Prameya issue 13 by Prameya

Issue 13

Foreword ‘Wings of Wonder ……Roots in Reality’– was the theme of our Foundation Fortnight called the NEEV-2016 at WeSchool Campus this year. Every year our campus hosts Foundation Fortnight at the commencement of the new academic year to welcome the new batch of students to WeSchool family. This fortnight long celebrations includes addresses from the various industrial sector veterans. The NEEV 2016 was inaugurated by none other than Padma Bhushan – Dr. Devi Prasad Shetty, Founder & Chairman, Narayana Hrudayalaya Hospitals. He laid strong emphasis on social responsibility and spirituality. It was a privilege for our campus to have the Shri. Sohanlal Kundanmal Jain- Chairman S.P. Mandali Trust, Smt. Madhuri Misal- member S.P. Mandali Trust and Prof. Dr. Uday Salunkhe, Group Director, WeSchool present on this occasion. NEEV- 2016 provided the students an opportunity to interact and listen to many industry experts from different ﬁelds of healthcare, technology, NGOs, start-ups, sports, theater, industry veterans etc. The NEEV-2016 was concluded on the 14th day with a valedictory address from Padma Vibhushan – Dr. A.K Aatre, Former DRDO and a renowned scientist. A major highlight this year for our Institute has been the privilege of being conferred with the ‘Best Industry Linked Emerging Management Institute’ award at the India- UK Tech Summit 2016. Our We Café in this issue covers the conversation snippets with Mr. K.G. Mohan, Joint Managing Director, Toyota Kirloskar Auto Parts Pvt. Ltd. The ‘Guru Speak’ article contributed by Business Design and Innovation vertical unfolds the new avenues in this discipline that is making inroads in all industries across the globe. The issue provides glimpses of different academic, industry, social celebration and sports moments such as Round Tables across specializations; Summer Internship Competition, 70th Independence Day, Rotaract club initiatives conducted at WeSchool. And not to forget our student winners at various B-schools competitions is captured in the student achievement section. Happy Reading!

Faculty Editorial Team Editor

Prof. Dr. Sonia Mehrotra

Assistant Editor Ms. Shilpa Pathak

Editorial Team Member Ms. Ishani Chakraborty

Magazine Page Design

Student Contributors Team Student Team Members Ms. Ishita Agarwal Ms. Priyanka Bajaj Ms. Somya Mitra Ms. Akshada Nakhate Ms. Neha Kalbande

Cover Page Design Mr. Roman Rathod

Mr. William Dayabaran

Contents

Foreword

Group Director and Sr. Dean & Sr. VP’s Address

Institutional Achievement

“Best Industry Linked Emerging Management Institute”

Articles 17

Guruspeak – Business of Design

WeCafé – Drive Your Dreams

— India-UK Tech Summit 2016

Events

– By Prof. V. Mohan Chandra Dean, Business Design & Innovation

Neev 2016

Summer Internship Competition

Design Thinking & Agile Culture

Goods Service Tax

Referential marketing in B2B Business

– Mr. K.G.Mohan Kumar, Joint Managing Director Toyota Kirloskar Auto Parts Pvt. Ltd. – By Ms. Shilpa Pathak Assistant Editor, Prameya

— “Wings of Wonder…Roots in Reality”

— Career Management Center at WeSchool

— The Operations Club Round Table

— The Finance Club Round Table (Arthakul)

— MPOWER The Marketing Club Round Table

70th Independence Day

Rotaract District Council

Jogabonito - 2016

— August 15, 2016

— Rotaract Club of WeSchool

Achievements — Students’ Achievement & Awards

Group Director and Senior Dean & Sr. Vice President Strategy & Branding Address

Prof. Dr. UDAY SALUNKHE GROUP DIRECTOR, WeSchool

“Education is the passport to the future, for tomorrow belongs to those who prepare for it today” -Malcolm X At WeSchool, we prepare our students for the greater challenges of life. Today in the era of emerging unarticulated needs, being a conventional B-school no longer helps. At WeSchool we constantly challenge the convention and collaborate with corporate, NGOs, government bodies on various platforms ranging from curriculum development, conferences, best practises mapping in the form of case studies, consulting assignments etc. The basic principle is to be aware of the changing industry needs and equip our students with conceptual knowledge, application tools and shape them as globally responsible citizens capable of addressing the industry needs. WeSchool integrates design thinking and innovation in all aspects of teaching and learning. Students are provided global as well as rural exposures on equal footing. Our approach towards learning emphasizes the students to learn through application of acquired knowledge and as next steps delve deeper to make meaning of the knowledge acquired by understanding the individual role and responsibility towards business and society. I welcome the students of the new batch 2016-18 to our WeSchool family.

Best wishes Prof. Dr. Uday Salunkhe Group Director, WeSchool

Prof. Dr. ANIL RAO PAILA

SENIOR DEAN & SR. VP STRATEGY & BRANDING, WeSchool - Bangalore

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family” -Koﬁ Annan At WeSchool we are deeply inspired by these words. I am delighted to share WeSchool Bangalore Campus that established its presence in this Silicon valley less than a decade ago is today a name reckoned amongst the best b-school by the industry/academia bodies. The vision and directional leadership of our Group Director Prof. Dr. Uday Salunkhe has nurtured the Bangalore campus to build on its strengths in curriculum, faculty team, students, corporate connect and infrastructure. The Bangalore Campus has been successfully running AICTE approved three full time PGDM programs and contemporary courses in E- business and Business Design and Innovation. The campus provides the students a whole bouquet of learning opportunities by way of seminars, conferences, competitions, live corporate projects, international internships, prototype lab experiences, various online and offline resources to nurture their skills, enhance conceptual knowledge and engage in discussions with faculty team, peers, industry professionals. Prameya – The campus magazine published by a student and faculty team captures the events conducted at our campus and provides glimpses of campus life at WeSchool, Bangalore. I welcome the students of the new batch 2016-18 to our WeSchool family. Best wishes Prof. Dr. Anil Rao Paila Senior Dean & Sr. Vice President Strategy & Branding, WeSchool, Bangalore Campus

Institutional Achievement

“BEST INDUSTRY LINKED EMERGING MANAGEMENT INSTITUTE”

WeSchool Bangalore Team Receiving Award at India-UK Tech Summit, New Delhi

WeSchool, Bangalore was adjudged as the “Best Industry Linked Emerging Management Institute” in a survey jointly organised by the Confederation of Indian Industry (CII) and All India Council for Technical Education (AICTE). Overall, 890 institutions participated and were assessed on six parameters of curriculum, faculty, infrastructure, research & services, project & skill development, placements and governance. The award was conferred at the India-UK Tech Summit, held in New Delhi between 7-9th November, 2016. The India-UK Tech summit was an initiative of honourable Prime Minister Mr. Narendra Modi to bring together businesses, educational institutions, thought leaders and innovators from the two countries and reinforce the friendship. Prof. Dr. Anil Rao Paila, Senior Dean & Sr. Vice President-Strategy & Branding Prof. Dr. Madhavi Lokhande, Dean and Prof. Dr. Sonia Mehrotra, Associate Professor and Head-Centre of Excellence for Case Development, all from Bangalore Campus, received the award on behalf of the Institute. Giving away the awards, Prof. Dr. Anil Dattatraya Sahasrabudhe, Chairman, AICTE, Dr. Y. S. Rajan - Professor ISRO and Mrs. Sushma Paul Berlia, President and Co-founder Apeejay Stya University, unanimously highlighted the need to strengthen the entrepreneurial ecosystem, promote innovation on all turfs, enhance research and above all enhance the signiﬁcance of an effective industry and academia connect.

