Fashion Communication Portfolio

N O I T A C I N U M M O C N O I H S FA

O I L O F PORT

Prashanth Saravanan

FASHION COMMUNICATOR

PRASHANTH SARAVANAN WWW.POTRAITSBYPRASH.COM

PROLOGUE

Hi! I am Prashanth Saravanan, a fashion communication amateur and an aspiring photographer. I have realized how important it is to be open and versatile in order to learn and explore as much as possible. Fashion styling has always been an interesting area for exploration as it involves a lot of thought and creativity.

I put all my heart into visual expressionism and strive to create fresh content. I believe that the simplest things provide the biggest inspirations.

While styling is something we all do naturally, I tend to put in emotions and personalize it.

All I hope my art say is this person lives and was here.

Inside 01 Fashion Styling Fashion styling comprises of personal styling, movie, ramp, celebrity and shoots. The elements & principles of styling are studied and executed.

31 Journalism Different styles and methods of writing and publishing is learnt and applied.

Public relations and content writing are the key skills.

45 Photography Photography is the most beautiful visual art of expressionism. Portraits of fashion shots are highlighted.

Inside 61 Graphic Designing Adobe Photoshop & Illustrator is used to design.

72 Fashion Forecasting Mood boards are created for a forecasted collection.

76 Visual Merchandising Brands are studied and window displays are created.

80 Collective A collection of videos and projects.

"Communication works for those who work at it."

- JOHN POWELL

Styling

STYLING WITH A TWIST

blush

FORMAL WITH A TWIST

An over-sized blazer is added to the formal white shirt and skirt along with flowers adding a twist through romanticism.

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MUSE: ANILA WILSON MUA: ANANNYA GOGOI PHOTO: PRASHANTH

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Fusion

ATHLIESURE WITH A TWIST A TRADITIONAL HEADGEAR IS MADE AS AN ELEMENT OF TWIST ADDING TO THE LAYERED ATHLIESURE CLOTHING

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MUSE: ANILA WILSON MUA: ANANNYA GOGOI PHOTO: PRASHANTH

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chillin RESORT-WEAR WITH A IWIST

TRADITIONAL NECK-PIECE IS USED AS THE MAJOR ELEMENT OF TWIST ALONG WITH NUMEROUS LAYERS OF CLOTHING.

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MUSE: ANILA WILSON MUA: ANANNYA GOGOI PHOTO: PRASHANTH

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CONCEPTUAL STYLING

BOHO CHIC Boho is short for bohemian, and typifies a style of dress inspired by the lifestyle of free spirits and hippies of the 1960s and 1970s, and even the pre-Raphaelite women of the late 19th century.

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MUSE: SIMRAN MUA: ANANNYA GOGOI HAIRSTYLE: LAKSHMI CHITHKALA PHOTO: PRASHANTH

boho!

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FLAT-LAY STYLING The Style Waala

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LOOK FLAWLESS, NATURALLY (ORGANIC)

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love, peace, and joy TO

NEW

BEGININGS

NAMESAKE (ROOM FOR TEXT)

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ALL THAT NATURE PROVIDES (BRAND)

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CATALOG STYLING A catalog for an imaginary ethnic-wear brand was designed. The styling was quite subtle and to the point.

Scan the QR code to see the complete look-book 'MARYAN'

NAYRAAM

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EDITORIAL STYLING

MUSE: Rashmi Singh, Sameeksha Thomas, Malavika, Jhanvi MUA: @ramyahairandmakeup & @muashanukukreti

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PERSONAL STYLING One-one styling session with the client

CLIENT'S INFORMATION My client's name is Shradha BK, a fashion student. Her lifestyle is simple student life with little extravagance on the weekend.

WHEN? WHERE? My client's routine is pretty casual.

Movies, shopping in the weekends and college in weekdays. With festivals and occasions often casual, ethnic and formal-wear all comes in handy for her lifestyle.

