2016 Winter Gallerie English Version

Issue No. 12 - Winter 2016

Canada’s Premier Magazine for Professional Photographers

Canadian

Imaging

Your Guide to the Conference

The Road to Branding

The Motivation of Being Where Nobody Is

World Photographic Cup

And The Finalists Are…

The Rings

They Buy This Image Every Time

Find Your Vision In Expedition Photography

It Goes Without Saying That Light Is Essential To Photography

Struggling in Business is a Choice!

What You Say Is Directly Impacting Your Results

© Copyright PPOC

w w w. p p o c . c a

Cover image by: Trevor Pottelberg

Nothing competes with the print quality of

TRUE PHOTOGRAPHIC PAPER

35%

O F F

STUDIO SAMPLES s are available with The Manhattan Album o, ns of material & phot limitless combinatio s and full wrapped acrylic cover, cameo bonded material.

e printed on Kodak Photobook albums ar ce Paper with your choi Endura Photographic Metallic. Use your of Lustre or Premier uts assemble album layo favourite software to d ne e variety of predesig id w a m fro se oo ch or our Order Entry templates available in Software.

www.technicare.com

GALLERIE - WINTER 2016

CONTENTS

34

Concept to Cover

11

Canadian Imaging 2016

by: Trevor Pottelberg

FEATURES

6

The Road to Branding

by Joseph and Louise Simone

8

World Photographic Cup - And the Finalists Are...

by AndrĂŠ Amyot

26

22

Find Your Vision In Expedition Photography

by Scott Forsyth

28

The Rings

by Rick Ferro

Struggling in Business is a Choice!

by Colin Sprake

In this issue A Message from the PPOC Chair................................................. 4 Are you an Accredited Professional Photographer?..................... 30

My PPOC ..................................................................................... 33 Concept to Cover........................................................................... 34

-3-

Welcome to Gallerie From your PPOC Chair

A

s creators, we are very fortunate to be living in a digital world, which has dramatically increased our access to information and to tools that enhance our profession. At the same time, that digital world can create a sense of isolation, as we no longer feel the need to leave the security of our computer screens to communicate with one another, or to access tutorials and educational webinars. Although we have many more options available to us these days, nothing can replace the experience of making a personal connection, or having hands-on access to the teachings of today's photographic innovators.

Canadian Imaging 2016 is taking place April 16th to 19th in Calgary, Alberta and we strongly encourage you to attend. The experience of a national convention is second to none. You will be surrounded by a talented group of peers, happy to share their ideas, knowledge and fellowship with one another in a casual and comfortable setting.

Our trade show will bring you the latest on offer in our industry. You will be exposed to top-quality speaking talent on a myriad of topics ranging from business to fashion to commercial to portraiture to well, you get the idea! There's something for every photographer.

The crowning jewel of any Canadian Imaging Conference is our Annual Awards Banquet Gala. This is the evening that we celebrate our members' successes, and award the winners of our 2016 National Image Competition.

So join us! And remember that members who are new to PPOC within 24 months prior to Canadian Imaging, and who have not previously attended a national convention as a member, are eligible for incredible savings on their registrations.

PPOC is pleased to present our flagship publication, Gallerie.

With award winning images, feature articles, editorial information, member services, and advertising, Gallerie is the premier magazine for professional photographers across Canada.

Publisher: PPOC Office: 519-537-2555 Email: info@ppoc.ca Editor: Louise Gingras Email: editor@ppoc.ca Advertising Manager: Jillian Chateauneuf Email: advertising@ppoc.ca Translation: Michael Muraz

Subscription All PPOC members receive the printed issue directly to their doorstep.

On-line issues are available to all photographers. To be added to our email mailing list please contact the PPOC office at info@ppoc.ca indicating your province of residence.

Additional printed copies of Galllerie are $6.95, plus postage. Please contact the PPOC Office.

Advertising

Gallerie is published three times annually; Winter (on-line issue) Summer (print and on-line) Fall (on-line issue) One single advertising package will secure your ad space in all three issues.

Full Page: $925/year Full Page Inside (front or back) $1075/year Full Page Outside Back Cover $1300/year Half Page: $600/year Quarter Page: $375/year PPOC Trade Members receive a 20% discount.

To reserve your ad please contact the editor.

Submissions

See you in Calgary! www.conference.ppoc.ca Sincerely, Tina Weltz, MPA

Articles and member stories are welcome, please submit to the editor noted above for consideration.

Join the Professional Photographers of Canada!

