selling out in an hour. Due to phenomenal demand from fans and the general public, it swiftly became the UK’s largest arena tour of the year, played to a staggering 350,000 people across an amazing 35 sold out arenas, culminating in a show-stopping headline performance at Hyde Park to 60,000 people.

Now armed with their debut album, and a massive single ‘Air Guitar’, the six-piece supergroup are back.

Brighton Centre, 6.30pm, www.brightoncentre.co.uk

After 16 years of thrilling audiences around the world, the Orquesta Buena Vista Social Club is set to bid ‘Adios’ with a farewell world tour, which includes a return for the group to the iconic Royal Albert Hall.

The group, which has been touring the globe in different forms, guises and combinations since 1997, grew out of the release of the Grammy Award-winning best-selling album Buena Vista Social Club, and its line-up continues to include a number of the original artists featured on the landmark recording and film. The group has evolved into a customised, dynamic, multigenerational big band in which veterans and younger performers have combined to celebrate Cuban musical tradition with flair and élan.

Dome Concert Hall, Brighton, 7.30pm. www.brightondome.org

11 - 12 April | Romeo & Juliet A small troupe of travelling players from the award-winning Shakespeare’s Globe presents Shakespeare’s classic tale of star-crossed lovers. Performed on an Elizabethan-style stage, this stripped-down version breathes new life into one of the greatest of all love stories. A violent street brawl between their rival families is the prelude to Romeo’s first encounter with Juliet. Despite this, and the fact Juliet has been promised to another, they fall in love. But any plans for their future happiness are cruelly destroyed by renewed violence between their families and tragedy begins to unfold.

Connaught Theatre Worthing. 7.30pm, Sunday matinee 2pm www.worthingtheatres.co.uk

20 PORTFOLIO

CALENDAR of events

Until 19 April SpongeBob To celebrate the launch of The SpongeBob Movie: Sponge Out of Water, Sea Life Brighton will be hosting SpongeBob’s Spongehunt from 27 March to 19 April 2015. Visitors will help SpongeBob find his friends hidden throughout SEA LIFE Brighton so that they can go on their most super-heroic adventure yet to find the missing Krabby Patty formula!

As well as participating in the Spongehunt, visitors to Sea Life Brighton this Easter will be able to enjoy Jurassic Seas, a thrilling interactive installation making its global debut at the aquarium. The installation is the first of its kind in the world, bringing ancient marine dinosaurs back to life with cutting-edge motion-sensor technology.

Sea Life Brighton is open every day except Christmas Day from 10am.

Tickets are priced from £9.95 per person online.

Visit www.visitsealife.com/brighton for more information.

14 April Michael Ball Double Olivier Award winner, multi-platinum recording artist and a hugely popular radio and TV presenter, Michael Ball returns to The Brighton Centre.

November 2014 saw the release of Michael’s latest album ‘If Everyone Was Listening’, featuring 15 tracks chosen by him to include a mix of individual classics, award winners and contemporary songs spanning the years 1960 to 2013. For more than 25 years Michael has been at the top of his game, starring in musical theatre productions in the West End and on Broadway winning critical acclaim, a devoted following and awards for his stage work and recording career. www.brightoncentre.co.uk

21 April Marc Almond

13 - 18 April | The Producers The smash hit Broadway musical comedy starring Jason Manford as Leo Bloom, Phill Jupitus as Franz Liebkind and Louie Spence as Carmen Ghia.

Based on Mel Brooks’ much-loved Academy Award-winning movie, The Producers, it is a hilarious musical comedy that has taken Broadway and the West End by storm, winning a record-breaking 12 Tony Awards and 3 Olivier Awards.

Impoverished by a string of flops, New York producer Max Bialystock recruits timid accountant Leo Bloom to help him pull off Broadway’s greatest scam. Together they aim to produce the worst show ever and run away to Rio with millions, but they soon learn that showbusiness can always find a way to kick you in the teeth.

Filled with fabulous costumes, glamorous dancing girls, hysterical show tunes - including the classic Springtime For Hitler.

Theatre Royal, Brighton. For times and prices visit www.atgtickets.com/brighton

Iconic singer and performer Marc Almond has announced a full UK tour in April 2015 to follow the release of his much-awaited new record, entitled The Velvet Trail. Almond, who released a 4-track EP in 2014 with collaborations including Jarvis Cocker (Pulp) and Carl Barat (The Libertines, Dirty Pretty Things), will perform a mix of old and new material. The eclectic Soft Cell artist, last year’s recipient of the Ivor Novello Inspiration Award, is currently touring with Jools Holland following the 2013 triumph of his award-winning Ten Plagues song cycle performances and subsequent album release.

Dome Concert Hall, Brighton, 7.30pm. www.brightondome.org

PORTFOLIO 21

52 Church Road Hove, BN3 2FN • Tel 01273 778844 113 St. Georges Road, Brighton BN2 1EA • Tel 01273 685111 10 Station Road, Portslade BN41 1GA • Tel 01273 383830

Chichester Drive West, Saltdean - £650,000

Brighton Office 01273 685111

A unique and individual five bedroom, detached family home with stunning triple aspect views. Originally a bungalow with a separate annexe, the building has been sympathetically extended by the current owner to form a versatile, three storey home, the lower level forming a selfcontained apartment. Retaining the original, distinctive Spanish tiled green roof, the property still maintains the character imposed on it when first built in the 1920s. It boasts a mixture of traditional materials with an airy modern layout including landscaped front terraces and its beautiful rear sun terrace and secluded Spanish style garden. EPC rating E.

Panorama House, Vale Road, Portslade - Prices Starting from £130,000

Portslade Office 01273 383830

Panorama House is an up-to-the-minute, brand new development comprising spacious studios, one and two bedroom apartments and one stunning penthouse. Rising from the original Panorama Travel Head Office building, these forty six desirable homes form a new gated community bearing the latest hallmarks of modern design for contemporary living. Available April 2015.

22 PORTFOLIO

www.sawyerandco.co.uk

Wykeham Terrace, Brighton - ÂŁ350,000

Hove Office 01273 778844

This upper maisonette with rear terrace occupies the top 2 floors of this gorgeous Grade II listed building right in the vibrant city centre.

Wykeham Terrace is a row of early 19th-century Gothic style buildings ideally placed to take advantage for everything that the city centre has to offer. The famous Lanes are a short stroll from here, shopping facilities are practically on your doorstep and the beach and station are nearby too. EPC Exempt.

Your Local Multi-Award Winning Estate Agent Bronze Sawyer & Co South East Agency of the Year

BEST

BEST

LETTING AGENT in Brighton And Hove

ESTATE AGENT in Brighton And Hove

2014

2014

Winner 2015 GOLD WINNER SOUTH REGION

for

CUSTOMER EXPERIENCE

sawyerandco.co.uk

for

SAWYER & CO

CUSTOMER EXPERIENCE

www.sawyerandco.co.uk

Brighton office now open

TALK money

INVEST FOR SUCCESS Claire Cook from Independent Financial Advisors Talk Money looks at how and where to invest your money right now

T

he interest rates have been so low over the past few years that savers have really suffered. Many are at a loss as to where to invest their money, trawling the high street for higher rates or looking online. People have become more astute and inventive, making sure they use their cash ISA allowances each year, carefully spreading their money amongst several banks and building societies.

The providers have become clever with their marketing, offering high rates for a certain balance, or a certain period of time, but all this needs diligence! You should be careful of rate end dates or investing over the limit; the terms may not be so attractive.

To keep the best rates for your money is hard work, and you need to keep on the ball.

Sometimes people get a sudden inheritance or sell a property and end up with a large lump sum. This is when they can become confused about where to invest. There are only so many financial institutions, and with a limit of £85,000 with each covered by the Financial Services Compensation Scheme (FSCS), it is easy to get stumped.

This is when many seek the advice of an

24 PORTFOLIO

Independent Financial Adviser (IFA) . People used to have unquestioning trust in banks, but with the events of the past few years, for many this is no longer the case. An IFA can look at the whole of the market and work out where best to invest your money.

Clients I see are often pleasantly surprised that even with a low risk investment, it is still possible to get higher returns for your money than with cash investments.

“To keep the best rates for your money is hard work, and you need to keep on the ball.”

Some of you may have an IFA already, but having worked in this industry for over twenty years, I can confirm that things have really moved on. We now have stateof-the-art systems for managing money, ensuring it is invested with a good number of top fund managers for diversification and management of risk. Not only that, our client portal means that you can keep

in touch with the value of your investment.

Gone are the days of getting a statement only once a year!

What areas will an IFA take into account?

Firstly, what is your attitude to investment risk? You may be very cautious with your investments, or you may be happy taking a medium or more adventurous risk. What do you want your investment to do for you? Do you want growth or income, or a combination of the two? What is your tax situation? Your investment should be tax efficient and work in combination with other income or investments you may have.

If you need advice on investments, or any other aspect of financial planning, please call me, Claire Cook, on 01273 224667. I offer a free initial consultation and would be very happy to help. www.talkmoney.co.uk

Talk Money is a trading style of Aspect 8 Ltd, which is an appointed representative of Best Practice IFA Group Ltd, which is authorised and regulated by the Financial Conduct Authority. The value of investments can fall as well as rise, and you may not get back the amount invested.

in association with Sawyer & Co

Fine & Country 52 Church Road, Hove BN3 2FN

Dumbrells Farm, Sayers Common

EPC: D

With endless potential for further development (subject to consents) this property is a real investment opportunity. Located on the edge of the charming residential village of Sayers Common, this substantial mid-Sussex farmhouse, together with a four bedroom Grooms Cottage, original granary, 5 stables and a spectacular Sussex Barn, sits on an impressive 10.7 acres of beautiful countryside. The sixteenth century farmhouse was extended in the 70s to its current size and layout and is impeccably presented, forming a perfect example of traditional architectural features perfectly juxtaposed alongside urban style décor and contemporary fixtures. Recently refurbished by its current owner, the property is now a blank canvass for some inspired interior creativity.

Tel: 01273 739911

Deanway, Hove

OIRO £1,975,000

EPC: Exempt

Elegant 4-bedroom family home with raised south-westerly views above Hove Park.The kitchen and its adjoining raised terrace are appropriately the focus of this home. With south-westerly views over the garden and towards Three Cornered Copse, there’s an undeniably rural feel here.

When the patio doors are swung open it’s birdsong to be heard on this peacefully quiet road high up in Tongdean. First bought off-plan in the 70s then with one change of owner in the 80s it is fair to say that this sandy brick property, solidly built by Anston, is rarely on the market. Styled mainly in soft neutral its well-proportioned rooms impart a relaxed elegance.

Tel: 01273 739911

£875,000

Tel: +44 (0)1273 739911

BEAUTIFUL homes

REGENCY STYLE B

eautifully renovated central Brighton Regency town house in sight of the sea. Located in the Montpelier and Clifton Hill conservation area, this stylish gault brick and bow-fronted property has the seafront right at the end of the road. Set over five floors, period and modern effortlessly blend to create a family home that is fresh and contemporary yet with understated traces of its early 19th century heritage. Attention to detail in the renovation shines through in the quality of finish, from its double-glazed and paned sash windows to the conserved and embossed Fleur de Lys wallpaper. Each floor has either a large through room or two individual rooms, all ingeniously planned during renovation to impart an overall balance. Muted grey-taupe colouring from Farrow & Ball along with toning flooring and bathroom tiling, is accented with soft white, conveying a featherlight yet confident style signature throughout.

41 Montpelier Road Brighton BN1 3BA Price: OIEO ÂŁ 1,250,000 Bedrooms: 5 Bathrooms: 2 Extras: Grade II Listed; Bespoke kitchen with white Corian worktops and island Best Bits: Engineered, bleached wood flooring concealing underfloor heating; Dining area with patio doors to outside Fine & Country, 46 Church Road Hove, East Sussex BN3 2FN Tel: 01273 739911 www.fineandcountry.com/uk/ Brighton-and-Hove

PORTFOLIO  27

Bognor Brighton Chichester Crawley Crawley Down Eastbourne Felpham Goring

01243 624726 01273 287210 01243 624725 01293 762326 01342 349709 01323 458167 01243 624727 01903 641736

Horsham Country Homes Hove Kemp Town Lancing Littlehampton Midhurst North Bersted

01403 342210 01403 342211 01273 287211 01273 287212 01903 649091 01903 649093 01730 402032 01243 624728

Preston Park Rottingdean Steyning Storrington Worthing Western Road Newhaven Newhaven Lettings

01273 287213 01273 287214 01903 641734 01903 641735 01903 649092 01273 649092 01273 803207 01273 803254

Saltdean 01273 803221 Saltdean Lettings 01273 803275 Peacehaven 01273 803236 Peacehaven Lettings 01273 803307

EPC D

EPC D

EPC D

Hove

Brighton

Hove

£875,000 - £900,000 | 01273 287211

£600,000 - £625,000 | 01273 287213

£575,000 - £600,000 | 01273 287211

This stunning six bedroom link detached family property includes three reception rooms, kitchen/breakfast room with electric Aga and a conservatory.

Four Bedroom Victorian home featuring an extended kitchen/breakfast room situated within walking distance of Preston Park train station.

A superb four bedroom family property located in Goldstone Valley only moments from Hove Park including a large south west facing rear garden.

ST IN

W IO NE RUCT

ST IN

W IO NE RUCT

N

N

FANTASTIC DETACHED FOUR BEDROOM HOME IN WESTDENE This lovely four bedroom detached house is in the sought-after Westdene area. The many benefits include a paved driveway big enough for four vehicles, a family kitchen with south facing conservatory leading to the large southerly aspect rear garden and spacious living EPC EPC D EPC C accommodation throughout as well as aCswimming pool.

The flexible accommodation comprises a spacious entrance hall, a bay fronted lounge, a feature Telscombe kitchen/breakfast Saltdean Brighton Cliffs room, a reception room/ A well proportioned Thisgarden well presented home utility room, andthree a great south-facing lawned rear with decking and swimming pool. A delightfully spacious bedroom detached bungalow in the centre of a popular bungalow occupying an situated in an enviable, eclectic community is light, enviable corner position elevated position with and colourful, with with a sunny wrap around Contact:views Kingout & Chasemore Preston Park Office. bright Tel: 01273 | prestonpark@kingchasemorecountrywide.co.uk stunning to sea. spaces which505141 can be adapted landscaped garden and for flexible living. ample off road parking. £425,000 - £440,000 | 01273 306661

£350,000 | 01273 287210

£325,000 - £325,000 |

GUIDE PRICE: £585,000 to £625,000

ST

IN

W ION NE RUCT Awaiting EPC

EPC C

Rottingdean

Brighton

A two bedroom ground floor apartment situated in a private gated development with a communal swimming pool, tennis court, driving range, gym and sauna.

Very spacious two bedroom second floor apartment in the very sought after Marina Village just a short distance from Brighton’s seafront and beautiful marina.

Newhaven

Modern detached family home comprising lounge, through kitchen/dining room, three bedrooms, en-suite shower room and attached garage.

DETACHED • SOUGHT AFTER AREA • SWIMMING POOL

£300,000 - £330,000 | 01273 287214

£250,000- £275,000 | 01273 287212

£250,000 - £260,000 |

We We sell sell more more homes homes to to London London Buyers

•

Sales

kingandchasemore.co.uk

•

Lettings

•

Land & New Homes

•

LEGAL matters

“Intellectual property will apply to all businesses in some form”

PROTECT YOUR BUSINESS Howlett Clarke advises new businesses how to protect their Intellectual Property

T

his past year has seen record-breaking figures for new businesses created in the UK, with Brighton ranking fourth behind the likes of London, Birmingham and Manchester. Most of us realise, however, that registering a new business with Companies House is the easy part.

Although it is true that a significant number of start-ups do not last the distance, it is also true that most will encounter obstacles to their success. One such obstacle relates to intellectual property.

Intellectual property (IP) pervades a business and is not always at the forefront of thought, a common mistake, when one is immersed in business ideas, market research, business plans, seeking funding - in short, trying to get the business off the ground and en route to success.

Before embarking on setting up your business, you should think hard about your intellectual property and possibly develop a strategy: do you currently have IP that you will be relying upon to set up and run your business? Do you actually

own this IP? What IP will you be creating once the business is running? How do you protect it? These are common questions that should be given some thought, ideally before the business is set up.

There are a number of pitfalls to not considering intellectual property issues when starting out in business, including: • Not being able to use (or continue to use) the business name you wanted. This could be costly if you have already expended funds developing your brand.

• Someone staking a claim to your business/ idea. This could spiral into a costly legal dispute and be potentially damaging to your reputation.

Intellectual property is not something that applies only to tech, IT and media start-ups.

It will apply to all businesses in some form, whether it is protecting the business’ name and logo as registered trademarks, its products as registered designs or patents, or, its product packaging through copyright.

As with most things in life, formulating your IP strategy sooner rather than later will serve your business better and hopefully enable you to avoid the common pitfalls suffered by start-ups.

If you have an intellectual property issue or would like to discuss your IP strategy with Howlett Clarke’s IP solicitor, Tariq Sayfoo, then please get in touch using the contact details below.