Event | Neev 2016

Neev 2016 – an intensive two week programme served as a curtain raiser to the new academic session. On July 7th 2016 the WeSchool fraternity welcomed the class of 2016-18 at its Bangalore campus. The fortnight theme this year was “Wings of Wonder…Roots in Reality” – focusing on exploring self and environment. It does not matter where you start from or what you have achieved till date. It’s the power to create your own future and work towards it that will make you special. Knowing oneself opens the way to limitless possibilities. The fortnight comprised a well arranged series of events unfolding beautiful philosophies emerging from the thought process of many a stellar ﬁgure. It progressed through a series of events including lectures, interactive sessions, discussions and group activities, giving an intensely immersive learning experience to the students. Leading luminaries from different domains shared their take on life, their success mantras and much more with the students, thus boosting their morale and igniting their passion to excel in their chosen pursuits. The fortnight ended on 21st July, 2016.

(L-R) Prof. Dr. Uday Salunkhe, Group Director WeSchool, Padma Bhushan Dr. Devi Prasad Shetty, Founder of Narayana Hrudayalaya

The chief guest for the inaugural was Padma Bhushan Dr. Devi Prasad Shetty, Founder of Narayana Hrudayalaya. Dr. Shetty, told the students to have that never ending faith in themselves, never to downgrade themselves yet not be arrogant. “Humility is an unparalleled virtue. Organizations don’t hire for skills; they hire for attitude. Skills can always be developed and taught.” said the world renowned cardiologist. He laid a strong emphasis on social responsibility and spirituality. Sharing anecdotes from his life, he said perseverance helps tremendously. There are situations that test one’s patience, but then one should never give up. Nothing should be able to weaken your faith in yourself or frustrate you off your set goals.

Event | Neev 2016 Dr. Uday Salunkhe, Group Director, WeSchool, implored the new batches to explore the world of opportunities open before them. Living in the best of the times, they should use all their energy to soar high and shine bright in their chosen spaces. Modern day technology has made them privy to the latest developments across the globe. Clubbing it with their high energy levels, creativity, indomitable spirit of adventure and unassailable belief in self along with an underlying concern for the society at large, they could become the real agents of change. Prof. Dr. Anil Rao Paila, Senior Dean, Sr. V. P. Strategy & Branding, WeSchool Bangalore, welcomed the new batch telling them to make the best of the two years before them. The campus would offer them the best of everything, helping them realize their aspirations. It was for them to leverage the same optimally for themselves and the society at large. There have been many a beautiful success stories emanating from the campus in the past and he would cherish the desire to see more of these being scripted.

(L-R)Smt. Madhuri Misal, Member, S. P. Mandali Trust, Managing Council & Member of Legislative Assembly, Pune, Lighting the Lamp along with Shri. Sohanlal Kundanmal Jain, Chairman, S.P. Mandali Trust, (Pune)

Present on the occasion, Shri SK Jain, Chairman, SP Mandali Trust, congratulated the students for making it to the prestigious Institute as he shared his desire to see many more Narayan Murthys and Azim Premjis emerging from the batch sitting before him. Also, he asked them to be adaptable to the changing world and develop a global perspective. He appreciated management as a beautiful skill that would train them in managing their resources optimally. He also advised them to remain focused on their goals and not to fritter away their energy and time on insigniďŹ cant indulgences.

Event | Neev 2016

(L-R)Prof. Dr. Uday Salunkhe, Group Director Weschool, Shri. Sohanlal Kundanmal Jain, Chairman, S. P. Mandali Trust, Smt. Madhuri Misal, Member, S. P. Mandali Trust, Managing Council & Member of Legislative Assembly, Pune, Prof. Dr. Anil Rao Paila, Senior Dean & Sr. Vice President Strategy & Branding, WeSchool Bangalore Campus, Prof. Dr. Madhavi Lokhande, Dean - WeSchool Bangalore Campus

Smt. Madhuri Misal, Member, SP Mandali Trust and MLA, Pune expressed similar sentiments when she reminded the students of their role in nation building and contribution towards society. She shared snippets from her journey as a leader and how her perseverance and conviction helped her tide over the challenges.

Later in the day Padmashri Arundhati Nag, the famous film actress and Founder of Ranga Shankara Theatre Bangalore addressed the students. She talked about her intense passion in theatre. She brought out the magic of theatre as it strengthened team spirit and knowledge of self. She took the students through the ups and downs of her life, bringing out the strength theatre gave her during her difficult moments. It was followed by an interactive session by the well- known fitness expert Wanitha Ashok. She shared some startling facts about health. And urged the students to be cautious about what they eat and their fitness regimen.

Event | Neev 2016

CEO Spotlight During Neev 2016 fortnight, the days started with Chief Executive Ofﬁcers (CEOs) and Managing Directors (MDs) coming at the campus to share their experiences with the students. The new batch had an interesting session with Mr. Charu Sharma- a multi-sport television commentator and anchor. According to him, ‘Everything in Life is connected’; he advised the students to have a sound knowledge of their surroundings. They should be ‘all rounder’. Advising the students to keep negativity at bay, he asked them to have positive attitude with radiant personality.

Next, it was Mr. Ravi Gururaj, CEO, QIKPOD.com. Sharing glimpses of his journey as an entrepreneur he brought out the importance of mentors and ‘luck’ in shaping the success of an entrepreneur. He advised the future businessmen to leverage ones’ business connections and associations. Also, he highlighted the importance of prescience in entrepreneurs’ mental makeup. They should have the foresight to predict the sales cycle and the behavioural pattern of their customers. Gururaj said India has a huge potential for e-commerce due to increased usage of smartphones.

Event | Neev 2016

Mr. V. Balaraman, Co-founder & Director, Boardroom Advantage Consulting advised the students to realize their full potential. He referred to Maslow’s theory of hierarchy & self actualization. According to him, ‘Self Actualization’ believes in ‘What a man can be – he must be’. An individual who is self actualized is the one who embrace the facts and realities of the world without any qualm.

Mr. Shridhar Venkat, CEO- Akshay Patra, talked about something as elemental as food and hunger and the joy and happiness on a child’s face after a satisfying meal. Venkat mentioned how his team reached 1.5 million children in 11,000 schools in 10 states in the country across 24 locations. In Bangalore, 100,000 children in government schools have access to mid day–meals supplied by his organisation.

Mr. Madhavan Satagopan, Chief Technology Ofﬁcer at Altimetrik, emphasized on the importance of knowledge of one’s surroundings and the need of being grounded in reality. He stated business in modern times is a blend of art, technology and engineering. He advised students to have an analytical mindset and develop ‘We’ mentality as followed in WeSchool.

Mr. Samar Singh Sheikhawat, Sr. Vice President, United Breweries Ltd., said life is a marathon not sprint; hence it should be planned and played accordingly. He shared his conviction about excelling in a single skill rather than being ‘jack of all trades’. Also he spoke of respecting and celebrating the cultural differences. He advised the students not to fear failure but to learn from it; to broaden their horizon, having a variety of experience and learn from everything in life.

Event | Neev 2016 Mr. Dipesh Sutariya, Co-Founder, EnAble India spoke about economic independence and dignity for people with disabilities. Differently-abled people have to be trained individually as each individual may be a unique case in himself. Other challenges include changing social mindsets and creating awareness about the perils faced by disabled persons. Besides, there are limited job opportunities. Sutariya’s team has created special programs and solutions to spread awareness on the issue. The session spotlighted the majesty of holding a hand that needs you and the magniﬁcence of making that hand strong enough that it contributes to the society and cares for self.

Students interacted with Ms. Antara Bhargavasocial entrepreneur and Founder of PACE and WOW Kitty. While PACE spread personal safety awareness, WOW Kitty, a not for proﬁt venture offered microﬁnance to the rural female entrepreneurs at a zero rate of interest.