PPOC Office / Bureau du PPOC 209 Light Street Woodstock ON Canada N4S 6H6

www.ppoc.ca

Bus: (519) 537-2555 Toll Free: (888) 643-PPOC (7762) Fax: (888) 831-4036 Email: info@ppoc.ca

Š All rights reserved. Reproduction of any material appearing in this magazine in any form, without permission of the editor, is strictly prohibited.

Views expressed by contributors may not be the representative views of PPOC and the publisher.

-4-

-5-

The Road to Branding The motivation of being where nobody is Article by: Joseph Simone HLM MPA and Louise Simone, MPA

W

hen we started in photography, we were like most of our colleagues in our area; a market where price would make the difference between us and the others… it was a real jungle!

media can be quite beneficial. They can become our best friend for creativity and communication yet they can also become our worst enemy to lose our true identity.

Today we are exposed to so many images through social media that we can be overtaken by a trend where we become followers and just a commodity. Beware of the possibility to be caught in that jungle...

Soon after, we had to make some important decisions as our entire life consisted of working, having no quality of life and very little profit. Our motivation and satisfaction were withering away.

The positive message to remember is “the motivation of being where nobody is”, better known as “go where no man has gone before!” If you want to create your brand, first consider “education”, learning the most important rules of art: lighting, composition, beautiful body language, and so on. Participate in photo competitions and stay connected.

We started educating ourselves and began creating images of higher quality to distinguish ourselves. This new approach enabled us to stand out and be chosen by clients looking for high quality and personalized service. We were no longer a simple commodity, where price was the client’s sole criteria. We were doing less volume, more quality with more benefits along the way. Our goal was to create our own unique signature.

We came to realize we had reached our goal when people started commenting that without seeing the artist’s name, they knew who had created the images.

Things haven’t really changed since, except for the impact that digital technology had on our profession.

The tools are fantastic and the exposure with social

It is to discover who you are on the way to becoming your true self. Step away from any kind of “brain washing” or “common look”. Be unique, have a vision, determination, push your limits, keep your passion alive, create unique images of the highest quality, target the clientele that will value your art, and develop your marketing for that specific group.

Joseph and Louise Simone will be speaking at the Canadian Imaging Conference in Calgary, April 2016. www.conference.ppoc.ca

-6-

go where no man has gone before!

-7-

World Photographic Cup And the finalist are...

Article by André Amyot, HLM, MPA, SPA, Cr. Photog.

I

t is 8:25pm, on January 11th, 2016 and I just got a call from Don MacGregor who is in Atlanta at the PPA convention. As a WPC committee member, he just announced that Canada has 2 finalists in the Reportage category.

Ten photographers in each category fight for the Gold, Silver and Bronze medals. We are extremely proud and can’t wait for the winners to be revealed on March 14th in Portugal. Congratulations to Phanh Tram (PPOC) and Paul Wright (CAPIC).

What is the World Photographic Cup? For all those who may not know what WPC is; well, let’s say it is the professional photography Olympics.

The WPC started three years ago when the FEP in Europe and PPA in North America decided there was a the desire and need for an international competition. So the WPC was created and it

Commercial Bah! Humbug!

Claude Brazeau, MPA

Nature Handscape Allan Bailey, MPA

PPOC and CAPIC gather the winning images from their national competition and submit them to a panel of four judges who decide which ones will represent Canada in the WPC competition.

For PPOC, images came from the 2015 Image Competition and were selected from the Merit and Excellence scores. That is a fair number of images.

Each participating country enters 18 images: three images in each of the following six categories: Reportage, Wedding, Portrait, Illustration/Digital, Nature, and Commercial.

All submitted images are then presented to a panel of international WPC judges, which in turn will score each entry without knowing its country of origin. Judging is done on-line in the fall of each year and the results are revealed in two sections.

Commercial Angular Ascension Jason Brown

Reportage Fear Alexis Walters

Reportage Pristine Ascent Paul Wright, MPA

is gaining a lot of attention - this year national associations from 28 countries submitted their member’s best images. In Canada, the two largest professional associations, PPOC and CAPIC, have joined forces to showcase Canadian photographic talent.

Nature Hunter Clark Lloyd

Commercial Illustrative Art Skytrain Tunnel Retribution Jo Stewart Darlene Fros

Nature Moonset Kiln Travor Pootlberg

Reportage Holding On MPA SPA Phanh Tram, -8-

Portrait Seduced

Joseph Simone, MPA HLM

Wedding Runaway Bride Jeff Noon, CPA

Sam

Finalists are announced in January at the PPA convention and medalists are announced later at a designated country; this year it is Portugal in March.

mandate is to promote the event and design a strategy to elevate our chances of scoring high.

