GRADUATION PROJECT REPORT
<Project Title> NIFT BAD402GP : GRADUATION PROJECT by Preeat Sethi 061174500018 Accessory Design Department (2011-2015) Project work carried out at Orange Tree,Noida
NATIONAL INSTITUTE OF FASHION TECHNOLOGY BANGALORE
GRADUATION PROJECT COMPLETION CERTIFICATE
To NIFT, Bangalore This is to certify that Preeat Sethi has completed her Graduation Project with our organization in Accessory Design as a Trainee from <commencing date> till <completion date>. During her stint she undertook the following projects:
1. 2. 3. ______________________ Signature of the Industry Mentor /HR Place : ____________________ Date : ____________________
_____________________________ Name, Designation & Organization & Location
MENTOR CERTIFICATE
This is to certify that the Project Work entitled <Title of the GP Work> and submitted by Preeat Sethi having Roll No. 061174500018 for the partial fulfillment of the requirements of Bachelor of Design (Accessory Design) degree of NIFT, embodies the bonafide work done by him/her under my supervision.
______________________ Signature of the Faculty Mentor Place : ____________________ Date : ____________________
_____________________________ Name, Designation & Organization & Location
JURY CERTIFICATE This to certify that <Name of Student> is a bonafide student of Accessory Design Department of National Institute of Fashion Technology, Bengaluru and that she/he has the final Graduation Project and has been conferred the professional degree for successfully fulfilling the academic requirements and accomplishing the professional tasks entrusted by the Industry sponsor.
The Evaluation Jury NAME & DESIGNATION
Signature
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Center Coordinator Accessory Design Department National Institute of Fashion Technology, Bangalore Date:
CONTENTS
INTRODUCTION
Lights always excited me. I always wanted to do a project on lamps in my college design projects but somehow it never materialized. Then came graduation project which is technically the last project at college and I was very confused as the indecisive person that I am. I have always done bags and fashion accessories and wasnâ&#x20AC;&#x2122;t sure if I wanted to do the same. Then my teacher told me about Orange Tree and I loved their work at first sight. I also had Episode silverware as an option but his sounded more exciting and was something I always wanted to do. Graduation Project in context of Accessory Design essentially means that you get to design an exclusive range of products, be a part of product development team, learn about the design and manufacturing processes, and see how a design house works. We as students have to know all aspects of a product from the sketch to the shelf. Lights always excited me. I always wanted to do a project on lamps in my college design projects but somehow it never materialized. Then came graduation project which is technically the last project at college and I was very confused as the indecisive person that I am. I have always done bags and fashion accessories and wasnâ&#x20AC;&#x2122;t sure if I wanted to do the same. Then my teacher told me about Orange Tree and I loved their work at first sight. I also had Episode silverware as an option but his sounded more exciting and was something I always wanted to do. Graduation Project in context of Accessory Design essentially means that you get to design an exclusive range of products, be a part of product development team, learn about the design and manufacturing processes, and see how a design house works.
SYNOPIS
Lights always excited me. I always wanted to do a project on lamps in my college design projects but somehow it never materialized. Then came graduation project which is technically the last project at college and I was very confused as the indecisive person that I am. I have always done bags and fashion accessories and wasnâ&#x20AC;&#x2122;t sure if I wanted to do the same. Then my teacher told me about Orange Tree and I loved their work at first sight. I also had Episode silverware as an option but his sounded more exciting and was something I always wanted to do. Graduation Project in context of Accessory Design essentially means that you get to design an exclusive range of products, be a part of product development team, learn about the design and manufacturing processes, and see how a design house works. We as students have to know all aspects of a product from the sketch to the shelf. Lights always excited me. I always wanted to do a project on lamps in my college design projects but somehow it never materialized. Then came graduation project which is technically the last project at college and I was very confused as the indecisive person that I am. I have always done bags and fashion accessories and wasnâ&#x20AC;&#x2122;t sure if I wanted to do the same. Then my teacher told me about Orange Tree and I loved their work at first sight. I also had Episode silverware as an option but his sounded more exciting and was something I always wanted to do. Graduation Project in context of Accessory Design essentially means that you get to design an exclusive range of products, be a part of product development team, learn about the design and manufacturing processes, and see how a design house works.
