Web Redesign – That Works Relais & Châteaux Jagdhof Glashütte
Web Redesign A Hotel website needs to perform two separate and distinct functions: comply with visitors’ search criteria so that the site can be found, and, once found, conform to hotel sales techniques to drive online reservations. We present here the complete redesign of the Jagdhof Glashütte homepage. An upscale design with integrated marketing strategies and innovative technology... www.jagdhof-glashuette.de a website that works!
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Bookings through the website have increased significantly.
… that our guests are satisfied with our new homepage. The feedback has been great and co-operation outstanding
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Thank you very much for your invaluable support and for creating such an excellent new website.
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” “ It has truly been a pleasure to work with you. ”
At last we have a homepage where emotion, technology and above all the content management system dovetail perfectly.
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The website planning, the timeline, design and execution have all been outstanding
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Edmund Dornhöfer Owner & Direktor
Project Goals ‣ ‣ ‣ ‣ ‣
Increase website traffic & visitor returns Increase brand recognition Boost and increase bookings & revenue Adopt an analytics strategy (ROI measurement) Reduce the management costs
Website Goals ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
Impactful design to build branding & recognition An active online marketing and Sales tool Optimal Search Engine positioning Integrated E-mail Marketing strategy Optimally user-friendy Online Booking Process Integrated Social Marketing strategy Integrated reputation management strategy Easy Content Management (CMS - System)
Before
After
After
Web Design ‣
Personalized Style to show the Jagdhof tonality - Nature, luxury, romance and “extras”
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Full-screen design & adaptable to monitor size, for maximum impact
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View & hide content for enhanced photo viewing
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Easy navigation & page layout to facilitate finding information www.jagdhof-glashuette.de
Content ‣
New emotional photos
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Texts with clear and search-engine friendly messages based on a unique style
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“Call-to-action” text inviting guests to make reservations or contact
Reputation Management ‣
Innovative Integration of guest comments on the Rooms pages
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Integration of TripAdvisor® & HolidayCheck links
Social Marketing ‣ ‣ ‣
Integration of Facebook links User-friendly website Website with sharing functionality
Online Marketing ‣ ‣
Integration of an e-mail marketing strategy Search-engine optimized website
Booking ‣
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Fast and easy online booking integrated in the website layout Special offers, easy navigation with Days & prices filter Vouchers for sale online
An extraordinary experience ‣
The Jagdhof Princess underlines the hotel’s spirit of romance and luxury
www.jagdhof-glashuette.de Relais & Ch창teaux Jagdhof Glash체tte
www.positioner.com Marketing & Communication for Luxury Hotels
Lugano, Switzerland – Š 2010/2011