Mr. Ram Kolavennu, Vice President, & Head, HR & IT Strategy – LabourNet Services India Pvt Ltd., talked about ‘Social Enterprises’. A social enterprise provides livelihood and skilling principle to the individuals who are at the bottom of the pyramid, for instance construction workers, truck drivers etc. His organization imparted skill training and development to 5 million individuals.

Mr. Gopi Natarajan, CEO, Omega Health Care Ltd. briefly recounted his successful career trajectory of 25 years before venturing into entrepreneurship. Natarajan extolled the virtue of taking risks in the world of business. He confessed of the fear of failure in his hey days because of the punishment tagged with it. He told the audience that as they gain experience in life and grow, they would learn from failures too. All business ideas cannot be successful but failure should not deter the passion for entrepreneurship.

Event | Neev 2016 Mr. Kamal Bali, MD and Board Member, Volvo Group of Companies India, discussed about the digital disruption against the dynamic ‘VUCA’ world we are living in. Bali brought up the signiﬁcance of the emerging geo- political shifts. Living in times of a shrinking world, a change in one corner is bound to create ripple all around the globe.

Mr. Raj Narayan, MD, Radel Electronics Pvt. Ltd. and his colleague HR Head Mr. Mahesh Desphande offered wondrous combination of music and management. Leveraging on his work experience at Hindustan Aeronautics Ltd. Narayan decided to start his own enterprise – Radel Electronics Pvt. Ltd. His company invented electronic musical instruments such as tambura, sruthibox, tabala primarily for Indian classical musicians and at institutions such as radio stations, schools, music colleges, universities etc.

In-Frame: Immersive Learning

Eminent personalities from different spheres of life were invited to give students a holistic approach towards learning. Mr. Nakul Shenoy – a popular mind reader, magical entertainer and corporate speaker from Bangalore took the students to the realm of magic through an interactive session. He advised students to follow or develop a hobby and to learn multitasking.

Event | Neev 2016

Mr. Indusekhar Chandrasekhar, Chief Marketing Ofﬁcer, Jupiter Capital focused on the parallels between marketing and literature. He discussed the marketing concepts which according to him are imperative and can be related to the situation described by Rudyard Kipling in his poem, ‘If’. ‘Marketing needs to be like a cat’ – to cushion the fall and impact when a product fails. He advised the students to have versatility and perseverance.

Next was a session with Mr. VSS Sastry – Maths Communicator, Origamian and Kirigami expert. He showed the audience different types of origami art – which fascinated the class. Origami has been used by NASA in its Satellite expedition and also used in medical sciences – ‘Heart Stent’ in surgery.

Ms. Geeta Ramanujam, Founder, Kathalaya Trust charmed the audience with her storytelling skills. The child in us is always keen for stories. The advancement of technology may have changed the medium and format of storytelling but the love for stories has not waned. The art of storytelling can be used to engage and bond with communities. It is about understanding emotional core of other person.

Mr. Abhijit Bansod, Founder ABD Studio, ampliﬁed the all pervasiveness of design. He shared his disappointment over the upkeep and aesthetics of the public places.

Event | Neev 2016

Panel Discussion on Operations Management during NEEV 2016

Panel Discussions Neev 2016 had panel discussions on certain contemporary issues that eventually supported the main theme. To begin with, there was the issue of Corporate Social Responsibility (CSR) chaired by Prof. Dr. Hema Doreswamy. It involved various aspects of CSR in India and how it has been instrumental in addressing some of the social challenges and needs. Prof. Dr. Murali Mohan, Sr. Associate Dean, Operations, WeSchool, chaired a panel on manufacturing and operations. The panel had senior professionals such as Mr. B Velan, MD, Scorpio Engineering Ltd. Mr. Viswanath Krishna Dikshit, Director of NetAspire Solutions Pvt. Ltd. Mr. Philip Samuel, MD, Indfrag Ltd. and Dr. Subramanyam of SLN Technologies. With glimpses of their career they painted a granular picture of the corporate world of 1960′s. It was engaging as the experts recounted their personal and work life journeys which had its share of challenges and how their never-say-die spirit helped them to tide over. “Exploring the self” was the core of the panel discussion with Prof. AKN Prasad, Head - MDC & Executive Education chairing the same. The panel comprised industry leaders who were delighted to be with the young audience. Mr. RK Srinivasa Murthy , Ex - CEO, Lotus Control, Dr. Mukul Saxena - Sr. Vice President and Head, Corporate Research and Technology, India – Siemens Technology and Services Pvt. Ltd., Prof. B.K. Kulkarni, VP Health care Siemens Information Technology Pvt. Ltd. and Mr. Prasad Prabhakar, Director, Human Resources at Trianz were the guests. The panel discussed ‘Self’ as a complex phenomenon comprising physical, mental, intellectual and spiritual elements. When integrated, these result in a pleasant and positive persona.

(L-R) Mr. Ashish Jadhav, Ms. Pragyan Parmita, Ms. Ankita Banerjee, Ms. Shruti, alums speaker sharing their outlook with new batch 2016-18, at the Alunmni Interactive Meet during Neev 2016. The session anchored by Prof. Anuradha Mahesh, Head - CMC, WeSchool, Bangalore.

Event | Neev 2016

Hello We

HelloWe sessions were held to introduce the new batch with the various departments of WeSchool - Academic Deliverable Cell Career Management Cell Learning Resource Center, Examination Cell, IT and Administration, Management Development Centre Assessment Centre and Development Centre Centre for Excellence for Case Development and Proto Lab. Each department head briefed about the various structures, rules and regulations and details about their department.

Cut-roll-action

On every day of Neev 2016, there were hands on activities and entertainment for the students in the afternoon sessions. There were ‘Ice Breaker’ games that helped the new batch to know each other; business quiz; ‘Namma Bengaluru’ – introducing the city to the students; Artshala – a creative initiative that provided opportunity to the students to participate in theatre workshop, Paperkraft, Pottery, Painting through music etc.; collage on the Neev theme; Speaking Shadows – a show by the renowned shadow artist Mr. Prahlad Acharya to site a few. On the last day of Neev 2016, in a session titled ‘Students Expression’, the new batch got the opportunity to share the dais and show their talent. The students were divided into teams and the teams had to prepare a script on a given theme by the mentor faculty and then shoot the same. It was a light entertaining session that gave their creativity a huge canvas.

Event | Neev 2016 Students Neev Experience

Aditya Sharma (PGDM-BATCH 2016-2018) I was immensely delighted when I received an email that read as “ Congrulations Mr. Aditya Sharma, you have been selected for the WeSchool PGDM course”. It would encompass new set of opportunities, a new city, different lifestyle and learning’s that will enable me to become a better human and individual. The Foundation Fortnight at WeSchool is an important turf to start our journey at the campus. I and my new batch mates had the opportunity to listen to eminent industry personalities who have achieved success in their professional career and some have become entrepreneurs. The wise words have had a deep impact on us. We realized it is important to focus on our academics and how we can use our academic and business knowledge to shape the society. We also had the opportunity to interact with our faculty members and our seniors, who ensured that we adhere to punctuality and guidelines set during the induction program. The seniors were co-operative when attending to our requests. It was a privilege to watch and listen to industry leaders. Each speaker brought forth a new thought and aspect and they also shared their perspectives on work and personal life. ‘EXPRESSIONS’ taught us a valuable lesson on creativity and team work. To sum up, I think the Neev 2016 gave us an excellent opportunity to bond, live life and learn from leaders and it shaped our mindset.