HOW'S THE STYLE! Considering the likes and dislikes of the client look-boards are created from her wardrobe. Her face shape is 'square' and body type is triangle. The brand-preference, colors, fabrics, personality, budget all are taken in account and a styling suggestion is made.

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ETHNIC T H E

S T Y L E

W A A L A

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FORMAL T H E

S T Y L E

W A A L A

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CASUAL T H E

S T Y L E

W A A L A

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BUDGET BASED STYLING THE STYLE WAALA

5000 Look CLIENT: SHRADHA B.K BUDGET: 5000 EVENT: WEDDING RECEPTION

BUDGET BREAKDOWNÂ Dress- 2,300 Footwear- 1,400 Accessories- 1000

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THE STYLE WAALA

15,000

Look CLIENT: SHRADHA B.K BUDGET: 15,000 EVENT: WEDDING RECEPTION

BUDGET BREAKDOWN Dress- 7,500 Footwear- 2,500 Accessories- 5,000

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Celebrity Styling

JADEN SMITH Jaden Christopher Syre Smith (born July 8, 1998) is an American rapper, singer, songwriter, and actor. He is the son of Jada Pinkett Smith and Will Smith. Jaden Smith's first movie role was with his father in the 2006 film The Pursuit of Happyness.

He also acted in the 2008 remake of The Day the Earth Stood Still and the 2010 remake of The Karate Kid, and was in the 2013 film After Earth with his father.

Jaden Smith may be only 20 years old, but he’s already made an impact on the fashion world with his one-of-a-kind, boundarypushing style.

The multihyphenate son of Will Smith and Jada Pinkett has worn always worn what he likes, from his days of rocking a white Batman suit to challenging gender fashion norms in his go-to women’s Louis Vuitton LV Archlight sneakers.

In Jaden’s magical world, water bottles can be cell phones, fine jewelry can be hair ties, and recentlyshorn locks can be evening bags. Needless to say, the 20-year-old isn’t afraid to test run today’s weirdest and wildest fashion trends either, sometimes all at the same time.

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AIRPORT LOOK

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MANNEQUIN STYLING

THE UGLY SIDE OF EVERY THING Here, the mannequin is styled, inspired from collage art and pop art. The goal is to represent the ugly truth about waste that is being dumped everyday. Nearly 20% of global waste water is . produced by the fashion industry. It takes more than 5,000 gallons of water to manufacture just a T-shirt and a pair of jeans.About 15% of fabric intended for clothing ends up on the cutting room floor. This waste rate has been tolerated industry-wide for decades.

The stylist has aimed to create awareness of this elephant in the room through the collage by placing the tri-colored Indian flag to describe the worst state of environment in the country.

Everyday plastic waste is used to depict the ascending pace at which we affect the environment without being aware of it

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Journalism

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JOURNALISM

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B E A C H E S

The Peninsular India is blessed with one of the best coastal lines in the world. The lifestyle and culture of the people in south is very much influenced by the beach.Â

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PLACES THAT A BEACH LOVER SHOULDN’T MISS

By Prashanth Saravanan

Gokarna Beach, Karnataka Filled

with

“tranquility”

is

a

beach

known

as Gokarna located in the state of Karnataka. Situated in a desolate spot, this beach known for its “pristine” atmosphere provides for magnificent views of “rising and setting” of the sun. In addition, a temple known as “Mahabaleshwar” is located in close proximity to this beach. Furthermore, it also serves as an ideal spot for organizing a picnic simply because it is located in a

Credits : southreport

secluded area.

Mahabalipuram Beach, Tamil Nadu Located along the Bay of Bengal coast is an extremely picturesque

beach

in

Tamil

Nadu

known

as Mahabalipuram. Surrounded by beautiful hills and a clear blue sea this beach is extremely soothing to the eyes. Furthermore, it is also known for its “pristine” environment, and is an ideal spot for “sunbathing”. In addition, water sport activities such as diving, windsurfing, and motor boating etc are also available at this beach.

Credits : nativeplanet.in

Varkala Beach, Kerala Also

commonly

known

as

“Papanasam”

is

a

picturesque beach located in Kerala known as Varkala.