After all, it is a prestigious competition and we are proud of our members.

Each country appoints a member of its national association to be a WPC judge. In 2015 Tracey Harper was elected to represent Canada. To make the judging process fair, the scores given by a Canadian judge on a Canadian image do not count in the final scoring. This prevents any manipulation in scoring. Plus, since there is only one judge per country, no country can have a majority vote and outclass smaller countries. (Andre is this true? I thought US had more than one judge on the panel)

The Canadian committee consists of Brian Lee, Bob Hewitt, Michael Cooper and Andre Amyot as the Team captain.

One style, one image, one strategy The striking reality in Canada and the US is that we have a definite style in of photography when compared to other countries. In the case of an international competition, no one can argue that there is a large difference between our creative vision and that of other photographers from Europe and Asia.

After two years, Canada has been awarded one gold and one bronze medal which places us behind the US, Portugal, Australia, Spain and Belgium. Pretty good we feel.

We are part of a 28-country group and having one judge per country, we must realize that the weight of 26 judges from outside North America is huge.

This means that if we want to compete on the same level, we need to examine carefully the style of photography coming from the other countries.

The Canadian committee With the goal of increasing our chances for the Gold, Canada designated a committee, which is formed of PPOC and CAPIC members. Our

Wedding Surrealism m Sciarrino, MPA

Illustrative Art Hang'em High Marc Bailey, MPA

I don’t want to say our style is not good or we want to influence the judges. What I believe is that we must have a different perspective in our inspiration.

Our suggestion to the PPOC and CAPIC members who wish to participate: study the competition.

Who knows, maybe this exercise will help us create new approaches to our own photography, something new to offer to our clients. We all know how strong the business competition is these days.

Illustrative Art Mothers Nature Misery Stéphane Larivière, MPA

So examine the images submitted over the last 3 years at the WPC. See how this viewing can inspire you to create a different look in your photography.

Portrait Morning Muse Jay Terry, MPA

Portrait Persephone Nathalie Lamy, CPA

Follow this link to view the past WPC images:

http://www.worldphotographiccup.org/?wpc-gallery=entries-2016

Wedding Shy Joseph Simone, MPA HLM

The WPC Canada committee members invite each member of PPOC and CAPIC to participate in the competition. It brings a high level of prestige to Canada and it’s professional photographers.

-9-

- 10 -

- 11 -

- 12 -

- 13 -

- 14 -

- 15 -

- 16 -

Exposants & Sponsors

- 17 -

Hospitality Suite

Judging Clinic

This is your nightly networking time. Debrief the day's events while enjoying a beverage and the company of other photographers.

Open to all conference attendees. Drop by and say hello. Cash bar.

Spend the day learning what it takes to be a judge. That to look for when assessing an image, the PPOC scoring system, and how to critique effectively. Open to PPOC members holding a minimum of our CPA designation.

Clinic fee is $100/person plus GST = $105 and includes lunch. (Discount available for previous attendees). Register via the PPOC Office: exec.director@ppoc.ca

Accreditation Judging Earning an accreditation is one of the requirements for becoming an Accredited PPOC Member and a requirement to receive a Craftsman of Photographic Arts or Masters of Photographic Arts designation. Watch the PPOC judges as they comment on and rate accreditation submissions. Each submission is comprised of 10 images so this is a great opportunity to learn. Free Session.

Welcome to PPOC Drop in and learn more about the Professional Photographers of Canada and how to maximize your membership. Learn about accreditation, designations and merits, plus salon image competition and how to get involved. Everyone is welcome; bring your questions. Free Session.

Salon Image Critique The 2016 PPOC Image Salon will be judged prior to Canadian Imaging. This is your chance to come listen to the PPOC judges as they critique images from the salon. Submit your membership number for an opportunity to hear comments on the images you entered.

Free Session.

Early Riser Programs Your opportunity to get up close and learn from the conference speakers in a small, intimate session. Limited seating. Tickets $75 each.

Social Night Let loose and network with new and old friends. This casual evening will take place at Jimmy Dean's which is adjoining the Coast Plaza Hotel and will feature a light dinner and a cash bar. Tickets are $45 each(one ticket is included with the full registration). Be prepared to dance with the 10 piece big band called the Borderline.

Awards Gala This formal banquet is the highlight event for the Professional Photographers of Canada.

Enjoy a delicious dinner and celebrate the best of Canadian photography as the 2016 Salon award winners are announced. Cheer on members receiving their designations and congrtulate the PPOC Photographers of the Year. Formal or business attire is suggested.