Tariq Sayfoo is a Solicitor with QualitySolicitors Howlett Clarke 8-9 Ship Street, Brighton BN1 1AZ. 01273 327 272. www.qualitysolicitors.com/howlettclarke See more from Howlett Clarke at www.portfoliopublications.co.uk

PORTFOLIO 29

9 Offices Covering Brighton & Hove 27 Offices in Sussex 37 Offices in London KINGSWAY, HOVE Newly available impressive detached family home with direct sea views located on the Kingsway, Hove. Comprising lounge through diner, kitchen, additional reception room, utility room, five double bedrooms, bathroom, shower room and separate WC, sun room, garden, garage and parking for multiple cars. EPC C.

PRICE £999,950

Drew Bailey, Hove Office: 01273 820280

WITHDEAN CRESCENT, BRIGHTON Fox and sons are delighted to offer for sale this beautifully presented four bedroom detached house, situated in the favoured Withdean Area of Brighton which benefits from its own swimming pool. This specialist house comprises through lounge/dining room, fitted kitchen/breakfast room, four bedrooms (potential bedroom five), family bathroom and en suite, integral double garage with private driveway and attractive landscaped gardens with heated swimming pool and garden office. Situated between The Approach and Varndean Gardens within reach of the Varndean/Balfour Schools campus & Preston Park Station.

PRICE: £864,995

Robert Harding, Preston Park office: 01273 508761

BRUNSWICK PLACE, HOVE A stunning Grade II listed, first floor Regency converted apartment situated in the sought after ‘Brunswick Town’ conservation area close to Western Road with its local shops, restaurants, bars and cafe’s and within easy reach of the seafront and the City Centre. This bright and spacious apartment has two bedrooms, open plan kitchen/living area and a full width balcony to front with sea views. Viewings come highly recommended to appreciate this fantastic property.

PRICE: OFFERS IN EXCESS OF £350,000

Jonathan Lloyd, Western Road Office: 01273 777000

OLD HIGHLANDS COURT, BOLNEY Beautifully presented 3/4 bedroom detached property in the popular village of Bolney with approximately ¼ acre of an acre of beautiful gardens and benefitting from en-suite to master, downstairs cloakroom, separate utility room, external storage and double garage. EPC TBC.

GUIDE PRICE: £675,000 - £700,000

Samuel Quick, Haywards Heath Office: 01444 450105

www.rightmove.co.uk www.primelocation.co.uk www.fox-and-sons.co.uk

COURCELS, KEMPTOWN SEAFRONT One of the largest penthouses in Brighton at 2470 sq ft. This stunning and unique seafront penthouse has spectacular views out to sea and inland. Arranged over two floors it is ideal for entertaining with large roof terraces as well as numerous balconies. There are three main bedrooms all with modern en-suites. Underground parking is provided for several cars.

Price ÂŁ825,000 Edward Middle, Kemptown Office 01273 688148

Portfolio’s guide to getting unplugged

PORTFOLIO’S GUIDE TO GETTING UNPLUGGED The best way of doing business is actually to meet in real life social or networking circles – people like to do business with people they have met and got to know personally. Talking one-on-one and seeing people in the flesh cannot be replaced by technology.

And if you just want to ignore all the advice to ‘get connected’ and give your eyes and ears a rest – or perhaps you just want to unwind with your family – we set out below 10 easy ways of going cold turkey.

1.

Set up tech free zones – Try making parts of your home unplugged, screen-free zones.

2. Try a detox hour – Go for a run, unplug at lunchtime, relax, read a book and unwind.

3. Turn off notifications – Disable the alerts on your device and focus on one thing at a time.

4. Make a plan – Write a list of activities and plans to meet people without a device.

5. Remember the moment – Instead of taking a picture with your phone, just try and remember it instead.

6. Buy an alarm clock – Lose the phone at night and unwind before sleep without a bright screen.

7. Set up meal-time amnesty – Put the families’ phones on silent and or put in a box during mealtimes. Connect with friends and loved ones by giving them your undivided attention.

8. Create a sanctuary – Meditate or listen to music to reduce stress levels.

9. Go on an unplug holiday – Put them all away and enjoy a sense of freedom whilst doing some physical activity to fill the gap.

10. Reduce the numbers of sites to check – Concentrate on just a few, but necessary, areas that are worthwhile and cut out all others that don’t add value to your life.

(Some material taken from Unplugged – How to Live Mindfully in a Digital world

by Orianna Fielding)

“When optimising their websites, agents need to think through the eyes of a landlord and vendor, asking; how do we get them to respond and engage?”

32 PORTFOLIO

SOCIAL media

LEAD THE WAY In the second of a regular Social Media column, Craig Vile from Angels Media looks at how to turn your website traffic into vendor and landlord leads

A

fter focusing in my last column on the benefits of social media and how it generates traffic, it’s now time to think about how to convert that traffic into genuine leads. Let’s face it, you can have as much traffic as Amazon, but if it’s not generating vendor and landlord leads for your agency then it’s pointless.

From working with a wide array of estate and letting agents over the past few years, one thing I have noticed time and again is that many agents’ websites are not structured to attract vendors and landlords.

The ‘firstfolds’ of many agents’ sites – the most important part of the site in terms of catching a visitor’s eye – are filled with featured properties and property search facilities. The problem here is that these features are aimed at prospective buyers and tenants.

Most agents would agree that these days the majority of buyers’ and tenants’ needs in the initial stages of a transaction are satisfied by the portals Rightmove, Zoopla, and now OnTheMarket.

So, some agents are targeting the wrong demographic on the homepage of their websites. Don’t get me wrong; featured

properties and property searches are still important but just don’t need to be as prominent.

When optimising their websites, agents need to think through the eyes of a landlord and vendor, asking ‘how do we get them to respond and engage?’

The answer is a clearly defined call to action. The most common – and possibly effective – is a free instant online valuation.

Nearly all agents have a valuation form. No one likes filling out long forms, though, and from experience, it is only ‘extremely hot’ leads who tend to fill these out.

An online instant valuation, however, is a great way to attract tentative potential vendors and landlords. They may not want to be bombarded with sales calls, but they most certainly will want to know how much their property is worth.

In exchange for just their basic contact details, an instant valuation gives the user an accurate figure as well as a price range and gives the agent the opportunity to follow up and offer a more in-depth valuation. This process presents the opportunity to become the first agent in the area they are speaking to.

Other popular calls to action agents use to generate leads are live chat facilities, free seller’s packs and free mortgage or conveyancing quotes. When using live chat it is important to make sure that it really is manned 24/7 – there are companies that do this. If it is not, this will reflect badly on your business and could result in a lost client. It’s key to remember that people react differently to different calls to action, so it can be valuable to cover several bases.

You will be surprised how many vendors and landlords are visiting your website, and by targeting it effectively, before long you will see the number of incoming vendor and landlord leads increase significantly.

Next month I will be discussing client retention.

For further advice on lead generation and digital marketing, please get in touch on: craig.vile@angelsmedia.co.uk.

Need more BEAUTIFUL homes

STOCK? Introducing “Value My Property”

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The tool sits on an agent’s website and provides

Having additional traffic visit your site is great, but it won’t pay the bills!

To help convert the traffic into quantifiable leads, we have designed an innovative website tool for our sales and letting agents. The application will simply sit on your website and turn the traffic that you have generated to the website into leads, which are then emailed to you.

The app works by providing visitors the opportunity to receive an instant, online valuation of their property. In order to receive the valuation, the visitor is required to submit their contact details before they are presented with a real time valuation of their property. The visitor’s contact details are therefore captured and sent to your negotiators as a lead to contact and

visitors with an instant online valuation of their property for sales or rentals, as well as a Google street view of their property and information about the local area (200 words or so).

Quickly respond to hot leads!

In order to receive the valuation the user has to enter in their details. These details are then emailed - as a hot lead - straight to the agent so that the agent can call them and discuss their requirements.

convert into a client.

Your current website:

With the VMP tool:

Traffic

Traffic

Leads

Leads Lost to Competition

To find out more, call us on

Lost to Competition

020 8663 4963

or you can email us at craig.vile@angelsmedia.co.uk Angels Media 5 Arbemarle Road, 34 PORTFOLIO

Beckenham, Kent BR3 5HZ

We guarantee a 20% increase in vendor and landlord leads

an elsmedia Your marketing solution.

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OVERSEAS

TURKISH TOURISM

Turkey is now the world’s 6th most popular tourist destination. Suleyman Akbay of Oceanwide Properties explains what makes Turkey so appealing as an investment

T

he Turkish Statistical Agency reported revenue generated from tourism in Turkey for the first nine months of 2014 reached record levels of $26.6 billion. The UN World Tourism Organisation stated that Turkey is now the world’s 6th most popular tourist destination and Turksat recorded a 66% rise in foreign house sales, year on year, for the first 10 months of 2014.

“There is a noticeable shift in the Turkish property market as visitors, who used to be looking for a holiday home to buy, now realise the potential of owning a property with such superb capital and rental returns,” says Suleyman Akbay, MD, Oceanwide Properties.

“For example, we have an immaculate apartment with stunning views of the sea with a guaranteed rental of 6% for two years and this is for an investment of just £49,950”. This onebedroom sea view apartment on an exclusive holiday village complex with a choice of four pools is in Kalkan, Turkey. Can sleep four.

Turkey has a great appeal to British and European holidaymakers, confident they will get far more for their money. Although many tourists will opt for the normal package holidays and hotels, the demand for villa and apartment lets is also greater than ever. For a family or group, choosing to rent a private property can be far more cost effective than the hotel alternatives,

with the bonus of privacy, additional space and self catering.

Suleyman Akbay said, “2014 was a great year for the Turkish real estate market. As expected, cities such as Antalya and Istanbul saw the biggest rise in foreign investment, and now the highly popular coastal region of Fethiye is currently campaigning to become a Province (City) in its own right. Should this be granted, we are expecting to see an increase in tourist numbers, property prices rising and far more Turkish and foreign investment in the area.”

Fethiye is a large region on Turkey’s stunning Turquoise coast. With a wealth of homes from

which to choose and a region steeped in history, Fethiye encompasses modern day living, with millions having been spent in recent years to create a new town square, marina, park and extensive promenade linking with Calis and offering a cornucopia of international restaurants, bars and cafes.

Suleyman concluded, “Investing in a forwardthinking region like Fethiye, which is actively seeking to improve its infrastructure even further, makes sense. City/Province status would be a major bonus for buyers of homes in Turkey”.

Oceanwide Properties www.oceanwideproperties.co.uk

Charming detached four-bedroom villa in Gocek overlooking the Marina. Situated on highly desirable, fully-serviced residental complex. Five minutes from Gocek marina. 20 minutes from Dalaman International Airport. Approx. £179,950 PORTFOLIO 35

THE collection

THE APRIL COLLECTION Patios and courtyard gardens can be some of the prettiest suntraps. Here are some of the lovely examples we have found…

Sun trap The Old School House, Chesham Road, Brighton A period Victorian building with spacious accommodation, plus a self-contained apartment and a two-bedroom annexe. State-of-the-art appliances and ultra modern technology blend with the practicality of the open-plan space, including underfloor heating beneath the stunning marble flooring. The formal dining room features Gothic style windows and the large, double-height living room has a mezzanine accessed by a spiral staircase. To the west, there is a floor-to ceiling wall of glass, which floods light into the space. French doors led to a west-facing courtyard garden with a Mediterranean terrace that is the ultimate suntrap.

Price: £1,495,000 Winkworth 01273 772 175 www.winkworth.co.uk

36 PORTFOLIO

THE collection

Full of character Seafield Road, Hove A delightful three-storey modern town house that nevertheless oozes charm and character and almost feels somewhat ‘Mews’like. Having only two previous owners, this wonderful home lends itself to a diverse way of life, whether it’s a first house purchase, a permanent residence or a buy-to-let investment. With accommodation over three floors, the property has many benefits and features, including off road parking, garage, attractive kitchen breakfast room leading to west-facing patio, a spacious through lounge/diner and two bedrooms.

Price: £485,000 Hamptons International 01273 230230 www.hamptons.co.uk

Cottage style Burnes Vale, Rottingdean This three-bedroom, flint-fronted cottage-style property was the original show home in Burnes Vale, the award-winning private development built by Rydon Homes in 2001. The house features a ‘Paula Rosa’ kitchen/breakfast room, a separate dining room, three good size bedrooms, a west-facing balcony off the master bedroom giving stunning views, en-suite shower room to the master bedroom, additional family bathroom suite, and a downstairs separate WC. Outside is a paved, walled rear garden area with a selection of trees, flowers and shrub borders. There is also a garage and private parking and vacant possession.

Guide Price: £600,000 to £650,000 King & Chasemore 01273 301066 kingandchasemore.co.uk

Paved garden Ruskin Road, Hove This lovely, mid-terraced 4-bedroom family home is situated in the sought-after residential district of ‘Poets’ Corner’ in Hove.

A wealth of local shops and amenities are close by – as well as Stoneham Park and popular West Hove Junior School - making the house ideal for families. Hove and Aldrington train stations are both within easy reach for those looking to commute to work, and Hove’s popular seafront is just a short walk away. The pretty paved garden is sunny and low-maintenance.

Price: £495,000 Fox & Sons 01273 820280 fox-and-sons.co.uk PORTFOLIO 37

LEGAL

OVER THE LIMIT? As the 20mph speed limit becomes the norm in residential areas in the UK, David Crosby of Crosby & Woods Solicitors asks if enough is being done to enforce this

T

he normalisation of a 20mph speed limit

lower speed limit in residential areas.” In a

shows ( the introduction of compulsory seat

in all built up areas in the UK is growing

subsequent reply to clarify matters, Suzette

belt usage, the imposition of a drink driving

every day. At present large cities, including

Davenport, ACPO’s lead on roads policing, said

limit) respond far better and far more quickly to

Brighton & Hove, have established 20mph areas,

“...it is incorrect to say that police officers are not

having absolute clarity as to what constitutes an

and soon data will be available which shows

enforcing 20mph speed limits...neighbourhood

offence, and an expectation that it will then be

whether this has actually improved driving

policing teams...[are] ensuring that local...issues

uniformly enforced. We believe it is essential for

behaviour and reduced the number of accidents.

and concerns are identified, so that a police force

a clear statement to be given so that all drivers

At present, enforcement of these lower speed

delivers an appropriate policing response. This

will understand the consequences of knowingly

zones appears to be a grey area where official

applies to enforcement of 20mph zones as to any

exceeding the new limits.

announcements are often quite conflicting.

other area of policing”.

For an initial discussion, and where appropriate,

An article in Road Safety GB perhaps best

The question, then, is whether 20mph limits are

court representation in respect of any speeding

highlights this confusion when it reports “MPs

rigidly enforced or not at present, and although the

offences, as well as other driving-related

of the All Party Parliamentary Cycling Group

official response appears to be “yes,” the failure

allegations, such as excess alcohol, careless

(APPCG) were reportedly left astonished when

to make this policy decision far more commonly

driving, and so on, please speak to our specialist

Mark Milsom, West Yorkshire Police, disclosed

known can, in our opinion, only result in a grey

road traffic defence experts on 01273 734 600 or

that police had decided against enforcing the

area remaining for drivers who past experience

email advice@crosbywoods.co.uk

Residential Estate & Letting Agents • Land & New Homes Brighton & Hove City Office Residential Sales & Lettings 3-6 North Road, Brighton East Sussex BN1 1YA Sales 01273 688881 Lettings 01273 688884 E brighton@oakleyproperty.com

Clifton Area £1,250,000

3

1

3

Contemporary city centre three double bedroom home with sea views from the roof terrace and private gated parking.

Hove Park OIEO £965,000

4

3

2

A home in Hove Park. 316 m²/3401 ft² of versatile living accommodation plus possible Annexe accommodation.

oakleyproperty.com

Lewes Town & Country Residential Sales & Lettings 14a High Street Lewes East Sussex BN7 2LN T 01273 487444 E lewes@oakleyproperty.com

Framfield £1,790,000

London Office 40 St James’s Place London SW1A 1NS T 020 78390888 E enquiries@tlo.co.uk

7

4

7

Unique Sussex country home finished to the highest standards throughout and offering versatile living accommodation.

Brighton £599,950

4

2

2

Family home on the Brangwyn Estate area of Brighton. Mature front and rear gardens and a dual aspect lounge with far reaching views.

BEAUTIFUL homes

BLANK CANVAS T

his is a lovely and good-sized three-bedroom family house situated in the ‘Painter’s Quarter’ close to Hove Park. The light, bright property is unfurnished and decorated in a contemporary neutral style with wooden floors throughout. The spacious lounge/ diner has a feature fireplace, a modern kitchen and bathroom, adding to the property’s appeal. There are three double bedrooms plus a south-facing patio/garden. Within easy walking distance to Hove Park, this property is ideal for a commuter. All in all, a lovely blank canvas to create a beautiful home. Available from May. Viewing is highly recommended. (Tenant fees apply.)