ACKNOWLEDGEMENT
This project consumed huge amount of work, research and dedication. Still, implementation would not have been possible if we did not have a support of many individuals and organizations. Therefore we would like to extend our sincere gratitude to all of them. First of all I would like to thank Orange Tree for giving me this wonderful opportunity to wrok and explore the world if lights. I would like to thank the vendors for developing my samples. I am also very grateful to my mentor Ms. Shipra Roy for guiding me and helping me out at all stages. I would like to express my sincere thanks to Mr. Yathindra L for introducing me to Orange Tree. Nevertheless, I express ,my gratitude toward my family and colleagues for their kind co-operation and encouragement which helped me in completion of this project.
With the ambition to unveil to the world the most brilliant of designs in the realm of home decor and furnishing, Orange tree is a venture that is a vanguard in rendering innovative designs of contemporary lighting, accent furniture and dĂŠcor for your lovely abode as well as workplace. Orange Tree is a brainchild of Basant Handicrafts, a wellknown manufacturer and exporter of solid Sheesham and wood furniture worldwide. For us the crux of ornamentation is to add a wonderful twist to the usually banal surroundings and transform it into an awe inspiring setting. This idea led to the inception of Orange Tree that takes pride in its feisty designers and in house manufacturing unit that puts together their enviable energy to produce artefacts that are an instant charmer. Orange Tree is an exclusive supplier for Urban Ladder, Pepperfry, Fab Furnish and many more home dĂŠcor giants; we are committed to deliver excellence.
With the ambition to unveil to the world the most brilliant of designs in the realm of home decor and furnishing, Orange tree is a venture that is a vanguard in rendering innovative designs of contemporary lighting, accent furniture and dĂŠcor for your lovely abode as well as workplace.
In our pursuit for perfection we rope in the most talented designers of the country and abet them to give life to their figment of imagination. It is this freedom of creativity that results in the stupendous creations at Orange Tree. The frequent deliberations with artisans and designers for the fusion of diverse themes in our merchandise are what give shape to the amazing creations in our inventory. Our objective is to embellish homes and work stations with an urban touch that is not only unconventional but has an individual identity that cannot be overlooked.
INDUSTRY BRIEF
I worked on three projects at Orange Tree. 1. To combine different materials and design a contemporary range of lamps and home decor for spring collection. 2. Design lamps and home decor and accent furniture based on a Aztec print story for Monsoon collection. 3.To design a range of lamps and home decor taking inspiration from Indian flaura and fauna for the Diwali collection.
iNITIAL RESEARCH
I was briefed about the company in the first week of my graduation project and was asked to do a market research. I visited many lighting stores in Delhi like vis-a-vis, Khan market, Address homes, apartment 9, Fabindia, Good earth, Oma, Home center, Home town, Kapoor lighting etc.
Market Research
Store Visit
Online/ E-commerce
I also saw products of our competitors online on Pepperfry, Fabfurnish, Urban Ladder. Tom Dixon, Foscarini, Louis poulsen are amaong few other design houses that I looked up. Orange Tree is known for its exclusivity and quality. They cater to people who want to taste contemporary design at a fairly affordable price. Their target customer group is the upper middle class.
Metal is Orange Treesâ&#x20AC;&#x2122; favorite material. Most of my developments were in metal as they have a strong metal vendor base in Muradabad.The other major material that they work on is wood. Orange tree believes in combing different materials and finishes together.
Many good designs get dropped because of the production parameters as they don't have their own manufacturing unit for metal. Many designs require a dye to be made and therefore the design gets changed or doesnâ&#x20AC;&#x2122;t get sampled because of unavailability of dyes. Orange Tree follows the international trends for home decor and lighting. They also come up with their own story for a collection and fuse the two.
Design Parameters There were no restrictions on design but many initial concepts got dropped because of manufacturing difficulties. I have played with simple forms, materials and finishes. Basic forms can be sampled easily and therefore later I was asked to do geometric forms.
Design Criteria The designs should be simple yet very contemporary and not the run of the mill. I tried to add different finishes and combine different material to make the product look exclusive. In these collections I have used a lot of Gold and Copper as Copper is in trend.
CONCEPT DEVELOPMENT
Inspiration Board for Spring Collection
FINAL PRODUCTS