Tickets are $95 each (one ticket is included in the full registration.).

- 18 -

Tradeshow Check out new equipment, the latest camera gear and current photographic supplies.

Tickets $10 each (one ticket is included in full registration and day passes)

Canadian Imaging Tradeshow

Coast Plaza Hotel & Conference Centre 1316 33 St NE, Calgary, Alberta T2A 6B6

Tradeshow Hours

Sunday, April 17, 2016 1:00 to 5:00 PM Monday, April 18, 2016 11:00 AM to 2:00 PM Exhibitors from across North America will be in attendance to display and sell their photographic equipment and supplies. Stroll through the displays and speak directly with trade vendors, ask questions, and touch the products.

Watch the presentations on the Trade Show Stage.

You have the opportunity to get a Free Portfolio Review which will be available during the Trade Show.

Sign up for yours on-line now.

Be sure to make your purchases at the Trade Show for an additional opportunity to win at the Treasure Chest Booth.

Every $50 spent during the Trade Show gives you another ticket in the prize drum.

There will be lots of great prizes donated by our exhibitors and sponsors that will be drawn throughout the Trade Show.

The earlier you make your purchases, the more chances you have to win.

Extra tickets $10 each or contact exhibitors for free trade show passes

Trades wishing to participate in this show should contact: Gail Gold – 403.949.2748 – goldphotography@gmail.com

- 19 -

Find Your Vision In Expedition Photography The natural landscape is a transformative terrain.

Article by Scott Forsyth

T

he natural landscape is a transformative terrain.

Although few of us possess the knowledge to survive in the wilderness, through modern expedition tourism we can safely explore remote regions o f our country and beyond, and experience the perspective these places evoke. The act of photographing these landscapes, when performed thoughtfully and creatively, actually enhances our engagement with nature, deepening our sense of connection with our planet.

all gear in a zodiac, I opt for two camera bodies, one with a 24-70 mm lens, and the other with an 80400 mm lens. There just isn’t an ideal opportunity to change lenses while riding in a zodiac, or while scrambling up a mountain pathway between gun bearers on the watch for our protection.

The primary challenge is having to work with whatever weather and light we experience along the way, as there are no repeat opportunities. The key is to become completely present in the moment, allowing yourself to be transformed by the scenery.

From this viewpoint consider what your subject is and why, and base your camera techniques upon this information. Through this approach the act

There are many considerations to expedition photography, such as the restrictions in the quantity and weight of photographic gear we are able to stow and realistically utilize. Although I love my prime lenses, in this type of situation where I must carry - 20 -

It goes without saying that light is essential to photography

of creating pictures will be its own reward, but the resulting images will also likely resonate with others.

In the image entitled “Here Comes The Sun”, the subject that caught my eye was the reflection of the warm light from the rising sun on the windows of the homes facing Eastward in the Battery, the entrance to St. John’s Harbour. St. John’s is North America’s oldest [English-founded settlement 1545] and most easterly located city. It is compelling to envision the morning rays of our rising sun penetrating the windows of these homes each morning, many hours before those of us in the west awaken.

In order to capture the wide tonal range of this scene I chose to use an HDR exposure to capture the reflections. Since I was passing the subject on a moving ship I kept a single point of one home in my vision and moved with it as I released the shutter. Although low ISO settings are preferred when utilizing HDR, here I had to increase the ISO setting to keep the shutter speed as short as possible due to the ship movement. I often utilize a series of five 0.7 EV exposures for HDR but in this situation I narrowed it to a series of three exposures with a 1 stop interval because of my relative movement to the shoreline.

The definition of the word Photograph, coined in 1839 by Sir John Herschel, a mathematician, astronomer, and chemist, is Greek for phos graphe, or “writing with light”. It goes without saying that light is essential to photography, and when presented with a limited amount of time to photograph remote wilderness locations I always start by looking for the light. Chances are that there will be some natural display of light and shadows, around which I will start to build a composition. Composition is the

next most essential aspect for consideration. Even when the image is well exposed and the subject compelling, it is the composition that makes the picture standup over time. It is important to arrange the elements of the subject into a composition that contains both balance and tension, such as strong horizontal shapes being intersected by diagonal lines. A dynamic composition keeps the viewer’s eyes moving through the image perpetually.

In a recent expedition to Greenland I was fortunate to witness a spectacular morning in one of the most beautiful fjords I can imagine, Karrat Fjord.

The mountains were sculpted by a process almost identical to the Canadian Rockies, except the valleys were filled with ocean in which massive icebergs emerged through the morning fog. It was so beautiful it was almost frustrating to photograph because it was hard to capture the essence of being there. Ultimately, I looked for signs of humans in these compositions because a single person standing on the shoreline, or a zodiac skimming through the fog, provides a sense of scale and helps the viewer imagine themselves in the scene.