Poynter Road, Hove, BN3 7AH Price: £1,650pcm Bedrooms: 3 Bathrooms: 1 Extras: Unfurnished: Close to Hove Station, wooden floors Best Bits: South-facing patio, Spacious lounge/diner Property Moves 109 Church Road, Hove BN3 2AF 01273 321333 www.propertymoves.co.uk

PORTFOLIO 41

A new concept in bedroom storage

Our brand new collection of stylish sliding wardrobes and room dividers made to measure

Sliding Wardrobes | Room Dividers | Walk in Wardrobes | Headboards | Built in docking stations

www.gapsolutions.co.uk | info@gapsolutions.co.uk Unit 5B Enterprise Business Park, Crowhurst Road, Brighton BN1 8AF Call now to book a free design and quotation

01273 550050

BARRATT GET FIVE STARS For the sixth year in a row house builder Barratt has been awarded the maximum five stars in customer satisfaction rating from the Home Builders Federation

T

he independent UK-wide survey, completed

the consistently high levels of quality and service

Lindfield. With a wide range of two, three, four

by over 30,000 UK homebuyers revealed

that we deliver for our customers.

and five bedroom properties for sale, and with

that over 90 per cent of respondents buying

“It’s a great achievement for our employees to

schemes such as Help to Buy and part exchange

a home from the company would recommend

be recognised as leaders in terms of the quality of

options available, Barratt Homes is providing

Barratt to a friend. This makes Barratt among the

what we do. We are passionate about the homes

dream homes for not only first time buyers and

most highly rated housebuilders in Britain and the

we build, so it’s fantastic for everyone associated

families looking to move up the property ladder

only major national housebuilder to achieve this

with Barratt to be rewarded nationally in this way.

but also investors who are looking at alternative

standard for six years in a row.

In the end it’s not just about individual homes that

investment options.

Lynnette St Quinton, Sales Director at Barratt

we build; it’s about the places we create.”

For more information on Barratt Homes in the

Southern Counties, said: “Design, quality and

Barratt Homes is busy creating the award-

service are at the heart of what we are trying to

winning properties across the region, with

region visit www.barratthomes.co.uk or call

achieve. We take an enormous amount of pride in

developments in Littlehampton, Worthing and

Barratt on 0844 5710 385

Castle View Bramber BN44 3WE

Castle View is an exciting brand new development of four 4 bedroom homes located in the heart of the attractive West Sussex village of Bramber, Each of these 4 bedroom homes offer many exciting features such as access to a private meadow.

Please call to find out more or arrange a time to visit our View Home.

Guide Price from £700,000 For further information and to book your viewing, please call

01403 342787

01903 815806

HOMES READY SPRING 2015

Parking to all apartments Quality, interior-designed specification 12 year NHBC warranty A short stroll from seafront 8 minute walk from Hove Station Access to myriad sports amenities at Hove Park Recreation Ground, just behind One Hove Park Walk, jog or play tennis at Hove Park, just across the road Walking distance from Church Road and the local restaurants Computer generated images are indicative only. Design, features and specifications of the development and apartments may be subject to change.

1, 2 & 3 Bedroom Apartments

NOW AVAILABLE Images of private sale show apartment

SHOW HOME AVAILABLE TO VIEW CALL NOW ON: 01273 964 605 www.onehovepark.com

STRUT YOUR BRAND Is your brand hiding under the internet bushel?

Lynne Edwards suggests it’s time to re-evaluate your advertising strategies

T

he internet has had a huge impact on the publishing business over the last 10 years. Locally, one only has to see that the Argus print works building in Hollingbury has just been sold subject to contract to appreciate how much has changed in the newspaper industry. Access to news

feeds via our numerous devices has made consumption of news easier, and advertising has also largely followed onto the internet.

But there are consequences of this ‘news on the go’. Proper investigative journalists are few and far between due to a drop in both newspaper sales and advertising revenue.

Social media has taken the place of some of these professionals, as we are all potential reporters now – posting up pics of events around the world on our twitter feeds, blogs and the like as news happens.

BRANDING

However, there has been an unexpected rise in the popularity of FREE newspapers and magazines, and you only have to see the success of the Evening Standard, Metro and our very own Brighton & Hove Independent to appreciate that.

After all, the biggest publishing success story of the decade is not a website or a digital digest, but a quality print magazine. Mark Soutar, founder of Shortlist Media, coined the phrase ‘freemium’ (free premium) publishing when he launched in 2007, providing highquality, premium content free to affluent consumers. Now one of the fastest growing media businesses in the UK, Shortlist and sister publication The Stylist have won endless awards for their confidence in the power of print.

Advertising revenue is healthy within this sector, and when big brands launch new products, it is still invariably quality print media the advertising agencies seek out. The reason for this is that nothing quite communicates as well as glossy magazine images and well written editorial.

Therefore, when businesses want to convey their message and show off their expensive brands they are still well advised to consider well produced, widely distributed appropriate magazines.

An over reliance on the internet to deliver

46 PORTFOLIO

sales can be a real problem, and most marketeers these days will advise clients to engage in a mix of media promotion.

Estate agents in particular are well known to behave like sheep in this regard, and there is a danger of this behaviour turning them into lemmings.

“There is an abundance of PR companies in our region and all are seeking exposure for their clients in local press” Traditionally, this industry used newspaper advertising and this changed dramatically about 10 years ago with the birth of the property portals – Rightmove, Zoopla, and more recently OnTheMarket.com. Suddenly, all property professionals were tempted to

abandon print altogether for this perceived ‘easy,’ but actually expensive, way of selling homes. It was soon realised that the specific branding from estate agents was starting to disappear and properties were being listed like saucepans on Amazon. Not a good look, particularly when trying to attract new vendors to use their services, and also when marketing properties in 7 figures.

Fast forward to 2015 and the re-entry of magazines like PORTFOLIO to showcase property interiors and businesses in a totally new way. Beautifully designed editorial features to properly allow estate agents and other companies to show off their branding, look cool and, perhaps most important of all, be different.

The task for all businesses is now to offer a unique product, or service, and have the ‘x’ factor, which makes them stand out from their competitors. Rather than all be in the same newspaper, the race is now on to be the leader and trend-setter amongst their competitors.

Publishing your own trade magazine and delivering same to your customers is also becoming popular, and there are many new media groups offering editorial content direct to clients to help them achieve this. Director Mark Tulley of local printers Gemini Press says, “The predicted demise of magazine printing a decade ago turned out to be

BRANDING

“When businesses want to convey their message and show off their expensive brands they are still well advised to consider well produced, widely distributed appropriate magazines”

completely inaccurate. Online magazines did prove to be useful as a quick reference tool but the UK’s appetite for the printed word remains very strong, with a healthy growth in the launch of local business and community magazines. Gemini’s Specialist Magazine division has reported growth of 22% in the last 3 years. Therefore, I believe advertisers should feel confident that ink on paper will continue to deliver a good return within the right publication.”

There is an abundance of PR companies in our region and all are seeking exposure for their clients in local press. It is still an essential part of reaching the widest possible audience, particularly when combined with the exposure social media offers.

So the answer is recognising that publications need to change, keep up with the times, and offer something unique to their readers and advertisers. High quality reproduction and well written editorial is key.

Niche publications will flourish going forward, and new methods of working and reducing overheads within this sector will encourage more entrepreneurs to enter the market and produce products that the customer demands. After all, it is only by listening to what the advertiser and reader want that we can produce the right publication that meets their needs.

For some innovative marketing ideas visit www.portfoliopublications.co.uk and click on our video presentation.

PORTFOLIO 47

INTERIORS

INTO THE GARDEN April allows us a tantalising glimpse of the summer to come, with days getting brighter and longer.

The garden is awash with colour and the hard work of the winter is rewarded. Portfolio Interiors Editor, Tara de la Motte, shares her tips for this month

Things to do in the garden this month n Sow hardy annuals like Calendulas, Lavateras and Nasturtiums in patches between late perennials; n Remove any bedding plants from indoors and place them outside on bright days to give them more light; n As the grass grows more rapidly now, lower the blades of the mower and cut regularly; feed and water the grass if necessary; n Sow hardy annuals outdoors where they are to flower; n April is ideal for planting evergreen trees and shrubs; n Prune less hardy shrubs like ‘Ceanothus’ and Hydrangea; n Propagate Dahlias now and shoots will appear quickly – then grow them on in pots.

Enjoy the richness of the April garden.

H

opefully, we have seen the end of frosts and we can think about hanging baskets and containers. If you have already prepared your hanging baskets then they can be hung out now, and it is good to put these out on a grey rather than a sunny day. This is a good way to acclimatise the plants.

April marks the start of a period of hectic activity in the garden. The ground should be very workable, so this is a good time to tackle weeds before they increase. Most weeds can easily be destroyed with the hoe, but larger, more persistent weeds need to be dug out with a fork.

Once your ground is prepared, pay a visit to your local garden centre or nursery and you will see a whole array of trees, shrubs, herbaceous perennials, alpines and vegetable seedlings.

Most of these plants will be offered for sale in pots and this is the best way to buy them. Some plants are sold bare-root, and this is a cheaper way to buy plants, but make sure there are no buds breaking through into leaf. Trees, roses and hedging plants are usually sold this way.

At this time of the year tender perennials like ‘Penstemons’, ‘Diascias’ and hardy fuchsias can be cut back. By leaving last year’s growth in place until now, these plants are afforded a

little extra protection from winter frost, wind and wet damage.

April is a month for divisions; herbaceous perennials in need of division which were not tackled back in March can still be lifted and divided now.

Michaelmas daisies and Asters can be divided now to prevent them becoming too woody and sometimes dying out completely in the centre, which will lead to loss of flower.

Paying a little attention to these now will provide you with a good display from late summer right into autumn.

See more garden ideas at www.portfoliopublications.co.uk

PORTFOLIO 49

READER Offer

WIN! TICKETS TO

NATIONAL TRUST GARDENS We have 24 one-day admission passes to any of these four stunning National Trust Gardens to give away!

T

here is no better time than spring to visit a beautiful garden, and we have teamed up with The National Trust to offer 12 lucky readers the chance to win a pair of passes to the house of their choice.

Summer borders at Woolbeding Garden

To enter, send us an email with your name, address and telephone number to: competitions.portfoliomagazine@gmail.com Please put the name of the National Trust property you prefer in the subject box. Closing date is 14th April, 2015.

For more details of all of these and more National Trust Properties, visit www.nationaltrust.org.uk

WOOLBEDING GARDEN This 21st-century masterpiece is a bit of a hidden gem. Only accessible via pre-booked tickets, the gardens retain a feeling of intimacy and tranquillity.

Wander through the fountain and herb gardens, orangery and vegetable garden. A gentle stroll over open pasture land provides idyllic views of the River Rother and leads to the picturesque ruined abbey and a Chinese-style bridge. You’ll also discover a miniature waterfall and gothic summer house, as well as the mysterious River God grotto.

In spring the gardens are dotted with bright splashes of bulb colour - look out for tulips along the West Border - as well as exotic azalea blossoms. A wonderful old blue Chinese wisteria clings to the garden walls, accompanied by climbing roses.

Woolbeding Garden’s orchard reveals soft spring colour from 5,000 mixed bulbs such as narcissus, casmassia and alliums, which have been planted in long grass; apple and pear trees fill the orchard with fruit blossom.

WOOLBEDING, WEST SUSSEX GU29 9RR. 0844 249 1895

READER Offer

NYMANS Nymans is a garden lovers’ home - a plantman’s paradise set around the romantic ruins of a Gothic mansion.

This is a true spring garden, worth visiting for its magnificent collection of magnolias alone. There are an incredible 64 varieties of silky lilac and purple blooms here, underplanted with clusters of daffodils. The garden-loving Messel family who once lived here filled Nymans with fragrant azaleas and rhododendrons, which take the garden by storm in May, with displays of vibrant petals. Blowsy, sweet-smelling wisteria smothers the pergola by the croquet lawn and drapes itself over the ruins of the house, transforming them with its elegant drooping flowers.

In the midst of the gardens you’ll find a wildflower meadow – the perfect place to flick out a picnic rug and enjoy the buzz of bees as they hunt for nectar or stroll into surrounding woodland to discover a natural phenomenon: swathes of delicately scented native bluebells.

Bluebell & wildflower woodland walk: 2nd May, 11am – 12.30pm. Normal admission charge only, no need to book.

NYMANS, NR HANDCROSS, RH17 6EB. 01444 405250

SHEFFIELD PARK & GARDEN Renowned for being a riot of colour all year long, Sheffield Park in April boasts an abundance of camellias, flowering in bright red, raspberry ripple, yellow, white and shades of pink.

One of the best places in the county to see bluebells, Sheffield Park is carpeted in blue in spring, the flowers emerging in copses, clearings, and under tree canopies throughout the wooded areas of the garden and parkland.

Andy Jesson, Head Gardener, comments: “From disaster comes hope; the loss of many of our trees in the storms of 1987 and 1990 increased the light levels around the garden.

This means that swathes of bluebells have now become a prominent feature in our garden. Spot them to the left of Auckland Walk and the gated copses on the parkland or stop for a picnic in the dappled sunlight”.

Guided bluebell walk: 29th April, 11am-1pm & 6th May, 2pm-4pm. Adults £5, children £2.50. Booking essential on 01825 790302

SHEFFIELD PARK & GARDENS, UCKFIELD, TN22 3QX. 01825 790231

STANDEN See your flowers and eat them, too, at Standen. Borders are a blaze of bright colour, starting with the property’s first ever tulip festival, running from mid-April to early May. There are over 8,000 tulip bulbs set to flower, and a range of tulipthemed events too.

Senior Gardener Nick Delves, who curated this year’s tulip display, comments: “Tulip time at Standen is always pretty spectacular, but this year we’ve planted more than ever. There will be 28 different varieties on show, including a good mix of vintage and modern. Aside from the popular single flower blooms we’ve also got double blooms, lily-flowering ones, even a few Darwin hybrids”.

The festival is part of a major five-year revival to restore the Arts and Craftsinspired gardens to their early 20th century heyday by 2017. Standen’s first owner and avid gardener, Margaret Beale, kept a diary which records the thousands of tulips she planted over the years. Some of these vintage varieties can still be seen, alongside many other spring-flowering plants from her collection.

STANDEN, WEST HOATHLY ROAD, EAST GRINSTEAD, RH19 4NE. 01342 323029 PORTFOLIO 51

difference detail

The

is in the

Designing and installing quality kitchens for more than 50 years, with an eye for detail that makes all the difference.

Call 01903 210101 Visit www.collierskitchens.co.uk Come in and view our luxury showroom with 15 displays 28 Teville Road, Worthing, BN11 1UG | Free parking available

Est. 1935

SHOPPING

GARDENERS’ SHOPPING TIME

Now is the time to treat your garden to some lovely new garden accessories – and there are so many to choose from...

FEED THE BIRDS – IN STYLE

ELEGANT OUTDOOR DINING FROM BO CONCEPT BoConcept is taking the indoors outside with a new, elegant outdoor collection. The Adelaide collection takes its inspiration from one of the bestselling indoor ranges from BoConcept and brings a new, classy look and comfort to outside living. The collection consists of the iconic Adelaide chair, a dining table and two café tables.

Pictured: Bo Concept Adelaide dining chair £259, Adelaide lounging chair £259, Adelaide high café table £399, Adelaide low café table £399, Combi vase £29. www.boconcept.com

REACH FOR THE SKY

Attract your garden’s wildlife with this wooden bird feeder.

Made of FSC certified stained eucalyptus and wire-brushed for a tactile finish.

Dahlia Ivory Bird Feeder £149. www.marksandspencer.com

IT’S ALL ABOUT LIGHTING

Little ones can join in in the garden with John Lewis’s Little Thoughtful Gardener range for kids. The range includes Children’s Garden Gloves, Vegetable Patch Kit, Apron, Fork and Trowel Set plus (pictured) The Great Sunflower Race Kit, £15. www.johnlewis.com

When did garden lighting get so elegant?

We love these Outdoor Fairy Lights.

And Outdoor Floor lamp from a selection of garden lighting from Marks & Spencer. www.marksandspencer.com

SOLAR GLASS LAMP This Blooma Green jar LED lantern from B&Q is brilliant for illuminating the garden at night and looks great in the daytime too. The lantern is solar powered and is supplied with a battery included. Blooma Gallant Green Jar is £10 from B & Q. www.diy.com

HACIENDA STYLE

COASTAL VIBE ROBERTS’ iconic Revival DAB radio gets the coastal treatment! This version of this 1950s classic design features a modern twist with the ‘Beach Huts’ print from leading British textile designers, Clarke & Clarke. £200. For stockists visit www.robertsradio.co.uk

Enjoy the outdoors all year ‘round with this stylish La Hacienda clay chiminea. The sleek, contemporary design will complement any garden. Comes with rain lid and stand. £129. www.johnlewis.com

PORTFOLIO 53

FOCUS ON TILES There is a dazzling array of tiles to choose from – whether for walls or floors – with current buzzwords including bespoke, sustainable and tactile. Portfolio Interiors Editor, Tara de la Motte, gives the lowdown on tiles

T

iles are incredibly versatile and impervious to heat and moisture and therefore ideal for both kitchens and bathrooms as well as many other areas in the home. Depending on the material the tile is made from, it can last the entire lifetime of a house, although some materials will withstand moisture and stains better than others. So, when choosing your tiles, select a style, finish and colour that will look good for years to come and will work best in each room. With this in mind, it is important to consider how much wear and tear the tiles will face on a daily basis and choose materials that are suited for your application.

