NOVO
DESIGN THINKING AND INNOVATION-IN-ACTION 14 and 15 of March
COORDINATOR AND LECTURER Clark Kellogg Pioneer in the field of Design Thinking.
WHY? We live in a climate of significant challenges, or what some call “wicked problems.” From managing climate change to alleviating global poverty to developing new products, services or operational efficiencies in your company, these problems – volatile, uncertain, complex and ambiguous – defy simple explanation and resolution. Dealing with them requires innovative leadership and new ways of understanding both problems, solutions and context. The focus of this programme is to provide you with a set of skills that will allow you to lead innovation in your companies and in society. This 2-day programme focuses on delivering to you essential skills and practices – ways of thinking – drawn from the fields of critical thinking, design thinking and systems thinking. Along the way, we have some serious fun.
Over 30 years ago, he began applying design methodologies to business problems. Now, a professor at UC Berkeley’s Haas School of Business, Kellogg has created and teaches Haas’ Core MBA course in design thinking and applied innovation. Trained as an architect, Kellogg has practiced, bu-
You are, most likely, already an experienced problem solver. However, it is perhaps even more critical to become an experienced problem finder – solving the wrong problem may be worse than not solving a problem at all. What does this programme have to offer you? Perhaps you will find value in learning a different approach to seeing, understanding, collaborating, reframing and building multiple non-linear solutions.
siness design, strategy design, architecture, and product design over the span of a distinguished career. At Haas, he is consistently ranked by students in the top 5% of the faculty. He is an expert at experiential
We use tools from the discipline of design – i.e. design thinking – to understand problems and craft solutions. It is a set of skills, tools, and mental models that will allow you to lead innovation. You will learn language, skills and processes that you can use in your work and life.
learning or "learning by doing". Kellogg’s sessions are highly interactive and engaging. He has taught design thinking and in-
TO WHOM?
novation in China, Brazil, Korea, Poland and Portugal. Kellogg is the Founding Partner of BIG - The Berkeley Innovation Group - a San Francisco-based international innovation
Design Thinking and Innovation-in-Action is for people in business who are curious learners and want to find new ways of understanding problems and finding better solutions, peoples who want to innovate.
consultancy for business.
People coming to the programme often want to understand more about how they can lead positive change efforts in their organisations and teams. Senior executives attend to broaden their vision about how innovation can create sustainable competitive advantage. Managers attend to learn how to activate their teams around better performance and better ideas. Employees attend to increase their strategic effectiveness and become valuable problem solvers in their daily work. LENGTH 2 consecutive days 9h00 – 18h00 Total Hours: 16 TUITION FEE 1500 euros Early bird fee for applications confirmed until February 14th *Lunches, coffee breaks and documentation included. Porto Business School partners and Porto Business School's alumni benefit from a special tuition fee.
APPLICATIONS Susana Silva 226 153 278 dtia@pbs.up.pt for information, reservation or registration
VENUE Porto Business School Check the programme dates at the appendix Calendar. Cancelling, payment, reservations and discount policies at www.pbs.up.pt/ formacao/ informacoesgerais.html
HOW? HAAS INNOVATION PROCESS: A Learning Method
Abstract
EXTRACT
GENERATE
INSIGHTS
IDEAS
Analysis
Synthesis UNDERSTAND & OBSERVE
EXPERIMENT
Concrete
METHodologies
Research
Problem Solving
Action Learning
Peer Learning
Brain Storming
Experiential Learning