On the very last night of an expedition trip through the Northwest Passage to Greenland, this past September, we were all treated to an incredible two hour display of dancing Aurora Borealis, as the ship slowly maneuvered up the world’s longest single fjord, Sondre Stromfjord. In this situation I used my one prime lens that I brought along, the Nikkor 24 mm f/1.4. Even though the ship was moving, a tripod still enabled me to get longer shutter speeds, and I increased the ISO to 3600 while keeping the aperture wide open at 1.4. This enabled me to capture enough light with exposures as short as 4 seconds, necessary due to the movement of the ship.

Ordinarily I would have exposed these images for

- 21 -

Continued on Next Page ...

Find Your Vision In Expedition Photography 15-25 seconds, just enough to capture the Aurora without trailing the stars. Another lesson I learned in this situation was to take pictures in the direction the ship was moving, essentially forward toward the bow. Often the northern lights would shift toward the side of the ship and while spectacular to view, this was very hard to photograph since the relative motion of the stars to the ship was greatly enhanced, causing severe star tracking.

Expedition travel is an expensive undertaking, since operating a specialized ship in remote areas of wildness is a complicated process, and the intimate number of passengers (<200), means a significant price per individual. However, the experience is unlike anything I have encountered and in my opinion worth every cent. The scenery you can experience firsthand, and the images you will create, make fascinating stories that will continue to be inspirational long after the journey.

PPOC AB Photographic Artist of The Year (Twice) PPOC National - Photographic Artist of the Year Nominee (Twice) Fellow Royal Canadian Geographical Society Staff Photographer - Adventure Canada

Scott Forsyth will be speaking at the April 2016 Canadian Imaging Conference in Calgary.

www.conference.ppoc.ca

- 22 -

- 23 -

The Rings I typically use my LED light for all these images

Article by Rick Ferro

O

ne of the symbols of a wedding is the ring exchange! It seals the love between a couple.

There are many different ways in which we choose to photograph the rings, and I would like to share my favorites.

The first one I call my money shot, and thatâ&#x20AC;&#x2122;s because they buy this image every time.

Shot one: I start by having the bride drop her shoulders into her husband. (See Photo 1) I want her to hold her

- 24 -

flowers so I have a nice background to the image Then I add her husband very close to her, I need to make sure their heads are close and his arm is wrapped nice and tight around her waist.

I apply pressure to her knuckle so I can softly bend her hand in a delicate and feminine position. Once I have that I quickly add his hand.

Tip: Once his hand is in place I want to make sure his shirtsleeve is showing, so there is nice separation between his tuxedo shirt (white) and his sleeve (black).

they buy this image every time Shot Two: I have her looking at the camera with her eyes open and a smile.

Donâ&#x20AC;&#x2122;t stop now, take Shot Three: With a close up lens (90mm) just photograph the hands and the ring horizontal; it makes a great panorama page in the album.

Shot Four and more: During the reception I will usually take the rings and shoes while they are having dinner and set up additional ring shots.

I typically use my LED light for all these images.

Rick Ferro will be speaking at the Canadian Imaging Conference in Calgary, April 2016. www.conference.ppoc.ca

- 25 -

saisir l'impossible La qualité d'image à couper le souffle rencontre la liberté de prise de vue inégalée dans le 7 II, le premier* appareil photo plein cadre du monde qui dispose de 5 axes de stabilisation d'image. Doté d'une qualité plein écran et d'une fonctionnalité de compensation du bougé de pointe compatible avec une grande gamme d'objectifs. Petit et suffisamment portable pour être emporté n'importe où. Suffisamment puissant pour saisir l'impossible.

sony.ca/fr/sansmiroir

*Parmi les appareils photo numériques à objectif interchangeable équipés d’un capteur d’image plein cadre de 35 mm.

Basé sur la recherche de Sony en novembre 2014. ®Sony et sont des marques déposées de Sony Corporation.

- 26 -

plus de frontiers Le système de montage de Sony supprime les frontières entre la photographie et la réalisation de film, permettant aux créateurs visuels de passer sans effort entre les champs tout en conservant la qualité d'image exceptionnelle et le contrôle créatif que seul Sony peut offrir.

- 27 -

Front Row Insurance The Entertainment Insurance Experts

A

n unpredicted gust of wind knocks over your tripod. Your luggage is lost.