TYPES OF TILES CERAMIC Ceramic tiles are usually made from a mixture of clays and silicones pressed together into shape and fired in a kiln. These are water- and spill-resistant. These tiles are not as durable as porcelain, although some can be harderwearing, depending on the grade. Ceramic tiles are most suitable for walls, although tougher grades can be used for floors.

PORCELAIN Porcelain tiles are made from pure materials fired at high temperature and are hardwearing. These are much stronger than the ceramic tiles and are really good for floors that have to withstand a lot of traffic. For kitchens and outdoors, these are perfect. Porcelain tiles are stain-, shock-, frost- and chemicalresistant.

56 PORTFOLIO

STONE Natural stone tiles are very handsome but high-maintenance. These tiles are made from natural substances over long periods, which gives the stone its distinctive look. Each tile can vary in colour and texture. Limestone, travertine, marble, slate and granite are all forms of stone. Choosing any of these is an expensive option, but can be used in most applications. They will require sealing before use as the material is porous.

MOSAIC These small tiles come packaged on paper or mesh sheets that hold the tiles together in a precise, spaced pattern. These tiles are good for covering large expanses of both walls and floors.

QUARRY AND TERRACOTTA Quarry and terracotta tiles are made from clay products and fired at high temperature, which

gives them an aged appearance. These will need sealing to protect against staining, and this type of tile is only really suitable for floors.

CURRENT TILE TRENDS Today, there is an amazing array of wall and floor tiles on the market. White subway tiles, so popular in recent years, are being replaced by tiles in rich, dark colours with interesting patterns and textures. Hexagonal tiles are big news right now and so are tiles that play with scale.

COLOUR A subdued grey palette will be a popular trend this year, and we will see blue, clay, taupe and other neutrals on our walls and floors too.

For something really distinctive, seek out the tiles in 1950s colours of burnt orange, warm brown, teal green and petrol blue. These tiles will bring vibrant colour and pattern to today’s modern home.

INTERIORS

“Choosing tiles will bring colour, pattern and texture to your home, and they should last for years to come”

WOOD, METAL AND TEXTURE Wood-look tiles are, according to tile manufacturers, big sellers this year, and they look so much like wood with texture and contrast that it will be hard to tell the difference between them.

With timber and stone effect tiles becoming a must-have in 2015, texture is the key. The surface of these tiles is more like rough stone, and this process is done by digitally printing on the surface of the tile. Textured tiles with the look of fabric, as well as tiles that have brushed finishes, are also big this year.

Metallic tiles remain an ever-popular trend, with copper and bronze being the most popular. Other metallics like burnt gold, beaten copper and worn pewter are an elegant choice as these are understated, distressed and aged rather than perfect and new.

VINTAGE FLAVOURS This year we are seeing tiles influenced by vintage patterns. These range from highly decorative folk styles to Delft patterns from 17th century Holland. Tiles that add character, like period geometric, floral and ‘retro’ patterned, will be a big trend for both floors and walls. These tiles come in various vintage shades suitable for both modern and period homes.

DESIGNER TILES Designer tiles are an investment, and they will add style and luxury to your home. These designer tiles range from vintage, through to classic and contemporary, like the ‘Banksy’ range, which will really make your space stand out in a unique way.

POINTS TO CONSIDER Before opting to tile your walls and floors, it is worth remembering that it is not only the design of the tile that is important, but how they are laid, too. Before application, lay the tiles out so the design can be planned ahead of fixing into place. Also pay careful attention to the grout as its colour will have an effect on the overall look.

Choosing tiles will bring colour, pattern and texture to your home, and they should last for years to come.

See more interiors ideas at: www.portfoliopublications.co.uk

PORTFOLIO 57

Don’t miss May’s issue of PORTFOLIO Magazine Beautiful Homes | New Homes | Overseas Property Special interiors feature | Gardening Top professional columnists | Business interviews Star celebrity interview | Local & national news Business lunch review | Career ladder

For a list of our forthcoming features and all advertising and editorial enquires contact: Lynne Edwards 07931 537588 | lynne@portfoliopublications.co.uk See www.portfoliopublications.co.uk

...AND

THE CITY

Jeremy Clarkson, page 60

60

68

Business news from around our city

72

Top national news stories

74

Retailer warning : Card payment changes

78 81 Style, page 81

Jeremy Clarkson : The Marmite Man

Secret Sussex : Leadership training for leaders Style : Discusses shoes

86 91

Business Lunch : Opulent Ockenden Manor

93

Career Ladder : Neil Webb of Say Digital

94

Golf Guy : Blade runner

96

Motoring : Quintessentially Audi

Alan Titchmarsh : Chelsea Flower Show host

Business Editor Maarten Hoffmann maarten@platinumbusinessmagazine.com 07966 244 046

Motoring, page 91

Business Lunch, page 88

JEREMY CLARKSON The Marmite Man Will he stay or will he go now that the BBC is briefing against him and disgracefully compared the issue to Saville. Maarten Hoffmann finds out more about the man

“Viewers identify with them as ‘normal blokes’ not scared of voicing their opinion”

BUSINESS interview

I

f ever there was a person who justifies the Marmite tag, it’s Jeremy Clarkson. Love him or hate him, it is undeniable that he is a superb television presenter who has managed to transform a pretty average and niche motoring programme into one of the most watched television shows in the history of the BBC. Top Gear has been around since 1977, when it started as a monthly motoring programme based at BBC Midlands Pebble Mill studios and was transmitted to the Midlands region only. Believe it or not, the first presenter was

criticise any car they thought rubbish, and this fired up the imagination of the public, who were bored with bland motoring shows that were terrified to call a spade a spade. Despite constant criticism that the show was overly macho and encouraged irresponsible driving, the show was a huge hit and pulled in over 5 million viewers for the first time and became BBC2’s top viewed programme. This is due in no small measure to Clarkson’s presenting style, which chimed with the audience. As is the BBC’s way, and true to their inability to judge a winning format, they carried on chopping and

for the government of the day to ensure that the network stayed ‘on message’. There were also a huge number of fabulously talented people who were constantly stifled under the cloak of political correctness and who left in their droves for the independent production sector, as did I. Clarkson was never on message, and indeed, I am not sure he knew that there ever was a message. He simply knew instinctively how to present a car show that got people viewing.

It was 2003 that saw Clarkson and his old school chum Andy Wilman pitch the new

Angela Rippon. In 1980 the BBC network took over the show and replaced Angela with Noel Edmonds, who the was the network’s flavour of the month at the time, plus Sue Baker and the bearded bore, Chris Goffey. It still didn’t capture the audience’s attention, so they switched Edmonds for William Woolard. 1987 saw an all-change again as former F1 driver Tiff Needell joined the show, along with Tom Boswell, Tony Mason and a little-known journalist from Performance Car Magazine, one Jeremy Clarkson.

This was the turning point as the show became more humorous, critical and controversial. Clarkson brought a new point of view to the show, one that would openly

changing the cast, adding used car salesman Quentin Willson and Vicki Butler-Henderson.

Fed up with the reluctance of the BBC to let him produce it his way, Clarkson left the show in 2001 and, predictably, viewing figures shrank to under 3 million, and it was eventually scrapped by the BBC in 2001.

This is the problem with the BBC – they often cannot see the wood for the trees, and, having worked there for over 20 years, I know whereof I speak.

The biggest problem at the network is hierarchy and the temptation to hang onto that job, regardless of being unable to do it. In my day, the BBC was stuffed with sycophants, old school ties and idiots who effectively worked

format to the BBC, and this is the format we see today – or don’t see today as, in a fit of pique, the network pulled the last three shows of the series.

Clarkson and Wilman were boarding chums at Repton School in Derbyshire and have remained lifelong mates ever since. At Repton, one’s fag was affectionately known as ‘Stig’, hence the name of the masked racing driver in the re-pitched format. This new format saw Clarkson in the studio with Richard Hammond and Jason Dawe, who was replaced by James May for the second series, and that is what proves that you can have clever formats coming out of your rear end, but without the dynamic interplay between the presenters,

PORTFOLIO 61

BUSINESS interview

you are left with a good idea on a piece of paper that will never see the light of day.

Interestingly, the launch of the new Top Gear was delayed as they waited to see what would happen when Channel 5 launched Fifth Gear, with Andy Wilman’s wife, Vicki ButlerHenderson, as part of the presenting team.

Realising they had nothing to worry about, Top Gear in its current format was launched in 2003 and has run virtually unchanged to this day.

The show’s success is truly remarkable.

When one considers what the BBC have in their archives, shows such as Fawlty Towers, The Apprentice, Match of the Day, Not the Nine O’clock News, Boys from the Blackstuff, I, Claudius, Yes, Prime Minister, The Office and the like, Top Gear is the highest rating show in the corporation’s history and the biggest earner, with £150 million a year flowing into its coffers. TG is broadcast to over 212 territories, with average viewers of 350 million per week, and appears in the Guinness Book of Records as the most watched factual programme in the world.

And this is just a car show, presented by three middle-aged, grumpy old men. But isn’t that the point?

Viewers identify with them as ‘normal blokes’ not scared of voicing their opinion.

Viewers like this total lack of political correctness – the very political correctness and bunker mentality they are now suffering from as the BBC revert to type and try to reign in something that has become so powerful.

They might instead have taken the view that

this was their finest and most profitable product and nurtured it to great heights, as any good CEO would do with their best-selling product. But then, the BBC is very different from any other corporation in that their budget flows without let or hindrance from the pockets of the UK taxpayer, under the threat of jail should it ever stop.

“This is the problem with the BBC – they often cannot see the wood for the trees, and, having worked there for over 20 years, I know whereof I speak” This changes the view of the board somewhat. They can do nothing wrong as they answer to no man – not to shareholders, employees or the markets. This dangerously skews their decisions and then, as now, you place a liberal elitist toff with a double first

from Oxford in charge who feels threatened by the power of ‘yobbish’ Clarkson, and we end up with a battle of personalities and with Danny Cohen hell-bent on exerting his power and getting rid of the one thing balancing the books: Top Gear. Or, rather, the presenter who saved TG. Danny Cohen is the Head of BBC Television and appears to hate Clarkson. This has been the case for quite some time, and it would appear that there has been a strong will to rein him in, come what may. After issuing several warnings over non-PC comments, Cohen seems to have just been waiting for his chance to kill the golden goose.

That opportunity came from Clarkson himself after the ‘handbagging’ incident on a recent shoot at a Yorkshire Hotel.

It is important to point out here that the producer who was allegedly punched made no formal complaint whatsoever as it was Clarkson who phoned Cohen, admitted there had been a fracas and apologised. This was all Cohen needed, and it clearly made his day.

The curious ‘fracas,’ as splayed across our newspapers, relates to an evening after a long day of filming. I can attest to the stress of a 12hour day of filming and the somewhat tetchy state that crews find themselves in at the end of the day, ready to be up at 5am to start it all over again. Clarkson was, by all reports, sober; interestingly, James May had consumed an entire bottle of Chablis whilst on route to the hotel via helicopter. Perhaps his nickname on the show – Captain Slow – refers to his metabolism rather than his driving style.

PORTFOLIO 63

BUSINESS interview

A young producer was supposed to have arranged a hot meal upon return but had screwed up and let the chef go home. Clarkson had a fit and words were had. That is it. Was there a bit of pushing and shoving? Maybe.

Did Clarkson throw his toys out of the pram?

Probably. But all this is a fairly minor incident that took place on location and not a soul made a complaint until he called Cohen himself.

There is a far greater issue at stake than one silly and very annoying motoring presenter having a tussle with a minor producer after a gruelling day. This is the BBC in all its elitist protectionism and righteous fury.

The BBC has always been run like a club. A club that is by invitation only. A club that is a safe port for politicians whose sun has set and when the PM is seeking a safe, quiet berth. The fact that they make television programmes is often regarded as a hindrance that gets in the way of club business. That business is lashing out untold amounts of money on absolutely anything they see fit.

Danny Cohen remarked: ‘No one is bigger than the club,’ a phrase that may well be haunting him as 850,000 people sign a petition to save Clarkson, all liberal-baiting mischief, of course, and his boss, Lord Hall, thunders into his office complaining that his week has been disrupted by an annoying issue over the corporation’s talent. The last time Cohen and Clarkson went head to head was over the use

“Former culture secretary Maria Miller called Clarkson ‘a legend’ and James May called him ‘a knob’”

of the ‘n’ word in a non-broadcast slip-up. As they sat opposite each other in the classic macho face-off, Cohen suspended Clarkson, following which Clarkson, still opposite his nemesis, whipped out his phone and called (Lord) Tony Hall, who immediately overruled Cohen. This would have undoubtedly sown the seeds of fury within Cohen, and here we are.

Our Jeremy has some very powerful friends, due not only to his value to the BBC and longevity in the business, but as a part of the infamous ‘Chipping Norton’ set that includes David Cameron, Elizabeth Murdoch, Rebekah Brookes and Matthew Freud. The Prime Minister, busy, one would hope, with the business of running the country and trying to get re-elected, made time to make a bizarre intervention: “ I don’t know exactly what happened here. He is a constituent of mine, a friend of mine, he is a huge talent. I see that he said he regrets some of what happened.

All I would say, because he is a talent and he does amuse and entertain so many people, including my children, who’ll be heartbroken if Top Gear is taken off air, I hope this can be sorted out, because it is a great programme and he is a great talent.”

Former culture secretary Maria Miller called Clarkson ‘a legend’ and James May called him ‘a knob’.

Top Gear without Clarkson is dead in the water even though there is news of Chris

Evans or Stephen Fry taking over, but what the BBC, or Danny Cohen, specifically, seems to have ignored is that wherever Clarkson goes, the show goes with him. The BBC own the name and the rights, but they are ignoring the point of the whole thing – lost in the red haze of revenge - that two of Clarkson’s best mates are sitting on the side-line like rapacious vultures, ready to pounce. Head of ITV Peter Fincham and Sky mogul Rupert Murdoch will start a bidding war on how much they can snaffle him for. Call it Bottom Gear, stick it on Sky, and 99% of the audience will go with it.

Clarkson, for once tight-lipped, simply commented that he was off down to the job centre and was enjoying a nice cold pint and waiting for this to blow over.

And this brings us back to the agitator in all of this, the BBC. The same public service broadcaster that every taxpayer in this country effectively owns. The same public services broadcaster that took our money, paid a king’s ransom to make the current series and then, in a childish fit of pique, pulled it from the schedule. The crew and talent are paid. The only people affected are the viewers. In what was the finest broadcasting corporation on the planet, we have individuals making huge decisions based on their personal preferences, determining who should, and who should not, be on our screens.

BUSINESS interview waiting for the beef broth to cook and adding chillies “that sat on the Scoville scale just above lava” he went to bed “hungry, drunk and with an ulcerated, gangrenous mouth”.

My new hobby is called ‘going out to restaurants and letting people who know what they’re doing cook my food,” he wrote at the end of his column.

But not being one to keep his mouth shut and wait for things to blow over, at a charity auction after a few too many libations, he decided to auction off one last lap of the TG track at Dunsfold airfield to the highest bidder.

Clarkson stood up and told the audience “I want to do one more lap of the track before the f****** b******* sack me. I’ll be a bit tearful when I do it, but f*** it, let’s do it. For the highest bidder, I’ll drive somebody around in whatever I can get my hands on. I’m sacked, so it’s probably going to be an Austin Maestro.

There was an 18-year waiting list to be in the

Clarkson’s friend of 30 years, restaurant critic AA Gill said: “Those who say ‘Well, he’s just a presenter’ have no idea how much of Top Gear is down to him. The new format was created by Jeremy and his old school friend Andy Wilman, the producer. Jeremy does not just present, he comes up with the ideas, he also writes the scripts. All those jokes and that banter are not off-the-cuff wit.”

He added: “At the BBC, some of Jeremy’s colleagues have treated him as a liability. Not just failed to appreciate him but briefed against him while taking the hundreds of millions his talent earns them and using his image and Top Gear to promote themselves around the world.

This Cohen investigation is preposterous and ponderous. Cohen had a choice: to do the right thing or the bureaucratic thing, but at the BBC no good intention goes unquestioned.”

He further added: “People work long hours with a great deal of stress, and small things almost invariably food - are tetchy trip-wires.

Whatever did happen, in mitigation to Jeremy, nobody works harder or under more stress than he.”

Writing in The Sunday Times, Clarkson described himself as a “not very interesting fat man” and joked about retirement while he awaits the disciplinary hearing.

“We read often about active and busy people who die the day after they retire because they simply can’t cope with the concept of

relaxation. So as I seem to have a bit of time on my hands at the moment, I thought it would be a good idea to take up some kind of hobby.”

“Clarkson was, by all reports, sober; interestingly, James May had consumed an entire bottle of Chablis” “I began by watching daytime television, and soon felt myself starting to slip away. So I turned over to the news and it was all about a not very interesting fat man who had been suspended from his not very important job.

“But watching the fat man made me hungry and that’s when the penny dropped: I’d take up cooking.”

He added: “I decided to get ambitious and cook the most delicious thing I’ve eaten in my life: a pho ... a Vietnamese noodle soup that contains about 128 ingredients.”

