Feature: eCommerce

Fashion accessory brand met festive needs with e-com

An automated packaging solution provided by distribution partner Yorkshire Packaging Systems (YPS) using Hugo Beck’s flexo e-com machine helped totes»ISOTONER (UK) to fulfil five times its previous daily order capacity in the run up to a busy Christmas.

“Investing in this equipment from YPS has proven to be a gamechanger,” explains Karl Blackburn, operations director at totes»ISOTONER (UK).

“We’ve radically increased our throughput, allowing us to complete more online order despatches in a faster timeframe and pleased more of our customers,” he says. “The support offered by the team at YPS has been second to none; every technical query has been answered and resolved quickly and professionally, allowing us to run at peak performance.”

In the first quarter of 2022, totes approached YPS in need of an automated machine, capable of achieving target speeds of 720 packed bags per hour –equating to 12 packs per minute. In addition, the solution proposed needed to synchronise with its existing ERP systems and allow totes to reduce its reliance on Royal Mail’s data system by including high-speed and GDPR compliant courier label printing.

Production Overhauled

Since installation, totes reports that the new eCommerce line has entirely overhauled its UK operation. Far outstripping the target speeds of 12 packs per minute, at sign off the solution achieved an impressive speed of 18 packs per minute and 1080 packs per hour – a daily order output five times greater than pre-install numbers.

“To measure up to totes’ needs, we recommended the horizontal Hugo Beck flexo eCommerce