Mihir Pol (PGDM-BATCH 2016-2018) I was excited when we were informed that there would be a session on ‘Arts & Theatre’ at Neev 2016 event. During the Foundation Fortnight, we were privileged to listen to distinguished speakers from the corporate world. Prior to attending the ‘Arts & Theatre’ event, we were requested to wear the ‘Orange’ coloured Neev T Shirts and sports shoes – informal dressing and I was delighted when it was announced by our seniors.I was thoroughly eager to attend a session beyond the classroom – outdoor activity. Before the session commenced, we were requested to be ready with our preferences: Theatre, Painting accompanied by music, Pottery and Origami art. I enrolled myself for a session on Theatre, The session was held at WeSchool Amphitheatre and the weather was cool and breezy - a perfect setting for ‘Theatrical act’. We students were requested to sit in a circle for the introductory session, which is the curtain raiser act. The next session was a stationary act, which was to be performed in a group. My group decided to enact the ‘Result Declaration Day at the College’ and it was hilarious experience and gave us an opportunity to showcase our acting skills. The student ‘Expression’ was enjoyable and learning experience for me and my classmates. The Neev 2016 was a memorable experience and I will cherish it forever and I thank my faculty and seniors who The supported student team me receiving thenew certiﬁcate of appreciation from the campus. in this journey at the WeSchool jury at the competition held at Narsee Monjee Institute of Management Studies, Hyderabad.

Event | Neev 2016

The Closure

The fortnight brought the young audience face to face with so many leading luminaries. Some of these were holders of highest accolades from the Government of India. Guest for the valedictory session was Padma Vibhushan – Dr. VK Aatre, Former DRDO chief.

(L-R) Dr. Anil Rao Paila, Senior Dean & Sr. Vice President Strategy & Branding, WeSchool Bangalore Campus, Padma Vibhushan – Dr. VK Aatre, Former DRDO chief. Prof. Mohan Chandra, Dean Business Design & Innovation, and Prof.Dr. Githa Heggde, Senior Associate Dean-Marketing, WeSchool, Bangalore, Campus

Aatre was delighted to be with the young minds. He advised the students to have ‘large ears’ in the sense to listen and absorb more form their surroundings. Also they should be open to new ideas vis-à-vis their idealism and values in place. They should be very clear about how they can contribute to the nation. Senior Dean and Sr. V. P. Strategy & Branding Prof. Dr. Anil Rao Paila, implored the new batch to make the best of the opportunities that life has offered them. A sea of opportunities has opened before them and they should give themselves over to their pursuits and goals in life. “It is your time now” he said; wishing them all a very bright future.

A special round of appaluse

was given to the Neev 2016 organizing team and as well as senior batch student volunteers for their support in welcomig the new batch 2016-18 and for the enthusiam during the Neev 2016

Organizing core team, Neev 2016: (L-R) Mr. William Dayabaran Prof Prakash Unakal, Ms. Ishani Chakraborty, Prof.Jyoti Pant, Prof. Mohan Chandra, Prof.Dr. Githa Heggde, Prof. Vijay Kumar, Major Vinita Thakur, Ms. Vinoda Basavanthappa, & Prof. Kalpana Garde.

Guruspeak

Prof. V. Mohan Chandra Dean, Business Design & Innovation WeSchool Bangalore

Business of Design

“We are on the cusp of a design revolution in Business. As a result, today's business people do not need to understand designers better...they need to become designers” - Roger Martin (Dean, Rotman School of Management, Toronto)

Design and Business Design is the professional practice of creating products, systems, or services oriented towards the user’s comfort (needs), and improve their use-environment (working/living). Business extend these services to the user. Design and Business Management bring together inter-disciplinary knowledge, concepts, and methods to produce innovative and user-centric solutions. Innovation and design are important ingredients in business strategy. ‘Business Design’ is the professional practice of applying the design process to business value creation through design thinking.

Business Design attempts to inculcate this learning into future business managers and leaders by integrating ‘design thinking’ and ‘innovation processes’ into mainstream management concepts. This follows a hands-on pedagogy to drive theoretical concepts through live projects. The approach facilitates experimentation with ideas and concepts, and provides a holistic perspective to solution development in an organization. Future leaders need to be a unique blend of business competencies and design thinking. Tools for Innovation

Design Thinking approach to Business Creation Design Thinking integrates and balances analytical thinking and intuitive thinking, which exploits existing knowledge, as well as creates new knowledge. A Design-Thinking organization is capable of achieving lasting value and regenerating competitive advantage. The Design Thinking Process Identification of Latent Needs

INNOVATION

Holistic thinking

Visualizing Scenarios Creative Thinking

In-Depth Stakeholder Analysis Human Centered Approach

Tolerance to Ambiguity

Execution Competence

Quick Prototyping

Design Thinking

Nurturing Questioning Mind

Multi Sensory Perception

Multidisciplinary Integrative Approach Unique Business Offering

Because of the growing power to affect human behaviour, increasing number of organizations think that executives should adopt an innovative design perspective, as innovation is the key to gain competitive edge in business. Design moves things from an existing condition to a preferred one. Design can be applied to a product or process, to produce a new desired effect. Business Design at WeSchool is a breakthrough futuristic program which enables a student to have a holistic approach towards management, by using his creative skills, as well as his logical capabilities, while performing any function of management. The program provides a unique Design perspective to business.

Guruspeak Business Design is a practical and hands-on experiential learning, exploring ground realities while maintaining an outlook to ideate, innovate, and create business opportunities from possibilities. The combination of creativity, design, and innovation learning along with management subjects such as marketing, ﬁnance, HR, operations, and strategies help in being both creative and innovative in the business scenario, while at the same time giving a holistic and customer centric approach towards business.

Qualities that industry needs are creativity, innovation, using both sides of the brain, empathy, multi-sensory perception, observation, entrepreneurial spirit etc., for managers of tomorrow who not only do things differently, but also do different things for the Business.

Elements of Business Design

Design Adaptations

Design in Business

Exploring bio-mimicry and other natural adaptations to suggest new alternatives and solutions.

Roles of Colour, Lines, Form and Shape, Music, Motion Pictures, Senses in a Business.Empathy Approach – See, Listen, and Feel.

Sector Analysis

Triggers for Innovation

Understanding a sector in terms of its operations, ﬁnances, revenue model, resources, etc. Then identifying pain-points and need gaps to come up with technically and commercially viable solutions.

Comparing existing business organizations with real world entities based on similarities. Then identifying new possibilities of business diversiﬁcation based on features that unify.

Prototyping

Innova

BUSINESS (VIABILITY)

Business Creation

Process Innova Experience Innova

Develop a prototype of a product or service solution, based on pain-points and user needs, and validate it by testing with stakeholders.

DESIGN THINKING

PEOPLE (DESIRABILITY)

Innova

TECHNOLOGY (FEASIBILITY)

Analyzing latent needs and exploring solutions. Evaluating multiple options to create viable and sustainable solutions, to create new business possibilities.