Located in between Kovalam and Alleppey, this beach is known for its “pristine” atmosphere. Furthermore, it is also known to provide for magnificent views of the “rising and setting” of the sun. In addition, this beach also provides for a number of water sporting activities such as windsurfing and parasailing.

Ayurvedic and Yoga massage services are also provided at this beach.

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Credits : shoesonloose

Kovalam Beach, Kerala Kovalam is the literal hub of beaches of India. You can find different beaches in every part of the city and each one of them has the bewitching power to leave you in awe. Lighthouse Beach is a falcateshaped beach laced with the coconut trees at the borders. The white sand, the crystal blue water and the surreal view of the sunset and sunrise awaits you at the shore of Arabian Sea.

Paradise Beach, Pondicherry Although the real name of the Paradise beach is Chunnambar Beach, but it is majorly known as the Paradise beach and name fits best with the beauty and serenity that this beach has to offer. The unique feature about this beach is that it is only accessible by a boat from the main land of Pondicherry. The 15 minute ride will take you the splendor of crystal blue waters and the fine grains of sand. The beach lies unexplored by most of the tourists because of it's hidden location. But, don't you miss this beach whenever you are visiting Pondicherry.

Rameshwaram Beach, Tamil Nadu Rameshwaram beach is considered as the sacred place where Lord Rama had worshiped the Lord Shiva. Coming to its nature's beauty the waters of the sea are shallow which provides a great chance for sunbathing and swimming. A variety of rare species of marine life such as life-algae, starfish, and sea cucumber can be found here. Another beauty of this place is the Ramanatha Swamy Credits : pictures from shoesonloose

temple.

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Ramakrishna Beach, Andhra Pradesh Popularly known as “RK” is a beautiful beach located in Andhra Pradesh known as Ramakrishna Beach. Situated alongside the Bay of Bengal this beach provides for some magnificent views of “sunrise and sunset”. Furthermore, it is also popular for its “pristine” environment, and hence serves as an ideal picnic hotspot. In addition, water sporting activities such as surfing, windsurfing etc are commonly seen at this beach.

Alapuzzha Beach, Kerala Surrounded by “beautiful palm trees” is an extremely

scenic

beach

in

Kerala

known

as Alapuzzha. Located in Allepey, this beach is renowned

for

its

exquisite

pristine

beauty.

Furthermore, it also provides for some fun filled water sporting activities such as parasailing and surfing. In addition, in close proximity to this beach lies a lighthouse that provides for a breathtaking view of the entire beach.

Muttom Beach, Tamil Nadu It isn't just the beauty of sea and white-sand that you get to see on the Muttom Beach. Huge rocks sitting on either side of the beach gives this place an unmatched look. Located in the Kanyakumari district, this beach is renowned for providing magnificent views of “sunrise and sunset”. The fierce tides hitting the majestic rocks gives an absolutely stunning view to the whole setting. The beach does not receive much crowd and hence accounts for a peaceful getaway for you.

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Credits : pictures from shoesonloose

Credits : pictures from traveltriangle.in

Preserving the Bangalorian Cuisine From authentic Masala Dosa to the yummiest Ramen Karnataka offers something for everyone making it a paradise for food lovers Karnataka which proudly owns the most loved South Indian dish – Dosa could make your taste buds go crazy any day. The capital of the state Bangalore has become the most welcoming city in the country in the past decade, filled with people from all corners of India the city is a well mixed bag of culture and tradition of various places.

Food holds the most authentic place in the tradition of a particular city and even though Bangalore is filled with people from outside it has strongly held together its authenticity when it comes to food. Being one the oldest surviving cultures of India, the Kannada cuisine also becomes one of the oldest cooking traditions prevailing in India. Kannada cuisine traces back to the Iron Age. There are mentions about the culinary tradition of this region in the historical works by Pampa Maha Kavi, Sushrutha. A Variety of different cuisines found in Karnataka are as follows: Northern Karnataka Cuisine, Southern Karnataka Cuisine, Udupi Cuisine, Malendu Cuisine, Kodagu Cuisine, Mangalorean Cuisine, North Canara Cuisine, Navayath Cuisine With so much to the table the youth in city also enjoy a variety of other cuisines like North Indian, European, American, Japanese, Korean and the list goes on. And with maintaining the authenticity the city provides a whole lot of other cuisines satisfying the taste buds of each and every individual.