However, after tucking into wine while

audience of Top Gear, but the BBC have f***** themselves”. He then auctioned the lap and raised an astonishing £100,000. And probably sealed his fate with the BBC. Many of his friends put his current dilemma down to the parting of the ways from his wife of 22 years Francie, who spent her life organising his life. He said “Happily my wife organises my diary, gets me into the right clothes, remind me when to be in and where to go when I’m out”.

For her part, Francie has been unsparing about his domestic failings “He sings in the bath, leaves cigarettes by the side of the sink, never replaces the loo roll, leave his socks rolled up in a ball under the bed, sleeps through the loudest of child squawking and farts in bed. I left Jeremy without nanny cover one day and he threw up in the sink when he had to change a nappy”. Warming to her theme, she added “Nappies aside, he is a brilliant and fun loving dad. I put this down to the Peter Pan syndrome, which enables him to build elaborate dens out of the furniture and turn bath time into a scene from the Poseidon Adventure”.

These happy days seem to be over as she kicked him out of their Oxfordshire farmhouse in 2013 and he took up with events organiser, Phillipa Sage, who he spends time with whenever they are out of the country. His

Jeremy and wife Francie PORTFOLIO 65

BUSINESS interview

“Danny Cohen remarked: ‘No one is bigger than the club,’ a phrase that may well be haunting him as 850,000 people sign a petition to save Clarkson”

work schedule doesn’t help either as his chum and producer Andy Wilman commented: “He starts works at 6am and carries on until 10pm – 6 days a week. I’m just a facilitator; the engine room is Jeremy. It’s rare that you get a presenter with that level of involvement and that much editorial nous. I have seen him work on scripts through the night and then go to work at 8am the following day having had no sleep. To put a show like Top Gear together takes a lot of effort. You sign up for Top Gear and wave goodbye to your social life, that’s for sure”.

Nor are events helped by his bad health. Clarkson admits he never exercises and still smokes 40 fags a day and commented: “I slipped two discs last year and have now been told l need two new hips. I recently had a full medical and the news was not good.

Having spent an entire day making me run about on a treadmill with a selection of enormous probes up my bottom, the doctor pulled a stern face and described my fitness as ‘atrocious’. I get tired pulling my socks on these days but then I guess the fags and two bottles of Rose over lunch every non-working day, don’t help”.

The BBC’s in-house magazine, Ariel, published a letter from a receptionist at BBC Oxford that reflects the mood of some staff.

Pat Noel argued “there are only so many warnings the BBC can give one person. There is a lot of great talent in the BBC; let’s not make one man a god.”

Last month, the BBC approved its new bullying and harassment grievance policy, agreed with unions, and some are seeing allegations that Clarkson threw a punch at a producer as a test case.

Luke Crawley, Assistant General Secretary of the broadcast workers’ union Bectu, told The Observer: “If it turns out that the allegations are true, then the BBC must take a very firm line.

“Otherwise, it seems to be open season for star presenters taking a pop at staff. This is a pretty serious test case.”

The BBC have launched an internal investigation into this earthshattering event; it is to be led by Ken MacQuarrie, the head of BBC Scotland, who carried out the investigation into Newsnight’s false expose of Lord McAlpine.

Although this story will unfold over the next few weeks, it seems sure that Clarkson will depart the BBC and take his audience with him. And along with him will go the largest single income generator the corporation has ever seen.

The BBC bigwigs will sit with sanctimonious satisfaction in their leather wingback chairs in their ‘club’, content that their dominance has not been thwarted and the upstart has been slapped down.

Across town, Rupert Murdoch will be rubbing his hands with glee and preparing the £10 million cheque that will tempt Clarkson into his clutches.

I love the BBC and everything they used to stand for. The talent they used to nurture, the incredible skills they used to foster in making some of the finest television programmes the world has ever seen. After my 20-odd years there, I worked with some huge talent in front of and behind the camera, and the reason the BBC was such a success? The license fee. They answered to no one, didn’t have to pander to the commercial companies that bought airtime and just concentrated on making award-winning programmes.

Unfortunately, time has moved on and pygmies are now in charge, who see themselves as larger and more important than the very programmes that sustain the entire edifice.

The BBC is dead. Long live the BBC.

PORTFOLIO 67

CITY news

CITY NEWS Please note these are the personal views of our City Editor, Maarten Hoffmann

MAJOR PUBLISHING DEAL EMC Corporate Finance has completed the sale of the East Sussex-based Lewes Holdings Group Ltd, the owner of Ivy Press and its imprints, to The Quarto Group Inc, the leading global illustrated book publisher. It will now become part of the Quarto International CoEditions division. Legal advice to Lewes Holdings Group was provided by DMH Stallard.

It is the second sale of a Sussex publishing business to a major international quoted company negotiated by EMC Corporate Finance in the last few months. In November it completed the sale of Lewes illustrated publisher Ilex Press to the Octopus Publishing Group.

Since its foundation in 1996, Ivy has gained worldwide renown for its original titles and high quality editorial, design and production values.

Ivy’s titles have gone from strength to strength in the international co-edition markets, with over 2.5 million copies of the 30-Second Series now in print in 23 languages. Distributed by Thames & Hudson since 2012, Ivy has emerged as a trade publisher of some note, its titles regularly featuring in the national and trade press.

EMC, which has five offices in Sussex and Kent, first advised Ivy Press when the company started, initially assisting with the raising of working capital before going on to lead the finance department, with EMC’s Michael Pay as Finance Director. Subsequently Michael and Nik Askaroff, EMC’s CEO, have advised the team on a number of operational and strategic issues.

Jenny Manstead, co-founder of Ivy Press, said: “We would like to thank Nik and Michael for their support over the whole journey of Ivy Press.

They have been alongside us all the way, demonstrating the true nature of their ‘Mobile Boardroom’ philosophy and the uniqueness of their advisory proposition.”

METRO BREAKS A 150 YR-OLD RECORD A new banking license had not been issued in the UK for 150 years until Metro Bank came along. Their latest branch opened recently in North Street, Brighton, with the boast of doing things very differently, such as bank cards printed on the premises in less than five minutes, loos open to the public, a complete lack of counters and glass dividers, 7-day a week service, safe deposit boxes, free coin counting and room for dogs and children.

Local Director Brian Quinton is very enthusiastic, and after nearly a year of development on the site, the new building has the look of a cool boutique hotel reception rather than a bank. Brian’s message is clear – come in and see for yourself.

Kevin Walker, Regional Director of Metro Bank, said: “We are thrilled to have opened our Brighton store and being part of such an exciting and admirable community. Our role is to make banking simple and convenient to all our customers, and we’re delighted to bring the people of Brighton a bank that is dedicated to providing amazing service and convenience. We look forward to welcoming both personal and business customers to the Banking Revolution.”

68 PORTFOLIO

2015

SOUTH EAST DEALMAKERS AWARDS Kreston Reeves, one of the leading accountancy and financial services firms operating across London and the South East of England, is rightly proud to have been recognised for the winning transaction in the Deal of the Year for transactions under £10m category, at the South East Dealmakers Awards 2015, held by Insider Media.

The winning deal in the under £10m category was announced as the Acquisition of G.Burley & Sons by Business Growth Fund-backed TC Landscapes, on which John Cowie, Kreston Reeves’ Corporate Finance Partner advised. Tim Sadka and John Kirkwood of Rawlison Butler also advised the Burley family on this exceptional deal.

G Burley & Sons traces its roots to the immediate post-war period, when George Burley entered into a partnership with Crawley New Town to provide a comprehensive grounds maintenance package. The business has grown to turn over in excess of £8m annually and focusses primarily on long term contract landscaping and grounds maintenance.

David Burley, G Burley & Sons, said “We could not have chosen a better adviser than Kreston Reeves. Their attention to detail and professional handholding throughout the process, from first identifying TC Landscapes right through to completion, made it seem like plain sailing. We can’t thank John Cowie and his team enough.”

CITY news

“I don’t pay good wages because I have a lot of money; I have a lot of money because I pay good wages”

TIMEBOMB Analysis of new government figures published this month by the National Housing Federation shows that just 19,860 homes were built in the South East in 2014, a shortfall of 21,840 on the 41,700 experts predict are needed every year to keep pace with new households forming. Across the whole of England, last year’s shortfall totalled more than 120,000.

The lack of supply is pricing many people out of owning or privately renting a home in their local area. Experts now warn that 8,700 new affordable homes need to be built per year, yet just 4,140 affordable homes were built in 2014, less than half of what families desperately need.

Despite growing concern about the housing crisis and sustained population growth, housebuilding across England hovers below the 125,000 mark for the sixth year in a row – the lowest peacetime levels since the 1920s. The last ten years saw the birth of 7 million babies, the same as in the 1950s, when England was building an average of 230,000 homes a year.

Failure to build enough homes is already pushing prices out of reach, the average house in the South East costs just under £300,000, ten times average yearly earnings. With soaring housing costs and not enough affordable homes being built, more government money is going into the pockets of private landlords as working people are forced to rely on housing benefit to help pay their rent.

David Orr, Chief Executive of the National Housing Federation, said: “The alarm bells sounded long ago, and yet nothing seems to have changed. For the sixth year in a row, new home building is at rock bottom. The public are now thoroughly aware that this country is facing a housing crisis on an unprecedented scale, and despite a spate of short-term initiatives, there is no grand plan”.

This problem directly affects business, as without adequate and economical homes for our employees, we all suffer lack of skills and rising staff costs.

2014

HOMES NEEDED

HOMES BUILT

HOMES SHORTFALL

SOCIAL HOMES NEEDED

SOCIAL HOMES BUILT

SOCIAL HOMES SHORTFALL

South East

41,700

19,860

21,840

8,700

4,140

4,560

East Sussex

2,553

1,060

1,493

533

190

343

Kent 8,519

3,100 5,419

1,777

630

1,147

Surrey 5,801

1,910

3,891

1,210

390

820

West Sussex

2,110

2,481

958

410

548

230

637

181

120

61

4,591

Brighton & Hove 867

STATION CYCLE HUBS Hove Railway Station cycle hub is getting 150 extra cycle spaces – and a maintenance, hire and repair business – as part of government funding of over £750,000, which the City is expected to receive to improve bicycle facilities. A £1.5 million cycle hub at Brighton Station with a café and space for 500 bikes opened last month.

PORTFOLIO 69

CITY news

CITY NEWS Please note these are the personal views of our City Editor, Maarten Hoffmann

FOOD STARS Four Kent and Sussex businesses have made the list of the UK’s 50 most promising food and drink entrepreneurs to be recognised as Food Stars in a new government initiative.

The 50 Food Stars, carefully selected from hundreds of award-winning businesses, include two breweries—Westerham Brewery in Edenbridge and Hepworth & Co. in Horsham—and two of the UK’s leading winemakers, Ridgeview and Chapel Down.

The revival of UK food and drink has seen a new generation of entrepreneurs emerge in the South East, whose innovative ideas and can-do attitude are creating jobs in local communities and contributing to the record £103 billion generated by the UK food chain last year.

PROTECTION SOUGHT

THE MISSING LINK Recruiting apprentices and graduates has been made easier for South East businesses, thanks to a new development from a jobs board specialising in local employment opportunities.

LoveLocalJobs.com has launched two new services, namely an apprenticeship matching scheme and a graduate recruitment service.

The apprenticeship scheme aims to help young people in the South East into rewarding careers. Believed to be the first of its kind, the project focusses on creating work placement opportunities for apprentices within local companies.

Gary Peters, Founder of LoveLocalJobs.com, has long been an advocate of apprenticeships. He commented: “The rising cost of university means that more and more young people are looking at alternative career paths, and apprenticeships can open doors to professions in almost anything from accounting to digital marketing.

“Any organisation can offer an apprentice scheme, and there is government funding available to help with the costs. However, there is simply not enough awareness among businesses as to how apprenticeships work, so the result is that the supply of work placements doesn’t meet the demand.

“We provide the missing link between the colleges and employers. We engage with local businesses to identify opportunities and help them to access government funding to set up an apprenticeship scheme. We will then place an appropriate apprentice who has the requisite skills, motivation and interest to learn the business”.

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A bid is being launched for Sussex wines to join the illustrious ranks of some of the UK’s most famous food and drink, such as Stilton cheese and Melton Mowbray pies, by securing protected status.

Wine producers in the county aim to apply next month for protected designation of origin (PDO) status across the EU, putting them in league with Champagne and Bordeaux.

The reputation of Sussex wines has grown immeasurably in recent years, thanks partly to its warm, dry weather and the same chalky subsoil found in the Champagne region of France.

Many recognise that we suffer from a lack of brand image and a catchy name. Champagne and Prosecco are well established but English Sparkling Wine does not quite have that cache’ to it. The quality is absolutely world class and now it deserves a great name to take on the big boys.

CITY news

“Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from”

NEW PARK HOME

£240 MILLION GOVERNMENT DEAL Business Minister Matthew Hancock today signed the Coast to Capital Growth Deal, during a visit to Ricardo Ltd in Shoreham, which will bring nearly £240 million of Government investment to Brighton and Hove, Croydon, the Gatwick Diamond, Lewes and West Sussex.

The Minister joined Steve Allen, vice-chair of the Coast to Capital Local Enterprise Partnership, to sign the Growth Deal. Over the lifetime of its Deal (2015-2021) the Local Enterprise Partnership estimates that up to 21,000 new jobs could be created, 9,000 new homes built, and that it has the potential to generate £390m public and private investment.

Business Minister Matthew Hancock said: “Bringing thousands of jobs, homes and new investment to the area, this Growth Deal will bring security for local families and help Brighton move towards a brighter future.

“Working in tandem with the University for Brighton this new investment will help students secure meaningful work experience, help small businesses to get digitally savvy and improve local infrastructure to ease traffic.”

Tim Wates, chairman of Coast to Capital LEP said: “This Growth Deal is a substantial boost for the Coast to Capital economy and will benefit everyone in our region. Importantly, this investment will help us move towards delivering the ambition set out in our Strategic Economic Plan, creating sustainable growth that benefits all who live, work and study here. We are now working closely with partners to deliver a pipeline of exciting projects which will help unlock the region’s long-term growth, boosting job creation and international trade.”

Martin Fausset, Managing Director of Ricardo Technical Consulting said: “We are pleased to host the Growth Deal signing which will benefit many businesses and communities in the coast to capital area. We are particularly pleased that the deal has funded continued development of our collaboration with Brighton University in creating a centre of excellence that will deliver leading automotive and environmental engineering training and research programme and also in the Adur flood defence schemes.”

A Sussex planning and design expert is celebrating after securing planning permission for a house near Eastbourne on the very edge of the South Downs National Park and adjacent to a Site of Special Scientific Interest.

Glenn Moore of Glenn Moore Associates knew that gaining approval for a large new dwelling in the area would be a challenge, but was determined to help his clients fulfil their dream of building a sustainable house with an annex for their extended family.

The Hailsham-based, Australian-born consultant is well known for his combination of planning expertise, creativity and passion for incorporating sustainability into new-build projects.

Glenn said: “I don’t often praise Local Authority planners, but in this case they deserve it. Eastbourne Borough Council resolved to grant permission for a dwelling on the edge of the South Downs National Park.

It took a few meetings and a lot of design tweaks to agree the final design that all parties were happy with. It just proves that if you work with the Local Authority you can achieve a happy ending.”

The new dwelling will meet Code Level 4 (for sustainable development) and will include air source heat pumps, underfloor heating, heat recovery/ventilation systems, triple glazing, rainwater harvesting, high level insulation, locally sourced building materials where possible and low-energy lighting.

JOHN LEWIS FOR BRIGHTON? Can it finally be true? One day Brighton may indeed have a John Lewis.

The rumours have been circulating for years, and lack of the right commercial opportunity has clearly been the sticking point. However, news that John Lewis has purchased the Boots building in North Street might suggest that they have future plans in this location. Boots is expected to continue on this site for a few years, but perhaps this purchase – and that of adjoining shops – may signal the way for the beloved department store coming to our City.

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NATIONAL news

NATIONAL NEWS Please note these are the personal views of our City Editor, Maarten Hoffmann

UK LENDING CHAMPION Kevin Caley, Managing Director and Co-founder of ThinCats, comments on the ‘Moving Mainstream’ report by the Centre for Alternative Finance at the University of Cambridge “The UK accounts for 79% of all alternative loans made in Europe, but the rest of the continent is growing up fast, achieving average growth of 115% over the past three years.

“What’s clear from these fascinating figures is that peer to peer business lending is now seen as one of the most important financial innovations for several generations. It is a democratic response to the crisis in traditional financial institutions that has starved SMEs of the funds they desperately need and taxed savers to pay for bailing out the banks by reducing returns on their investments to virtually nothing.”

RECORD LOW INTEREST RATES UK interest rates have been remained unchanged by the Bank of England, meaning they have now been at their record low of 0.5% for six years. Rates were first cut to 0.5% in March 2009 as the Bank sought to lift economic growth in the midst of the credit crunch. Recent growth in the economy has prompted speculation that rates will start to rise again in the near future.

However, continuing low inflation, now at 0.3%, gives policymakers little reason to raise the cost of borrowing. The Bank also kept the size of its quantitative easing (QE) programme unchanged at £375bn.

LONDON GONE MAD The latest Cushman and Wakefield report has revealed that London is the most expensive office location in the world for the third year running. Offices in the West End now run to £1,698 per square metre per year.