Event | Summer Internship Competition 2016

(L-R) Ms. Ashwini Kulkarni, First runner up, Mr. Apoorv Mathur, Winner, Major Vinita Singh Thakur, Sr. Manager CMC, WeSchool, Ms. Mahalaxmi Krishnamoorthy, Second runner up at Summer Internship Competition

The Career Management Center (CMC) at WeSchool, Bangalore conducted the 4th edition of summer internship competition 2016 for the class of 2015-17 batches on 17th September, 2016. For a period of 8 weeks in the month of May and June each year– the students have the mandate to participate in summer internship projects. The internship is imperative and crucial at this juncture of their academic life . It enables them to understand the external environment outside the campus life and to decide the specialization subject they are keen to pursue in their career. The summer internship gives students a taste of career journey they would eventually embark on completing the management degree. This year, the students had opportunity to work on myriad projects in the Corporate Sector, Social Sector and Start Ups – to build & nurture their entrepreneur dreams. The summer internship competition at WeSchool is hosted with the objective to keep the competitive spirit high among the student community. Each year, senior professionals from the industry are invited to judge the competition. The students are given an opportunity to showcase the learning assimilated during their summer internship and also to understand how the industry perceives their learning and solutions presented. The panel comprised of Priyanka Kulkarni, HR Business Partners at DELL, Manohar Duvvuri, Director - Regional Implementation Group, Success Factors HCM at SAP Labs, Kiran Varri CHT/ CHIA Department Head - WOW Express (BusinessExcellence) at ITC Hotels, Kuldeep Sharma, Consultant - Strategic Business, Altimetrik, and Gurmeet Singh Hora Principal Consultant at Wipro. The panel judged the 15 ﬁnalists selected for the Summer Internship Finale on parameters such as content of the presentation, depth/understanding on the subjects, clarity of objectives/Q&A, methodology and feasibility of the suggestions (if any)

Event | Summer Internship Competition 2016

Participants of Summer Internship Competition 2016, along with the Jury members

Mr. Apoorv Mathur, PGDM EBIZ 2015-17, who had presented his projects on ‘Market Segmentation & Strategies at Mahindra & Mahindra Ltd’, won the first prize. Sharing his summer internship experience wherein he was assigned the mandate to conduct business analysis on penetration for the truck and business segment. During the project, he travelled across Bangalore to meet the customers and also did a SWOT analysis. The research revealed that safety features such as CCTV and GPS were neglected or ignored in school buses. On his recommendation, the company rolled out a pilot project on the same to address the gaps identified in the research stage and this resulted in increased sales during the quarter as the installations were done at an Original Equipment Manufacturers (OEM) level. Ms. Ashwini Kulkarni, PGDM 2015-17, won the First Runner up prize for the summer internship project titled “Career Progression Plan-CTS A&M’ which entailed designing career path for the Talent Acquisition professionals at Deloitte US India Consulting India Pvt. Ltd‘. Sharing her experience she said it was an enriching experience. Also, she implemented the learning gained during the Global Citizen Program. Ms. Mahalaxmi Krishnamoorthy, PGDM E BIZ 2015, was accorded the ‘Second Runner up’ prize for her summer internship at GOIBIBO for the project titled ‘To Improve The Online Sales for GOIBIBO’. The project entailed identifying new hotels, interacting with hotel owners for documentation and maintaining the sales through continuous monitoring. Citing her summer internship stint, she says, Treebo not only gave her an opportunity to understand the business from the company’s perspective but also from their stakeholders, including the customers. During the project she conducted a survey amongst the customer base to understand their consideration while selecting a hotel. Customers revealed that decision were taken on basis of images, ratings, reviews and amenities at the hotel. A handbook was prepared which included the above parameters to redefine the process to be followed to launch a hotel online on GOIBIBO. Four new award categories were conceptualized this year. Best PPT, Best Content, Best Methodology, and the Most Popular Presentation. The Winners of the same were, Mr. Apoorv Mathur, Ms. Mahalakshmi Krishnamoorthy, Mr. Vijay K and Mr. Tapas Kar respectively. The winners were handed certificates and trophies for their participation.

Event | The Operations Club - Round Table Design Thinking & Agile Culture

Operations Round Table Theme on Design Thinking & Agile Culture

Design Thinking & Agile culture and its relevance has steadily increased in India with companies open to innovation and change and ready to move on from traditional forms of system and process to use of new unconventional ways. The operations vertical of WeSchool organized a round table on this theme of ‘Design Thinking and Agile’ held on August 26, 2016 at campus. The aim was to help educate the audience on the future role of Design Thinking & Agile culture in the manufacturing sector. The senior batch students of class 2015-17 showcased their learnings on Design Thinking strategy as adopted for their Global Citizen Leaders project on E-Auto service in Electronic City Phase 1. The second inspiring example showcased was that of a corn seller – who was unable to fan the corns for 4-5 hours daily due to his frail health. He , applied innovative techniques to solve this operations problem by developing a portable fan made of materials that were easy to procure and safe to use. The example highlighted use of Design Thinking as applied to our daily routine chores. The panel comprised of senior industry professionals from leading companies such as Mr. R.A.Suresh, DGM-MS-IED-MR &MS, Bharat Electronic Ltd, Mr. V.Dinesh, Head of Manufacturing, Volvo CE. Mr. P. Venugopal,Supplier quality Lead Engineer, GE Health Care, Mr. Ramesh Krishnamurthy, Head of Agile Biz and Dev Ops, KPMG, Mr. Sadiq Basha M, Group Manager, Titan, Ms. Sangeereni GA, Executive, Titan, Mr. Asho Kumar Mysore, Head – APAC MIG Business Excellence, CGI, Mr. Ashish Kansal, Senior DM, Corporate Communication, Bharat Electronics Ltd. Mr. S.K.L.N.Prasanna, Guhring, Ms. Harsha, CGI, Mr. Anil Kalose, CGI. According to Mr. Ramesh Krishnamurthy, agility kills innovation and he cited the example of Amazon where the company had to ‘Time’ the market demand and hence could not leverage on some of their innovations. Innovation requires time and sometimes does not favour the company’s business demands. Continuing the discussion, Mr. R.A.Suresh, mentioned that experimentation, investment and time for innovation is a lengthy process in defence industry. He informed the audience that when a product is developed in defense industry, it is used for a period of 15 to 20 years. However the product undergoes design changes and innovation over a period of time and that enhances the products value. Mr. Sadiq Basha said, Innovation and agility are culture at his workplace. He spoke of innovative pipeline at Titan Ltd. – ‘Proof of Concept’ & ‘Agile to Market’. He cited the example of Smart Watch which is a product of innovation & culture, without comprising on agility.

Event | The Operations Club - Round Table The panel also discussed whether the design thinking has gained momentum in manufacturing and service sector in India. Mr.V Dinesh , while expressing his outlook said companies have realized that to survive they need to adopt and implement Design Thinking. He shared with audience the example of Volvo – where the products to be marketed in India were designed by their global teams in Europe and hence had missed on taking into consideration the Indian customer’s needs and the Indian market environment. This disconnect led to slower sales in the country. Now a change is reflected in the company’s strategy with adoption of Design Thinking. He further said that – the ﬁrst step in Design Thinking is to empathize with customers and to become sensitive to the culture existing in the country. At Volvo, the company has now adopted the ‘Fish to Bowl’ concept model as followed by Japanese companies – which enables to understand the requirements and then design the product. In Design Thinking approach, both internal and external stake holders play a vital role. The panel further discussed on ‘Whether Design Thinking promotes diversity amongst workforce in an organization? Ms. Sangeereni G.A,, cited the example of workforce prevalent at Titan Ltd; which is diverse in the age group from 22-55 years. The diversity in age groups unleashes new thinking and innovative ideas and the products that enter the markets are a reflection of design thinking culture. While sharing views on future role of design thinking Mr. R A Suresh, cited the example of Ordnance Factory, which would procure its defense material from Russia or France. Any change in product material would require regulatory approval, despite the easy availability of superior materials in India to re-design the product. However, a new change is reflected in the institution. The Ministry of Defence (MOD) has established Army Design that brings collaboration between Government and Private Players in defense industry. This has led to increase in innovation, agile thinking gaining momentum in government run institutions. Another example cited was of innovation in automotive industry – ‘Ola Cabs’ which is a disruptive innovation and consumer friendly. The panel also discussed that crisis also entails a company to bring and instill Design Thinking approach and leaders play a vital role. Currently the Design Thinking is rolled out on a larger scale in software industry in India and yet to percolate in manufacturing sector in a big way. On a lighter note the closing remarks were that of use of Design Thinking tools in one’s personal life especially with one’s spouse and everyone agreed on the same. The roundtable session was followed by question and answer sessions with students. Prof. Dr. Murali Mohan – Senior Associate Dean, Operation, WeSchool, Bangalore expressed his gratitude to the distinguished panel for their participation and for sharing their views on the Design Thinking concepts as adopted by industry. The Operations Club WeSchool with Prof. Dr. Murali Mohan, Sr. Associate Dean (Operations) WeSchool, Bangalore