A fire has resulted in water damage to your studio equipment. Your assistant’s foot caught an extension cord and your lighting set-up is tumbling down. Perhaps your dog has found its new favorite chew toy is your light meter. And there’s more – you grabbed a rented telephoto lens out of your bag and, in the excitement of the opportunity to photograph an endangered bird, the lens has been dropped. You turned your head for what you thought was only a minute and now your toddler is playing submarine with your camera body in the toilet.

You are probably feeling sick after reading those scenarios. Regardless of your level of experience as a photographer, these things have happened and have the potential to happen again. Thinking about circumstances that may require insurance may be unpleasant; but insurance is a necessary investment that gives photographers confidence to achieve creative greatness and make a living.

Premiums and deductibles can be expensive.

Learning about policies and choosing a broker can also be complicated and timeconsuming; however, Front Row Insurance

has a program specifically for photographers that allow for an insurance experience contrary to what you may be used to. Front Row Insurance would like to introduce their custom insurance for photographers to all professional photographers in Canada.

Front Row Insurance is the largest entertainment insurance business in Canada.

With decades of experience insuring the music and film industries, they have the knowledge, expertise, and reliability to assure you are financially covered in the event your equipment is compromised. Front Row offers an affordable, convenient, and comprehensive alternative to the currently existing insurance programs for Canadian photographers.

Their 12-month policy is available across Canada and travel coverage is provided in most countries worldwide (except those subject to trade restrictions). All equipment is covered for theft, damage, fire and loss of use. Hardware, software, laptops, and office supplies are all included in the coverage.

Portfolio coverage is also included making this comprehensive policy effective for photographers in many different genres and business set-ups. Rental equipment coverage is also available.

The most frequently asked question regarding Front Row’s custom insurance for photographers is, “How can you offer such comprehensive policies for such an affordable price?” There is a simple, logical way to make insurance affordable regardless of how much gear you own and the value of your business. By moving the insurance process online, the administrative costs are reduced resulting in a better price for the consumer as well as a streamlined, less cumbersome process of attaining a policy. Just fill out the 10 questions on their online form, enter payment information, and you will be

- 28 -

Insurance is a necessary investment that gives photographers confidence to achieve creative greatness and make a living. $10,000 equipment coverage: $75 CAD, $2,000,000 location liability coverage: $200 CAD; $5,000,000: $350 CAD $350 deductible for gear

instantly insured.

There are no minimum premiums, making the program great for those who have large-scale businesses as well as those who are just starting out in professional photography.

Claims can also be initiated easily online.

With the clear, step-by-step instructions, your claim will be started right away. This is ideal when in remote locations or after business hours when a phone call may not be an option.

Of course, if you want to talk to someone instead of utilizing the online system, David Hamilton and his staff are friendly, knowledgeable, and more than willing to help you! Front Row Insurance is a Canadian owned and operated company with home

offices in Vancouver, Toronto, Montreal as well as Los Angeles.

Front Row negotiates on your behalf to obtain the best coverage at the lowest premium from the insurance companies.

When you have a claim, they make sure the insurance company pays you all the money you are owed. As photographers, we invest so much into our equipment that it is not only a collection of tools utilized to make income, but also an extension of our minds helping us capture and communicate what we see in our imaginations. From the beginner to the most experienced photographers in the industry, Front Row Insurance is the top choice for the Canadian entertainment industry; make it yours!

- 29 -

Continued on Next Page ...

Front Row Insurance Photographer story

S

arah has been studying photography for many years and has invested in professional equipment. Sarah was the victim of a home robbery while she was on vacation two months ago. Her Canon EOS 5DS camera body, MacBook Pro, and 3 lenses were some of the items stolen from her home. These have a total value of over $25,000. Sarah assumed her equipment would be covered by her home insurance; after all, she is only an amateur and was prepared with receipts, photographs of the equipment, and all the correct paperwork.

Sarah mentioned to the broker that she was paid a couple hundred dollars a few times to photograph her nieces’ birthday parties. Since she has made income from this equipment, no matter how infrequent or miniscule, it is not covered under home insurance. Sarah did not receive a payout for the loss of her professional photography equipment through home insurance because of this.

Many photographers starting their career or making the transition from hobbyist to professional make the incorrect assumption that home insurance is enough. The truth is, very few home insurance policies cover business related equipment; and if it does it is to an amount that will cover very little. If you are making even a very small income with your photography equipment, it is unlikely you will have coverage through home insurance. Do not make the mistake that many hobbyists and professionals alike have made in the past. Get custom photography insurance!

Visitez leur site web www.photographer.frontrowinsurance.com pour trouver les prix les plus récents et obtenez votre estimation gratuite aujourd’hui !