Paul Statham, CEO of leading workspace utilisation and space scheduling Condeco Software, comments: “The demand for London as a prestigious global business hub means that the leading brands that are based in the UK are under immense pressure to use their prime real estate as efficiently as they can. Global companies cannot afford not to have a presence in the City, but with office space costing as much as £1,698 per square metre per year, they must ensure this costly space is not wasted.”

However, a shockingly high percentage of desk and meeting room space is still underused, and, in financial services, one of the main tenants of prime real estate, 48 per cent of all seats are unoccupied during the day on average, while meeting spaces are only used 29 per cent of the time. “Workspaces are becoming increasingly fluid as workers adopt flexible and remote working; companies simply cannot afford to let their space go unused for prolonged periods of time. With global prices continuing to soar, it is imperative they invest in intelligence to provide them with real-time data on how their second most costly asset is actually being used.

“Failure to do so will see them needlessly haemorrhage vast amounts of capital, severely impacting their ability to grow, and the benefits can be seen beyond just savings on costs. More efficient use of space and the creation of a better, enhanced collaborative environment also deliver a powerful boost to staff morale and employee engagement.”

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NATIONAL news

“A consultant is someone who takes the watch off your wrist and then charges to tell you the time”

MIND YOUR LANGUAGE A new study by Professor Foreman-Peck and Dr Peng Zhou launched this month in the House of Commons, in partnership with the Association of Translation Companies (ATC), shows in stark detail the impact of in-house language capabilities on small- and medium-sized enterprises (SMEs) that export. The report ‘Firm-level evidence for the language investment effect on SME exporters’ shows that SMEs utilising language assets and skills achieved far higher export-to-turnover ratios than others. These assets and skills included hiring staff with specific language expertise for export needs, employing native language speakers and training staff in languages.

HELP TO GROW SCHEME

VIRGIN DOES IT AGAIN Virgin Money has more than doubled annual profit in its first set of results since the bank backed by Sir Richard Branson floated on the stock market.

Virgin Money, which bought the “good” part of Northern Rock from the government in 2012, became a public company in November. It is one of several banks seeking to break the big lenders’ dominance after the financial crisis.

In the year to the end of December, underlying pre-tax profit increased to £121.2m from £53.4m the year before. Profit growth was encouraged by an 11.8% increase in mortgage balances to £21.9bn, beating wider market growth of 1.4%. Jayne-Anne Gadhia, Virgin Money’s Chief Executive, said the bank had outperformed the fiercely competitive mortgage market by establishing links with mortgage advisers and offering customers speedy service. Borrowers increasingly relied on advisers to steer them through tighter lending requirements, she said.

“From an intermediary’s perspective, they have to offer the customer a good deal in terms of price, but the quality of service is also important. If we don’t get an offer to their customer within 10 days of receiving all the information we need, we will pay the customer £100.”

Virgin Money’s market value has increased from £1.25bn at the time of its flotation to £1.42bn, and the company is likely to join the FTSE 250 index at the end of March.

The Government recently announced that it will help 500 small businesses to become mid-market players through a new ‘Help to Grow’ scheme, in a move which further highlights the importance of British SMEs to the economy, says Business Environment’s Managing Director, David Saul.

In the announcement made by David Cameron at the British Chambers of Commerce (BCC) annual conference, he stated that the ‘Help to Grow’ scheme is aiming to create an equivalent to Germany’s thriving mid-market and will help fast-growing firms to secure financial support.

Serviced office provider, Business Environment, whose clientele is mostly made up of small or start-up organisations, supports the new scheme and sees it as a great opportunity to support prosperous businesses. David Saul said: “We’ve seen a real up-surge in occupancy rates recently, especially within the London and South-East areas, reflecting strong growth in the SME market. Some of these organisations are extraordinary and anything that supports them is a good idea - it’s about time that more of the UK’s innovative startups gain traction and recognition against larger players and across seas.”

StartUp Britain recently announced that a record number of new businesses was created by UK entrepreneurs in 2014, with 581,173 businesses registering with Companies House last year. It has also been found that the number of business failures has also declined in recent years, leaving these small organisations open to growth opportunities. As stated by Cameron, medium sized firms generated 45 per cent of the UK’s job growth last year.

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BUSINESS

“Now would be a good time to review your merchant card providers to see how you will be affected”

RETAILER WARNING Every company that accepts card payments will soon be affected by changes to the way card processing fees are charged. Ian Hopping from Auditel UK explains What are the changes?

The European Union has had a long, running battle with Visa and Mastercard to reduce interchange, the charge that is payable by your card processor (Cardnet, Worldpay, Barclaycard, etc) to the bank who issued the card being charged. Interchange is extremely important to your card processor, as it makes up about 90% of their cost base. They pass this cost on to you and it makes up the majority of your charge – if you currently pay a fee of 1.3% for credit cards, then about 70% of this is the recharge of the interchange.

To comply with the EU, Visa have announced new interchange rates of 1p plus 0.2% for secure transactions, in place of the current 8p per transaction, regardless of value. The new charges will come into effect for Visa Debit from March 1st 2015. Mastercard have not yet announced their plans, but are widely expected to go for a phased approach, reducing their interchange and altering their debit card charging structure in stages over 12 months from mid-2015.

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Who will this affect?

For many this will result in an increase for the cost of their card transactions. The big losers will be those businesses where average transaction values are high, or those who take telephone transactions (CNP - customer not present) as these will now be deemed nonsecure, even with CVV2 verification. Visa Debit telephone transaction interchange charge is currently 10.5p, but will increase to 11p PLUS 0.2% of the transaction value.

Auditel have seen a very recent example of the change where pricing is set to increase from a flat 11p per transaction currently, to 0.495% of the transaction value (i.e. 49.5p per £100 of card turnover). In this example all orders valued over £22.25 would incur higher fees. The fees payable on a £100 order would be 4.5 times the current rates charged.

There is some good news in that, provided your provider passes on these changes, credit card transaction charges should be around 0.4% cheaper than current rates. The other small consolation for hard pressed merchants

is that Visa have declared they will cap fees at a maximum of 50p for secure transactions, and at £1 for non-secure transactions, an increase of between 500% and 1000%! But remember, interchange is the base cost that the acquirer pays the card schemes- your actual merchant service charge is likely to be considerably higher.

What can you do?

Now would be a good time to review your merchant card providers to see how you will be affected. Not all providers have announced how they plan to deal with the change in the market, but evidence so far has shown some are using these changes to not only cover the increase, but to add some additional income to their bottom line. Keep an eye on your bills and make sure you fully understand the cost implications of any changes to your charges made by your provider. www.auditel.co.uk

SOCIAL event

Andrew Moseley, Executive Chef, Alan White and Robbie Raggio

Danni Craker and Claire Walsh

Mayor Brian Fitc, Annabel Conn, Poppie Sharman, Caraline Brown and friends

GB1 IS TWO YEARS OLD The Grand’s renowned GB1 Restaurant celebrated its second birthday in March with a reception for the local business community. Guests had the chance to sample some delicious GB1 tasters from the new spring menu, courtesy of Executive Chef, Alan White.

General Manager Andrew Mosley auctioned some exclusive experiences, including a chance to hire Alan White to cook at home, raising funds for the Rockinghorse children’s charity.

Martina Packham and Lynne Edwards

Norah Fitch, Guy Corber, Rod Scott and Brian Fitch (mayor)

Photos: Stephen Lawrence (snapitnow.co.uk)

Maria Greenwood, Carl Hayden and Jenny Mark-Bell

Craig Walden, Sam Wilding, Bronwen and Maarten Hoffmann and Alan Trace

Paula Seager and Alisha Pandya

Clive Gordon, Paula Seabourne-pearson, Karron and Kris Meadows

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The widest-read business publication in the South East

ISSUE 10 . 2015

PLATINUM GATWICK DIAMOND AWARDS Winners Announced

THE 2015 BUDGET Analysis by the experts at Kreston Reeves

PLATINUM THE INSIDE STORY CROWDFUNDING & BUSINESS SCHOOLS

THE BIG STORY

JEREMY CLARKSON

THE MARMITE MAN

Plus: Business Funding Guide International Trade Legal Issues Accountancy Wealth Management Business Travel Chamber News Business Style Editorial Opinion Networking Motoring

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READ ALL PAST ISSUES AT WWW.PLATINUMBUSINESSMAGAZINE.COM

SOCIAL event

Abigail Owen (DMH Stallard), Karim Mohamed (Mayo Wynne Baxter), Caroline Whitaker (Westwood), Lisa Henning (Beautiful Ink)

Sarah Hopwood (Hopwood Consulting), Caroline Whitaker (Westwood)

Karim Mohamed (Mayo Wynne Baxter), Jayna Shah (JPS Wealth Management), Chris Sparkes (Baker Tilly)

THE PLATINUM BUSINESS CLUB, THE GRAND HOTEL, BRIGHTON Jayna Shah (JPS Wealth Management), Christopher Whippy (Whippy Insurance), Gemma King (Vivid Marketing), Richard Zinzan (ZSTa Architects)

Robbie Vella (Brighton University), Chris White (EMC Corporate Finance), John Burroughes (Uniglobe Travel)

Yet another successful and highly enjoyable Platinum Club event at the Grand Hotel, Brighton this month. There was much talk of the exciting announcement of the new Platinum location in the Gatwick Diamond that launches in May and with memberships limited to four members per industry sector, places are going fast. This extends the most successful and dynamic networking group into two regions in the South East and as they say: Let the Platinum Club take the ‘work’ out of networking.

Faye Honey-Green (Mercedes-Benz), Simon Gregg (IT First), Gemma Warrenne (Metro Bank), Abigail Owen (DMH Stallard)

Tony Rice (Audi), Gavin Whippy (Whippy Insurance)

For more information on joining the most dynamic networking group in Sussex, contact info@theplatinumclubbrighton.co.uk

or call 07966 244046

PC Rob Fawcett (Bennett Griffin), Sarah Orchin (Quiddity), Marc Trathen (Euler Hermes)

THE P L AT I N U M CLUB

Neil Laughton (Laughton & Co), Gemma King (Vivid Marketing)

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BUSINESS profile

“Great leadership is the key to high level business performance and success”

LEADERSHIP EXTRAORDINAIRE The Business Leadership Academy run bespoke leadership and management training Programmes, so what does being a great leader involve?

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BUSINESS profile

N

eil Laughton is a man who leaves you exhausted. And that’s just reading his resume: Royal Marine Commando and SAS Officer; Pulled a sled to the North and South Poles; His company built the Rolls Royce Motorcar HQ; Holder of extreme golf world records; Piloted the world’s first road legal flying car across the Sahara Desert; Gives up his time to help disadvantaged kids, wounded soldiers and various charities; Escorted Bear Grylls to the summit of Mt Everest; Just returned from hosting a black tie dinner party atop Mont Blanc.

Phew! Do you get the point? This is a not a man who knows the joy of a good pipe and a pair of comfy slippers.

I caught up with Neil at his beautiful home in Small Dole on the edge of the South Downs National Park, where he was doing his day job - running a leadership, communications and teamwork training programme for companies across the South East, and if there is any man who will subdue and command respect from a group of CEOs, its Neil Laughton.

Leadership is a vastly underrated talent.

There is many a company boss who feels they have such a talent, but more often than not their staff would fail to agree. For those great corporate leaders, there is the constant demand to build and develop a solid team to take the company to great heights, and Neil is the man the smart firms are drafting in to deal with such team building. And if Neil can’t build a cohesive and successful team, then l don’t know who can!

When I arrived, Neil had ten local business leaders busy building make-shift bridges over a swimming pool, playing blind golf, building towers out of spaghetti and racing powerful off-road buggies around a track blindfold whilst learning to trust the directions given by a team member and all the while trying not to kill Neil’s pet alpacas. Such odd-sounding tasks are very carefully designed and structured to develop leadership skills, encourage effective communication and foster team cooperation, collaboration and trust.

His aim is for companies to send him their troops and he returns them as one cohesive fighting unit ready for corporate battle. So often, courses such as this are run by people who have taken a course on team building and like the sound of their own voice, or by American ‘experts’ who use every buzzword in the dictionary. Neil is not one of them.

Neil passes on the knowledge he has gained over 30 years in demanding leadership roles in the military, in business and on his many adventurous expeditions. Here is a man worth listening to and learning from, reaping the benefits that a well-honed, collaborative team can bring to any company.

Laughton & Co offer bespoke leadership and and management training programmes - inhouse or externally facilitated.

The aim of the popular Executive Leadership Programme is to give delegates a refresher in great leadership, with a mix of theoretical, conversational, presentational, practical and experiential sessions to help cement good practices that can be taken back to the workplace and applied.

“This is a not a man who knows the joy of a good pipe and a pair of comfy slippers” The Executive Leadership Programme includes: • • • • • • • • • •

Values driven & authentic leadership Differences between leading & managing Leadership success & failure analysis Leadership theory and latest thinking Ten traits of Transformational Managers Leading and performing in a crisis High-level team performance Self-awareness and communication skills Emotional intelligence and EQ modelling Personality profiling and character analysis

The programme is challenging, thoughtprovoking and a lot of fun! The result? More selfaware, self-confident and dynamic managers with enhanced communication, team building and leadership skills. Certainly, when l arrived there was a great mix of laughter, team bonding and a raft of happy but very dirty faces.

Not only does Neil have the background to lead, but his corporate experience offers him a unique insight into how the business team should function to achieve success. Neil founded eight companies over the years and successfully sold them to a FTSE 100 group in 2011. In 2002, one such company won the contract to build the new Rolls Royce HQ and plant, and in 2010 he won the multi-million pound contract to refurbish the BAA HQ at Heathrow Airport.

A man more rounded and suited to the task of teaching corporate teams to work well together I have yet to meet. www.laughton.co Tel: +44 (0) 7973 289552 Neil@Laughton.co

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STYLE

MEN LOVE SHOES TOO Shoe designer Roger Vivier once said that ‘to wear dreams on one’s feet is to begin to give a reality to one’s dreams’. Shoes capture our imagination and are a recurring cultural motif, from Elvis’ blue suede shoes to Nancy Sinatra’s walking boots … Samantha Wilding from Style & Grace on why shoes matter for men

MEN LOVE SHOES TOO It’s a commonly held misconception (in my opinion) that women love shoes more than men. Many men love shoes too – they’re just quieter about it. And they tend to own fewer pairs…

The well-dressed man’s wardrobe should contain the ‘essential five’ pairs: • For work and more formal occasions: a pair of leather brogues (dark brown or black) and a pair of black leather derby’s (with or without broguing) • For off-duty days: a pair of loafers (leather or suede, neutral or colours), a pair of deck or boat shoes and a pair of desert boots During the tricky transition from winter to spring, you may want to consider additional options. These work well with less formal trousers on ‘dress down’ office days as well as with denim or chinos at the weekend.

• Suede brogues: can be alternative work shoes, depending on your office. They are lighter in weight and have some texture, but do need protecting with a good stainrepellent spray [see box] • Chukka boots: versatile lace-up leather boots that are less formal than brogues but smarter than trainers • Leather trainers in dark colours: increasingly popular in recent years and great for very casual occasions.

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Whatever you choose – please – no clumpy black rubber soles. And do think about the shape of the toe. Pointy toes may be very trendy but if they look ridiculous with your clothes (or your foot size) don’t wear them. As I mentioned in this magazine’s January column, balance is important when considering the relationship between your shoe size and trouser length.

NOW TURNING TO THE GIRLS...

21 PAIRS AND COUNTING I believe women have a more explicit (if I can put it that way) relationship with shoes – one that men don’t quite understand. There are several reasons for this. Firstly, women’s shoes tend to be beautiful, with the ability to transform the everyday into something spectacular. Secondly, they are the one article of clothing that remains constant – no-one has to diet to fit into their shoes! Thirdly, and this is vital, high heels make every woman look taller and slimmer (even if they are bitterly uncomfortable….).

Ignoring the fact that most women have, on average, 21 pairs of shoes, what key items does a woman really need? My ‘essential five’ for women are: • A pair (or two) of flat shoes (ballet pumps, loafers, brogues, etc) in neutral colours that go with everything • good court, mid or kitten heel shoes for your workwear and more formal outfits

•

• •

two pairs of evening shoes (summer and winter) which can be slingbacks, peep toes or strappy sandals one pair of knee high boots for wearing with skirts, dresses and under trousers a pair of wedges to give you height, comfortably, in warmer weather

Obviously, you can add to these suggestions, but in doing so, please choose quality over quantity.

Marlene Dietrich once advised buying one pair of good shoes instead of three pairs of poor quality. She was right. Good shoes will last, assuming you care for them properly [see box].