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GOOD FOOD IS GOOD MOOD

New PanAsian Hub Visited the new hub for pan-asian cuisine lovers in the heart of the city yet?

PRASHANTH SARAVANAN

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If you are fond of Japanese, Korean, Thai food and haven't been to Taiki yet then what are you waiting for? Closing in on their first birthday ‘TAIKI’ has been serving as a one stop shop for the pan-asian cuisine addicts. It adds a feather to the crown of the much happening 100ft Road, Indiranagar filling it with the much needed touch of Asian food.The restaurant is the brainchild of Apeksha Kamath and Krish Nayak, the two siblings whose interest in trying out varieties of food led to the birth of this amazing place. A tiny place is crafted into a warm and cosy joint inspired from Japanese Architecture adding to its authenticity. One would never believe that this place was reconstructed from a garage into this exquisite eatery.The key to the authenticity is the menu. Keeping it minimal and as original as possible, Taiki tries to provide you the whole experience of the panasian kitchen. From the yummiest Ramen to the delicious Japanese Tea you would drool yourself here. The ingredients are sourced from the respective countries adding to the flawlessness of the place. The mouth watering taste of fresh seafood is one among a few in Bangalore.On an overcast weather nothing could lift up your mood like an appetizing Chicken Ramen. If you are craving for some pan asian food and are looking for a nice place around, Taiki is definitely worth every bit of it.

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CLIMATE STRIKE

global youth driven protest

Written by PRASHANTH SARAVANAN

Last year Greta Thunberg a sixteen year old girl from Sweden skipped school every Friday not for fun but to sit in front of the parliament to tell the world what’s the point of going to school if the world is going to end. The inaction towards climate crisis by the governments around the world came into light.

Greta inspired a lot of youth to fight for the environment more than anybody else, starting a worldwide youth driven environmental protest.

On the 20th of September the world came together for the global climate strike and made sure that the leaders and politicians listen to us. A year of continuous protests has resulted in the UN calling all the world leaders for the climate action summit on the 23rd of September at the UN headquarters in New York.

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But the time for awareness has already passed and now it’s high time for action. The climate crisis cannot be tackled if the youth just put all the blame on the government though they are the major reason for the threat, The responsibility lies on all of our hands to bring about the change foreseen.

Even in India there is so much apathy towards the environment.

In spite of all the rallies and campaigns happening in the country it still faces many environmental threats and the carbon emission level is ascending. The people in the country speak so much about climate change but when it comes to action a very few are adapting their lifestyle for the betterment of the nature.

Greta’s idea of the climate strike has three stages –

Protect, restore and fund.

While we are busy fighting to protect the environment we tend to forget the other two steps. Restoring the nature literally means planting more trees and anyone can do without the government’s aid. Funding for the new ideas towards a more sustainable mode of transport, fashion and food could be carried out by every individual. Taking public transport more frequently, using solar panels and limiting the use air-conditioners, car-pooling all these small steps play an impact role in handling the climate hazard.

While the young changemakers and leaders of world come together with ideas and actions against climate change at the climate action summit it is primal time for all of us to work together for a better tomorrow.

PUBLIC RELATIONS A comical negative character is taken as the client and his public profile is worked on and curated carefully. A full campaign is created and events are organized in a way that they reflect on his good side.

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The schedule given for the character to follow to change his impression among the people and portray him as the face of the society:

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Photography

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Graphic Design

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PHOTOSHOP & ILLUSTRATOR

An imaginary brand is created and logo, visiting card, tags and labels are made for it in Illustration and Photoshop. A product from the brand is also digitally illustrated along with its packaging.