- 30 -

If a picture is worth a thousand words, whatâ&#x20AC;&#x2122;s your gear worth?

Get the lowest quote for photography insurance in just 2 minutes online and protect your gear, no matter where you are in the world.* Get coverage for theft, damage, fire and loss of use.

photographer.frontrowinsurance.com

Gear

Location Liability

Limits

Premium

$10,000

$75

$2,000,000 $5,000,000

$200 $350

* The policy term is for 12 months and coverage is provided in most countries worldwide except those subject to trade restrictions. $350 deductible for gear. Gear limits up to $100,000 are available. Rental equipment coverage also available. $100 broker fee applies.

Open 24/7 365 days a year frontrowinsurance.com

- 31 -

SAVE $50 when you use the code: Pro$50 Expires Dec 31, 2016. Cannot be combined with any other offer. No cash value.

Struggling in Business is a Choice!

What you say is directly impacting your results.

Article by Colin Sprake

I

cannot believe how many people struggle in business yet they are not prepared to CHANGE. You have to make changes in your life in order to achieve the results you want! In fact, if you want results you have never achieved before then you must do things you have never done before. Yes, it will be uncomfortable and the journey may look arduous – yet, you should look at it as an adventure to achieving your goals and dreams!

I hear people say all the time: 1. Life is difficult!

2. I cannot achieve that!

3. I am a procrastinator!

4. I am so stressed!

5. I cannot afford to do that…!

6. I always struggle with that…!

7. Everything happens in threes!

There are many more that you may hear yourself say, but here is the sad part – what you focus on most shows up in your life. The words you use whether intentionally, out loud, internally or in jest, is what you are programming your mind to believe. So, what you say above is directly impacting your results.

You will always struggle if you keep telling yourself that life is a struggle. You will always get tough clients if that’s what you continually say!

Negative Words

EVERYTHING in life is a CHOICE and the choices you make after reading this short article will directly impact where you will be later today, tomorrow and in the future!

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!

Colin Sprake will be speaking at the April 2016 Canadian Imaging Conference in Calgary.

Positive Words

www.conference.ppoc.ca - 32 -

Bowery Book

Beau Photo is the Canadian distributor for Renaissance Albums, high quality albums, handmade in New York.

Flush Mount Albums

Studio samples are available at up to 50% off. Call for details.

Bowery Book

BEAU Photo Supplies is proud to be a PPOC Commercial Partner.

Weâ&#x20AC;&#x2122;ve been supporting professional photographers for over 30 years.

Cameras / Lenses / DSLR Video / Lighting Rentals / Camera Bags Albums / Accessories / Film / Darkroom Supplies / Advice

We ship anywhere in Canada.

Nous livrons partout au Canada.

Beau Photo Supplies 1520 W. 6th Ave. Vancouver, B.C. 604.734.7771 1.800.994.2328

www.beauphoto.com

Beau Photo Store - 33 -

@beauphotostore

beauphoto.blogspot.com beau1520

Beau Photo

Are you an Accredited Photographer?

PPOC Accreditation

A

n Accredited member of PPOC is a specia list in his or her chosen f ield of photography.

The accreditation process recognizes photographers who have reached a nationally accepted standard of proficiency and k nowledge in photographic arts.

It is achieved by submitting samples of photography to a PPOC Board of Review. This peer-reviewed program cha llenges candidates to demonstrate their capabilit y of delivering exceptiona l qua lit y photography in a chosen categor y.

Interested in becoming a professiona l in the most recognized photographic association in Canada? We encourage you get connected by visiting our website where you can join on-line or f ind contacts in your region.

Accreditation Submission dates: April 4 t h , 2016 July 11t h , 2016 October 3 rd , 2016

www.ppoc.ca

What Members Say â&#x20AC;&#x153;The response to my first Accreditation has been amazing... from past clients to new ones. Recently a client came back, not only because she loves my style but since I earned my Accreditation I must be even better now! Those are her words not mine :).â&#x20AC;? ~ Doxa | PPOC Member since 2011 - 34 -

Commercial Partners These photographic trade partners support the Professional Photographers of Canada and our members. Look to them for quality products and professional service.

picture perfect workflow

- 35 -

- 36 -

My PPOC

PPOC members share their stories

My real dream was to become Accredited

I

joined the PPOC in August of 2015, and in October I received my first Accreditation in Environmental Portraiture. To say I’m elated would be an understatement! I’m a fifty-something mom from Calgary. I worked in the photography industry during the 80’s and 90’s as a retoucher, studio assistant, and lab technician, but I really wanted to be a photographer. I had taken a photography class when I was in high school and dabbled around with it over the years, but didn’t fully pursue it. I was scared of the technical aspects, and lacked self-confidence because I didn’t have any formal training. When I got married and had children

I decided to put my camera on the shelf and spent the next 15 years concentrating on being a mom.