THINK HEIGHT AND BALANCE Height and balance are important to think about when shopping for shoes or putting outfits together. If you are petite like me, and wear heels for height, take care that they are not too high as you may totter and look out of proportion. If you are blessed with height, you will look great in heels and flats – as long as you stand up straight. When wearing flats, make sure that your trousers are neatly hemmed Think about your outfit’s silhouette, colour and style. For example, if you are wearing an outfit with several layers (or a thick jumper), counterbalance it with a chunkier heel or boot – a dainty heel would look too spindly. On the other hand, a floaty dress demands a strappy stiletto. When wearing different tones of the same colour, keep the darkest tone for your feet (e.g. brown shoes with a camel toned

STYLE

“Many men love shoes too – they’re just quieter about it. And they tend to own fewer pairs”

outfit). Do not, however, match your shoes and handbag – it looks like you are trying too hard (and can be frumpy). And think about the overall style of your outfit. If you are wearing sexy stilettos, pair them with a sleek clutch bag to keep everything streamlined. Likewise, a slouchy hobo or bucket bag works well with knee high flat boots.

And finally, ladies, please, do not be seduced by a sensational pair of shoes in the sale that you know you will never wear or that are cripplingly uncomfortable. Say goodbye to them and let them go. There’ll be another pair along soon enough…

TAKE GOOD CARE OF YOUR SHOES • • •

• •

Rotate your shoes, allowing them to air out between outings Invest in shoe trees or store your shoes in their boxes Clean your shoes and boots regularly with polish and brushes Use stain repellent spray to protect your shoes (and bags) Get your shoes and boots re-heeled and re-soled before it becomes urgent!

When travelling, pack your shoes in dust bags to protect their shape and keep them (and your clothes) clean

Samantha Wilding Website: www.styleandgrace.eu Twitter: @alwayschicUK

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ANGER MANAGEMENT

By Maarten Hoffmann

Pay Peanuts, Get Monkeys The pay structure for MPs has been in the spotlight recently. Maarten Hoffmann knows how he would pay politicians to get the best people for the job

N

aomi Campbell once famously said that she wouldn’t get out of bed for less than ten grand.

After the spectacularly high-profile downfall of MPs Jack Straw and Malcolm Rifkind, we have to ask the question: “What do we expect of our political masters?” The rabble will stand at the gates with burning torches, howling at length about how well paid they are for doing a part-time job, but most of us know better.

Should we not expect the country to be run by the best educated, wisest, most honest and most passionate amongst us? Yet, when it comes to renumeration, we expect to pay them less than every CEO and the majority of Managing Directors across the land. Is the reason that we expect them to be driven by the higher ideal of service to one’s country?

Poppycock!

Like you and l, they need to earn a living, but one that leaves them free of earthly ties, such as paying the bills, so that they can concentrate on the bigger picture of trying to put the Great back into Britain. We also have to deal with their susceptibility to large corporations whilst seeking that second and third job. This, in the main, is to earn a crust rather than greed.

When it comes to politicians, there is little praise going their way, whether in the media or from the man in the street, but as long as we are a democracy we had better find a better way of dealing with them to ensure we get the best and the brightest. Paying them the equivalent of a middle manager or computer programmer is not the way to do it.

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According to the Institute of Directors, the average Managing Director of a small firm is paid £72,339 rising to £148,223 for a medium to large firm. The average CEO looks well north of £500,000, with golden hellos and goodbyes. Said MD works 5 ½ days a week, is subject to board approval only once a year, and otherwise can live a quiet and peaceful life as long as the share price keeps rising and profits keep rolling in.

“The rabble will stand at the gates with burning torches, howling at length about how well paid they are for doing a part-time job, but most of us know better” The average MP earns £67,000, with an average take-home after tax of £46,000. Of course, there are expenses, allowances and pensions, but such are received by business leaders. So, for the sake of argument, l will ignore them. For this they have to maintain two homes, be available at a moment’s notice

for a vote, attend Parliament in London and surgeries in their constituency, toe the party line, take flak from every quarter and get pilloried if they so much as think of using their skills outside the House, even if they have declared it. They have to keep their private lives squeaky clean lest they are splashed across the red tops one morning and their lives and family are thrown to the wolves, their reputations decimated, spouses destroyed and their children’s lives blighted.

Take Jack Straw. After 36 years of service to the country as an MP, Lord Chancellor, Home Secretary and Foreign Secretary his reputation has been destroyed overnight as he sought to feather his nest when he was due to retire next year. And he clearly stated in the ruse conducted by the Telegraph and Channel 4 that he could not take on such a role until after he retired. Be that as it may, he has been condemned from every corner, suspended by the Labour Party, has referred himself to the Parliamentary Standards Committee, and it would appear his long held dream of a seat in the House of Lords is all but dust in his hands.

But what else does a retiring MP have to offer but his experience and contacts? Is this not the case with all CEOs leaving one corporation to join another? One takes one’s contacts along and uses them wherever appropriate for the benefit of the new firm.

If we want the very best MPs we can find, who work solely on representing their constituents, we had better get working on paying them a sensible salary and then introducing an

OPINION

“Should we not expect the country to be run by the best educated, wisest, most honest and most passionate amongst us?”

outright ban on secondary jobs rather than simply asking them to sign a register with the details.

As with business, we all want the best man for the job, but unlike business, where the CEOs’ failure affects that business, shareholders and staff, a failure by an MP can affect the entire country and our reputation around the world.

Malcolm Rifkind tried to move the debate on, but in a series of disastrous media interviews, he claimed that it was ‘quite unrealistic’ to expect backbench MPs with professional backgrounds to ‘simply accept a salary of £67,000’. He told BBC Radio 4: ‘If you are trying to attract people of a business or a professional background to serve in the House of Commons, and if they are not ministers, it is quite unrealistic to believe they will go through their parliamentary career being able to simply accept a salary of £67,000.’

He is absolutely right. Is there anyone reading this with a first class degree who has risen to the very top of their profession through diligence and hard graft, and who, at the age of 60 feels that all they are worth is a take-home of £46,000?

I think not.

MPs’ salaries and the issue of funding political parties need to be overhauled, and fast, or we are destined to be ruled by ignorant pygmies who can’t get employed anywhere else and who see Parliament as a safe and cozy berth as the best and brightest head off to the corporate world. This is surely not the world we want to live in, but who amongst us would volunteer to put ourselves in the constant firing line, where every media outlet considers us fair game, the public spit on us and then toss us out like a used tissue when we, legally, try to earn an extra buck?

The answer: Pay all MPs a £150,000 basic and ban them from any secondary employment. Demand that they work for their constituents and the country full-time; following retirement, ban them from ever working for a foreign government or corporation. This would ensure their full-time attention while in office and ensure that after retirement their talents and contacts will only ever be used for the good of the country that paid them.

Possibly, the only vote against would come from one multi-millionaire, Mr. Anthony Blair.

BEAUTIFUL homes

PC

THE P L AT I N U M CLUB BRIGHTON

We believe that effective networking is all about relationship building in a relaxed and informal environment and The Platinum Club provides the ideal platform for companies both large and small, to come together for an enjoyable evening in luxurious surroundings.

“ ”

Don’t just take our word for it, here is what some of our members have to say

Let me tell you that the Platinum Club “ is no ordinary networking club. For anyone The Platinum Club is all that networking should be, but so “ rarely is. If you attend only one networking event, make sure it’s the Platinum Club!”

Sophia Lee-Spencer, CEO, Callisto Associates The platinum club has proved an excellent forum to network “ with good calibre business contacts. It’s always an enjoyable and high quality event which is down to the rigour with which it is managed, run and hosted. It’s one of the highlights of my business calendar Amanda Menahem - Hastings Direct

”

I would highly recommend The Platinum Club if you are “ looking to meet countless new businesses, in a relaxed and friendly environment.”

Becky Sharp – Harvey John Recruitment

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who is tired of run-of-the-mill networking events I would suggest you try the Platinum Club.

John Healy – Healy’s LLP

”

I would recommend the Platinum Club “ as a fantastic way to meet new contacts in a relaxed evening of networking. Good spread of Companies and they make you feel at Tony Rice – Coulsdon Audi home!

”

The Platinum Club is undoubtedly one “ of the most prestigious networking groups I have attended.”

Denise Buchan – Classic Consulting Platinum events are always so well “ organised and attended by the right people.” Keith Jackman – Mercedes-Benz

Call: 07966 244046 • e-mail: info@theplatinumclubbrighton.co.uk • web: www.theplatinumclubbrighton.co.uk

PC

THE P L AT I N U M CLUB GATWICK

AN EXCITING PLATINUM CLUB ANNOUNCEMENT

LAUNCHES MAY 14TH

The Platinum Club is the foremost networking group in Sussex, and with the original Brighton location at the Grand Hotel now into its fifth year, and somewhat oversubscribed, we are delighted to announce the launch of a new Platinum Club location within the Gatwick Diamond.

The Platinum Club (Gatwick) will launch on May 14 2015 at the splendid Gatwick Hilton Hotel right in the heart of the airport and membership applications

are now open. We can only accept four members per business sector to ensure that we are never top-heavy with any one particular industry and meet monthly for a fully hosted Champagne and Canapé networking event.

We believe that effective networking is all about building long-term relationships in a relaxed and enjoyable environment, and this is the platform that Platinum provides.

We host every event to help take the

‘work’ out of networking and ensure that, whilst members sip fine champagnes, we facilitate relevant introductions throughout the evening.

Several of the membership categories are full and closed, but there is an array of memberships still available.

For more information and an application form, please email: maarten@platinumbusinessmagazine.com or call 07966 244046

Call: 07966 244046 • e-mail: maarten@platinumbusinessmagazine.com • web: www.theplatinumclubbrighton.co.uk

OCKENDEN MANOR

Maarten Hoffmann tastes a little bit of heaven at Ockenden Manor

“Any vegetarian would be delighted with it, as was Lynne, judging by the look of sublime pleasure plastered across her face. Either that or she was having a Meg Ryan moment�

BUSINESS lunch

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ckenden Manor is located is Cuckfield, a very pretty Tudor village, and this Elizabethan Manor House, set in nine acres, comes straight off a chocolate box lid.

The Manor’s first recorded owner was the Michael family in 1550, who then proceeded to burn it down. Rebuilt in 1658, it was home to the Duke of Marlborough for a while, subsequently occupied by a Jewish Boys’ School and a billet for Canadian Troops in WW2.

It is currently a part of the Historic Sussex Hotel Group, comprising Bailiffscourt and the Spread Eagle in Midhurst.

The rooms are sumptuous, and the addition of a spa just seals the deal. But we are here to test drive the cuisine, so into the dining room we proceed and gird our loins for the task ahead.

There is something Olde-Worldy about the dining room, in that it has the whiff of a gentlemens’ club of old, with silent, hovering waiting staff, people chatting in hushed tones and a couple of old school ties in evidence. It took Lynne all of three seconds to remind me to lower the usual boom of my voice. I was intending to look hurt and offended, but then totally forgot when the charming Christina silently arrived with menus. We were off and running.

The lunch menu is 4, 4, & 3, and comes in at £19.50 for two-courses, three-courses for £26, which is terribly reasonable for such a lovely dining room and what appears to be a cracking menu.

The Chef is Stephen Crane, former Head Chef at London’s celebrity haunt, The Halcyon Hotel, and, although there is nothing too surprising on the menu, it all has the ring of quality and filled us with anticipation. Chef Crane is certainly influenced by French cuisine but seems to add that elusive ‘special’ touch. I went for the leek & potato soup with truffle oil, which was spot-on. Lynne plumped for the roquefort mousse with chicory, apple and walnut salad, and Dan selected the confit salmon with crispy oyster beignets, dressed with horseradish cream and beetroot. I tried to engage Dan in conversation about my soup, but all I got out of him was Oh My God! That was it – nothing more until he had polished off the salmon, at which point the floodgates opened and I couldn’t shut him up. He found the

entire dish sublime, and all three of them looked a picture of presentation.

The wild Balcombe Estate duck had flown off the menu, but in its place I chose the lamb fillet with french beans Provençal, charlotte potatoes, Baba Ganoush, and a puree of spices that was not on the menu. I didn’t fancy the Newhaven skate in front of Dan or the pearl barley risotto sitting proudly in front of Lynne. The lamb was absolutely superb: pink, succulent and in small bite-sized pieces. The Baba Ganoush was a stretch, but it melded beautifully with the beans and potatoes. Dan is, by now, wondering why he can’t get a word out of me!

The risotto, the dish that so displeases vegetarians by virtue of often being the only dish for on the menu suitable for them, nevertheless looked yummy. I stole a forkfull from Lynne and found that it was delicately flavoured without a hint of stickiness. Any vegetarian would be delighted with it, as was Lynne, judging by the look of sublime pleasure plastered across her face. Either that or she was having a Meg Ryan moment. Dan’s skate with onion fondant, flower sprouts, parsnip puree and red wine sauce was expertly cooked and beautifully presented.

By this point, we were feeling no pain, and as the dining room emptied, Dan was banging on about the shape of Bill Clinton’s appendage – odd boy, Dan! I am not sure where on earth that came from, but our conversation was fullblooded and wide-ranging, and that, in my humble opinion, is one of the marks of a good restaurant: sated diners in an atmosphere conducive to, and encouraging of, comfortable and flowing conversation.

OK, the lunchtime merlot helped a bit.

Pudding was whisked to the table and my caramelised lemon tart slice was cut with such perfection, with edges that you could cut yourself on, that I am now convinced that Chef Stephen suffers/benefits from OCD. I have never seen such perfect slices in my life, and it tasted of Heaven. With a little blackcurrant sauce giving it a slightly tart edge, it was truly superb. Lynne had thrown caution to the wind and was tucking into an assiette of chocolate, and they were (OCD again) delicately constructed and presented.

The restaurant rightfully carries a Michelin star, an Egon Ronay Award and three AA Rosettes and I am not the least bit surprised. Ockenden was voted one of the ‘50 best places for a romantic meal,’ with the added comment: “Extraordinarily pretty dishes free from architectural or painterly pretensions alongside...flawless technique and luxurious cooking”. Quite an accolade, but as I looked over at Dan’s ugly mug, I was struggling with the whole romantic thing.

In all, bravo! A beautiful location and a really outstanding lunch.

The Halcyon’s loss is Ockenden’s gain.

Ockenden Manor Ockenden Lane, Cuckfield, West Sussex, RH17 5LD T : 01444 416111 W : www.hshotels.co.uk PORTFOLIO 87

85th GENEVA March 2015 saw the 85th International Geneva Motor Show. We despatched Portfolio motoring correspondent, Maarten Hoffmann, to report back on the news, views and debuts of this year’s show

BENTLEY EXP 10-SPEED CONCEPT Just look at this absolute beauty that Bentley ‘might’ put into production. A mighty 6.0-litre twin turbo W12 engine that will no doubt cost the same as a small country, but l begged Bentley to produce it. Just look and imagine yourself in that interior buzzing down to Monaco.

McLAREN The Surrey based manufacturer revealed their limited edition 675LT, the fastest, most powerful and lightest model in their Super Series. They will produce only 500 units for the quickest through their door with £260,000 readies.

FERRARI 488 GTB The GTB is back. This new Ferrari is powered by a 3902cc turbo engine coupled to a seven-speed F1 dual-clutch gearbox. Much F1 technology is coming through to road cars now, making Formula 1 an R&D department.

VW PASSAT

THE VAUXHALL VIVA IS BACK

Not only has the current Passat just been voted Car of the Year 2015, but this Sports Coupe GTE Concept just goes to show that there is life in the old dog yet.

After many years, the Viva moniker is back on this small city car with a 1.0 litre engine, five seats and priced just under £8,000.

MOTOR SHOW ASTON MARTIN Much excitement on the Aston stand as they revealed two new concept cars. The DBX concept is a luxury GT that will take four passengers and their luggage, and then there is the dramatically named Vulcan. Designed as a track day car for the person who has it all – and they will certainly need it all to buy this gorgeous creature, just to have it in the garage for the odd weekend.

But what an odd weekend.

ROLLS ROYCE

ALPHA ROMEO

The Sussex based manufacturer revealed their most elaborate model to date. The one-off Serenity, based on the LWB Phantom, was given to a bunch of students from the Royal College of Art, and look what they came up with. I think the world is running out of despotic dictators who would order such a monstrosity, but perhaps a few LA based Rappers would be interested – once they’d changed the rims, of course.

The 4C was on show with the obligatory model posing alongside, and although a lovely-looking car, buyers are having a hell of a time getting delivery even after full payment, their performance stats are all over the place and, l hope l am wrong, but buyers had better ensure they have full breakdown insurance.

SEAT

FOCUS RS

Seat’s new 20V20 SUV looks very nice indeed, and if the production model looks this good, you will be seeing a lot on our roads.

Ford showed off their all-new Focus RS with all-wheel drive and a drift mode! New tyres please.

MOTORING REVIEW: AUDI Q7

QUINTESSENTIALLY AUDI Business Editor, Maarten Hoffmann, is an Audi fan, and explains why

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udi have been producing cars under their own banner since 1910 following the company’s purchase of Auto Union from the Daimler-Benz Corporation. The company name is based on that of the Founder, August Horch. Horch means listen in German and becomes audi in Latin.

The company is 99.55% owned by the Volkswagen Group, and in 2014 the company sold 1.7 million cars worldwide. Audi is still one of the only manufacturers offering permanent 4-wheel drive across the range and I utterly fail to understand why more haven’t caught onto this fact. My wife drives an Audi A6 Avant and when the great British winter descends upon us and all is white, my car remains in the drive as her’s is the only one that will make it out.