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PUBLICATION DESIGN

A look-book is created for the pre-fall collection of Lorenzon Serafini's brand Philosophy di Lorenzo Serafini. Scan the QR code to see the whole look-book.

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A four page newspaper layout is created based on fantasy theme. The popular TV show Brooklyn 99 is taken as inspiration and the newspaper is created.

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PACKAGING DESIGN

The classic shoe brand NIKE is taken and the cardboard packaging has been minimalized making it more Eco-friendly. The new box is in the shape of the nike swoosh logo adding to its branding.

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An imaginary brand 'WILDFIRE', a carbonated soft drink was taken and four different variations are made to its packaging of pet bottles.

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BRANDING THROUGH PACKAGING SUPERPAW tries to be minimalist in design when it comes to packaging. The brand identity is created by querky fonts and funky prints but it is very monotonous.

The brand is grounded to nature from its manufacturing stage and green naturally becomes the color of the brand. With shades of green and cream the design is kept simple. The innovation and sustainability comes in the shape of the box. The box is uniquely made into a triangle shaped one with the idea of leaving the sides open.

Thus reducing the amount of cardboard used in each shoe box by nearly 50%.

A small strap is provided at the top making the box itself easy to carry. The box can be reused for various purposes by the customers. This helps in showcasing the shoes more easily in the display and also occupies less space.

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LOGO EXPLORATION:

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DIELINES:

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Fashion Forecasting

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REMINISCENCE The fashion forecast for a particular target audience is determined through researching and analyzing the WGSN forecast for the year 2017-18 'EARTHED'.

The arrived forecast is named 'REMINISCENCE'. It deals about the comeback that provides a fun breath of fresh air in the otherwise stuffy fashion world. The whole world is spoiled by so many options. People are confused than ever before to pick something from the heap of choices, regardless the sector. Reminiscence is nothing but a mere reflection of happiness from the past. There has been an increase in the acts of people that reflects the past. Moving to suburbs, cheery on the outside calm and silent on the inside. Retro, pool parties, roadtrips.

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COLOR BOARD:

STORY BOARD:

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ACCESSORIES BOARD:

GARMENT BOARD:

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Visual Merchandising

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MINIATURE WINDOW DISPLAY

A brand is taken and a product which is non existent in that brand is imagined. A miniature window display is made for the product. Here, FASTRACK is the brand taken and a window display is created for a shoe.

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WINDOW DISPLAY

The brand Allen Solly is taken and a window display is created for its springsummer collection. The brand is studied and it's aspects are understood in-order to create the display.

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DIGITAL WINDOW DISPLAY

The brand NIKE is taken and researched to understand it's identity. The lighting, props and fixtures are designed taking in account of all the fcators.

FRONT VIEW OF THE STORE:

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Collective

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DESIGN THINKING The project's objective is to create awareness among the people about the dock-less cycles, which is a very new idea to the Indian market. A research is conducted through survey and a promotional video is made for dock-less bicycle sharing system.

Scan this to see the full video.

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SAMYAKK - BRAND FILM

Samyakk is wedding specialized designer collection store in Bengaluru. A promotional video for the store is shot and edited. The theme focuses on the bridesmaids and captures their emotions with a wedding set-up.

Scan this to see the full video of the brand film.

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EDITORIAL MAGAZINEÂ

A fashion magazine is created with the theme that focuses on the culture and tradition of south India. It is named 'DRAVIDA' which means all the south Indian states together. To read the full magazine scan the QR code.

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FIND ME ON!

- @prashanthsaravanan_ / thestylemacha

- Prashanth (https://www.facebook.com/prash.wilder)

- +91 9940072869

FIND MY WORKS ON! Issuu - https://issuu.com/prashanths7 https://prashsaran.wixsite.com/potraitsbyprash

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"FASHION IS A KIND OF COMMUNICATION. IT'S A LANGUAGE WITHOUT WORDS. FASHION IS ABOUT ATTITUDE, NOT HEMLINES." -Helmut Lang

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