Event | Arthakul - The Finance Club Round Table Goods Service Tax “Arthakul” - Finance Club of WeSchool, Bangalore organised a panel discussion at campus to understand the concept and significance of Goods Service Tax (GST) on the Indian Economy. According to media reports, GST is set to be a game changer – it will create one market in the country and will reduce the complexities that the companies currently encounter since each state has a different taxation system. GST will impact the tax structure, tax incidence, tax computation, tax payment, compliance, credit utilization and reporting, leading to a complete overhaul of the current indirect tax system. The Constitution Amendment Bill for GST that has been approved by The President of India post its passage in the Parliament (Rajya Sabha on August 3rd 2016 and Lok Sabha on August 8th 2016) and ratification by more than 50 percent of state legislatures. The Government of India is committed to replace all the indirect taxes levied on goods and services by the Centre and States and implement GST by April 2017. The panellist invited were from leading auditing & consulting and Industry association with discussion moderated by our Associate Prof. Dr. Hema D – Finance Vertical. Mr. Vivek Mallya, who is Ex PWC Executive Director and a CA and US CPA by profession, discussed about the impact of the new indirect tax regime. According to him 1/6th of the humanity would move into GST. He also explained to the young audience about the GST Law and how the Council of state and centre approved and passed the GST Bill. Mr. N V Raman, Director of Grant Thornton Ltd, in his address spoke on the biggest fundamental challenge of unification that GST would face. He also discussed that to understand GST one should focus on one word – Supply. Mr. Keyur Shah, Director at, PWC, discussed about Dual GST and the common features between CGST and SGST across SGSTs for individual states. He explained that Inter-state supplies within India would attract an Integrated GST (aggregate of CGST and the SGST of the Destination State). Mr. K Ravi, the Senior VP- Federation of Indian Chambers of Commerce and Industry discussed the different challenges GST would pose for the Tax Department, the State Government, the Traders etc. He also explained that all the sectors and the industry should prepare itself for a new and better Book Keeping, Accounting and Financial Methods. The panel also discussed how GST would overcome the challenges, the role of the States in decision making and the trade-off between the State and the Centre and the impact GST would have over E-Commerce etc. The session ended with question and answer session with the the panelists.

(L-R) Mr. Keyur Shah, Director, PWC, Prof. Vijay Kumar, Associate Professor, Finance Vertical, Mr. K Ravi, Senior VP- Federation of Indian Chambers of Commerce and Industry, Mr. N V Raman, Director Grant Thornton Ltd., Mr. Vivek Mallya, Ex PWC Executive Director, Prof. Dr. Madhavi Lokhande, Dean - WeSchool Bangalore Campus and Prof. Dr. Hema D-Associate Professor, Finance Vertical and Members of the Arthakul Club WeSchool

Event | MPower The Marketing Club Round Table

‘Referential marketing in B2B Business’

On August 19, 2016 MPower – the marketing club of Weschool hosted a round table on the subject of ‘Referential marketing in B2B Business’. This has in the recent past has gained huge relevance in business with the emergence of B2B business industry. The panel comprised of distinguished professionals such as Panelists: Mr. Venkateshwaran Krishnamoorthy, Head HR, Sales and Marketing– Jooji Software Solutions, Mr. Srini Bhopal, COO – Sherpify, Mr. Rana Vishal Singh, Digital Marketing Head – Treebo Hotels, Mr. Parminder Gill, Co-Founder – EduSport India, Mr. Swarnendu Mukharjee, VP & Business Head – Woohoo (Qwikcilver), Mr. AL Jagannath, Director Marketing – VMWare, Mr. V V Ramanan, Segment Head India – Grundfos, Mr. DV Srikant, Regional Manager – M&M Automobiles, Ms. Sukanya Badri, Founder – Hexagram International Business Consulting Mr. Sanjay Gopinath, Campaign Head – IBM, Mr. Sujith Sebastian, General Manager Sales – Prestige Constructions, Ms. Swarna Dayal, Director Client Services – Unbox2learn, Mr. Kaustubh Fule, Product Manager - Zigy.com, Mr. Promod Kumar Srivastava, Founder – PKS Management Consultants. Prof. Dr. Githa Heggde, Senior Associate Dean – Marketing, WeSchool, in her opening remarks spoke on the differences between referential marketing and referral marketing concluding that generally it is a mix of the two that exists in most organizations. Mr. Jagannath, initiated the discussion by taking the example of LinkedIn and citing that when a person is endorsed on Linkedln, it has its own value for the professional. He also highlighted the importance of the need to create a need amongst target audience to survive in the business market. He differentiated the B2B from B2C businesses stating that for B2B businesses, it is a long term approach that helps. Mr. Gill, commented on a myth in the industry which believes that ‘Marketing’ is not imperative in B2B world. He further said that ‘Word of Mouth’ publicity plays a big role in B2B context. Mr. Sanjay Gopinathan, further enlightened the audience by his remarks on the way a marketer needs to keep evolving solutions to their problems. He cited the example of how a buyer‘s journey commences before he takes a ﬁnal decision – 70% of the research is conducted by a prospective buyer online and also relying on references. He also mentioned that there is a blurred line between B2B and B2C marketing and a marketer needs to be present on all channels and there shouldn’t be any need to push him. Ms. Badri, explained how market research plays a good role in the organization. She emphasized on how important it is to mine existing companies. It is important for a B2B company to know whether they are a partner to a client or just another vendor. She explained on how businesses should focus on new market penetration and how important it is for them to know who their new customers are and that they should work in tandem with the sales team and guide them to a new path. She explained the importance of Porter’s “Diamond model” which is an approach that looks at clusters, a number of small industries, where the competitiveness of one company is related to the performance of other companies and other factors connected in the value-added chain, in customer-client relationship. Mr. Mukherjee, mentioned that how marketing is involved at different levels. Depending upon the stage of evolution of company, brand pull strategy needs to be adopted to break the cluster. Mr. Srivastava, while sharing his view on B2B referential marketing cited the example of LinkedIn and also explained how he set up his consultancy ﬁrm which relied on traditional and modern methods such by writing articles, networking with prospects, social media usage of sites such as Facebook and on testimonials. He pointed out that expertise does help crucial aspect but references are needed to succeed in business. Mr. Bhopal, emphasized that everyone in the organization drives sales. It is a collaborative effort of all departments which generates revenue.

Event | MPower The Marketing Club Round Table

‘Referential marketing in B2B Business’

(L-R) Gayathri Swaminathan, Piyush Dekate, Saeesh Shetkar, Gauri Deshmukh, Hrishikesh Munde, Ankit Vyas, Mahalakshmi.K, Asavari Waichal, Prof. Dr. Githa Heggde, Sr. Associate Dean – Marketing, Prof. Roshny Unnikrishnan, Assistant Professor Marketing, Prof. Vijay Rego, Marketing, Students Apoorv Mathur, Gauri Unnikrishnan, Samuel Thomas, Priyanka Bantiya, Ashutosh Popli, Lendl Jesus Fernandez

Mr. Srikant, while expressing his views said that there are number of different avenues through which a customer can know about the product. The people in the organization should be well aware of the product positioning. When a sales person goes on to interact with the customer, he needs to be in sync with what the product stands for. He commented on today’s real business scenario stating that there is very little sync between marketing and sales department of organizations. Mr. Krishnamoorthy, gave a practical example of sales explaining that even a normal interaction in a family is selling, i.e., one person selling his/her thoughts to the other person. The discussion enabled the WeSchool students to have the industry perspective on the subject. The panel further added that B2B is also equally important while dealing with government entities. It is important to acquire a good customer and ensure that references add value to the future business.