MOTORING REVIEW: AUDI Q7 I like Audis, as, like Mercedes and BMW, they have gained a reputation for solid engineering, bullet-proof build quality, reliability and strong resale values. The Q7 was introduced in 2005, followed by the Q5 in 2007 and the Q3 in 2011. As you might know if you read my reviews on a regular basis, l am a great fan of the Q5. It’s the perfect SUV size with a great engine, superbly comfortable and highly manoeuvrable. The Q3 is a good car, but for my tastes a tad too basic and utilitarian, and there is only one car in the range that l have not driven the big boy of the family, the Q7 – until now.

The first thing that grabs your attention is that this car is vast. It drives like a standard saloon, although at the height of Ben Nevis, but it’s when you come to park it, manoeuvre through tight traffic or get out of it in a car park that you realise that this car is vast. Although comparable in size with the likes of the Range Rover, the RR feels leaner and lighter, whereas the Q7 just feels vast, fat and bloated. The one thing that brings joy here is the seven seats, which are so useful when you have kids or hordes of friends as, unlike so many others, you actually have the opportunity to all go out in one car.

Let’s leave size aside for a moment and look at the car itself. The engine range is limited to three diesel options, and it is the entry level 3.0-litre V6 that is the pick of the bunch. As with all Audis, it’s fast, smooth and feels like it will go ‘round the clock’ a few times with ease, hits 60mph in around nine seconds and still returns 39 mpg. Steering is accurate and gives reasonable feedback through your hands, and it can really feel like you are driving a normal car.

One of the main reasons given for buying SUVs such as the Q7 is that they are safe, or at least they make the occupants feel safe. The size of this hulking great beast will deliver an overwhelming feeling of wellbeing, but there’s far more to the Q7’s safety credentials than its obvious dimensions.

First, and perhaps foremost, in the Audi’s armoury of safety features is its permanent four-wheel drive system, which is backed up by electronic stability control, differential lock, and all manner of other electronic gizmos designed to keep you on the road.

There’s also a raft of airbags throughout a vehicle that, all-in-all, is a pretty safe place to be even though it only has a four-star safety rating from Euro NCAP. If any vehicle illustrates that a five-star rating doesn’t tell you everything, it’s the Q7. Although a Fiat 500 has five stars as opposed to the Audi’s four stars, we know which one we’d rather be sat in during a collision between the two.

It’s absolutely enormous and utterly inappropriate, but the Q7 is an endearing car nonetheless. It’ll be expensive to buy and run, but there are few nicer places to be – or safer ones to stow the family. Where the Q7 does fall down these

“It’s absolutely enormous and utterly inappropriate, but the Q7 is an endearing car nonetheless” days is in its styling, which is starting to look a tad dated, but that is all taken care of this month when the facelift version will be revealed, and, as Audi rarely drop the ball, it is bound to be better looking and to include things that customers might have moaned about.

The great thing about facelift models is that they often reduce the price of the existing model at dealerships; therefore, there can be great deals to be found if you’re quick, before they are all gone.

In conclusion, it’s a good drive due to the sharing of the same platform as the VW Touareg and the Porsche Cayenne, handles well, offers plenty of power, is well equipped and comes with all the bells and whistles you would want, but the drawback will always be its size. 82% of all driving is now performed in urban environments, and the size will therefore come into play almost every day, and paying this much for a car and then having to exit out of the window in every city centre car park does somewhat take the shine off the proposition.

To be fair, it could probably get away with it if the Range Rover Sport didn’t exist. Just be aware that it’ll be a pig to park in a UK-sized parking space, and despite the fact that the V12 has now been dropped, it’ll attract the hatred of every eco-warrior in the country.

Perhaps this is the reason to buy it!

TECHNICAL STUFF: Model Tested: AUDI Q7 3.0 TDI Quattro S Line Engine: 3.0 litre turbo Performance: 0-62mph 7.8 seconds Top Speed: 135mph Economy: 38.3mpg Price from: £46,655.

As Tested: £52,310.00 PORTFOLIO 91

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We feature a great range of Mercedes-Benz finance options for businesses, so you won’t need to worry about how to balance your cashflow. Choose from the broad range of cars on offer at our comfortable showrooms, which allow you the space and time you need to make the best decision regarding your vehicles. We know how important efficiency and emissions are to your business too, so ask our team for details on any of our models.

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WE LOOK FORWARD TO HELPING YOUR BUSINESS GROW For more details, visit www.lookers.co.uk/mercedes-benz Mercedes-Benz of Brighton Victoria Road, Portslade, Brighton, East Sussex BN411DY 0844 6593301

CAREER LADDER This month we speak to Neil Webb about his career journey

Neil Webb is Senior Designer and Account Manager at Say Digital HOW LONG HAVE YOU BEEN IN THE DIGITAL INDUSTRY? I’ve been working in the digital industry for a few years now, I actually came into Say Digital from working as a freelance illustrator and learning mentor – so it was quite an unconventional route into the industry. That said, both experiences were hugely beneficial to joining the Say team, giving me a good understanding of running a business, managing projects and bringing a creative voice and style to client projects.

WHAT TYPE OF COMPANIES USE YOUR SERVICES? It’s a wide range. The agency is split into typical project-based work where we mostly work with SMEs, cultural institutions and blue-chip businesses, and the other side of Say focuses on developing long-term partnerships with startups and entrepreneurs.

WHAT INDUSTRY OR PROFESSION WERE YOU IN PREVIOUSLY? I spent half a decade in the education sector as a learning mentor in a primary school. Having a creative background plus experience in teaching has really helped me develop expertise in user-centred design. Interestingly, I’ve had the chance to bring in a lot of previously untapped knowledge from my teaching experience into our recent projects, where we’ve been developing educational games and resources for primary school children and families, both with the RSPB ARC Explorer app and an archaeology-oriented game with the Royal Pavilion & Museums.

WHAT WAS YOUR INSPIRATION OR MOTIVATION TO CHANGE CAREER? I wanted to challenge myself. The digital sector is booming in Brighton and I’d seen some of the work and projects coming out of other businesses in the area; I thought that it would be a great place for me to build my career. I was

fortunate that a great opportunity came along at the right time.

WHAT CHANGES HAVE YOU SEEN IN YOUR INDUSTRY OVER THE LAST 10 YEARS? One of the biggest changes in the digital industry has been the rise in importance of user experience, something that is now at the centre of my day-to-day role. I think that previously a lot of websites had been created to fulfil a visibility need, but hadn’t taken into account the opportunities for great customer / user experience that the technology can bring. That thinking has definitely been changing and has been challenged more recently, and I’ve had the pleasure of working with a range of companies who are capitalising on that shift.

WHAT WAS YOUR FIRST EVER JOB? My first part time job as a teenager was selling ice creams on Rottingdean seafront from a bicycle (with a freezer cart and traditional parasol). It was great seeing people’s faces as I came down the high street, seemingly out of control on the way to the beach. If I remember correctly, most of my wages went on buying icecreams, but I did love the fact that I could sit in the sun whilst trying to earn pocket money.

DID YOU TAKE A TRADITIONAL ROUTE INTO YOUR CAREER? IF SO, DESCRIBE; IF NOT, EXPLAIN BRIEFLY HOW YOU CAME INTO IT. I can safely say that the route I took was not traditional. After finishing my degree in Illustration I realised that it was essential to have an online portfolio. I built one in my spare time and gradually became proficient in putting together sites for friends and associates. This then turned from being another hobby into something more serious, and I fortunately happened to mention my skill set to Richard, who set up Say in 2011. We had known each other from an early age and he was keen to find

someone who could help him as the business started to grow. Three years later, I am a Senior Designer and Account Manager.

DO YOU HAVE ANY QUALIFICATIONS / TRAINING? FOR INSTANCE, DEGREES, POSTGRADUATE QUALIFICATIONS, ON-THE- JOBTRAINING, ONGOING PERSONAL DEVELOPMENT AND TRAINING? My degree in Illustration from Falmouth is really the bedrock of my official education. That said, I’ve learnt a lot of what I do now from practice, experience and from peer-to-peer learning.

Being surrounded by people who want to grow as much as you do is definitely a good way to learn, and quickly!

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB? The opportunity to turn an idea into something that people can enjoy visually and interactively. I am fortunate to work with a talented, motivated team who bring ideas and experience from many different fields.

IN THREE WORDS DESCRIBE THE QUALITIES THAT YOU THINK ARE MOST REQUIRED IN YOUR JOB Creativity. Patience. Attention to detail.

WHAT IS ONE PIECE OF ADVICE YOU HAVE FOR SOMEONE WANTING TO GET INTO YOUR PROFESSION? Work hard to build up a portfolio of work and just keep challenging yourself, your perception and your skills.

SAY DIGITAL The Old Candlemakers, West Street, Lewes BN72NZ www.saydigital.co.uk 01273 470615

PORTFOLIO 93

GOLFGUY...

BLADE RUNNER Continuing in our series of golf tips…This month: It’s all about custom-fitting and the benefits of cavity backs

GolfGuy writes: Several years ago I won a certified replica set of Tiger Woods’ Victory Red irons fitted with his 2009 spec for apparently expressing some values in an online competition that synched with the famous club manufacturer. Besides ending my hitherto life-long losing streak in competitions of any kind, these sleek, beautiful irons (2-PW) have made me the envy of my golfing buddies. They can’t fathom why my Victory Reds remain in bubble wrap rather than in my golf bag. The reason, of course, is that they are blades, and I am an “average club golfer”.

One of my golf mates is particularly insistent that I should give the Reds a go on the course.

I had a look in his bag the other day and discovered a collection of venerable old metal whose value might be appreciated these days

only by the gangs who are stealing bronze plaques off monuments. These battered, tarnished old blades had soles no wider than the difference between a perfect chip and a duff. He hits them very inconsistently, to put it as kindly as possible, and repels any suggestion that he might play better with more modern equipment as just another attempt by the industry to get his money. I have never played with blades since messing around with my Dad’s old Wilsons when I was a teenager and am uncertain how great a role equipment plays in the overall performance of amateurs. Any insights and comments would be appreciated.

GolfGuy

GOLF The Golf Pro replies: With custom fitting becoming increasingly popular - and many would say vital - it is extremely noticeable that the club heads have changed from the traditional butter knife blade to so-called cavity back designs. Many people believe that this means they lose the ability to shape the ball as easily due to the the thicker top lines, perimeter weighting and offset heads. Actually, the switch hasn’t affected this issue as much as feared, but it has improved performance in longer shots by enabling more ball speed and tighter dispersion patterns. So, what player would not benefit from longer, straighter shots?

What are the design characteristics of blades compared to cavity back?

The old traditional blade was virtually a lump of steel: thin top line, short blade, with the hosel and leading edge dead in line. With these design characteristics the ball was hard to get in the air without a high swing speed and a central strike.

Anything other than a central strike meant the ball would almost fall out the sky and end up a long way off the target. Nowadays even the so-called bladed clubs have a small cavity. This gives them much improved launch characteristics and makes them more forgiving on the off-centre shots, and therefore more powerful and accurate.

Cavity back clubs give the player the advantages of smaller dispersions from their shots, higher ball flights, faster ball speeds (more distance) and more consistent flights. There are varying degrees of cavity back club heads: some are very mild and traditionally aimed at the lower handicap golfer; others boast deep cavities and big offset heads and are aimed at achieving higher ball flights and straighter golf shots. See the photo for a glimpse of the range of cavities available from the Mizuno range of clubs.

As you can see, all the clubs have varying cavities with the JPX850 having the deepest and the MP15 having the least as it is designed for the lower handicap golfer/ high ball flight. The materials used in different club heads enables the manufacture to remove a lot of weight out of the back of the club and position it around the edges and sole to increase balance and forgiveness on the mushits and improve ball flight. As part of this same process you see companies beginning to introduce other materials into the faces and backs of clubs to give the club face more stability, more power and to make it possible for golfers to control their desired

ball flight, whatever characteristics they may be aiming for.

An interesting fact that many people do not realise is that more than 75 percent of players on the PGA Tour use cavity back irons, and only a handful of players on the LPGA Tour still carry blades.

These are players with the most rehearsed golf swings, fundamentally sound movements and best players around, yet still they choose a cavity back club head over a bladed iron. Although I am sure many would say they love the look of the traditional bladed iron heads, they will also no doubt say the performance gains they see by using the cavity back irons completely outweigh the cosmetic gains.

Ultimately, their main concern is not what the club looks like in the bag or at address; it is purely about the performance of the product to best suit their swing needs. It is true for golfers generally that some will need more help launching the golf ball, some will need help to keep the ball flight down, some will need more distance while others are just after more consistency.

The game of golf is a target game, where accuracy is rewarded and inconsistency is punished. Cavity back club heads not only keep the ball flying straighter on the off-centre shots; they also keep distances the ball travels closer to those hit in the middle.

So, when cavity back club heads offer the same benefits as a central hit with a blade, but without the loss of performance on the off-centre hits, why would people still want to be using bladed club heads? The blade is increasingly becoming a specialist club designed to suit the needs of very, very few golfers. There is no shame in using a cavity back club; it doesn’t mean you are unable to reach your potential or that you are any less skillful. The biggest factor when choosing equipment is not the choice between blade or cavity; it is which cavity, and how does the profile of the club align with your swing DNA. The biggest and most important thing for all-ability golfers is to be custom fitted for their equipment to ensure the improvement in technology actually does the job it is designed to by performing the way it is designed. A simple factor of a club shaft just being slightly too long or short can have a huge impact on where and how the ball is going to fly.

To see what impact the right equipment can have on your game, book a fitting session with me at: lee@midsussexgolfclub.com or visit www.midsussexgolfclub.co.uk/custom_fit

With thanks to our golfing expert, Lee Andrews, PGA Golf Professional, Mid Sussex Golf Club www.midsussexgolfclub.co.uk

PORTFOLIO  95

CELEBRITY interview

GARDENER OF THE PEOPLE Alan Titchmarsh has spent 50 years tending the nation’s garden and gracing our television screens in the service of making gardening more accessible. The popular green-thumbed flower bed veteran talks to Portfolio

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lan Titchmarsh’s career has been devoted almost exclusively to the garden. Born and raised in Ilkley, Yorkshire, Titchmarsh left school age 15 to become an apprentice gardener for his local council, eventually getting involved in the Chelsea Flower Show in 1983.

Forging a successful career in gardening journalism in the late ‘90s, Titchmarsh is well versed in soil, seeds, and everything in between. He has noticed fruit and vegetable growing at home making something of a resurgence in recent years. “I think people are much more aware of where things have come from; they like to know where things are being grown and how they are being grown so they are safe to eat,” says Titchmarsh. “If you grow your own, you have got the satisfaction of doing it, but you are also safe in the knowledge of exactly what has gone on them all and what hasn’t gone on them.”

PORTFOLIO 97

CELEBRITY interview

With organic gardens on the rise, more people are eating out of their allotments, gardens and window boxes. “Knowing what I grow, knowing it is well grown with no chemicals on, suits me just fine, and I think more and more people are coming ‘round to that idea,” says Titchmarsh.

The gardener’s long-time influence, combined with popular programmes like this year’s Kew on a Plate and the annual celebration that is the Chelsea Flower Show ,prove that British horticulture is still a thriving national passion. Like all keen gardeners, Titchmarsh has a vast and successful planting repertoire, and there are some things he’ll never stop growing. “I do like to chop and change and try new things, but I do have my old favourites as well,” he admits.

If he could only grow one veg or fruit for the rest of his life? “I’ve got an asparagus bed and I do French beans and onions, a few potatoes, leeks, all kinds. But I would say asparagus is my all-time favourite. You have to wait three years before you crop an asparagus bed because it needs to mature, and I’ve been cropping this one for about five years now. It’s wonderful. Every April – marvellous!”

With spring in the air, now would be the

98 PORTFOLIO

perfect time to venture into the garden and plant a little colour for later in the year.

As ever, gardening is open to the masses: “Everybody can do it with a spade, a fork, a rake and a hoe, and Titchmarsh says we need to “banish the mystique” and stop people assuming they can’t garden. “We need to show people that they definitely can and that, actually, 90% of gardening is just simple common sense.”

“We need to show people that, actually, 90% of gardening is just simple common sense” In fact, the best way to enjoy your garden is to grow what makes your heart – and stomach – happy. “There is no point in me

saying to people ‘grow lettuce because it is easy’ or ‘grow onions because they are easy to grow from those little bulbs’ if people don’t like eating them. Find the thing you most like eating then learn how to grow it,” he smiles.

With preparations for the astounding annual Chelsea Flower Show well underway, we can expect former prizewinner Titchmarsh to be busy once again, even if his broadcasting departure led to outrage last year. Titchmarsh has seen us through many spectacular show gardens, all of which are built from scratch in 19 days and dismantled in just five. With half a century devoted to scrubs and buds under his belt, Titchmarsh is reflective. “If I could hope anything, I would hope that I’ve made gardening a little bit easier to understand, perhaps even made it more exciting,” says the gardener. “I’d like to think that has happened, but that’s for others to say rather than me. I just keep sharing my passion in an enthusiastic way, which I hope is infectious and easy to understand.”

Indeed, the Titchmarsh name remains a British institution. “I love this country,” he says. “I’m devoted to Britain and its landscape, and keen to get more people out there appreciating what we’ve got.”

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