It wasn’t until my kids reached their high school years that I picked up my camera again and decided to work at it. It didn’t take long for me to realize how much the industry had changed over the years, so I took some online classes to learn digital photography, and bought myself Photoshop and taught myself how to use it. I practiced a lot on my family and friends, built a portfolio, and tentatively opened my own photography business last year.

Then I decided to become a member of the PPOC to further my education and gain credibility in the industry. My real dream was to become Accredited, because it's something I never thought I could achieve. After I watched the video by Doxa Coates on the PPOC website I got up the courage to give it a try. So, I’m incredibly thrilled that my very first Accreditation submission was fully accepted. I finally feel like I am a “real” photographer!

I have to give a huge thank you to Tracy Grabowski for helping me prepare for my submission.

Her advice was absolutely invaluable. The whole pre-accreditation process was a great learning experience, and even though it was hard to hear the criticism of my images I know I wouldn't have gotten Accredited without going through the process. I'd like to encourage other new members to go through the Accreditation process as well because if I can do it you can too! I know I still have a lot to learn, so I'm looking forward to getting to know everyone and taking advantage of all the PPOC has to offer.

By: Lorraine Mortensen Accredited Photographer Wasaga Beach, Ontario

- 37 -

Concept to Cover The creative story behind the cover photo By : Trevor Pottelberg

I

live in an area of Southwestern Ontario that used to be a thriving tobacco region.

After the government “buy-out” a number of years ago, many farmers abandoned their tobacco kilns. Both man and Mother Nature have since destroyed many of these structures, but there are a few hidden gems still scattered throughout the countryside. I was fortunate enough to discover one within a five-minute drive of my home.

I pre-scouted the area during daylight hours with an astronomy app for my iPhone. It allowed me to pinpoint the exact time, date, phase and location of where the moon would rise and set over the coming months. I didn’t want to shoot during a full moon, as the stars would be too washed out. To my delight, I discovered that a half moon would land at the end of the pathway in early June around 1a.m. and give just the right amount of light to the scene. The next step was to wait for the perfect atmospheric conditions and execute my plan. I used a Canon 5D Mark III paired with a Canon 16-35 f.2.8 II lens. In order to prevent the stars from trailing, I had to shoot

After retouching Images By: Trevor Pottelberg

Original photo before retouching

at a fairly high ISO (1600) and keep my exposure under 30 seconds.

The light pollution from nearby London, Ontario added a warm glow to the horizon. As I was setting up the shot, beautiful clouds drifted into the scene and added that final finishing touch. I processed the image through Lightroom to enhance the colours and draw out the shadow details. The kiln has since been destroyed, making this piece even more unique.

- 38 -

The full-frame, FX-format Nikon D810 is the ideal match for the professional photographer. Count on impeccable image quality, meticulous detail and rich tonality in virtually any light, rendered ďŹ&#x201A;awlessly in 36.3 megapixels. If youâ&#x20AC;&#x2122;re seeking the ultimate in DSLR performance, this is the one for you. For more information, visit Nikon.ca or your Authorized Nikon Canada Dealer. Made for Generation Image.

- 39 -

Photo by Michael Clark

Say ‘hi’ to high speed sync photography Elinchrom’s game-changing hi-sync lighting tools give high speed sync photography a radical boost! Never before has hi-sync been this affordable and so accessible. Now, you can freeze action, overpower the sun, darken backgrounds, shoot at large apertures for shallow depth of field, have full control over shutter speed and aperture choice, and get sharper images. Better still, Elinchrom’s hi-sync lighting tools are totally compatible with Canon and Nikon cameras.

It’s hot! Get the Hi-Sync kit! It comes complete with the 424Ws ELB 400 power pack that’s ultra-portable but can deliver 350 full-power flashes to overpower the sun. Kit also includes a super-fast Quadra HS flash head that’s optimized for hi-sync photography. When you add Elinchrom’s latest EL-Skyport Transmitter Plus HS to the kit, you can dial up shutter speeds up to 1/8000s!

PHO T O | VI D E O | D I G I TA L | SA LE S | R E N TAL S | S E RV IC E TOR O N T O • M I S S I S S A U G A • OT TAWA • C A LG A RY • E D M O N T O N

- 40 -

V I STEK . C A