WE CAFÉ – DRIVE YOUR DREAMS MR. K.G.MOHAN KUMAR JOINT MANAGING DIRECTOR – TOYOTA KIRLOSKAR AUTO PARTS PVT. LTD. Enthusiasm and passion is an important trait if you have to ‘Drive Your Dreams’ – the theme for WeCafe with Mr. K. G. Mohan Kumar, Joint Managing Director, Toyota Kirloskar Auto Parts Pvt. Ltd. The students at the campus were excited to have an opportunity to interact with a business leader who is truly an unassuming person; calm and serene and known for his humble attitude. The interactive session began with Mr. Kumar, sharing his outlook on ‘Sustainable Business Practices and Innovation’ implemented at Toyota across the world. The WeCafé was anchored by Ms. Ajitha Prabhu, PGDM Class 2015-17.

WeCafé Session at WeSchool, Bangalore

According to Mr. Kumar, business dynamics in today’s world are volatile and his company which laid its foundation in the year 1900 has succeeded because of ‘Sustainable Business Practices’. He narrated to the audience the humble journey of the founder – Mr. Sakichi Toyoda, who would watch his young mother working tirelessly for long hours on a loom. It made the young man to develop & devise an automated loom and thus laid the foundation of the company – Toyoda Automatic Looms Works Ltd. Thus began the fascination for invention and best practices in manufacturing and in the year 1980s the company entered the automobile industry.

Today, Toyota is a world renowned brand to reckon within automobile industry and the company manufactures 10 million cars each year and has wide product range; with annual sales of 300 billion USD and is headquartered in Japan. The vision of the company is not to manufacture cars but to enrich the lives of the people in the mobility space and Innovation is one of the driving principles in Toyota said Mr. Kumar. He further informed the audience that the company is committed to quality and also in engaging talent and passion of people, because the company ﬁrmly believes in ‘People Power’ to succeed. He also spoke on ‘Strategy’ which is similar to playing a ‘Chess’ game wherein you size up your opponent before you decide your initial move and plan the attack. While speaking on product strategy – he spoke about Toyota’s global plans on rolling out new hybrid cars and the deep focus on H2O cars which will be the futuristic product as customers are becoming conscious of climate change and are keen to have cars that are low on emission. During the session, he informed about his visit to Japan along with his wife wherein he had the opportunity to test drive the latest new Fuel Cell car – Mira –ofwhich means ‘Future’ in Japanese language. The student team receiving the certiﬁcate appreciation from the jury at the competition held at Narsee Monjee Institute of Management Studies, Hyderabad.

WE CAFÉ – DRIVE YOUR DREAMS

Mr. K.G.Mohan Kumar, Joint Managing Director – Toyota Kirloskar Auto Parts Pvt. Ltd. and Anchor Ajitha Prabhu at WeCafé

He spoke at length about Toyota’s business values such as continuous improvement to overcome business and process challenges and how the company strives to raise the quality and adhere to ‘Kaizen’ principles. In Japan the Culture is imperative and respect for people, time, discipline and compliance is valued and imbibed by all employeesfrom top to the bottom of the pyramid. The company lays strong emphasis on team work to achieve better results. While speaking on ‘Leadership’ philosophy at Toyota he mentioned that the company believes in internalizing and developing the leadership within the organization. He cited his own example that he joined the company as a Senior Manager and was appointed as a Joint Managing Director after working for the company for two decades. He explained that every leader at Toyota has to imbibe the company’s – DNA – Live the Vision and Values! Mr. Kumar also shared about the ‘Risk Management’ committee and spoke on the importance of ‘Agility and Customer satisfaction’ which is imperative to succeed. While sharing his thoughts on competition he spoke about‘Apple’s plans to enter the car segment, Google’s- self-drive cars and Tesla’s foray into Electrical cars. However, he was sceptical about the growth of electrical cars due to its inefﬁciency and wastage of battery power. It was interesting to learn that at ‘Toyota’ all employees have long term incentives which are linked to targets to be achieved and the structured appraisals linked to performance is mandatory to succeed to reach the coveted position in the company. The young students had a chance to learn and observe his humble behaviour. He was candid in his admission that despite Toyota being in India for two decades, his company has relatively low market share of 5% in the passenger car segment. He spoke about ‘Toyota – Etios’ which was developed for the emerging markets and his company had conducted market research in India to study the middle class aspiration, lifestyle and expectation However, the marketing and product strategy was a huge failure for Etios and the brand/product is labelled as a ‘TAXI’ in India. It is rare moment to witness a leader expressing the failure of a product in a humble and courageous manner. He shared that Innova and Qualis, have been hugely successful in global markets including India. In fact, today Innova is known for its durability and it can be driven easily on tough and rugged roads. It is the preferred vehicle in conflict zones to reach the desired destination.

WE CAFÉ – DRIVE YOUR DREAMS Speaking about customer analysis, he cited the example of Mr. Anand Mahindra, Chairman & Managing Director of Mahindra & Mahindra Ltd., who has been following & reading weather reports on ‘High Density of Rainfall’ which gives him a deep perspective on developing and understanding the demand requirements for ‘Tractors’ by farming community in those regions. Hence, it is important to be connected to the grass root level and have a customer centric approach to drive business. He also touched upon ‘Gembha’ (means ‘Real Place’ in Japanese) In a factory the shop floor where workers and managers meet and discuss the challenges and wherein the flurry of activity, commotion and excitement resides, could be called so. He again reiterated the significance of team work and consensus approach to achieve a goal. While speaking on Indian economy; he applauded the Goods & Service Tax initiative by the Government of India, as it will give a boost to the automobile industry. While driving a car understanding the gear and accelerator and clutch is a necessity to have smooth dream drive. Hence, the talk shifted from business life to family and friends who play a deep role in celebrating success. Personal traits are revealed by friends and Mr. Pashuram, who knew him for the last 15 years described him as a ‘logical, intellectual, committed, unassuming, and having a spiritual personality’. His colleagues admired him for his logical thinking and punctuality. When questioned whether the upheavals at workplace affects his family life? Mr. Kumar gently expressed that ‘I never carry work home’. He firmly believes that by transferring the ups and downs at workplace will cloud the atmosphere at home and will upset the emotional quotient of his family members. Despite leading a hectic work life, where business calendar is blocked to accommodate domestic and global travels – family has been the crux for leading a balanced life. It was a beautiful moment for the audience who empathized with the loving and gentle father who was touched beyond the words when a letter written by his young son- Appu who is pursuing his MBA from IIM Kolkata was shown on the screen. In the letter: the son spoke of his admiration for his father, who despite his hectic work schedule, ensures quality time is spent with the family. Despite his dad’s meteoric rise in his career, he is deeply entrenched in family values and he considers him as a mentor. One of the interesting segments to look forward in WeCafe is – Rapid Fire around – where in guest has to respond with an answer in a minute. When questioned about his favourite destination –Mr. Kumar, replied promptly it is ‘Kerala’ –God’s Own Country and the ideal evening how would he spend – ‘dinner with family’ and when questioned the word ‘Appu’ signifies to him – the gentle father responded saying ‘Love’. The session was followed by a performance by WeSchool students who performed a mix of modern and classical music for the guest who too loves music and he was charmed by the performance.

By Ms. Shilpa Pathak Assistant Editor, Prameya

Students Achievements and Awards

Mr. Sankalp Singh from PGDM 2016-18 batch participated in ‘SARANSH’ – a book review and public speaking competition organized by IBS Business School on September 20th 2016 and bagged consolation prize in Public Speaking. The event had a total of 34 speakers including students from well known B-Schools such as Amity, IFIM and IBSR.

