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“ “Fast fashion”... didn’t align with her values and Sojo was her way of making a change”
1 Solution Seekers GEN-Z MAKING THE CHANGE. by Alison McEvoy A London-based app is now making it much easier to save old or ill-fitting clothes from the scrapheap. Sojo is a web app that links people to talented seamstresses in their area to adjust and alter clothing; “Users enter their postcode, choose a local seamster and the service they need and await collection of their garments by a bike courier. The clothes will be returned within five days, ready to wear,” comments Sojo creator, Josephine Philips. One customer raved that “it was
like getting a new piece of clothing”. This is heartening, as it can be hard to resist the pull of cheap and chearful online shopping. However, it can be just as exciting to re-tailor and creatively adjust a piece of clothing that has been gathering dust in your wardrobe. “Fast fashion is the term that Josephine uses to describe the massive fashion industries that churn out cheap clothing as fast as their underpaid and overworked employees can force their fingers to move. She realised that her clothing choices didn’t align with her
values and Sojo was her way of making a change; “..whether in charity shops, thrift stores or on [buying and selling website] Depop, I’d constantly find clothes that I loved that weren’t my size. I realised the solution was to alter them.” It is so amazing to see the newer generations seeking solutions to the injustices and unsustainable practices they encounter in the world, and making efforts to make things right from the epicentre of their own lives.