Mr. Saeesh Shetkar of PGDM Business Design (batch 2015-17) and Mr. Vineet Sundaram of e-Biz (batch 2015-17) secured 4th place in the Business Plan competition organized by Federation of Karnataka Chambers of Commerce and Industry (FKCCI) where they competed with 120 teams in 4 different rounds.

Events | 70th Independence Day WeSchool celebrates India’s 70th Independence Day ‘A Nation’s success lies in the hearts, souls and actions of its people.’

WeSchool celebrated The India’s 70th Independence Day by dedicating it to eminent personalities who were accorded the ‘Bharat Ratna’ award – the highest civilian award instituted by Government of India in 1954 to honour their exemplary contributions and services to motherland. Photographs of all Bharat Ratna recipients were adorned the corridors of the campus. Dr. Sarvapali Radhakrishnan (1954), Pandit Jawaharlal Nehru (1955), Dr. Rajendra Prasad (1962) Mother Teresa (1980) Shri. Satyajit Ray (1992), Mr. Sachin Tendulkar (2014) and Mr. Madan Mohan Malivya (2015).

Student performing street play dance

Mr. R. Ramachandran, President, Electronics City Industries Association, Chief Guest & Prof. Dr. Anil Rao Paila, Senior Dean & Sr. V.P. Strategy and Branding, Bangalore campus, conducted the flag hoisting ceremony at the campus.

Student performing fusion play dance

It was followed by a cultural program to celebrate the 70th Indepdence day. A theatre act on India’s favorite cricketer – Sachin Tendulkar, was enacted by students to mark Sachin’s contribution to the ﬁeld of International cricket.

To celebrate the diversity of culture at the WeSchool – a Juglabandhi Competition was held between students who were exponents of Kathak and BharatNatyam dance. It was a riveting performance which captivated and enthralled the audience. The students learned the importance of appreciating India’s diverse culture and art which is unique in the world’s largest democracy. It was followed by a quiz on India’s heritage. Students singing patriotic song to celebrate the 70th Independence Day

The event concluded with a performance by the WeSchool’s musical band ‘Dhwani’ that delighted the audience by playing their beautiful compositions.

Event | Rotaract Club of WeSchool ROTARACT DISTRICT COUNCIL 3190 Installation of Rotaract Club of WeSchool 2016-2017

The prestigious event of the installation of Rotaract Club of WeSchool was held on August 15, 2016. The occasion was graced by dignitaries from R.I. District 3190. The Chief Guest for the ceremony was Samyukta Hornad, Actress. Rtn. Dr. Anil Rao Paila, Senior Dean & Senior Vice President- Strategy and Branding, Bangalore Campus, and faculty at We School attended the event. All Rotarians were welcomed by the dignitaries of Rotaract Club. The meeting was called to order by Rtr. Afreen Aziz, Immediate past president, Rotaract Club of WeSchool Bangalore (2015-16). Senior Dean & Sr. V.P. Strategy and Branding of WeSchoool, Rtn. Prof. Dr Anil Rao Paila, in his speech reminisced on activities done in the previous year. The installation of the current Rotaract President Rtr. Akash Katuria was administered by Rtn. Milind Deshpande President, RBJ. The new Board of Directors of the club were felicitated with their badges and congratulated by Rtn. Shankar Shastry C.V. , DRCC and Rtr. Sahana Praveen , DRR, Rtn. Milind Deshapande , President and by all other rotarians.

Cultural and Tradtional day Celebrated during the closing ceremony of Aarambah - 2016 Dr. Anil Rao Paila, Senior Dean & Sr. Vice President Strategy & Branding, WeSchool Bangalore Campus, welcoming the Chief Guest for the ceremony Samyukta Hornad, Actress

Rtn. Millind Deshpande, President RBJ, with Current President Rtr. Akash Katuria

In her keynote address by Rtr. Sahana Praveen, District Rotaract Representative, highlighted the level of engagement it requires to be an active member of the Rotaract Club. While addressing the gathering, Rtn. Millind Deshpande, President RBJ, applauded the merits achieved by Rotaract Club of WeSchool. Rotaract Club of WeSchool, was accorded the recognition award project â&#x20AC;&#x153;Hobby Kitchenâ&#x20AC;?. Presidential Citation Award was also given to RC WeSchool, for bringing a change in the lives in the society by participating in various activities. Current Secretary, Rtr. Vijaitha Koganuramath, took the opportunity to extend the vote of thanks on behalf of the entire Rotaract Club of WeSchool to all the dignitaries for sharing their valuable insights with new team at the WeSchool campus.

Event | Jogabonito - 2016 “ Football doesn’t build character. It eliminates weak ones.” -Darrell Royal American Football Player (1924-2012) Jogabonito –means ‘Playing beautifully’ the game of soccer with a mind that is calm and the body that is agile and fluid to move across the playground with a grace and reach the coveted goal. The Sports Base Ground at Electronic City was selected as the venue. The excitement and fervor was evident as alumni, faculty, students and spectators assembled on the ground. Prof. Dr. Anil Rao Paila, Sr. Dean /Sr. Vice President –Strategy & Branding, WeSchool Bangalore Campus, inaugurated the event on October 15, 2016. This year there was a new twist to the game – the ‘Ladies team’ was announced. Women from faculty and staff participated in the game.

Suyash Shukla, PGDM EBIZ Batch 2015-17, WeSchool, Bangalore

Dressed in Purple Jersey and black track pants, these young and energetic women had an attitude of professional players. The team included Prof. Dr. Madhavi Lokhande, Prof. Dr. Hema, D, Prof. Dr. Savitha GR, Prof. Kalpana, Ms. Vinoda, Ms. Khusboo, Prof. Tina Chaturvedi and Major Vinita Thakur – Captain of the women team representing WeSchool.

Cultural and Tradtional day Celebrated during the closing ceremony of Aarambah - 2016

The WeSchool - ‘Ladies Faculty & Staff team showcasing their talent on the football ground’

“It felt nice to enter a playground after many years. It was very challenging experience and the game helped me to understand the team dynamics which determines the success on the field. Fitness regime is imperative to become a good player” – said Prof. Kalpana. Ms. Khusboo, the youngest player in the women’s team shared, “ It was an enjoyable experience and it was the first time I played soccer. Fitness becomes crucial during the practice regime that was held for few weeks before the final game”. Now she is motivated and has inculcated regular fitness regime in her personal life. Ms. Bhanu S, who watched the women players game, felt happy to see women participating & playing with determination and enthusiasm a tough game like Soccer. She is now keen to participate in Jogobonito in the coming year.

Event | Jogabonito - 2016 The matches were played with total sportsman spirit. The men’s ﬁnal was held between the Alumni team and PGDM Batch 2015-17 And the PGDM Senior’s team 2015-17 won. The women’s ﬁnal match was held between the Senior PGDM Ebiz Batch 2015 -17 and PGDM Ebiz Batch 2016-18 .

The senior PGDM Ebiz batch 2015-17 were declared the winner ! The event was supervised and co-ordinated by Prof. Anita Pillai, Assistant Prof. IT and Mr. Shobhesh Ranjan, Deputy Manager, Marketing. The students’ organizing team comprised of Kishore R, Gargi Pandey and Yashvardhan Maroti. It was truly an exhilarating day to witness the player showcasing the team spirit and each team playing the opponent with shrewdness and desire to win the trophy !.

Prin. L. N. Welingkar Institute Of Management Development & Research, Bangalore Plot No 102 & 103, Electronics City Phase 1, Hosur Road, Bangalore, Karnataka - 560 100 Phone : +91-80-42678300, 28521066/67, 28520480/817